E-commerce: business aspects Books
Taylor & Francis Ltd Cyber Security Management
Book SynopsisCyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication moTrade Review’Cyberattacks are growing in volume and sophistication and will continue to do so. The authors believe that attacks will increase in severity before adequate solutions can be developed and deployed. The book will be most valuable to those implementing a cybersecurity program who need a strategic overview of what is required, and to those who have implemented such a program and wish to validate it.’ Security Management, August 2015Table of ContentsCyber Security Management
£128.25
Cambridge University Press Global ecommerce
a huge range and FREE tracked UK delivery on ALL orders.
£104.00
Cambridge University Press Organization as Time
a huge range and FREE tracked UK delivery on ALL orders.
£99.75
HarperCollins Publishers Inc Dot.Con
Book Synopsis
£17.09
HarperCollins Publishers Inc Chaos Monkeys
Book Synopsis
£16.19
HarperCollins Publishers Inc Crushing It
Book SynopsisTrade Review“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA
£19.00
MIT Press Ltd The Sharing Economy MIT Press The End of
Book Synopsis“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. What is new, in the “sharing economy,” is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as “crowd-based capitalism”—a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, w
£16.19
Little, Brown Spark Gonzo Capitalism
Book Synopsis
£23.20
John Wiley & Sons Inc Social Media for Trainers
Book SynopsisA how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You''ll learn to leverage each medium''s unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers. ?Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the IntTable of ContentsList of Tables and Figures ix Acknowledgments xiii Introduction: Getting the Most from This Resource 1 CHAPTER 1 The Basics 11 What Is Social Media? 11 Why Social Media in Training? 13 Which One? 15 Choosing What to Use When 16 Getting Started 18 Summary 22 CHAPTER 2 Twitter 23 In a Nutshell 23 In a Larger Container 23 How to View Twitter 23 Advantages/Disadvantages of Twitter in Training 23 Why Twitter Instead of Something Else? 25 Why Twitter in Addition to Something Else? 25 Getting Started 26 Before the Training Event 33 Pre-Work 35 In Class 36 Intersession Work 37 Formative Evaluation 44 Summative Evaluation 44 Post-Class: Extending the Life of the Training 45 Twitter Tools 47 Inside the Enterprise 50 Case: Microblogging at Qualcomm 50 Summary 52 CHAPTER 3 Facebook and Other Communities 53 In a Nutshell 53 In a Larger Container 53 How to View Facebook 54 Advantages/Disadvantages of Facebook in Training 55 Why Facebook Instead of Something Else? 56 Why Facebook in Addition to Something Else? 56 Getting Started 57 Once Your Personal Page, Group, or Fan Page Is Set Up 63 Prior to Course Start 69 Intersession Work 71 Building a Learning Community with Facebook 74 Case: Facebook as a Community for InSync Training, LLC, Course Graduates 75 And Now, a Few Words about LinkedIn 77 Summary 82 CHAPTER 4 Blogs 83 In a Nutshell 83 In a Larger Container 83 How to View Blogs 83 Advantages/Disadvantages of Blogs in Training 84 Why Blogs Instead of Something Else? 87 Why Blogs in Addition to Something Else? 87 Getting Started 88 To Provide a Course Site or Host an Online Course 90 Case: Public Library Uses a Blog to Host a Course 91 To Support a Traditional Course 91 Pre-Work 92 Intersession Work 94 Formative and Summative Evaluation 103 Final Projects 105 Post-Course 105 Building a Learning Community 105 Summary 108 CHAPTER 5 Wikis 109 In a Nutshell 109 In a Larger Container 109 How to View Wikis 109 Advantages/Disadvantages of Wikis in Training 109 Why Wikis Instead of Something Else? 110 Why Wikis in Addition to Something Else? 110 Getting Started 111 Hosting an Online Course 111 Case: Jive Software Uses Wiki to Host a Course 112 In Addition to an Online Course 116 To Support a Traditional Course 117 Pre-Work 118 Intersession Work 118 Post-Course 124 Formative and Summative Evaluation 125 Building a Learning Community 125 Summary 126 CHAPTER 6 Other Tools 127 Google Wave 127 Google Docs 128 YouTube 130 Case: Interactivity via YouTube 131 TeacherTube 135 Social Bookmarking 137 SlideShare 138 Free Virtual Classroom Tools 139 Skype 139 VoiceThread 140 Mashups: Game Changers 140 UStream 141 Summary 141 CHAPTER 7 The Bigger Picture 143 Well First, What Is “Learning”? 144 What Is Social Learning? 145 What Does Social Learning Look Like? 146 Case: Online Community Managed by Employees of Government Agency 154 And Now, 268 Words About Knowledge Management 155 Social Learning: How to Do Things Versus How to Get Things Done 156 What’s the Future? 158 Getting Started with Social Learning 160 Summary 162 Afterword: Be the Change 163 Selling the Change 163 Being the Change 165 Appendix 167 References and Suggested Reading 171 About the Author 175
£42.50
John Wiley & Sons Inc YouTube and Video Marketing
Book SynopsisFully updated with new information, including the latest changes to YouTube! If you''re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You''ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimizaTable of ContentsForeword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005–2006: Early Days 3 2007–2008: Middle Years 10 2009–2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four Ps vs. Five Ws and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don’t More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight 325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457
£21.84
Flatiron Books Bitcoin Billionaires
Book SynopsisFrom Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss''s big bet on crypto-currency and its dazzling pay-off. Ben Mezrich''s 2009 bestseller The Accidental Billionaires is the definitive account of Facebook''s founding and the basis for the Academy Awardwinning film The Social Network. Two of the story''s iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally r
£16.19
Hay House Inc Overdeliver
Book SynopsisTrade Review“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”— Ryan Levesque, #1 national best-selling author of Choose and Ask“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”— Ryan Deiss, founder and CEO, Digital Marketer“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim“Filled with more useful information and history than any other book I’m familiar with.”— Joe Sugarman, direct marketing legend“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”— Joe Polish, founder, Genius Network and Genius Recovery“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”— Frank Kern“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”— Bill Bonner, founder, The Agora“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.
£15.29
Barcharts, Inc Social Media Marketing A Quickstudy Laminated
Book Synopsis
£9.36
Royal Collins Publishing Company Mobile Commerce 3.0 Revised Edition
Book Synopsis
£12.56
Harvard Business Review Press Making Markets: How Firms Can Design and Profit
Book SynopsisMarkets are transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck - respected authorities on electronic markets - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions.Based on the authors' decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets. "Making Markets" shows how companies can: creatively use markets in procurement, resale, and clearance, and in more novel applications such as prediction, risk management, and decision making; design, deploy, and stimulate the successful adoption of online auctions and exchanges; utilize technology to support - not replace - human interaction; leverage information to become more profitable buyers and sellers; innovate in trade processes from pricing, payment, and authentication to logistics and product representation; and, grow markets through partnerships, alliances, and mergers.This highly practical guide will help companies create the ultimate market: one that captures the feel and trust of a physical community but leverages the power and efficiency of technology to benefit all participants. Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change. Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.Table of Contents1 Seizing the Value of Markets 2 From Place to Space 3 Making Markets Work 4 Auctions: The Devil Is in the Details 5 Using B2B Markets in the Supply Chain 6 Using Markets Creatively 7 Market Tactics 8 Dynamic Market Strategies Epilogue: A Call to Action
£22.80
HarperCollins Focus Platform: Get Noticed in a Noisy World
Book SynopsisHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
£17.09
Red Wheel/Weiser Your Virtual Success: Finding Profitability in an
Book Synopsis
£12.34
Red Wheel/Weiser Viral Explosions!: Proven Techniques to Expand,
Book Synopsis
£17.09
Red Wheel/Weiser 30 Days to Social Media Success: The 30 Day
Book Synopsis
£10.44
Red Wheel/Weiser 30 Days to Online Pr & Marketing Success: The 30
Book Synopsis
£11.39
Berrett-Koehler Mastering the New Media Landscape: Embrace the
Book Synopsis
£15.29
Red Wheel/Weiser How to Protect (or Destroy) Your Reputation
Book Synopsis
£12.34
Entrepreneur Press Winfluence: Reframing Influencer Marketing to
Book SynopsisWinfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the howmore specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspectivenot short-term, one-off executions.
£19.16
Orbit Media Studios, Inc Content Chemistry 7th Edition
Book Synopsis
£22.14
Cranberry Press Winning Digital Customers: The Antidote to
Book SynopsisTHE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.No matter how experienced you are, you will learn something important from this book!SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don''t are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance, Outdated technology, Inadequate funding, The wrong talent, and Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will: Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today''s digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.In the book''s Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:Howard Tiersky has been my secret weapon every place I''ve been because he is, I think, one of the brightest, most collaborative and best creative thinkers I''ve ever worked with. I''m happy that he''s now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the real world,'' including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you''ve already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building.
£19.99
Barlow Book Publishing inc. The Zero Dollar Car: How the Revolution in Big
Book SynopsisThe Zero Dollar Car , written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House—would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready.Trade Review"John Ellis looks ahead and connects the dots of the utility of the automobile and the incredible data that is generated from understanding how we use it. His vision and insights will ignite your creativity." -- Tim Sullivan, Managing Principal, Meyers Research, a Kennedy Wilson Company"Whether you like it or not, John Ellis tells it like it is." -- Regina Hopper Formerly, President and CEO, ITS America"John Ellis' perspectives on the influence that data will play on consumer experiences, product development and the underlying ecosystems that connect both are fascinating and foreboding for those in, and outside of, the automotive industry." -- Aaron Schulenburg, Executive Director Society of Collision Repair Specialists
£22.46
Barlow Book Publishing inc. Supply Chain Revolution: How Blockchain
Book SynopsisThe COVID-19 crisis has taken precious lives and devastated the global economy. It has also revealed chinks in our supply chains. Not only did manufacturers find themselves scrambling unsuccessfully to find new suppliers when their Asian sources shut down, but the Western world experienced across- the-board shortages of essential consumer packaged goods for the first time in decades. The Blockchain has the potential to minimize these kinds of pandemic disruptions. In this book, the contributors show how the Blockchain can fix longstanding problems that make the business of getting goods to the customer so slow and expensive, especially in a crisis. Today's supply chains are complex, as they move things through trucks, planes, boats, and trains. Too many parties rely on a hodgepodge of documents and intermediaries to do business, which makes it slow and expensive to get goods to the customer. That's why, in a pandemic, an uninformed consumer might reasonably believe that toilet paper won't be available for many months. Enter blockchain—the Internet of Value. For the first time in human history, individuals and organizations can manage and trade their assets digitally peer to peer. In doing so, they will reinvent global commerce and how we exchange value. This will transform the best practices of operations, logistics, procurement and purchasing, transportation, customs and border control, trade finance and insurance, manufacturing, and inventory management. Supply Chain Revolution identifies what leaders should be doing now to prepare their organizations for the inevitable decentralized future. With contributions from some of the world's top experts, this book provides a view of the fast- approaching future of global supply chains, ripe for disruption at every level and in every role. Enterprise executives and entrepreneurs alike will find ideas and opportunities to learn, discuss with all their stakeholders, and decide how best to participate in the blockchain revolution.Trade Review"An invaluable collection of industry research. The hyper-convergence of blockchain, the Internet of Things, and artificial intelligence/machine learning will enable accuracy and new business models where our customer will enjoy supply chains that are trusted, decentralized, and open." Robert B. Carter, Chief Information Officer, FedEx Corporation
£19.76
Penguin Random House Grupo Editorial Winners: El método para ganar clientes en la era de Amazon / (Winners: The Method to Win Customers in the Amazon Era
£25.10
Penguin Random House Grupo Editorial Sin filtro: La historia secreta de Instagram / No Filter: The Inside Story of Instagram
£30.80
Almuzara Marketing Digital Para Los Que No Saben de
Book Synopsis
£26.27
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Scaling Cloud FinOps
Book SynopsisResponding to the escalating demands placed on organizations and enterprises as they navigate the intricacies of cloud economics, this book offers pragmatic insights for establishing a sturdy foundation for cloud cost management.Scaling Cloud FinOpsempowers you with the knowledge and strategies to harness efficient cloud technology usage to proficiently manage cloud costs, refine expenditure, and implement robust, scalable Cloud FinOps practices. At the same time, it arms engineering leaders and executives with the necessary tools to foster a culture of cost awareness critical to greater profitability. At the heart of the book lies author Sasi Kanumuri's #Piggy-Bank Framework, an innovative approach to cloud cost governance that offers a practical blueprint to streamline cost reporting, provisioning, and resource management through automation, efficiency, and overall financial performance. You'll also delve into the intricacies of the 6-factor formula, a proven approach to cloud cost management. From resource rightsizing and cost allocation models to automated guardrails and vendor management, each factor serves as a pillar to support your organization's financial goals. Looking beyond numbers,Scaling Cloud FinOpswill give you the tools needed to orchestrate a cultural shift that can permeate every aspect of your organization. You'll learn how to cultivate a cost-aware engineering culture in which financial policies give every team member the knowledge and motivation to make data-driven decisions that drive efficiency, unlocking significant cost savings and cloud financial excellence. What You Will LearnCultivate a culture of cost awareness and accountability within engineering teams, fostering collaboration and data-driven decision-making to enhance cloud efficiencyBest practices from FinOps pioneers who've scaled world-class FinOps Teams at tech giants and startupsExplore unique frameworks enriched with real-world case studies, providing invaluable insights into effective cloud cost management (CCM)Acquire expert techniques in cost optimization, automation, and vendor management, all proven to deliver significant savings and optimal efficacyWho This Book Is ForProfessionals and leaders across the cloud, IT, finance, and procurement industries interested in streamlining cloud expenditures, cultivating a culture of cost awareness across the organization, and establishing robust cloud cost management strategies. Whether you're a novice or seasoned in FinOps practices, this book equips you with the tools to maximize the business value of your cloud investments.
£43.99
