E-commerce: business aspects Books

Book SynopsisDigital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.Table of ContentsContents: Part I Marketing and Digital Networks 1. What Is Digital Marketing? 2. Electronic Service 3. Internet Design and Philosophy 4. Observational and Experimental Data 5. Legal and Ethical Aspects of Digital Marketing 6. Internal Company Operations Part II Digital Networks as a Communications Medium 7. Consumer-Business Relationships 8. Business-Business Relationships 9. The Online Audience 10. Human Information Processing 11. Visual Design Practice 12. Writing for the Screen 13. Site Structure 14. Interactive Advertising Part III Digital Networks as a Distribution Channel 15. Consumer Problem Solving Online 16. Consumer Search 17. Channels and Direct Channels 18. Mobile Devices 19. Selling Strategy 20. Hubs and Auctions 21. Information versus Inventory Part IV Digital Networks as a Connection Service 22. Information Products 23. User-Generated Content 24. Virtual Communities 25. Social Media 26. Strategy in a Networked World 27. The Future of E-Marketing Index

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Book Synopsis'Internet development dynamics are tackled in this Handbook by leading scholars representing mainstream, institutional, evolutionary economics and political economy perspectives. They show how complex markets for digital technologies and services are evolving. Crucially, they demonstrate why conventional analytical tool kits need to be extended by bridging disciplinary boundaries. This volume offers significant advances in the analysis of technological and institutional change and demonstrates how important it is to acknowledge conflict resolution and tradeoffs as essential aspects of the internet's history and its future.'-Robin Mansell, London School of Economics and Political Science, UKThe Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, government, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment.This Handbook brings together twenty-six original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: its unique economics as a global information and communications infrastructure the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds the effects of the Internet on the economy at large Interdisciplinary in its approach, the Handbook synthesizes the state of knowledge and offers new perspectives for researchers, practitioners, and students.Contributors: S. Aggarwal, C. Antonelli, H. Asghari, J.M. Bauer, S. Bauer, Y. Benkler, S.M. Besen, I. Brown, E. Castronova, D.D. Clark, C. Corrado, C. Feijóo, D.L. Garcia, J.-L. Gómez-Barroso, C. Handke, J. Haucap, K. Hollnbuchner, N. Just, G. Knieps, I. Knowles, J.J. Kranz, L. Küng, M. Latzer, W.H. Lehr, Y.-L. Liu, W. Ma, P. Mazepa, V. Mosco, N. Newman, E.M. Noam, P.P. Patrucco, R.G. Picard, A. Picot, G. Sadowsky, F. Saurwein, V. Schneider, S.J. Schultze, R. Sherman, P. Stepan, T. Stühmeier, R. Towse, B. Van Ark, M. Van Eeten, B. Van Schewick, H.R. Varian, D. Waterman, R.S. Whitt, S.S. Wildman, S. Wunsch-VincentTrade Review'The Internet has transformed many fundamental economic facts of life and business, but it is challenging to catalogue them all. This topic deserves a comprehensive handbook, and the editors delivered. The chapters are engaging and lucid, and cover a wide range of topics. The editors were not shy about spanning boundaries between technical detail, economic analysis, and policy relevance. This is a great resource for any modern scholar of the Internet.' --Shane Greenstein, Harvard Business School'The Handbook provides an outstanding insight on understanding all kinds of businesses carrying over the information super-highway called the Internet.' --Science and Public Policy'This handbook has the laudable aim of providing an original map of research in the Internet Economics field. It succeeds in this thanks to the editors' inclusion of theoretical perspectives ranging from the mainstream to institutional and evolutionary economic theory, complex adaptive systems theory, and critical political economy. . . Readers will gain insight into the limitations of the questions that are asked within different economic traditions, but importantly, also into what can be revealed by these theories and empirical methods. Media and communication scholars, not just those with an interest in media economics, will come away from engagement with this handbook with a good understanding of the assumptions underpinning the contributions economists are making to contemporary debate about the consequences of the continuous evolution of digitally mediated markets.' --European Journal of CommunicationTable of ContentsContents: Preface 1. The Economics of the Internet: An Overview Johannes M. Bauer and Michael Latzer PART II THEORETICAL FOUNDATIONS 2. The Industrial Organization of the Internet Günter Knieps and Johannes M. Bauer 3. The Internet as a Complex Layered System Stephen J. Schultze and Richard S. Whitt 4. A Network Science Approach to the Internet Volker Schneider and Johannes M. Bauer 5. Peer Production and Cooperation Yochai Benkler 6. The Internet and Productivity Carol Corrado and Bart Van Ark 7. Cultural Economics and the Internet Christian Handke, Paul Stepan and Ruth Towse 8. A Political Economy Approach to the Internet Patricia Mazepa and Vincent Mosco PART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE 9. Competition and Antitrust in Internet Markets Justus Haucap and Torben Stühmeier 10. The Economics of Internet Standards Stanley M. Besen and George Sadowsky 11. The Economics of Copyright and the Internet Sacha Wunsch-Vincent 12. The Economics of Privacy, Data Protection and Surveillance Ian Brown 13. Economics of Cybersecurity Hadi Asghari, Michel Van Eeten and Johannes M. Bauer 14. Internet Architecture and Innovation in Applications Barbara Van Schewick 15. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms Cristiano Antonelli and Pier Paolo Patrucco 16. Interconnection in the Internet: Peering, Interoperability and Content Delivery David D. Clark, William H. Lehr and Steven Bauer PART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES 17. Internet Business Strategies Johann J. Kranz and Arnold Picot 18. The Economics of Internet Search Hal R. Varian 19. The Economics of Algorithmic Selection on the Internet Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein 20. Online Advertising Economics Wenjuan Ma and Steven S. Wildman 21. Online News Lucy Küng, Nic Newman and Robert G. Picard 22. The Economics of Online Video Entertainment Ryland Sherman and David Waterman 23. Business Strategies and Revenue Models for Converged Video Services Yu-Li Liu 24. The Economics of Virtual Worlds Isaac Knowles and Edward Castronova 25. Economics of Big Data Claudio Feijóo, José-Luis Gómez-Barroso and Shivom Aggarwal PART IV PAST AND FUTURE TRAJECTORIES 26. The Evolution of the Internet: A Socioeconomic Account D. Linda Garcia 27. From the Internet of Science to the Internet of Entertainment Eli M. Noam Index

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Book SynopsisSmart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms interact with them and create value. The increasing availability of real-time Big Data and the advances made in data analytics techniques, artificial intelligence, and IoT, has begun to transform tourism organizations in ways not previously considered, and in a lasting manner. The degree of sophistication achieved and the speed with which this so-called Smart Revolution is taking place means that tourism practitioners lacking a relevant digital and data-focused background are at risk of being left behind and unable to take advantage of the opportunities offered to create sustainable competitive advantages. This book delivers the latest and most relevant advances in the field of smart transformation and the management practices that can be put into practice to continue creating value in the years to come. Divided into four main parts and 23 chapters, it highlights the challenges that the Smart Revolution brings to tourism firms by providing updated knowledge on the literature, research, and experiences of the author. The book will also provide a guide for action to business leaders and those approaching the fundamentals of the Smart Revolution for the first time. It will also serve as a valuable text for undergraduate and graduate students on specialized courses in tourism, technology, and business transformation.

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Book SynopsisNow in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.Table of ContentsContents: PART I RETAILING 1. The retail sector 2. Marketing 3. Retail innovation 4. Retail branding 5. A brief history of retailing PART II CHANNEL MANAGEMENT 6. Channel design 7. Channel marketing 8. E-tailing 9. Multi- and Omni-channel management Bibliography Index

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Book SynopsisNow in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.Table of ContentsContents: PART I RETAILING 1. The retail sector 2. Marketing 3. Retail innovation 4. Retail branding 5. A brief history of retailing PART II CHANNEL MANAGEMENT 6. Channel design 7. Channel marketing 8. E-tailing 9. Multi- and Omni-channel management Bibliography Index

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Book SynopsisWith the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of industrialization.Digging deeper into the theoretical underpinnings of Industry 4.0, chapters explore consumerism, consumption on demand, consumer connectivity, omnichannel retailing and social commerce to develop a general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved as a discipline and practice through the combined lens of accommodating technological advancement and supporting consumption. Looking to the future of global industry, it concludes by anticipating further technological advancement and contemplates the vision, possibilities, realities and challenges of where logistics and supply chain operations will go beyond automation, robotics and artificial intelligence to meet evolving consumer demand.Giving meaning to the coalescence of the physical supply chain and digital commerce, it will prove invaluable to students and scholars of both economics and organizational and technology studies. It also offers significant insights for decision-makers working at all levels of supply chain and operations management, revealing digital transformations at both the firm (micro) and industry and country (macro) levels.Trade Review‘Kam and Rimmer provide a unique and practical perspective into how emerging revolutionary technologies are transforming consumption and supply chains. Their transdisciplinary perspective helps in understanding this complex topic affecting society in many ways.’ -- Joseph Sarkis, Worcester Polytechnic Institute, USTable of ContentsContents: Preface 1. Introduction to Configured by Consumption 2. Industrialization: genesis 3. Consumerism: the force that matters 4. Supply Chain 4.0: technology to the rescue 5. Consumption on demand: race to meet changing consumption on demand 6. Consumer connectivity: forging supply chain success in the digital ecosystem 7. Configured by social consumption: towards a theory of supply chain operations under Industry 4.0 Bibliography Index

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Book SynopsisOffering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.Trade Review'A must read for anyone interested in understanding the present and the future of the digital customer experience. With an eye on new technologies and experiential marketing, Dr. Batat provides compelling arguments and frameworks to understand the “phygital” experience, a third reality of the customer experience.' -- Paula Peter, San Diego State University, USTable of ContentsContents: Introduction to Strategies for the Digital Customer Experience PART I CUSTOMER EXPERIENCE IN PHYSICAL, DIGITAL, AND PHYGITAL SETTINGS 1. Customer experience: the new holy grail for businesses 2. When customer experience encounters digital technologies 3. How does phygital humanize customer experience and create a continuum linking physical and digital settings? PART II DIGITAL DEVICES AND TOOLS TO GET PHYGITAL WITH CUSTOMERS 4. Phygital customer experience strategy enabled by extended reality technology (ERT) 5. Phygital customer experience strategy enabled by robotics and artificial intelligence (AI) 6. Phygital customer experience strategy enabled by the Internet of Things (IoT) and connected objects 7. Phygital customer experience strategy enabled by gamification 8. Phygital customer experience strategy enabled by online 3-D printing platforms PART III STRATEGIES FOR SUCCESSFUL PHYGITAL CUSTOMER EXPERIENCE DESIGN 9. The death of the traditional marketing mix (7Ps) and the rise of the experiential marketing mix (7Es) 10. Immersive research methods to study customer experience in the phygital era: from big data to “smart data” 11. Experiential Design Thinking (EXDT): a new tool to create innovative phygital experiences for consumer well-being 12. A holistic disruption strategy to create unique customer experiences in the phygital era Concluding remarks References Index

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Book SynopsisThis state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.Trade Review‘A tour-de-force! The Research Handbook on Digital Strategy offers a tantalizing buffet of rich perspectives. By unpacking how digital strategy is reshaping the fundamental rules of competition and cooperation, the authors provide compelling insights into the next generation of strategies. Highly relevant for firms ranging from established multi-nationals to the newest tech ventures.’ -- Kathleen M. Eisenhardt, co-author of Simple Rules and Competing on the Edge, Stanford University, US‘The era of digital transformation requires an updated examination of strategy fundamentals. The Research Handbook on Digital Strategy presents a timely, thoughtful, and thought-provoking set of studies and perspectives that helps move the conversation forward in meaningful ways. The editors have assembled a robust collection of experts and essays that will deliver valuable insight to every interested reader.’ -- Ron Adner, Dartmouth College, US‘An excellent atlas of digital transformation which enables the reader to appreciate the differences between industrial age and digital age competition. The multilayered and multifaceted nature of big data and digital strategy is explained without clutter by well grounded managerial scholars.’ -- David J. Teece, University of California, Berkeley, USTable of ContentsContents: Introduction: digital strategy – linear evolution or paradigm shift? 1 Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu PART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE 1 Digital diversification 18 Paolo Aversa and Francesca Hueller 2 The next frontier of digital business model innovation 43 Ludovica Moi, Yanina Rashkova and Francesca Cabiddu 3 Crafting digital business models: an ongoing process of innovation and imitation 60 Stephan von Delft and Yang Zhao 4 The digitalization of physical reality: theoretical lenses to incorporate digitalization into management research 83 Gianvito Lanzolla, Danilo Pesce and Christopher Tucci 5 Framing and reframing digital business models: the global messenger industry 102 Sungu Ahn and Charles Baden-Fuller 6 Free(mium) strategies for digital goods 126 Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric PART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN 7 Platform scope and value creation in digital platforms 143 Ramya K. Murthy and Anoop Madhok 8 A user guide to centralized, adaptive and decentralized ecosystems 159 Andrew Shipilov, Nathan Furr and Francesco Burelli 9 Inquiry into digital peer-to-peer platforms 177 Oksana Gerwe and Rosario Silva 10 Value creation in digital platform business models: value conceptualizations, value dimensions and value logics 194 Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen 11 Digital competition and user engagement: how do the user engagement strategies of social media platforms contribute to value creation? 211 Ioanna Constantiou 12 Platform governance as a social movement 224 Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent PART III DIGITAL STRATEGY AS DATA USE 13 Strategizing with data: data-based innovations and complementarities 239 Cristina Alaimo and Aleksi Aaltonen 14 Profiting from data products 255 Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis 15 Capturing value from data complementarities: a multi-level framework 273 Paavo Ritala and Kimmo Karhu 16 Data control coordination in cloud-based ecosystems: the EU GAIA-X ecosystem 289 Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe PART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES 17 “Open source corporate governance” in the era of digital transformation 309 Igor Filatotchev and Gianvito Lanzolla 18 The impact of artificial intelligence on management practice 324 Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy 19 The strategic use of big data analytics: applications in business practice and effects on firm performance 342 Giovanni Battista Dagnino and Guglielmo La Bruna 20 Digital coopetition: creating and capturing value with rivals in the age of algorithms, big data, and platforms 360 Georg Reischauer and Werner H. Hoffmann 21 Key open innovation issues in the digital age: a field-driven research agenda 376 Giulio Ferrigno and Alberto Di Minin 22 What is digital strategy and does it really matter? 393 Feng Li Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisCarefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science. With contributions from a diverse range of top international researchers, the Handbook of Experience Science explores fully up-to-date theories within experience studies as applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important frameworks behind experience science and real-world applications are discussed, providing the reader with a full picture of this rapidly changing subject. This Handbook provides crucial new examinations of experience creation which will be perfect for students researching tourism, hospitality and leisure, international business and innovation. It will additionally be incredibly useful for consumer researchers looking to better understand the complex paradigm behind experience creation.Trade Review‘The ability to provide an enjoyable visitor experience is a fundamental requirement for successful tourism businesses and destinations. This must read handbook encapsulates the latest research in this area and provides readers with valuable insights to the many aspects of the visitor experience that tourism firms and destinations need to provide. The book covers experience theory construction, factors shaping experience creation, and global case studies.’ -- Bruce Prideaux, Prince of Songkla University, Thailand‘Finally, a book about experience science for academics and practitioners. This is a book for students and researchers wishing to understand experience theory, its roots, current status and future research directions. The evidence-based case studies at the end illustrate how experiences in the THL industries are formed, guiding practitioners in how to design experiencescapes for value and well-being. This book made me happy.’Table of ContentsContents: Preface xiii PART I EXPERIENCE THEORY CONSTRUCTION 1 Introduction: Convergence of experience science in tourism, hospitality, and leisure 2 Joseph S. Chen, Nina K. Prebensen and Muzaffer S. Uysal 2 The four mechanisms of the immersion process 12 Olga Gjerald and Veronica Blumenthal 3 Extending the experiencescape: insights from Macao for the Greater Bay Area 24 Zhaoyu Chen 4 Neo-tribe theory and community experience in tourism and leisure 39 Kubra Asan 5 Virtual tourism experiences: exploring the concept and key elements 55 Wenqi Wei and Melissa A. Baker 6 Designing customer experiences: the importance of different types of service encounters 71 Alice Y. Kang and Melissa A. Baker PART II FACTORS SHAPING EXPERIENCE CREATION 7 Using digital technology to expand and intensify tourism experiences 88 Michael Burmester and Nina K. Prebensen 8 Interest regimes as a basis for meaningful tourism and leisure experiences 104 Jon Sundbo 9 Quality of life and tourism experience 116 Jiahui Wang and Muzaffer S. Uysal 10 The influential cultural factor shaping experience design and creation in restricted areas: what archaeology tells visitors 131 Hasan A. Erdogan 11 Cultural encountering as a facilitator for slow tourism experiences: a case in an Amish attraction 146 Ting-Yen Huang, Ruiping Ren and Joseph S. Chen 12 Video game-induced tourism as a pathway for improving the tourist experience 160 Michał Żemła and Mateusz Bielak 13 Development and validation of a consumers’ co-creation participation measure in the event context 173 Mehrnaz Moghaddam, Elsa Kristiansen and Birger Opstad 14 Understanding the appropriation process to co-construct tourism experiences more efficiently 188 Joosje Voordes and Isabelle Frochot PART III CASE STUDIES ON EXPERIENCE FORMATION 15 Promoting LOHAS experiences on a coffee farm 203 You-De Dai, Giun-Ting Yeh, Pi-Lien Yang and Yuan-Chiu Chen 16 Digital marketing practices in tourism: advances in the cultural heritage of China 222 Yang Yang and Han Shen 17 Space tourism: a new frontier of tourism experience 237 Yaozhi Zhang 18 Value creation, innovation, and quality of life in a cultural setting 249 Nina K. Prebensen 19 Customer experience and tourist experience: what do we already know about them? 262 Thouraya G. Labben and Johan Burger 20 Experience science: challenges and research directions 282 Muzaffer S. Uysal, Nina K. Prebensen and Joseph S. Chen Index

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Book SynopsisReaders will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Book SynopsisThis volume brings together specialists from different disciplines and continents to discuss descriptive/diagnostic, predictive, and prescriptive analytics tools and how they might be used to investigate 'black swan' occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.

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Book SynopsisOffering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands. Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market. Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.Trade Review‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach that takes into account the sometimes-rapid changes that young people go through. Practical and thorough, with clear recommendations and case studies.’ -- Jeff Tanner, Old Dominion University, USTable of ContentsContents: Introduction to Youth Marketing to Digital Natives 1. Why youth culture beats age segmentation when it comes to marketing to young consumers 2. From age segmentation to “segmenculture”: introducing a new segmentation method based on the youth culture criterion 3. How do youth become consumers? Exploring consumer socialization from childhood to youthhood 4. Are digital natives competent or vulnerable consumers? A challenge for brands targeting the youth market 5. Consumption, brands, co-creation, and empowerment in youth cultures: how can businesses capture the creative potential of digital natives? 6. Digital natives and social media use in youth cultures: what should brands know about blogging? 7. Advertising to digital natives: a hybrid and disruptive way to communicate 8. How are brands designing attractive customer experiences to connect with digital natives? 9. How to study youth consumption cultures: towards immersive market research tools 10. Are digital natives eco-friendly consumers? Conclusion

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Book SynopsisHaving toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright. Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.Table of ContentsIntroduction: The Sam Walton of the Web One: Live and Breathe E-Commerce Two: Hire and Keep Employees Happy Three: Focus Four: Brand the Site Five: Get and Keep Customers by Offering Great Value Six: Develop Unbeatable Logistics Seven: Stay Lean Eight: Practice Technoleverage Nine: Innovation and Enlightened Adaptation Ten: Grow With the Best Eleven: Where Do We Go From Here? Index

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Book SynopsisFast track route to developing effective and profitablee-strategies for organizations. Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business. Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensiveresources guideTable of ContentsIntroduction to E-Strategy What is E-Strategy? The Evolution of E-Strategy The E-Dimension The Global Dimension The State of the Art In Practice - E-Strategy Success Stories Key Concepts and Thinkers Resources Ten Steps to Making E-Strategy Work

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Book SynopsisFast track route to understanding the scope and variety of virtual organisations, and the impact of information and communications technologies on the way we do business Covers the key areas of virtual organisations, from using Internet and wireless technologies to streamline your supply chain and working practices to e-learning and adapting your management style to meet the new challenges Examples and lessons from some of the world's most successful businesses, including Lands End, HSBC, Manugistics and BT, and ideas from the smartest thinkers, including Eddie Obeng, Jessica Lipnack and Jeffrey Stamps Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to ExpressExec v 07.03.01 Introduction: Why go Virtual? 1 07.03.02 Defining Virtual and Networked Organizations 5 07.03.03 Evolution 13 07.03.04 The E-Dimension 25 07.03.05 The Global Dimension 39 07.03.06 State of the Art 51 07.03.07 Success Stories 65 07.03.08 Key Concepts 83 07.03.09 Resources 95 07.03.10 Guidelines to Going Virtual 103 Frequently Asked Questions (FAQs) 115 Acknowledgements 117 Index 119

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Book SynopsisFast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to Express Exe Introduction to E-Leaders Definition of Terms Evolution The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index

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Book SynopsisFast track route to successful innovation in a digital world Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to Express Exec Introduction to E-Innovation Definition of terms: What is E-Innovation? The Evolution of E-Innovation The E-Dimension: E-Innovation The Global Dimension The State of the Art E-Innovation in Practice A Glossary of E-Innovation Key Concepts and Resources Ten Steps to Making E-Innovation Work Frequently Asked Questions (FAQs) Index

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Book SynopsisThe authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term 'technological opportunism'. One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries' experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume's ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.Trade Review'Business managers in developing countries would find in this volume a solid background to e-commerce at large, and to its significance within a wider framework of a resource-based view of their business and of the national economic settings within which they operate. The book is of special importance to the academic community of Internet students, as well as for those interested in economic development, by providing a pioneering insight into the issue of e-commerce in developing countries which may emerge strongly in the upcoming years.' -- Aharon Kellerman, Growth and Change'Undoubtedly an important contribution. E-commerce is a technology which holds the possibility of levelling the global trading playing field. This book provides a necessary review of current issues in e-commerce in developing economies, and a useful collection of good practice and solid theory for scholars, policymakers and professionals.' -- John Peters, Emerald Group Publishing Limited, UK'This is a road map of some of the challenges governments and companies face, in terms of physical and human infrastructure, as countries wrestle with a rapidly changing commercial environment. As the virtual world conquers ever more of the material world, countries that adapt and adopt to a cyber reality will likely do better. If you are doing business or setting policy in a developing country, you want to understand and address the issues raised in this book.' -- Juan Enriquez, CEO, Biotechonomy, US and author of The Untied States of America and As the Future Catches YouTable of ContentsContents: Foreword by Soumitra Dutta 1. Establishing the Context 2. e-Commerce and e-Government: A Review 3. Resource-Based View and Theory 4. Methodology and Development of Hypotheses 5. Data Collection and Empirical Results 6. Where Do We Go From Here? Index

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Book SynopsisThis book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of grocery e-commerce. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read.Table of ContentsContents: Preface 1. Grocery E-Commerce – Consumer Behaviour and Business Strategies: An Introduction 2. Competing for the Online Grocery Customer: The UK Experience 3. To Pay or Not to Pay, That is the Question. Conceptual Model and Empirical Results on Consumers’ View on Home Delivery 4. Household Desires on Home Delivery: An Empirical Study on Attended Reception of Convenience Goods 5. A Comparison of In-Store vs. Online Grocery Customers 6. Understanding Consumer Adoption of Online Grocery Shopping: Results from Denmark and Sweden 7. Behind the Values: Understanding Consumer Behaviour and E-Grocery Business from a Dialectic Culture Perspective 8. Effective E-Grocery Logistics 9. Cost Drivers and Profitability of DC Based Grocery Home Delivery Systems 10. A Reality Check on E-Grocery Delivery Options – The Swedish Case 11. Packaging Trends for E-Commerce Shipments in the United States: A Focus on Perishables! 12. First-Movers in the E-Grocery Sector – A Framework for Analysis 13. Innovative Opportunities and Strategies for Online Transactions 14. The Future of Grocery E-Commerce – Will Business be Able to Meet Customers’ Needs and How? Index

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Book SynopsisWhen relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.Table of Contents1: Trust in the agri-food sector: A typology with a cultural perspective 2: The main cross-border food trade streams within and to Europe 3: The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks 4: Trust building elements in traditional cross-border transactions in food supply networks 5: The role of social networks to build inter-organizational trust in the agri-food sector 6: The introduction of ICT in the agricultural supply chain: an overview 7: An analysis of the role of e-market places in food networks 8: A typology of trust when we introduce information technology 9: The creation of trust in e-business cross-border transactions in food supply networks

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Book SynopsisWhen relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.Table of Contents1: Trust in the agri-food sector: A typology with a cultural perspective 2: The main cross-border food trade streams within and to Europe 3: The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks 4: Trust building elements in traditional cross-border transactions in food supply networks 5: The role of social networks to build inter-organizational trust in the agri-food sector 6: The introduction of ICT in the agricultural supply chain: an overview 7: An analysis of the role of e-market places in food networks 8: A typology of trust when we introduce information technology 9: The creation of trust in e-business cross-border transactions in food supply networks

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Book SynopsisTrust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.Trade Review‘Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Preez, Personnel Review'For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution.' -- Ian Grant, Telecommunications Policy'. . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Perez, Australian Library Journal'This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners.' -- Feng Li, University of Newcastle upon Tyne, UKTable of ContentsContents: Preface PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS 1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures Sonja Grabner-Kräuter and Ewald A. Kaluscha 2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen 3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing Michael Bourlakis, Savvas Papagiannidis and Helen Fox 4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan 5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison Marke Kivijärvi, Tommi Laukkanen and Pedro Cruz 6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building Fahri Unsal and G. Scott Erickson 7. Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Kyösti Pennanen, Minna-Kristiina Paakki and Taina Kaapu PART II: TRUST AND MOBILE MEDIA 8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model Michael Becker and Michael Hanley 9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case Shintaro Okazaki 10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen 11. Interpersonal Trust and Mobile Communication: A Social Network Approach Tom Erik Julsrud and John W. Bakke PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS 12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams David W. Birchall, Genoveffa Giambona and John Gill 13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean 14. Reengineering Trust in Global Information Systems Semir Daskapan and Ana Cristina Costa 15. Knowledge Management and Trust G. Scott Erickson and Helen N. Rothberg 16. The Role of Uncertainty and Trust in the Marketing of New Technologies Dietmar Roessl, Matthias Fink and Sascha Kraus Index

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Book SynopsisAre you struggling to understand blockchain and cryptocurrency? Do you need a clear explanation for your MBA studies or to make effective decisions in your business? This book unlocks the mysteries of blockchain, giving you: A clear non-technical guide to the language of blockchain, cryptocurrency and distributed ledgers. An insight into the development of cryptocurrencies, the technology which makes them work, and why this is exciting for enterprise. Real life examples of blockchain applications in supply chains, insurance, financial services, utilities, large scale capital projects, and government. Innovative ideas for economic growth emerging from gaming. An overview of future opportunities and perceived threats.

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Book SynopsisStand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

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Book SynopsisFrom Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

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Book SynopsisThis book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.

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Book SynopsisSocial media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

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Book SynopsisWhen you use social media in your personal life, you connect with old friends, discover new interests, or belong to specialized groups that share your values. However, for nonprofits, social media is a way to connect with those who believe in your purpose. Social media allows nonprofits to showcase their human connection and garner more support. In Make Your Nonprofit Social, you will learn how to: - Expand your nonprofit’s audience - Showcase the human side of your nonprofit - Choose the best platform to share your nonprofit with the world - Identify practical strategies you can use to amplify your nonprofit’s mission - Design graphics to put your nonprofit front and center - And much more! This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing tactics. Within these pages, you will find what you need to ensure your nonprofit is using social media platforms to boost your branding and marketing.

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Book SynopsisWhile many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

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Book SynopsisThis edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.Table of ContentsDigitization of Financial Markets: A Literature Review on White-collar crimes.- Intervention of Chatbots –Recruitment Made Easy!!!!.- Affecting attributes to use food ordering app by young consumers.- Exploring influencing factors for m payment apps uses in the Indian context.- Modelling Enablers of Customer-Centricity in Convenience Food Retail.- Emotion AI: Integrating Emotional Intelligence with Artificial Intelligence in the digital workplace.- Factors affecting online grocery shopping in Indian culture.- A Study on Role of Digital Technologies & Employee Experience.- Driving employee engagement in today’s dynamic workplace: A literature review.- Is Online Teaching Learning Process An Effective Tool For Academic Advancement.

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Book SynopsisThe world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.Table of ContentsChapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.

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Book SynopsisThis book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active within this emerging new field. Recommender systems are often used to solve different complex problems in this scenario, such as product recommendations, size and fit recommendations, and social media-influenced recommendations (outfits worn by influencers).Table of ContentsChapter 1. Using Relational Graph Convolutional Networks to Assign Fashion Communities to Users.- Chapter 2. What Users Want? WARHOL: A Generative Model for Recommendation.- Chapter 3. Knowing When You Don’t Know in Online Fashion: An Uncertainty Aware Size Recommendation Framework.- Chapter 4. SkillSF: In the Sizing Game, Your Size is Your Skill.- Chapter 5. A Critical Analysis of Offline Evaluation Decisions Against Online Results: A Real-Time Recommendations Case Study.- Chapter 6. Attentive Hierarchical Label Sharing for Enhanced Garment and Attribute Classification of Fashion Imagery.- Chapter 7. Style-based Interactive Eyewear Recommendations.

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Book SynopsisThis book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021.The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was “From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19.” The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.Table of ContentsDigital Innovation and Transformation.- Drivers of technological innovation in SMEs during Covid-19 times: an analysis in the Caribbean region using ICONOS Program Database.- Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19.- Exploring freelancer attributes with peer endorsements.- Effects of COVID-19 on Critics’ Rating Behavior.- E-commerce and Social Media.- A Study Investigating Factors Affecting User Ratings in Mobile Games.- An Insight into Social Media Continuance Use: through Systematic Literature Review.- An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson.- Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media.

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Book SynopsisThis book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Book SynopsisThis book presents a collection of state-of-the-art research findings on the digital transformation of financial services. Digitalization has fundamentally changed financial services and has a tendency to reshape the landscape of the financial industry in an unprecedented manner. Over the last ten years, the development of new financial technologies has contributed to the creation of new business and organizational models, along with new approaches to service delivery. By encompassing significant conceptual contributions, innovations in methods and techniques, and by delineating the main applications of digital transformation in Central and Eastern Europe (CEE), the volume extends current knowledge on digital transformation in the financial industry. The book is divided into two parts. The first part provides a social-science perspective on digital transformation in the financial industry. The second part provides the most recent evidence on how financial technologies are transforming financial services on the markets, and how the adoption of modern information technologies fosters setting up new financial services. Further, this part outlines new approaches to digital transformation in the financial industry.This book will appeal to students, scholars, and researchers of finance, monetary economics, and business, as well as practitioners interested in a better understanding of the digital transformation of financial services, new financial technologies, and innovations in finance. Table of ContentsChapter 1. Effects of ERP on Accounting Information System: Analysis of Accountants’ Attitudes.- Chapter 2. Impact of Digitalization on the Accounting Profession.- Chapter 3. The Impact of Digitalization on Audit.- Chapter 4. The Effect of Innovation Through Intangible Assets on Company’s Profitability.- Chapter 5. Disrupting the Stock Market: Stocks Gone Crypto.- Chapter 6. The Future of Banking in FinTech Era: Decentralised and Embedded Finance.- Chapter 7. Digital Transformation of the Serbian Car Insurance Industry: a Mixed-method Approach.- Chapter 8. InsurTech - New Competition to Traditional Insurers and Impact on the Economic Growth.- Chapter 9. Customersʼ Intention in Terms of Using Mobile Banking Services in Serbia.- Chapter 10. New Ways of Providing Public Services: Platforms of Service Provision and the Role of Artificial Intelligence – in the Light of the Development of the Hungarian Public Administration.- Chapter 11. Preventing the Abuse of the FinTech Sector for Money Laundering and Fiscal Fraud in Terms of Polish Law – Legal Measures and Postulates of Normative Changes.- Chapter 12. Digital Payment Systems: State and Perspectives.- Chapter 13. Leveraging Open Banking: Challenges and Opportunities.- Chapter 14. FinTech Innovations as Disruptor of the Traditional Financial Industry.- Chapter 15. Cybercrime and Cyber Security in FinTech.- Chapter 16. Mobile Applications for Personal Finance Management: Technology Acceptance Perspective.- Chapter 17. Digital Payment Systems for Small to Middle-sized Enterprises in Serbia.- Chapter 18. Digital Payment Systems on High-speed Railway Belgrade - Novi Sad With a Comparative Analysis.

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Book SynopsisThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.Table of ContentsBasics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.

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Book SynopsisThe two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.Table of ContentsBibliometric Analysis on the Research Hotspots of Recommender Systems.- Research on Knowledge Sharing Efficiency Evaluation of Open Innovation Community: A case of Xiaomi Community.- Stock Price Overvaluation and Digital Transformation Investment of Listed SMEs: Impact Analysis and Path Testing.- A Tripartite View on Performance Matrices of Live Commerce.- Synergizes HeXie management framework with program management approach for Industry 4.0 transformation.- Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing.- How digital change and innovation in the workplace affect front-line employee retention: a cross-sectional study based on the aged care industry.- A Case Study of Collaborative Learning within a Digitalization Learning Environment.- A Study on the Influence Mechanism of Self-sacrificial Leadership on Employee Engagement-Based on Dual Identity Perspective.- Impact of Data Breach on IT Investment: Moderating Role of Buyer-supplier Relationship.- The Influence of Benefit Appeals in CSR Communication on Consumers' Willingness to Co-creation.- The influence of marketing stimuli and contextual factors on consumers' intention to make impulse purchases in live e-commerce .- How Older Adults’ Moments Sharing in SNS Contributes to Their Subjective Well-being.- Video Going Viral: Subjective Emotional Clash Vs. Objective Emotional Assertion.- Understanding First-aid Learning Intention through Using Social Media: Perceptions from External Emergency Events and Individual Internal Changes.- Impacts of Analyst Reports’ Descriptions of Corporate Innovative Behavior on Stock Price Synchronicity.- Understanding Users’ Ask Intention on Paid Q&A Platform from the Perspective of Impression Management.- How do we trust AI service? Exploring the trust mechanism in AI service.- A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili.- How Restaurant Attributes Affect Customer Satisfaction: A Study Based on Sentiment Analysis, Neural Network Modelling and Kano Model Classification.- A Method for Recommending Resources Across Virtual Academic Communities based on Knowledge Graph and Prompt Learning.- How Industrial Supportive Policies Drive the Corporation Attention Shifting: A Case Study of BYD from New Energy Vehicles Industry.- Optimal Platform Intrusion and Supplier Selection Strategy Oriented by Fresh Agriculture Product Supply Chains of Different Power-Structure.- Investment Risk Analysis and Countermeasure in Five Central Asian Countries for Chinese Investors.- How Knowledge Characteristics and Platform Characteristics Drive Users’ Purchase Intention of Online Paid Health Knowledge.- An Empirical Study on the Impact of Government Microblogs on Online Engagements during the Covid-19 Outbreak.- The Concept and Connotation of Enterprise Digital Transformation.- Research Hotspots and Frontier Analysis of Digital Marketing in China.- Study on Spatio-temporal Topic-sentiment Synergy Model and Visualization of Online Public Opinion on Public Health Emergency.- The Impact of Blockchain on the Credit Risk of Supply Chain Finance: A Tripartite Evolutionary Game Analysis.

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Book SynopsisThis new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.Table of Contents

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Book SynopsisDas Empfehlungsmarketing durch Bekannte erfährt in der Wissenschaft wie in der Praxis seit Jahren große Aufmerksamkeit. Ein relativ junger Forschungsbereich stellt in diesem Zusammenhang das Electronic Word-of-Mouth (EWOM) dar, wie sich die elektronische Form des Word-of-Mouth benennen lässt. Vergangene Studien konnten zeigen, dass die Glaubwürdigkeit bei der Adaption von EWOM einen gewichtigen Faktor darstellt. Bei Informationen im Web ist dieser Filter auch deshalb von Bedeutung, weil i.d.R. unklar ist, wer der Urheber der jeweiligen Information ist. Zwar wird Konsumenten eher Glauben geschenkt als Unternehmen, dennoch sind dort gegebene Informationen i.d.R. nicht verifizierbar. Die vorliegende Studie setzt an diesem Punkt an und gibt einen Überblick über Faktoren, die bei der rezipientenseitigen Beurteilung der Glaubwürdigkeit von EWOM-Botschaften herangezogen werden bzw. diesen Prozess beeinflussen können. Ausschlaggebende Determinanten sollen dabei durch eine Analyse bestehender Literatur identifiziert werden.​Table of ContentsEinleitung.- Die klassiche Mundpropaganda (Word-of-Mouth).- Die digitale Mundpropaganda (Electronic Word-of-Mouth).- Glaubwürdigkeit.- Kommunikator.- Botschaft.- Normative soziale Einflüsse.- Fazit.​

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Book SynopsisDie europäische Telematikgesellschaft TelematicsPRO e.V. hat mit dem Wettbewerb "Best-Practice-Telematik in Kommunen" einen Leuchtturm gesetzt für herausragende kommunale Innovationen. Erstmals wurde der Preis im Jahr 2013 an die Preisträger der Stadt Friedrichshafen, dem Landkreis Schwäbisch Hall, der Stadt Düsseldorf und der Stadt Böblingen vergeben. TelematicsPRO hat zwei der Preisträger aufgefordert, ihre Wettbewerbsbeiträge für das vorliegende Buch zu präsentieren. Zwei weitere Beiträge entstammen dem Wettbewerbsumfeld – es handelt sich um Leistungsinhalte von zwei Softwareunternehmen: highQ Computerlösungen (Freiburg) und PRISMA solutions (Mödling). Beschrieben werden die elektronischen Bezahlprozesse bei Mobilitätsketten, der Einsatz von Softwaremodulen für kommunale Lösungen. Eine zusätzliche Beschreibung eines mobilitätsgerichteten Overlaysystems ergänzt diese Abhandlung.Trade Review“... Das Buch beinhaltet zwei Wettbewerbsbeiträge, wie Telematik in Kommunen angewendet wird. Das Buch richtet sich an Entscheider und Telematik-Fachleute in 'Kommunen, Verkehrsbetrieben und bei Dienstleistern.” (in: Der bauhofLeiter, Jg. 6, 2016)Table of ContentsEinleitung.- Die Integrierte Verkehrsleitzentrale Stuttgart.- Verkehrszentralen in Berlin.- Integrierte Gesamtverkehrsleitzentrale Frankfurt am Main.- Verkehrsmanagement aus Sicht der privaten Dienstleister.- Das Dresdner Verkehrsmanagementsystem VAMOS

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Book SynopsisBei der Entscheidung eines Kunden für den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend für Kaufentscheidung ist letztlich jedoch ein Gefühl des Vertrauens, das der Kunde entwickelt hat. Dieser "Reason to believe“ ist der entscheidende Faktor, warum Produkte gekauft, weshalb Dienstleistungen in Anspruch genommen und wieso Kunden zu loyalen Stammkunden werden. Dieses Buch zeigt Ihnen von den psychologischen Grundlagen der Informationsvermittlung bis hin zu methodischen Anwendungen, wie Sie den „Reason to Believe“ Ihrer Produkte und Dienstleitungen strukturiert erarbeiten, kommunizieren und in den Vordergrund stellen können.Table of ContentsThe Reason to Believe.- Der Weg zur Einfachheit.- Der Weg zur Emotion und zum Erlebnis.- Überzeugungstaktiken: Überzeugen mit System

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Book SynopsisTimothy Kaufmann beschreibt verschiedene Geschäftsmodelle, Kundenbeispiele und geeignete Werkzeuge für die Umsetzung von Industrie 4.0 und dem Internet der Dinge, die schon heute große Chancen für neue Geschäftsmodelle und die Optimierung von bestehenden bieten. Das vorliegende Essential soll Sie ermutigen, sich jetzt auf den Weg zu begeben!Table of ContentsEinleitung.- Industrie 4.0 – ein Überblick.- Datenzentrierte Geschäftsmodelle.- Umsetzung und Transformation.- Zusammenfassung und Ausblick.

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Book SynopsisDieses Buch zeigt, wie Deutschland als führende Industrienation auch in der Digitalen Wirtschaft ein starker Player werden kann. Deutschland verfügt über unzählige Weltmarktführer in den klassischen Wirtschaftsbranchen, bisher aber über keinen digitalen Champion. Die großen Player aus dem Internet wie Google, Facebook & Co. dringen zunehmend auch in die realen Wirtschaftsbranchen ein und wollen hier die Spielregeln verändern. Vor diesem Hintergrund analysieren Tobias Kollmann und Holger Schmidt die Rahmenbedingungen eines digitalen Wandels für unsere Wirtschaft und Gesellschaft, beleuchten die aktuellen Entwicklungen und geben Hinweise auf die notwendigen Änderungen für die Zukunft. Im Zentrum stehen die Fragen: Was haben wir aus der bisherigen Digitalisierung gelernt? Wie sieht die aktuelle Digitale Transformation unserer Wirtschaft und Gesellschaft aus? Was ist zu tun, damit wir in Zukunft im digitalen Wettbewerb einen starken Stellenwert erreichen? Oder kurz gesagt: Wie muss ein digitaler Masterplan für Deutschland aussehen? Die AutorenProf. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship an der Universität Duisburg-Essen. Er ist Vorsitzender des Beirats „Junge Digitale Wirtschaft“ im BMWi und Beauftragter für die Digitale Wirtschaft in NRW. Als Mitgründer von AutoScout24 gehörte er zu den Pionieren der deutschen Internet-Gründerszene. Er konzipierte 2004 die erste mobile UMTS-App in Deutschland, wurde 2012 zum Business Angel des Jahres gewählt und sitzt u.a. im Aufsichtsrat von Klöckner & Co SE. Laut dem Magazin Business Punk (02/2014) zählt er zu den 50 wichtigsten Köpfen der Startup-Szene in Deutschland.Dr. Holger Schmidt ist Chefkorrespondent mit Schwerpunkt Internet des Magazins FOCUS in Berlin. Zuvor hat er 14 Jahre für die Frankfurter Allgemeine Zeitung über die digitale Ökonomie berichtet und dort die wöchentliche Sonderseite „Netzwirtschaft“ verantwortet. Als Internet-Koordinator war er für die Zusammenarbeit Print/Online zuständig. Sein Blog „Netzökonom“ gehört zu den meistgelesenen Publikationen der Digitalen Wirtschaft in Deutschland. Darüber hinaus unterrichtet er als Dozent „Digitale Transformation“ an der TU Darmstadt und „Medienökonomie“ an der Hamburg Media School.Trade Review“… Das Buch zeichnet sich durch eine hohe Informationsdichte und eine recht substanzhaltige Themendarstellung aus. Die tiefe Gliederung, die abschnittsweisen Überschriften und insbesondere die zahlreichen Merksätze zu den jeweiligen Teil-Themen unterstützen sowohl die Orientierung als auch die Aufnahme der Kernaussagen. Die Autoren reflektieren bisherige Erfahrungen, ziehen vielfältige Schlüsse und arbeiten erheblichen Handlungsbedarf heraus. Die Feststellungen und vorschläge werden mit vielerlei Quellen belegt …” (in: Controller Magazin, Jg. 42. Heft 2, März-April 2017)“... Es ist erfrischend klar, verständlich und schlüssig. So geschrieben, dass es jeder Interessierte versteht und abstrahieren kann – ohne Digital-Experte sein zu müssen ...” (Mathias Sauermann, in: Der Onliner – Marketing & Wirtschaft 4.0, der-onliner.blogspot.de, 1. November 2016)“... liefert dieses Buch hoffentlich einen nicht mehr zu ignorierenden Anstoß für eine stärkere Fokussierung auf die Gestaltung der Digitalisierung statt einer bloßen Bewältigung.” (Markus Singer, in: acquisa, Heft 10, Oktober 2016)“... Kollmann und Schmidt sind in jenen Passagen am stärksten, in denen sie sich mit solch klaren Positionen gegen den digitalen Meinungs-Mainstream stellen ...” (Christian Rickens, Miriam Schröder, in: Handelsblatt, 30. September 2016)“Man versteht, dass digitale Transformation viel mehr als die Vernetzung der Fabriken bedeutet, sondern deutliche Veränderungen in Bildung, Arbeitsmarkt, Politik und Wirtschaft erfordert ...” (Carsten Knop, F.A.Z. PLUS, Frankfurter Allgemeine Zeitung, 26. September 2016)“Das Buch sollte an alle Beamten in den Ministerien im Land verteilt werden! Sehr kompakt werden alle wichtigen Themen angepackt.” (Nico Lumma, in: Amazon.de, 25. September 2016)“... beste veröffentliche Buch ... Dieses Buch sollte Pflichtlektüre für Politik, Wirtschaft, Wissenschaft und Verbraucher werden ...” (Uwe Brettner, in: Amazon.de, 20. September 2016)“... Alle wichtigen digitalen Themen werden in dem Buch allgemeinverständlich und im Überblick dargestellt. Skeptiker und Unentschlossene erhalten hier einen guten Einblick in die digitale Gegenwart und Zukunft ...” (in: IT-Zoom, it-zoom.de, 15. September 2016)“... Dem Land der Ingenieure und solider Wertarbeit mögen solche Business-Modelle zu virtuell sein, zu wenig handfest - daher hinken die Deutschen auch im internationalen Wettbewerb um Innovation hinterher ...” (in: LED digital lead –digital.de, 15. September 2016)Table of ContentsGesellschaft 4.0- Die technologischen Entwicklungen- Die gesellschaftlichen Anforderungen- Die wirtschaftlichen Auswirkungen- Die politischen VeränderungenTechnologie 4.0- Das Internet der Dinge ist schon (bald) da- Die Digital-Roboter stehen vor der Tür- Der 3D-Druck ändert die Arbeitsteilung- Die künstliche Intelligenz wird enorm sein- Die Tipping-Points werden elementar seinWirtschaft 4.0- Die digitalen Fehler der Vergangenheit- Die Spielregeln der digitalen Gegenwart- Die digitalen Geschäftsmodelle der ZukunftArbeit 4.0- Die digitale Arbeit in der Zukunft- Die digitalen Jobs der Roboter- Die digitale Technik für neue ArbeitsplätzePolitik 4.0- Die Anforderungen an die Infrastrukturpolitik- Die Anforderungen an die Bildungspolitik- Die Anforderungen an die Wirtschaftspolitik- Die Anforderungen an die Arbeitspolitik- Die Anforderungen an die EuropapolitikDeutschland 4.0

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Book SynopsisDieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Renommierte Autoren aus Wissenschaft und Praxis erläutern, welche Ziele mit der Digitalisierung verfolgt und welche Digitalstrategien schließlich adoptiert werden sollen. „Digital Insider“ gehen davon aus, dass mittel- bis langfristig keine Branche von dem disruptiven, digitalen Wandel verschont bleibt. Jedes attraktive Marktsegment wird von Investoren so lange befeuert, bis sich ein digitaler Player durchsetzt. Wer auch in Zukunft erfolgreich ein Geschäft betreiben will, braucht darauf eine Antwort. Nach dem Vorbild der digitalen Disruption lässt sich ohne Zweifel die größte Wachstumsdynamik mit Online Pure Plays entwickeln: Sie wachsen „ohne Ballast und Altlasten“ in unglaublicher Geschwindigkeit. Allerdings bringen die Pure Plays die dringend erforderliche digitale Transformation im angestammten Geschäft selten voran.Trade Review“... Dieses Werk zeigt die Möglichkeiten der Digitalisierung und stellt dabei Best Practices für digitale Disruption wie u. a. bei Zooplus, Vente-Privee oder Alibaba , für digitale Adoption wie u. a. beim Projekt Mönchengladbach und Ebay oder bei Bonial/kaufDA sowie schließlich Top-Beispiele für erfolgreiche digitale Transformation wie u. a. Thalia/Tolino, Axel Springer, Unito oder Conrad Electronic dar.” (Factbook Einzelhandel, 2017)“... empfiehlt es sich, "eine technische Lösung eher eine Nummer kleiner zu planen und lieber die Umsetzung flächendeckend in viele Stores zu bringen"...” (in: acquisa, Jg. 2, 2017)Table of ContentsDigitalisierung im Handel - Point-of-Sale versus Point-of-Decision.- Digitale Disruption.- Digitale Adoption.- Digitale Transformation.- Spezialaspekte.

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