Description

Book Synopsis
Advertising is essential in modern business, especially with the impact of the Internet and technology. This book explores advertising principles, media planning, and creativity, including web advertising and Integrated Marketing Communications. It helps readers create successful campaigns by focusing on consumer insights and research.

Advertising: Planning And Implementation

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    A Paperback / softback by Sangeeta Sharma, Raghuvir Singh

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      Publisher: PHI Learning
      Publication Date: 30/09/2006
      ISBN13: 9788120329737, 978-8120329737
      ISBN10: 8120329732
      Also in:
      Advertising Media, entertainment, information

      Description

      Book Synopsis
      Advertising is essential in modern business, especially with the impact of the Internet and technology. This book explores advertising principles, media planning, and creativity, including web advertising and Integrated Marketing Communications. It helps readers create successful campaigns by focusing on consumer insights and research.

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