Graphic design Books
Sendpoints Logo Talks Iv
Book Synopsis
£43.20
Sendpoints It's My Type
Book Synopsis
£26.61
Victionary Palette 02: Multicolour: New Rainbow-hued
Book SynopsisA vibrant companion to Victionary's recent Palette No. 1: Black & White, PALETTE NO. 2: MULTICOLOUR looks at the most engaging use of colour in design, packaging, fashion and architecture today. Shunning the use of singular colour, the harmonious use of multiple hues are displayed and discussed, presenting a veritable rainbow of striking images that catch people's eyes from near and afar. Colours are increasingly being used as a powerful communication tool, and their striking presence conveys a variety of meanings which MULTICOLOUR displays in full.
£29.75
SendPoints Publishing Co., Ltd BranD No.78
Book Synopsis
£18.95
SendPoints Publishing Co., Ltd BranD No.77
Book Synopsis
£18.95
Victionary I KNOW KUNG FU: An Illustrated Tribute to Kung Fu
Book SynopsisInspired by classic kung fu flicks from the 1980s and 1990s, Hong Kong cult illustrator Rex Koo pays tribute to the heroes from his childhood in I KNOW KUNG FU– an artbook that celebrates the much-loved shows and stars that have made Chinese martial arts into the global pop-culture phenomenon that it is today. Drawing from four popular kung fu movies – “Once Upon a Time in China III”, “Shaolin Soccer”, “Kung Fu Hustle”, and “The Grandmaster” – Koo brings to life the legendary tales and titbits behind fan-favourite fighting techniques such as the “Golden Shield Iron Vest”, “Magic Power of Toad”, and “Tai Chi Fist” in his distinct, nuanced style. Readers can expect over 250 pages of compelling and characterful illustrations depicting featured moves and film stills, before learning more about the actors and producers that have made a mark on local and international kung fu cinema via a special section dedicated to these masters. This book is available in a vivid red or bright yellow; books are shipped to customers at random.
£25.60
Victionary HANDSTYLE LETTERING: 20th Anniversary Edition:
Book SynopsisFor some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity. As an update of the original release in 2017, the ‘Handstyle Lettering’ 2021 edition rereleased in conjunction with Victionary’s 20th anniversary is a delightful showcase of artwork from around the world that are anything but unvaried. With an additional selection of new projects, the book also features insightful interviews from the best calligraphers as well as an expanded, beginner-friendly guide/practice area.
£24.00
State University of New York Press Document Design Second Edition
Book Synopsis
£84.99
Columbia University Press All the Art Thats Fit to Print And Some That
Book SynopsisThe never-before-told story of the world's first Op-Ed page.Trade ReviewA chronicle of late twentieth-century history, replete with sardonic images of tyrants and visual commentaries on the fall of communism; the works of Eastern Europeans who fled totalitarian regimes are some of the most challenging and resonant. In this overflowing treasure chest of ideas, politics and cultural critiques, Kraus proves that 'art is dangerous' and sometimes necessarily so. Publishers Weekly Readers will be entertained and come away with a deeper appreciation of the power of illustration. Library Journal Worth the price of the book is Kraus's 2 1/2-hour encounter with former President Richard Nixon. History Wire An intensely personal history of the [op-ed] page as it weathered tempests and tinpot tyrannies at the Times. Columbia Journalism Review As a memoir, Kraus's work provides colorful, intimate, and occasionally searing portraits of several high-ranking Times executives. -- Michael Socolow JHistory Part memoir, part art book, and part journalism history. But all parts are exemplary. -- Beth Haller American Journalism An excellent reminder of the power of editorial illustration. These images do so much more than break up the gray space of columns of text. This book gives life to an underappreciated, and often unexamined, form of visual journalism. Jounralism [This] provocative book examines the images that shattered the conventions of newspaper imagery. Huffington PostTable of ContentsList of Illustrations Acknowledgments Prologue Origins The Seventies The Eighties The Nineties The Aughts Notes Index
£35.70
Columbia University Press All the Art Thats Fit to Print And Some That
Book SynopsisThe never-before-told story of the world's first Op-Ed page.Trade ReviewA chronicle of late twentieth-century history, replete with sardonic images of tyrants and visual commentaries on the fall of communism; the works of Eastern Europeans who fled totalitarian regimes are some of the most challenging and resonant. In this overflowing treasure chest of ideas, politics and cultural critiques, Kraus proves that 'art is dangerous' and sometimes necessarily so. Publishers Weekly Readers will be entertained and come away with a deeper appreciation of the power of illustration. Library Journal Worth the price of the book is Kraus's 2 1/2-hour encounter with former President Richard Nixon. History Wire An intensely personal history of the [op-ed] page as it weathered tempests and tinpot tyrannies at the Times. Columbia Journalism Review As a memoir, Kraus's work provides colorful, intimate, and occasionally searing portraits of several high-ranking Times executives. -- Michael Socolow JHistory Part memoir, part art book, and part journalism history. But all parts are exemplary. -- Beth Haller American Journalism An excellent reminder of the power of editorial illustration. These images do so much more than break up the gray space of columns of text. This book gives life to an underappreciated, and often unexamined, form of visual journalism. Jounralism [This] provocative book examines the images that shattered the conventions of newspaper imagery. Huffington PostTable of ContentsList of Illustrations Acknowledgments Prologue Origins The Seventies The Eighties The Nineties The Aughts Notes Index
£27.00
Yale University Press Visual Strategies
Book SynopsisFor researchers in all disciplines, this book offers a practical, hands-on course in communicating scientific findings and concepts through visual graphicsTrade Review"[Visual Strategies] will be useful for anyone who wants to make clear presentations of data of any kind. . . . The book offers general guidelines, with illustrative graphics, and many real-life case studies. The authors show how they would improve actual graphics, and they invite improvements to their improvements on their Web site, www.visual-strategies.org. . . . Ms. Frankel and Dr. DePace speak as if they were looking up from the laboratory bench. Usually their suggestions are simple, and the results are striking. Add color, subtract color, color only one part of an image - these kinds of relatively simple steps can add clarity."—Cornelia Dean, The New York Times"Smartly and accessibly designed."—Steven Heller, New York Times Book Review"In this technoscientific century, with knowledge doubling every decade, researchers and designers alike need to ramp up their presentation of the material they describe. This beautifully illustrated book shows how."—Edward O. Wilson, University Research Professor Emeritus and Honorary Curator in Entomology, Harvard University"A thoughtful and useful series of recommendations that will actually help you understand what you are doing when you are trying to make yourself clear."—Milton Glaser". . . unique. . . . an essential guide to literacy for fields that are essential to all our lives."—Steven Heller, School of Visual Arts"Many visualization books “round up the usual suspects” of well-known examples, but Visual Strategies is quite original in its choices...I’ll buy it as soon as it is available."—Patrick J. Lynch, Yale Office of Public Affairs and Communications"A user-friendly guide for scientists and engineers to express data concepts in a variety of media and well timed to address the growing demand for communication of increasingly complex scientific concepts and processes."—John Maeda, President, Rhode Island School of Design
£30.88
WW Norton & Co The Poster in History
Book SynopsisA profusely illustrated survey of posters from the French Revolution to the present.
£22.79
WW Norton & Co The Business Side of Creativity
Book SynopsisAn update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
£26.59
John Wiley & Sons Inc Graphics for Learning
Book SynopsisAre you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition For years I''ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how tTable of ContentsAcknowledgments vii Foreword to the Second Edition ix Introduction: Getting the Most from This Resource xiii Section One: The Foundation 1 Chapter 1 The Power of Visuals 3 Chapter 2 Three Views of Instructional Visuals 15 Chapter 3 A Visual Design Model for Planning Graphics Systematically 29 Section Two: How to use Visuals to Support Psychological Learning Processes 45 Chapter 4 Graphics and Learning 49 Chapter 5 Plan Graphics That Direct Attention 65 Chapter 6 Plan Graphics That Leverage Prior Knowledge 85 Chapter 7 Plan Graphics That Minimize Irrelevant Mental Load 97 Chapter 8 Plan Graphics to Help Learners Build Mental Models 115 Chapter 9 Plan Graphics That Support Transfer of Learning 135 Chapter 10 Plan Graphics for Motivation and Learning 153 Chapter 11 Plan Graphics to Leverage Individual Differences 169 Section Three: How to Visualize Lesson Content 181 Chapter 12 How to Visualize Procedures 185 Chapter 13 How to Visualize Concepts 203 Chapter 14 How to Visualize Facts 217 Chapter 15 How to Visualize Processes 231 Chapter 16 How to Visualize Principles 247 Section Four: How to Plan and Communicate Your Visuals 265 Chapter 17 Determine the Context 269 Chapter 18 Design Your Visual Approach 287 Chapter 19 Visualize Individual Graphics 305 Chapter 20 Communicate and Lay Out Your Graphic Plans 323 Chapter 21 Apply the Principles 345 Glossary 368 References 379 About the Authors 388 Index 389
£65.70
John Wiley & Sons Inc Drawing and Designing with Confidence
Book SynopsisReaders of this book learn graphic rendering skills quickly with the proven how-to approach that has made Lin the most successful teacher in the field. His method emphasizes speed, confidence, and relaxation, while incorporating many time-saving tricks of the trade.Table of ContentsLoose vs Tight. Principles of Good Graphics. Rendering Techniques. Rendering Types. Lettering. Entourage. Perspective Drawing. How to Sketch. Design Process. Appendices. References. Credits. Index.
£62.06
Princeton University Press Printing the Revolution
Book SynopsisTrade Review"Shortlisted for the Alice Award, Furthermore Grants in Publishing""Finalist for the PROSE Award in Art Exhibitions, Association of American Publishers""Finalist for the Alfred H. Barr Jr. Award, College Art Association""Winner of the ALAA Thoma-Foundation Exhibition Catalogue Award, Association for Latin American Art""A fat, beautifully illustrated catalog . . . [it] is a worthwhile artistic endeavor on its own."---Carolina A. Miranda, Los Angeles Times"[A] handsome book. . . . There’s a looseness, a jagged brio that gives the images in ¡Printing the Revolution! a visual bang — a kind of primal pop."---Tim Francis Barry, Arts Fuse"One of the best catalogues of the year."---Tyler Green, Instagram
£42.50
Liverpool University Press Charles Tomlinson
Book SynopsisThis book, the first on this major English writer from a British publisher, forms a comprehensive defence of Charles Tomlinson’s project, including his work as a graphic artist, as a translator, and as a participator in experiments in multiple authorship and multi-lingual poetry.
£18.69
MP-TAM Texas A&M University In the Sporting Tradition
Book Synopsis
£39.16
RIT Cary Graphic Arts Press Lester Beall Space Time Content
Book SynopsisLester Beall: Space, Time & Content explores the work of Lester Beall through his ads, posters and identity projects.The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters andidentity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement. R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on abook on Modernism in American Graphic Design.Trade ReviewThis book (introduced by Massimo Vignelli, and enhanced by an elegant layout by Bruce Ian Meader) provides a brief, wide-angle view of the full, rich range of his accomplishments (both client-based and not) as a designer, artist and teacher. * LEONARDO *The format and size of this new series of books, dedicated to the graphic designers in the RIT Graphic Design Special Collections, expresses the intention of reaching a wide audience of scholars and students, as well as design professionals. * MASSIMO VIGNELLI *
£12.34
Edward Elgar Publishing Ltd Comic Art Creativity and the Law
Book SynopsisTrade ReviewAcclaim for the first edition:‘Mark Greenberg's Comic Art, Creativity and the Law outlines the protective, and often restrictive, aspects of the relationship between the law and the comic book industry. Greenberg's text is a very accessible, even enjoyable read. While Comic Art, Creativity and the Law is fascinating, even compelling, its principle audience is entertainment comic book creators, attorneys, and fans.’ -- Allen Berry, Technical Communication’Talk about an interesting project! This really quite riveting book from Edward Elgar’s Law and Entrepreneurship series explores a not very much explored area of the law; that is the effect, for better or worse, of the law on creativity and the creative process. . . While the book could be considered a guide to ‘the law of comics’, it is more than that. There is much analysis and commentary on the history, structure and modes of comic art, after which, the discussion turns to two legal doctrines: contract and copyright law. The impact of tax and obscenity laws is also discussed. . . With the ten pages ‘table of authorities’ and extensive footnoting, the book is a carefully researched academic study as well as a fascinating read. No doubt it will end up as an exceptionally well-thumbed volume in practitioners’ libraries on both sides of the Atlantic – and fans anywhere, of cartoons and comics will love it.’ -- The Barrister Magazine’Marc Greenberg combines his professional expertise and deep knowledge of comics history to provide the first book-length treatment of the subject of law as it applies to comics. . . an invaluable resource for understanding the issues.’ -- Rob Salkowitz, ICV2‘Comic Art, Creativity and the Law is a highly welcome addition to the literature on the development of comic art. The book stands out in its knowledge of the comic industry and analysis of the legal challenges confronting creative artists. You will enjoy reading it whether you are an art law specialist or a Spiderman fan.’ -- Peter K. Yu, Drake University Law School, US‘In comics, justice always prevails, but the business of comics is a lot trickier. Marc Greenberg combines the expertise of a legal scholar with the passion and insight of a long-time comics fan, untangling the morass of legal issues facing comics – and all creative enterprises – in the past, present and future. Comic Art, Creativity and the Law is essential reading for anyone interested in understanding the multi-billion dollar global industry that comics has spawned.’ -- Rob Salkowitz, author of Comic-Con and the Business of Pop Culture‘Marc Greenberg’s Comic Art, Creativity and the Law gives a detailed, thoughtful “look under the hood” of one of the United States’ most vibrant and under appreciated creative industries. For anyone who cares about truly understanding the creative process and the lives of authors in our times, this should be part of your library.’ -- Justin Hughes, Loyola Law School and chief US negotiator for the Beijing and Marrakesh copyright treaties‘An intellectual tour de force and a compelling read . . . Far beyond a practical guide to the law of comics (though it is that too), Greenberg’s book touches on the nature of creativity, the basis for IP law and the history of this fascinating medium.’ -- Mark A. Lemley, Stanford Law School, USTable of ContentsContents: PART I INTRODUCTION TO THE SECOND EDITION PART II CREATIVITY AND THE LAW 1. The neuroscience of creativity 2. How the law views the creative process PART III COMIC ART – HISTORY, STRUCTURE AND MODE 3. A brief history of comic art 4. The structure and common modes for comic art PART IV THE IMPACT OF LAW ON THE CREATION AND STRUCTURE OF COMIC ART 5. Uneasy bedfellows: comic art creators and publishers – how comic art 6. Copyright law’s impact on the creative process in comic art 7. Fan-based creations – a look at Fan Fiction, Fan Art, Fan Films and Cosplay PART V CONSTRAINING CREATIVITY: THE EFFECT OF TAX LAW AND OBSCENITY LAW ON THE CREATIVE PROCESS 8. The power to tax and the First Amendment: Mavrides v. Board of Equalization 9. Censoring creativity, the Comics Code Authority and the birth of the Comic Book Legal Defense Fund 10. Obscenity law and the First Amendment: CBLDF to the defense 11. The bigger picture: obscenity, the First Amendment and the moral education of the young PART VI COMIC ART AND LAW IN THE INTERNATIONAL AND DIGITAL MARKETS 12. Comic art and the law in the international marketplace 13. Eight tips for licensing comics for film and television 14. Comic art, law and the digital revolution 15. Concluding remarks Index
£28.95
John Wiley & Sons Inc Meggs History of Graphic Design
Book SynopsisThe bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference.Table of ContentsPreface to the First Edition viii Acknowledgments ix Part I The Prologue to Graphic Design 1The visual message from prehistory through the medieval era 1 The Invention of Writing 5 2 Alphabets 21 3 The Asian Contribution 35 4 Illuminated Manuscripts 49 Part II A Graphic Renaissance 69The origins of European typography and design for printing 5 Printing Comes to Europe 73 6 The German Illustrated Book 85 7 Renaissance Graphic Design 103 8 An Epoch of Typographic Genius 129 Part III The Bridge to the Twentieth Century 147The Industrial Revolution: The impact of industrial technology upon visual communications 9 Graphic Design and the Industrial Revolution 151 10 The Arts and Crafts Movement and Its Heritage 187 11 Art Nouveau 209 12 The Genesis of Twentieth-Century Design 245 Part IV The Modernist Era 265Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 269 14 Pictorial Modernism 291 15 A New Language of Form 316 16 The Bauhaus and the New Typography 345 17 The Modern Movement in America 371 Part V The Age of Information 391Graphic design in the global village 18 The International Typographic Style 397 19 The New York School 415 20 Corporate Identity and Visual Systems 439 21 The Conceptual Image 465 22 Postmodern Design 491 23 National Visions within a Global Dialogue 513 24 The Digital Revolution—and Beyond 571 Epilogue 621 Bibliography 623 Image Credits 657 Index 663
£72.86
John Wiley & Sons Inc Visual Design Solutions
Book SynopsisEnhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat.Table of ContentsList of Figures and Tables vii Preface xix Introduction xxi Part 1 The Big Ideas Chapter 1: Like a Hand in Glove 3 Chapter 2: Think Like a Designer; You are One 11 Chapter 3: Work Like a Designer 23 Part 2 Building Blocks of Design Chapter 4: Organizing Graphic Space 45 Chapter 5: Selecting and Creating Images 66 Chapter 6: Working with Type 102 Part 3 Power Principles Chapter 7: Use Color with Purpose 133 Chapter 8: Establish a Visual Hierarchy 157 Chapter 9: Unify The Design 171 Chapter 10: Create Contrast 181 Chapter 11: Group for Meaning 194 Part 4 Practicing Design Chapter 12: Show Them Where to Look 211 Chapter 13: Add Some Excitement 229 Chapter 14: Enhance Meaning 253 Chapter 15: Tell Stories with Visuals 282 Chapter 16: Make Numbers Interesting 310 References 339 About the Author 343 Index 345
£43.70
University of Texas Press Variations on a Rectangle
Book SynopsisWith suites of images representing more than two hundred fifty major design projects, Variations on a Rectangle is a career retrospective and design primer by internationally renowned graphic designer and Pentagram partner DJ Stout.Table of Contents Foreword. DJ Stout: American Graphic Designer, by Paula Scher Introduction. Variations on a Rectangle The Work. 1987–2015 Animals Horse Senseless A Dairy Cow Sitting Hanging with Batcow Animal Magnetism Primer: The Art and Psychology of Illustration The Bug Man Bird in the Hand Great Legs Dog Days Not Animals Agriculture Into the Weeds Primer: My Favorite Editorial Layout Tricks Western Heritage One Ranger Meanwhile, Back at the Ranch Hats Off to a New Park A Cowboy Circus Water Primer: The Typographic Solution, from A to Z Land East and West World’s Best Map Neighbors Melodrama in Mexico Not Neighbors Primer: University and Alumni Publications 101 Education Community Road Trip Redux When Mary Wept Culture Sissy Fit Primer: Hand-Drawn Type and Other Signs of Life Going Postal A Snapshot in Time Bards of West Texas Primer: I Always Judge a Book by Its Cover American Beauties Saying Yes to No Truth and Advertising Society The Neuman Effect Primer: What’s So Funny About Humor? Not-So-Easy Rider Families under Siege The Bad Doctor and the Good Pianist Primer: Mysteries of the Newsstand Cover KKK Encounters Sports The Cowboys of Summer Last Thoughts Afterword. That Designer Down in Texas Acknowledgments. With Gratitude
£45.00
APress Programming 101
Book SynopsisProgramming permeates almost all aspects of our lives. This includes being active on social media, shopping online, and participating in virtual courses. It also includes driving a car and using many devices. This book will teach you the basics of programming using the Processing programming language and provide practice with logical, algorithmic thinking. It can provide insight into what is involved in producing the technical infrastructure of our world. While reading this book, you can build programs based on your own ideas, using images you create or acquire and making connections to activities you enjoy.The chapters in the book will demonstrate the process of programming, starting with formulating an idea, planning, building on past projects, and refining the work, similar to writing an essay or composing a song. This approach will guide you to make use of logic and mathematics to produce beautiful effects. The text contains an Appendix with an introductiTable of Contents1. Basics2. Interactions3. Animation Using Arrays and Parallel Structures4. Classes 5. More Interactions6. Images, Graphics, and Building on Prior Work7. Using Files for Making a Holiday Card8. Combining Videos, Images, and Graphics9. Hangman10. 3DAppendix: Processing and JavaScript: p5.js
£46.74
APress Coding Art
Book SynopsisFinally, a book on creative programming, written directly for artists and designers! This second edition offers expanded and updated content incorporating the latest advancements and trends in the field of creative programming, also for creatives who want to work directly with P5.js and online. It delves deeper into the intricacies of computational art. Itincludes fresh case studies that explore real-world applications of coding art, inspiring readers to think beyond traditional boundaries. Rather than following a computer science curriculum, this book is aimed at creatives who are working in the intersection of design, art, and education. Following a real-world use case of computation art, you'll see how it relates back to the four key pillars, and addresses potential pitfalls and challenges in the creative process. All code examples are presented in a fully integrated Processing example library, making it easy for readers to get started.This unique and finely balanced approach betwTable of ContentsIntroductionPart I: Creative CodingIn the first main part of this book, we present a four-step working process when code is involved in art practice.Chapter 1: Idea to VisualsIn this chapter we show how creatives can translate their ideas into simple visual elements, and then work with these elements creatively, by animating them in motions and interaction. In this part, we move quickly from shaping up visual elements in static to animate and scale them in variants and complexity. We also make the comparatively large step to interaction as input for animating visual elements already in this first step. This allows creatives to directly experience the power and expressivity of a computational creative tool like Processing. We don’t hold back in this first step, because we see interaction (and ultimately data) as the important differentiator and driver behind the power of computational in creative practice. Even the raw understanding of interaction in code can help creatives ideate with minimal computation at an early stage of a project.Chapter 2: Composition and StructureIn this chapter, we align the structure of code and the visual structure to reinforce the initial momentum with transparent concepts in code. In this step, we list different code examples that are related to repetition and variation. These are all features related to the creation and manipulation of a Gestalt, introduced as the “many things as one” concept in the book. The reader learns about the shift from an individual element in repetition to many things in layers and alignment. While we introduce fewer new elements from Processing, we maintain the momentum for the reader in showing how they can, with a few lines of code, amplify the expressivity of their first tryouts. The divergence from traditional creative programming books is most visible in the second step, we leave the path of explaining Processing and let the creative process take charge.Chapter 3: Refinement and DepthIn this chapter, we use randomness and noise as sources for depth and entropy and explain how to refine and deepen the idea regarding controlling, selecting, and making choices. In this part, we specifically introduce new data structures as means to simplify and extend the design of aesthetics, rhythms and smoothness. We also return to interactivity at this developed stage and use interactivity as input to bring creative concepts closer to refinement and depth. Chapter 4: Completion and ProductionIn this chapter, we look at the backstage of coding an art piece for presentation and “show-time”. We show how to leverage the diversity of art code on other platforms like the web or in mobile applications. In this step, we also specify how to backstage, test and control the creative work in a less risky way on the final production stage.Part II: An Example: MOUNTROTHKOIn the second part of this book, we present a large example for computational art, MOUNTROTHKO (2018). This part shows how we applied many aspects of the first part of the book in a real project. We emphasize that what we write about in this book is what we also practice: we unfold MOUNTROTHKO from the very beginning by showing the conceptual and visual starting points. Then we walk through the four steps of the whole creative process in close relation to this example. In MOUNTROTHKO, certain steps were taken going back and forth, or in iteration, which underlines how the book is practically meaningful as a process reference.Chapter 5: InspirationChapter 6: From idea to completionPart III: Coding PracticeIn the last part of this book, we address common pitfalls and challenges of the creative process and formulate suggestions and tips for creatives based on our experience over the years. We indicate main problems that creatives might have in practice: how to help yourself, how to get help from others, and how to find and work with experts from other fields. Finally, we outline a continuation of the learning path for creatives alongside reading and making: this book ideally represents the starting of a personal creative journey working with both art and code.Chapter 7: Dealing with Problems Chapter 8: Learning PathChapter 9: Creative ProcessesConclusionEpilogue
£35.99
Business Expert Press Digital Brand Romance: How to Create Lasting Relationships in a Digital World
Book SynopsisDigital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
£21.80
Edward Elgar Publishing Ltd Comic Art, Creativity and the Law
Book SynopsisGraphic novels and comics have launched characters and stories that play a dominant role in contemporary popular culture throughout the world. The extensive revisions in this second edition of Comic Art, Creativity and the Law update the author’s analysis of important changes at the intersection of law and comics, featuring an examination of how recent cases will affect the creative process as applied to comic art.Throughout, Marc H. Greenberg examines the impact of contract law, copyright law (including termination rights, parody and ownership of characters), tax law and obscenity law on the creative process. He considers how these laws enhance and constrain the process of creating comic art by examining the effect their often inconsistent and incoherent application has had on the lives of creators, retailers and readers of comic art. Thoroughly revised and updated, there are new chapters featuring a discussion of important new cases in copyright work-for-hire and fair use doctrines; the intersection of law and fan-based creations, such as fan fiction, fan art, fan film and cosplay; as well as a new chapter on licensing comics for motion pictures and television.Designed for academics, practitioners, students of law and fans of comic art, the book offers proposals for changes in those laws that constrain the creative process, as well as a glimpse into the future of comic art and the law.Trade ReviewAcclaim for the first edition:‘Mark Greenberg's Comic Art, Creativity and the Law outlines the protective, and often restrictive, aspects of the relationship between the law and the comic book industry. Greenberg's text is a very accessible, even enjoyable read. While Comic Art, Creativity and the Law is fascinating, even compelling, its principle audience is entertainment comic book creators, attorneys, and fans.’ -- Allen Berry, Technical Communication’Talk about an interesting project! This really quite riveting book from Edward Elgar’s Law and Entrepreneurship series explores a not very much explored area of the law; that is the effect, for better or worse, of the law on creativity and the creative process. . . While the book could be considered a guide to ‘the law of comics’, it is more than that. There is much analysis and commentary on the history, structure and modes of comic art, after which, the discussion turns to two legal doctrines: contract and copyright law. The impact of tax and obscenity laws is also discussed. . . With the ten pages ‘table of authorities’ and extensive footnoting, the book is a carefully researched academic study as well as a fascinating read. No doubt it will end up as an exceptionally well-thumbed volume in practitioners’ libraries on both sides of the Atlantic – and fans anywhere, of cartoons and comics will love it.’ -- The Barrister Magazine’Marc Greenberg combines his professional expertise and deep knowledge of comics history to provide the first book-length treatment of the subject of law as it applies to comics. . . an invaluable resource for understanding the issues.’ -- Rob Salkowitz, ICV2‘Comic Art, Creativity and the Law is a highly welcome addition to the literature on the development of comic art. The book stands out in its knowledge of the comic industry and analysis of the legal challenges confronting creative artists. You will enjoy reading it whether you are an art law specialist or a Spiderman fan.’ -- Peter K. Yu, Drake University Law School, US‘In comics, justice always prevails, but the business of comics is a lot trickier. Marc Greenberg combines the expertise of a legal scholar with the passion and insight of a long-time comics fan, untangling the morass of legal issues facing comics – and all creative enterprises – in the past, present and future. Comic Art, Creativity and the Law is essential reading for anyone interested in understanding the multi-billion dollar global industry that comics has spawned.’ -- Rob Salkowitz, author of Comic-Con and the Business of Pop Culture‘Marc Greenberg’s Comic Art, Creativity and the Law gives a detailed, thoughtful “look under the hood” of one of the United States’ most vibrant and under appreciated creative industries. For anyone who cares about truly understanding the creative process and the lives of authors in our times, this should be part of your library.’ -- Justin Hughes, Loyola Law School and chief US negotiator for the Beijing and Marrakesh copyright treaties‘An intellectual tour de force and a compelling read . . . Far beyond a practical guide to the law of comics (though it is that too), Greenberg’s book touches on the nature of creativity, the basis for IP law and the history of this fascinating medium.’ -- Mark A. Lemley, Stanford Law School, USTable of ContentsContents: PART I INTRODUCTION TO THE SECOND EDITION PART II CREATIVITY AND THE LAW 1. The neuroscience of creativity 2. How the law views the creative process PART III COMIC ART – HISTORY, STRUCTURE AND MODE 3. A brief history of comic art 4. The structure and common modes for comic art PART IV THE IMPACT OF LAW ON THE CREATION AND STRUCTURE OF COMIC ART 5. Uneasy bedfellows: comic art creators and publishers – how comic art 6. Copyright law’s impact on the creative process in comic art 7. Fan-based creations – a look at Fan Fiction, Fan Art, Fan Films and Cosplay PART V CONSTRAINING CREATIVITY: THE EFFECT OF TAX LAW AND OBSCENITY LAW ON THE CREATIVE PROCESS 8. The power to tax and the First Amendment: Mavrides v. Board of Equalization 9. Censoring creativity, the Comics Code Authority and the birth of the Comic Book Legal Defense Fund 10. Obscenity law and the First Amendment: CBLDF to the defense 11. The bigger picture: obscenity, the First Amendment and the moral education of the young PART VI COMIC ART AND LAW IN THE INTERNATIONAL AND DIGITAL MARKETS 12. Comic art and the law in the international marketplace 13. Eight tips for licensing comics for film and television 14. Comic art, law and the digital revolution 15. Concluding remarks Index
£88.00
RIT Cary Graphic Arts Press Superheroes in Crisis: Adjusting to Social Change
Book SynopsisAn examination of how Superman and Batman dealt with cultural and social changes in the 1960s and 1970s and how this mirrored American societal changes in general. As the founding fathers of the superhero comic books, Superman and Batman have defined a genre of American mythology from the mid-twentieth century to the present. The author describes how the Man of Steel and the Dark Knight dealt with their midlife crises brought on by the cultural and social changes of the 1960s and 1970s. Johnson describes how the superheroes' problems and adaptations mirror much of American societal changes during that time. Superheroes in Crisis is the second book published in the RIT Press Comics Studies Monograph Series. The series editor is Dr. Gary Hoppenstand, Professor of English at Michigan State University. JEFFREY K> JOHNSON is a World War II Historian at the Joint POW/Accounting Command in Honolulu, Hawaii. He is the author of several books and articles on the influence of comics in popular culture.
£23.75
RIT Cary Graphic Arts Press The Dark Night Returns: The Contemporary
Book SynopsisThis book traces the history of crime comics from their beginnings to the current resurgence and analyzes the cultural forces that give rise to influential works like Frank Miller's Sin City. Crime comic books in the 1950s caused controversy leading to their suppression and near extinction. Twenty-five years later, the dark hero, femme fatale, and bleak outlook of crime story comic books are even more striking and subversive. Terrence Wandtke traces the history of crime comics from their beginnings to the current resurgence and analyzes the cultural forces that give rise to influential works like Frank Miller's Sin City, Brian Azzarello's 100 Bullets, and Ed Brubaker's Criminal. The Dark Night Returns is the third book published in the RIT Press' Comics Studies Monograph Series. The series editor is Dr. Gary Hoppenstand, Professor of English at Michigan State University. TERRENCE WANDTKE is a professor at Judson University. His books include The Meaning of Superhero Comics (McFarland) and Ed Brubaker: Conversations (forthcoming from the University Press of Mississippi). He is the founder of the Imago Film Festival.
£23.75
RIT Cary Graphic Arts Press No Words Posters: One Image is Enough
Book SynopsisMilani has selectively gathered a visual repertoire of nearly 200 posters by over 100 designers from around the world, that transcend the written word to deliver a unique perspective on social issues. No Words Posters is a collection of nearly 200 posters by over 100 designers from around the world. Milani has selectively gathered a visual repertoire of images that transcend the written word to deliver a unique perspective on social issues. ARMANDO MILANI is a member of the Alliance Graphique Internationale (AGI) and president of Milani Design, with offices located in Milan and Provence. His previously published books include: Double Life, From the Eye to the Heart: 50 logos/50 posters and 50 Poems of Lawrence Ferlinghetti and 50 Images of Armando Milani. In 2003, Milani's poster design War/Peace was selected for international distribution by the United Nations.
£31.50
RIT Cary Graphic Arts Press Highlights of the Cary Graphic Arts Collection:
Book SynopsisA fully-illustrated guide to the treasures of the Cary Graphic Arts Collection in Rochester, NY. Since its founding in 1969, the Cary Graphic Arts Collection at Rochester Institute of Technology has grown from the personal library of its namesake Melbert B. Cary Jr., to one of the nation's premier libraries on graphic communication history. Highlights of the Cary Graphic Arts Collection brings this history to life with a selection of items that not only exemplify the scope and mission of the library, but are treasures in their own right. The catalog features milestones in the history of printing, diverse examples of fine press printing, artists' books, and rare artifacts from The New York Times Museum of the Recorded Word. Stephen K. Galbraith is Curator and Amelia Hugill-Fontanel Assistant Curator at the Cary Graphic Arts Collection; Kari Horowicz is Librarian for the College of Imaging Arts and Sciences.Table of ContentsIntroduction Highlights of the Collection Acknowledgements
£18.99
RIT Cary Graphic Arts Press The Aries Press of Eden, N.Y.
Book SynopsisA concise history of the Aries Press, founded in the 1920s by philanthropist, Spencer Kellogg Jnr. The Aries Press was an American private press founded by Spencer Kellogg, Jr., in the 1920s. A second-generation millionaire and supporter of the arts, Kellogg was influenced by the Arts and Crafts movement. Though little known today, the Aries Press produced exceptional examples of fine printing. Richard Kegler documents its colorful history accompanied by fine illustrations and samples from the Press. RICHARD KEGLER is the Director of the Wells College Book Arts Center in Aurora, New York. He founded both the P22 Type Foundry and the Western New York Book Arts Center in Buffalo, New York. Kegler is a letterpress printer and book designer with a long-standing interest in printing history.Table of ContentsForeword by Anthony Bannon Introduction The Aries Book Shop The Roycroft Press Frederic W. Goudy and the Aries Press Books from the Aries Press Four Short Years Emil Georg Sahlin's Work Unfinished Work Bibliography of the Aries Press Acknowledgements Notes Index
£27.00
RIT Cary Graphic Arts Press Regarding Frames: Thinking with Comics in the
Book SynopsisRegarding Frames explores the ways that literary comics engage readers in the mutual construction of meaning. Part interpretive criticism, part philosophical meditation, Regarding Frames: Thinking with Comics in the Twenty-First Century explores the ways that literary comics engage readers in the mutual construction of meaning. Kwa draws from a wide range of philosophical, critical, and theoretical texts to analyze the visual and verbal narrative strategies that artists use. She examines the work of comic artists Gabrielle Bell, Michael DeForge, Kevin Huizenga, Laura Park, and Dash Shaw who construct their particular visions of the world. These creators' experiments with form pose questions about the difference between how things appear to be and how they are. Regarding Frames makes a case for the rewards of close reading at the surface.Table of Contentsix Preface and Acknowledgments xix Introduction Regarding Frames: Thinking with Comics in the Twenty-First Century 1 Chapter 1 Gabrielle Bell Makes Her Point 39 Chapter 2 Lingering at the Surface: Kevin Huizenga's Rhythmic Time Signatures 79 Chapter 3 Next Level: Separations in the Work of Dash Shaw 109 Chapter 4 The Impossible Objects of Michael DeForge 153 Chapter 5 Tiny Voices: Laura Park and the Narratives of Scale 179 Epilogue 183 Bibliography 194 Index 204 Colophon
£23.70
Rutgers University Press Borderless Fashion Practice: Contemporary Fashion
Book SynopsisTwenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age -- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.Trade Review"A well-balanced and highly informative read. The first book-length study of metamodernism in fashion, Borderless Fashion Practice makes a significant contribution to our understanding of one of the most important trends in the contemporary fashion industry. Especially commendable is Vanessa Gerrie’s diverse choice of designers who, though very different from each other, all illustrate the practice of 'borderless fashion.'"— Graham H. Roberts, author of Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 "Gerrie’s concept of “borderless fashion” demonstrates how contemporary fashion practices include key aspects of our society and culture that go far beyond fashion itself."— Patrizia Calefato, author of Fashion as Cultural Translation: Signs, Images, NarrativesTable of ContentsList of Illustrations Introduction 1 On Metamodernism 2 Fashion in the Academy 3 Fashion’s Democratization 4 Collaboration and Experimentation between Fashion and Art 5 Fashion as a Concept 6 Virgil Abloh’s Democratic Fashion Practice 7 Aitor Throup’s Divergent Design 8 Iris van Herpen’s “New Couture” 9 Eckhaus Latta’s Community-Led Brand Conclusion Acknowledgments Notes Bibliography Index
£28.90
Springer Nature Switzerland AG Collage: A Process in Architectural Design
Book SynopsisThis book is about using “collage” among Iranian students in architecture studio, and in order to introduce the way these students use the technique to the English reader, we (Ali Yaser Jafari and Reihaneh Khorramrouei) have chosen this valuable book by AliAsghar Adibi to translate from Farsi to English. It provides a representative example of design through collage and culture. This book originally collected and published in three chapters: Collage history in different arts; Objectives and steps to make collage images; Two experienced examples.Table of ContentsCollage History in Different Arts.- Objectives and Steps to Make Collage Images.- Two Experienced Examples.
£62.99
Springer International Publishing AG Architectural Graphics: Volume 3 - Graphics for
Book SynopsisThis book reports on several advances in architectural graphics, with a special emphasis on education, training and research. It gathers a selection of contributions to the 19th International Conference on Graphic Design in Architecture, EGA 2022, held on June 2–4, 2022, in Cartagena, Spain, with the motto: "Beyond drawings. The use of architectural graphics".Table of ContentsA new evaluation for a new teaching normality: practical example applied to the topographic map system.- Álvaro Siza Vieira Malagueira’s notebooks: A reading on the relevance of drawing for architectural research.- Architectural Graphic Expression of Heritage in the Academic Training of Architects. The exhibition of the drawings.- Comparative Analysis of AutoCAD Screencasts Applied to Technical Drawing for Online Teaching.- Covid-19 and online teaching: impact on academic results in the subjects of architectural graphic expression at the Polytechnic University of Cartagena.
£237.49
Springer International Publishing AG Visualising Safety, an Exploration: Drawings,
Book SynopsisThis open access book explores the role visual tools and graphical models play in safety management. It explains the importance of visualising safety, for teaching concepts, communicating ideas to peers, and raising awareness of potential threats through posters. Visualising Safety, an Exploration introduces graphical models which have been influential in promoting ideas of safety, and impacting the organisational design of safety mechanisms, including the Heinreich ‘safety pyramid’ and Reason’s ‘Swiss Cheese’. It analyses these models, as well as other forms of visualization, presenting viewpoints from academics and practitioners in the fields of safety science, history, ethnography and interface design.This brief will be of interest to anyone working in the field of safety management and design, including researchers, managers and students.Table of Contents1. Introduction.- 2. Screening Workplace Injury and Fatality: The Case of Only the Brave (2017).- 3. Anticipating Risk (and Opportunity): A Control Theoretic Perspective on Visualization and Safety.- 4. Visualization for the Safe Occupation of Workspaces.- 5. Visualizations, Metaphors and Slogans: Representations from Organizational Safety to Societal Resilience.- 6. Visualizing for Safety of Visualization of Safety?.- 7. Educating Nuclear Workers Through Images: the Work of Jacques Castan, Illustrator of Radiation Protection in the 1960s.- 8. Visualizing Complex Industrial Operations Through the Lens of Functional Signatures.- 9. Occupational Safety in Revamping Operations: Visualizing Spaces to Monitor Uncertainty.- 10. Drawings, Posters, Photos, and Metaphors in Safety and Safety Science, Some Historical Remarks.- 11. Network Visualization in Supply Chain Safety Culture Assurance of a Nuclear Power Plant Construction Project.- 12. Ways of Seeing (And Not Seeing) Safety.- 13. Conclusion.
£23.74
Lars Muller Publishers Apple
Book SynopsisWith Apple, Ken Miki playfully presents a complete basic course in visual communication - all based on a simple and familiar object: the apple. First, all five senses are activated in a step-by-step analysis of the apple by touching, looking at, smelling, tasting and listening to the sound of eating it. The apple is then used to illustrate the topics of form, color, size, surface, texture, writing, line, body and text - the fundamental elements a designer works with. Addressing each theme based on this everyday object enables a playful approach that also makes for highly effective learning. A unique textbook that offers inspiration and food for thought for both experienced graphic artists and those less familiar with the world of design.
£18.70
Lars Muller Publishers Renny Ramakers Rethinking Design-Curator of
Book SynopsisRenny Ramakers is realizing projects that combine virtual technologies and social media with the craft of design to develop new social relations. For more than three decades, the Dutch art historian, critic, and curator has been changing the nature and purpose of design. As co-founder of the Droog Design collective, she has championed the notion of furniture and industrial design as a rethinking of today's world. When Droog first exhibited at the Milan furniture fair in 1993, its assemblies of found materials and witty forms instantly changed the landscape of design. Since then, Ramakers has worked with makers and creators to move beyond slick objects and towards critical projects that open our eyes to our multifaceted realities while offering easy access and great joy to users.
£24.30
Lars Muller Publishers Talking Bodies: Image, Power, Impact
Book SynopsisBodies act as powerful signs: Which bodies are represented and how, which gaze determines them, which bodies are not shown or only shown in a particular way and in a particular context? Normative ideas of the body and beauty shape images of the self and the world. They are bodies that manifest inequalities and reflect the prevailing relations of power and violence. Talking Bodies examines mechanisms of representation of the body in medial cultures and illus- trates them exemplarily with posters. Masterpieces of art history that have inscribed themselves in the collective memory are negotiated, as are contemporary self-dramatizations in social media, gender stereotypes, images of black bodies, and the representation of disabled and non-normative bodies. With its focus on the construction and impact of body images, but also on possible strategies of resistance, the publication sees itself as a critical contribution to current debates. With essays by Markus Dederich, Florian Diener, Hans Fässler, Bettina Richter, Maria Schreiber, Marilyn Umurungi, Paula-Irene Villa
£25.50
Lars Muller Publishers Helmut Schmid: Typography
Book SynopsisThe Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder’s teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced independent publications in parallel, such as Typographic Reflections. Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.
£40.00
Springer Fachmedien Wiesbaden Digital Publishing: E-Book – CMS – Apps
Book SynopsisVon dem Konzept des Buchs "DigitalPublishing" profitieren Praktiker aus dem Bereich der Digital- und Printmedien und freiberufliche Herausgeber oder Gestalter. Sie können sich mit diesem Werk im Selbststudium weiterbilden. Darüber hinaus erfüllt dieser Band der "Bibliothek der Mediengestaltung" die Prüfungsanforderungen von Studenten und Auszubildenden in der Mediengestaltungsbranche und eignet sich bestens zur Klausurvorbereitung.Table of ContentsE-Book - CMS - Apps
£12.30
Springer Fachmedien Wiesbaden Datenmanagement: Daten – Datenbanken –
Book SynopsisIm einführenden Kapitel dieses Datenmanagementbuchs geht es zunächst um die Frage, wie im Zuge der Digitalisierung die Umwandlung von analogen Daten in binäre Zahlen abläuft und welche Auswirkungen dies auf die computergesteuerte Verarbeitung von Texten, Bildern, Farben sowie Musik hat. Des Weiteren betrachten die Verfasser folgende Gesichtspunkte: Grundlagen von DatenbankenDatenbankentwürfeMalwareMögliche DatenschutzmaßnahmenTable of ContentsDigitale Daten - Dateien - Datenbanken - Datenschutz – Datensicherheit
£11.77
Springer Fachmedien Wiesbaden Webdesign: Interfacedesign - Screendesign -
Book SynopsisDieser Band der „Bibliothek der Mediengestaltung“ behandelt die Konzeption und Gestaltung von Webanwendungen mit Fokus auf Screen- und Interfacedesign für mobile Endgeräte. Für diese Bibliothek wurden die Themen des Kompendiums der Mediengestaltung neu strukturiert, vollständig überarbeitet und in ein handliches Format gebracht. Leitlinien waren hierbei die Anpassung an die Entwicklungen in der Werbe- und Medienbranche sowie die Berücksichtigung der aktuellen Rahmenpläne und Studienordnungen sowie Prüfungsanforderungen der Ausbildungs- und Studiengänge.Die Bände der „Bibliothek der Mediengestaltung“ enthalten zahlreiche praxisorientierte Aufgaben mit Musterlösungen und eignen sich als Lehr- und Arbeitsbücher an Schulen und Hochschulen sowie zum Selbststudium.Table of ContentsVorwort.- Einleitung.- Schrifttechnologie.- Interfacedesign.- Screendesign.- Mobiles Webdesign.- Index.
£11.77
Springer Fachmedien Wiesbaden Architektur zeichnen: Ein Arbeitsbuch zum
Book SynopsisDie zeichnerische Umsetzung, Darstellung und Präsentation von Entwurfsideen zählt - trotz CAD - immer noch zu den elementaren handwerklichen Voraussetzungen des Architekturberufs. Die zeichnerische Skizze bleibt weiterhin wichtigstes Arbeitsmittel im Entwurfsprozess und bildet die unverwechselbare "Handschrift" des Archtitekten. Das Buch setzt an bei den elementaren Schwierigkeiten des Anfängers und präsentiert unkompliziert den Vorgang der Bildfindung in seinen Einzelschritten: Andenken/Anskizzieren - Konzipieren/Konstruieren - Komplettieren/Präsentieren. Angesprochen werden dabei Beispiele aus der komplexen Tätigkeit des Architekten, ob als Gesamtobjekt oder Detail oder auch in der Einbeziehung der Natur. Indem das Buch die ganze Vielfalt der perspektivischen Darstellung, ihre Möglichkeiten und Alternativen auffächert, bietet es auch für Fortgeschrittene Anregung zur fachlichen Weiterbildung.Table of ContentsGrundlagen - Vorabbetrachtungen: Die Schule des Zeichnens - Das orthogonale Schaubild - Das spontane Bild: Grundbetrachtungen - Konstruierte Zentral- und Übereckperspektiven - Exkurs: Ein Skizzenbuch - Die Skizze
£49.99
Promopress Fiesta: The Branding and Identity for Festivals
Book SynopsisFiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.
£31.99
Promopress Set Design For Printed Matter: A new approach to
Book SynopsisSet Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colors, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly.
£26.25
Promopress Responsive Logos: Designing for the Digital World
Book SynopsisTechnological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today’s media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.
£31.99
