Entrepreneurship / Start-ups Books
Business Expert Press Small Business Management: A Road Map for Survival During Crisis
Book SynopsisThis book gives us a holistic description of all paragons involved in small business operations during crisis years and suggest the necessary steps that need to be taken in order to help them overcome their problems. The author clearly demonstrates the crisis’ implications to small business by using personal research and real life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries.The author tries to cover the topic from different approaches, while he tries to have a birds’ eye view on contemporary trends and new approaches. Several concepts like the risk management, blue ocean strategy, turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small business, even under the worst possible situations and how they can achieve their sustainable development and grow.This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
£23.70
Business Expert Press Business Writing For Innovators and Change-Makers
Book SynopsisBusiness Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them.As an entrepreneur with a pioneering product or service to offer the world, you can’t rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks.Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you’ll find Dawn’s straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.
£28.45
Business Expert Press From Starting Small to Winning Big: The Definitive Digital Marketing Guide for Startup Entrepreneurs
Book SynopsisFrom Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
£26.55
Business Expert Press Small Business Finance and Valuation
Book SynopsisAccording to the U.S. Small Business Administration, over 99 percent of businesses are small or medium size yet the majority of books are focused on large corporations. This book aims to close that gap and also focus on the practitioners—the entrepreneurs, small business owners, consultants—and students aspiring to practice in this space. Small businesses are the growth engine of the economy and it is important that we provide them with the tools for success. This book covers the financial aspects of a business, including those that are important to start, grow, and sustain an enterprise. We accomplish this by providing concepts, tools, and techniques that are important for the practitioner. The overall aim is to provide this information in straightforward way while also providing the depth required for areas that warrant it.
£25.16
Business Expert Press Stop, Change, Grow: How To Drive Your Small Business to the Next Level
Book SynopsisYou’ve grown your business, reached a plateau and are now struggling to grow. Each time you try something new or add a new customer, something else goes awry - leaving you spinning the same plates, under the glass ceiling that’s blocking your progress. You need a plateau buster to put yourself back on the growth trajectory! This book is the inspiration you’re looking for. In three major sections it shows you how to: STOP doing many of the things that were once right but are no longer appropriate, freeing up resources, allowing you to; CHANGE what you are doing for better results today and then to; GROW the business for a future that will excite you. As you turn the pages, you will find real life examples together with easily implemented ideas and suggestions to provide an immediate impact on your thinking and your business.
£23.70
Business Expert Press Blockchain Value: Transforming Business Models, Society, and Communities
Book SynopsisIf you think that blockchain is everything you don’t understand about technology, finance, and law mixed together, then this book will help you appreciate its value more clearly. While it is a complex technology that is still largely experimental today, it will be transformative in the future. This book focuses on the values of blockchain across industries. Among other things, it explores how blockchain technology adds value to data management, security, and sharing as well as ownership, property, collaboration, and trust. It also explores the possibilities of the Blockchain-as-a-Service (BaaS), digital goods or dGoods, and the transformative power of small acts and micropayments.
£26.96
Business Expert Press A Cynic’s Business Wisdom: Winning Through Flexible Ethics
Book SynopsisA Cynic’s Business Wisdom is an entrepreneur’s manual from the edgy perspective that cynicism teaches us to have a healthy respect for the unexpected. It equips us to effectively deal with real-world business challenges and capitalize on opportunities. Essentially, it is the flip side of all those “instant-gratification-sugar-coated-success-guaranteed-get-rich-overnight” books. This manual is a keen reflection of converting collegiate knowledge into actions that are intended to give you an advantage in dealing with people, selling, networking, negotiating, managing, and controlling every business situation you find yourself in. It responds to questions posed and issues raised by entrepreneurs, academics, trainers, mentors, and businesspeople over all my years delivering business consulting, and expounds on my advanced business workshops, and on my very own business ventures. Business often is not pretty. Business is not always fair. People are out to win at virtually any cost. Those footsteps you hear are a constant reminder that you have a target on your back. Flexible business ethics are part of empowering you to play by your own rules, recognize that business is a game, nobody owes you a break, there are no black-and-white norms, and that business ethics are flexible. Understand how to play the game to win.
£25.16
Business Expert Press TAP Into Your Potential: How to Think, Act, and Practice Like an Entrepreneur
Book SynopsisThere are many books on entrepreneurship available in the market today, but very few speak to the mindset and philosophy required. This book focuses on the concepts, mindset, philosophy, and qualities of entrepreneurship. The author provides guidance and suggest helpful activities at the end of each chapter to inspire the reader to take positive steps toward entrepreneurship. It will teach the reader how to Think, Act, and Practice like an entrepreneur. The book will not only show you how to do it, but it will also provide first-hand accounts and personal experiences and details of how I did it, including the hurdles I encountered and how I overcame them. I wish to share those with you in the hopes that it makes your path toward entrepreneurship easier, and your successes greater, than mine.
£26.96
Business Expert Press Zero to $10 Million: How To Build an 8-Figure Technology Business
Book SynopsisThis book is a practical step by step guide that teaches entrepreneurs’ how to build a $10 million dollar technology business.Zero to $10 million describes in detail how to create a great product, find a brilliant team, raise money from professional investors and then scale the company globally.It is what works in the “real world”.The book is written by a serial technology entrepreneur with many years’ experience of setting up, funding and scaling technology start-ups worldwide. It follows the exact steps and processes he used to reach a $10 million dollar valuation and raise multiple rounds of funding from venture capital investors. This book is perfect for aspiring entrepreneurs, budding founders and anyone who wants to understand how to build a successful technology start-up from the ground up. It breaks down the mystery behind how to grow a new technology business and explains what it is actually like to be a start-up CEO. How to manage the daily challenges and the constant stress.It identifies when you should start speaking to seed investors, how to market your product and how to find initial clients. It explains how institutional funding works, when to target larger companies and how to set the business up to reach Series A funding. There has been a huge international growth in start-up entrepreneurs but there is still no published “everyman’s” guide explaining the practical realities of building a successful technology company from scratch.This book fills that gap.
£26.55
Springer Nature Switzerland AG Leadership without Ego: How to stop managing and
Book SynopsisIf you take a chain, pile it up and then push it, what direction will it go? Nowhere you can predict and not very far. If you take it by the end and pull it, which way will it go? It will follow you. Leadership is not about what sets you apart from those you lead—it’s about what binds you together. It is not about controlling others—it’s about trusting others. It’s not about your achievements—it’s about unleashing your team’s greatness. In short, leadership really isn’t about you—it’s about your people. Take Bob Davids, co-author of this book and successful leader of six businesses in fields as diverse as engineering and winemaking. His achievements often came thanks to being able to refrain from acting when others might have found intervening irresistible. By trusting his employees to be better than him in their area of responsibility and letting them act, Bob unleashed the human greatness that no one else—including employees themselves—suspected. Yet to lead without acting does not mean doing nothing. It means creating conditions in which things happen by themselves. Leadership Without Ego is about a transformation of the concept of leadership in the past two decades: a change of beliefs about how best to lead, along with radically different leadership practices. The ideas in this book have already changed the fortunes of hundreds of businesses and the lives of tens of thousands of employees. They can do the same for your business, your people—and you.Table of ContentsArrows.- Beach Vs Seminars.- Better.- Bosses Vs Leaders.- Bullshit.- Caltech Tools.- Cars, Etc..- Coffee.- Common Sense.- Communication.- Communication, As Glue.- Control, Cream.- Culture & Trust.- Culture Of Responsibility.- Decisions, Stealing Them.- Difference.- Discipline.- Dogs.- Down, Lie.- Dual Standards, Or No-One Is Special.- Eagles.- Ego, Generals' And Presidents.- Equality.- Excuses.- Evil.- Exit To Start.- Fun Killers.- Generalities.- Getting Out Vs Getting In.- Growing, From Within.- Hands, Ripping It From Yours.- Holding Back, Not To.- Honesty, The First Step To Being A Leader.- Hourglass.- Idiots, The Virtues Of.- Idiots, Making Them.- Ingredients & Inventory.- Ink, Free.- Inspirations Vs Perspiration.- The Instant They Leave.- Intellectualizing By Floating.- Job Interviews.- Karma.- Keeping The Culture.- Kicking A Baby Bird.- Kicking, In The Rear Vs In The Front.- Lateness, Chronic.- Learning From My Mistakes.- Lesson, Father's.- Limits To Thinking... In Handcuffs.- Listening And Creativity.- Listening And Ideation.- Loop Closing.- Love Vs Respect.- Low Sights.- Lunatic.- Lying.- Making A Person Better.- Marketing Your Creativity.- Mbwa Is Better Than Mba.- Meetings, Knocking The Edge Off Them.- Mistakes.- Morale Soup.- Motivating, The Impossibility Of.- Motivational Diapers.- Motivational Diplomat.- A Natural.- Negotiating Up.- A Negotiation Technique - Fishing Vs Working.- Negotiation, Two Tools Of.- Nine Men And A Baby.- Number 2.- Officer, Chief Entertainment.- One Percent Exception, Getting Emotional.- Open Book.- Overplanning.- Outstiders.- Pay, Don't Screw It Up.- Paying Attention.- Paying For (Self-)Improvement.- Performance Reviews.- Personnel Chances.- Privilege.- Product Development Tube.- Question, Asking The Right One.- Quitting.- Quitting, Part Ii.- Reaching The Pinnacle.- Readers Of Bullshit.- Real Job Of The Ceo.- Real Life.- Reporting, By The Ceo.- Responsibility, With Authority.- The Right Quality.- Risk.- Running To Your Enemies - Cu Stick.- Saturday Off.- The Secret Of Becoming A Ceo.- The Senses, Influencing Them.- Sharing Gains.- Sharing Vision.- Shoeboxes.- Shotgun Innovation.- Size & Fun.- Size.- The Smallest Component.- Spilt Milk Syndrome, Double Bind.- Spread Of Information.- Starting A Business.- Stifling Gm.- Stink.- Success And Fun.- Suits.- Supplier - A Better Dog.- Sustaining Growth.- The S-Word.- The Tank Factor.- Tap-Dancing Whores.- Theory X.- Things We Cannot Do.- Time Horizon.- Time To Get Away.- Tired Giants.- Together, In The Garden.- Ton Of Money.- Top Guy.- Trademarks, Not Patents.- Trick Question.- T.C..- Trouble Time.- Trouble With The Ceo.- Trout.- Trust And Contracts.- Ultimate Power.- Uncontrollable Directors.- Unions.- Universal People.- Visionary Vs Accountant Ceos. Visionary Vs Enterpreneur.- Utopia Doesn't Last.- Video, Joies De (Life, Pleasures Of).- Wives And Dual Ladders.- Winemaking Isn't A Hobby.- Wings.- Winning, What It Means.- Worries Hang On Your Key Ring.- Wrong Hands.- X-It Strategy.
£26.59
Springer Nature Switzerland AG Many Worlds, One Life: A Remarkable Journey from
Book SynopsisIn this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champions” business model, highlights the influences on his remarkable journey from humble origins on a German farm to advising and sharing the stage with global leaders in industry, academia, and politics. Born in 1947 in the rural Eifel region of Western Germany, Simon’s coming of age parallels that of a country struggling to come to terms with the legacy of World War II and reinvent itself as a new world power. His colorful anecdotes of a youth spent in an agricultural community that in many ways operated as it had since the Middle Ages, reflect the establishment of core values, such as trust, focus, quality, and commitment that served as an anchor against the accelerating pace of technological, economic, political, social, and cultural change in the subsequent decades. Simon takes readers on a journey through time and space, as his—and our—world transformed from isolated to connected, local to global, revealing lessons learned from the extraordinary people (from Peter Drucker to Henry Kissinger) and places he has encountered along the way, through a career that has evolved from research and education to management consulting to leadership and strategy development on a broad scale. His particular interest in the Mittelstand, or “hidden champions,” the small and medium-sized companies that exemplify the German business philosophy and served as the engine of its economic revival, becomes a powerful metaphor of his own experiences in blazing new trails while staying true to one’s roots. For anyone familiar with Simon’s work and contributions, Many Worlds, One Life reveals unique insights into the man himself and the origins of his ideas on successful leadership and business strategy. But more generally, readers in any field or discipline will recognize how their own stories reflect their ties to the past, their accomplishments in an increasingly complex environment, and, ultimately, their roads to the stars.Table of ContentsChapter 1. Roots.- Chapter 2. Leaving the Middle Ages.- Chapter 3. Years of Thunder.- Chapter 4. Getting Serious.- Chapter 5. Political Bystander.- Chapter 6. Western Journeys: From Charles River to Silicon Valley.- Chapter 7. Eastern Journeys: From Japan to Edge of the World.- Chapter 8. University Life...And Beyond.- Chapter 9. The Seductive Power of Price.- Chapter 10. The Secrets of the Hidden Champions.- Chapter 11. On Wings of Eagles.- Chapter 12. Immersion in The Far East.- Chapter 13. Encounters.- Chapter 14. Magic Moments.- Chapter 15. The School of Life.
£26.99
Springer Nature Switzerland AG True Profit!: No Company Ever Went Broke Turning
Book SynopsisReal profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the performance of numerous companies and industries in international comparison and looks at the key profit drivers: price, sales and costs. Hermann Simon derives practical consequences from his astute analysis and offers a convincing guide to profit-oriented and sustainable corporate management! The book pleads for a reconsideration of profit as the guiding concept of management and entrepreneurship, and it showcases how profitability can ensure the long term health of a business. Questioning the fact/dilemma, why more than 80 percent of companies in the US are going public have never turned a profit, this book is invaluable inspiration and a powerful guide for responsible and resilient managers and entrepreneurs. Table of ContentsChapter 1. Profit: What Is It?- Chapter 2. In Search of Profit.- Chapter 3. The Goal.- Chapter 4. The Ethics of Profit.- Chapter 5. Diagnosis and Therapy.- Chapter 6. Profit Driver: Price.- Chapter. Profit Driver: Sales Volume.- Chapter 8. Profit Driver: Cost.
£22.49
Springer Nature Switzerland AG Family Business Heterogeneity in Latin America: A
Book SynopsisThis book explores the emergence and evolution of family firms throughout Latin America, from the colonial period to the modern day. In the course of Latin American history, institutions evolved to create order and reduce the uncertainty of the market. Using institutional change theory, social capital theory in organizational settings and resource-based view as organizing frameworks, the authors show how differences among family business in the region developed by examining the influx of foreign settlers, the shift from state-owned enterprises to privatized family business groups, and the effect of globalization. This text, presenting cases of family firms across several countries, offers entrepreneurship scholars a fresh perspective of a neglected region. Table of ContentsChapter 1. Introduction.- Chapter 2. The syncretism (the first wave): The first family businesses in the region.- Chapter 3. First migration flows (the second wave): A new culture of family businesses.- Chapter 4. Mapping the formation of the family group (the third wave): From state[1]owned companies to large family group.- Chapter 5. The new wave of global family entrepreneurs (the fourth wave).- Chapter 6. Conclusions, lessons learned and new avenues for further research.
£104.49
Springer Nature Switzerland AG Navigating Through the Crisis – A special Issue
Book SynopsisBy 2020, the global economy, led by the US – China duopoly, was experiencing the longest economic expansion on record. An economic slowdown was natural, but few experts expected a triple socioeconomic crisis: a crisis in the medical sector along with a crisis in the social realm and an economic crisis. This volume provides a multifaceted perspective on the current global crises, and its socioeconomic ramifications for individuals, businesses, organizations, governments, systems and developing countries. Featuring selected papers from the 2020 Annual Griffiths School of Management and IT Conference (GSMAC), held in Oradea, Romania, this volume focuses on business, technological and ethical considerations in the process of navigating through crisis. The chapters explore diverse aspects of the sanitary crisis and its ramifications for countries and organizations. Finally, it provides diagnosis and recommendations for managerial practice in various industries impacted.Table of ContentsChapter 1: The Significance of Wellness and Its Presence in the Life of the Romanian Young Generation.- Chapter 2: Systemic risk causality among economic sectors.- Chapter 3: Destination management as determinant of tourist attractiveness.- Chapter 4: Mapping the performance of smart cities in the European Union.- Chapter 5: Cybersecurity threats and vulnerabilities in energy transition to smart electricity grids.- Chapter 6: Study of Knowledge Management Impact on Sustainable Higher Education Institutions.- Chapter 7: Public Pension Systems Financial Sustainability in Central and Eastern European Countries.- Chapter 8: A bioeconomic perspective on agriculture development in the European Union.- Chapter 9: Risk and solutions for economic entities identified through integrated reporting.- Chapter 10: Highlighting the Driving Forces of the Shadow Economy among EU countries.- Chapter 11: New business models for civil society organisations in times of crisis.- Chapter 12: Towards a Romanian Entrepreneurial and Ecological University.
£80.99
Springer Nature Switzerland AG Technology and Entrepreneurship Education:
Book SynopsisThis contemporary book offers valuable insights on digital technology and entrepreneurship education, highlighting the importance of adopting creative digital approaches to learning and teaching. It raises the questions as to whether the current approaches utilised to convey entrepreneurial knowledge are adequate enough when preparing graduates for prospective careers. The book directly addresses the need for effective practices in teaching and reinforces the rising interest and resilience in entrepreneurship. Comprising a number of distinct chapters that illuminate digitally assisted teaching methods that are used in practice to champion student engagement when learning enterprise and entrepreneurship. The contemporary practices allude to the notion that the adoption of simulations and game-based learning increases student’ comprehension, helps in retention of knowledge, and is an excellent way to introduce new content. With the substantial challenges caused by the global pandemic this book is a vital resource at a time when blended learning is the new norm and mode of instruction in Higher Education. It is ideal for researchers, instructors and students with a keen interest in game-based approaches, as it encourages application and outlook towards entrepreneurship education.Table of ContentsChapter 1 - Editorial Introduction 1- Title: Teaching methodology courses in the context of entrepreneurship education Dr Marlous Blankesteijn Assistant Professor Science , Business Innovation, Vrije Universiteit , Armstedam Students commonly develop three things when engaged in an educational program: Knowledge, skills and a particular attitude. Many studies on entrepreneurship education focus on skills and attitudes, but to successfully finish an academic educational trajectory, one needs to prove to be capable of doing (rudimentary) scientific research, comprising a particular understanding of the scientific method. How to teach methodology within entrepreneurship education, in a way that it makes sense and appeals to these students? This chapter discusses and analyzes teaching methods developed for conveying a particular methodological approach, which is roughly based on the principles of case study research. The teaching methods expand the principles of case study research methodology in such a way that the methodological principles underlying case study research become relevant and useful for students in a science-based entrepreneurship educational program. The chapter formulates practical recommendations for academic methodology education in the context of entrepreneurship education, and opens up avenues for further research for furthering our theoretical knowledge on entrepreneurship education with regard to 1. entrepreneurial identity formation, 2. experiential project-based learning (Venture creation programs for example) and 3. the institutional identity of universities. 2- Measuring the Impact of Simulation-based Teaching on Entrepreneurial Skills of the MBA/DBA Students. Aidin Salamzadeh, PhD Assistant Professor, University of Tehran Simulation-based teaching is an emerging type of teaching in entrepreneurship education. This type of teaching, teachers generally use a variety of tools and techniques to let the students learn deeper than conventional methods. Besides, this type of teaching makes it possible for teachers to make sure that students have learned specific skills. Entrepreneurial skills are among the most complex skills to be taught as these type of skills are dedicated to entrepreneurs who comprise a small portion of any society. In fact, entrepreneurs are change agents in their societies. Then, their skills are entirely different from those of the other businesspersons, both in terms of quality and quantity. A significant number of potential entrepreneurs are not willing to register in typical academic degrees; instead, they prefer shorter courses and degrees. Hopefully, there are choices available for potential entrepreneurs in Iran which are specifically designed for them. Therefore, in this chapter, we will investigate the impact of simulation-based teaching on improving the entrepreneurial skills of 351 students who have earned their entrepreneurship MBA or DBA degrees from the Faculty of Entrepreneurship in the University of Tehran. We used a questionnaire to gather the data from 183 students, and the Smart PLS software is used to analyze the data. Findings revealed that simulation-based teaching increases the cognitive speed of the learners, and also helps them reorganize their prior knowledge more effectively. Moreover, this method considers individual differences of the learners and leads to deeper learning for them. In fact, this method motivates learners and improves their problem solving, critical thinking, mental and selfsufficiency skills. Keywords: Simulation-based teaching, Entrepreneurial skills, MBA, DBA, Students 3- Teaching Digital Marketing for Entrepreneurship Amiruddin Ahamat and Pang Jin Ai * Faculty of Technology Management & Technopreneurship, Universiti Teknikal Malaysia Melaka, Technology Campus, Malaysia With changes happening in the future job market, universities and colleges are faced with the task to respond by adapting their teaching module or curriculum to cater to the different demands. These changes in the teaching module will allow students to gain skills, knowledge, and abilities that are relevant to current market needs. The new digital trend is moving towards focusing on digital skills in every industry such as digital advertising, digital marketing, e-commerce, and so on. This changes the future job market and leads to a rise in the need for new skills. As the new trend moves towards digitalization, graduates need to equip themselves with the latest skillsets to meet the future job market requirement. The aim of this study is to identify the factors that influence teaching delivery effectiveness in the digital marketing subject to study the impacts of studying digital marketing and to investigate the relationship between the effectiveness of teaching delivery and factors that influence teaching delivery effectiveness in digital marketing. The study adopts the quantitative methodology and is best suited for research that requires a large number of respondents during data collection, mostly used for theory testing. The results show that student characteristics do not affect the effectiveness of the teaching delivery of digital marketing in class. Furthermore, other factors such as teaching style, teaching model, and classroom climate influence the effectiveness of the teaching delivery of the digital marketing course. The contribution of this study enables university coordinators to engage closely with professional agencies by embedding a digital marketing certification program into the course syllabus to enhance students’ capabilities. Keywords: teaching, digital marketing, Malaysian university, delivery 4- A Case Based Framework for Online, Collaborative and International Entrepreneurship Education Dr Anne Smith, Senior Lecturer, Entrepreneurship and Innovation, Glasgow School for Business and Society, Glasgow Caledonian University, Scotland Entrepreneurship education across cultures, using online technologies is indeed a pedagogical challenge particularly since there is little evidence available to enhance our understanding of how to design an entrepreneurial learning environment that effectively combines cultural diversity with online communication technologies. Delivering entrepreneurship education in a turbulent world remains essential in the drive to support global entrepreneurship and cross border trade, developing entrepreneurial talent is fundamental to support growing and developing economies. Student exchange, internships and mentoring schemes are often ways of educating future talent but in times of high costs, closed borders and low level mobility, how do we create an online international entrepreneurial learning environment that offers a global, inclusive and credible student experience? An online framework of entrepreneurial learning needs to be cost effective and enabling, any framework must engage with cultural diversity and be inclusive, the framework should offer experience of entrepreneurship and support learning, the framework should enable learning through activity. This chapter explains an online entrepreneurial learning framework utilising a partner based initiative called COIL, Collaborative Online International Learning, (www.COIL.SUNY.edu) that enables students to engage in collaborative projects involving students in other countries. The model is informed by a tested and trialled project, presented in this chapter as a case study detailing how entrepreneurship students embark in ‘live’ trade, by importing and exporting products to partner teams in USA that are then sold on campus. Students are required to research the overseas market opportunities, navigate logistics, customs and excise and then finally, sell the products at a profit. Underpinning the project activity is students’ ability to compare and contrast the process for importing/exporting goods in Scotland and the US, analyse what this comparison teaches us about conducting business with other nations, articulate factors for success in working with people from other cultures, adapt plans and finally, learn to collaborate and communicate with peers from diverse cultures using various technologies that support dynamic and time-bound project activities. Our case study informs a cost effective, inclusive and applied framework which explains how to engage in online and collaborative entrepreneurship with international partners · Structure main headings: · International Entrepreneurship education as a global challenge · Diversity and inclusion in entrepreneurial business · Communication technologies for EE · The case study · Designing the online collaborative framework · Applied Collaborative and International Entrepreneurship Education 5- Understanding the possibilities and conditions for instructor-AI collaboration in entrepreneurship education Dr Mamun Ala, Dr Tareq Rasul & Dr Sumesh Nair, Australian Institute of Business, Adelaide, Australia. This chapter first briefly discusses the expected learning outcomes (i.e., skills and competencies) in entrepreneurship education, including creativity, innovation, industry-specific knowledge, decision-making, risk-taking, problem-solving, leadership qualities, ethics, and social responsibility. Next, the chapter examines whether the conventional entrepreneurial curriculum successfully contributes to the academic and social goals and meets the needs and expectations of students and society at large. It also presents a discussion on why the recent socio-cultural, technological, pandemic-related changes, including mass digitalization, working remotely or working from home, asynchronicity and global communities of practice, demand new approaches to enhance learners’ experience and maximize the achievement of learning outcomes in post-secondary entrepreneurship education. Then the chapter explores artificial intelligence (AI), such as the virtual classroom, AI Tutor, interactive smart boards, augmented reality (AR), virtual reality (VR), simulation, and big data systems, as a disruptive technology in education. While computer systems with ‘intelligence’ are already performing many tasks that were commonly associated with humans, there are growing interests, concerns and uncertainty regarding the wider application of AI in education. Accordingly, the chapter includes a discussion on the trends in AI adoption in education and how AI is likely to reshape curriculums, teaching and assessment, as well as its positive and negative impacts on teaching and learning. Further, this chapter explores the enormous potential of AI specifically in entrepreneurship education. A rich discussion is presented on the possibilities and conditions for an effective instructor-AI collaboration that can make an important contribution to all the key areas of teaching and learning in entrepreneurship education, such as the curriculum, instruction, assessment and feedback. An instructor-AI collaboration has the potential to improve curriculums, pedagogical practices, learner motivation and engagement, which are critical to achieving learning outcomes. The chapter concludes with the argument that while integrating AI in entrepreneurship education is capital intensive, it is worth investing in instructor-AI collaboration as it facilitates the progress of learners by providing them with customized learning support without unduly limiting individual choice. 6- Integration of MOOC in Entrepreneurship Education: Preliminary Evidence from Oman Raihan Taqui Syed Faculty of Business & Economics, Modern College of Business & Science, Muscat, Oman and School of Management, University of Bradford, Yorkshire, UK and Rayyan Amour Al Noumani Faculty of Business & Economics, Modern College of Business & Science, Muscat, Oman Purpose – Substantial efforts have been invested during the last decade to integrate MOOC into formal academic programs. Evidences and discussions have been published by researchers based in different parts of the world. However, entrepreneurship education is nascent in Oman and discussions on integration of MOOC into the formal curriculum in Higher Education Institutions (HEIs) have just begun. This paper analyses student experience of working on a MOOC module as part of assessment strategy of the Entrepreneurship Course pursued at junior level of their undergraduate program at Modern College of Business and Science, Muscat, Oman. Design/methodology/approach – The research involves pilot study and incorporates case study method. The research focus fits within Social Constructivism / Interpretivism philosophy, utilises an inductive approach, embraces case study research strategy and employs focus groups as data collection technique. Findings – Findings regarding integration of MOOC would provide insights / evidence regarding only enrichment the entrepreneurship course. Research Limitations & Implications – Key limitation of the study is the smaller size of respondents group and studying in one HEI. However, this pilot study paves way for further conceptual and empirical research. Also, similar investigation could be carried out in other HEIs based in Oman and the region to generalize the findings and develop a theory. Practical Implications – A comprehensive work encompassing more HEIs would result in formulating a framework for entrepreneurship educators. Also, publishing the findings would lead to efficient entrepreneurship development programs across Oman and the region. Originality/value – This work exhibits the ingenuity of exploring the impact of integrating MOOC within academic entrepreneurship course in an HEI based in Oman. Keywords – MOOC, Entrepreneurship Education, HEIs, Oman 7- Technology for Enterprise Education Dr Mamun Ala, Dr Tareq Rasul & Dr Sumesh Nair, Australian Institute of Business, Adelaide, Australia. Enterprise education help students to develop the required knowledge and skills to become an Entrepreneur. Enterprise education, along with social scientific issues, has proven to be helpful at increasing students’ confidence, self-reliance, and determination to success. Technology can be used as enabler for enterprise education. Applied Technologies and Engineering is useful for enterprise education at increasing students' understanding of Design Thinking, Empathy, and Reasoning to real life situations. In many colleges and universities, technology has been introduced as a subject or as an essential component of general education as a way of modern learning. However, we are seeking to enhance the student’s entrepreneurial skills using different types of applied technology platforms such as Virtual & Augmented Reality, Artificial Intelligence, Mobile Applications, Coding, and Robotics, where they can identify needs, wants, manage or develop a range of equipment, resources, processes, systems, services and environments. For example, Virtual reality offers a personalized experience to decision makers when developing a product or service as they can think like a user. Simulations via Augmented reality or physical prototyping using 3D printing can help entrepreneurs to prototype their solutions or products when pitching their ideas for investors to get funds. The main objective is to categorize all the available platforms especially for non-Technological/Engineering disciplines to make twenty-first century learning possible and help students develop the attitude, knowledge, and skills of an entrepreneur. One of the main examples is how Graphical coding helps non-engineers to create an application or game in minutes. Artificial intelligence can assist in customer services using chatbots and automate customer support via call directing systems. Topics on cloud computing, Internet of Things and Project Management will also be discussed. Nowadays, many students are accessing cloud-based learning resources or store documents online for free. They can also access and manage work and information easily at any time and from anywhere. Technologies on this research will also accelerate learning process to learn more at a less time. This research will help those students who are studying the traditional Management Information Systems (MIS) course to become an entrepreneur rather than an employee. Correct utilization of technology for enterprise education will help start-ups and entrepreneurs to work efficiently and reduce cost. 8- Learning Fundamentals of Entrepreneurship through Gamification. Really? Dr Farrah Arif, National Incubation Center (NIC), Lahore - SBASSE, Lahore University of Management Science (LUMS),DHA, Lahore, Pakistan Pakistan with 64% of youth (under 30 years old) population is an ideal environment for innovation based entrepreneurship. However, the traditional education system does not nurture entrepreneurial mindset amongst young people who go to schools and colleges. Traditional vs Gamified Content Although there are a few institutes that have started teaching entrepreneurship just like another course in the undergraduate, the courses were taught in a regular class setting. Therefore, we don’t see much chance in the college driven entrepreneurship. We propose that simulation and gamification based activities starting from secondary schools till university education will bring a noticeable difference in entrepreneurialism. Research Methodology A curriculum based on simulation and gamified content (group decision-making through solving case studies) is developed for two segments namely, secondary education (Grade 8, 9, 10) and College education ( undergraduate programs). The developed tools are being used in two different places with some of their students (approx. 200 plus). The pre and post entrepreneurlism will be measured. There will be a control group where entrepreneurship will be taught in a traditional way. Results We hope to find major upward trend amongst those learners who have consumed simulation and gamified content as compared to those who were taught in a traditional environment. The article will also talk about the characteristics of simulation and the digitalized gamified content. For example, storyboards of simulation with which students can relate to. Similarly, the gamified content has local examples in it. Moreover, variables like analytical, critical and business skills were also being monitored along with the presimulation exposure. The Way Forward! Once the efficacy of the simulations and the gamified content would be established, the same framework can be developed for other emerging economies by changing the context. 9- Gaming Simulations in Enterprise and Entrepreneurship Education Dr Naveed Yasin, Associate Professor in Enterpreneurship and Innovation, Canadian Universitym Dubai and Dr Denis Hyams-Ssekasi. Lecturer and Research Coordinator- University of Bolton- UK The importance of enterprise simulation gaming is increasingly being recognised as an important feature of contemporary enterprise education teaching and learning pedagogy. Yasin and Hafeez (2018) in a qualitative study identified the effective practices for academics and practitioners in the instruction and assessment of simulation games (e.g. SimVenture and VentureBlocks) and its prominent use in the UK and U.S. However, until date, there is relatively little known about the broad range of simulation games that could be used in enterprise education. The proposed chapter intends to review the competitive marketplace for simulation games and to identify the aim, scope and target audience for such gamification approaches. The study will be informed by secondary data – desk-based research by using web-searching tools (e.g. Google) and networking with simulation game providers to develop a comprehensive database that will serve as a starting to point for the proposed chapter. The data will be analysed through thematic analysis to identify the similarities and differences between each vendor’s provision for simulation and the acclaimed benefits and value that it offers to its end-user.
£132.99
Springer Nature Switzerland AG The Digital Platform Economy Index 2020
Book SynopsisThis book presents the 2020 Digital Platform Economy Index (DPE Index). The DPE Index integrates two separate but related literatures on ecosystems, namely, the digital ecosystem and the entrepreneurial ecosystem. This new framework situates digital entrepreneurship within the broader context of users, platforms, and institutions, such that two biotic entities (users and agents) actuate individual agency, and two abiotic components (digital infrastructure and digital platforms) form the external environment. The DPE Index framework includes 12 pillars that integrate the digital and the entrepreneurship ecosystems. Here, the authors report on the DPE Index, the four sub-indices, and the 12 pillar values for 116 countries as well as provide a cluster analysis based on the 12 pillars.Table of ContentsChapter 1. Introduction.- Chapter 2. The concept of the platform-based ecosystem: The digital platform economy.- Chapter 3. From concept to measurement: The 12 pillars and their measurement.- Chapter 4. The Digital Platform Economy Index: Country rankings and clustering.- Chapter 5. Improving the digital platform economy: Policy suggestions.- Chapter 6. Summary and conclusion.
£49.49
Springer Nature Switzerland AG Crisis Management for Small and Medium-Sized
Book SynopsisThis book provides an in-depth introduction to crisis management and leadership in SMEs, as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book covers a plethora of SMEs from different sectors to match the diverse nature of small business practice. The combination of a sound theoretical framework for small firm crisis management along with practical instruments/methods and cases, help to improve the organizational resilience of SMEs. The authors also guide the reader to resources beyond the book, including an online “Crisis Toolkit” comprised of material such as further publications, crisis management blueprints, guidelines, checklists, and company cases on crisis management-related issues. Table of Contents1. Crisis management – From a theoretical point of view.- 2. Crisis management Practices in Small and Medium-sized Firms.- 3. Crisis: A Philosophical Insight.- 4. Managing crisis in SMEs.- 5. Crisis management and leadership: A search for competencies in SMEs.- 6. Crisis management from the perspective of sustainable supply chains.- 7. Different crises in family SMEs and how to prepare for them.- 8. Crisis management in the Public Sector in Times of COVID-19 – Insights from Peru.- 9. Crisis management in SMEs from a leadership perspective.- 10. Crisis management in German Leasing Companies.- 11. Preparing for Crises – Enhancing Resilience.- 12. Crisis management and risk management in SMEs: towards an integrated early warning system.- 13. Conclusions & Outlook.
£47.49
Springer Nature Switzerland AG Questioning the Entrepreneurial State:
Book SynopsisThe 2008 financial crisis and the COVID-19 pandemic have made the authorities to increasingly turn inward and use ethnocentrism, protectionism, and top-down approaches to guide policy on trade, competition, and industrial development. The continuing aftereffects of such policies range from the rise and seeming success of authoritarian states, rise of populist and protectionist trends, and evolving academic agendas inspiring the reemergence of top-down industrial policies across the world. This open access edited volume contains contributions from over 30 scholars with expertise in economics, innovation, management, and economic history. The chapters offer unique theoretical and empirical contributions discussing topics such as how industrial policies affect risk, incentives, and information for investments. They also address the policy perspectives on new technologies such as AI and its implications for market entry, the role for independent entrepreneurship in increasingly regulated markets, and whether governments should focus on market interventions or institutional capacity-building. Questioning the Entrepreneurial State initiates a much sought-after debate on the notion of an Entrepreneurial State. It discusses the dangers of top-down approaches to industrial policy, examines lessons from such approaches for future policy design, and calls attention to the progress of open and contestable markets in a sound economy and society. “Creative destruction, innovation and entrepreneurship are at the core of economic growth. The government has a clear role, to provide the basic fabric of a dynamic society, but industrial policy and state-owned companies are the boulevard of broken dreams and unrealized visions. This important message is convincingly stated in Questioning the Entrepreneurial State.” Anders Borg, former Minister of Finance, Sweden “Misreading the dynamism of American entrepreneurship, European intellectuals and policy makers have embraced a dangerous fantasy: catching up requires constructing an entrepreneurial state. This book provides a vital antidote: The entrepreneur comes first: The state may support. It cannot lead.”Amar Bhidé, Thomas Schmidheiny Professor of International Business, Tufts University “This important new book subjects the emergence of the entrepreneurial state, which reflects a shift in the locus of entrepreneurship from the individual to the public sector, to the scrutiny of rigorous analysis. The resulting concerns, flaws and biases inherent in the entrepreneurial state exposed are both alarming and sobering. The skill and scholarly craftsmanship brought to bear in this crucial analysis is evident throughout the book, along with the even, but ultimately consequential thinking of the authors. A must read for researchers and thought leaders in business and policy." David Audtretsch, Distinguished Professor, Ameritech Chair of Economic Development, Indiana UniversityTrade Review“All three books provide important guideposts for organizing collective effort to develop the kinds of technologies needed to address the most important global problems of the twenty-first century. The academic credentials and scholarly perspectives of the contributors infuse Wennberg and Sandstro¨m’s edited volume with an analytical tone and comparative institutional lens that are very welcome in the conversation regarding how public policymakers should identify opportunities for encouraging innovation.” (Anita M. McGahan, Administrative Science Quarterly, October 31, 2023)“The book is written for both academics and policymakers, and it is written clearly without an assumption that readers possess a strong foundation of economic training. … Questioning the Entrepreneurial State is an excellent edited volume comprising thought provoking concerns about the viability of an entrepreneurial state. … After reading this edited volume, readers will learn not just the entrepreneurial state and criticisms, but will learn about a variety of topics on institutions, ecosystems, sustainability, and politics related to entrepreneurship and innovation.” (Christopher John Boudreaux, Journal of Evolutionary Economics, Vol. 32, 2022)Table of ContentsPart I: Introductory Chapter.- Introduction.- Part II: The Entrepreneurial State: Theoretical Perspectives.- The Entrepreneurial State and the Platform Economy.- An Effectual Analysis of Markets and States.- The Entrepreneurial State: An Ownership Competence Perspective.- Innovation Without Entrepreneurship: The Pipe Dream of Mission-Oriented Innovation Policy.- Part III: The Entrepreneurial State, Entrepreneurial Universities, and Startups.- Building Local Innovation Support Systems: Theory and Practice.- Reducing Higher Education Bureaucracy and Reclaiming the Entrepreneurial University.- Cultural Ideals in the Entrepreneurship Industry.- Evaluating Evaluations of Innovation Policy: Exploring Reliability, Methods, and Conflicts of Interest.- Do Targeted R&D Grants toward SMEs Increase Employment and Demand for High Human Capital Workers?.- Part IV: The Entrepreneurial State and Sustainability Transitions.- Third-Generation Innovation Policy: System Transformation or Reinforcing Business as Usual?.- Less from More: China Built Wind Power, but Gained Little Electricity.- The Failures of the Entrepreneurial State: Subsidies to Renewable Energies in Europe.- Directionality in Innovation Policy and the Ongoing Failure of Green Deals: Evidence from Biogas, Bio-ethanol, and Fossil-Free Steel.- Part V: From the Entrepreneurial State Towards Evidence-Based Innovation Policy.- Policy Instruments for High-Growth Enterprises.- Public-Steering and Private-Performing Sectors: Success and Failures in the Swedish Finance, Telecoms, and City Planning Sectors.- The Digital Platform Economy and the Entrepreneurial State: A European Dilemma.- Collaborative Innovation Blocs and Mission-Oriented Innovation Policy: An Ecosystem Perspective.
£42.74
Springer Nature Switzerland AG The Clash of Entrepreneurial Cultures?:
Book SynopsisThis book uncovers the current knowledge on entrepreneurial cultures and the development of entrepreneurial ecosystems between Asia and Europe. Broadening the scope spatially and conceptually, the book discusses the entrepreneurial ecosystems as a system and mediator in their cultural, political, and socio-economic settings in an interdisciplinary approach. This allows a clearer perspective on stakeholders' interaction, international collaboration and competition, power relations, and political influence. The various chapters in this edited volume cover the peculiarities and differences in Asia, Europe, and Eurasia with the New Silk Road (or Belt and Road Initiative) as the bridging component. The chapters, written for researchers and policy makers interested in Asian-European cooperation, also include discussions on economic systems, globalization, and regionalization, politics, cultures, and digitalization. Table of ContentsIntroducing Central Questions in Entrepreneurial Ecosystems Across Cultures and Regions.- Entrepreneurship in China: Autoethnographic Insights into a Pulsating Entrepreneurial Society.- Institutional Differences and Opportunity Exploitation: A Comparison of Managerial Ties Utilization in Asia and Europe.- Total Incomprehension: Why Entrepreneurs from Europe Do Not Understand China: And It Is Getting Worse.- Economic Reactions to Global Development Strategies: Mapping Public Discourse in Germany on China’s Belt and Road Initiative.- A Comparison of Entrepreneurial Culture in Germany and China.- South Korea’s Startup Ecosystem.- Peculiarities of Entrepreneurial Ecosystems in the Caucasus Countries: The Case of Georgia.- Connecting Asia and Europe: Opportunities and Barriers for Knowledge-Oriented Regional Development in Central Asia.- Vietnam and Thailand: Southeast Asian Prospects for Corporate Cultures and Ecosystems in an Asian Century.- The Role of Strategic Alliances in Developing the Entrepreneurial Ecosystem of ICV Industry: The Case of NIO Inc.- Agile at Scale Adoption: New Perspectives from a Solely Remote Environment.- Why and How Place Matters.
£113.99
Springer Nature Switzerland AG Latin American and Iberian Entrepreneurship: New
Book SynopsisLatin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities. Table of ContentsThe Role of Entrepreneurship in Latin America and Iberia.- Venture Capital and Technology Entrepreneurship in Latin America: A Comparative Approach.- World Heritage Sites and Tourism Entrepreneurship in Latin America.- The Role of Douro River in the Emergence of Technological Entrepreneurship Initiatives.- The Presence of Women in Private Family Firms’ Corporate Governance and Innovation Outcomes.- Implementation Intentions of Potential High-Impact Entrepreneurs Among University Students: An Applied Analysis to the Case of Panama.- World Heritage Sites in Portugal and Spain.- The Role of Different Types of Previous Experience in International Opportunity Recognition: Evidence from Spanish International Entrepreneurs.- Intrapreneurship in Tennis: Tell Me Who You Are... and I Will Tell You What Your Intentions Are.- Strategy as a Tool for Management and Organizational Performance: Case Study in a Microenterprise—Araxá-MG.
£104.49
Springer International Publishing AG The Global Impact of Social Innovation:
Book SynopsisSocial Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different perspectives, concepts and experiences to understand the challenging tasks of the future while also showcasing some existing best-practice examples, impact-investing and social innovation strategies that successfully empower communities and individuals to shape a better life.Table of ContentsChapter 1. Global Health Care Platforms as Social Innovations.- Chapter 2. Senior Entrepreneurs Are Driving More and More Sustainable Social Innovation Worldwide than Any Other Demographic.- Chapter 3. Largest Social Movement in Human History.- Chapter 4. Social innovation in a field of tension between stability and disruption.- Chapter 5. Professor of Organisation, Entrepreneurship & Technology at the Vrije Universiteit in Amsterdam.- Chapter 6. Sonophilia Foundation: Creative confidence and empowerment as a tool for social innovation.- Chapter 7. Let’s change the tone! Music for a better future.- Chapter 8. Empowerment ad Care: made with Love in Berlin & Nepal.- Chapter 9. The Safe-Hub model: A social platform for global change.- Chapter 10. Integrating social innovation within a multi-national corporate.- Chapter 11. Social Innovation - Back to the roots of social interaction.
£42.74
Springer International Publishing AG The COVID-19 Crisis and Entrepreneurship:
Book Synopsis2020 introduced a global pandemic that led to global economic, social, and regional lockdowns affecting public life in ways never been imagined before. This book takes a look at how researchers from fields encompassing economics and political science, along with thought leaders in business and economic policy, experienced the crises themselves as experts in their field, as well as from a personal viewpoint. Most importantly, however, it looks into the future how entrepreneurship and economic policies may change and positively influence the societies and the economy after the pandemic. Keeping in mind that, with climate change and the digital revolution, change was already around the corner and inevitable, renowned economic and policy experts are asked for their assessment of future roads and feasible economic policies. The book follows the chronology of the pandemic and focuses on leading researchers and thought leaders in public policy and business. An introduction to each chapter describes the context particular to the contributing author when the pandemic struck and their own reactions, experiences, and insights triggered by the emerging pandemic. Table of ContentsThe Journey: Navigating the COVID-19 Crisis.- Part I: The Future is Risky and Entrepreneurial.- Resilience Is the New Competitive.- Depths of Change: Ranging from Clubhouse to Game Changer.- Oxygenating Innovation? The Not-So-Brave New World of COVID-19?.- Part II: Economies Under Pressure: Challenges for the Future After the COVID-19 Crisis.- COVID-19, Schumpeter, and the Size of the Market.- COVID-19 Crisis: Modernization Push at the Macroeconomic and Firm Level, Providing for Not So Disparate Opportunities and Challenges for Majors and Start-Ups.- Entrepreneurship and Economic Resilience in Times of Crisis: Insights from the COVID-19 Pandemic.- Business Angel Investing During the COVID-19 Pandemic.- Part III: Reflecting on the Future of Entrepreneurship Research: Diversity and Impact After the COVID-19 Crisis.- Dreaming of a Different Future.- Editorial Quandaries During the COVID-19 Pandemic: A Personal Exposé.- Part IV: Acting Under Uncertainty: Personal Perspectives from Sweden, Egypt and Germany.- My Experiences of the COVID-19 Pandemic So Far.- “Hibernating” in Cairo: COVID-19, as seen from Egypt.- COVID-19 Pandemic Lockdown: The Era of Connection and Creation.- Part V: The Educational Ecosystem for Entrepreneurship: Moving the Digital Way Forward After the COVID-19 Crisis.- Entrepreneurial Intention of Dutch Students During the COVID-19 Pandemic: Are Today’s Students Still Tomorrow’s Entrepreneurs?.- COVID-19: Entrepreneurial Universities and Academic Entrepreneurship.- Internationalization Meets Digitalization: Entrepreneurial Responses in Higher Education to the COVID-19 Pandemic.- The Silver Lining for Pandemic-Era International Education.- The COVID-19 Pandemic as a Catalyst for Digital Entrepreneurship Education: Reflections on a Rapid Transformation of an Educational Ecosystem.
£58.49
Springer International Publishing AG Novel Innovation Design for the Future of Health:
Book SynopsisThis book highlights the reasons for an urgently needed revision of the current global healthcare setup, discusses the needed mindset for a future of health, and provides a comprehensive development toolset for disruption (and for the needed incremental innovations towards disruption).Today’s biomedical and health innovation related research in universities encourages activities that lead to incremental innovations with a relatively low risk of failure. The healthcare industry on the other hand provides tools and devices for established healthcare providers to improve the diagnosis and therapy/ treatment of the patients’ health problems. The patient is not in the center of healthcare provision however, and prevention and prediction are not core goals. The current health setup needs to be challenged and disrupted.Disruptions are coming from technologies or processes that lead to a significant (>10x) reduction in cost or price/ performance and that also come with new business models. The need for change, effects of exponential technologies, and the needed shift to prevention and to homecare for health democratization and patient empowerment will be discussed in detail in the first parts of the book. The subsequent sections address several innovation methods with a focus on a novel meta methodology named Purpose Launchpad Health. This is followed by a comprehensive discussion on health entrepreneurship activities and needs. The final section of the book addresses how to train students to become entrepreneurial health innovators, presenting successful curricula and examples of health incubation and accelerator setups. All of the innovation tools presented and used in this book are summarized in the final chapter to help the reader get started planning an entrepreneurial venture.Written by experts from academia and industry, the book covers important basics and best practices, as well as recent developments. Chapters are concise and enriched with key messages, learning objectives and real innovation examples to bridge theory and practice. This book aims to serve as a teaching base for health innovation design and to prepare for health-related entrepreneurial ventures.Readers with medical, biomedical, biotechnology, and health economics backgrounds - and anyone who wants to become a future oriented health innovator or who believes in disruptive approaches - will find this book a useful resource and teaching tool for developing validated products/ services and processes for the future of health.Table of ContentsPart I. What Is Wrong with Health? What Should the Future of Health Be?.- INNOVATION DESIGN for the FUTURE of HEALTH.- Health Innovations from an Innovators’ Perspective.- From SICKCARE to HEALTHCARE to HEALTH.- Future Look on Health: Opportunities.- Navigating Towards a Future of “One Health”.- Part II. Exponential Medicine + Technologies + Mindset.- Exponential Technologies for an Exponential Medicine.- Exponential Medicine: Challenges of Human Spaceflight Bringing Innovations for Earth—A Case Study.- Healthy Longevity.- The Science of Health Longevity.- Space Healthtech: Innovation Base for Longevity.- Part III. Future Health Value Propositions.- Healthcare the Melting Pot of Technology, Humanity, and Confusion.- Democratize Health Delivery.- Health Innovation Process: Definitions and Short Methodology Introductions.- Prevention, Prediction, Personalization, and Participation as Key Components in Future Health.- Digital Health Business Models: Transformation Is on the Horizon.- Value Propositions for Future Health Developments: Digital, Portable, Connected, Experience-Enhancing, Supportive, Patient-Centric, and Affordable.- (Digital) Patient Journey and Empowerment: Digital Twin.- Part IV. Innovation Methodology Basics.- Stanford Biodesign as Base: Empathy and Patient Centricity as the Main Driver.- Purpose Launchpad Methodology: Introduction.- Design Thinking for Innovations in Healthcare.- VPC to BMC to Exponential Canvas: Canvas Interconnectivity for Exponential Scaling.- Innovation Methodology I3 EME: Awareness for Biomedical Engineers.- Part V. Ethics + Health Innovation.- Integrating Ethical Considerations into Innovation Design.- Part VI. Health Innovation Design.- Case Studies Used Throughout the Book: Innovation Categories Explained.- Why Is Healthcare Different with Respect to Innovation and Entrepreneurial Activities?.- Purpose Launchpad Health (PLH) Methodology Introduction.- Part VII. Purpose Launchpad Health.- Purpose Launchpad Health: Exploration and Evaluation Phases—Actual Case Studies.- Part VIII. Health Leadership, Skills and other Methodologies.- Soft Skills Needed for Problem Understanding and Innovation Generation.- Leadership in Healthcare: A Novel Approach. Healthcare Executives’ Traits, Styles, and Approaches.- Future Skills Framework in Healthcare.- Porter’s Five Forces Analysis: Quo Vadis Immunotherapy Industry.- Part IX. Health Entrepreneurship.- Global Health Markets and Their Different Needs.- Patient: Health Relation and Digital Health Entrepreneurship.- Health Start-Up: Create Impact and be Investment Ready Intra- and Entre-Preneurs.- Regulatory Issues for Health Innovations.- Innovation Think Tank Frameworks for Resolving “The Innovator’s Dilemma” in Healthcare.- A Primer on Patents and IP for Health Innovations.- Successfully Implementing Ambidexterity in the Medical Industry.- Reverse Innovation: Circumvent Digital Health Transformation Issues.- Part X. Health Innovation Education and Incubation.- Health Innovation Design: “CAMPing” for the Unmet Clinical Need.- Health Technology Innovation Generation (HTIG) Lecture and Project Classes at AGH University.- Health Innovation Design at a University: INKA INNOLAB at Otto-von-Guericke-University.- Clinical Innovation at Acibadem Biodesign Center.- Example of a Needs-Driven Innovation Training Program: The BioMedical Design Novo Nordisk Foundation Fellowship Program.- Addressing the Healthcare Needs with Innovation Think Tank Global Infrastructure and its Methodology.- The Power of a Collaborative Ecosystem: Introducing the Edison™ Accelerator.- HealthTec Networks and Clusters (Global): Innovation Clusters in Medtech in Europe.- Leadership-Compass: “Networking and Synapting Empowered by Health Captains”.- Part XI. Purpose Launchpad Health: Toolset Templates and Principles.- PLH Templates and Principles.
£94.99
Springer International Publishing AG Transforming Entrepreneurship Education:
Book SynopsisThis open access book provides selected teaching approaches, supporting methods, concrete examples of curricula as well as extracurricular teaching formats, which are predominantly tailored to both African and German requirements. These approaches were developed by the YEEES Training and Research Centers, an international interdisciplinary network of university teachers and researchers from Germany and southern Africa, and combine the fields of management, entrepreneurship, information and communication technologies (ICT), and sustainability. The book shows how current scientific results can be integrated into teaching, how students can contribute to research while learning, and how research can contribute to the development and evaluation of new formats. It is thus relevant for university teachers, researchers, students as well as practitioners who want to educate and act as future change agents.Trade Review“This book is easy to understand and suitable for beginners in entrepreneurship education, providing step-by-step guidance and further help. … this publication is a valuable resource for anyone interested in entrepreneurship education. Its interdisciplinary approach, focus on innovation, and practical guidance make it a must-read for scholars, educators, and practitioners in the field. The book provides abundant content … workable practices, and accessible experiences, making it highly suitable for students and those interested in the new entrepreneurial educational formats.” (Yiwei Wu, Entrepreneurship Education, Vol. 6 (1), 2023)Table of ContentsPart 1. Teaching Approaches and Support.- Chapter 1. Teaching Transformative Service Learning.- Chapter 2. Challenge-based Learning: How to Support the Development of an Entrepreneurial Mindset.- Chapter 3. Developing Responsible and Sustainable Innovations in Entrepreneurship Education - Introducing the Sandbox Approach.- Chapter 4. Using Moodle to Teach Computer Literacy to First Time Computer Users: A Unam Case Study.- Part 2. Formats.- Chapter 5. Transformational Sustainability Entrepreneurship: Encouraging Students to Become Change Agents.- Chapter 6. Insights Into an Action-oriented Training Program to Promote Sustainable Entrepreneurship.- Chapter 7. Introducing an Innovative International Format for Experience-based Sustainability Entrepreneurship Education: The YEEES Sustainability Camps.- Chapter 8. Transdisciplinary Learning Experiences in an Urban Living Lab: Practical Seminars as Collaboration Format.- Chapter 9. Using Unplugged Tools to Introduce Coding to South African Learners.- Part 3. Research.- Chapter 10. I Would Help the Lecturer with Marking: Entrepreneurial Education Insights on Academic Resilience from the Perspectives of Engineering Students in South Africa.- Chapter 11. Measuring the Success of Innovative Entrepreneurship Education in Universities: Impact Clusters and the Importance of Entrepreneurial Intention.
£42.74
Springer International Publishing AG The Entrepreneurial Ecosystem
Book SynopsisThis edited volume systematically demonstrates the evolution of research in entrepreneurial ecosystems and highlights its importance to policy. Presenting two particular aspects of research in entrepreneurial ecosystems, the book begins with chapters that analyse multi-country contexts before going on to explore the digital entrepreneurial ecosystem. With state of the art research, this volume explores the economic, social, and policy approaches that characterize fruitful research on entrepreneurial ecosystems with economically meaningful implications for policy. Contributing to the rapidly expanding field of research, this is an insightful resource to students, researchers and policy makers interested in entrepreneurship.
£132.99
Springer Inspirational Entrepreneurship and Sustainable
Book Synopsis.- Historical reflections of the growth of tourism through entrepreneurial efforts in Ladakh..- Entrepreneurial challenges: Socio-economic and environmental constraints at high altitude..- Contemporary entrepreneurial activities in Ladakh’s tourism industry: Stories from pioneers and daredevils..- Moving forward: Indigenous knowledge to prepare the next generation and educate Ladakh’s visitors..- Concluding discussion: Relevant takeaways for scholars and practitioners.
£37.99
De Gruyter Envisioning the Future of Learning for Creativity, Innovation and Entrepreneurship
Book SynopsisEnvisioning the Future of Learning for Creativity, Innovation and Entrepreneurship outlines the work and findings of the Erasmus+ VISION research project. Education is changing and teachers and students around the world are reshaping it. This book is designed to help educators, policy makers and stakeholders from industry and society at large navigate the changing landscape of education for creativity, innovation, and entrepreneurship (CIE). Built on insights from more than 250 experts, the book presents a learning landscape that captures today’s shifts within CIE education and proposes guidance and potential pathways for those involved in the field. The book shows that the landscape of education for CIE is influenced by: Learning as an immersive experience driven by play and experimentation The rise in on the job education and learning by doing as part of life-long upskilling Teachers’ roles evolve to be coaches and mentors developing hard and soft skills Numerous images are included in the book using the technique of visual thinking, stimulating imagination, creativity and innovation.
£30.40
De Gruyter Fashion and Environmental Sustainability:
Book SynopsisThe wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector. These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
£85.98
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Emotionale Intelligenz als Schlüsselfaktor der
Book SynopsisDas gewichtige Ausmaß bisheriger Teamforschung unterstreicht die bedeutende Rolle der Berücksichtigung von Heterogenität hinsichtlich der Teamzusammensetzung in jungen Unternehmen. Basierend auf Theorien der Sozialpsychologie und des organisationalen Verhaltens wird argumentiert, dass die Heterogenität in der individuellen entrepreneurialen Orientierung die Team-Performance eines Teams negativ beeinflusst. Yvonne Meves analysiert emotionale Intelligenz und Beziehungskonflikte als einen moderierten Mediationsansatz, um Aufschluss über die „Black Box“ der Heterogenitäts-Performance-Beziehung zu geben. Sie zeigt, dass emotionale Intelligenz eine Schlüsselrolle zur Reduzierung negativer Teamheterogenitätseffekte darstellt.Table of ContentsTeamzusammensetzung in jungen Unternehmen.- Herausforderungen der Teambetrachtung.- Beziehungen zwischen individueller entrepreneurialer Orientierung, Beziehungskonflikten und Team-Performance.- Emotionale Intelligenz zur Überbrückung negativer Teamheterogenitätseffekte.
£53.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Strategische Wettbewerbsvorteile: Mehr Umsatz,
Book SynopsisNachhaltiger und langfristiger Unternehmenserfolg ist nur möglich, wenn die strategische Ausrichtung des Unternehmens immer wieder überdacht wird. Wer sein Unternehmen einzigartig machen und nachhaltig am Markt positionieren will, muss strategische Wettbewerbsvorteile systematisch auf- und ausbauen. Dabei gilt: Die strategischen Wettbewerbsvorteile stecken immer im Kern des Produkts. Grundlage einer jeden erfolgreichen Strategie sind qualitativ hochwertige Produkte oder Dienstleistungen mit hohem Nutzen und einem emotionalen Mehrwert.Professor Dr. Norbert Hans gibt in seinem Praxiswerk Denkanstöße und Tipps zur Strategiebildung und -formulierung sowie konkrete Hilfestellung bei der strategischen Ausrichtung des Unternehmens. Der Leser erfährt, wie er strategische Wettbewerbsvorteile formuliert und wie sie im Unternehmen von den Führungskräften und Mitarbeitern umgesetzt und gelebt werden.Table of ContentsEinleitung: „Es ist die Strategie, natürlich!“.- Die Strategie steckt im emotional starken Produkt.- Ohne strategische Planung geht gar nichts!- Der Verlust der strategischen Wettbewerbsvorteile und die Konsequenzen.- Vom Umgang mit Komplexität – Ein teuflisches Streitgespräch.- Mit Vision in die Zukunft.- Von der Vision zur Strategie.- Von der Strategie zur Umsetzung: die Balanced Scorecard.- Das Unternehmen als strategische Denkfabrik.- Fallbeispiel – Strategieentwicklung in einem Versicherungsunternehmen.
£31.34
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Coworking Space: Geschäftsmodell für
Book SynopsisDynamik und Schnelllebigkeit prägen unsere Arbeitswelt wie nie zuvor. Berufsbilder verändern sich, neue Formen der Zusammenarbeit entstehen; Coworking ist das neue Schlagwort. Coworking Spaces bieten flexible und offene Strukturen, um sich zu vernetzen und Geschäftsideen zu etablieren. Sie sind damit nicht nur für Start-ups und Freiberufler geeignet, sondern auch für Manager und Unternehmer, die das Potenzial von Coworking Spaces ergänzend nutzen wollen.Dieses Buch schafft einen Überblick über das Geschäftsmodell Coworking Space und beleuchtet das Thema aus verschiedenen Perspektiven. Mathias Schürmann zeigt, wie es um die Stärken und Schwächen im Vergleich zu bisher gängigen Arbeitsmodellen bestellt ist und welche Entwicklungen zu erwarten sind. Fallbeispiele verdeutlichen, welche unterschiedlichen Ausrichtungen von Coworking Spaces in der Praxis zu finden sind.Table of ContentsNährboden von Coworking Spaces.- Das Geschäftsmodell Coworking Space.- Coworking Space: Fünf Fallbeispiele.- Coworking Space Plädoyer.
£999.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Kreativität, Innovation, Entrepreneurship
Book SynopsisVon welchen personbezogenen und situativen Rahmenbedingungen hängen Kreativität, Innovation und Entrepreneurship ab? Welche Charakteristika und Prozesse sind zu berücksichtigen, um individuelle Kreativität in Teaminnovation münden zu lassen? In welcher Weise können Führung und Promotoren Innovationen unterstützen? Welche Rolle spielt Diversity im Rahmen von Innovation und Entrepreneurship? Von welchen kulturellen Wertorientierungen und –praktiken hängt die Innovativität eines Landes ab?Table of ContentsKreativität im Arbeitsleben.- Selbstregulation kreativer Leistungen.- Kreativitätsbarrieren in Gruppen und ihre Überwindung.- Innovationen in Organisationen.- Teams und Innovation.- Diversity, heterogene Teams und Innovation.- Grundlagen des Entrepreneurship.
£36.09
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG IP-Cert: Auditierung und Zertifizierung von
Book SynopsisDer Besitz geistigen Eigentums, sei es in Form von Patenten, Marken oder Designs, und sein möglichst ideales Management gewinnen für Unternehmen und die Wirtschaft insgesamt rasant an Bedeutung. Dieses Problembewusstsein ist zwar in vielen Unternehmen vorhanden, doch in Bezug auf das systematische und strategische Management von Intellectual Property herrscht große Unsicherheit. Dieses Buch zeigt erstmals, wie es gelingt, die IP-Managementprozesse von Unternehmen zu identifizieren, sie zu bewerten und ihre Qualität im Zusammenhang des Gesamtunternehmens zu steigern. IP-Cert, die Auditierung und Zertifizierung von Intellectual Property, ist der Hebel, der ein wirklich qualifiziertes interdisziplinäres IP-Management zum Nutzen des Unternehmens ermöglicht. Unternehmer und Berater erhalten mit diesem Verfahren die Chance, sich auf Auditierungs- und Zertifizierungsprozesse vorzubereiten und gleichzeitig die IP-Prozesse im Unternehmen zu optimieren.Ein wertvoller Leitfaden für Unternehmer, Geschäftsführer, Marken- und Patentverantwortliche in Unternehmen sowie Patentanwälte, im Gewerblichen Rechtsschutz spezialisierte Rechtsanwälte, Unternehmensberater, Zertifizierungsgesellschaften und deren Auditoren.Table of ContentsGrundlagen der IP-Auditierung und -Zertifizierung.- Zwölf Gründe für die Auditierung und Zertifizierung.- Management und Prozesse des Geistigen Eigentums.- Bestandteile des Geistigen Eigentums.- Geistiges Eigentum und Arbeits-, Dienst-, Auftrags- und Kooperationsprozesse.- IP-Prozess-Bewertung.- Durchsetzung des Schutzes von Geistigem Eigentum.- Die Auditierung und Zertifizierung der Prozesse im Unternehmen.- IP-Management als Gegenstand der Auditierung.- Vorbereitung des Unternehmens auf Auditierung und Zertifizierung.
£36.09
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Nationen im Innovationswettlauf: Ökonomie und
Book SynopsisDas Buch zeigt die Zusammenhänge zwischen Innovationen bzw. Innovationsprozessen mit der Entwicklung moderner Volkswirtschaften. Untersucht werden die Faktoren und ihre Interaktionen, die für die Leistung der Innovationssysteme von Regionen oder ganzer Nationen verantwortlich sind. Dabei geht es um die Beiträge des Bildungssystems, der öffentlichen und privaten Forschungs- und Entwicklungsaktivitäten, von Unternehmen mit ihren Innovationsstrategien inklusive den staatlichen Rahmenbedingungen wie dem Schutz des geistigen Eigentums. Umsetzung und Diffusion von Innovationen werden unter anderem anhand von Unternehmensgründungen geprüft. Damit verbundene Innovationsnetzwerke entwickeln sich unter dem Druck und in der hohen Dynamik der Globalisierung weiter. Zusätzliche Kapitel behandeln politische Strategien von Nationen und Regionen, die sich im globalen Innovationswettbewerb behaupten wollen. Dabei werden aus polit-ökonomischer Sicht die Faktoren von Erfolg und Misserfolg im globalen Innovationswettbewerb der führenden Nationen in Europa mit den USA und den wichtigsten asiatischen Staaten verglichen und die künftige Entwicklung dieser Volkswirtschaften abgeschätzt. Mit einem Geleitwort von Prof. Dominique Foray.Table of ContentsInnovationen als treibende Kräfte für die Entwicklung von Wirtschaft und Gesellschaft.- Neuerungen in der Wirtschaft: Das Konzept „Innovation“, wirtschaftliche Dynamik und Innovationsprozesse in Netzwerken.- Erfindungen, Schutzstrategien und volkswirtschaftliche Auswirkungen.- Diffusion von Innovationen und Wissens und Technologietransfer.- Umsetzung von Innovationen über Neugründungen: Chancen und Herausforderungen.- Evolutionsökonomie: Krisen, institutioneller Wandel und die Bedeutung von Innovationen.- Innovationsnetzwerke, Regionen und Globalisierung.- Innovation: Herausforderung und Chance für die Beschäftigung.- Wettbewerbsfähigkeit über Innovationsleistungsfähigkeit (Indikatorik).- Von der Technologie- zur innovationsorientierten Wirtschaftspolitik.- Innovationsorientierte Wirtschaftspolitik.- Evaluation von innovationspolitischen Maßnahmen und Programmen.
£37.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Führungspersönlichkeiten und ihre
Book SynopsisFührung entscheidet als zentraler Einflussfaktor über den Erfolg oder Misserfolg eines jeden Unternehmens, einer jeden Organisation. Was aber braucht eine Führungskraft, um in Zeiten hoch-komplexer wirtschaftlicher und politischer Systeme effizient und effektiv zu agieren? Was macht den einen dabei erfolgreich und lässt den anderen scheitern? Welche Rahmenbedingungen schafft ein Unternehmen durch bestimmte Führungsstile und wie beeinflussen diese den Erfolg?Dieses Werk deckt die bedeutsamsten Erfolgsfaktoren der Führung auf – anhand spannender Interviews mit erfolgreichen Managern und Politikern. Ein Umsetzungsteil mit Übungen und Checklisten zeigt, wie sich bestimmte Erfolgsprinzipien in das eigene Leben durch Selbst-Coaching integrieren lassen.Trade Review”… liefert das Buch anschaulichen Inhalt und gute Denkanstöße für jede momentan in dieser Funktion tätige – oder auch zukünftige Führungskraft …” (in: Bildungsbrief, Heft 5, 2015, S. 10 f.)“... sichtbar und für möglichst viele Menschen handhabbar und anwendbar zu machen. ... liefert das Buch anschaulichen Inhalt, und gute Denkanstöße für jede momentan in dieser Funktion tätige – oder auch zukünftige Führungskraft ..." (Jobst Hagedorn, in: Amazon.de, 1. Oktober 2015)Table of ContentsZahlreiche Interviews mit interessanten Persönlichkeiten aus Wirtschaft und Politik.- Checklisten und Übungen zum Selbst-Coaching.
£31.34
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Kompendium Geschäftsmodell-Innovation:
Book SynopsisInnovative Geschäftsmodelle sind für den Erfolg eines Unternehmens entscheidend, da das Unternehmensumfeld einem ständigen Wandel unterliegt. Eine höhere Transparenz der Leistungen von Unternehmen, Preiswettbewerbe, geringere Differenzierungsmöglichkeiten ausschließlich mit Produkten und Dienstleistungen und die unzureichende Nutzung von Potenzialen im technologischen Bereich prägen den Alltag. Das vorliegende Kompendium zeigt wesentliche Grundlagen und Vorgehensweisen der Geschäftsmodell-Innovation auf. Neben aktuellen Themen, wie z.B. die Einbettung von Geschäftsmodellen in den strategischen und kulturellen Kontext eines Unternehmens, enthält das Kompendium Fallstudien erfolgreicher Geschäftsmodell-Innovationen. Checklisten und ein Glossar runden das Kompendium ab.Die Leserinnen und Leser des Kompendiums erhalten aktuelle Ergebnisse aus Theorie und Praxis zum Thema Geschäftsmodell-Innovation. Wissenschaftler können die Inhalte nutzen, um die Forschung weiter voranzutreiben; Praktiker erhalten die Möglichkeit, ihr Geschäftsmodell anzupassen bzw. neue Geschäftsmodelle zu entwickeln und sich somit den veränderten Anforderungen zu stellen.Table of ContentsVorgehensmodelle der Geschäftsmodell-Innovation.- Geschäftsmodell und Strategie.- Geschäftsmodelle und Unternehmenskultur.- Geschäftsmodell-Innovation für Entrepreneure.- Steuerung von Geschäftsmodellen.- Fallstudien aus folgenden Branchen: Energie (Solar), Bildung (Hochschulen), Media (Verlage und Spielentwicklung).- Checklisten und Glossar zur Geschäftsmodell-Innovation.
£53.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Die Löwen-Liga: Der Weg in die Selbstständigkeit
Book SynopsisDie beiden Löwen Lono und Kimba verlassen das Hamsterrad des Angestelltendaseins und treten den Weg in die Selbstständigkeit an. Dabei müssen sie noch viel lernen und einige Schwierigkeiten überwinden, ehe ihre Anstrengungen von Erfolg gekrönt werden. Aber sie finden auf unterschiedliche Weise ihren Weg, immer eine Löwenpfote nach der anderen. Der Transfer in die Welt der Löwen öffnet dem Leser die Augen für so manche Situation, die er aus der Menschenwelt kennt. Wie auch in den anderen Büchern aus der Reihe "Die Löwen-Liga" wird hier auf humorvolle und augenzwinkernde Weise wertvolles und hochaktuelles Wissen vermittelt.Table of ContentsMidlifecrisis für angestellte Löwen.- Was Löwen noch von Adlern lernen können.- „Was, wenn es schiefgeht?“.- Der Erfolgsquadrant für Löwen – Wo will ich hin?.- Die schwierigste Frage für Löwen: „Welchen Weg wähle ich?“.- Das Ziel und der Plan.- Die Widerstände und Energievampire.- Arbeite ich besser hart oder geht es doch auch smart?.- Multipliziere deine Erfolge.
£17.09
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Startup-Crowdfunding und Crowdinvesting: Ein
Book SynopsisCrowdfunding für Startups beziehungsweise Crowdinvesting bietet seit Kurzem einen neuen Weg zur Finanzierung der eigenen Geschäftsidee. Dieses Buch beantwortet all die Fragen, mit denen Startups und Gründer konfrontiert sind, wenn es um die Beschaffung von Kapital auf einer Crowdfunding-Plattform geht: Wie präsentiere ich meine Idee am besten und wie schaffe ich es, die Crowd in kürzester Zeit vom Markterfolg meines Unternehmens zu überzeugen?Dana Melanie Schramm und Jakob Carstens haben viele junge Unternehmen bei der Positionierung auf Crowdfunding-Plattformen unterstützt und wissen daher, wo die Stolpersteine liegen. Mit vielen Beispielen aus der Praxis und Interviews mit erfolgreichen Gründern sowie Investoren beschreiben die Autoren, wie Crowdfunding für Startups funktioniert und worauf es zu achten gilt.Neben der Definition und Beschreibung des neuen Phänomens Crowdfunding für Startups/ Crowdinvesting aus Sicht der Gründer liegt der Schwerpunkt auf strategischen Überlegungen und operativen Empfehlungen für ein erfolgreiches Crowdfunding. Dazu gehört ein ausführliches Portrait der Crowdinvestoren, eine Schritt-für-Schritt-Anleitung des Prozesses sowie zahlreiche Checklisten und Best Practices.Trade Review“... Das Buch bietet eine übersichtliche Aufgliederung des Themas,indem die unterschiedlich im Markt verwendeten Begriffe erläutert und definiert werden. ... Die einzelnen Vorteile des Crowdfunding für Start-ups sind sehr schön und übersichtlich herausgearbeitet, wie zum Beispiel diverse Marketing- und PR-Effekte. ... Der Leser erhält damit einen sehr offenen und praxisnahen Einblick in die Welt des Crowdfunding ...“ (Antonia Cramer, in: Venturate Magazin, magazin.venturate.com, 7. September 2015)“… bietet einen einmaligen Einblick in die Funktionsweise des Crowdfundings für Startups. ... alle Aspekte, die relevant für zukünftige Gründer sind – von der Bewerbung bis zur Anschlussfinanzierung. Zusätzlich geben die Autoren den Lesern wertvolle Werkzeuge an die Hand, z.B. Checklisten, Tabellen und Rechenbeispiele. ... eignet sich das Buch sowohl für jene, die ohne Vorkenntnisse in das Thema einsteigen als auch für aktuelle Crowdfunder, die noch hier und da den richtigen Kniff für ihre Funding-Kampagne suchen. ... Eindeutige Kaufempfehlung!” (in: smartworkers, smartworkers.net, 17. April 2015)"... geeignet für Berater, die sich auf eine bevorstehende Crowdinvesting-Kampagne vorbereiten oder einen Einsatz der alternativen Finanzierungsform abwägen möchten. ... liest sich äußerst flüssig, ist sehr gut verständlich und für den Praxisgebrauch geeignet ..." (in: crowdbiz, crowdbiz.de,13. Februar 2015 )Table of Contents1. Eine kurze Geschichte der Unternehmensfinanzierung.- 2. Crowdfunding - was ist das?.- 3. Crowdfunding für Startups.- Warum Kapital mit der Crowd einsammeln?.- Wieso sprechen alle von Crowdinvesting?.- Marktübersicht.- Das partiarische Nachragdarlehen.- Gute Gründe für ein Crowdfunding.- Nachteile des Crowdfundings.- 4. Crowdfunding-Investroen: Wer investiert in Startups?. 5. Der Funding-Prozess.- Vorüberlegungen.- Die Bewerbung bei der Plattform.- Fundingvorbereitungen.- Während des Fundings.- Nach dem Funding.- 6. Fazit.- Glossar.
£42.74
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Professionelles Partnermanagement im
Book SynopsisDieses Buch liefert das optimale Rüstzeug für ein zielführendes und effizientes Partnermanagement im lösungsorientierten Verkauf. Denn: Damit Unternehmen wie Systemhersteller- und berater oder IT-Provider sich auf ihr Kerngeschäft fokussieren können, brauchen sie häufig strategische und operative Unterstützung durch Partner, die bei der aktiven Kundenbetreuung im Tagesgeschäft helfen. Der höchst komplexe Prozess ab der Partnersuche über das schlanke Partnermanagement bis hin zur Performance-Auswertung birgt zahlreiche Chancen, aber auch Fallstricke, die Verantwortliche in Unternehmen zwingend systematisch durchdenken müssen. Robert Klimke zeigt in 35 leicht nachvollziehbaren Schritten, wie passgenaue Strukturen geschaffen werden können, damit die Kostenvorteile von Partnerschaften nicht durch Reibungsverluste zunichte gemacht werden und die Beziehung für alle Seiten von Erfolg gekrönt ist.Ein Buch von hohem Gebrauchswert für Account- und Partnermanager und deren Management – mit Analyse-Werkzeugen zur Bewertung von Partnerschaften, vielen Beispielen und übersichtlichen Checklisten für die Umsetzung im eigenen Unternehmen.Table of ContentsStrategische Elemente des Partnermanagements.- Den richtigen Partner finden, bedeutet sein eigenes Geschäft kennen!.- Partner erkennen, die wirkliche Mehrwerte schaffen.- Risiken potenzieller Partner für das eigene Unternehmen identifizieren.- Angehende Partnerschaft initialisieren und organisieren.- Den Partner managen und mit dem Partner planen.- Ziele, Strategien, Aktivitäten definieren.- Die strategischen und operativen Risikopotenziale im Zeitverlauf bewerten.- Die eigene Rolle als Partnermanager richtig definieren.- Mehrere Partnerschaften managen.
£47.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Business Model Prototyping:
Book SynopsisUm im Hyperwettbewerb erfolgreich zu sein, wird es Unternehmen nicht mehr genügen, sich mit der eigenen strategischen Positionierung und der strategischen Differenzierung zum Wettbewerb zu beschäftigen. Stattdessen wird die Weiterentwicklung des strategischen Geschäftsmodells – das Business Model Prototyping – zunehmend erfolgsentscheidend. Unter Business Model Prototyping versteht man dabei die kohärente Weiterentwicklung von strategischer Kompetenz, strategischen Prozessen, Nutzenkriterien, Markenimage und Schlüsselressourcen.Dieses Buch stellt die Entwicklung und Erneuerung von Geschäftsmodellen im Hyperwettbewerb in den Mittelpunkt und zeigt Methoden und Vorgehensweisen auf, wie dies erfolgreich gelingen kann. Dabei wird die Umsetzung des Business Model Prototyping in konkreten Unternehmenssituationen (Unternehmensentwicklung, Mergers & Acquisitions, Restrukturierung) beispielhaft dargestellt und erläutert.Table of ContentsA) Neue Realität: Megatrends, Multipolare Welt, Hyperwettbewerb.- B) Herausforderungen für das Management: Leaderment (Leadership und Management), Strategie 2.0, Management 2.0, Management im Hyperwettbewerb.- C) Strategie und Geschäftsmodell: Geschäftsmodellansätze und Geschäftsmodellinnovation, Geschäftsmodell und Kerngeschäft, Geschäftsmodellinnovation im Hyperwettbewerb.- D) Business (Model) Prototyping – das Geschäftsmodell entwickeln.- E) Business Model Prototyping im Hyperwettbewerb.- F) Business Model Prototyping – von der Diagnose zum Business Model Prototype.- G) Business Model Prototyping im Unternehmen.- H) Umsetzung von Business Model Prototyping im Unternehmen.- I) Ausblick: Business Model Prototyping im digitalen Hyperwettbewerb.
£37.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Integriertes Geschäftsmodell: Anwendung des St.
Book SynopsisVeränderungen und ihre zunehmende Dynamik sind mehr denn je der bestimmende Faktor unternehmerischen Handelns. Die aus dieser Dynamik resultierende Komplexität avanciert zum wesentlichen Charakteristikum heutiger Märkte. Traditionelle Methoden und Geschäftsmodelle liefern in diesem schwierigen Umfeld mitunter suboptimale Ergebnisse. Neue Modellansätze zur Geschäftsentwicklung sind gefragt. Zur Komplexitätsbeherrschung bedarf es einer umfassenden Integration der vielfältigen Facetten und Anforderungen des normativen, strategischen und operativen Managements. Als konzeptioneller Bezugsrahmen bietet sich das anwendungsorientierte St. Galler Management-Konzept an. Es repräsentiert gewissermaßen die DNS des Integrierten Geschäftsmodells, welches in diesem Buch entworfen und detailliert wird.Table of ContentsEinleitung.- Konzeptionelle Grundlagen und Verständnis von Geschäftsmodellen.- Integriertes Geschäftsmodell – ein anwendungsorientierter Geschäftsmodellansatz.- Drei Stadien der Geschäftsmodellentwicklung.- Zukunft gestalten – vom Getriebenen zum Treiber.
£11.77
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Methodische Probleme in der empirischen
Book SynopsisDas Buch diskutiert zentrale Methoden und methodische Probleme der empirischen Organisationsforschung. In modernen Gesellschaften sind in nahezu allen Lebensbereichen Organisationen – wie z.B. Betriebe und Unternehmen, Verwaltungen, Schulen und Hochschulen, Krankenhäuser oder Vereine – von entscheidender Bedeutung. Organisationsbezogene Fragestellungen besitzen damit sowohl in der soziologischen als auch in der ökonomischen Forschung einen großen Stellenwert. Daraus resultiert nicht nur ein vermehrter Bedarf an Organisationsdaten, sondern es ergeben sich zugleich auch spezifische Fragen des methodischen Vorgehens im Rahmen von empirischen Organisationsstudien. Der vorliegende Band widmet sich diesen Fragen und dokumentiert Beiträge zum interdisziplinären Workshop an der Universität Bielefeld.Table of ContentsGrundsätzliche Fragen zur Methodologie der Organisationsforschung.- Spezifische methodische Herausforderungen der empirischen Organisationsforschung.- Mixed Method Designs.- Quantitative und qualitative Forschungsdesigns in der Organisationsforschung.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Management: Entrepreneurial Marketing
Book SynopsisDieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können.Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Marketingansätzen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.Table of ContentsGrundlagen des Entrepreneurial Marketing.- Märkte verstehen kontra neue Märkte schaffen.- Entwicklung neuer Produkte und Services durch Entrepreneurial Marketing.- Die Alternative? Revolutionäre Geschäftsmodelle statt innovativer Produkte.- Innovative Ansätze des Entrepreneurial Marketing.- Zielgruppenorientiertes Entrepreneurial Marketing.- Serviceteil.
£11.77
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Mittelstand - Motor und Zukunft der deutschen
Book SynopsisDieses Buch präsentiert und diskutiert umfassend und detailliert alle wesentlichen Aspekte, mit denen mittelständische Unternehmen heute und morgen konfrontiert sind. Fachlich ist es gemäß den Aufgabenstellungen im Unternehmen strukturiert (Management, Finanzierung, Bilanzierung, Recht, Zukunftssicherung) , sodass es in der Praxis auch als problembezogenes Kompendium genutzt werden kann. Als Autoren mitgewirkt haben Praktiker, Manager, Unternehmer, Experten und Berater – allesamt aus dem Mittelstand, für den und mit dem Mittelstand arbeitend, mit der Mittelstandspraxis und den anstehenden Problemen dort bestens vertraut. Dieses breite Spektrum an mittelstandsrelevanten Themen dürfte nicht nur für Interessierte einen guten Überblick über die Situation, die Herausforderungen und Perspektiven des Mittelstands in Deutschland geben, es soll vor allem für die unternehmerischen Praxis Informationen, Hilfestellungen bieten, um bei grundsätzlichen, aber auch bei spezifischen Problemstellungen erste Hinweise bzw. Anregungen für Lösungswege aufzuzeigen.Table of ContentsGrundsätzliches.- Management.- Finanzierung, Bilanzierung, Recht.- Internationalisierung/Globalisierung.- Zukunftssicherung.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Mythos Businessplan: Vom blinden Glauben an ein
Book SynopsisDer Businessplan: Garant des Unternehmenserfolgs. Wahrheit oder Mythos? Dieses Buch klärt die Frage, ob der Businessplan immer noch DAS zentrale Instrument der Unternehmensgründung sein muss. Welche Rolle spielt dabei die Businessplan-Industrie? Die Autoren betrachten kritisch den klassischen Businessplan und weisen wissenschaftlich fundiert nach, dass er nur für wenige Gründungen wirklich nützlich ist. Gerade für innovative Gründungen sind andere Instrumente häufig besser geeignet. Dieses Buch gibt einen konzisen Überblick über Ansätze der neueren Entrepreneurship-Forschung und gibt nicht nur (potenziellen) Gründern Alternativen zum Businessplan an die Hand. So können bisher ungenutzte Potenziale im Gründungsbereich noch besser und gezielter genutzt werden. Table of Contents1. Einleitung – Situation, Thesen, Ziele.- 2.Businessplan vs. Geschäftsmodell vs. Entrepreneurship – Darstellung der Ansätze, theoretischer Hintergrund, Historie, daraus entwickelt Beweis der Thesen.- 3. Die Businessplan-Industrie und der „Mythos Businessplan“.- 4. Der Businessplan in der Praxis – Helfer oder Gatekeeper?- 5. Tod eines Mythos: Businessplan - wissenschaftliche Erkenntnisse - die Entmythologisierung.- 6. In unbekannten Gewässern: Alternativen zum Businessplan.- 7. Den Gründer in den Blick nehmen: Welche Person in welcher Situation kommt an welcher Stelle ihres Prozesses hin zum Gründen zu uns, wie reagieren wir darauf am besten.- 8. Fazit und Handlungsempfehlungen.
£31.34
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Familienunternehmen als Kategorienmarke: Eine
Book SynopsisAnnette-Louise Hirmer analysiert, ob die Verwendung des Begriffes „Familienunternehmen“ im Rahmen der Zielgruppenkommunikation als Differenzierungsmerkmal genutzt werden sollte und welche Vor- bzw. Nachteile sich hierdurch in der Wahrnehmung spezifischer Zielgruppen ergeben. Sie ermittelt anhand einer umfassenden stakeholderübergreifenden Befragung, wie Familienunternehmen wahrgenommen und welche Assoziationen mit der Kategorienmarke „Familienunternehmen“ verbunden werden. Dabei kann sie eine Reihe von stakeholderspezifischen Unterschieden in der Wahrnehmung von Familienunternehmen identifizieren und leitet Handlungsempfehlungen für Unternehmen zur Verwendung der Kategorienmarke „Familienunternehmen“ gegenüber unterschiedlichen Anspruchsgruppen ab.Table of ContentsMarkenwahrnehmung von Familienunternehmen als Wettbewerbsvorteil.- Theoretische Grundlagen zur Analyse von Kategorienmarken.- Implikationen für weiterführende betriebswirtschaftliche Forschungsarbeiten.- Prozess zur Verwendung der Kategorienmarke „Familienunternehmen“.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Chefsache Nachhaltigkeit: Praxisbeispiele aus
Book SynopsisIn diesem Buch zeigen Mitglieder des Beirat der Wirtschaft e. V. (BdW) auf, wie sie in ihren Unternehmen das Thema Nachhaltigkeit aufgesetzt und umgesetzt haben. Was sind Erfolgsfaktoren der Nachhaltigkeit und wie misst man diese? Nachhaltigkeit als unternehmerisches Ziel. Das ist Sinn und Zweck des Buches.Table of ContentsWirtschaft.- Nachhaltigkeit.- Corporate Social Responsibility.
£23.74
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Innovationsfähigkeit und Entrepreneurial
Book SynopsisAnnika Halder zeigt, dass der Einfluss von Familienmitgliedern und die Persönlichkeit des Familienunternehmers entscheidend für die unternehmerische Ausrichtung und die Innovationsfähigkeit eines Unternehmens sind. Dabei berücksichtigt sie erstmals auch Familienmitglieder, die nicht im Unternehmen tätig sind, sondern aus dem privaten Umfeld Einfluss auf die strategischen Entscheidungen des Familienunternehmers ausüben.Table of ContentsTheoretische Ansätze in der Forschung zu Familienunternehmen.- Wirkung der Persönlichkeitsmerkmale auf die Innovationsfähigkeit und die Entrepreneurial Orientation.- Einfluss der Entrepreneurial Orientation auf die Unternehmensperformance.
£49.49
