Business strategy Books

Book SynopsisThe crypto era has arrived, and business will never be the same.Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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Book SynopsisExecutive leadership is a team sport.As part of an executive team, you wear many hats. Not only are you responsible for working with other senior leaders to establish strategic goals and ensure their execution, you're also making tough decisions, shaping organizational culture, and communicating regularly with employees.If you read nothing else on working effectively as an executive team member, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build the skills you need as a senior leader and set your team up for success.This book will inspire you to: Assemble a group that will think boldly and work harmoniously Chart a course to innovation and competitive advantage Lead through transformation and other organizational change Avoid common traps when making strategic decisions Grow talent throughout the company, especially in underrepresented groups This collection of articles includes "Reinventing Your Leadership Team," by Paul Leinwand, Mahadeva Matt Mani, and Blair Sheppard; "A Smarter Way to Network," by Rob Cross and Robert Thomas; "Leadership That Gets Results," by Daniel Goleman; "The Hidden Traps in Decision-Making," by John S. Hammond, Ralph L. Keeney, and Howard Raiffa; "Stop Wasting Valuable Time," by Michael C. Mankins; "Transient Advantage," by Rita Gunther McGrath; "Breaking Down the Barriers to Innovation," by Scott D. Anthony, Paul Cobban, Rahul Nair, and Natalie Painchaud; "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "Getting Serious About Diversity," by Robin J. Ely and David A. Thomas; "Designing Work That People Love," by Marcus Buckingham.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisA year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestlé to TikTok, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to: Radically redefine the role of managers in your organization Integrate your ESG goals into your company's core business model Separate the hype from the reality of Web3 and identify opportunities for your business Navigate conflict and embrace mutual learning across generational differences Identify the soft skills needed in the C-suite—and build them Encourage all employees to develop the capabilities around digital transformation This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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Book SynopsisIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization''s strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group''s Mark Abraham and Harvard Business School''s David C. Edelman describe Five Promises of Personalizatio

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Book SynopsisSuper Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.Trade Review“There’s no one better suited to write this book. If anyone can plan the future of planning, it’s Lesley Bielby.” —Mark DiMassimo, Founder and Creative Chief, DiGo “You can’t play rock and roll without a drummer. And today’s clients won’t buy what you’re selling unless it’s grounded in data and rigor. Lesley is a great drummer.” —Lance Jensen, Chief Creative Officer, Hill Holliday

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Book SynopsisBusiness analysis is a crucial discipline for organisational success, it enables organisations to rise to the challenges presented by today's increasing pace of change. It is a broad field and has matured into a profession of its own, with its own unique career roadmap. This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools; commonly used methodologies and techniques, and beneficial professional development activities. A visual career roadmap for business analysts is also included, along with case studies and interviews with practising business analysts, to enable aspiring and existing business analysts at all levels to successfully plan and advance their careers.Trade Review'Provides essential information to people wishing to enter and progress through the BA profession.' -- Terri Lydiard * Director, Teal Business Solutions Limited *'Who better to write a book on a career in Business Analysis than Adrian Reed, whose own career has developed in parallel with the maturity of the Business Analysis profession itself. The book is an excellent mix of practical advice and guidance based on his own experiences and includes, not only a career road map for Business Analysts, but also a summary of the key tools and techniques that they would use throughout their working lives. This publication distils the knowledge and experience of one of the most internationally recognised champions of Business Analysis into an easily accessible and comprehensive resource for Business Analyst at any level and at any stage in their careers, including those considering a move into the profession for the first time. A vital read for all Business Analysts from new apprentices through to expert Business Analysts at the peak of their careers.' -- Paul Turner FBCS * Business Analysis author and examiner, Business & IS Skills Ltd *'This book is an invaluable resource for individuals and organisations seeking to understand the role of the business analyst. It addresses two fundamental questions about the profession: “Where do BAs come from?”, and “Where are we going?”. My hope is that more people will discover, aim for and enjoy a career in Business Analysis as a result of the information and insight Adrian Reed has shared with us.' -- Christina Lovelock * Business Analysis Manager, University of Leeds *'Adrian’s book is a great look at the Business analyst (BA) and the spectrum of how to enter the profession, what work is commonly done in the profession, and how to advance a career in the profession. The sections that deal with “is business analysis for me?” gives some really good guidance to those looking for a career in a high growth area. In the tools and technique chapter, Adrian summarises some of the industry practices to explain the basics to give the reader a sense of the most common work practices, especially as it applies to IT projects. The chapter that deals with the career roadmap is also very strong, and very useful to everyone in the BA profession or in adjacent roles, enabling them to see some practical ways to evaluate career progression options. Career Guidance continues as Adrian explores areas of career goals in examining how to apply business analysis to your own career, in preparing for the interview and moving through the recruiting process. The section on career case studies is very useful in highlighting the variety of experiences that BA’s bring to their work, and how each set of experiences finds a way to navigate to a satisfying career in a space that is evolving and growing in importance in the face of business model and technological changes. This book has value throughout the career of a business analyst and helps remove some of the shroud of unknowns about what to expect in the profession.' -- Ken Fulmer * CEO and President of IIBA, inc. *'Adrian Reed offers a unique insight into the breadth and depth of the role of a Business Analyst, answering the key questions of "How do I become a BA?" and "What are the career paths of a BA?". He skilfully brings to life the type of activities a Business Analyst undertakes with easy to understand, real world examples. A book for all who consider a career in Business Analysis, aspiring BAs and new-to-role alike, providing a comprehensive view of the routes to becoming a BA, career progression as well as employment, certification and professional development and contribution options.' -- Tina Schuster * joint President, IIBA UK *'Adrian strikes again with his second book that is destined to become an Analysis staple. In a style that strikes the balance between informative and inspirational, Adrian brings together industry perspectives and insights succinctly in a way no one else can. I constantly found myself pausing to reflect back on my career as well anticipating how I will implement the lessons learnt in future challenges. I consider this to be a must read book during all stages of your career.’ -- Ryan Folster, CBAP * Business Analysis Competency Lead, Britehouse *'Not many people understand the world of Business Analysis as well as Adrian. He's put a huge amount of that expertise into this book, and explained it all in a clear and approachable style which will be helpful for novice BAs and experienced professionals alike.' -- Nick de Voil * joint President, IIBA UK *'This excellent book is essential reading both for anyone considering a career in Business Analysis and experienced Business Analysts who want to reinvigorate their career journey. The structure is easy to follow, starting with why the role is needed and then going on to describe in detail what it’s like to be a BA and what is in the BA tool kit...This is the first book I’ve seen on Business Analysis which takes the theories and frameworks and shows how they can be applied in the day to day work of a BA.' -- Corrine Thomas * Director, Business Analysis Manager Forum and Founder & Director, Choices Coaching Ltd *'Adrian Reed has examined business analysis from a new angle – from that of current and aspiring practitioners. He has provided a valuable survey of the BA’s role and responsibilities and how someone gets into business analysis and develops their competencies and their careers. A very valuable addition to the growing literature of business analysis.' -- James Cadle FRSA, FBCS CITP, MAPM * Director and Company Secretary, AssistKD *'Technology is evolving at an ever increasing rate and as it does, the challenges of the organisation to constantly adapt and provide relevant solutions to the customer increase. This book is essential reading for the modern business analyst and identifies the core toolset and mindset that allows the individual to become an effective change agent.' -- Alex Cottrell * Senior Business Analyst, Zurich Insurance Company Ltd *Table of Contents Introduction: The Need for Business Analysis The Breadth and Depth of the BA Role Roles and Responsibilities Frameworks, Tools & Techniques Career Roadmap Nailing the Interview Career Case Studies

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Book SynopsisBusiness growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let others take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research, and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: - the different types and stages of growth; - predicting the problems presented by growth; - identifying growth triggers - and barriers; - the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand and foster growth in their businesses. An Economist Book, published in association with the Economist.Trade ReviewPractical and highly accessible. -- Frank Dillon * Irish Times *

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Book SynopsisYour new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.Trade ReviewRyan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek'Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too. -- Jason Harris, CEO of MekanismAn invaluable tool for ad executives, engineers, and entrepreneurs alike. -- Nir Eyal, author of HookedFinally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. -- Alex Korchinski, growth hacker at ScribdGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. -- Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

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Book SynopsisBrexit is arguably the most significant UK foreign and economic policy event since at least 1945. Opinion is bitterly divided between whether to leave, when to leave, how to leave and even on what Brexit is. Mastering Brexits Through the Ages: Entrepreneurial Innovators and Small Firms - The Catalysts for Success explores these dynamics through the lens of three previous 'Brexits' – the end of Roman Britain, the Henrician Reformation, and the Elizabethan age. Using multiple historical epithets, it illuminates insights into innovation needs, smaller firm growth, previous step change events and related economic understanding. This book paints a broad picture of possible UK post-Brexit landscapes. Echoing an earlier European Treaty (Versailles, 1919), fourteen action points that can contribute to mitigating downside risks and making post Brexit UK a leading force in the Global Economy are identified. At all times, dynamic entrepreneurs and small companies are at the centre of the narrative. This book is both a key contribution to understanding implementation risks and to identifying what a 'winning' post-Brexit UK economy should look like. Drawing on extensive research, the book identifies the strategic framework and associated practical measures needed to realise a positive outcome. It concurrently analyses Brexit mythology through carefully unpicking and demystifying complexities, anticipated Brexit risks, impacts, implications and unknowns. A book for academics, policy makers, advisers and interested bystanders alike.Trade ReviewThe authors use previous historical events to understand future challenges in the UK after Brexit, by examining three previous "Brexits" as moments of change: the end of Roman Britain, the Henrician Reformation, and the Elizabethan Settlement. They identify 14 propositions to change frameworks to drive success and make the UK the number one innovative economy globally in a Brexit context, derived from past experience and Brexits and combined with today's landscape. They discuss the current landscape of the UK; critical factors key to the success or failure of the domestic economy based on analysis of the outcomes and consequences of the three previous Brexits; the role of smaller firms in innovation and success; the impact of Brexits on various industries, and its risks; various perspectives on Brexit; and actions for coping with Brexit shocks. -- Annotation ©2018 * (protoview.com) *Table of ContentsPreface Chapter 1. Today's Landscape Chapter 2. Brexit Paradigms Chapter 3. Smaller Firms: Engines of Innovation Chapter 4. Shocks Revisited Chapter 5. The Conventional Wisdom Chapter 6. Our Assumptions Chapter 7. Coping With A Brexit Shock 98 Chapter 8. Epilogue - Unlocking Our Potential

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Book Synopsis** Business Book Awards 2023 Finalist **"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.Trade ReviewA direct book with actionable advice, great for anyone working in marketing or looking to expand their own social media outreach. How to tell a story that builds a business or brand, this book focuses on the "business" side but plenty of examples and advice for everyone making money online. * NetGalley *Storytelling in business cannot be underestimated because it is widely used for successful communication. This book tells you about the importance of storytelling as well as coaches in creating and delivering stories that can make a difference and impact. I'd say you can find a good way to structure (several options that fit multiple purposes) a story [and] platform to deliver it as well. * NetGalley *...this is well structured, clearly written, and includes good examples. Since we're wired for stories, this is a good skill for everyone to have whether it's to tell a joke or something that happened to you. Use it at work or home. Recommended. * NetGalley *Storytelling for Business is a very well-written, insightful book and one I will be recommending and buying as gifts for the communications pros in my life.Whether you are a senior communicator or just starting out this book is filled with resources and tips to help you engage your audience. The case studies throughout are relevant and thought provoking, demonstrating the power of a good story. This book can be read cover to cover in just a few days, but I guarantee you'll be picking it up and thumbing through well-worn pages for advice and inspiration for years to come. * Amazon *Table of ContentsPrologueChapter 1: The Story Behind The StoryChapter 2: The (Growing!) Need for StorytellingChapter 3: Build Your Own Media NetworkChapter 4: Choose Your ChannelChapter 5: Managing The MediaChapter 6: People PowerChapter 7: Audience AnalysisChapter 8: When a Story Goes SidewaysChapter 9: The Inside StoryChapter 10: Making Measurement MatterChapter 11: The Stories You Tell YourselfEpilogueAcknowledgmentsAbout the Author Chapter OneChapter one explores what makes a compelling story for your business, including the structures, tools, strategies, and the science behind why people are influenced by the power of storytelling. The chapter gives you a fulsome perspective on what you need, while providing the peace of mind that less is sometimes more, when “more” is so readily and easily available.Chapter TwoChapter two examines the (growing) need for storytelling in companies and organizations, along with the benefits of investing in storytelling for business. The chapter offers the most important reasons why business storytelling is such a worthwhile endeavour for your business, correlated by evidence of return on investment.Chapter ThreeChapter three explains how to build your own media network to distribute your storytelling content, complemented by ideas and concepts on how to maximize the storytelling for your business. The chapter cautions not to become overwhelmed by near-infinite options and how to decide what media ultimately is best for the story of your business.Chapter FourChapter four dives into why people consume content on social media, making your storytelling amendable to your stakeholders via these platforms (your own media network), plus some of the other channels of communication your business can incorporate into your business storytelling.Chapter FiveChapter five delves into one of the most impactful channels of amplifying your business storytelling – the mainstream media, whose own social media networks are in some cases more powerful than some of their own traditional channels. While a palatable storytelling option, the chapter covers some of the risk and reward of working with the media.Chapter Six Chapter six showcases the most important element of storytelling for business - people. Along with how to choose your storytellers, chapter six shows you how to prepare them to communicate your messages effectively and accurately, while coming across as genuine and interesting. Chapter SevenChapter seven identifies who are the most influential people you need to reach to take a desirable course of action, influenced by the storytelling of your business. The chapter goes into greater detail on how they think and act in relation to your storytelling content, and how and where to find them.Chapter EightChapter eight guides you through how to respond and recover if the story of your business does not go as planned, generating a negative response, or inadvertently harming the operations of your organization. Presented as When a Story Goes Sideways, this chapter covers some strategies to prevent sideways stories from occurring in the first place and who you need on your team to help you with this important risk-mitigation strategy.Chapter NineChapter nine looks inward to tell the story of your business from an internal perspective. Your internal stakeholders, especially your employees, are the most powerful storytellers within your networks. The chapter explores how to identify and empower them to be your organization’s ultimate ambassadors.Chapter TenChapter ten investigates why measurement matters in storytelling for business. The chapter explains some of the leading benchmarks and tools to measure if your storytelling succeeded in supporting the goals of the organization, and how you can leverage them to track ROI.Chapter ElevenChapter eleven reveals that storytelling for business is not always an easy journey, but certainly worth taking the risk as the benefits can be profound and rewarding, both personally and professionally. The chapter provides some guidance and advice on storytelling perseverance in the face of some detractors who may try to knock you back, but elucidating you to the bigger storytelling picture.

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Book SynopsisWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.Trade ReviewIf you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedInThis is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It’s a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - AmazonKatie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - AmazonAbsolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It’s written in an accessible (and often funny) style, and shows that you don’t need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - AmazonThe book gives great tips on how to do market research – how to interview clients properly, for example – but also, crucially, what to do with the insight they give you. Honestly, I wish I’d had this book years ago. Go and buy it, I reckon you won’t regret it. - LinkedInIt's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - AmazonTable of ContentsList of stretch tasksPrefaceJungle JuiceForewordIntroductionWho is this book for?Democratizing skills for smaller businessesWhat is market research and why do we need it?Good enough researchHow well do you know your customers?Make small your superpowerHow to read this bookWhat you’ll learnWhy me?Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your businessYou are not your customerAssumptions kill dreamsThe sunk cost fallacyKnowing your customer is a practiceSeven ways market research will improve your businessStretch task #1Stretch task #2Chapter 2: Ego, excuses and the fear of failure: what’s holding you back?Market research excusesFear of failureEgoStretch task #3Chapter 3: The explorer’s toolkit: curiosity, empathy and courageCuriosityEmpathyCourageChapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just askWhat is a customer interview?When to use customer interviews?Where to find people?Stretch task #4How to askIncentivesGetting over yourselfCreating a discussion guideDuring the interviewAfter the interviewChapter 5: The mother of all theories and there is such a thing as a stupid questionJobs to be done (JTBD) theoryWhat are your customers trying to get done?Five golden rules for asking quality questionsChapter 6: The art and science of sensemakingWhat is sensemaking?Why do we need it?When to do it?What you needHow to do itOutliersChapter 7: Stop sending shitty surveysWhat is a survey?When should you use a survey?Build surveys people fill inWork backwardsMake something happenSample sizes and response ratesWhich platforms to use?Chapter 8: Learn about customers in your pyjamas and how to win at desk researchWhat is desk research?Where to look?Keeping one eye on the competitionGet startedStretch task #5Chapter 9: Can I pick my friend’s nose? And how to be a digital spyBeing a digital spyWhere should you look?Search listening toolsScared of robots?Chapter 10: Stop asking for five-star feedbackWhat is customer feedback?Feedback formatsHow to ask for itHow to take itHow to use itTestimonials and reviewsHow to give itChapter 11: Small business testingQuick and dirty testingWhat’s your skateboard?Testing priceChapter 12: When not to listen to customersReason 1: The customer is not aligned with your business valuesStretch task #6Reason 2: When the rewards are teeny-weenyReason 3: Someone else is doing it (much) betterReason 4: You just don’t want to do itReason 5: You don’t have the bandwidthChapter 13: Three ways to make it happen and staying on the right side of the lawOption 1: The stoneOption 2: The peachOption 3: The penguinStaying on the right side of the lawWhen to hire the prosConclusionDo penguins eat peaches?Question BankThemes to explore with customersUseful linksContributor biosAcknowledgements

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Book SynopsisBecome your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it's your essential toolkit for standing out from the crowd. Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR business succeed. And it just takes 6 minutes!

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Book SynopsisUntangling the tentacles of colonialism is not an easy task, theoretically or in practice. Presenting a holistic view of Decoloniality, its genetic makeup, and its complexities, this book examines how colonialism has become embedded in power, language, culture, institutions, and social structures across the globe, as well as what it might take to relinquish postcolonial thinking in search of a decolonized future. Incorporating perspectives from both the Global North and the Global South, this book dismantles colonial ways of thinking, clearing the way for indigenous and marginalized groups to share their knowledge and expertise in fighting global issues such as climate change. Encouraging intersectional frameworks to open up to to new possibilities for inclusion, author Hamid H. Kazeroony also explores colonization as a gendered process tied to global capitalism and what this might mean for feminist activism and scholarship. To achieve a decolonized future, we must first understand our colonial past, keeping those lessons close as we seek to reconsider and restructure the ontology of epistemic inquiries.Trade ReviewThis much needed book unravels the intricate web of colonialism, neocolonialism, and the powerful resurgence of postcolonialism. It offers a fresh perspective on the roots and widespread impact of colonialism and its various forms, transcending spatial, temporal, and contextual boundaries. Through its thought-provoking narrative, the book invites readers to embark on a profound exploration of decoloniality and the complexities of postcolonialism, and outlines the future and potential of humanity in light of colonial praxis. -- Jawad Syed, Professor of Leadership and Organizational Behavior, Lahore University of Management Sciences, PakistanThis book brings to the fore a critical global discourse on the untangling of the concept colonialism which many people in academia, business and public sectors are currently struggling with. The author, who is known for his factual evidence and critical reasoning, has brought a fresh perspective to the debate on the coloniality of power, capitalism and Eurocentrism. The reader will come to new insights and a better understanding of the complexity within the term colonialism, specifically if an attempt is made to decolonialize, for example, an academic curriculum, a policy document, a business or a community practice. -- Prof Yvonne du Plessis, Emeritus Professor at the North-West University Business School, South AfricaTable of ContentsChapter 1. Introduction Chapter 2. Postcoloniality: Colonialism Roots and Scope Chapter 3. The scars of colonialism Chapter 4. The colonial impact and Irony of Postcolonialism Chapter 5. Postcoloniality: The Wolf in Sheep Clothing Chapter 6. Identity, culture, and Indigeneity Chapter 7. From Isms and Time, Space, and Construct to Decolonial Mindset Chapter 8. Decoloniality: The Pathway Forward

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Book SynopsisWhen the chips are down you have to step forward, speak up and take action – or sink. Matthew Ingle, Yorkshire born and bred, left school in 1971 with four O levels. He went to work at a timber yard in Huddersfield, before joining the management training programme at Magnet. When he was made redundant in 1994, he had an idea for a business, jotted down on a single sheet of paper but no name, no products, no buildings and no backers. Howdens was founded in 1995, and today is a FTSE 100 company with 10,000 staff, sales of over £2 billion and a royal warrant. This is the story of how he got there: the highs and lows, the disasters turned to triumphs, the unsung heroes and the grafters – and the no-nonsense business principles that guided him along the way. Kitchens, or Sink weaves memoir with business insight, telling us a great deal about the state of manufacturing in the UK, how Matthew learned to turn setbacks into opportunities and established the standards he set for himself and his workforce. This is an honest and uplifting story, which also offers sound and pragmatic advice to anyone starting their own business.Trade Review[The] story of the Yorkshireman who founded Howdens kitchens and triumphed against the odds is a true inspiration * Yorkshire Post *

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Book SynopsisA practical guide for organizational development consultants passionate about supporting justice-seeking organizations who seek the alignment and clarity necessary to succeed in their important work.

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Book SynopsisSince 2015, businesses have been identified as key actors in the achievement of the United Nations Sustainable Development Goals. Analyzing the impact of B-certification in terms of gender equality among Latin American and Caribbean companies, Businesses’ Contributions to Sustainable Development Goal 5 champions the potential B-certification has for the advancement of gender equality in the private sector. Including a historical account of the B Corps movement, the authors assess the capacity of different tools to measure businesses’ contributions to gender equality and analyze gender equality performance across Latin American and Caribbean companies. Featuring a review of related literature, chapters also consider how women’s movements and gender struggles have attracted new activists which have increased their visibility in the region’s public arenas. Highlighting the connection between business, sustainability and gender and providing inspiration for the wider business world, this book identifies best practices for the achievement of gender equality from B Corps across South America.Table of ContentsIntroduction Chapter 1. Exploring Development, Gender Inequality and the Global South: Challenges and Opportunities Chapter 2. Measuring and Reporting Development Goals and Gender Equality in Business Chapter 3. The B Corps Movement and its Landing in Latin America Chapter 4. SDG5 Performance in B-Certified Companies in Latin America and the Caribbean Chapter 5. Interviewing B Corps Female Entrepreneurs and Leaders on Current Gender Equality Issues Conclusion

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Book SynopsisThe third volume of The FERMA-rimap Series defines approaches to modelling uncertainty and helps readers distinguish between simple, complex and matrix organisational structures, and explores operational risk management.

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Book SynopsisThe Covid 19 pandemic has created chaos in the business world and forced leaders to rethink their operational status quo. Balancing the physical and virtual spaces of the global digital economy wherein economic, commercial, and professional transactions are enabled by information and communication technologies has called for additional support from data-driven technologies like smart analytics and artificial intelligence. Opportunities created within digital economies to leverage technologies to execute tasks better, faster, and often differently have found the desired prominence in the recent past. Though the benefits outweigh the risks, the challenges in digitalised economies are as sophisticated as the solutions they offer. Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance. Both disciplinary and interdisciplinary studies are welcome.Table of ContentsChapter 1, Covid 19 and Financial Performance of Banks in India: Impact and Implications; Vidhi Tyagi, Kamini Rai, and Pallavi Tyagi Chapter 2. Importance of Least Cybersecurity Controls for Small & Medium Enterprises (SMEs) for Better Global Digitalised Economy; Shekhar Ashok Pawar and Hemant Palivela Chapter 3. Money Laundering: A Bibliometric Review of Three Decades from 1990-2021; Deeksha Ahuja, Pallavi Bhardwaj, and Pankaj Madan Chapter 4. Socially Responsible Investments– A Quick Fix for Financial Crimes; S.Kavitha, K.Selvamohana, and K.Sangeetha Chapter 5. Technology Governance: A New and Effective Way of Governance and Policy-making for the Economies All over the World; Rupanshi Pruthi Chapter 6. User Sentiment Analysis of Cashkumar Peer-To-Peer (P2P) Lending Platform: Based on Google Reviews; Sagar Suresh Gupta and Jayant Mahajan Chapter 7. An Assessment of Money Laundering and Terrorism Financing on the Indian Economy; Ajay Sharma and Ajit Bansal Chapter 8. Mapping the Literature on Implementation of Blockchain in Agriculture: A Systematic Review; Ruchika Jain, Aradhana Sharma, and Dhiraj Sharma Chapter 9. Earnings Management for Sustainability:The Surplus Income Model of Sustainable Development; Peterson K. Ozili Chapter 10. The COVID-19 Global Debt Crisis: How to Avoid It; Peterson K Ozili Chapter 11. Mapping the Field. A Text Analysis of Money Laundering Research Publications; Adriana AnaMaria Davidescu, Oana Ramona Lobont, Eduard Mihai Manta, and Răzvan Gabriel Hapau Chapter 12. Redesigning the eNaira Central Bank Digital Currency (CBDC) for Payments and Macroeconomic Effectiveness; Peterson K Ozili Chapter 13. Green Banking - The Path Leading to Sustainable Economic Growth; Shalini Mittal, Shivani Chaudhry, and Shailesh Singh Bhadauria Chapter 14. Digitisation and Artificial Intelligence in Retailing Sector – Key Drivers; Suvarna Hiremath, Prashantha C, Ansumalini Panda, and Gurubasavarya Hiremath Chapter 15. A Study on Twitter Sentiment Analysis in TOKYO 2020 OLYMPIC; Senthil Veerasamy and Susobhan Goswami Chapter 16. Smart Analytics And AI for Managing Modern Performance Management Systems; R Dhanalakshmi, Dwaraka Mai Cherukuri, Akash Ambashankar, Arunkumar Sivaraman, and Kiran Sood

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Book SynopsisThe Sustainable Development Goals (SDGs) represent the leading governance frame with which the international community tries to address complex interconnected global issues. The SDGs were adopted in 2015 by all 193 UN member states and were also quickly embraced by most Multinational Enterprises (MNEs), International NGOs and leading business schools. But progress has proved slow. In 2020, the United Nations announced a ’decade of action’ to speed-up progress in the area. To what extent and under what circumstances can MNEs help in this effort: revitalize the SDGs and rescue the beneficial effects of globalization? Volume 17 in the series Progress in International Business Research argues that the SDGs can be considered the only relevant agenda for progress in the years to come. This makes it all the more important to critically consider the role played by MNEs, as well as explore the way IB scholarship can help MNEs to ‘walk the talk’ on the complex issues that affect the sustainable development – thereby leveraging the future shape of ‘globalization’. The book contains contributions by established as well as young scholars and is intended to stimulate present and future research, create new forms of conceptualizations and provide first evidence of more focused empirical research on the topic of MNEs and the SDGs.Table of ContentsPart I: General Challenges for IB Scholarship Chapter 1. Introduction. IB Scholarship and the Sustainable Development Goals: Seizing Opportunities, While Tackling Challenges; Rob van Tulder, Isabel Álvarez, and Elisa Giuliani Chapter 2. International Business and the SDGs: Current Issues and Future Directions; Pervez Ghauri, Faith Hatani, Yingying Zhang-Zhang, Sylvia Rohlfer, and Maoliang Bu Chapter 3. Measuring and Managing the Impact of Business on the SDGs; Jan Anton van Zanten Part II: Strategic Challenges for MNEs Chapter 4. Walking the Talk: Making the SDGs Core Business – An Integrated Approach; Filipa Pires de Almeida, Rob van Tulder, and Suzana B. Rodrigues Chapter 5. Catalyzing Progress Toward the UNs’ SDGs: Building Systemic Partnerships Across Organizations Using the I-RES Methodology; Luis Dau, Larissa Pacheco, Robin White, Elizabeth Allen, and Elizabeth Moore Chapter 6. Addressing the Complexities in Implementing SDGs in International Business; Simone Carmine and Valentina de Marchi Chapter 7. SDGs and Strategic Priorities of MNEs for Sustainability Transformation– Lessons from IKEA; Bo Enquist and Samuel Petros Sebhatu Part III: The Nexus Challenge Chapter 8. Balancing Purpose and Profit in Foreign Direct Investment: How Development Finance Institutions Promote the SDGs While Being Profitable; Suhyon Oh and Michael Wendelboe Hansen Chapter 9. The Nexus Between Cultural and Creative Sectors and the Sustainable Development Goals: A Network Perspective; Yang Gao, Ekaterina Turkina, and Ari Van Aasche Chapter 10. Trade-offs in FDI Effects on SDGs in Sub-Saharan Africa Countries; Paola Garrone, Lucia Piscitello, Matilde d’Amelio, and Emanuela Colombo Part IV: Contextualizing the SDGs Chapter 11. Tax Impact of Multinationals in Central and Eastern Europe on Sustainable Development Goals; Petr Procházka Chapter 12. Climate Change Disclosures of Companies in Selected Developed and Emerging Countries with Impression Management Perspective; Nazlı Ece Bulgur, Emel Esen, and Selin Karaca Chapter 13. Multinational Corporations in Sustainable Cities: The Case of a Sustainable Headquarters Building; Tiina Ritvala, Ella Ahmas, and Rebecca Piekkari Chapter 14. Ports and the Sustainable Development Goals: An Ecosystems Approach; Maurice Jansen Chapter 15. Possibilities for Upgrading High-tech GVCs Towards Stronger SDG Performance; Antonio Biurrun and Isabel Alvarez Chapter 16. Tensions on the Road Towards Just Transitions in the Latin American Coffee Value Chain; Katie Louise Andrews, Noemi Sinkovics, and Rudolf R. Sinkovics Part V: SDG-Washing Challenges Chapter 17. Corporate Misbehavior in the Banking Industry: What Role Does the State Play?; Federica Nieri Chapter 18. Saving the Planet is Not for Everybody: A Model of CEO’s Reactions to Human Rights Defenders; Verdiana Morreale and Elisa Giuliani

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Book SynopsisIt’s not surprising if you feel uneasy right now. In fact, it would be strange if you didn't. The world has become a very turbulent place and it feels like we’re in a state of permanent crises. We are living on the cusp of a new era, in which everything that we took for granted is being called into question. COVID-19, climate change, loss of biodiversity, energy crises, migration and droughts regularly make the headlines. In this ground-breaking book, Professor Jan Rotmans, a global authority on sustainable development and transition, analyses the world through a set of systemic crises: a financial-economic crisis, an ecological crisis, a moral crisis and a democratic crisis, all of which interact and reinforce each other. This multiple-system crisis affects us deeply and confronts us with persistent problems in our vital social systems. These systems are nearing their end and no longer meet the demands that we, as humans, place on them. The systems must now reinvent themselves, but we humans must reinvent ourselves too. That is the essence of system change. Exploring these crises from an individual, corporate and national perspective - including a bold 100-year plan for the future of the Netherlands - Rotmans offers fascinating examples of successful change and encourages us to act decisively and embrace the chaos in order to build a more optimistic future.Table of ContentsIntroduction. Introduction: The Turmoil in Ourselves and in the World Chapter 1. Transition Lenses: Seeing in a Different Way Chapter 2. Crisis as Opportunity Chapter 3. Civil Servants can Make the Difference Chapter 4. How can you, as a Business, Survive the Next Crisis? Chapter 5. Palette of Transitions: Challenges and Solutions Chapter 6. Personal Transition: The Journey Inside

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Book SynopsisWALL STREET JOURNAL BESTSELLER!When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport.Fortunately, as entrepreneur and marketer extraordinaire Joe Polish has discovered, there’s a simple (though sometimes not easy) way out that begins with one question: “What’s in it for them?”In What’s in It for Them?, Polish faces the problem of personal and professional disconnection head-on, offering entrepreneurs a heart- and mind-expanding guide on how to:· Deepen rapport and connect with others by identifying and reducing their suffering· Update Dale Carnegie’s insights to win the right friends and influence the right people· Overcome others’ intimidation tactics to find true appreciation in relationships· Build character for better results than capabilities can ever give on their own· Use basic marketing principles to find true love· Protect your efforts from the “takers” of the worldAnd much more—all to help the givers of the world thrive in business without neglecting their relationships.Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.After 30 years of putting his own advice into practice, Polish now speaks to audiences all around the world and is surrounded by business leaders and billionaires he calls friends. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way.

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Book SynopsisThis groundbreaking book shows how trading in the old business playbook for heart-led leadership strategies will create dedicated employees and higher levels of performance.It's a common belief in business that the heart has no place in workplace management. In fact, most of us were taught that the heart acts like Kryptonite in leadership: it inherently undermines a manager's effectiveness and lowers productivity and profitability. But in this revised and updated edition of his groundbreaking and now classic work, leadership and engagement expert Mark C. Crowley provides irrefutable proof that we were wrong. He will show you:· how traditional leadership practices are failing· how to keep employees satisfied and productive· how to help employees feel valued, respected, appreciated, developed and cared for· an entirely new model of leadership that is needed to match up to the needs and motivations of 21st century workers· that recent medical and social science discoveries prove it's the heart, not the mind, that drives human motivation and achievementLead from The Heart represents a future where management and employees work towards a common goal and employees are empowered to take ownership of their work. This book shows that when you 'Lead From The Heart', your people will follow.

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Book SynopsisBusiness acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.Trade ReviewThis book tackles the top question I hear from communicators all over the world. What is the one x-factor that gives communications leaders the guts to speak up and shape critical C-suite affairs? If you're in business, there are few things more important than understanding how businesses really work. Stepping up your business acumen is always time well invested. -- Stacey M. Tank, Chief Transformation & Corporate Affairs Officer, Heineken N.V.Business Acumen for Strategic Communication is an important read for anyone building a career in public relations. The book provides a compelling view into how business I.Q. makes communicators better at their craft, and how it lays the groundwork necessary to bring an informed, powerful voice to corporate decision-making. It is thought-provoking while also providing important, practical advice. -- Andy Polansky, Chairman & CEO, IPG DXTRA & Executive Chairman, Weber ShandwickUnderstanding and explaining how business works is one of the most important tools that a strategic communicator can have. This book gives those looking to enter strategic communications, and those already in the field, great tools and skills to advance their careers. If you want to take a leading role in your organization, this is the book for you. -- Chris Roush, Quinnipiac UniversityMatt Ragas and Ron Culp have provided communicators with a trifecta of business knowledge. Their first book provided the what, their second book explained the why, and now Business Acumen for Strategic Communicators: A Primer gives us the how of developing business acumen in our field. Once again, Ragas and Culp have made the language of business accessible to educators, students, and professionals alike. -- Sandra Duhé, MBA, Ph.D., Southern Methodist University, USAFor a number of years, I have told anyone who would listen that the principal shortcoming among professional communicators - and the chief threat to their careers - is not a lack of skill or experience in communication. The vast majority of PR and Corp Comm pros can write and speak well enough. The problem is their lack of understanding about the basics of business. Matt Ragas and Ron Culp, noted authors in this space for some time, have answered the call. This is the book you've been looking for because it's written with professional, strategic communicators in mind. Leave your highlighter in the drawer - it's all valuable. If you want a career in Public Relations or Corporate Communication, this is the book. -- James Scofield O’Rourke, IV, Ph.D., Professor of Management, University of Notre DameThis book arrives at a pivotal junction for the strategic communication industry, when business literacy and performance will clearly separate effective from ineffective practices in a time of constant disruption and change. The publication includes expert insights from diverse voices and highlights the need to balance societal values with financial necessities. -- Juan-Carlos Molleda, Ph.D., Edwin L. Artzt Dean and Professor, University of Oregon School of Journalism and CommunicationThis book is a must-read for every communication professional aspiring to middle- and upper-management communication positions. The authors leverage their several decades of corporate communication experience and lessons learned into to bring us this book that provides a clear-cut presentation of the business enterprise and knowledge communication professionals need to work effectively to help their organizations actualize their missions and visions and achieve their short- and long-term goals. -- Damion Waymer, Professor and Chair, Department of Advertising & Public Relations, The University of AlabamaBusiness Acumen for Strategic Communicators: A Primer proves business acumen is a critical capability for communication practitioners and essential to accelerate business priorities, drive innovation, and produce results. This book is a great reference for today's communicator to broaden their knowledge on the impact of sharpening their business acumen to gain greater credibility with executive leadership, increase their productivity and enhance their careers. -- Yanique Woodall, Adjunct Faculty, George Washington University and Hofstra UniversityIt is important that the Chief Communication Officer has a 'seat at the table' when business decisions are being made. One of the main handicaps for CCO's has been the relative lack of business and operational experience to give them equal credibility with their C-suite peers. Authors Ron Culp and Matt Regas are addressing this issue by providing business basics for communication professionals. It is a must read for those in the communications profession who know that being a member of their organization's management team requires a wholistic understanding of business operations. -- Jerry Giaquinta, J.D., Ph.D., University of Southern California, Academic Director, World Bachelor in Business Program, Professor, Clinical Dept. of Business Communication, Marshall School of BusinessI highly recommend Business Acumen for Strategic Communications be required reading for all public relations and strategic communication principles, campaigns, and management courses. It is a welcome addition to understand the business side of public relations practice - well-organized, very readable, and focused on the important concepts such as business leadership, finance, and budgeting; with key terms, and insightful discussion questions. -- Elizabeth L. Toth, Ph.D., Professor, University of Maryland, College ParkThis new edition of Business Acumen ought to be required reading by every student seeking a career in PR or strategic communications, regardless of whether the student plans on going into entertainment PR, healthcare or consumer products. The book provides a highly relevant, practical and readable primer explaining not only what today's comms student needs to know about business but why the student needs to know it. One of the most valuable features of this book are the personal essays written by some of today's top industry leaders. As varied as their career journeys are, a single thread runs through them all: that they would not have risen to the positions they have today had it not been for their commitment to achieving a high level of business acumen. -- Shelley J. Spector, Founder/Director, Museum of Public RelationsExcellent read, and a valuable resource for anyone in communications, from students to proven executives! It is no longer sufficient to simply support business goals from a communications standpoint, and the content of Business Acumen for Strategic Communicators outlines the quintessential skills that communications leaders require to succeed in a modern organization. Supported by perspectives from top-tier executives who have lived through the rapid evolution of strategic communications, Business Acumen goes deeper than finance and corporate skills, and includes valuable content around board and c-suite management, stakeholder engagement, and integrating DE&I and purpose into transformative strategies. -- Peter W. McDermott, Senior Client Partner, Corporate Affairs and IR, Korn FerryRagas and Culp's new tome could not be timelier. It offers students and professionals alike the keys to understand communication's connection to today's business demands in an accessible and engaging synthesis of information essentials, industry data, and business cases and testimonials. It's a must for any course in PR or strategic communication management. -- María E. Len-Ríos, Ph.D., Associate Dean and Professor, Advertising & Public Relations Department, The University of GeorgiaWith its mix of background information and practical advice, Ragas and Culp’s Business Acumen is a worthy read for both future communications professionals still enrolled in undergraduate programs and those who have already begun their strategic communications careers. It is accessible enough to be included as required reading within an undergraduate course or to be read independently for professional development. The book’s greatest strength is perhaps its championing of strategic communications as an integral part of business operations—and the practical roadmap it offers the strategic communications professional to claim a rightful seat at the board table. -- Heidi E. Huntington, Independent ScholarRagas and Culp have done well presenting business knowledge that PR students need for launching successful careers. In doing so, Business Acumen for Strategic Communicators, A Primer also could work in a variety of JMC courses. Across journalism, public relations, advertising, marketing, social media, broadcasting, and digital media content decisions must be weighed against business goals. -- Jeremy Harris Lipschultz, University of Nebraska Omaha, Omaha, NE, USARagas and Culp have written the material in this text so that it is easily understood by those with little or no understanding of investor relations and/or business practices. While the writing is accessible to all, practitioners will find the breadth of the material helpful to build on their current knowledge. After reviewing the information in this book, public relations students should have an easier time passing a business and finance knowledge quiz (Vahouny, 2021), have an easier time successfully transitioning into the field, and find success in their professional practice. -- Charles A. Lubbers, University of South DakotaTable of ContentsPART I. Introduction Chapter 1. Strategic Communications and Business Acumen PART II. Guiding Approaches to Business Chapter 2. Growth, Innovation and Change Chapter 3. Agile and Lean Management Chapter 4. The Purpose-Driven Enterprise PART III. The People Chapter 5. Stakeholders and Society Chapter 6. The Board of Directors and the C-suite PART IV. The Money and the Numbers Chapter 7. Finance and the Capital Markets Chapter 8. Financial Statements and Valuation Essentials Chapter 9. Corporate Disclosure: Laws, Rules and Regulations PART V. Business Models Chapter 10. Strategic Communication Agencies and Consultancies Chapter 11. In-House Communication Departments and Teams PART VI. Practice Makes Perfect Chapter 12. Business Acumen and Professional Development

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Book SynopsisIf you know your enemies and know yourself, you can win numerous battles without a single loss. – Sun Tzu, The Art of War Written in the 6th century BC, Sun Tzu’s The Art of War is still used as a book of military strategy today. Napoleon, Mae Zedong and Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, modern-era business and management gurus have also applied Sun Tzu’s ideas to politics and corporate strategy. This pocket illustrated dual-language edition not only presents the original Chinese characters with James Trapp’s translation on the facing page, it also tests Sun Tzu’s ideas against history. Each of the 13 chapters includes a new commentary giving examples of how Sun Tzu’s wisdom has been borne out on the world’s battlefields. When, for example, has information provided by spies changed the course of a battle? How has history shown Sun Tzu’s ideas on the importance of terrain in conflict to be true? And where can we best find examples of strategic warfare being waged? From the ancient world to the 20th century, the battles featured will be illustrated with colour battle maps, paintings and artworks. Of immense influence to leaders across millennia, The Art of War Illustrated is a classic text richly deserving this illustrated and expanded dual-language edition.Table of ContentsIntroduction Planning Case study: Sicily, 1943, by Kevin Dougherty Waging War Case study: Zama, 202 BCE, by Ralph Ashby Strategic Offence Case study: Granicus, 334 BCE, by Miles Doleac Deployment Case study: Gulf War, 1991, by Stephen Hart Momentum Case study: Vistula–Oder Offensive, 1945, by Stephen Hart The Substantial and the Insubstantial Case study: Somalia, 1993, by Kevin Dougherty Manoeuvres against the Enemy Case study: Mohi, 1241, by Stephen Turnbull The Nine Variables Case study: Mobei, 119 BCE, by Ralph Ashby On the March Case study: Jena–Auerstädt, 1806, by Frederick C. Schneid Terrain Case study: Gettysburg, 1863, by Kevin Dougherty The Nine Types of Ground Case study: Stalingrad, 1942–43, by Stephen Hart Attacking with Fire Case study: Ia Drang, 1965, by Kevin Dougherty Using Spies Case study: Shimabara, 1638, by Stephen Turnbull Contributors Index

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Book Synopsis____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Identify the root causes of business challenges· Anticipate the impact of changes in the market and turn them to your advantage · Collaborate more effectively across teamsCombining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.____________________'The Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book.' RORY SUTHERLAND, VICE CHAIRMAN, OGILVY GROUP 'The Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise.' WALTER KEICHEL III, author of The Lords of Strategy'Matt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book.' DR JULES GODDARD, author of Uncommon Sense, Common Nonsense'The Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. I can safely say that if you only read one business book in your life it should be The Grid.' PHILIP ROWLEY, Chief Finance Officer, Sony Pictures EntertainmentTrade ReviewThe Grid provides you with a simple way to look at the complex system which is your business. With the possible exception of Warren Buffett, everyone needs to read this book. -- Rory Sutherland, Vice Chairman, Ogilvy GroupThe Grid provides a systematic framework for looking at virtually all the critical aspects of your business, and maybe more valuable, at how each affects the others. It'll be a rare reader who doesn't come away with fresh, useful insights into his or her enterprise. -- Walter Kiechel III, author of The Lords of StrategyMatt Watkinson distils strategic know-how into nine ingenious perspectives and, with the use of clever examples, shows us how to apply this technique of thinking to any business problem or market opportunity. An extraordinarily powerful book. -- Dr Jules Goddard, author of Uncommon Sense, Common NonsenseThe Grid presents a unique, joined up approach to decision-making, revealing both the holistic nature of business and all the key elements a business must consider. Following the tenets of this book will help readers to avoid the costly unintended consequences that can follow on from well-intended decisions. I can safely say that if you only read one business book in your life it should be The Grid. -- Philip Rowley, Chief Financial Officer, Sony Pictures Entertainment

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Book Synopsis_____________‘An array of fresh insights on creativity, motivation and staying in “flow” Daniel H. Pink, author of Drive and To Sell Is Human_____________In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.By revealing the secrets of those who reject our society’s outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us._____________‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of Originals‘Fascinating . . . Sachs has practical tools for success.’ Forbes‘A must-read for anyone facing a changing world.’ Jonah Berger, author of ContagiousTrade ReviewUnsafe Thinking delivers an array of fresh insights on creativity, motivation and staying in “flow”. -- Daniel H. Pink, author of DRIVEIn his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has practical tips for success. * Forbes *Argues that now is not the time to play it safe. -- What CEOs Are Reading * Management Today *Challenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself. -- Management TodayAn enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose. -- Adam Grant, author of ORIGINALSPractical and truly entertaining . . . A must-read for anyone facing a changing world. -- Jonah Berger, author of CONTAGIOUSUnsafe Thinking explores the alternative to the tried and tested solution . . . Unsafe thinking, Sachs suggests, is not only the way to success at work, it is the route to “a more fulfilled, exciting, and joyful life”. -- Books of the Month * Financial Times *A blazingly original book . . . Destined to become a classic. -- Mary Karr, author of THE LIARS’ CLUBSince none of us can see the next business breakthrough, we can only emulate the people who have brought real innovation to market, and challenge the team around us to think counter-intuitively, in hopes of changing habits. I found some real insights along these lines in a new book, Unsafe Thinking, by Jonah Sachs, who is one of the influential social innovators I know. He outlines a set of straightforward practices that both he and I believe we can all use to create counter-intuitive breakthroughs ourselves. We don't need to wait for lightning to strike, if we proactively improve our ability to accept more seemingly outlandish solutions and ideas. * Inc. *Written with considerable panache. * People Management *

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Book SynopsisIn 1978 Julian Richer, then aged just nineteen, opened his first shop near London Bridge. For over twenty years this shop has been listed in the Guinness Book of Records as having the highest sales per square foot of any retail outlet in the world, and the company as a whole, with its fifty-three stores nationwide and huge online presence, has become Britain’s favourite retailer of TV and hi-fi equipment. What lies behind this extraordinary success?For Julian, the answer is simple: throughout his career he has focussed relentlessly on putting people – both staff and customers – right at the centre of his business. And in The Richer Way, he offers a supremely practical guide to how others can follow suit. He explains how to motivate employees and measure their progress. He establishes how to balance company discipline with individual autonomy. He explores what ‘customer service’ should really involve. Above all, he points the way to creating an open, friendly and flexible culture that will not only attract the best people but also offer the greatest chance of business success. Packed with straightforward, common-sense advice, The Richer Way will prove essential reading for all organisations, whatever their nature and size.Trade ReviewIf I had to hold up someone as a role model for other wannabe tycoons to follow, the founder of the Richer Sounds hi-fi chain would be that person … [The Richer Way is] one of the best business books in history. * Independent *Read this book and transform your business. -- Archie Norman, Chairman of Marks & SpencerHow to become a Richer Guru and actually boost business. * The Times *Like all good management books, it is readable, controversial, and full of golden nuggets of good advice. -- Tim Daniels, former Managing Director of SelfridgesI first came across Richer Sounds many years ago when I read Julian Richer's book The Richer Way. His book was so full of common sense that I filled several pages of an A4 pad with his ideas. The ideas are not only original, they work. -- John Timpson * Telegraph *

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Book SynopsisQuantum computing has been hailed as a technological game-changer. But what precisely is it and what is its true potential?In this superbly insightful, one-stop guide WIRED journalist Amit Katwala tells you everything you need to know about the next computer revolution. He explains the highly complex science that lies behind it. He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved. He considers the technology's potential application in spheres as diverse as medicine, cyber security and clean energy. And he addresses the fundamental question: how close are we to seeing quantum computers become a widespread reality.Trade ReviewThe prose is clear, well written, not dumbed down, but equally well equipped to take you on a deep dive into the key concepts of quantum . . . A good book, thought provoking, and a glimpse of what its down the road. * Irish Tech News *It's a great intro to the present state of and prospects for quantum computing - not too technical, wasting little space on the basics but avoiding the hieroglyphics of quantum algorithms. * PC Pro *

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Book SynopsisFor years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organisation, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu - and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorperating the ideas of contemporary business philosophers, like Peters, Drucker and Bennis. Here at last is an accessible interpretation of Sun Tzu's The Art of War incorperating modern business lessons to make this classic text relevant and readable for today's executive facing strategic and competitive challenges.Trade ReviewKrause puts The Art of War and its concepts in context with today's business world... easy to read and understand. -- W.C. Keppen, International Vice President, BLEThe Art of War for Executives saves the student or business person from having to mentally transfer Sun Tzu's instructions on how to wage war to how to successfully conduct a business... informative and helpful. -- John B. McKinnon, Dean, Babcock Graduate School of ManagementAn easy-to-read handbook for gaining success in all areas of competition. -- William Keppen, entrepreneur and CEOFew classic texts offer the insights that The Art of War does, and this edition brings it home to executives in the clearest fashion I've ever seen. -- Sydney Finkelstein, author of Why Smart Executives Fail

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Book SynopsisTheodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.Table of ContentsWays in to the Text Who is Theodore Levitt? What does Marketing Myopia Say? Why does Marketing Myopia Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

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Book SynopsisIn his latest book, Richard Woods shares the quickest and most viable way to scale your service business to a million in revenue. He covers cutting-edge sales and marketing techniques - including LinkedIn automation, Facebook advertising and online event marketing - plus a whole host of other top hacks and tips that will see your revenue grow exponentially. And, to make life easier, there are lots of helpful templates you can simply swipe and add into your marketing mix. With plenty of Aha! moments along the way, if you're looking to scale your business rapidly, this book is the game changer you need.Trade Review"A game changing sales and marketing system that is super easy to implement, and WOW what a treasure trove of templates." -Amanda C. Watts, Founder of Oompf Global

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Book SynopsisArchitecture can be a high risk and low-income profession. Planning to manage risks is essential. Workloads tend to be cyclical and managing lean periods and booms whilst being prepared for the next downturn is a key requirement. This book is a how-to guide to build business resilience into your architectural practice, offering methods for managing business-critical events and crises. It shows you how to analyse trouble, pre-emptively tackle pitfalls and gives you confidence in decision-making to stay ahead. Featuring case studies with expert insight into sole shareholder and director experience of a small practice, it’s aimed across all levels with straightforward, honest and accessible advice. It is structured with people and organisations as the core framework, exploring practice, staff, clients, projects, consultants and providers. It provides operational advice on the day-to-day running of practice and how to respond to disruption.Table of ContentsPart 1 - OrganisationsChapter 1: PracticeChapter 2: ProjectsChapter 3: ProvidersPart 2 - PeopleChapter 4: StaffChapter 5: ClientsChapter 6: Consultants

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Book SynopsisIn the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.Table of ContentsForeword, Introduction The First Step Toward Greatness, PART I: BREAKING DOWN THE STATUS QUO, 1. Innovation Begins with You, 2. Three Kinds of Culture—Which Is Yours?, 3. Kill the Company, 4. Do Less, Achieve More, PART II: BUILDING THE NEW FOUNDATION, 5. Capabilities for the New Era, 6. Think Inc. Behaviors, 7. Case in Point: Driving Change at a Financial Services Giant, 8. Your Innovation Toolkit, Conclusion The Killer Company: Poised for the Future, Acknowledgments, Endnotes, Index

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Book SynopsisDiscover how to create “success in all aspects of life and business” (Lisa Nichols, New York Times bestselling author) with this comprehensive, bulletproof plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method™.In the United States, most small business owners struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder—entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell—has developed the ultimate formula for incredible success. But she didn’t create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up. Today, she takes what she learned during that difficult time and shares her radical business strategies that have helped countless entrepreneurs and small business owners increase their revenues by more than 3,000%. As the creator of the Predictable Success Method™, Carder has a proven, twenty-year track record that includes building two $10 million companies herself, which she later sold. Filled with clear-eyed and practical advice, Power Your Profits teaches you how to run your daily operations, understand your finances, account for sales, and employ marketing systems that lead to predictable and substantial revenue and profit growth. And now, she’s sharing her hard-won wisdom—worth $5,000 an hour in coaching fees—with you.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisWork-life balance isn’t about where or how you spend your time. At least not solely. It’s about where and how you use and replenish your energy. Work matters. Life matters. Work-life matters.As we start to navigate life during and after the pandemic, employers and employees are increasingly re-evaluating how work can be made more sustainable and more fulfilling. Many employees - particularly Gen X and Gen Z - are seeking a new psychological contract with their employers. Putting these trends into context and offering practical solutions, this book takes a deep dive into why work matters as part of a healthy and fulfilling life. The authors present a new and different way of thinking about the matter of balance, arguing that there is no hard divide between ‘work’ and life’ because ‘work’ takes place entirely within ‘life’ and you can’t balance two things when one is a subset of the other. To achieve the balance required for a healthy existence, we need to recognise that there are activities in all parts of work-life that drain our energy and others that give us a buzz. Rather than trying to solve the drain of hard work by living it large at the weekend – or compensating for an unfulfilling home life by working like a demon, we need to create balance at work and balance at home. Now is a golden opportunity to re-examine the world of work and job-craft to make them more satisfying, less draining and more energising. The ideas in this book provide a practical guide to help that process.Table of Contents1. Introduction: A Sideways Look at Work-Life Balance2. A Brief History of Work Life Balance3. Work Matters4. Life Stages and Transitions5. The Future of Work6. New Balance; Work -Life Balance Is Non-Sense7. Analysing Worklife8. Job Crafting9. Leadership in the Fourth Industrial Age10. Enabling Job Crafting, a Call to Action11. Balance at HomeAppendix: A Re-design Exercise

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Book SynopsisThe COVID-19 pandemic has permanently changed lives around the world and no dimension of life and leadership seems to have been spared from its wrath. It has also stirred us into thinking about novel approaches to lead organizations and societies toward a shared, sustainable future. This book offers novel perspectives on leadership and change management after the COVID-19 pandemic that take us beyond striving for thriving—perspectives that are grounded in emergent theory, research and practice. It highlights sustainable leadership and change management strategies to effectively deal with unpredictable and rapidly changing situations—particularly in a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA). This book also highlights engaging perspectives by specialists from different disciplines such as business, psychology, education, and health care. It serves as a practical guide in identifying and responding to leadership challenges and opportunities in each of the four VUCA categories of volatility, uncertainty, complexity, and ambiguity—and how they affect businesses, organizations, and societies as a whole.Table of Contents1. Holistic Leadership for Post-COVID-19 Organizations: Perspectives and Prospects.- 2. Leaders’ Resilience: What leaders can learn from the COVID-19 crisis.- 3. A Paean to the “Poet Laureate of Management”.- 4. The Compatibility of Christian Servant Leadership and Sustainable Leadership in a Post Covid-19 World.- 5. Quiet Ego Leadership after Covid-19: Releasing Compassion, Confidence and Creativity.- 6. Leadership for an unknowable tomorrow.- 7. Coevolutive Leadership for an After COVID-19 World.- 8. E-leadership 2.0: Meet Your AI Leader.- 9. The Role of Leaders in Enabling Organizational Resilience by Generating a Culture of Grit.- 10. Moral Leadership in a Post-COVID 19 World.- 11. COURAGE as a Roadmap Toward Sustainable Practices in a Post-COVID World.- 12. Towards Transformational Leadership Beyond the Covid-19 Pandemic.- 13. Transformational leadership and Job Crafting.- 14. Fostering Sustainable Change: Building on the Lessons from the COVID-19 Pandemic.- 15. Leading through VUCA times for a sustainable future of work: Expert views on the global automotive industry.- 16. Leading through Crisis: The Role of Mindfulness.- 17. Post-Pandemic Crisis Global Leadership and Our New Food Emergency.- 18. School Leadership and Information Literacy: Leading in Crisis and Beyond Covid-19.-19. Supporting leadership success in times of global disruption: Best practices for transformational executive coaching.- 20. Everything gonna be alright: antecedents to nurses’ change adaptability in the COVID-19 era.

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This book offers students a philosophical introduction to the ethical foundations of business management. It combines lessons from Kant with virtue ethics and also touches upon additional approaches such as utilitarianism. At the core of the book lies the concept of the nexus of imperfect managerial duty: building and reinforcing the virtuous managerial team, engaging in reasoned discourse among all stakeholders, and diligently pursuing business responsibilities, including the creative efforts necessary for modern organizations.Case illustrations of these applications are presented throughout the book, including chapter appendices. Ancillary videos, test and answer banks and sample syllabi are available online via the author’s website.

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Book SynopsisWe as humans are prone to a variety of wired-in cognitive mistakes in the way we interpret and react to risk-related information. This is highly consequential since the cognitive biases managers are exposed to in their day-to-day business erode the objectivity of their risk-related decisions, which ultimately hurts the financial well-being of their firms. This book seeks to develop risk literacy as a leadership skill. It helps managers develop the skills to improve managerial decision-making in regards to managing risk.The last decades have offered various insights into how human nature often gets in the way of rational decision-making. This book is a valuable resource for insurance executives, chief risk officers, company leaders, and graduate students of risk management and risk psychology. It is the first behavioral risk management guide for managers and other interested readers - using examples from economic theory, behavioral finance, and game theory, it studies the hidden forces that drive our decision-making processes under risk. Table of Contents1. Introduction.- 2. Risk and Risk Perception: Why we are not Rational in the Face of Risk.- 3. Expected Utility, Prospect Theory, and the Allais Paradox: Why Reference Points are Important.- 4. Confirmation Bias and Anchoring Effect: Why the First Piece of Information is Key in Negotiations.- 5. Framing and the Ostrich effect: Why our Decisions depend on how Information is presented.- 6. Emotions and Zero Risk Bias: Why we make bad Decisions and overspend on Risk Avoidance.- 7. Endowment Effect and Status-Quo Bias: Why we Stick with Bad Decisions.- 8. Overconfidence and Self-Blindness: Why we think we are better than we actually are.- 9. The Low-Probability Puzzle: Why we insure our Cellphone but Not our Home.- 10. Fairness, Diversity, Groupthink, and Peer Effects: Why Other People matter for our Risky Decisions.- 11. Hindsight Bias: Why We Think we are Good Predictors even though we are not.

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