Research and development management Books

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisThis book is a guide on how to apply Human-Centered Design (HCD) practices to an Agile product development model that is used widely throughout industry and government, where it is applied primarily to software and technology development efforts. This has been an ongoing industry challenge due to the fact that HCD prioritizes time spent understanding the problems to be solved (time spent in the problem space), while Agile prioritizes a fast hypothesize-and-deliver model (time spent in the solution space). Organizations that attempt an Agile transformation abandon it either because it was too difficult or because it did not deliver the hoped-for results. At the same time, efforts to improve the design and experience of their products using Human-Centered Design have a tendency to fall short because it can be difficult to see the ROI of design efforts, even while companies like McKinsey document design-driven successes. What's more, a company that successfully adopts Agile ofteTrade ReviewHuman-Centered Agile is a holistic approach to integrating Agile and Human-Centered Design (HCD) that facilitates vital enterprise-agility, the focus of my work for the past decade. Agile and HCD both operate concurrently and interactively, energizing and focusing on the product delivery lifecycle, which is the determinant of future organizational success. Conceptually, Human-Centered Agile is simply teams doing both things at the same time, unleashing amazing results consistently.Human-Centered Agile (HCA) is a must have competitive necessity for delivering a powerful organizational impact. It is a new way of working and thinking that creates a successful competitive response to an ever more insane marketplace, making mastery of product and delivery an existential determinant. Thus, HCA should not be treated as an HCD "bolt-on" accessory for the Agile process.The existential reality of today’s marketplace competition means only organizations that quickly deliver the "correct" solution will survive, much less thrive. That requires building "something" and obtaining user feedback, which Agile methods provide. The genius of Human-Centered Agile is that it provides a toolkit to improve that "something" from the very first iteration! Human-Centered Agile simultaneously and continuously accelerates the integration of learning into product development, thereby delivering better products faster and, ultimately, unleashing enterprise-wide agility… and the ability to thrive!-- John G. Stenbeck, PMP, CDAI, CSP, Three-time Amazon #1 Best Selling Author, Enterprise Agility ExpertTable of ContentsChapter 1 -- What Is Human-Centered Agile and Why Is It Needed? Chapter 2 -- A Primer on Human-Centered Design Chapter 3 -- HCD Activities and Artifacts from Discovery Through Concept Validation Chapter 4 --HCD Activities and Artifacts from Refinement Through Evaluation Chapter 5 -- Bringing Human-Centered Design into Agile Chapter 6 -- "What Are the Stakes?" Chapter 7 -- Planning and Conducting HCD Activities in Agile Chapter 8 — Managing Distributed Design Efforts in Agile Chapter 9 — Managing Distributed Research Efforts in Agile Chapter 10 — Expanding to Small Groups of Agile Teams Chapter 11 — An Introduction to SAFe® Chapter 12 — Updating Requirements and Processes at Scale Chapter 13 — Scaling the Team Structure Chapter 14 — Delivery at Scale: The SAFe® Continuous Delivery Pipeline Part VI — Measuring and Applying Human-Centered Agile Chapter 15 — Measuring Solution Performance Chapter 16 — Human-Centered Agile Applied Conclusion

Read more less

Book SynopsisInsight is the superpower that drives innovation and enables us to understand the world from other peoples' points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success for businesses, universities, charities, and governments.For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this Trade Review"As a qualitative researcher, I love that Sam’s book focuses on two underrated, but highly valuable skills: the ability to listen and the ability to ask better questions. Improving skills in these areas will help anyone unlock deeper insight."Sean Adams, Global Insights Director, Brand Metrics"Few people master the art of the question, yet how can you get to the answers you need when the question isn’t right? Erudite, vital, and engaging, Sam Knowles is the expert with the answers to the questions you should be asking."Steve Bustin, President (2019-2021), Professional Speaking Association"Sam is an expert and thought leader in the world of insight and innovation. In an age when we all need to ‘be more human’, Sam helps the reader to ask smarter questions and become more impactful in their work."Simon Chuter, Innovation Advisor, Sussex Innovation"Asking the right questions is a crucial part of building understanding and key to achieving insight. Sam’s ability to make you think intelligently about these questions, and then how to narrate what is found, is brilliant."John Eggleton, Head of Commercial, Emerald Publishing"Sam Knowles is a true innovator in the field of insight. His works take you on a voyage of discovery and never leave you feeling lost or overwhelmed. You’ll leave invigorated, challenging ideas in ways you never thought possible. But don’t just take my word for it, take a read of this book, you won’t regret it."Simon Frazier, Head of Marketing & Data Innovation, Institute for Practitioners in Advertising"As a business leader who spends every day encouraging people to be more curious about data, I cannot recommend Asking Smarter Questions highly enough. Yet again, Sam Knowles has created a warm, engaging, and accessible toolkit for any professional navigating the 21st century."Richard Freeman, CEO, Always Possible"A fascinating, insightful, and practical read for anyone needing to unleash the superpower of curiosity, to have better conversations, and to drive progress in whatever form - especially innovation. Read it to reawaken your natural curiosity and put it to work."Belinda Gannaway, Author, Employee Experience by Design"In an age of information overload and data misinterpretation, Sam has the ability to cut through the noise and get to the gist of the matter to enable people to make rational and better decisions."Dave Henson, The Slide Presentation Man"Sam Knowles has written a must-read primer for all of us who are looking to drive change for the better, in the world of work in general and in the healthcare industry in particular. It’s not only a good read, it's also a tool that enables you to turn your curiosity into action that matters."Beyza Klein, Patient Engagement Director, Novartis"We live in a post-truth world where falsehoods and misinformation appear to carry as much weight as facts and observable truths. The solution is to let the truth shine through using critical analysis, and the key to this is asking the right questions of the right people and being able to evaluate their responses. Sam’s book is an excellent guide on how to use smart questioning to establish the truth and evaluate it."Nick Manning, Founder, Encyclomedia International"Too many consultants think they are doing their best work for their clients when they are in problem-solving mode, whereas they can help their clients even more when they go into the problem-framing space first. Asking incisive, revelatory questions is a critical skill to ensure that the right problem frame is built. Sam Knowles continues his pragmatic pilgrimage with this third book, giving away the usually 'secret' knowledge on how to ask good questions to all who care to read his work. I predict it'll be a well-thumbed book."Kenneth McKenzie, Research Lead, Human Insights Lab, Accenture"As we continue to move from too little information to much too much, Sam Knowles is an excellent guide for those seeking to increase the clarity, depth, and ultimately the insights within their data."Antonio Ortolani, Partner, Global Head of Knowledge, Insights, Research, and Analytics, Kekst CNC"The world is being redefined by two major forces: infinitely abundant data and a blurring of truth and fiction. Critical thinking is essential for navigating this new order, and mastering this starts with asking the right questions."Christian Polman, UK Managing Director, Looping Group"The power of a brilliant question has been lost in our search engine world. Overwhelmed by data, too often we accept the paid ad version and over time we lose perspective as well as truth. This book reminds you of the power of curiosity, truth, silence, and insight. It might just change the world."Lucy Paine, Connector & Communicator, TechSpark"I’ve known and worked with Sam for 10 years. If we need a considered opinion, he’s the ideal person to help walk you through the thought process. It’s only when you look back that, as in this book, that you realise his first step was to subtly reframe the original question and make it better. He does that because it produces better answers."Martin Radford, Business Director, Ebiquity"The ability to ask great questions is one of the most important tools available to leaders. It’s the key to encouraging thinking which itself is the key to unlocking engagement, productivity, and innovation. This is a very welcome and natural completion of Sam’s excellent trilogy of books."Peter Russian, Director, Intent Based Leadership International"Asking reflective and sometimes uncomfortable questions has been at the centre of my role advising organisations on Equity, Diversity, and Inclusion. Finding ways of asking smarter questions is a continuous goal and area of development in my practice. Who better to explore this topic than Sam Knowles, who taught me so much about being insightful from his previous book, How To Be Insightful." Sabrina Shadie, Ethics & Equity Change Maker, D’Rose Development Consultancy"Sam has built a reputation for looking at insight in innovative ways. In Asking Smarter Questions, he helps us cut out the clutter and get to the heart of the data. A must read for any data-user."Karsten Shaw, Director of Analytics, Yonder Consulting"I love Sam’s previous books and so it was no surprise that this too was a must-read for me. Sam’s research and presentation warms your heart. For anyone running a business or an organisation, or who is responsible for people and customers, this book is not just an interesting and enjoyable read. It will give you an invaluable skill that just keeps giving. Asking smarter questions is important, and this book tells you why and how."Sarah Springford, CEO, Brighton Chamber"I have turned to Sam time and time again to help me make the complex simple - to craft compelling narratives from data and insights. He is a truly masterful storyteller who understands how to tell stories that resonate profoundly."Martin Vinter, SVP of Consultancy, Brainlabs"Sam Knowles is one of the smartest people I know and one of the most insightful. His new book focuses on what has been an increasingly under-appreciated skill, namely the ability to ask the right questions, rather than making statements dressed up as fact. Not only does this approach lead to better answers, it also leads to better organisations and greater collaboration. Read this book and start asking the right questions."Ian Whittaker, MD & Owner, Liberty Sky Advisors"A very thought-provoking read, with lots of great tips. I've picked up some ideas for great questions that I can use mediating, training, consulting and, frankly, to strengthen my connections with my friends and family too."Pip Brown, Director, Conflict Insights"If you don't know Sam and his work, you absolutely should: he's the master of how to use data to surface genuine insights. This book centres on the excellent (and often over-looked) premise that one way to reach better answers is by asking better questions. It's filled with fascinating ideas on how to do this - as well as interviews with people who need to ask good questions for a living."Philippa Roberts, Founding Partner, PLH; author of Brandsplaining Table of Contents1. What’s all the fuss about? 2. What did the bloody Greeks ever do for us? 3. Why should we even bother with "Why?"? 4. Curiosity did WHAT, did you say? 5. What makes a good question? 6. What makes a bad question? 7. Does silence and listening matter? 8. Can we go over that in forensic detail? 9. Do you like my bedside manner? 10. Just how sensitive should a question be? 11. What are the best questions in the world? 12. How can I find out more?

Read more less

Book SynopsisDemand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformatiTrade Review‘Cor’s analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm’s length of what is happening both at the customer’s side and the business side so close by.’Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium‘In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!’Giovanni Colauto, CEO, de Bijenkorf department stores, The NetherlandsTable of Contents1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison

Read more less

Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

Read more less

Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth peopleâs time. This book contains what a CEO, CMO, manager, business owner, or client didnât learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

Read more less

Book SynopsisIt has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The biggest wastes most medium- to large-size organizations face are the waste of money, time, reputation, opportunity, and income that these failures are costing them. Following this book's recommendations could reduce this failure cost by as much as 70%. The purpose of this book is to provide a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most Table of ContentsAcknowledgments. Preface. About the Authors. Chapter 1 Introduction to Project Innovation Cycle. Chapter 2 ISO 56002:2019. Chapter 3 Assessing the IMS: A Discussion of 56004:2019. Chapter 4 The PIC Cast Members. Chapter 5 The PIC Overview. Chapter 6 Phase I: Creation. Chapter 7 Phase II: Preparation and Producing. Chapter 8 Phase III: Delivery. Chapter 9 Special Mention Tools and Methodologies. Bibliography. Appendix A: The Enhance Solutions Platform™ for Innovation Management. Appendix B: Most Used Tools. Index.

Read more less

Book SynopsisThis fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâs leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.Digital Media and Innovation is suited to advanced undergradu

Read more less

Book SynopsisArtificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience. The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, andTable of ContentsChapter 1 : INTRODUCTION TO AI IN BUSINESS APPLICATIONS Chapter 2: Digital revolution and sustainability without well-founded mathematical education? Chapter 3: Human apprehension and Artificial Intelligence: dilemma of Artificial Intelligence fostering human-like cognizance, ethics and cognitive capabilities and the current infusion of AI in business. Chapter 4: Artificial Intelligence in Marketing Applications Chapter 5: Artificial Intelligence in Tourism and Advertising Chapter 6: Artificial Intelligence in Retail Marketing Chapter 07: Innovative Recruitment Strategies Using Knowledge Management Systems for Business Sustainability Chapter 8: Human Resources Chapter 9: Evolution of Chatbot in Human Resource Management Chapter 10: AI in Insurance Chapter 11: Finance Chapter 12: Legal Chapter 13. AI in Supply Chain, Logistics and Manufacturing Chapter 14: Chapter Bayesian Machine Learning Approach for Evaluating the Effectiveness of an Order Fulfilment Reengineering Project in the Downstream Oil and Gas Supply Chain Chapter 15: ARTIFICIAL INTELLIGENCE IN SPORTS INDUSTRY Chapter 16: ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD Chapter 18 : AI in Energy Sector Chapter 19: Managing Organizational Change Management with AI Chapter 20: Adoption of Artificial Intelligence (AI) in Small and Medium sized Enterprises (SMEs): A Systematic Literature Review (SLR) and Bibliometric Analysis of global research trends Chapter 21: AI in Public Sector

Read more less

Book SynopsisCOVID-19 accelerated healthcare's transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation. In addition to HCOs, this transition was adopted by other participants in the healthcare ecosystem, such as independent digital health platform (DHP) vendors, self-insured employers, drug chains/pharmacy benefit managers, and insurance companies. It was not long before independent DHPs, payers, and self-insured employers realized the value of digital technology, so they increased their commitment towards this transition.The goal of this book is to help HCOs understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led and supported by senior management. Equally important is the cultural transformation of HCOs towards successful change management, which requires an evolutionary approach to continuous process iTable of Contents1. Introduction, SECTION I – Digital Health Platforms (DHPs), 2. Primer: Digital Platforms, 3. Introduction to Digital Health Platforms (DHPs), 4. Digital Healthcare Platform Configurations, 5. Digital Health Platform Strategies, 6. DHP Types and Examples, SECTION II – IT Systems, 7. Managing HCO-IT Systems, 8. Usability of Healthcare Information Systems, 9. Big Data, AI, and Interoperability, 10. Security, Privacy and Technical Considerations, SECTION III – Work Transformation, 11. Work Transformation of HCOs, 12. Work Transformation Tools, Techniques, and Methodologies, 13. Design Principles for Digital Transformation, 14. Assessment Framework: Readiness for Digital Transformation

Read more less

Book SynopsisEveryone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization''s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more readTable of ContentsForeword Introduction Chapter 1: Innovation Model Chapter 2: Blend Cultures Chapter 3: Use People with IT Chapter 4: Create Roadmaps Chapter 5: Collaborator and Liaison Chapter 6: Communicate and Eliminate Barriers Chapter 7: Stress Simplicity Chapter 8: Recognize and Reward Chapter 9: Co-Create Solutions Chapter 10: Conclusion

Read more less

Book SynopsisThe Strategy Activation Canvas is the new standard for accelerating strategies beginning where classical strategies end: with its activation. While many management and business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life.This book demonstrates for the first time how entire organizations can be activated: how people can not only perceive and implement a new strategy, but how entire organizations can be heavily involved in its making, how strategies are made visible and experienced, and how people can play an active and sustaining role throughout bringing a strategy to life. With their decades of experience in large scale organizations, Thiessen and Wreschniok pair their knowledge with case studies from Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB, Swisscom or Swiss Re, organizations led by leaders who have significantly accelerated the sTable of ContentsPart I: Introduction 1. Business transformation as a social movement 2. Social dynamics that prevent strategy implementation 3. This book is for… 4. Pictures and figures in this Strategy Activation Canvas Part II: The Strategy Activation Canvas 5. At a glance 6. Field of impact: Defining the context 7. Field of Impact: Accelerating strategy and transformation processes 8. The activation lie: When activation is not an activation Part III: The fields of impact of the Strategy Activation Canvas 9. A guide for practice 10. Defining the focus: The strategic core 11. Form a coalition for results: The movement 12. Putting complexity into context: The narrative and the Big Picture 13. Accelerate strategy and transformation processes Part IV: Strategy activation in major corporations – Thought leaders of a new generation 14. Baloise Group: Emotions, people and networks – not processes and hierarchies 15. Microsoft: Help shaping a new era – activating Microsoft’s strategic core worldwide 16 Swisscom: Playful, interactive and fun: “Come and join” at Swisscom 17. Swiss Re: Agile transformation as a movement – when HR activates agility Part V: Outlook 18. The role of leadership in strategy activation 19. And it goes on 20. Digital tools and platforms for strategy activation 21. Author biographies 22. Studies and academic literature cited

Read more less

Book SynopsisThe proliferation of open banking and open finance regimes across the globe demonstrates an ever-increasing interest of policymakers in empowering customers to take control of their data through innovative data sharing frameworks. These frameworks mostly operate within a single (e.g., financial services) sector but are poised to extend to other parts of the economy in the future and eventually apply economy-wide.This book articulates the concept of economy-wide customer data sharing (CDS) frameworks, analyses in detail the main challenges associated with the development of such frameworks and is informed by the lessons learned from Australia's world-first cross-sectoral Consumer Data Right regime. It develops a first comprehensive taxonomy of CDS frameworks and offers valuable insights on crucial issues of customer trust, information security, consumer protection and participant regulation.This study, apart from its scholarly importance, has clear practical value. It Table of Contents1. Introduction 2. Foundations of CDS 3.0 frameworks 3. Scope: Expansion of the framework and write access 4. Service providers’ perspective: the quest for greater participation 5. Customer perspective: the quest for customer trust 6. Enforcement: Efficiency and fairness 7. Regulation: Oversight and flexibility 8. Conclusions: twelve lessons for the world

Read more less

Book SynopsisThe metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight.In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segmenTable of ContentsChapter 1. Influence of Metaverse on business applications Chapter 2. Evolution and future impact Chapter 3. Marketing Chapter 4. Advertising & Tourism Chapter 5. Retail Chapter 6. Media and Entertainment Chapter 7. Human Resources Chapter 8. Finance Chapter 9. Supply Chain, Logistics, and Manufacturing Chapter 10. Healthcare Chapter 11. Sports Chapter 12. Automotive Chapter 13. Education Chapter 14. Public Sector

Read more less

Book SynopsisThis book presents the principles governing the entrepreneurial and innovation mindset and processes of people working in the small business sector and other organisations, based on research findings from real-life issues and challenges that face entrepreneurs on a daily basis. Entrepreneurship development forms the bedrock of business evolution and economic growth in many nations: indeed, without entrepreneurship, there can be no real economic development. This book provides students with an accessible introduction to innovation and entrepreneurship, examining the different forms of innovative and entrepreneurial practice including commercial and social enterprise. The book introduces some of the major business management issues faced by entrepreneurs and small business owners. It also introduces readers to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving. Throughout, the book is founded on an evidence base drawn from the author''s

Read more less

Book SynopsisIn today's global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of

Read more less

Book SynopsisWhat does effective research and development look like in the creative industries and how might it lead to successful innovation? This book is an answer to that question.Building upon place-based creative industry research, the book focuses on evidence from the media sector, while encompassing a range of creative practices, from digital tourism to dance. Leveraging unique empirical data from the Welsh creative industries, the authors map a series of pathways for creative businesses. In so doing, the book offers new frameworks for assessing innovative practice and highlights options for tailored institutional funding.Channelling research insights, this shortform book helps researchers, policy-makers and reflective practitioners to understand how to deliver effective strategies for the creative sector.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Read more less

Book SynopsisOver the past three years, the landscape of blockchain technology has undergone remarkable transformation, extending far beyond its association with cryptocurrencies especially with the emergence of Web3 applications. Web 3.0 is built using artificial intelligence, machine learning, and the semantic web. It uses all this to process and interpret information with human-like intelligence. And for security, Web 3.0 uses the blockchain security system to keep information secure. This book aims to provide an overview of the evolution of blockchain technology, highlighting its expanding use cases and exploring the latest trends and news that have shaped the blockchain landscape in recent years. The timing of this book is ideal. NFTs, DeFi, and in general the emergence of the architectural concept of Web3 are defining and will define the future of web applications. The book takes the reader on a journey across the innovative use cases of blockchain technology, with a focus on

Read more less

Book SynopsisThe need for this book arises from the growing cybersecurity challenges faced by small to medium-sized healthcare facilities, which often lack the resources, expertise, and dedicated staff to interpret and implement complex security regulations.These facilities must comply with critical standards such as the HIPAA Security Rule, 405(d) Health Industry Cybersecurity Practices (HICP), and the NIST Cybersecurity Framework (CSF), yet understanding these frameworks can be overwhelming. Without clear guidance, hospitals risk data breaches, operational disruptions, and regulatory penalties that could impact patient safety and trust. Securing Through simplified explanations, actionable checklists, and real-world applications, this book empowers small and medium-sized hospitals to strengthen their security posture, achieve compliance, and ensure the continued safety and efficiency of patient care. The book brings together three essential entities (one regulatory, one practice, and one framework), HIPAA Security Rule, 405(d) Health Industry Cybersecurity Practices (HICP), and the National Institute of Standards and Technology Cybersecurity Framework (NIST CSF), to guide organizations in creating a comprehensive cybersecurity program.

Read more less

Book SynopsisA leader's ability to discover and implement innovations is crucial to adapting to changing technologies and customer preferences, enhancing employee creativity, developing new products, supporting market competitiveness, and sustaining economic growth. Gliddon and Rothwell provide an exciting and comprehensive resource for readers that are currently seeking to build success in organizations with new ideas. Innovation leadership involves synthesizing different leadership styles in organizations to influence employees to produce creative ideas, products, services, and solutions. It is a practice and an approach to organization development and organizational change. Innovation leadership commonly includes four basic stages, which are: (a) support for idea generation, (b) identifying innovations, (c) evaluating innovations, and (d) implementation. There are two types of innovations, including: (a) exploratory innovation, which involves generating brand new ideas, and (b) value-added inTable of ContentsDedication and Acknowledgements; Foreword; Part 1: Innovation Leadership Theory; Chapter 1: Defining and Practicing Innovation Leadership using the CREATE Model – David G. Gliddon; Chapter 2: The Competencies of Innovation Leaders - Dena Lang, Meg Handley, & Kathryn Jablokow; Chapter 3: Innovation Leaders and Followership - Patricia Macko & Wesley E. Donohue; Chapter 4: Synergies in Innovation Network Teams - Frank Theodore Koe; Chapter 5: Building a Culture of Continuous Innovation - Jong Gyu Park & Wesley E. Donahue; Chapter 6: You Have the Idea, Now How Do You Fund It? - Juliette Kleinmann; Part 2: Innovation Leadership Success Stories; Chapter 7: Today I Fly! The Extraordinarily Innovative Diavolo Dance Company - Jonathan Gangi; Chapter 8: An Innovation Success in the Private Sector - Walter Robb & Mike Erdman; Chapter 9: Who’s Leading and Who’s Learning? - R. Lee Viar IV; Chapter 10: Sustainable Community Management - Norma Nusz Chandler; Chapter 11: Working Well with Cultures in the Middle East - Ward E. Marshall; Chapter 12: Innovation on a Small Farm - Debra (Keppy) Arnoldsen & Mike Erdman; Chapter 13: Successful Innovation in Public Sector - Catherine Haynes;Chapter 14: Innovation Leaders in Healthcare - Maureen Connelly Jones; Afterword; Index

Read more less

Book SynopsisRooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.Table of ContentsPart I: Intoduction1. Intoduction to Business Model InnovationPart II: Analytical Techniques 2. Business Model Frameworks 3. Business Valuation Techniques: A Strategic Management Approach 4. Breakeven Analysis in Strategy and the Margin-SalesRate Matrix (MSM)5. Business Model Appraisal Frameworks Part II: Core Concepts 6. Network Effects and Multisided Platforms 7. Crowdsourcing 8. Disruptive Innovations and Business Models9. Complementary Assets: A Cornerstone of Profiting from Innovation10. Long Tail Strategies in Business ModelsAppendicesA. Strategy and Business Models B. Types of Business ModelsC. Glossary of Business Model TermsD. Important FormulaePart IV: Cases 1. Alibaba in 2018 2. Tinder: New CEO, New Reputation? Or Should You Swipe Left on Tinder?3. Spotify: Now What?4. Snapchat: Another Overvalued Tech Unicorn?5. Pokémon Go: Way to Go? 6. SoFi (Social Finance Inc.)7. Airbnb: Innovation in Hospitality8. Pixar: Changing the Rules of the Game

Read more less

Book SynopsisThe theme of this book is simple. The price the number someone puts on a product to help consumers decide to buy that product comes from data. Specifically, itcomes from statistically modeling the data.This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.The statistical modeling component is advanTable of ContentsList of Figures; List of Tables; 1 Preface; I Background; 1 Introduction; 2 Elasticities – Background and Concept; 3 Elasticities – Their Use in Pricing; II Stated Preference Models; 4 Conjoint Analysis; 5 Discrete Choice Models; 6 MaxDiff Models; 7 Other Stated Preference Methods; III Price Segmentation; 8 Price Segmentation: Basic Models; 9 Price Segmentation: Advanced Models; IV Big Data and Econometric Models; 10 Working with Big Data; 11 Big Data Pricing Models; 12 Big Data and Nonlinear Prices; References

Read more less

Book SynopsisEntrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business stTrade Review'Developing an entrepreneurial culture is a challenge in any organisation – both large and small. This very readable book contains excellent examples where cultural change has delivered true innovations. I will certainly use some of the described best practice in my own organisation.' - Malcolm Skingle, Director of Academic Liaison, GlaxoSmithKline, UK 'A must read for executive management teams. The entrepreneurial culture advocated in this book is exactly what venture capital and private equity investors look for in high growth organisations.' - Rob Carroll, Founder, Catapult Ventures Group and Vice Chairman, Small Business Charter, UKTable of Contents1. How to Build an Entrepreneurial Organisation 2. Entrepreneurial Strategy 3. Strategy in Practice: Insights from an Entrepreneurial Multinational 4. Entrepreneurial Culture and Leadership: Structure, Processes and People 5. Building a Culture of Entrepreneurship in Practice 6. Entrepreneurship with External Stakeholders 7. Managing Uncertainty and Failure 8. Building an Ambidextrous Organisation 9. Diagnosing an Entrepreneurial Change Programme

Read more less

Book SynopsisSoftware has become essential to the functioning of cities. It is deeply embedded into the systems and infrastructure of the built environment and is entrenched in the management and governance of urban societies. Software-enabled technologies and services enhance the ways in which we understand and plan cities. It even has an effect on how we manage urban services and utilities. Code and the City explores the extent and depth of the ways in which software mediates how people work, consume, communication, travel and play. The reach of these systems is set to become even more pervasive through efforts to create smart cities: cities that employ ICTs to underpin and drive their economy and governance. Yet, despite the roll-out of software-enabled systems across all aspects of city life, the relationship between code and the city has barely been explored from a critical social science perspective. This collection of essays seeks to fill that gap, and offers an interTable of Contents1 Code and the City: Introduction Rob Kitchin and Sung-Yueh Perng Section I: Code, Coding, Infrastructure, Cities 2 From a Single Line of Code to an Entire City: Reframing the Conceptual Terrain of Code/Space Rob Kitchin 3 The Internet of Urban Things Paul Dourish 4 Interfacing Urban Intelligence Shannon Mattern 5 Abstract Urbanism Matthew Fuller And Graham Harwood 6 Code-Traffic: Code Repositories, Crowds and Urban Life Adrian Mackenzie Section II Locative Media and Mobile Computing 7 Digital Social Interactions In The City: Reflecting On Location-Based Social Networks Luigina Ciolfi And Gabriela Avram 8 Feeling Place in The City: Strange Ontologies and Location-based Social Media Leighton Evans 9 Curating the City: Urban Interfaces and Locative Media as Experimental Platforms for Cultural Data Nanna Verhoeff and Clancy Wilmott 10 Moving Applications: A Multilayered Approach to Mobile Computing James Merricks White 11 Exploring Urban Social Media: Selfiecity and On Broadway Lev Manovich Section III Governance, Politics, Knowledge 12 Digital Urbanism in Crises Monika Büscher, Xaroula Kerasidou, Michael Liegl and Katrina Petersen 13 Coding Alternative Modes of Governance: Learning From Experimental ‘Peer to Peer Cities’ Alison Powell 14 Encountering the City at Hacking Events Sophia Maalsen and Sung-Yueh Perng 15 Semantic Cities: Coded Geopolitics and Rise of the Semantic Web Heather Ford and Mark Graham 16 Cities and Context: The Codification of Small Areas Through Geodemographic Classification Alex Singleton

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisNorman Katz has secured a top spot as one of the Top 50 Global Thought Leaders and Influencers on Supply Chain 2020.Even the largest companies find managing vendors a daunting task. If you get it wrong then you risk inadvertently penalizing potentially valuable suppliers with misguided, overly bureaucratic or costly processes. Worse the burdens placed on the vendors backfires on the customer entity itself as the customer is subjected to the increased operational costs of managing the ramifications of the ill-conceived or poorly implemented requirement through the vendor community, driving up its own operational costs and increasing frustrations for all, straining the customer-vendor relationship. Effective compliance programs balance the requirements with the capabilities of their suppliers, striving to educate instead of just inform. A well-run program should help vendors self-implement and control costs, not force vendors to rely on constant communication aTrade Review"The author validates what I have come to understand about most companies with respect to vendor management policies and practices, i.e. they are broadly substandard. This book offers a hard, candid look at why companies and vendors have not been more proactive about due diligence, and why plug-and-play SCM tools, while often impressive at creating efficiency and reporting capabilities, do not supplant the role of proper ethics, governance and communication in optimizing the vendor management relationship. The author serves as an educator as he defines for us what constitutes vendor management best practices and demonstrates how synergy in the vendor management process flow impacts profitability. CEOs, CFOs, IT auditors, and IT consultancies will gain tremendous insight from the author's observations and recommendations that translate well toward improving vendor management performance for company and vendor." - Andrew J. Tabone, Principal & Managing Consultant, AJT - IT Talent & Vendor Management Advisory Group, LLCTable of ContentsSuccessful Supply Chain Vendor Compliance

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisA WALL STREET JOURNAL BESTSELLERDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisBig data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.   We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisHere's the basic primer on how to grow the 'right people who are already on the bus' in your organization. This new book intends to empower training and development leaders with the necessary tools and understanding to become catalysts for brining a career development focus to their organizations by implementing three success factors: making career development part of the strategic planning process and extend it across organizational boundaries, sustain the career development focus regardless of budget, economic, and short-term profit goals, and finally, rewarding managers and leaders who help others reach their goals.Table of ContentsCh. 1: Career Development - Whose Responsibility is It?; Ch. 2: The Right Person for Every Job and the Right Job for Every Person; Ch. 3: Key Career Development Strategies for Every Organization; Ch. 4: Mentors: The Key to a Career Development Culture; Ch. 5: Taking Responsibility; Ch. 6: Does Age Matter?; Ch. 7: The 1-2 Punch: Using Performance Review and Recognition to Enhance Career Development.; Ch. 8: Connecting with ""Why?""; References/Index.

Read more less

Book SynopsisThe Best Guide to Past Performance Evaluation in Government Contracting Just Got Better! The Past Performance Handbook has long been the resource contracting professionals have turned to for guidance on evaluating contractor performance and making award decisions in competitive acquisitions based on the evaluation results. Now this essential resource has been completely updated and revised to bring readers the most up-to-date information they need to conduct past performance evaluations. Past Performance Handbook: Applying Commercial Practices to Federal Procurement, Second Edition, not only includes a detailed explanation of the process of past performance evaluation, but also presents new approaches to standardizing assessment areas and rating scales, streamlining the source selection process, and ensuring that awards are made to the most qualified offerors. This thoroughly revised second edition offers: • Additional focus on the collaboration between the government and contractors in providing past performance information • Enhanced definitions of numerical scoring, adjectival ratings, color coding schema, and risk assessments — all consistent with the current guidelines issued by the Department of Defense and the Office of Federal Procurement Policy (OFPP) • Updated citations from the Federal Acquisition Regulation, OFPP, and the Government Accountability Office (GAO) • Abridged GAO decisions that provide details for citations included in the text. Contracting officers and contractors working with the government will find value in every chapter of this updated edition.

Read more less

Book SynopsisThe Government Manager’s Guide to Contract Negotiation Federal managers often find themselves at the negotiating table, charged with reaching a solid, fair deal for their agency. Now, you can gain a competitive edge in even the most difficult negotiations with time-tested, effective tactics from a noted authority on federal negotiations. This guide will help you understand the negotiation process, plan for it, develop strategies and tactics, anticipate and counter the other side’s strategies and tactics, and conclude and document the negotiation. Concise, accessible, and authoritative, this book offers a veritable arsenal of winning strategies that you and your team can use in your next negotiation.

Read more less

Book SynopsisTraditional business analysis jobs are going away and are not coming back. BA tools are growing up, and typical BA tasks are being automated and commoditized. Instead of being regarded as documenters, BAs are being sought out to focus on strategy, innovation, and leadership. Breakthrough Business Analysis: Implementing and Sustaining a Value-Based Practice provides a framework for implementing a BA practice that is strategically positioned and value-based. Realizing the positive impacts of a value-based BA practice could very well mean the difference between success and failure for businesses negotiating 21st century challenges. Value-based business analysis centers on strategy execution, world-class enterprise capabilities, and delivery of innovative products and services. The framework for implementing and sustaining a value-based BA practice involves three phases: 1. Readiness: “Is our organization ready?” 2. Implementation: “How do we build the BA practice?” 3. Sustainability: “How do we institutionalize and continue to improve BA practices?” Take the lead and be your organization’s champion of a value-based, breakthrough BA practice that is focused on value to the customer and wealth to the bottom line.

Read more less