Communication studies Books

Book SynopsisThe second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.Trade ReviewCraig Allen Smith?s Presidential Campaign Communication is a thorough, clear, and comprehensive text that details all of the important elements of presidential campaign communication. The book nicely integrates insights from both political science and communication and is sensitive to historical context. Focusing on the various communicative aspects of presidential campaigns, and full of anecdotes and examples that illustrate the theory, the book would be a useful addition to courses on the presidency, the mass media, and political campaigns. Mary Stuckey, Georgia State University The second edition of Presidential Campaign Communication offers a complete rearrangement and updating of content. As the next election approaches, it is definitely a book I would use in any course focused on the US presidency. Students loved the first edition. They will like this one even more. Martin Medhurst, Baylor University Smith?s second edition of Presidential Campaign Communication provides both breadth and depth in its insightful analysis of campaign communication. This book is one of the very best to examine the role that communication plays in US presidential campaigns.? Mitchell S. McKinney, University of MissouriTable of Contents1 Presidential Campaigns as Communication 2 The Stages of the Quest for the White House 3 The Campaign Trialogue: Citizens, Reporters and Campaigners 4 Campaigns as Rhetorical Puzzles 5 Laws and Rules Shape Campaign Communication 6 America’s Tribes of Voters 7 Media and Messages 8 Acclaiming, Attacking and Defending Candidate Images 9 Persuading, Fast and Slow: Advertising and Speaking 10 Reporting Campaigns for “People Like Us” 11 Presidential Debates: The Rhetorical Super Bowl 12 Conclusions

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Book SynopsisThe second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.Trade ReviewCraig Allen Smith?s Presidential Campaign Communication is a thorough, clear, and comprehensive text that details all of the important elements of presidential campaign communication. The book nicely integrates insights from both political science and communication and is sensitive to historical context. Focusing on the various communicative aspects of presidential campaigns, and full of anecdotes and examples that illustrate the theory, the book would be a useful addition to courses on the presidency, the mass media, and political campaigns. Mary Stuckey, Georgia State University The second edition of Presidential Campaign Communication offers a complete rearrangement and updating of content. As the next election approaches, it is definitely a book I would use in any course focused on the US presidency. Students loved the first edition. They will like this one even more. Martin Medhurst, Baylor University Smith?s second edition of Presidential Campaign Communication provides both breadth and depth in its insightful analysis of campaign communication. This book is one of the very best to examine the role that communication plays in US presidential campaigns.? Mitchell S. McKinney, University of MissouriTable of Contents1 Presidential Campaigns as Communication 2 The Stages of the Quest for the White House 3 The Campaign Trialogue: Citizens, Reporters and Campaigners 4 Campaigns as Rhetorical Puzzles 5 Laws and Rules Shape Campaign Communication 6 America’s Tribes of Voters 7 Media and Messages 8 Acclaiming, Attacking and Defending Candidate Images 9 Persuading, Fast and Slow: Advertising and Speaking 10 Reporting Campaigns for “People Like Us” 11 Presidential Debates: The Rhetorical Super Bowl 12 Conclusions

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Book SynopsisFor successful political leaders, public speaking is only half the battle. A good politician must also be a competent performer. Whether facing critical questions in an interview, posturing in a leaders' debate, or conversing on a daytime chat show, success is reliant upon a candidate's ability to dramatically but authentically impart a strong individual identity.In this innovative analysis, Geoffrey Craig looks at the interrogative exchanges between politicians and journalists. The power struggles and evasions in these encounters often leave the public exasperated, but it is the politicians' negotiation of these struggles that determines success. Drawing on analyses of the language and performances of leaders such as Barack Obama and David Cameron, Craig examines the particular kinds of interactions that occur across political interviews, debates, conferences, and talk shows. The political games that take place between politicians and journalists, he argues, constitute theTrade Review"How politicians perform seems to matter as much as what they claim to believe in. Crucial to the success of politicians� performances is media representation. Geoffrey Craig�s analysis of this process of making political subjectivities visible is both highly perceptive and rigorously systematic. This book makes an important contribution to the growing literature on the cultural sociology of political performance." Stephen Coleman, University of Leeds "Geoffrey Craig�s study of broadcast political performance is a welcome addition to an expanding literature on the mediation of political communication and journalism. His cases and analyses will be essential reading for students of political communication in the age of mediation." Brian McNair, Queensland University of TechnologyTable of ContentsPreface and Acknowledgements 9 Chapter 1 Mediated Political Performance 16 Chapter 2 Political Games 36 Chapter 3 Political Interviews 58 Chapter 4 Leaders' Debates 83 Chapter 5 Press Conferences 108 Chapter 6 Current Affairs Forum Television 132 Chapter 7 Political Celebrity Interviews 154 Conclusion 178 References 189 Index 209

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Book SynopsisFor successful political leaders, public speaking is only half the battle. A good politician must also be a competent performer. Whether facing critical questions in an interview, posturing in a leaders' debate, or conversing on a daytime chat show, success is reliant upon a candidate's ability to dramatically but authentically impart a strong individual identity.In this innovative analysis, Geoffrey Craig looks at the interrogative exchanges between politicians and journalists. The power struggles and evasions in these encounters often leave the public exasperated, but it is the politicians' negotiation of these struggles that determines success. Drawing on analyses of the language and performances of leaders such as Barack Obama and David Cameron, Craig examines the particular kinds of interactions that occur across political interviews, debates, conferences, and talk shows. The political games that take place between politicians and journalists, he argues, constitute theTrade Review"How politicians perform seems to matter as much as what they claim to believe in. Crucial to the success of politicians� performances is media representation. Geoffrey Craig�s analysis of this process of making political subjectivities visible is both highly perceptive and rigorously systematic. This book makes an important contribution to the growing literature on the cultural sociology of political performance." Stephen Coleman, University of Leeds "Geoffrey Craig�s study of broadcast political performance is a welcome addition to an expanding literature on the mediation of political communication and journalism. His cases and analyses will be essential reading for students of political communication in the age of mediation." Brian McNair, Queensland University of TechnologyTable of ContentsPreface and Acknowledgements 9 Chapter 1 Mediated Political Performance 16 Chapter 2 Political Games 36 Chapter 3 Political Interviews 58 Chapter 4 Leaders' Debates 83 Chapter 5 Press Conferences 108 Chapter 6 Current Affairs Forum Television 132 Chapter 7 Political Celebrity Interviews 154 Conclusion 178 References 189 Index 209

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Book SynopsisRobert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, Orange, Oracle, SITA and a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008.Trade Review"Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It's a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert's expert advice." * Vickie Sheriff, Former Official Spokesman for the Prime Minister *"Robert Taylor's book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert's in-depth knowledge and experience in the world of media and is a 'must read' for anyone preparing for a media interview." * Henrietta Mackenzie, Associate Director, Edelman *"Robert is a genuine master of his craft." * Marc Cornelius, Founder and Managing Director, 80:20 Communications *"Packed with tried and trusted tactics and dozens of examples from real life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game." * Cathie Burton, Spokesperson, Head of Communication and Media Relations, Organization for Security and Co-operation in Europe *"As a new charity... it's really important that we use media interviews to raise awareness of our work and increase support for our cause. Robert's coaching and techniques make sure we get the most out of every opportunity to tell 'the world' what we do and why it's so important." * Jonathan Ludford, National Communications Manager, Canal & River Trust *"Undertaking a media interview is always challenging but these...hints and tips make that challenge less daunting, indeed almost something to look forward to.... An entertaining read, combined with sound practical advice, ranging from how to construct a message sandwich through to ideas about posture, breathing and relaxation." * Caroline Black FCIPR, Managing Director, Caroline Black & Associates *"Robert Taylor is one of the few trainers in the market who can call upon real-world experience, supporting theory and anecdotal evidence to make his case....This book will be of great interest to students and practitioners." * Michael Johnson, former editor of International Management magazine and director of McGraw-Hill World News *"Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert's model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organisation's media training programme. I'd certainly encourage any press officer to read Media Interview Techniques before prepping their spokesperson for media calls." * Krysteen Ormond, Public Relations & Media Manager, Falkland Islands Government *"Today's news isn't gone tomorrow: we're reminded that it will be available online and will influence a brand's future for decades. Robert's crystal clear writing style, along with the exercises ending each chapter, will give any spokesperson or executive the confidence to develop constructive relationships with important influencers across all media channels." * Donald Johnson, Head of Brand Strategy, National Grid plc. *"Robert Taylor is as thorough as they come and this guide reflects his detailed approach. It is an important reference point for companies and PR practitioners alike and will definitely be an additional tool we use when advising our clients, both global and start-up companies. Preparation prior to interacting with the media is integral and something we prioritise at Spider PR and this will definitely enhance our stringent briefing process." * Jessica Dixon, Director, Spider PR *Table of Contents Chapter - 01: Why do a media interview? Chapter - 02: Preparing for your interview; Chapter - 03: How to create a resonant message; Chapter - 04: Keeping your cool; Chapter - 05: Voice and body language; Chapter - 06: The perfect tone of voice; Chapter - 07: Keeping control of the interview; Chapter - 08: Winning over sceptical and hostile audience; Chapter - 09: Crisis media interviews; Chapter - 10: Capitalizing on your interview

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Book SynopsisAndy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.Trade Review"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." * Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York *"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." * Joe Fattorini, journalist and presenter of The Wine Show *"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." * Marc Lewis, Dean, School of Communication Arts *"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." * Drayton Bird, the godfather of direct marketing *Table of Contents Section - ONE: Copywriting in context; Chapter - 01: Creativity – A genuinely marketable skill?; Chapter - 02: The right and wrong way to judge copy; Chapter - 03: The impact of new channels – From mobile to social; Chapter - 04: Blood brothers or ugly sisters – How do copy and content fit together?; Section - TWO: Motivation versus reason – Tapping into your customer's deepest drives; Chapter - 05: Harnessing the power of emotional copywriting to persuade your prospects; Chapter - 06: Three big ideas you should use for copy before highlighting the "benefits"; Chapter - 07: A powerful process for developing customer empathy through copy; Chapter - 08: Copywriting hacks – Flattery will get you everywhere; Chapter - 09: The ancient Greek secret of emotionally engaging copy; Chapter - 10: Copywriting and connecting on social media; Chapter - 11: Creating calls to action – Top tips to bring home the bacon; Section - THREE: The pleasure principle – Making your writing more enjoyable and compelling; Chapter - 12: Balancing pleasure and profit – Five techniques to write fantastic copy; Chapter - 13: How to engage your imagination and free your creativity; Chapter - 14: Tone and technique in copy – Finding your voice (and that of others); Chapter - 15: The definitive guide to when grammar matters in copywriting; Chapter - 16: Injecting life into your sales pitch – An age-old method

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Book SynopsisMedia Divides offers the first comprehensive, up-to-date account of the democratic deficits in Canada’s communications law and policy.Table of ContentsPrefacePart 1: Communication Rights and the Right to Communicate – The State of the ArtIntroduction / Marc Raboy and Jeremy Shtern1 Histories, Contexts, and Controversies / Marc Raboy and Jeremy Shtern2 Implementing Communication Rights / Seán Ó SiochrúPart 2: Communication Rights in Canada – An Assessment3 The Horizontal View / Marc Raboy and Jeremy Shtern4 Media / Marc Raboy5 Access / Leslie Regan Shade6 Internet / William J. McIver Jr.7 Privacy / Leslie Regan Shade8 Copyright / Laura J. MurrayPart 3: Policy Recommendations and Alternative Frameworks9 Fixing Communication Rights in Canada / Marc Raboy and Jeremy Shtern10 Toward a Canadian Right to Communicate / Marc Raboy and Jeremy ShternAppendicesNotesWorks CitedIndex

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Book SynopsisImprove communication skills and watch productivity soar! In today's fast-paced, sound byte world, effective communication is still the foundation of organization success. Clear communication helps to develop interpersonal understanding and enhances a person's ability to understand and solve complicated problems.Table of ContentsAbout the Author. 1 The Questionnaire. 2 The Bases of Communication and Dialogue. 3 Predicting Individual Results. 4 Scoring the Communication Skills Profile. 5 Interpretation and Analysis. 6 Action Planning. 7 Feedback. 8 Notes for Work Groups.

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Book SynopsisWhat Do I Say? Communicating Intended or Unanticipated Outcomes in Obstetrics will help physicians and other health care professionals improve their communication skills with patients and their family members. Written by James R. Woods, a perinatologist, and Fay A. Rozovsky, an attorney, risk management consultant, and authority on informed consent, What Do I Say? explores how to explain risk to patients, how to obtain patient consent, and how to talk with patients when adverse events occur. What Do I Say? is a comprehensive book that Explains consent as a foundation of the caregiver-patient relationship Explains the legal context for disclosing bad news Outlines the practical issues associated with OB consent In addition to the information, research, and practical advice contained in this helpful volume, What Do I Say? is filled with useful case examples that can prepare physicians and other health care professionals for handTable of ContentsForeword (David S. Guzick). Preface. The Authors. 1. The Legal Context for Disclosing Bad News. 2. Consent as a Process. 3. The Challenge of Full Disclosure. 4. Conversations to Diffuse Anger. 5. Conversations to Educate. 6. Conversations to Improve Quality of Care. 7. Where Do We Go from Here? Notes. Index.

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Book SynopsisTwo experts offer a solid Christian perspective on interpersonal communication in our social media age.Table of ContentsContentsIntroduction1. Be Grateful2. Listen Attentively3. Single-Task4. Know Yourself5. Relate Openly6. Encourage Others7. Promote Peace8. Restore RelationshipsConclusion: Celebrate FriendshipsAppendix: Using An Essential Guide to Interpersonal Communication as a Supplemental TextbookIndex

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Book SynopsisIn Rhetoric, Irony, and Law in the Formation of Canadian Civil Culture, Michael Dorland and Maurice Charland examine how, over the roughly 400-year period since the encounter of First Peoples with Europeans in North America, rhetorical or discursive fields took form in politics and constitution-making, in the formation of a public sphere, and in education and language. The study looks at how these fields changed over time within the French regime, the British regime, and in Canada since 1867, and how they converged through trial and error into a Canadian civil culture. The authors establish a triangulation of fields of discourse formed by law (as a technical discourse system), rhetoric (as a public discourse system), and irony (as a means of accessing the public realm as the key pillars upon which a civil culture in Canada took form) in order to scrutinize the process of creating a civil culture. By presenting case studies ranging from the legal implications of the tra

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Book SynopsisThe human voice does not deceive. The one who is speaking is inevitably revealed by the singular sound of her voice, no matter what she says. Starting from the given uniqueness of every voice, Cavarero rereads the history of philosophy through its peculiar evasion of this embodied uniqueness.Trade Review"Cavarero is lyrical, commanding, sweeping."—Theory & Event"The material gathered here is striking for both its breadth and the richness of treatment." —Philosophy in Review/Comptes Rendus philosophiquesTable of ContentsTable of Contents Translator's Introduction...Paul A. Kottman Introduction 1. The Voice According to Calvino Introduction 2. Preliminary Outline of the Theme of the Voice; or, Philosophy Closes its Ears PART I -- How Logos Lost its Voice 1. The Voice of Jacob 2. 'Saying,' Instead of the 'Said' 3. The De-vocalization of logos 4. The Voice of the Soul 5. The Strange Case of the Anti-Metaphysician Ireneo Funes 6. The Voice of Language 7. When Thinking Was Done With the Lungs... 8. Some Irresistible (and Somewhat Dangerous) Flute-Playing 9. The Rhapsodic Voice; or, Ion's Specialty PART II. Women Who Sing 1. 'Sing to Me, O Muse' 2. The Fate of the Sirens 3. Melodramatic Voices 4. The Maternal chora; or, The Voice of the Poetic Text 5. Truth Sings In Key 6. The Hurricane does not Roar in Pentameter 7. The Harmony of the Spheres; or, The Political Control of mousike PART III: A POLITICS OF VOICES 1. Echo; or, On Resonance 2. A Vocal Ontology of Uniqueness 3. Logos and Politics 4. The Reciprocal Communication of Voices Appendix: Dedicated to Derrida Notes Index

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Book SynopsisIn the 1860s and 1870s, the US government forced most western Native Americans to settle on reservations. These ever-shrinking pieces of land were meant to relocate, contain, and separate these Native peoples. This book tells the story of how Native Americans resisted this effort by building vast intertribal networks.

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Book SynopsisThe first English-language translation of a crucial medieval Arabic commentary on Aristotle’s Rhetoric, with context on its contribution to intellectual history.Trade Review “This translation lends fresh insight into an essential period in the medieval Arabic translation movement by demonstrating how Averroes’ critical perspectives emerged from and contributed to a cross-pollination of nationalism, intellectualism, orthodoxy, and faith. Ultimately, Lahcen El Yazghi Ezzaher helps us to read both Averroes and the Rhetoric with added complexity, recognizing a tradition of Arabic commentary that is rooted in surprisingly diverse religious and philosophical traditions."—Tarez Samra Graban, coeditor of Global Rhetorical Traditions “Ezzaher's translation illuminates the complicated network that sustained Aristotle’s influence, the ways in which ancient texts maintain their vitality, and about the dynamic interaction between rhetoric and culture."—Lois Agnew, author of Thomas De Quincey: British Rhetoric’s Romantic TurnTable of Contents Introduction 1. Life and Works of Averroes 2. The Commentary Tradition on Greek Logical Works Before Averroes 3. Averroes’s Fascination with Aristotle’s Philosophy and Logic 4. Aristotle’s Rhetoric in the Arabic Commentary Tradition 5. Averroes on Aristotle’s Rhetoric: Organization 6. After Averroes: Averroes in the Latin and Hebrew Traditions 7. Concluding Remarks 8. Note on the Translation The Text: Averroes’s Middle Commentary on Aristotle’s Rhetoric: Arabic-English Translation, with Notes and Introduction Bibliography Index

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Book SynopsisWhen Ralph Waldo Emerson wrote in 1837 that Our Age is Ocular, he offered a succinct assessment of antebellum America''s cultural, commercial, and physiological preoccupation with sight. In the early nineteenth century, the American city''s visual culture was manifest in pamphlets, newspapers, painting exhibitions, and spectacular entertainments; businesses promoted their wares to consumers on the move with broadsides, posters, and signboards; and advances in ophthalmological sciences linked the mechanics of vision to the physiological functions of the human body. Within this crowded visual field, sight circulated as a metaphor, as a physiological process, and as a commercial commodity. Out of the intersection of these various discourses and practices emerged an entirely new understanding of vision.The Commerce of Vision integrates cultural history, art history, and material culture studies to explore how vision was understood and experienced in the first half of the niTrade Review"[Brownlee's] ostensible quarry is an antebellum visual culture that developed around the intersecting concerns of ophthalmology and optometry, reform physiology, and a rapidly expanding market economy, but he sees vision as more than the mere sum of its parts. Brownlee’s analysis reaches beyond the usual metaphors of nineteenth-century vision as possessing, knowing, or controlling, analyzing the 'economy of the eyes' as a shifting field that is at once physiological, commercial, political, and cultural, and almost always attended by doubt and ambiguity...The Commerce of Vision matches the undeniable richness and complexity of antebellum America’s ocularity with deft, close readings that will bear repeated examination." * Panorama *"Brownlee has identified an important and rich topic, one that opens up other avenues for scholars to explore. In addition, his interdisciplinary approach provides an excellent model of how to bridge cultural and scientific history and understand vision at both a conceptual and physiological level. The Commerce of Vision is at once a major contribution to the history of visual culture in antebellum America and a call for continued work on this history, especially given its continuing relevance to our own digitally saturated world." * Literature & History *"[A]n elegantly written and extremely interesting study of a range of visual artefacts, including newspapers, paintings, photographs, caricatures, eye glasses, paper money and signboards, among others. Brownlee effectively weaves together a number of thematic threads to create a cohesive investigation of how people in antebellum America looked, learned to look differently and dealt with failures related to vision, both physiological and ideological." * Social History of Medicine *"The Commerce of Vision is an original, rich, and engaging study of an antebellum culture intrigued by questions of seeing and visual representation yet unsettled by the energies of rapidly expanding urban and market economies. Ranging over visual, material, and archival evidence-from paintings and daguerreotypes to broadsides, typeface, and newspapers, from ophthalmology and eyeglasses to paper currency and signboards-it will interest readers in visual and material culture studies, American studies, and the history of science." * Wendy Bellion, University of Delaware *Table of ContentsIntroduction. An Ocular Age: Vision in a World of Surfaces PART I. THE PROBLEM OF VISION Chapter 1. Ophthalmology, Popular Physiology, and the Market Revolution in Vision Chapter 2. Vision, Eyewear, and the Art of Refraction PART II. THE CHAOS OF PRINT Chapter 3. Broadsides, Display Types, and the Physiology of the Moving Eye Chapter 4. Signboards, Vision, and Commerce in the Antebellum City PART III. PAINTING, PRINT, PERCEPTION Chapter 5. The Optics of Newspaper Vision Chapter 6. Paper Money, Spectral Illusions, and the Limits of Vision Notes Index Acknowledgments

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Book SynopsisA stimulating, smart book on what it means to live in a brand cultureBrands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed greening of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture.Authentic maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and peTrade ReviewBanet-Weiser success in her important project to show that branding is much more than commodification or marketingit is a co-production of culture, and in dismissing it we risk dismissing a pervasive and essential set of discourses on contemporary society. * Media International Australia *Each chapter stands on its own, making this a useful text to use in classroom. * Choice *Authentic by Sarah Banet-Weiser, is an interesting book, because it makes it its business to find the halfway point between this so-called infantilizing commerce and the world of the authentic and realthus that 'ambivalence.' * Slate.com *We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future. -- Nick Couldry,author of Why Voice Matters: Culture and Politics After NeoliberalismIn this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and & authenticity on the other, and instead to contemplate what is at stake in living in branded culturesespecially for our very core identities and values. A stimulating, smart, and extremely timely book. -- Susan J. Douglas,University of Michigan and author of The Rise of Enlightened SexismThis profound and powerful book is replete with perceptive insights and persuasive arguments. Authentic ™ reveals how the pervasiveness of branding culture requires us to rethink our investments in authenticity and our understandings of citizenship and social membership. Banet-Weiser offers us the first fully theorized analysis of how the hegemony of branding culture and the eclipse of typographic culture by digital culture combine to make us fundamentally new kinds of social subjects. -- George Lipsitz,author of Time PassagesTable of ContentsAcknowledgments Introduction: Branding the Authentic 1. Branding Consumer Citizens Gender and the Emergence of Brand Culture 2. Branding the Postfeminist Self The Labor of Femininity 3. Branding Creativity Creative Cities, Street Art, and "Making Your Name Sing" 4. Branding Politics Shopping for Change? 5. Branding Religion "I'm Like Totally Saved" Conclusion: The Politics of Ambivalence Notes Index About the Author

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Book SynopsisChallenges the conventional view of television as lowbrow entertainment devoid of intellectual activity. Rather, Fägersten champions the use of fictional television to learn about linguistics and at the same time promotes enriched television viewing experiences by explaining the role of language in creating humour, conveying drama, and developing identifiable characters.Trade Review“A book like this ought to be available for instruction in linguistics and television studies, media studies, and cultural studies.” —Michael Adams, professor of English, Indiana University“This is an excellent book, which is innovative in its conceptualization, and expertly edited. . . . A must-read for the budding linguist and TV-enthusiast.” —Monika Bednarek, senior lecturer, Department of Linguistics, University of Sydney

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Book SynopsisAs a rhetorician who draws on both critical theory and culture, John Sloop seeks to read soccer as the game intersects with gender, race, sexuality, and class. The result of this engagement is a sense of both enormous possibility and real constraint.Trade ReviewSoccer’s Neoliberal Pitch will interest scholars in a number of fields, including communication, sport studies, American studies, and cultural studies. It offers an interesting and engaging account of how meanings of soccer’s past and present are subtly shaped by economic and cultural forces." —Thomas Oates, author of Football and Manliness: An Unauthorized Feminist Account of the NFL

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Book SynopsisAmerican public culture is obsessed with crisis. Political polarization, economic collapse, moral decline - the worst seems always yet to come and already here. Tense Times argues that the ways we discuss these crises, especially through verb tenses, not only contribute to our perception and description of such crises but create them.Trade Review“Pierce’s approach to cultural analysis brings together rhetorical and critical theory in fresh ways while always attending to close reading and careful textual analysis of cultural events.” - Sharon J. Kirsch, author of Gertrude Stein and the Reinvention of Rhetoric"Lee M. Pierce integrates the disciplines of grammar and of rhetoric in this ground breaking new volume. And she uses that scholarly integration to show how some productive research may inform our current cultural and political crisis, in her book Tense Times: Syntax and Suprise in American Crisis Culture. This book will be of value to scholars in English, Linguistics, Communication, Rhetoric, and Politics at the very least. Its readability will make it useful in the classroom as well."—Barry Brummett is the author of A Rhetoric of Style, Rhetorical Dimensions of Popular Culture, Contemporary Apocalyptic Rhetoric, Rhetoric of Machine Aesthetics, The World and How We Describe It, and Rhetorical Homologies.

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Trade ReviewPopular culture stories - found in comic strips, TV programs, magazines, and movies - gain their popularity by evoking our desires and anxieties. Aden offers a well-constructed argument that creating a sense of place (and with it a sense of personal identity and community) serves as an important enticement for many popular cultures works.... Aden handles contemporary theory deftly [and] does an excellent job of identifying many of the tensions present in 20th-century America. - Quarterly Journal of Speech ""Stories encountered at the movies, on television, and in popular magazines are treated as reflections of the popular culture.... Believing that the American experience has been guided by a 'normative narrative' or 'grand narrative' that constitutes the 'American dream,' Aden holds that stories can be used to extract the 'rules' of a narrative, determine the direction, and identify conceptions of the 'promised lands' for a culture."" - Critical Studies in Mass Communication

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Book SynopsisEmploying approaches from the fields of communication studies, English, sociology, psychology, and history, this title explores a range of texts and artifacts that give rise to publics, and discuss what they reveal about conceptualizations of social space. It includes case studies that illustrates a modalities approach to the study of publics.Trade Review"The quality of the scholarship in this book is terrific....[It] has the sort of unified vision a good scholarly volume requires, much like Brouwer and Asen's earlier counterpublics volume, which, to my mind, has become a classic in rhetorical studies." - James Arnt Aune, author of Rhetoric and Marxism and Selling the Free Market: The Rhetoric of Economic Correctness"

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Book SynopsisWhat has gone wrong with discourse and deliberation in the United States? It remains monologic, argues Patricia Roberts-Miller in Voices in the Wilderness, which traces America's dominant form of argumentation back to its roots in the rhetorical tradition of 17th-century American Puritans. A work of composition theory, rhetorical theory, and cultural criticism, this volume ultimately provides not only new approaches to argumentation and the teaching of rhetoric, composition, and communication but also an original perspective on the current debate over public discourse. Both Jürgen Habermas and Wayne Boothtwo of the most influential theorists in the domain of public discourse and good citizenryargue for an inclusive public deliberation that involves people who are willing to listen to one another, to identify points of agreement and disagreement, and to make good faith attempts to validate any disputed claims. The Puritan voice crying in the wilderness, Roberts-Miller shows, does none o

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Book SynopsisStarting with the premise that suburban films, residential neighbourhoods, chain restaurants, malls, and megachurches shape and materialize the everyday lives of residents and visitors, Greg Dickinson offers a rhetorically attuned critical analysis of contemporary American suburbs and the good life' their residents pursue.

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Book SynopsisExamines the place of Disney in the changing construction of childhood in mid-twentieth-century AmericaTrade Review“Babes in Tomorrowland is a phenomenally accomplished work. The coverage is encyclopedic, the argument masterful, and the prose consistently accessible and engaging. The amount of research is nothing short of monumental. There is no question that the book will make a significant impact on anyone working on contemporary children’s culture.”—Henry Jenkins, editor of The Children’s Culture Reader“Babes in Tomorrowland is an impressive work that meticulously documents historically shifting conceptions of the American child. This finely researched book will make a valuable contribution to our understanding of how children serve grown-up needs as adults strive to craft a better child to ensure a better tomorrow.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids“Babes in Tomorrowland provides an engaging, scholarly account of how watching Beaver Valley and going to Disneyland became central to the socialization of modern American children and the national future.” -- Erika Doss * Journal of American History *“For those interested in a broad and soundly theoretical discussion of our changing social conceptions of childhood, and the economic and social sources of those conceptions, this book makes for valuable reading. . . . [A] vivid, extremely detailed history of child rearing in the early twentieth century, and a media company that blossomed alongside it.” -- Chris McGee * The Lion and the Unicorn *“Marvelously rich in source material and thoughtful in approach, Nicholas Sammond’s Babes in Tomorrowland is a history of American child-rearing practices in the mid-twentieth century. . . . [It] will be engaging reading for all interested in American childhood studies.” -- Martha Hixon * Children's Literature *“With Babes in Tomorrowland, Nicholas Sammond offers a fine genealogy of Disney (the man and the industry), middle-class tastes and the intellectual and market regulation of ‘the good child’ from the Great Depression to the early 1960s. Sammond draws upon a staggering wealth of primary and secondary sources to make an impressive case about how the rise of Walt Disney was closely tied to the rise of child development theory, media standards and anxiety over childhood.” -- Randal Doane * Journal of Consumer Culture *Table of ContentsAcknowledgments ix Introduction: The Child 1 1. Disney Makes Disney 25 2. Making a Manageable Child 81 3. In Middletown 135 4. America’s True-Life Adventure 195 5. Raising the Natural Child 247 6. Disney Maps the Frontier 300 Conclusion: The Child as Victim of Commodities 357 Notes 387 References 427 Filmography 453 Index 455

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Book SynopsisResounding the Rhetorical offers an original critical and theoretical examination of composition as a quasi-object. As composition flourishes in multiple media (digital, sonic, visual, etc.) Byron Hawk seeks to connect new materialism with current composition scholarship and critical theory.Trade ReviewResounding the Rhetorical adds the latest chapter in the lineage of the foremost critical theory in the field of rhetoric and composition. Hawk makes his most important and carefully researched contribution to the conversation about post-process theory. Along this lineage are swirling constellations of metaphors – ecology, dancing, networks, even parasites – and ultimately Hawk's case study of sound and music is used to illustrate how we can better conceive of composition and rhetoric."" - Todd Taylor, University of North Carolina""Hawk presents a new framework or theory of composition based on the quasi-object. By situating sound as a quasi-object, Hawk demonstrates what this framework might mean for six key terms in the field: composition, process, research, collaboration, publics, and rhetoric. This is an extraordinarily 'big idea' for the field."" - Michael Neal, Florida State University

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Book SynopsisStories with no substance. Talking heads without a clue. Teamcoverage that still misses the big picture. Overheated hype. Cute chatter. Film at eleven. Is it any wonder more and more of us count less and less on the news?It used to be that a news story told you who, what, where, when, how, and why,Art Athens writesTrade ReviewArt Athens always got it right on the radio and he gets it right here. Check this out if you want to learn the five Ws - and the how - of being a broadcast journalist from one of the best in the business.---—Lynn Sherr, ABC News

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Book SynopsisArgues for and demonstrates the significance of ‘New Sinology’ by bringing language/philology back into the research and understanding of how modern China emerged, and presenting a host of concrete, in-depth, case studies, in which the use of ‘New Sinology’ sheds new light on Chinese history.Trade ReviewThis is a richly researched and intelligently argued collection of studies that highlight a key methodological and interpretive issue in China studies and provides a considerable empirical detail that makes their point. The volume delivers on the promise of the editors to bring language/philology back in—to argue for and demonstrate the significance of “New Sinology”: the careful attention to historical language and knowledge in texts both contemporary and earlier to illuminate the power of cultural habitus as well as conscious practice over time as expressed in the written version of Austin’s speech acts. These studies show that the tools of traditional Sinology, with a focus on linguistic and philological expertise, can and do contribute meaningfully to our understanding of the genesis and experience of modern China." —Timothy Cheek, The University of British Columbia

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Book SynopsisOffers a new perspective on the three modern Korean states - the Japanese colonial state, South Korea, and North Korea - by studying neighbourhood associations during the four war decades (1930s-1960s). By shifting the focus from national policy to local society, this book reveals their deep similarities.

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Book SynopsisOffers a new perspective on the three modern Korean states - the Japanese colonial state, South Korea, and North Korea - by studying neighbourhood associations during the four war decades (1930s-1960s). By shifting the focus from national policy to local society, this book reveals their deep similarities.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis Encyclopedia covers the vast field of political communication, presenting an authoritative overview of its key foundational theories and empirical methodologies. Authored by nearly 600 experts from across the globe, it explores diverse areas of inquiry, foreshadowing future trends and avenues for research.

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Book SynopsisThis cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes.Trade Review‘This collection is deeply needed amid the hype of digital equity and inclusion. Not only does it focus attention on areas, topics, and communities that demand greater understanding (the elderly, hardware access, disability, and privacy) but it adds crucial nuance and context to the present public and political conversation on digital equity and inclusion, especially given the IIJA’s digital equity programs. It reminds us that money will not solve these issues without deeper understanding and community-driven approaches. In addition to being a must-read for policy makers, this collection would be welcome in senior undergraduate or graduate courses on digital policy, broadband policy, the digital divide, digital media, health communication, media and disability, and research methods, among many others.’ -- Christopher Ali, International Journal of Communication‘Eszter Hargittai's edited volume, Handbook of Digital Inequality, is an important addition to the communication and technology literature. Digital inequalities are very real and significantly impactful, and this volume shines a bright light on the areas to which we should be giving more attention. Hargittai has compiled a thoughtful collection of chapters that collectively create a robust resource that readers will likely find themselves revisiting frequently for references, data points, and interesting ideas for research directions.’ -- James Jarc, Communication Research Trends‘At the dawn of the Internet age, digital inequality was a central concern. But then a combination of triumphalism (in the developed nations) and spiraling complexity (rapid proliferation of ways to go online and things to do there) led attention to shift away from this topic. As work and schooling moved online during the COVID-19 pandemic, the world rediscovered that inequality in access to digital platforms and resources remains high and is ever more central to social inequality overall. Eszter Hargittai has identified the scholars who have sustained a research focus on digital inequality and have found ways to cast empirical light on such complex issues as the impact of different ways of accessing the Internet and variation in online skills, and has produced a Handbook that will be invaluable to anyone who cares about social inequality – just when we need it the most.’ -- Paul DiMaggio, Princeton University, US‘This is a must-have book for any social scientist concerned with the digital age for, as its multiple authors clearly demonstrate, not only is almost every dimension of our lives now digital, but everything digital is, in one way or another, unequal. The task is to transcend early ideas of the digital divide to develop a complex and contextual understanding of digital inequality that can, potentially, help us to ameliorate or overcome its excesses and adverse consequences.’ -- Sonia Livingstone, LSE, UK and author, Parenting for a Digital Future‘The pandemic highlighted the critical and persistent need for widespread and equitable use of the internet in societies throughout the world. This timely Handbook provides a roadmap forward, with a comprehensive view of leading research, written by an international and stellar set of authors who have shaped the field and continue to innovate with new insights.’ -- Karen Mossberger, Arizona State University, USTable of ContentsContents: 1 Introduction to the Handbook of Digital Inequality 1 Eszter Hargittai PART I INFRASTRUCTURES AND GEOGRAPHIES 2 What’s missing? How technology maintenance is overlooked in representative surveys of digital inequalities 9 Amy L. Gonzales, Harry Yan, Glenna L. Read and Allison Brown 3 Geographic inequality and the Internet 28 Chris Forman, Avi Goldfarb and Shane Greenstein 4 Infrastructure and instance: how rural communities approach short- and long-term solutions to access 43 Alexis Schrubbe and Sharon Strover 5 Digital inequality and mobiles: opportunities and challenges of relying on smartphones for digital inclusion in disadvantaged contexts 59 Teresa Correa, Isabel Pavez and Javier Contreras 6 Network and neighborhood effects in digital skills 72 Ellen Helsper PART II DIGITAL INEQUALITY THROUGHOUT THE LIFECOURSE 7 Mobile media in teen life: information, networks and access 95 junoh kimm and Jeffrey Boase 8 Looking back at millennials’ mobile transitions: differentiated patterns of mobile phone use among a diverse group of young adults 111 Su Jung Kim and Eszter Hargittai 9 Smartphone pervasiveness in youth daily life as a new form of digital inequality 128 Marco Gui and Tiziano Gerosa 10 Avoiding Facebook: low-income youths’ (negative) discourses about Facebook 145 Marina Micheli 11 Inequality in access to information about college: how low-income first-year college students use social media for seeking and sharing information about college 162 Michael G. Brown and Nicole B. Ellison 12 Digital skills inequality in the context of an aging society: the case of Poland 179 Tomasz Drabowicz 13 Digital inequality among older adults: how East Yorkers in Toronto navigate digital media 191 Anabel Quan-Haase, Barry Wellman and Renwen Zhang 14 Online social connectedness and well-being among older adults in the USA 206 Travis Kadylak and Shelia R. Cotten PART III HEALTH AND DISABILITY 15 Digital inequalities in health communication 217 Heinz Bonfadelli 16 Inequalities in digital health behaviors in American disadvantaged communities 233 Xiaoqian Li and Wenhong Chen 17 Disability, internet, and digital inequality: the research agenda 252 Gerard Goggin 18 The closing skills gap: revisiting the digital disability divide 271 Kerry Dobransky and Eszter Hargittai PART IV PRIVACY AND TRUST 19 Why privacy matters to digital inequality 281 Yong Jin Park 20 Digital inequalities in online privacy protection: effects of age, education and gender 293 Moritz Büchi, Noemi Festic, Natascha Just and Michael Latzer 21 How feelings of trust, concern, and control of personal online data influence web use 308 Elissa M. Redmiles and Cody L. J. Buntain 22 Inequalities in online political participation: the role of privacy concerns 323 Christoph Lutz and Christian Pieter Hoffmann 23 Algorithmic literacy and platform trust 338 Bianca C. Reisdorf and Grant Blank 24 Drills and spills: developing skills to protect one’s privacy online 355 Ashley Marie Walker and Eszter Hargittai Index

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Book SynopsisProviding new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.Trade Review‘Rethinking Advertising as Paratextual Communication by Chris Hackley and Rungpaka Amy Hackley is that remarkable and rare book that compromises in neither theoretical sophistication nor contemporary practical relevance. It will delight those looking for new practical tools or “cool” examples to learn from. The book’s real gift is the concept of paratextual advertising itself, which has the potential to become the new preferred framework for understanding how advertising works in this messy digital age of ours. Buy this book.’ -- Henri Weijo, Aalto University School of Business, Finland‘People generally believe persuasion requires focused attention, something which is more difficult for advertising in the current age. However, high attention is only one way to consume an ad. The Hackley’s have hashed out the paratextual one, a way to consume advertising that is more inclusive of the collection of texts of which the ad is a member. It makes for a fascinating read of how consumers draw cultural meaning from advertising texts and paratexts.’ -- Tom van Laer, The University of Sydney, Australia‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore.’ -- Stephen Brown, Ulster University, UKTable of ContentsContents: 1. Advertising as paratextual communication 2. Reading advertising 3. Understanding advertisements as social texts 4. Paratexts and the meaning of the brand 5. How does advertising ‘work’? 6. Storytelling and paratextual advertising 7. Paratextual advertising strategy 8. Paratextual advertising and the future Index

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Book SynopsisTrade Review‘This book offers a deep and stimulating insight into how geographies of communication are changing with contemporary digital media and data infrastructures, and why we need to rethink questions of geography, media and communication with today's geomediatization.’ -- Andreas Hepp, University of Bremen, Germany‘This book offers an innovative and exciting framework for understanding how the digitally mediated world is increasingly experienced: logistically. Its sustained attention to the entanglement of spatiality and communicative media, as well as to the differentiated possibilities for everyday human agency that then emerge, is particularly insightful and welcome.’ -- Gillian Rose, University of Oxford, UKTable of ContentsContents: 1. Rethinking communication geographies 2. Dwelling under geomedia 3. The culture of streamability 4. Transmedia travel 5. Guidance landscapes 6. Geomedia as the human condition Bibliography Index

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Book SynopsisNow in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation.Table of ContentsTables, Figures, Exhibits, and Numbered Boxes ix Preface xv Acknowledgments xvii The Author xxi Introduction xxiii Part One: Introduction to Health Communication 1 Chapter 1 What Is Health Communication? 3 In This Chapter 3 Defining Health Communication 4 Health Communication in the Twenty-First Century: Key Characteristics and Defining Features 9 The Health Communication Environment 22 Health Communication in Public Health, Health Care, and Community Development 23 The Role of Health Communication in the Marketing Mix 25 Overview of Key Communication Areas 26 The Health Communication Cycle 28 What Health Communication Can and Cannot Do 29 Key Concepts 31 For Discussion and Practice 32 Key Terms 32 Chapter 2 Current Health Communication Theories and Issues 33 In This Chapter 33 Use of Communication Models and Theories: A Premise 34 Key Theoretical Influences in Health Communication 35 Select Models for Strategic Behavior and Social Change Communication 57 Other Theoretical Influences and Planning Frameworks 62 Current Issues and Topics in Public Health and Health Care: Implications for Health Communication 64 Key Concepts 81 For Discussion and Practice 82 Key Terms 82 Chapter 3 Culture and Other Influences on Conceptions of Health and Illness 83 In This Chapter 83 What Is Culture? 84 Approaches in Defining Health and Illness 85 Understanding Health in Different Contexts: A Comparative Overview 88 Gender Influences on Health Behaviors and Conceptions of Health and Illness 91 Health Beliefs Versus Desires: Implications for Health Communication 94 Cultural Competence and Implications for Health Communication 97 Key Concepts 99 For Discussion and Practice 99 Key Terms 100 Part Two: Health Communication Approaches and Action Areas 101 Chapter 4 Interpersonal Communication 103 In This Chapter 103 The Dynamics of Interpersonal Behavior 104 Social and Cognitive Processes of Interpersonal Communication 106 Community Dialogue as an Example of Interpersonal Communication at Scale 111 The Power of Personal Selling and Counseling 112 Communication as a Core Clinical Competency 116 Implications of Interpersonal Communication for Technology-Mediated Communications 128 Key Concepts 129 For Discussion and Practice 131 Key Terms 132 Chapter 5 Mass Media and New Media Communication, and Public Relations 133 In This Chapter 133 Health Communication in the New Media Age: What has Changed and What Should Not Change 134 The Media of Mass Communication and Public Relations 138 Public Relations Defined: Theory and Practice 139 Mass Media, Health-Related Decisions, and Public Health 149 New Media and Health 157 Reaching the Underserved with Integrated New Media Communication 170 Mass Media– and New Media–Specific Evaluation Parameters 171 Key Concepts 174 For Discussion and Practice 176 Key Terms 177 Chapter 6 Community Mobilization and Citizen Engagement 179 In This Chapter 179 Community Mobilization and Citizen Engagement: A Bottom-Up Approach 180 Community Mobilization as a Social Process 182 Engaging Citizens in Policy Debates and Political Processes 188 Implications of Different Theoretical and Practical Perspectives for Community Mobilization and Citizen Engagement Programs 190 Impact of Community Mobilization on Health-Related Knowledge and Practices 194 Key Steps of Community Mobilization Programs 203 The Case for Community Mobilization and Citizen Engagement in Risk and Emergency Communication 212 Key Concepts 216 For Discussion and Practice 217 Key Terms 218 Chapter 7 Professional Medical Communications 219 In This Chapter 219 Communicating with Health Care Providers: A Peer-to-Peer Approach 220 Theoretical Assumptions in Professional Medical (Clinical) Communications 224 How to Influence Health Care Provider Behavior: A Theoretical Overview 226 Key Elements of Professional Medical Communications Programs 228 Overview of Key Communication Channels and Activities 235 Using IT Innovation to Address Emerging Needs and Global Health Workforce Gap 237 Prioritizing Health Disparities in Clinical Education to Improve Care: The Role of Cross-Cultural Health Communication 239 Key Concepts 240 For Discussion and Practice 242 Key Terms 242 Chapter 8 Constituency Relations and Strategic Partnerships in Health Communication 243 In This Chapter 243 Constituency Relations: A Practice-Based Definition 244 Recognizing the Legitimacy of All Constituency Groups 246 Constituency Relations: A Structured Approach 247 Strategies to Develop Successful Multisectoral Partnerships 251 Key Concepts 260 For Discussion and Practice 261 Key Terms 262 Chapter 9 Policy Communication and Public Advocacy 263 In This Chapter 263 Policy Communication and Public Advocacy as Integrated Communication Areas 264 Communicating with Policymakers and Other Key Stakeholders 267 The Media of Public Advocacy and Public Relations 271 Influencing Public Policy in the New Media Age 274 Key Concepts 277 For Discussion and Practice 278 Key Terms 278 Part Three: Planning, Implementing, and Evaluating a Health Communication Intervention 279 Chapter10 Overview of the Health Communication Planning Process 281 In This Chapter 281 Why Planning Is Important 283 Approaches to Health Communication Planning 285 The Health Communication Cycle and Strategic Planning Process 287 Key Steps of Health Communication Planning 289 Elements of an Effective Health Communication Program 295 Establishing the Overall Program Goal: A Practical Perspective 299 Outcome Objectives: Behavioral, Social, and Organizational 300 Key Concepts 303 For Discussion and Practice 305 Key Terms 306 Chapter 11 Situation and Audience Analysis 307 In This Chapter 307 How to Develop a Comprehensive Situation and Audience Analysis 308 Organizing, Sharing, and Reporting on Research Findings 333 Common Research Methodologies: An Overview 335 Key Concepts 353 For Discussion and Practice 354 Key Terms 354 Chapter 12 Identifying Communication Objectives and Strategies 355 In This Chapter 355 How to Develop and Validate Communication Objectives 356 Outlining a Communication Strategy 364 Key Concepts 372 For Discussion and Practice 372 Key Terms 373 Chapter 13 Designing and Implementing an Action Plan 375 In This Chapter 375 Definition of an Action (Tactical) Plan 376 Key Elements of an Action (Tactical) Plan 379 Integrating Partnership and Action Plans 398 Planning for a Successful Program Implementation 400 Key Concepts 404 For Discussion and Practice 405 Key Terms 405 Chapter 14 Evaluating Outcomes of Health Communication Interventions 407 In This Chapter 407 Evaluation as a Key Element of Health Communication Planning 408 Overview of Key Evaluation Trends and Strategies: Why, What, and How We Measure 409 Integrating Evaluation Parameters That Are Inclusive of Vulnerable and Underserved Populations 425 Evaluating New Media–Based Interventions: Emerging Trends and Models 426 Monitoring: An Essential Element of Program Evaluation 430 Linking Outcomes to a Specific Health Communication Intervention 432 Evaluation Report 434 Key Concepts 437 For Discussion and Practice 439 Key Terms 440 Part Four: Case Studies and Lessons from the Field 441 Chapter 15 Health Communication in the United States: Case Studies and Lessons from the Field 443 In This Chapter 443 From Theory to Practice: Select Case Studies from the United States 444 Emerging Trends and Lessons 464 Key Concepts 465 For Discussion and Practice 466 Key Term 466 Chapter 16 Global Health Communication: Case Studies and Lessons from the Field 467 In This Chapter 467 From Theory to Practice: Select Case Studies on Global Health Communication 468 Emerging Trends and Lessons 490 Key Concepts 492 For Discussion and Practice 493 Key Terms 493 Appendix A Examples of Worksheets and Resources on Health Communication Planning 495 Appendix B Sample Online Resources on Health Communication 509 Glossary 523 References 539 Name Index 593 Subject Index 601

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Book SynopsisThe International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication seriTable of ContentsAbout the Editors ix Contributors xi Alphabetical List of Entries xxi Thematic List of Entries xxv Editors' Introduction xxix

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Book SynopsisThis is the first volume exclusively devoted to research methods in language policy and planning (LPP). Each chapter is written by a leading language policy expert and provides a how-to guide to planning studies as well as gathering and analyzing data Covers a broad range of methods, making it easily accessible to and useful for transdisciplinary researchers working with language policy in any capacity Will serve as both a foundational methods text for graduate students and novice researchers, and a useful methodological reference for experienced LPP researchers Includes a series of guidelines for public engagement to assist scholars as they endeavor to incorporate their work into the public policy process Table of ContentsNotes on Contributors vii Foreword xiiThomas Ricento 1 Introduction: The Practice of Language Policy Research 1Francis M. Hult and David Cassels Johnson Part I Fundamental Considerations 7 2 Selecting Appropriate Research Methods in LPP Research: Methodological Rich Points 9Nancy H. Hornberger 3 Researcher Positionality 21Angel M.Y. Lin 4 Ethical Considerations in Language Policy Research 33Suresh Canagarajah and Phiona Stanley 5 Language Policy and Political Theory 45Stephen May 6 Language and Law 56Dimitry Kochenov and Fernand de Varennes Part II Methodological Approaches to Language Planning and Policy Research 67 7 Exploring Language Problems through Q‐Sorting 69Joseph Lo Bianco 8 Ethnography in Language Planning and Policy Research 81Teresa L. McCarty 9 Classroom Discourse Analysis as a Lens on Language‐in‐Education Policy Processes 94Marilyn Martin‐Jones 10 Applying Corpus Linguistics to Language Policy 107Shannon Fitzsimmons‐Doolan 11 The Economics of Language Policy: An Introduction to Evaluation Work 118François Grin and François Vaillancourt 12 Analyzing Language Policies in New Media 130Helen Kelly‐Holmes 13 Historical‐Structural Analysis 140James W. Tollefson 14 Interpretive Policy Analysis for Language Policy 152Sarah Catherine K. Moore and Terrence G. Wiley 15 Intertextuality and Language Policy 166David Cassels Johnson 16 Mapping Language Ideologies 181Adnan Ajsic and Mary McGroarty 17 Investigating Relationships between Language Attitudes and Policy Issues 193Åsa Palviainen and Ari Huhta 18 Using Census Data and Demography in Policy Analysis 205Minglang Zhou 19 Making Policy Connections across Scales Using Nexus Analysis 217Francis M. Hult Public Engagement and the LPP Scholar 233 Appendix A Interacting with Schools and Communities 235Rebecca Freeman Field Appendix B Participating in Policy Debates about Language 240John R. Rickford Appendix C Interacting with Politicians and Policymakers 244Lava D. Awasthi Appendix D Managing Media Appearances 248Kendall A. King Index 253

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Book SynopsisThis is the first volume exclusively devoted to research methods in language policy and planning (LPP). Each chapter is written by a leading language policy expert and provides a how-to guide to planning studies as well as gathering and analyzing data Covers a broad range of methods, making it easily accessible to and useful for transdisciplinary researchers working with language policy in any capacity Will serve as both a foundational methods text for graduate students and novice researchers, and a useful methodological reference for experienced LPP researchers Includes a series of guidelines for public engagement to assist scholars as they endeavor to incorporate their work into the public policy process Trade Review"[T]he book is a thoroughly enjoyable whistle-stop tour of research methods, highly readable and accessible at a glance. The suggestions from experts on research methods, data collection, potential research questions and literature dissemination will be highly valued by post-graduate or doctoral research students. The methodological rigor and topical richness will make this book appeal to LPP researchers, (critical) discourse analysts, applied linguists and scholars in bilingual/multilingual education research." - Wenge Chen, International Journal of Bilingual Education and Bilingualism, 2016Table of ContentsNotes on Contributors vii Foreword xiiThomas Ricento 1 Introduction: The Practice of Language Policy Research 1Francis M. Hult and David Cassels Johnson Part I Fundamental Considerations 7 2 Selecting Appropriate Research Methods in LPP Research: Methodological Rich Points 9Nancy H. Hornberger 3 Researcher Positionality 21Angel M.Y. Lin 4 Ethical Considerations in Language Policy Research 33Suresh Canagarajah and Phiona Stanley 5 Language Policy and Political Theory 45Stephen May 6 Language and Law 56Dimitry Kochenov and Fernand de Varennes Part II Methodological Approaches to Language Planning and Policy Research 67 7 Exploring Language Problems through Q‐Sorting 69Joseph Lo Bianco 8 Ethnography in Language Planning and Policy Research 81Teresa L. McCarty 9 Classroom Discourse Analysis as a Lens on Language‐in‐Education Policy Processes 94Marilyn Martin‐Jones 10 Applying Corpus Linguistics to Language Policy 107Shannon Fitzsimmons‐Doolan 11 The Economics of Language Policy: An Introduction to Evaluation Work 118François Grin and François Vaillancourt 12 Analyzing Language Policies in New Media 130Helen Kelly‐Holmes 13 Historical‐Structural Analysis 140James W. Tollefson 14 Interpretive Policy Analysis for Language Policy 152Sarah Catherine K. Moore and Terrence G. Wiley 15 Intertextuality and Language Policy 166David Cassels Johnson 16 Mapping Language Ideologies 181Adnan Ajsic and Mary McGroarty 17 Investigating Relationships between Language Attitudes and Policy Issues 193Åsa Palviainen and Ari Huhta 18 Using Census Data and Demography in Policy Analysis 205Minglang Zhou 19 Making Policy Connections across Scales Using Nexus Analysis 217Francis M. Hult Public Engagement and the LPP Scholar 233 Appendix A Interacting with Schools and Communities 235Rebecca Freeman Field Appendix B Participating in Policy Debates about Language 240John R. Rickford Appendix C Interacting with Politicians and Policymakers 244Lava D. Awasthi Appendix D Managing Media Appearances 248Kendall A. King Index 253

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Book SynopsisAs broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.Trade Review“This book offers helpful background readings for media research courses. Summing up: recommended.”-ChoiceTable of ContentsNotes on Contributors viii Series Editor's Preface xiv Acknowledgments xv Introduction 1 Virginia Nightingale Part I Being Audiences 17 1 Readers as Audiences 19 Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger 2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound 41 Jackie Cook 3 Viewing 62 Shawn Shimpach 4 Search and Social Media 86 Virginia Nightingale 5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy 109 Joshua Green and Henry Jenkins 6 Going Mobile 128 Gerard Goggin Part II Theorizing Audiences 147 7 Audiences and Publics, Media and Public Spheres 149 Richard Butsch 8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers 169 Sonia Livingstone and Peter Lunt 9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation 190 Nico Carpentier 10 The Necessary Future of the Audience … and How to Research It 213 Nick Couldry 11 Reception 230 Cornel Sandvoss 12 Affect Theory and Audience 251 Anna Gibbs Part III Researching Audiences 267 13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency 269 Adam Arvidsson 14 Ratings and Audience Measurement 286 Philip M. Napoli 15 Quantitative Audience Research: Embracing the Poor Relation 302 David Deacon and Emily Keightley 16 Media Effects in Context 320 Brian O’Neill 17 Cultivation Analysis and Media Violence 340 Andy Ruddock 18 Creative and Visual Methods in Audience Research 360 Fatimah Awan and David Gauntlett 19 Locating Media Ethnography 380 Patrick D. Murphy Part IV Doing Audience Research 403 20 Children’s Media Cultures in Comparative Perspective 405 Sonia Livingstone and Kirsten Drotner 21 Fan Cultures and Fan Communities 425 Kristina Busse and Jonathan Gray 22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences 444 Mirca Madianou 23 Participatory Vision: Watching Movies with Yolngu 459 Jennifer Deger 24 The Audience Is the Show 472 Annette Hill 25 Seeking the Audience for News: Response, News Talk, and Everyday Practices 489 S. Elizabeth Bird 26 Sport and Its Audiences 509 David Rowe Index 527

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