Research and development management Books
Taylor & Francis LowCost LowTech Innovation
Book SynopsisLike much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entreTrade Review'Vijay Vyas addresses the dearth of significant research on low tech SMEs. Drawing from case studies of seven small companies it throws light on effective low-cost product innovation in small innovative Scottish food companies. It will be an insightful resource for SMEs seeking to be innovative, including the non-innovative food companies. Its analysis and findings offers significant suggestions for Government policy makers.' - Sunil Shukla, Professor, Entrepreneurship Development Institute of India'Vijay Vyas's book provides a unique blend of insights that should be of interest to both academics and managers in the food industry. The book is full of insights about the role of innovation within Low-Tech industries and we are treated to a deep and well thought through study of the role of product innovation, its antecedents and its consequences for small business innovation' - Luke Pittaway, Professor, Center for Entrepreneurship, Ohio University, USATable of Contents1. Innovation and New Product Development in the Food Industry: An overview of international research 2. Business Innovation: Meaning, antecedents, process and consequences 3. Methodology 4. Context of Study I 5. Context of Study II 6. Innovation in Case-study Companies 7. New Product Development in Scotland: A survey 8. Conclusions and Implications 9. Research Findings and Extant Literature: Congruence, conflict and implications
£37.52
Taylor & Francis Ltd Growth Cultures
Book SynopsisThis groundbreaking book is the first comparative analysis of the relative strengths of global bioregions. Growth Cultures investigates the rapidly growing phenomena of biotechnology and sets this study within a knowledge economy context. Philip Cooke proposes a new knowledge-focused theoretical framework, the New Global Bioeconomy', against which to test empirical characteristics of biotechnology. In this timely volume, Cooke unifies concepts from the sociology of science, economic sociology and evolutionary economic geography to focus on the problems and prospects for policy agencies worldwide trying to build biotechnology clusters'. He develops a superior policy approach of thinking in terms of platforms that integrate proximities and pipelines, which will be of significant interest for the scientific and technological communities as well as economic development policy communities. Growth Cultures will make fascinating reTable of Contents1. Growth Cultures: Meaning and Interpretation in the Knowledge Age 2. The Knowledge Economy and Growth Cultures: A Theoretical Framework 3. Bioscientific Research and the Emergence of Knowledge Domains 4. The Microbiology Revolution and the Crisis in Pharmaceuticals 5. Academic Growth Cultures: The Rise of Bioregional Knowledge Domains 6. The Shifting Landscape of Bioscience Policy 7. The Cluster Model in Biotechnology: Nodes in Global Networks 8. Healthcare Biotechnology in Developing Countries 9. Environmental, Energy and Agro-Food Biotechnology 10. The Financing of Biopharmaceuticals Firms 11. Conclusion: Biotechnology’s Proximities, Pipelines and Platforms
£166.25
Taylor & Francis The Idea Agent The Handbook on Creative Processes
£31.34
Taylor & Francis Management and Information Technology
Book SynopsisInformation technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms of IT, and become dependent on their computer-based information systems and their peripherals for everyday operations. Information technology offers opportunities to increase efficiency, customer value, and competitiveness.Given the financial investment in IT required by organizations to remain competitive, IT has become a resource that needs to be managed. Management and Information Technology evaluates organizations' utilization of IT including knowledge management and e-learning, accounting, and business relationships. Presenting theories to help the reader understand the varying roles IT can occupy in different organizations, this volume illustrates the ways in Table of Contents1. Introduction. Peter Dahlin and Peter Ekman 2. Balancing between Entrepreneurship and Control Through the Use of Management Control Systems and Information Technology. Eva Lövstål 3. The Challenge of Differing Actor Groups within an Enterprise Resource Planning Project. Gunilla Myreteg 4. Expanding the Knowledge Structure of Firms: An Illustration of How Organizations Experiment with Information Technology to Harness the Knowledge of the Masses. Leon Michael Caesarius 5. Management of Asynchronous and Synchronous E-Learning. Stefan Hrastinski 6. The Limitations of Enterprise Systems for Marketers and Salesmen. Peter Ekman 7. Integration of Information Technology in Business Relationships: A Managerial Issue. Cecilia Lindh 8. Internal Accounting Information Systems and Inter-Organizational Coordination: Episodes Involving Balanced Scorecard and Differential Customer Accounting. Lars Frimanson 9. Expansion of IT Business Through Cross-Industry Mergers and Acquisitions. Peter Dahlin 10. Measuring the Impact of IT in the Swedish Logging Industry. Maria Kollberg Thomassen 11. IT Innovation Influence and Industrial Transformation: The Case of the Swedish Graphic Industry. Mathias Cöster 12. The Do’s and Don’ts of Digitization—IT and Organization in Health Care. Pontus Fryk 13. Technology Acceptance Research: Reflections on the Use of a Theory. Christina Keller 14. Developing Patterns of Explanations: Methodological Considerations When Analyzing Qualitative Data. Magnus Hansson List of Contributors Index
£137.75
Emerald Publishing Limited Technology Management and Corporate Strategies
Book SynopsisAspects of technology policy which managers have to cope with are covered in this volume, including: research and development management, technological developments as related to corporate strategy; procedures conducive to innovation; and matching technological development trends.Table of ContentsPreface. Technology strategies in the nineties: An introduction (J. Allouche, G. Pogorel, G. Schmidt). Technology awareness and competitive advantage (P.H. Birnbaum-More). Comment by K. Pavitt. Comment by J. Allouche, G. Pogorel, G. Schmidt. Managing innovation as an organizational knowledge creation process (I. Nonaka). Comment by P.S. Adler. Comment by K. Pavitt. Generic versus localized knowledge: a model of technical choice (C. Antonelli). Comment by P.H. Birnbaum-More. Comment by F. Kodama. Benchmarking the strategic management of technical functions: a synthesis of the literature (P.S. Adler, D.W. McDonald, F. MacDonald). Comment by I. Nonaka. High-tech syndrome: where it comes from and how to manage it (F. Kodama). Comment by C. Antonelli. Comment by D. Leonard-Barton. Internal technology transfer in new product and process development: modes of interaction (D. Leonard-Barton). Comment by C. Antonelli. Comment by F. Kodama. The R&D system behind Japan's high technology products - Technology, human resources and work organization (M. Ito). Comment by D. Leonard-Barton. Comment by J. Allouche, G. Pogorel, G. Schmidt. Corporate technology strategies and national systems of innovation (K. Pavitt, P. Patel). Comment by P.S. Adler. Comment by I. Nonaka. Biographical information. Subject index.
£144.39
John Wiley & Sons Inc Discrimination Testing in Sensory Evaluation
Book Synopsis
£125.96
John Wiley & Sons Inc Creating Technology Strategies
Book SynopsisThis book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. It is intended to bridge the gap between R&D scientists and corporate executives in the biomedical industry and to ensure a strong link between corporate and R&D strategies.Table of ContentsAbout This Book. About Strategy. About Environment. About Technology. Determining Competitive Position. Consistency and Competitiveness. Changing Competitive Position. Assessing the Fit of External Knowledge Sources. Competitive Technology Strategy: Some Implications for Teams. Index.
£125.96
John Wiley & Sons Inc Profiting from Intellectual Capital
Book SynopsisTools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia "Patrick Sullivan... has brought together some of the best thinkers and best thinking on the subject of intellectual capital.Table of ContentsDEFINITIONS, CONCEPTS, AND CONTEXT. Introduction to Intellectual Capital Management (P. Sullivan). Basic Definitions and Concepts (P. Sullivan). Advanced Definitions and Concepts (P. Sullivan). Culture and Values Management: Context for the Development and Measurement of Intellectual Capital (B. Hall). In Search of a Paradigm (P. Westberg & P. Sullivan). The Confusion of the Capitals: Surveying the Cluttered Landscape of Intellectual "Capitals" and Terminology (M. Hall). Irreconcilable Differences? Managing the Knowledge Creation Interfaces (P. Grindley). Extracting Value from Intellectual Property (P. Sullivan). The IP Portfolio as a Competitive Tool (S. Harrison & K. Rivette). Creating the Portfolio Database (K. Hale). Intellectual Property Management: From Theory to Practice (S. Fox). Intellectual Capital Development at a Spin-Off Company (W. Manfroy & H. Gwinnell). INTELLECTUAL ASSET MANAGEMENT. Extracting Value from Intellectual Assets (P. Sullivan). The Intellectual Asset Manager (J. Daniele). Intellectual Asset Management at Dow Chemical (G. Petrash). Intellectual Asset Management at Avery Dennison (L. Morrison & P. Germeraad). Intellectual Asset Management at Neste (K. Laento). Making it Happen (P. Sullivan). INTELLECTUAL CAPITAL MANAGEMENT. Measuring and Monitoring Intellectual Capital (S. Harrison &T. Walker). Managing Intellectual Capital at Skandia (L. Edvinsson). The Role of Intellectual Capital in Valuing Knowledge Companies (J. O'Shaughnessy &P. Sullivan). Reporting on Intellectual Capital (P. Sullivan). Understanding and Managing Knowledge Asset for Competitive Advantage in Innovation and Product Development (J. Daniele). Maintaining the Stock of Intellectual Capital (P. Jajko & E. Prime). The Future of Intellectual Capital (P. Sullivan). Appendix.
£85.50
John Wiley & Sons Inc The PDMA Toolbook for New Product Development 1
Book SynopsisThis book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.Trade Review"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)Table of ContentsContricutors. Introduction. PART 1: PROJECT LEADER TOOLS TO START THE PROJECT. Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.). Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller). Telephoning Your Way to Compelling Value Propositions (G. Castellion). Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling). PART 2: PROJECT LEADER TOOLS TO USE ANYTIME. Product Champions: Crossing the Valley of Death (S. Markham). Managing Product Development Teams Effectively (R. Leenders, et al.). Decision Making: The Overlooked Competency in Product Development (M. Deck). How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens). PART 3: PROCESS OWNER TOOLS. Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp). Lead User Research and Trend Mapping (L. Meadows). Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen). Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story). PART 4: PORTFOLIO TOOLS. Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.). Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer). Risk Management: The Program Manager's Perspective (D. Dunham). Process Modeling in New Product Development (P. Bunch and G. Blau). The PDMA Glossary for New Product Development. Index.
£84.56
John Wiley & Sons Inc Successful Product Development
Book SynopsisGo from concept to cash in record time. When you''re working hard on a new product development project, you don''t have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit. This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm''s profit objective. Filled with invaluable time-saving guidance, Successful Product Development: Table of ContentsOverview. THE NEW PRODUCT DEVELOPMENT PROCESS. The Fuzzy Front End Interval. The Stages and Gates Interval. After Launch: The Preprofit and Continued Sales Intervals. IMPROVING YOUR PROCESS. Implementation. Continuous Improvement. Appendices. Index.
£79.16
John Wiley & Sons Inc Patent Strategy The Managers Guide to Profiting
Book SynopsisFROM PATENT TO PROFIT Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public.Table of ContentsAcknowledgments. Foreword. Patents in Context--Incorporating Patents into Your Business. An Overview of Patents. Strategies for Managing Patent Liability. Strategies for Leveraging Value From R&D: Implementing a Patent Program. Licensing, Selling, and Buying Patents. Partnering, Strategic Alliances, and Deals. Budgetary Issues. Patent Litigation. A Look Inside Patent Prosecution (Obtaining a Patent). More Prosecution Strategies. Getting a Second Look by the Patent Office: Reexamination and Reissue. Battle for the Same Rights: Interference Proceedings. Patents Abroad. The Risks of Patent Licensing and Enforcement. Choosing a Patent Attorney. The U.S. Patent and Trademark Office Provides the Following Summary Description of the Provisions of the New Law. Appendix A: Sample Patents. Appendix B: Data on Patent Activity: Issuances, Technology, and Litigations. Appendix C: Preserving Trade Secret Rights and Avoiding Liability for Violating Those of Others. Appendix D: Select Sections of the Patent Laws. Index.
£90.00
John Wiley & Sons Inc Profiting from Intellectual Capital
Book SynopsisTools and techniques from today''s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital.-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations. A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century.-Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada. The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of ''best practices,'' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field.-Baruch LeTable of ContentsForeword. Preface. Acknowledgments. PART I: DEFINITIONS, CONCEPTS, AND CONTEXT. Introduction to Intellectual Capital Management (P. Sullivan). Basic Definitions and Concepts (P. Sullivan). Advanced Definitions and Concepts (P. Sullivan). Culture and Values Management: Context for the Development and Measurement of Intellectual Capital (B. Hall). In Search of a Paradigm (P. Westberg & P. Sullivan). The Confusion of the Capitals: Surveying the Cluttered Landscape of Intellectual "Capitals" and Terminology (M. Hall). Irreconcilable Differences? Managing the Knowledge Creation Interfaces (P. Grindley). PART II: INTELLECTUAL PROPERTY MANAGEMENT. Extracting Value from Intellectual Property (P. Sullivan). The IP Portfolio as a Competitive Tool (S. Harrison & K. Rivette). Creating the Portfolio Database (K. Hale). Intellectual Property Management: From Theory to Practice (S. Fox). Intellectual Capital Development at a Spin-Off Company (W. Manfroy & H. Gwinnell). PART III: INTELLECTUAL ASSET MANAGEMENT. Extracting Value from Intellectual Assets (P. Sullivan). The Intellectual Asset Manager (J. Daniele). Intellectual Asset Management at Dow Chemical (G. Petrash). Intellectual Asset Management at Avery Dennison (L. Morrison & P. Germeraad). Intellectual Asset Management at Neste (K. Laento). Making It Happen (P. Sullivan). PART IV: INTELLECTUAL CAPITAL MANAGEMENT. Measuring and Monitoring Intellectual Capital (S. Harrison & T. Walker). Managing Intellectual Capital at Skandia (L. Edvinsson). The Role of Intellectual Capital in Valuing Knowledge Companies (J. O'Shaughnessy & P. Sullivan). Reporting on Intellectual Capital (P. Sullivan). Understanding and Managing Knowledge Asset for Competitive Advantage in Innovation and Product Development (J. Daniele). Maintaining the Stock of Intellectual Capital (P. Jajko & E. Prime). The Future of Intellectual Capital (P. Sullivan). Appendix: Valuing Intellectual Properties (S. Khoury).
£42.75
John Wiley & Sons Creative Product Design A Practical Guide to Requirements Capture Management
Book SynopsisAchieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.Table of ContentsAcknowledgements. Introduction. REQUIREMENTS CAPTURE. New Product Development. Requirements: Ideas, Research and Strategy. Requirements: Market Research Tools and Techniques. CAPTURING AND MANAGING REQUIREMENTS CAPTURE IN PRACTICE. Introduction to the Case Studies. Colossus Case Study. Vantage Case Study. Bandage Case Study. Construct Case Study. GUIDELINES TO REQUIREMENTS CAPTURE. Requirements Capture Process. Integrating Requirements Capture with Product Development. References. Index.
£49.40
University of California Press The SixLegged Dog
Book Synopsis
£28.90
Penguin Putnam Inc Growth IQ Get Smarter about the Choices That Will
Book SynopsisA WALL STREET JOURNAL BESTSELLERDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to
£21.75
Princeton University Press The Founders Dilemmas
Book SynopsisOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the incepTrade ReviewWinner of the 2014 Entrepreneurship Practice Award, Entrepreneurship Division of the Academy of Management Winner of the 2013 Silver Medal Book Award in Entrepreneurship, Axiom Business Finalist for the 2013 George R. Terry Book Award, Academy of Management "[A] seminal work... Sure to be required reading in business school curricula, this illuminating and captivating read will also appeal to aspiring entrepreneurs or founders who want to make better decisions in existing ventures."--Publishers Weekly "[A] first-aid manual to help resuscitate ailing start-ups."--Jessica Bruder, journalist, author, and adjunct professor at Columbia University's Graduate School of Journalism, You're the Boss blog, New York Times "Wasserman illustrates his findings with real world examples that translate into immediately applicable advice. But rather than creating a prescriptive list of commandments that would be impossible to follow, he adopts a more holistic approach. Encouraging entrepreneurs to study how others have handled similar challenges in the past, his insights highlight the common ground found in seemingly unique situations."--ForeWord "Harvard Business School professor Noam Wasserman is one of the writers and teachers who best captures the high stakes decisions that entrepreneurs face every day."--Scott Kirsner, Boston Globe "There are plenty of books, lots with stories, anecdotes, and suggestions, but none that are particularly systematic about going through all of the issues. Noam's book is the first I've read--and he totally nails it."--Brad Feld, Feld Thoughts "[T]he definitive book on the topic... If you are a founder or thinking about becoming one, you should read this book."--Dharmesh Shah, OnStartups.com "This is a serious book for a serious endeavor: creating a company from scratch that can be a world-beater and life-changer... Wasserman's book is a towering guide to making these decisions thoughtfully and purposefully. Every founder should read it--and take the time to digest its rich data and lessons."--Jeff Bussgang, Seeing Both Sides blog "Wasserman's book is on track to take as lofty a position in the entrepreneurial literature as HBS's Clayton Christensen's The Innovator's Dilemma did in the field of technological change."--Peter Cohan, Forbes "Highly recommended for those who plan to embark or are already living the entrepreneurial lifestyle, it can serve as a guide to very tough situations for founders to evaluate the best possible way out."--Bernard Leong, SGEntrepreneurs "Ten years of extensive research combined with winning case studies make this a trustworthy source not only for the potential startup owner but also for the classroom."--Library Journal "[A] must-read for anyone thinking of creating a startup, who is currently involved with one or who is an investor/advisor in the startup ecosystem."--Dilip James, Business Standard (India) "This book, upon release, becomes the single-most indispensible guide for founders of startups. Comingling research, straight talk, and a human voice--so often lacking in books with an academic bent--Dilemmas totally rocks as a business school required read and a founder's gripping, absolute must-read. Turning the last page, anyone with an entrepreneurial femur in their body will be fully armed with a battery of knowledge that can make or break a passionate first or even fifteenth venture. Do not start a startup without this book."--Ted Sturtz, New York Journal of Books "[S]obering... Professor Wasserman provides a great deal of data and stories about high-potential technology and life-sciences startups. His book offers much more information than most entrepreneurs can handle at once, but it is probably essential for them to know."--Harvey Schachter, Globe & Mail "Wasserman presents a series of entrepreneurship vignettes and case studies, drawn from a massive 10,000-founder survey he created. Due to the size of this business start-up survey, several of the stories, including accounts from founders of Blogger, Sittercity, and SmarTix, should prove fresh to readers. Much of the advice in the book governs key decisions founders have to make and factors that can cause decisions to turn out well or badly... [T]his work includes valuable, unique content."--Choice "[A] uniquely valuable resource for any entrepreneur."--Terrence Murray, Financialist "The Founder's Dilemmas can't prevent entrepreneurs from repeating the mistakes of their predecessors; we all know how well human beings learn from history. But it's a worthwhile, prudent read for anyone considering or engaging in entrepreneurship. In pointing out the patterns, the common quandaries and routes, The Founder's Dilemmas can eliminate one headache along the path of business-building."--Tamara Micner, LSE Politics and Policy blog "The guru on this subject is Noam Wasserman, who wrote an insightful book called The Founder's Dilemmas."--Luke Johnson, BusinessDayTable of ContentsList of Illustrations vii Part I: Introduction and Pre-founding 1 Chapter One: Introduction 3 Chapter Two: Career Dilemmas 27 Part II: Founding Team Dilemmas 69 Chapter Three: The Solo-versus-Team Dilemma 73 Chapter Four: Relationship Dilemmas: Flocking Together and Playing with Fire 89 Chapter Five: Role Dilemmas: Positions and Decision Making 117 Chapter Six: Reward Dilemmas: Equity Splits and Cash Compensation 145 Chapter Seven: The Three RsSystem: Alignment and Equilibrium 186 Part III: Beyond the Founding Team: Hires and Investors 205 Chapter Eight: Hiring Dilemmas: The Right Hires at the Right Time 209 Chapter Nine: Investor Dilemmas: Adding Value, Adding Risks 249 Chapter Ten: Failure, Success, and Founder-CEO Succession 297 Part IV: Conclusion 329 Chapter Eleven: Wealth-versus-Control Dilemmas 331 Acknowledgments 387 Appendix A: Quantitative Data 391 Appendix B: Summary of Startups and People 403 Notes 425 Bibliography 451 Index 467
£15.29
Princeton University Press Experimental Capitalism
Book SynopsisFor much of the twentieth century, American corporations led the world in terms of technological progress. Why did certain industries have such great success? Experimental Capitalism examines six key industries--automobiles, pneumatic tires, television receivers, semiconductors, lasers, and penicillin--and tracks the highs and lows of American highTrade Review"A masterful tapestry that weaves multiple levels of analysis, analytical techniques, and decades of scholarly work to create rich insights about the role of individual enterprise and innovation for the evolution of firms, industries, and regions."—Rajshree Agarwal, University of Maryland"This is an impressive book about the dynamics of firms and industries. Klepper masterfully sheds light on the evolutionary forces that drive entrepreneurship, industrial clustering, and firm dominance in high-tech industries."—Franco Malerba, Bocconi University"Steven Klepper takes readers on a fascinating journey through the life cycle of industries, from birth to maturity. His book is filled with lessons for everyone, including scholars, managers, entrepreneurs, and policymakers. Experimental Capitalism presents a nano approach from a giant in the field."—Alfonso Gambardella, author of Science and Innovation"Experimental Capitalism synthesizes and makes accessible the pathbreaking arguments that Steven Klepper crafted over the course of his career—provocative, illuminating arguments about the nature and sources of the evolution of industries, technological progress, and the development of industry clusters. His book builds on the most detailed data collection imaginable and spells out key policy implications that policymakers in the United States and around the globe should pay close attention to."—Wesley M. Cohen, Duke University"Experimental Capitalism is an important work by an important scholar. Shedding light on the question of where great industries come from, the book provides a unique perspective on the American economy and challenges much of the traditional thinking about what matters for delivering strong economic performance."—David Audretsch, Indiana University"The work of an original economist, Experimental Capitalism uses six major industries as exemplars of a theory of shakeouts. This book succeeds admirably."—Stephen Martin, Purdue UniversityTable of ContentsEditors' Preface ix Chapter 1 Innovation and the Market 1 Chapter 2 Once Upon a Time 15 Chapter 3 The Best and the Brightest 62 Chapter 4 The Valley That Shockley Built and the Schoolmaster of Motordom 109 Chapter 5 The Greatest Good for the Greatest Number 149 Chapter 6 The Harder They Come, the Harder They Fall 179 Chapter 7 The Best of Times, the Worst of Times 207 Notes 241 Afterword 247 References 249 Index 259
£34.00
Princeton University Press Capitalism without Capital
Book SynopsisTrade Review"One of the Economist.com “Wise Words 2017 Books of the Year” in Economics and Business""One of Blackwell’s Best of Non-Fiction 2017""One of Financial Times (FT.com) Best Books of 2017: Economics""Selected for Askblog’s Books of the year 2017, chosen by Arnold Kling"
£14.39
Penguin Putnam Inc Range
Book SynopsisThe #1 New York Times bestseller that has all America talking: as seen/heard on CNN''s Fareed Zakaria GPS, Morning Joe, CBS This Morning, The Bill Simmons Podcast, Rich Roll, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink Shortlisted for the Financial Times/McKinsey Business Book of the Year AwardPlenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top perform
£22.50
AltaMira Press Modern Tribal Development
Book SynopsisFirst Nations people know that a tribe must have control over its resources and sustain its identity as a distinct civilization for economic development to make sense. With an integrated approach to tribal societies that defines development as a means to the end of sustaining tribal character, Dean Howard Smith offers both conceptual and practical tools for making self-determination and self-sufficiency a reality for Native American Nations. Through a century of changes in federal policy, tribal development has typically been viewed through mainstream society''s goals and system, or according to some pan-Indian framework. Instead, Smith argues that any development prospectus must be created and evaluated within the dictums of the individual indigenous social structure. Otherwise, a tribe must choose between cultural integrity and economic development. Smith draws from his extensive experience as a consultant, teacher, and instructor to offer a wide variety of detailed case studies, anTrade Review[The author's] thesis, that development will help sustain tribal identity and tribal soverignty, as long as it happens within the cultural context of a particular tribe, has been well-articulated ... His evidence, based on his own experiences in consultations for the Center for American Indian Economic Development with reservation leadership ... supports his thesis ... The book is important and useful because it is up-to-date, and because tribal attempts to strengthen their self-determination are as timely and important as they have ever been. -- Jaakko Puisto, (University of Turku, Finland) * Indigenous Native Studies *Table of ContentsChapter 1 Preface Chapter 2 The Potentials for Indian Country Chapter 3 A Social Paradigm for Development Chapter 4 Legacies of Federal Policies Chapter 5 Pre-Contact Native American Economic Activity Chapter 6 A Jacobs Paradigm for Development Chapter 7 Cultural Integrity and Economic Development Chapter 8 Economic Development and Cultural Integrity Chapter 9 The Environment and Natural Resources: Some Native Ideas Chapter 10 Managing Tribal Assets: Developing Long-Term Strategic Plans Chapter 11 An Example for the Rosebud Sioux Tribe Chapter 12 An Example from the Ft. Belknap Indian Community Chapter 13 Developing Tribal Resources Chapter 14 The Pernicious Triad Chapter 15 Conclusion: Thoughts and Hopes
£38.95
Kogan Page The Innovation Handbook
Book SynopsisAdam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management.Table of Contents Section - ONE: New innovation; Chapter - 5.2: Knowledge Transfer Partnerships – Alison Reith; Chapter - 5.3: Working with research institutes – Emma Fadlon; Chapter - 5.4: Financial support for research – William Garvey; Chapter - 5.5: Research collaborations – Simon Portman; Chapter - 5.6: Innovation and research – the role of the research councils; Section - SIX: Innovative capability; Chapter - 6.1: Six steps to successful innovation –Richard Brook and Jane Gate; Chapter - 6.2: Innovation that works – Mike Faers; Chapter - 6.3: Inventor reward and recognition – Donal O’Connell; Section - SEVEN: Collaborations and partnerships; Chapter - 7.1: Open innovation, exits and how to work with a corporate – David Park and Sarah Gaunt; Chapter - 7.2: Realizing open innovation – Paul Rodgers and Bill Primrose; Chapter - 7.3: How to scan, bring in and de-risk ideas – David Park and Sarah Gaunt; Section - EIGHT: Ready for market; Chapter - 8.1: The innovation process – Steve Spruce; Chapter - 8.2: Customers before products, before profits – Peter White; Section - NINE: Competitive position; Chapter - 9.1: The role of information in innovation – Katy Wood; Chapter - 9.2: Patent landscaping – Dean Parry; Chapter - 9.3: Freedom to commercialize – Nicola Baker-Munton and Hannah Kendall; Chapter - 9.4: Risks, losses, liabilities and indemnities –Matthew R Hogg; Chapter - 5.1: How to engage with the research base – David Doherty; Section - FIVE: Research models; Chapter - 4.6: Emergent technologies – Ilya Kazi; Chapter - 4.5: Crowdsourcing – Paul Sloane; Chapter - 4.4: Design thinking – Graham Grant; Chapter - 4.3: Challenge-led innovation – David Rhodes; Chapter - 4.2: Outsourcing innovation – Mike Faers; Chapter - 4.1: Knowledge and technology transfer – Douglas Robertson; Section - FOUR: Innovation techniques; Chapter - 3.4: IP as a business asset – Simon Mounteney; Chapter - 3.3: The market for ideas – Christian Bunke; Chapter - 3.2: Digital media – Peter Matthews; Chapter - 3.1: Open innovation collaboration – Christi Mitchell; Section - THREE: How innovation is changing; Chapter - 2.5: Technology credits – Guy Paterson; Chapter - 2.4: Taking a lead in innovation – John Sorsby; Chapter - 2.3: Harnessing technology – Richard Brook and Jane Gate; Chapter - 2.2: Innovation that pays off – Mike Faers; Chapter - 2.1: Finding new value – Steve Evans; Section - TWO: Innovation premium; Chapter - 1.4: The IP framework – Rosa Wilkinson; Chapter - 1.3: The evolving role of universities as innovation hubs – Neale Daniel; Chapter - 1.2: New routes to innovation – Jessica Griffiths and Matthew Durdy; Chapter - 1.1: New innovation/the innovation system – Birgitte Andersen; Chapter - 9.5: Options for taking action – Patrick Cantrill; Section - TEN: Early-stage ventures; Chapter - 10.1: From start-up to first round – Adrian Burden and Mark Yeadon; Chapter - 10.2: Building and scaling a commercial platform – Mike Herd; Chapter - 10.3: Ideas in the incubator – David Gill; Chapter - 10.4: Finding the right revenue model for your IP – Sarah Boxall; Chapter - 10.5: Leveraging IP for tech start-ups – Gerard Chandrahasen; Section - ELEVEN: IP fit for purpose; Chapter - 11.1: Value-for-money IP – Matthew Smith; Chapter - 11.2: A combination of rights – Sarah Boxall; Chapter - 11.3: Broad or narrow – Ilya Kazi; Chapter - 11.4: Patent exclusions – John Hardwick; Chapter - 11.5: IP offshoring – Christian Bunke; Section - TWELVE: International rights; Chapter - 12.1: Launching innovation in emerging countries – Wendy Crosby; Chapter - 12.2: The EU’s unitary patent – Hans Hutter; Chapter - 12.3: Why file in the United States first? – John Moetteli; Section - THIRTEEN: Innovation finance; Chapter - 13.1: Valuation of ideas and early-stage technology – Christi Mitchell; Chapter - 13.2: How to pitch to investors – David Gill; Chapter - 13.3: Crowdfunding – Nigel Walker; Chapter - 13.4: The UK: a competitive location for IP – Alastair Wilson; Chapter - 13.5: Tax relief for R&D – Barry Jefferd; Chapter - 13.6: The Patent Box – Patrick King
£31.34
Elsevier Science The Pursuit of New Product Development
Book SynopsisContaining case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.Table of Contents1. The Business Objective2. Market Opportunity3. The Business Concept the New Product4. The Product and Business Plan5. Justifying a Program: The Accounting Viewpoint6. Starting Out7. Executing the Plan8. Manufacturing Development9. The Prelaunch Checklist10. The Product Launch11. The Pursuit and Product Management12. Business Development Records Format
£66.60
Taylor & Francis Ltd The Impact of RateofReturn Regulation on
Book SynopsisThis book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovativeness of 'monopolies' - in this book meaning firms with the power to affect market price. The government regulation analyzed in this case is limited to rate-of-return regulation. Using theoretical models such as the Averch-Johnson model and a two-stage Nash equilibrium model, this volume examines whether regulated monopolies engage in more or less technological innovation than unregulated monopolies. Furthermore, if the unregulated (or less regulated) monopolies do engage in more research and development than regulated ones, it questions whether social welfare would be greater with the former. Using a case study of ten privately-owned electric utilities in the State of Texas, USA, it then tests out the general propositions brought forward by the theoretical modelling and finally makes its conclusions taking into consideration both thTrade Review’This book will be of interest to anyone concerned with technological change and/or the impact of public policy on growth...In addition to its application to rate-of-return regulation, the reader will find this book suggestive for further research into the impact upon technological change of other forms of regulation.’ Professor Barry J. Seldon, University of Texas, USA ’This book has provided a thorough overview and interesting extension of the impact of government regulation on innovativeness.’ Review of Industrial OrganisationTable of ContentsContents: Introduction; The rate of return regulation; The Averch-Johnson model; Augmented Averch-Johnson; Research joint ventures; Evidence from electric utilities in Texas; Implications and conclusions; Bibliography; Index.
£34.19
Emerald Publishing Limited Designing Winning Products 10 Advances in
Book SynopsisIntended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.Table of ContentsPreface. Designing winning products based on how customers think and buy. Modeling customer preferences for alternative product designs. Uses and usefulness of testing customer acceptance of product designs. How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice. Testing acceptance of new product designs among customers at different operating levels in client firms. Designing new products for person-situation customer segments. Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets. Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs. Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots). Automatic cognitive processing and choice of suppliers by business-to-business customers. When superior new products are rejected. Concluding observations on designing winning products by using strategies for testing customer acceptance.
£108.99
Stanford University Press Growing an Entrepreneurial Business
Book SynopsisGrowing an Entrepreneurial Business: Concepts and Cases is a new textbook, designed for courses that focus on managing small to medium sized enterprises.Trade Review"Based on decades of research, consulting and teaching experience, Professor Ed Hess presents an extraordinary textbook on entrepreneurial growth. Rejecting the traditional notions of growth for growth's sake, Professor Hess presents a more nuanced view by placing value creation at the center of the growth imperative. Based on painstaking research, this book is an inspiring and practical blueprint for leading and managing growth." -- Sankaran Venkataraman, MasterCard Professor of Business Administration, Darden Graduate School of Business * University of Virginia *"Growing an Entrepreneurial Business: Concepts and Cases offers a treasury of solid empirical research, described in a most captivating way. This resource also offers insights that will help any practitioner move ahead and reach the full potential and satisfaction from growing an entrepreneurial venture. A must-read!" -- George Hess, Management Professor * Loyola Marymount University *"There are several books that try to cover entrepreneurship from soup to nuts—everything you could possibly want to know about starting a company. This book is fairly unique in its focus on growing an extant entrepreneurial business." -- Philip Anderson, Professor of Entrepreneurship * INSEAD *"Ed Hess has emerged in recent years as a remarkably prolific author on the topic of organic growth. Growing an Entrepreneurial Business is another example of Ed's depth of understanding of the challenges and opportunities faced by entrepreneurial ventures as they grow and develop. His findings will no doubt prove valuable to students whose future careers lie in an entrepreneurial space, as well as to entrepreneurs as they guide their organizations to success." -- Robert K. Kazanjian, Professor of Organization & Management, Goizueta Business School"This book is a must read for managers of small and medium sized companies interested in growing their firms. Using examples from case studies as well as his own wisdom and analysis, Hess tackles the tricky question of how to scale an organization in a thoughtful, insightful, and systematic manner." -- William Forster, Assistant Professor
£62.90
University of Pennsylvania Press Slums
Book SynopsisLarge numbers of people in urbanizing regions in the developing world live and work in unplanned settlements that grow through incremental processes of squatting and self-building. Slums: How Informal Real Estate Markets Work shows that unauthorized settlements in rapidly growing cities are not divorced from market forces; rather, they must be understood as complex environments where state policies and market actors still do play a role. In this volume, contributors examine how the form and function of informal real estate markets are shaped by legal systems governing property rights, by national and local policy, and by historical and geographic particularities of specific neighborhoods. Their essays provide detailed portraits of individuals and community organizations, revealing in granular detail the working of informal real estate markets, and they review programs that have been implemented in unconventional settlements to provide lessons about the effectiveness and impleTrade Review"Likely to be a frequently used and often cited book, Slums: How Informal Real Estate Markets Work provides an extraordinary array of information on a complex and highly idiosyncratic subject that existing studies treat only in a limited way." * Robert Buckley, The New School *Table of ContentsPreface PART I. COMPARATIVE PERSPECTIVES Chapter 1. Urban Governance and Development of Informality in China and India —Arthur Acolin, Shahana Chattaraj, and Susan M. Wachter Chapter 2. Comparative Evidence on Urban Land-Use Regulation Bureaucracy in Developing Countries —Paavo Monkkonen and Lucas Ronconi Chapter 3. Urban Land Titling: Lessons from a Natural Experiment —Sebastian Galiani and Ernesto Schargrodsky PART II. ANTHROPOLOGICAL PERSPECTIVES Chapter 4. The Formalization of Informal Real Estate Transactions in Rio's Favelas —Janice E. Perlman Chapter 5. Tenure Regularization Programs in Favelas in Brazil —Patricia Cezario Silva and Yvonne Mautner Chapter 6. Property Markets Without Property Rights: Dharavi's Informal Real Estate Market —Shahana Chattaraj Chapter 7. Periurban Land Markets in the Bangalore Region —Sai Balakrishnan PART III. PUBLIC POLICY PERSPECTIVES Chapter 8. Rehousing Mumbai: Formulizing Slum Land Markets Through Redevelopment —Vinit Mukhija Chapter 9. Tenure Regularization: Process and Experiences in Latin America —José Brakarz Chapter 10. Making a Difference in the Predominantly Informal City —David Gouverneur Chapter 11. Informal Land Markets: Perspectives for Policy —Bish Sanyal Notes References List of Contributors Index
£48.60
Random House USA Inc The Social Animal The Hidden Sources of Love
Book Synopsis
£15.20
Rutgers University Press Americas Healthcare Transformation Strategies and
Book SynopsisA revolution in American medicine is in full swing, with the race from fee-for-service to fee-for-value at the front line in a battle that will transform healthcare delivery for decades to come. Robert A. Phillips brings together key thought leaders and trail-blazing practitioners, who provide an exploration of the strategies, innovations, and paradigm shifts that are driving this transformation.Trade Review"America's Healthcare Transformation claims that we are in the midst of a fundamental transformation of the practice of medicine and the $3 trillion annual health care industry. Indeed, this claim is persuasively and seamlessly documented by the contents of the book describing 5 domains: patient safety and quality; health care delivery redesign; emerging paradigms in the practice of medicine; health care delivery reform; and the patient experience." * Journal of Public Health Management and Practice *"Based on his own experience in leading effective change in one of America’s premier academic hospitals, Dr. Phillips has brought together leaders from many disciplines to provide guidance on steering medical institutions through the current turbulent changes in U.S. healthcare. By focusing on the key elements in the evolving transformation of healthcare – safety and quality; the redesign of healthcare delivery; new models of medical practice; methods of reimbursement; and the patient experience – the book provides a comprehensive overview of where we are, how we got here, and where we still need to go to assure that our healthcare system meets the needs of all patients with the highest quality and in the most compassionate, effective, and efficient manner. As such, it has much to offer a wide range of individuals, from the lay public and those interested in healthcare policy, to those charged with leading operational change in their own institutions on a daily basis.” -- Barry S. Coller, M.D. * Physician in Chief and Vice President for Medical Affairs, The Rockefeller University *Table of ContentsPart I: Patient Safety and Quality 1.Organizing Performance Management to Support High Reliability Healthcare Erin S. DuPree, MD, FACOG Chief Medical Officer and Vice President; Joint Commission Center for Transforming Healthcare Mark R. Chassin, MD, FACP, MPP, MPH President and Chief Executive Officer; The Joint Commission 2.Elimination of Unintended Variation in Patient Care Gary S. Kaplan, MD, FACP, FACMPE, FACPE Chairman and CEO; Virginia Mason Health System 3.Fundamental Approaches to Measuring and Improving Patient Safety Sarah P. Slight, MPharm, PhD, PGDip School of Medicine, Pharmacy, and Health; Wolfson Research Institute David W. Bates MD, MSc Senior Vice President for Quality and Safety; Chief Quality Officer; Brigham and Women’s Hospital; Brigham and Women’s Physicians Organization 4.The Organizational Culture that Supports Patient Safety Alberta T. Pedroja, PhD, CPHQ, HACP ATP Healthcare Services, LLC 5.The Role of Health Information Technology in Patient Safety Sarah P. Slight, MPharm, PhD, PGDip School of Medicine, Pharmacy, and Health; Wolfson Research Institute David W. Bates MD, MSc Senior Vice President for Quality and Safety; Chief Quality Officer; Brigham and Women’s Hospital; Brigham and Women’s Physicians Organization 6.Training Physician Leaders in Patient Safety and Quality - Progress and Challenge Susan A. Abookire, BSEE, MD, MPH, FACP 7.Use of Registries and Public Reporting to Improve Healthcare Kasaiah Makam, MD Center for Heart and Vascular Health; Christiana Care Health System Sandra Weiss, MD Center for Heart and Vascular Health; Christiana Care Health System William S. Weintraub, MD, MACC John H. Ammon Chair of Cardiology; Center for Heart and Vascular Health; Christiana Care Health System Part II: Healthcare Delivery Redesign 8.Achieving Higher Quality and Lower Costs Via Innovation in Health Care Delivery Design Elizabeth Malcolm, MD, MSHS Director of Implementation and Evaluation, Clinical Excellence Research Center; Instructor in Medicine; Stanford University School of Medicine Arnold Milstein, MD, MPH Professor of Medicine; Director of the Clinical Excellence Research Center; Stanford University School of Medicine 9.Population Health Management: The Lynchpin of Emerging Healthcare Delivery Models Julia D. Andrieni, M.D. Vice President, Population Health and Primary Care, Houston Methodist; President, Houston Methodist Physicians Alliance for Quality 10.Healthcare Delivery Redesign:Team-Based Care Nana E. Coleman, MD, EdM Assistant Professor of Pediatrics; Baylor College of Medicine; Section of Critical Care Medicine; Texas Children’s Hospital Alicia D.H. Monroe, MD Provost and Senior Vice President for Academic and Faculty Affairs; Professor, Family and Community Medicine; Baylor College of Medicine 11.Medicine Unplugged: Can mHealth Transform Healthcare? Ju Young Kim MD, PhD Scripps Translational Science Institute; Clinical Associate Professor, Seoul National University Bundang Hospital Steven Steinhubl, MD Director of Digital Medicine; Scripps Translational Science Institute 12.Telemedicine: Virtually Redefining the Delivery of Care Jason Gorevic, Chief Executive Officer, Teladoc 13.Grand-Aides: Leveraging the Workforce for More Effective and Less Expensive Care Arthur Garson, Jr., MD, MPH Chairman, Grand-Aides USA and International; Director, Health Policy Institute; Texas Medical Center 14.Convenience Care and the Rise of Retail Clinics Tine Hansen-Turton, MGA, JD, FCPP, FAAN Chief Executive Officer, National Nursing Centers Consortium; Executive Director, Convenient Care Association Kenneth Patric, MD, DABFM Chief Medical Officer; The Little Clinic Janet J. Teske, DNP Director, Aurora QuickCare Clinics Part III: Emerging Paradigms in the Practice of Medicine 15.Using Guideline-Based Medicine to Improve Patient Care Kunal N. Karmali, MD, MS Departments of Preventive Medicine and Medicine; Feinberg School of Medicine; Northwestern University Philip Greenland, MD Harry W. Dingman Professor; Departments of Preventive Medicine and Medicine; Feinberg School of Medicine; Northwestern University 16.Precision Medicine: Expanded and Translational Hanh H. Hoang, PhD Research Operations Manager; Office of Strategic Research Initiatives; Houston Methodist Research Institute Mauro Ferrari, PhD Ernest Cockrell Jr. Presidential Distinguished Chair; President and Chief Executive Officer, Houston Methodist Research Institute; Senior Associate Dean and Professor of Medicine, Weill Cornell Medical College 17.Evidence-Based Medicine and Shared Decision-Making Kasey R. Boehmer, MPH Knowledge and Evaluation Research Unit; Mayo Clinic Victor M. Montori, MD, MSc Knowledge and Evaluation Research Unit; Mayo Clinic Henry H. Ting, MD, MBA Senior Vice President; Chief Medical Officer for Quality and Patient Safety; New York-Presbyterian Hospital and Healthcare System Part IV: Healthcare Reform and New Payment Methods 18.The Rise of Consumerism and How Insurance Reform Will Drive Healthcare Delivery Reform James L. Field, MBA, DBA President of Research and Insights Division; The Advisory Board Company 19.Creating the Healthcare Transformation from Volume to Value Nikhil G. Thaker, MD Division of Radiation Oncology; The University of Texas MD Anderson Cancer Center Thomas W. Feeley, MD Helen Shafer Fly Distinguished Professor of Anesthesiology; Head, Institute for Cancer Care Innovation; The University of Texas MD Anderson Cancer Center; Harvard Business School Part V: Patient Experience, Engagement, and Services 20.Innovations in Patient Experience Deirdre Mylod, PhD Executive Director, Institute for Innovation; Senior Vice President, Decision Analytics & Research; Press Ganey Associates Thomas H. Lee, MD Chief Medical Officer; Press Ganey Associates Sharyl Wojciechowski, MA Patient Experience Knowledge Manager; Press Ganey Associates 21.Behavioral Economics and Stanford Health Care’s C-I-CARE Patient Experience Amir Dan Rubin Executive Vice President, Optum / UnitedHealth Group; Former President and CEO, Stanford Health Care 22. Impact of an Engaged Workforce on Patient Care: Our Culture of I CARE Marc L. Boom, M.D., M.B.A. President and CEO; Houston Methodist
£105.40
Amacom The Power of Strategy Innovation A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Book SynopsisCompanies are struggling to remain flexible, future-oriented, and responsive to market changes. Learn the five-step Discovery Process for aligning day-to-day planning with market-centric, discovery-driven innovation that focuses on the future.
£17.24
CABI Publishing Managing Agricultural Biotechnology
Book SynopsisBased on ISNAR seminars, this book provides information and case studies distilling information on policies for development and implementation of new agricultural biotechnologies. It covers key managerial and policy issues that research directors, program managers and policymakers face when building capacity and competency in biotechnology.Table of ContentsSECTION I: Addressing Management and Policy Issues I: Identifying Needs and Priorities: A Decision-Making Framework for Agricultural Biotechnology 2: The Debate on Genetically Modified Organisms: Relevance for the South 3: Agricultural Biotechnology Research Indicators and Managerial Considerations in Four Developing Countries SECTION II: Setting and Implementing Priorities 4: Methods for Priority Setting in Agricultural Biotechnology Research 5: Setting Research Priorities for the Chilean Biotechnology Program 6: Managing Biotechnology in AARD, Indonesia: Priorities, Funding, and Implementation SECTION III: Maximizing Benefits from Resources 7: Issues in Human Resource Management and Development 8: Managing Bioprospecting and Biotechnology for Conservation and Sustainable Use of Biological Diversity 9: Managing Genetic Resources and Biotechnology at IRRI's Rice Genebank 10: International Collaboration in Agricultural Biotechnology 11: Public- and Private-Sector Biotechnology Research and the Role of International Collaboration 12: Indo-Swiss Collaboration in Biotechnology: Lessons Learned and Future Strategies SECTION IV: Ensuring Environmental Responsibility 13: Biosafety Management: Key to the Environmentally Responsible Use of Biotechnology 14: Formulating Guidelines for Field-Testing in the Philippines 15: Addressing Public Acceptance Issues for Biotechnology: Experiences from Japan 16: Balancing Needs for Productivity and Sustainability: Genetic Engineering of Rice at IRRI 17: Managing Target Pest Adaptation: The Case of Bt Transgenic Plant Deployment SECTION V: Managing IPR, Proprietary Science, and Technology Transfer 18: Intellectual Property Rights and Agricultural Biotechnology 19: Agricultural Research and the Management of Intellectual Property 20: Managing Intellectual Property in Embrapa: A Question of Policy and a Change of Heart 21: Managing Proprietary Science and Institutional Inventories for Agricultural Biotechnology 22: International Collaboration: Intellectual Property Management and Partner-Country Perspectives 23: Industrial Research and Business Development: Experiences from the Singapore Institute of Molecular Agrobiology 24: Introducing Transgenic Crops in India: A Joint Venture Approach
£111.20
Taylor & Francis Inc Clean Production Strategies Developing Preventive
Book SynopsisClean Production Strategies is a cross-disciplinary book that presents a comprehensive examination of a new ethic emphasizing the appropriate design of products, processes, and economic activities to reduce the generation of waste into the environment. The book explores concepts and principles, technological issues, economic implications, the development of policy, and broad social questions associated with implementing clean production strategies. Written by a team of international experts in the field, Clean Production Strategies covers a wide range of topics, including principles of thermodynamics, quantitative assessments of material flows, the development of practical clean technologies, and the re-evaluation of our relationship with the environment. The book will be useful to government policy-makers, industrial decision-makers, plant managers, industrial engineers, economists, environmentalists, international regulatory agency personnel, and others interested in the topiTable of ContentsThe Scientific and Economic Context: The Biophysical Economy (T. Jackson, R. Costanza, M. Overcash, and W. Rees). Environmental Quality Objectives (M. Chadwick and J. Nilsson). The Precautionary Principle (V. Dethlefsen, T. Jackson, and P. Taylor). Uncertainty and Environmental Learning (B. Wynne). Costs of the Toxic Legacy (K. Davis and G. Hyfantis). Hazardous Futures (T. Jackson). The Preventive Strategy: Towards Prevention (J. Hirschhorn, T. Jackson, and L. Baas). Principles of Clean Production (T. Jackson). Industrial Metabolism (R.U. Ayres). Profiting from Pollution Prevention (M. Dorfman, A. White, M. Becker, and T. Jackson). Product Lifecycle Assessment (N. de Oude). Material Concerns (K. Geiser). Risk Reduction and Chemicals Control (B. Wahlström and B. Lundqvist). Optimal Utilization and Durability (W.R. Stahel and T. Jackson). Developing a Policy Framework: Policy Options for Clean Production (H. Yakowitz and R. Hanmer). Economic Policy and Environmental Assurance (C. Perrings, R. Costanza, T. Jackson, and W. Rees). Liability for the Environment (P. Simmons and J. Cowell). Epilogue: Values, Quality, and Sustainable Development (E. Manzini).
£218.50
Wilson Lafferty Arts Principles 50 years of hardlearned lessons in building a worldclass professional services firm
£15.04
£29.99
Taylor & Francis Ltd The Security Risk Handbook
Book SynopsisThe Security Risk Handbook assists businesses that need to be able to carry out effective security risk assessments, security surveys, and security audits. It provides guidelines and standardised detailed processes and procedures for carrying out all three stages of the security journey: assess, survey, and audit. Packed with tools and templates, the book is extremely practical. At the end of each explanatory chapter, a unique case study can be examined by the reader in the areas of risk assessment, security survey, and security audit. This book also highlights the commercial and reputational benefits of rigorous risk management procedures. It can be applied to corporate security, retail security, critical national infrastructure security, maritime security, aviation security, counter-terrorism, and executive and close protection. This text is relevant to security professionals across all key sectors: corporate security, retail security, criticaTable of ContentsIntroduction 2. The Security Risk Assessment 3. The Security Survey 4. The Security Audit 5. Conclusion
£43.69
Taylor & Francis Ltd HumanCentered Agile
Book SynopsisThis book is a guide on how to apply Human-Centered Design (HCD) practices to an Agile product development model that is used widely throughout industry and government, where it is applied primarily to software and technology development efforts. This has been an ongoing industry challenge due to the fact that HCD prioritizes time spent understanding the problems to be solved (time spent in the problem space), while Agile prioritizes a fast hypothesize-and-deliver model (time spent in the solution space). Organizations that attempt an Agile transformation abandon it either because it was too difficult or because it did not deliver the hoped-for results. At the same time, efforts to improve the design and experience of their products using Human-Centered Design have a tendency to fall short because it can be difficult to see the ROI of design efforts, even while companies like McKinsey document design-driven successes. What's more, a company that successfully adopts Agile ofteTrade ReviewHuman-Centered Agile is a holistic approach to integrating Agile and Human-Centered Design (HCD) that facilitates vital enterprise-agility, the focus of my work for the past decade. Agile and HCD both operate concurrently and interactively, energizing and focusing on the product delivery lifecycle, which is the determinant of future organizational success. Conceptually, Human-Centered Agile is simply teams doing both things at the same time, unleashing amazing results consistently.Human-Centered Agile (HCA) is a must have competitive necessity for delivering a powerful organizational impact. It is a new way of working and thinking that creates a successful competitive response to an ever more insane marketplace, making mastery of product and delivery an existential determinant. Thus, HCA should not be treated as an HCD "bolt-on" accessory for the Agile process.The existential reality of today’s marketplace competition means only organizations that quickly deliver the "correct" solution will survive, much less thrive. That requires building "something" and obtaining user feedback, which Agile methods provide. The genius of Human-Centered Agile is that it provides a toolkit to improve that "something" from the very first iteration! Human-Centered Agile simultaneously and continuously accelerates the integration of learning into product development, thereby delivering better products faster and, ultimately, unleashing enterprise-wide agility… and the ability to thrive!-- John G. Stenbeck, PMP, CDAI, CSP, Three-time Amazon #1 Best Selling Author, Enterprise Agility ExpertTable of ContentsChapter 1 -- What Is Human-Centered Agile and Why Is It Needed? Chapter 2 -- A Primer on Human-Centered Design Chapter 3 -- HCD Activities and Artifacts from Discovery Through Concept Validation Chapter 4 --HCD Activities and Artifacts from Refinement Through Evaluation Chapter 5 -- Bringing Human-Centered Design into Agile Chapter 6 -- "What Are the Stakes?" Chapter 7 -- Planning and Conducting HCD Activities in Agile Chapter 8 — Managing Distributed Design Efforts in Agile Chapter 9 — Managing Distributed Research Efforts in Agile Chapter 10 — Expanding to Small Groups of Agile Teams Chapter 11 — An Introduction to SAFe® Chapter 12 — Updating Requirements and Processes at Scale Chapter 13 — Scaling the Team Structure Chapter 14 — Delivery at Scale: The SAFe® Continuous Delivery Pipeline Part VI — Measuring and Applying Human-Centered Agile Chapter 15 — Measuring Solution Performance Chapter 16 — Human-Centered Agile Applied Conclusion
£30.39
Taylor & Francis Communities of Practice at the World Bank
Book Synopsis
£37.99
Taylor & Francis Ltd Critical Perspectives on Innovation Management
Book SynopsisMost firms perceive innovation as the best way to grow. However, how it can best be managed is still unclear. While the number of publications on innovation has skyrocketed over the past two decades, it is still increasingly difficult to gain an overview of its most critical aspects.Much has been written about the possible benefits of innovation, but there is still a lack of understanding of its downsides at the innovative firm level. This can lead to detrimental effects, such as a lower commitment to innovation, a lack of effective innovation strategy, inappropriate organizational design that does not enhance innovation, and either a too cautious or too risky approach to innovation. Thus, the book aims to explore the concept of innovation management as well as to identify the bright and dark sides of innovation in innovative firms. A better understanding of the positive and negative effects of product and process innovation expands the knowledge base on innovation managTable of Contents1. The essence of innovation and innovation management Agnieszka Sopińska 2. Innovation strategy Patryk Dziurski, Wioletta Mierzejewska 3. Organizing innovation activity Wioletta Mierzejewska 4. Measuring innovation Patryk Dziurski 5. Different shades of innovation Patryk Dziurski 6. Bright sides of innovation Piotr Wachowiak 7. Dark sides of innovation Patryk Dziurski, Piotr Wachowiak 8. Case studies on innovative firms Patryk Dziurski, Wioletta Mierzejewska, Agnieszka Sopińska, Piotr Wachowiak 9. Managing innovation in the context of the bright and dark sides of innovation - conclusions from the study Patryk Dziurski, Wioletta Mierzejewska, Agnieszka Sopińska, Piotr Wachowiak
£37.99
Taylor & Francis Ltd Management Control Systems DecisionMaking and
Book SynopsisThe systematic approach to innovation development today is one of the world's most prominent scientific fields, and with good reason. When applied correctly, such system produces regular outcomes, which consistently drive lasting competitive advantage. Unfortunately, as much as it is beneficial, the orchestration of an undisturbed flow of multiple complex, dynamic, and flexible innovation development processes is structurally demanding.In this book, a recognised innovation management specialist sets the record straight, offering a comprehensive approach to the improvement of innovation efficiency with the use of management control system. Unlike other books on the subject, it proposes original representation the CDI model of the relationships between management control system, decision-making quality, and innovation system efficiency and explains why management control is fundamental to innovation management. In addition to that, inside the reader will find several originalTable of Contents1. Management control systems 2. Decision-making 3. Innovation development 4. The control-decision-innovation (CDI) model 5. Empirical research methods 6. Empirical study results and discussion
£142.50
Taylor & Francis Ltd Asking Smarter Questions
Book SynopsisInsight is the superpower that drives innovation and enables us to understand the world from other peoples' points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success for businesses, universities, charities, and governments.For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this Trade Review"As a qualitative researcher, I love that Sam’s book focuses on two underrated, but highly valuable skills: the ability to listen and the ability to ask better questions. Improving skills in these areas will help anyone unlock deeper insight."Sean Adams, Global Insights Director, Brand Metrics"Few people master the art of the question, yet how can you get to the answers you need when the question isn’t right? Erudite, vital, and engaging, Sam Knowles is the expert with the answers to the questions you should be asking."Steve Bustin, President (2019-2021), Professional Speaking Association"Sam is an expert and thought leader in the world of insight and innovation. In an age when we all need to ‘be more human’, Sam helps the reader to ask smarter questions and become more impactful in their work."Simon Chuter, Innovation Advisor, Sussex Innovation"Asking the right questions is a crucial part of building understanding and key to achieving insight. Sam’s ability to make you think intelligently about these questions, and then how to narrate what is found, is brilliant."John Eggleton, Head of Commercial, Emerald Publishing"Sam Knowles is a true innovator in the field of insight. His works take you on a voyage of discovery and never leave you feeling lost or overwhelmed. You’ll leave invigorated, challenging ideas in ways you never thought possible. But don’t just take my word for it, take a read of this book, you won’t regret it."Simon Frazier, Head of Marketing & Data Innovation, Institute for Practitioners in Advertising"As a business leader who spends every day encouraging people to be more curious about data, I cannot recommend Asking Smarter Questions highly enough. Yet again, Sam Knowles has created a warm, engaging, and accessible toolkit for any professional navigating the 21st century."Richard Freeman, CEO, Always Possible"A fascinating, insightful, and practical read for anyone needing to unleash the superpower of curiosity, to have better conversations, and to drive progress in whatever form - especially innovation. Read it to reawaken your natural curiosity and put it to work."Belinda Gannaway, Author, Employee Experience by Design"In an age of information overload and data misinterpretation, Sam has the ability to cut through the noise and get to the gist of the matter to enable people to make rational and better decisions."Dave Henson, The Slide Presentation Man"Sam Knowles has written a must-read primer for all of us who are looking to drive change for the better, in the world of work in general and in the healthcare industry in particular. It’s not only a good read, it's also a tool that enables you to turn your curiosity into action that matters."Beyza Klein, Patient Engagement Director, Novartis"We live in a post-truth world where falsehoods and misinformation appear to carry as much weight as facts and observable truths. The solution is to let the truth shine through using critical analysis, and the key to this is asking the right questions of the right people and being able to evaluate their responses. Sam’s book is an excellent guide on how to use smart questioning to establish the truth and evaluate it."Nick Manning, Founder, Encyclomedia International"Too many consultants think they are doing their best work for their clients when they are in problem-solving mode, whereas they can help their clients even more when they go into the problem-framing space first. Asking incisive, revelatory questions is a critical skill to ensure that the right problem frame is built. Sam Knowles continues his pragmatic pilgrimage with this third book, giving away the usually 'secret' knowledge on how to ask good questions to all who care to read his work. I predict it'll be a well-thumbed book."Kenneth McKenzie, Research Lead, Human Insights Lab, Accenture"As we continue to move from too little information to much too much, Sam Knowles is an excellent guide for those seeking to increase the clarity, depth, and ultimately the insights within their data."Antonio Ortolani, Partner, Global Head of Knowledge, Insights, Research, and Analytics, Kekst CNC"The world is being redefined by two major forces: infinitely abundant data and a blurring of truth and fiction. Critical thinking is essential for navigating this new order, and mastering this starts with asking the right questions."Christian Polman, UK Managing Director, Looping Group"The power of a brilliant question has been lost in our search engine world. Overwhelmed by data, too often we accept the paid ad version and over time we lose perspective as well as truth. This book reminds you of the power of curiosity, truth, silence, and insight. It might just change the world."Lucy Paine, Connector & Communicator, TechSpark"I’ve known and worked with Sam for 10 years. If we need a considered opinion, he’s the ideal person to help walk you through the thought process. It’s only when you look back that, as in this book, that you realise his first step was to subtly reframe the original question and make it better. He does that because it produces better answers."Martin Radford, Business Director, Ebiquity"The ability to ask great questions is one of the most important tools available to leaders. It’s the key to encouraging thinking which itself is the key to unlocking engagement, productivity, and innovation. This is a very welcome and natural completion of Sam’s excellent trilogy of books."Peter Russian, Director, Intent Based Leadership International"Asking reflective and sometimes uncomfortable questions has been at the centre of my role advising organisations on Equity, Diversity, and Inclusion. Finding ways of asking smarter questions is a continuous goal and area of development in my practice. Who better to explore this topic than Sam Knowles, who taught me so much about being insightful from his previous book, How To Be Insightful." Sabrina Shadie, Ethics & Equity Change Maker, D’Rose Development Consultancy"Sam has built a reputation for looking at insight in innovative ways. In Asking Smarter Questions, he helps us cut out the clutter and get to the heart of the data. A must read for any data-user."Karsten Shaw, Director of Analytics, Yonder Consulting"I love Sam’s previous books and so it was no surprise that this too was a must-read for me. Sam’s research and presentation warms your heart. For anyone running a business or an organisation, or who is responsible for people and customers, this book is not just an interesting and enjoyable read. It will give you an invaluable skill that just keeps giving. Asking smarter questions is important, and this book tells you why and how."Sarah Springford, CEO, Brighton Chamber"I have turned to Sam time and time again to help me make the complex simple - to craft compelling narratives from data and insights. He is a truly masterful storyteller who understands how to tell stories that resonate profoundly."Martin Vinter, SVP of Consultancy, Brainlabs"Sam Knowles is one of the smartest people I know and one of the most insightful. His new book focuses on what has been an increasingly under-appreciated skill, namely the ability to ask the right questions, rather than making statements dressed up as fact. Not only does this approach lead to better answers, it also leads to better organisations and greater collaboration. Read this book and start asking the right questions."Ian Whittaker, MD & Owner, Liberty Sky Advisors"A very thought-provoking read, with lots of great tips. I've picked up some ideas for great questions that I can use mediating, training, consulting and, frankly, to strengthen my connections with my friends and family too."Pip Brown, Director, Conflict Insights"If you don't know Sam and his work, you absolutely should: he's the master of how to use data to surface genuine insights. This book centres on the excellent (and often over-looked) premise that one way to reach better answers is by asking better questions. It's filled with fascinating ideas on how to do this - as well as interviews with people who need to ask good questions for a living."Philippa Roberts, Founding Partner, PLH; author of Brandsplaining Table of Contents1. What’s all the fuss about? 2. What did the bloody Greeks ever do for us? 3. Why should we even bother with "Why?"? 4. Curiosity did WHAT, did you say? 5. What makes a good question? 6. What makes a bad question? 7. Does silence and listening matter? 8. Can we go over that in forensic detail? 9. Do you like my bedside manner? 10. Just how sensitive should a question be? 11. What are the best questions in the world? 12. How can I find out more?
£28.49
CRC Press Digital Transformation
Book SynopsisDigital transformation is a multidimensional concept and involves many moving parts. Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems. One main barrier could be an overemphasis on applying technology to expand the business rather than transforming the peopleâs mindsets to do things differently. Thus, it is important to develop a holistic view of these parts and assemble them to foster the right conditions for digital transformation to happen. Business leaders and executives must be equipped with a wide range of digital competencies to thrive in a rapidly changing digital environment.Digital Transformation: Strategy, Execution, and Technology provides an overall view on the strategy, execution, and technology for organizations aiming to transform digitally. It offers insights on how to become more successful in the digital age by explaining thTable of Contents1. Digital Transformation Strategy 2. Digital Governance and Risk Management 3. Digital Organization and Change Management 4. Experimental Learning and Design Thinking 5. Digital Product Management 6. Agile and DevSecOps 7. Digital Enterprise Architecture 8. Business Applications of Digital Technology. Conclusion
£46.54
Taylor & Francis Ltd DemandDriven Business Strategy
Book SynopsisDemand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformatiTrade Review‘Cor’s analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm’s length of what is happening both at the customer’s side and the business side so close by.’Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium‘In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!’Giovanni Colauto, CEO, de Bijenkorf department stores, The NetherlandsTable of Contents1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison
£43.69
Taylor & Francis Ltd Strategic Creativity
Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results
£31.34
Taylor & Francis Strategic Creativity
Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth peopleâs time. This book contains what a CEO, CMO, manager, business owner, or client didnât learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results
£128.25
CRC Press Business Intelligence and Analytics in Small and
Book SynopsisTechnological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that is visible is related to business intelligence and analytics (BI&A). Concepts such as data warehousing, key performance indicators (KPIs), data mining, and dashboards are changing the business arena. This book aims to promote research related to these new trends that open up a new field of research in the small and medium enterprises (SMEs) area. Features Focuses on the more recent research findings occurring in the fields of BI&A Conveys how companies in the developed world are facing today''s technological challenges Shares knowledge andTable of Contents1. Process Mining - Prerequisites and Their Applicability for Small and Medium-Sized Enterprises. 2. Using Customer Analytics to Succeed: The Case of the Mexican SMEs. 3. Data Management Software Solutions for Business Sustainability - An Overview. 4. A Paradigm Shift in Accounting and auditing in the Era of Big Data . 5. Mobile Advertising Framework: Format, Location, and Context. 6. Marketing Analytics: Why Measuring Web and Social Media Matters. 7. Managers' Perception of Business Intelligence Capability of SMEs in Turkey. 8. The Development of Loyalty Programs in the Retail Sector. 9. Business Intelligence, Big Data, and Data Governance.
£45.99
Taylor & Francis Knowledge Management and AI in Society 5.0
Book SynopsisSociety 5.0 points toward a human-centred approach by the use of modern, advanced technologies and artificial intelligence. This book explores and offers an overview of knowledge management embraced in the current scenario of Society 5.0, shedding light on its importance in a society that is increasingly digital and interconnected. The book enhances current managerial and economic research by offering the âœhumanâ side of knowledge management (KM) intertwined with the use of artificial intelligences (AIs). Each chapter explores KM from different perspectives, including entrepreneurship, innovation, marketing, and strategy, in a theoretical and practical way. They include insights from both practitioners and scholars, enriched by practical tools that can be used during laboratories, workshops and tutorials. The book presents evidence on how to manage KM and develop new knowledge in different subjects, with the aim of overcoming conventional KM strategy and show how business and society are connected with âœpower of subjective human knowledge creationâ. Offering both new insights, research and practical guidance, this book will appeal to academics and students of knowledge management as well as digital transformation practitioners looking for ways to transition their organizations from knowledge economy to digital economy.
£18.99
Taylor & Francis Ltd Managing Innovative Projects and Programs
Book SynopsisIt has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The biggest wastes most medium- to large-size organizations face are the waste of money, time, reputation, opportunity, and income that these failures are costing them. Following this book's recommendations could reduce this failure cost by as much as 70%. The purpose of this book is to provide a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most Table of ContentsAcknowledgments. Preface. About the Authors. Chapter 1 Introduction to Project Innovation Cycle. Chapter 2 ISO 56002:2019. Chapter 3 Assessing the IMS: A Discussion of 56004:2019. Chapter 4 The PIC Cast Members. Chapter 5 The PIC Overview. Chapter 6 Phase I: Creation. Chapter 7 Phase II: Preparation and Producing. Chapter 8 Phase III: Delivery. Chapter 9 Special Mention Tools and Methodologies. Bibliography. Appendix A: The Enhance Solutions Platform™ for Innovation Management. Appendix B: Most Used Tools. Index.
£51.29
Taylor & Francis Digital Finance and the Future of the Global
Book SynopsisThis book offers an in-depth analysis of the most salient features of contemporary financial systems and clarifies the major strategic issues facing the development of digital finance. It provides insight into how the digital finance system actually works in a socioeconomic context. It presents three key messages: that digital transformation will change the financial system entirely, that the State has a particularly important role to play in the whole process and that consumers will be offered more opportunities and freedom but simultaneously will be exposed to more risk and challenges.The book is divided into four parts. It begins by laying down the fundamentals of the subsequent analysis and offers a deep understanding of digital finance, including a topology of the key technologies applied in the transformation process. The next part reviews the challenges facing the digital State in the new reality, the digitalization of public finance and the development of digitally re
£37.99
Taylor & Francis Ltd Smart Organizations in the Public Sector
Book SynopsisHow does a smart organization model enable self-governments to lead local and regional development in a sustainable and resilient manner? What are key aspects of smart organizations impacting the success of self-governments in attracting and retaining residents, entrepreneurs, and investors? Smart organizations became a relevant construct in economic and management sciences. They supply many practical applications for self-governments and public sector organizations that are looking for effective ways to leverage their resources and capabilities in the local and regional development process. This research monograph indicates how factors of smart organizations in local administration lead to sustainable and resilient development processes. In parallel, the monograph is a practical guide for local government managers looking for the best, international practices in collecting, researching, and interpreting data for making decisions that influence the competitiveness and market position of locations they govern.
£44.25
