E-commerce: business aspects Books

Book Synopsisboo hoo is a gripping, insider''s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.Trade ReviewSuch a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m. * The Guardian *[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless. * The Spectator *Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt. * The Independent *

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Book SynopsisProven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four wings of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everydTrade ReviewMarketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots campaign, the microlending site Kiva--to illustrate their mantra F+GET: "Focus, Grab Attention, Engage, Take Action." This is the "Dragonfly Effect," named for the insect's ability to move in any direction when its four wings work together. Specific, practical advice teaches readers how to translate anything--a product, service, community concern--into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft a compelling video, and more. A fascinating, comprehensive guide for how to take your cause and compassion viral. (Oct.) (Publishers Weekly, July 26, 2010)Table of ContentsForeword by Chip Heath, author of Made to Stick and Switch ix Preface xi Introduction: Why Reading This Book Is Worth the Investment xiii The Dragonfly Body The System That Keeps It Airborne 1 Wing 1: Focus: How to Hatch a Goal That Will Make an Impact 19 Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World 49 Wing 3: Engage: How to Make People Connect with Your Goal 73 Wing 4: Take Action: How to Empower Others, Enable Them—and Cultivate a Movement 107 Onward and Upward You’re Flying! Now What? 143 Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality 165 Notes 173 The Dragonfly Ecosystem 191 About the Authors 201 Index 203

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Book SynopsisWhile airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and coopTable of ContentsList of Illustrations, About the Author, Forewords, 1 Introduction, 2 Managing challenges to retailing air travel solutions, 3 Developing solution mindsets for offers, fulfillment, and loyalty, 4 Revitalizing the airline product-brand-distribution-loyalty relationship, 5 Teaming up with airports to create optimal outcomes, 6 Building new capabilities to seize new opportunities, 7 Transforming to be ahead of opportunities, 8 Thought leadership pieces, Index

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Book SynopsisThis is a book about payments, and how they are evolving, from centralised to decentralised and everything in between, and the new opportunities they present.In the world of payments, we are experiencing an inexorable move towards decentralisation, standardisation, and automation. New business models have emerged, existing ones have evolved, and some have disappeared, whilst regulation struggles to keep pace. As the puzzle becomes more complex, each player not only needs to understand where they fit in, but how they can remain relevant in a fast-evolving and extremely competitive industry. This book takes the reader through the fundamentals of the various decentralised payment ecosystems. From blockchain to smart contracts and DeFi, jargon is debunked, and myths are busted. For each concept, a simple framework is used, enabling comparison: mechanics, economics, risks, and the future outlook. It gives the reader a unique classification framework of virtual assets and explains the regulatory landscape. Drawing on real-life examples, the book weaves together the underpinning principles, legislation, and key stakeholders.As a follow up to Understanding Payments, it is a must-have reference book for the evolution of payments. It provides practical applications, offers insights into the key disciplines, and equips anyone in the payments industry with an understanding of the key issues and opportunities.

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Book SynopsisMike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.Trade Review"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." * Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish *"I loved reading the gritty backstory of so many of my favourite founders and brands. Mike really brings it all together concisely and compellingly. Chock full of helpful learnings - a must-read for anyone adventuring and playing in the DTC world." * Jonathan Petrides, Founder and CEO, allplants *"Finally, a book taking on the DTC world. Recommended." * Alessandro Savelli, Founder and MD, Pasta Evangelists *"Packed full of inspirational stories from pioneering brands, this book will prove a treasure trove of insight and learning for everyone who is interested in the DTC space." * Simon Duffy MBE, Founder of Bulldog Skincare and Waken Mouthcare *"An essential read for those who work in DTC or are thinking about setting up on their own. The case studies and interviews with some of the UK's fastest growing DTC scaleups brilliantly capture the common challenges and different approaches to meeting them." * Aron Gelbard, Founder and CEO, Bloom & Wild *"A must-read for anybody working in marketing. DTC is so much more than a sales channel, and this book provides a healthy dose of case study inspiration and best practice tips around where brand meets e-commerce." * Mark Palmer, Former Green & Black's and Pret A Manger Marketing Director, Founder of Cawston Press. *"The book I wish I had when starting Heights (and knew very little about the space). No matter where you are on your journey, there's always more to learn, but Mike has done a great job of distilling everything we need to know in one superb book. A must read if you're serious about DTC." * Dan Murray-Setter, Co-Founder, Heights and Host of UKs Top Business Podcast, Secret Leaders *"Mike has drawn together the hard-earned lessons of the UK's most successful DTC companies, unearthing what it really took to make them fly. This book gives you the insights you just can't get elsewhere." * Jon Wright, Partner, JamJar Investments and Co-founder, innocent drinks *"A fantastic insight into some of the most successful DTC brands out there." * Oliver Bridge, Founder, Cornerstone *"Running a fast-growth business is all about learning. You often learn from your own mistakes, but it's far, far better to learn from others, from those that have gone before you and paved the way. Mike has done an incredible job assembling an all-star cast for us all to learn from and presented their lessons in a truly engaging way. A must-read for all entrepreneurs." * Guy Blaskey, Founder and CEO, Pooch & Mutt *"Companies can and should make the world a better place and win the hearts of people. This book, like its author, is guiding you to dare to be outspoken, different, better and more fact based. Learn how to open to pathways for loyal brand advocates to join you on your mission." * Henk Jan Beltman, Chief Chocolate Officer, Tony's Chocolonely *"DTC is the most important emerging tool for anyone who makes a physical product. However, it is also the most misunderstood. Mike has captured the spirit of the DTC landscape while also highlighting just what this channel can do." * Anthony Fletcher, Former CEO, graze and Founder, I Believe in Science *"Essential reading for anyone who works in or for the direct to consumer world." * Mark Runacus MBE, Co-Founder Wax/On *"I'm so glad this book exists! What a fantastic insight into how businesses are really built. It's never pretty, and it's not simple, but could anything be more fun? Mike has captured the stark reality of what it's really like being at the vanguard of DTC. I wish I'd had this book when I started Snag." * Brie Read, CEO and Founder of the Snag Group *"Mike's book is a goldmine of hard-earnt lessons and priceless insight from some of the most inspiring, disruptive and successful DTC brands of the last few years. It's a must-read for any entrepreneur looking to start or scale their DTC channel." * Jason Gibb, Founder of the Bread and Jam Festival for Food Entrepreneurs *"Mike packs every useful lesson about building and scaling DTC companies into a single, digestible book. Bringing each to life through engaging case studies and interviews with the people who are building Graze, Heights, Bloom & Wild, Ugly Drinks and many others. If you're thinking about launching a consumer product start-up or are involved in them in any way, this is required reading." * Damian Routley, Chief Commercial Officer at Founders Factory and DTC founder *"OMG, get The DTC Playbook ASAP." * Mike Coulter. Creative Director, The Do Lectures. *Table of Contents Chapter - 00: Introduction; Chapter - 01: In the beginning was graze.com - graze; Chapter - 02: From a side hustle to international stardom - Huel; Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag; Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild; Chapter - 05: Moving with the times and the art of resilience - Cornerstone; Chapter - 06: Why bigger is not always better - Sugru; Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap; Chapter - 08: Building a community for a higher purpose - TRIBE; Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick | Clearing; Chapter - 10: The importance of an emotional connection with your customers - tails.com; Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights; Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks; Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants; Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim; Chapter - 15: Summing up

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Book SynopsisThe real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000.The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the e-commerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ.

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Book SynopsisMost of the literature covering electronic business focused on the developed world. Electronic Business in Developing Countries: Opportunities and Challenges provides a chance to get to know more electronic business applications, successes, failures, challenges and opportunities in the developing world. These studies are gaining importance for future development of globalization, global trade and cultural dissemination. Electronic Business in Developing Countries: Opportunities and Challenges tackles these issues with a vision to the future on how to bridge these gaps and the barriers between the different corners of the world.Table of ContentsA sample of chapters: Offshore outsourcing: an eCommerce reality - opportunity for developing countries; Adoption and implementation obstacles of eBanking services: an empirical investigation of the Omani banking industry; Open sourcing for eLearning in developing countries; Strategic and Operational Values of Ecommerce Investments in Jordanian SMEs; eCommerce Infrastructure in Developing Countries; An eCommerce Longitudinal Case Study From Ukraine; eBusiness in Indian: Early Evidence from Indian Manufacturing Industry; Challenges and opportunities for information brokers in Brazil: a study of informational needs of Southern-Brazilian enterprises when expanding their businesses

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Book SynopsisAs a then 16-year-old with no start-upfunds, no experience, and no track record,Liv built a multi-million-pound business & multi-award winning personal brand in her teens, won the coveted UK Young Entrepreneur of the Year Award, has interviewed some of the world''s most successful entrepreneurs on her podcast and was invited to dinner with the Prime Minister, all before the age of 21.Liv is leading the next generation on how to tap into their entrepreneurial spirit and blaze their own trail. She has helped countless others build profitable personal brands that champion profit with purpose.And now it''s your turn.Too Big For Your Bootsis the ultimate how-to guide on how tobuild a wildly successful business and thriving personal brand.Regardless of your age, current circumstance or starting point, you''ll be able to: Follow the proven roadmap of success to launch your business with the 6 Key Fundamentals Launch a purpose-driven brand that instantly stands out in your industry Develop a next-level mindset and confidence to overcome limiting beliefs Leverage your brand story and employ it as your superpower Go from unknown to the leading authority in your industryNo matter what age you choose to start a business, this book covers everything you need to succeed in today''s world. Step outside your comfort zone, share your story and take action...it will truly change your life.

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Book SynopsisThe tourism and hospitality industry is at the forefront of the climate crisis as a significant source of carbon emissions on a global scale. There is a need to disseminate opportunities and explore scientific avenues in emerging technologies associated with industry 4.0 , such as artificial intelligence, virtual and augmented reality, ‘extended reality’ or the use of service robots, and forecasting future trends in the tourism industry’s fight against the climate crisis. Translating these current and future problems into pragmatic solutions, the chapter authors explore the opportunities for both academia and industry in agile and disruptive technologies. By integrating unique features of these advancements like Extended Reality (XR), Machine Intelligence (MI) and Computer Vision (CV), Impact of Industry 4.0 on Sustainable Tourism determines the trajectory of sustainable tourism development. Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.Table of ContentsChapter 1. Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-Tourism Destination? Evidence from Bangladesh; Md. Tariqul Islam, Siti Rahayu Hussin, Wong Foong Yee, and Uma Pandey Chapter 2. The Effect of Tourism and Technological Contribution on Economic Growth – The Case of Vietnam and Other East Asian Members; Van Chien Nguyen Chapter 3. Applications of Artificial Intelligence (AI) in the Tourism Industry: A Futuristic Perspective; Deepthi. B and Vikram Bansal Chapter 4. Sustainable Management with Big Data: A Systematic Review on Tourism; Meral Calis Duman and Hulisi Binbasioglu Chapter 5. Virtual Tourism as an Alternative to Sustainable Tourism; Nguyen Thi Van Hanh and Tran Tuyen Chapter 6. Application of Augmented Reality (AR) and Virtual Reality (VR) in Promoting Guest Room Sales: A Critical Review; Amjad Imam Ansari and Amrik Singh Chapter 7. The Exploration of the Metaverse by Destination Management Organisations towards Sustainability; Marco Martins, Ricardo Guerra, Lara Santos, and Luísa Lopes Chapter 8. Shaping and Reshaping of Tourism; The Influence of IR 4.0 for Modifying the Tourist Behavior; Harish P and Toney K Thomas Chapter 9. Rise of Big Data in the Industry 4.0 Era and the Crucial Need for Data Science in Sustainable Tourism; Sahil Sharma

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Book SynopsisRapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

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Book SynopsisSpecialists from different disciplines and continents to provide answers discuss organizational justice, sustainable HR, machine learning, and more, providing future roadmaps to minimise disruption during occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.

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Book SynopsisThe internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? 'The Business of Getting Business' will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.Trade Review"Location, location, location' is no longer a competitive advantage. Digital marketing and going direct to consumer have made all geographical boundaries obsolete. The Business of Getting Business is a must-read modern-day survival guide for any local business to get to the next decade. Local businesses are on death ground. They can either take a stand and re-invent themselves by embracing the digital frontier and have a chance to survive the overwhelming odds of digital direct-to-consumer capabilities that have erased all local and national business distinctions, or they can choose business as usual and accept certain death. The Business of Getting Business is the critical survival guide for those that choose to dig in and fight." Anthony Noto, CEO, SoFi and former COO, Twitter "The Business of Getting Business is informative, insightful and practical. A must-read for anyone interested in learning about the 'why' and 'how' of digital marketing. An entrepreneur and real estate sales innovator, Joe Manausa shares his proven strategy, developed over more than 20 years, that challenges the traditional model of marketing and is designed to help you succeed in the digital marketplace." C. Darren Brooks, Ph.D., Assistant Department Chair, Florida State University College of Business

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisStep-by-step guide to learning the role of E-commerce in our economy Key Features Hands-on with the concept of E-Commerce and E-Business. Understand the know-how of working of E-Commerce framework. Learn the type of E-Payment system and its mechanism. Understanding Brand building and Digital Marketing methods. Description Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the Digital Economy, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy. In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry. What you will learn Understand the different models of E-Commerce. Get to know more about the various types of Electronic Payment Systems.

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Book SynopsisBlockchain and artificial intelligence are perhaps the two most significant disruptive technologies this century and both will significantly rewire the world of global financial markets and the world in which we live. While blockchain offers a number of significant advantages over traditional forms of finance including lower cost and massive increases in operational efficiencies of traded markets, property records and a whole host of transaction processes, artificial intelligence is moving fast from basic structured machine learning doing menial yet important big data tasks like credit card fraud detection to predictive analysis and real-time real-world risk management and investment decision making. There is still a lot of confusion in the market about cryptocurrencies, bitcoin and the underlying blockchain technology. Blockchain and Artificial Intelligence highlights the underlying technologies of blockchain and the differences between cryptocurrencies and blockchain financial applications. It explores the current AI offerings and gives a vision of the fast-moving developments in this area including the many solutions that are expected to revolutionize the way financial and commodity markets will operate in the future.

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Book SynopsisCrushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but itâs not about getting rich. Itâs a blueprint to living life on your own terms.

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Book SynopsisEvery one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understandthe strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it''s going.

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Book SynopsisThe fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike.Table of ContentsIntroduction 1 Part I: Strategies and Tools for Your Online Business 7 Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 Chapter 2: Choosing and Equipping Your New Online Business 39 Chapter 3: Selecting the Right Web Host and Design Tools 75 Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 Part II: Establishing Your Online Presence 123 Chapter 5: Giving Your E-business Site Structure and Style 125 Chapter 6: Attracting and Keeping Customers 143 Chapter 7: Building in Security Up Front 169 Chapter 8: Monitoring and Improving Your Business 187 Part III: Running and Promoting Your Online Business 205 Chapter 9: Easing the Shopping Experience 207 Chapter 10: Running a Business on eBay.co.uk 227 Chapter 11: Accepting Payments 247 Chapter 12: Service with a Virtual Smile 263 Chapter 13: Search Engines: What You Need to Know 281 Part IV: The Necessary Evils: Law and Accounting 299 Chapter 14: Making It All Legal 301 Chapter 15: Accounting Tools for Online Businesses 323 Part V: The Part of Tens 337 Chapter 16: Ten Must-Have Features for Your Website 339 Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 Index 363

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Book SynopsisTrade Review"Internet Spaceships Are Serious Business is one of the most comprehensive collections of works on EVE Online ever produced, but written in language that is accessible to the uninitiated reader. It captures a side of EVE that is often lost in academic writings, and each chapter stands as a snapshot in time of one of the world’s most unique and well-studied massively multiplayer online games."—Brendan Drain, MMO expert"A book as unique as EVE itself—it will make you think, help you understand a game you may never play, and afford a glimpse onto a less traveled byway of the gaming universe. The roster of authors is delightfully varied, with contributions from archivists, developers, players, PhD students, and researchers, broadening inquiry into a thoughtful, engaging treatment of a cherished game."—Bonnie Nardi, author of My Life as a Night Elf Priest: An Anthropological Account of “World of Warcraft”*\"By addressing everything from collaboration to conflict, from economics to embodiment, the authors of Internet Spaceships Are Serious Business use the specific case study of EVE Online to investigate how emerging digital technologies reshape selfhood and society."—Tom Boellstorff, author of Coming of Age in Second Life: An Anthropologist Explores the Virtually Human"This work serves as an excellent consideration of the world of EVE Online for any researcher."—American Journal of PlayTable of ContentsContents Glossary of EVE Online Jargon Introduction Marcus Carter, Kelly Bergstrom, and Darryl Woodford 1. EVE Online for the Uninitiated Kelly Bergstrom and Marcus Carter 2. EVEOnline Is Hard and It Matters Christopher Paul 3. Virtual Interstellar Travel William Sims Bainbridge 4. Universes, Metaverses, and Multiverses Kjartan Pierre Emilsson 5. The Digital Grind: Time and Labor as Resources of War in EVE Online Oskar Milik 6. The Russians Are Coming! Stereotypes and Perceptions of “Russianness” in EVE Online Catherine Goodfellow 7. The Art of Selling Trust Chribba 8. We Play Something Awful: Goon Projects and Pervasive Practice on Online Games Richard Page 9. The Accidental Spymaster Keith Harrison 10. The Evolution of Player Organizations: A Goonswarm Perspective The Mittani (Alexander Gianturco) 11. RIP Vile Rat: Makeshift Memorials in EVE Online Martin R. Gibbs, Marcus Carter, and Joji Mori 12. Imagined Capsuleers: Reframing Discussions about Gender and EVE Online Kelly Bergstrom 13. The Social System in EVE Online Mantou (Zhang Yuzhou) 14. Do EVE Online Players Dream of Icelandic Spaceships? The Role and Mechanisms of Co-creation in CCP’s Success Jedrzej Czarnota 15. EVEOnline as History Nick Webber 16. On the EVE of Preservation: Conserving a Complex Universe Kristin MacDonough, Rebecca Fraimow, Dan Erdman, Kathryn Gronsbell, and Erica Titkemeyer Contributors Index

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Book SynopsisSara Hsu and Jianjun Li explore the transformative potential of China’s financial-technology industry, describing the risks and rewards for participants as well as the impact on consumers. Offering expert analysis of market potential, risks, and competition, as well as case studies of firms, China’s Fintech Explosion is a must-read.Trade ReviewChina has emerged as a leader in the global fintech industry, but there has been limited insight into this development. This book provides a wonderful summary of China’s fintech development, covering topics such as digital payment systems, peer-to-peer lending, and online consumer credit. From this book, we can understand how these emerging fintech businesses are changing the way Chinese consumers pay, borrow, and invest, and we receive a roadmap for the future of China’s fintech industry. -- Bohui Zhang, executive associate dean and presidential chair professor, Chinese University of Hong Kong, ShenzhenFintech started in the West, but to fully understand its adoption and innovation one must look East. This book does precisely that. It is an informative and comprehensive guide to the fast-moving area of fintech in China. This book goes beyond the techno-provision of credit to the underfunded and covers all areas of fintech, neatly blending contemporary information with analysis, case study, and research review. It is a must-read for the scholar and the student as well as those who wish to understand fintech in China. -- Kent Matthews, Sir Julian Hodge Professor of Banking and Finance, Cardiff Business School, Wales, and Nottingham University Business School Ningbo, ChinaWhile most writing on fintech takes a vertical approach to the field, this book’s integrative approach will become more valuable as point-solution start-ups begin to build the more multifaceted solutions long offered by incumbent financial-services firms. It is also accessible to anyone looking to gain a better understanding of the current state of affairs of fintech in China—certainly a good text for fintech courses in undergraduate and graduate programs. -- Drew David Pascarella, associate dean for MBA Programs and founder of the Fintech Intensive, Samuel Curtis Johnson Graduate School of Management, Cornell UniversityThe book is recommended for scholars who are interested in China’s fintech industry and modern banking sector, the Chinese economy, Chinese technological innovations, and the rise of global financial technology, especially those whose access to relevant information is limited to non-Chinese sources. * China Information *Table of ContentsPrefaceAcknowledgments1. Overview of China’s Fintech Industry2. Digital Payment Systems3. Peer-to-Peer Lending and Crowdfunding4. Online Consumer Credit, Online Supply Chain Finance, and Internet Banks5. Online Investment and Insurance6. Blockchain Finance and Virtual Currencies7. Disruption of Traditional Banking8. Risks of Fintech and Regulatory Technology9. Credit Reporting and Key Financial Technologies10. Outlook and Summing UpNotesBibliographyIndex

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Book SynopsisSolve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You''ll find the fixes easy to implement, and they''re all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site''s conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques foTable of ContentsAcknowledgments. Foreword. Foreword. Introduction. Part I Designing for Traffic. Chapter 1 How to Transform Your Web Site's Success. Does This Sound Like Your Web Site? The "First Best Guess" Method of Web Design. A New Perspective on Web Design. The New Approach. Chapter 2 Search Engine Optimization Fundamentals. Keyword Research. On-Page SEO. Off-Page SEO. Chapter 3 Expanding Your Reach. What Are You Really Selling? Researching Your Markets. Marketing Joe's Miracle Hair-Gro. Chapter 4 Using the Awareness Ladder. Your Key to Reaching Deeper Markets. Why the Old, Narrow Model Fails. The New Concentric Model. Chapter 5 Working Through the Awareness Ladder. Save the Pixel. Bridge Natural Health. Muazo. Imagic2015. Me2Solar. Ville & Company. Bolwell RV. EasySpeedy. Applying the Awareness Ladder to Your Site. Part II Designing for Conversion. Chapter 6 Making Your Site Sell. The New Approach to Design for Conversion. Step One: Modeling Your Site's Funnels. Step Two: Analyzing Your Funnels. Step Three: Optimizing Conversions Through the Funnel. The Three Elements of Conversion. Chapter 7 Get Their Attention. Optimization Discipline. Getting Attention: The Power of Appeal. Make Your Appeals Relevant. Self-Interest. Emotion. Designing for Attention. Chapter 8 Keep Them Engaged. Affirm the Positive Signs. Resolve Concerns and Build Trust. Build Interest. Make It Easy. Chapter 9 Call Them to Action. Classes of Next Steps. Build Momentum. Six Tips for Crafting Compelling Calls to Action. Put It All Together. Chapter 10 Executing Your Web Site Strategy. Target Early Opportunities. Create Core Content. Add More Funnels. Generate Traffic. Consider Step 0. Keep Going! Chapter 11 Optimizing Your Web Pages. Google Website Optimizer. My Optimizer Tips. The Way of Optimization. Index.

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Book SynopsisIn E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods – all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire – a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month. The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is: Packed with interviews featuring small business owners crushing it online. A practical framework that explains how to scale up an e-commerce business for even the most novice reader. An enthusiasm guide of Amazon’s 3rd party selling system which has created a boom in Private Label product strategies.

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Book SynopsisA riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant.Trade Review“A revelatory account of the bloody rivalry between two ruthless retail juggernauts that are not accustomed to losing.” — Brad Stone, author of The Everything Store “A once-scrappy entrepreneur named Jeff Bezos has taken control over what we buy and how it is sold to us, in ways that are both worrisome and impressive. Del Rey delivers the goods on how it all went down, juxtaposing Amazon’s stunning rise with the efforts of a once-dominant Walmart to keep up. It is said that when elephants fight, only the grass suffers. Guess what? We’re the grass.” — Kara Swisher, host of the Pivot and On podcasts, New York Media “This book is a front-row seat to one of the most brutal, consequential corporate battles of our time—and it comes with a backstage pass, revealing dirt the companies don’t want us to see. A must-read for anyone interested in the future of commerce.” — Mark Bergen, author of Like, Comment, Subscribe “An engaging and cinematic account of the Ali-Frazier of retail.” — Scott Galloway, NYU Stern School of Business professor of marketing and bestselling author of Adrift “Winner Sells All is the definitive history of the clash between two business titans constantly reinventing themselves to crush the competition and fill our shopping carts. As Amazon and Walmart build and defend their dominance, Del Rey brings the reader into the complexities and trade-offs of their business decisions, revealing all that goes into the quest for customer loyalty—and all that is lost when two giants control so much of our economy.” — Sarah Frier, author of No Filter “Walmart and Amazon are too often discussed separately, despite their overlapping impact on America and the world. Winner Sells All explores the biggest business story of the past twenty years, through the eyes of an unusually broad and deep network of sources.” — Christopher Mims, tech columnist for the Wall Street Journal and author of Arriving Today "An eye-opening look at a battle of corporate titans that shows few signs of slowing down." — Kirkus Reviews “Del Rey’s behind-the-scenes insights enlighten, and the author makes no bones about what the companies’ success has cost workers, criticizing both for keeping wages low while lavishly rewarding executives. This thorough outing delivers.” — Publishers Weekly

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Book SynopsisAlex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.Table of Contents1 Ten online marketing mistakes to avoid 2 Your website – your conversion engine 3 Search engine optimisation 4 Search engine marketing 5 Online advertising 6 E-mail marketing 7 Blogging 8 Social media 9 Online PR 10 Mobile marketing Conclusion Each of the main chapters (will: Explain what it is and why you should be interested in it Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly Include a case study of a marketer who has used the technique to good effect Conclude with an interview with an expert in the topic

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisBusinesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that''s obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That''s exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discusTrade Review'Advances in digital technology, mobile platforms, social networks, and cloud computing are producing massive amounts of data that promise to unlock a generation of innovation, but at what cost to privacy? Jules Polonetsky, Omer Tene, and Evan Selinger bring together a diverse set of important voices from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of this new data economy.' Brad Smith, President and Chief Legal Officer, Microsoft'This is a remarkably useful book, both as a reference tome and as a collection of insights into the future. The wide array of distinguished authors from the public, regulatory, and private sectors, as well as academia in both the US and Europe, cover most of the aspects of current consumer-privacy challenges. It is a milestone in privacy scholarship and a must-read for anyone concerned about the future trends in this area.' Jennifer Stoddart, former Privacy Commissioner of Canada'For a well-rounded and deeply-informed discussion of the pressing consumer privacy issues of our time, read The Cambridge Handbook of Consumer Privacy. This volume is a rare find. It brings together thought leaders from business, government, and different disciplines in academia to explore challenges attending our information society and offer potential solutions. A must read.' Danielle Citron, Morton and Sophia Macht Professor of Law, University of Maryland Francis King Carey School of Law'The Cambridge Handbook of Consumer Privacy is a magnificent collection of essays - each one short, engaging, and thought-provoking. The broad range of topics covers the most important and vital issues in consumer privacy, and these essays will be relevant for years to come. The authors are a superb assembly of the leading scholars and practitioners from diverse fields and perspectives. This book is a true feast of ideas.' Daniel J. Solove, John Marshall Harlan Research Professor of Law, George Washington University Law School, and author of Understanding Privacy'Editors Selinger (Rochester Institute of Technology), Polonetsky (Future of Privacy Forum) and Tene (International Association of Privacy Professionals) have curated a timely and diverse series of 32 essays focused on the exponentially expanding areas of consumer-generated big data, the internet of things, and subsequent privacy concerns … most essays include extensive bibliographies and references linking interested readers to applicable legislation, media coverage, and scholarly literature surrounding the essay topic. Subsequently, this text will be useful in a reference or subject collection.' L. Goode, Choice'Without exception, each contribution to this collection is extremely well written and researched, providing high-quality analysis and commentary of the various issues tackled by the contributors. The fact that it is written by a mixture of authors, from a variety of backgrounds, adds to its rich and comprehensive coverage of this area.' Peter Coe, Computer and Telecommunications Law ReviewTable of ContentsIntroduction: 1. Consumer privacy and the future of society' Jules Polonetsky, Omer Tene and Evan Selinger; Part I. The Pervasiveness and Value of Tracking Technologies: 2. 'Data brokers – should they be reviled or revered? Jennifer Barrett Glasgow; 3. In defense of big data analytics Mark MacCarthy; 4. Education technology and student privacy Elena Zeide; 5. Mobile privacy expectations: how privacy is respected in mobile devices Kristen Martin and Katie Shilton; 6. Face recognition, real-time identification, and beyond Yana Welinder and Aeryn Palmer; 7. The city as platform: enhancing privacy and transparency in smart communities Omer Tene and Kelsey Finch; Part II. Ethical and Legal Reservations about Tracking Technologies: 8.Americans and marketplace privacy: seven Annenberg National Surveys in perspective Joseph Turow; 9. The Federal Trade Commission's inner privacy struggle Chris Jay Hoofnagle; 10. Privacy and human behavior in the information age Alessandro Acquisiti, Laura Branimarte and George Lowenstein; 11. Privacy, vulnerability, and affordances Ryan Calo; 12. Ethical considerations when companies study – and fail to study – their customers Michelle N. Meyer; 13. Algorithmic discrimination vs. privacy law Alvaro Bedoya; 14. Children, privacy, and the new online realities Stephen Balkam; 15. Stakeholders and high stakes: divergent standards for do not track Aleecia M. McDonald; 16. Applying ethics when using data beyond individuals' understanding Martin Abrams and Lynn Goldstein; Part III. International Perspectives: 17. Profiling and the essence of the right to data protection Bilyana Petkova and Franziska Boehm; 18. Privacy, freedom of expression, and the right to be forgotten in Europe Stefan Kulk and Frederik Zuiderveen Borgesius; 19. Understanding the balancing act behind the legitimate interest of the controller ground: a pragmatic approach Paul de Hert and Irene Kamara; Part IV. New Approaches to Improve the Status Quo: 20. The intersection of privacy and consumer protection Julie Brill; 21. A design space for effective privacy notices Florian Schaub, Rebecca Balebako, Adam L. Durity and Lorrie Faith Cranor; 22. Enter the professionals: organizational privacy in the digital age J. Trevor Hughes and Cobun Keegan; 23. Privacy statements: purposes, requirements, best practices Mike Hintze; 24. Privacy versus research in big data Jane R. Bambauer; 25. A marketplace for privacy: incentives for privacy engineering and innovation Courtney Bowman and John Grant; 26. The missing role of economics in FTC privacy policy James Cooper and Joshua Wright; 27. Big data by design: establishing privacy governance by analytics Dale Skivington, Lisa Zolidis and Brian P. O'Connor; 28. The future of self-regulation is co-regulation Ira Rubenstein; 29. Privacy notices: limitations, challenges, and opportunities Mary Culan and Paula Bruening; 30. It takes data to protect data David A. Hoffman and Patricia A. Rimo; 31. Are benefit-cost analysis and privacy protection efforts incompatible? Adam Thierer; 32. Privacy after the agile turn Seda Gurses and Joris van Hoboken.

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Book SynopsisEveryone can be an entrepreneur! You no longer need a fat savings account, rich benefactor or angel investor to start a business by doing what you love. Thanks to the internet, it's never been easier to make money by sharing your passion with the world. But all the options can seem confusing and overwhelming, particularly if you're not a technical whizz or have never had a business before. Should you sell on a website like Etsy or eBay, or have your own online shop? What laws and regulations do you need to know about? How do you make sure people can actually find your shop?This book walks aspiring creative business owners right through the process of deciding what to sell, developing a brand, choosing the right platform and getting an online shop live in six weeks or less without a computer engineering degree or spending hundreds of pounds. It's a step-by-step guide that combines practical information, worksheets and checklists with the gentle encouragement and support so ofteTrade Review"A brilliant, practical guide to starting a creative business" Camilla Westergaard, Folksy "Indispensable advice" Becky Doggett, Handmade NationTable of ContentsIntroduction Week 1: What type of business do I actually want to have? Week 2: Where's my sweet spot, and what do my customers want? Week 3: The What, Where, When and How! Week 4: Getting ready to launch Week 5: Preparing for lift-off Week 6: Ready, Steady, Launch! Index Further resources Index

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Book SynopsisE-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.

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Book SynopsisCreating a successful mobile-web presence is achievable with the tools found in this guide?without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

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Book SynopsisA manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. The book uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In todays hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. The book gives business owners an insiders view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their businesss online reputation. Both a warning and a call to action, this is a must-read for all small business owners who depend on online reviews.

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