Description

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field

The Handbook of Media Audiences

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£37.95

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Paperback / softback by Virginia Nightingale

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Short Description:

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 22/11/2013
    ISBN13: 9781118721391, 978-1118721391
    ISBN10: 111872139X

    Number of Pages: 560

    Description

    This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.
    • Details the study of audiences and how it is changing in relation to digital media
    • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
    • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
    • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
    • Includes contributions from some of the most outstanding international scholars in the field

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