International business Books
Taylor & Francis The EUJapan Partnership in the Shadow of China The Crisis of Liberalism
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Taylor & Francis Ltd Designing Integrated Industrial Policies Volume II For Inclusive Development in Africa and Asia Routledge Studies in the Modern World Economy
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£128.25
Taylor & Francis Routledge Handbook of International Sport
Book SynopsisContemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.Table of ContentsIntroduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1: International Sport Business Strategy 1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Ströbel] 2. Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco] 3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner] 4. Major sport events at the center of International Sport Federations’ resource strategy [Josephine Clausen and Emmanuel Bayle] 5. Hosting International Sporting Events [Heather L. Dichter] 6. Globalisation of Sport Business Management Education [Pedro Guedes de Carvalho and Darlene A. Kluka] Part 2: Sport Marketing 7. Marketing Implications of Playing Regular Season Games in International Markets: Losing ‘Home’ Domestic Advantage or Gaining ‘Away’ International Advantage? [Eric Schwartz] 8. Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane] 9. The Role of Endorsement in International Sports Marketing [Sara Keshkar] 10. Women’s Tennis Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova] 11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts [Cem Tinaz] Part 3: Sport Economics and Finance 12. Football’s Failing Finances [John Beech] 13. Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences [Kevin Heisey] 14. The Significance of Direct Economic Impact of International Sport Events for the Hosting City [Osmo Laitila and Noud van Herpen] 15. Maximizing Revenue Through Ticketing Technology [Jim Reese] 16. Sport Industry in China: Opportunities and Challenges [Dongfeng Liu] 17. International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent [Sungho Cho] Part 4: Legal Aspects 18. Athlete Involvement in the Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl] 19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha Brison] 20. How Can Sport Sponsors Comply with International Corruption Laws [Mark Dodds] 21. Trademark Protection Across Borders [Kerri Cebula] 22. Privacy at Work: Strategies for Successful Social Media Policies [Lauren McCoy] Part 5: Sport Media and Communication 23. Hijacking of a Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan Fredrick] 24. Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League [Matthew A. Gilbert] 25. Internationalization as a Strategy for Success in the LPGA [Tara Mahoney] 26. Sports-Media Complex and the Business of Football in Africa [Gerard A. Akindes] Part 6: Sport Tourism 27. Global Sport Tourism and the Lure of Mega-Events [Brendon Knott and Kamilla Swart] 28. Sports Facilities Tourism [Louise Bielzer] 29. Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach [Derek van Rheenen] 30. Small-Scale Active Sport Tourism is International Business [Richard J. Buning and Brian D. Krohn] Part 7: Sport Development 31. India: From a Cricketing Nation to a Business Industry [Juthika Mehta] 32. The Role of Highlight Events in Sport-For-Development [Nico Schulenkorf and Katie Schlenker] 33. Social Entrepreneurship and Sport [Jonathan Robertson] 34. The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen and Sari Savolainen] 35. Partnership Building to Create Change [Kevin Heisey]
£43.69
Taylor & Francis Industrial Relations in Japan The Peripheral Sector Nissan InstituteRoutledge Japanese Studies
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£128.25
Taylor & Francis Ltd The Global Jukebox
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£128.25
Taylor & Francis Ltd The Global Jukebox
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£36.99
Taylor & Francis Ltd Entrepreneurship in a Global Context Routledge Studies in International Business and the World Economy
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£137.75
Taylor & Francis Ltd Alliance Capitalism and Global Business 7 Routledge Studies in International Business and the World Economy
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£142.50
Taylor & Francis Ltd Barclays BankGlobal Comp V1
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£356.25
Taylor & Francis Ltd BbcGlobal Comp 20th Cent V2
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£228.00
Taylor & Francis Ltd BhpGlobal Comp 20th Cent V3
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Taylor & Francis Ltd BpGlobal Comp 20th Cent V4
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£332.50
Taylor & Francis Ltd CableWireGlobal Comp 20th V5 Selected Archival Histories Volume V Cable Wireless
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£332.50
Taylor & Francis Ltd American Investment in British Manufacturing Industry
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£63.74
Taylor & Francis Ltd Foreign CapEcon Dev Japan Ind The Rise of International Business
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£175.75
Taylor & Francis Ltd New Transnational Social Spaces International Migration and Transnational Companies in the Early TwentyFirst Century Routledge Research in Transnationalism
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£128.25
Taylor & Francis Foreign Multinationals in the United States 8 Routledge International Studies in Business History
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Taylor & Francis Ltd The Changing Face of Chinese Management
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Taylor & Francis Ltd Global Unions
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Taylor & Francis Ltd Human Resource Management in China Past Current and Future HR Practices in the Industrial Sector Routledge Advances in AsiaPacific Business
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£142.50
Taylor & Francis Ltd The Changing Face of Japanese Management Working in Asia
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Taylor & Francis Linking Local and Global Economies
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Taylor & Francis Managing the Global Network Corporation
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Taylor & Francis Ltd Culture and Management in Asia
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Taylor & Francis Managing Human Resources in AsiaPacific
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Taylor & Francis Ltd Sales Management A Global Perspective
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Taylor & Francis Sales Management A Global Perspective
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Taylor & Francis Chinese Business in the Making of a Malay State 18821941
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Taylor & Francis Management and Change in Africa
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Taylor & Francis Management and Change in Africa
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Taylor & Francis Ltd International Strategic Marketing A European Perspective
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Taylor & Francis International Strategic Marketing
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Taylor & Francis Theories of Corporate Governance
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Taylor & Francis Marketing and Consumption in Modern Japan
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Taylor & Francis Ltd International Business and Information Technology Interaction and Transformation in the Global Economy
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Taylor & Francis Global Industrial Relations
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Taylor & Francis Global Industrial Relations
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Taylor & Francis The Theory of the Firm and Chinese Enterprise Reform
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Taylor & Francis Managing Human Resources in Latin America
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Taylor & Francis Ltd Managing Human Resources in Latin America
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Taylor & Francis Ltd Business Clusters An International Perspective 30 Routledge Studies in Business Organizations and Networks
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Taylor & Francis Ltd International BusinessSociety Management
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Taylor & Francis Ltd International BusinessSociety Management
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Taylor & Francis Financial Markets in Central and Eastern Europe Stability and Efficiency 14 Routledge Studies in the European Economy
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Taylor & Francis Ltd Trust Building and Boundary Spanning in CrossBorder Management Routledge Studies in Trust Research
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Taylor & Francis Understanding FDIAssisted Economic Development
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Taylor & Francis Ltd Managing Human Resources in the MiddleEast Global HRM
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Taylor & Francis Ltd Managing Human Resources in the MiddleEast Global HRM
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