Industry and industrial studies Books

Book SynopsisThis important book addresses the prospects for reconciling economic competitiveness with sustainable development. It shows that we cannot simply assume that changes in public attitudes, business policies and government regulation will guarantee the conditions for long-term ecological, social and economic sustainability.On the basis of new original case studies, the authors consider corporate environmental strategies, technological change and sustainable development as a social partnership between firms, citizens and government. They suggest that competitiveness must be considered as a dynamic process requiring proactive and reactive adjustments by business and government institutions all working towards sustainability.Sustainbility and Firms combines intellectual rigour with accessibility to communicate fundamental ideas to help policy decision-makers, enterprise managers, environmental scientists and economists grapple effectively with the problems of competitiveness, technological change, strategies of firms, governance and sustainable development.Trade Review'Several authors have contributed excellent articles for this important book, which addresses sustainable development that aims at reconciling the pursuit of goals traditionally associated with economic growth with ecological constraints on economic activity. . . . the authors have made an excellent effort for contributing to the literature in the field. . . . This book can be recommended as an essential reference for those interested in pursuing a research career in this subject.' -- Jyothis Sathyapalan, KyklosTable of ContentsContents: 1. Introduction (S. Faucheux, J. Gowdy and I. Nicolaï) Part I: Corporate Environmental Strategies 2. Globalisation, Competitiveness, Governance and Environment: What Prospects for a Sustainable Development? (S. Faucheux, I. Nicolaï and Martin O’ Connor) 3. Environmental Regulations and Foreign Direct Investment Flows within European Union (A. Castro Guerra and V. Santos) 4. Environmental Regulations, Firms Strategies and Markets Behaviour: Modelling to Learn (R. Santos, L. Jordão, P. Antunes, N. Videira) Part II: Technological Change and Sustainability 5. After the Age of Abatement Technologies? Technological Change for Sustainable Development (R. Malaman) 6. Socio-Technological Innovation and Sustainability (F. Beckenbach) 7. All Production is Joint Production – A Thermodynamic Analysis (M. Faber, J.L.R. Proops and S. Baumgärtner) Part III: Sustainable Development as a Social Partnership Between Firms, Citizens and Government 8. The Company Environmental Scheme (V. Martin and F. Garcia) 9. The Use of Regulatory Mechanism Design in Environmental Policy: A Theoretical Critique (M. Glachant) 10. Environmental Privatization and Technological Norms (M.E. Diedrich) 11. Financial Transfers to Sustain Cooperative International Optimality in Stock Pollutant Abatement (M. Germain, P. Toint and H. Tulkens) 12. The Implementation of the International Climate Regime: How to Finance the Reduction of CO2 Emissions? (M. Trommetter and L. Viguier)

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Book SynopsisThis book provides new insights into the performance of key economies in the Asia-Pacific region during the last three decades. It critically examines productivity growth, factor accumulation and economic efficiency at both the macro and micro levels.The authors use a variety of empirical techniques to measure the sources of economic growth in Hong Kong, Singapore, Taiwan, Korea, Japan, Malaysia, Thailand and China. The techniques employed range from traditional growth accounting to econometric frontier estimation and data envelopment analysis. As a comparison to the Asia-Pacific region, the growth experiences of G7 and 18 OECD countries are analyzed. The authors consider, among other issues, the influential role of trade in the region, macroeconomic management, income, capital, labor productivity, technology and investment. This innovative new book will be of interest to students and scholars of growth economics, public policy and Asian studies.Trade Review'The book provides considerable insights into the factors of productivity and efficiency change in rapidly growing economies.' -- S. Mohan, Journal of Scientific and Industrial Research'As a compilation of papers emanating from an academic conference, this is a remarkably cohesive volume. . . . the papers in this book remain true to the overall theme of the book. Such is not always the case with edited volumes and the editors should be commended. The papers comprising the chapters in the book are also extremely well written and should be accessible to those not well-versed in measurement of productivity growth and productive efficiency. Perhaps the best way to evaluate this book is in terms of how well it attains its stated objectives. Regarding its primary objective, which is to provide new insights into the performance of various economies of the region, the book is successful. . . . the book provides considerable insight into the potential factors driving economic growth. Most notable are the findings concerning the impact of trade, especially imports, and human capital on economic growth. In terms of the book's secondary objective of providing a variety of analytical techniques, it is also successful. The reader will find a wide range of methodological approaches that are innovative and, more importantly, clearly presented. Many of the papers also contain extensive discussions of data development and variable measurement. Individuals currently conducting research on economic growth in the Asian-Pacific region should find this book a good source of ideas for further research as well as a source of potential methodological approaches for empirical analysis. For those interested in beginning to conduct such research, this book provides an excellent avenue for getting up to speed quickly on the current state of knowledge concerning economic growth, total factor productivity, and productive efficiency, as well as an overview of the type of empirical models being employed.' -- Timothy G. Taylor, Journal of Comparative EconomicsTable of ContentsContents: 1. Editor’s Introduction Part I: International Studies A. The Asia-Pacific Region 2. An Alternative Tale of Two Cities 3. Sources of Growth in East Asian Economies 4. The Relative Efficiency and Rate of Technology Adoption of Asian and North American Airline Firms B. International 5. There is No Silver Bullet: Investment and Growth in the G7 6. Is the Asia-Pacific Region Different? Technical Progress Bias and Price Elasticity Estimates for 18 OECD Countries, 1960-1992 Part II: National Studies A. Macroeconomic Productivity Studies 7. A Tiger in the Land of the Panda: Growth Prospects for Hong Kong under Reversion to China 8. Productivity and Efficiency in China’s Regional Economies 9. Total Factor Productivity and Outward Orientation in Taiwan: What is the Nature of the Relationship? 10. Technology Adoption and Technical Efficiency in Taiwan: Foreign Investment Led versus Export Performance Promoted 11. Measurement of Total Factor Productivity in Japan: How to Evaluate Impacts of New Technologies on TFP Growth 12. Productivity Growth in Taiwan’s Manufacturing Industry, 1961-1993 B. Microeconomic Efficiency Studies 13. The Achilles’ Heel of Thailand’s Financial Market 14. Cost Efficiency of the Farmers’ Credit Unions in Taiwan 15. The Social Productivity of China’s Town and Village Enterprises Index

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Book SynopsisThe amount of physical matter in the world is fixed and improvements to people's material circumstances are only created by their ability to reconfigure this matter. What distinguishes labour, and subsequently what allows for differing increments of value, are our capabilities, skills and understandings. In addition, the way society synchronises these individual talents and pieces of knowledge is significant.This innovative book sheds new light on the emerging confluence between labour and industrial economics: the view that labour as capital is the dominant factor of production. This factor is commonly embraced under the term intangible capital. This book examines the process by which firms accumulate intangible capital assets using a post-Keynesian perspective. It will be of interest to labour and industrial economists, especially those who favour post-Keynesian and Kaleckian economic thought.Trade Review'I had the privilege and pleasure of supervising the Ph.D. dissertation from which the present book originated. Its author, Beth Webster, was independent, critical in a positive way and original. She acquired a most thorough knowledge and mastery of the relevant literature. She recognized early on the growing importance, both qualitatively and quantitatively, of investment in intangible assets in modern economic processes. She set about developing an appropriate framework, drawing on Kalecki's insights in particular, within which to analyse the issues involved. The outcome is the present book - which is original, relevant, comprehensive and a pleasure to read.' -- G.C. Harcourt, University of New South Wales, AustraliaTable of ContentsContents: 1. Introduction 2. Historic Conception of Investment and Capital 3. Contemporary Conception of Investment 4. Uncertainty and Risk 5. Competition 6. Empirical Evidence 7. The Firm’s Investment Decision 8. Integration into Macrodynamics 9. Concluding Remarks References Index

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Book SynopsisThis book is a definitive collection of Keith Pavitt's seminal articles in the analysis of technology and innovation. He presents realistic, empirical accounts of the economic impact of technological change on firms, emphasising the cognitive dimensions of technical change. The theme throughout is that technological knowledge remains largely tacit, and the transformation of advances in knowledge is complex, uncertain and requires continuous learning.The book explores the appropriate location of innovative activities, the size structure of innovating firms, the implications of technological trajectories for corporate strategies and organization, the influence of national systems of innovation on corporate behaviour and the usefulness of publicly funded research. The conclusions drawn challenge established theories, policies and practices.Technology, Management and Systems of Innovation will prove invaluable to students and scholars of both the economics and management of evolutionary technical change.Table of ContentsContents: Introduction Part I: Technological Knowledge Part II: Management Part III: Systems of Innovation Index

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Book SynopsisThe interdependencies between politics, governance and technology have created a 'virtual state'. The author analyses this development within the framework of postmodernism in order to illustrate the importance of adopting a postmodern perspective to understand the theory and practice of public administration and politics.This book examines the special connections linking politics, administration and technology in the 'information society'. Paul Frissen describes recent developments both within public administration and in postmodernism and uses examples from Dutch public administration in order to emphasise the importance of the postmodern perspective. Finally, the author considers the role of politics in the virtual state.This book will prove to be invaluable to scholars of public and social policy, public administration and politics.The translation was funded by NWO, the Dutch Organization for Scientific Research.Trade ReviewAcclaim for the Dutch edition:'The radical theses on politics proclaimed by Frissen will undoubtedly draw a lot of attention. . . . But first of all it is good to realise that the book has two faces. Apart from a polemic and postmodern "narrative" on politics and governance, the book also is a thorough and modern synthesis of an extensive and productive research programme in public administration. Frissen courageously elaborates the lines present in this program.' -- Willem Witteveen, Socialisme and Democratie'The narrative deserves reading. Frissen joins the world of important thinkers and the question is whether the academic circles in The Netherlands are not too narrow for these thoughts to be unfolded.' -- N.J.M. Nelissen, Openbaar BestuurTable of ContentsContents: 1. Prologue 2. Public Administration 3. Technology 4. Public Administration and Technology 5. Politics 6. The Social Decor: Modernisation and Postmodernisation 7. Theoretical Intermezzo 8. Administration and Politics in Postmodern Cyberspace 9. Fragmenting and Connecting Governance 10. Politics without Properties Bibliography Index

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Book SynopsisThis accessible book provides a rigorous explanation of the concepts and theory of technological change and learning in production. Dudley Jackson offers a thorough integration of theory and data to show how technological change and learning increase profitability. The impact of technological change and learning on the rate of profit are comprehensively explained with extensive use of 'real world' plant - and industry-level statistics. Data on the manufacturing industry in the United States is used to explain and exemplify neutral technological change, or increased multifactor productivity. Non-neutral capital-using/labour-saving technological change is then examined using data on the switch from steam to diesel locomotives in the railroad industry. The impact of technological change on unit cost and quality is examined in two case studies: automation in the pulp plant of a paper mill; and the refining of petroleum to produce gasoline of a higher octane rating. The theoretical background to, and derivation and use of, the learning curve is explained using data on the building of Liberty ships in individual shipyards during the Second World War. Finally the time constant progress function is introduced to show how learning increases profitability.This book will be of immense interest to students of microeconomics, strategic and production management, industrial organization and the economics of innovation and technology.Trade Review'The understanding of technological change by experts in innovation studies and that by economists has diverged widely in recent decades. Researchers in innovation studies consider that economists pay insufficient attention to the key practical issues surrounding technology, while economists consider that the concepts developed in innovation studies are too ill-defined and all-embracing to be useful in practice. Dudley Jackson's new book shows that these two positions can be brought much closer together. He uses key concepts drawn from both fields to illustrate how technological change and learning can be made operational. Practical data, much of it drawn from real world examples, is revealed as being adequate to meeting this task, once properly comprehended. Jackson's work thus represents a significant step towards trying to reunite the two approaches to technological change.' -- G.N. von Tunzelmann, SPRU - Science and Technology Policy Research, University of Sussex, UKTable of ContentsContents: Part I: Technological Change 1. Introduction 2. Neutral Technological Change and Multifactor Productivity 3. Non-neutral Technological Change in Theory 4. Non-neutral Technological Change in the United States Railroad Industry 5. Unit Total Cost and Quality under Technological Change Part II: The Learning Curve 6. The Learning Effect 7. The Learning Curve 8. Learning and Profitability Index

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Book SynopsisThis thoroughly revised and updated new edition of Mark Casson's modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions. This pathbreaking volume argues that good judgement is based on a unique combination of information, and that this information is typically exploited by founding a 'market-making' firm, which links customers and suppliers who could not otherwise make contact with each other. This assessment of entrepreneurship, Mark Casson contends, has important implications for the growth of firms, social mobility and 'enterprise culture'.This second edition is essential reading for scholars of economics, management, business history and economic history. Academics from a wide range of economic schools of thought, both orthodox and heterodox, will find the book to be an original and outstanding work.Trade Review'This update of the 1982 edition of the same title is a substantially rewritten volume taking account of much recent work in the areas of asymmetric information, market making and recent research on the characteristics of entrepreneurs. I liked the application of Edgworth-Bowley box approaches to concepts of intermediation and tracking surpluses. . . This is an excellent synthesis of key developments concerning the theory of entrepreneurship and deserves a wide audience within the social sciences.' -- Chih-cheng Yang, Economic Issues'The debates are still fresh and contemporaneous, and the language is rigorous and fluid. The book is still original. Not only does it provide a fairly easily digestible review of the main functions of the entrepreneurial process; it also synthesizes the relationship between the process and neo-classical economics. . . It is to be hoped that The Entrepreneur will be re-read by non-economists who ignore the economic theory of the entrepreneur. It ought to be recommended as a key text on masters programmes that deal with the theory of the firm, the role of small business and the entrepreneurial process.' -- Gerard McElwee, International Journal of Entrepreneurship and Innovation'This is an important work for the field of entrepreneurship. Casson has again tried valiantly to restore the entrepreneur and the process of market making in the future to their rightful places in economic theory. The end result is a highly successful synthesis of key insights from neoclassical economics and Austrian theories into a broader analytical framework. By emphasizing the role of information, Casson has brought this second edition of The Entrepreneur more up-to-date with modern currents in economic theory. This is one of the most analytically rigorous, and yet comprehensive, treatments of entrepreneurship and market making process available today. It is a "must-read" for all scholars interested in the role and process of entrepreneurship in society, and is essential reading for all doctoral programs in economics and entrepreneurship.' -- Sankaran Venkataraman, University of Virginia, US'This book is a worthy successor to Frank Knight's seminal study on the entrepreneur published in 1921. Indeed, it probes more deeply and carefully into the functions of the entrepreneur and the practice of entrepreneurship; and at the same time cleverly relates these to recent advances in both neo-classical and institutional economics. It is a highly original and thought provoking piece of work; and written in the rigorous, yet urbane style that we have come to expect from Mark Casson.' -- John H. Dunning, University of Reading, UK and Rutgers University, USTable of ContentsContents: Preface to the Second Edition Introduction Part I: Theoretical Foundations 1. The Significance of the Entrepreneur 2. Basic Concepts of the Theory 3. The Entrepreneur as Intermediator 4. The Competitive Threat to the Entrepreneur 5. Partial Coordination: The Case of Innovation Part II: The Market-making Firm 6. Making a Market 7. Internal and External Markets 8. The Market for Information 9. Speculative Intermediation and the Role of Inventory Management 10. Organizing the Supply of Market-making Services Part III: Synthesis 11. Growth and Dynamics of the Firm 12. The Market for Entrepreneurs 13. Social Mobility and the Entrepreneur 14. Alternative Theories of the Entrepreneur 15. Conclusions Bibliography Index

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Book SynopsisTransaction cost economics began to take shape around thirty years ago and has since been established as an essential tool used to illuminate a wide range of problems in economics and other social sciences. This paperback reader for students and scholars presents, in a convenient and accessible form, the articles which together form the foundations of research in transaction cost economics.The volume is divided into three parts: the first part presents the background to the field and includes those path-breaking papers from Coase (1937 and 1972), Williamson (1971) and Alchian and Demsetz (1972). The second part addresses the apparatus of transaction cost economics and includes papers on the structure and limits of firms. The third part presents the applications of transaction cost economics to firm behavior, investment decision-making, contract bidding, regulation and legislation. The editors, themselves distinguished scholars in the field, have written a new introduction which sketches the history of research in the field and offers some thoughts about the future of transaction cost economics.Table of ContentsContents: Introduction Part I: Background Part II: Apparatus Part III: Applications Index

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Book SynopsisThis unique book - informed by ten years' research - focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive overview of the history and fundamentals of intellectual property as well as a textbook introduction to the field.The book sheds new light on the economics and management of intellectual property in large corporations in Europe, Japan and the US. Special emphasis is given to strategies for the acquisition and commercialization of new technologies, patent strategies and strategies for secrecy and trademark, technology intelligence and corporate management of intellectual property. It includes an in-depth study of leading large corporations in Japan - including Canon, Hitachi, Toshiba and Sony. In conclusion, it explores the possible evolution of intellectual property management towards a distributed intellectual capital management in the context of a wider transition to intellectual capitalism, fueled by new technologies in general and new infocom technologies in particular.The book will have particular appeal to practitioners such as managers, economists, engineers and lawyers as well as students and scholars of industrial organization, economics of innovation and technical change, and management of technology.Trade Review'It is recommended to managers, economists, engineers and lawyers and for the students and academics researching in the area.' -- The Computer Law and Security Report'. . . Professor Granstrand has achieved a lot in this volume. . . it contains a wealth of very useful material to feed graduate students, particularly those involved in industrial economics MBA courses and other postgraduate economics and management study, as well as offering a detailed look at the realities of IP management for professional managers and policymakers.' -- Christine Greenhalgh, The Economic Journal'As well as all the other fine things in this book, Professor Granstrand has given us a working vocabulary for the debate on these larger issues which is now getting under way, and I have no doubt that it will have wide influence, which it richly deserves.' -- W. Kingston, Journal of Economics/Zeitschrift fur Nationalokonomie'Throughout the book, [Granstrand] instructively compares and contrasts the management of intellectual property in the US, Japan and Europe. The first section, on the philosophy, history and economics of intellectual property, is very detailed and displays an excellent grasp of the many strands of literature on this subject. . . . Granstrand does an excellent job of organizing an immense quantity of material on intellectual property.' -- M. Perelman, Choice'Professor Ove Granstrand furnishes us with useful suggestions for effective intellectual property (IP) management using the detailed analysis of data and facts on the Japanese industries which have successfully developed since World War II. He repeatedly visited Japan and conducted many interviews with corporate IP experts and top management. This book is really informative for not only those interested in IP but also R&D leaders and those in top business management.' -- Akira Mifune, TheraTech Japan Inc., Japan'Ove Granstrand's book takes the reader into uncharted waters: the waters of an Intellectual Capitalism that promises to restructure the organization of economic life in the 21st century. In the course of his examination he shines the spotlight on recent developments in Japanese corporate capitalism that will prove to be highly illuminating to western readers.' -- Nathan Rosenberg, Stanford University, US'This insightful book analyzes developments in Japan, Sweden, and the United States to illuminate the increasing emphasis placed on intellectual property in corporate strategies.' -- F.M. Scherer, Harvard University and Princeton University, USTable of ContentsContents: Preface 1. From Intellectual Property to Intellectual Capitalism 2. Philosophy and History of Intellectual Property 3. Patents and Intellectual Property: A General Framework 4. The Technology-Based Firm: A General Framework 5. Japanese Patenting – An Overview 6. Technology and Commercialization Strategies 7. Intellectual Property Policies and Strategies 8. Intellectual Property Organization and Management 9. Analysis of Patent Information 10. Intellectual Capitalism and Beyond Index

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Book SynopsisA fascinating look at the rich history of business in 'the first modern industrial district'. Essential reading for anyone interested in the history of the Manchester area.

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Book SynopsisAfter the Second World War the Irish state maintained the high industrial tariffs of the 1930s, despite the inefficiency of its protected industries. Such inefficiency fed into the crisis of economic stagnation and mass emigration that engulfed the Republic in the 1950s. As EEC entry became the state's goal, adapting and upgrading Irish industries for free trade conditions loomed large in the 1960s. These ends were pursued through technical assistance schemes and a productivity drive - innovations introduced to the Irish state by the US Marshall Plan. This book looks at this neglected aspect of post-war Irish history and analyses the social, political and economic effects of the policies pursued.Trade Review'Murray has produced an important historical account that all students of the economic development of modern Ireland will have to take account of in the future.' Irish Studies Review, August 2010 "This book might be a rejoinder to Fosters as it shows that the economic development of the Republic and its prosperity up to the current recession were the product of decades of policy and planning. Murray shows how the stagnation of the Republic in the 1950s and mass emigration led to a radical rethink in the state's economic policies. Joining the European Economic Community was seen as the best means to ensure economic prosperity. To do that meant ditching inefficient domestic industries, modernising the industrial sector and supporting innovation. To achieve this Ireland accepted US aid under the Marshall Plan which enabled schemes to improve industrial technology and productivity. Murray follows this through showing the long-term impact of these policies and charting the rise in Irish industrial visibility and how all this fitted into the plans to join the EEC." Books Ireland September 2009 'Murray, who teaches Sociology at the National University of Ireland, Maynooth, presents a policy and institutional analysis of a critical period for the Irish Republic. Caught amid the economic promise of Europe and the US-promoted Cold War vision of global capitalism, Ireland recognised that its future would rest in best taking advantage of its hard-won independence to transform itself. Distancing Ireland from continued overreliance on trade relations with the UK, the republic tried to leverage both the US and Europe to set it own course to economic independence. While examining the importance of education, labour, management and government, Murray explicates the very complicated role of government policy and the bewildering variety of acronymic government bureaus. To no one's surprise, the author reveals the very uneven accomplishments of policy initiatives over the period studied. To answer the title's eponymous question, Murray would respond with the qualified 'maybe'. Recommended to undergraduates and above.' Choice August 2010 Vol. 47 No. 11 'Peter Murray's deftly researched and well-argued book is an important addition to the scholarly literature probing the actual working and influence of the E.R.P. (European Recovery program). One of a growing number of country-specific studies, Murray's work reveals an important dimension of the relationship between Marshall Aid, European business recovery and local challenges posed by American post-war economic dominance: he shows how Marshall Aid largesse often acted as a double-edged sword, carrying both the hopeful promise of economic rehabilitation, but, with it, the heavy cost of reforming indigenous business practices in line with American managerial models.Murray's work illuminates the historic persistence of Ireland's long, frustrating struggle to achieve full economic independence.' Irish Historical Studies 37 (146) 2010Table of ContentsProtected Irish Industry and Post-War European Free Trade; Marshall Plan Innovations: Technical Assistance and the Productivity Drive; US Innovations After US Aid: Technical Assistance and Irish Industry, 1952-73; Industrial Adaptation Partners? Government, Business and Trade Unions; Educating Trade Unionists; Developing Managers; Remoulding Mainstream Education and Inaugurating Science Policy; Shaping Social Science Research; The Impact of Innovations and the Context of Institutions; Notes; References; Index.

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Book SynopsisSurviving the Storm is an analysis, undertaken by the Windsor Energy Group over the past 12 years, focusing on the availability of an ample global energy supply over the next 35 to 50 years. It charts a way through the storm but warns of the many political conflicts and economic obstacles looming. With the effects of climate change and the growing damage to the Earth's atmosphere, catastrophe seems at first sight inevitable. The impact on international trade, economic growth and food supply could be critical. With a steadily rising global population and the ever-widening expectations of the billions who live in the non-OECD developing world, it is safe to assume that their global consumption of primary energy could come close to doubling within the coming years. Where is all this energy going to be found? Alternative energy is struggling hard to hang on to its tiny share of the global energy mix. Scientific research shows the dire consequences of doing nothing and the pressing need to accelerate the pace of developing much more efficient and energy-saving technology. The good news is that we have ample resources of oil, coal and gas to bridge the gap to these new technologies. However, we will have to maintain the current momentum of production of these fossil-based fuels and to invest heavily in expanding their capacity. The bad news is that we can only achieve this if we can simultaneously ensure that we can neutralise and curb their adverse impact on the atmosphere, agriculture, fisheries and urban air quality.

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Book SynopsisEvery marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. In Katy Mousinho’s and Giles Lury’s Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.  Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.

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Book SynopsisGREENLIGHTING YOURSELF is full of practical advice about choosing, preparing for, getting your foot in the door of, and succeeding at writing, producing, acting, and directing for film and television. Throughout the book, the authors advice is illustrated with anecdotes about many of his notable friends, such as Ray Bradbury and Guillermo del Toro. The myriad topics it covers include committing yourself to a career, developing sound work habits, being creative, interesting others in your work, finding work, finding an agent, coping with rejection, dealing with the various personalities one inevitably encounters in Hollywood, and giving your career longevity.

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Book SynopsisHeenan Blaikie was one of Canada's leading law firms that boasted 1,100 employees and once had two former prime ministers on its staff -- Pierre Trudeau and Jean Chrétien. When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together? This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision. Normal0falsefalsefalseEN-USJAX-NONETrade Review"An illuminating insider's account of the collapse of one of Canada's premier law firms. Puts you in the passenger seat of a train wreck." -- Jacquie McNish , Senior Correspondent, The Wall Street Journal"Good storytelling makes for a good book. Norman Bacal's ability to render a business story accessible to all readers, not just lawyers, makes this an entertaining read." -- Robert Lantos, film producer, Chairman, Serendipity Point Films"A fascinating and important business story, whose lessons on the impact of culture and leadership apply to all organizations, regardless of size, sector or geography." -- Calin Rovinescu, President and CEO, Air Canada"Jaw dropping!" -- Drew Hasselback, Editor, Legal Post section of the National Post

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Book SynopsisThis book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle. Trade Review“The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. … I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view.” (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)Table of ContentsUnderstanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

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Book SynopsisUsing the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.Table of ContentsPart I. Background of Luxury Fashion as a Field of Material Culture 1. Defining Fashion, Luxury, and Luxury Fashion 2. Established Methods of classifying Luxury Fashion Brands 3. A New Method for the Classification of Luxury Fashion Brands Part II. Production and Consumption of Luxury Fashion 4. The Producers of “Newness” in Luxury Fashion 5. What Do We Really Consume through Luxury Fashion? 6. How Do We Consume Luxury Fashion? Part III. Cultural Intelligence and Creativity 7. A Close Look at Cultural Intelligence 8. Tim Morton’s Theory of Hyperobjects 9. Luxury Fashion Products Addressing Cultural Changes 10. Luxury Marketing Strategies Based on Cultural Intelligence Part IV. The Future of Luxury Fashion 11. Conclusions

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Book SynopsisCompetition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.Table of ContentsChapter 1. Developing Strategies for Hospitals from Patient and Personnel Perspective with DEMATEL.- Chapter 2. New Approach to A Disruptive Business Model with Dynamic Capability under the Blockchain Technology.- Chapter 3. Strategy Development to Improve the Business Performance of Nuclear Energy Companies.- Chapter 4. The Driving Force of Market Value and Financial Performance in Knowledge-based Business Environment: Intellectual Capital.- Chapter 5. Strategic Decisions and Agile Decision Sets in Energy Investments.- Chapter 6. Students' Satisfaction with Applications Implemented in Distance Education Process During the Pandemic Period.- Chapter 7. Analysis of Determinants of The High Technology Export in Turkey: Policy Recommendation for High-tech Companies.- Chapter 8. Technology Entrepreneurship and Access to Financial Resources in Turkey.- Chapter 9. The administration of foreign exchange risk for Sinaloa's micro industries.- Chapter 10. Interplay among Strategic Macroeconomic Variables in Selected Competitive Economies: Insights from dynamic panel studies.- Chapter 11. Defining Appropriate Government Strategies to Reduce Unemployment during COVID-19 Pandemics.- Chapter 12. Generating Innovative Financial Strategies for Turkish Deposit Banks.- Chapter 13. Strategic Social Media Marketing and Data Privacy.- Chapter 14. Digital Transformation and Changing Marketing Dynamics in the World.- Chapter 15. The Need and Importance of Financial Innovation in City Marketing.- Chapter 16. Robotic Process Automation (RPA) Applications in COVID-19.- Chapter 17. Strategy Recommendations for Finance of Space Based Solar Energy Investments.- Chapter 18. Leading Determiners of Institutionalization in Globalization Era and Strategic Change Management in Educational Organizations.- Chapter 19. Management of COVID-19 through Strategic Roles of Governments: A Study on Highly Affected Countries.- Chapter 20. Strategy Proposals for Onshore and Offshore Wind Energy Investments in Developing Countries.- Chapter 21. Organizational Communication as an Effective Communication Strategy in Organizations and the Role of the Leader.- Chapter 22. The Role of Health Policies for the Strategic Investment Decisions of the International Companies.- Chapter 23. A Rapid Implementation of Remote Work as a Strategy in Response to Covid-19: An Examination in Terms of Work-Life Balance.- Chapter 24. The Strategic Importance of Quality Training Given to Personnel: An Evaluation for Nuclear Energy Companies.- Chapter 25. The importance of foreign direct investments in Turkey's Export: A New Strategy for Low and Medium Tech Firms.- Chapter 26. A Research on Effect of Performance Evaluation and Efficiency on Work Life.- Chapter 27. Proactive Marketing Decision Making in Digitalization Age: How Can Data-Based Methodologies Help to Marketing Research?.

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Book SynopsisThis book offers a selection of the best papers presented at the international scientific conference "Digital Transformation in Industry: Trends, Management, Strategies", held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences, Russia in November 2020. The main focus of the book is to evaluate trends and perspectives of digital transformation in industry and industrial markets through the dissemination of Industry 4.0. The aim of the topics discussed is to create an idea of introduction mechanisms for digitization processes and to specify successful strategies of digital transformation in all sectors of industrial enterprises. The experience of developed and developing economies, as well as small and large enterprises implementing IT and other technological innovations are included. Students as well as managers of industrial organizations alike can benefit from the results of the topics covered.Table of ContentsIndustry 4.0: Individual perceptions about its nine technologies.- Industrial Policy: A New Reality in the Context of Digital Transformation of the Economy.- A Framework for Continuous Assessment of IT Value in Industry 4.0.- Prerequisites and Principles of Digital Platformization of the Economy.- Modeling the digital transformation of the region’s industry.- Visual methodology for the multi-factor assessment of industrial digital transformation components.- Modeling the factors behind digitalization of the real sector of the economy.- Research on the impact of digital services on the economic performance of industrial enterprises.- Coverage of Production Chains in Cooperation Industrial Enterprises.

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Book SynopsisThis book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the business value chain. The author describes comprehensively how management strategies and problem-solving tools enable companies to concentrate on value-adding activities and processes to achieve the competitive advantage. This allows managers to choose the proper tool and strategy for each situation and use it effectively. A wealth of best practices, industry examples and case studies are also included.Table of ContentsChapter 1. Business Transformation and Project Management. Chapter 2. Corporate Strategic Management.- Chapter 3. Cultural Change Concepts.- Chapter 4. Leadership, Empowerment and New Work Concepts. Chapter 5. Strategic Management Tools and Excellence Models.- Chapter 6. Seven Management Tools (M7).- Chapter 7. Statistical, Quality and Resource Management Tools.- Chapter 8. Problem-Solving, Process and Idea Creation Tools.- Chapter 9. Supply Management Tools.- Chapter 10. Management Objectives, KPI and OKR.- Chapter 11. Financial Management Tools.- Chapter 12. Supply Chain Management Tools.- Chapter 13. Virtual Management and Cyber Tools.- Chapter 14. Audits and Quality Management Systems (QMS). Lean Production Tools.- Chapter 16. Kaizen: Continuous Improvements in small Steps.- Chapter 17. Waste and Value-added Management Tools.

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Book SynopsisThis book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the business value chain. The author describes comprehensively how management strategies and problem-solving tools enable companies to concentrate on value-adding activities and processes to achieve the competitive advantage. This allows managers to choose the proper tool and strategy for each situation and use it effectively. A wealth of best practices, industry examples and case studies are also included.Table of ContentsChapter 1. Business Transformation and Project Management. Chapter 2. Corporate Strategic Management.- Chapter 3. Cultural Change Concepts.- Chapter 4. Leadership, Empowerment and New Work Concepts. Chapter 5. Strategic Management Tools and Excellence Models.- Chapter 6. Seven Management Tools (M7).- Chapter 7. Statistical, Quality and Resource Management Tools.- Chapter 8. Problem-Solving, Process and Idea Creation Tools.- Chapter 9. Supply Management Tools.- Chapter 10. Management Objectives, KPI and OKR.- Chapter 11. Financial Management Tools.- Chapter 12. Supply Chain Management Tools.- Chapter 13. Virtual Management and Cyber Tools.- Chapter 14. Audits and Quality Management Systems (QMS). Lean Production Tools.- Chapter 16. Kaizen: Continuous Improvements in small Steps.- Chapter 17. Waste and Value-added Management Tools.

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Book SynopsisThis edited volume discusses digital transformation in the context of the COVID-19 pandemic. In the wake of the COVID-19 pandemic and the widespread lockdown policies that followed, digital technologies were touted as an effective means towards ensuring continuity and minimal interruption of day-to-day operations for businesses and other institutions. Digital transformation, however, is an inherently complex process and the pressure of short adoption times may further increase complexities for organizations looking to foster digital technologies. This volume comprises original research contributions on theoretical foundations and empirical studies of digital transformations in the pandemic era. Written by academics and practitioners from diverse disciplines and industries, the chapters cover topics such as psychological and technical implications of pandemic situations, the economic, organizational, social, and legal implications of digital adoption, and case studies for digital transformation in different industries. This book will be useful for academics, technology professionals, business policy makers, NGO managers, and governments looking to optimize their digital transformation processes to better prepare their organizations in the presence of pandemic situations. Table of Contents1. Policies for Enhancing Public Trust and Avoiding Distrust in Digital Government During Pandemics: Insights from A SyStematic Literature Review.- 2. Data driven implementation: the role of information and technology in public responses to social emergencies.- 3. Implementation of emerging technologies in pandemic situations: Contact tracing.- 4. eTourism and Cultural Resilience: Exploring Opportunities for Indigenous Communities in an Extremely Precarious State.- 5. Digital Transformation of Health Systems During the COVID-19 Pandemic: Challenges and Opportunities for the Future.- 6. Digital Transformation and Usability: User acceptance of Tawakkalna Application during Covid-19 in Saudi Arabia Digital Transformation and Usability: UX Tawakkalna Application in Saudi Arabia.- 7. Digital transformations to challenge-based learning in the context of COVID-19 and beyond.- 8. Change Management in Digital Environment amid the COVID-19 Pandemic: A Scenario from Malaysian Higher Education Institutions.- 9. Challenges and Implications of Digital Transformation in Higher Education: A Student Perspective from Pakistan and Saudi Arabia.- 10. Digital transformation in Higher Education – Impact of Instructor Training on Class Effectiveness during COVID-19.

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Book SynopsisThis book provides a holistic and practical approach to managing supply chains risks and presents a new framework model for sustainable optimization of risk management. This framework includes supportive tools for risk mapping and strategic decision-making. Managers can apply tailored versions of this framework for the management process of their respective sector. The authors provide case studies in industries such as automotive, aviation, airport, and healthcare. Table of Contents1. Introduction to Supply Chain Risk Management (SCRM).- 2. SCRM Strategy.- 3. Digitalization in Air Transportation & Reflections on SCRM.- 4. Global Supply Chains.- 5. Cultural Elements in SCRM.- 6. Lean Supply Chains and Lean Production.- 7. Upstream SCRM.- 8. Financial SCRM and Mitigation Management.- 9. SCRM in the Aviation Industry - “Risk Management Strategies to Resillience ReTakeoff”.- 10. SCRM in the Automotive Industry –AutoSCRM.- 11. Sustainability and Corporate Social Responsibility (CSR) in SCRM.- 12. Supply Chain Audits and Quality Management Systems (QMS).- 13. Outlook to SCRM 2030.

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Book SynopsisInnovation is one of the avenues in which companies can move up the value chain, and has become a popular demand from stock markets and governments. Many of its proponents though lack insight as to what it takes to be an innovator, and instead hype and impel innovation based on a romanticized view that with enough willpower and support from a board, investors, or government every company can pursue innovation. This book offers a theoretical framework, the License Giver Business concept, that clarifies the core characteristics of a truly innovating company, and differentiates it from three other company archetypes with differing core business identities. It describes key aspects and pitfalls in the practical application of the License Giver Business concept and provides cases from the marine industry and computer industry.Table of ContentsChapter 1: Introduction.- Chapter 2: The License Giver Business Concept.- Chapter 3: The Intrinsic-Motivated Crowd.- Chapter 4: The Fear of Innovation.- Chapter 5: The Not-Invented-Here Syndrome.- Chapter 6: The Rise and Decline of Innovative Capability.- Chapter 7: The License Giver Business Concept in the Evolution of Industries.- Chapter 8: Governmental Interference.- Chapter 9: Excellence Through Competence.- Appendix.- Bibliography.- Index.

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Book SynopsisThis book provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to the structured procedure with definitions and CSR approaches, functions within the value chain are described in comprehensive manner with reference to business practice. Business trends in special sectors such as innovation management and hospitality management are also covered. Numerous practical examples and country-specific recommendations for decisions in practical situations are also offered.Table of ContentsChapter 1. CSR as Part of the Corporate Strategy. Chapter 2. Sustainability Management and social Responsibility in the Value Chain. Chapter 3. CSR in Procurement. Chapter 4. CSR in Operations Management.- Chapter 5. CSR in Marketing Management.- Chapter 6. Innovation Management.- Chapter 7. Ethical Theories.- Chapter 8. Corporate Social Responsibility (CSR) and Ethical Management.- Chapter 9. Corporate Social Responsibility (CSR) vs. Environmental Social Governance (ESG).- Chapter 10. Stakeholder der CSR.- Chapter 11. The state and civil society. - Chapter 12. Shareholders.- Chapter 13. Consumers.- Chapter 14. Suppliers and Competitors.- Chapter 15. Employees.

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Book SynopsisEBES conferences have been intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long lasting academic cooperation. This is the 21st issue of the Eurasian Studies in Business and Economics (EBES’s official proceeding series) which includes selected papers from the 34rd EBES Conference – Athens. Due to the COVID-19, the conference presentation mode has been switched to "online/virtual presentation only”. In the conference, 148 papers by 296 colleagues from 40 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions. Therefore, it provides a great opportunity to colleagues, professionals, and students to catch up with the most recent studies in different fields and empirical findings on many countries and regions.Table of ContentsChapter 1. The Effect of HR Practices on the Fulfilment of a Psychological Contract in the Context of the Polish Organizational Culture.- Chapter 2. A Seat at the Table: Exploring 4.0 Leadership Attributes Using a Thematic Approach.- Chapter 3. Are Co-working Spaces Communitarian, and Open? Organizational Values from the Dynamic Perspective.- Chapter 4. Sources of Finance and In-house R&D: A Study of Electronic Firms in India.- Chapter 5. Empirical Evidence on How Smart Connected Products’ Capability Maturity Impacts Players’ Portfolio Strategy: A Case Study on Siemens.- Chapter 6. Transition Towards a Low-carbon Economy: The Contribution of Italian Listed Utilities.- Chapter 7. Business Ecosystem: More Than a New Name for Supply Chain?.- Chapter 8. What Affects the Strategy Type of the Biggest Russian Corporations?.- Chapter 9. Data Envelopment Analysis on Relative Efficiency Assessment and Improvement: Evidence from Chinese Bank Branches.- Chapter 10. Sustainability of the Hungarian Social Cooperatives.- Chapter 11. ICT as an Employee Engagement Driver: Evidence from Russian Firms.- Chapter 12. Analysis of the Textile Supply Chain from a Circularity Perspective, a Case Study.- Chapter 13. Government Relations Management - A Specific Form of Interaction Between Business and State in the Republic of Moldova.- Chapter 14. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach.- Chapter 15. Islamic Advertising Revisited: Implications of Islamic Principles in Advertising.- Chapter 16. Analysis of Nonfinancial Reporting and Integrated Reporting Application – the Case of State-owned Companies in Croatia, Slovenia and Serbia – Some Initial Evidence.- Chapter 17. Position and Strategy of Constituents in the IFRS 16 Project on Lease with Special Attention to Large Audit Firms’ Comment Letters.- Chapter 18. The Effect of Performance Accountability Reporting on Public Trust for NPOS in Qatar.- Chapter 19. The Economic Policy Uncertainty Spillovers of the United Kingdom on Its Top Trading Partners.- Chapter 20. A Contribution to General Equilibrium Theory.- Chapter 21. Soft Skills Acquisition for the Knowledge Economy: a Research Strategy for Policy Evolution in Technical and Vocational Education and Training (TVET) in Intermediate and Emergent Economies.- Chapter 22. Discovering an Entrepreneurial Intention Among Youngsters.- Chapter 23. Slovakia’s Year in the Covid-19 Pandemic.

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