Internet guides and online services Books

Book SynopsisBuilding applications for the Internet is a complex and fast-moving field which utilizes a variety of continually evolving technologies. Whether your perspective is from the client or server side, there are many languages to master - X(HTML), JavaScript, PHP, XML and CSS to name but a few.Table of ContentsPreface. Introduction. Features. Additional Materials. Trademarks. Acknowledgments. CHAPTER 1: THE WAY THE WEB WORKS. A basic introduction to how the WWW works within the context of the Internet with supporting protocols and applications. CHAPTER 2: THE CLIENT SIDE: HTML. This chapter starts to look at the client side and static Web page development using HTML. You will learn how to develop simple Web pages and formatting, together with tables, images and frames. CHAPTER 3: FROM HTML TO XHTML. Here we continue the exploration of HTML into XHTML. You will learn about the various standards that have been developed for HTML. More advanced HTML will also be studied, and the ability to control search engines, cache refresh and meta information. CHAPTER 4: GETTING SOME STYLE: CSS. In this chapter you will learn how to present and control the format of Web pages using CSS. This includes the ability to precisely control the positioning and attributes of content while maintaining the structure of the document itself. CHAPTER 5: JAVASCRIPT: INTRODUCTION TO CLIENT SIDE SCRIPTING. This chapter will prepare you for developing with this popular scripting language, showing you the syntax and possibilities of use. The aims here are to show you how it is placed within a page, variables, strings, arrays and loops. Program flow is also discussed and how conditional operators and commands are used. CHAPTER 6: JAVASCRIPT: DEVELOPING MORE ADVANCED SCRIPTS. In this chapter you will learn about using objects in JavaScript, both the built-in types and creating your own. You will also learn about the Document Object Model (DOM), which allows HTML documents to be manipulated and accessed. Forms and ways of validating information submitted are explored here too. CHAPTER 7: DHTML. The aim of this chapter is to bring dynamic aspects of site design together. You will learn about animation, caching, event driven scripting and browser compatibility. It’s in this chapter you will also find out more about compatibility and the need to provide alternatives for different browsers. CHAPTER 8: XML: EXTENSIBLE MARKUP LANGUAGE. In this chapter you will learn about the basics of XML and how it can be used to store information away from the mechanism of processing or formatting of such data. You will learn how to build simple XML files, and be able to manipulate and refer to them. CHAPTER 9: XML, XSL AND XSLT: TRANSFORMING XML. The aim of this chapter is to learn about and explore the possibilities of using XML as the starting point for data to be transformed into other target formats using XSLT. Style sheets are used and linked to documents. It is shown here that it is possible to process XML with a browser or a programing language on the client side. CHAPTER 10: WEB SERVICES, FEEDS AND BLOGS. Here you will learn about three important areas of Web activity: how it is possible to create language- and platform-independent services that utilize common Web protocols and XML; how information can be disseminated automatically to interested people; and finally, the phenomenon of the blog! CHAPTER 11: THE SERVER SIDE. This chapter aims to give you your first contact with the server side and introduces you to the server; the various possible packages and platforms; how to set up and the options involved; testing your server; logging users and dealing with dynamic IPs. CHAPTER 12: PHP 1: STARTING TO SCRIPT ON THE SERVER SIDE. This chapter gives a basic introduction to PHP and dynamic programing on the server side. You will learn how to develop simple PHP, how to structure your programs and embed script within HTML. CHAPTER 13: PHP 2: ARRAYS, FUNCTIONS AND FORMS. Here, you learn how to further manipulate data within PHP and in the process get to grips with new functions, loop structures and the verification of data input through forms. Simple arrays to dynamic structures are discussed, along with the ability to manipulate strings through special functions. Attention is particularly given to how to enlist specific features of PHP when processing data and how these can be used to add security. CHAPTER 14: MORE ADVANCED PHP. The aim here is to provide a glimpse of the further possibilities within PHP, including cookies, sessions, objects and more advanced file handling. CHAPTER 15: NETWORK AND WEB SECURITY. The aim of this chapter is to make you aware of threats to online security that you and your users must guard against. The most common forms of attack are studied, such as viruses and worms, cross site scripting, email problems, Trojan horses, phishing and many other mechanisms. Possible solutions are also looked into, including firewalls and anti-virus software. CHAPTER 16: DATABASES. The aim of this chapter is to help you understand databases so that they can easily be utilized in your Web applications and sites. The basic idea of the database is explored, together with how well it can be linked in with server side scripting. All the basic functions are studied, together with how these can be communicated directly to the database server. CHAPTER 17: ALTERNATIVE SCRIPTING LANGUAGES. The aim of this chapter is to have a look at the various technologies available for developing Web applications. This can be useful to familiarize you with legacy code that may be met while maintaining older applications and Web sites. CHAPTER 18: FUTURE: GAINING A PERSPECTIVE. This chapter’s main focus is to acquaint the reader with the leading edge of Internet and Web technology, to give some idea of the currently active research areas and inspire interest for future study. Glossary. Sources. Index.

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Book SynopsisChampioned by the 3W Consortium, the Semantic Web is a highly significant initiative affecting the future of the World Wide Web. SEKT is a ?12 million EU project with the aim to develop and exploit the knowledge technologies that underlie Next Generation Knowledge Management.Trade Review"The authors have created an easy-to-read, exampled-based book on the semantic Web that will be useful to students, practitioners, researchers, and novices alike. I highly recommend it to all professionals with an interest in this field." (Computing Reviews, March 13, 2008) "…readers interested in developing ontologies for reasoning will get a strong foundation and direction to begin their journeys on the Semantic Web." (CHOICE, March 2007) "…an interesting, well-written computer science textbook that is well worth reading by anyone interested in the semantic Web." (Computing Reviews.com, March 2, 2007) "…a good exposition on the state of the art in semantic Web research." (Computing Reviews.com, January 17, 2007) "…a useful addition to a Semantic Web library." (www.freepint.com, 5th October 2006)Table of ContentsForeword. 1. Introduction. 1.1. Semantic Web Technologies. 1.2. The Goal of the Semantic Web. 1.3. Ontologies and Ontology Languages. 1.4. Creating and Managing Ontologies. 1.5. Using Ontologies. 1.6. Applications. 1.7. Developing the Semantic Web. References. 2. Knowledge Discovery for Ontology Construction. 2.1. Introduction. 2.2. Knowledge Discovery. 2.3. Ontology Definition. 2.4. Methodology for Semi-automatic Ontology Construction. 2.5. Ontology Learning Scenarios. 2.6. Using Knowledge Discovery for Ontology Learning. 2.7. Related Work on Ontology Construction. 2.8. Discussion and Conclusion. Acknowledgments. References. 3. Semantic Annotation and Human Language Technology. 3.1. Introduction. 3.2. Information Extraction: A Brief Introduction. 3.3. Semantic Annotation. 3.4. Applying ‘Traditional’ IE in Semantic Web Applications. 3.5. Ontology-based IE. 3.6. Deterministic Ontology Authoring using Controlled Language IE. 3.7. Conclusion. References. 4. Ontology Evolution. 4.1. Introduction. 4.2. Ontology Evolution: State-of-the-art. 4.3. Logical Architecture. 4.4. Data-driven Ontology Changes. 4.5. Usage-driven Ontology Changes. 4.6. Conclusion. References. 5. Reasoning With Inconsistent Ontologies: Framework, Prototype, and Experiment. 5.1. Introduction. 5.2. Brief Survey of Approaches to Reasoning with Inconsistency. 5.3. Brief Survey of Causes for Inconsistency in the Semantic WEB. 5.4. Reasoning with Inconsistent Ontologies. 5.5. Selection Functions. 5.6. Strategies for Selection Functions. 5.7. Syntactic Relevance-Based Selection Functions. 5.8. Prototype of Pion. 5.9. Discussion and Conclusions. Acknowledgment. References. 6. Ontology Mediation, Merging, and Aligning. 6.1. Introduction. 6.2. Approaches in Ontology Mediation. 6.3. Mapping and Querying Disparate Knowledge Bases. 6.4. Summary. References. 7. Ontologies for Knowledge Management. 7.1. Introduction. 7.2. Ontology usage Scenario. 7.3. Terminology. 7.4. Ontologies as RDBMS Schema. 7.5. Topic-ontologies versus Schema-ontologies. 7.6. Proton Ontology. 7.7. Conclusion. References. 8. Semantic Information Access. 8.1. Introduction. 8.2. Knowledge Access and the Semantic WEB. 8.3. Natural Language Generation from Ontologies. 8.4. Device Independence: Information Anywhere. 8.5. SEKTAgent. 8.6. Concluding Remarks. References. 9. Ontology Engineering Methodologies. 9.1. Introduction. 9.2. The Methodology Focus. 9.3. Past and Current Research. 9.4. Diligent Methodology. 9.5. First Lessons Learned. 9.6. Conclusion and Next Steps. References. 10. Semantic Web Services—Approaches and Perspectives. 10.1. Semantic Web Services—A Short Overview. 10.2. The WSMO Approach. 10.3. The OWL-S Approach. 10.4. The SWSF Approach. 10.5. The IRS-III Approach. 10.6. The WSDL-S Approach. 10.7. Semantic Web Services Grounding: The Link Between The SWS and Existing Web Services Standards. 10.8. Conclusions and Outlook. References. 11. Applying Semantic Technology to a Digital Library. 11.1. Introduction. 11.2. Digital Libraries: The State-of-the-art. 11.3. A Case Study: the BT Digital Library. 11.4. The Users’ View. 11.5. Implementing Semantic Technology in a Digital Library. 11.6. Future Directions. References. 12. Semantic Web: A Legal Case Study. 12.1. Introduction. 12.2. Profile of The Users. 12.3. Ontologies for Legal Knowledge. 12.4. Architecture. 12.5. Conclusions. References. 13. A Semantic Service Oriented Architecture for the Telecommunications Industry. 13.1. Introduction. 13.2. Introduction to Service Oriented Architectures. 13.3. A Semantic Service Orientated Architecture. 13.4. Semantic Mediation. 13.5. Standards and Ontologies in Telecommunications. 13.6. Case Study. 13.7. Conclusion. References. 14. Conclusion and Outlook. 14.1. Management of Networked Ontologies. 14.2. Engineering of Networked Ontologies. 14.3. Contextualizing Ontologies. 14.4. Cross Media Resources. 14.5. Social Semantic Desktop. 14.6. Applications. Index.

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Book SynopsisSee how to use Skype for secure chats and connect SkypeOut and SkypeIN.Table of ContentsForeword. Introduction. Part I: Getting Started with Skype. Chapter 1: What’s All the Hoopla about Skype? Chapter 2: Hooking Up with Skype. Chapter 3: Getting Familiar with Skype’s Interface. Part II: As You Like It: Skype Your Way. Chapter 4: Customizing Skype Options to Suit Your Style. Chapter 5: Getting Personal. Chapter 6: The Mad Chatter. Chapter 7: Skyping Eye to Eye: Skype with Video. Chapter 8: The Ins and Outs of SkypeIn and SkypeOut. Part III: Calling All Seasoned Skypers. Chapter 9: Managing Your Messages. Chapter 10: Partying On — On the Conference Line! Chapter 11: Spicing Things Up with Great Gadgets and Add-Ons. Part IV: The Professional Skyper. Chapter 12: “Skypifying” Your Business. Chapter 13: Exploring Skype Communities. Chapter 14: Skypecasting. Part V: The Part of Tens. Chapter 15: Ten Reasons Your Mom (and Other Family) Will Love Skype. Chapter 16: (Almost) Ten Ways to Promote Your Business Using Skype. Chapter 17: Ten Ways to Use Skype at School. Appendix A: Skype Multilanguage Support. Appendix B: Skype Tips and Tricks Guide. Index.

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Book SynopsisThis comprehensive textexplains the principles and practice of Web services and relates all concepts to practical examples and emerging standards. Its discussions include: Ontologies Semantic web technologies Peer-to-peer service discovery Service selection Web structure and link analysis Distributed transactions Process modelling Consistency management. Theapplication of these technologiesis clearly explainedwithin the context ofplanning, negotiation, contracts, compliance, privacy, and network policies. Thepresentation ofthe intellectual underpinnings of Web services draws from several key disciplines such as databases, distributed computing, artificial intelligence, and multi-agent systems for techniques and formalisms. Ideas from these disciplines are united in the context of Web services and service-based applications. Featuring an accompanying website and teacher's manual that includes aTable of ContentsAbout the Authors. Preface. Note to the Reader. Acknowledgments. Figures. Tables. Listings. I Basics. 1. Computing with Services. 2. Basic Standards for Web Services. 3. Programming Web Services. 4. Enterprise Architectures. 5. Principles of Service-Oriented Computing. II Description. 6. Modeling and Representation. 7. Resource Description Framework. 8. Web Ontology Language. 9. Ontology Management. III Engagement. 10. Execution Models. 11. Transaction Concepts. 12. Coordination Frameworks for Web Services. 13. Process Specifications. 14. Formal Specification and Enactment. IV Collaboration. 15. Agents. 16. Multiagent Systems. 17. Organizations. 18. Communication. V Solutions. 19. Semantic Service Solutions. 20. Social Service Selection. 21. Economic Service Selection. VI Engineering. 22. Building SOC Applications. 23. Service Management. 24. Security. VII Directions. 25. Challenge and Extensions. VIII Appendices. Appendix A: XML and XML Schema. Appendix B: URI, URN, URL and UUID. Appendix C: XML Namespace Abbreviations. Glossary. About the Authors. Bibliography. Index.

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Book SynopsisCovers tools for beginners and Web design pros Create and maintain dynamic Web sites that express your personality! Expression Web is Microsoft's latest program for designing attractive, easy-to-navigate Web sites. Design beginners will love this book's plain-English explanations on how to set up a new site and create Web pages.Table of ContentsIntroduction. Part I: Getting Started with Expression Web. Chapter 1: Creating a Web Site with Expression Web. Chapter 2: Working with Web Pages. Part II: Coaxing Content onto the Page. Chapter 3: Just the Text, Ma’am. Chapter 4: Getting Around with Hyperlinks. Chapter 5: Graphically Speaking. Chapter 6: Forms for Any Purpose. Part III: Great Design Doesn’t Have to Be Difficult. Chapter 7: Using Styles to Gussy Up Your Content. Chapter 8: Putting Page Elements in Their Place. Chapter 9: External Style Sheets and CSS Code. Chapter 10: Tables for Data (And Layout, If You Must). Chapter 11: Streamlining Sites with Dynamic Web Templates. Part IV: Going Live and Keeping House. Chapter 12: Making Your Worldwide Debut. Chapter 13: Web Site Management. Chapter 14: Getting Cozy with Code. Part V: The Part of Tens. Chapter 15: Ten Cool Gizmos for Your Web Site. Chapter 16: Ten Essential Resources for Web Designers. Bonus Online Material. Chapter 17: Ten Ways to Make Your Web Site Better, Even Before You Begin. Chapter 18: Ten Ways to Drag a Site Out of the Stone Age. Index.

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Book SynopsisKnowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.Table of ContentsForeword xv Introduction xxvii Part I The Changing Landscape of Marketing Online 1 Chapter 1 The Big Picture 3 New Marketing Trends 4 The Consumer Revolution 5 The Shift from Offline to Online Marketing 8 Instant Brand Building (and Destruction) 10 Rich Media and Infinite Variety 12 The Analysis Mandate 13 ROI Marketing 14 Innovation 15 Some Final Thoughts 16 Chapter 2 Performance Marketing 17 Data vs. Design 18 Web Design Today 18 The Web Award Fallacy 19 When Visual Design Goes Wrong 19 Where Data Goes Wrong 21 Performance-Driven Design: Balancing Logic and Creativity 22 Case Study: Dealing with Star Power 23 Case Study: Forget Marketing at All 24 Recap 25 Part II Shifting to a Culture of Analysis 27 Chapter 3 What “Culture of Analysis” Means 29 What Is a Data-Driven Organization? 30 Data-Driven Decision Making 31 Dynamic Prioritization 32 Perking Up Interest in Web Analytics 34 Establishing a Web Analytics Steering Committee 34 Starting Out Small with a Win 35 Empowering Your Employees 36 Managing Up 36 Impact on Roles beyond the Analytics Team 37 Cross-Channel Implications 40 Questionnaire: Rating Your Level of Data Drive 41 Recap 42 Chapter 4 Avoiding Stumbling Points 43 Do You Need an Analytics Intervention? 44 Analytics Intervention Step 1: Admitting the Problem 44 Analytics Intervention Step 2: Admit That You Are the Problem 46 Analytics Intervention Step 3: Agree That This Is a Corporate Problem 47 The Road to Recovery: Overcoming Real Gaps 48 Issue #1: Lack of Established Processes and Methodology 49 Issue #2: Failure to Establish Proper KPIs and Metrics 49 Issue #3: Data Inaccuracy 50 Issue #4: Data Overload 52 Issue #5: Inability to Monetize the Impact of Changes 53 Issue #6: Inability to Prioritize Opportunities 54 Issue #7: Limited Access to Data 54 Issue #8: Inadequate Data Integration 55 Issue #9: Starting Too Big 56 Issue #10: Failure to Tie Goals to KPIs 57 Issue #11: No Plan for Acting on Insight 58 Issue #12: Lack of Committed Individual and Executive Support 58 Recap 59 Part III Proven Formula for Success 61 Chapter 5 Preparing to Be Data-Driven 63 Web Analytics Methodology 64 The Four Steps of Web Analytics 65 Defining Business Metrics (KPIs) 65 Reports 66 Analysis 67 Optimization and Action 67 Results and Starting Again 68 Recap 68 Chapter 6 Defining Site Goals, KPIs, and Key Metrics 71 Defining Overall Business Goals 72 Defining Site Goals: The Conversion Funnel 73 Awareness 73 Interest 73 Consideration 74 Purchase 74 Website Goals and the Marketing Funnel 74 Understanding Key Performance Indicators (KPIs) 75 Constructing KPIs 76 Creating Targets for KPIs 79 Common KPIs for Different Site Types 80 E-Commerce 80 Lead Generation 82 Customer Service 83 Content Sites 85 Branding Sites 87 Recap 88 Chapter 7 Monetizing Site Behaviors 89 The Monetization Challenge 90 Case Study: Monetization and Motivation 90 Web-Monetization Models 93 Top 10 Ways Monetization Models Can Help Your Company 94 How to Create Monetization Models 95 Assembling a Monetization Model 97 Monetization Models for Different Site Types and Behaviors 100 E-Commerce Opportunity 100 Lead Generation 102 Customer Service 104 Ad-Supported Content Sites 106 Recap 108 Chapter 8 Getting the Right Data 109 Primary Data Types 110 Warning: Avoid Data Smog 110 Behavioral Data 111 Attitudinal Data 112 Balancing Behavioral and Attitudinal Data 112 Competitive Data 113 Secondary Data Types 116 Customer Interaction and Data 116 Third-Party Research 117 Usability Benchmarking 117 Heuristic Evaluation and Expert Reviews 118 Community Sourced Data 119 Leveraging These Data Types 120 Comparing Performance with Others 120 What Is a Relative Index? 122 Examples of Relative Indices 122 Customer Engagement 123 Methodology: Leveraging Indices across Your Organization 124 Case Study: Leveraging Different Data Types to Improve Site Performance 126 Recap 128 Chapter 9 Analyzing Site Performance 129 Analysis vs. Reporting 130 Don’t Blame Your Tools 131 Examples of Analysis 132 Analyzing Purchasing Processes to Find Opportunities 132 Analyzing Lead Processes to Find Opportunities 135 Understanding What Onsite Search Is Telling You 136 Evaluating the Effectiveness of Your Home Page 138 Evaluating the Effectiveness of Branding Content: Branding Metrics 138 Evaluating the Effectiveness of Campaign Landing Pages 140 Segmenting Traffic to Identify Behavioral Differences 142 Segmenting Your Audience 142 Case Study: Segmenting for a Financial Services Provider 143 Analyzing Drivers to Offline Conversion 144 Tracking Online Partner Handoffs and Brick-And-Mortar Referrals 144 Tracking Offline Handoffs to Sales Reps 144 Tracking Visitors to a Call Center 145 Delayed Conversion 146 Tracking Delayed Conversion 146 Reporting in a Timely Manner 147 Recap 147 Chapter 10 Prioritizing 149 How We Prioritize 150 The Principles of Dynamic Prioritization 150 Traditional Resource Prioritization 151 Dynamic Prioritization 152 Dynamic Prioritization Scorecard 154 Dynamic Prioritization in Action 154 Forecasting Potential Impact 155 Comparing Opportunities 157 Moving Your Company Toward Dynamic Prioritization 157 Overcoming Common Excuses 158 Conclusion 159 Recap 160 Chapter 11 Moving from Analysis to Site Optimization 161 Testing Methodologies and Tools 162 A/B Testing 162 A/B/n Testing 162 Multivariate Tests 162 How to Choose a Test Type 163 Testing Tools 164 What to Test 164 Prioritizing Tests 166 Creating a Successful Test 167 Understanding Post-Test Analysis 168 Optimizing Segment Performance 168 Example One: Behavior-Based Testing 169 Example Two: Day-of-the-Week Testing 169 Planning for Optimization 169 Budgeting for Optimization 170 Skills Needed for a Successful Optimization Team 171 Overcoming IT Doubts 173 IT Doesn’t Understand the Process 174 Testing Prioritization 174 Lack of Executive Support 174 Learning from Your Successes and Mistakes 175 Learning from the Good and the Bad 175 A Quick Way Up the Learning Curve 176 Spreading the Word 176 Test Examples 176 Price 177 Promotional 178 Message 179 Page Layout 180 New Site Launches or New Functionality 180 Site Navigation and Taxonomy 181 Recap 182 Chapter 12 Agencies 185 Why Use an Agency at All? 186 Finding an Agency 187 Creating an RFP 188 Introduction and Company Background 189 Scope of Work and Business Goals 191 Timelines 193 Financials 194 The Rest of the RFP: Asking the Right Questions 195Mutual Objective: Success 196 Doing the Work 198 The Secret Agency Sauce 199 Recap 200 Chapter 13 The Creative Brief 201 What Is a Creative Brief? 202 The Brief 202 Components of a Data-Driven Brief 203 Creative Brief Metrics 203 Analytics and Creativity 205 The Iterative Design Cycle 206 A Sample Creative Brief 206 Creative Brief: Robotwear.Com 206 Recap 210 Chapter 14 Staffing and Tuning Your Web Team 211 Skills That Make a Great Web Analyst 212 Technical vs. Interpretive Expertise 212 Key Web Analyst Skills 213 The Roles of the Web Analyst 214 Building Your Web-Analytics Team: Internal and External Teams 215 Estimating Your Cost 215 Key Analytics Positions 216 Expanding the Circle of Influence 217 Internal vs. External Teams 217 Education and Training for Web Analysts 219 Web Analytics Association 219 Conferences 219 University of British Columbia Courses 220 Message Boards 220 ClickZ and Other Online Media 220 Blogs 220 Web Analytics Wednesdays 220 Vendor Training 221 Agency Partners 221 Hands-on Experience 221 Recap 221 Chapter 15 Partners 223 When to Choose an Analytics Tool Vendor 224 Methodology for Selecting a Tool 225 Selecting a Review Committee 225 Establishing a Timeline 226 Criteria to Review and Select Vendors 226 10 Questions to Ask Web Analytics Vendors 228 Comparing to Free Tools 229 ASP or Software Version 229 Data Capture 230 Total Cost of Ownership 230 Support 231 Data Segmentation 232 Data Export and Options 232 Data Integration 233 The Future 233 References 234 Recap 234 Conclusion 235 Appendix:Web Analytics “Big Three” Definitions 237 How We Define Terms 238 Definition Framework Overview 239 Term: Unique Visitors 239 Term: Visits/Sessions 240 Term: Page Views 240 Index 243

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Book SynopsisThe complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structuTable of Contents1 The Art and Science of PPC Advertising. 2 How the PPC Machine Works. 3 Core PPC Skills and Objectives. 4 Month 1 — Research Keywords and Establish Campaign Structure. 5 Month 2 — Create Great PPC Ads. 6 Month 3 — Design Effective Landing Pages. 7 Month 4 — Advertise on the Content Network. 8 Month 5 — Launch Your Campaign. 9 Month 6 — Optimize Your Campaign. 10 Month 7 — Test Ads Using Advanced Techniques. 11 Month 8 — Test and Optimize Landing Pages. 12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!

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Book SynopsisThis book is a second edition, updated and expanded toexplain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web''s services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.Trade Review"This book is a second edition, updated and expanded to explain the technologies that help us find information on the web . . . this book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies". (MyCFO, 29 November 2010) "This book is a second edition, updated and expanded to explain the technologies that help us find information on the web". (Business It Business Net, 29 November 2010)Table of ContentsPREFACE. LIST OF FIGURES. CHAPTER 1 INTRODUCTION. 1.1 Brief Summary of Chapters. 1.2 Brief History of Hypertext and the Web. 1.3 Brief History of Search Engines. CHAPTER 2 THE WEB AND THE PROBLEM OF SEARCH. 2.1 Some Statistics. 2.2 Tabular Data Versus Web Data. 2.3 Structure of the Web. 2.4 Information Seeking on the Web. 2.5 Informational, Navigational, and Transactional Queries. 2.6 Comparing Web Search to Traditional Information Retrieval. 2.7 Local Site Search Versus Global Web Search. 2.8 Difference Between Search and Navigation. CHAPTER 3 THE PROBLEM OF WEB NAVIGATION. 3.1 Getting Lost in Hyperspace and the Navigation Problem. 3.2 How Can the Machine Assist in User Search and Navigation. 3.3 Trails Should be First Class Objects. 3.4 Enter Markov Chains and Two Interpretations of Its Probabilities. 3.5 Conflict Between Web Site Owner and Visitor. 3.6 Conflict Between Semantics of Web Site and the Business Model. CHAPTER 4 SEARCHING THE WEB. 4.1 Mechanics of a Typical Search. 4.2 Search Engines as Information Gatekeepers of the Web. 4.3 Search Engine Wars, is the Dust Settling? 4.4 Statistics from Studies of Search Engine Query Logs. 4.5 Architecture of a Search Engine. 4.6 Crawling the Web. 4.7 What Does it Take to Deliver a Global Search Service? CHAPTER 5 HOW DOES A SEARCH ENGINE WORK. 5.1 Content Relevance. 5.2 Link-Based Metrics. 5.3 Popularity-Based Metrics. 5.4 Evaluating Search Engines. CHAPTER 6 DIFFERENT TYPES OF SEARCH ENGINES. 6.1 Directories and Categorization of Web Content. 6.2 Search Engine Advertising. 6.3 Metasearch. 6.4 Personalization. 6.5 Question Answering (Q&A) on the Web. 6.6 Image Search. 6.7 Special Purpose Search Engines. CHAPTER 7 NAVIGATING THE WEB. 7.1 Frustration in Web Browsing and Navigation. 7.2 Navigation Tools. 7.3 Navigational Metrics. 7.4 Web Data Mining. 7.5 The Best Trail Algorithm. 7.6 Visualization that Aids Navigation. 7.7 Navigation in Virtual and Physical Spaces. CHAPTER 8 THE MOBILE WEB. 8.1 The Paradigm of Mobile Computing. 8.2 Mobile Web Services. 8.3 Mobile Device Interfaces. 8.4 The Navigation Problem in Mobile Portals. 8.5 Mobile Search. CHAPTER 9 SOCIAL NETWORKS. 9.1 What is a Social Network? 9.2 Social Network Analysis. 9.3 Peer-to-Peer Networks. 9.4 Collaborative Filtering. 9.5 Weblogs (Blogs). 9.6 Power-Law Distributions in the Web. 9.7 Searching in Social Networks. 9.8 Social Tagging and Bookmarking. 9.9 Opinion Mining. 9.10 Web 2.0 and Collective Intelligence. CHAPTER 10 THE FUTURE OF WEB SEARCH AND NAVIGATION. BIBLIOGRAPHY. INDEX.

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Book SynopsisA logical, straightforward approach to learning the C# language C# is a complicated programming language for building .NET-connected software for Microsoft Windows, the Web, and a wide range of devices. The friendly All-in-One For Dummies format is a perfect way to present it. Each minibook is a self-contained package of necessary information, making it easy to find what you''re looking for. Upgrades in C# 2010 include the ability to build Windows 7 applications and compatibility with Python and Ruby. C# is a somewhat complex programming language for building .NET-connected software for Microsoft Windows, the Web, and other devices Beginning C# programmers will appreciate how the All-in-One format breaks the topic into minibooks, each one addressing a key body of information Minibooks include creating your first C# program, Windows 7 programming, basic C# programming, object-based programming, object-oriented programming, Windows Table of ContentsIntroduction. Book I: Basics of C# Programming. Chapter 1: Creating Your First C# Console Application. Chapter 2: Living with Variability — Declaring Value-Type Variables. Chapter 3: Pulling Strings. Chapter 4: Smooth Operators. Chapter 5: Getting Into the Program Flow. Chapter 6: Lining Up Your Ducks with Collections. Chapter 7: Stepping through Collections. Chapter 8: Buying Generic. Chapter 9: Some Exceptional Exceptions. Book II: Object-Oriented C# Programming. Chapter 1: Object-Oriented Programming: What’s It All About? Chapter 2: Showing Some Class. Chapter 3: We Have Our Methods. Chapter 4: Let Me Say This about this. Chapter 5: Holding a Class Responsible. Chapter 6: Inheritance: Is That All I Get? Chapter 7: Poly-what-ism? Chapter 8: Interfacing with the Interface. Chapter 9: Delegating Those Important Events. Chapter 10: Can I Use Your Namespace in the Library? Book III: Designing for C#. Chapter 1: Writing Secure Code. Chapter 2: Accessing Data. Chapter 3: Fishing the FileStream. Chapter 4: Accessing the Internet. Chapter 5: Creating Images. Book IV: A Tour of Visual Studio. Chapter 1: Getting Started with Visual Studio. Chapter 2: Using the Interface. Chapter 3: Customizing Visual Studio. Chapter 4: Transforming Text Templates. Book V: Windows Development with WPF. Chapter 1: Introducing WPF. Chapter 2: Understanding the Basics of WP. Chapter 3: Data Binding in WPF. Chapter 4: Practical WPF. Book VI: Web Development with ASP.NET. Chapter 1: Looking at How ASP.NET Works with C#. Chapter 2: Building Web Applications. Chapter 3: Controlling Your Development Experience. Chapter 4: Leveraging the .NET Framework. Chapter 5: Digging into Web Construction. Book VII: Service-Oriented Development. Chapter 1: Getting Acquainted with Web Services. Chapter 2: Building Web Services with ASMX. Chapter 3: Building Web Services with WCF. Chapter 4: Building Web Services with ReST. Book VIII: New Features in C# 4.0. Chapter 1: Programming Dynamically! Chapter 2: Improving Productivity with Named and Optional Parameters. Chapter 3: Helping Out with Interop. Chapter 4: Revising Generics. Index.

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Book SynopsisBetfair is the world's leading online betting exchange. Launched in 2000, its annual revenues reached 145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched. The services Betfair offer have also expanded, including a telephone betting operation and new games including poker, blackjack and baccarat. This is the definitive insider's guide to playing and winning on Betfair. Written by Betfair insiders it gives you the full picture of how Betfair works; it explains the terms and jargon, helps you get started on the site, introduces every type of play including poker and the Betfair Casino - and offers tips and insider know-how that both newcomers seasoned Betfair punters can use to maximise returns.Table of ContentsIntroduction 1 Part I: Starting Out 7 Chapter 1: Introducing Betfair 9 Chapter 2: Starting Out with the Essentials 17 Chapter 3: Managing Your Account 27 Chapter 4: Choosing Your Market 39 Part II: Let’s Get Betting 51 Chapter 5: Placing Your First Bet 53 Chapter 6: Doing the Maths 65 Chapter 7: Betting In-Play 73 Chapter 8: Using Betfair Starting Price 85 Chapter 9: Poker, Games, and Casino 91 Part III: Getting Serious 97 Chapter 10: Finding Information 99 Chapter 11: Low-Risk Betting: Trading 103 Chapter 12: Low-Risk Betting: Arbing 117 Chapter 13: Going Pro 123 Chapter 14: Controlling Your Gambling 139 Part IV: The Part of Tens 145 Chapter 15: Ten Common Mistakes to Avoid 147 Chapter 16: Ten Top Tips 153 Chapter 17: Ten Sporting Information Sources 159 Chapter 18: Ten (or So) Most Amazing Markets 165 Chapter 19: Ten Betfair Firsts 173 Appendix: Glossary 179 Index 183

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Book SynopsisThis revised edition of the bestselling Genealogy Online For Dummies provides readers with all the expert advice they'll need to create a complete and detailed family tree using the Internet.Trade Review'...brilliant resource for researchers, packed with useful information...a quick-and-easy reference guide.' (Family History Monthly, April 2010).Table of ContentsIntroduction 1 Part I: Starting at the Roots 9 Chapter 1: Laying the Groundwork and Planning Ahead 11 Chapter 2: Fine-Tuning Your Organisational and Preservation Skills 31 Part II: Focusing on Your Ancestors 43 Chapter 3: Tracking Down an Ancestor: What’s in a Name? 45 Chapter 4: Locating Your Ancestors (Geographically Speaking) 69 Part III: Rooting Around in the Past 85 Chapter 5: Basic Genealogical Resources in the UK 87 Chapter 6: Digging Deeper into Your Family’s Past 125 Chapter 7: Looking Offline: Further Research Sources in the UK 143 Part IV: Share and Share Alike 165 Chapter 8: Storing and Organising Information on Your Computer 167 Chapter 9: Coordinating Your Attack: Getting Help from Other Researchers 183 Chapter 10: Sharing Your Wealth Online 195 Chapter 11: Creating a Place to Call Home 207 Part V: The Part of Tens 221 Chapter 12: Ten (Or So) Handy Databases 223 Chapter 13: Ten Things to Remember When Designing Your Genealogical Website 227 Chapter 14: Ten (Or So) Sites That Offer Help 235 Appendix: A Glossary of Terms 239 Index 253

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Book SynopsisThis text provides a technical history of the development of GSM (Global System for Mobile Communication) standards and the early evolution of UMTS (Univerisal Mobile Telecommunicaitons System). It presents background information and descriptions of the technical features of the GSM standards.Trade Review"a useful source of reference" (World Surface Coatings Abstracts, January 2002) "The author has done GSM industry a great service with this book-without it in twenty years time no one would remember anything about the early days of GSM." (GSM Daily)Table of ContentsGSM's Achievements (Friedhelm Hillebrand). The Agreement on the Concepts and the Basic Parameter of the GSM Standard (Mid-1982 to Mid-1987) (Thomas Haug, Philippe Dupuis and Stephen Temple). The Detailed Specification Work Leading to the GSM Phase 1 Standard used for the Opening of Service (1987-1991) (Thomas Haug). Consolidating GSM Phase 1 and Evolving the Services and System Features to GSM Phase 2 in ETSI SMG (1992-1995) (Philippe Dupuis). Evolving the Services and System features to Generation 2.5 by the GSM Phase 2+ Program (1993-2000) (Phillipe Dupuis, Friedhelm Hillebrand and Ansgar Bergmann). GSM Goes to North America (Don Zelmer). The UMTS Related Work of the European Commsiions, UMTS Taskforce, UMTS Forum and GSM Association (Joao da Silva, Ruprecht Niepold, Bosco Fernandez, Thomas Beijer and Josef Huber). The UMTS Standardisation Work in ETSI (Philippe Dupuis and Friedhelm Hillebrand). The Third Generation Partnership Project (3GPP) (Karl Heinz Rosenbrock and Niels P.S. Andersen). Services and Services' Capabilities (Friedhelm Hillebrand and Alan Cox). System Architecture Evolution (Michel Mouly). Radio Aspects (Didier Verhulst and Michael Färber). The Subscriber Identity Module: Past, Present anf Future (Klaus Vedder). Voice Codes (Kari Järvinen). Security Aspects (Mike Walker and Timothy Wright). Short Message and Data Service (Friedhelm Hillebrand, Kevin Holley, Wolfgang Roth and Jürgen Baumann). Mobile Stations Type Appproval (Remi Thomas and David Barnes). Operations and Maintenance (Gisela Hertel). Professional Technical Support and its Evolution (Bernard Mallinder, Ansgar Bergmann and Adrian Scrase). Working Methods and their Evolution (Ansgar Bergmann). The Contributions of the GSM Association (Renzo Failli, George Schmitt, Arne Foxman, Petter Bliksrud, Armin Toepfer, Michael Giessler and Neil Lilly). GSM and UMTS Acceptance in the World (Friedhelm Hillebrand and Bernd Eylert). GSM Success Factors (Friedhelm Hillebrand). Appendices. Index. List of Authors.

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Book SynopsisInternet based applications are the emerging major source of traffic for wireless networks. Soon we will all be able to access the Internet from our mobile phones, PDAs, hand--held devices, etc. This book describes the networking technologies that will enable the seamless transmission of data to us, wherever we are.Trade Review"...excellent text book style...essential reading for those interested in or studying the topic..." (TelecomWorldWire, 25 June 2003) "...an excellent addition to the literature on the wireless mobile Internet...a must-read for seasoned professionals and also for those who are new to the subject...." (Computing Reviews) "...easy-to-read reference text is essential reading for those interested in or studying the topic..." (M2 Best Books, 25 June 2003) "...a survival guide that helps introduce us to issues related to providing Internet networking for wireless mobile terminals..." (IEEE Communications Magazine, Dec 2003)Table of ContentsPreface. Acknowledgements. PART I: THE WIRELESS INTERNET. An Introduction to Wireless Mobile Internet. Wireless Cellular Data Networks. Cellular Mobile Networks. Mobile Networks of the Future. PART II: FUNDAMENTAL TOPICS IN WIRELESS IP. Quality of Service in a Mobile Environment. Traffic Modeling for Wireless IP. Traffic Management for Wireless IP. Mobility in Cellular Networks. Transport Protocols for Wireless IP. Internet Protocol for Wireless IP. PART III: ADVANCED TOPICS IN WIRELESS IP. Internet Perspectives on Wireless IP. Mobile Ad Hoc Networks and Future Challenges. Satellites in Wireless IP. Acronyms. Index. About the Author.

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Book SynopsisWith the current changes driven by the expansion of the World Wide Web, this book uses a different approach from other books on the market: it applies ontologies to electronically available information to improve the quality of knowledge management in large and distributed organizations.Table of ContentsForeword. Biographies. List of Contributors. Acknowledgments. Introduction (J. Davies, et al.). OIL and DAML+OIL: Ontology Languages for the Semantic Web (D. Fensel, et al.). A Methodology for Ontology-based Knowledge Management (Y. Sure and R. Studer). Ontology Management: Storing, Aligning and Maintaining Ontologies (M. Klein, et al.). Sesame: A Generic Architecture for Storing and Querying RDF and RDF Schema (J. Broekstra, et al.). Generating Ontologies for the Semantic Web: OntoBuilder (R. Engels and T. Lech). OntoEdit: Collaborative Engineering of Ontologies (Y. Sure, et al.). QuizRDF: Search Technology for the Semantic Web (J. Davies, et al.). Spectacle (C. Fluit, et al.). OntoShare: Evolving Ontologies in a Knowledge Sharing System (J. Davies, et al.). Ontology Middleware and Reasoning (A. Kiryakov, et al.). Ontology-based Knowledge Management at Work: The Swiss Life Case Studies (U. Reimer, et al.). Field Experimenting with Semantic Web Tools in a Virtual Organization (V. Iosif, et al.). A Future Perspective: Exploiting Peer-to-Peer and the Semantic Web for Knowledge Management (D. Fensel, et al.). Conclusions: Ontology-driven Knowledge Management - Towards the Semantic Web? (J. Davies, et al.). References. Index.

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Book SynopsisDespite its haphazard growth, the Web hides powerful underlying regularities -- from the organization of its links to the patterns found in its use by millions of users. Probabilistic modelling allows many of these regularities to be predicted on the basis of theoretical models based on statistical methodology.Trade Review"…I congratulate the authors on a very well-researched and well-written publication." (Technometrics, August 2004, Vol. 46, No. 3) “…fascinating …I highly recommend this book…” (Short Book Reviews, August 2004) “…a very well-researched and well-written publication.” (Technometrics, August 2004) Table of ContentsPreface. 1 Mathematical Background. 1.1 Probability and Learning from a Bayesian Perspective. 1.2 Parameter Estimation from Data. 1.3 Mixture Models and the Expectation Maximization Algorithm. 1.4 Graphical Models. 1.5 Classification. 1.6 Clustering. 1.7 Power-Law Distributions. 1.8 Exercises. 2 Basic WWW Technologies. 2.1 Web Documents. 2.2 Resource Identifiers: URI, URL, and URN. 2.3 Protocols. 2.4 Log Files. 2.5 Search Engines. 2.6 Exercises. 3 Web Graphs. 3.1 Internet and Web Graphs. 3.2 Generative Models for the Web Graph and Other Networks. 3.3 Applications. 3.4 Notes and Additional Technical References. 3.5 Exercises. 4 Text Analysis. 4.1 Indexing. 4.2 Lexical Processing. 4.3 Content-Based Ranking. 4.4 Probabilistic Retrieval. 4.5 Latent Semantic Analysis. 4.6 Text Categorization. 4.7 Exploiting Hyperlinks. 4.8 Document Clustering. 4.9 Information Extraction. 4.10 Exercises. 5 Link Analysis. 5.1 Early Approaches to Link Analysis. 5.2 Nonnegative Matrices and Dominant Eigenvectors. 5.3 Hubs and Authorities: HITS. 5.4 PageRank. 5.5 Stability. 5.6 Probabilistic Link Analysis. 5.7 Limitations of Link Analysis. 6 Advanced Crawling Techniques. 6.1 Selective Crawling. 6.2 Focused Crawling. 6.3 Distributed Crawling. 6.4 Web Dynamics. 7 Modeling and Understanding Human Behavior on the Web. 7.1 Introduction. 7.2 Web Data and Measurement Issues. 7.3 Empirical Client-Side Studies of Browsing Behavior. 7.4 Probabilistic Models of Browsing Behavior. 7.5 Modeling and Understanding Search Engine Querying. 7.6 Exercises. 8 Commerce on the Web: Models and Applications. 8.1 Introduction. 8.2 Customer Data on theWeb. 8.3 Automated Recommender Systems. 8.4 Networks and Recommendations. 8.5 Web Path Analysis for Purchase Prediction. 8.6 Exercises. Appendix A: Mathematical Complements. A.1 Graph Theory. A.2 Distributions. A.3 Singular Value Decomposition. A.4 Markov Chains. A.5 Information Theory. Appendix B: List of Main Symbols and Abbreviations. References. Index.

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Book SynopsisPresents the design of a Global Mobile Broadband System (GMBS) based on results of the IST Project SUITED. This book could be viewed as a case study, in which many of the concepts in mobility solution, network design techniques and Internet technologies are presented.Table of ContentsPreface. 1. Introduction. 2. Multi-Segment Access Network. 3. GMBS Multi-Mode Terminal. 4. Service Requirements. 5. End-to-End Qquality of Service Support. 6. Mobility Support. 7. Network Protocol Design. 8. Performance Validation. Appendix A: Related Publications. Index.

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Book SynopsisWhen the web transitioned from a publishing to an interactive e--commerce medium, standardised web--browsers entered widespread use and developers were able to rely on a relatively stable client component.Table of ContentsPreface xi 1 Introduction 1 1.1 Servers on the Internet 2 1.2 Serving static hypertext 6 1.3 Serving dynamically generated hypertext 8 1.4 Forms and CGI 11 1.5 A CGI program and examples 18 1.6 Client-side scripting 29 Exercises 32 Practical 32 Short answer questions 32 Explorations 33 2 HTTP 35 2.1 Requests and responses 36 2.1.1 Requests 38 2.1.2 Responses 40 2.2 Authorization 41 2.3 Negotiated content 43 2.4 State in a stateless protocol 44 Exercises 45 Short answer questions 45 Explorations 45 3 Apache 47 3.1 Apache’s processes 48 3.2 Apache’s modules 51 3.3 Access controls 54 3.4 Logs 58 3.5 Generation of dynamic pages 61 3.6 Apache: installation and configuration 64 3.6.1 Basic installation and testing 64 3.6.2 The httpd.conf configuration file 67 Exercises 71 Practical 71 Short answer questions 75 Explorations 76 4 IP and DNS 77 4.1 IP addresses 78 4.2 IP addresses and names 81 4.3 Name resolution 84 4.4 BIND 86 Exercises 89 Practical 89 Short answer questions 90 Explorations 90 5 Perl 91 5.1 Perl’s origins 92 5.2 Running Perl, and the inevitable ‘Hello World’ program 93 5.3 Perl language 94 5.3.1 Scalar variables 95 5.3.2 Control structures 98 5.4 Perl core functions 101 5.5 ’CS1’ revisited: simple Perl programs 103 5.5.1 Burgers 103 5.5.2 ls -l 105 5.6 Beyond CS1: lists and arrays 108 5.6.1 Basics of lists 108 5.6.2 Two simple list examples 112 5.7 Subroutines 118 5.8 Hashes 120 5.9 An example using a hash and a list 122 5.10 Files and formatting 123 5.11 Regular expression matching 126 5.11.1 Basics of regex patterns 128 5.11.2 Finding ‘what matched?’ and other advanced features 131 5.12 Perl and the OS 136 5.12.1 Manipulating files and directories 137 5.12.2 Perl: processes 140 5.12.3 A ‘systems programming’ example 143 5.13 Networking 150 5.14 Modules 153 5.15 Databases 154 5.15.1 Basics 154 5.15.2 Database example 158 5.16 Perl: CGI 163 5.16.1 ’Roll your own’ CGI code 164 5.16.2 Perl: CGI module(s) 171 5.16.3 Security issues and CGI 173 Exercises 174 Practical 174 Short answer questions 180 Explorations 181 6 PHP4 183 6.1 PHP4’s origins 183 6.2 PHP language 187 6.2.1 Simple variables and data types 187 6.2.2 Operators 191 6.2.3 Program structure and flow control 191 6.2.4 Functions 193 6.3 Simple examples 194 6.4 Multi-page forms 198 6.5 File uploads 207 6.6 Databases 216 6.7 GD graphics library 227 6.8 State 238 Exercises 248 Practical 248 Short answer questions 257 Explorations 257 7 Java Servlets 259 7.1 Servlet overview 259 7.2 A first servlet example 261 7.2.1 Form and servlet code 263 7.2.2 Installation, Compilation, Deployment 265 7.2.3 web.xml deployment files 268 7.3 Sun’s servlet-related classes 269 7.4 Web application example: ‘Membership’ 276 7.5 Client state and sessions 290 7.6 Images 304 7.7 Security features 306 Exercises 328 Practical 328 Short answer questions 336 Explorations 336 Contents vii 8 JSP: Java Server Pages 337 8.1 JSP overview 337 8.2 The ‘Guru’ – a JSP example 340 8.2.1 The scriptlet Guru 340 8.2.2 The tagged Guru 343 8.3 Membership example 344 8.4 JSP: page contents 352 8.4.1 JSP directives 354 8.4.2 jsp: tag library 355 8.5 Servlet, bean and JSP examples 356 8.6 Tag libraries 368 8.6.1 Defining a simple customized action tag 369 8.6.2 Using tag libraries 373 Exercises 375 Practical 375 Short answer questions 379 Explorations 380 9 XML 381 9.1 XML overview 381 9.2 XML and friends 384 9.3 XSL, XSLT and XML display 391 9.4 XML and XSL generating WML 403 9.5 Simple API for XML 412 9.6 DOM – the Document Object Model 422 Exercises 428 Practical 428 Short answer questions 432 Explorations 433 10 Enterprise Java 435 10.1 EJB background 437 10.1.1 Smart beans in smarter containers 437 10.1.2 Distributed objects 438 10.2 EJB basics 441 10.2.1 Servers, containers and beans 441 10.2.2 The life of a bean 444 10.2.3 Classes and interfaces 444 10.2.4 EJB clients and EJB deployment 446 10.3 Session bean examples 447 10.3.1 Stateless server 447 10.3.2 Stateful server 453 10.4 An Entity bean 456 10.5 Real-world EJB 470 Exercises 485 Practical 485 Short answer questions 485 Explorations 485 11 Future technologies? 487 11.1 (Lack of) Speed kills 487 11.2 Personal internet presence 489 11.3 Peer-to-peer 490 11.4 ... and on to ‘Web Services’ 492 11.4.1 The existing world of distributed objects 492 11.4.2 Steps towards a future world of distributed objects 495 11.4.3 UDDI, WSDL and SOAP 498 11.4.4 Web service promises 509 Exercises 512 Explorations 512 Appendices A Minimalist guide to HTML and JavaScript 515 B Active Server Pages: ASP (scripting) 549 C .NET 573 Index 601

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Book SynopsisThere is no shortage of strategic reasons for taking partnering seriously in today''s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world. A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. -Dr Charles Hampden-Turner, Cambridge University, Judge Institute of Management Studies Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boTrade Review"...a well presented book with an important message..." (Long Range Planning, June 2006)Table of ContentsList of Figures, Tables and Boxes. Acknowledgements Introduction. 1: A New Kind of Enterprise. 2: A New Language for Partnering. 3: Searching for Fit. 4: Living with Difference. 5: Exploring Common Ground. 6: Trading in 'Common' Sense. 7: Someone at the Helm. 8: On Trust and Conflict. Afterword: The Dos and Don'ts of Effective Business Partnerships. Appendix A: To Acquire or Not to Acquire—That is the Question. Appendix B: Partnering Grid Self-Assessment. Appendix C: Partnering Objectives Assessment. Author Biographies. Index.

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Book SynopsisThe indispensable introductory reference guide to HTML, XHTML and CSS Even though new technologies enable people to do much more with the Web, in the end HTML, XHTML and CSS are still at the root of any Web site.Trade ReviewThis is the perfect book for beginners in web development and will show you everything you need to know to get started (YoctoCon.com, July 2012)Table of ContentsForeword xix Introduction 1 Part I: Getting to Know (X)HTML and CSS 7 Chapter 1: The Least You Need to Know about HTML, CSS, and the Web 9 Chapter 2: Creating and Viewing a Web Page 31 Chapter 3: Proper Planning Prevents Poor Page Performance 43 Part II: Formatting Web Pages with (X)HTML 61 Chapter 4: Creating (X)HTML Document Structure 63 Chapter 5: Text and Lists 73 Chapter 6: Linking to Online Resources 91 Chapter 7: Finding and Using Images 105 Part III: Taking Precise Control over Web Pages and Styles 119 Chapter 8: Deprecated (X)HTML Markup 121 Chapter 9: Introducing Cascading Style Sheets 129 Chapter 10: Using Cascading Style Sheets 147 Chapter 11: Getting Creative with Colors and Fonts 169 Part IV: Scripting and (X)HTML 189 Chapter 12: Top 20 CSS Properties191 Chapter 13: Scripting Web Pages 211 Chapter 14: Working with Forms 221 Chapter 15: Bring the Best of the Web to Your Web Site 251 Chapter 16: Fun with Client-Side Scripts265 Chapter 17: Content Management Systems 279 Part V: The Future of (X)HTML 291 Chapter 18: Mobile Web Design 293 Chapter 19: Party On with HTML5 305 Chapter 20: CSS3 325 Part VI: The Part of Tens 343 Chapter 21: Ten HTML Do's and Don'ts 345 Chapter 22: Ten Ways to Exterminate Web Bugs 353 Chapter 23: Ten Cool HTML Tools and Technologies 361 Appendix A: Twitter Supporters 373 Index 377

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Book SynopsisThe fun and friendly guide to the world's most popular online learning management system Modular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educators and their audience.Table of ContentsIntroduction. Part I: Getting Started with Moodle. Chapter 1: Discovering Moodle and What You Can Do. Chapter 2: Designing Great Moodle Courses. Chapter 3: Building Your Course Front Page. Chapter 4: Creating Your Course. Part II: Creating and Managing Course Content. Chapter 5: Adding Content to Your Course: Resources. Chapter 6: Adding Audio and Video to Your Course by Using Free Software. Chapter 7: Grading Learners’ Progress and Knowledge. Part III: Adding Activities to Your Moodle Course. Chapter 8: Adding Communication Modules. Chapter 9: Adding Collaborative Modules. Chapter 10: Creating Assignments. Chapter 11: Quizzing and Testing in Moodle. Chapter 12: Using Databases to Share Resources and Adding the Latest News via RSS. Part IV: Moodle Management. Chapter 13: Administering Moodle Courses. Chapter 14: Managing Course Data, Reports, Logs, and Statistics. Part V: The Parts of Tens. Chapter 15: Ten Questions to Ask before Building and Launching Your Course. Chapter 16: Ten Creative Ways to Keep Your Learners Involved in Your Course. Index.

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Book SynopsisThis text focuses on central issues involved in modem design. It deals with issues of baseband and passband data transmission and contains descriptions of applications to specific digital transmission systems, and addresses design issues including timing and carrier recovery and trellis coding.Table of ContentsFourier Series and Transforms. Spectral Analysis of Data Signals and Noise. Baseband Data Transmission. Bandpass Data Transmission. Maximum Likelihood Signal Detection and Some Applications. Carrier Phase and Timing Recovery. Channel Models for Communication Systems. Channel Capacity and Coding. Trellis Coding and Multidimensional Signaling. Equalization of Distorted Channels. Adaptive Equalization and Echo Cancellation. Index.

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Book SynopsisThe next generation of wireless communications systems will offer practically unlimited mobility and high data-rate services such as streaming video. In order to provide these capabilities, wireless networks will need to have extremely high bandwidth efficiency. One of the most promising techniques for ensuring this efficiency is space-time coding.Table of ContentsPreface. Acronyms. 1. Motivation and Context. 1.1 Evolution of Wireless Communication Systems. 1.2 Wireless Propagation Effects. 1.3 Parameters and Classification of Wireless Channels. 1.3.1 Delay Spread and Coherence Bandwidth. 1.3.2 Doppler Spread and Coherence Time. 1.4 Providing, Enabling and Collecting Diversity. 1.4.1 Diversity Provided by Frequency-Selective Channels. 1.4.2 Diversity Provided by Time-Selective Channels. 1.4.3 Diversity Provided by Multi-Antenna Channels. 1.5 Chapter-by-Chapter Organization. 2. Fundamentals of ST Wireless Communications. 2.1 Generic ST System Model. 2.2 ST Coding viz Channel Coding. 2.3 Capacity of ST Channels. 2.3.1 Outage Capacity. 2.3.2 Ergodic Capacity. 2.4 Error Performance of ST Coding. 2.5 Design Criteria for ST Codes. 2.6 Diversity and Rate: Finite SNR viz Asymptotics. 2.7 Classification of ST Codes. 2.8 Closing Comments. 3. Coherent ST Codes for Flat Fading Channels. 3.1 Delay Diversity ST Codes. 3.2 ST Trellis Codes. 3.2.1 Trellis Representation. 3.2.2 TSC ST Trellis Codes. 3.2.3 BBH ST Trellis Codes. 3.2.4 GFK ST Trellis Codes. 3.2.5 Viterbi Decoding of ST Trellis Codes. 3.3 Orthogonal ST Block Codes. 3.3.1 Encoding of OSTBCs. 3.3.2 Linear ML Decoding of OSTBCs. 3.3.3 BER Performance with OSTBCs. 3.3.4 Channel Capacity with OSTBCs. 3.4 Quasi-Orthogonal ST Block Codes. 3.5 ST Linear Complex Field Codes. 3.5.1 Antenna Switching and Linear Precoding. 3.5.2 Designing Linear Precoding Matrices. 3.5.3 Upper-Bound on Coding Gain. 3.5.4 Construction based on Parameterization. 3.5.5 Construction Based on Algebraic Tools. 3.5.6 Decoding ST Linear Complex Field Codes. 3.5.7 Modulus-Preserving STLCFC. 3.6 Linking OSTBC, QO-STBC and STLCFC Designs. 3.6.1 Embedding MP-STLCFC into the Alamouti Code. 3.6.2 Embedding 2 x 2 MP-STLCFCs into OSTBC. 3.6.3 Decoding QO-MP-STLCFC. 3.7 Closing Comments. 4. Layered ST Codes. 4.1 BLAST Designs. 4.1.1 D-BLAST. 4.1.2 V-BLAST. 4.1.3 Rate Performance with BLAST Codes. 4.2 ST Codes Trading Diversity for Rate. 4.2.1 Layered ST Codes with Antenna-Grouping. 4.2.2 Layered High-Rate Codes. 4.3 Full-Diversity Full-Rate ST Codes. 4.3.1 The FDFR Transceiver. 4.3.2 Algebraic FDFR Code Design. 4.3.3 Mutual Information Analysis. 4.3.4 Diversity-Rate-Performance Trade-offs. 4.4 Numerical Examples. 4.5 Closing Comments. 5. Sphere Decoding and (Near-) Optimal MIMO Demodulation. 5.1 Sphere Decoding Algorithm. 5.1.1 Selecting a Finite Search Radius. 5.1.2 Initializing with Unconstrained LS. 5.1.3 Searching within the Fixed-Radius Sphere. 5.2 Average Complexity of SDA in Practice. 5.3 SDA Improvements. 5.3.1 SDA with Detection Ordering and Nulling-Cancelling. 5.3.2 Schnorr-Euchner Variate of SDA. 5.3.3 SDA with Increasing Radius Search. 5.3.4 Simulated Comparisons. 5.4 Reduced-Complexity IRS-SDA. 5.5 Soft Decision Sphere Decoding. 5.5.1 List Sphere Decoding (LSD). 5.5.2 Soft SDA using Hard SDAs. 5.6 Closing Comments. 6. Non-Coherent and Differential ST Codes for Flat Fading Channels. 6.1 Non-Coherent ST Codes. 6.1.1 Search-Based Designs. 6.1.2 Training-Based Designs. 6.2 Differential ST Codes. 6.2.1 Scalar Differential Codes. 6.2.2 Differential Unitary ST Codes. 6.2.3 Differential Alamouti Codes. 6.2.4 Differential OSTBCs. 6.2.5 Cayley Differential Unitary ST Codes. 6.3 Closing Comments. 7. ST Codes for Frequency-Selective Fading Channels: Single-Carrier Systems. 7.1 System Model and Performance Limits. 7.1.1 Flat-Fading Equivalence and Diversity. 7.1.2 Rate Outage Probability. 7.2 ST Trellis Codes. 7.2.1 Generalized Delay Diversity. 7.2.2 Search-Based STTC Construction. 7.2.3 Numerical Examples. 7.3 ST Block Codes. 7.3.1 Block Coding with Two Transmit-Antennas. 7.3.2 Receiver Processing. 7.3.3 ML Decoding based on the Viterbi Algorithm. 7.3.4 Turbo Equalization. 7.3.5 Multi-Antenna Extensions. 7.3.6 OSTBC Properties. 7.3.7 Numerical Examples. 7.4 Closing Comments. 8. ST Codes for Frequency-Selective Fading Channels: Multi-Carrier Systems. 8.1 The General MIMO OFDM Framework. 8.1.1 OFDM Basics. 8.1.2 MIMO OFDM. 8.1.3 STF Framework. 8.2 ST and SF Coded MIMO OFDM. 8.3 STF Coded OFDM. 8.3.1 Subcarrier Grouping. 8.3.2 GSTF Block Codes. 8.3.3 GSTF Trellis Codes. 8.3.4 Numerical Examples. 8.4 Digital Phase Sweeping and Block Circular Delay. 8.5 Full-Diversity Full-Rate MIMO OFDM. 8.5.1 Encoders and Decoders. 8.5.2 Diversity and Rate Analysis. 8.5.3 Numerical Examples. 8.6 Closing Comments. 9. ST Codes for Time-Varying Channels. 9.1 Time-Varying Channels. 9.1.1 Channel Models. 9.1.2 Time-Frequency Duality. 9.1.3 Doppler Diversity. 9.2 Space-Time-Doppler Block Codes. 9.2.1 Duality-Based STDO Codes. 9.2.2 Phase Sweeping Design. 9.3 Space-Time-Doppler FDFR Codes. 9.4 Space-Time-Doppler Trellis Codes. 9.4.1 Design Criterion. 9.4.2 Smart-Greedy Codes. 9.5 Numerical Examples. 9.6 Space-Time-Doppler Differential Codes. 9.6.1 Inner Codec. 9.6.2 Outer Differential Codec. 9.7 ST Codes for Doubly-Selective Channels. 9.7.1 Numerical Examples. 9.8 Closing Comments. 10. Joint Galois-Field and Linear Complex-Field ST Codes. 10.1 GF-LCF ST Codes. 10.1.1 Separate versus Joint GF-LCF ST Coding. 10.1.2 Performance Analysis. 10.1.3 Turbo Decoding. 10.2 GF-LCF ST Layered Codes. 10.2.1 GF-LCF ST FDFR Codes: QPSK Signalling. 10.2.2 GF-LCF ST FDFR Codes: QAM Signalling. 10.2.3 Performance Analysis. 10.2.4 GF-LCF FDFR versus GF-Coded V-BLAST. 10.2.5 Numerical Examples. 10.3 GF-LCF Coded MIMO OFDM. 10.3.1 Joint GF-LCF Coding and Decoding. 10.3.2 Numerical Examples. 10.4 Closing Comments. 11. MIMO Channel Estimation and Synchronization. 11.1 Preamble-Based Channel Estimation. 11.2 Optimal Training-Based Channel Estimation. 11.2.1 ZP-Based Block Transmissions. 11.2.2 CP-Based Block Transmissions. 11.2.3 Special Cases. 11.2.4 Numerical Examples. 11.3 (Semi-)Blind Channel Estimation. 11.4 Joint Symbol Detection and Channel Estimation. 11.4.1 Decision-Directed Methods. 11.4.2 Kalman Filtering Based Methods. 11.5 Carrier Synchronization. 11.5.1 Hopping Pilot Based CFO Estimation. 11.5.2 Blind CFO Estimation. 11.5.3 Numerical Examples. 11.6 Closing Comments. 12. ST Codes with Partial Channel Knowledge: Statistical CSI. 12.1 Partial CSI Models. 12.1.1 Statistical CSI. 12.2 ST Spreading. 12.2.1 Average Error Performance. 12.2.2 Optimization based on Average SER Bound. 12.2.3 Mean-Feedback. 12.2.4 Covariance-Feedback. 12.2.5 Beamforming Interpretation. 12.3 Combining OSTBC with Beamforming. 12.3.1 Two-Dimensional Coder-Beamformer. 12.4 Numerical Examples. 12.4.1 Performance with Mean-Feedback. 12.4.2 Performance with Covariance-Feedback. 12.5 Adaptive Modulation for Rate Improvement. 12.5.1 Numerical Examples. 12.6 Optimizing Average Capacity. 12.7 Closing Comments. 13. ST Codes With Partial Channel Knowledge: Finite-Rate CSI. 13.1 General Problem Formulation. 13.2 Finite-Rate Beamforming. 13.2.1 Beamformer Selection. 13.2.2 Beamformer Codebook Design. 13.2.3 Quantifying the Power Loss. 13.2.4 Numerical Examples. 13.3 Finite-Rate Precoded Spatial Multiplexing. 13.3.1 Precoder Selection Criteria. 13.3.2 Codebook Construction: Infinite-Rate. 13.3.3 Codebook Construction: Finite-Rate. 13.3.4 Numerical Examples. 13.4 Finite-Rate Precoded OSTBC. 13.4.1 Precoder Selection Criterion. 13.4.2 Codebook Construction: Infinite-Rate. 13.4.3 Codebook Construction: Finite-Rate. 13.4.4 Numerical Examples. 13.5 Capacity Optimization with Finite-Rate Feedback. 13.5.1 Selection Criterion. 13.5.2 Codebook Design. 13.6 Combining Adaptive Modulation with Beamforming. 13.6.1 Mode Selection. 13.6.2 Codebook Design. 13.7 Finite-rate Feedback in MIMO OFDM. 13.8 Closing Comments. 14. ST Codes in the Presence of Interference. 14.1 ST Spreading. 14.1.1 Maximizing the Average SINR. 14.1.2 Minimizing the Average Error Bound. 14.2 Combining STS with OSTBC. 14.2.1 Low-Complexity Receivers. 14.3 Optimal Training with Interference. 14.3.1 LS Channel Estimation. 14.3.2 LMMSE Channel Estimation. 14.4 Numerical Examples. 14.5 Closing Comments. 15. ST Codes for Orthogonal Multiple Access. 15.1 System Model. 15.1.1 Synchronous downlink. 15.1.2 Quasi-synchronous uplink. 15.2 Single-Carrier Systems: STBC-CIBS-CDMA. 15.2.1 CIBS-CDMA for User Separation. 15.2.2 STBC Encoding and Decoding. 15.2.3 Attractive Features of STBC-CIBS-CDMA. 15.2.4 Numerical Examples. 15.3 Multi-Carrier Systems: STF-OFDMA. 15.3.1 OFDMA for User Separation. 15.3.2 STF Block Codes. 15.3.3 Attractive Features of STF-OFDMA. 15.3.4 Numerical Examples. 15.4 Closing Comments. References. Index.

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Book SynopsisLive your entrepreneurial dream with no-or little-money down Where there''s a will, there''s a way. Even if you don''t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there''s more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six comTable of Contents1. You Make Your Own Miracles. Are You the One in the Crowd? Myth #1: You Need Money to Make Money. Myth #2: A Healthy Investment Makes a Healthy Business. Myth #3: Debt Is Bad. Myth #4: Starting on a Shoestring Is Starting Small. Myth #5: My Business Can't Be Started on a Shoestring. Myth #6: Only Wheeler-Dealers Need Apply. What It Takes. Double Your Determination. The One-Tenth Principle. The Time Is Always Right. 2. Checking Out Your Winning Idea. The One Most Important Decision. Narrow the Range. Creating the Perfect Match. The Psychic Rewards. Measure Your Management Mentality. Living without a Living. Can You Afford It? Thousands of Successful New Ventures. How Others Found Success. Give Your Idea the Acid Test. Key Points to Remember. 3. Shoestring Economics. Fourteen Essential Lessons for Every Shoestring Entrepreneur. Your Shoestring Economics Final Exam. 4. Starting Smart. Hope for the Best-Prepare for the Worst. Why a Corporation Is a Must. Small Investments Mean Small Losses. Protect Your Investment. Assets You Never Have to Lose. Side-Stepping Dangerous Guarantees. How Deep Are Your Pockets? Your Starting Smart Self-Exam. 5. Prepare a Winning Business Plan. A Good Business Plan Can Be Your Roadmap to Success. How to Design Your Business Plan. Making Your Business Plan Come Alive. Where to Find Help. Key Points to Remember. 6. Finding the Money. You Can't Beat Borrowed Money. Negotiate Your Winning Terms. Proposals that Create Cash. Open the Right Doors. Banks Can Say "Yes". Charge Your Business to MasterCard. Press the Right Buttons. When the Bank Says "No". A Franchise Can Mean Financing. Supplier Financing: Yours for the Asking. A Final Word. Key Points to Remember. 7. Dealing with the Small Business Administration (SBA). The SBA-A Potential Ally. Getting Information from the SBA. How the SBA Works. SBA Programs. Direct Loans. Dealing with the SBA. Key Points to Remember. 8. Dealing with Venture Capital Firms. The Nature of Venture Capital Funds. Fierce Competition. Kinds of Investors. The Need for a Business Plan. Key Points to Remember. 9. Partners for Profit: Your Brains, Their Cash. Who Needs Partners? How Friendly Is "Friendly" Money? More Than Money. Where the Money Lurks. Put Your Partner to the Acid Test. "Have I Got a Deal for You". Package Your Proposal to Sell. Beware the Booby Traps. Seven Tips on the Care and Feeding of Partners. "Divorce"-Partnership Style. Key Points to Remember. 10. Setting Up Shop. Developing the Miser's Touch. Hanging Your Hat for a Dollar a Day. Going Where the Customers Are. Two Money-Saving Points to Negotiate. The Million-Dollar Look on Humble Pennies. The Bargainland of Equipment Deals. 100 Percent Terms Anyone Can Get. The Magic of Leasing. How to Make the Most of Manufacturers' Free Trials. A Helping Hand from Big Suppliers. Sharing Time Is Saving Dollars. Promise a Piece of the Action. Producing Profits without Production. Key Points to Remember. 11. Buying Advice at a Bargain Price. Taking on Top-Grade Talent. Borrow Some Success. Suppliers Who Supply Information. Ten Thousand Heads Are Better Than One. Free Product Ideas. Export Experts for Hire. To Market, To Market. Four Ways to Free Employee Training. Lawyers: A Necessary Evil. Finding an Accountant to Navigate. Buy the Agent, Not the Insurance. More People from More People. Key Points to Remember. 12. Full Shelves from Empty Pockets. You Can't Do Business from an Empty Wagon. A Closed Checkbook Needs an Open Mind. Credit Managers Can Say "Yes". Buy Now-Pay Later. Tackling the One Big Supplier. Consignments Are as Good as Cash. How to Find Merchandise at Rock-Bottom Prices. Some Imagination Please! Key Points to Remember. 13. Promoting for a Pittance. Shoestring Marketing: The Critical Difference. Three Essentials to Successful Shoestring Marketing. How to Create a Prestige Image with Business Cards and Stationery. Design an Inexpensive Web Site. Free Word-of-Mouth Advertising Is Best. How to Obtain Free Media Publicity. Make Your Brochure a Promotional Tool. Become Active in Community Service. How to Slash Advertising Costs. More Secrets of Saving Marketing Money. Key Points to Remember. 14. Using the World Wide Web. Setting Your Goals for Web Use. Setting Up Your Web Site. Promoting Your Business on the Web. Risks. The Good News. Small-Business Owners' Tips. Key Points to Remember. 15. A Blueprint for Buying a Business. Buy or Create? Profitable Business for Sale: No Cash Down. You Can Buy on 100 Percent Terms. Finding the Largest Dollars. Look for the Liabilities. Squeeze Cash from Cash Flow. Hidden Assets Mean Hidden Money. Your Two Best Money Sources. Playing by the Rules. Key Points to Remember. 16. Pyramiding to the Top. It's Easy to Multiply a Winner. But Who Needs It? Bigger Can Be Better. Where Do You Go from Here? Test the Timing. The Many Paths to Success. Unleash Your Growth Power. Prospecting for the Big Dollars. Seven Growth Rules. Key Points to Remember. Index.

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Book SynopsisThis book presents Internet GIS in an applied and practical manner, including an introduction to basic network architecture and application development. Information is also provided on metadata, recent open standard initiatives, and ways of assuring a current system will be compatible with future designs.Trade Review"It is an excellent resource in this dynamic field and very well organized and written." (Public Health GIS News & Information, May 2003)Table of ContentsForeword. Preface. Acknowledgments. GIS, Internet GIS and Distributed GIServices. Networking Fundamentals of Internet GIS. Client/Server Computing and Distributed-Component Framework. Technology Evolutions of Web Mapping. Framework of Distributed Geographic Information Services. Standards for Distributed GIServices. Geographic Markup Language. Commercial Web Mapping Programs. Mobile GIS. Quality of Service and Security Issues in Distributed GIS. Distributed GIS in Data Warehousing and Data Sharing. Internet GIS Applications in Intelligent Transportation Systems. Internet GIS Appplications in Planning and Resource Management. Conclusions and Epilogue. Acronyms. Index.

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Book SynopsisAn intriguing look at how technology is changing financial markets, from an innovator on the frontlines of this revolution Nerds on Wall Street tells the tale of the ongoing technological transformation of the world''s financial markets. The impact of technology on investing is profound, and author David Leinweber provides readers with an overview of where we were just a few short years ago, and where we are going. Being a successful investor today and tomorrow--individual or institutional--involves more than stock picking, asset allocation, or market timing: it involves technology. And Leinweber helps readers go beyond the numbers to see exactly how this technology has become more responsible for managing modern markets. In essence, the financial game has changed and will continue to change due entirely to technology. The new players, human or otherwise, offer investors opportunities and dangers. With this intriguing and entertaining book, Leinweber shows whTrade ReviewPraise for Nerds On Wall Street "Leinweber leads his readers through a largely unexplored forest, turning over ordinary-looking rocks to reveal hidden colonies of peculiar creatures that feed on moldering mounds of numbers teeming with trailing zeroes. His book is absorbing, instructive, and very, very funny." –David Shaw, Founder, D. E. Shaw & Co. "David Leinweber has been a pioneer in developing and applying advanced technologies in the capital markets. This book is a virtual tour de force survey of many of the key innovations over the past two decades, with key insights for the future. It is a highly engaging, insightful, and entertaining book for all investors who want to understand the increasingly important role of technology in the financial markets." –Blake Grossman, CEO, Barclays Global Investors "Leinweber isn't half as crazy as people said! He foresaw the profound change that wired technology would bring to markets (robots trading millions of shares in six milliseconds). Now he nails the Stupid Financial Engineering Tricks that dumped the markets, and offers his patented, sound insights on how the nerds will help bring us back." –Jane Bryant Quinn, Financial columnist, Bloomberg.com and Newsweek "Through the lenses of finance 'nerds,' Dave Leinweber recounts the quantitative and technological revolution in equity trading. The book is humorously written but it is serious and insightful. It makes an important contribution to our understanding of financial innovation and the evolution of the capital markets." –Andre F. Perold, George Gund Professor of Finance and Banking, Harvard Business School "Finally, a book that rightly honors the pocket-protected, RPN-loving, object-oriented, C-compatible, self-similar Wall Street quant! This is a delightfully entertaining romp across the trading floors and through the research departments of major financial institutions, told by one of the early architects of automated trading and a self-made nerd." –Andrew W. Lo, Professor of Finance, MIT Sloan School of Management "David Leinweber is one of the great financial innovators of our time. David possesses a unique combination of expertise in the fields of money management, artificial intelligence, and computer science." –Blair Hull, Founder, Hull Trading & Matlock Trading "An important, accessible, and humorous guide to today's electronic markets. Like Capital Ideas mixed with Being Digital, as told by Steve Martin." –Frank Fabozzi, Yale School of Management, Editor, Journal of Portfolio Management "Slicing and dicing data to predict the future can get dicey. The Super Bowl market indicator holds that stocks will do well after a team from the old National Football League wins the Super Bowl. . . The "Sell in May and go away" rule advises investors to get out of the market after April and get back in after October. . . hundreds -- of Web sites hawk "proprietary trading tools" and analytical "models" . . . There is no end to such rules. But there isn't much sense to most of them either. An entertaining new book, "Nerds on Wall Street," by the veteran quantitative money manager David Leinweber, dissects the shoddy thinking that underlies most of these techniques." — Jason Zweig, The Wall Street Journal "One of the best reads that I have picked up in some time. It stimulated me about things in the market that I didn't know.... A wonderful book" —Vince Rowe Radium, Biz Radio "Where technology will take investing and trading in the future is anyone's guess. Yet, David J. Leinweber in his newly published book, "Nerds on Wall Street: Math, Machines and Wired Markets," provides a glimpse of the direction. In his lively — alternately raucous and reverent, deriding and respectful — Mr. Leinweber recounts the history of how technology has transformed investing and trading through the people that developed ideas and pioneered applications, most famously in indexing, optimization and quantitative investing. . . The book makes one of the best reads of the summer — suitable for the beach as well as for a serious reader in suit and tie at the office." —Pensions & Investments “Explains complex financial instruments in relatively simple terms, and the same goes for complex trading techniques. . . The average reader will learn a lot here. I recommend the book to those that want to dig into how the equity markets became more computerized. — Seeking AlphaTable of ContentsForeword by Ted Aronson xi Acknowledgments xiii Introduction xv Part One 1 Wired Markets Chapter 1: An Illustrated History of Wired Markets 5 Chapter 2: Greatest Hits of Computation in Finance 31 Financial Technology Stars; Hits and Misses; The Crackpot as Billionaire; Future Technological Stars; Mining the Deep Web; Language Technology; EDGAR; Greatest Hits, and the Mother of All Greatest Misses Chapter 3: Algorithm Wars 65 Early Algos; Algos for Alpha; Algos for the Buy Side; From Order Pad to Algos; A Scientifi c Approach; Job Insecurity for Traders; So Many Markets, So Little Time; Known Unknowns and Unknown Unknowns; Models Aren’t Markets; Robots, RoboTraders, and Traders; Markets in 2015, Focus on Risk; Playing Well with Robots and Algorithms; Seeing the Big Picture in Markets; Agents for News and Pre-News; Algorithms at the Edge Part Two 89 Alpha as Life Chapter 4: Where Does Alpha Come From? 95 Alpha from Innovation; Alpha, the ARPANET, and the Internet; Summary Chapter 5: A Gentle Introduction to Computerized Investing 109 Indexing 101; Active Management; What Do Quantitative Managers Do?; Active Management on Steroids; Finding Information and Inefficiencies to Produce Alpha; All the Stocks, All the Time; Jumping the Trading Cost Hurdle; Putting the Pieces Together; Does This Really Work? Chapter 6: Stupid Data Miner Tricks 135 “Your Mama Is a Data Miner”; Strip Mining the S&P 500; Enough Regression Tricks; Is There Any Hope for Data Miners?; Summary (and Sermonette); Counting the Kiddies Part Three 149 Artificial Intelligence and Intelligence Amplification Chapter 7: A Little AI Goes a Long Way on Wall Street 159 Prehistory of Artificial Intelligence on Wall Street; AI People Can Use; Where’s the AI?; Real Charting; Virtual Charting; Descriptive Programming; Information Flows and Displays in MarketMind and QuantEx; Integration with Real-Time Feeds and Historical Databases; Composing Syntactically Bulletproof Programs; From Indications to Orders to Executions; Vapor No More; Future Plans for AI in Finance (in 1995) Chapter 8: Perils and Promise of Evolutionary Computation on Wall Street 181 The AI Spring?; Genetic Algorithms; Evolving Financial Models; An Early Lesson; Arbitrage and Predictive Strategies; Maximizing Predictability; Chromosomes for Forecasting Models; FitnessFunctions for Forecasting Models; Use of the GA for Coping with a Combinatoric Explosion of Models; Genetically Optimized Forecasting Models in Hindsight; Genetic Algorithm Warning Label Chapter 9: The Text Frontier: AI, IA, and the New Research 203 Ten Pounds of News in a Five-Pound Bag; Pre-News and Disintermediation; More Pre-News on the Internet Chapter 10: Collective Intelligence, Social Media, and Web Market Monitors 227 Investing with Crowds; Never Met a Data Vendor I Didn’t Like; Santa Claus Is Coming to Town; Counting Messages; Whisper Numbers—Ruined by Success; Monitoring Web Activity; More Web, More Warnings Chapter 11: Three Hundred Years of Stock Market Manipulations: From the Coffeehouse to the World Wide Web 253 The Power of Manipulation; A Classic Market Manipulation; The Very Model of a Modern Market Manipulator; Bluffing; How Communication Changes Market Manipulation; Anatomy of a Successful Manipulation; The Internet Era; Cyber-Manipulations; It’s Not Just Micro-Caps; Where Are We Headed? Part Four 273 Nerds Gone Wild: Wired Markets in Distress Chapter 12: Shooting the Moon: Stupid Financial Technology Tricks 279 To Protect and to Serve; Stupid Engineering Tricks; Stupid Financial Engineering Tricks; Take Them Out and Shoot Them; Tech Hall of Shame; Quants Who Saw It Coming Chapter 13: Structural Ideas for the Economic Rescue: Fractional Homes and New Banks 305 Chapter 14: Nerds Gone Green: Nerds on Wall Street, off Wall Street 327 Accelerating Innovation; From the Vault; Billions of Dollars and Millions of Tons of Carbon; Epilogue; Web Site Index 343 About the Web Site 353 NerdsonWallStreet.com

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Book SynopsisProviding an introduction to programming on the Internet, this book covers the basics of Internet programming. In addition to core fundamentals, readers are introduced to web page construction using HTML, managing an account on a web server, client-server model, and JavaScript programming.Trade Review"overall this is a good place to start in HTML & JavaScript." (M2 Communications, 15 March 2001)Table of ContentsThe Internet and World Wide Web. Transactions on the Web. Text Markup. Controlling Text Markup. Hypertext Markup and Web Sites. Image Markup. HTML Lists and Tables. HTML Frames. What is Javascript? Processing User Input. Making Decisions. Objects. Introduction to Processing HTML Forms. Options in HTML Forms. Loops for Repetition. More on Arrays. More on Functions. Javascript Security and Submitting Form Data. Appendices. Index.

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Book SynopsisThe eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant.Trade Review"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..." Financial Times, DeutschlandTable of ContentsThe eBay Phenomenon. Pierre Omidyar Starts a Company. The eBay Nation. eBay's Business Model. Inside eBay. Strategic Evolution. Contraband, Blackouts, and Weird Stuff. Competing for the Future. Wither eBay.

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Book SynopsisVirtual Teams, Second Edition emphasizes the importance of focusing first on people rather than technology when trying to make a virtual workplace happen. Successful virtual companies observe the "The 90/10 Rule. " It's 90% people and 10% technology.Table of ContentsList of Illustrations xxi Introduction xxiii Chapter 1 Why 1The Way to Work Shapeshifters 2 eSun 8 How It Feels 11 The Virtue of Virtual 15 Growth 22 Chapter 2 Networks 27From Tribes to Networks It’s Official 27 The Networked Community 28 What’s Old, What’s New? 35 Network the Ages 40 Managing 43 The New 44 Personally Speaking 46 Chapter 3 Teams 47 Toward the Twenty-Second Century Our Company Never Closes 47 Team 101 55 Four Ages of Small 58 Crossing Boundaries 62 The People Boundary 66 Chapter 4 69 Trust Virtual Relationships Benefits 69 Two Paths, Two Societies 71 New Gold 78 Capital Across the Ages 82 Creating Social Capital 85 Chapter 5 93Place Home Is Where the Site Is Sun’s Corporate DNA 93 Moving from Place to Place 102 Two Places 111 Chapter 6 115Time The Virtual Pulse Dimensions 115 On the Wings of a Big Bid 115 Five Phases of Flight 123 Life Cycle 125 Together and Apart 130 Stretching Time 134 Chapter 7 137Purpose Why We Work Turning Hierarchy on Its Side 137 Authority 145 Why Cooperate? 149 Discovering Purpose 152 Chapter 8 161People On the Ice Together “All of Us Smarter than Any of Us” 162 Reinventing Government 164 Stress 169 Members 173 Leaders 175 Levels 180 Chapter 9 187Links Being in Touch Connecting across Centuries 187 Circa 2086 189 Four Ages of Media 196 Atoms and Bits 202 Communicating 208 Chapter 10 211Launch Do It Yourself Your Journey 212 Seven Steps 214 Play It Again, Sam 225 Chapter 11 227Navigate Course Correction for Cyberspace The Virtual Team Room 228 Holding the Whole 234 Chapter 12 239Theory A System Science of Virtual Teams The Periodic Table 240 Pattern Language for Virtual Teams 243 Systems 249 Smart Teams 253 Chapter 13 255Think Reaching for Possibilities Together Mind 255 How Groups Think 260 Group Reality 265 A Place to Think 268 Learning 271 Chapter 14 273Future Star Maker 273 Searching for Intelligence 275 At the Frontier 277 Islands of Trust 279 The Biological Internet 282 Notes 285 About the Authors 301 Index 303

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Book SynopsisTogether with the internet site, this book is suitable for independent and remote study. The Web site is kept to date and guest educational institutions are invited to join in creating their own lab modules on different device aspects.Trade Review"…a groundbreaking resource for remote study of interactive electronics applications." (IEEE Solid-State Circuits Society Newsletter, January 2004) "I would recommend this book for any academic electrical or electronics collection, especially those at institutions where distance and online learning play an important role." (E-STREAMS, July 2004) “...offers an excellent introduction to and a how-to-use tutorial...highly recommended.” (Choice, Vol. 41, No. 7, March 2004)Table of ContentsPreface. 1. Electronics Laboratory Experiments Accessible via Internet (T.A. Fjeldly and M.S. Shur). 2. MIT Microelectronics WebLab (J.A. del Alamo, et al.). 3. Instrumentation on the Web (T. Zimmer, et al.). 4. Next-Generation Laboratory: Solution for Remote Characterization of Analog Integrate Circuits (C. Wulff, et al.). 5. Remote Laboratory for Electrical Experiments (I. Gustavsson). 6. Remote Laboratory: Bringing Students Up Close to Semiconductor Devices (A. Söderlund, et al.). Index.

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Book SynopsisInternet-based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. This book serves as a single, comprehensive resource for IT practitioners and students that covers all these vital aspects of workflow management.Table of ContentsPreface. Acronyms. Internet-Based Workflows. Basic Concepts and Models. Net Models of Distributed Systems and Workflows. Internet Quality of Service. From Ubiquitous Internet Services to Open Systems. Coordination and Software Agents. Knowledge Representation, Inference, and Planning. Middleware for Process Coordination: A Case Study. Glossary. Index.

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Book SynopsisThis text explains the methods used by the authors - Mathew Zito and Matt Olejarczyk, co-founders of the IPOley system for investing in IPOs - who have successfully purchased and sold IPOs for great profit.Table of ContentsIntroduction. The Internet Investing Revolution. IPOs, the New Investment Vehicle. IPO Performance. Internet IPOs. Preinvesting Preparation and Research. Getting Started. Why to Buy IPOs. Secrets, Software, and Technology. IPOs and the Future for Online Individual Investors. Appendix: Traditional Discounting of IPO Shares. Epilogue: IPO Surgeon General's Warning. Notes. IPOguys Terminology. IPO Glossary. Index.

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Book SynopsisBased on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.Trade Review"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)Table of ContentsForeword by Peter Keen. Contributors. Series Preface by Rudy Hirschheim. Introduction to B2C Strategies and Models (Steve Elliot). Internet Retailing in Australia (Steve Elliot). Internet Retailing in Denmark (Niels Bjørn-Andersen). Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris). Internet Retailing in Hong Kong, China (Matthew Lee). Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins). Internet Retailing in the United States (Don Lloyd Cook, et al.). Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen). Research Model and Theoretical Implications (Steve Elliot). Conclusion (Steve Elliot). References. Index.

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Book SynopsisProvides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business.Trade Review"Available as a paperback student edition, the book is excellent value for money" (Computer Bulletin, May 2002)Table of ContentsPreface. Introduction. PART I: TECHNOLOGIES (fundamentals). Internet and world wide web. Client-side programming. Server-side programming I: servlet fundamentals. Server-side programming II: database connectivity. Server-side programming III: session tracking. Basic cryptography for enabling e-commerce. Internet security. Advanced technologies for e-commerce. PART 2: APPLICATIONS. Internet payment systems. Consumer-oriented e-commerce. Business-oriented e-commerce. E-service. Web advertising and web publishing. Step-by-Step Exercises for Building the VBS. Index.

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Book SynopsisThis text tackles the economic, social, and political issues that electronic commerce raises from interdisciplinary and international perspectives. It presents information for those wanting the background of e-commerce, and gives case studies related to specific services making use of e-commerce.Table of ContentsList of Contributors vii Preface and Acknowledgements ix Introduction E-Commerce Definition, Dimensions and Constraints xiThomas R. Leinbach and Stanley D. Brunn Part 1 E-commerce: Meaning, Theory, and Impacts Chapter 1 Emergence of the Digital Economy and E-Commerce 3Thomas R. Leinbach Chapter 2 Towards an Economics of the Internet and E-Commerce 27Kenneth Button and Samantha Taylor Chapter 3 Beyond Transaction Costs: E-Commerce and the Power of the Internet Dataspace 45Martin Kenney and James Curry Chapter 4 Towards a Location Theory of Distributed Computing and E-Commerce 67Michael F. Goodchild Chapter 5 Maybe the Death of Distance, but not the End of Geography: the Internet as a Network 87Edward J. Malecki and Sean P. Gorman Part II E-Commerce in Firm, Regional, and International Context Chapter 6 The Information Society, Japanese Style: Corner Stores as Hubs for E-Commerce Access 109Yuko Aoyama Chapter 7 Internet Economics and the Outline Recruiting Industry 129Sharon Cobb Chapter 8 Grounding Global Flows: Constructing an E-Commerce Hub in Singapore 145Neil M. Coe and Henry Wai-chung Yeung Chapter 9 Finding the Source of Amazon.com: Examining the Store with the ‘Earth’s Biggest Selection’Martin Dodge Chapter 10 Electronic Banking and the City System in the Netherlands 181Marina van Geenhuizen and Peter Nijkamp Chapter 11 Global Electronic Spaces: Singapore’s Role in the Foreign Exchange Market in the Asia Pacific Region 203John Langdale Part III E-commerce: Financial, Legal, and State Dimensions Chapter 12 The Currency of Currency: Speed, Sovereignty, and Electronic Finance 223Barney Warf and Darren Purcell Chapter 13 Information and Communication Technologies and the Integration of European Derivatives Markets 241Dominic Power Chapter 14 ‘Dry Counties’ in Cyberspace: Governance and Enforcement without Geographic Borders 257Priscilla M. Regan Chapter 15 Dot com Development: Are IT Lines Better than Tractors? 277Mark I. Wilson Chapter 16 Corporate Nations: The Emergence of New sovereignties 293Thomas M. Edwards References 315 Index 345

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Book SynopsisWired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.Table of ContentsPreface. Foreword. Acknowledgements. MARKETING TRANSFORMATION ON THE INTERNET. Introduction to Internet Marketing. Business Models for Interactive Marketing. Online Resources for Internet Marketing Technologies. INTERACTIVE MARKETING AND THE MARKETING PROCESS. Marketing Communications on the Internet. The Internet Customer and Relationship Marketing. New Buyer Behaviour Directions Through Virtual Communities. MANAGING YOUR CUSTOMER THROUGH E-COMMERCE. Supply Chain Management for Internet Commerce. Consumer On-Line Payment Solutions for e-Commerce. Privacy and Security Issues for e-Commerce. Marketing Ethics on the Internet. INTERNET TOOLS FOR WIRED MARKETING. Advanced Web Technology for Interactive Marketing. Strategic Internet Marketing Planning. Glossary. Subject Index.

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Book SynopsisThis work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet.Trade Review"Because so much of the Internet is new, much of the work is predictive, though Dr. Timmers grounds the issues in applicationsof the Internet by existing companies. The book comprises a rich mix of the theoretical along with numerous case studies." --Bruce McWilliams , , "One of the most helpful features of this book is the flexible approach to forecasting the future of B2B e-commerce . . . . Sections I would particularly recommend are those on disintermediation and on the convergence of B2B and B2C markets . . . My hot tip? If you can't plough through the whole book, the last two pages are a useful summary -and don't miss out on the case studies." --Margaret Morrison, Knowledge Specialist in the area of Electronics and High-Tech, Anderson Consulting "This book is a very good and systematic guide from key and successful B2B stories, to generic business models, to global marketing and branding, to technical guidance and finally to business-business vision. A MUST - HAVE BOOK for managers and practitioners of B-B commerce at the right time with the right quality." --Vaggelis Ouzounis, "... gives an excellent grounding into business to business internet trading. If you are interested in this subject then buy this book." --Graham Hutton, Consultant in Strategy and e-business, Strategy, May 2000 "Business to business e-commerce is a revolution because of the profound impact it has on the way businesses are run... a valuable contribution to all of those who want to analyse the business-to-business developments in both Europe and America. When you read this book you are convinced that, re-phrasing Shakespeare, 'B-2-B, or not to be; that is the question'" --Erkki Liikanen, Member of the European Commision, Enterprise and Information SocietyTable of ContentsForeword. Preface. About the Author. Acknowledgements. Introduction. Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index.

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Book SynopsisThis series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.Table of ContentsAcknowledgements. Introduction. Understanding the Nature of Online Business. Focusing the Profit-Driven Online Business. Leading and Building the Online Business. Developing Your Markets to Increase Profitability. Internet Pricing. Developing an Internet Sales Strategy. Building Brands and Customer Loyalty. Using the Internet for Profitable Product Innovation. Suppliers and Supply Chains: Reducing Costs and Adding Value. Managing Knowledge to Enhance Profitability. Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online. Resource Building: The Key to the Competitive Online Business. Online Solutions: Delivering Profitability. References. Bibliography. Subject Index.

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Book SynopsisThe opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet.Trade Review"Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point." (Sales Director, January 2001) "This title will offer a valuable insight into the techniques that can be utilised to promote your business." (Internet Works, March 2001) "a useful starting point...comprehensive book....a great number of references to useful websites"... (Freelance Informer, October 2001) "...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive..." (Arts Professional, 10 February 2003)Table of Contents1 Marketing on the Internet 1 Direct marketing 2 Press relations 3 Websites 4 Advertising 4 Brand marketing 6 E-Commerce 6 Response 7 Focus groups 8 Search and research 8 Buying supplies 9 Advice 9 Strategy 10 Check the finances 11 Brand awareness 11 Direct marketing 11 Website 11 Advertise 12 Promote your website 12 Participate 12 Work with the press and the media 12 2 Internet branding 15 Move fast 15 Inventing a brand 18 3 Websites 19 Content and community 20 Website design 22 Using a web design company 25 Your address 27 How do you build it? 28 Advanced features 30 Adding a database to your site 31 Getting web space 32 4 Content 37 Licensing content 40 Multilingual considerations 41 Discussion groups 42 Guest books 44 Link directories 45 Databases 45 Newsletters and mailing lists 46 Maps 48 Chat servers 49 Calendars 51 Feedback forms 51 5 Promoting your site 53 The search engines 54 Make your site search-engine friendly 56 Submit your site to search engines 57 Online review and what’s new listings 59 Reciprocal links 61 Promote your website 62 6 Advertising on the web 65 Web vs print media 66 The cost of advertising 67 Conversation rates 68 Free banner advertising 70 Buying ad space at auction 71 Designing a banner 71 Electronic coupons and tokens 73 7 Measuring response 77 Counting visitors 78 Access logs 79 Analyzing your site visitors 82 Geographic location 83 Domain name 83 Page requests 83 Browser type 84 Referring domains 84 8 Direct Marketing 87 Getting a list of addresses 88 Sending e-mail 90 The message 92 How often? 93 Design and format 93 The content 94 Marketing to newsgroups and mailing lists 95 Careful marketing 96 9 E-Commerce 99 Your online shop 100 Shopping carts 101 Accepting payments 104 Costs 105 Selling advertising on your site 106 10 Public and press relations 109 Press relations 110 Press releases 111 Writing a press release 112 Guidelines for press releases 112 Distributing a press release 113 Public relations 115 Customer service 116 Bad-business and better-business websites 117 Consumer awareness websites 117 Customer support 117 11 Research and study 119 Consumer research and focus groups 120 Research the competition 121 Searching 122 Power searching 125 Newsgroups for research 126 Global business research 127 12 Marketing Talk 129 E-zines 129 Discussion groups 130 Mailing lists 131 Newsgroups 132 Finding a newsgroup 132 Using a newsgroup 133 Appendix Getting Online 135 Choosing an ISP 135 Getting on the Internet 136 Why it’s always so slow 137 Office net policy 138 Setting up the software 139 Browsing the web 140 Electronic mail 141 E-mail standards 131 Web-based e-mail 142 Addressing e-mail 143 Sending to fax, pager or telephone 144 Security and viruses 144 Virus attacks 145 Directory 147 Glossary 167

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Book SynopsisDo you want to develop Web sites without the help of a programmer? Lucky for you there's DotNetNuke, a content management system that allows you to build and maintain dynamic Web sites just by using a Web browser. DotNetNuke For Dummies helps you get down to business and shows you how to create a user-friendly Web site.Table of ContentsIntroduction. Part I: Drawing from the DotNetNuke Power Source. Chapter 1: Maximize Your Web Potential. Chapter 2: Installing DotNetNuke. Chapter 3: Set It and Forget It: Default Portal Settings. Part II: Putting the Power of DotNetNuke to Work. Chapter 4: Getting Your Site Started on the Right Foot. Chapter 5: Delivering Content Right Out of the Box. Chapter 6: Adding Bells and Whistles to Your Site. Part III: Jumping to Light Speed with DotNetNuke. Chapter 7: Getting Interactive with DotNetNuke. Chapter 8: Collaborating and Selling with DNN. Part IV: Getting Under the Hood. Chapter 9: Standard Stuff You Can Customize. Chapter 10: Keeping Tabs with the Site Log and Log Viewer. Chapter 11: Customizing the Look of Your Site with Components. Part V: The Part of Tens. Chapter 12: Ten Commercial Modules Worth a Look. Chapter 13: Ten Free (Or Really Cheap) Modules You Shouldn’t Pass Up. Chapter 14: Ten Fun Things for Your Forum Users. Index.

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Book SynopsisAcceda al mundo en línea con la edición más nueva del recurso más vendido para el uso del internet La 10 edición de La Internet Para Dummies está revisada para cubrir los aspectos básicos de la Internet para empezar a hacer cosas. Descubra cómo hacer una conexión a Internet, crear una cuenta de correo electrónico, la búsqueda y la investigación en línea, uso de las comunicaciones, la construcción de comunidades en línea con los blogs y las redes sociales, y establecer una página web en la Internet. Incluye una amplia cobertura de conexiones de banda ancha, conexión inalámbrica, y de los blogs Ofrece nueva información sobre compra y pago de artículos en línea, y otras actividades cotidianas Discute temas importantes tales como la privacidad en línea Esta edición ha sido completamente revisada para que usted pueda tomar ventaja completa del internet hoy en día. ENGLISH DESCRIPTION Access the onliTable of ContentsIntroducción. PARTE I: Bienvenido a Internet. Capítulo 1: ¿Qué es Internet y por qué le puede interesar? Capítulo 2: Virus, programmas espías, correo no deseado (spam) y otros asuntos molestos. Capítulo 3: Los Niños y la red. Parte II: Internet, ¡aquí voy! Capítulo 4: Entrar a la red: ¿qué necesita para estar en línea? Capítulo 5: Compartir su conexión a Internet. Parte III: Obsesión por la web. Capítulo 6: Bienvenido al mundo salvaje y maravilloso de la web. Capítulo 7: Ir de paseo con el explorador. Capítulo 8: La aguja en el pajar: encontrar casi todo en la red. Capítulo 9: Música y video en la web. Capítulo 10: Más compras, menos caídas. Capítulo 11: Asuntos bancarios, pago de recibos e inveriones en línea. Capítulo 12: Obtener archivos de la red. Parte IV: Correo electrónico, chat y otras formas de comunicarse en linea. Capítulo 13: Enviar y recibir correo electrónico. Capítulo 14: Correo seguro: Virus, Spam y WiFi. Capítulo 15: Colocar el correo en su lugar. Capítulo 16: Escribir y hablar en la red. Parte V: Actividades avanzadas en Internet. Capítulo 17: Configurar un Sitio web. Capítulo 18: Todo el mundo es un blog. Parte VI: La parte de los diez más. Capítulo 19: Diez problemas y diez soluciones. Capítulo 20: Diez tipos de archivos y qué hacer con ellos. Capítulo 21: Diez cosas divertidas que puede hacer en línea. Glosario. Indice.

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Book SynopsisThe Internet is a social as well as technical phenomenon and at its current stage of development, people are still hungry to learn more about effective methods for "communicating" over the net. The design tools available to web developers are the enabling technologies, and the impact of one upon the other is the territory of this book.Trade Review"provides a good balance between theory and practise" (Software Focus, December 2001) "I like the slightly zany drawings" "People will say I wish I'd had this book before now"." (Computer & Education, No. 36, 2001) "…an excellent book…my best recommendations…" (Jnl of Computing and Information Technology, March 2003)Table of ContentsForeword. Preface. GETTING ACQUAINTED WITH ONLINE COMMUNITIES. Introduction. Community Tours. Sociability: Purpose, People, and Policies. Usability: Tasks, Users, and Software. Research Speaks to Practice: Interpersonal Communication. Research Speaks to Practice: Groups. DEVELOPING ONLINE COMMUNITIES. Community-Centered Development. Selecting Software. Guidelines: Sociability and Usability. Assessing Needs and Evaluating Communities. Development Case Studies. Looking to the Future. References. Index.

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