Description

Book Synopsis
Advertising is essential in modern business, especially with the impact of the Internet and technology. This book explores advertising principles, media planning, and creativity, including web advertising and Integrated Marketing Communications. It helps readers create successful campaigns by focusing on consumer insights and research.

Advertising: Planning And Implementation

    Product form

    A Paperback / softback by Sangeeta Sharma, Raghuvir Singh

    £999.99

    Includes FREE delivery

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Advertising: Planning And Implementation by Sangeeta Sharma

      Book details

      Publisher PHI Learning
      Published 30 September 2006
      ISBN-13 9788120329737
      978-8120329737
      ISBN-10 8120329732
      Also in:
      Advertising Media, entertainment, information

      Description

      Book Synopsis
      Advertising is essential in modern business, especially with the impact of the Internet and technology. This book explores advertising principles, media planning, and creativity, including web advertising and Integrated Marketing Communications. It helps readers create successful campaigns by focusing on consumer insights and research.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account