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Book SynopsisInformation technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms of IT, and become dependent on their computer-based information systems and their peripherals for everyday operations. Information technology offers opportunities to increase efficiency, customer value, and competitiveness.Given the financial investment in IT required by organizations to remain competitive, IT has become a resource that needs to be managed. Management and Information Technology evaluates organizations' utilization of IT including knowledge management and e-learning, accounting, and business relationships. Presenting theories to help the reader understand the varying roles IT can occupy in different organizations, this volume illustrates the ways in Table of Contents1. Introduction. Peter Dahlin and Peter Ekman 2. Balancing between Entrepreneurship and Control Through the Use of Management Control Systems and Information Technology. Eva Lövstål 3. The Challenge of Differing Actor Groups within an Enterprise Resource Planning Project. Gunilla Myreteg 4. Expanding the Knowledge Structure of Firms: An Illustration of How Organizations Experiment with Information Technology to Harness the Knowledge of the Masses. Leon Michael Caesarius 5. Management of Asynchronous and Synchronous E-Learning. Stefan Hrastinski 6. The Limitations of Enterprise Systems for Marketers and Salesmen. Peter Ekman 7. Integration of Information Technology in Business Relationships: A Managerial Issue. Cecilia Lindh 8. Internal Accounting Information Systems and Inter-Organizational Coordination: Episodes Involving Balanced Scorecard and Differential Customer Accounting. Lars Frimanson 9. Expansion of IT Business Through Cross-Industry Mergers and Acquisitions. Peter Dahlin 10. Measuring the Impact of IT in the Swedish Logging Industry. Maria Kollberg Thomassen 11. IT Innovation Influence and Industrial Transformation: The Case of the Swedish Graphic Industry. Mathias Cöster 12. The Do’s and Don’ts of Digitization—IT and Organization in Health Care. Pontus Fryk 13. Technology Acceptance Research: Reflections on the Use of a Theory. Christina Keller 14. Developing Patterns of Explanations: Methodological Considerations When Analyzing Qualitative Data. Magnus Hansson List of Contributors Index

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Book SynopsisContaining case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.Table of Contents1. The Business Objective2. Market Opportunity3. The Business Concept the New Product4. The Product and Business Plan5. Justifying a Program: The Accounting Viewpoint6. Starting Out7. Executing the Plan8. Manufacturing Development9. The Prelaunch Checklist10. The Product Launch11. The Pursuit and Product Management12. Business Development Records Format

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Book SynopsisThis book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovativeness of 'monopolies' - in this book meaning firms with the power to affect market price. The government regulation analyzed in this case is limited to rate-of-return regulation. Using theoretical models such as the Averch-Johnson model and a two-stage Nash equilibrium model, this volume examines whether regulated monopolies engage in more or less technological innovation than unregulated monopolies. Furthermore, if the unregulated (or less regulated) monopolies do engage in more research and development than regulated ones, it questions whether social welfare would be greater with the former. Using a case study of ten privately-owned electric utilities in the State of Texas, USA, it then tests out the general propositions brought forward by the theoretical modelling and finally makes its conclusions taking into consideration both thTrade Review’This book will be of interest to anyone concerned with technological change and/or the impact of public policy on growth...In addition to its application to rate-of-return regulation, the reader will find this book suggestive for further research into the impact upon technological change of other forms of regulation.’ Professor Barry J. Seldon, University of Texas, USA ’This book has provided a thorough overview and interesting extension of the impact of government regulation on innovativeness.’ Review of Industrial OrganisationTable of ContentsContents: Introduction; The rate of return regulation; The Averch-Johnson model; Augmented Averch-Johnson; Research joint ventures; Evidence from electric utilities in Texas; Implications and conclusions; Bibliography; Index.

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Book SynopsisThis book is a guide on how to apply Human-Centered Design (HCD) practices to an Agile product development model that is used widely throughout industry and government, where it is applied primarily to software and technology development efforts. This has been an ongoing industry challenge due to the fact that HCD prioritizes time spent understanding the problems to be solved (time spent in the problem space), while Agile prioritizes a fast hypothesize-and-deliver model (time spent in the solution space). Organizations that attempt an Agile transformation abandon it either because it was too difficult or because it did not deliver the hoped-for results. At the same time, efforts to improve the design and experience of their products using Human-Centered Design have a tendency to fall short because it can be difficult to see the ROI of design efforts, even while companies like McKinsey document design-driven successes. What's more, a company that successfully adopts Agile ofteTrade ReviewHuman-Centered Agile is a holistic approach to integrating Agile and Human-Centered Design (HCD) that facilitates vital enterprise-agility, the focus of my work for the past decade. Agile and HCD both operate concurrently and interactively, energizing and focusing on the product delivery lifecycle, which is the determinant of future organizational success. Conceptually, Human-Centered Agile is simply teams doing both things at the same time, unleashing amazing results consistently.Human-Centered Agile (HCA) is a must have competitive necessity for delivering a powerful organizational impact. It is a new way of working and thinking that creates a successful competitive response to an ever more insane marketplace, making mastery of product and delivery an existential determinant. Thus, HCA should not be treated as an HCD "bolt-on" accessory for the Agile process.The existential reality of today’s marketplace competition means only organizations that quickly deliver the "correct" solution will survive, much less thrive. That requires building "something" and obtaining user feedback, which Agile methods provide. The genius of Human-Centered Agile is that it provides a toolkit to improve that "something" from the very first iteration! Human-Centered Agile simultaneously and continuously accelerates the integration of learning into product development, thereby delivering better products faster and, ultimately, unleashing enterprise-wide agility… and the ability to thrive!-- John G. Stenbeck, PMP, CDAI, CSP, Three-time Amazon #1 Best Selling Author, Enterprise Agility ExpertTable of ContentsChapter 1 -- What Is Human-Centered Agile and Why Is It Needed? Chapter 2 -- A Primer on Human-Centered Design Chapter 3 -- HCD Activities and Artifacts from Discovery Through Concept Validation Chapter 4 --HCD Activities and Artifacts from Refinement Through Evaluation Chapter 5 -- Bringing Human-Centered Design into Agile Chapter 6 -- "What Are the Stakes?" Chapter 7 -- Planning and Conducting HCD Activities in Agile Chapter 8 — Managing Distributed Design Efforts in Agile Chapter 9 — Managing Distributed Research Efforts in Agile Chapter 10 — Expanding to Small Groups of Agile Teams Chapter 11 — An Introduction to SAFe® Chapter 12 — Updating Requirements and Processes at Scale Chapter 13 — Scaling the Team Structure Chapter 14 — Delivery at Scale: The SAFe® Continuous Delivery Pipeline Part VI — Measuring and Applying Human-Centered Agile Chapter 15 — Measuring Solution Performance Chapter 16 — Human-Centered Agile Applied Conclusion

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Book SynopsisInsight is the superpower that drives innovation and enables us to understand the world from other peoples' points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success for businesses, universities, charities, and governments.For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this Trade Review"As a qualitative researcher, I love that Sam’s book focuses on two underrated, but highly valuable skills: the ability to listen and the ability to ask better questions. Improving skills in these areas will help anyone unlock deeper insight."Sean Adams, Global Insights Director, Brand Metrics"Few people master the art of the question, yet how can you get to the answers you need when the question isn’t right? Erudite, vital, and engaging, Sam Knowles is the expert with the answers to the questions you should be asking."Steve Bustin, President (2019-2021), Professional Speaking Association"Sam is an expert and thought leader in the world of insight and innovation. In an age when we all need to ‘be more human’, Sam helps the reader to ask smarter questions and become more impactful in their work."Simon Chuter, Innovation Advisor, Sussex Innovation"Asking the right questions is a crucial part of building understanding and key to achieving insight. Sam’s ability to make you think intelligently about these questions, and then how to narrate what is found, is brilliant."John Eggleton, Head of Commercial, Emerald Publishing"Sam Knowles is a true innovator in the field of insight. His works take you on a voyage of discovery and never leave you feeling lost or overwhelmed. You’ll leave invigorated, challenging ideas in ways you never thought possible. But don’t just take my word for it, take a read of this book, you won’t regret it."Simon Frazier, Head of Marketing & Data Innovation, Institute for Practitioners in Advertising"As a business leader who spends every day encouraging people to be more curious about data, I cannot recommend Asking Smarter Questions highly enough. Yet again, Sam Knowles has created a warm, engaging, and accessible toolkit for any professional navigating the 21st century."Richard Freeman, CEO, Always Possible"A fascinating, insightful, and practical read for anyone needing to unleash the superpower of curiosity, to have better conversations, and to drive progress in whatever form - especially innovation. Read it to reawaken your natural curiosity and put it to work."Belinda Gannaway, Author, Employee Experience by Design"In an age of information overload and data misinterpretation, Sam has the ability to cut through the noise and get to the gist of the matter to enable people to make rational and better decisions."Dave Henson, The Slide Presentation Man"Sam Knowles has written a must-read primer for all of us who are looking to drive change for the better, in the world of work in general and in the healthcare industry in particular. It’s not only a good read, it's also a tool that enables you to turn your curiosity into action that matters."Beyza Klein, Patient Engagement Director, Novartis"We live in a post-truth world where falsehoods and misinformation appear to carry as much weight as facts and observable truths. The solution is to let the truth shine through using critical analysis, and the key to this is asking the right questions of the right people and being able to evaluate their responses. Sam’s book is an excellent guide on how to use smart questioning to establish the truth and evaluate it."Nick Manning, Founder, Encyclomedia International"Too many consultants think they are doing their best work for their clients when they are in problem-solving mode, whereas they can help their clients even more when they go into the problem-framing space first. Asking incisive, revelatory questions is a critical skill to ensure that the right problem frame is built. Sam Knowles continues his pragmatic pilgrimage with this third book, giving away the usually 'secret' knowledge on how to ask good questions to all who care to read his work. I predict it'll be a well-thumbed book."Kenneth McKenzie, Research Lead, Human Insights Lab, Accenture"As we continue to move from too little information to much too much, Sam Knowles is an excellent guide for those seeking to increase the clarity, depth, and ultimately the insights within their data."Antonio Ortolani, Partner, Global Head of Knowledge, Insights, Research, and Analytics, Kekst CNC"The world is being redefined by two major forces: infinitely abundant data and a blurring of truth and fiction. Critical thinking is essential for navigating this new order, and mastering this starts with asking the right questions."Christian Polman, UK Managing Director, Looping Group"The power of a brilliant question has been lost in our search engine world. Overwhelmed by data, too often we accept the paid ad version and over time we lose perspective as well as truth. This book reminds you of the power of curiosity, truth, silence, and insight. It might just change the world."Lucy Paine, Connector & Communicator, TechSpark"I’ve known and worked with Sam for 10 years. If we need a considered opinion, he’s the ideal person to help walk you through the thought process. It’s only when you look back that, as in this book, that you realise his first step was to subtly reframe the original question and make it better. He does that because it produces better answers."Martin Radford, Business Director, Ebiquity"The ability to ask great questions is one of the most important tools available to leaders. It’s the key to encouraging thinking which itself is the key to unlocking engagement, productivity, and innovation. This is a very welcome and natural completion of Sam’s excellent trilogy of books."Peter Russian, Director, Intent Based Leadership International"Asking reflective and sometimes uncomfortable questions has been at the centre of my role advising organisations on Equity, Diversity, and Inclusion. Finding ways of asking smarter questions is a continuous goal and area of development in my practice. Who better to explore this topic than Sam Knowles, who taught me so much about being insightful from his previous book, How To Be Insightful." Sabrina Shadie, Ethics & Equity Change Maker, D’Rose Development Consultancy"Sam has built a reputation for looking at insight in innovative ways. In Asking Smarter Questions, he helps us cut out the clutter and get to the heart of the data. A must read for any data-user."Karsten Shaw, Director of Analytics, Yonder Consulting"I love Sam’s previous books and so it was no surprise that this too was a must-read for me. Sam’s research and presentation warms your heart. For anyone running a business or an organisation, or who is responsible for people and customers, this book is not just an interesting and enjoyable read. It will give you an invaluable skill that just keeps giving. Asking smarter questions is important, and this book tells you why and how."Sarah Springford, CEO, Brighton Chamber"I have turned to Sam time and time again to help me make the complex simple - to craft compelling narratives from data and insights. He is a truly masterful storyteller who understands how to tell stories that resonate profoundly."Martin Vinter, SVP of Consultancy, Brainlabs"Sam Knowles is one of the smartest people I know and one of the most insightful. His new book focuses on what has been an increasingly under-appreciated skill, namely the ability to ask the right questions, rather than making statements dressed up as fact. Not only does this approach lead to better answers, it also leads to better organisations and greater collaboration. Read this book and start asking the right questions."Ian Whittaker, MD & Owner, Liberty Sky Advisors"A very thought-provoking read, with lots of great tips. I've picked up some ideas for great questions that I can use mediating, training, consulting and, frankly, to strengthen my connections with my friends and family too."Pip Brown, Director, Conflict Insights"If you don't know Sam and his work, you absolutely should: he's the master of how to use data to surface genuine insights. This book centres on the excellent (and often over-looked) premise that one way to reach better answers is by asking better questions. It's filled with fascinating ideas on how to do this - as well as interviews with people who need to ask good questions for a living."Philippa Roberts, Founding Partner, PLH; author of Brandsplaining Table of Contents1. What’s all the fuss about? 2. What did the bloody Greeks ever do for us? 3. Why should we even bother with "Why?"? 4. Curiosity did WHAT, did you say? 5. What makes a good question? 6. What makes a bad question? 7. Does silence and listening matter? 8. Can we go over that in forensic detail? 9. Do you like my bedside manner? 10. Just how sensitive should a question be? 11. What are the best questions in the world? 12. How can I find out more?

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Book SynopsisDemand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformatiTrade Review‘Cor’s analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm’s length of what is happening both at the customer’s side and the business side so close by.’Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium‘In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!’Giovanni Colauto, CEO, de Bijenkorf department stores, The NetherlandsTable of Contents1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison

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Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

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Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth peopleâs time. This book contains what a CEO, CMO, manager, business owner, or client didnât learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

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Book SynopsisIt has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The biggest wastes most medium- to large-size organizations face are the waste of money, time, reputation, opportunity, and income that these failures are costing them. Following this book's recommendations could reduce this failure cost by as much as 70%. The purpose of this book is to provide a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most Table of ContentsAcknowledgments. Preface. About the Authors. Chapter 1 Introduction to Project Innovation Cycle. Chapter 2 ISO 56002:2019. Chapter 3 Assessing the IMS: A Discussion of 56004:2019. Chapter 4 The PIC Cast Members. Chapter 5 The PIC Overview. Chapter 6 Phase I: Creation. Chapter 7 Phase II: Preparation and Producing. Chapter 8 Phase III: Delivery. Chapter 9 Special Mention Tools and Methodologies. Bibliography. Appendix A: The Enhance Solutions Platform™ for Innovation Management. Appendix B: Most Used Tools. Index.

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Book SynopsisThis fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâs leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.Digital Media and Innovation is suited to advanced undergradu

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Book SynopsisArtificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience. The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, andTable of ContentsChapter 1 : INTRODUCTION TO AI IN BUSINESS APPLICATIONS Chapter 2: Digital revolution and sustainability without well-founded mathematical education? Chapter 3: Human apprehension and Artificial Intelligence: dilemma of Artificial Intelligence fostering human-like cognizance, ethics and cognitive capabilities and the current infusion of AI in business. Chapter 4: Artificial Intelligence in Marketing Applications Chapter 5: Artificial Intelligence in Tourism and Advertising Chapter 6: Artificial Intelligence in Retail Marketing Chapter 07: Innovative Recruitment Strategies Using Knowledge Management Systems for Business Sustainability Chapter 8: Human Resources Chapter 9: Evolution of Chatbot in Human Resource Management Chapter 10: AI in Insurance Chapter 11: Finance Chapter 12: Legal Chapter 13. AI in Supply Chain, Logistics and Manufacturing Chapter 14: Chapter Bayesian Machine Learning Approach for Evaluating the Effectiveness of an Order Fulfilment Reengineering Project in the Downstream Oil and Gas Supply Chain Chapter 15: ARTIFICIAL INTELLIGENCE IN SPORTS INDUSTRY Chapter 16: ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD Chapter 18 : AI in Energy Sector Chapter 19: Managing Organizational Change Management with AI Chapter 20: Adoption of Artificial Intelligence (AI) in Small and Medium sized Enterprises (SMEs): A Systematic Literature Review (SLR) and Bibliometric Analysis of global research trends Chapter 21: AI in Public Sector

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Book SynopsisCOVID-19 accelerated healthcare's transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation. In addition to HCOs, this transition was adopted by other participants in the healthcare ecosystem, such as independent digital health platform (DHP) vendors, self-insured employers, drug chains/pharmacy benefit managers, and insurance companies. It was not long before independent DHPs, payers, and self-insured employers realized the value of digital technology, so they increased their commitment towards this transition.The goal of this book is to help HCOs understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led and supported by senior management. Equally important is the cultural transformation of HCOs towards successful change management, which requires an evolutionary approach to continuous process iTable of Contents1. Introduction, SECTION I – Digital Health Platforms (DHPs), 2. Primer: Digital Platforms, 3. Introduction to Digital Health Platforms (DHPs), 4. Digital Healthcare Platform Configurations, 5. Digital Health Platform Strategies, 6. DHP Types and Examples, SECTION II – IT Systems, 7. Managing HCO-IT Systems, 8. Usability of Healthcare Information Systems, 9. Big Data, AI, and Interoperability, 10. Security, Privacy and Technical Considerations, SECTION III – Work Transformation, 11. Work Transformation of HCOs, 12. Work Transformation Tools, Techniques, and Methodologies, 13. Design Principles for Digital Transformation, 14. Assessment Framework: Readiness for Digital Transformation

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Book SynopsisEveryone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization''s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more readTable of ContentsForeword Introduction Chapter 1: Innovation Model Chapter 2: Blend Cultures Chapter 3: Use People with IT Chapter 4: Create Roadmaps Chapter 5: Collaborator and Liaison Chapter 6: Communicate and Eliminate Barriers Chapter 7: Stress Simplicity Chapter 8: Recognize and Reward Chapter 9: Co-Create Solutions Chapter 10: Conclusion

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Book SynopsisThe Strategy Activation Canvas is the new standard for accelerating strategies beginning where classical strategies end: with its activation. While many management and business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life.This book demonstrates for the first time how entire organizations can be activated: how people can not only perceive and implement a new strategy, but how entire organizations can be heavily involved in its making, how strategies are made visible and experienced, and how people can play an active and sustaining role throughout bringing a strategy to life. With their decades of experience in large scale organizations, Thiessen and Wreschniok pair their knowledge with case studies from Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB, Swisscom or Swiss Re, organizations led by leaders who have significantly accelerated the sTable of ContentsPart I: Introduction 1. Business transformation as a social movement 2. Social dynamics that prevent strategy implementation 3. This book is for… 4. Pictures and figures in this Strategy Activation Canvas Part II: The Strategy Activation Canvas 5. At a glance 6. Field of impact: Defining the context 7. Field of Impact: Accelerating strategy and transformation processes 8. The activation lie: When activation is not an activation Part III: The fields of impact of the Strategy Activation Canvas 9. A guide for practice 10. Defining the focus: The strategic core 11. Form a coalition for results: The movement 12. Putting complexity into context: The narrative and the Big Picture 13. Accelerate strategy and transformation processes Part IV: Strategy activation in major corporations – Thought leaders of a new generation 14. Baloise Group: Emotions, people and networks – not processes and hierarchies 15. Microsoft: Help shaping a new era – activating Microsoft’s strategic core worldwide 16 Swisscom: Playful, interactive and fun: “Come and join” at Swisscom 17. Swiss Re: Agile transformation as a movement – when HR activates agility Part V: Outlook 18. The role of leadership in strategy activation 19. And it goes on 20. Digital tools and platforms for strategy activation 21. Author biographies 22. Studies and academic literature cited

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