Product design Books

Book SynopsisThis textbook introduces design students to key principles of three-dimensional form, bridging aesthetics and practical design objectives. It explores how we see and what it is that characterises visually appealing and satisfactory design.Written by an experienced designer, educator and researcher, The Aesthetics of Industrial Design equips students with the knowledge and understanding of how aesthetically superior design is distinct from lesser work. It explains the key principles and concepts they can incorporate into their own designs, encourages readers to investigate and experiment with real design problems and enables them to verbally communicate their design intentions. The book prompts readers to critically reflect on their work and surroundings. Through numerous clear examples and illustrated case studies, which are guided by cognitive science and the application of aesthetic theory, the book brings together the basic aspects of design as form-giving. ITrade Review"This book covers a wide range of issues which are important for the future of design. The fact that the author gives tasks throughout the book is a helpful feature. I appreciate that the author encourages discussions when things don’t easily fall into categories or are more complex so there are no simple answers. I believe this book which attempts to merge theory and practice is important to publish. It gives us all a possibility to discuss the complexity of such an undertaking and start discussions about how we formulate basic aesthetic principles that are free from judgement and when value judgements are made that apply principles in specific design processes." - Cheryl Akner-Koler, Professor, Department of Design, Interior Architecture and Visual Communication / Industrial Design, University of Arts, Crafts and Design, Stockholm, Sweden"A much needed and highly lucid exposition of the thought and technique behind successful industrial design for students of this and allied professions. Endearingly opinionated and idiosyncratic in places, the book offers a path from professional philosophy to thoughtful execution of high class industrial design work. Useful exercises and debating points are provided for the benefit of tutors and students alike." - Peter Barker, Head of School, Design and Communication, Plymouth College of Art, UK"This book is a brilliant example of why Kurt Lewin was right in stating that there is "nothing as practical as a good theory" (1943). Through a row of examples of good, functional, robust, aesthetically appealing and beautiful design as well as "design mistakes" and "bad designs", the author, associate professor Richard Herriott from Design School Kolding takes us through theories about visual perception, constrains, lines, surfaces and curvature, product semantics and craftmanship and discusses the implications of these theories for design. Even if some of the theories are complicated reading, Herriott takes the reader by hand and illustrates the theoretical concepts and terms via reference to examples from real world design, models and drawings. The book covers an impressive number of ideas and invites the reader to think about and re-think design as well as reflecting upon the role of the designer in the contemporary design practice. Doing this, the book is a great vehicle for designers aiming to create and analyse objects that are aesthetically pleasing and for others to understand the science of forms and the building blocks of good design."- Lene Tangaard, Rector of the Kolding Design School, Denmark"Disagreeing with Richard Herriott is a source of great pleasure. Not because standing at the opposing end during an argument lends one a feeling of superiority - far from it - but because few people can make a point the way Richard does. His immense knowledge provides him with references that are, at the very least, curiously entertaining and at best enlightening. His intellect then allows Richard to process these select references in highly original a manner. I’m delighted that this book provides many people with the opportunity to sneak a peek into Richard Herriott’s singular mind. They may agree or disagree with what they find - but they will certainly be all the wiser for it." - Christopher Butt, writer and design critic, founder of Auto-Didakt and Design Field Trip"The human brain is a mystery. Barely developed since mankind evolved itself into this peculiar world, we still react on basic instincts and pre-coded assumptions. We think we know, but we don’t. We think we’re in control, but we’re not. So we need to learn. And of all our senses, our visual perception is our least reliable. Richard Herriot has created a fantastic book that enlightens us and opens our mind to understand better how our brain acts and reacts on our visual surroundings, such as form, function, design and visual perception in general. In a well ridden and richly illustrated piece, he guides us through various elements in modern design such as the human visual system, the complexity in form and function, how we look at and understand shapes and form etc. Starting with the already known theories, Richard Herriot describe and discusses the complexity and compromises we make daily in our visual world. Wisdom and knowledge mixed with simple illustrations and easy to use exercises. It’s a must read for everybody working with visual art forms, teachers, designers, photographers, architects, artists etc, a need to read for everybody interested in how our brain works when it comes to visual perception - and a nice to read for everybody else that just want to know. A welcoming and necessary book in a time where everything runs so fast that we tend to forget what we already know." – Kåre Birk, teacher in Furniture, Space and Products; Scandinavian Design College, Denmark"This book covers a wide range of issues which are important for the future of design. The fact that the author gives tasks throughout the book is a helpful feature. I appreciate that the author encourages discussions when things don’t easily fall into categories or are more complex so there are no simple answers. I believe this book which attempts to merge theory and practice is important to publish. It gives us all a possibility to discuss the complexity of such an undertaking and start discussions about how we formulate basic aesthetic principles that are free from judgement and when value judgements are made that apply principles in specific design processes." - Cheryl Akner-Koler, Professor, Department of Design, Interior Architecture and Visual Communication / Industrial Design, University of Arts, Crafts and Design, Stockholm, Sweden"A much needed and highly lucid exposition of the thought and technique behind successful industrial design for students of this and allied professions. Endearingly opinionated and idiosyncratic in places, the book offers a path from professional philosophy to thoughtful execution of high class industrial design work. Useful exercises and debating points are provided for the benefit of tutors and students alike." - Peter Barker, Head of School, Design and Communication, Plymouth College of Art, UK"This book is a brilliant example of why Kurt Lewin was right in stating that there is "nothing as practical as a good theory" (1943). Through a row of examples of good, functional, robust, aesthetically appealing and beautiful design as well as "design mistakes" and "bad designs", the author, associate professor Richard Herriott from Design School Kolding takes us through theories about visual perception, constrains, lines, surfaces and curvature, product semantics and craftmanship and discusses the implications of these theories for design. Even if some of the theories are complicated reading, Herriott takes the reader by hand and illustrates the theoretical concepts and terms via reference to examples from real world design, models and drawings. The book covers an impressive number of ideas and invites the reader to think about and re-think design as well as reflecting upon the role of the designer in the contemporary design practice. Doing this, the book is a great vehicle for designers aiming to create and analyse objects that are aesthetically pleasing and for others to understand the science of forms and the building blocks of good design."- Lene Tangaard, Rector of the Kolding Design School, Denmark"Disagreeing with Richard Herriott is a source of great pleasure. Not because standing at the opposing end during an argument lends one a feeling of superiority - far from it - but because few people can make a point the way Richard does. His immense knowledge provides him with references that are, at the very least, curiously entertaining and at best enlightening. His intellect then allows Richard to process these select references in highly original a manner. I’m delighted that this book provides many people with the opportunity to sneak a peek into Richard Herriott’s singular mind. They may agree or disagree with what they find - but they will certainly be all the wiser for it." - Christopher Butt, writer and design critic, founder of Auto-Didakt and Design Field Trip"The human brain is a mystery. Barely developed since mankind evolved itself into this peculiar world, we still react on basic instincts and pre-coded assumptions. We think we know, but we don’t. We think we’re in control, but we’re not. So we need to learn. And of all our senses, our visual perception is our least reliable. Richard Herriot has created a fantastic book that enlightens us and opens our mind to understand better how our brain acts and reacts on our visual surroundings, such as form, function, design and visual perception in general. In a well ridden and richly illustrated piece, he guides us through various elements in modern design such as the human visual system, the complexity in form and function, how we look at and understand shapes and form etc. Starting with the already known theories, Richard Herriot describe and discusses the complexity and compromises we make daily in our visual world. Wisdom and knowledge mixed with simple illustrations and easy to use exercises. It’s a must read for everybody working with visual art forms, teachers, designers, photographers, architects, artists etc, a need to read for everybody interested in how our brain works when it comes to visual perception - and a nice to read for everybody else that just want to know. A welcoming and necessary book in a time where everything runs so fast that we tend to forget what we already know." – Kåre Birk, teacher in Furniture, Space and Products; Scandinavian Design College, DenmarkTable of Contents1. How do we see? 2. Resolving the constraints 3. Lines, surfaces and curvature 4. Craftsmanship 5. The meaning of the object and its elements: Product semantics

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Book SynopsisFollowing Universe’s 1000 Sneakers and 1000 Tattoos, this is a definitive collection of the world’s most iconic skateboard designs, complete with history, engineering, collectability, sports and pop culture trivia, and graphics.A must-have for diehard fans and the perfect introduction for anyone just getting into skateboard culture, this definitive compilation profiles 1,000 boards from old-school classics to famed iconic boards as well as the latest innovations hitting the streets. Covering over seventy years of brands and designers, this is the skateboard bible to inspire both the experienced as well as a rising generation of new thrashers.Broken down into categories based on deck shape and neck size as well as individual brands, uses, and skill levels, the book profiles the full range of board types: old-school, short boards, longboards, cruisers, street, freestyle, slalom, park, vert, pool, off-road, and more. Every type of board is Trade Review"It really is a great book not only for seasoned collectors but also for those just getting into collecting or wanting to know more about the history of skateboards, riders, anatomy of a modern skateboard and more." —DEFY NEW YORK

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Book SynopsisMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories: Consider Empathize Define Research Design Validate And, features principles as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don’t grade your own homework User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological Table of Contents Prologue Chapter 1: Consider The user comes first. You’re human—act like it. UI makes or breaks usability. Work on UX and UI simultaneously. Always surpass expectations. Design is not neutral, it’s inherently ethical. Visual metaphors communicate the fastest. The bias to remember the unusual. Attractive products are perceived as more usable. First and last items in a series are remembered most. Less is more. Less is a bore. Provide feedback quickly or else. Sometimes a little friction is a good thing. You only get one chance to make a first impression. There's no such thing as timeless UX design. Nothing lasts forever, and we both know hearts can change. Chapter 2: Empathize Accessibility first. Make the choice easy. Diverse teams create better solutions. Devices are ubiquitous. Design for clumsy handling. Children are not small adults. Take extra care of seniors. Systems should match the real world. Know when to break with convention. Persuade, don’t coerce. Allow for differences in digital literacy. Design for both novices & power users. Design for learnability. Design for passive attention. Make it unobtrusive. Avoid forced interruptions. Make notifications valuable. Minimize form input. As little design as possible. Rebel! Rules are meant to be broken. Chapter 3: Define Choose the right client. Understand the problem first. Gather requirements. Define the problem statement. Find shortcuts without sacrificing quality. Start with the minimum viable product. Under-promise and over-deliver. Only introduce complexity when necessary. Some complexity cannot be reduced. Assume worst case scenario. Create a user flow. Remove barriers & obstacles. Things that are not there are just as important. Pointing devices inform functionality. Chapter 4: Research Design cannot be fully objective. Most of the science used in design is bull. Determine the ‘how’. Map the ecosystem. Look at the data. Uncover the ‘why’. Determine the ‘what’. Personas are useless unless created properly. Keep your friends close but your enemies closer. Learn from bad examples. Make mental models work in your favor. Uncover expectations. Not all e-commerce is alike. Most usability issues can be spotted a mile ahead. Chapter 5: Design Brainstorm efficiently. Priming before presenting. Building consensus is easier than you think. From low to high fidelity. Don’t just illustrate, annotate. Learn from navigation in the real world. Build a logical structure. Visualize the relationship between pages. Navigation makes or breaks user experience. Yes, side doors matter. The letter, the word, and the paragraph. Maintain consistent branding. So you think you can scroll. Animate responsibly. Make data lovable. Dark mode rises. Never give total control. Personalization is either hit or miss. A word is worth a thousand pictures. Make it perform the best it can on any device. Pattern library, style guide, or design system—choose one. Don't let design systems kill creativity. Expect the unexpected. Chapter 6: Validate An audible system status is awkward. Don’t ask for unnecessary things. Manage errors effectively. Be liberal with the inputs you accept. Confirm user actions. Broken pages shouldn’t feel broken. Fill the gap our imagination can’t bridge. Metric-based design is silly. Don’t grade your own homework. Prioritize attention where impact will be greatest. Stay involved in the project post launch. Re-evaluate & revise. Acknowledgments About the Author Index

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Book SynopsisDesign thinking is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. This new edition is a completely revised, updated and extended version of a classic text.Focusing on what designers actually do when they are designing, the book is structured around a series of in-depth case studies of the work of outstanding and expert designers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of design from architecture to engineering, consumer products to communications, and from individual designing to teamwork and collaborative designing. The scale of designing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of design practice, providing insights into and understanding of design thinking, and the development of design ability from novTrade ReviewI came across the first edition of this book and adopted it immediately for my instructional design course…The second edition is even richer with engaging storytelling and case studies. A must-read for future designers-to-be. * Minjuan Wang, Professor and Chair of Learning Design and Technology, San Diego State University, USA *This is the classic book on how designers think and work. While based on solid research, it is also a compelling read: the interviews, case studies and stories from design practice are lively and very accessible. There still is no better explanation. * Kees Dorst, Professor of Transdisciplinary Innovation, University of Technology Sydney, Australia *Are you looking for a book that can help you advance your ability to be a reflective designer? This straightforward book takes on the complex topic of design thinking and gives you gems to reflect on and incorporate into your own design practice. * Cynthia Atman, Professor of Human Centered Design and Engineering and Director of CELT, University of Washington, USA *Nigel Cross has been at the forefront of research in design thinking for several decades. This book elegantly encapsulates his exceptional knowledge of just what it is that makes designing such a unique and valuable activity. * Peter Lloyd, Professor of Integrated Design Methodology, TU Delft, the Netherlands *This book highlights the core characteristics of design thinking and its processes through empirical case studies on how designers generate creative designs. Nigel Cross, a pioneer in design research and methodology, analyzes design thinking with insights based on his long-standing experience, which can be of great help to design researchers, educators and students. * Kun-Pyo Lee, Dean of the School of Design, The Hong Kong Polytechnic University *Design thinking has radically changed the world. Long before the concept got traction in many disciplines beyond design, Nigel already engaged deeply with the cognitive processes of designers and architects. This book is a much needed refresher on the understanding of these fascinating phenomena. As a design professor with a background in psychology, I am hugely inspired by this book. * Cees de Bont, Dean of the School of Design and Creative Arts, Loughborough University, UK *Table of ContentsIllustration Credits Preface Acknowledgements Introduction The Design of this Book 1. Design Ability Studying Design Ability Asking Designers About What They Do Deconstructing What Designers Do Watching What Designers Do Thinking About What Designers Do Understanding What Designers Do 2. Designing to Win Background: Formula One Designing Radical Innovation Self-adjusting Suspension Pit Stops Designing from First Principles Steering Column Analogical Thinking Integrated Design City Car Modelling Learning from Failure Design Process and Working Methods 3. Designing to Please Background: The Art of Technical Design Looking for Improvement Sewing Machine Constructive Thinking Going Beyond the Brief Locomotive Fixation Learning from Failure Design Process and Working Methods 4. How Designers Think Motivation and Attitude Other Outstanding Designers Common Features Strategic Thinking Creative Thinking Problem Framing Co-evolution 5. Designing to Use The Experiment Design in Action Systems View First Principles Designing for Clients and Users Discussion: Design strategy 6. Designing Together Teamwork in Design Roles and Relationships Planning and Changing Activities Gathering and Sharing Information Generating and Adopting Concepts Plastic Tray Persuasion Avoiding and Resolving Conflicts Discussion: Design Co-operation 7. How Designers Work Creative Working Team Working Team Leadership Design Process Structure Versus Spontaneity Collaborative Designing Creative Designing The Creative Bridge 8. Design Expertise Experts and Novices From Novice to Expert Development of Expertise Developing Design Thinking Expertise in Teamwork Design Intelligence The Designing Brain Glossary References Index

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Book SynopsisThis book covers the design, implementation, and auditing of structured occupational health and safety management systems (SMS), sometimes referred to as safety programs. Every workplace has a form of SMS in place as required by safety regulations and laws.The Design, Implementation, and Audit of Occupational Health and Safety Management Systems describes some of the elements that constitute an SMS, the implementation process, and the auditing of the conformance to standards. It covers more than 60 processes, programs, or standards of a system, and gives important background information on each element. Guidelines and examples show how to design and implement the risk-based processes, programs and standards, and how to audit them against standards.The text is based on actual SMS implementation experiences across a wide range of industries. It offers a roadmap to any organization which has no structured SMS. It will guide them through t

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Book Synopsis‘Each spread is a mosaic of people, places, products and artworks from a singular point of view.’ – New York Times A stunning and inspiring visual inventory from one the most creative and popular designers working today French designer Ronan Bouroullec works at the very forefront of design. Over his 30-year career he has used photography to document his process and communicate his unique perspective, amassing a vast archive of images in the process. He shares these images on Instagram, where he has a huge and loyal following. Thousands of images from the archive have been chronologically sequenced to illustrate his work and life in a fresh, new way. Part visual diary, part catalog of his work, and with captions in both English and French, Ronan Bouroullec: Day After Day presents these images to a wider readership and offers an intimate and fascinating look into his life, vision, and creative process, offering a unique and vibrant insight into the work, perspective, and creative process of one of the most celebrated and creative design minds working todayTrade Review‘Each spread is a mosaic of people, places, products and artworks from a singular point of view.’ – New York Times‘The book reads sort of like the earliest days of social media when documentation was the primary impetus for sharing images, a colorfully rendered and captioned timeline of the designer’s life, work, and inspirations.’ – Design Milk‘An intimate monograph on [a] renowned designer.’ – Whitewall Magazine‘[Explores] Ronan Bouroullec's rich visual world, ... looking at his everyday inspiration, domestic moments, studio work, and more.’ – Wallpaper* Magazine‘Showcases a wealth of photographs, providing readers with a unique and personal perspective on the designer’s work and life.’ – Designlines Magazine‘Fascinating … A must-have for design lovers and fans of the designer’s work.’ – Gessato‘A must-have for every design fan and an effective antidote against creative blocks.’ – Magazine Ligne‘This marvelous and long-awaited publication offers us, readers, an unprecedented opportunity: to be able to discover and explore what goes on in the mind of brilliant designer Ronan Bouroullec. To see his decade-long creativity, ingenuity, and playfulness unfold on hundreds of pages through photographs and images that inspire and feed his creative process is more than a privilege, it is a gift.’ – Laurent Le Bon, Président du Centre Pompidou‘Works and days was a didactic poem written by ancient Greek poet Hesiod, a farmer's almanac Hesiod instructs his brother Perses in the agriculture arts. This is how Day after Day is a journey into Ronan's practice and professional landscape. It's a generous survey, a mosaic of actions and intentions, where we all are Ronan's brothers.’ – Marco Sammicheli, director of Museo del Design Italiano of Triennale Milano‘I have known Ronan for twenty years and he still surprises me. Is he a designer, a painter, an architect, a scenographer, a photographer? He is a master of all these disciplines and combines them in a spectacular way. He is unique and Day By Day is the brilliant document of his uniqueness.’ – Rolf Fehlbaum, Chairman Emeritus of Vitra‘A fascinating analysis of the work and thinking of the remarkable Ronan Bouroullec. By charting his practice through his choice of the thousands of photographs he has taken over the years, Ronan invites us to see it from his perspective.’ – Alice Rawsthorn, author of Design as an Attitude

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Book SynopsisTim Parsons is a product designer, writer and lecturer on design. He has worked with manufacturers in Britain and Europe and exhibited widely. He has contributed articles to publications including Blueprint and Phaidon's Design Classics. His London studio creates tableware, lighting, accessories, furniture, and more.Trade ReviewA perfect book for all levels on our 3D Design course, especially as it goes into detail about the story behind the product ... Very clean and easy to read. * Kate Christman, University College Falmouth, UK *Very relevant for the product design element of the course ... well illustrated combined with well placed theoretical references to stretch thinking. * Sarah Britten-Jones, Thames Valley University, UK *The book is clearly laid out and represents a thoughtful, diagrammatical approach to reading. Expertly written and crafted, it avoids the 'heavy image' approach of other general design books. * Shea Tillman, Auburn University, USA *The book has been very effective in making students understand the subject relevance in a real world context. The book also provides some very useful examples and very creative sketches. the layout is very visual and very attractive. It also provides information in a reader-friendly format. * Usha Narasimhan, National Institute of Fashion Technology, India *I was impressed with the book, due to the process and meaning behind the objects. Specifically, I loved the fact that the book talked about how it's also about our society as a collective (including politics, ethics, behaviours and services). * Min Sun Lee, University of Montevallo, USA *A well illustrated and produced book. Challenging ideas ... an insight into how designers work. Good page layout. * E. Darby, Sotheby's Institute of Art, London *Great book ... Nice layout - good pictures. All material is up to date which is very important. * Christian Lystager, KEA, Denmark *It covers all the main areas of design education process. The visible personal touch of the author, having experience as a tutor and designer, makes the book trustworthy and what differs it from others. Clear structure, good layout, good contemporary examples. * Michal Stefanowski, Academy of Fine Arts, Poland *I am impressed by the scope and richness of the content. Very interesting and sober analyses of 'phenomenons' within the design field. Well done! Relevant to anyone working professionally or in education. * Olof Kolte, Lund University, Sweden *This book gives a real insight into what it means to think and work as a product designer today. It reveals the breadth of the subject and gives an excellent understanding and appreciation of the multi-disciplinary nature of product design ... I think this book will be essential for students to get a deeper understanding of the definition of product design. * Diane Simpson-Little, University of Sussex, UK *A great primer giving readers a good introduction to this field. * Lürzer's Archive, Vol. 5, 2009. *Table of ContentsHow to get the most out of this book. Introduction. Perception: Design and politics; Value and the object; Reading form. Motivation: Conforming, reforming or contesting; Defining approaches; Aesthetic refinement; Collective memory and behaviour; Social inclusion; Materials and processes; Technological innovation; Ethics; Sustainability; Participation; Strategies and services; Design for debate. Process: The elusive design process; Design methodology; Thinking tools; Observation; Ideas generation; Drawing; Maquette and model-making. Context: Employment; Commission; Speculation. Sources: Bibliography; Picture credits; Acknowledgements.

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Book SynopsisOur globalised world is encountering problems on an unprecedented scale. Many of the issues we face as societies extend beyond the borders of our nations. Phenomena such as terrorism, climate change, immigration, cybercrime and poverty can no longer be understood without considering the complex socio-technical systems that support our way of living. It is widely acknowledged that to contend with any of the pressing issues of our time, we have to substantially adapt our lifestyles. To adequately counteract the problems of our time, we need interventions that help us actually adopt the behaviours that lead us toward a more sustainable and ethically just future. In Designing for Society, Nynke Tromp and Paul Hekkert provide a hands-on tool for design professionals and students who wish to use design to counteract social issues. Viewing the artefact as a unique means of facilitating behavioural change to realise social impact, this book goes beyond the current trend of applying desiTrade ReviewOffering a significant analysis of the social implications of design and the range of products and services that stimulate human behavior, this is a valuable addition to the literature on design of all varieties. * CHOICE *Everything that’s designed has effects on society, and how we live, and designers have a responsibility to understand this, and design with attention to the impacts their work can have, now and for future generations. In Designing for Society, Nynke Tromp and Paul Hekkert give us a thoughtful and well-informed set of ways of approaching this complex and wide-ranging subject, demonstrating the power of designing products, services, and systems with a focus on social value. * Dan Lockton, Chair of Design Studies at Carnegie Mellon University, USA *To the large numbers of students and professionals who want to ‘do good’ and to make a difference in the world, this book offers a wealth of insights and guidelines. The 'society-centred design practice' outlined by the authors is both theoretically exciting and useful in practice. * Erik Stolterman Bergqvist, Professor of Informatics at Indiana University, Bloomington, USA *Table of ContentsPreface Foreword Introduction 1. Building a Viable Society 2. Effect-driven Design 3. A Clash of Concerns 4. The Far-reaching Influence of the Artefact 5. An Imperfect World 6. Social Implication Design 7. Mapping the Social Context 8. Assessing Impact 9. Social Design in Practice References Index

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Book SynopsisEveryday, low-cost, and mass-produced items gathered from around the world showcasing innovative design. This book presents a delightful collection of mass-produced objects that provide insight into the things that surround us. Common items such as nails, plugs, toothbrushes, soap, gloves, and sweets have their own function and differ in design from country to country and region to region. Some are examples of good and practical design, while others fail to fulfill their function. The collection shows an appreciation to detail by revealing how things are made and a sensitivity to the tasks people carry out, all the while keeping in mind the basic utilitarian design of these inexpensive everyday objects. The items come from a range of countries, including the United States, Japan, France, and Thailand, and were purchased from small local shops. More than design souvenirs that celebrate local culture, they all involve an idea about function—and in most cases the designer is unknownTrade Review“Usefulness in Small Things (Rizzoli), by Sam Hecht and Kim Colin of the minimally minded studio Industrial Facility, is a survey of inexpensive objects collected from around the globe by the designers—from the ultra-ubiquitous to the painfully clever.” ~Surface “Individual objects in the collection weren’t conceived with the larger questions about design and art. Yes, these are things you use and throw away, things that are so hopelessly flawed, too. Presented as a whole, though, the collection is an interesting commentary on design—a though that makes you think, to use Hecht’s phrase.” ~dwell.com"...it packs a large punch." ~Metropolis Magazine“It is the best sort of design book, a volume of original information and insight garnered from real world experiences.” ~core77.com

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Book SynopsisA comprehensive, genre-defining survey of children's product and furniture design from Bauhaus to todayTrade Review"For older, design-savvy and style-conscious kids or those interested in product, lighting and furniture design."—City Kids"At a time when the market for well-made, innovative objects for children is undergoing a transformative, and global explosion, Design for Children documents the evolution of craftsmanship, exceptional production and modern aesthetics throughout this increasingly important field of design."—AbsolutelyMama.co.uk"Catalogues 450 of the most enduring designs created exclusively for children."—Western Living Magazine"Elegant, radical, fun: Children's toys that even adults will cherish."—CNN Style"Design for Children outlines the history of children's design through seven categories: Play, Ride, Learn, Eat, Create, Sit, and Sleep. By spotlighting more than 450 designs created exclusively for children (toys, furniture, tableware, textiles, lights, vehicles, and more) this book thoroughly explores the benefit of thoughtful child-centric design."—Metropolis Online"A 536-page history lesson on child-oriented design... Preserve[s] the timeless designs of yesteryear and promote[s] the quality ones that still exist today."—Cool Hunting"Gorgeous."—Fortune"[A] vibrant compendium."—Financial Times"Oodles of creations... Should excite design-conscious parents."—Totally Dublin (Ireland)"This book is a perfect reminder of the joy of the season, featuring more than 450 of the most creative and clever designs for kids. With toys dating back nearly a century, the book is bound to bring back childhood memories."—Azure Magazine Online"Everything wonderful designed for kids over the past 100 years, in a book one can't help but wish were a catalog."—Curbed"A delightful encyclopedia of childhood toys and objects that shaped us. Props for including non-Western toys."—Quartz

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Book SynopsisPart social history and part design catalogue, this innovative book delves into the sinister history of 19th-century wallpaper.Trade Review'A highly original and beautifully illustrated volume that contrasts alluring, poison-laden wallpapers with thought-provoking narrative' - Town Daily'Like Horrible Histories, but for grown-ups with a keen interest in interior design' - Emerald Street'Lucinda Hawksley explores the fascinating history of the use of arsenic in textiles and wallpapers. The book is beautifully made' - It’s Nice That'In Hawksley's engaging prose, Morris comes across as a contradictory figure - just like the poisonously beautiful wallpaper that adorned so many Victorian homes and like the sumptuous pages of this handsome book, hiding a dark social history within' - World of Interiors'The bible on this topic – and gorgeous to boot' - BBC HistoryTable of ContentsIntroduction: Arsenic & Victorian Paper Hangings • 1. Arsenic Murder & Myth 2. Madness in the Method; Poison in the Process • 3. Arsenic in the Home • 4. The Wallpaper Designers • 5. The Public Debate • 6. Getting Away From It All • 7. The Rise of Arsenic-free Wallpaper • Appendix

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Book SynopsisTHE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again.Eyal provides readers with practical insights to create user habits that stick; actionablTrade ReviewA must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean StartupThe most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & MatherThe book everyone in Silicon Valley is talking about -- Boris Veldhuijzen van Zanten, founder of The Next WebHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of WordpressYou'll read this. Then you'll hope your competition isn't reading this. It's that good. -- Stephen P. Anderson, Author of 'Seductive Interaction Design'Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 StartupsWhen it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and InvestorI've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. -- Dr Stephen Wendel, author of 'Designing for Behaviour Change'If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need -- Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance * Financial Times Business Education *Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention -- Schumpeter * The Economist *Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology * MIT Technology Review *A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. -- Firas Kittaneh * Entrepreneur *

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Book SynopsisA more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of co

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Book SynopsisA guide to manufacturing processes that explores production techniques that have an important impact on the design industry. Including over 1,200 photographs and technical illustrations, it is suitable for 3D designers, product designers, architects and engineers.Trade Review'The definitive reference for 3D designers, product designers, architects and engineers' - New Design'Does exactly what the title implies in an easy user-friendly manner . . . very useful and informative to designers and architects, whether students more experienced practitioners, as well as to anyone interested in the wider aesthetic and ethical issues of contemporary living ' - The Art BookTable of ContentsHow to use this book * Introduction Part One - Forming Technology Plastics and Rubber * Metal * Glass and Ceramics * Wood * Composites * Layered Manufacturing Part Two - Cutting Technology Chemical * Thermal * Mechanical Part Three - Joining Technology Thermal * Mechanical Part Four - Finishing Technology Additive Processes * Subtractive Processes * Printing Part Five - Materials Plastics * metals * Wood and Natural Fibres * Ceramics and Glass Directory Glossary and Abbreviations * Featured Companies * Organizations and other sources of information * Further Reading * Illustration Credits * Acknowledgments * Index

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Book SynopsisLighting Design Beyond Theatre provides a step-by-step design process for live event lighting outside of traditional theatre, dance, and opera, including concerts and tours, awards shows, sporting events, benefits, comedy shows, corporate events, fashion shows, political events, and more.This book introduces the origins and history of live events, establishes a shared practice for lighting designers working in live event design, compares and contrasts where lighting design process for theatre, dance, and opera differs from lighting design process for live events, and provides practical considerations and wisdom about navigating the work culture of these events. Containing case studies and exercises, the book outlines holistic processes and practices for this career, including building a task list, choosing equipment, incorporating constructive feedback, leadership, the realities of money and client relations, and getting invited back for more job opportunities.T

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Book SynopsisDesign classics from the age of mass production.Table of ContentsVolume II, 334-666 design classics

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Book SynopsisJoanna Boehnert is Research Fellow at the Centre for the Evaluation of Complexity Across the Nexus (CECAN) at the University of Surrey, UK.Trade ReviewJoanna Boehnert's book shows in a masterful manner that there are no technological, ideological or other easy fixes to the contradiction between capitalism and nature. She powerfully makes the point that we need political design in order to create a better world. A must-read for everyone interested in design, ecology, communication and politics. * Christian Fuchs, Professor of Social Media at the University of Westminster, UK *Dr Boehnert envisions a possible, eco-ethical praxis sufficient to the urgency of the Ecocene era. With inspirational tempo, she sweeps across and connects the significant ideas that advance design eco-literacy, decolonizing and replacing outmoded discourses with powerful fresh starts. * Peter Jones, Co-founder of the Systemic Design Research Network at OCAD University, Canada *Design, Ecology, Politics is a powerful contribution. It is a thoroughly innovative, provocative and confrontational approach to pressing twenty-first century challenges at the human-environment interface. Joanna Boehnert has produced a compelling book which expands our considerations of design and ecological literacy in the complex socio-economic systems where we find 'home'. I enthusiastically recommend this work to those interested in charting productive and sustainable pathways through today's ecological, social and cultural challenges. * Maxwell Boykoff, Associate Professor of Environmental Studies at the University of Colorado-Boulder, USA *Design, Ecology, Politics commands design educators to ground their practice in critically engaged ecological literacy. Boehnert’s deeply textured and carefully crafted clarion call should be read by all who design on our earth. And it is a must for current and future planners. * Christopher Silver, Professor of Urban and Regional Planning at the University of Florida, USA *In this work, Dr Joanna Boehnert examines foundational elements of human perception and design, beautifully integrating situated knowledge into the complex systems in which it exists, offering insights both relevant and practicable. * Mara Averick, Research Analyst at the Economic Development Assistance Consortium, USA *At last, a book that clearly locates design for sustainability within a sophisticated account of contemporary political economy. To affect the transition toward more sustainable futures, we urgently need the lucid negotiation of social complexity that this book provides. * Cameron Tonkinwise, Director of Design Studies at Carnegie Mellon University, USA *Table of ContentsIntroduction: Within and Beyond Error Part One – Design 1. Design Theory 101 2. Design as Symbolic Violence 3. Design vs. The Design Industry Part Two – Ecology 4. Ecological Theory 101 5. Epistemological Error 6. Ecological Literacy 7. Ecoliterate Design 8. Ecological Movements 9. Ecological Perception 1: Theory 10. Ecological Perception 2: Practice 11. Ecological Identity Part Three – Politics 12. Social Marketing 13. The Green Economy 14. The TechnoFix 15. Data Visualisation Conclusion: Towards the Ecocene

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Book SynopsisThis superbly illustrated volume presents a stunning visual showcase of some of the finest examplesof packaging designs that have used illustration as a key element. Divided into sections coveringFood, Drink, and Cosmetics, these stunning design reveal the latest trends and innovations inpackaging design from around the world.

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Book SynopsisAn elegant exploration of the hugely influential simplicity, beauty, and functionality of Nordic design - timeless, yet on trendTrade Review"...Prob[es] the creative philosophy of functionality and simplicity that has made Nordic pieces staples of tasteful interiors the world over."—Surface "This beautifully bound volume celebrates Nordic design in its many shapes and forms... The focus is on design as a means of enhancement, a concept beautifully sheathed here in cloth and red stich" —Image Interiors and Living "Pride in tradition is the cornerstone of The Red Thread: Nordic Design, an encyclopedic exploration of the spare, naturalistic furniture and objects long associated with the region."—New York Times "The Red Thread: this is a Nordic metaphor for a shared characteristic. Shows the common aesthetic of classic Scandi designs."—Elle Decoration "Demonstrates the Nordic region's deep-rooted cultural aesthetic by showcasing the diversity of its design through more than 200 objects. [...] Nordic design's enduring appeal has led to widespread international desire for beautifully designed and expertly crafted objects."—New Design "Covers more than 200 examples of significant aesthetic achievements... A comprehensive, if visual, history of design."—Vogue Online "This clothbound book with red stitching is a sunning piece of art designed to inspire and engage."—Self Build & Design "Beautifully presented survey of the Nordic region's hugely influential and enduring contribution to design, a uniquely elegant combination of function, simplicity and natural materials... And in literal fashion, one [a red thread] is cleverly sewn into the grey cloth cover and binding of the book for a richer tactile experience... If you haven't witnessed this remarkable approach for yourself, the pages of The Red Thread will take you on a comprehensive Nordic tour in which you can explore just how optimistic, meaningfully connected and harmonious daily life can be... Gloriously dense with colour photographic examples of Nordic objects - some very famous, some lesser known surprises, making it a must-have collector's title. I dare you not to feel a surge of overwhelming inspiration as you browse its pages; The Red Thread is pure joy for design fans or anyone who loves life."—TheSwelleLife.com "With over 250 pages of beautiful photography and historical context, The Red Thread is a comprehensive look into the far-reaching legacy of Nordic design. It's the type of book you can read cover-to-cover or page through leisurely. Not to mention the fact that the intricate, hardbound cover (complete with actual red threads!) makes for a lovely coffee table book."—Apartment Therapy "The book - part of a Phaidon series on regional design - is almost as much a beautiful catalogue as a primer." —1stdibs Introspective "Celebrated in this stylish new volume... Charming and sincere, this lovely volume presents a vision of life that design-lovers, architects and anyone seeking peace will enjoy. An inspiring summer read." —Identity "The Swedish expression den radar tråden (meaning "the red thread") describes the essence of a piece of creative work—which is what this book sets out to do, by getting into the heart of modern and contemporary Nordic furniture."—Singapore Tatler Homes "Thumping great volumes make for thumping great presents and top of the list for a mid-century modernist who likes design that's not preserved in aspic, should be The Red Thread by Oak Publishing and Phaidon. The quality of the publication is superb and is a discerning book for the aesthete in your life who has everything - including the time to read. Heavy as this book is, it's a flicker - the most important element is design and imagery. Beautiful photography fulfils the brief, style is a visual thing and you can't convey the decadence of a Hans Wegner Flag Halyard Chair draped in Mongolian sheepskin in words alone. And there's a huge domestic range, from buckets to cutlery, to children's toys to glassware, fabric and more... There are plenty of up to date pieces here — it's not all classic, swingeingly expensive mid-century stuff, and there are old classics too whose ubiquity hasn't been mined yet."—IrishExaminer.com"An elegant hardback that explores the functionality and pared-down beauty of Nordic design... The book casts light on the region's wealth of established and emerging design talent... Nordic design at its best" —Harper's Bazaar Interiors (Saudi Arabia)"Fans of Scandi design will love Phaidon's beautifully produced new book, The Red Thread: Nordic Design, which gathers together the endless pieces – from Alvar Aalto sublimely simple stools to sculptural Arne Jacobsen chairs – that have become modern classics." —A Little Bird

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Book SynopsisFollowing the success of Spoon in 2002, & Fork presents 10 leading design experts' choice of 100 of the most important young product designers from around the world. The result is a comprehensive, must-have survey of today's most innovative international product design.Trade Review"Any self-respecting design lover shouldn't miss this."—Grand Designs "An excellent celebration of new design from around the world."—Financial Times "The young product designers featured in &fork challenge the status quo and present fresh, dynamic ideas at the forefront of design."—New Design "This compendium of the latest product designs—vetted by an international committee of critics—delights in the ingenious, inventive and irreverent."—In Style Home "There are 100 product and furniture designers in &Fork, [...] chosen by 10 curators and arranged alphabetically to make a contemporary and global encyclopedia of what happens when wit, whimsy and rigor are brought to bear on ordinary items."—The New York Times "Flipping through the pages of &Fork is like being a fly on the wall for a globe-spanning and wholly improbable final design crit where the student's all receive A's."—Dwell

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Book SynopsisThis is the first all-encompassing book about the visual language of man-made products, explaining how mass-produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and, to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of fourteen case studies.

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Book SynopsisThis is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking

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Book SynopsisCreating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred? Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

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Book SynopsisThe secret history of the invention that changed everything and became the most profitable product in the world.Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to ''the one device'', as he called it, a mobile phone was merely what you used to make calls on the go.How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won''t hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone''s creation.This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen''s notorious ''suicide factories''. It''s a first-hand look at how the cutting-edge tech that makes the world work - touch screens, Trade ReviewA road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. * Financial Times *Merchant tells a far richer story than I — having covered Apple for years as a journalist — have seen before. -- Lev Grossman * New York Times *The best account of the contemporary world’s single greatest technological miracle. * Bloomberg, Must Reads of 2017 *Brian Merchant is a lovely writer... formidable... fascinating. -- Hugo Rifkind * The Times *A remarkable tale... the story it tells is compelling, even addictive - almost as addictive as the iPhone itself * The Wall Street Journal *Delivers its quota of compelling anecdotes... Merchant's investigations have great depth... I have no doubt this book will fly off the shelves. * Evening Standard *A deep dive into the decisions and breakthroughs behind the development of the historic smartphone. * Business Insider, Best Business Books of 2017 *Brian Merchant’s The One Device dives deep into the making of Apple’s iPhone on its 10th anniversary, and [analyses] the implications of this worldchanging innovation. -- Andrew Hill * FT Business Book of the Year 2017 *Apple's culture of reverence and secrecy is no match for Brian Merchant in The One Device. * New York Times Book Review *In terms of breath and depth of research, The One Device is impressive. * Irish Times *A wild ride * San Francisco Chronicle *The One Device is a tour de force. Brian Merchant has dug into the iPhone like no other reporter before him, travelling the world to find the untold stories behind the device’s creation and to uncover the very real human costs that come with making the iPhone. Packed with vivid detail, the book carries the reader from one unexpected revelation to the next with a fast-paced edge and heaps of analytical insight. -- Ashlee Vance, New York Times bestselling author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

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Book SynopsisSimple, illustrated and step-by-step techniques for creating jewellery from recycled materials. This handbook considers the importance of using recycled and reused materials to minimise the environmental impact of your craft and increase its sustainability potential. Through treatment and presentation, and whilst balancing creativity and necessity versus choice, you can find ideas for making common objects valuable and precious. The variety of projects included teach you how to make a necklace from tin, pendants from keys, use fabric for a cuff, and to use plastic, cardboard, cork and foam to make bangles, necklaces, earrings and brooches. There is also a handy and extensive list of scrapstores and suppliers of recycled materials as well as guidance to find free or cheap materials from other sustainable sources.Trade ReviewAimed at the serious jewellery maker who wants to make seriously stylish, contemporary jewellery, this book is all about sustainability - recycling, re-using & looking after the environment. * Waterstones Craft Newsletter *The latest addition to A&C Black's growing 'Jewelley Hnadbooks' series, this topical 'how to' guide features the work of internationally renowned jewellers providing inspiration for any budding jeweller! * Craftsman (March/April 2009) *I would recommend this book for the novice or more experienced jewellery maker; it will suit anyone and the resources are all around us. * Greener View (April 2009) *...will inspire the more experienced jeweller in new areas and challenge amateurs with new techniques. * Craftsman Magazine (November 2009) *MacDonald delivers a deliciously green alternative and the skills to succeed. * Frosting Magazine *Table of ContentsAcknowledgements Introduction 1. The Ethos of Reuse and Recycling in Contemporary Jewellery Practice Reuse within other cultures Waiting to be used Challenge Process and experimentation Sourcing materials Places to explore Practises within the mining industries The notion of preciousness 2. Getting Started Health, safety and environmental considerations Basic tools Cold-connection tools 3. Materials Metals Plastics and plastics techniques Findings 4. Techniques Basic techniques Making cold connections Other techniques Applying heat-thermal bonding techniques Textile techniques Applying colour 5. Projects Plastic Foam Metal Cork Fabric Glossary Useful Addresses and Websites Bibliography Index

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Book Synopsis'One of the only books on the subject and directly applicable across several modules and levels.' - Matt Bassett, Coventry UniversityIn this, the first product design book devoted purely to styling, Peter Dabbs helps students and professionals to understand how to style their own consumer-focused products.Providing a clear and simple breakdown of the stages in the styling process, Product Design Styling is packed with:Annotated illustrationsPhotographs of industry examplesModified images showing proportions, silhouettes and linesThe clear text and visual examples guide you through a structured professional styling process that has been broken down into digestible stages. Each stage examines and illustrates what designers should be focusing on, how to evaluate what has been designed, and how to then optimize it if required. You will also learn how to analyse and critique the styling of competitors, as well as your own work, and use this awareness to confidently produce superior designs in less time.Trade ReviewOne of the only books on the subject and directly applicable across several modules and levels. * Matt Bassett - Coventry University *The book usefully highlights the value and importance of styling within the design process, which is so often viewed negatively. It encourages the reader to practice their skills as they work through the sections - with practical exercises at the end of sections to test out styling ideas. The inclusion of learning objectives and chapter summaries really helps to support the practical nature of the topic well - making the book feel like a guided journey through developing knowledge and skills as you go. Key quotes from leading design practitioners within each section help to lock the subject into real-world-practice. There are some useful links made between functionality, styling, user perception and expectation. These are valuable in clearly placing styling within the framework of 'good' design practice. Towards the end of the book, the slightly shorter sections examining line, surface, colour, materials and finish provides very practical guidance that can be readily applied to any project. * JON SPRUCE - MANCHESTER METROPOLITAN UNIVERSITY *

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Book SynopsisBuild sustainably successful products and services that don't rely on unethical persuasive marketing tricks but on helping your users have deeper, richer experiences. This book shows you what it takes to make your users badass-and help you succeed.

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Book SynopsisThe complete monograph of the world's leading product designer and design entrepreneur.Trade Review'A 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Béhar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process' - Vanity Fair'Captures Behar’s peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption … Behar believes strongly in design’s transformative power' - Wallpaper*'A comprehensive retrospective of [Béhar's] 20-year career... In many ways, this book can be understood as an exploration of what constitutes design in contemporary culture' - Fast Company'Exemplary design also has a history of making mystifying technology easy to use. Yves Béhar has built his studio, Fuseproject, on doing just that ... In [this book], he gives us, with the help of the journalist Adam Fisher, a peek into his process' - Wall Street Journal

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Book SynopsisAt its presentation in 1955, the Citroën DS was a sensation and a magnet for designers, philosophers, and politicians alike. No other automobile was able to combine form and technology so coherently and seemingly effortlessly. Radical in its implementation and revolutionary in terms of comfort and safety, the DS is one of the most innovative design icons of the 20th century. In collaboration with Lars Müller Publishers, the Swiss architect Christian Sumi published the new edition of AS in DS by Alison and Peter Smithson in 2001. In this new book, he now analytically examines the characteristics of this classic vehicle, which he documents in carefully arranged picture series and with drawings by Flaminio Bertoni and the Citroën design team, such as of the body, the chassis, or the legendary hydraulics. Using image essays from advertising campaigns for the Citroën DS, Sumi critically examines its iconization and reception, along with theories that discuss the phenomenon in both a contemporary and philosophical context.

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Book SynopsisLaura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey. Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes Trade Review"This book is fantastic. This is a must-read for designers who want to fulfill their potential -- treated equally to their peers in technology and business -- and ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validation—outlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership." -- Heather Shaw, Professor, Department Chair of Design, Lesley Art + DesignTable of Contents Part I: The Calling 1. The State of the Designer 2. Re-Design School 3. Master Class: First Principles Thinking Part II: The Vision 4. Getting Started with the A-Team 5. Strategy: Connecting the Dots 6. Telling the Story of the Future Experience Part III: Visioneering 7. Setting Your Compass by Your North Star 8. Building Your Visioneering Practice Afterword: Purpose Driven

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