Communication studies Books

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Book SynopsisThis interdisciplinary Handbook provides an in-depth analysis of the complex security phenomenon of disinformation and offers a toolkit to counter such tactics.Disinformation used to propagate false, inexact or out of context information is today a frequently used tool of political manipulation and information warfare, both online and offline. This Handbook evidences a historical thread of continuing practices and modus operandi in overt state propaganda and covert information operations. Further, it attempts to unveil current methods used by propaganda actors, the inherent vulnerabilities they exploit in the fabric of democratic societies and, last but not least, to highlight current practices in countering disinformation and building resilient audiences. The Handbook is divided into six thematic sections. The first part provides a set of theoretical approaches to hostile influencing, disinformation and covert information operations. The second part looks at disinformTrade Review'Supported and edited by excellent and up to date experts, this handbook is a most timely and highly pertinent contribution to a multidisciplinary and comprehensive understanding of one of the core challenges for our present and future security in freedom and prosperity. It should be used as a core reference for all academic and operational endeavours in this field.' Gerhard Conrad, Former Director of the European Union Intelligence Analysis and Situation Centre (EU INTCEN)'Like nuclear war shaped the XX century, hybrid and information wars will shape the XXI century. On the battlefield and in the AI labs, shaping politics and public opinion, the forces of disinformation threaten freedom and human rights. This book is a powerful handbook for leaders, scholars, and citizens eager to defend democracy.'Gianni Riotta, Princeton University, USATable of ContentsIntroduction Part I. Theoretical Perspectives: Concepts and Definitions 1. Hybrid Security Threats and the Information Domain: Concepts and Definitions 2. Deterrence by Denial and Resilience Building 3. Military Deception and Perception Management Part II. Historical Perspectives 4. Cold War Active Measures 5. Historical Disinformation Practices: Learning from the Russians 6. Influence Operations and the Role of Intelligence 7. Asymmetrical Conflict in the Information Domain: The Case of Russia Part III. Contemporary Challenges 8. Disinformation: The Jihadists’ New Religion 9. Digital Disinformation, Electoral Interference, and Systemic Distrust 10. A Perception Management Take on Propaganda as Political Warfare 11. The Use and Abuse of History by Russian Embassies on Twitter: The Case of the Baltic States 12. Using Mimetic and Rhetorical Theory to Critique a Disinformation Consensus: The Problem of "Personal Vigilance" 13. Deepfake Disinformation: How Digital Deception and Synthetic Media Threaten National Security 14. The Strategic Logic of Digital Disinformation: Offense, Defence and Deterrence in Information Warfare 15. Conspiracy Theories and Unfounded Rumours in Contemporary Democracies: Beyond Truth and Trust 16. Cognitive Warfare: Understanding the Threat Part IV. Countering Disinformation and Building Resilience 17. Journalistic Approaches to Information Sources, Fact-Checking, Verification and Detached Reporting 18. A National Security Perspective on Information Leaks 19. An Ethical Understanding of Military Strategic Communication, Public Relations, and Persuasion 20. Emotional Diplomacy in Times of Uncertainty and Disinformation 21. Open-Source Information for Intelligence Purposes: The Challenge of Disinformation 22. Protective Factors Against Disinformation Part V. General Trends and Regional Specificities in Countering Disinformation 23. The EU Approach to Combating Disinformation: Between Censorship and the "Market for Information" 24. The Strategic Security Environment and NATO’s Perspectives in Developing Effective Strategic Communications (2014-2022) 25. The Baltic Experience in Countering Contemporary Russian Disinformation 26. The Disinformation Threat: Lessons from the Chinese Experience 27. The Perils of Disinformation in Latin America Part VI: A Toolkit for Practitioners 28. The Use of Discourse Analysis in Propaganda Detection and Understanding 29. Anticipatory Approaches to Disinformation, Warning and Supporting Technologies 30. AI Technologies to Support Detection of Information Manipulation on Social Networks and Online Media: A Quick Overview 31. Wargaming Disinformation Campaigns Conclusions - Analysing and Assessing Disinformation and Hostile Influencing

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Book SynopsisThis book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. This book examines the multitude of communication challenges that CISOs are faced with every day and provides practical tools to identify your audience, tailor your message and master the art of communicating. Poor communication is one of the top reasons that CISOs fail in their roles. By taking the step to work on your communication and soft skills (the two go hand-in-hand), you will hopefully never join their ranks. This is not a communication theory book. It provides just enough practical skills and techniques for security leaders to get the job done. Learn fundamental communication skills and how to apply them to day-to-day challenges like communicating with your peers, your team, business leaders and the board of directors. Learn how to produce meaningful metrics and communicate before, during and after an incident. Regardl

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Book SynopsisThis edited volume examines the current challenges to media freedom and democratisation in the Middle East. The book revisits the relationship between media consumption and activism in the region, providing thorough analyses on the appropriation of social media for political engagement.Since the outburst and spread of what was known as the âArab Uprisingsâ in 2010, the political and media landscapes in the Middle East region have dramatically changed. The initial hope for democratic change and governance quality improvements has faded, as several regimes in the Middle East have strengthened their repressive tactics toward voices deemed critical of governmentsâ practices, including journalists, bloggers, and activists. The crumbling Arab media scene has also reached an abysmal low, with little to no independence, and public perception of basic freedoms in the region has significantly dropped, as has trust in media and government institutions. This book examines current challenTable of ContentsIntroduction: The State of Media and Democracy in the MENA Region 1. Freedom of Expression in the Post-Arab Spring Countries 2. The Collapse of Social Media-Based Movements and the Dilemma of Democracy in Egypt 3. Social Media and Social Change in Jordan 4. Cracking Down on Media and Democracy in Lebanon: The October 17 Uprising 5. Citizenship, Media, and Activism in Turkey during Gezi Park Protests 6. Political Laugh on Social Media: An Analysis of Humorous Participation in Turkey 7. Cultural identity in Libyan and Yemeni Social Media Visual Art: The Expression of Transcultural Identity in Countries of Conflict 8. Saudi Women Journalists: An Ethnographic Study Exploring their Roles and Practices in an Age of National Transformation 9. Democratising the Media: Media Reform and The Future of Journalism in Egypt 10. Memory as a Human Right: Palestinian Memory and Israel’s Modes of Forgetting

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Book SynopsisIntroduction to Design Theory introduces a comprehensive, systematic, and didactic outline of the discourse of design. Designed both as a course book and a source for research, this textbook methodically covers the central concepts of design theory, definitions of design, its historical milestones, and its relations to culture, industry, body, ecology, language, society, gender and ideology.Demonstrated by a shift towards the importance of the sociocultural context in which products are manufactured and embedded, this book showcases design theory as an emerging sub-discipline of design, unique in its practice-based approach and its broad perception of design. It offers an in-depth understanding of the central concepts, such as form and function, theory and practice, through a discussion of key case studies and historical examples, such as the advent of the view of design in antiquity, the introduction of mass production to modernist design or the ideological shifts iTrade Review"Michalle Gal and Jonathan Ventura have produced a fascinating historical tour of the complexities of design theory with all its contradictions and reversals. The stumbles and contradictions are important, for they show that the answer to what appears to be a simple question, ‘what is design?’, changes every time new findings and evidence appears. The book should appeal to students and advanced scholars, showing that this confusion is proper and appropriate. Their summary is apt: design is a bricolage of methods and approaches. We should not ask ‘what is design?’ but instead ask ‘what can design achieve?’"Don Norman, Distinguished Professor Emeritus, University of California, San Diego, USA; and author of "Design for a Better World"."Michalle Gal and Jonathan Ventura provide a wide-ranging and engaging survey of the many facets of Design. Touching on perennial theoretical questions as well as contemporary examples and issues, An Introduction to Design Theory will appeal to theorists and practitioners alike."Glenn Parsons, Professor, Toronto Metropolitan University, Canada.Table of ContentsIntroduction 1. Definitions of Design 2. Form and Function 3. Design and (or as) Language 4. Design Between Theory and Practice: Applied Theories of Design 5 Design, Culture, and Social Institutions 6. Design and Industry 7. Design, Ecologies and the Body 8. Design and Ideology

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Book SynopsisIn this comprehensive, advanced introduction to group communication, the field's leading experts summarize theory, methodological advancements, and current research in the field.This book follows a coherent structure specifying clear objectives and evidence-based practical implications for the management of groups. Each chapter provides case study examples highlighting the role of communication for group functioning. The textbook takes a particular look at recent advancements in the research on virtual teams, the role of technology in group communication, and issues of diversity and inclusion, considering group communication in various situations including health and organizational contexts. It features theory-driven descriptions, an emphasis on empirical findings, and reflections on research methods.The book is an integrative and coherent textbook for advanced undergraduate and graduate group communication classes and a useful reference for students, scholars, and groTrade Review“Group Communication is an exceptional text, organized and targeted for use in seminars. It includes an extraordinary collection of chapters that describe the theory, research and methods of group communication. The chapters are authored by known and renowned scholars who offer unique perspectives on the modern landscape of group communication.”Verlin B. Hinsz, Ph. D., Dale Hogoboom Presidential Professor of Psychology, North Dakota State University, USA."Great textbooks motivate readers to dive headfirst into a sea of knowledge. Group Communication: An Advanced Introduction does so by treating students as peers with their professors. Readers will learn the complexity of member diversity, virtual teams, group research, so much more. Jump right in.”John Gastil, Ph.D., Distinguished Professor of Communication Arts and Sciences, Public Policy and Political Science, Penn State University, USA.Table of Contents1. Introduction: The Role of Communication in Group Scholarship Part I: Foundations of Group Communication 2. The Importance of Groups 3. Theories of Group Communication: Guidelines for their Application 4. Researching Small Discussion Groups 5. The Use of Technology in Groups Part II: Components and Processes of Group Communication 6. Characteristics of Successful Groups and Teams 7. Groups as Systems 8. Diversity in Groups 9. Leading Groups and Teams 10. Managing Conflict within Groups 11. Relational Communication in Groups 12. Language and Social Influence 13. Participation Involvement and Information Sharing 14. Transactive Memory and Learning 15. Group Decision Making 16. Creativity and Innovation in Groups 17. Social Networks and Groups Part III: Contexts of Group Communication 18. Groups in Organizations 19. Function of Groups within Society 20. Online Communities and Big Data 21. Groups in Health Contexts: Online Health Communities 22. Groups in Medicine 23. Communication in Sports Teams 24. Communication in Human-AI Teaming

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Book SynopsisIn Joyful Infographics: A Friendly, Human Approach to Data, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy-to-understand language, and with historical and contemporary visual examples presented throughout, this small book provides a short history of light-hearted graphics. The text outlines nine clear ways to make graphics more understandable, explores the importance of the audience, shows you how to make information come alive during presentations through live-action performance' graphics, discusses why joy and smiling are good for you, and shows you how not to overdo it. The author website, featuring enlargeable graphics, can be found here: https://www.joyfulinfographics.com/.Even if a subject is delicate, controversial, or taboo, being graphically friendly to the audience is the right way to eTrade Review"This glorious project positions the word muse in the larger word amusing. Nigel’s modesty and the extent of the publications and innovations that he has brought uniquely to the profession of graphic design, information design, information architecture, explanation design and illustration is certainly enough to put him in the pantheon of the finest graphic designers of the late 20th and now the 21st century. He is one of my muses."-Richard Saul Wurman, Architect, Graphic Designer, Author, and Founder of TED"This is essential reading for information professionals, academics and students. Arguments about the way that information should be presented have been going on for decades. This subject resonates with anyone in the field, professional or academic. When presenting information, the balance between a serious approach and a lighter one is always a factor. It is all about engaging the intended audience. "-John Grimwade, School of Visual Communication, Ohio University, USA"Nigel Holmes has helped shape the standards of modern infographics like no other. His infographics are easily accessible, well-structured and - of course - fact-based. Nigel's body of work spans all types of infographics: charts, factual representations, and maps. They are memorized quickly and their information can be remembered accurately: this is mainly because they are designed to be light-hearted, humorous and confident. How Nigel plans, develops and designs infographics is a lesson par excellence. That's why Nigel Holmes' infographic work is not only required reading for my students: Understanding Nigel's approach to infographic design and his infographics' internal structure must be understood by my students in order to pass the course. This book will be in our library."-Michael Stoll, Augsburg University of Applied Sciences, Germany"Nigel’s fantastic work feeds the need to learn from the past in order to create more work like this today. It is a fantastic guide that informs as much as it entertains."-Jason Forrest, Editor-in-Chief, Nightingale: the journal of the Data Visualization Society"One of the best things with Nigel’s graphics is his approach, the stories are always smart and contemporary, with a good balance of information and humor. Readers will be inspired to read information in this positive way." -Fernando Gomez Baptista, National Geographic"Few things are as important for designers now as being able to effectively translate big data into memorable, meaningful, and concise graphics. Nigel Holmes has spent decades fostering human connection and understanding through joyful infographics. In this book, he applies his world-renowned brainy and playful approach to teach the next generation of graphic communicators how to master his craft."-Amanda Hostalka, Dean, School of Design, Stevenson University, USA"I am a huge fan of Nigel Holmes’ ability to infuse joy and humanity into science graphics. He even managed to inject life into an explanatory diagram about group theory and the mathematical underpinnings of symmetry, providing brilliant design details that acted as a welcoming gesture for folks new to the topic."-Jen Christiansen, senior graphics editor, Scientific American"Sign and symbol languages appear to be enjoying a 21st century renaissance as part of the expanding universe of digital data visualization. New ways of presenting the floods of data on literally everything has made it necessary to increase data literacy. What better way than through humor? Who better than the data viz pioneer, Nigel Holmes?" -Steven Heller, Author, co-chair MFA Design, School of Visual Arts, USA"Nigel Holmes is terrific."–Tim Harford, Author, Senior Columnist, Financial Times“Joyful Infographics itself is as friendly as Holmes’s graphic design work. The book is filled with examples of imaginative infographics. And he draws from a wide range of examples; readers can study visuals from fields as diverse as human physiology, advertising, and the Olympic games. Holmes also grounds his work in history: Chapter 3 traces visual representations of information throughout history, referencing everything from the Chauvet cave paintings to Henry Beck’s Tube maps, from the Bayeux Tapestry to emojis. Holmes also provides actionable instructions for designers. Chapter 4 offers nine techniques to make infographics more engaging, and Chapter 9 warns “Don’t do this!” and provides examples of how not to design infographics. Following his guidelines will help designers keep the humanity in their visual communication. In a time when many communication professionals are wondering how much of our work artificial intelligence can do, it’s a good reminder that it takes the human touch to communicate data in a way that audiences want to engage with.”--Elizabeth Hardin, University of Alabama, USA, Technical Communication, Volume 70, Number 3, August 2023Table of Contents0. Warming up : It's good to exercise. 1. Introduction: in which I try to define Joyful and Infographics. 2. Influences : Great Uncle George, Monty Python, Eadweard Muybridge, Thelonious Monk (among others). 3. Pictorail data through the ages. 4. Nine ways to make your graphics joyful : A timeline. 5. Icons. 6. Joyful presentations: Speak up. 7. Science : Serious fun for all. 8. Chartoons and jokes : Including a chart about diamonds. 9. Don't do this! : Really awful things I've done that you really shouldn't.

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Book SynopsisThis fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to âœdig deeperâ into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

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Book SynopsisThis book explores the roles played by creative and conventional metaphor in expressing positive and negative evaluation within a particular workplace, drawing on interviews with 31 current and former employees of the British Civil Service.Metaphor is often used to express evaluation but relatively few studies have investigated the ways in which metaphor is used to evaluate personal emotionally charged experiences. The volume explores how metaphor serves a predominantly evaluative function, with creatively used metaphors often more likely than conventional metaphors to perform an evaluative function, particularly when the evaluation is negative or ambiguous. The findings provide a deeper understanding of the relationship between evaluation, creativity, and metaphor. Examples, including military metaphors and family metaphors, show how creativity often comes through subverting the norms of use of a particular metaphor category, or altering the valence from its conventional use. The study elucidates the myriad ways in which people push at the boundaries of linguistic creativity in their efforts to describe the qualitative nature of their experiences.Demonstrating how metaphor can be a powerful tool for the nuanced expression of complex and ambiguous evaluation, this book will appeal to researchers interested in better understanding metaphor, creativity, evaluation, and workplace cultures.

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Book SynopsisFinancial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations. This book develops a distinct perspective, guiding readers through the state of research by focusing on the effects and effectiveness of financial communication. For both practice and academia, it derives

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Book SynopsisPrioritizing wellbeing alongside academic development, this book provides practical advice to help students write well, and be well, during their PhD and throughout their career. In this unique book, Katherine Firth offers expert guidance on developing a writing practice and avoiding burnout, providing strategies and insights for developing a sustainable writing career beyond the PhD thesis. The book covers every stage of the academic writing process, from planning and researching, through getting words on the page, to the often unexpectedly time-consuming editing and polishing. Readers are reminded that writing a thesis is hard work, but it needn't be damaging work. Each chapter includes a toolbox of strategies and techniques, such as meditations, writing exercises and tips to maintain physical wellbeing, that will help doctoral candidates start writing and keep writing, without sacrificing their health, wellbeing or relationships. Relevant at any stage of the writingTrade Review"As series editor I could not wish for a more perfect book that is the first authored adventure to complement the edited volumes in the series. This book is your best friend. It gives permission for you to reset and reconnect to calming and soothing ways to explore your writing. It’s personal, relatable, oozing with strategies for your wellbeing and self-care and helps you re-think your writing. It simply is a gift."Narelle Lemon, Professor of Education, Swinburne University of Technology, Australia"This is the best book on writing up research I have ever read, I understand why some writing approaches can’t work for me, and like Katherine recommends, I won’t feel guilty (anymore) about being non-linear and picking flowers along intriguing byways □□ Because I do seem to get there in the end."Danielle Terceiro, PhD student publishing articles about picture books and graphic novels for a PhD by publication."This book will be a vital guide for postgraduate researchers, irrespective of their subject dis□cipline, mode of study or where they are at in their writing project. Academic staff who are responsible for the facilitation of workshops or for providing writing spaces aimed at doctoral researchers will also benefit from this text, as they can implement the exercises contained within. Researchers investigating the wellbeing of doctoral researchers will also find this book appealing due to the signposting of further sources that are presented within “notes” boxes after the different sections of the book.Aysha Mazhar, Faculty of Humanities and Social Sciences, Keele University, UK.Table of ContentsIntroduction 1. Reading and thinking: Also part of the writing process 2. Planning: Getting to where you want to go 3. Writing: Getting the words onto the page 4. Recharging: Using rest to help you write 5. Editing: Getting your thesis into shape 6. Polishing: Making your thesis shine 7. Rewriting: Addressing feedback from yourself and others 8. Conclusion: Writing well is not the opposite of being well

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Book SynopsisSustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China.The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability caseTable of ContentsTable of contentsAbout the contributorsIntroductionChapter 1Sustainability Communication: West vs AsiaBy Mohamad Saifudin Mohamad SalehChapter 2Language and Sustainability CommunicationBy Shaidatul Akma Adi KasumaChapter 3The Roles of the Sharing Economy in Promoting Sustainability Communication and Practices in ChinaBy Zhang Tong, Huang Miao, and Mohamad Saifudin Mohamad SalehChapter 4Strategic Sustainability Communication Model of the Listed Companies in the Stock Exchange of ThailandBy Rittipol KuntasuwunChapter 5Persuasion in Sustainability Communication: A Study of Penang Green Council’s InitiativesBy Debbita Tan Ai Lin and Shaidatul Akma Adi KasumaChapter 6Ideating Sustainability Content in Social MediaBy Nur Atikah A RahmanChapter 7Into the Practices of Malaysian Gaming Influencers: Do They Promote Sustainable Development?By Nurzali IsmailChapter 8Virtual Exhibition of Indonesian Geopark as a Sustainability Communication EffortBy Eli Jamilah Mihardja, Togu S. Pardede, and Nurul Selen Azizah ASPChapter 9Gamification and Sustainable Behaviour: A Case Study of ChinaBy Huang Miao, Mohamad Saifudin Mohamad Saifudin and Izzal Asnira ZolkepliChapter 10Factors Encouraging Journalists in Pursuing Sustainability CommunicationBy Anna Agustina and Adnan HusseinChapter 11Community Radio and Climate Change in IndonesiaBy Emilia Bassar and ImpronChapter 12Towards Sustainability in Corporate Social ResponsibilityBy Suriati Saad, Jamilah Ahmad & Mahadevan KrishnanChapter 13Edutainment in Sustainability: Can Sustainability Communication also be Fun? By Mohamad Saifudin Mohamad SalehChapter 14Communicating Science Information to the Fishing Community in the PhilippinesBy Joesyl Marie V. de la Cruz-Aranas, Rona Dhel Cabrias-Alingasa, and Daryl Lustracion SuperioConclusionIndex

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Book SynopsisStories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. HereTable of ContentsFOREWORDSustainability Communication "Like Gold"?Thomas PyhelPROLOGUEOf Sustainability and Storytelling – An Introduction to this BookAnna Sundermann, Daniel Fischer, Sonja Fücker, Hanna SelmPART I: RESEARCH PERSPECTIVESChapter 1. SusTelling: Storytelling for SustainabilityDaniel Fischer, Sonja Fücker, Hanna Selm, Martin Storksdieck, Anna Sundermann Chapter 2. Does SusTelling for Sustainability Work? An ExperimentAnna Sundermann, Daniel Fischer, Sonja Fücker, Daniel Hanss, Hanna SelmChapter 3. SusTelling in the Reception Lab – On How Young Adults Perceive StorytellingSonja Fücker, Daniel Fischer, Hanna Selm, Anna SundermannPART II: PRACTICE PERSPECTIVESChapter 4. Telling Your Own Stories: Teaching and Learning StorytellingHanna Selm, Daniel Fischer, Heike Janßen, Torsten Schäfer, Anna Sundermann, Sonja FückerChapter 5. SusTelling in Higher EducationPetra Molthan-Hill, Daniel FischerChapter 6. SusTelling and Constructive Journalism: A Perfect Pair?Maren UrnerChapter 7. Learning from Humboldt – Storytelling as a Method of Science CommunicationDorothee Menhart, Sabine HoscislawskiChapter 8. Storytelling in Corporate Communications – When, Why, and How Storytelling Works in Personnel TrainingJennifer FritzEPILOGUEStorytelling for Sustainability: A Preliminary Conclusion Daniel Fischer, Sonja Fücker, Hanna Selm, Anna SundermannIndex

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Book SynopsisForegrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice, and ends with discussion questions to consider and references for further reading.Ideally placed for advanced undergraduate and graduate courses in public relations, health communication,

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Book SynopsisThis third edition bridges the theory behind why conflict occurs with specific skills and tools to transform difficult interpersonal encounters into beneficial, constructive exchanges.Providing an understanding of the common causes of conflict, this edition continues its discussions of causes of conflict, what affects how conflict occurs and unfolds, and strategies to manage conflict. Separate chapters are dedicated to examining conflict in common, everyday contexts such as families, friendships, the workplace, or on social media. This edition also features updated information and examples, further connections between conflict and communication, a revised chapter on conflict in close relationships, as well as a new chapter on intercultural conflict.The book is ideal for introductory conflict and communication courses at the undergraduate or graduate level.An instructor manual, significantly updated as well, is also available online, including summaries of the ch

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Book SynopsisThis collection of essays explores the present and future of digital communication through a range of interdisciplinary approaches, all of which focus on the so-called metaverse. The metaverse is a combination of multiple elements of technology including virtual reality, augmented reality, and video where users live within a digital universe. The vision for this new universe is that its users can work, play, and stay connected with friends through everything. Such a vision is hinted at in existing phenomena such as online game universes.Table of Contents1. Geneses, Evolution and Metafuture, 2. The Metaverse in Communication: Reflections from Neuroscience, 3. New Linguistic Spaces in Cyberculture: The Influence of the Metaverse on the Minifiction of Social Networks, 4. Metaverse and New Narrative: Storyliving in the Age of Metaverse, 5. Customized Metaverse: The Study of Factors Influencing the Use of Humanlike Avatars of Social Media Content Creators in Communication with Their Audience, 6. Metaverse and Diversity, 7. Queering the Metaverse: Queer Approaches to Virtual Reality in Contemporary Art, 8. Film Practices in the Metaverse: Methodological Approach for Prosocial VR Storytelling Creation, 9. Video Game Design: A Blueprint for the Metaverse and Education, 10. Film Production and Architecture Education in the Metaverse, 11. Gone with the Wind: From Virtual Reality to the Metaverse at Film Festivals

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Book SynopsisThe first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts.Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization, and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs foTrade Review“This book provides an invaluable insight into the long-awaited answer to ‘how do I research this?’ from a critical Political Economy of Media and Communication perspective (PEMC). It allows not only to apply the key methodological and epistemological tenets of PEMC but also to counter its all too often misrepresentation by guardians of corporate power.” - Ana I. Segovia Alonso, Associate Professor, Universidad Complutense de Madrid, Spain“For anyone seeking a deeper understanding of PEC and its methodologies, this book is an indispensable companion. It delves into the types of sources PEC scholars rely on, the methodologies they employ for data collection, and how they skilfully employ history and theory to make sense of their findings. Furthermore, it provides a thoughtful examination of how political economists engage with complementary approaches and the philosophical assumptions guiding their choices. Its multifaceted exploration of the field's core components and evolving directions make it an essential read for both students and seasoned scholars. I enthusiastically recommend this book as an essential resource for anyone interested in the intricate world of political economy of communication (PEC).” - Benedetta Brevini, Associate Professor, University of Sydney and New York UniversityTable of ContentsForeword Janet Wasko Introduction Thomas F. Corrigan and Francisco Sierra Caballero, Rodrigo Gómez,and Joan Pedro-Carañana Part I: EPISTEMOLOGY OF THE POLITICAL ECONOMY OF MEDIA AND COMMUNICATION Introduction Thomas F. Corrigan 1. Rethinking “method” in the political economy of media and communication: A realist perspective Thomas F. Corrigan 2. A historical-structural approach to media research Enrique E. Sánchez-Ruiz 3. Internet policy research: Critical epistemological and methodological considerations Robin Mansell 4. Who knows? Feminist epistemologies, gendered labor, and a political economy of communication Micky Lee Part II: INSTITUTIONAL AND STRUCTURAL ANALYSIS Introduction Rodrigo Gómez 5. With history at its core: Making a case for historical methods in critical political economy Mandy Tröger 6. Political Economy of Communication and Network Analysis Rodrigo Gómez and Ben Birkinbine 7. Audiovisual diversity and subscription video-on-demand services: Mapping the territory in Spain Josep Pedro and Luis A. Albornoz 8. Measuring media pluralism in informative TV programs through a multidimensional multi-scope instrument Chiara Sáez Baeza 9. The framework of analysis as integrative scaffolding for our research Argelia Muñoz Larroa 10. Political economy and critical studies of advertising and media industries Jonathan Hardy Part III: ANALYSIS OF IDEOLOGY, SOCIO-ANALYSIS AND PRAXIS Introduction Joan Pedro-Carañana 11. Quantitative and qualitative content analysis in political economy research: A systematic review of strategies, methods, and techniques Florian Zollmann 12. Elite news content (still) matters now more than ever before: Social movements, social media, elite news media, and the media dependence model Andrew Kennis 13. The dialectical model of social mediation and its methods for researching the social production of communication Joan Pedro-Carañana 14. Structure meets agency: Political economy and ethnography Olga Lucía Sorzano and Toby Miller 15. Participatory action research in political economy: Researchers’ commitment to communication democratization and social justice Adilson Vaz Cabral Filho 16. A methodological proposal for the analysis of the Political Economy of Communication from an intersectional feminist perspective M. Cruz Tornay-Márquez Part IV: ARTIFICIAL INTELLIGENCE AND EMERGING CHALLENGES Introduction Joan Pedro-Carañana 17. Artificial intelligence and technological accelerationism: A critique of cybernetic ideology Francisco Sierra and Daniela Inés Monje

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Book SynopsisUsing the concept of civility as the major theme, this fully updated second edition offers a unique and alternative way to teach and learn about communication.The book brings together discrete areas that explore the fundamentals of communication and intrapersonal communication, interpersonal communication, small group communication, and public speaking. Every chapter includes theories, concepts, and examples that allow students to use civil and ethical communication skills in their personal relationships, in collaboration with colleagues, and in giving public speeches and professional presentations. This new edition highlights advances in and concepts related to mediated and technology-based communication, such as chatbots, technostress, and dating apps, and shows how students can engage in civil face-to-face and mediated interaction. Additionally, each chapter includes a real-world incident that students are asked to analyze in terms of specific chapter information and skill

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Book SynopsisThis text presents a variety of ways for students to meet traditional instructional goals in writing while also learning how writing can help them become stewards of the natural world and advocates for their own communities. Built on a foundation of emerging research and theory and grounded in the lived reality of teachers, this book explores the material and virtual worlds as places that can be equally productive as sources for authentic writing. Readers will find place-based writing activities, lesson ideas, and samples of student work in every chapter. With practical and classroom-tested ideas, Place-Based Writing in Action is a useful text for preservice and in-service English teachers, as well as any educator who wants to move the act of writing beyond the four walls of the classroom.Table of ContentsContributor BiographiesAcknowledgementsChapter 1: An Introduction to Place-Based Writing: Getting Authentic by Getting Out of the ClassroomPart I: Meaningful Encounters with the Great OutdoorsChapter 2: Writing the Ecology of the OzarksChapter 3: Exploring Interconnections with the Living World through Nature JournalingChapter 4: Mapping through Justice, through Padlet, and through the WorldChapter 5: Observing Nature, Observing Language: Using Nature to Teach Rhetorical GrammarPart II: Finding the Intersection Between Community, History, and SelfChapter 6: Teaching the Tulsa Race Massacre (and Other Hidden Histories) Using Poetry, Photography, and PlaceChapter 7: The Sustainable Resource Project: Writing Toward AgencyChapter 8: Where do Mountain Goats Sleep? Bringing Place-Based Collaborative Journaling Out of the Woods and into (and Beyond) the ClassroomChapter 9: Making Connections to the Past: Using Place-Based Writing to Bring History to LifePart III: Writing about Art and Writing as ArtChapter 10: Finding Your Truth: Reimagining School Spaces for Student Writing and Publication Through Interactive Public ArtChapter 11: Using Memory as an Activator for Exploration and CreationChapter 12: Combining Voices: Merging Art and Writing through Place-Based PrinciplesPart IV: Using Digital Tools to Bring the Outside World Into the ClassroomChapter 13: Into the Metaverse: Using Virtual Reality as a Site for Place-Based WritingChapter 14: Stories of Our Community: Podcasting for Place-Based InquiryChapter 15: Touring the Place You Know Best: Virtual Tours as a Way to Teach Narrative, Argument, and Research Writing

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Book SynopsisThis accessible guide through audience studies' histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some through-lines' from older traditions to contemporary debates, giving students a way in' to thinking about the current landscape from an audience-sensitive' perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of form' as a cultural process and in circling-back' to Cultural Studies' circuit of culture', it proposes a modified framework for the digital circuit'. Each Trade Review"Helen Wood, researcher, writer, teacher and feminist, shows how media meaning making has been studied. Read Audience to get an excellent overview or to find out where we need to take audience research next!"Joke Hermes, Professor of Practice-based Research in Media, Culture and Citizenship at Inholland UniversityTable of ContentsIntroduction 1. Audience 2. Anchor 3. Mean 4. Feel 5. Work 6. The Digital Circuit

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Book SynopsisThis book for Early Career Researchers (ECRs) provides vital insights for jump-starting your research career and guidance on how you can find your own ways of knowing, being, doing, and communicating to progress your career.Charting a course through the first years of a research career, while retaining control of your life and your authenticity is more challenging than it has ever been. This book argues that there are multiple ways of being an ECR, and that research pathways are uniquely individual. It shows how to prepare yourself for your research journey and contains useful hints about preparing manuscripts, writing research grants, developing supervision skills, and forging a successful research career. Offering solutions to common challenges, it provides insights into preparing CVs, preparing for interviews and other opportunities for you and your career.Providing practical advice based on extensive experience, this book is essential reading for those completing, or who have recently completed, PhDs, as well as those in the early stages of their career in higher education.

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Book SynopsisWith the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualized style accessible to a wide readership.This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

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Book SynopsisIn an increasingly interconnected and digital world, this book provides comprehensive guidance on cybersecurity leadership specifically tailored to the context of public policy and administration in the Global South.Author Donavon Johnson examines a number of important themes, including the key cybersecurity threats and risks faced by public policy and administration, the role of leadership in addressing cybersecurity challenges and fostering a culture of cybersecurity, effective cybersecurity governance structures and policies, building cybersecurity capabilities and a skilled workforce, developing incident response and recovery mechanisms in the face of cyber threats, and addressing privacy and data protection concerns in public policy and administration.Showcasing case studies and best practices from successful cybersecurity leadership initiatives in the Global South, readers will gain a more refined understanding of the symbiotic relationship between cybersecurity

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Book SynopsisA first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context.A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and offers critical historiography.This reference workwill be of interest to scholars, students and practitioners in the fields of strategic communications, marketing or communications,providing a greater understanding of communications research in various Canadian contextssuch as government, industry, corporate and nonprofit.

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Book SynopsisThis volume reflects on different regional and national experiences of the Covid 19 pandemic, with contributions from India, Thailand, Singapore, Australia, Italy, United States, and Canada.This book draws upon a number of approaches but especially the works of Deleuze and Guattari, Agamben, Derrida, Foucault, Habermas, Latour, and Serres. It looks at the methodological aspects of treating the pandemic, focuses on laying out the posthuman condition of the event largely problematizing the immanence of life which affirms the transversal Deleuzian ethic of life, and extends the politics of life to the domain of immunology. Together, the authors make it apparent that the pandemic is a multifaceted event, or many different kinds of events virological, informational, phenomenological, social, and discursive. The authors skilfully develop these different dimensions of the pandemic event and show the relations between them. These essays will enrich the reader's understanding of the

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Book SynopsisThis insightful book outlines the social psychology of false beliefs and tribal delusions, examining the common human tendency to create and maintain collectively shared belief systems that are have no foundation in reality. Bringing together leading international researchers, the book explores how evolutionary, biological, cognitive, and social variables shape the creation and maintenance of widely shared, but obviously false belief systems. It explores how psychological processes promote the formation and maintenance of fallacious beliefs and discusses the philosophical and epistemological criteria we can use to classify some beliefs as false, and others as true.The chapters draw on many core areas of contemporary social life where false beliefs are of topical interest, highlighting the applied implications of this line of research. Topics include political polarisation, false narratives about group differences, pandemic conspiracy theories, fallacious theories in academia

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Book SynopsisThis edited volume explores how to effectively and ethically conduct social science research and work with marginalized and vulnerable populations.Many researchers find themselves unprepared for the challenges of studying or working with populations that may be outside their personal expectations and experiences, affecting their ability to accurately represent the lived experiences of marginalized and vulnerable communities. Written by a diverse group of international scholars within the fields of strategic communication and communication studies, this book provides real-world insights from researchers who not only have direct experience working with marginalized populations, but many of whom are members of these communities. Imperatives include critical lessons for access and accessibility in research. Contributors draw on their own studies to guide readers through the main phases of research, including study design, data collection, and data analysis.The book is especially suited as a supplementary text for researchers and students studying qualitative research methods in strategic communication and communication studies.

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Book SynopsisThis collection of 25 essays distills the best thinking about communication principles, messages, and relationships penned by more than two dozen award-winning communication scholars.By positioning the words âœcommunicationâ and âœwisdomâ side by side, this book provides insights at the intersection of these two critical elements for living a good life. Recognizing that contemporary communication is increasingly fraught with frustration and disagreement, contributors offer wise insights into how to identify and address communication challenges. Through personal examples of what the study of communication means to them, contributors offer perspectives and advice on crafting ethical purposeful messages, listening, and connecting with people. In doing so, each essay presents a thoughtful commentary about what others can do to become knowledgeable and skillful communicators.An array of truly expert voices celebrating what works and what is effective in enhancing the qualit

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis book offers a comprehensive examination of the multifaceted roles of communication in addressing global environmental challenges.The overarching framework connecting all chapters is the belief that environmental communication is at a decisive moment, as effective communication interventions are critical for the success of global efforts to address the ecological crisis. The book emphasizes the need for a global perspective in environmental communication, highlighting that dominant narratives must begin incorporating diverse voices, including minorities and marginalized communities. Chapters explore case studies such as the communication strategies of minority communities, the use of branding campaigns as an element of environmental communication, and environmental communication during war. Ultimately, the contributors argue that environmental communication can be a powerful tool to raise awareness, foster public engagement, and drive meaningful change in pursuit of environmental sustainability and social justice. Environmental justice and environmental communication as a care discipline are central themes, outlining the need for equal access to a healthy environment.Bridging various academic fields to provide a holistic overview of communication as a key element of current environmental issues, this book will be of interest to researchers in the field of media and communication, environmental studies, political science, and public diplomacy.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

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Book SynopsisPropaganda and Persuasion, Eighth Editionoffers a comprehensive history of propaganda along with an introduction to the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in the field of propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O'Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present day issues such as the impact of social media to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.

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Book SynopsisThe crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, appreciation of the role of language in understanding our social realities and power relations has not been fully translated to education or even to research beyond linguistically focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical, financial, or business communication, ecology, media, and politics. The authors demonstrate how the understanding of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, criticaTable of ContentsForeword Jonathan Clifton; Part I. Introduction: 1. Language awareness and discourse consciousness in contemporary life and work Erika Darics; Part II. Language Awareness in Business and the Professions: 2. Language awareness and leadership: more than a guide to communicating effectively Stephanie Schnurr; 3. Linguistic style and crowdfunding success among social and commercial entrepreneurs: an example of a language study in the field of entrepreneurship Annaleena Parhankangas and Erika Darics; 4. Challenging the discourse of newcomer socialization practices in organizations from a critical perspective Peter Kastberg and Marianne G. Dietlevsen; 5. Language guides: an exercise in futility Dariusz Galasiński and Justyna Ziółkowska; 6. Argumentative awareness as a driver of trust in investor relations and financial communication Rudi Palmieri; 7. Language, discourse and ecosomatic awareness Arran Stibbe; Part III. Language Awareness in Education and Training: 8. Critical language awareness and business communication Almut Koester; 9. A developmental model of critical thinking Dale Cyphert; 10. Membership categorisation analysis: developing awareness of categories and their consequences Andrea Whittle and Frank Mueller; 11. Sociolinguistic awareness in business professionals: breaking stereotypes and language myths Louise Mullany.

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Book SynopsisA comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such Table of ContentsIntroduction 1 State of the Art 3 Weaknesses in Current Approaches to Change Implementation 4 A Stakeholder Theory Perspective 7 Highlight Box 1: Hershey Builds a Community 9 A Communication Perspective 12 Cases of Organizational Change 14 Ingredients Incorporated 14 Spellings Commission on Higher Education 15 Conclusion 18 1 Defining Organizational Change 20 The Role of Communication in Triggering Change 21 Failure in Change 24 What Is Organizational Change? 25 Drive‐thru Diffusion 27 Communication, Social Pressure, and Diffusion 28 Highlight Box 1.1: The Malcolm Baldrige Award 30 Implementation 31 Understanding Key Terms 32 A Complex Model of Innovation, Diffusion, Adoption,and Implementation 34 Case Box 1.1: Ingredients Inc. Experiences Overlapping Changes 37 Types of Organizational Change 37 Complexity of Change Within Organizations 42 Interdependence 42 Structures 44 Politics 46 Case Box 1.2: Spellings Commission Political Positions Play a Role 48 Conclusion 49 2 Processes of Communication During Change 53 Formal Communication 54 Case Box 2.1: Spellings Commission – Responses to Change Announcement 55 Informal Communication 55 Importance of Communication 56 Communication Processes 57 Information Dissemination and Uncertainty 58 Common Practice Advice for Information Dissemination 62 Selecting Channels for Communicating Change 64 Case Box 2.2: Ingredients Inc. – Information Dissemination Campaigns 65 Informal Information Dissemination 66 Case Box 2.3: Spellings Commission – Stakeholders’ Informational Campaign 67 Creating Knowledge 68 Soliciting Input 69 Practice Advice for Seeking Input 70 Voice and Empowerment 70 Design of Input Solicitation 73 Categorizing Approaches to Input Solicitation 76 Perspectives of Input Providers 79 Stakeholders’ Input Solicitation 81 Case Box 2.4: Spellings Stakeholders Solicit Input from Each Other 82 Socialization 83 Case Box 2.5: Homeless Net Resists Altering Role Schema 87 Conclusion 88 3 A Stakeholder Communication Model of Change 94 Stakeholder Theory 95 Highlight Box 3.1: HUD As a Definitive Stakeholder for Agencies Serving Homeless Populations 99 Case Box 3.1: Homeless Net Implementation of Listserv Increases Awareness of Stakeholders 100 Complicating Stakeholder Relationships 102 Multiple Stakeholder Identities 104 Highlight Box 3.2: IT Reskilling Case Study – How Stakeholder Groups View Change Differently 107 Stakeholder Interactions 108 Highlight Box 3.3: Upton Sinclair Sets off Stakeholder Advocacy to Clean up Meat Packing Factories 109 Roles Stakeholders Play in Change 110 Opinion Leaders 110 Connectors 111 Counselors 112 Journalists 114 Highlight Box 3.4: Examples of “Alt” US Government 115 Stakeholder Model of Implementation of Change 115 Outcomes 116 Stakeholders’ Concerns, Assessments, and Interactions 117 Communication Strategies 117 Antecedents 119 Model Overview 119 Conclusion 120 4 Outcomes of Change Processes 126 The Importance of Goals 127 Assessing Change Outcomes 128 Timing of Assessing Outcomes 129 Assessing Outcomes from Multiple Perspectives 129 Difficulty of Metrics of Success 131 Case Box 4.1: Homeless Net Struggles to Assess a Large Mission 132 Attribution Errors 133 Documenting Failure 135 Highlight Box 4.1: March of Dimes Succeeds to the Brink of Organizational Death 136 Assessing Change Outcomes 137 Fidelity and Uniformity 138 Organizational Goals 141 Authenticity 141 Assessing Results of Change 143 Case Box 4.2: Ingredients Inc. – Foreknowledge and Change Burnout 145 Causes for Implementation Failures and Successes 146 Conclusion 150 5 Communication Approaches and Strategies 156 Uniformity, Fidelity, and Models of Implementation 159 Communication Strategy Dimensions 162 Dissemination/Soliciting Input 162 Highlight Box 5.1: Gap’s Campaign for Cultural Transformation 163 Highlight Box 5.2: CEO of Lego Transforms Co.Through Widespread Empowerment Strategy 165 Case Box 5.1: Spellings Stakeholders Solicit Input and Disseminate Information 167 Sidedness 168 Case Box 5.2: One‐ and Two‐Sided Messages from Spellings Stakeholders 171 Reluctance to Acknowledge Negatives 172 Highlight Box 5.3: Companies Use Euphemisms to Avoid Saying “Layoffs” 173 Gain or Loss Frame 175 Targeted or Blanket Messages 177 Case Box 5.3: Memo to Ingredients Inc. 178 Case Box 5.4: Official Statement by the Department of Education on Spellings Commission Report 179 Discrepancy and Efficacy 181 Channels for Communicating 183 Conclusion 185 6 Power and Resistance 191 Power During Organizational Change 192 Case Box 6.1: Spellings Commission’s Latent Power Recognized 195 Bases of Power 196 Case Box 6.2: Homeless Net Recognizes Expertise Power of Implementers 197 Meaning‐Centered Approach to Power 198 Balances of Power 199 Highlight Box 6.1: JAR Technologies Experiences Concertive Control 202 Resistance During Change 202 Thinking Patterns that Explain Managers’ “Resistance” Focus 203 Highlight Box 6.2: Defensive Routines in Implementing Strategy 205 What Is Resistance? 205 Forms of Resistance 208 Highlight Box 6.3: Mice Don’t Overanalyze Change 210 Dispositional Resistance 216 Value of Resistance 218 The Facebook Example 219 Highlight Box 6.4: Moving Cheese Might Require Thoughtful Consideration 221 Conclusion 221 7 Antecedents to Strategies, Assessments,and Interactions 227 Institutional Factors 229 Implementers’ Perceptions of Change Context 232 Assessing Stakeholders and Stakeholder Values 232 Case Box 7.1: Reactions of Powerful Stakeholders 235 Assessing Needs for Consensus‐Building 236 Assessing Needs for Efficiency 237 Assessing Individual and Organizational Change History and Readiness 238 Case Box 7.2: History as Prologue? Spellings Report Triggers Comparisons to NCLB 239 Assessing Goals for Change 240 Case Box 7.3: Flip‐Flopping on Anticipation of Change 241 Stakeholders’ Perceptions of Change Context 242 Case Box 7.4: Discrepancy Messages Overplayed 244 Case Box 7.5: Supporting Stakeholders through Change 246 Conclusion 248 8 Stakeholder Interactions: Storying and Framing 253 Creating Stories and Storylines That Make Sense 255 Highlight Box 8.1: How We Make Stories 255 Case Box 8.1: Threads of Merger Stories 257 Highlight Box 8.2: Story of Bad Treatment 258 Making Stories 258 Case Box 8.2: Varying Stories About What Was Announced as Change 259 Framing 260 Frames Tell Stories from a Perspective 260 Interactional Frames 261 Contesting and Resisting Stories and Frames 262 Highlight Box 8.3: Attempts at Framing 263 “Managing Meaning” 264 How Non‐Managerial Stakeholders “Manage Meaning” 265 Stories and Frames Create, Maintain, and Resolve Concerns 265 Concerns about Process or Substance of Change 268 Creating and Resolving Alliances, Rivalries, and Schisms 270 Highlight Box 8.4: Terse Telling 271 Highlight Box 8.5: “We Don’t Want It Either” 272 Highlight Box 8.6: Reframing and Resistance 273 Which Stories and Frames Matter? 274 Highlight Box 8.7: Social Sensemaking Sets Up Material Disappointment 276 Conclusion 277 9 Applying the Model in Practice 281 Activity Tracks 282 Managing Meaning 283 Managing Networks 283 Managing Practice 284 Keeping Track of the “Tracks” 284 Stakeholders Must Manage Activity Tracks 285 Preview of Chapter and Case Introduction 286 Tools for Managing Activity Tracks 286 Monitoring and Articulating Goals 286 Highlight Box 9.1: Virtual Problems 287 Developing Strategic Messages and Strategic Communication Plan 291 Analysis of Input 294 Influencing Implementation Climate 297 Myths about Implementing Planned Change 299 Conclusion 302 Glossary 304 Index 315

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