Business strategy Books

Book SynopsisSHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.Trade Review"Provides the guidance to leaders, managers, and HR professionals on the importance of putting purpose, values and people first. David delivers a blueprint for creating an inclusive, sustainable, and high performing culture." * Omar Ali, Financial Services Leader, EY *"Clear, straightforward, no grand claims - just simple tools, clear examples of those that have taken the challenge and succeeded, and acknowledgement that whilst it is hard work, it will bring great value." * Patricia Grealish, Interim Chief People Officer at NHS Blood and Transplant *"The understanding offered by this powerful analysis of organizational culture offers a clear route to transforming work organizations for the future so that those who work in them thrive, the lives of the people they serve are enhanced and the planet they are part of is protected." * Professor Michael West CBE, Senior Visiting Fellow, The King’s Fund, Professor of Organizational Psychology, Lancaster University Emeritus Professor, Aston University *"A step-by-step guide to creating a business case and framework for a people centred organization. By utilizing some very honest and thought-provoking case studies, this toolkit is designed to support those with all levels of experience in change management or cultural transformation." * Juli Oliver-Smith FCIPD, PG Cert Psychology of Organisational Development and Change *"David's deep experience and practical advice is an invaluable tool in helping you to achieve the productive and engaging culture you need in order to achieve your goals and be the organization you want to be." * David MacLeod OBE, Co-Chair of Engage for Success Movement, Co-Author of ‘MacLeod Report’ on Employee Engagement Honorary Professor, Nottingham Business School *"Anyone using this book as a guide should see a genuine transformation and a way to navigate their aspiration to maximize the potential of all their employees. Highly recommended." * Jill Scott, CEO, Inclusion Solutions Ltd *"This comprehensive book uses accessible and understandable tools and case studies to challenge our thinking and provoke us to action. It is as professionally challenging as it is enjoyable. It has captured the current passion and enthusiasm of many leaders and HR professionals to use the past year as a catalyst for real sustainable change." * Dean Royles, President of HPMA and strategic HR consultant *"Written with leaders and HR professionals in mind, this book provides a solid framework and practical playbook for helping organizations to shift their culture, into one that is not only transformational in nature but fair, just, inclusive high performing and sustainable." * Victoria Leach, Head of People & Culture, North-East Lincolnshire Council *"David has set the tone straight away; 'Develop a people centred organization for improved performance'... why .... because people are any organization's most valuable asset! Without them you don't have an organization. A truly educational and inspiring book throughout, which I would recommend to any leader or HR practitioner to read cover to cover!" * Lisa Seagroatt, Assoc CIPD, Founder and Managing Director, HR Fit for Purpose *"Provides a blueprint for leaders and organizations to journey towards something better. Liddle expertly outlines a different, more balanced way of working and offers a pragmatic and well thought-through framework for making progress. An essential read for anyone who believes workplaces can build performance whilst nurturing enhanced fairness, justice and learning." * David D’Souza, Membership Director at CIPD *"This book is nothing short of amazing. I have found it truly relevant for the current time and particularly useful for the work I undertake as an HR professional. David, I salute you for a job well done." * Akua Richardson, Director, People First Initiatives Ltd *"Transformational Culture strikes a great balance between providing theory that underpins its key messages and the practical examples that will help to make changes to how an organization works. For me, the added value of what David says is that it makes for better run and more successful organizations, and he absolutely demonstrates why." * Graham Boyack, Director at Scottish Mediation *"David has produced another gem of a book which should be compulsory reading for all leaders, managers and HR professionals alike. David makes a compelling case of the power of transforming cultures to be kinder, more compassionate and to achieve a win/win approach for everyone. It is a book I will return to time and again." * Pam Williams, HR Director & Leadership Coach *"Transformational Culture is the brainchild of David Liddle whose phenomenal, diverse career leaves you with that comfortable feeling you can trust what you read. All the blood, sweat and tears articulating how a leader can get organizational culture on point has been absorbed by the author and he is handing over all this wisdom on a plate in guise of this shiny book ready to dip into time and time again." * Mandy Wardrop, Senior lecturer and HR programme leader *"The next time I encounter yet another excuse for not addressing racism, injustice or fairness by an employer, I will whip out David Liddle's Transformational Culture. I DARE every leader, manager, lawyer and HR person to read this book. He transforms outdated, rigid and harmful disciplinary processes based on retributive justice towards what this weary world needs: restorative justice: focused on learning and collective organizational safety." * Animah Kosai, Founder Speak Up Collective and Counsel *"In this interesting and highly relevant book, David Liddle has clearly illustrated what good and bad culture looks like, described the different factors that influence culture as well as explained the problems we face in trying to solve modern problems with traditional ways of thinking. More than that though, David has pointed the way and helped us establish a route to a more just, more human and more productive way of doing things." * Jonathan Goodger, Employee Relations Manager, Global pharmaceutical company *Table of Contents Section - PART ONE: The Case for Change; Chapter - 01: The transformational culture and why it matters; Chapter - 02: Shift happens - from retribution to transformation – How to harness the power of restorative justice; Chapter - 03: The Transformational Culture Model – A blueprint for a fair, just, inclusive, sustainable and high-performing organization; Chapter - 04: The 7Cs of a transformational culture; Chapter - 05: The Resolution Framework – A fresh approach for resolving concerns, conduct, complaints and conflicts at work; Chapter - 06: A very uncivil war – The toxic culture (and what to do about it); Chapter - 07: Aligning people, purpose, values and behaviour; Chapter - 08: Putting the human into human resources – The emergence of a modern people and culture function; Chapter - 09: Engage leadership – Leadership, management and the transformational culture; Chapter - 10: Wellbeing, engagement and inclusion – The key to great employee experience and world-class customer experience; Section - PART TWO: The Transformational Culture Playbook; Chapter - 11: Transformational Toolkit 1; Chapter - 12: Transformational Toolkit 2; Chapter - 13: Transformational Toolkit 3; Chapter - 14: Transformational Toolkit 4; Chapter - 15: Transformational Toolkit 5; Chapter - 16: Transformational Toolkit 6; Chapter - 17: Transformational Toolkit 7; Chapter - 18: Transformational Toolkit 8; Chapter - 19: Conclusion and calls to action; Chapter - 20: Overview of the models that underpin a transformational culture;

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Book SynopsisAs organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse. Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.Trade Review"The New Strategist not only provides the concepts and tools required for effective strategy making but also details the contexts, actors and competencies that animate the process. In this uniquely authoritative book, Müller-Stewens translates over 40 years of experience into an indispensable resource for anyone who aspires to become a true strategy professional." * Steven Floyd, Isenberg Professor of Innovation and Entrepreneurship, Isenberg School of Management, University of Massachusetts, USA *"An insightful and pragmatic guide to all strategic decision makers - a must-read for any entrepreneurial and hands-on strategist." * Dr Max Kownatzki, Senior Vice President Network & Partnership Management Hub Airlines, Deutsche Lufthansa AG, Germany *"This book is a rousing call to professionalism in strategy work. Müller-Stewens shows how a combination of analytical craftsmanship and moral sensibility will be crucial to strategy professionals as they lead their organizations into this challenging future." * Richard Wittington, Professor of Strategic Management, Saïd Business School, UK *"Businesses now operate in a distinctively new competitive landscape that is rapidly changing and unpredictable due partly to disruptive technologies and chaotic political forces. Because of this unique context, the role of strategists has dramatically changed, making this highly insightful book both timely and critically important. It is a must read for all strategic leaders and strategic management scholars alike." * Michael Hitt, University Distinguished Professor Emeritus, Texas A&M University *"Müller-Stewens sees the strategist as leading more than the core strategy development and execution processes. Instead, the strategist should be a member of a company's leadership team which starts from deriving the purpose. This is the fundamental rule upon which the work of strategists needs to be built and animated by the strategic leader." * Dr. Andreas Gocke, Managing Director and Senior Partner, The Boston Consulting Group *Table of Contents Chapter - 01: Professionalizing strategists; Chapter - 02: The executive as strategist; Chapter - 03: Chief strategy officer; Chapter - 04: Strategists at headquarters; Chapter - 05: Strategists’ competencies; Chapter - 06: A strategist’s tools; Chapter - 07: Looking ahead; Chapter - 08: Appendices; Chapter - 09: References; Chapter - 10: Index

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Book SynopsisAs organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse. Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.Trade Review"The New Strategist not only provides the concepts and tools required for effective strategy making but also details the contexts, actors and competencies that animate the process. In this uniquely authoritative book, Müller-Stewens translates over 40 years of experience into an indispensable resource for anyone who aspires to become a true strategy professional." * Steven Floyd, Isenberg Professor of Innovation and Entrepreneurship, Isenberg School of Management, University of Massachusetts, USA *"An insightful and pragmatic guide to all strategic decision makers - a must-read for any entrepreneurial and hands-on strategist." * Dr Max Kownatzki, Senior Vice President Network & Partnership Management Hub Airlines, Deutsche Lufthansa AG, Germany *"This book is a rousing call to professionalism in strategy work. Müller-Stewens shows how a combination of analytical craftsmanship and moral sensibility will be crucial to strategy professionals as they lead their organizations into this challenging future." * Richard Wittington, Professor of Strategic Management, Saïd Business School, UK *"Businesses now operate in a distinctively new competitive landscape that is rapidly changing and unpredictable due partly to disruptive technologies and chaotic political forces. Because of this unique context, the role of strategists has dramatically changed, making this highly insightful book both timely and critically important. It is a must read for all strategic leaders and strategic management scholars alike." * Michael Hitt, University Distinguished Professor Emeritus, Texas A&M University *"Müller-Stewens sees the strategist as leading more than the core strategy development and execution processes. Instead, the strategist should be a member of a company's leadership team which starts from deriving the purpose. This is the fundamental rule upon which the work of strategists needs to be built and animated by the strategic leader." * Dr. Andreas Gocke, Managing Director and Senior Partner, The Boston Consulting Group *Table of Contents Chapter - 01: Professionalizing strategists; Chapter - 02: The executive as strategist; Chapter - 03: Chief strategy officer; Chapter - 04: Strategists at headquarters; Chapter - 05: Strategists’ competencies; Chapter - 06: A strategist’s tools; Chapter - 07: Looking ahead; Chapter - 08: Appendices; Chapter - 09: References; Chapter - 10: Index

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Book SynopsisFor businesses to grow and be successful their approach to resilience must be defined by a holistic and risk-focused outlook, rather than one which is narrow and dominated by event-oriented continuity practices. The Organizational Resilience Handbook shows that success is as much to do with innovation and the speed with which new products are brought to market as it is with organizations having to deal with unexpected crisis situations. It comprehensively covers the full breadth and depth of the field and introduces related topics such as security, safety, e-commerce, emerging technologies and customer experience. Through adopting a strategic and progressive approach, practitioners can apply the book's methodology to develop an in-depth understanding of resilience within their own organization and use it to effectively engage with the board and senior management in developing strategies for achieving greater resilience capability. A range of high-profile case studies, such as Mercedes, the UK's National Health Service, Alibaba and BP, help to illustrate the concept of resilience by detailing characteristics and behaviours which confirm its meaning. The Organizational Resilience Handbook is a practical guide to self-assessment, benchmarking performance and implementing resilience frameworks in any organization.Trade Review"Graham Bell provides an interesting and comprehensive exploration of resilience and lays out the wide-ranging arguments on resilience which have happened over the years. It is important to be able to argue from several angles, and this handbook uses case studies to demonstrate the many and varied approaches that have been adopted in the pursuit of resilience." * Derek Mowbray, Organization Health Psychologist *"The book offers a detailed and thought provoking look at organizational resilience with a broad range of case studies and global insights. It places a focus on strategy and delivering commitments to stakeholders, the role of leadership in organizational resilience, the importance of continual learning and everything in between." * Janette Kirk-Willis, Positive Psychology and Resilience Coach, Founder of Positively Flourishing *"Provides a practical approach to using the information we gather to move from risk to resilience management. Organizations of any kind will benefit from the focus on transforming risk reviews and assessments into strategic hints. In these days of great change and external pressures, organizations will need a form of intelligent design applied to allow businesses to not only survive but excel. This book provides that." * Cosimo Pacciani, former COO of Algebris and former CRO of the European Stability Mechanism *"Managing the COVID-19 pandemic has taught us and is continuing to teach us many lessons about resilience. Not the least of these is that the responses have been widely varied in terms of the levels of preparedness displayed by different countries and the corporates and entities within them. It is also apparent that a much greater priority needs to be given to organizational resilience in the future, particularly as we face the challenges of climate change and other aspects of global instability that will continue to throw up shocks - predictable and unpredictable. 'The Organizational Resilience Handbook' therefore provides an invaluable and timely framework for assessing the resilience of an organization and to help its leaders enhance their preparedness in a way which is not threat-specific. Above all, it makes the point that any resilience strategy must be holistic and recognise the inter-dependencies that the organization faces." * Lord Toby Harris *"I commend this book to all resilience practitioners and professionals who interact with the C-Suite. Graham does a great job of outlining the many dimensions of resilience, over and above the ones we might traditionally (but erroneously) think of such as crisis management and business continuity. I found the case studies brought out many of the books arguments and finally believe that the resilience model is a great way to begin to measure something which historically has been viewed as somewhat intangible or at the very least one dimensional. This book certainly broadened my concepts and views of organisational resilience."" * Stuart Seymour, Director Global Cyber Security, Cyber Incident Response, Physical Security and Resilience at Centrica *Table of Contents Chapter - 00: Introduction; Chapter - 01: Contextual setting; Chapter - 02: Definitions and references; Chapter - 03: Reasoning and benefits; Chapter - 04: Case studies; Chapter - 05: The Organizational Resilience Capability Model® (ORCM); Chapter - 06: Assessment and reporting; Chapter - 07: Other key issues and ideas; Chapter - 08: Application and implementation

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Book SynopsisWin the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.Trade Review"Bev Burgess has the rare talent of being able to unravel complex topics and spell out a practical way forward. This book is about how to build relationships with the most senior prospects. She writes brilliantly and with great clarity, and has filled a major gap in our knowledge." * Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"A comprehensive overview of how to approach a game-changing services marketing activity." * Ian Hunter, Vice President, North West Europe Marketing, Fujitsu *"Will help anyone looking for new ideas, great examples, and a structured process for developing successful business relationships with target executives in today's hyper-competitive market." * Barbara Robidoux, Senior Vice President, Marketing, Dell Technologies *"A successful business relationship demands a strategic, disciplined, structured and intelligent approach. Bev Burgess' latest 'how to' is accessible, compulsive and bang on the money." * Allan Evans, Global Head of Business Development and Marketing, BDO International Limited *"Bev Burgess has a talent for breaking down the complex and sharing pragmatic advice that anyone can follow. If you're serious about building great relationships with your customers, this book is a great place to start." * Stella Low, Chief Communications Officer, Cisco Systems *"Burgess provides a wealth of ideas, practical insight, industry research, and real-world examples on the critical aspects of orchestrated executive engagement. Whether you are looking to up your company's game around executive engagement or your own personal success, this book is a must-read." * Keith Pranghofer, Director of Account Based Marketing & Engagement, Microsoft *"This is a vital and urgently needed book. If you only read one book at marketing or business this year, make it this one." * Joel Harrison, Editor-in-Chief, B2B Marketing *"Packed with clear insights into the increasingly complex world of business-to-business marketing." * Fiona Czerniawska, Joint Managing Director, Source Global Research *"This clear and easy to follow book is essential reading for managers seeking to create and sustain business relationships and successfully engage with key business stakeholders. An important book for top management, senior marketers and students." * Adrian Payne, Professor of Marketing, University of New South Wales, Australia and visiting Professor in Marketing Cranfield University, UK *"Bev Burgess demonstrates that selling successfully to businesses need not be a matter of chance. Rather, by understanding how to engage with senior executives, it can be the result of a carefully considered and controllable marketing strategy." * David Sharp, CEO, International Workplace *"The book reinforces the client-focussed messages for every element of executive engagement, demonstrating that the client journey and experience can be strategically managed to influence success in building relationships and directly supporting the sale." * Nigel Pyke, Head of EMEA Marketing & Communications, Cushman & Wakefield *"Compelling writing, terrific case studies, and action-oriented advice. A great companion piece to her book on account-based marketing!" * Jonathan Copulsky, former CMO, Deloitte Consulting and Lecturer of Marketing, Northwestern University *"A fantastic source of thoughtful guidance and practical approaches. Bev Burgess has set out a complex subject with great clarity and purpose." * Steve Andre, CEO and founder of Spirit AI *Table of Contents Chapter - 01: Business buyers don’t behave like consumers; Chapter - 02: What is executive engagement?; Chapter - 03: Understanding executives; Chapter - 04: Who should engage?; Chapter - 05: Having something to say; Chapter - 06: Knowing when to engage; Chapter - 07: Engaging with peer networks; Chapter - 08: Engaging small groups; Chapter - 09: Engaging individuals; Chapter - 10: Measuring success;

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Book SynopsisWin the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.Trade Review"Bev Burgess has the rare talent of being able to unravel complex topics and spell out a practical way forward. This book is about how to build relationships with the most senior prospects. She writes brilliantly and with great clarity, and has filled a major gap in our knowledge." * Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"A comprehensive overview of how to approach a game-changing services marketing activity." * Ian Hunter, Vice President, North West Europe Marketing, Fujitsu *"Will help anyone looking for new ideas, great examples, and a structured process for developing successful business relationships with target executives in today's hyper-competitive market." * Barbara Robidoux, Senior Vice President, Marketing, Dell Technologies *"A successful business relationship demands a strategic, disciplined, structured and intelligent approach. Bev Burgess' latest 'how to' is accessible, compulsive and bang on the money." * Allan Evans, Global Head of Business Development and Marketing, BDO International Limited *"Bev Burgess has a talent for breaking down the complex and sharing pragmatic advice that anyone can follow. If you're serious about building great relationships with your customers, this book is a great place to start." * Stella Low, Chief Communications Officer, Cisco Systems *"Burgess provides a wealth of ideas, practical insight, industry research, and real-world examples on the critical aspects of orchestrated executive engagement. Whether you are looking to up your company's game around executive engagement or your own personal success, this book is a must-read." * Keith Pranghofer, Director of Account Based Marketing & Engagement, Microsoft *"This is a vital and urgently needed book. If you only read one book at marketing or business this year, make it this one." * Joel Harrison, Editor-in-Chief, B2B Marketing *"Packed with clear insights into the increasingly complex world of business-to-business marketing." * Fiona Czerniawska, Joint Managing Director, Source Global Research *"This clear and easy to follow book is essential reading for managers seeking to create and sustain business relationships and successfully engage with key business stakeholders. An important book for top management, senior marketers and students." * Adrian Payne, Professor of Marketing, University of New South Wales, Australia and visiting Professor in Marketing Cranfield University, UK *"Bev Burgess demonstrates that selling successfully to businesses need not be a matter of chance. Rather, by understanding how to engage with senior executives, it can be the result of a carefully considered and controllable marketing strategy." * David Sharp, CEO, International Workplace *"The book reinforces the client-focussed messages for every element of executive engagement, demonstrating that the client journey and experience can be strategically managed to influence success in building relationships and directly supporting the sale." * Nigel Pyke, Head of EMEA Marketing & Communications, Cushman & Wakefield *"Compelling writing, terrific case studies, and action-oriented advice. A great companion piece to her book on account-based marketing!" * Jonathan Copulsky, former CMO, Deloitte Consulting and Lecturer of Marketing, Northwestern University *"A fantastic source of thoughtful guidance and practical approaches. Bev Burgess has set out a complex subject with great clarity and purpose." * Steve Andre, CEO and founder of Spirit AI *Table of Contents Chapter - 01: Business buyers don’t behave like consumers; Chapter - 02: What is executive engagement?; Chapter - 03: Understanding executives; Chapter - 04: Who should engage?; Chapter - 05: Having something to say; Chapter - 06: Knowing when to engage; Chapter - 07: Engaging with peer networks; Chapter - 08: Engaging small groups; Chapter - 09: Engaging individuals; Chapter - 10: Measuring success;

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Book SynopsisHow can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition. Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.Trade Review"A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in." * Mark Spelman, Member of the Executive Committee, World Economic Forum *"This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!" * Gisbert Rühl, CEO, Klöckner & Co SE *"The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode." * Martin Brudermüller, CEO, BASF *"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way." * Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School *"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth." * Bill McDermott, CEO ServiceNow *"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing." * Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd *"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change." * Richard Straub, President Global Peter Drucker Forum *"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." * Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator *"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution." * Dr Ulrich Faisst, Digital Transformation Officer, TRUMPF *"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy." * Felix Staeritz, CEO, FoundersLane and Founder, FightBackMovement *Table of Contents Chapter - 00: About the authors; Section - ONE: Why business models need to radically shift; Chapter - 01: How business model transformation became mainstream; Chapter - 02: Working with the Business Transformation Board; Section - TWO: Navigating the business model transformation journey; Chapter - 03: Drivers of business model transformation; Chapter - 04: How to assess your current and target business model; Chapter - 05: How to lead a radical shift of your business model; Section - THREE: Learning from successful transformational organizations; Chapter - 06: Case studies of companies radically shifting the level of inclusiveness; Chapter - 07: Case studies of companies radically shifting the level of customization; Chapter - 08: Case studies of companies that sequence multiple radical shifts; Section - FOUR: How to move forward; Chapter - 09: Mastering the transformational leadership challenge; Chapter - 10: Designing your business model transformation path; Chapter - 11: Index

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Book SynopsisHow can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition. Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.Trade Review"A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in." * Mark Spelman, Member of the Executive Committee, World Economic Forum *"This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!" * Gisbert Rühl, CEO, Klöckner & Co SE *"The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode." * Martin Brudermüller, CEO, BASF *"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way." * Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School *"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth." * Bill McDermott, CEO ServiceNow *"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing." * Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd *"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change." * Richard Straub, President Global Peter Drucker Forum *"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." * Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator *"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution." * Dr Ulrich Faisst, Digital Transformation Officer, TRUMPF *"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy." * Felix Staeritz, CEO, FoundersLane and Founder, FightBackMovement *Table of Contents Chapter - 00: About the authors; Section - ONE: Why business models need to radically shift; Chapter - 01: How business model transformation became mainstream; Chapter - 02: Working with the Business Transformation Board; Section - TWO: Navigating the business model transformation journey; Chapter - 03: Drivers of business model transformation; Chapter - 04: How to assess your current and target business model; Chapter - 05: How to lead a radical shift of your business model; Section - THREE: Learning from successful transformational organizations; Chapter - 06: Case studies of companies radically shifting the level of inclusiveness; Chapter - 07: Case studies of companies radically shifting the level of customization; Chapter - 08: Case studies of companies that sequence multiple radical shifts; Section - FOUR: How to move forward; Chapter - 09: Mastering the transformational leadership challenge; Chapter - 10: Designing your business model transformation path; Chapter - 11: Index

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Book SynopsisIn a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.Trade Review"Offers expert views and practical advice on how to understand the buyer so well that you can go from selling to helping today's hyper-connected and empowered customers buy." * Malin Liden, Vice President, Head of EMEA Marketing Transformation Office, SAP, Germany *"This is not only a great reminder of the need for insight, but an incredibly useful resource to remind us how to generate the right insights across key touch points." * Maria Koutsoudakis, Brand Director UK, Vodafone *"Marketing is about creating relationships that are great for the customers who experience them, great for the people who make them happen, great for the people who "sell" them, great for all stakeholders and great for the planet. If you are interested in learning how to do this, buy and use this book." * Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"Delighting customers is a powerful path to profitability and this book skilfully provides the playbook on both strategy and execution-the why and the how. It's a must-read for business leaders who need to translate insight into action to accelerate business growth!" * Vanessa DiMauro, Head of Community, Georgian Partners and Forbes Top 40 Digital Marketer, USA *"The internet, social media, legislation, technology and COVID-19 have all changed marketing and all of us have to change with it. Bailey takes us through each area we need to change and uses expert opinion, case studies and her own experience to lay out either a healthy update or an introduction into this interesting subject." * Tim Hughes, Author and Co-Founder and CEO, Digital Leadership Associates, UK *"The best marketing today is all about generating world-class insight and turning it into action. This is at once the most practical and the most rigorous guide to that insight-into-action process that I know of." * Hugh Wilson, Professor of Marketing, University of Warwick, WBS, UK *"The ultimate guide on how to harness and truly leverage customer insights. Christine Bailey shows the importance of being authentic, understanding the customer on a more personal level than simply as data points, and humanizing the brand by adding value through using customer insights." * Ted Rubin, CMO, Photofy, Author of Return on Relationship, Speaker, Provocateur, USA *"Christine takes us on a fascinating tour of almost every contemporary marketing technique and discipline and demonstrates the common thread of data and insight that should be at the heart of whatever we do as marketers." * Ian Truscott, Founding Editor, Rockstar CMO, UK *"The book illustrates the importance of customer insights in our modern digital world and encouraged me to leave my comfort zone and try new things." * Sandrine Wagner, Prize-winning final year marketing student, Kingston University, UK *Table of Contents Chapter - 01: An introduction to customer insights; Chapter - 02: Why customer insights matter and how you generate them; Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter - 04: Using insights to support a brand strategy; Chapter - 05: Using insights to create and apply customer segments and personas; Chapter - 06: Using insights for thought leadership and content marketing; Chapter - 07: Using insights for customer acquisition; Chapter - 08: Using insights to develop and retain customers; Chapter - 09: More insightful social media; Chapter - 10: Technology to help; Chapter - 11: Implications for practitioners

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Book SynopsisEffective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage. Drawing upon case studies from organizations who have applied such approaches such as The Gap, Hilton Worldwide University and Seagate Technology, Learning Analytics will enable those involved in learning and development to make the business case for their activities and deliver an evidence-based service to their organizations. Alongside updated chapters on learning technology tools and moving beyond learning analytics to talent management analytics, this second edition also features new content on measuring informal learning, increasing data literacy, and framing L&D's contributions through a portfolio evaluation approach.Trade Review"Learning Analytics reaffirms that evaluation principles when standardized and enabled by technology can provide insights about which programs are helping achieve business goals and which need improvement. This edition also brings a new methodology to the table that helps L&D organizations align and deeply connect with the business strategy." -- Kimo Kippen * Founder Aloha Learning Advisors and former Chief Learning Officer at Hilton Worldwide *"This book is a fantastic roadmap, guidebook and treasure trove of research, enabling L&D leaders and practitioners alike to solve that most obvious yet difficult of challenges, clearly linking L&D programs to all areas of talent management in a cohesive, strategic way to positively impact performance and productivity." -- Jeff Higgins * Founder and CEO, HCMI *"If you need to evaluate your investments in talent, or use HR analytics to inform your business decisions, then this book is a godsend." -- Doug Gray, Ph.D. * CEO and Founder of Action Learning Associates and former President of ATD Nashville *Table of Contents Chapter - 01: What is learning analytics?; Chapter - 02: Technology’s role in learning measurement; Chapter - 03: Linking learning to business impact; Chapter - 04: Scrap learning: the new leading indicator of success; Chapter - 05: Aligning L&D to business goals through needs assessment; Chapter - 06: Benchmarks; Chapter - 07: Optimizing investments in learning; Chapter - 08: Beyond learning analytics to talent management analytics

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Book SynopsisEffective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage. Drawing upon case studies from organizations who have applied such approaches such as The Gap, Hilton Worldwide University and Seagate Technology, Learning Analytics will enable those involved in learning and development to make the business case for their activities and deliver an evidence-based service to their organizations. Alongside updated chapters on learning technology tools and moving beyond learning analytics to talent management analytics, this second edition also features new content on measuring informal learning, increasing data literacy, and framing L&D's contributions through a portfolio evaluation approach.Trade Review"Learning Analytics reaffirms that evaluation principles when standardized and enabled by technology can provide insights about which programs are helping achieve business goals and which need improvement. This edition also brings a new methodology to the table that helps L&D organizations align and deeply connect with the business strategy." -- Kimo Kippen * Founder Aloha Learning Advisors and former Chief Learning Officer at Hilton Worldwide *"This book is a fantastic roadmap, guidebook and treasure trove of research, enabling L&D leaders and practitioners alike to solve that most obvious yet difficult of challenges, clearly linking L&D programs to all areas of talent management in a cohesive, strategic way to positively impact performance and productivity." -- Jeff Higgins * Founder and CEO, HCMI *"If you need to evaluate your investments in talent, or use HR analytics to inform your business decisions, then this book is a godsend." -- Doug Gray, Ph.D. * CEO and Founder of Action Learning Associates and former President of ATD Nashville *Table of Contents Chapter - 01: What is learning analytics?; Chapter - 02: Technology’s role in learning measurement; Chapter - 03: Linking learning to business impact; Chapter - 04: Scrap learning: the new leading indicator of success; Chapter - 05: Aligning L&D to business goals through needs assessment; Chapter - 06: Benchmarks; Chapter - 07: Optimizing investments in learning; Chapter - 08: Beyond learning analytics to talent management analytics

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Book SynopsisArtificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business.Trade Review"The Intelligence Revolution is a complete guide for business leaders who want to truly transform their organization with AI. It provides a comprehensive framework to identify and implement a company-wide strategy to put AI into action." * David Carmona, General Manager, Artificial Intelligence at Microsoft *"Amid the dizzying array of AI uses and developments, having a straightforward guide to what this technology is and how businesses can use it is invaluable. The Intelligence Revolution is an important read for any executive who wants to thrive in the AI future." * Gary Shapiro, President and CEO, Consumer Technology Association *"Bernard Marr has written an exceptional must-read manual on the opportunities and challenges of the AI revolution... the most significant technological opportunity for any and all businesses. Learn from one of the best, gain his insights and utilize his blueprint to prepare for the greatest revolution of our time." * Leslie Stevens, President, Ortho-Tain, Inc. *"Bernard Marr has done it again! This time with a book on AI, the most transformative business and technology trend of our times. The Intelligence Revolution is easy to understand and packed full of real-world examples and practical templates. A must read for ANY business and technology leader." * Bruno Aziza, Group Vice President, AI & Data Analytics Cloud, Oracle *"Bernard Marr has put business leaders in the driver's seat of the intelligence revolution with this excellent AI strategy guidebook, which dives into the broad spectrum of AI capabilities and technologies. The book avoids AI hype and instead offers an intelligent alternative: a wealth of forward-looking practical advice, while consistently demonstrating how AI will drive business success when it blends with time-tested business principles, focused on people, culture, leadership, goals, priorities, strategy, and governance. No business will be left untouched by the intelligence revolution, which is transforming and disrupting people, products, and processes everywhere. Get this book and get your business moving fast-forward with AI." * Dr. Kirk Borne, Principal Data Scientist and Data Science Fellow at Booz Allen Hamilton *"The Intelligence Revolution urges every business from tuna fishing to toothbrushes to embrace AI or risk being irrelevant. Bernard Marr provides a comprehensive strategic template for how to embrace and integrate AI to get the best out of your data and your people in the Fourth Industrial Revolution." * Andy Rubin, Chair, Pentland Brands *"Explaining a complex concept with simplicity is the most difficult challenge for a writer. In this book, Bernard Marr succeeded in enabling any business manager to easily understand AI and how it can bring benefits to businesses. The book is very pleasant to read, and action-oriented, illustrated with practical examples from across all industries. A must-read for the industry leaders of the future." * Pascal Bornet, Head of AI, and Digital Innovation, McKinsey & Company *"If you have ever been wondering about what AI means, or been confused and worried about the impact of AI, Bernard Marr will clarify it all in this book for you. Not only will you understand what AI is, you will understand how to embrace it and prepare to benefit from it, regardless of which industry you are in." * Conny Björling, Head of Enterprise Architecture, Skanska Group *"Bernard Marr is an expert storyteller. In his latest book The Intelligence Revolution, he hooks readers in from the start by revealing how the tuna fishing industry has advanced and transformed over the years; along with a few predictions of how the industry might look in the next 20 years. Every industry is on a similar transformation journey; companies of all sizes and types are adopting new technologies. This book provides the reader with examples, tools, and knowledge of AI that is needed to increase business success, improve performance, address barriers associated with adopting AI technologies, and build a company that is equipped for the future. I highly recommend this book to anyone that wants to understand the impact of AI and wants to strategically prepare for the intelligence revolution and use AI to boost business success." * Kate Strachnyi, Founder, Story by Data *"Bernard Marr has written an insightful book on the value of Artificial Intelligence with tools and techniques for all companies across all industries. His simple to understand concepts de-mystify AI. If you needed a kick starter to get yourself moving on your digital innovation ideas this is the book to do it!" * Tina Rosario, Chief Data Officer, SAP *Table of Contents Section - ONE: Introduction and setting the scene; Chapter - 01: The transformative impact of the intelligence revolution; Chapter - 02: How we got to the intelligence revolution; Section - TWO: Artificial Intelligence in business; Chapter - 03: Artificial Intelligence in business; Chapter - 04: Using AI to make more intelligent products; Chapter - 05: Using AI to provide more intelligent services; Chapter - 06: Using AI to improve your business operations and processes; Section - THREE: Getting ready for the intelligence revolution; Chapter - 07: Finding the AI opportunities in your business; Chapter - 08: Addressing people and culture needs; Chapter - 09: The need for ethics, trust and transparency; Chapter - 10: AI needs data (lots of data); Chapter - 11: The need for a technology overhaul; Chapter - 12: Leadership challenges in the intelligence revolution; Chapter - 13: A look ahead;

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Book SynopsisConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.Trade Review"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" * John Donnellan, Director, E-Commerce EMEA, Canon Europe *"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" * Dr Dave Chaffey, co-Founder, SmartInsights.com *"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" * Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day *"'Highly recommended for anyone who's looking to optimize their online store.'" * Paras Chopra, Founder & Chairman, VWO *"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" * Bratt Wittwer, former CEO, Qualaroo *Table of Contents Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website

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Book SynopsisConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.Trade Review"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" * John Donnellan, Director, E-Commerce EMEA, Canon Europe *"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" * Dr Dave Chaffey, co-Founder, SmartInsights.com *"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" * Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day *"'Highly recommended for anyone who's looking to optimize their online store.'" * Paras Chopra, Founder & Chairman, VWO *"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" * Bratt Wittwer, former CEO, Qualaroo *Table of Contents Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website

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Book SynopsisApproach the future as a conversation, not a declaration. How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race? Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for better futures for you and your business. How to Future is a guidebook to futuring and arms you with tools, strategies and practices that illuminate new strategic pathways. Renowned futurists Scott Smith and Madeline Ashby teach you how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business. How to Future isn't about the "one future" you expect. Instead, this book equips you with valuable tools and concepts, builds a future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and agile strategic visioning. These tools will empower you, your team and your organization to anticipate whatever futures emerge.Trade Review"Just like great science fiction, 'futuring' isn't about trying to predict the future; it's about stimulating creative thinking about a range of possible futures. In How to Future, two of the best strategic foresight professionals in the business share all of their secrets, explaining how you can use the same tools they use to help their clients systematically think about and prepare for what's coming next--whatever it might be. It's a toolbox for taking control of your own future." * Kevin Bankston, AI Policy Director at Facebook and Fellow at Arizona State University's Center for Science and the Imagination *"The Future is no longer uncertain once you have read How to Future. The book does a brilliant job of providing the reader with the confidence and know-how to embrace uncertainty and work purposefully towards the future with ease. Using models of possibility and clear framework tools, anyone can learn to understand, predict, and shape the future, which is particularly refreshing considering the fact that futuring can often feel like an intimidating task." * Julie Doleman, Managing Director, Global Expansion at Experian Consumer Services *"The future is rarely singular, and even more rarely stable. And there are few voices I would rather have in my head, to keep me company into all those futures than Scott Smith and Madeline Ashby. Drawing on more than two decades of expertise and experience, this book is an exemplary way-finding tool, full of helpful instructions and sign-posts that will be unfailing useful no matter where you find yourself. And the book is also an incantation: summon the future, they write, but do it with intentionality, a sense of purpose, and a strong moral compass!" * Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University and Senior Fellow, Intel Corporation *"Smith and Ashby have done our increasingly uncertain world a service with How to Future by sharing the crown jewels of the futurists' trade. This book is filled with plain-spoken but extremely sophisticated guidance on how to understand-and prepare for-what's over the horizon." * August Cole, co-author of Burn In: A Novel of the Real Robotic Revolution and Ghost Fleet: A Novel of the Next World War *"Reading How to Future in mid-2020, reinforced in my mind how important it is to broaden the scope of who gets to 'future.' There has never been a better time to learn how to imagine new possibilities and incorporate more diversity of experiences and points of view into the process. If you want to engage communities and make new, different, and more resilient futures happen, Smith and Ashby's book provides both a manual and a call for doing so." * Matt Jones, Principal Designer, Google AI *"In a world that needs proper, grown-up futures thinking more than ever, How To Future is simply brilliant - it's the tonic (and the gin!) we've been waiting for. A true manual to futuring, it is both accessible and wise, written by two of the leading thinkers in the field with their characteristic wry pragmatism. With hope and without hype, the book shows us how to better think about, prepare for, and deal with the many strange things the future yet has to offer." * Professor Alf Rehn, Author "Innovation for the Fatigued" *"When the going gets weird, the weird turn pro. The old pros at Changeist have written the definitive guide to thinking around corners, out of quarantine, and through the uncertainty ahead. How to Future contains all the accrued foresight you need to begin practicing futures as a team or organization, and persuasively argues that your "return on vision" will trump straight-line projections every time." * Greg Lindsay, Director of Applied Research, NewCities Foundation *Table of Contents Chapter - 00: Introduction; Chapter - 01: Different futuring for different needs; Chapter - 02: Getting started – scoping; Chapter - 03: Sensing and scanning – finding signals of the future now; Chapter - 04: Sense-making and mapping – turning data and insights into patterns and themes; Chapter - 05: Scenario development – combining patterns and themes to tell strategic stories; Chapter - 06: Storytelling and prototyping – creating ways for others to engage with your future stories; Chapter - 07: Assessing effectiveness – tools for monitoring and measuring fitness of approach; Chapter - 08: What to do next? Building a futuring culture; Chapter - 09: Conclusion

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Book SynopsisLeading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business. It provides executives with the essential tools and concepts to establish a data and AI portfolio strategy as well as the organizational setup and agile processes that are required to deliver machine learning products at scale. Key consideration is given to advancing the data architecture and governance, balancing stakeholder needs and breaking organizational silos through new ways of working. Each chapter includes templates, common pitfalls and global case studies covering industries such as insurance, fashion, consumer goods, finance, manufacturing and automotive. Covering a holistic perspective on strategy, technology, product and company culture, Driving Digital Transformation through Data and AI guides the organizational transformation required to get ahead in the age of AI.Trade Review"After years of progress in AI, might the hype be growing faster than the reality? Are we about to enter an 'AI autumn'? Not if Borek and Prill have anything to say about it! Digital transformation is tough - this book improves your odds." * Thomas C Redman, "the Data Doc", Harvard Business Review Blogger and Author *"Clear and to the point in a language that works for executives. A must-read for any leader." * Holger Kömm, Senior Director Advanced Analytics, Adidas *"A great in-depth introduction to how to add value to companies using digitalization, data and AI." * Patrick Glauner, Professor of Artificial Intelligence, Deggendorf Institute of Technology *"Provides great guidance on how to think of data products instead of projects - which is a key factor in mastering the challenges of digitalization." * Carsten Bange, Founder and CEO, BARC (Business Application Research Centre) *"A must-read for everyone involved into turning digitization and AI into real value for your company. Whether you're in the middle of the process looking for some orientation or just about getting started, this book will provide you with the advice you need!" * Alexander Thamm, CEO and Founder of Alexander Thamm GmbH *Table of Contents Chapter - 01: Introduction to delivering data and AI products; Chapter - 02: Developing the data and AI product strategy and goals; Chapter - 03: Setting up the data and AI product delivery organization; Chapter - 04: Identifying and defining data and AI products; Chapter - 05: Delivering high quality data and AI products; Chapter - 06: Designing the data and AI platform and architecture; Chapter - 07: Driving transformative change with data and AI products; Chapter - 08: The future of data and AI products in your organization

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Book SynopsisLeading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business. It provides executives with the essential tools and concepts to establish a data and AI portfolio strategy as well as the organizational setup and agile processes that are required to deliver machine learning products at scale. Key consideration is given to advancing the data architecture and governance, balancing stakeholder needs and breaking organizational silos through new ways of working. Each chapter includes templates, common pitfalls and global case studies covering industries such as insurance, fashion, consumer goods, finance, manufacturing and automotive. Covering a holistic perspective on strategy, technology, product and company culture, Driving Digital Transformation through Data and AI guides the organizational transformation required to get ahead in the age of AI.Trade Review"After years of progress in AI, might the hype be growing faster than the reality? Are we about to enter an 'AI autumn'? Not if Borek and Prill have anything to say about it! Digital transformation is tough - this book improves your odds." * Thomas C Redman, "the Data Doc", Harvard Business Review Blogger and Author *"Clear and to the point in a language that works for executives. A must-read for any leader." * Holger Kömm, Senior Director Advanced Analytics, Adidas *"A great in-depth introduction to how to add value to companies using digitalization, data and AI." * Patrick Glauner, Professor of Artificial Intelligence, Deggendorf Institute of Technology *"Provides great guidance on how to think of data products instead of projects - which is a key factor in mastering the challenges of digitalization." * Carsten Bange, Founder and CEO, BARC (Business Application Research Centre) *"A must-read for everyone involved into turning digitization and AI into real value for your company. Whether you're in the middle of the process looking for some orientation or just about getting started, this book will provide you with the advice you need!" * Alexander Thamm, CEO and Founder of Alexander Thamm GmbH *Table of Contents Chapter - 01: Introduction to delivering data and AI products; Chapter - 02: Developing the data and AI product strategy and goals; Chapter - 03: Setting up the data and AI product delivery organization; Chapter - 04: Identifying and defining data and AI products; Chapter - 05: Delivering high quality data and AI products; Chapter - 06: Designing the data and AI platform and architecture; Chapter - 07: Driving transformative change with data and AI products; Chapter - 08: The future of data and AI products in your organization

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Book SynopsisThe Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more. The Future Home in the 5G Era combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups. This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.Trade Review"This book takes an in-depth look at one of the most fascinating challenges of today. It sheds light on the emergence of a radical new experience of home, driven by new technologies including 5G, AI, eSIM and edge computing. By using a powerful mix of real-life examples, strategic frameworks and thought-leading themes, it brings some great new insights for business leaders in the ecosystem connected to the Future Home. A must-read." * Vinod Kumar, CEO, Vodafone Business *"As new technologies such as 5G and others disrupt our daily life, including in our homes, this book shines new light on how communications service providers can thrive and grow in a landscape full of opportunities - but also full of competitors pushing from all sides. It is an inspiring roadmap for leaders to take the right strategic steps into the promising era of the Future Home." * Mari-Noëlle Jégo-Laveissière, Deputy CEO/Chief Technology and Innovation Officer, Orange Group *"An inspiring book that helps telco leaders to finally capture the opportunity of the fast- growing Future Home market. The authors provide great insights about the impediments and challenges of the Future Home market and a practical guide on how to resolve them." * Dr Dirk Wössner, Member of the Board of Management, Deutsche Telekom and Managing Director, Telekom Germany *"'This is an inspiring book on how we can understand the emergence of a new experience of home and on how companies can seize the enormous business opportunities connected to this new experience. New perspectives, fresh concepts, unexpected ideas abound. The Future Home in the 5G Era is a groundbreaking book.'" * Ben Verwaayen, former CEO, BT Group and Alcatel-Lucent *"'Unfulfilled promise or future revolution - the connected home remained an enigma until the appearance of this analysis. The authors make a compelling case that cloud and 5G connectivity will ultimately deliver the seamless platform play the world is waiting for. In delivering this message they sparkle with ideas and innovative concepts - small wonder, given their collective entrepreneurial, corporate, tech and multi-industry experience.'" * Jens Schulte-Bockum, COO, MTN Group *"'The Future Home in the 5G Era gives executives a language and a framework to determine how they will evolve their products, services and strategies to flourish and innovate in a large, fast-growing market.'" * Clive Selley, CEO, Openreach *"'The Future Home in the 5G Era comes at an opportune moment, as science and new digital technologies unleash disruptive change across all fronts, transforming the (digital) lives of almost every individual: as private person, customer, manager, citizen or in other roles and function. An inspiring book with fascinating stories, well researched and clearly explained.'" * Professor Dr-Ing Boris Otto, Managing Director, Fraunhofer ISST (Institute for Software and Systems Engineering) *"'The nature and experience of home is fundamentally changing with 5G. Well researched and with concrete suggestions on 5G implementation, this valuable guide will help firms and leaders seize the opportunities of an emerging multi-billion-dollar market: the market of the Future Home in the 5G era.'" * Igor Leprince, Chair, WM5G Board, UK *Table of Contents Section - ONE: Introduction: The Future Home in the 5G Era and Beyond; Chapter - 01: A day in the life of a future home; Chapter - 02: Consumer needs in a hyper-connected world; Chapter - 03: From use cases to business cases; Chapter - 04: Turning homes into 5G Future Homes; Chapter - 05: Privacy and security - two separate challenges of the 5G Future Home; Chapter - 06: The rise of the connected living ecosystem builder; Chapter - 07: Emerging business models for the future home; Chapter - 08: Creating incentives for the Future Home ecosystem; Chapter - 09: The road to the Future Home

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Book SynopsisAs business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed. It covers how to forecast organizational demand for people, resources and skills, analyze the gap between supply and demand and most importantly, how to fill this gap. This book explains how to use agile workforce planning to achieve this. Agile Workforce Planning is a practical guide for HR and organization development practitioners needing to align their staff, skills and resources with evolving company goals. This book also covers how to identify the skills needed in the workforce, where these skills are already available and when they're missing, how to decide whether to buy, borrow or build them. Agile Workforce Planning explains how to collect data to calculate and predict staff churn as well as how to use qualitative and quantitative demand modelling to forecast for future needs and provides strategies to address these including lateral internal recruitment. There is also expert guidance on horizon scanning, scenario planning and how to secure stakeholder buy in and engagement for an agile workforce plan. Supported by case studies from companies including Apple, Coca-Cola, Procter & Gamble, NATO and the UK National Health Service, this is essential reading for HR and OD professionals needing to continuously align the talent and capabilities in their workforce with the overall business strategyTrade Review"Adam has filled a major gap in the literature with this book. Thoughtful, nuanced, rigorous and practical, it will be a great end-to-end guide and reference for leaders and professionals at all levels on the ROI, theory and practice of effective workforce planning." * Rupert McNeil, Government Chief People Officer, UK Civil Service *"In this constantly changing world we respond with adaptability and speed, with a consistent learning mindset, seeking development and innovation. This book immerses the reader in this agile world through a welcoming narration of personal and business stories, explaining how to practically implement theories and conquer the related statistics. Adam Gibson, offers the recipe to succeed on having the right people capability that will lead an organization become truly agile. This book is written with the people in mind not just the business, preparing us for the future workplace. Its captivating narration offers an enjoyable way of fast knowledge assimilation for all those seeking to extend their knowledge on workforce planning and gain new perspectives, as well as those that want to start their learning on this topic." * Anna Mamalaki, Organizational Development & HR Consulting Director, Business: The Human Aspect LLC *"Adam Gibson provides us with a guide to agile workforce planning for professionals at all levels. This is a go-to handbook on how to plan for the future that I will be using many more times for its wealth of case studies and examples." * Erik van Vulpen, Founder, Academy to Innovate HR *"In Agile Workforce Planning, Adam Gibson has delivered the definitive book on workforce planning. As businesses navigate uncertainty and complexity, this book shows how workforce planning will need to be agile and built upon solid principles of business, economics, and risk. It is a must-read for practitioners in this space." * Nicholas Garbis, former leader of SWP at General Electric and Allianz SE *"At last a comprehensive and practical guide to workforce planning! Whilst organizations are realising the value of strategic workforce planning, as a relatively new discipline within the HR profession and wider business, there hasn't been the corresponding capability to capitalise on their interest. Staying true to Adam's 7Bs of workforce planning, if there is no internal supply and a scarcity of skill in the market then organizations need build this capability. Adam's book takes significant steps in providing the resource for organizations to build a workforce planning capability for themselves. It enables people to become SWP (Strategic Workforce Planning) professionals, providing them with the knowledge, tools and approach to form a solid foundation as a SWP practitioner." * Kath Soole, Strategic Workforce Planning Lead, Ministry of Defence *"Adam has woven together his considerable experience, detailed academic research, organizational case studies and fascinating military anecdotes to convey the 'what' the 'how' and critically the 'why' behind Agile Workforce Planning. I believe all HR professionals, not just those devoted to workforce planning, will find the framework and insights provided of real practical value in shaping, building and delivering the workforces their organizations require." * Steven Scott, Global Head & Managing Director, Workforce Management & Analytics, Standard Chartered Bank *"Workforce planning has always been among the top priorities for HR and Business leaders alike - after all, if we don't anticipate the workforce we need in our organizations well, we may suffer massive direct or opportunity cost. However, in today's VUCA world, workforce planning has proved to be an almost impossible task - how shall we anticipate the workforce requirements when we cannot even predict what might happen a few months ahead? This is why I was so happy to receive a copy of Adam's book, who based on his many year's practical experience shows us that with solid, Agile principles we can create the workforce we need that enables organizations to be successful in the market. The book is based on solid research and academic insights - and also demonstrates many practical, real-life applications showing the readers that workforce planning is a manageable process if we apply an agile mindset- after all, we cannot change the past, but we can always alter our current situation and act now to build the organization of the future." * Mihaly Nagy, Founder & CEO, The HR Congress *"A business strategy without understanding the future workforce shape, capability and skill needs, and cultures and operating model is like having a stool missing a leg. In these times with all the drivers of change in the future of work, organizations need to build the capability for agile workforce planning. This book provides great insights on what this means, why it is important, and the ways in which to approach it. It will help us all in being able to adapt for the future in an uncertain world." * Peter Cheese, Chief Executive, CIPD *Table of Contents Section - ONE: Introduction to workforce planning; Chapter - 01: What is workforce planning?; Chapter - 02: Evolution of workforce planning; Chapter - 03: The value and limitations of workforce planning; Chapter - 04: The agile approach; Section - TWO: Baseline; Chapter - 05: Analysing the strategic context; Chapter - 06: Understanding the workforce; Chapter - 07: Gaining buy-in; Section - THREE: Supply; Chapter - 08: Understanding workforce evolution; Section - FOUR: Demand; Chapter - 09: The nature of demand; Chapter - 10: Forecasting demand; Section - FIVE: Gap analysis; Chapter - 11: Establishing the gap; Section - SIX: Action plan; Chapter - 12: The planning approach; Chapter - 13: Demand optimization; Chapter - 14: Talent management; Chapter - 15: Creating the plan; Section - SEVEN: Deliver; Chapter - 16: Implementing the plan; Section - EIGHT: Conclusion; Chapter - 17: Becoming a workforce planning professional

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Book SynopsisExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.Trade Review"A step-by-step guide for adding prestige to products to draw attention, attract customers and drive sales." * Nir Eyal, author of Hooked: How to Build Habit-Forming Products *"Consumers, even in a rocky retail environment, are always looking for that special experience that transcends the day-to-day minutiae of their world, and makes it magical. Even small luxury product and experiences matter, and are something consumers will spend more for. This should be mandatory reading for businesses looking to grow their market share by elevating their offering." * Amy Hanson, executive vice president for credit, real estate and financial services, Macy's (retired) *"Drew Boyd makes a compelling case for adding prestige to your products: for the benefit of your customers and your employees. He gives the reader a thorough introduction to the leading research and a step-by-step guide to implementing it through the always-useful Systematic Inventive Thinking." * Doug Sackin, vice president, principal innovation design technologist, Fifth Third Bank *"Inspires the reader to tackle the ingredients of innovation and turn any product or a service into something unique. I suggest this reading not only to innovative thinkers interested in luxury, but also to all the managers and entrepreneurs looking for disruptive insights into customer experience innovation." * Lucio Lamberti, full professor of omnichannel marketing - Politecnico di Milano, School of Management *"Drew Boyd gives product innovators a new, powerful method to strengthen the creation of customer value propositions. Success is built upon a strong, unique value proposition, and Drew has pushed us to stretch our thinking while developing new products and services." * Mark Atkins, Board Vice Chair, Product Development and Management Association, Founder and President of Smart Hammer Innovation *"We've always known that creativity templates have many applications. But the next step is to tailor it to specific fields. Creativity is a general topic that can be used in many fields, but a specific connection between creativity and the selected field has to be investigated, defined and tested. Drew's latest book is the first successful attempt: it takes this idea further by mashing up creativity templates with luxury templates. I have no doubt this will pave the way for other "mergers" and open up completely new avenues. But, most importantly, anyone who wants to innovate inside the luxury or prestige goal can find useful techniques and many examples how it can be done." * Jacob Goldenberg, PhD, professor of marketing at the Arison School of Business at the IDC Herzliya and visiting professor at the Columbia Business School *"Every marketing leader now has a comprehensive playbook to attract and retain elite customers. Adding Prestige to Your Portfolio describes in detail a completely new process (the Creative Luxury Process) that companies can use to make themselves more competitive. Let Drew be your creative concierge for luxury market success!" * Lisa Nirell, Founder, EnergizeGrowth® LLC, author, and Marshall Goldsmith 100 Coaches member *"Drew outdid us all with his incredibly insightful Inside the Box book and now he takes his always innovative perspective to a new focus: prestige and luxury. Having watched Drew work his creative magic in front of groups many times, it's not at all surprising that he brings a unique and insightful process to use the concept of luxury. This book isn't about luxury as we typically think about it. Rather, it is about how to grow your company by transforming part of your portfolio in a new and innovative way. Design thinking meets Inside the Box: the result is an entirely new innovative process for growing your company. A must read." * William Putsis, PhD, author of The Carrot and the Stick; professor of marketing at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill; CEO of Chestnut Hill Associates *Table of Contents Chapter - 01: The Luxury Opportunity – Upscale and Grow; Chapter - 02: Switching on Luxury – The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

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Book SynopsisExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.Trade Review"A step-by-step guide for adding prestige to products to draw attention, attract customers and drive sales." * Nir Eyal, author of Hooked: How to Build Habit-Forming Products *"Consumers, even in a rocky retail environment, are always looking for that special experience that transcends the day-to-day minutiae of their world, and makes it magical. Even small luxury product and experiences matter, and are something consumers will spend more for. This should be mandatory reading for businesses looking to grow their market share by elevating their offering." * Amy Hanson, executive vice president for credit, real estate and financial services, Macy's (retired) *"Drew Boyd makes a compelling case for adding prestige to your products: for the benefit of your customers and your employees. He gives the reader a thorough introduction to the leading research and a step-by-step guide to implementing it through the always-useful Systematic Inventive Thinking." * Doug Sackin, vice president, principal innovation design technologist, Fifth Third Bank *"Inspires the reader to tackle the ingredients of innovation and turn any product or a service into something unique. I suggest this reading not only to innovative thinkers interested in luxury, but also to all the managers and entrepreneurs looking for disruptive insights into customer experience innovation." * Lucio Lamberti, full professor of omnichannel marketing - Politecnico di Milano, School of Management *"Drew Boyd gives product innovators a new, powerful method to strengthen the creation of customer value propositions. Success is built upon a strong, unique value proposition, and Drew has pushed us to stretch our thinking while developing new products and services." * Mark Atkins, Board Vice Chair, Product Development and Management Association, Founder and President of Smart Hammer Innovation *"We've always known that creativity templates have many applications. But the next step is to tailor it to specific fields. Creativity is a general topic that can be used in many fields, but a specific connection between creativity and the selected field has to be investigated, defined and tested. Drew's latest book is the first successful attempt: it takes this idea further by mashing up creativity templates with luxury templates. I have no doubt this will pave the way for other "mergers" and open up completely new avenues. But, most importantly, anyone who wants to innovate inside the luxury or prestige goal can find useful techniques and many examples how it can be done." * Jacob Goldenberg, PhD, professor of marketing at the Arison School of Business at the IDC Herzliya and visiting professor at the Columbia Business School *"Every marketing leader now has a comprehensive playbook to attract and retain elite customers. Adding Prestige to Your Portfolio describes in detail a completely new process (the Creative Luxury Process) that companies can use to make themselves more competitive. Let Drew be your creative concierge for luxury market success!" * Lisa Nirell, Founder, EnergizeGrowth® LLC, author, and Marshall Goldsmith 100 Coaches member *"Drew outdid us all with his incredibly insightful Inside the Box book and now he takes his always innovative perspective to a new focus: prestige and luxury. Having watched Drew work his creative magic in front of groups many times, it's not at all surprising that he brings a unique and insightful process to use the concept of luxury. This book isn't about luxury as we typically think about it. Rather, it is about how to grow your company by transforming part of your portfolio in a new and innovative way. Design thinking meets Inside the Box: the result is an entirely new innovative process for growing your company. A must read." * William Putsis, PhD, author of The Carrot and the Stick; professor of marketing at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill; CEO of Chestnut Hill Associates *Table of Contents Chapter - 01: The Luxury Opportunity – Upscale and Grow; Chapter - 02: Switching on Luxury – The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

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Book SynopsisIn theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.Trade Review"A must-read for every marketing and business leader growing their company across borders." * Nataly Kelly, VP of Localization, HubSpot and Author of Found in Translation *"If you are a marketing practitioner, it will become your bedside reading... if you are a top executive, discover how you can build brand equity, intentionally, and if you are a business student, this may well be your passport to a successful international career!" * Donovan Hawker, Founder, Hawkers & Partner and Lecturer, Sorbonne University (CELSA) *"Sean has captured both the "how" and, more importantly, the "why" in building successful multinational marketing efforts." * Peter Gerritsen, President, TAAN Worldwide *"If you are looking for the definitive hand guide on how to successfully market your brand across borders, this is it." * Elliot Polak, Chief Consultant, Social Dividend Global *"Value is as perceived in the eyes of the buyer, as the L'Oreals, Nestles, Unilevers and P&Gs of the world have discovered and learned to exploit. Sean Duffy shows you the way to do it too! He has condensed his 30 years of handling strategic marketing and brand development exercises over 6 continents in a slim, practical but comprehensive book." * Sanjay Kumar, Strategy and Operations and Professor, Delhi School of Business *"This book is very practical with useful methodologies and concrete case studies. Marketers can take this book as a "marketing bible" for international market entry and operations." * Edward Zhang, Founder of ZEN.EST Public Relations *"Sean Duffy removes all the fuzziness from marketing and brand management with his new book. He clearly demonstrates how to grow brands and how to grow as marketers. Recommended reading for anyone serious about building brands and business." * Veronika Tarnovskaya, International Marketing and Researcher and lecturer, docent, Lund University School of Economics and Management *"The hyper-practical (and uber-inspiring!) guide to taking your brand global. (Hint: It's way more than running your website copy through Google Translate!)" * Ann Handley, Chief Content Officer, Marketing Professors and Author of Everybody Writes *"Sean writes from the perspective of someone who has pondered the vagaries of product naming while standing in a shop in rural Ethiopia, reimagined adapting automotive ad copy sitting in a sleek conference room in Sweden, and walked the streets of Beijing to meet with engineers to find insights on a client's QA testing. He's a practitioner who knows what works and why, and any marketer who wants to sell internationally or adapt a global brand locally would do well to follow his lead." * Jonathan Salem Baskin, President, Arcadia Communications Lab and Author of Branding Only Works on Cattle *"You're just about to enter a new market with your brand. Excited? Consider this: the odds are high that you will fail... So, if you don't want to become another sad statistic, then this book is a must-read!" * Dr. Ana Iorga, CEO and Chief Neuroscientist, Buyer Brain and Co-editor & Author of Ethics in Neuromarketing *Table of Contents Section - ONE: Preparation; Chapter - 01: Why brands fail abroad; Chapter - 02: The business case for entering a foreign market; Chapter - 03: Choosing the right market; Chapter - 04: The difference between domestic and international brand building; Chapter - 05: Defining an approach to international markets; Chapter - 06: Preparing the brand for travel; Section - TWO:: The new market; Chapter - 07: Understanding the mechanics of building brand equity abroad; Chapter - 08: Setting realistic expectations; Chapter - 09: Dealing with language; Chapter - 10: Assembling the right team; Chapter - 11: Segmenting the market and targeting; Chapter - 12: Understanding local buyers in foreign markets; Chapter - 13: Understanding local competitors from the buyer’s POV; Chapter - 14: Seeing your product from the local buyer’s POV; Chapter - 15: Seeing your product’s price from the local buyer’s POV; Chapter - 16: Seeing your brand’s value from the local buyer’s POV; Chapter - 17: Creating an international web presence; Chapter - 18: Responding to the market; Section - THREE:: Get moving; Chapter - 19: Engaging company leadership; Chapter - 20: A different type of management; Chapter - 21: The renewed importance of vision and mission; Chapter - 22: Distinguish between marketing and sales; Chapter - 23: Defining success; Chapter - 24: Evaluating risk; Section - FOUR:: Conclusion

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Book SynopsisIn theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.Trade Review"A must-read for every marketing and business leader growing their company across borders." * Nataly Kelly, VP of Localization, HubSpot and Author of Found in Translation *"If you are a marketing practitioner, it will become your bedside reading... if you are a top executive, discover how you can build brand equity, intentionally, and if you are a business student, this may well be your passport to a successful international career!" * Donovan Hawker, Founder, Hawkers & Partner and Lecturer, Sorbonne University (CELSA) *"Sean has captured both the "how" and, more importantly, the "why" in building successful multinational marketing efforts." * Peter Gerritsen, President, TAAN Worldwide *"If you are looking for the definitive hand guide on how to successfully market your brand across borders, this is it." * Elliot Polak, Chief Consultant, Social Dividend Global *"Value is as perceived in the eyes of the buyer, as the L'Oreals, Nestles, Unilevers and P&Gs of the world have discovered and learned to exploit. Sean Duffy shows you the way to do it too! He has condensed his 30 years of handling strategic marketing and brand development exercises over 6 continents in a slim, practical but comprehensive book." * Sanjay Kumar, Strategy and Operations and Professor, Delhi School of Business *"This book is very practical with useful methodologies and concrete case studies. Marketers can take this book as a "marketing bible" for international market entry and operations." * Edward Zhang, Founder of ZEN.EST Public Relations *"Sean Duffy removes all the fuzziness from marketing and brand management with his new book. He clearly demonstrates how to grow brands and how to grow as marketers. Recommended reading for anyone serious about building brands and business." * Veronika Tarnovskaya, International Marketing and Researcher and lecturer, docent, Lund University School of Economics and Management *"The hyper-practical (and uber-inspiring!) guide to taking your brand global. (Hint: It's way more than running your website copy through Google Translate!)" * Ann Handley, Chief Content Officer, Marketing Professors and Author of Everybody Writes *"Sean writes from the perspective of someone who has pondered the vagaries of product naming while standing in a shop in rural Ethiopia, reimagined adapting automotive ad copy sitting in a sleek conference room in Sweden, and walked the streets of Beijing to meet with engineers to find insights on a client's QA testing. He's a practitioner who knows what works and why, and any marketer who wants to sell internationally or adapt a global brand locally would do well to follow his lead." * Jonathan Salem Baskin, President, Arcadia Communications Lab and Author of Branding Only Works on Cattle *"You're just about to enter a new market with your brand. Excited? Consider this: the odds are high that you will fail... So, if you don't want to become another sad statistic, then this book is a must-read!" * Dr. Ana Iorga, CEO and Chief Neuroscientist, Buyer Brain and Co-editor & Author of Ethics in Neuromarketing *Table of Contents Section - ONE: Preparation; Chapter - 01: Why brands fail abroad; Chapter - 02: The business case for entering a foreign market; Chapter - 03: Choosing the right market; Chapter - 04: The difference between domestic and international brand building; Chapter - 05: Defining an approach to international markets; Chapter - 06: Preparing the brand for travel; Section - TWO:: The new market; Chapter - 07: Understanding the mechanics of building brand equity abroad; Chapter - 08: Setting realistic expectations; Chapter - 09: Dealing with language; Chapter - 10: Assembling the right team; Chapter - 11: Segmenting the market and targeting; Chapter - 12: Understanding local buyers in foreign markets; Chapter - 13: Understanding local competitors from the buyer’s POV; Chapter - 14: Seeing your product from the local buyer’s POV; Chapter - 15: Seeing your product’s price from the local buyer’s POV; Chapter - 16: Seeing your brand’s value from the local buyer’s POV; Chapter - 17: Creating an international web presence; Chapter - 18: Responding to the market; Section - THREE:: Get moving; Chapter - 19: Engaging company leadership; Chapter - 20: A different type of management; Chapter - 21: The renewed importance of vision and mission; Chapter - 22: Distinguish between marketing and sales; Chapter - 23: Defining success; Chapter - 24: Evaluating risk; Section - FOUR:: Conclusion

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Book SynopsisWINNER: Independent Press Awards 2021 - Leadership Bestselling and award-winning author duo Chris Lewis and Pippa Malmgren are calling it out. In The Infinite Leader, they argue that the spectacular leadership failures that we have witnessed in recent history, stretching across business, community life and politics, can be explained by a lack of balance. Having spent centuries perfecting processes and systems to maximize productivity and being indicted to the shrine of numbers, KPI's and financial forecasting, we have to admit, there are very few examples of sustainable and inspirational leadership figures out there. By over-relying on the hard stuff, we have disregarded whole dimensions of values that are desperately needed when trying to engage communities of people towards a common goal. The Infinite Leader is a roadmap to introducing balance back into organizations. You can adapt your stance to the infinite possibilities facing you as a leader, and balance the main quadrants of the rational, emotional, spiritual and physical leader, to deliver sustainable leadership with integrity. Business is still about people - people operate across paradoxes and opposing forces, in a world that confounds these influences. Leaders need to continuously juggle and neutralize these to succeed. Be what your people need you to be and learn what they don't teach you in business schools; remain analytical and numbers-focused when needed, but also bring your heart, person and integrity to leadership.Trade Review"Now more than ever the world needs leaders who can lead businesses without limits. We don't need leaders who just follow the crowd locked in groupthink. The Infinite Leader shows that type of real leadership needed on the rocky road ahead." * Edmund V King OBE, President, AA *"Business is there for the long term, not the short term. It doesn't need leadership; it needs great leadership. It also needs a balance of success and sustainability and that is what this book is all about." * Sinclair Beecham, Founder, Pret A Manger *"If you were to ask people what they think of our current political and business leaders, they would probably reply 'What leadership?' We are seeing two-dimensional leaders, not leaders with an infinite range of attitudes, behaviours and philosophies. This book addresses that deficit, and in an entertaining, innovative and 'off the wall' way. It is not just another leadership book; it is the infinitive leader's manual - don't miss it!" * Professor Sir Cary Cooper CBE, 50th Anniversary Professor of Organizational Psychology and Health, Alliance Manchester Business School, University of Manchester *"Prescient and pragmatic in equal nature, The Infinite Leader could just become the bible for post-COVID leadership." * Alison Cork, Entrepreneur *"Chris Lewis and Pippa Malmgren always provide unique and relevant perspectives on the key leadership issues and trends of the day. This book is no exception. I highly recommend it." * Robert J Herbold, Former Chief Operating Officer, Microsoft Corporation *"Leadership is dynamic and complex. What worked in the past will not work now. This is true across every sector of society, and a failure of leadership ultimately destroys hope and a belief in the future. This wonderful new book provides a beacon to guide our path, defining the attitudes and principles needed by our leaders to build a better society. My warmest congratulations to Chris Lewis and Pippa Malmgren." * Professor Russell Foster CBE, FRS, Director of the Sleep and Circadian Neuroscience Institute, University of Oxford *"By taking us on a journey, challenging our perceptions, inspiring thought and stimulating new ideas, Chris Lewis and Pippa Malmgren practise what they preach in The Infinite Leader. " * The Rt Hon Greg Clark MP *"This book is about everything that we knew and could not articulate ourselves. And what we did not know and was not explained to us." * Milenko Prvacki, Senior Fellow, Lasalle College of Arts *"This is a very timely book. As companies, organizations and work itself are reinventing themselves, The Infinite Leader provides original and thought-provoking insight into how leaders can harness the collective intelligence of their teams to successfully navigate uncertainty as well as new and ever-changing circumstances. Chris Lewis and Pippa Malmgren are brilliant in their guidance to manage the imbalances, foster deeper inclusion and ensure greater integrity." * Helen Anderson, International Committee of the Red Cross (ICRC) *"Capital is the most powerful force for even on the planet. This book talks about the balance needed for capitalism to survive." * Bill Thornhill, Editor, GlobalCapital *Table of Contents Chapter - 00: Introduction; Chapter - 01: The End; Chapter - 02: Circles and Zeros; Chapter - 03: Existing Leadership Models; Chapter - 04: Introducing ‘Zero’ Models; Chapter - 05: Zero State Thinking; Chapter - 06: Zeronomics; Chapter - 07: Zero Ego, Zero Gender; Chapter - 08: Zero Education; Chapter - 09: Where this Thinking Takes Us; Chapter - 10: Conclusions

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Book SynopsisLONGLISTED: CMI Management Book of the Year 2021 The business world is currently experiencing fundamental disruption, in part driven by the technology enabled Fourth Industrial Revolution. Corporate value is created and lost in breathtakingly short periods, and the rise of 'unicorns' against the demise of once-venerated organizations has shown that how firms compete has changed. Management and Leadership in the 4th Industrial Revolution presents a framework for managing and winning in the new accelerated world of business, focusing on the key capabilities organizations now need to achieve competitively superior performance. Building on the 'dynamic capabilities' approach already familiar to strategists and based around his own research, Stephen Wyatt shows how executives can assess the dynamic capacity of their organization - a leading indicator of future performance in comparison to their industry peers. Written in an accessible style with best practice examples from companies and quotes from executives to support each insight, this book includes a self-assessment questionnaire to measure the dynamic capacity of your organization and advice on how to strengthen areas of relative weakness. Management and Leadership in the 4th Industrial Revolution offers timely insights on driving innovation and emphasizes the importance of long-term strategy, change management and new models of dynamic leadership.Trade Review"The 4th Industrial Revolution is disrupting businesses and beliefs all the way to the very concept of risk and performance. Professor Steve Wyatt demonstrates with extensive insight why and how leadership, above and beyond technology, is going to be the most important asset to compete dynamically and drive enduring growth. A thought-provoking and actionable read for anyone in the business. Dip in and out, there are treasures and actionable insights throughout the book." * Alessandro Bogliolo, Chief Executive Officer, Tiffany & Co. *"Steve Wyatt's development of a new form of competitive advantage (for the 4th Industrial Revolution) addresses an age-old strategy issue. How can the firm most effectively compete in the present - while at the same time investing in resources and capabilities to catch the next wave of competitive advantage? It is foundational thinking - along with a practical set of easy-to-use tools - that will help shape the evolution of the field of strategy." * Professor Bernie Jaworski, Dean and Peter F Drucker Chair of Management, Peter F Drucker School of Management, University of Southern California *"This is a brilliant piece of work by Steve Wyatt, skillfully balancing the strategic agility with purpose-led leadership as critical enablers to compete and win sustainably in the 4th Industrial Revolution. Steve's deep insights from emerging markets, supported by research and reflections, paint a compelling picture for change in the leadership narrative. Humanity in leadership or human-centred workforce management, which Steve has called out as one of the key elements of leadership in 4IR, will be the single biggest differentiator between success and failure of leaders. Having known Steve for a while and seen his work, there was no one better placed than him to create this masterpiece." * Atul Khosla, Senior Vice President and Global Head of Talent, Learning and Organization Effectiveness, Mondelez International *"Management and Leadership in the 4th Industrial Revolution is a critical read given the current global environment and the changing expectations and responsibilities of corporations. The 4th Industrial Revolution and the shift toward purpose-driven business strategy is already having a profound impact on the global economy, businesses and people. It's imperative that leaders today adopt a more human-centred and multi-stakeholder approach to grow responsibly and better serve everyone. Steve details how values-based strategy and business growth are not at odds with one another, but required for sustainable, purpose-led growth. This book is a must read for leaders looking to drive impactful growth in this new landscape." * Jonathan Auerbach, Executive Vice President and Chief Strategy, Growth and Data Officer, PayPal *"Steve masterfully brings together his private sector and academic careers to codify and enunciate what many managers in various industries have been dealing with as a result of the massive changes taking place as part of the 4th Industrial Revolution. The ideas and thoughts outlined in this book force a re-evaluation of strategy and management from a completely fresh perspective and spurs the re-thinking of fundamental principles that many of us took for granted in leadership, talent management, and technological innovation. Reflections upon the principles that Steve brings forth will help equip all leaders to embrace disruption as opportunity rather than challenge - driving sustainable growth and innovation." * Luke Kang, Executive Vice President, Managing Director, North Asia, The Walt Disney Company *"A thought provoking and game changing book that perfectly captures the challenges and new realities of the 4IR! Steve is proposing genuine and pragmatic solutions anchored in real business transformation experiences from the most successful corporations on the planet. A must read for anyone looking to accelerate growth, transform continuously and stay ahead!" * Julien Hemard, Chief Transformation Officer, Group Sales, Pernod Ricard *"Fresh thinking from an experienced strategist who has also 'rolled up his sleeves'. Steve Wyatt's analysis and insight into leadership and management for the VUCA world shaped by the 4th Industrial Revolution should be mandated reading for those who lead businesses and those who advise and support them. 'More of the same' is not enough to survive, let alone thrive; with a clear focus on the organization and people therein this book will help shape your strategy, thinking and approach to the world at work - a handbook for success. A consultant and academic, Steve writes with an engaging, entertaining and educational style - you'll want to keep reading, and you'll want to apply what you read!" * Mark Hewett, Vice President, Capgemini Invent *"Prof. Steve Wyatt has a gem in writing. I highly appreciate the valuable insights and examples he provided in this book - first-hand from his work with prominent organizations around the world, particularly in Asia. In a fast-changing world with increasing complexities, being resilient and fast adapting is critical for business sustainability. Understanding Dynamic Capacity and how to harness it in one's organization will be critical in building the leadership and organization capabilities required for business sustainability and ongoing success. A great read with fresh perspectives." * Bryan Loo, Vice President/General Manager, Asia Pacific, Envista *"Only a consultant with tons of experience fixing companies across the globe could possibly provide these insights. Only a Professor with years of teaching experience could communicate these insights in a meaningful and easy way. Prof. Steve Wyatt is both, and in his book Management & Leadership in the 4th Industrial Revolution he helps leaders decrease uncertainty through sensing. He helps leaders facing ambiguity to seize and replicate opportunities. He helps leaders in complex environments simplify choices by reconfiguring options. This is a playbook for every business leader wanting to navigate and lead their organization through the 4th Industrial Revolution and beyond." * Hitendra Patel, Founder and CEO of IXL Center, Innovation Thought Leader, New Ventures Investor, President, Global Innovation Management Institute *"People often say, "Talent will trump strategy" - but why not have both! With Steve's unique background of both strategy consulting and human capital advisory he can really bring the best of both worlds together. As the world continues to transform at pace, it's increasingly clear that understanding how talent drives strategy is a critical component to success. Steve's experience and insight are therefore most timely and most valuable." * David Hui, Regional Managing Partner (Industrial), APAC & Middle East, CEO & Board Practice, Heidrick & Struggles *Table of Contents Section - ONE: Introduction; Chapter - 01: Competing for tomorrow, today; Section - TWO: Build dynamic capacity - Thrive in 4IR; Chapter - 02: Sense & Make Sense; Chapter - 03: Seize & Replicate; Chapter - 04: Reposition & Reconfigure; Section - THREE: Drive audacious growth - Be purpose-led; Chapter - 05: Purpose-led, forward-leaning; Chapter - 06: Ambidextrous - ‘Both AND’ mindset; Chapter - 07: Continuous evolution; Section - FOUR: Win the 4IR talent race; Chapter - 08: The race to develop 4IR talent; Chapter - 09: Deploy talent with fluid teaming; Chapter - 10: Human-centred workforce management - Duty of care; Section - FIVE: Dynamic advantage; Chapter - 11: Superior performance in 4IR; Section - SIX: Summary; Chapter - 12: Boosters and key themes

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Book SynopsisDISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage. The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way. Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors. The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.Trade Review"Sooner or later, every successful business realizes that customer experience is the experience that really matters. Brad's book lays out the road map for any leader who wants to make a difference for the customers they serve." * Seth Godin, author of This is Marketing *"In his book, Brad Cleveland generously gives his considerable years of experience in leadership and methodology to his readers. Read it, swallow it up and use it to advance your course!" * Jeanne Bliss, Author, Chief Customer Officer 2.0; Cofounder, Customer Experience Professionals Association *"There are many books about the customer experience, but few as good as this one. Written by an accomplished practitioner with a depth of expertise, you'll learn everything you need to lead the customer experience if you read it and apply the lessons. Highly recommended." * Mark Sanborn, President, Sanborn & Associates, Inc.; author of The Fred Factor and You Don’t Need a Title to be a Leader *"Now, more than ever, every organization must innovate to stay relevant, to stay on top. This book outlines a step-by-step approach to listening to your customers, engaging your employees, and delivering products and services they love." * Robert Pasin, CEO (Chief Wagon Officer), Radio Flyer *"Leading the Customer Experience is a practical and easily understood approach that resonates and is an excellent guide for leaders at all levels. Brad's experience and wealth of knowledge shines through. All that's left to do after the read is to get on with it!!" * Matt Clarke, General Manager, Digital Services, Services Australia (Government of Australia) *"Leading the Customer Experience is exactly what it says it is: a book designed for leaders focused on their companies' customer experience. If you're trying to figure out how to get your own company's CX efforts under way and operating on all cylinders, you'll find this book to be a very practical, organized and helpful tool. Use it!" * Don Peppers, author of Customer Experience: What, How, and Why Now *"Brad's new book is perfect for new leaders as well as veterans who want to be sure they're current on best practices. The book is an easy read and provides tons of new ideas for packaging and delivering the voice of the customer upward, and the nature of the customer's needs and journey to the front line. I came away with five new ideas I can apply with my clients tomorrow." * John Goodman, author of Customer Experience 3.0 *"I will use Leading the Customer Experience as a textbook for my teams by assigning reading, crafting study questions, then facilitating discussions on the assignments. It will allow us to further our goals of improving knowledge, enhancing the team dynamics and finding actionable strategies to incorporate into our business practices. The book is a low-cost, high-yield, must-have addition to any customer experience professional's library." * Dr Debra Bentson, Senior Workforce Management Manager, Kaiser Permanente *"Brad is an industry expert and amazing at breaking down the keys to successful customer engagement, retention and expansion. He establishes a clear pathway towards effective customer experience that can be exercised at every stage of a company's maturation." * Hasan Ali, Founder and CEO, Air Tutors *"Leading the Customer Experience is a thorough analysis of how culture and values determine results. The directives in the book are very clear and based on a deep understanding of worst or best practices that lead to either dysfunction or sustainable success." * Blair Clark, President, Canyon Bicycles USA, Inc. *"Brad Cleveland has spent decades traveling the globe witnessing the upside and downside of customer experience first-hand. This book captures not only his most valuable insights, but also provides a roadmap for customer experience leaders on how to approach strategy, planning and operations more effectively. Brad's voice is accessible, informed and practical. You'll be referencing this business-critical guide for years to come!" * Tara Gibb, Group Portfolio Director, ICMI and HDI, parts of Informa *"An amazing customer experience doesn't just happen. It takes work and involves everyone in the organization. Brad's book provides an easily digestible foundation for anyone in any role or industry to remove barriers and elevate the customer experience while continuing to adjust to ever evolving customer needs." * Jenny Dempsey, Consumer Experience Manager, Apeel Sciences *"In this new book, Brad Cleveland provides insightful and powerful knowledge in a very clear format. I recommend it for students and experienced professionals." * Professor KJ Cheong, President, CIRC, Korea *"Our city is going through an explosive growth period as many people look for the small town, outdoor recreational, experience. It could be easy to lose focus on our customers: our citizens, visitors and business owners. Brad's book comes just in time to reemphasize our dedication to the customer experience. It will be a valuable tool in thinking about and implementing our strategic planning, our organizational structure and our continual evaluation of success." * Peter Hendricks, Mayor, Sun Valley, Idaho *"Brad's book is the work of an experienced and trusted consultant who clearly knows how to explore the many facets of customer experience. I enjoyed the case studies and many key recommendations in this well-crafted instructional manual accessible to all level of professionals. The structure of ideas and approach of implementation are creating a thread of continuity that keeps you focused on strategic CX objectives. It's also a great source of immediate takeaways." * Pierre Marc Jasmin MBA, Co-founder, Services Triad, Board, SOCAP Canada Chapter *"Brad applied his vast, multi-industry experience and expertise to the intimately connected and burgeoning realm of customer experience. Today, the stakes for any company looking to survive, compete and grow in an ever-increasing customer expectations environment are higher than ever. By devouring and applying the concepts, strategies and tactics meticulously outlined in Leading the Customer Experience, CX leaders have a fighting chance of coming out on top." * Dominick J Keenaghan, President, INSIGHTS Middle East, Dubai *"You know customer experience is important, but where do you start? Brad Cleveland answers that question in Leading the Customer Experience. The book is an essential guide to the broad steps needed to lead a successful customer experience initiative." * Jeff Toister, CPLP, PHR, Toister Performance Solutions, Inc. *"In this time of significant change, this book can help you and your team chart a successful course to the future. Everyone has a role in delivering a great customer experience, and it makes relevant principles clear, and easy-to-understand and apply." * Anna Toikka, Head of Customer Center and External Sales, Odd Magnus Barstad; Head of Claims, If P&C Insurance Ltd (Finland, Sweden, Denmark, Norway) *Table of Contents Chapter - 00: Introduction; Chapter - 01: Build Your Approach - Getting Started; Chapter - 02: Build Your Approach - Engaging Your Team; Chapter - 03: Listen and Learn - Hearing Your Customers; Chapter - 04: Listen and Learn - Leveraging Customer Service; Chapter - 05: Educate and Design - Telling Your Customer's Story; Chapter - 06: Educate and Design - Shaping Processes and Technology; Chapter - 07: Inspire and Execute - Building Customer Advocacy; Chapter - 08: Inspire and Execute - Delivering Perfection; Chapter - 09: Adjust and Innovate - Assessing and Improving; Chapter - 10: Adjust and Innovate - Keeping the Momentum Going

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Book SynopsisSHORTLISTED: Business Book Awards 2022 - Change & Sustainability The ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility? Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurship, enabling organizations to respond to disruption while still delivering business strategies with rigour and efficiency. Using diagnostic tools and practical models, the book describes how to master the essential components and principles of agility and respond to uncertain and fast-changing environments. Featuring case studies from some of the world's leading companies and illustrating how they have successfully and less successfully transformed for greater agility - including Lego, General Electric, LMVH and ING - Stéphane J.G. Girod and Martin Králik provide leaders with the skills to master the transformation journey that is right for their business.Trade Review"Girod and Králik have cracked the code on how to prosper in an increasingly unpredictable future. The true Management 4.0 playbook for competitive advantage in the Fourth Industrial Revolution. Learn how to achieve the needed strategic adaptability - via extreme customer centricity, innovative agility and flexibility, constant balancing of trade-offs and much more." * Mikael Ronnblad, Group Executive Board Member, Fortum Corporation (Europe), and Board Member, Valo Ventures (USA) *"Resetting Management is a compelling treaty on modern leadership, where leaders have to distribute power across and beyond their organizations, and where a real competitive advantage lies in learning to learn, by exercising a combination of strategic and organizational agility together with intellectual humility. In a world of platitudes, this is a book that actually makes a difference by resetting the way we look at the world." * Alexis Nasard, Former CEO, Kantar *"In Resetting Management, Stéphane Girod and Martin Králik methodically review how one needs to lead in modern society. Behind polite and constructive build-up and analysis, the recipe is unrolling. But make no mistake, the title sets the tone, and it's brutal: 'Reset the way you and I lead, or... get out of the way.'" * Antoine Ernst, Chief Transformation Officer, Japan Tobacco International *"The beauty of Resetting Management is that it doesn't profess that there is only one way to obtain business agility. The book is filled with inspirational examples of companies following different paths towards agility as well as practical models that help us analyse our own company to select the best path forward." * Cecilie Heuch, Chief People and Sustainability Officer, Telenor Group *"Resetting Management clarifies the different facets of agility and presents very practical tools and frameworks that will help businesses shed their rigid corporate planning, seize the opportunities of the digital era and continuously renew their competitive advantage." * John J Zhang, former Director, Strategy and Corporate Development, Midea Group *"Agility is one of the hottest concepts in the world of business today, but what does it really mean? This book provides the answer - it's the most comprehensive guide to business agility available, full of deep insights into the challenges and tensions involved, and with practical takeaways for leaders and managers everywhere." * Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School *"In reading Resetting Management, I found the words, concepts and real-life case studies addressing the exact sort of issues that I, as a CEO, am dealing with these days. It's an excellent book combining academic rigor with accessible and applicable examples that help provide a roadmap for anyone leading a company through today's ever-changing, technology-driven business and social environment." * Mike Federle, CEO, Forbes *"We live in a world of accelerating change, where the future is less and less an extrapolation of the past. To thrive in this environment, we need organizations with an 'evolutionary advantage' - a capacity to change as fast as change itself. Resetting Management is a must-read for anyone who's serious about making resilience and agility a core competence." * Michele Zanini, Managing Director, Management Lab, and co-author of Humanocracy *"Thought-provoking, incisive and holistic, Resetting Management is the most comprehensive book I have read on business transformations. The value of this book lies in the integration of strategic, organizational and leadership agility, which are usually treated in a siloed way. I have found it particularly relevant for my work in strategy, M&A and post-merger integration." * Moncef Tanfour, Group Vice President Strategic Development and Integration, Grundfos *"Resetting Management unpacks thoroughly the 'Why' and the 'What' of how organizations can leverage agility to thrive in the realities of the new world. Rather than a one-shoe-fits-all approach, the authors provide practical insights with lots of corporate examples which allows anyone to calibrate and personalize the transformation of their business." * Parag M Parekh, VP Global Digital Sales, Adidas *"Resetting Management is really about playing to win! It is insightful and even disturbing to realize how conservative we can still be in our management approaches. It's time for a reset. This book gives the keys to reshape our future thanks to the entrepreneurial energy that strategic, organizational and leadership agility create." * Patrick Rasquinet, CEO, La Prairie *Table of Contents Section - ONE: A Call to Action (Why); Chapter - 01: Why Agility?; Chapter - 02: The What of Business Agility - Reshaping How Organizations Make Choices; Section - TWO: A New Agility Landscape (What); Chapter - 03: Strategic Agility; Chapter - 04: Ramping Up Organizational Agility Without a Profound Overhaul of the Hierarchy; Chapter - 05: Intermediate Stage of Organizational Agility - Pockets of Agility, Powered by Agile Methods; Chapter - 06: Organizational Agility: The Pioneers of New Organizational Forms; Chapter - 07: Leadership Agility; Section - THREE: How to Transform for Agility Successfully; Chapter - 08: Managing the Trade-offs of Strategic Agility; Chapter - 09: Navigating the Challenges of Implementing Agile Methods; Chapter - 10: Managing the Trade-offs of Radically New Organizational Forms; Chapter - 11: Final words;

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Book SynopsisWhen we think of global corporations and business in general, do we feel pride in how we do things? Are we doing enough, given the undeniable reality of global climate change and the inequality faced by millions of people every day? Beyond Good is a call to arms for business leaders to recognize how they can do well by doing good. Business for good, which is the philosophy that you can pursue profits whilst delivering on sustainable and societal development goals, is already delivering big changes in the business world. In Beyond Good, top tech influencers Theodora Lau and Bradley Leimer, showcase how fintech is taking the lead and what we can all learn from it. The winners in these tech start-ups are utilizing a momentum that exists within a thriving eco-system of current incumbents facing up to revolutionizing start-ups. They unlock possibilities with new technologies and serve the often-forgotten demographics to make financial health and inclusion a reality. With exclusive interviews with experts from the B-Corp world, policy makers and executives, this book also showcases how companies like Microsoft, Flourish Ventures, Ant Financial, Sunrise Bank and Paypal are doing their bit to make our world better - and you can too.Trade Review"As a society, we are long overdue in reimagining the social contract in light of contemporary realities and mega trends. The events of 2020 have laid bare how damaging it is to continue to allow antiquated systems and business models to persist. Beyond Good is the book leaders and change makers (from all sectors - private, public and non-profit) need to read as we co-create new solutions and forge a path to a more inclusive social contract that allows all to live with dignity, security, and purpose." * Ramsey Alwin, President and Chief Executive Officer, NCOA *"Beyond Good is far from a typical business book. It is a thought-provoking read that articulates simply and clearly the principles that everyone can - and should - apply across all aspects of life, in the workplace and beyond. Making the world a fairer place is in our hands, and Beyond Good inspires you to strive for it, for the common good." * Tanya Andreasyan, Managing Director and Editor-in-Chief, FinTech Futures *"Look no further for a roadmap of the central challenges facing civil society at the intersection of technology, ethics, and economic inequality. Beyond Good reimagines what progress looks like within an empathy and inclusion context, and provides new insights into one of the most enduring social challenges: how can technology build equitable and sustainable economic prosperity? Beyond Good is the best place to start for an answer, because it forces us to rethink how innovation can be part of the solution." * Scott Astrada, adjunct professor of Law at Georgetown University Center, and digital civil society fellow, Stanford University, Center on Philanthropy and Civil Society *"We need more books like this. Theodora Lau and Bradley Leimer have clearly done their homework and used their lockdown time well. As we see more companies aiming to deliver sustainable and ethical services, this book, full of positive and practical real-world examples, aims to educate and inform us that it is possible to achieve results that are beyond good." * Simon Cocking, Chief Editor, Irish Tech News *"Theodora Lau and Bradley Leimer provide a sweeping look at the trends that define our changing world, challenging leaders in financial services to direct their inherent power to shape a more equitable and empathetic global economy." * Catherine Harvey, US economic policy expert *"From financial inclusion to gender equality, from empathetic leadership to inclusive entrepreneurship, Beyond Good covers a wide spectrum of socially conscious strategies for business leaders. Abundance of detailed research and insights delivered with conviction makes it a compelling read. Some books leave us with something to think about. In contrast, Beyond Good will stay with us for a very long time by providing a roadmap to a more equal and sustainable world for generations to come. A must-read for every socially conscious mind." * Arun Krishnakumar, Partner at Delphos International *"Bradley Leimer and Theodora Lau smash through the boundaries of traditional business models, and expose us to a new purposeful, inclusive and empathetic world where everyone can genuinely still win together for the common good. Beyond Good will compel you to consider the real future of business, inspire you to be a part of it and to take action in your communities to make it happen. An absolutely essential read." * Paul Loberman, chief product officer, untied *"I love Theodora Lau's and Bradley Leimer's Beyond Good and recommend it to everyone in the start-up world wholeheartedly. We all should aim to advance technology and help its involved participants to fulfil the ultimate goal to drive the purpose-driven business technology revolution." * Spiros Margaris, Venture Capitalist and Advisor, Margaris Ventures *"Beyond Good is a timely and essential read for global financial service executives. Theodora Lau and Bradley Leimer persuasively show that now - more than ever - is the time for business leaders to play a crucial role in tackling our most pressing societal challenges and engage in significant commercial opportunities that do well by doing good. This book is an invaluable resource for all those inspired to harness technology innovation to build a fairer and more inclusive financial system." * Sarah Mogenstern, Venture Partner, Flourish Ventures *"Acting upon a sense of broader purpose is instinctual. We evolved with basic instincts to band together and act in the common good. The common economic models in play just don't pass the smell test as sustainable. Beyond Good deconstructs and then reconstructs a better way forward. There is a strong theme of interconnectivity throughout this book that makes a strong case for empathy and awareness of how our choices and strategies never happen in a vacuum. We can choose to forge a path that leaves in its wake a positive impact, or we can choose a path of zero-sum gain. Throughout this read, I was frequently able to make connections to tangible ways that I and our organization can coalesce around a better way forward." * Curt Queyrouze, President TAB Bank *"Beyond Good reminds us that behind every company doing well are passionate people who are doing good. Today's seemingly impossible challenges can be met by us, if we're brave enough to act. For those in financial services, the call to action is clear: when you create a strong culture that leads with empathy and pair it with today's technology, you are uniquely positioned to make a positive difference. You can lead with purpose and build your own success!" * Matthew Sekol, Industry Executive, Capital Markets, Microsoft *"There are many themes of the 21st century that resonate in Beyond Good - a more inclusive society, addressing the climate emergency, creating a better world and more - all enabled by technology, governmental and financial market change. This book is an essential guide to rethinking our world for the good of society and the planet. In other words, beyond good to beautiful. Who could ignore that? Thoroughly recommended." * Chris Skinner, Chief Executive Officer, The Finanser Ltd *"An inspiring meditation on the many ways we can take action to make a mark on the world. Reading Beyond Good will leave you wanting to be an empathetic leader who champions efforts that address big societal problems, like economic inequalities and ageism. As Theodora Lau and Bradley Leimer write: Our work means something more than a value exchange for money." * Mary Wisniewski, Banking Editor, Bankrate *Table of Contents Chapter - 00: Introduction; Chapter - 01: Changing tides; Chapter - 02: Foundations of inclusion; Chapter - 03: Forces of disruption; Chapter - 04: A renewed business model; Chapter - 05: Serving the forgotten; Chapter - 06: The profit conundrum; Chapter - 07: Leadership for good; Chapter - 08: A way forward; Chapter - 09: Moving hearts and mindsets (to action); Chapter - 10: Principles of Beyond Good; Chapter - 11: References;

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Book SynopsisWhen we think of global corporations and business in general, do we feel pride in how we do things? Are we doing enough, given the undeniable reality of global climate change and the inequality faced by millions of people every day? Beyond Good is a call to arms for business leaders to recognize how they can do well by doing good. Business for good, which is the philosophy that you can pursue profits whilst delivering on sustainable and societal development goals, is already delivering big changes in the business world. In Beyond Good, top tech influencers Theodora Lau and Bradley Leimer, showcase how fintech is taking the lead and what we can all learn from it. The winners in these tech start-ups are utilizing a momentum that exists within a thriving eco-system of current incumbents facing up to revolutionizing start-ups. They unlock possibilities with new technologies and serve the often-forgotten demographics to make financial health and inclusion a reality. With exclusive interviews with experts from the B-Corp world, policy makers and executives, this book also showcases how companies like Microsoft, Flourish Ventures, Ant Financial, Sunrise Bank and Paypal are doing their bit to make our world better - and you can too.Trade Review"As a society, we are long overdue in reimagining the social contract in light of contemporary realities and mega trends. The events of 2020 have laid bare how damaging it is to continue to allow antiquated systems and business models to persist. Beyond Good is the book leaders and change makers (from all sectors - private, public and non-profit) need to read as we co-create new solutions and forge a path to a more inclusive social contract that allows all to live with dignity, security, and purpose." * Ramsey Alwin, President and Chief Executive Officer, NCOA *"Beyond Good is far from a typical business book. It is a thought-provoking read that articulates simply and clearly the principles that everyone can - and should - apply across all aspects of life, in the workplace and beyond. Making the world a fairer place is in our hands, and Beyond Good inspires you to strive for it, for the common good." * Tanya Andreasyan, Managing Director and Editor-in-Chief, FinTech Futures *"Look no further for a roadmap of the central challenges facing civil society at the intersection of technology, ethics, and economic inequality. Beyond Good reimagines what progress looks like within an empathy and inclusion context, and provides new insights into one of the most enduring social challenges: how can technology build equitable and sustainable economic prosperity? Beyond Good is the best place to start for an answer, because it forces us to rethink how innovation can be part of the solution." * Scott Astrada, adjunct professor of Law at Georgetown University Center, and digital civil society fellow, Stanford University, Center on Philanthropy and Civil Society *"We need more books like this. Theodora Lau and Bradley Leimer have clearly done their homework and used their lockdown time well. As we see more companies aiming to deliver sustainable and ethical services, this book, full of positive and practical real-world examples, aims to educate and inform us that it is possible to achieve results that are beyond good." * Simon Cocking, Chief Editor, Irish Tech News *"Theodora Lau and Bradley Leimer provide a sweeping look at the trends that define our changing world, challenging leaders in financial services to direct their inherent power to shape a more equitable and empathetic global economy." * Catherine Harvey, US economic policy expert *"From financial inclusion to gender equality, from empathetic leadership to inclusive entrepreneurship, Beyond Good covers a wide spectrum of socially conscious strategies for business leaders. Abundance of detailed research and insights delivered with conviction makes it a compelling read. Some books leave us with something to think about. In contrast, Beyond Good will stay with us for a very long time by providing a roadmap to a more equal and sustainable world for generations to come. A must-read for every socially conscious mind." * Arun Krishnakumar, Partner at Delphos International *"Bradley Leimer and Theodora Lau smash through the boundaries of traditional business models, and expose us to a new purposeful, inclusive and empathetic world where everyone can genuinely still win together for the common good. Beyond Good will compel you to consider the real future of business, inspire you to be a part of it and to take action in your communities to make it happen. An absolutely essential read." * Paul Loberman, chief product officer, untied *"I love Theodora Lau's and Bradley Leimer's Beyond Good and recommend it to everyone in the start-up world wholeheartedly. We all should aim to advance technology and help its involved participants to fulfil the ultimate goal to drive the purpose-driven business technology revolution." * Spiros Margaris, Venture Capitalist and Advisor, Margaris Ventures *"Beyond Good is a timely and essential read for global financial service executives. Theodora Lau and Bradley Leimer persuasively show that now - more than ever - is the time for business leaders to play a crucial role in tackling our most pressing societal challenges and engage in significant commercial opportunities that do well by doing good. This book is an invaluable resource for all those inspired to harness technology innovation to build a fairer and more inclusive financial system." * Sarah Mogenstern, Venture Partner, Flourish Ventures *"Acting upon a sense of broader purpose is instinctual. We evolved with basic instincts to band together and act in the common good. The common economic models in play just don't pass the smell test as sustainable. Beyond Good deconstructs and then reconstructs a better way forward. There is a strong theme of interconnectivity throughout this book that makes a strong case for empathy and awareness of how our choices and strategies never happen in a vacuum. We can choose to forge a path that leaves in its wake a positive impact, or we can choose a path of zero-sum gain. Throughout this read, I was frequently able to make connections to tangible ways that I and our organization can coalesce around a better way forward." * Curt Queyrouze, President TAB Bank *"Beyond Good reminds us that behind every company doing well are passionate people who are doing good. Today's seemingly impossible challenges can be met by us, if we're brave enough to act. For those in financial services, the call to action is clear: when you create a strong culture that leads with empathy and pair it with today's technology, you are uniquely positioned to make a positive difference. You can lead with purpose and build your own success!" * Matthew Sekol, Industry Executive, Capital Markets, Microsoft *"There are many themes of the 21st century that resonate in Beyond Good - a more inclusive society, addressing the climate emergency, creating a better world and more - all enabled by technology, governmental and financial market change. This book is an essential guide to rethinking our world for the good of society and the planet. In other words, beyond good to beautiful. Who could ignore that? Thoroughly recommended." * Chris Skinner, Chief Executive Officer, The Finanser Ltd *"An inspiring meditation on the many ways we can take action to make a mark on the world. Reading Beyond Good will leave you wanting to be an empathetic leader who champions efforts that address big societal problems, like economic inequalities and ageism. As Theodora Lau and Bradley Leimer write: Our work means something more than a value exchange for money." * Mary Wisniewski, Banking Editor, Bankrate *Table of Contents Chapter - 00: Introduction; Chapter - 01: Changing tides; Chapter - 02: Foundations of inclusion; Chapter - 03: Forces of disruption; Chapter - 04: A renewed business model; Chapter - 05: Serving the forgotten; Chapter - 06: The profit conundrum; Chapter - 07: Leadership for good; Chapter - 08: A way forward; Chapter - 09: Moving hearts and mindsets (to action); Chapter - 10: Principles of Beyond Good; Chapter - 11: References;

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Book SynopsisHow can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.Trade Review"Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to." * Jo Hagger, Global Marketing Capabilities Director, Unilever *"Whatever your business, the prospect of staying ahead of digital transformation is daunting. Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation." * Bruce Daisley, VP EMEA, Twitter (about a previous edition) *"A fantastic guide to conquering the challenges of continuous and accelerating change in today's digital world. Neil and Peter are masters of agile business transformation, and they've bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership" * Scott Brinker, author Hacking Marketing, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com (about a previous edition) *"Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world." * Ben Malbon, Senior Director, Google (about a previous edition) *"Packed full of insights, actionable ideas and other people's experiences, a toolkit to build on no matter where you sit in an organization or the stage of change you're at." * Sean Cornwell, Chief Digital Officer, Travelex (about a previous edition) *"This is the handbook that I wish I had written. A must-read for organizations going through digital transformation... It cuts through the hype and buzzwords into simple, practical insights that all of us can learn from and apply." * Marco Ryan, Chief Digital Officer, Wärtsilä Corporation (about a previous edition) *"Neil Perkin and Peter Abraham are one of the best choices to help anyone respond to the challenges of digital transformation - and their book is a veritable gold mine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!" * Gerd Leonhard, Futurist and Author, CEO The Futures Agency (about a previous edition) *"Building the Agile Business through Digital Transformation is the definitive guide for every executive and intrapreneur looking to navigate the exponential changes that every company must deal with or succumb to.?.?. A practical how-to you will refer to again and again, it is expansive but not exhausting. With meticulously researched ideas and insights that provide frameworks for understanding why change is both necessary and hard, it's the handbook you need to help you create the company you always wished you worked at." * Faris Yakob, Founder, Genius Steals, and Author, Paid Attention (about a previous edition) *"This is an important book. A lot has been written about various aspects of agile, but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here." * Ashley Friedlein, Founder, Econsultancy (about a previous edition) *"In times of rapid change, evolving with the new rules of consumer engagement and leveraging digital channels is now a must for every business in every sector. This book clearly distils key insights, strategies, examples and advice - providing the tools for anyone wanting to grow, advance and transform their business." * Jeremy Willmott, Director, Group Consumer Engagement (about a previous edition) *Table of Contents Section - ONE: The agile business; Section - 01: The key forces for change; Section - 02: How digital disrupts; Section - 03: What’s stopping you?; Section - 04: Defining digital transformation and how an agile business is the foundation for it; Section - TWO: Fast; Section - 05: Operating in the ‘ambiguity zone’; Section - 06: Agile and adaptive methodology; Section - 07: The agile innovation process; Section - THREE: Focused; Section - 08: The role of vision and purpose; Section - 09: Agile strategy and planning; Section - 10: Linking strategy to execution; Section - FOUR: Flexibility; Section - 11: Agile structures and resourcing; Section - 12: Scaling agility; Section - 13: Building the culture to move fast; Section - 14: A blueprint for flexibility - autonomy, mastery and purpose; Section - 15: Digital-native talent; Section - FIVE: Start small, scale fast and the transformation journey – putting it all together; Section - 16: Index

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Book SynopsisWith increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes. The pace of change in business today is such that it is becoming easier to go from a legendarily high-performing company to liquidation in a short period of time. Getting to Nimble shares the stories of organizations that were able to successfully transform their people practices, processes, technology, ecosystems and strategy for the digital era. The book also covers once dominant companies like Circuit City and Kodak that neglected to change and were impaired or died as a result. Highlighting a framework to follow along with best practices that others can emulate, Getting to Nimble includes case studies from major organizations such as Capital One, FedEx, CarMax, The Washington Post, Domino's Pizza, Walmart and the country of Estonia.Trade Review"Peter High has the context to write a much-needed guidebook to the innovation journey, focused on the vast majority of great companies who are 'digital immigrants', not digital natives. His survey of the most relevant areas of disruption (and therefore, innovation) in our time is peppered with insightful stories from recent technology history and practical frameworks. It's a must-read for business and technology executives in the age of unprecedented pace of change." * Sarah Guo, General Partner, Greylock *"It is essential that leaders, be they of universities, not-for-profits or corporations, take control of the change that digital innovation is exerting upon us. We must be nimble enough to run toward opportunity and away from potential issues. In Peter High's fascinating book, he provides the roadmap to follow to do just that." * Pradeep Khosla, Chancellor of the University of California, San Diego *"Since I first collaborated with Peter High nearly a decade ago, he has been a source of wisdom for me. In his book, Peter offers a synthesis of some of his most important thoughts for companies around the world, grappling with how to create organizations that do well for the long term. By following his methodology and the examples he provides, your organization will be successful at meeting the disruptive changes that come your way." * Vicente Fox, 55th President of Mexico *"The pace of innovation and change is already unprecedented and will only get faster in the future. Companies that are not nimble enough to pivot quickly, both in times of crisis and opportunity, will get left behind. In his new book, Peter High has set a playbook for CEOs, CIOs, CDOs and other executives to follow to stay nimble enough to find sustainable success." * John T. Chambers, CEO, JC2 Ventures and former CEO, Cisco *"One of the biggest challenges an organization faces as it grows is how to remain nimble. There are many forces at work in large corporations that layer in bureaucracy and attempt to mute its entrepreneurial spirit. In today's world, a company's technology is particularly vulnerable to falling behind and hindering marketplace agility. In Getting to Nimble, Peter High shows how technology is essential to any company's ability to adapt at the speed required by today's constantly changing market forces." * Frederick W. Smith, Chairman of the Board and Chief Executive Officer, FedEx *Table of Contents Chapter - 00: Introduction; Chapter - 01: Only the Nimble Survive; Chapter - 02: Attracting and Retaining People with Grit, Ambition and Curiosity; Chapter - 03: Adapting Processes to Scale; Chapter - 04: Future-Proofing Technology; Chapter - 05: Curating an Ecosystem for Insights; Chapter - 06: Strategic Nimbleness as the Path to Innovation; Chapter - 07: Conclusion

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Book SynopsisWhile technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain. To face these challenges, all organizations need to be agile, networked and scalable. Networked, Scaled, and Agile reveals how to shape organizations that will enable people to make faster and better decisions in a more complex world. By outlining the tension between the need for agility/differentiation and scale/integration, the book offers a new way to think about this debate using the models of the Tower (vertical integration) and the Square (horizontal integration). It addresses the role of the leadership team and how the organization design process can build C-suite leaders and successors. Each chapter concludes with a series of reflection questions for leaders as well as a summary of key concepts and tips. Including case studies from global organizations, Networked, Scaled, and Agile reveals how organization design can address three of the biggest business challenges organizations face today: how to build a new capability across the entire enterprise; how to make the entire organization more customer-centric; and how to allow for faster innovation.Trade Review"Kates, Kesler and DiMartino have created something special. Their framework resists fads in favor of examining the core trade-offs in a business, its environment and through its lifecycle. I believe the concepts herein will survive the test of time." * Gary Guthart, CEO, Intuitive Surgical *"The team at Kates Kesler has an innate feel for how sound organizational design acts as the accelerator for sustainable growth. If you are an executive who is asked to lead a transformation or find a path for growth in these dynamic times, this book will prove invaluable." * Andre Martin, Vice President PeopleDev, Google *"Organization design is not just for the big company. The Kates Kesler methodology positioned Zwift for explosive growth. We've been able to scale efficiently and make smart decisions about linking innovation to our core business." * Eric Min, Founder and CEO, Zwift *"As part of our journey to transform VF's brand portfolio for the future, we partnered with the Kates Kesler team to reimagine our business operating model. Their expertise established a strong foundation that has enabled our enterprise functions and brands to work more seamlessly and with greater agility, ultimately improving how we serve our consumers around the world." * Steve Rendle, Chairman, President and CEO, VF Corporation *"This book shows you how to design an organization to be both big and fast. The Kates Kesler methodology guided W.L. Gore in making key choices to evolve our structure and still maintain the essence of our unique culture." * Mary Tilley, Enterprise Business Transformation Leader, W.L. Gore and Associates, Inc. *"An insightful, compelling and pragmatic book which offers thoughtful solutions to the complex organizational challenges faced by businesses today." * Andrew Clarke, President, Mars Wrigley *"This book provides a timely and insightful lens for thoughtful discourse on designing organizations in our fast-changing landscape. Its focus on networks, scale and agility deeply resonate with our efforts in the Singapore Public Service to design the future of work, workplace and workforce in our agencies." * Ong Toon Hui, Dean and CEO, Civil Service College, Singapore *"Kates, Kesler and DiMartino build on well-tested theories of human behavior and large-scale systems to show how organization design frameworks apply to the new and challenging realities of today." * Charles Snow, Professor Emeritus, Penn State Smeal College of Business *"This is the perfect book for leaders who need to align their organization with the strategy, and who are searching for a comprehensive framework. Kates, Kesler and DiMartino discuss the design of the overall operating model, horizontal linkages as well as the vertical layers and roles in complex organizations. They also provide numerous practical examples of how we can design organization to achieve both agility and efficiency." * Nicolay Worren, Associate Professor, School of Economics and Business, Norwegian University of Life Sciences, Co-founder of Reconfig, Member of curatorial board, European Organization Design Forum *Table of Contents Chapter - 00: Introduction; Chapter - 01: The Central Design Problem; Chapter - 02: Operating Models; Chapter - 03: Organization Models; Chapter - 04: Vertical Organization - The Tower; Chapter - 05: Horizontal Organization - The Square; Chapter - 06: Leadership in the Tower and the Square; Chapter - 07: Design Challenge - Enterprise Capabilities; Chapter - 08: Design Challenge - Customer Solutions; Chapter - 09: Design Challenge - Faster Innovation; Chapter - 10: Conclusion

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Book SynopsisHaving a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.Trade Review"As we try and make sense of how to grow our businesses in a disrupted world, Martin has done the thinking for us. Here is a well-researched and practical guide on to how to build a sustainable and commercially successful business based around customer-centricity. An essential read for anyone, at any level, involved in selling products and services to customers." * Andy Rubin, Deputy Chair, Pentland Group *"Customer centricity is one of those topics that's easy to talk about but hard to do. Martin does a brilliant job here of breaking this down into a thoughtful but eminently practical toolkit." * Doug Gurr, Director of the Natural History Museum, formerly CEO Amazon UK, President Amazon China *"A masterclass for anyone who has a genuine interest in improving the experience of their customers. It is full of real-life examples of brands who have lost their way, as well as those who have found a whole new way to excel. An insightful and practical read that is an enjoyable journey. So many powerful lessons from so many different sectors, delivered with authority." * Debbie Hewitt MBE, Chairman, White Stuff *"A superb read for customer-centric leaders on a mission to embrace the best ways of leveraging and driving the new paradigm of how and why consumers buy and build your brand equity. Packed with insightful and comprehensive reference points, Martin has provided an excellent combination of a thought-provoking read and a pragmatic framework to implement." * Vince Gunn, CEO and NED *"Another excellent book by Martin Newman - packed with helpful case studies and examples, providing easy-to-understand frameworks that can be applied in any business. The world is continuously changing, and Martin picks up on the shifts in consumer behaviour driven by global questions such as diversity and inclusion, climate change and the broader ethical questions of consumerism." * Eve Henrikson, Online Director, Tesco *"If you are serious about transforming your business to become "customer centric" which only a few very successful companies truly managed to achieve, then this is your must-read book. Martin, in his typical authentic style, shows us the way with clarity and conviction; providing valuable, actionable insights and useful frameworks supported with numerous up-to-date case studies. For me, this a guidebook for retailers to thrive, not just survive." * Koray Gul, ex COO Missguided *"Imagine working for an organization that creates value for customers, value for those in the organisation who create it, value for stakeholders and value for the Planet. Martin Newman is one of the few people I know who really understands the meaning of the word "value". This is a fantastic book that will show you how to create it." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc Emeritus Professor, Cranfield University School of Management *"Another great read, truly focusing on the important elements to drive customer centricity. Martin once again highlights the key attention points of why the customer should be at the centre of all decision-making in terms of marketing, store layout and of course product. This book is a must read for all omni-channel retailers giving clear examples of why retailers have either won or lost. I will for one be giving it to all of my team." * Philip Mountford, CEO, Hunkemöller *Table of Contents Section - 00: Introduction Section - 01: The fundamental building blocks for sustainable commercial success; Section - 02: Buy less, eat better, experience more; Section - 03: The fallen - The brands that have sadly bitten the dust and why; Section - 04: The resurrected; Section - 05: Brands that have stood the test of time and why; Section - 06: Customer-centricity – it all adds up; Section - 07: Employee-first - The first building block in driving customer-centric transformation; Section - 08: Purpose before profit - The shift from value to values; Section - 09: Diversity and inclusion - On the outside and the inside; Section - 10: Commercially successful disruptive business models in consumer sectors; Section - 11: If you were starting a retail business today, what would it look like?; Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; Section - 13: We all gravitate towards social people - The same can be said of brands; Section - 14: Generation Z will show us the way; Section - 15: The road map to customer-centricity; Section - 16: Index

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Book SynopsisOrganization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.Trade Review"This book deserves a place in every practitioner's reference library." * Robert J. Marshak, Ph.D. Author of Dialogic Process Consulting and Co-Editor of Dialogic Organization Development: The Theory and Practice of Transformational Change. *"International in scope, interdisciplinary in coverage, and linking, practice with scholarship, this third edition of a classic in organization development stands out as one of a kind." * W. Warner Burke, PhD, Professor of Psychology and Education, Teachers College, Columbia University *"Practitioners everywhere are lucky to have this rich resource, full of gifts, as guide." * Glenda Eoyang, Executive Director, Human Systems Dynamics Institute *"A pleasure to read, the third edition of this renowned and respected landmark text by two gifted giants in the field offers a bright and meaningful roadmap to effectiveness. Clear, accurate, contemporary and updated with the latest advances, the book impeccably distils the tried and tested essential wisdom of seventy-five years of Organization Development in its purest form. A breath of fresh air full of actionable advice for the practitioner, a rigorous and definitive reference guide for the researcher and the academic and a delight for the curious mind, this book should be mandatory reading for anyone who cares deeply about the success of their people and their organization." * Pietro Catania, MBA, MSM, Founder at Alef Consulting and Ayros publishing House, Milan, Italy *"I feel so excited to read the third edition of Mee Yan and Linda's book for OD and HR practitioners. It offers even more detailed guidance and examples of OD cycle of work and has new added content relating to organization health, culture change, and Use of Self. As an OD practitioner in China, I can't wait to introduce it to our OD communities." * Maria Wang, Founder & CEO of Innovative OD Center, Shanghai, China *"The previous editions have been significant in upping the capability of the Singapore Government's OD community. This edition, with all its additions will continue to be a must-read reference for us in the government sector - as well as leaders and practitioners from other sectors. Its practical brilliance is backed by research that is both evidence-based and relevant to current organisation challenges. Beyond the treasure trove of updated and practical content, each chapter encapsulates the lived experiences and cumulative wisdom of two legends of our time." * Clarence Chia, Institute Director – Institute of Leadership and Organisation Development, Singapore Civil Service College, Singapore Government *"This could be the best text for OD's future, first it brings OD and HR together, which is seriously needed in this era of complex change. Second, it emphasizes the importance of developing both effectiveness and health in organizations, which was part of how the founders of the field created it. Third, the intervention discussion in Chapter 5 is so clear, grounded and practical and the best version of this concept. Fourth, it brings comparisons into focus from traditional OD to the less linear and less 'planned' complex, rapid change world. It is also well-researched and loaded with practice implications for the OD and HR fields." * David W. Jamieson, Ph.D, Editor-in Chief, Organisation Development Review *"This is my only go to book to guide me through all phases of large complex change programmes. It is as valuable as it wise and immediately applicable to real work. I have seen first-hand the tangible benefits by applying what is in this book." * Laurence Fitt Vice President, GSK *"As the unprecedented situations of recent years become the new normal, practitioners in the transformation business are looking for vital tools to help them with the task. With its coherent approach towards OD, this book will be an ideal aid. It will inspire students and practitioners who want to become transformative leaders. Its caring and supportive messages will help them and their clients navigate through the many challenges they may encounter as they bring about change. As a Vice President of IODA (International Organization Development Association and the OD Association in Japan), I know this book will inspire our members and other readers a real love for OD and courage to make the journey of change itself." * Ken Nishikawa, Konan University Center for Education in General Studies *"Organization development is needed now more than ever, and professionals in the HR function need to understand how OD works. In this practitioner-friendly book, Mee-Yan and Linda make the most of their broad experience to build out the necessary competencies and promote sustainable organization change." * Chris Worley, Research Professor of Management, Pepperdine Graziadio School of Business *Table of Contents Section - ONE: A practitioner’s guide for Organization Development; Section - Section 1: OD history and theory overview; Section - 01: What is OD? Its brief history; Section - 02: Theories and practices of OD: a theory overview; Section - Section 2: OD cycle of work; Section - 03: Theories and practices of OD - the OD cycle and the entry and contracting phase; Section - 04: Theories and practices of OD - the diagnostic phase; Section - 05: Theories and practices of OD - the intervention phase; Section - 06: Theories and practices of OD - the evaluation phase; Section - Section 3: OD and change; Section - 07: Living at the edge of chaos and change; Section - 08: Back-room and front-room change matters; Section - 09: Can behavioural change be made easy?; Section - Section 4: The Organization Development practitioner; Section - 10: The Organization Development practitioner; Section - 11: Power and politics in Organization Development; Section - Section 5: Additional thoughts; Section - 12: What is an organization? What is organization health?; Section - 13: How to build up your presence and impact on organization life; Section - TWO: HR in relation to OD: theory and practice; Section - 14: HR in relation to OD; Section - 15: Organization Design; Section - 16: Transformation and culture change; Section - 17: Building organizational agility and resilience; Section - 18: A culture conducive to innovation and learning; Section - 19: Building the context for employee engagement; Section - 20: Developing effective leadership; Section - 21: Postscript – towards a better tomorrow; Section - 22: References and further reading; Section - 23: Index

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Book SynopsisWINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.Trade Review"In essence, this book is for partners, directors, associates, BD professionals, those working in-house and anyone working in professional services firms who want to win more pitches or manage the process more time and cost effectively. The first edition was a hit and won an award at the 2018 Business Book Awards. And this second edition brings it bang up to date." * David Morley, Former Senior Partner, Allen & Overy, (2008-16); Head of Europe, CDPQ (2021-) *"For too long it has been a case of General Counsel on the one side and private practice lawyers pitching or responding to tenders on the other with a whole load of assumptions and miscommunication in between. This book delves deep to answer the questions that don't get asked early enough in the process if at all, and that, if the parties fully understood and aligned on, would make for enduring and fruitful partnerships." * Alexis Alexander, General Counsel, Liberis *"Pitching is a skill. It is an essential skill for a lawyer. This book will improve pitching skills. Frankly, you would be foolish not to read, assimilate and practice the advice it contains." * Nigel Boardman, Consultant and former partner Slaughter and May *"Strategic tendering or pitching has never been more important - in fact, it has to be the number one focus for firms and BD professionals who really want to make a difference. A wonderfully insightful book written by authors who really do get it." * David McClune, Global Chief Marketing Officer, Hogan Lovells LLP. *"This book is a recommended read for all those involved in competitive pitching in professional services and other markets. Its secret is to provide simple and practical guidance on the essential issues, backed and supported with concrete examples from real people in the real world." * Oliver Brettle Partner, Global Executive Committee Member, White & Case LLP *"This is a very well researched and thoughtful guide for all those involved in the purchasing and provision of legal services. The holistic approach taken is market leading in every respect." * Andrew S Garard, Group General Counsel and Director of Corporate Affairs, Meggitt PLC *"I can't count now many times lawyers and others have asked me for clear, relevant, practical guidance on their tendering efforts - and here it is. Essential reading for those focused on their businesses, their clients and their own careers. Goes without saying - highly recommended." * Patrick McCann, Director Learning, Linklaters LLP *"This new edition neatly summarises best practice behaviours, is informative and easy to read, packed with useful tools and tips. I think this it is an invaluable read for anyone wanting to win more work in professional services in 2022 and beyond." * Paul Cripps, Associate Partner, Markets and Business Development, EY *Table of Contents Chapter - 01: Introduction; Chapter - 02: To pitch or not to pitch?; Chapter - 03: What does the client want?; Chapter - 04: Diversity; Chapter - 05: Planning to win; Chapter - 06: The procurement predicament; Chapter - 07: Smart pricing; Chapter - 08: Global citizenship; Chapter - 09: Writing success; Chapter - 10: Public sector pitching; Chapter - 11: Presenting to win; Chapter - 12: Following up and post pitch feedback; Chapter - 13: Technology and tools; Chapter - 14: There has to be a better way

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Book SynopsisThis book explores fundamental socio-economic trends that are radically changing perspectives on the relationship between people and the world around them. Focusing on the principles of sustainability, circularity and inclusivity, it illustrates how these trends form the breeding ground for a new economy embodying a logic of collectiveness.

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Book SynopsisWhat are the responsibilities of businesses and business leaders to society? Moreover, do the responsibilities of business change when there are social problems or problems with other institutions? Immigration, Brexit, the election of Donald Trump, and the emergence of populism and nationalism on both sides of the Atlantic raise some ethical challenges for business leaders. The chapters in this book tackle several aspects of these questions with chapters on business and politics, the environmental responsibilities of business, the social and political impact of technology, immigration, the impact of social turmoil on organizational leadership, and broader questions of CSR (Corporate Social Responsibility), leadership, and governance in times of social turmoil. Academics and students who study CSR as well as those who study business ethics, business and society, or business and government are not the only readers who will find insight in Ethical Business Leadership in Troubling Times. Practitioners who oversee corporate CSR programs, compliance officers, and social and political philosophers and ethicists will benefit from these explorations into the complexities of business ethics. Contributors include: M. Arslan, Z. Boda, J. Brinkmann, W. Dubbink, G. Enderle, D. Koehn, D. Ladkin, C. Lütge, D. Matten, J. Moon, E. O'Higgins, A. Sisson, L. Spence, S. Vallentin, S. Waddock, P. Werhane, M.K. Yilmaz, L. ZsolnaiTrade Review'This book offers a series of fresh and critical contributions by the international crème de la crème in the fields of Leadership, Business Ethics and CSR. It covers theoretical and practical approaches, in a rich and probing exploration of the burning ethical issues facing business leaders in ''troubling times''. This sense of urgency has stimulated the authors to think innovatively about their field. That is why this book provides important incentives for the further development of the ethical thinking about leadership and business.' --Ronald Jeurissen, Nyenrode Business University, the NetherlandsTable of ContentsContents: Introduction: troubling times 1 Joanne B. Ciulla and Tobey K. Scharding PART I BUSINESS AND POLITICS 1 Stepping down rather than up: the ethical option for business in our troubling times 8 Donna Ladkin 2 The dynamics of CSR in a comparative perspective: convergence towards divergent hybrids 22 Dirk Matten and Jeremy Moon 3 Business ethics as critical thinking: moral motivations and the limits of ethics 41 Zsolt Boda 4 Becoming responsible: understanding the organizational power dynamics of CSR and corporate ethics 60 Laura J. Spence and Steen Vallentin PART II AGENCY AND RESPONSIBILITY 5 Disciplining the organization through moral personhood 89 Wim Dubbink 6 Crucial differences among three types of apologies and their shared ethical grounding in integrity 117 Daryl Koehn 7 The board of directors’ role in ensuring accountability and creating value: stakeholder and shareholder complementarity 136 Cynthia E. Clark 8 How can universities promote corporate responsibility in their supply chains? The experience of the University of Notre Dame 159 Georges Enderle PART III MODELS FOR DECISION MAKING 9 Embedded leadership 188 Patricia H. Werhane 10 Leadership ethics for a troubled world: responsibility for the whole 205 Sandra Waddock 11 Francisco de Vitoria’s ius gentium : how to engage human rights in business from the Catholic Social Teaching (CST) tradition 222 Alejo Jos. G. Sison 12 “Troubling times” on the agenda of business ethics: drafting a dialogue approach, aiming at a consensus 236 Johannes Brinkmann 13 An ethical problem in troubled times: ethical decision making by local managers employing an immigrant workforce in Gaziantep, Turkey 243 Mahmut Arslan and Mustafa K. Yilmaz PART IV APPLIED TOPICS: TECHNOLOGY AND THE ENVIRONMENT 14 Corporate leadership versus the Twitter mob 264 Chris MacDonald 15 There is not enough business ethics in the ethics of digitization 280 Christoph Lütge 16 Future Earth leadership 296 Eleanor O’Higgins and Laszlo Zsolnai Index 315

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Book SynopsisThis Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives.Analysing new directions for future research, this Research Handbook spans the comprehensiveness of the field and offers insights into specific topic areas within strategic entrepreneurship including historical cognition, ethnomethodology and the strategic entrepreneurial mind. With contributions from scholars across diverse backgrounds, the Research Handbook not only critically analyses existing research at the intersection of strategy and entrepreneurship, but also identifies new avenues for future inquiry. The editors provide useful guidance for travelling new paths within the domain of strategic entrepreneurship research, and across other disciplines, based upon distinct theoretical foundations.PhD students, scholars, and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.Trade Review‘The Research Handbook on Strategic Entrepreneurship by Gupta, Goktan, Shirokova and Karna is a timely and much-needed contribution to knowledge at the interface of strategy and entrepreneurship research. Gupta and his colleagues have compiled ten thought-provoking essays from some of the most knowledgeable and insightful scholars of our time. The contributors to the Research Handbook take stock of current knowledge, offer new insights, and provide paths forward on topics central to strategic entrepreneurship’s advancement as an area of scholarly inquiry. The Research Handbook is essential reading for anyone seeking to understand and contribute to the strategic entrepreneurship conversation.’ -- Jeffrey G. Covin, Indiana University, US‘Research on strategic entrepreneurship has emerged as a central, vibrant, and rich field of inquiry. This path-breaking Research Handbook will be informative and stimulating for academics and scholars interested in research on the evident intersection between entrepreneurship and strategy.’ -- Sascha Kraus, Free University of Bozen-Bolzano, Italy‘The intersection of strategy and entrepreneurship in the form of strategic entrepreneurship is one of today’s most important and interesting research areas. Gupta, Goktan, Shirokova, and Karna have assembled a far-reaching and eclectic mix of contributions to thinking about strategic entrepreneurship that is certain to offer something helpful for every reader.’ -- Dave Ketchen, Auburn University, USTable of ContentsContents: 1 Strategic entrepreneurship research: an introduction 1 Vishal K. Gupta, A. Banu Goktan, Galina V. Shirokova, and Amit Karna 2 Decomposing the knowledge structures of absorptive capacity 8 Nachiket Bhawe and Shaker Zahra 3 The economic firm as a manifestation of strategic entrepreneurship 24 Susanne C. Bylund and Per L. Bylund 4 Opportunity-seeking behaviors in strategic entrepreneurship: What do we know from the effectuation literature? 50 Florian Bayer and Christian Landau 5 Exploring new venture creation through incubators and accelerators: What value is created and who captures it? Implications for research, teaching, and practice 82 Riley Doyle, Kris Irwin, Josie A. Burks, Paul L. Drnevich, and Craig E. Armstrong 6 Holistic view of strategic entrepreneurship’s results: Estimating the implications for performance mean and variability 106 Oleksiy Osiyevskyy, Kanhaiya Kumar Sinha, Galina V. Shirokova, and Mehrsa Ehsani 7 Historical cognition and strategic entrepreneurship 125 Diego M. Coraiola, Fernanda Yumi Tsujiguchi, and Roy Suddaby 8 Making strategic entrepreneurship visible: An ethnomethodology primer 144 Betsy Campbell 9 The eye as a window to the soul: Entering the strategic entrepreneurial mind 164 Jef Naidoo, Ron Dulek, Elliott Miller Graves, and Yeong Hyun Hong 10 New frontiers? Approaches to computerized text analysis in strategic entrepreneurship research 197 Anna M. Pastwa and William J. Wales 11 Endogeneity in strategic entrepreneurship research 233 Brian S. Anderson Index

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Book SynopsisSustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice.Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.Trade Review'Addressing the grand challenges of our time will require collaborative efforts across organizational and disciplinary boundaries. Sustainability is arguably one of the major challenges that has received attention for quite some time but for which progress is also hampered due to limited perspectives on both problems and solutions. Luckily, this book offers a step in the right direction as it not only bridges sustainability and business strategies--in itself a major factor for actually achieving change--but it also does so by drawing on different disciplines. By offering a basis for comparing and contrasting different domains and perspectives, this book helps to better understand the complexity of the underlying problem and thereby also contributes to research and practice.' -- Marcel Bogers, Eindhoven University of Technology, the Netherlands'I strongly recommend the Handbook of Sustainability-Driven Business Strategies in Practice as an essential reading for all stakeholders in the sustainability ecosystem, wishing to make concrete and practical efforts in driving sustainable business in the real world. The challenge in sustainability is always moving beyond rhetoric to actual practice and implementation, and this Handbook can provide useful tips and strategies to push for more progress and make our world a better place.' -- Dima Jamali, University of Sharjah, United Arab Emirates'Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection of chapters examining sustainability-driven business strategies from a holistic perspective. Considering sustainability strategies across the main functional business areas, the different chapters offer an inspiring set of ideas and experiences that can guide both research and practice on this important theme.' -- Frank de Bakker, IESEG School of Management, France'Sustainability has quickly become a key business imperative in contemporary markets. Stefan Markovic, Cristina Sancha, and Adam Lindgreen have edited a timely Handbook that covers the perspectives of versatile business domains and functions in a comprehensive manner, and offers rich insight for developing and researching sustainability-driven business strategies. This book is useful for anyone seeking to understand how businesses can realize opportunities for differentiation, renewal, and enhanced value creation through sustainability.' -- Elina Jaakkola, University of Turku, Finland'Professors Markovic, Sancha, and Lindgreen have compiled in a single handbook a great set of actionable ideas on how to design and deploy sustainability strategies across a variety of organizations, industries, and countries. What is most appealing is that the Handbook moves beyond corporate strategy and takes the reader to how corporate strategies get applied across each of the key functional areas such as marketing, finance, and HR, with a closing section discussing specific cases to further illustrate sustainability-driven business strategies in action.' -- Ruth V. Aguilera, D'Amore-McKim School of Business, Northeastern University, US'Sustainability is today's leading business imperative. For the sake of our planet and humanity, businesses must find effective, profitable ways to assure a future for our natural environment, while providing safe, meaningful work that allows employees to live and prosper. Sustainability efforts cannot simply address pieces of business--they must permeate all operations. This book offers a comprehensive approach to sustainability, addressing all functional areas, including marketing, human resources, operations, accounting, finance, and more. It also covers all facets of sustainability, including people, planet, and profit. This thorough coverage is followed by several practical case studies to demonstrate sustainability efforts in action. This book offers business practitioners and academics a comprehensive approach to meaningful, viable sustainability efforts.' -- Debra Z. Basil, University of Lethbridge, Canada'This well-structured Handbook edited by Stefan Markovic, Cristina Sancha, and Adam Lindgreen is an important step forward in our understanding of sustainability-driven business strategies. Sustainability is one of the most critical issues of the 21st century for businesses and societies. The Handbook begins with definitional materials and ends with selected case studies. The sections in between address sustainability in various functions of business: marketing, innovation and entrepreneurship, operations and information systems, finance and accounting, human resources, and also cross-functional integration. Both researchers and practitioners will find lots of new insights and recommendations concerning sustainability-driven business strategies.' -- Duane Windsor, Rice University, US'Addressing sustainability issues is one of the key mission of enterprises in the coming decades. This book provides insights and tools to assist managers to develop and execute business strategies in key functions of organizations, including marketing, innovation, operations, finance, and human resources management. The Handbook of Sustainability-Driven Business Strategies in Practice offers not only information, but also inspiration for everyone who wants to gain insights into sustainability practices.' -- Christina Wong, The Hong Kong Polytechnic University, Hong Kong'Sustainability has become a strategic imperative of today's businesses. Accompanied by a cast of international academics, Professors Markovic, Sancha and Lindgreen lead you on a comprehensive journey through the essential areas of management, brilliantly addressing the strategic role of sustainability. This content oriented to practice together with the case studies that illustrate previous concepts, make the Handbook of Sustainability-Driven Business Strategies in Practice a reference and inspiration resource for all those who want to understand the strategic role of sustainability.' -- Leopoldo Gutierrez, University of Granada, SpainTable of ContentsContents: Preface xxxiii PART 1 DEFINING A SUSTAINABILITY-DRIVEN BUSINESS STRATEGY 1 Developing a sustainability strategic agenda 3 François Maon, Adam Lindgreen and Valérie Swaen 2 Corporate foundations as vehicles for sustainable development: how do corporate foundations work with parent companies to achieve sustainability? 18 Pilar Acosta 3 Materiality analysis as the basis for sustainability strategies and reporting – a systematic review of approaches and recommendations for practice 35 Sophia Schwoy and Andreas Dutzi 4 Defining a sustainability-driven business modeling strategy with a “storytelling science” approach 59 David M. Boje and Mohammad B. Rana PART 2 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN MARKETING 5 Corporate responsibility as an effective marketing practice for improving consumers’ brand evaluations – critical overview, new insights, and future directions 79 Ilona Szőcs and Milena Micevski 6 Promises, promises: how to showcase the authenticity of sustainability claims through digitalization 94 Nicholas Ind and Oriol Iglesias 7 Interactive network branding: towards a sustainability-driven strategy of small and medium-sized enterprises 108 Nikolina Koporcic and Jan-Åke Törnroos 8 How does brand-cause fit influence the success of CrM campaigns? 121 Inês Padilha Campelos, Susana Costa e Silva and Joana César Machado PART 3 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN INNOVATION AND ENTREPRENEURSHIP 9 Business model innovation for sustainability: the intersections among business models, innovation, and sustainability 144 Stefan Markovic and Karin Tollin 10 Social challenges within sustainable entrepreneurial ecosystems 158 Roberto Hernandez-Chea, Maral Mahdad and Minh Thai 11 The UN Global Compact SDG Action Manager: how benefit corporations and purpose-driven businesses are driving the change 173 Giorgia Nigri, Armando Agulini and Mara Del Baldo PART 4 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN OPERATIONS AND INFORMATION SYSTEMS 12 SMEs, environmental sustainability and waste management: a comparative empirical study of Spain and Chile 191 Francisco Villegas Pinuer, Joan Llonch Andreu and Pilar López Belbeze 13 Adoption of environmental management systems: perspectives from UK, Finland and Thailand 226 David B. Grant, Sarah Shaw, Siriwan Chaisurayakarn and Alex Nikolai Shenin 14 The role of purchasing in the diffusion of sustainability in supply networks 244 Thomas E. Johnsen, Federico Caniato and Toloue Miandar 15 Sustainability assessment in the food supply chain 260 Verónica León-Bravo and Federico Caniato 16 Sustainable data management 278 Sreyaa Guha and Polina Landgraf PART 5 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN FINANCE AND ACCOUNTING 17 Do CSR reports impact firms’ stock returns? A pilot study analysis 304 Andreas Dutzi, Julian Schröter and Eshari Withanage 18 An analysis of business actions in private social reporting 323 Natalia Semenova 19 How environment, social and governance scores impact company financial performance indicators: evidence from Denmark 338 Slobodan Kacanski 20 The role of the internal audit function in fostering sustainability reporting 352 Mara Del Baldo, Selena Aureli and Rosa Lombardi PART 6 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES IN HUMAN RESOURCES 21 Sustainability-driven HRM: the WHAT, the WHAT FOR and the HOW 371 Rosalía Cascón-Pereira, Tahereh Maghsoudi and Ana Beatriz Hernández-Lara 22 The role of human resource management function in the institutionalization of sustainability: the case study of the Dutch hotel industry 392 Andrew Ngawenja Mzembe 23 Profits with purpose: corporate and entrepreneurial toxic leadership and threats to organizational sustainability 413 David Coldwell and Robert Venter PART 7 SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES ACROSS FUNCTIONAL AREAS IN AN ORGANIZATION 24 Cross-functional integration in sustainability-driven business practice 432 Duane Windsor 25 Strategic alignment of purchasing for sustainability: a multi-level framework 454 Melek Akın Ateş and Nüfer Yasin Ateş 26 Purchasing and marketing of social and environmental sustainability in high-tech medical equipment 477 Adam Lindgreen, Michael Antioco, David Harness and Remi van der Sloot PART 8 CASE STUDIES ON SUSTAINABILITY-DRIVEN BUSINESS STRATEGIES 27 Ecoalf: a brand with a conscience 497 Nicholas Ind 28 Sustainability as strategy: the case of Comwell Hotels 503 Kristian J. Sund and Rasmus Downes-Rasmussen 29 Boat trip adventure changing the lives of thousands: the story of Song Saa Private Island 507 Ilia Gugenishvili and Nikolina Koporcic 30 Doing business the sustainable ‘Novo Nordisk Way’ 514 Marija Sarafinovska and Yuqian Qiu 31 Sustainability in the chemical industry through an industrial spin-off: the case of Apricot 523 Miguel Saiz García Index 527

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Book SynopsisThis timely and insightful book offers an innovative, unifying conceptual framework for managing the crucial asset of human capital. In order to do this, Andrea Lanza and Giuseppina Simone bridge the gap between Strategy and Organization disciplines in the study of human capital. Clarifying ambiguous aspects overlooked by the extant literature, Lanza and Simone provide a new, theoretically grounded managerial tool to help organizations achieve the most from human capital. Based on original empirical evidence, the authors put forward a fresh perspective on human capital strategy. They also propose a fascinating, game-theoretic approach to solve the 'Principal-Agent' conflict in the context of human capital renewal, dramatically advancing the field of strategic human capital with respect to both academic knowledge and managerial applications. Innovative and cutting-edge, this book offers crucial insights for scholars investigating strategic management and strategic human capital, as well as researchers interested in entrepreneurship and human resource management. It will also benefit managers and practitioners, providing guidance in developing and implementing strategic human capital visions.Trade Review'This thoughtful text by Lanza and Simone considers one of the most important topics in management research today - how and when human capital is strategic, and its implications for firm performance. Not only does it offer a glimpse into the state of our current understanding of these issues, but it explores fresh and creative empirical analyses in an interesting context.' --Timothy Folta, University of Connecticut, USTable of ContentsContents: 1. Strategic Human Capital at the Crossroads 2. Understanding and clarifying the dynamics of Strategic Human Capital effects on performance: a quasi-replication of a major literature evidence 3. The effect of Strategic Human Capital renewal on organizational results: an empirical examination in the Italian Serie A professional football league 4. Get the most from your most important asset. A conceptual and managerial model for harnessing the value of Strategic Human Capital Index

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Book SynopsisOffering a conceptual framework that integrates strategy, product, process and human resource research, this timely book interrogates these four critical and interrelated areas of innovation management. Chapters examine new insights into the latest trends in the field, providing a holistic view into key management strategies that benefit both up-and-coming and established businesses. International contributions from leading scholars analyze cases and research from the USA, Japan, China and Brazil as well as a range of European countries, highlighting the successes and failures of key innovation management systems. The book looks at ways to create a sustainable innovation strategy, and how this can be implemented to achieve competitive advantage in the long run. The suggested integrated framework allows for a sound understanding of influential managerial elements, making this an important read for practitioners hoping to define and renew successfully innovative organisations. Management and entrepreneurship scholars will benefit from the novel insights into innovation strategy explored in the book. Contributors include: V. Auruskeviciene, F. Bernhard, J. Chen, A. Chmieliauskas, S. Conner, G. Gopal, K. Grigorjevaite, A. Klimaviciene, J. Li-Ying, D.P.T. Lopes, T. Onaka, E. Pilkauskaite, S. Senkevic, S. Sereika, S. Simkonis, V. Skudiene, O. Stangej, K. Tadakuma, G. Vezeliene, Y. Wang, R. WickramasekeraTrade Review'This book arrives in an insightful moment! Innovation Management is not only a relevant effort made by representative international authors, but also it is an up to date vision of the key topic of the 21st century, innovation and its management issues. Other than the role of strategy, product development and processes, we have to shed light to a fourth critical aspect on management of innovation: the role of people.' --Paulo A. Zawislak, Federal University of Rio Grande do Sul (UFRGS) and Innovation Research Center (NITEC), Brazil'Innovation is the lifeblood of an organization. For innovation management, one must address the strategy, product, process, and people components. This new book provides an invaluable contribution to the existing literature looking at innovation management from a worldwide perspective. New insights are gleaned from these case studies and global research perspectives. Keep on innovating!' --Jay Liebowitz, Harrisburg University of Sciences and Technology, US'I was excited to learn that Vida Skudiene, Jason Li-Ying, and Fabian Bernhard had teamed up to produce a book on innovation management from a strategic perspective. They did not disappoint. Building on their considerable international academic and practical experience, they have produced a must-read volume at the critical intersection of innovation and strategy from multiple perspectives. Drawing on the expertise of leading scholars from multiple countries, they have compiled critical insights into strategic, product, process, and human resource innovation management. Overall, this book offers solid economic and social perspectives which keenly inform the formulation of innovation strategy for managers, entrepreneurs, students, and academics.' --Charles H. Matthews, University of Cincinnati, USTable of ContentsContents: PART I INTRODUCTION 1 Innovation management: perspectives from strategy, product, process and human resource research 2 Vida Škudienė, Jason Li-Ying and Fabian Bernhard PART II INNOVATION MANAGEMENT STRATEGY 2 Innovation management through technology licensing in China 16 Jason Li-Ying, Yuandi Wang and Jin Chen 3 Innovation management: the Japanese way 27 Kenji Tadakuma, Tadao Onaka and Rumintha Wickramasekera PART III PRODUCT INNOVATION MANAGEMENT 4 Exploring best practices of new product development 48 Suzanne L. Conner 5 Product design innovation and functional innovation effects on consumers’ adoption of soft furniture 58 Vilte Auruskeviciene and Sabina Senkevic 6 Innovation and financial performance in telecommunication companies 72 Asta Klimaviciene and Sarunas Sereika PART IV PROCESS INNOVATION MANAGEMENT 7 Implementing process innovation by integrating continuous improvement and business process re-engineering 93 Gurram Gopal and Egle Pilkauskaite 8 New role of systems analysts in Agile requirements engineering 114 Alfredas Chmieliauskas, Kristina Grigorjevaite and Saulius Simkonis PART V HUMAN RESOURCE INNOVATION MANAGEMENT 9 Transforming human resource management: innovative e-HRM value creation for multinational companies 140 Vida Škudienė, Gintare Vezeliene and Olga Stangej 10 Human resource management perspective on innovation 167 Daniel Paulino Teixeira Lopes 11 On the emotions that spark innovative and entrepreneurial behaviors in employees 182 Fabian Bernhard PART VI CASE STUDY 12 UPS Lithuania – choose your own salary 190 Vida Škudienė and Ilona Buciuniene Index 196

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Book SynopsisEquality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field.Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse.The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing.Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. ZanoniTrade Review'Despite the depth and volume of research on diversity in organizations, very little attention is given to research methods. The Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work breaks new ground, providing a comprehensive volume of not just methods but also the social and political context in which diversity research is embedded. Particularly impressive is the ''diversity'' of epistemological perspectives so critical to today's global and transnational context.' --Stella Nkomo, University of Pretoria, South AfricaTable of ContentsContents: Introduction Lize A.E Booysen, Judith K. Pringle and Regine Bendl Part I Research Dilemmas in EDI 1. Contextualizing the EDI Research Agenda in the Larger Social Sciences Research Landscape Judith K. Pringle and Lize A.E. Booysen 2. Finding the Right Design for EDI Research Jon F. Wergin 3. Evaluation Research in the EDI Field Kelly M. Hannum and Holly A. Downs 4. Negotiating, Gaining and Maintaining Access: What Can We Learn About Diversity? Jonna Louvrier 5. Queered Methodologies for Equality, Diversity and Inclusion Researchers Nick Rumens 6. Comparative and Multi-Country Research in Equality, Diversity, and Inclusion Eddy S. Ng and Alain Klarsfeld Part II Methodology and Methods for collecting EDI Material 7. Intersectionality as a Methodological Tool in Qualitative Equality, Diversity and Inclusion Research Doyin Atewologun and Ramaswami Mahalingam 8. Theorizing Diversity and (In)equality Through the Lens of Critical Discourse Analysis Patrizia Zanoni and Maddy Janssens 9. Feminist Methods and the Study of Gendering of Organizations Over Time Albert J. Mills and Jean Helms Mills 10. Indigenous Research: Ontologies, Axiologies, Epistemologies and Methodologies Ella Henry and Dennis Foley 11. Autoethnography: Adding Our Stories to EDI Research Irene Ryan and Shelagh Mooney 12. Participants as Collaborators: Coordinated Management of Meaning (CMM) as Collaborative Research Method Ilene C. Wasserman 13. Chameleons Change Colour: Studying Academic Careers in Gendering Contexts - A Case for Multilevel Analysis Johanna Hofbauer, Katharina Kreissl, Birgit Sauer and Angelika Striedinger Part III Methods and Techniques for EDI data analysis 14. Surveys and Scales in EDI Research Carol Baron 15. Meta-Analytic Research in the Field of EDI: A Review of Some Current Findings and Identification of Opportunities for Future Research Kevin B. Lowe and E. Holly Buttner 16. Queering Quantitative Research: Dealing with Processes of Categorization in EDI Research Roswitha Hofmann 17. Participatory Action Research to Support Diversity and Inclusion Inge Bleijenbergh, Pleun van Arensbergen and Monic Lansu 18. Routinized Practices: Using the Documentary Method to Research Incorporated Knowledge Helga Eberherr 19. Deconstructing and Challenging Gender Orders in Organisations Through Narratives Barbara Poggio 20. Diversity Trouble: Feminist Foucauldian Discourse Analysis Deborah Jones 21. Mixed Methods and the Scientific Study of Māori Identity: The Story Behind the Multi-Dimensional Model of Māori Identity and Cultural Engagement Carla A. Houkamau and Chris G. Sibley 22. Drawing from the Margins: Grounded Theory Research Design and EDI Studies Elizabeth L. Holloway and Harriet L. Schwartz Index

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Book SynopsisIn business, does it pay to be good? Drawing from two decades of published conceptual and empirical scholarship, this book outlines the mechanisms of the business case for corporate social responsibility and demonstrates the conditions that cause good corporate acts to succeed, or fail, in turning a profit. Central to the explanation is the role of stakeholders, who are portrayed as agents who can turn corporate ''good into gold'' but lack the capacity to do so consistently. This book takes a critical perspective, noting significant limits on the ability of stakeholders to reward good corporate behavior and rein in bad corporate acts. It concludes with several ways that scholars can improve this important and popular research topic. Using arguments built from two decades of highly cited and award-winning published scholarship, Michael L. Barnett uses strong theoretical building blocks and a well-vetted critical perspective to chart the boundaries of the business case for corporate social responsibility. The original introduction organizes and integrates this world-class research into a coherent and convincing story, while the original concluding chapter takes the reader beyond the current literature and provides a path forward that can build a better business case. A multifaceted mix of conceptual and empirical work across levels of analysis (individual, firm, and industry) provides a comprehensive perspective, warts and all.This critical and approachable collection will be a key resource for management scholars, from doctoral students to senior professors, whether they seek to gain a foothold on the core topic of the relationship between business and society or wish to find a way to add to this rich literature. The book would fit as a resource in doctoral seminars and university libraries. Consulting firms and practitioners may also take interest, as they prepare for, and prepare others for, leadership roles in corporations.Table of ContentsContents: 1. The business case is a basket case: An introduction 2. C. J. Fombrun, N. A. Gardberg & M. L. Barnett. 2000. Opportunity platforms and safety nets: Corporate citizenship and reputational risk. Business and Society Review, 105(1): 85-106. 3. M. L. Barnett & R. M. Salomon. 2006. Beyond dichotomy: The curvilinear relationship between social responsibility and financial performance. Strategic Management Journal, 27(11): 1101-1122. 4. M. L. Barnett. 2007. Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32(3): 794-816. 5. M. L. Barnett & R. M. Salomon. 2012. Does it pay to be really good? Addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33: 1304-1320. 6. A. King, M. Lenox & M L. Barnett. 2002. Strategic responses to the reputation commons problem. In A. Hoffman and M. Ventresca (eds.), Organizations, Policy, and the Natural Environment: Institutional and Strategic Perspectives. Stanford, CA: Stanford University Press, 393-406. 7. M. L. Barnett & A. A. King. 2008. Good fences make good neighbors: A longitudinal analysis of an industry self-regulatory institution. Academy of Management Journal, 51(6): 1150-1170. 8. M. L. Barnett. 2006. Finding a working balance between competitive and communal strategy. Journal of Management Studies, 43(8): 1753-1773. 9. M. L. Barnett. 2013. One voice, but whose voice? Exploring what drives trade association activity. Business & Society, 52(2): 213-244. 10. M. L. Barnett. 2014. Why stakeholders ignore firm misconduct: A cognitive view. Journal of Management, 40(3): 676–702. 11. M. L. Barnett & S. Leih. 2018. Sorry to (not) burst your bubble: The influence of reputation rankings on perceptions of firms. Business & Society, 57(5): 962-978. 12. M. L. Barnett. 2019. The business case for corporate social responsibility: A critique and an indirect path forward. Business & Society. (in press; DOI: 10.1177/0007650316660044) 13. Building a better business case: Where do we go from here? Index

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Book SynopsisThis Encyclopedia provides a comprehensive overview of the most important concepts of stakeholder theory and management in business and public administration. It identifies that stakeholders are essential for value-creation in democratic societies.Featuring 81 entries from a wide range of expert contributors, this Encyclopedia presents an accessible overview of key ideas as well as highlighting current issues and emerging areas of study. Topics covered include business ethics, corporate social responsibility, sustainability, corporate governance, business legitimacy and good corporate citizenship, to reveal how stakeholders are crucial to both business and society.The Encyclopedia of Stakeholder Management will be a valuable resource for academics and students in corporate social responsibility, strategic management and organizational theory. It will also be useful for practitioners in business, NGOs and public administration who work with stakeholders and stakeholder theory.Key Features: Over 80 entries Accessible explanations of key concepts Contributions by recognized stakeholder scholars Integration of stakeholders with business ethics and corporate social responsibility Trade Review‘A century has passed since Cassirer first called for all of Western philosophy – largely undisturbed from Euclid until Einstein's Theory of Relativity – to be tested anew. Few concepts have contributed so practically and effectively to a complex systems understanding of organisations and society, than stakeholder theory. Such an outcome might easily be congruent with strands of Ed Freeman’s openly pragmatist approach. In this encyclopedic, revised companion volume and through 81 expert, scholarly entries, Jacob Dahl Rendtorff and Maria Bonnafous-Boucher marshal a collective tour de force. This book presents an effective deconstruction of the manifold, complex and inseparable stakeholder themes that overwrite defunct, neo-classical logic, agency theory and shareholder primacy. Compelling and comprehensive stakeholder reference material for scholars, students and professionals.’ -- David Bevan, St Martin's Institute of Higher Education, MaltaTable of ContentsContents: Preface x Introduction to Encyclopedia of Stakeholder Management xv Jacob Dahl Rendtorff and Maria Bonnafous-Boucher Accounting 1 Gianfranco Rusconi and Massimo Contrafatto Accounting context 6 Magnus Frostenson Art 11 ORLAN Authentic leadership 13 Spencer Shaw Border wall aesthetics 20 Elisa Ganivet Climate change 22 Laurence de Carlo Complexity 25 Jacob Dahl Rendtorff Consumer culture theory 29 Frank Lindberg Contract 34 Pedro Francés-Gómez Corporate governance 40 Till Talaulicar Corruption 45 Christian Hauser Crisis 51 Tobias Goessling Critical perspective 56 Ozan Nadir Alakavuklar and Patrizia Zanoni Deliberative stakeholder theory 60 Øjvind Larsen Democratic business 66 Maria Duclos Lindstrøm Development 71 Unang Mulkhan Dialogue 79 Arnaud Stimec, Kevin Levillain and Blanche Segrestin Eastern perspectives on stakeholder relations: Confucianism and Daoism 84 Alicia Hennig Eastern relational thinking 88 Alicia Hennig Ecological economics 92 Ove Jakobsen Employee rights 95 Kristian Høyer Toft Engagement 100 Leire San-Jose Expectations 105 Johan Bouglet and Olivier Joffre Family firms 112 Yves Fassin and Silvana Signori Fiduciary duties 119 Javier Pinto and Germán Scalzo Governance 124 Marin de La Rochefoucauld Green deal 127 Paolo D’Anselmi and Eyob Mulat-Weldemeskel Greenwashing 131 Riccardo Torelli Guilt 134 Camilla Sløk Healthcare technology 140 Jette Ernst and Charlotte Jonasson Heterogeneity 145 Emmanuel Picavet Human rights and meaningful stakeholder engagement 150 Karin Buhmann Innovation 156 Lars Fuglsang Institutional legitimacy 160 Jacob Dahl Rendtorff Integrative social contracts theory 165 Guilherme Siqueira Integrity 170 Marianne Thejls Ziegler International civil society 175 Virgile Perret Internet 180 Wenceslao J. Gonzalez Justice 186 José Candela Castillo Kyosei 188 Shinji Horiguchi Legitimacy 193 Andreas Suchanek Libertarianism 197 Jacob Dahl Rendtorff Local community 202 Mette Apollo Rasmussen Management 208 Jacob Dahl Rendtorff Marketing 212 Michaela Haase Moral economy 218 Giorgio Baruchello Narrative inquiry 224 Jacquelaine Florindo Borges Nature 227 Johanna Kujala and Anna Heikkinen Networks 233 Slobodan Kacanski NGOs 237 Marin de La Rochefoucauld Normativity 240 Jacob Dahl Rendtorff Organizational identity 246 Arild Wæraas Performance 251 Jeffrey S. Harrison Pluralism 254 Jacob Dahl Rendtorff Political communication 259 Peter Aagaard Political CSR 263 Christoph Schank Political stakeholder 268 Ole Have Jørgensen and Finn Frandsen Pragmatism 273 Bettina Hollstein Public diplomacy 278 Kirsten Mogensen Public organizations (local) 284 Linne Marie Lauesen Public organizations (management practices) 289 Linne Marie Lauesen Public organizations (new perspectives) 293 Linne Marie Lauesen Public relations 298 Niels Møller Nielsen Quality management 304 Gilles Barouch and Frédéric Ponsignon Reciprocity 309 Yves Fassin Recognition 314 Martin Lund Kristensen Religion 318 Johan Fischer Rights (universalism) 320 Klaus Steigleder and Johannes Graf Keyserlingk Shareholders 326 Johannes Kabderian Dreyer SMEs (small and medium-size enterprises) 330 Arnaud Gautier Social entrepreneurship 333 Luise Li Langergaard Stakeholder salience, social media, and the cognitive commons 338 Ronald K. Mitchell and Benjamin T. Mitchell Strategy 344 Duane Windsor Sustainability 350 Riikka Tapaninaho and Johanna Kujala Systems 355 Margit Neisig Translation 362 John Damm Scheuer Unknown stakeholder 368 Paolo D’Anselmi and Eyob Mulat-Weldemeskel Value creation 372 Michael Aßländer Virtue 376 Germán Scalzo and Javier Pinto Watchdog 381 Dirk Tänzler Wealth creation 385 Georges Enderle Index 391

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading authority on the topic, this book synthesizes rigorous theory and practical experiences including best practises, normative views, and future challenges or opportunities for scenario planning. Key Features: Explains why future uncertainties require more than traditional risk analysis when ambiguous unknowns or Black Swans are involved Illustrates scenario planning through an in-depth case analysis of the biosciences which, in the wake of global pandemics, are gaining in societal import Examines how historical thinking and historiography can enrich scenarios by revisiting future projections made for South Africa post-apartheid Shows why scenario planning fosters critical and creative thinking by overcoming myopic framing, overconfidence and other biases in organizations Examines methodological and statistical techniques in scenario planning, including model building and simulations, and their connections to strategy formulation Interdisciplinary in its approach, this Advanced Introduction will prove invaluable to students and scholars of public policy, business management, and organizational studies. Its tools and practical advice will also be a vital resource to practitioners and policy leaders involved in leading or implementing scenario planning in their organizations.Trade Review‘Deep uncertainty and associated “black swan” events underscore the continued relevance of scenario planning. This book outlines how this management tool can be used to enhance a firm’s dynamic capabilities. Scenario planning builds a coherent narrative around possible futures or “states of the world.” Their delineation supports rapid decision making when crises erupts, thereby protecting stakeholders and addressing new opportunities while the competition suffers from “deer in the headlights” syndrome. Schoemaker shows the reader how scenario planning can improve decision making and organizational responsiveness in turbulent times and reminds us that there is no one recipe for scenario planning, and that management teams will improve over time as they conduct scenario planning exercises. A “must read” for practitioners and scholars trying to understand the origins of scenario planning as a tool for better strategic management.’ -- David J. Teece, University of California, Berkeley, US‘Masterfully laid out, this engaging book provides leaders a practical toolkit to proactively navigate an increasingly uncertain world. Its scope, depth, examples and wisdom will enable students, academics and professionals from many walks of life to lead change and orchestrate success as I experienced first-hand with Paul.’ -- Govi Rao, CEO of Phase Change Solutions and former head of LED at Philips‘A wonderful introduction to the field of scenario planning, replete with a comprehensive background history, summary of the necessary tools, and biases to be aware of when managing clients. There simply is not a better basic introductory text written in the history of scenario planning up until now. This book will sit alongside other landmark introductions to the field such as van der Heijden's Scenarios and Schwartz's The Art of the Long View. It is as useful for students new to scenario planning as for long-time academic practitioners looking for a refresher or a handy text for their clients.’ -- Nicholas J. Rowland, Penn State University, US‘A remarkably thoughtful overview of the art and science of scenario planning. No author is better equipped than Paul Schoemaker to bridge the world of practitioners and of academics.’ -- Philip E. Tetlock, Wharton School, University of Pennsylvania, US‘This volume, illustrated with compelling examples, presents in a coherent way the work of the most cited scenario planning scholar. His approach in scenario planning is to inform decision-making by foreseeing possibilities early. The book covers theoretical as well as practical aspects of scenario planning which will be of interest for beginners and seasoned practitioners alike.’ -- Rafael Ramirez, University of Oxford, UK‘Schoemaker's book is, simply, a tour-de-force from one of the founders of both the academic study and consultancy application of the scenario approach to improving decision making in the face of future uncertainty. In it, he covers the development and status of research endeavours that underpin growing academic and practitioner interest, in our post-Covid era.’ -- George Wright, Strathclyde University, UKTable of ContentsContents: 1. Introduction to scenario planning 2. What scenario planning is about PART I SETTING THE STAGE 3. A short history of scenario planning 4. Scenarios for the biosciences 5. Juxtaposing scenario narratives PART II LOOKING UNDER THE HOOD 6. Methodological perspectives and pointers 7. History, uncertainty and subjectivism 8. Links to strategy, plans and choices PART III MANAGEMENT CHALLENGES 9. Biases and practical pitfalls 10. Conclusions and future challenges Bibliography Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence. Key features: Provision of customer, consumer, and competitor perspectives to help innovate new customer value and grow faster than the market Advances in the outside-in approach to marketing strategy formulation, applying developments from supportive organizational cultures, dynamic capabilities, market orientation, and design thinking Deep insights into the evolution and progress of marketing over the past 50 years, to help marketers better anticipate and prepare for new organizational realities, emerging digital technologies, and proliferating market uncertainties The forward-looking marketing approaches explored in this Advanced Introduction ensure that the book will be an essential resource for students in MBA, EMBA, and Executive Education programs. Its innovative perspectives on strategy formulation and implementation will also benefit academics and practitioners in the fields of marketing, management, strategy development, and innovation.Trade Review‘A well-aligned corporate marketing strategy is a core component of creating and sustaining strong customer value and superior competitive advantage. Although the business marketplace is complex, this valuable marketing resource gives readers conceptual frameworks to guide them in rejuvenating their marketing strategies from the “outside-in.” Day (emer., Univ. of Pennsylvania) explains why certain firms are able to thrive and adapt while others flounder. He advocates using data to innovate and drive marketing efforts. The design of marketing strategies should be a dynamic and reiterative process. A key lesson Day provides is that corporations that make marketing a key priority are more resilient when facing unforeseen events, such as pandemics, and continually changing technologies. The book includes chapter summaries and integrated diagrams to aid readers. Particularly helpful to students are the appendix explaining marketing leadership roles and an entire chapter focused on collaborating with C-suite leaders. This advanced introduction offers deep insights about the importance of marketing leaders and strategies to achieving success and is an essential read for MBA students and business professionals.’ -- C.E. Geck, independent scholar, Choice‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its customers by offering and sustaining superior customer value will be short lived. This book is a must read to understand the stepping stones for bringing marketing to the core of a business.’ -- David J. Reibstein, University of Pennsylvania, US‘This is an important book. What distinguishes marketing from other activities of an organization is the centrality of customers and the environment in which they are embedded to effective management decision making. This is the first book on making strategy that starts with that core principle and proceeds to demonstrate how it should affect the creation, maintenance and capture of customer value. As such it is essential reading for both managers and academics. The sections on pathways and enablers are particularly useful to managers who wish to turn insight into action.’ -- John Roberts, University of New South Wales, Australia‘In Advanced Introduction to Marketing Strategy, Dr. George Day provides an excellent overview of the outside-in approach to strategy formulation. The book provides valuable insights on timeless issues such as achieving and sustaining customer value leadership, as well as timely issues such as preparing marketing for managing greater turbulence. The conceptual frameworks presented in the various chapters of the book and the insightful discussions relating to them would be valuable to decision-makers in organizations for effectively navigating and competing in a turbulent business environment.’ -- Rajan Varadarajan, Texas A&M University, US‘Day has done a phenomenal job of guiding firms to achieve and sustain superior customer value, especially in a turbulent world where new age technologies such as artificial intelligence, blockchain, robotics and drones are expected to cause market disruptions. This book discusses elegantly the path to take using an outside-in strategy, especially when facing a volatile, uncertain, complex, and ambiguous environment. A must-read classic by the world’s most renowned strategy legend for all the strategy scholars and the C-suite executives worldwide!’ -- V Kumar, St. John’s University, USTable of ContentsContents: Preface 1. Marketing strategy: the guiding premises 2. Marketing strategy: looking back to see ahead 3. Achieving customer value leadership 4. Sustaining customer value leadership 5. Innovating new value for customers: the full-spectrum approach 6. Innovating the business model 7. Strategy formulation starts from the outside in 8. Enabling outside-in strategy making 9. Preparing marketing for greater turbulence References Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence. Key features: Provision of customer, consumer, and competitor perspectives to help innovate new customer value and grow faster than the market Advances in the outside-in approach to marketing strategy formulation, applying developments from supportive organizational cultures, dynamic capabilities, market orientation, and design thinking Deep insights into the evolution and progress of marketing over the past 50 years, to help marketers better anticipate and prepare for new organizational realities, emerging digital technologies, and proliferating market uncertainties The forward-looking marketing approaches explored in this Advanced Introduction ensure that the book will be an essential resource for students in MBA, EMBA, and Executive Education programs. Its innovative perspectives on strategy formulation and implementation will also benefit academics and practitioners in the fields of marketing, management, strategy development, and innovation.Trade Review‘A well-aligned corporate marketing strategy is a core component of creating and sustaining strong customer value and superior competitive advantage. Although the business marketplace is complex, this valuable marketing resource gives readers conceptual frameworks to guide them in rejuvenating their marketing strategies from the “outside-in.” Day (emer., Univ. of Pennsylvania) explains why certain firms are able to thrive and adapt while others flounder. He advocates using data to innovate and drive marketing efforts. The design of marketing strategies should be a dynamic and reiterative process. A key lesson Day provides is that corporations that make marketing a key priority are more resilient when facing unforeseen events, such as pandemics, and continually changing technologies. The book includes chapter summaries and integrated diagrams to aid readers. Particularly helpful to students are the appendix explaining marketing leadership roles and an entire chapter focused on collaborating with C-suite leaders. This advanced introduction offers deep insights about the importance of marketing leaders and strategies to achieving success and is an essential read for MBA students and business professionals.’ -- C.E. Geck, independent scholar, Choice‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its customers by offering and sustaining superior customer value will be short lived. This book is a must read to understand the stepping stones for bringing marketing to the core of a business.’ -- David J. Reibstein, University of Pennsylvania, US‘This is an important book. What distinguishes marketing from other activities of an organization is the centrality of customers and the environment in which they are embedded to effective management decision making. This is the first book on making strategy that starts with that core principle and proceeds to demonstrate how it should affect the creation, maintenance and capture of customer value. As such it is essential reading for both managers and academics. The sections on pathways and enablers are particularly useful to managers who wish to turn insight into action.’ -- John Roberts, University of New South Wales, Australia‘In Advanced Introduction to Marketing Strategy, Dr. George Day provides an excellent overview of the outside-in approach to strategy formulation. The book provides valuable insights on timeless issues such as achieving and sustaining customer value leadership, as well as timely issues such as preparing marketing for managing greater turbulence. The conceptual frameworks presented in the various chapters of the book and the insightful discussions relating to them would be valuable to decision-makers in organizations for effectively navigating and competing in a turbulent business environment.’ -- Rajan Varadarajan, Texas A&M University, US‘Day has done a phenomenal job of guiding firms to achieve and sustain superior customer value, especially in a turbulent world where new age technologies such as artificial intelligence, blockchain, robotics and drones are expected to cause market disruptions. This book discusses elegantly the path to take using an outside-in strategy, especially when facing a volatile, uncertain, complex, and ambiguous environment. A must-read classic by the world’s most renowned strategy legend for all the strategy scholars and the C-suite executives worldwide!’ -- V Kumar, St. John’s University, USTable of ContentsContents: Preface 1. Marketing strategy: the guiding premises 2. Marketing strategy: looking back to see ahead 3. Achieving customer value leadership 4. Sustaining customer value leadership 5. Innovating new value for customers: the full-spectrum approach 6. Innovating the business model 7. Strategy formulation starts from the outside in 8. Enabling outside-in strategy making 9. Preparing marketing for greater turbulence References Index

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Book SynopsisThis state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.Trade Review‘A tour-de-force! The Research Handbook on Digital Strategy offers a tantalizing buffet of rich perspectives. By unpacking how digital strategy is reshaping the fundamental rules of competition and cooperation, the authors provide compelling insights into the next generation of strategies. Highly relevant for firms ranging from established multi-nationals to the newest tech ventures.’ -- Kathleen M. Eisenhardt, co-author of Simple Rules and Competing on the Edge, Stanford University, US‘The era of digital transformation requires an updated examination of strategy fundamentals. The Research Handbook on Digital Strategy presents a timely, thoughtful, and thought-provoking set of studies and perspectives that helps move the conversation forward in meaningful ways. The editors have assembled a robust collection of experts and essays that will deliver valuable insight to every interested reader.’ -- Ron Adner, Dartmouth College, US‘An excellent atlas of digital transformation which enables the reader to appreciate the differences between industrial age and digital age competition. The multilayered and multifaceted nature of big data and digital strategy is explained without clutter by well grounded managerial scholars.’ -- David J. Teece, University of California, Berkeley, USTable of ContentsContents: Introduction: digital strategy – linear evolution or paradigm shift? 1 Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu PART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE 1 Digital diversification 18 Paolo Aversa and Francesca Hueller 2 The next frontier of digital business model innovation 43 Ludovica Moi, Yanina Rashkova and Francesca Cabiddu 3 Crafting digital business models: an ongoing process of innovation and imitation 60 Stephan von Delft and Yang Zhao 4 The digitalization of physical reality: theoretical lenses to incorporate digitalization into management research 83 Gianvito Lanzolla, Danilo Pesce and Christopher Tucci 5 Framing and reframing digital business models: the global messenger industry 102 Sungu Ahn and Charles Baden-Fuller 6 Free(mium) strategies for digital goods 126 Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric PART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN 7 Platform scope and value creation in digital platforms 143 Ramya K. Murthy and Anoop Madhok 8 A user guide to centralized, adaptive and decentralized ecosystems 159 Andrew Shipilov, Nathan Furr and Francesco Burelli 9 Inquiry into digital peer-to-peer platforms 177 Oksana Gerwe and Rosario Silva 10 Value creation in digital platform business models: value conceptualizations, value dimensions and value logics 194 Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen 11 Digital competition and user engagement: how do the user engagement strategies of social media platforms contribute to value creation? 211 Ioanna Constantiou 12 Platform governance as a social movement 224 Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent PART III DIGITAL STRATEGY AS DATA USE 13 Strategizing with data: data-based innovations and complementarities 239 Cristina Alaimo and Aleksi Aaltonen 14 Profiting from data products 255 Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis 15 Capturing value from data complementarities: a multi-level framework 273 Paavo Ritala and Kimmo Karhu 16 Data control coordination in cloud-based ecosystems: the EU GAIA-X ecosystem 289 Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe PART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES 17 “Open source corporate governance” in the era of digital transformation 309 Igor Filatotchev and Gianvito Lanzolla 18 The impact of artificial intelligence on management practice 324 Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy 19 The strategic use of big data analytics: applications in business practice and effects on firm performance 342 Giovanni Battista Dagnino and Guglielmo La Bruna 20 Digital coopetition: creating and capturing value with rivals in the age of algorithms, big data, and platforms 360 Georg Reischauer and Werner H. Hoffmann 21 Key open innovation issues in the digital age: a field-driven research agenda 376 Giulio Ferrigno and Alberto Di Minin 22 What is digital strategy and does it really matter? 393 Feng Li Index

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