Media, entertainment, information Books
The Squeeze Press Glastonbury and District Mail: The Post Offices
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£17.99
Monash University Publishing By the Book?: Contemporary Publishing in
Book Synopsis
£16.14
Monash University Publishing David Syme: Man of the Age
Book Synopsis
£24.29
Monash University Publishing David Syme: Man of the Age
Book Synopsis
£24.29
Fitness Information Technology, Inc, U.S. Media Relations in Sport 5th Edition
Book Synopsis
£65.44
Springer Nature Switzerland AG Media Graduates at Work: Irish Narratives on
Book SynopsisThis book systematically examines various factors that shape graduates’ entry into media work, which include the state and its policies, industrial and organizational practices and cultures, and media education. However, the book does not take a typical political economic or even media industries approach to this exploration. Rather, it innovatively traces how these forces are operationalized to shape media work from the perspective of the graduates, their educators and their employers. These varying perspectives are analyzed to see how graduates experience the outcomes of policy, education and industry cultures. The book examines the impact that policy, education and industry have in redefining what media work means for parts of industry that are responsible for cultivating new entrants into the creative industries.Table of ContentsChapter 1 - Introduction.- Chapter 2 -The Irish (Small Nation) Context.- Chapter 3 - What does media education do to media graduates?.- Chapter 4 - New Entrants and Pathways into Media Work.- Chapter 5 - State Policy and the Impact on Media Graduates.- Chapter 6 - Industry on Education: What's the Point?.- Chapter 7 - Conclusion.
£43.99
Springer The Sales Sat Nav for Media Consultants: The
Book SynopsisThis book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable customer potential - to the goal: closing the sale.The author points out all the construction sites and detours, such as objections or tactical price negotiations, but also shortcuts, such as recognizing early buying signals. After all, the sales process always follows a clear structure, and knowing this structure, practicing the appropriate techniques, and applying them again and again can lead to noticeably more sales.A compact and easy-to-read book, peppered with personal experience reports from sales and media professional Ricky McKenna, whose tips will help you achieve ambitious sales goals even in difficult economic times.Table of ContentsFollow the road - The preparation and research avenue.- Turn right - Conversation entry with sample interruption.- Follow the road - The needs analysis.- Step on the gas - The appointment setting.- Detours - Objections, pretexts and how to handle them.- No speed limit - The appointment opening with confidence building.- Route approval - Getting the need confirmed by the customer.- Just a few more meters - The offer presentation.- Attention danger course - Techniques for price negotiation.- You have reached your goal - The conclusion.- The service stage for successful goal realization.
£37.49
Transcript Verlag Constructions of Cultural Identities in Newsreel
Book SynopsisNewsreel cinema and television not only served as an important tool in the shaping of political spheres and the construction of national and cultural identities up to the 1960s. Today's potent televisual forms were furthermore developed in and strongly influenced by newsreels, and much of the archived newsreel footage is repeatedly used to both illustrate and re-stage past events and their significance. This book addresses newsreel cinema and television as a medium serving the formation of cultural identities in a variety of national contexts after 1945, its role in forming audiovisual narratives of a "biopic of the nation", and the technical, aesthetical, and political challenges of archiving and restaging cinematic and televisual newsreel.
£31.19
PHI Learning Advertising: Planning And Implementation
Book SynopsisAdvertising is essential in modern business, especially with the impact of the Internet and technology. This book explores advertising principles, media planning, and creativity, including web advertising and Integrated Marketing Communications. It helps readers create successful campaigns by focusing on consumer insights and research.
£13.12
Cosmo Publications Modern History of Indian Press
Book SynopsisThe book covers a period of little more than two hundred years - from 1780 to 1997 to be precise.
£999.99
The Energy and Resources Institute, TERI Regulatory Reforms in India: Effectiveness,
Book SynopsisFocuses on the impact that the reforms have had on the power and telecom sectors that saw the introduction of independent regulators in the 1990s.
£999.99
Social Science Press Enterprise, Work and Society: Indian Telephone
Book SynopsisStudy on Indian Telephone Industries Ltd. that analysis telecommunications in India.
£37.50
Regal Publications Journalism in India: History, Growth, Development
Book Synopsis
£999.99
Blacksmith Books Dateline Mongolia: An American journalist in
Book Synopsis
£13.29
HarperCollins Publishers WHICKERS WAR
Book SynopsisAlan Whicker is quite simply a legend. A visionary and master of his craft, his television shows from the fifties to the nineties almost single handed invented the language of travel television and earned him the status of one of the most foremost of British media icons.Trade Review'a vivid warm-hearted record of his experiences as a leading member of the Army Film and Photo Unit in Italy during the second world … Whicker's prose is such a natural expression of his ebullient personality … that reading it one seems to hear that laconic humour and to realize that he is as dapper and jaunty as he was in 1943.'Sunday Times ‘Riveting – a marathon television series, now a compulsive and fascinating book…’Radio 4 'My bookshelf would certainly be poorer without this written record. Inspired…and inspiring.'Manchester Evening News 'It almost doesn't seem like a book at all, for so familiar is the Whicker economy of language and word rhythms that it is impossible to look over the opening paragraphs without hearing the Whicker voice reading the words out loud inside your head.'Jean Moir, Daily Telegraph 'One of the outstanding broadcasters of the age and a reporter with notable gifts. Surrounded by carnage, corpses and the memory of lost friends, his familiar voice was as lilting and playful as ever, but laced with elegy…It was beautifully written and delivered with such assurance that even the pauses were eloquent.'Stephen Pile, Daily Telegraph
£10.44
HarperCollins Publishers Get Her Off the Pitch
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
HarperCollins Publishers Inc The Kitchen Readings
Book SynopsisAn intimate portrait of the private Hunter S Thompson - a larger-than-life madman, swilling booze with one hand and piloting classic cars with the other. It recreates the reminiscences of various Hunter's antics throughout his Woody Creek years.Trade Review"Down to its last detail...a work that surely would have inspired Thompson to fire off a letter of approval-rather than a few rounds from a firearm." -- Camden Courier-Post "Parlor gossip with a Gonzo twist. It's an essential installment in the Hunter figure legend that continues to grow. -- Douglas Brinkley, Professor of History at Rice University and editor of the Hunter S. Thompson letters collections THE PROUD HIGHWAY and FEAR AND LOATHING IN AMERICA. "This is the real Hunter S. Thompson. No friends knew him better than Cleverly and Braudis." -- Walter Isaacson, #1 New York Times Bestselling author of EINSTEIN: His Life and Universe "A pleasant addition to Thompsoniana." -- Kirkus Reviews "A tale of the smart, amusing and passionate soul behind the Gonzo mask...a must read." -- Loren Jenkins, Pulitzer Prize winning journlist and Senior Foreign Editor for National Public Radio "This book is hilarious and heart-breaking and hard to put down." -- William McKeen, author of OUTLAW JOURNALIST and HIGHWAY 61
£999.99
HarperCollins No Ordinary Assignment
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£13.09
HarperCollins The World She Edited
£17.19
Penguin Putnam Inc Getting Real
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£16.14
Oxford University Press Inc Cyber War Versus Cyber Realities
Book SynopsisIn 2011, the United States government declared a cyber attack as equal to an act of war, punishable with conventional military means. Cyber operations, cyber crime, and other forms of cyber activities directed by one state against another are now considered part of the normal relations range of combat and conflict, and the rising fear of cyber conflict has brought about a reorientation of military affairs. What is the reality of this threat? Is it actual or inflated, fear or fact-based?Taking a bold stand against the mainstream wisdom, Valeriano and Maness argue that there is very little evidence that cyber war is, or is likely to become, a serious threat. Their claim is empirically grounded, involving a careful analysis of cyber incidents and disputes experienced by international states since 2001, and an examination of the processes leading to cyber conflict.As the authors convincingly show, cyber incidents are a little-used tactic, with low-level intensity and few to no long-term efTrade Review"Valeriano and Maness have done real service to the field by taking cyber hyperbole down a notch and highlighting the need for better theory about and empirical evaluation of cyber conflict, even if they will not have the last word on the topic." --Jon R. Lindsay, Assistant Professor of Digital Media and Global Affairs, University of Toronto Munk School of Global Affairs "Path-breaking...the first [book] to provide both theory and empirical evidence to bear on the subject. In doing so it is likely to direct all serious research on the subject in the immediate and medium term." --Paul F. Diehl, Associate Provost and Ashbel Smith Professor of Political Science, University of Texas-Dallas "Why haven't more cyber wars occurred? Valeriano and Maness present theory and evidence to show why states exercise cyber restraint. Their book is a healthy corrective to the usual hype." --Joseph S. Nye, Jr., Harvard University and author of The Future of Power "An important contribution to international relations theory and analysis. A path-breaking empirical work." --Nazli Choucri, Professor of Political Science, Massachusetts Institute of Technology "Most books that touch on theories of cyber power are stuck in either the mire of technical realities or zoom in the other direction, into the stratosphere of 'battles' over cognition and perception. Neither is very relevant for understanding actual conflict between nations. With Cyber War versus Cyber Realities, Valeriano and Maness have a rare gem, a book rooted in a deep analysis of the true realities of cyber conflict from which they draw both lessons and theories with real relevance in national capitals." --Jay Healey, Director of the Cyber Statecraft Initiative, The Atlantic Council "Valeriano and Maness have provided scholars with an impressive starting point that contributes towards greater understanding of the cyber security threat landscape as well as the prospect of a less threatening cyber future." --Francis C. Domingo, De La Salle University and the University of Nottingham, Journal of Information and Technology "Cyber War Versus Cyber Realities is a groundbreaking empirical work and a necessary read for scholars focusing on cyber conflict and people generally interested in international relations." -- Journal of Information Technology & Politics "Overall...the book is an essential contribution to the cyber security literature, and one that substantially advances the debate about the impact of cyber war as a term of reference and an empirical reality." --Joe Burton, H-Net Reviews "Overall, this book provides a new perspective on cyber conflict, countering the media hype of impending Cyber Pearl Harbors or Cyber 9/11s. Further, it offers one of the first viable attempts to quantify the impact of cyber actions, and presents facts and evidence to support their theories. As such, [the authors] build a strong case for cyber policy based on moderation versus worst-case scenarios." -- Small Wars & Insurgencies "Valeriano and Maness view cyber conflict through the lens of international relations and primarily focus on cyber interactions among states and directed towards states in the realm of foreign policy." --Small Wars & InsurgenciesTable of ContentsPreface ; Acknowledgements ; Chapter 1: The Contours of the Cyber Conflict World ; Chapter 2: Cyberpower, Cyber Weapons, and Cyber Operations ; Chapter 3: Theories of Cyber Conflict: Restraint, Regionalism, Espionage, and Cyber Terrorism in the Digital Era ; Chapter 4: The Dynamics of Cyber Conflict between Rival Antagonists ; Chapter 5: The Impact of Cyber Incidents: Events and the Conflict-Cooperation Nexus ; Chapter 6: Stuxnet, Shamoon, and Bronze Soldier: The Impact and Responses to Cyber Operations ; Chapter 7: Cyber Conflict and Non-State Actors: Weapons of Fear ; Chapter 8: Cyber Rules: Encouraging a System of Justice and Proportionality in Cyber Operations ; Chapter 9: Conclusion ; Tables and Figures
£36.44
Oxford University Press Media and Protest Logics in the Digital Era The Umbrella Movement in Hong Kong Oxford Studies in Digital Politics
a huge range and FREE tracked UK delivery on ALL orders.
£33.72
Oxford University Press How Organizations Develop Activists Civic Associations And Leadership In The 21St Century
Book SynopsisWhy are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members'' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action.Trade ReviewHow Organizations Develop Activists examines the strategies deployed by civic associations in order to encourage the delivery of better and more work by their activists. * Adriana Rudling, Political Studies Review *... offers valuable insights for both practitioners and students of organizations and activism. * J. Heyrman, Berea College, CHOICE *For all the scholarship on social movements and civic associations, surprisingly little research has focused on the issue of organizational effectiveness. Han's book should go a long way toward filling this gap. Using a mix of comparative case analysis and field experiments, the author offers an empirically rich, analytically compelling account of why some associations succeed in mobilizing effective collective action, while so many others fail-often spectacularly- to do so. This book deserves the widest possible audience in political science, sociology and, most importantly, among those who aspire to successful grass roots activism. * Doug McAdam, author of Freedom Summer *As organizers, we know that winning real change begins with real people, but it's not always easy to know what strategies are most effective for engaging people in ways that build power. How Organizations Develop Activists fills that gap, and is a must-read for any organizer or organization looking to build people power. * Ai-jen Poo, Director of the National Domestic Workers Alliance and co-director of Caring Across Generations *Effective citizens' movements need to do much more than raise money and recruit the right individual adherents. Helping members become fully engaged and developing good volunteer leaders are the keys to having a real impact * and Hahrie Han's pathbreaking research shows exactly how these challenges can be met with well-designed organizational strategies. Her book is a must-read for all who care about making American democracy more vibrant and powerful.Theda Skocpol, Victor S. Thomas Professor of Government and Sociology, Harvard University, and Director, Scholars Strategy Network *Table of ContentsList of Tables and Figures ; Acknowledgements ; Chapter 1 Introduction ; Chapter 2 Setting Up the Comparative Case Studies ; Chapter 3 Choosing Strategies for Building Power ; Chapter 4 Prospecting for Activists ; Chapter 5 Developing Leaders ; Chapter 6 Conclusion ; Appendix A: Methods ; Works Cited ; Notes ; Index
£38.47
Oxford University Press The Invisible Weapon
Book SynopsisA vital instrument of power, telecommunications is and has always been a political technology. In this book, Headrick examines the political history of telecommunications from the mid-nineteenth century to the end of World War II. He argues that this technology gave society new options. In times of peace, the telegraph and radio were, as many predicted, instruments of peace; in times of tension, they became instruments of politics, tools for rival interests, and weapons of war. Writing in a lively, accessible style, Headrick illuminates the political aspects of information technology, showing how in both World Wars, the use of radio led to a shadowy war of disinformation, cryptography, and communications intelligence, with decisive consequences.Trade ReviewA mine of useful information for communication researchers....The data presented here represent a major contribution to the field and will be of immense value to scholars interested in the historical linkages between mass media and communication technology .A refreshing-and relativizing-historical perspective. * Journal of Communication *Table of ContentsContents ; 1 Telecommunications and International Relations ; Characteristics of Electrical Communications ; Telecommunications and World History ; International Telecommunications as a Field of Study ; 2 New Technology ; Origins of the Telegraph ; International Telegraphic Cooperation ; The First Submarine Telegraph Cables ; The Mediterranean Cables ; The First Atlantic Cables ; The Red Sea Cable ; Telegraphs to India ; Conclusion ; 3 The Expansion of the World Cable Network, 1866-1895 ; The Technology of Cables ; The Atlantic Cables ; The Cable Companies ; Cables to India and Australia ; Cable Rivalries in the West Indies and Latin America ; Across Russia to Japan ; Commercial Codes and the International Telegraph Union ; Conclusion ; 4 Telegraphy and Imperialism in the Late Nineteenth Century ; The Telegraph in India ; The Telegraph in Indochina ; Cables and News in the French West Indies ; The Telegraph in China ; The East African Cables ; The West African Cables ; Cables and Colonial Control ; Conclusion ; 5 Crisis at the Turn of the Century, 1895-1901 ; Telegraphy and Diplomacy ; British Cable Strategy to 1898 ; Telegraphic Delays and French Imperialism ; Germany and the Azores Affair ; The Spanish-American War ; The Fashoda Incident ; The British Strategic Cable Report of 1898 ; The Boer War ; 6 The Great Powers and the Cable Crisis, 1900-1913 ; The British Pacific Cable and the "All-Red" Routes ; British Cable Strategy, 1902-1914 ; The American Cables ; France and the Cable Crisis ; Germany and the Cable Crisis ; Conclusion ; 7 The Beginnings of Radio, 1895-1914 ; Marconi and the Birth of Wireless Telegraphy ; The Marconi Monopoly and the Reaction of the Powers ; Technological Change and Commercial Rivalries ; The U.S. Navy and Radio to 1908 ; The Continuous Ware, 1908-1914 ; French Colonial Wireless ; German Long-Distance and Colonial Radio ; The British Imperial Wireless Chain ; Conclusion ; 8 Cables and Radio in World War I ; The Jitters of July 1914 ; Allied Attacks on German Communications ; German Attacks on Allied Communications ; Allied Communications during the War ; Censorship ; Propaganda ; Conclusion ; 9 Communications Intelligence in World War I ; Government Cryptology before 1914 ; Communications Intelligence on Land ; British Naval Interception and Direction-Finding ; German Codes and British Cryptanalysis in 1914 ; British Naval Intelligence, 1915-1916 ; The U-Boat War, 1917-1918 ; German Communications Intelligence ; The Zimmerman Telegram ; 10 Conflicts and Settlements, 1919-1923 ; The Paris Peace Conference of 1919 ; The Washington Conferences of 1920-1922 ; The Struggle over Cables to Latin America ; The Radio Corporation of America ; British Radio, 1919~1924 ; German and French Radio to 1924 ; Radio in Latin America and China ; Conclusion ; 11 Technological Upheavals and Commercial Rivalries, 1924-1939 ; The Distribution of Cables in the World in 1923 ; Cable Technology in the 1920s ; The New Cables, 1924-1929 ; ITT and the Telephones ; The British Reaction ; French Colonial Shortwave ; The International Impact of Shortwave ; The British Communications Merger ; Responses to the British Merger ; The British Dilemma: Profits versus Security ; Conclusion ; 12 Communications Intelligence in World War II ; British and German Communications Intelligence to 1936 ; Cipher Machines ; The Approach of War, 1936-1939 ; The Outbreak of War, 1939-1940 ; British Communications Intelligence in Wartime ; German Communications Intelligence in Wartime ; The Battles of Britain and North Africa ; German Spies and Allied Radio Deception ; Funkspiele, Resistance, and the Normandy Landing ; The Soviet Rings ; Conclusion ; 13 The War at Sea ; The Cable War ; Communications and Naval Warfare in the Atlantic ; The Battle of the Atlantic, 1939-1944 ; American Communications Intelligence before Pearl Harbor ; From Pearl Harbor to Midway ; After Midway ; 14 The Changing of the Guard ; The American Expansion ; Strategic Cables to North Africa and Europe ; The Retreat of Britain ; The Organization of Postwar Communications ; Conclusion ; 15 Telecommunications, Information, and Security ; Bibliography Essay ; Books on Submarine Telegraph Cables ; Books on Radio and Telecommunications ; Communications Intelligence ; Primary Sources ; Index
£40.84
Palgrave Macmillan The King of Madison Avenue David Ogilvy and the Making of Modern Advertising
Book SynopsisThis biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers.Trade ReviewPraise for The King of Madison Avenue: 'Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography.' - Publishers Weekly (starred review) 'Engaging biography ... Thanks to The King of Madison Avenue, now we know David Ogilvy.' - Wall Street Journal 'Roman has written a fine book on his former boss. He has a gem of a subject and, as well as a fund of anecdotes, he provides a clear-eyed, unsentimental portrait of a brilliant tyrant.' - Financial Times 'An entertaining and admiring portrait of the legendary figure ... [Roman's] many entertaining yarns delivered in spare prose are a pleasure to read.' - BusinessWeek 'Powerful and entertaining ... admirably researched and beautifully written.' - James Brady, Forbes.com 'An admiring but clear-eyed portrait of David Ogilvy.' - New York Observer 'Kenneth Roman's very readable biography presents an expansive and entertaining portrait, offering insights into the life and times ... Using Ogilvy's own books, quotes, other writings and reminiscences, copious interviews from friends, family, colleagues and competitors, Roman does a masterful job of conveying the colorful personality of Ogilvy ... Roman does his old boss proud.' - Miami Herald 'Comprehensive ... paints a broader picture of an industry's evolution.' - Ad Age 'Roman's admiring biography has its own charms ... a welcome assessment of the storied accomplishments that made him a legend to begin with.' - Barnes& Noble 'A unique and interesting story.' - Nantucket Inquirer& Mirror 'Entertaining, very well researched.' - Winnipeg Free Press 'If you are in advertising, you need to grab Kenneth Roman's biography on David Ogilvy ... This is a fantastic book.' - London Calling Mobile Advertising blog 'Insofar as it is possible to recreate the unique wit and always unexpected genius of David Ogilvy, Kenneth Roman has succeeded.' - Louis Auchincloss, National Medal of Arts winner and best-selling author of The House of Five Talents, Portrait in Brownstone, East Side Story, and many more 'At last! The definitive biography of the most influential advertising executive with whom I had the pleasure of working. Ken Roman's research diligence has brought much more of David's uniqueness to light. A great read from someone who worked with David for 26 years!' - Jack Keenan, former CEO of Kraft Foods International, and Diageo PLC Wine and Spirits 'David Ogilvy was unquestionably the King of Madison Avenue. Ken Roman's biography reflects his personal insights gained from being a colleague of Ogilvy's for several decades. This intimate portrayal makes clear Ogilvy's inspiring leadership of his agency even though he abhorred his managerial tasks. Ogilvy's convictions about what made for effective advertising - it sells - are clearly described by Roman, as is his brilliant personal salesmanship in winning new clients. A terrific read!' - Ron Daniel, former Managing Partner, McKinsey& Co. 'This brilliant biography is like a gorgeous iceberg. The tip dazzles the reader and is supported by a mass of weighty research below. Kenneth Roman enchants us with his account of the life and times of David Ogilvy who towered above the world of advertising ... It should be required reading for all in the business ... The story is told swiftly and entertainingly. The voluminous research is set out in detailed notes at the back, and these also grip the attention of those who want to know how so much could be told with such flair, and why the author can paint a background of historical events with such certainty.' - William Stevenson, author of A Man Called Intrepid 'This is a surprisingly interesting book about one of the most remarkable characters in advertising history. It is also an introduction to the business itself and how it has been conducted, in sickness and in health, by someone who lived the experience.' - Martin Mayer, author of Madison Avenue USA 'A great biography of a truly great man. David Ogilvy rewrote the book on modern advertising, and with The King of Madison Avenue, Ken Roman tells his story in a fashion that is worthy of David's accomplishments. Extensively researched and very well written. Give this book to any young person thinking about going into advertising. It will inspire them.' - Philip Carroll, former CEO of Shell Oil 'A most interesting book. It is a sensitive account of the career of this complex man who so successfully melded intuition and analysis. It should be compulsory reading for anyone contemplating a career in advertising or communications.' - Sir Michael Angus, former Chairman, Unilever 'Nobody ever need write another word about David Ogilvy, now that Ken Roman has written The King of Madison Avenue. It's the definitive biography of the most amazing man the advertising business has ever known. With David Ogilvy as the subject, how could you miss? Ken Roman doesn't miss; this is the fairest, most thoughtful, most complete and most human biography of that flawed genius we are ever likely to get ... Ken Roman has penetrated the myths and written the definitive story, warts and all, of the greatest advertising man and one of the most unforgettable characters of his time. The King of Madison Avenue is to other advertising biographies as David Ogilvy's advertising was to that of other agencies: simply superior. Everyone who ever knew David Ogilvy will find something about the man they didn't know, and those who never knew David Ogilvy will have a rollicking good time getting to know him. This has to be the most readable book ever written about advertising.' - Bruce McCall, New Yorker writer and illustrator 'Ken Roman has hit a home run.' - Louis Begley, prize-winning author of Wartime Lies and other novels 'A wonderful job recounting the life of so complicated a person. Beautifully written.' - Harold Burson, founder, Burson-Marsteller Public Relations 'The book is affectionate but balanced, erudite but immensely readable, surprising, witty ... and as remarkable as its subject.' - David Abbott, Former Chairman, Abbott Mead Vickers BBDO Praise for Kenneth Roman's previous books: Writing that Works 'The Strunk and White of business writing.' - Louis Begley 'Clear, concise communications that make the right point will launch your career or business to new heights.' - Robert Seelert, Chairman, Saatchi& Saatchi PLC How to Advertise 'Worth its weight in gold.' - David Ogilvy 'A timeless treasure of the enduring principles that everyone in the advertising supply chain - those who create, place, manage, review and approve - should read over and over again. It's the definitive roadmap to creating great work.' - James Speros, Chairman, Association of National Advertisers 'Without pulling any punches, the book tells readers what works.' - Dallas Morning NewsTable of ContentsAuthor's Note: Me and David Introduction: The King of Madison Avenue An Eccentric Celtic Mixture 'I Failed Every Exam' The Making of a Salesman Who was Mather? Lucre in America The Farmer and the Spy Big Idea The Philosopher Kings The True Church The King in his Castle Megamergers and Megalomaniacs A Disease called Entertainment The Burr of Singularity Afterword: (More) Unpublished David Ogilvy Source Notes Bibliography Acknowledgments Index
£14.24
Bloomsbury Publishing (UK) International History of the Recording Industry
£120.00
St. Martins Press-3PL A Matter of Opinion
a huge range and FREE tracked UK delivery on ALL orders.
£28.79
Bloomsbury Publishing (UK) Understanding Media Theory Hodder Arnold Publication
Book SynopsisKevin Williams is Professor of Media and Communication Studies at Swansea University. His publications include Get Me a Murder a Day! A History of Mass Communication in Britain (1998) and Shadows and Substance: The Development of a Media Policy for Wales (1997).Trade ReviewExcellent broad range covering the key areas of debate M Macher, Cambridge Regional CollegeTable of ContentsWhat is media theory?; production; content; reception; media policy and research.
£41.99
Mariner Books The Club
Book Synopsis
£18.69
Farrar, Straus and Giroux (Byr) In Defiance of Hitler
£24.69
Random House USA Inc A Heartbreaking Work of Staggering Genius
Book SynopsisNATIONAL BESTSELLER • PULITZER PRIZE FINALIST • A A beautifully ragged, laugh-out-loud funny and utterly unforgettable book (San Francisco Chronicle) that redefines both family and narrative. • From the bestselling author of The Circle.A Heartbreaking Work of Staggering Genius is the moving memoir of a college senior who, in the space of five weeks, loses both of his parents to cancer and inherits his eight-year-old brother. This exhilarating debut that manages to be simultaneously hilarious and wildly inventive as well as a deeply heartfelt story of the love that holds a family together.
£14.69
W. W. Norton & Company The House That Trane Built The Story of Impulse Records
Book Synopsis"A jazz-lover's delight."—Ray Olson, Booklist
£25.38
Springer Telecommunications Local Networks
a huge range and FREE tracked UK delivery on ALL orders.
£120.00
Bloomsbury Publishing (UK) So You Want to be a Producer
Book SynopsisSo You Want to Be a Producer is packed with information and advice from top Hollywood producers, writers and directors and is a must-read for anyone interested in what it really takes to get a film made, including:- Finding your story- Obtaining the rights- Developing the script- Hiring your cast and crew- Distributing your movie Lawrence Turman, the producer of more than forty films, including The Graduate, The River Wild, Short Circuit and American History X, offers an insider''s guide that covers every aspect of the role, from finding a story and hiring actors to developing a script and marketing the finished product. Trade Review"* 'Turman has made smart, superior films for forty years. This is a straightforward and clear guide to being a producer' Paul Newman * 'It's worth four years of film school' David Brown, four time Oscar-nominated producer of Chocolat, A Few Good Men and Jaws. * 'A smart, savvy survivior's guide to the galmorous producing game' Peter Bart, Editor in Chief, Variety"
£27.47
Taylor & Francis Ltd Breaking Records
a huge range and FREE tracked UK delivery on ALL orders.
£159.48
Emerald Publishing Limited Structure Regulation and Competition v1 Handbook
Book SynopsisThe years since the early 1980s have seen exceptionally fast rates of change in every aspect of the telecommunications industry. This volume prov ides detailed reviews and commentaries on these contemporary changes in the landscape of a major industry from an academic perspective.Table of ContentsStructure, Regulation and Competition in the Telecommunications Industry (M.E. Cave, S.K. Majumdar, I. Vogelsang). 1. Introduction. Section 1: Structure. 2. Historical overview (G. Brock). 3. Network effects (S. Leibowitz, S. Margolis). 4. Customer demand analysis (L.D. Taylor). 5. Econometric cost functions (M. Fuss, L. Waverman). 6. Representation of technology and production (W.W. Sharkey). Section 2: Regulation. 7. Price regulation (D.E.M. Sappington). 8. The theory of access pricing and interconnection (M. Armstrong). 9. Interconnection practices (E. Noam). 10. Universal residential telephone services (M. Riordan). Section 3: Competition. 11. Competition policy in telecommunications (D.F. Spulber). 12. Competition in the long distance market (D. Kaserman, J.W. Mayo). 13. Mobile telephone (J. Hausman). 14. Spectrum auctions (P. Cramton). 15. Local network competition (G.A. Woroch). Subject index.
£118.99
Emerald Publishing Limited Global Economy and Digital Society
Book SynopsisA selection of 20 papers from the 14th biennial conference of the International Telecommunications Society, covering a variety of topics related to the digital society and providing a balanced overview of current and emerging issues of high relevance to policymakers, researchers and private companies.Trade Review...Twenty papers from the Fourteenth Biennial Conference of the International Telecommunications Society held in Seoul in August 2002, provide a balanced overview of current and emerging issues relating to the global economy and the digital society. Journal of Economic Literature, 2004 ...This book deals with the implications of a global economy and the emergence of a society permeated by information and communication technologies. ...It represents a holistic approach, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, policy analysis and security concerns. Communications and Strategies, 2005.Table of ContentsAbbreviated. Introduction. Part I: Global economy and digital markets: Boom and bust? Part II: Global economy and digital technology. Part III: Digital goods: Theoretical investigation. Part IV: ICT market evolution and the digital society. Part V: Policy aspects of the digital society.
£999.99
Penguin Publishing Group The Next Big Story My Journey Through the Land of Possibilities
a huge range and FREE tracked UK delivery on ALL orders.
£15.00
Basic Books Out Of America
Book SynopsisNothing in Keith Richburg''s long and respected journalistic career at the Washington Post prepared him for what he would encounter as the paper''s correspondent in Africa. He found a continent where brutal murder had become routine, where dictators and warlords silenced dissent with machine guns and machetes, and where starvation had become depressingly common. With a great deal of personal anguish, Richburg faced a difficult question: If this is Africa, what does it mean to be an African American? In this provocative and unvarnished account of his three years on the continent of his ancestors, Richburg takes us on a extraordinary journey that sweeps from Somalia to South Africa, showing how he confronted the divide between his African racial heritage and his American cultural identity.
£22.64
Random House USA Inc Last Call at the Hotel Imperial
Book Synopsis
£18.27
PRH Grupo Editorial Historia personal Personal History
£999.99
£15.19
£9.37
Random House USA Inc Working
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Knopf Doubleday Publishing Group Super Nintendo
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iUniverse You Could Drive a Person Crazy Chronicle of an American Theatre Company
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iUniverse Cold Water
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iUniverse THE NOBLE LEGACY The Story of Gilbert Clifford Noble Cofounder of the Barnes Noble and Noble Noble Book Companies
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