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Book SynopsisThe Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.Trade Review'Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy ­ a strategy that any business can replicate and profit from. Unless you'd rather not be the Harry Potter of your industry read and learn!' - Drew McLellan, author of 'The Marketing Minute' blog and Top Dog at McLellan Marketing Group 'Susan Gunelius recounts in rich detail the real life story behind the marketing and branding of a story book phenomenon. She takes us through the triumphant diffusion of a glorious product using emotional communication through word of mouth, the internet, advertising, merchandising and other viral branding strategies. I specially liked the many mini-case studies, using a wealth of information on various branding campaigns, dispersed throughout the book. This book is a must for anyone interested in the marketing of imaginative products. It makes the crucial point that consistency and differentiation account for marketing success.' - Arjun Chaudhuri, Thomas R. Fitzgerald, S.J. Professor of Marketing, Charles F. Dolan School of Business, Fairfield University, Connecticut, USA 'A comprehensive look at the marketing around the Harry Potter franchise and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.' - John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated 'Through its factual and analytical approach to marketing and branding, scattered with original Harry Potter facts and quirky references to the wizarding world, the book strikes the right balance to appeal to all.' - Sarah Sandersen, Edge 'It had to happen. Harry Potter as a concept is now officially subject to academic review and author Susan Gunelius has done it proud in Harry Potter: The Story of a Global Business Phenomenon. This is an erudite marketing text, using Harry Potter as a vehicle for learning.' - Julie Hyde, Professional Manager 'You'll be sure to learn more about how to position your own services and how to guide you own products through the marketplace by learning from this extraordinary example.' - www.asuccessfulwoman.com 'In The Story of a Global Business Phenomenon, Susan Gunelius tells us about everything we need to know from the price wars, to the merchandising, the word-of-mouth to the social networking. And she does it in a way that makes it clear that the compelling story of Harry Potter's life and times was just part of an equally compelling branding story.' - Allen P Adamson, author of BrandDigital and BrandSimpleTable of ContentsThe Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon

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Book SynopsisTable of ContentsPart I: The International Monetary Environment 1. The Foreign Exchange Market 2. International Monetary Arrangements 3. The Balance of Payments Part II: International Parity Conditions 4. Forward-Looking Market Instruments 5. Eurocurrency Markets and the LIBOR 6. Exchange Rates, Interest Rates, and Interest Parity 7. Prices, Exchange Rates, and Purchasing Power Parity Part III: Risk and International Capital Flows 8. Foreign Exchange Risk and Forecasting 9. Financial Management of the Multinational Firm 10. International Investment 11. International Lending and Crises Part IV: Modeling the Exchange Rate and Balance of Payments 12. Determinants of the Balance of Trade 13. The IS-LM-BP Approach 14. The Monetary Approach 15. Extensions and Challenges to the Monetary Approach

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Book SynopsisThe definitive one-volume guide to all sub-Saharan African countries, providing invaluable economic, political, statistical and directory data.General SurveyThoroughly revised and updated analytical articles written by experts on the region and covering both continent-wide and sub-regional issues.Country SurveysIndividual chapters on every country incorporating:essays on the physical and social geography, recent history and economies an extensive statistical survey of economic indicators a full directory containing names, addresses and contact details for key areas such as the government, diplomatic representation, the media, finance, trade and industry, and defence a useful bibliography, providing sources for further research. Regional InformationDetailed information on regional organizations; commodities; research institutes; and select bibliographies of books aTable of ContentsPart 1: General Survey Part 2: Country Surveys Sections on geography, history, chronology and economy, as well as statistical surveys, directories and bibliographies for each country. Part 3: Regional Information Regional Organizations. Major Commodities of Africa. Calendars. Research Institutes Concerned With Africa. Select Bibliography (Books). Select Bibliography (Periodicals). Index of Regional Organizations.

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Book SynopsisThe definitive one-volume guide to all sub-Saharan African countries, providing invaluable economic, political, statistical and directory data. General SurveyThoroughly revised and updated analytical articles written by experts on the region and covering both continent-wide and sub-regional issues. Country SurveysIndividual chapters on every country incorporating:essays on the physical and social geography, recent history and economies an extensive statistical survey of economic indicators a full directory containing names, addresses and contact details for key areas such as the government, diplomatic representation, the media, finance, trade and industry, and defence a useful bibliography, providing sources for further research. Regional InformationDetailed information on regional organizations; commodities; research institutes; and select bibliographies of books and periodicals.Trade Review"This is probably the best reference work available on this part of the African continent." – Reference Reviews "This edition provides a timely benchmark for the notoriously fluid sub- Saharan region." – RUSI Journal "A well-balanced, well-judged and remarkably comprehensive volume." – Times Literary Supplement "This is the most comprehensive and up-to-date guide to African countries and organizations." – International Affairs "The best thing of its kind on the market." – West Africa "La più accurata e completa radiografia economico geografica di questa parte di mondo." – Atlante Milan "Splendid annual survey." – Reference & Research Book News "A welcome addition to any library shelf." – Africa Events "Packed with information on countries from Angola to Zimbabwe ... an invaluable reference guide to the Continent." – African Review Table of ContentsPART ONE General SurveyEconomic Trends in Africa South of the Sahara DONALD L. SPARKSBeyond Françafrique—The State of Relations Between France and Africa TONY CHAFER State Failure in Africa: Causes, Consequences and Responses PAUL D. WILLIAMS A Century of Development: Policy and Process in Sub-Saharan Africa MICHAEL JENNINGS An Analysis of the Rule of Law in Sub-Saharan Africa LEIGHANN SPENCER Brazil’s Declining Engagement with Africa GERHARD SEIBERT PART TWO Country SurveysEssays on geography, history and economy, as well as statistical surveys, directories and bibliographies for each country: ANGOLARecent History SYLVIA CROESE Economy SYLVIA CROESE BENINRecent History KATHARINE MURISON Economy PAUL MELLY BOTSWANARecent History CHRISTOPHER SAUNDERS Economy ROBERT E. LOONEY BRITISH INDIAN OCEAN TERRITORY BURKINA FASORecent History KATHARINE MURISON Economy PAUL MELLY BURUNDIRecent History DEVON E. A. CURTIS Economy DUNCAN WOODSIDE CABO VERDERecent History GERHARD SEIBERT Economy GERHARD SEIBERT CAMEROONRecent History HELEN WARE Economy TICKY MONEKOSSO THE CENTRAL AFRICAN REPUBLICRecent History JUAN FANDOS-RIUS Economy DUNCAN WOODSIDECHADRecent History Economy PAUL MELLY THE COMOROSRecent History PAUL MELLY Economy PAUL MELLY Mayotte THE DEMOCRATIC REPUBLIC OF THE CONGORecent History ZOE MARRIAGEEconomy DUNCAN WOODSIDETHE REPUBLIC OF THE CONGORecent History KATHARINE MURISON Economy TICKY MONEKOSSOCÔTE D’IVOIRERecent History MARIE GIBERTEconomy MARIE GIBERTDJIBOUTIRecent History DAVID STYANEconomy DAVID STYAN EQUATORIAL GUINEARecent History MARISÉ CASTROEconomy MARISÉ CASTROERITREARecent History WARKA SOLOMON KAHSAYEconomy WARKA SOLOMON KAHSAYESWATINI (SWAZILAND)Recent History HUGH MACMILLANEconomy ETHIOPIARecent History SOLOMON M. GOFIE Economy GABONRecent History RALPH YOUNGEconomy RALPH YOUNGTHE GAMBIARecent History KATHARINE MURISON Economy ROBERT E. LOONEYGHANARecent History GEORGE M. BOB-MILLIAREconomy ROBERT E. LOONEYGUINEARecent History MARIE GIBERTEconomy MARIE GIBERTGUINEA-BISSAURecent History MARIE GIBERT (based on an earlier article by ALEXANDRE ABREU)Economy MARIE GIBERT (based on an earlier article by ALEXANDRE ABREU) KENYARecent History MICHAEL JENNINGSEconomy DUNCAN WOODSIDELESOTHORecent History CHRISTOPHER SAUNDERSEconomy LIBERIARecent History FRED VAN DER KRAAIJEconomy FRED VAN DER KRAAIJMADAGASCARRecent History JULIAN COOKE (based on an earlier article by MERVYN BROWN)Economy JULIAN COOKE MALAWIRecent History CHRISTOPHER SAUNDERS Economy MALIRecent History STEPHEN HARMONEconomy PAUL MELLYMAURITANIARecent History GIUSEPPE MAIMONE Economy PAUL MELLYMAURITIUSRecent History KATHARINE MURISON Economy BOOPEN SEETANAH and SHEEREEN FAUZELMOZAMBIQUERecent History MARISÉ CASTROEconomy ROBERT E. LOONEYNAMIBIARecent History CHRISTOPHER SAUNDERS Economy NIGERRecent History LUCA RAINERI (based on an earlier article by ABDOURAHMANE IDRISSA)Economy NIGERIARecent History MAX SIOLLUN Economy ROBERT E. LOONEYRÉUNIONRecent HistoryEconomyRWANDARecent History DUNCAN WOODSIDEEconomy DUNCAN WOODSIDESAINT HELENA, ASCENSION AND TRISTAN DA CUNHARecent History EconomySÃO TOMÉ AND PRÍNCIPERecent History GERHARD SEIBERTEconomy GERHARD SEIBERTSENEGALRecent History KATHARINE MURISONEconomy MARIE GIBERTSEYCHELLESRecent History KATHARINE MURISONEconomy ROBERT E. LOONEYSIERRA LEONERecent History LEIGHANN SPENCEREconomy SOMALIARecent History Economy DUNCAN WOODSIDE (based on an earlier article by ANNA BRUZZONE SOUTH AFRICARecent History CHRISTOPHER SAUNDERSEconomy ROBERT E. LOONEYSOUTH SUDANRecent History DUNCAN WOODSIDEEconomy DUNCAN WOODSIDESUDANRecent History DUNCAN WOODSIDEEconomy DUNCAN WOODSIDETANZANIARecent History MICHAEL JENNINGSEconomy JÖRG WIEGRATZ TOGORecent History KATHARINE MURISON Economy PAUL MELLY UGANDARecent History MICHAEL JENNINGS Economy JÖRG WIEGRATZ ZAMBIARecent History SISHUWA SISHUWA (based on an earlier article by GREGORY MTHEMBU-SALTER) Economy DUNCAN WOODSIDEZIMBABWERecent History CHRISTOPHER SAUNDERS Economy ALBERT MAKOCHEKANWA PART THREE Regional InformationREGIONAL ORGANIZATIONSMAJOR COMMODITIES OF AFRICA CALENDARS RESEARCH INSTITUTES CONCERNED WITH AFRICA SELECT BIBLIOGRAPHY (BOOKS)SELECT BIBLIOGRAPHY (PERIODICALS)

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Book SynopsisThe Nobel Prize–winning economist and best-selling author explains why saving Europe may mean abandoning the euro.Trade Review"Terrific and clarifying." -- Peter Goodman - The New York Times"[Stiglitz] is surely right. Without a radical overhaul of its workings, the euro seems all but certain to fail." -- The Economist"Many of Mr. Stiglitz’s most damning observations are on target." -- Wall Street Journal"Stiglitz lucidly and forcefully argues that [the euro] was an economic experiment of unprecedented magnitude.… [He] gives a detailed and persuasive list of measures that would help save the euro." -- John Lanchester - New Yorker"Stiglitz’s verdict is convincing.… We should brace ourselves, over the next few years, for what may be a difficult economic divorce." -- Rana Foroohar - New York Review of Books"Much more than a demolition job. These chapters are full of constructive proposals—a glimpse of what the ‘rescues’ would have looked like had the troika, perish the thought, hired their critic Stiglitz to design them." -- Marin Sandbu - Financial Times"Cogent.… Stiglitz’s prescription is compelling." -- Bethany McLean - Washington Post"The euro is a modern tragedy.…As its embarrassments have mounted, its supporters club has teemed with political romantics and Europhile journalists. Stiglitz’s message to such people is that they are inadvertently destroying what they most cherish." -- Paul Collier - Times Literary Supplement"Stiglitz seeks to salvage the Eurozone experiment and the future of globalized Europe. And not a moment too soon!" -- Anderson Tepper - Vanity Fair"Stiglitz argues with his customary force and lucidity that adopting a single European currency was a fatal error." -- Jeet Heer - New Republic

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Book SynopsisTrade is the dominant subject in nineteenth century economics. During the course of the century, Britain was transformed from a protectionist power to an open economy, a change embodied by the repeal of the Corn Laws in 1846. This is reflected in the economic literature of the period, with the qualified free trade advocacy of the early classical economists developing into more strident views of the Manchester School. However throughout the period free trade did not go unchallenged, and by the end of the century a fully developed protectionist position had emerged represented by, for example, the economic nationalism of Henry Carey in the United States and in the fair trade movement in Britain.Free Trade: 1793-1886 provides a comprehensive collection of materials relating to the major debates about external trade in the nineteenth century. It represents a wide range of opinions, and combines materials by leading figures, with some extremely rare but representative pieces from less well-known names. The collection includes an original introduction by the editor, and each of the individual pieces has been carefully retypeset.The set includes material by: James Mill, Richard Cobden, Robert Torrens, John Ramsey McCulloch, Freidrich List, Henry Carey and M. Frederick Bastiet.

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Book SynopsisThought-provoking and clearly explained, the new edition provides students of international economics and international business with a rigorous explanation of global economic theory and policy, both current trends and historic developments. It explores key models through case studies and review questions, enabling students to challenge the reporting of economic events by press and government alike. Split into 2 parts â International Trade and International Finance â the text explains conceptual building blocks before applying them to current events and controversies. Key issues discussed include: the influence of transportation costs economies of scale and the new economic geography the evaluation of preferential trade agreements european Economic and Monetary Union the integration of international financial markets international financial crises, China and other emerging economies. Fully illustrated with tables and figures to allow students to visualise the issues discussed, the lively prose gives this book a refreshing approach. An accompanying website also provides context and coverage of the international financial crisis of October 2008, including the so-called âcredit crunchâ and the collapse of some banking institutions.Table of Contents1. An Introduction: Life in an International Economy Part 1: International Trade and Trade Policy 2. Why Do Nations Trade? Some Early Answers 3. Why Do Nations Trade? Some Later Answers 4. Trade and the Role of Factor Endowments 5. Scale, Competition and Trade 6. The Theory of Protection Tariffs and Other Barriers to Trade 7. Arguments for Protection and the Political Economy of Trade Policy 8. International Mobility of Labor and Capital 9. Regional Blocs: Preferential Trade Liberalization 10. Commercial Policy and the WTO 11. Trade and Growth Part 2: International Finance and Open Economy Macroeconomics 12. The Balance of Payments and the Exchange Rate 13. Fundamentals of Exchange Rate Systems 14. An Introduction to Modeling the Open Economy 15. Extensions of the Basic Open Economy Model: Policy Effectiveness and the Large Open Economy 16. International Capital Markets 17. Modelling International Capital Markets 18. Policy Under Fixed Exchange Rates 19. Policy under Flexible Exchange Rates and Extensions of the Mundell-Fleming Model 20. Perfectly Flexible Prices and Exchange Rate Dynamics 21. The International Monetary System: A Brief History 22. European Monetary Integration 23. International Financial Crises

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Book SynopsisThis book will help readers better understand the ethical and cultural assumptions that both American and Chinese business cultures bring to business relationships in China. It analyzes the relationships developed between the two cultures, areas where they conflict, and how these conflicts are (or are not) resolved.These relationships are investigated in three stages. The author: describes and interprets American business experience in China describes and interprets Chinese business experience in China, including interaction with Americans compares these two business cultures as they are experienced in China to investigate the relationships between them, centering the cultural analysis on ethical issues. Feldman''s thorough research gets to the crux of how American and Chinese executives perceive the ethical and cultural aspects of doing business. The result is a book that will prove helpful to all those looking to Trade Review"Feldman has written this well-researched, informative work "to investigate the ethical and cultural aspects of Chinese-American business relations." ...He examines assumptions Americans bring to Chinese negotiations by scrutiny of relevant literature and empirical analyses. He also points out that the Chinese are just as victimized by their corrupt systems as are foreign business partners. Finally, Feldman compares the experiences of American and Chinese businesses in China. Because the primary research in this area is still rather scant, his data collection method was interviews. This firsthand, insider information is vital to understanding the way business is practiced in China. Summing Up: Highly recommended." - L. K Miller, Western Kentucky University in CHOICETable of Contents@SelectedContents: Introduction 1. Rationale for and Outline of the Book 2. Trouble in the Middle: The Ethics of Cross-Cultural Business Relations Culture and History 3. Central Control and Its Shadow: A Brief History of Chinese Culture and Institutions 4. Confused Motives and Deep Ambivalences: A Brief History of American-Chinese Cross-Cultural Relations in China Government and Corruption 5. The Turtle and the Hare: An Essay on Political and Economic Reform in China 6. Business-Government Corruption in China: Americans Suffer Only the Half of It Culture and Conflict 7. One’s, Two’s, and Three’s: The Roots of Cultural Conflict in American-Chinese Business Relations 8. Culture, Corruption, and Business in China: The Conflicting Worlds of American and Chinese Intellectual Property 9. Clear as Mud: The Ethics of Intellectual Property in China 10. Power, Property, and Culture: American-Chinese Conflicts over Intellectual Property in China Conclusion 11. Notes on the Cultural Middle Epilogue 12. Three Years Later: 2010

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