Communication studies Books
University of Alabama Press Tense Times
Book SynopsisAmerican public culture is obsessed with crisis. Political polarization, economic collapse, moral decline - the worst seems always yet to come and already here. Tense Times argues that the ways we discuss these crises, especially through verb tenses, not only contribute to our perception and description of such crises but create them.Trade Review“Pierce’s approach to cultural analysis brings together rhetorical and critical theory in fresh ways while always attending to close reading and careful textual analysis of cultural events.” - Sharon J. Kirsch, author of Gertrude Stein and the Reinvention of Rhetoric"Lee M. Pierce integrates the disciplines of grammar and of rhetoric in this ground breaking new volume. And she uses that scholarly integration to show how some productive research may inform our current cultural and political crisis, in her book Tense Times: Syntax and Suprise in American Crisis Culture. This book will be of value to scholars in English, Linguistics, Communication, Rhetoric, and Politics at the very least. Its readability will make it useful in the classroom as well."—Barry Brummett is the author of A Rhetoric of Style, Rhetorical Dimensions of Popular Culture, Contemporary Apocalyptic Rhetoric, Rhetoric of Machine Aesthetics, The World and How We Describe It, and Rhetorical Homologies.
£79.90
The University of Alabama Press Popular Stories and Promised Lands Fan Cultures and Symbolic Pilgrimages Studies in Rhetoric Communication
Trade ReviewPopular culture stories - found in comic strips, TV programs, magazines, and movies - gain their popularity by evoking our desires and anxieties. Aden offers a well-constructed argument that creating a sense of place (and with it a sense of personal identity and community) serves as an important enticement for many popular cultures works.... Aden handles contemporary theory deftly [and] does an excellent job of identifying many of the tensions present in 20th-century America. - Quarterly Journal of Speech ""Stories encountered at the movies, on television, and in popular magazines are treated as reflections of the popular culture.... Believing that the American experience has been guided by a 'normative narrative' or 'grand narrative' that constitutes the 'American dream,' Aden holds that stories can be used to extract the 'rules' of a narrative, determine the direction, and identify conceptions of the 'promised lands' for a culture."" - Critical Studies in Mass Communication
£30.56
The University of Alabama Press Public Modalities Rhetoric Culture Media and the
Book SynopsisEmploying approaches from the fields of communication studies, English, sociology, psychology, and history, this title explores a range of texts and artifacts that give rise to publics, and discuss what they reveal about conceptualizations of social space. It includes case studies that illustrates a modalities approach to the study of publics.Trade Review"The quality of the scholarship in this book is terrific....[It] has the sort of unified vision a good scholarly volume requires, much like Brouwer and Asen's earlier counterpublics volume, which, to my mind, has become a classic in rhetorical studies." - James Arnt Aune, author of Rhetoric and Marxism and Selling the Free Market: The Rhetoric of Economic Correctness"
£23.36
The University of Alabama Press Places of Public Memory
Book Synopsis
£26.96
The University of Alabama Press Voices in the Wilderness Public Discourse and the
Book SynopsisWhat has gone wrong with discourse and deliberation in the United States? It remains monologic, argues Patricia Roberts-Miller in Voices in the Wilderness, which traces America's dominant form of argumentation back to its roots in the rhetorical tradition of 17th-century American Puritans. A work of composition theory, rhetorical theory, and cultural criticism, this volume ultimately provides not only new approaches to argumentation and the teaching of rhetoric, composition, and communication but also an original perspective on the current debate over public discourse. Both Jürgen Habermas and Wayne Boothtwo of the most influential theorists in the domain of public discourse and good citizenryargue for an inclusive public deliberation that involves people who are willing to listen to one another, to identify points of agreement and disagreement, and to make good faith attempts to validate any disputed claims. The Puritan voice crying in the wilderness, Roberts-Miller shows, does none o
£19.76
The University of Alabama Press Suburban Dreams
Book SynopsisStarting with the premise that suburban films, residential neighbourhoods, chain restaurants, malls, and megachurches shape and materialize the everyday lives of residents and visitors, Greg Dickinson offers a rhetorically attuned critical analysis of contemporary American suburbs and the good life' their residents pursue.
£23.36
Duke University Press Babes in Tomorrowland
Book SynopsisExamines the place of Disney in the changing construction of childhood in mid-twentieth-century AmericaTrade Review“Babes in Tomorrowland is a phenomenally accomplished work. The coverage is encyclopedic, the argument masterful, and the prose consistently accessible and engaging. The amount of research is nothing short of monumental. There is no question that the book will make a significant impact on anyone working on contemporary children’s culture.”—Henry Jenkins, editor of The Children’s Culture Reader“Babes in Tomorrowland is an impressive work that meticulously documents historically shifting conceptions of the American child. This finely researched book will make a valuable contribution to our understanding of how children serve grown-up needs as adults strive to craft a better child to ensure a better tomorrow.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids“Babes in Tomorrowland provides an engaging, scholarly account of how watching Beaver Valley and going to Disneyland became central to the socialization of modern American children and the national future.” -- Erika Doss * Journal of American History *“For those interested in a broad and soundly theoretical discussion of our changing social conceptions of childhood, and the economic and social sources of those conceptions, this book makes for valuable reading. . . . [A] vivid, extremely detailed history of child rearing in the early twentieth century, and a media company that blossomed alongside it.” -- Chris McGee * The Lion and the Unicorn *“Marvelously rich in source material and thoughtful in approach, Nicholas Sammond’s Babes in Tomorrowland is a history of American child-rearing practices in the mid-twentieth century. . . . [It] will be engaging reading for all interested in American childhood studies.” -- Martha Hixon * Children's Literature *“With Babes in Tomorrowland, Nicholas Sammond offers a fine genealogy of Disney (the man and the industry), middle-class tastes and the intellectual and market regulation of ‘the good child’ from the Great Depression to the early 1960s. Sammond draws upon a staggering wealth of primary and secondary sources to make an impressive case about how the rise of Walt Disney was closely tied to the rise of child development theory, media standards and anxiety over childhood.” -- Randal Doane * Journal of Consumer Culture *Table of ContentsAcknowledgments ix Introduction: The Child 1 1. Disney Makes Disney 25 2. Making a Manageable Child 81 3. In Middletown 135 4. America’s True-Life Adventure 195 5. Raising the Natural Child 247 6. Disney Maps the Frontier 300 Conclusion: The Child as Victim of Commodities 357 Notes 387 References 427 Filmography 453 Index 455
£27.90
University of Pittsburgh Press Rhetoric in American Anthropology
£37.95
University of Pittsburgh Press Resounding the Rhetorical
Book SynopsisResounding the Rhetorical offers an original critical and theoretical examination of composition as a quasi-object. As composition flourishes in multiple media (digital, sonic, visual, etc.) Byron Hawk seeks to connect new materialism with current composition scholarship and critical theory.Trade ReviewResounding the Rhetorical adds the latest chapter in the lineage of the foremost critical theory in the field of rhetoric and composition. Hawk makes his most important and carefully researched contribution to the conversation about post-process theory. Along this lineage are swirling constellations of metaphors – ecology, dancing, networks, even parasites – and ultimately Hawk's case study of sound and music is used to illustrate how we can better conceive of composition and rhetoric."" - Todd Taylor, University of North Carolina""Hawk presents a new framework or theory of composition based on the quasi-object. By situating sound as a quasi-object, Hawk demonstrates what this framework might mean for six key terms in the field: composition, process, research, collaboration, publics, and rhetoric. This is an extraordinarily 'big idea' for the field."" - Michael Neal, Florida State University
£38.95
Fordham University Press Check it Out
Book SynopsisStories with no substance. Talking heads without a clue. Teamcoverage that still misses the big picture. Overheated hype. Cute chatter. Film at eleven. Is it any wonder more and more of us count less and less on the news?It used to be that a news story told you who, what, where, when, how, and why,Art Athens writesTrade ReviewArt Athens always got it right on the radio and he gets it right here. Check this out if you want to learn the five Ws - and the how - of being a broadcast journalist from one of the best in the business.---—Lynn Sherr, ABC News
£52.20
University of Hawai'i Press Time and Language
Book SynopsisArgues for and demonstrates the significance of ‘New Sinology’ by bringing language/philology back into the research and understanding of how modern China emerged, and presenting a host of concrete, in-depth, case studies, in which the use of ‘New Sinology’ sheds new light on Chinese history.Trade ReviewThis is a richly researched and intelligently argued collection of studies that highlight a key methodological and interpretive issue in China studies and provides a considerable empirical detail that makes their point. The volume delivers on the promise of the editors to bring language/philology back in—to argue for and demonstrate the significance of “New Sinology”: the careful attention to historical language and knowledge in texts both contemporary and earlier to illuminate the power of cultural habitus as well as conscious practice over time as expressed in the written version of Austin’s speech acts. These studies show that the tools of traditional Sinology, with a focus on linguistic and philological expertise, can and do contribute meaningfully to our understanding of the genesis and experience of modern China." —Timothy Cheek, The University of British Columbia
£51.00
University of Hawaii Press Moral Authoritarianism
Book SynopsisOffers a new perspective on the three modern Korean states - the Japanese colonial state, South Korea, and North Korea - by studying neighbourhood associations during the four war decades (1930s-1960s). By shifting the focus from national policy to local society, this book reveals their deep similarities.
£51.00
UNIV OF HAWAII PR Moral Authoritarianism
Book SynopsisOffers a new perspective on the three modern Korean states - the Japanese colonial state, South Korea, and North Korea - by studying neighbourhood associations during the four war decades (1930s-1960s). By shifting the focus from national policy to local society, this book reveals their deep similarities.
£22.36
University of Hawai'i Press Green Star Japan
Book Synopsis
£56.25
University of Missouri Press The Vanishing Newspaper 2nd Ed Volume 1
a huge range and FREE tracked UK delivery on ALL orders.
£31.30
Oregon State University Slow News A Manifesto for the Critical News
Book Synopsis
£16.16
John Wiley & Sons When I Can Read My Title Clear Literacy Slavery
Book Synopsis
£18.00
MP-MQU Marquette University Transformative Leisure
Book Synopsis
£14.20
Edward Elgar Publishing Elgar Encyclopedia of Political Communication
Book SynopsisThis Encyclopedia covers the vast field of political communication, presenting an authoritative overview of its key foundational theories and empirical methodologies. Authored by nearly 600 experts from across the globe, it explores diverse areas of inquiry, foreshadowing future trends and avenues for research.
£621.72
Edward Elgar Publishing Ltd Handbook of Digital Inequality
Book SynopsisThis cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes.Trade Review‘This collection is deeply needed amid the hype of digital equity and inclusion. Not only does it focus attention on areas, topics, and communities that demand greater understanding (the elderly, hardware access, disability, and privacy) but it adds crucial nuance and context to the present public and political conversation on digital equity and inclusion, especially given the IIJA’s digital equity programs. It reminds us that money will not solve these issues without deeper understanding and community-driven approaches. In addition to being a must-read for policy makers, this collection would be welcome in senior undergraduate or graduate courses on digital policy, broadband policy, the digital divide, digital media, health communication, media and disability, and research methods, among many others.’ -- Christopher Ali, International Journal of Communication‘Eszter Hargittai's edited volume, Handbook of Digital Inequality, is an important addition to the communication and technology literature. Digital inequalities are very real and significantly impactful, and this volume shines a bright light on the areas to which we should be giving more attention. Hargittai has compiled a thoughtful collection of chapters that collectively create a robust resource that readers will likely find themselves revisiting frequently for references, data points, and interesting ideas for research directions.’ -- James Jarc, Communication Research Trends‘At the dawn of the Internet age, digital inequality was a central concern. But then a combination of triumphalism (in the developed nations) and spiraling complexity (rapid proliferation of ways to go online and things to do there) led attention to shift away from this topic. As work and schooling moved online during the COVID-19 pandemic, the world rediscovered that inequality in access to digital platforms and resources remains high and is ever more central to social inequality overall. Eszter Hargittai has identified the scholars who have sustained a research focus on digital inequality and have found ways to cast empirical light on such complex issues as the impact of different ways of accessing the Internet and variation in online skills, and has produced a Handbook that will be invaluable to anyone who cares about social inequality – just when we need it the most.’ -- Paul DiMaggio, Princeton University, US‘This is a must-have book for any social scientist concerned with the digital age for, as its multiple authors clearly demonstrate, not only is almost every dimension of our lives now digital, but everything digital is, in one way or another, unequal. The task is to transcend early ideas of the digital divide to develop a complex and contextual understanding of digital inequality that can, potentially, help us to ameliorate or overcome its excesses and adverse consequences.’ -- Sonia Livingstone, LSE, UK and author, Parenting for a Digital Future‘The pandemic highlighted the critical and persistent need for widespread and equitable use of the internet in societies throughout the world. This timely Handbook provides a roadmap forward, with a comprehensive view of leading research, written by an international and stellar set of authors who have shaped the field and continue to innovate with new insights.’ -- Karen Mossberger, Arizona State University, USTable of ContentsContents: 1 Introduction to the Handbook of Digital Inequality 1 Eszter Hargittai PART I INFRASTRUCTURES AND GEOGRAPHIES 2 What’s missing? How technology maintenance is overlooked in representative surveys of digital inequalities 9 Amy L. Gonzales, Harry Yan, Glenna L. Read and Allison Brown 3 Geographic inequality and the Internet 28 Chris Forman, Avi Goldfarb and Shane Greenstein 4 Infrastructure and instance: how rural communities approach short- and long-term solutions to access 43 Alexis Schrubbe and Sharon Strover 5 Digital inequality and mobiles: opportunities and challenges of relying on smartphones for digital inclusion in disadvantaged contexts 59 Teresa Correa, Isabel Pavez and Javier Contreras 6 Network and neighborhood effects in digital skills 72 Ellen Helsper PART II DIGITAL INEQUALITY THROUGHOUT THE LIFECOURSE 7 Mobile media in teen life: information, networks and access 95 junoh kimm and Jeffrey Boase 8 Looking back at millennials’ mobile transitions: differentiated patterns of mobile phone use among a diverse group of young adults 111 Su Jung Kim and Eszter Hargittai 9 Smartphone pervasiveness in youth daily life as a new form of digital inequality 128 Marco Gui and Tiziano Gerosa 10 Avoiding Facebook: low-income youths’ (negative) discourses about Facebook 145 Marina Micheli 11 Inequality in access to information about college: how low-income first-year college students use social media for seeking and sharing information about college 162 Michael G. Brown and Nicole B. Ellison 12 Digital skills inequality in the context of an aging society: the case of Poland 179 Tomasz Drabowicz 13 Digital inequality among older adults: how East Yorkers in Toronto navigate digital media 191 Anabel Quan-Haase, Barry Wellman and Renwen Zhang 14 Online social connectedness and well-being among older adults in the USA 206 Travis Kadylak and Shelia R. Cotten PART III HEALTH AND DISABILITY 15 Digital inequalities in health communication 217 Heinz Bonfadelli 16 Inequalities in digital health behaviors in American disadvantaged communities 233 Xiaoqian Li and Wenhong Chen 17 Disability, internet, and digital inequality: the research agenda 252 Gerard Goggin 18 The closing skills gap: revisiting the digital disability divide 271 Kerry Dobransky and Eszter Hargittai PART IV PRIVACY AND TRUST 19 Why privacy matters to digital inequality 281 Yong Jin Park 20 Digital inequalities in online privacy protection: effects of age, education and gender 293 Moritz Büchi, Noemi Festic, Natascha Just and Michael Latzer 21 How feelings of trust, concern, and control of personal online data influence web use 308 Elissa M. Redmiles and Cody L. J. Buntain 22 Inequalities in online political participation: the role of privacy concerns 323 Christoph Lutz and Christian Pieter Hoffmann 23 Algorithmic literacy and platform trust 338 Bianca C. Reisdorf and Grant Blank 24 Drills and spills: developing skills to protect one’s privacy online 355 Ashley Marie Walker and Eszter Hargittai Index
£43.65
Edward Elgar Publishing Ltd Rethinking Advertising as Paratextual
Book SynopsisProviding new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.Trade Review‘Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance. It will delight those looking for new practical tools or “cool” examples to learn from. The book’s real gift is the concept of paratextual advertising itself, which has the potential to become the new preferred framework for understanding how advertising works in this messy digital age of ours. Buy this book.’ -- Henri Weijo, Aalto University School of Business, Finland‘People generally believe persuasion requires focused attention, something which is more difficult for advertising in the current age. However, high attention is only one way to consume an ad. The Hackley’s have hashed out the paratextual one, a way to consume advertising that is more inclusive of the collection of texts of which the ad is a member. It makes for a fascinating read of how consumers draw cultural meaning from advertising texts and paratexts.’ -- Tom van Laer, The University of Sydney, Australia‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore.’ -- Stephen Brown, Ulster University, UKTable of ContentsContents: 1. Advertising as paratextual communication 2. Reading advertising 3. Understanding advertisements as social texts 4. Paratexts and the meaning of the brand 5. How does advertising ‘work’? 6. Storytelling and paratextual advertising 7. Paratextual advertising strategy 8. Paratextual advertising and the future Index
£23.95
Edward Elgar Publishing Ltd Rethinking Communication Geographies
Book SynopsisTrade Review‘This book offers a deep and stimulating insight into how geographies of communication are changing with contemporary digital media and data infrastructures, and why we need to rethink questions of geography, media and communication with today's geomediatization.’ -- Andreas Hepp, University of Bremen, Germany‘This book offers an innovative and exciting framework for understanding how the digitally mediated world is increasingly experienced: logistically. Its sustained attention to the entanglement of spatiality and communicative media, as well as to the differentiated possibilities for everyday human agency that then emerge, is particularly insightful and welcome.’ -- Gillian Rose, University of Oxford, UKTable of ContentsContents: 1. Rethinking communication geographies 2. Dwelling under geomedia 3. The culture of streamability 4. Transmedia travel 5. Guidance landscapes 6. Geomedia as the human condition Bibliography Index
£29.95
John Wiley & Sons Inc Health Communication From Theory to Practice
Book SynopsisNow in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation.Table of ContentsTables, Figures, Exhibits, and Numbered Boxes ix Preface xv Acknowledgments xvii The Author xxi Introduction xxiii Part One: Introduction to Health Communication 1 Chapter 1 What Is Health Communication? 3 In This Chapter 3 Defining Health Communication 4 Health Communication in the Twenty-First Century: Key Characteristics and Defining Features 9 The Health Communication Environment 22 Health Communication in Public Health, Health Care, and Community Development 23 The Role of Health Communication in the Marketing Mix 25 Overview of Key Communication Areas 26 The Health Communication Cycle 28 What Health Communication Can and Cannot Do 29 Key Concepts 31 For Discussion and Practice 32 Key Terms 32 Chapter 2 Current Health Communication Theories and Issues 33 In This Chapter 33 Use of Communication Models and Theories: A Premise 34 Key Theoretical Influences in Health Communication 35 Select Models for Strategic Behavior and Social Change Communication 57 Other Theoretical Influences and Planning Frameworks 62 Current Issues and Topics in Public Health and Health Care: Implications for Health Communication 64 Key Concepts 81 For Discussion and Practice 82 Key Terms 82 Chapter 3 Culture and Other Influences on Conceptions of Health and Illness 83 In This Chapter 83 What Is Culture? 84 Approaches in Defining Health and Illness 85 Understanding Health in Different Contexts: A Comparative Overview 88 Gender Influences on Health Behaviors and Conceptions of Health and Illness 91 Health Beliefs Versus Desires: Implications for Health Communication 94 Cultural Competence and Implications for Health Communication 97 Key Concepts 99 For Discussion and Practice 99 Key Terms 100 Part Two: Health Communication Approaches and Action Areas 101 Chapter 4 Interpersonal Communication 103 In This Chapter 103 The Dynamics of Interpersonal Behavior 104 Social and Cognitive Processes of Interpersonal Communication 106 Community Dialogue as an Example of Interpersonal Communication at Scale 111 The Power of Personal Selling and Counseling 112 Communication as a Core Clinical Competency 116 Implications of Interpersonal Communication for Technology-Mediated Communications 128 Key Concepts 129 For Discussion and Practice 131 Key Terms 132 Chapter 5 Mass Media and New Media Communication, and Public Relations 133 In This Chapter 133 Health Communication in the New Media Age: What has Changed and What Should Not Change 134 The Media of Mass Communication and Public Relations 138 Public Relations Defined: Theory and Practice 139 Mass Media, Health-Related Decisions, and Public Health 149 New Media and Health 157 Reaching the Underserved with Integrated New Media Communication 170 Mass Media– and New Media–Specific Evaluation Parameters 171 Key Concepts 174 For Discussion and Practice 176 Key Terms 177 Chapter 6 Community Mobilization and Citizen Engagement 179 In This Chapter 179 Community Mobilization and Citizen Engagement: A Bottom-Up Approach 180 Community Mobilization as a Social Process 182 Engaging Citizens in Policy Debates and Political Processes 188 Implications of Different Theoretical and Practical Perspectives for Community Mobilization and Citizen Engagement Programs 190 Impact of Community Mobilization on Health-Related Knowledge and Practices 194 Key Steps of Community Mobilization Programs 203 The Case for Community Mobilization and Citizen Engagement in Risk and Emergency Communication 212 Key Concepts 216 For Discussion and Practice 217 Key Terms 218 Chapter 7 Professional Medical Communications 219 In This Chapter 219 Communicating with Health Care Providers: A Peer-to-Peer Approach 220 Theoretical Assumptions in Professional Medical (Clinical) Communications 224 How to Influence Health Care Provider Behavior: A Theoretical Overview 226 Key Elements of Professional Medical Communications Programs 228 Overview of Key Communication Channels and Activities 235 Using IT Innovation to Address Emerging Needs and Global Health Workforce Gap 237 Prioritizing Health Disparities in Clinical Education to Improve Care: The Role of Cross-Cultural Health Communication 239 Key Concepts 240 For Discussion and Practice 242 Key Terms 242 Chapter 8 Constituency Relations and Strategic Partnerships in Health Communication 243 In This Chapter 243 Constituency Relations: A Practice-Based Definition 244 Recognizing the Legitimacy of All Constituency Groups 246 Constituency Relations: A Structured Approach 247 Strategies to Develop Successful Multisectoral Partnerships 251 Key Concepts 260 For Discussion and Practice 261 Key Terms 262 Chapter 9 Policy Communication and Public Advocacy 263 In This Chapter 263 Policy Communication and Public Advocacy as Integrated Communication Areas 264 Communicating with Policymakers and Other Key Stakeholders 267 The Media of Public Advocacy and Public Relations 271 Influencing Public Policy in the New Media Age 274 Key Concepts 277 For Discussion and Practice 278 Key Terms 278 Part Three: Planning, Implementing, and Evaluating a Health Communication Intervention 279 Chapter10 Overview of the Health Communication Planning Process 281 In This Chapter 281 Why Planning Is Important 283 Approaches to Health Communication Planning 285 The Health Communication Cycle and Strategic Planning Process 287 Key Steps of Health Communication Planning 289 Elements of an Effective Health Communication Program 295 Establishing the Overall Program Goal: A Practical Perspective 299 Outcome Objectives: Behavioral, Social, and Organizational 300 Key Concepts 303 For Discussion and Practice 305 Key Terms 306 Chapter 11 Situation and Audience Analysis 307 In This Chapter 307 How to Develop a Comprehensive Situation and Audience Analysis 308 Organizing, Sharing, and Reporting on Research Findings 333 Common Research Methodologies: An Overview 335 Key Concepts 353 For Discussion and Practice 354 Key Terms 354 Chapter 12 Identifying Communication Objectives and Strategies 355 In This Chapter 355 How to Develop and Validate Communication Objectives 356 Outlining a Communication Strategy 364 Key Concepts 372 For Discussion and Practice 372 Key Terms 373 Chapter 13 Designing and Implementing an Action Plan 375 In This Chapter 375 Definition of an Action (Tactical) Plan 376 Key Elements of an Action (Tactical) Plan 379 Integrating Partnership and Action Plans 398 Planning for a Successful Program Implementation 400 Key Concepts 404 For Discussion and Practice 405 Key Terms 405 Chapter 14 Evaluating Outcomes of Health Communication Interventions 407 In This Chapter 407 Evaluation as a Key Element of Health Communication Planning 408 Overview of Key Evaluation Trends and Strategies: Why, What, and How We Measure 409 Integrating Evaluation Parameters That Are Inclusive of Vulnerable and Underserved Populations 425 Evaluating New Media–Based Interventions: Emerging Trends and Models 426 Monitoring: An Essential Element of Program Evaluation 430 Linking Outcomes to a Specific Health Communication Intervention 432 Evaluation Report 434 Key Concepts 437 For Discussion and Practice 439 Key Terms 440 Part Four: Case Studies and Lessons from the Field 441 Chapter 15 Health Communication in the United States: Case Studies and Lessons from the Field 443 In This Chapter 443 From Theory to Practice: Select Case Studies from the United States 444 Emerging Trends and Lessons 464 Key Concepts 465 For Discussion and Practice 466 Key Term 466 Chapter 16 Global Health Communication: Case Studies and Lessons from the Field 467 In This Chapter 467 From Theory to Practice: Select Case Studies on Global Health Communication 468 Emerging Trends and Lessons 490 Key Concepts 492 For Discussion and Practice 493 Key Terms 493 Appendix A Examples of Worksheets and Resources on Health Communication Planning 495 Appendix B Sample Online Resources on Health Communication 509 Glossary 523 References 539 Name Index 593 Subject Index 601
£70.16
John Wiley and Sons Ltd The International Encyclopedia of Communication
Book SynopsisThe International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication seriTable of ContentsAbout the Editors ix Contributors xi Alphabetical List of Entries xxi Thematic List of Entries xxv Editors' Introduction xxix
£564.30
John Wiley and Sons Ltd Research Methods in Language Policy and Planning
Book SynopsisThis is the first volume exclusively devoted to research methods in language policy and planning (LPP). Each chapter is written by a leading language policy expert and provides a how-to guide to planning studies as well as gathering and analyzing data Covers a broad range of methods, making it easily accessible to and useful for transdisciplinary researchers working with language policy in any capacity Will serve as both a foundational methods text for graduate students and novice researchers, and a useful methodological reference for experienced LPP researchers Includes a series of guidelines for public engagement to assist scholars as they endeavor to incorporate their work into the public policy process Table of ContentsNotes on Contributors vii Foreword xiiThomas Ricento 1 Introduction: The Practice of Language Policy Research 1Francis M. Hult and David Cassels Johnson Part I Fundamental Considerations 7 2 Selecting Appropriate Research Methods in LPP Research: Methodological Rich Points 9Nancy H. Hornberger 3 Researcher Positionality 21Angel M.Y. Lin 4 Ethical Considerations in Language Policy Research 33Suresh Canagarajah and Phiona Stanley 5 Language Policy and Political Theory 45Stephen May 6 Language and Law 56Dimitry Kochenov and Fernand de Varennes Part II Methodological Approaches to Language Planning and Policy Research 67 7 Exploring Language Problems through Q‐Sorting 69Joseph Lo Bianco 8 Ethnography in Language Planning and Policy Research 81Teresa L. McCarty 9 Classroom Discourse Analysis as a Lens on Language‐in‐Education Policy Processes 94Marilyn Martin‐Jones 10 Applying Corpus Linguistics to Language Policy 107Shannon Fitzsimmons‐Doolan 11 The Economics of Language Policy: An Introduction to Evaluation Work 118François Grin and François Vaillancourt 12 Analyzing Language Policies in New Media 130Helen Kelly‐Holmes 13 Historical‐Structural Analysis 140James W. Tollefson 14 Interpretive Policy Analysis for Language Policy 152Sarah Catherine K. Moore and Terrence G. Wiley 15 Intertextuality and Language Policy 166David Cassels Johnson 16 Mapping Language Ideologies 181Adnan Ajsic and Mary McGroarty 17 Investigating Relationships between Language Attitudes and Policy Issues 193Åsa Palviainen and Ari Huhta 18 Using Census Data and Demography in Policy Analysis 205Minglang Zhou 19 Making Policy Connections across Scales Using Nexus Analysis 217Francis M. Hult Public Engagement and the LPP Scholar 233 Appendix A Interacting with Schools and Communities 235Rebecca Freeman Field Appendix B Participating in Policy Debates about Language 240John R. Rickford Appendix C Interacting with Politicians and Policymakers 244Lava D. Awasthi Appendix D Managing Media Appearances 248Kendall A. King Index 253
£78.26
John Wiley and Sons Ltd Research Methods in Language Policy and Planning
Book SynopsisThis is the first volume exclusively devoted to research methods in language policy and planning (LPP). Each chapter is written by a leading language policy expert and provides a how-to guide to planning studies as well as gathering and analyzing data Covers a broad range of methods, making it easily accessible to and useful for transdisciplinary researchers working with language policy in any capacity Will serve as both a foundational methods text for graduate students and novice researchers, and a useful methodological reference for experienced LPP researchers Includes a series of guidelines for public engagement to assist scholars as they endeavor to incorporate their work into the public policy process Trade Review"[T]he book is a thoroughly enjoyable whistle-stop tour of research methods, highly readable and accessible at a glance. The suggestions from experts on research methods, data collection, potential research questions and literature dissemination will be highly valued by post-graduate or doctoral research students. The methodological rigor and topical richness will make this book appeal to LPP researchers, (critical) discourse analysts, applied linguists and scholars in bilingual/multilingual education research." - Wenge Chen, International Journal of Bilingual Education and Bilingualism, 2016Table of ContentsNotes on Contributors vii Foreword xiiThomas Ricento 1 Introduction: The Practice of Language Policy Research 1Francis M. Hult and David Cassels Johnson Part I Fundamental Considerations 7 2 Selecting Appropriate Research Methods in LPP Research: Methodological Rich Points 9Nancy H. Hornberger 3 Researcher Positionality 21Angel M.Y. Lin 4 Ethical Considerations in Language Policy Research 33Suresh Canagarajah and Phiona Stanley 5 Language Policy and Political Theory 45Stephen May 6 Language and Law 56Dimitry Kochenov and Fernand de Varennes Part II Methodological Approaches to Language Planning and Policy Research 67 7 Exploring Language Problems through Q‐Sorting 69Joseph Lo Bianco 8 Ethnography in Language Planning and Policy Research 81Teresa L. McCarty 9 Classroom Discourse Analysis as a Lens on Language‐in‐Education Policy Processes 94Marilyn Martin‐Jones 10 Applying Corpus Linguistics to Language Policy 107Shannon Fitzsimmons‐Doolan 11 The Economics of Language Policy: An Introduction to Evaluation Work 118François Grin and François Vaillancourt 12 Analyzing Language Policies in New Media 130Helen Kelly‐Holmes 13 Historical‐Structural Analysis 140James W. Tollefson 14 Interpretive Policy Analysis for Language Policy 152Sarah Catherine K. Moore and Terrence G. Wiley 15 Intertextuality and Language Policy 166David Cassels Johnson 16 Mapping Language Ideologies 181Adnan Ajsic and Mary McGroarty 17 Investigating Relationships between Language Attitudes and Policy Issues 193Åsa Palviainen and Ari Huhta 18 Using Census Data and Demography in Policy Analysis 205Minglang Zhou 19 Making Policy Connections across Scales Using Nexus Analysis 217Francis M. Hult Public Engagement and the LPP Scholar 233 Appendix A Interacting with Schools and Communities 235Rebecca Freeman Field Appendix B Participating in Policy Debates about Language 240John R. Rickford Appendix C Interacting with Politicians and Policymakers 244Lava D. Awasthi Appendix D Managing Media Appearances 248Kendall A. King Index 253
£40.80
John Wiley and Sons Ltd The Handbook of Media Audiences
Book SynopsisAs broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.Trade Review“This book offers helpful background readings for media research courses. Summing up: recommended.”-ChoiceTable of ContentsNotes on Contributors viii Series Editor's Preface xiv Acknowledgments xv Introduction 1 Virginia Nightingale Part I Being Audiences 17 1 Readers as Audiences 19 Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger 2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound 41 Jackie Cook 3 Viewing 62 Shawn Shimpach 4 Search and Social Media 86 Virginia Nightingale 5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy 109 Joshua Green and Henry Jenkins 6 Going Mobile 128 Gerard Goggin Part II Theorizing Audiences 147 7 Audiences and Publics, Media and Public Spheres 149 Richard Butsch 8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers 169 Sonia Livingstone and Peter Lunt 9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation 190 Nico Carpentier 10 The Necessary Future of the Audience … and How to Research It 213 Nick Couldry 11 Reception 230 Cornel Sandvoss 12 Affect Theory and Audience 251 Anna Gibbs Part III Researching Audiences 267 13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency 269 Adam Arvidsson 14 Ratings and Audience Measurement 286 Philip M. Napoli 15 Quantitative Audience Research: Embracing the Poor Relation 302 David Deacon and Emily Keightley 16 Media Effects in Context 320 Brian O’Neill 17 Cultivation Analysis and Media Violence 340 Andy Ruddock 18 Creative and Visual Methods in Audience Research 360 Fatimah Awan and David Gauntlett 19 Locating Media Ethnography 380 Patrick D. Murphy Part IV Doing Audience Research 403 20 Children’s Media Cultures in Comparative Perspective 405 Sonia Livingstone and Kirsten Drotner 21 Fan Cultures and Fan Communities 425 Kristina Busse and Jonathan Gray 22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences 444 Mirca Madianou 23 Participatory Vision: Watching Movies with Yolngu 459 Jennifer Deger 24 The Audience Is the Show 472 Annette Hill 25 Seeking the Audience for News: Response, News Talk, and Everyday Practices 489 S. Elizabeth Bird 26 Sport and Its Audiences 509 David Rowe Index 527
£36.05
John Wiley and Sons Ltd Clinical Communication in Medicine
Book SynopsisHighly Commended at the British Medical Association Book Awards 2016 Clinical Communication in Medicine brings together the theories, models and evidence that underpin effective healthcare communication in one accessible volume.Trade Review"From being proactive to skills that come into play when handling emergencies, Clinical Communication in Medicine discusses all kinds of scenarios and options, contrasting different coping strategies and approaches, and should be required reading for any medical student." (California Bookwatch, 2016)"The result is a scholarly yet accessible blend of history, social science, and medical and psychological insights recommended for anyone working in a clinical medical setting." (Donovan's Literary Services 2016)Table of ContentsContributors viii Foreword xi 1 Introduction 1 Jane Kidd Part 1: The doctor‐patient relationship Section lead editor: Lorraine M. Noble 2 Introduction to the Doctor–Patient Relationship 5 Lorraine M. Noble 3 History of the Doctor–Patient Relationship 6 Annie Cushing 4 Models of the Doctor–Patient Consultation 21 Alexia Papageorgiou 5 What Is Effective Doctor–Patient Communication? Review of the Evidence 30 Gregory Makoul and Sandra van Dulmen 6 Patient‐Centredness 40 Rosie Illingworth 7 The Impact of Training 49 John Skelton 8 The Future of the Doctor–Patient Relationship 57 Lorraine M. Noble Part 2: Components of Communication Section lead editor: Alexia Papageorgiou Part 2A: Core Tasks in Clinical Communication 9 Overview of Core Tasks in Clinical Communication 69 Jonathan Silverman 10 Relationship Building 72 Jonathan Silverman 11 Information Gathering and Clinical Reasoning 76 Jonathan Silverman 12 Information Sharing and Shared Decision Making 81 Jonathan Silverman Copyrighted Material 13 Communicating about Risk and Uncertainty 87 Katherine Joekes 14 Responding to Emotions 91 Theano V. Kalavana 15 Breaking Bad News 98 Rob Lane 16 Facilitating Behaviour Change through Motivational Interviewing 104 Eva Doherty 17 Responding to Medical Error and Complaints 108 Lucy Ambrose and Lindsey Pope Part 2B: Diversity Issues in Clinical Communication and Cultural Diversity 18 Overview of Diversity Issues in Clinical Communication 117 Costas S. Constantinou 19 Diversity Issues in Clinical Communication 119 Margot Turner and Nisha Dogra 20 The Family Consultation 127 Xavier Coll 21 Consulting with Children and Young People 131 Xavier Coll 22 The Older Patient 138 Andrew Tarbuck 23 End of Life Issues 147 Vinnie Nambisan and Jennifer Balls 24 Mental Health Matters 151 Jonathan Wilson Part 2C: Interprofessional Communication 25 Interprofessional Communication and Its Challenges 159 Susanne Lindqvist Part 3: Learning Teaching and Assessment Section lead editor: Jo Brown 26 Introduction to Learning Teaching and Assessment 171 Jo Brown 27 The History of Clinical Communication Teaching 172 Victoria Bates Jonathan Reinarz and Connie Wiskin Part 3A: Models of Learning 28 Behaviourism as a Way of Learning 181 Jo Brown 29 Situated and Work‐Based Learning 186 Jo Brown 30 Experiential Learning 193 Jan van Dalen 31 Transformative Learning and High‐Fidelity Simulation 200 Wesley Scott‐Smith 32 Reflective Practice 206 Sally Quilligan 33 Models of Feedback 211 Catherine J. Williamson Jill Dales and John Spencer Part 3B: The Assessment of Communication 34 Introduction to Assessment in Communication 221 Jane Kidd 35 Assessing Performance 233 Connie Wiskin and Janet Lefroy 36 Workplace‐Based Assessment 241 Jane Kidd and Janet Lefroy Part 4: Afterword 37 Afterword 251 Jo Brown Lorraine M. Noble Alexia Papageorgiou and Jane Kidd Index 252
£37.95
John Wiley and Sons Ltd The Handbook of Political Economy of
Book SynopsisOver the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies. The Handbook of Political Economy of Communication combines authoritative overviews of core ideas with new case study materials and the best of contemporary theorization and research.Table of ContentsAbout the Editors viii Notes on Contributors ix Series Editor’s Preface xvi Acknowledgments xvii Introduction: The Political Economy of Communications: Core Concerns and Issues 1 Janet Wasko, Graham Murdock, and Helena Sousa Part I Legacies and Debates 11 1 Political Economies as Moral Economies: Commodities, Gifts, and Public Goods 13 Graham Murdock 2 The Political Economy of Communication Revisited 41 Nicholas Garnham 3 Markets in Theory and Markets in Television 62 Eileen R. Meehan and Paul J. Torre 4 Theorizing the Cultural Industries: Persistent Specificities and Reconsiderations 83 Bernard Miège (translation by Chloé Salles) 5 Communication Economy Paths: A Latin American Approach 109 Martín Becerra and Guillermo Mastrini Part II Modalities of Power: Ownership, Advertising, Government 127 6 The Media Amid Enterprises, the Public, and the State: New Challenges for Research 129 Giuseppe Richeri 7 Media Ownership, Concentration, and Control: The Evolution of Debate 140 John D. H. Downing 8 Maximizing Value: Economic and Cultural Synergies 169 Nathan Vaughan 9 Economy, Ideology, and Advertising 187 Roque Faraone 10 Branding and Culture 206 John Sinclair 11 Liberal Fictions: The Public–Private Dichotomy in Media Policy 226 Andrew Calabrese and Colleen Mihal 12 The Militarization of US Communications 264 Dan Schiller 13 Journalism Regulation: State Power and Professional Autonomy 283 Helena Sousa and Joaquim Fidalgo Part III Conditions of Creativity: Industries, Production, Labor 305 14 The Death of Hollywood: Exaggeration or Reality? 307 Janet Wasko 15 The Political Economy of the Recorded Music Industry: Redefinitions and New Trajectories in the Digital Age 331 André Sirois and Janet Wasko 16 The Political Economy of Labor 358 Vincent Mosco 17 Toward a Political Economy of Labor in the Media Industries 381 David Hesmondhalgh and Sarah Baker Part IV Dynamics of Consumption: Choice, Mobilization, Control 401 18 From the “Work of Consumption” to the “Work of Prosumers”: New Scenarios, Problems, and Risks 403 Giovanni Cesareo 19 The Political Economy of Audiences 415 Daniel Biltereyst and Philippe Meers 20 The Political Economy of Personal Information 436 Oscar H. Gandy, Jr. 21 The Political Economy of Political Ignorance 458 Sophia Kaitatzi-Whitlock Part V Emerging Issues and Directions 483 22 Media and Communication Studies Going Global 485 Jan Ekecrantz 23 New International Debates on Culture, Information, and Communication 501 Armand Mattelart (translation by Liz Libbrecht) 24 Global Capitalism, Temporality, and the Political Economy of Communication 521 Wayne Hope 25 Global Media Capital and Local Media Policy 541 Michael Curtin 26 The Challenge of China: Contribution to a Transcultural Political Economy of Communication for the Twenty-First Century 558 Yuezhi Zhao Name Index 583 Subject Index 596
£34.15
John Wiley and Sons Ltd The International Encyclopedia of Organizational
Book SynopsisThe International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspTable of ContentsVolume I The International Communication Association ix About the Editors xi Contributors xiii Alphabetical List of Entries xxiii Thematic List of Entries xxvii Introduction xxxi Organizational Communication A–C 1 Volume II Organizational Communication D–I 631 Volume III Organizational Communication J–Q 1397 Volume IV Organizational Communication R–Z 2031 Index 2563
£564.30
John Wiley and Sons Ltd The Handbook of Communication Engagement
Book SynopsisA comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The HandTable of ContentsNotes on Contributors xi 1. Engagement as Communication: Pathways, Possibilities, and Future Directions 1Kim A. Johnston and Maureen Taylor Part I Theoretical Foundations and Guiding Philosophies of Engagement 17 2. Toward a Theory of Social Engagement 19Kim A. Johnston 3. How Fully Functioning Is Communication Engagement If Society Does Not Benefit? 33Robert L. Heath 4. Philosophy and Ethics of Engagement 49Petra Theunissen 5. Dialogic Engagement 61Anne Lane and Michael L. Kent 6. Modeling Antecedents of User Engagement 73Heather L. O’Brien and Jocelyn McKay Part II Engaged Organizations 89 7. Toward a Cultural Ecology of Engagement 91James Everett 8. Reconceptualizing Public Relations in an Engaged Society 103Maureen Taylor 9. The Missing Half of Communication and Engagement: Listening 115Jim Macnamara 10. Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop 133Bree Hurst and Øyvind Ihlen 11. Engaging Shareholder Activists: Antecedents, Processes, and Outcomes 149Nur Uysal 12. Episodic and Relational Community Engagement: Implications for Social Impact and Social License 169Kim A. Johnston, Anne B. Lane, Bree Hurst, and Amanda Beatson 13. Engagement in Conflict: Research and Practice 187Tyler R. Harrison and Jessica Wendorf Muhamad 14. Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement 205Mats Heide and Charlotte Simonsson 15. Conceptualizing Strategic Engagement: A Stakeholder Perspective 221Aimei Yang Part III Engaged Networks and Communities 231 16. Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities 233Marya L. Doerfel 17. Media Engagement in Networked Environments: An Ecological Perspective 253Mohammad Yousuf 18. Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement 269W. Timothy Coombs and Sherry J. Holladay 19. The Outcomes of Engagement in Activism Networks: A Co-creational Approach 285Adam J. Saffer 20. Designing for Viable Futures: Community Engagement as Social Innovation 301Marianella Chamorro-Koc and Glenda Amayo Caldwell Part IV Towards an Engaged World 311 21. Global Engagement: Culture and Communication Insights From Public Diplomacy 313R. S. Zaharna 22. Public Diplomacy as Co-constructed Discourses of Engagement 331Alina Dolea 23. Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment 347Sarab Kochhar 24. Habits of the Heart and Mind: Engagement in Civil Society and International Development 357Amanda K. Kennedy and Erich J. Sommerfeldt 25. Political Engagement, Communication, and Democracy: Lessons from Brexit 371Ian Somerville 26. Deliberative Engagement and Wicked Problems: From Good Intentions to Practical Action 383Paul Willis, Ralph Tench, and David Devins 27. “Changing Worlds” Through Intentional Dialogic Engagements 397Kerrie Mackey-Smith and Grant Banfield Part V Digital Influences on Engagement 409 28. From Advertising to Engagement 411Edward C. Malthouse and Bobby J. Calder 29. Emotional Engagement in a New Marketing Communication Environment 421Sylvia Chan-Olmsted and Lisa-Charlotte Wolter 30. Virtual Engagement: A Theoretical Framework of Affordances, Networks, and Communication 439Lisa V. Chewning 31. Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes 453Wolfgang Weitzl and Sabine Einwiller 32. Consumer Engagement in Social Media in China 475Yi-Ru Regina Chen 33. The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities 491Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem 34. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses 505Ruth Avidar 35. New Media Challenges to the Theory and Practice of Communication Engagement 515Greg Hearn, Caroline Wilson-Barnao, and Natalie Collie Part VI Future Challenges for Engagement as Theory and Practice 529 36. Negative Engagement 531Matias Lievonen, Vilma Luoma-aho, and Jana Bowden 37. Critical Perspectives of Engagement 549Magda Pieczka Index 569
£157.45
John Wiley and Sons Ltd Communication in Times of Trouble
Book SynopsisPresents the best practices of crisis communication and emergency risk communication This book covers crisis communication strategies and focuses on practical applications for effective management. It includes an extensive discussion of best practices in pre-crisis, crisis and post crisis stages. The book pays special attention to the needs of meeting the needs of diverse audiences and communicating in a responsive and responsible way. The principles are appropriate for many kinds of events including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics as well as industrial accidents, toxic spills, transportation disasters, fires and intentional events. In the first chapter, Communication in Times of Trouble introduces the concept of best practices and establishes their relevance for crisis communication and emergency risk communication. A chapter is dedicated to each of the ten best practices. In each chapter, the best practice is described, examples of successfulTable of ContentsAcknowledgements ix 1 Introduction 1 What Is a Crisis? 2 What Do We Mean by Crisis Communication? 4 What Distinguishes Crisis Communication? 7 What Are Best Practices? 7 Summary 9 References 10 2 Process Approach: Take a Process Approach to Crisis Communication 11 What Do We Mean by “Communication Is a Process”? 12 What Does a Process Approach Mean for Crisis? 12 What Is a Crisis Life Cycle? 14 How Can These Stages Be Used by Crisis Communicators? 16 Why Should Communicators Participate in the Policy Formation Process? 17 Summary 19 References 20 3 Preevent Planning: Engage in Preevent Planning for Crisis Communication 21 What Does Planning Involve? 21 What Is Crisis Communication Planning? 23 How Is a Plan Created? 24 How Is Risk Assessed? 25 What Is Included in a Crisis Plan? 26 Standard Elements of a Crisis Communication Plan 28 Implementing a Crisis Plan 29 Summary 30 References 31 4 Partnerships: Form Stakeholder Partnerships With Publics 33 Why Do Crisis Leaders Sometimes Avoid Communicating With Their Publics? 33 How Are Relationships With Publics Established? 34 What Is Dialog? 35 Why Do Some Agencies and Organizations Fail to Establish Dialog? 36 How Does Dialog Produce Partnerships With Publics? 37 Are There Times When Dialog Should Be Avoided? 38 What Roles Can Publics Play in Their Partnerships With Organizations and Agencies? 39 Summary 41 References 42 5 Public Concern: Listen to and Acknowledge Concerns of Publics 45 How Do Publics Respond to Risks? 46 What Communication Challenges Do Hazards Create? 46 What Communication Challenges Does Outrage Create? 49 How Should Agencies and Organizations Acknowledge the Concerns of Publics? 50 How Do Organizations and Agencies Anticipate Which Issues Are Likely to Produce Public Outrage? 51 How Can Organizations Communicate to Prevent and Manage Outrage? 52 Summary 54 References 55 6 Honesty: Communication With Honesty, Frankness, and Openness 57 Why Is It So Important to Be Honest? 58 What Does It Really Mean to Be Honest? 60 What Are Some Challenges to Being Honest During a Crisis? 62 How Is Openness Achieved During a Crisis? 64 Summary 66 References 67 7 Collaboration: Collaborate and Coordinate With Credible Sources 69 Who Are the Credible Partners for an Organization? 70 What Do Collaboration and Coordination Mean? 72 Why Are Collaboration and Coordination So Important? 75 How Can an Organization Create Collaboration and Coordination? 76 It Is Possible to Coordinate and Cooperate With Hostile Groups? 76 Summary 77 References 78 8 Media Access: Meet the Needs of the Media and Remain Accessible 79 Why Is Media Access Important? 80 What Does Accessibility Mean? 82 How Does an Organization Maintain Accessibility? 83 What Happens If Organizations Are Not Open During a Crisis? 85 Will the Media Tell a Negative Story Regardless of the Facts? 86 Summary 86 References 87 9 Compassion: Communicate With Compassion 89 What Is a Compassionate Response to Crisis? 90 Who Is the Best Organizational Spokesperson for Expressing Compassion? 92 When Is Expressing Compassion Most Important? 93 Should an Organization Express Compassion If Blame Is Uncertain? 94 How Should an Organization Express Compassion If Blame Is Certain? 94 How Should Spokespersons Express Compassion Through Social Media? 95 What Role Does Culture Play in the Expression of Compassion? 96 Summary 97 References 98 10 Uncertainty: Accept Uncertainty and Ambiguity 101 What Causes Uncertainty for Publics? 101 How Do Publics Respond to Uncertainty? 103 What Kind of Information Do Publics Seek to Reduce Their Uncertainty? 104 How Can Organizations Avoid Overreassuring Their Publics? 105 What Are Some Other Ways to Manage Uncertainty? 106 What Are the Ethical Standards for Managing Uncertainty? 108 Summary 110 References 111 11 Empowerment: Communicate Messages of Empowerment 113 How Can Messages Empower Publics? 113 What Are the Components of an Empowering Message? 114 How Can Risk and Crisis Communicators Help Their Publics Internalize the Risk? 114 How Should Messages Be Distributed to Publics? 116 How Much Explanation of the Crisis Is Necessary? 117 How Should Recommendations for Self‐Protective Actions Be Communicated? 118 What If Publics Are Given Competing Recommendations for Empowerment? 120 What Is the Role of Empowering Messages Outside the Acute Phase of Crisis? 121 Summary 122 References 123 12 Conclusion: Implementing the Best Practices 125 Are Crises Really Occurring More Often and Are They Getting Worse? 126 How Can an Organization Repair Its Damaged Image? 128 Are There Ever Positive Outcomes to a Crisis? 130 What Are the Challenges to Implementing the Best Practices? 132 How Can the Best Practices Approach to a Crisis Be Used? 133 Summary 134 References 135 Index 137
£35.10
John Wiley and Sons Ltd The Handbook of Organizational Rhetoric and
Book SynopsisA one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoricas well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on toTable of ContentsList of Figures ix List of Tables and Boxes xi Notes on Contributors xiii Preface xxi Part I Introduction 1 1. Introduction: Organizational Rhetoric 3Øyvind Ihlen and Robert L. Heath Part II Field Overviews: Foundations and Macro]Contexts 15 2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17Charles Conrad and George Cheney 3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33Charles Conrad and George Cheney 4. Public Relations and Rhetoric: Conflict and Concurrence 51Robert L. Heath and Øyvind Ihlen 5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67Simon Møberg Torp and Lars Pynt Andersen 6. Rhetorical Analysis in Management and Organizational Research, 2007–2017 81Larry D. Browning and E. Johanna Hartelius 7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95John A.A. Sillince and Benjamin D. Golant Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111 8. Identification: Connection and Division in Organizational Rhetoric and Communication 113Robert L. Heath, George Cheney, and Øyvind Ihlen 9. Deploying the Topics 127Greg Leichty 10. The Truth About Ideographs: Progress Toward Understanding and Critique 143Josh Boyd 11. Myths that Work: Toward a Mythology of Organizations and Organizing 155Graham Sewell 12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169Charles Marsh 13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185Keith M. Hearit 14. Ethos and its Constitutive Role in Organizational Rhetoric 201James S. Baumlin and Peter L. Scisco 15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler 16. Rhetorical Figures: The Case of Advertising 229Bruce A. Huhmann 17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245Damion Waymer 18. Synecdoche: Another Ubiquitous and Everyday Trope 257Peter M. Hamilton Part IV Processes: Challenges and Strategies 269 19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry’s Rope]A]Dope 271Ashli Q. Stokes 20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287Elisabeth Hoff]Clausen 21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301Scott Davidson 22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315Michael L. Kent and Maureen Taylor 23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329Ford Shanahan, Alison Vogelaar, and Peter Seele 24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345Pete M. Smudde and Jeffrey L. Courtright 25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359Jens E. Kjeldsen 26. Conceptualizing Audience in the Communication Process 373Heidi Hatfield Edwards Part V Areas: Contextual Applications and Challenges 383 27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385Robert L. Heath 28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401Amy O’Connor and Øyvind Ihlen 29. Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417Michael J. Palenchar and Laura L. Lemon 30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429W. Timothy Coombs 31. Organizing for Advocacy: Activist Organizational Rhetoric 439Michael F. Smith and Denise P. Ferguson Part VI Conclusions: From Origins, to Now, and Beyond 453 32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric’s Revival 455George Cheney and Charles Conrad 33. New Vistas in Organizational Rhetoric 471Rebecca J. Meisenbach 34. Conclusions and Take Away Points 485Robert L. Heath and Øyvind Ihlen Name Index Subject Index
£135.80
John Wiley & Sons Inc Fundamentals of Data Communication Networks
Book SynopsisWhat every electrical engineering student and technical professional needs to know about data exchange across networks While most electrical engineering students learn how the individual components that make up data communication technologies work, they rarely learn how the parts work together in complete data communication networks. In part, this is due to the fact that until now there have been no texts on data communication networking written for undergraduate electrical engineering students. Based on the author's years of classroom experience, Fundamentals of Data Communication Networks fills that gap in the pedagogical literature, providing readers with a much-needed overview of all relevant aspects of data communication networking, addressed from the perspective of the various technologies involved. The demand for information exchange in networks continues to grow at a staggering rate, and that demand will continue to mount exponentially as the number of interconnected IoT-enaTable of ContentsPreface xv Acknowledgments xix 1 Overview of Data Communication Networks 1 1.1 Introduction 1 1.2 Data Communication Network Model 1 1.3 Classification of Data Communication Networks 3 1.3.1 Transmission Method 3 1.3.2 Data Flow Direction 3 1.3.3 Network Topology 4 1.3.4 Geographical Coverage 7 1.3.5 Transmission Medium 8 1.3.6 Data Transfer Technique 8 1.3.7 Network Access Technique 9 1.3.8 Media Sharing Technique 9 1.4 Data Network Architecture 11 1.4.1 The OSI Protocol Reference Model 11 1.4.2 The Internet Architecture 12 1.5 Summary 14 2 Physical Layer 17 2.1 Introduction 17 2.2 Classification of Signals 17 2.3 Periodic Signals 18 2.4 Fourier Analysis of Periodic Signals 18 2.4.1 Reconstructing a Function from its Fourier Series 20 2.4.2 Fourier Analysis of Even and Odd Functions 21 2.4.3 Parseval’sTheorem 22 2.4.4 Complex Form of Fourier Series 23 2.5 Fourier Transform of Nonperiodic Signals 23 2.6 Filters 24 2.7 Line Coding 26 2.8 Modulation 28 2.8.1 Trigonometric Refresher Course 30 2.8.2 Amplitude Modulation 31 2.8.2.1 Overmodulation and Distortion 34 2.8.2.2 Single-Sideband Suppressed-Carrier Amplitude Modulation 34 2.8.3 Frequency Modulation 36 2.8.4 Phase Modulation 38 2.9 SamplingTheorem 38 2.9.1 Analyzing Impulse Train Sampling 39 2.9.2 Reconstruction of the Continuous-Time Signal 40 2.9.3 Statement of the SamplingTheorem 42 2.9.4 Proof of the SamplingTheorem 42 2.10 Analog-to-Digital Conversion: From PAM to PCM 44 2.10.1 Pulse Code Modulation 44 2.10.2 Quantization Noise 45 2.11 Basic DigitalModulation Schemes 46 2.11.1 Amplitude-Shift Keying 46 2.11.2 Frequency-Shift Keying 47 2.11.3 Phase-Shift Keying 48 2.12 Media Sharing Schemes 50 2.12.1 Frequency Division Multiplexing 50 2.12.1.1 Wavelength Division Multiplexing 52 2.12.2 Time Division Multiplexing 52 2.12.2.1 Synchronous Versus Asynchronous TDM 52 2.13 Modems 54 2.14 Transmission Media 54 2.14.1 Twisted Pair 55 2.14.2 Coaxial Cable 55 2.14.3 Optical Fiber 56 2.14.3.1 Fiber Modes 58 2.14.4 Wireless Medium 59 2.15 Channel Impairments 61 2.15.1 Attenuation 61 2.15.2 Noise 61 2.15.2.1 Concept of Decibel 63 2.15.2.2 Signal-to-Noise Ratio 64 2.15.3 Distortion 65 2.15.4 Equalization 66 2.16 Summary 68 3 Data Link Layer Protocols 73 3.1 Introduction 73 3.2 Framing 73 3.3 Bit Stuffing 74 3.4 Flow Control 74 3.4.1 The Stop-and-Wait Protocol 75 3.4.2 The SlidingWindow Flow Control 75 3.5 Error Detection 76 3.5.1 Parity Checking 76 3.5.2 Two-Dimensional Parity 77 3.5.3 Cyclic Redundancy Checking 78 3.6 Error Control Protocols 80 3.6.1 Stop-and-Wait ARQ 81 3.6.2 Go-Back-N ARQ 81 3.6.3 Selective Repeat ARQ 82 3.7 Data Link Control Protocols 82 3.7.1 High-level Data Link Control 83 3.7.1.1 HDLC Frame Format 84 3.7.1.2 Control Field Format 85 3.7.2 Point-to-Point Protocol 86 3.7.2.1 PPP Components 87 3.7.2.2 PPP Frame Format 87 3.7.2.3 PPP Link Control 88 3.8 Summary 89 4 Multiple Access Schemes 91 4.1 Introduction 91 4.2 Multiplexing Schemes Revisited 92 4.2.1 FDM 93 4.2.2 TDM 93 4.2.3 CDM 93 4.3 Orthogonal Access Schemes 93 4.3.1 FDMA 94 4.3.2 TDMA 94 4.3.3 CDMA 95 4.4 Controlled Access Schemes 96 4.4.1 Centralized Polling 96 4.4.2 Token Passing 96 4.4.3 Service Policies 96 4.5 Random Access Schemes 97 4.5.1 Aloha System 97 4.5.2 Slotted Aloha 98 4.5.3 CSMA 98 4.5.4 CSMA/CD 99 4.5.4.1 Why Listen While Transmitting in CSMA/CD 100 4.5.5 CSMA/CA 102 4.6 Summary 102 5 Local Area Networks 105 5.1 Introduction 105 5.2 Ethernet 105 5.2.1 Ethernet Frame Structure 106 5.2.2 IEEE 802.3 LAN Types 107 5.2.3 Ethernet Topologies 108 5.2.4 LAN Switching 110 5.2.5 Classification of Ethernet Switching 111 5.2.6 Frame Forwarding Methods 112 5.2.6.1 Store-and-Forward Switching 112 5.2.6.2 Cut-Through Switching 113 5.2.6.3 Fragment-Free Switching 113 5.2.7 Highest Layer used for Forwarding 113 5.2.7.1 Layer 2 Switching 114 5.2.7.2 Layer 3 Switching 114 5.2.7.3 Layer 4 Switching 115 5.3 Virtual LANs 115 5.3.1 Advantages of VLANs 115 5.3.2 Types of VLANs 117 5.3.2.1 Port-Based VLAN 117 5.3.2.2 MAC Address-Based VLAN 118 5.3.2.3 Protocol-Based VLANs 119 5.3.3 VLAN Tagging 120 5.3.4 Comments 121 5.4 Gigabit Ethernet 122 5.4.1 Frame Bursting 123 5.5 Wireless LANs 123 5.5.1 IEEE 802.11bWLAN 125 5.5.2 IEEE 802.11aWLAN 125 5.5.3 IEEE 802.11gWLAN 125 5.5.4 Architecture of the IEEE 802.11WLAN 126 5.5.5 Ad Hoc Mode Deployment 126 5.5.6 Infrastructure Mode Deployment 126 5.5.7 IEEE 802.11WLAN Timers 127 5.5.8 IEEE 802.11WLAN Operation 127 5.5.9 DCF Mechanism 128 5.5.10 PCF Mechanism 128 5.5.11 Range and Data Rate Comparison in the PCF Environment 129 5.6 Token Ring Network 129 5.6.1 Token Frame Fields 130 5.6.2 Token-Passing Access Method 130 5.6.3 Data/Command Frame Fields 131 5.6.4 Token Access Priority 132 5.6.5 Logical and Physical Implementation 133 5.7 Summary 134 6 Network Layer Part I – IP Addressing 137 6.1 Introduction 137 6.2 IP Address 137 6.3 Maximum Transmission Unit 139 6.4 IP Version 4 Addressing 140 6.4.1 Class A IPv4 Addresses 141 6.4.2 Class B IPv4 Addresses 141 6.4.3 Class C IPv4 Addresses 142 6.4.4 Class D IPv4 Addresses 142 6.4.5 Class E IPv4 Addresses 142 6.5 IP Subnetting 143 6.6 Variable Length Subnet Mask Networks 145 6.7 IP Quality of Service 147 6.8 Operation of the Explicit Congestion Notification 149 6.9 Address Resolution Protocol 149 6.9.1 Source and Sink in Same LAN 150 6.9.2 Source and Sink in Different LANs: Proxy ARP 150 6.9.3 Source and Sink in Different Remote LANs 151 6.10 Dealing with Shortage of IPv4 Addresses 152 6.10.1 Private Internets 152 6.10.2 Network Address Translation 153 6.10.3 Classless Inter-Domain Routing 153 6.11 IPv6 154 6.11.1 IPv6 Header 156 6.11.2 Concept of Flexible Addressing in IPv6 157 6.12 Summary 157 7 Network Layer Part II – Routing 159 7.1 Introduction 159 7.2 Routing Principle 159 7.3 Routing Algorithms 159 7.4 Static Versus Dynamic Routing 160 7.5 Link-State Versus Distance–Vector Routing 160 7.6 Flat Versus Hierarchical Routing 161 7.7 Host-Based Versus Router-Intelligent Routing 161 7.8 Centralized Versus Distributed Routing 162 7.9 Routing Metrics 162 7.9.1 Path Length 163 7.9.2 Reliability 163 7.9.3 Delay 163 7.9.4 Bandwidth 163 7.9.5 Load 164 7.9.6 Communication Cost 164 7.10 Flooding Algorithm 164 7.11 Distance–Vector Routing Algorithms 164 7.12 Link-State Routing Algorithms 165 7.13 Routing Protocols 166 7.14 Routing Information Protocol 168 7.15 Routing Information Protocol Version 2 168 7.16 Open Shortest Path First Protocol 169 7.16.1 OSPF Routing Hierarchy 169 7.16.2 OSPF Routers 169 7.16.3 OSPF Routing 170 7.16.4 Maintaining the Topological Database 171 7.17 Advantages of OSPF Over RIP 172 7.18 The Dijkstra’s Algorithm 172 7.19 Multicast Routing 176 7.20 Types of Multicast Systems 177 7.21 Host-Router Signaling 177 7.22 Multicast Routing Protocols 178 7.22.1 Opt-In Protocols 179 7.22.2 Opt-Out Protocols 180 7.22.3 Source-Based Tree Protocols 180 7.22.4 Shared Tree Protocols 180 7.23 Multicast Forwarding 181 7.24 Summary 183 8 Transport Layer – TCP and UDP 187 8.1 Introduction 187 8.2 TCP Basics 189 8.2.1 TCP Ports 189 8.2.2 TCP Sockets 190 8.2.3 TCP Segment Format 191 8.3 How TCPWorks 193 8.3.1 TCP Connection Establishment 193 8.3.2 TCP Connection Release 194 8.3.3 TCP Connection Management 195 8.4 TCP Flow Control 196 8.4.1 Slow Start 198 8.4.2 Congestion Avoidance 200 8.4.3 Fast Retransmit 201 8.4.4 Fast Recovery 202 8.5 TCP and Explicit Congestion Notification 203 8.6 The SYN Flood DoS Attach 205 8.7 UDP 206 8.8 Summary 208 9 Transport Layer – SCTP and DCCP 209 9.1 Introduction 209 9.2 Stream Control Transmission Protocol 209 9.2.1 Motivation for a New Transport Protocol 210 9.2.2 Illustration of the HOL Blocking 211 9.2.3 Summary of Features of SCTP 211 9.2.4 SCTP Packet 212 9.2.5 SCTP Header 212 9.2.6 Association Establishment 213 9.2.7 Four-Way Handshake and the SYN Flood DoS Attach 214 9.2.8 Multihoming 214 9.2.9 Multistreaming 216 9.2.10 SCTP Graceful Shutdown Feature 217 9.2.11 Selective Acknowledgments 218 9.3 Datagram Congestion Control Protocol 218 9.3.1 DCCP Packet Structure 219 9.3.2 DCCP Connection 221 9.3.3 DCCP Congestion Management 223 9.3.3.1 CCID 2–TCP-Like Congestion Control 224 9.3.3.2 CCID 3–TCP Friendly Rate Control 224 9.4 Summary 225 10 Application Layer Services 229 10.1 Introduction 229 10.2 Dynamic Host Configuration Protocol 230 10.2.1 DHCP Basics 230 10.2.2 Discovery Phase 231 10.2.3 Offer Phase 231 10.2.4 Request Phase 231 10.2.5 Acknowledgment Phase 232 10.2.6 Example of Configuration Process Timeline 232 10.2.7 Address Lease Time 232 10.2.8 Static Addresses 233 10.3 Domain Name System 233 10.3.1 Structure of the DNS 234 10.3.2 DNS Queries 236 10.3.3 Name-to-Address Resolution Process 237 10.3.4 DNS Zones 238 10.3.5 DNS Zone Updates 239 10.3.5.1 Full Zone Transfer 239 10.3.5.2 Incremental Zone Transfer 239 10.3.5.3 Notify 240 10.3.6 Dynamic Update 240 10.3.7 Root Servers 241 10.4 Summary 241 11 Introduction to Mobile Communication Networks 243 11.1 Introduction 243 11.2 Radio Communication Basics 243 11.3 Model of Radio Communication System 244 11.4 RadioWave Propagation 246 11.4.1 Free-Space Propagation 246 11.4.2 Reflection 247 11.4.3 Diffraction 248 11.4.4 Scattering 249 11.5 Multipath Fading 250 11.6 Introduction to Cellular Communication 252 11.6.1 Frequency Reuse 252 11.6.2 Cellular System Architecture 253 11.7 Clusters and Frequency Reuse 256 11.8 Co-Channel Interference 258 11.9 Cell Splitting 258 11.10 Introduction to Mobile Cellular Networks 258 11.11 Mobile Cellular Network Architecture 259 11.12 Mobility Management: Handoff 260 11.12.1 Handoff Schemes 261 11.12.2 Hard Handoff versus Soft Handoff 261 11.13 Generations of Mobile Communication Networks 261 11.13.1 First-Generation Networks 262 11.13.2 Second-Generation Networks 262 11.13.3 Introduction to the GSM Network 263 11.13.4 GSM Channels 265 11.13.5 Power Control 266 11.13.6 Overview of IS-136 TDMA Networks 266 11.13.7 Overview of IS-95 CDMA Networks 266 11.13.8 Third-Generation Networks 269 11.13.9 Fourth-Generation Networks 270 11.13.10 Fifth-Generation Networks 271 11.14 A Note on Internet-of-Things 274 11.15 Summary 274 12 Introduction to Network Security 277 12.1 Introduction 277 12.2 Types of Network Attacks 277 12.3 Security Services 280 12.4 Data Encryption Terminology 281 12.5 Cryptographic Systems 281 12.5.1 Symmetric Cryptosystems 281 12.5.2 Public-Key Cryptosystems 281 12.5.3 Comparing Symmetric and Public-Key Cryptosystems 282 12.5.4 A Hybrid Encryption Scheme 283 12.6 Technical Summary of Public-Key Cryptography 283 12.6.1 Introduction to NumberTheory 283 12.6.2 Congruences 284 12.6.3 The Square and Multiply Algorithm 284 12.6.4 Euclid’s Algorithm 285 12.6.5 Extended Euclid’s Algorithm 286 12.6.6 Euler’s Phi Function (Euler’s Totient Function) 287 12.6.7 The RSA Algorithm 287 12.7 Digital Signatures 289 12.7.1 Generating a Digital Signature 289 12.7.2 Verifying a Digital Signature 290 12.8 IP Security Protocols 291 12.8.1 IPSec Modes 291 12.8.2 Security Association 292 12.8.3 Authentication Header 292 12.8.4 Encapsulating Security Payload 292 12.8.5 Key Distribution 293 12.9 Summary 294 Bibliography 295 Index 297
£103.46
John Wiley and Sons Ltd Corporate Communication
Book SynopsisProvides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not resTable of ContentsPreface xiii Acknowledgements xv Author Biography xvii Overview of the Book’s Five Parts xix Part I The Extended Enterprise 1 1 Introduction: The Domain of Corporate Communication 5 1.1 Stakeholder Management 6 1.2 Twin Goals of Corporate Communication 7 1.2.1 Strengthening Relationships with Stakeholders 7 1.2.2 Maintaining Corporate Reputation 9 1.3 Conclusions 11 Discussion Questions 12 2 Stakeholder Relations: Investors and Employees 15 2.1 Investor Relations 15 2.1.1 SEC’s Full and Timely Disclosure Rules 16 2.1.2 Feedback and Power 16 2.1.3 Investor Relations Activities 17 2.2 Employee Relations 18 2.2.1 Maslow’s Hierarchy of Needs 18 2.2.2 Employee Communications 19 2.2.3 Recruitment and Training of Workers 20 2.2.4 Helping Workers Adjust to Foreign Employers 22 2.2.5 Labor Unions and Collective Bargaining 22 2.2.6 Standardization vs. Customization of Employee Relations 24 2.3 Conclusions 24 Discussion Questions 25 3 Stakeholder Relations: The Community and Consumers 28 3.1 Community Relations 28 3.1.1 Programs and Activities 29 3.1.2 Importance in Oil and Mining Industries 30 3.1.3 Developing a Community Relations Program 31 3.2 Consumer Relationship Management (CRM) 31 3.2.1 Moving from a Transaction to a Relationship 32 3.2.2 Social Contract and Consumer Rights 33 3.2.3 Power Relationship 34 3.2.4 Social Responsibility to Consumers and Society 34 3.2.5 Emerging Concept of “Social CRM” 36 3.2.6 Privacy 37 3.3 Conclusions 38 Discussion Questions 38 Case 1 General Electric – Profile of a Multi-National Corporation 40 Case 2 Wells Fargo Misapplies CRM 44 Part II Strategic Application of Communication Practices 51 4 Public Relations: Influencing Public Opinion 55 4.1 Historical Connection Between Public Relations and Public Opinion 56 4.1.1 The Public Relations Audit 56 4.1.2 Use of Surveys in Public Relations 57 4.1.3 Current Difficulties with Surveys 58 4.1.4 The Edelman Trust Barometer 59 4.1.5 CNBC/Burson-Marsteller Corporate Perception Indicator 59 4.1.6 Pew Research and Just Capital 60 4.2 Gaining Influence Through Publicity 60 4.2.1 Applying Perception Management: Putting “a Spin” on a Story 61 4.2.2 The Challenge Faced by Publicity: Limited Human “Channel Capacity” 62 4.2.3 Proactive Media Relations Strategy 62 4.2.4 Bernays – A Prominent Publicist 62 4.2.5 Harold Burson – Thoughts About Public Opinion 63 4.2.6 Proactive Media Relations 63 4.3 International Application of Persuasion 64 4.3.1 Public Diplomacy Campaigns 65 4.3.2 Business Support 65 4.3.3 Social Media Support 66 4.4 International Differences and Constraints in Media Relations 66 4.4.1 Use of “Guanxi” and Press Clubs 67 4.4.2 Unprofessional Practices 67 4.4.3 Constraints on Press Freedom 68 4.4.4 Singapore’s Authoritarianism 69 4.4.5 Insult Laws 69 4.4.6 Concentrated Media Ownership 69 4.5 Conclusions 70 Discussion Questions 70 4.A Foreign Media Relations Guide 71 5 Public Affairs: Exercising Power in the Socio-Political Environment 76 5.1 Central Role of Government Relations 77 5.1.1 Government Relations in China 77 5.1.2 Cases of Intervention by Governments 77 5.2 Government Litigation 81 5.3 The Term “Corporate Diplomacy” Grows 82 5.4 Tools of Public Affairs 83 5.4.1 Negotiations 83 5.4.2 Lobbying 84 5.5 Conclusions 86 Discussion Questions 86 6 Global Marketing Communication: Facilitating Exchanges 91 6.1 Integrated Marketing Communication (IMC) 91 6.2 The Marketing Mix: The 4 Ps 92 6.2.1 Product, Price, and Place 93 6.2.2 The Promotion Mix 95 6.3 Accommodating International Differences 98 6.3.1 “Think Global, Act Local” – Global Brand Architecture 98 6.3.2 Standardization vs Customization 99 6.3.3 Recognizing Cultural Differences 100 6.4 Conclusions 101 Discussion Questions 102 7 Social Media and Big Data: Extending Relationships 106 7.1 The Internet 106 7.1.1 Overseas Expansion Invites Languages Other than English 107 7.2 Social Media Marketing 108 7.2.1 Major Types 108 7.2.2 Videos – Additional Impact 110 7.2.3 Viral and Buzz Marketing 110 7.3 Social Media Impact on Corporate Communications 112 7.3.1 Changed Power Relations 112 7.4 Big Data – its Uses and Limitations 113 7.4.1 Analyzing Big Data 113 7.4.2 Applications of Big Data Analysis 114 7.5 Improving the Reliability of Big Data 117 7.5.1 Limitations of Big Data 117 7.5.2 New Approaches and Research Centers 118 7.6 The Future of Big Data – The Next Step 119 7.6.1 Artificial Intelligence (AI) 119 7.7 Conclusions 119 Discussion Questions 120 8 Digital and Social Marketing: Extending Practices and Influencing Behavior 124 8.1 Growth of Digital Marketing 124 8.1.1 Awareness of New Technology by Public Relations and Public Affairs 124 8.1.2 New University Degree Programs and Company Positions 125 8.1.3 Impact of Digital Marketing 126 8.1.4 Role of Public Affairs and Advocacy Advertising 126 8.2 Social Marketing – Changing Consumer and Citizen Attitudes and Behavior 127 8.2.1 Application to Public Health 128 8.2.2 Tackling the Obesity Issue Worldwide 128 8.2.3 Use of Wide Range of Communication Practices 131 8.3 Conclusions 131 Discussion Questions 131 Case 3 High Drug Prices Become a Public Issue 133 Case 4 Uber Requires Public Affairs Assistance and Cultural Overhaul 139 Part III International Perspective 147 9 The Force of Globalization 151 9.1 Conditions That Facilitate Globalization 152 9.1.1 Enabling Effect of Communication and Other Technologies 152 9.1.2 Rise of Scientific Thinking 153 9.2 Drivers of Globalization 153 9.2.1 Search for New Markets 154 9.2.2 Seeking Low Labor Costs 154 9.2.3 Seeking National and Company Growth 156 9.2.4 The Newest Driver: Inversion Deals 157 9.3 Obstacles to Globalization 158 9.3.1 Resurgent Nationalism 159 9.3.2 National Security Concerns 160 9.3.3 Weak Infrastructures 162 9.3.4 Widening Income Disparities 163 9.4 Saving Globalization 164 9.5 Conclusions 165 Discussion Questions 166 10 Interacting with International Players 171 10.1 Powerful MNCs 171 10.1.1 Illustrative Company Profiles 172 10.2 Nation States 173 10.2.1 China’s Antitrust and Bribery Actions 173 10.2.2 France Confronts Google Over Its Tax Deal 174 10.3 Supranational Organizations 174 10.3.1 United Nations 175 10.3.2 World Economic Institutions 177 10.4 European Union 177 10.5 Civil Society 181 10.6 NGOs as Advocacy Groups 182 10.7 Collaboration is Growing 183 10.8 Conclusions 184 Discussion Questions 184 11 Political and Economic Features of Nation States 188 11.1 Major Political Systems and Ideologies 188 11.1.1 Authoritarian Systems 188 11.1.2 Democratic Systems 190 11.2 Major Economic Systems 190 11.2.1 Free Market System 190 11.2.2 Command and Control Economies 192 11.2.3 Mixed Systems: Social Corporativism and Social Capitalism 193 11.3 Political Risk Assessment 193 11.3.1 Due Diligence in AES’s Acquisition of Telsi in the Republic of Georgia 194 11.4 Conclusions 195 Discussion Questions 195 12 Social and Cultural Features of Nation States 198 12.1 Major Aspects of a Country’s Social System 199 12.1.1 Community Institutions 199 12.1.2 Demographics and Other Forms of Audience Segmentation 202 12.2 Features of Cultural Systems 203 12.2.1 Individualism vs. Collectivism 204 12.2.2 Power Distance 205 12.2.3 Uncertainty Avoidance 206 12.2.4 Masculinity–Femininity 207 12.2.5 High vs. Low Context 207 12.2.6 Other Cultural Variables 208 12.3 Media Systems 209 12.3.1 Al Jazeera 209 12.4 Conclusions 209 Discussion Questions 209 13 The Nation Brand: Comparison with Product and Company Brand 213 13.1 Differences between Brand and Reputation 214 13.1.1 Anholt-GfK Roper Nation Brands Index 214 13.2 Building and Strengthening a Nation State 215 13.2.1 Nation-Building 215 13.2.2 Economic Development 216 13.2.3 Attracting Industry: Approaches by Countries and Cities 217 13.3 Strategy to Attract Foreign Investment 219 13.4 How Nation Brands Are Tarnished 220 13.4.1 Reputational Risks and Crises 220 13.5 Strengthening a Nation Brand 221 13.5.1 Olympics 222 13.6 World Economic Forum 222 13.7 Conclusions 223 Discussion Questions 223 Case 5 Can Public Relations Promote Globalization? 225 Case 6 Building China’s Nation Brand 227 Part IV Pivotal Issues Facing Management 235 14 Sustainability and Climate Change 237 14.1 Sustainability Begins with the Environment 237 14.1.1 Social Costs and Social Reports 238 14.1.2 Environmental Programs 238 14.2 Focus on Availability of Natural Resources 239 14.2.1 The Price System and Recycling 240 14.2.2 Greater Attention to Supplier Relations 240 14.2.3 Unilever Launches a Broad-Scale Plan 243 14.2.4 Other Sustainability Measures 243 14.3 Climate Change: The Ultimate Sustainability Challenge 245 14.3.1 Global Warming and Human Activity Argument 246 14.3.2 Application of Communication Practices 248 14.3.3 International Actions and Agreements 249 14.4 Conclusions 251 Discussion Questions 252 15 Technology and Innovation: New Risks and Issues 256 15.1 Gaining Acceptance for New Technologies 257 15.1.1 The Diffusion/Adoption Process 258 15.1.2 Controversial Technologies 258 15.2 Intellectual Property Rights 260 15.2.1 Patent Disputes and Theft of IP 260 15.2.2 Litigation Public Relations 261 15.3 Technology Creates Risks 262 15.4 The Science and Healthcare Settings of Technology 263 15.4.1 Science Settings at the Whitehead Institute and Brookhaven National Lab 263 15.4.2 Healthcare Settings 264 15.5 Conclusions 267 Discussion Questions 267 Appendix 268 Science Writing 268 Two Litigation Cases 268 Case 7 Reputational Crisis Faced by Samsung in Faulty Galaxy Note 7 Recall 270 Part V Corporate Communication Contribution to Management 277 16 Global Corporate Social Responsibility 281 16.1 Corporate Irresponsibility Abroad 281 16.1.1 Poor Working Conditions: The Bangladesh Disaster 281 16.1.2 Sales of Dangerous Products Abroad 282 16.1.3 Foreign Purchases of Agricultural Land 282 16.1.4 Offensive Banking and Insurance Practices 283 16.2 Foundations of Global Corporate Social Responsibility 283 16.2.1 A Common Code of Ethics and Professional Standards 283 16.2.2 Observing Global Declarations 284 16.3 Management Approaches to Corporate Social Responsibility 285 16.3.1 A Compensatory Approach to CSR: Social Bookkeeping 285 16.3.2 The Global CSR Pyramid 287 16.3.3 Corporate Citizenship 289 16.3.4 New Business Models 290 16.4 Forging International Agreements – the Case of Bangladesh 291 16.4.1 Nike Shows the Way 291 16.4.2 Some CSR Lessons Learned 292 16.5 Conclusions 293 Discussion Questions 293 17 Corporate Governance: The Corporate Communication Role 296 17.1 Maintaining Corporate Legitimacy 296 17.1.1 Uncertainty of Public Support for Business 297 17.1.2 Protecting the Free Market System 298 17.2 The Business–Society Relationship 298 17.2.1 Widening the Composition of the Board 299 17.2.2 Boards Face Activists 300 17.3 Shareholder Resolutions 301 17.4 Role of Corporate Communication in Corporate Governance 301 17.4.1 Protect Company Reputation and Legitimacy 301 17.4.2 Engage in Issues Management and Direct Crisis Management 303 17.4.3 Factor Public Opinion into Corporate Decision Making 304 17.4.4 Help Managers Engage with Stakeholders 305 17.4.5 Address the Public Interest 306 17.5 Conclusions 310 Discussion Questions 310 Case 8 VW’s Crisis of Corporate Governance 312 Index 325
£48.40
John Wiley and Sons Ltd The Handbook of Crisis Communication
Book SynopsisThe revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crisesProvides up-to-date coverage of the latest terminology, methods, and research trends in the fieldHighlights how crisis communication theory and research can inform real-world practiceFeatures detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemicsThe Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.Table of ContentsAcknowledgments xi Notes on Contributors xiii Orientation to the Second Edition xxvii Part I Explication of Methods 1 Crisis Communication and Computational Methods 3 Toni G.L.A. van der Meer and Anne C. Kroon 2 Extending Experimental Crisis Communication Research: Reflections and Recommendations 17 Kenon A. Brown and Courtney D. Boman 3 Crisis Response Effectiveness: Methodological Considerations for Advancement of Empirical Research about Response Impact 31 Tomasz A. Fediuk, Isabel C. Botero and Kristin M. Pace 4 Tackling the Information Overload: Using Automated Content Analysis for Crisis Communication Research 53 Daniel Vogler and Florian Meissner Part II Theory Refinement and Development 5 A Meta- Theoretical Orientation to Crisis Communication 69 Henry S. Seeger 6 Corporate Apologia as Crisis Communication 81 Keith M. Hearit 7 The Benefits and Pitfalls of Stealing Thunder 99 An- Sofie Claeys 8 Contingent Organization–Public Relationships and their Application in Organizational Crises 113 Yang Cheng and Glen T. Cameron 9 Revisiting the Discourse of Renewal Theory: Clarifications, Extensions, Interdisciplinary Opportunities 127 Timothy L. Sellnow, Matthew W. Seeger and Ronisha Sheppard 10 Title IX in the Age of #MeToo: The Limits of Discourse of Renewal on Crisis Communication 137 Jessica Ford 11 Social- Mediated Crisis Communication Research: How Information Generation, Consumption, and Transmission Influence Communication Processes and Outcomes 151 Yan Jin, Lucinda Austin and Brooke Fisher Liu 12 Rhetorical Arena Theory: Revisited and Expanded 169 Finn Frandsen and Winni Johansen 13 Antifragile Paracrisis Communication: Managing Paracrises as Crisis Risks and Potential Opportunities 183 Feifei Chen 14 Situational Crisis Communication Theory (SCCT): Refining and Clarifying a Cognitive-Based Theory of Crisis Communication 193 W. Timothy Coombs Part III New Directions Part III a Political Crises 15 Crisis Communication in Authoritarian Systems and Digital Innovation: How Do Autocracies Resolve the Dictator’s Dilemma in Crisis Situations? 209 Gregory Asmolov 16 Political Crisis or Political Cartoon: Which Comes First? 229 Linda Hamilton- Korey and Gayle Pohl 17 US Presidents and Crisis Communication 247 Denise M. Bostdorff Part III b Public Health Crises 18 Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC) 263 Xuerong Lu and Yan Jin Part III c Natural Disasters 19 Mitigating Crises: Analyzing, Planning, Organizing, Mobilizing, and Communicating to Address Natural Disasters 285 Robert L. Heath 20 Rescue Communication: Official and Volunteer Groups’ Use of Mobile and Social Media During Disasters that Become Crises 301 Keri K. Stephens and Kendall P. Tich 21 Communicating Disaster Preparedness: Combining Individual- and Community-Level Perspectives to Achieve more Lasting Resilience 313 Brett W. Robertson and Keri K. Stephens 22 A Community Engagement Approach to Natural Hazard Communication 327 Maureen Taylor, Kim Johnston and Barb Ryan Part III d Organizational Crises 23 Odwalla: The “Golden Standard” of Crisis Management? 345 Rachel Whitten 24 The Impact of Language Abstraction on the Effectiveness of Information Strategies During a Product- Harm Crisis 357 Gijs Fannes and An- Sofie Claeys 25 From Managing Emotion to Trauma- Informed Management: A New Direction in Crisis Communication 373 Stephanie Madden and Nicholas Eng 26 “Say It Like You Mean It”: An Exploration of How Members of the Public Perceive Audiovisual Crisis Responses 391 Lieze Schoofs, An- Sofie Claeys and Eva Koppen 27 Strategic Improvisation in Crisis Communication 405 Jesper Falkheimer and Mats Heide 28 Visual Media in Crisis Response: How Crisis Responders and Influencers Use Visual Media in the Digital Age in Crisis Response 421 Betsy Emmons 29 Scansis: Changing the Landscape of Crisis Communication Research and Practice 431 Elina R. Tachkova 30 Improving Crisis Communication Through Instructional Design 441 Melony Shemberger 31 Prepare and Manage an Environmental Crisis 451 Thierry Libaert 32 Exploring Crisis History’s Impacts: How Organizations’ Previous Crises Impact Current Crisis Perceptions 459 LaShonda L. Eaddy 33 Three Decades of Sport- Related Crisis Communication: A Trends Study of the Emergence and Growth of a Crisis Communication Subfield 471 Jennifer L. Harker 34 Climate Crisis Communication in Global News Videos: A Multimodal Discourse Approach to Multifaceted Knowledge and Reaction Management 491 Carmen Daniela Maier and Silvia Ravazzani Part IV Application to Practice 35 Advancing Crisis Communication Effectiveness: Integrating Crisis Scholarship with Practice 509 Bryan H. Reber, Yan Jin and Glen J. Nowak 36 How Crisis Communication Can Become an Evidence- Based Practice? 519 Jo Detavernier 37 Improving Crisis Communication: When Good Advice Becomes Impractical 525 Hoh Kim 38 Building a Career from Crisis Responder to Crisis Communicator: A Journey of Learning and Growth Through Canada’s Costliest Natural Disasters and Largest Peacetime Evacuations 545 Benjamin Morgan Postscript 553 W. Timothy Coombs Index 555
£130.50
John Wiley and Sons Ltd Intercultural Communication for Everyday Life
Book SynopsisINTERCULTURAL COMMUNICATION FOR EVERYDAY LIFE Face the global challenges of the future with this accessible introduction to communication across boundaries Communication between cultures can be challenging in a number of ways, but it also carries immense potential rewards. In an increasingly connected world, it has never been more important to communicate across a range of differences created by history and circumstance. Contributing to global communities and rising to meet crucial shared challengeshuman rights disputes, refugee crises, the international climate crisisdepends, in the first instance, on a sound communicative foundation. Intercultural Communication for Everyday Life provides a thorough introduction to this vital subject for students encountering it for the first time. Built around a robust and multifaceted definition of culture, which goes far beyond simple delineation of national boundaries, it offers an understanding of its subject that transcends US-centricity. The result, updated to reflect dramatic ongoing changes to the interconnected world, is essential for students of crosscultural communication and exchange. Readers of the second edition of Intercultural Communication for Everyday Life readers will also find: Accessible definitions of core conceptsRevised and updated chapters reflecting the COVID-19 crisis, climate change challenges, and moreAn all-new chapter on social media as a tool for intercultural communication Intercultural Communication for Everyday Life is essential for students and other readers seeking a foundational overview of this subject.Table of ContentsPreface xi Acknowledgements xv About the Companion Website xvi Walk through xvii Part one Foundations 1 1 Intercultural communication for uncertain times Why should we know about other cultures? 3 2 Action, ethics, and research How can I make a difference? 25 3 Origins How can I talk about culture? 47 Part two Elements 69 4 Subjective culture What is the base upon which cultural communication is built? 71 5 Identity--Struggle, resistance, and solidarity How can I think about my identity and that of others? 91 6 Intolerance-acceptance-appreciation-equity-inclusion How can we make the world a more tolerant and inclusive place? 108 Part three Messages 133 7 Verbal communication How can I reduce cultural misunderstandings in my verbal communication? 135 8 Nonverbal communication Can I make nonverbal blunders and not even know it? 156 9 Rhetoric and culture How does my culture relate to persuasive writing and speaking? 177 10 Media and intercultural communication How do media shape our views of others? 200 11 Information and communication technologies How do social media impact culture? 220 Part four Contexts 243 12 Adaptation and intercultural competence How can I be effective in a new culture? 245 13 Relationships and conflict How can I have better cross-cultural relationships? 267 14 The political context How can we use communication to shape politics and culture? 287 15 Intercultural communication in organizations How does culture shape business and how is business culture changing? 304 Conclusion 328 Glossary 330 Index 343
£42.74
John Wiley and Sons Ltd Creative Industries
Book SynopsisCreative Industries is a daring collection of essays that charts the noisy revolution that is transforming the production, consumption, and understanding of culture in the all-wired era.Trade Review“John Hartley has put together a remarkably rich and critical volume which discusses creativity creatively, making sense of contemporary dilemmas facing cultural producers and receivers.” Stephen Coleman, Oxford Internet Institute, University of Oxford “An innovative look at creative innovation in contemporary information societies and media cultures. These provocative, and often surprising, essays make us rethink the roles that artists, educators, business people, amateurs, governments, and everyday publics play in the creative process.” Lynn Spigel, Professor of Radio/TV/Film, Northwestern UniversityTable of ContentsAcknowledgements. Notes on Authors. Creative Industries:John Hartley. Part I: Creative World. Creative World: Ellie Rennie. Commons on the Wires: Lawrence Lessig. Open Publishing, Open Technologies: Graham Meikle. At the Opening of New Media Center Sarai, Delhi: Geert Lovink. Multicultural Policies and Integration via the Market: Néstor García Canclini. Part II: Creative Identities. Creative Identities: John Hartley. The Mayor’s Commission on the Creative Industries: John Howkins. Delia Smith Not Adam Smith: Charles Leadbeater. The Experiential Life: Richard Florida. Conclusion to Global Hollywood: Toby Miller, Nitin Govil, John McMurria and Richard Maxwell. Part III: Creative Practices. Creative Practices: Brad Haseman. The Poetics of the Open Work: Umberto Eco. Digital TV and the Emerging Formats of Cyberdrama: Janet H. Murray. Balancing the Books: Ken Robinson. Connecting Creativity: Luigi Maramotti. Performing the ‘Real’ 24/7: Jane Roscoe. Part IV: Creative Cities. Creative Cities: Jinna Tay. London as a Creative City: Charles Landry. Developing Cultural Industries in St Petersburg: Justin O’Connor. Local clusters in a global economy: Michael E. Porter. Cosmopolitan De-scriptions: Shanghai and Hong Kong: Ackbar Abbas. Part V: Creative Enterprises. Creative Enterprises: Stuart Cunningham. Why Cultural Entrepreneurs Matter: Charles Leadbeater and Kate Oakley. Games, the New Lively Art: Henry Jenkins. Harnessing the Hive: JC Herz. Part VI: Creative Economy. Creative Economy: Terry Flew. When Markets Give Way to Networks … Everything is a Service: Jeremy Rifkin. Clubs to companies: Angela McRobbie. Culture and the Creative Economy in the Information Age: Shalini Venturelli. Index
£104.36
John Wiley and Sons Ltd Creative Industries
Book SynopsisCreative Industries is a daring collection of essays that charts the noisy revolution that is transforming the production, consumption, and understanding of culture in the all-wired era.Trade Review“John Hartley has put together a remarkably rich and critical volume which discusses creativity creatively, making sense of contemporary dilemmas facing cultural producers and receivers.” Stephen Coleman, Oxford Internet Institute, University of Oxford “An innovative look at creative innovation in contemporary information societies and media cultures. These provocative, and often surprising, essays make us rethink the roles that artists, educators, business people, amateurs, governments, and everyday publics play in the creative process.” Lynn Spigel, Professor of Radio/TV/Film, Northwestern UniversityTable of ContentsAcknowledgements. Notes on Authors. Creative Industries:John Hartley. Part I: Creative World. Creative World: Ellie Rennie. Commons on the Wires: Lawrence Lessig. Open Publishing, Open Technologies: Graham Meikle. At the Opening of New Media Center Sarai, Delhi: Geert Lovink. Multicultural Policies and Integration via the Market: Néstor García Canclini. Part II: Creative Identities. Creative Identities: John Hartley. The Mayor’s Commission on the Creative Industries: John Howkins. Delia Smith Not Adam Smith: Charles Leadbeater. The Experiential Life: Richard Florida. Conclusion to Global Hollywood: Toby Miller, Nitin Govil, John McMurria and Richard Maxwell. Part III: Creative Practices. Creative Practices: Brad Haseman. The Poetics of the Open Work: Umberto Eco. Digital TV and the Emerging Formats of Cyberdrama: Janet H. Murray. Balancing the Books: Ken Robinson. Connecting Creativity: Luigi Maramotti. Performing the ‘Real’ 24/7: Jane Roscoe. Part IV: Creative Cities. Creative Cities: Jinna Tay. London as a Creative City: Charles Landry. Developing Cultural Industries in St Petersburg: Justin O’Connor. Local clusters in a global economy: Michael E. Porter. Cosmopolitan De-scriptions: Shanghai and Hong Kong: Ackbar Abbas. Part V: Creative Enterprises. Creative Enterprises: Stuart Cunningham. Why Cultural Entrepreneurs Matter: Charles Leadbeater and Kate Oakley. Games, the New Lively Art: Henry Jenkins. Harnessing the Hive: JC Herz. Part VI: Creative Economy. Creative Economy: Terry Flew. When Markets Give Way to Networks … Everything is a Service: Jeremy Rifkin. Clubs to companies: Angela McRobbie. Culture and the Creative Economy in the Information Age: Shalini Venturelli. Index
£32.25
John Wiley and Sons Ltd Genre Gender Race and World Cinema
Book SynopsisGenre, Gender, Race, and World Cinema is an innovative anthology that introduces the study of film theory using the four topics of genre, gender, race, and world cinema, to encourage critical discussion. A major anthology geared towards course use, which covers key concepts in film studies through analysis of important films from American, Asian, European and African cinema Combines formal, historical, cultural, and theoretical approaches to study Analyzes how film represents and influences individual and societal constructs of identity Uses selected readings to introduce inter-textual relations between the readings and the films they discuss Contains section introductions that map the themes and histories of each topic, and raise theoretical issues specific to each Trade Review"An invaluable resource that should (and will) be used by anyone interested in studying, or otherwise thinking about cinema." M/C Reviews “Julie Codell’s anthology does not so much as carve out a niche in film studies as dive in and out of several pre-existing niches, helping itself en route to anything that looks bright and attractive. The result is a collection that overlaps the territory of various recent publications… while forging links and mapping interconnections between its prime concerns… Altogether, this collection should encourage students to explore areas of cinema beyond the conventional English-language mainstream, enriching their viewing experience and offering insights and wider cultural contexts for the films they watch.” The Times Higher Education Supplement “This is a volume whose time has come: a new kind of film text to suit an era when globalization challenges the authority of local cultures, and diasporic mobility is the order of the day.” E. Ann Kaplan, State University of New York at Stony Brook "A superb collection that insightfully demonstrates that race and gender shape global cinema. Ideal for film courses and for anyone interested in world cinema, this is a well-balanced, rigorous, and accessible group of essays sure to provoke deep reflection and passionate discussion." Daniel Bernardi, Arizona State UniversityTable of ContentsPreface. General Introduction: Film and Identities. Part I: Genres: Ever-Changing Hybrids:. Introduction and Further Readings. 1. Conclusion: A semantic/syntactic/pragmatic approach to genre: Rick Altman. 2. Film Bodies: Gender, Genre, and Excess: Linda Williams. 3. The Body and Spain: Pedro Almodovar’s All About My Mother: Ernesto R. Acevedo-Muñoz. 4. Enjoy Your Fight!--Fight Club as a Symptom of the Network Society: Bülent Diken and Carsten Bagge Laustsen. 5. Film and Changing Technologies: Laura Kipnis. 6. Postmodern Cinema and Hollywood Culture in an Age of Corporate Colonization: C. Boggs and T. Pollard. Part II: Genders – More Than Two:. Introduction and Further Readings. 7. Mobile Identities, Digital Stars, and Post Cinematic Selves: Mary Flanagan. 8. “Nothing Is As It Seems”: Re-viewing The Crying Game: Lola Young. 9. Crying over the Melodramatic Penis: Melodrama and Male Nudity in Films of the 90s: Peter Lehman. 10. Travels with Sally Potter’s Orlando: Gender, Narrative, Movement: Julianne Pidduck. 11. Body Matters: the Politics of Provocation in Mira Nair’s Films: Alpana Sharma. 12. Cowgirl Tales: Yvonne Tasker. Part III: Race Stereotypes and Multiple Realisms:. Introduction and Further Readings. 13. The Family Changes Color: Interracial Families in Contemporary Hollywood Cinema: Nicola Evans. 14. Black on White: Film Noir and the Epistemology of Race in Recent African American Cinema: Dan Flory. 15. Being Chinese American, Becoming Asian American: Chan is Missing: Peter X Feng. 16. The Wedding Banquet: Global Chinese Cinema and the Asian American Experience: Gina Marchetti. 17. Another Fine Example of the Oral Tradition? Identification and Subversion in Sherman Alexie’s Smoke Signals: Jhon Warren Gilroy. 18. Playing Indian in the Nineties: Pocahontas and The Indian in the Cupboard: Pauline Turner Strong. 19. “You Are Alright, But…”: Individual and Collective Representations of Mexicans, Latinos, Anglo-Americans and African-Americans in Steven Soderbergh's Traffic: Deborah Shaw. Part IV: World Cinema, Joining Local and Global:. Introduction and Further Readings. 20. Theorizing ‘Third-World’ Film Spectatorship: Hamid Naficy. 21. The Open Image: Poetic Realism and the New Iranian Cinema: Shohini Chaudhuri and Howard Finn. 22. The Seductions of Homecoming; Place, Authenticity, and Chen Kaige’s Temptress Moon: Rey Chow. 23. Cultural Identity and Diaspora in Contemporary Hong Kong Cinema: Julian Stringer. 24. “And Yet My Heart Is Still Indian”: The Bombay Film Industry and the (H)Indianization of Hollywood: Tejaswini Ganti. 25. Future Past: Integrating Orality into Francophone West African Film: Melissa Thackway. Acknowledgments
£94.00
John Wiley and Sons Ltd Genre Gender Race and World Cinema
Book Synopsis* A major anthology geared towards course use, which covers key concepts in film studies through analysis of important films from American, Asian, European and African cinema. * Features innovative use of four topics - genre, gender, race, and world cinema - to introduce concepts and encourage critical discussion.Trade Review"An invaluable resource that should (and will) be used by anyone interested in studying, or otherwise thinking about cinema." M/C Reviews “Julie Codell’s anthology does not so much as carve out a niche in film studies as dive in and out of several pre-existing niches, helping itself en route to anything that looks bright and attractive. The result is a collection that overlaps the territory of various recent publications… while forging links and mapping interconnections between its prime concerns… Altogether, this collection should encourage students to explore areas of cinema beyond the conventional English-language mainstream, enriching their viewing experience and offering insights and wider cultural contexts for the films they watch.” The Times Higher Education Supplement “This is a volume whose time has come: a new kind of film text to suit an era when globalization challenges the authority of local cultures, and diasporic mobility is the order of the day.” E. Ann Kaplan, State University of New York at Stony Brook "A superb collection that insightfully demonstrates that race and gender shape global cinema. Ideal for film courses and for anyone interested in world cinema, this is a well-balanced, rigorous, and accessible group of essays sure to provoke deep reflection and passionate discussion." Daniel Bernardi, Arizona State UniversityTable of ContentsPreface viii General Introduction: Film and Identities 1 Part I Genres: Ever-Changing Hybrids 5 Part II Genders – More Than Two 117 Part III Race: Stereotypes and Multiple Realisms 213 Part IV World Cinema: Joining Local and Global 359 Acknowledgments 471
£37.95
John Wiley and Sons Ltd The Horror Film
Book SynopsisCombining historical narrative with close readings of several significant horror films, this brief volume offers a broad and lively introduction to cinematic horror. In doing so, it outlines and investigates important issues in the production, consumption, and cultural interpretation of the genre. An ideal text for perennially popular courses on the horror film genre. Examines the ways in which horror movies have been produced, received, and interpreted by filmmakers, audiences, and critics, from the 1920s to the present. Provides a short historical introduction of the horror film as an orientation to the field. Analyses a wide variety of major works in the genre, including Frankenstein, Cat People, Invasion of the Body Snatchers, The Texas Chain Saw Massacre, Halloween and Bram Stoker's Dracula. Trade Review"Worland writes in a scholarly but not overly pedantic style, and he is concise and insightful" ChoiceTable of ContentsList of illustrations. Acknowledgments. 1. Introduction: Undying Monsters. 2 A Short History of the Horror Film:Beginnings to 1945. 3. A Short History of the Horror Film: 1945 to the Present. 4. Monsters Among Us: Cases of Social Reception. 5. Edges of the Horror Film: Lon Chaney, Tod Browning, and The Unknown (1927). 6. Frankenstein (1931) and Hollywood Expressionism. 7. Cat People (1942): Lewton, Freud, and Suggestive Horror. 8. Horror in “The Age of Anxiety”: Invasion of the Body Snatchers (1956). 9. Slaughtering Genre Tradition: The Texas Chain Saw Massacre (1974). 10. Halloween (1978): The Shape of the Slasher Film. 11. Re-Animator (1985) and Slapstick Horror. 12. Demon Lover: Bram Stoker's Dracula (1992). 13. Afterword: Our Haunted Houses. Appendix: Horror Auteurs. Notes. Index
£87.35
John Wiley and Sons Ltd From Shane to Kill Bill
Book SynopsisFrom Shane to Kill Bill: Rethinking the Western is an original and compelling critical history of the American Western film. Provides an insightful overview of the American Western genre Covers the entire history of the Western, from 1939 to the present Analyses Westerns as products of a genre, as well as expressions of political and social desires Deepens an audience''s understanding of the genre''s most important works, including Shane, Stagecoach, The Searchers, Unforgiven, and Kill Bill Contains numerous illustrations of the films and issues discussed. Trade Review"Each chapter has a thesis explored at length, with analysis of selected films. The selection of film analyzed is well chosen with celebrated classics as well as the offbeat." (Journal of Film and Video, Fall 2009) "McGee has written a rich, ambitious book. ... McGee's readings are richly informed by the work of his predecessors, and they are invariably thoughtful, bold, and challenging. Probably every reader who has seen the films discussed will find things to quarrel with, but almost certainly every reader will also find McGee's arguments a powerful inducement to give these films another careful look. Summing Up: Highly recommended." -- CHOICE, September 2007 "McGee is an astute observer of United States culture who offers trenchant discussion of the Western genre. He chooses his films strategically and reveals their textual strategies and historical meanings." Stan Corkin, University of CincinnatiTable of ContentsList of Illustrations. Preface. 1. Why Shane Never Comes Back. Alan Ladd’s Face. What Shane Wants. Why Shane Wears a Blue Collar. Why Shane’s Gun Sounds Like an Atom Bomb. 2. The Political Origin of the Western. Owen Wister Went West. The West Went to Hollywood. Marx Goes West. 3. Crossing the Border. Jefferson’s Double-Cross (Stagecoach and Destry Rides Again). The Virginian Crossed Out (The Westerner). 4. Revolutionary Hysteria. The Hysterical Fascist Killer (Duel in the Sun). Notorious Ladies (Johnny Guitar and The Quick and. the Dead). 5. Bad Fathers Make Good Sons. Shoot the Father (My Darling Clementine). Don’t Shoot the Father (Red River). Forget the Father (The Searchers). 6. Men on the Verge of a Nervous Breakdown. The Gunfighter and the Proletariat. The Man Who Did Not Corrupt Hadleyville (High Noon). The Men Who Save John Wayne (Rio Bravo). The Man Who Shot John Wayne (The Man Who Shot Liberty. Valance). 7. Magnificent Corpses. Redemption through Destruction. The Winners Are the Losers (The Magnificent Seven). Only Death Will Do (The Wild Bunch). 8. Death’s Landscape. The Uses of the Dead. Two Kinds of Men (The Dollars Trilogy). Get Out of the Way (Once Upon a Time in the West and. A Fistful of Dynamite). Transcendence on a Pale Horse (The Eastwood Westerns). 9. Western Armageddon. All Men Are Poets (McCabe and Mrs. Miller). The Multitude at Heaven’s Gate (Heaven’s Gate). Conclusion: Kill Bill, or Why Shane Always Comes Back. References. Index
£31.30
John Wiley and Sons Ltd Bridging the Gaps in Global Communication
Book SynopsisThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.Trade Review"Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading." - Don W. Stacks, University of Miami "A thought-provoking volume that addresses many issues for those who are working or planning to work abroad. The exercises are useful for the classroom as well as the training room." – Gloria Walker, ABC, FRSA, Consultant, Southall, England "Doug Newsom is pre-eminently qualified to help the reader understand and empathize with those of other cultures and global regions while continuing to respect one’s own beliefs and values. Take this book with you on your next international trip!" - Dean Kruckeberg, University of Northern IowaTable of ContentsPreface. List of Figures. Part I: Global Sources and Systems of Communication: Concepts, Economics, and Politics. 1. Organization of Information . 1.1. Sources of Information. 1.1.1. Interpersonal channels. 1.1.2. Extrapersonal relationships, usually public ones. 1.2. Systems of Communication. 1.2.1. Mass communication. 1.2.2. Organizational: profit and nonprofit. 1.3. Summary. 2. Concepts. 2.1. Information for Individual Decision Making. 2.2. Information for Communal Decision Making. 2.3. Thinking Differently and Avoiding Assumptions. 2.4. Summary. 3. Politics. 3.1. Government Structure. 3.2. Institutional Freedoms. 3.3. Individual Freedoms. 3.4. Summary. 4. Economics . 4.1. Commercially Based Economies (Competitive). 4.2. Government-based Economies (Supportive). 4.3. Summary. Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics. Part II: The Cultural Context in which Information Is Received, Interpreted, and Understood. 5. Nonverbal Interaction: Action, Sound, and Silence. 5.1. Music. 5.2. Dress. 5.3. Food. 5.4. Expressions. 5.5. Summary. 6. Theories of Signs and Language. 6.1. Signs. 6.1.1. Gestures. 6.1.2. Public information signs. 6.1.3. Symbols. 6.1.4. Logos. 6.1.5. Advertising. 6.2. Signs as Persuasive Images. 6.3. Language. 6.3.1. Semantics. 6.3.2. Syntactics. 6.3.3. Pragramatics. 6.4. Summary. 7. Theories of Symbolic Interaction, Structuration, and Convergence. 7.1. Application. 7.2. Limitation. 7.3. Summary. 8. Theories of Discourse. 8.1. Agenda Setting on a Global Level. 8.2. Speech-act Theory. 8.3. Summary. 9. Frames of Reference. 9.1. Attachment of Meanings. 9.2. Experiences. 9.3. Living in Two (or More) Cultures. 9.4. Summary. 10. Ethical Issues. 10.1. Sensitivities. 10.2. Interpretations. 10.3. Summary. 11. Legal Issues. 11.1. Government. 11.2. Religion. 11.3. Summary. 12. The Roles of Advertising and Public Relations . 12.1. Advertising. 12.1.1. Illustrations. 12.1.2. Product information. 12.2. Public Relations. 12.2.1. Policies. 12.2.2. Practices. 12.3. Summary. 13. Miscommunication and Consequences. 13.1. Mass Communication/Editorial Content. 13.2. Commercial/Promotional Content. 13.3. Summary. 14. Developing a Worldview. 14.1. Personally. 14.2. Professionally. 14.3. Summary
£93.05
John Wiley and Sons Ltd Bridging the Gaps in Global Communication
Book SynopsisThis major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.Trade Review"Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading." - Don W. Stacks, University of Miami "A thought-provoking volume that addresses many issues for those who are working or planning to work abroad. The exercises are useful for the classroom as well as the training room." – Gloria Walker, ABC, FRSA, Consultant, Southall, England "Doug Newsom is pre-eminently qualified to help the reader understand and empathize with those of other cultures and global regions while continuing to respect one’s own beliefs and values. Take this book with you on your next international trip!" - Dean Kruckeberg, University of Northern IowaTable of ContentsPreface. List of Figures. Part I: Global Sources and Systems of Communication: Concepts, Economics, and Politics. 1. Organization of Information . 1.1. Sources of Information. 1.1.1. Interpersonal channels. 1.1.2. Extrapersonal relationships, usually public ones. 1.2. Systems of Communication. 1.2.1. Mass communication. 1.2.2. Organizational: profit and nonprofit. 1.3. Summary. 2. Concepts. 2.1. Information for Individual Decision Making. 2.2. Information for Communal Decision Making. 2.3. Thinking Differently and Avoiding Assumptions. 2.4. Summary. 3. Politics. 3.1. Government Structure. 3.2. Institutional Freedoms. 3.3. Individual Freedoms. 3.4. Summary. 4. Economics . 4.1. Commercially Based Economies (Competitive). 4.2. Government-based Economies (Supportive). 4.3. Summary. Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics. Part II: The Cultural Context in which Information Is Received, Interpreted, and Understood. 5. Nonverbal Interaction: Action, Sound, and Silence. 5.1. Music. 5.2. Dress. 5.3. Food. 5.4. Expressions. 5.5. Summary. 6. Theories of Signs and Language. 6.1. Signs. 6.1.1. Gestures. 6.1.2. Public information signs. 6.1.3. Symbols. 6.1.4. Logos. 6.1.5. Advertising. 6.2. Signs as Persuasive Images. 6.3. Language. 6.3.1. Semantics. 6.3.2. Syntactics. 6.3.3. Pragramatics. 6.4. Summary. 7. Theories of Symbolic Interaction, Structuration, and Convergence. 7.1. Application. 7.2. Limitation. 7.3. Summary. 8. Theories of Discourse. 8.1. Agenda Setting on a Global Level. 8.2. Speech-act Theory. 8.3. Summary. 9. Frames of Reference. 9.1. Attachment of Meanings. 9.2. Experiences. 9.3. Living in Two (or More) Cultures. 9.4. Summary. 10. Ethical Issues. 10.1. Sensitivities. 10.2. Interpretations. 10.3. Summary. 11. Legal Issues. 11.1. Government. 11.2. Religion. 11.3. Summary. 12. The Roles of Advertising and Public Relations . 12.1. Advertising. 12.1.1. Illustrations. 12.1.2. Product information. 12.2. Public Relations. 12.2.1. Policies. 12.2.2. Practices. 12.3. Summary. 13. Miscommunication and Consequences. 13.1. Mass Communication/Editorial Content. 13.2. Commercial/Promotional Content. 13.3. Summary. 14. Developing a Worldview. 14.1. Personally. 14.2. Professionally. 14.3. Summary
£37.00
John Wiley and Sons Ltd Persuasive Messages
Book SynopsisDesigned to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertiTrade Review"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion." (PsycCritiques, June 2009) “The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.” Mike Allen, UW-Milwaukee“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (Choice) Table of ContentsList of Figures. List of Boxes. List of Tables. Preface. Part I: Attitudes and Persuasion:. 1. The Importance of Persuasion. 2. The Cognitive Approach to Persuasion. 3. The Source of Persuasive Messages: Credibility. 4. Ethical Concerns. Part II: Preparing Persuasive Communication:. 5. Purpose and Audience. 6. Organization: Structuring the Message. 7. Substance: Support for Your Ideas. 8. Symbols and Style. 9. Hostile, Apathetic, Motivated, and Multiple Audiences. Part III: Theories of Persuasion:. 10. Consistency Theories of Attitude Change. 11. Social Judgment/Involvement Theory. 12. Theory of Reasoned Action. Part IV: Critical Consumers of Persuasive Messages:. 13. Persuasion in Advertising. 14. Persuasion in Political Campaigns. References. Index
£93.05
John Wiley and Sons Ltd Persuasive Messages
Book SynopsisDesigned to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertiTrade Review“Persuasive Messages displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it informs both practice and reflection on other leading theories. This book is very well adapted to an introductory course with a practical component.” Dale Hample, Western Illinois University “The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.” Mike Allen, UW-Milwaukee“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” Choice Table of ContentsList of Figures. List of Boxes. List of Tables. Preface. Part I: Attitudes and Persuasion:. 1. The Importance of Persuasion. 2. The Cognitive Approach to Persuasion. 3. The Source of Persuasive Messages: Credibility. 4. Ethical Concerns. Part II: Preparing Persuasive Communication:. 5. Purpose and Audience. 6. Organization: Structuring the Message. 7. Substance: Support for Your Ideas. 8. Symbols and Style. 9. Hostile, Apathetic, Motivated, and Multiple Audiences. Part III: Theories of Persuasion:. 10. Consistency Theories of Attitude Change. 11. Social Judgment/Involvement Theory. 12. Theory of Reasoned Action. Part IV: Critical Consumers of Persuasive Messages:. 13. Persuasion in Advertising. 14. Persuasion in Political Campaigns. References. Index
£49.35
John Wiley and Sons Ltd Ethics in Journalism
Book SynopsisThe reputation of journalists is continually being questioned. Nearly every public opinion poll shows that people have lost respect for journalists and lost faith in the news media. In this fully updated and expanded 6th edition of Ethics in Journalism , author Ron F.Trade Review"Provides updates that assure that the title remains one of the leading texts for journalism ethics. Provides clear, uncomplicated discussion of challenges facing journalists... Recommended." (Choice, August 2008)Table of ContentsPreface. Part I: Principles and Guidelines. 1. The Search for Principles. 2. The Study of Ethics. Part II: Telling the Truth. 3. Truth and objectivity. 4. Errors. 5. Transparency. 6. Faking the News. Part III: Reporting the News. 7. Working with sources. 8. The Government Watch. 9. The shady world of unnamed sources. 10. Deception. Part IV: Compassion and the Journalist. 11. Compassion, privacy and ordinary citizens. 12. Privacy for Political Leaders. 13. Compassion and Photographers. Part V: Conflicts of Interest. 14. Journalists and Their Communities. 15. Freebies and Financial Concerns. 16. The Business of Journalism. Cases to Discuss. Index
£38.90
