Business strategy Books

3831 products


  • Strategic Thinking, Design and the Theory of

    Edward Elgar Publishing Ltd Strategic Thinking, Design and the Theory of

    Book SynopsisThis book offers insights into how the Theory of Change framework can be effectively employed in a wide range of social interventions. Presenting its potential to support strategy and strategic thinking, this book offers an entry point to understanding how Theory of Change can be applied beyond the typical domain of aid projects.Written by leading scholars and practitioners in the field, the book applies a range of case studies to explore how Theory of Change can be implemented in projects and programmes on different scales. Bringing together cases from different geographic, social, economic and cultural contexts, it demonstrates how Theory of Change can be adapted and help projects to replicate, and showcases the different ways in which practitioners can utilize it.Strategic Thinking, Design and the Theory of Change will be essential reading for both professionals already working with Theory of Change and academics interested in strategy, organization studies, innovation management, design research and project management. Graduate and undergraduate students will also find the book’s practical approach and intensive use of case studies of value. Trade Review‘Strategic Thinking, Design and the Theory of Change offers a novel and exciting contribution to nudge transformation towards a more sustainable, inclusive and equitable society. The book will be important reading when designing impactful and transformational social interventions. I warmly recommend the book introducing and concretizing topics such as designerly perspective, scales of action, participation and complexity in the context of the Theory of Change.’ -- Satu Miettinen, University of Lapland, FinlandTable of ContentsContents: 1 Introduction to Strategic Thinking, Design and the Theory of Change (Simeone, Drabble, Morelli and de Götzen) PART I FOUNDATIONS OF THEORY OF CHANGE 2 The conceptual and operational foundations of Theory of Change in relation to strategic thinking (Drabble, Allen, Morelli, de Götzen and Simeone) 3 Interactive strategy-making: dynamic adaptation with links to design thinking and Theory of Change (Andersen) 4 Theories of Change and results-based management for the sustainable development agenda (Hendrickson and Henrysson) 5 Theory of Change from formulation to evaluation: a critique on the operationalization of the logic model (Foglieni, De Salvo, Cagnin and Maffei) PART II DEVELOPMENT OF A THEORY OF CHANGE 6 Deriving benefits from Theory of Change for innovation programming in the public and private sector (Hayward, Bierman and Baxendale) 7 Developing a bespoke Theory of Change: drawing on complexity science to strengthen the application of the public value framework in the UK Department for Environment, Food and Rural Affairs (Defra) (Bagherli, Macmillan, Jones, Hejnowicz, Gilbert and Macleod) 8 The Theory of Change of a social activation and experimentation team (Zucker, Petkiewicz, Puskas and Boyle) PART III THE VISUAL DIMENSION OF THEORY OF CHANGE AS A STRATEGIC TOOL TOWARDS IMPACT 9 Visualizing strategy through Theory of Change: the DESIGNSCAPES case (Simeone, Morelli, Drabble and de Götzen) 10 Global challenges research fund: using Theory of Change as a strategic framework to guide research and innovation for development impact (Vogel and Barnett) PART IV COLLABORATIVE AND MULTIFACETED ASPECTS OF THEORY OF CHANGE 11 Change, as told, interpreted, implemented and strategized (Kaszynska and Thorpe) 12 Capturing the ‘additionality’ of temporary use in urban regeneration: a narrative and multi-level Theory of Change for participatory urban futures (Martelloni, De Somer and Wagemans) 13 Multiple Theories of Change for innovation governance (Barroca, Di Dio, Marsh and Schillaci) PART 5 USING THEORY OF CHANGE IN CONJUNCTION WITH OTHER METHODS AND FRAMEWORKS 14 Simplifying the Cat’s Cradle: Using Theory of Change with a Behaviour Change Model to Develop New Strategic Thinking for a UK Animal Welfare Charity (Terry and Stephens) 15 Does Our Theory Match Your Theory? Theories of Change and Causal Maps in Ghana (Powell, Copestake, Remnant, Larquemin and Avard) 16 Identifying Leverage Points for Systemic Change: A Strategic Approach Using PLR and Theory of Change (Lindenfalk, Resmini, Drabble and Simeone) 17 Some Theories of Change behind and within Transition Designing (Tonkinwise) 18 Portfolio Stencils: Action Genomes for Theories of Change (Gatti) 19 A Theory of Change for Industrial Transformation: The case of the TCBL project (Marsh, Cullen and Junge) Index

    £120.00

  • Management Perspectives on the Covid-19 Crisis:

    Edward Elgar Publishing Ltd Management Perspectives on the Covid-19 Crisis:

    Book SynopsisNew Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we draw attention to problems and challenges posed by the Covid-19 pandemic from a functional management and organisational perspective. In particular, contributors explore centralised and decentralised decision-making, the notion of economic growth, well-being on a national level and on a personal level, and business recovery and how NZ’s exporting and internationalisation strategies have been affected by Covid-19. The intricate complexity of globalised supply chains, the consequences of low levels of buffer in optimised outsourcing and offshoring agreements and the criticality of ‘non-critical’ labour for the seamless functioning and organisation of society are also examined. Finally, the contributors explore the NZ Covid-19 response’s geopolitical significance beyond the Pacifica/Oceania region. In so doing, they illuminate how the NZ experience can offer insights and learning for business and management in other countries.This book will be key reading for business and organisational scholars interested in international business, internationalization and the geo-political and business implications of the Covid-19 pandemic.Trade Review‘Management Perspectives on the Covid-19 Crisis: Lessons from New Zealand by Kenneth Husted and Rudolf R. Sinkovics is a timely and most important addition to the literature. At a time when the world is experiencing the most disastrous disruption in modern history, organizations, governments and communities are all struggling to come to grips with the repercussions of the global health pandemic, and responsible and impactful actions that can be taken. The experience of New Zealand in this context is like no other. As many countries failed to respond effectively to the disruption, best practice illustrations from New Zealand government and businesses have been most welcome. In this book where knowledgeable authors provide perspectives on responsible and impactful responses, the reader is treated to numerous insights along the lines of fresh conceptualizations, organizational activities, and management implications. Husted and Sinkovics have assembled an amazing inventory of case studies and illustrations all of which should prove productive and informative to all of us.’

    £26.95

  • Advances in Group Processes

    Emerald Publishing Limited Advances in Group Processes

    Book SynopsisAdvances in Group Processes publishes theoretical analyses, reviews, and theory based empirical chapters on group phenomena. The series adopts a broad conception of “group processes.” This includes work on groups ranging from the very small to the very large, and on classic and contemporary topics such as status, power, trust, justice, social influence, identity, decision-making, intergroup relations, and social networks. Previous contributors have included scholars from diverse fields including sociology, psychology, political science, economics, business, philosophy, computer science, mathematics, and organizational behavior. Volume 39 brings together papers related to a variety of topics in small groups and organizational research. The volume includes papers that address theoretical and empirical issues related to gendered group processes as well as to the role of networks and exchange in creating fairness perceptions, legitimacy, and reactions to identity non-verification. In addition, several papers advance research on social inequalities by offering theoretical and methodological contributions concerning status processes, discussion group methods, and the use of neuroimaging to study reactions to racism and systemic exclusion. Overall, the volume includes papers that reflect a wide range of theoretical approaches from leading scholars who work in the general area of group processes.Table of ContentsChapter 1. Gender Dynamics In Human-Ai Role-Taking; Jenny L. Davis, Daniel B. Shank, Tony P. Love, Courtney Stefanik, and Abigail Wilson Chapter 2. Role Congruity in the Offender-Victim Dyad: The Effect of Gendered Expectations on Crime Clearance; Tucker S. McGrimmon and Lisa M. Dilks Chapter 3. How Exchange Forms and Patterns Affect Predictions of Predictability, Fairness, and Group Identification; Scott V. Savage, Jacob Apkarian, and Hyomin Park Chapter 4. The Legitimacy of Power in Status-Differentiated Groups; Jeffrey W. Lucas, Kristin Kerns-D’Amore, Michael J. Lovaglia, Shane D. Soboroff, and Jasmón Bailey Chapter 5. Are The Benefits of Self-Complexity Conditional? Evidence for the Strengthening (And Weakening) Role of Multiplex Ties; Kelly L. Markowski Chapter 6. Comparing Models of Second-Order Expectations; Lisa Slattery Walker, Will Kalkhoff, and Murray Webster, Jr. Chapter 7. Learning from Mistakes: How to Stage a Discussion Group Study; Robert K. Shelly and Ann Converse Shelly Chapter 8. Individualistic Values Moderate Neural Responses to Social Exclusion Among African American Respondents: An Fmri Study; Rengin B. Firat

    £78.99

  • Fostering Sustainable Businesses in Emerging

    Emerald Publishing Limited Fostering Sustainable Businesses in Emerging

    Book SynopsisFostering Sustainable Businesses in Emerging Economies presents a series of case studies and exploratory studies, using quantitative analysis, scientific studies, and qualitative studies showing how innovation and technology enable emerging economies to achieve business sustainability and also achieve the Sustainable Development Goals (SDGs). Most of all, the authors answer the question: What are the most important lessons policymakers need to consider when promoting sustainable business development?Table of ContentsChapter 1. Technology-driven social innovation in the emerging market; BilkisuMaijamaa, M.U. Adehi, Babagana Modu,and Muhammad Idris Umar Chapter 2. Digitization and Integration of Sustainable Development Goals (SDGs) in Emerging Economies; Quazi Tafsirul Islam, Jashim Uddin Ahmed,and Afnan Ahmed Chapter 3. A dimensional mapping and comparative study of csrs and sdgs; Pooja Singh and Surabhi Yadav Chapter 4. Understanding the level of digitization in emerging economics: implications for sustainable development goals; Farzana Nahee and Sudipa Sarker Chapter 5. Green technology practices and local well-being. Inspiring insights from a Brazilian case study; Michaela Floris Chapter 6. Contributions of Machine Learning in Industry 5. O to Sustainable Development; Mohammad Shamsu Uddin, Mehadi Hassan Tanvir, Md. Yasir Arafat, and Jakia Sultana Jane Chapter 7. Industry 5.0 - Its Role Towards Human Society: Obstacles,Opportunities and Providing Human - Centered Solutions; Bhabajyoti Saikia Chapter 8. Addressing the complexity of the digital divide and the role of government in addressing it; Khawaja Sazzad Ali and Anisur R. Faroque Chapter 9. Blockchain technology for secure and intelligent industry; Vasim Ahmad, Lalit Goyal, Tilottama Singh, and Jugandar Kumar Chapter 10. Is new wine in a new bottle? re-engineering poverty architecture through the finnish model of education in india; Tushar Soubhari, Sudhanshu Shekhar Nanda, and Mohd Asif Shah Chapter 11. Leveraging Technology to Enhance Access to Healthcare and Manage Medical Waste:Practices from Emerging Countries; Zarjina Tarana Khalil and Samira Rahman Chapter 12. A study of stimulating sustainable women empowerment through fintech applications; Ajay Sidana, Richa Goel, and Mashiur Rehman Chapter 13. Role of Sustainable Development Goal and Digitization in Hospitality Industry: A Systematic Literature Review; Pratim Chatterjee and Rita Karmakar Chapter 14. Digital Payments transformation in India: trends , issues & opportunities; Anupkumar Dhore, Vijay D Joshi, Amir Hafizullah Khan,and Sukanta Kumar Bara Chapter 15. Integrations of new-age technologies with sdgs in theemerging economies; Vijay Gupta

    £80.75

  • AI Insights

    Emerald Publishing Limited AI Insights

    £71.25

  • £80.00

  • £80.75

  • Advances in Group Processes

    Emerald Publishing Limited Advances in Group Processes

    Book SynopsisFeaturing leading scholars who work in the general area of group processes, the volume includes papers that reflect a wide range of theoretical approaches and issues.

    £85.00

  • Emerald Publishing Limited Metaverse Dynamics

    £80.75

  • Leadership Theories Frameworks and Approaches in Practice

    £76.00

  • Creating the Organization of the Future: Building

    Emerald Publishing Limited Creating the Organization of the Future: Building

    Book SynopsisEastern philosophy and Western management ideals offer a powerful set of wisdom on how to build and grow businesses. This can have lasting impact on employees, customers, financial performance, and society. The father of modern management – Peter F. Drucker – focused on how organizations can contribute to a functioning society. Confucius focused on how to build a functioning society, largely from a family and individual perspective. Despite these differing starting points, their collective work provides a remarkably consistent set of principles that can provide practical guidance for executives who want to both “win in the present” and create their own future. The purpose of this book is to help leaders and decision-makers successfully navigate their organizations through the stormy seas of the present, into the future. In the first section of the book, the authors demonstrate how executives can make five direction-setting ‘big choices’ for their firms. These five big choices are: defining the purpose of an organization, building a mission statement, setting an organization’s vision, crafting organizational values, and shaping the firm’s culture. In the second section, the authors tie these five choices to the foundational thinking of Drucker and Confucius. Here the concepts, principles, and real-world practice of Eastern and Western leadership are shown here to combine to compelling effect.Table of ContentsChapter 1. Developing an Organization’s Mission Chapter 2. Developing an Organization’s Vision Chapter 3. Developing an Organization’s Purpose Chapter 4. Developing an Organization’s Values Chapter 5. Developing an Organization’s Culture Chapter 6. Getting Started on the Journey: Mission, Vision, and Purpose Chapter 7. Getting Started on the Journey: Culture and Values Chapter 8. Two Sources of Wisdom for Market Shapers, Peter Drucker and Confucianism Chapter 9. Drucker Management Philosophy and Ten Principles Chapter 10. Confucianism and Ten Principles

    £25.00

  • Delving Deep

    Emerald Publishing Limited Delving Deep

    Book SynopsisThis volume answers questions such as what do researchers want to know more about? What is innovative and emerging that will change research in the future? What techniques are often overlooked that could open the door to new research questions or provide a more robust test of familiar questions?

    £80.00

  • How to Sell Value – Demystified: A Practical

    Emerald Publishing Limited How to Sell Value – Demystified: A Practical

    Book SynopsisThe latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency. In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as: The power of a branded methodology that builds trust and confidence and sets client expectations correctly The tools that bring a branded method to life and give the team ways to reinforce it Examples of premium priced services that break the time-based pricing model How to set a value-based price The importance of client data in proving value and driving effective evaluation. This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.Table of ContentsIntroduction: The business case for selling value not time Chapter 1. The eight deadly sins of time-based pricing Chapter 2. The importance of identifying the value clients want Chapter 3. The importance of being ‘Marmite not Vanilla’ Chapter 4. Why it’s important to explain HOW value is delivered in a way that is unique to your agency Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it Chapter 6. How to create premium priced services that break the time to price equation Chapter 7. How to set a value-based price Chapter 8. The importance of access to client data that identifies and proves the value you deliver Chapter 9. How your team can get the user buyer to embrace a value-based approach Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach Chapter 11. How to move existing clients from time to value Chapter 12. The checklists needed to make the transformation to selling value a success

    £23.52

  • Rethinking Decision-Making Strategies and Tools:

    Emerald Publishing Limited Rethinking Decision-Making Strategies and Tools:

    Book SynopsisRethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also considers three dimensions: (1) Actual – Potential, (2) Positive – Negative and (3) Internal – External. Applications for this revised matrix are offered in a range of relevant case studies, along with examples from a wide range of industries and firms to illustrate the many dimensions of decision-making tools and theories. Readers will be able to compare, contrast and comprehend whether the ‘decision making strategies and tools’ from different lenses are delivered similarly, or otherwise, in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.Table of ContentsPart I. Introduction Chapter 1. Introduction to ‘Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities’; Maria Palazzo Part II Chapter 2. Decision-Making Strategies and Tools: State-of-the-Art and Advancement; Maria Palazzo Chapter 3. Barriers, Drivers and Application of Decision-Making Strategies and Tools; Maria Palazzo Chapter 4. The SWOT Analysis: An Evolving Decision-Making Model; Maria Palazzo Part III Chapter 5. The Appnie Model; Alessandra Micozzi Chapter 6. Limix and Bioerg Case Studies; Alessandra Micozzi Part IV. Conclusion Chapter 7. Towards a Conclusion: Do We Still Need Decision-Making Strategies and Tools?; Maria Palazzo

    £71.25

  • Advances in Group Processes

    Emerald Publishing Limited Advances in Group Processes

    Book SynopsisAdvances in Group Processes publishes theoretical analyses, reviews, and theory based empirical chapters on group phenomena. The series adopts a broad conception of 'group processes'. This includes work on groups ranging from the very small to the very large, and on classic and contemporary topics such as status, power, trust, justice, social influence, identity, decision-making, intergroup relations, and social networks. Previous contributors have included scholars from diverse fields including sociology, psychology, political science, economics, business, philosophy, computer science, mathematics, and organizational behavior. Volume 40 brings together papers that address theoretical and empirical issues in small groups and organizational research related to: The role of affect in shaping perceptions of the police and the predisposition to mass violence The shaping of prosocial behaviors (e.g., pro-environmental behaviors) by various social/societal factors, such as the shape and density of one’s personal networks Differences in social status, its role in producing and sustaining social inequality and the unintended consequences of initiatives such as interventions designed to lessen status-based inequalities and level the playing field within the workplace Reflecting a range of novel approaches from leading scholars in the field, this volume explores the relevance of group processes in analysing social status, iniquities and behaviors.Table of ContentsChapter 1. Interpreting Events Involving Police: Liberals, Conservatives, and Moderates In The Face of Ambiguity; Jessica L. Collett and Kayla D. R. Pierce Chapter 2. Through The Looking Glass: Self, Inauthenticity, and (Mass) Violence; Kimberly B. Rogers, Kaitlin M. Boyle, and Maria N. Scaptura Chapter 3. The Effect Of Cultural Trust in the Presence of Second Order Trust On Cooperation In A Behavioral Experiment; Joshua Doyle Chapter 4. It’s About Showing Good Faith, Not Avoiding Shows of Weakness: Reworking Leifer’s “Local Action” To Build A Robust Theory of Reciprocity; Simon Friis and Ezra W. Zuckerman Sivan Chapter 5. The Diffusion Of Binary Versus Continuous Behavior on Social Networks; Philipp T. Schneider, Vincent Buskens, and Arnout van de Rijt Chapter 6. Interactional Contexts of Workplace Inequality: Differential Emotional Responses to Men and Women In Authority Positions; Kate Hawks, Karen A. Hegtvedt, and Cathryn Johnson Chapter 7. Sentiments And Status: The Dyad? The Triad? Or Both?; Alison J. Bianchi, Yujia Lyu, and Inga Popovaite Chapter 8. Cohesion And Solidarity In Consistent and Inconsistent Status Structures; Cayce Jamil

    £85.00

  • Stress and WellBeing in Teams

    Emerald Publishing Limited Stress and WellBeing in Teams

    Book SynopsisStress and Well-Being in Teams is focused on stress and well-being in the context of teams, focused on how inputs of team processes, such as team compositions, leadership, and broader organizational contexts can serve as antecedents of team members' stress and well-being.This 22nd volume of the Research in Occupational Stress and Well Being series highlights the importance of team processes and outcomes on the stress and well-being of team members and leaders, and how their stress and well-being may have reciprocal effects on the critical team inputs, processes, and outcomes over time.Chapters in this volume cover a range of topics including: How team inputs such as member composition and task characteristics may influence the stress and well-being of members and leaders. How the internal and external contexts in which the teams operate may impact the stress and well-being of both team members and leaders. How team processes such

    £80.00

  • Leading within Digital Worlds: Strategic

    Emerald Publishing Limited Leading within Digital Worlds: Strategic

    Book SynopsisWith rapidly evolving emerging technologies, the business world is entering a phase of reform. Within times of change, transformative and disruptive environments as well as uncertain futures have created a difficult landscape for leaders within business.Exploring the landscape and providing valuable insight into the leadership among these challenging times, mean that business leaders can rely on Leading within Digital Worlds to provide them with a robust analysis of leadership practices and process to take them forward in the digital age.Pete Grindrod presents Leading within Digital Worlds in a way that will ensure this is an important text for business leaders in remaining at the forefront of the business world in these times of technological and digital evolution.The results of an in-depth study are presented in this title drawing on much of Pete’s expertise in leading in the digital world.Table of ContentsChapter 1. The Way We Live NowChapter 2. Traits of LeadershipChapter 3. Nuts and BoltsChapter 4.Things to Think AboutChapter 5. In the End

    £45.99

  • International Business Strategy in Complex

    Edward Elgar Publishing Ltd International Business Strategy in Complex

    Book SynopsisIn this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders. This updated edition includes: The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions A methodology for analysing the institutional context of foreign local markets. Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.Trade Review‘International Business Strategy in Complex Markets is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’ -- Tiia Vissak, Journal of East European Management StudiesTable of ContentsContents: PART I THE SOCIETAL PERSPECTIVE 1 A network institutional approach to international business strategy PART II THE EXTERNAL ENVIRONMENT 2 The Third wave of internationalization of firms 3 Assessing emerging markets PART III RESEARCH HISTORY 4 Historical overview of international business research PART IV INTERNATIONAL BUSINESS STRATEGY 5 International business strategy determined 6 The international business strategy model PART V THE NETWORK VIEW 7 The network view of international business strategy 8 International network strategy in industrial markets 9 International networking processes 10 Entry strategy of multinational exporters PART VI THE INSTITUTIONAL VIEW 11 The institutional view 12 Analyzing external institutional contexts 13 International matching strategy PART VII INS + IMS = IBS 14 International stakeholder strategic management 15 International business strategy towards government 16 Evaluation and change of international business strategy PART VIII Appendix The institutional view: Theoretical background Index

    £133.00

  • International Business Strategy in Complex

    Edward Elgar Publishing Ltd International Business Strategy in Complex

    Book SynopsisIn this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders. This updated edition includes: The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions A methodology for analysing the institutional context of foreign local markets. Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.Trade Review‘International Business Strategy in Complex Markets is a thorough study of how European multinationals located in mature markets have managed to enter complex emerging markets and how they have solved various problems.’ -- Tiia Vissak, Journal of East European Management StudiesTable of ContentsContents: PART I THE SOCIETAL PERSPECTIVE 1 A network institutional approach to international business strategy PART II THE EXTERNAL ENVIRONMENT 2 The Third wave of internationalization of firms 3 Assessing emerging markets PART III RESEARCH HISTORY 4 Historical overview of international business research PART IV INTERNATIONAL BUSINESS STRATEGY 5 International business strategy determined 6 The international business strategy model PART V THE NETWORK VIEW 7 The network view of international business strategy 8 International network strategy in industrial markets 9 International networking processes 10 Entry strategy of multinational exporters PART VI THE INSTITUTIONAL VIEW 11 The institutional view 12 Analyzing external institutional contexts 13 International matching strategy PART VII INS + IMS = IBS 14 International stakeholder strategic management 15 International business strategy towards government 16 Evaluation and change of international business strategy PART VIII Appendix The institutional view: Theoretical background Index

    £44.60

  • Rethinking Global Value Chains and Corporate

    Edward Elgar Publishing Ltd Rethinking Global Value Chains and Corporate

    20 in stock

    Book SynopsisThis innovative book sets out to rethink corporate social responsibility (CSR) in global value chains.Peter Lund-Thomsen considers how CSR is often framed and promoted by key actors in the Global North, the home of many large retailers and brands, in ways that overlook the unique challenges and broader circumstances faced by suppliers and countries in the Global South. He instead proposes that CSR must be understood as an evolving, context-dependent, and contested term that can best be viewed through multiple perspectives. Developing an integrated analytical model of buyer, supplier, and worker perspectives on CSR in global value chains, the book draws out future research and policy implications of this analysis in the areas of governance, human rights, the circular economy, and climate change.This book will be a critical resource for scholars and students with an interest in corporate social responsibility, critical management studies, management and sustainability, and responsible consumption and production. Practitioners and policy makers in business, government, international organizations, and NGOs will also benefit from the book’s re-evaluation of CSR in global value chains.Trade Review‘Given the growing complexity of contemporary supply chains and new disruptive forces such as the global Covid-19 pandemic and accelerating technological changes in the digital era, there is no simple ‘sweet spot’ where the interests of industry lead firms, top suppliers and workers converge. The Lund-Thomsen book on Rethinking Global Value Chains and Corporate Social Responsibility offers concrete suggestions for navigating this contested terrain where neither the “business case” for social upgrading nor CSR alone are enough. Highly recommended for policy makers, practitioners, and students alike.’ -- Gary Gereffi, Duke University, USTable of ContentsContents: Preface 1. Introduction: rethinking global value chains and corporate social responsibility 2. Buyer perspectives 3. Supplier-centered perspectives 4. Cluster-centered perspectives 5. Worker-centered perspectives 6. Conclusion: corporate social responsibility in global value chains towards 2030 References Index

    20 in stock

    £80.87

  • Advanced Introduction to the Experience Economy

    Edward Elgar Publishing Ltd Advanced Introduction to the Experience Economy

    Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.Trade Review‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.‘Table of ContentsContents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management and business models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index

    £89.00

  • Advanced Introduction to the Experience Economy

    Edward Elgar Publishing Ltd Advanced Introduction to the Experience Economy

    Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.Trade Review‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.‘Table of ContentsContents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management and business models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index

    £19.95

  • Artificial Intelligence for Sustainable Value

    Edward Elgar Publishing Ltd Artificial Intelligence for Sustainable Value

    Book SynopsisArtificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.Trade Review‘This book is current and to the point. It makes a cutting-edge contribution to the field and is an extremely valuable asset for practitioners, students, and researchers alike who are interested in identifying value generated by AI systems in management and discovering opportunities and challenges.’ -- Leon Wang, International Journal of Data Science‘The analyses put forward, while being characterized by scholarly rigor, are accessible to anyone interested in understanding how AI creates value for management practitioners, be they the practitioners themselves, students, or scholars. The editors boldly choose to promote a holistic view of value creation which does not solely focus on economic performance. The Covid-19 pandemic has made companies more digitally agile, and practitioners must be informed about AI to remain competitive now more than ever. Furthermore, the book does not bow to the general hype around AI but aims at providing a nuanced view of what AI systems are today, based on rigorous empirical investigation rather than speculation. The book is also the perfect springboard for scholars and Phd students who wish to conduct further research related to AI and management, which is a hot topic in academia as well.’ -- Nathan Sorin, Micro & Macro Marketing‘What Pagani and Champion have achieved with Artificial Intelligence for Sustainable Value Creation is a seminal pragmatic roadmap prioritizing people and the planet via systems level design. AI technologies empower the metrics of success that humans provide and this book shows why values-driven sustainability is the only path forward for businesses to achieve a purpose driven future for their organizations and the world.’ -- John C. Havens, author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines‘The editors and the authors are to be congratulated for this important book. They show that AI can play a key, ethical role in the creation of societal, environmental, and business value by helping businesses gain better information, optimise operations, improve products and services, and become more competitive and sustainable.’ -- Luciano Floridi, University of Oxford, UK‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone who wants to know about the future of business!’ -- Charles Hofacker, Florida State University, USTable of ContentsContents: Foreword by Luc Julia xiv Acknowledgements xvi Introduction to Artificial Intelligence for Sustainable Value Creation 1 Margherita Pagani and Renaud Champion PART I HUMAN-CENTRIC AI 1 Creating business value through human-centric AI 9 Margherita Pagani and Renaud Champion 2 Value-driven design of AI enabled experiences 32 Yihyun Lim PART II BUSINESS VALUE 3 Digital platform ecosystems: the coming context for AI 55 Omar El Sawy, Milan Miric and Margherita Pagani 4 Unlocking value from AI in financial services: strategic and organizational tradeoffs vs. media narratives 70 Gianvito Lanzolla, Simone Santoni and Christopher Tucci PART III ETHICAL AND SOCIETAL VALUE 5 The challenge of responsible AI 99 Christine Balagué 6 A model of fair and explainable artificial intelligence 122 Amy Wenxuan Ding 7 Ethical maintenance of artificial intelligence systems 151 Boris Düdder, Florian Möslein, Norman Stürtz, Magnus Westerlund and Roberto V. Zicari Afterword 172 Margherita Pagani and Renaud Champion Index

    £90.00

  • Handbook on Digital Business Ecosystems:

    Edward Elgar Publishing Ltd Handbook on Digital Business Ecosystems:

    Book SynopsisThis timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication.Chapters analyze the core areas of digital business ecosystems: strategies, platforms, entrepreneurship, business models, governance, data and technologies as well as sustainability and societal issues. The Handbook also explores a wealth of industry applications. It is the most comprehensive compendium on digital business ecosystems and a fascinating resource.Scholars, students and practitioners from all areas of business administration and management, economics, computer science, industrial engineering, and media and communication interested in digital transformation and digital business ecosystems will find this Handbook invaluable. It is also exemplary for practitioners in manufacturing and logistics, media industries, the health sector, and other service sectors who are seeking solutions to practical issues regarding digital business ecosystems.Trade Review‘The Handbook on Digital Business Ecosystems approaches the theory and practice from an interdisciplinary and system perspective. The Handbook presents a body of knowledge from international scholars and practitioners, sharing their research, experiences, and latest thinking related to Digital Business Ecosystem implementation. The authors capture the scope of the technological, business, economic, social, and political factors that influence the development of Digital Business Ecosystem and provides guidance researchers, practitioners, and those embarking on a career in advancing the diffusion of digital technologies in business systems.' -- Gerard H. Gaynor, 3M Director of Engineering (Retired), US‘The digital business ecosystem is a fundamentally new context for strategising, managing and organising, one that transcends traditional industry structures – and many established theories of management and organisation. This Handbook is an invaluable guide to this emerging landscape, not simply capturing developments but exploring their implications from a rich diversity of perspectives.’ -- Lucy Kueng, University of Oxford, UK‘Digital business ecosystems revolutionize the practice and theory of value creation in manufacturing, services and supply chains. This Handbook is a very timely and comprehensively designed source of an utmost importance. It comprises both conceptual and technological views. Being edited and written by the leading experts in the field, the Handbook is an invaluable source for both introductory and advanced reading.’ -- Dmitry Ivanov, Berlin School of Economics and Law, GermanyTable of ContentsContents: 1 Introduction to the Handbook on Digital Business Ecosystems: Strategies, Platforms, Technologies, Governance and Societal Challenges 1 Sabine Baumann PART I STRATEGIES AND PERSPECTIVES 2 Networks, platforms, and digital business ecosystems: mapping the development of a field 11 Sabine Baumann and Marcel Leerhoff 3 Strategies for bridging traditional and digital ecosystems 25 David R. King 4 Disentangling the importance of digital platforms and absorptive capacity in digital business ecosystems 40 Antonio Crupi, Nicola Del Sarto, Alberto Di Minin and Martin F. Kenney 5 Digital business ecosystems and dynamic capabilities 50 Päivi Maijanen 6 Dealing with strategic tensions in digital business ecosystems 63 Sabine Reisinger and Johannes M. Lehner 7 Organizations as ecosystems: the case of television production 80 Gillian Doyle PART II ENTREPRENEURSHIP 8 Navigating digital waters: entrepreneurial ambiguities and the triad of purpose in digital business modeling 94 Stephanie Birkner and Martina Weifenbach 9 The relevance of entrepreneurship ecosystems for start-up success: a venture capital perspective 109 Nina Schumacher 10 Value creation through start-up integration 126 Christian Horneber 11 Female entrepreneurs’ innovativeness in digital business ecosystems 143 Ngozichukwuka M. Eneh Ojo, Oluwasoye P. Mafimisebi, and Felix Arndt PART III VALUE CREATION AND BUSINESS MODELS 12 Design knowledge for digital business ecosystems: towards design principles for digital engagement platforms 161 Simon Michalke, Lisa Lohrenz, Dominik Siemon, Christoph Lattemann, and Susanne Robra-Bissantz 13 Digital platforms in the industrial sphere: value creation logics and platform types 177 Philipp Mosch and Robert Obermaier 14 Customer roles in digital business ecosystems: different forms of customer contribution in value creation 194 Karolina Bähr 15 Digital platforms and trading companies: the evolution of traditional business ecosystems into integrated digital business ecosystems 212 Reinhard Schütte and Tobias Wulfert 16 The digital consulting ecosystem business model 232 Volker Nissen PART IV GOVERNANCE AND MANAGEMENT 17 The role of location for non-focal firms in emerging digital business ecosystems: relevance of agglomeration factors in the German XR industry 250 Christian Zabel and Verena Telkmann 18 A digital business ecosystem maturity model for personal service firms 269 Ricardo Guerrero, Christoph Lattemann, Simon Michalke, and Dominik Siemon 19 Business ecosystems in digital journalism: cross-border collaborative investigations as a novel organizational form 292 Christopher Buschow and Maike Suhr 20 Improved decisions for digitalization projects in digital business ecosystems 307 Vinzenz Jeglinsky and Herwig Winkler 21 Meta-study of success-related factors of SaaS providers based on a cloud computing ecosystem perspective 327 Sebastian Floerecke and Franz Lehner PART V DATA AND TECHNOLOGIES 22 Data (r)evolution: the economics of algorithmic search and recommender services 349 Oliver Budzinski, Sophia Gaenssle, and Nadine Lindstädt-Dreusicke 23 Blockchain technology in the supply chain: learning from emerging ecosystems and industry consortia 367 Wafaa A.H. Ahmed and Bart L. MacCarthy 24 Blockchain-based supply chain architecture adapted to digital business ecosystems 387 Yu Cui and Prakash J. Singh 25 Blockchain ecosystems in the creative industries: big dreams for micro-payments 405 Ivana Kostovska 26 Artificial intelligence meets onto-epistemologies: distinctive sociomaterial perspectives for organizational research at the intersection of digital business ecosystems and robotics 424 W.G. Will Zhao and Yimin Yang PART VI SOCIETAL CHALLENGES AND SUSTAINABILITY 27 Having a platform to stand on: examining modern challenges faced by workers in platform-facilitated multi-sided markets 439 Traci M. Bricka and Amber N. Schroeder 28 Better data, better business, better lives: towards a symbiotic reporting framework for sustainable digital business ecosystems 457 Patrick Peter and Will Ritzrau 29 Conceptualizing smart-circular product-service ecosystems for the photovoltaic power industry 475 Verena Luisa Aufderheide, Laura Montag, and Marion Steven 30 The digital business ecosystem sustainability cube: an instrument enabling systematic collaboration decisions 492 Timo Klünder and Marion Steven 31 Big data analytics for developing sustainable capabilities of digital business ecosystems 510 Raissa Pershina PART VII INDUSTRY APPLICATIONS AND CASE STUDIES 32 Digital business ecosystems: a comparison of different industries 530 Franziska Götz, Christoph Buck, Michael Rosemann, and Reinhard Meckl 33 Doing digital news: a comparison of three business models from an ecosystems perspective 549 Cindy Price Schultz 34 Digital business ecosystems in the media: VR technology implementation models 564 Anna Jupowicz-Ginalska and Krzysztof Sokół 35 The digital innovation ecosystem of eSports: a structural perspective 582 Katharina Hölzle, Oliver Kullik, Robert Rose, and Matthias Teichert 36 Value co-creation in eSports from a service ecosystem perspective 596 Reinhard E. Kunz and Alexander Roth 37 Entrepreneurial responses to the coronavirus pandemic: digitization of the US restaurant business 614 Geoffrey M. Graybeal and Benjamin Lawrence 38 Driving automation: an evolving digital business ecosystem tale 629 Samina Husain and Ana Trigo 39 Case study of the customer acceptance of Personal Data Trust Bank in Japan: a questionnaire survey 646 Masaharu Tsujimoto and Soichiro Tanaka 40 Potentials of digital business ecosystems in the healthcare market 661 Franziska Götz, Caroline Reelitz, Christoph Buck, Torsten Eymann, and Reinhard Meckl 41 Digital twins in real estate: driving value throughout the building life cycle 679 Adrian Toschka 42 Developing big data analytics capability in a focal firm of a digital business ecosystem: the case of the Norwegian swine breeding industry 696 Victoria Konovalenko Slettli 43 Evolving internal digital business ecosystems for order fulfillment 713 Julia Feldt and Henning Kontny 44 Digital ecosystems in manufacturing: emerging models for Industry 4.0 726 Giovanna Culot Index

    £276.00

  • Marketing Countries, Places, and Place-associated

    Edward Elgar Publishing Ltd Marketing Countries, Places, and Place-associated

    Book SynopsisThis book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book’s interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.Trade Review‘This is a useful source book for those seeking an overview of different approaches to the challenges of place marketing and branding. It will appeal to researchers and graduate students looking for interesting questions to tackle.’ -- Greg Richards, Journal of Urban Affairs‘A new academic book is out, on the marketing of places, and this one is a refreshing read. Boasting contributions of many of the world’s leading place marketing thinkers, the book is essential in that it reflects current thinking on the topic, often with a (most welcome) critical eye.’ -- TPBO: The Place Brand Observer‘This volume clearly describes the research potential in place marketing/branding. Researchers and doctoral students with an interest in place marketing or branding, or any related topic in international or global marketing, will find many stimulating ideas and illustrative examples in this volume.’ -- C. Anthony Di Benedetto, Journal of International Consumer Marketing?‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field forward, and is also a pleasure to read. Highly recommended.’ -- Simon Anholt, Independent policy advisor, UK, and Founder, Anholt-Ipsos Nation Brands Index and City Brands Index‘Country and place branding has emerged as one of the hottest topics in international marketing. Leading scholars Nicolas Papadopoulos and Mark Cleveland put together a book that is the ultimate resource on the subject. The book combines relevance and academic rigor. A must read for policy makers, managers, and academics.’ -- Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, University of North Carolina, US‘For too long the fields of place marketing and branding on the one hand, and country of origin and country image on the other, have evolved in parallel, with minimal integration between these two highly related areas. This timely book provides an excellent, focused and insightful synthesis of these research silos.‘ -- Keith Dinnie, University of Dundee School of Business, UK‘Papadopoulos and Cleveland have composed a fascinating research volume. They connect scholarship from two distinct fields: the marketing of places and the marketing of products based on ‘‘country-of-origin‘‘. Each field has evolved independently of the other but, as the volume shows, each could also benefit greatly from the knowledge created in the other.‘ -- Alain Verbeke, Editor-in-Chief, Journal of International Business Studies and McCaig Research Chair in Management, University of Calgary, CanadaTable of ContentsContents: Introduction: the ‘country’ vs. ‘place’ and ‘marketing’ vs. ‘branding’ conundrum 1 Nicolas Papadopoulos and Mark Cleveland PART I ‘BIRDS OF A FEATHER, ALL OVER THE PLACE’: MY NEIGHBOURHOOD, MY TOWN, MY COUNTRY 1 Conceptions of place: from streets and neighbourhoods to towns, cities, nations, and beyond 9 Gary Warnaby and Dominic Medway 2 Place brands: why, who, what, when, where, and how? 26 Mihalis Kavaratzis and Magdalena Florek 3 Will the twain ever meet? ‘Place’ vs. ‘country’ in research and practice 40 Nicolas Papadopoulos and Mark Cleveland 4 Six propositions for place marketing: a critical discussion of the current state of our field 63 Sebastian Zenker PART II ‘A CASE OF MISTAKEN IDENTITY?’: RESIDENTS AND IDENTITY POLITICS IN PLACE AND SPACE 5 In search of a place brand identity model 77 Magdalena Florek 6 From participation to transformation: the multiple roles of residents in the place brand creation process 97 Alia El Banna and Ioana S. Stoica 7 Peoplescapes and placemaking in a multicultural world: residents’ identity, attachment, and belonging 114 Andrea Insch 8 The fabric of person–place–time: what metaphors from outer space can teach us in place branding 135 Mark Cleveland and Nicolas Papadopoulos PART III ‘A PLACE IS WORTH A THOUSAND WORDS’: A SMORGASBORD OF COUNTRY IMAGES AND EFFECTS 9 ‘New perspectives welcome’: a case for alternative approaches to country of origin effect research 158 Mikael Andéhn and Jean-Noël Patrick L’Espoir Decosta 10 The effects of stereotyping on place/country image perceptions 174 Peter Magnusson and Stanford A. Westjohn 11 Consumer dispositions and product connections to places: from parochialism to cosmopolitanism and beyond 192 Mark Cleveland, Nicolas Papadopoulos, and Boris Bartikowski 12 Country of origin cues in advertising: theoretical insights and practical implications 212 Fabian Bartsch and Katharina Petra Zeugner-Roth 13 Cross-border acquisitions and offshoring strategies: the effects on country/place image and reputation 228 Michela Matarazzo PART IV ‘HERE, THERE, AND EVERYWHERE’: ADVANCES, ADVERSITIES, APPLICATIONS, AND ASSOCIATIONS IN ‘COUNTRY’ AND ‘PLACE’ MARKETING 14 The role of advertising in place branding 247 Rick T. Wilson 15 Place branding as an instrument in strategic spatial planning: insights from urban regions in Western Europe and North America 265 Eduardo Oliveira and Anna M. Hersperger 16 Popular culture and place-associated products in country image 282 Candace L. White 17 Understanding ‘public diplomacy’, ‘nation branding’, and ‘soft power’ in showcasing places via sports mega-events 298 Nina Kramareva and Jonathan Grix 18 Place branding for sustainable development: the role of tourism in sustainable place branding strategies 319 Anette Therkelsen, Laura James, and Henrik Halkier 19 Place branding practice and scholarship: where we are and whither we may be going 337 Robert Govers Epilogue: ‘Between a rock and a hard PLACE’ 342 Mark Cleveland and Nicolas Papadopoulos Index 350

    £126.00

  • Innovation Orientation in Business Services:

    Edward Elgar Publishing Ltd Innovation Orientation in Business Services:

    Book SynopsisThis timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organisational culture, human resources, structure and process, marketing, and technology - it sets out a framework for achieving innovation through knowledge management. Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented paradigm can meet these challenges. Chapters provide a comprehensive analysis of service companies, illustrating a methodology by which these companies can gain a competitive advantage. Proposing theoretical insights for managing business services, this unique and state-of-the-art book will be of interest to international researchers of innovation and knowledge management, as it indicates potential paths for future research in these areas. Business managers and other practitioners will also benefit from this book’s practical guidance in the role of innovation orientation in managing a knowledge-based service company.Trade Review'Innovation is often deemed to be the purview of manufacturing firms, but this book highlights the ways service businesses evolve an innovation orientation. It further discusses how market leadership can be achieved through an innovation orientation. Both service business owners, as well as academicians, will find this book of benefit.' -- Judy Siguaw, East Carolina University, USTable of ContentsContents: Preface 1. The nature of business services 2. Orientation of business service enterprises: theoretical and terminological issues 3. Strategic dimension in innovation orientation 4. Dimension of organisational culture in innovation orientation 5. The human resources dimension in innovation orientation 6. Structural and process dimension in innovation orientation 7. Marketing dimension in innovation orientation 8. Technological dimension in the innovation orientation 9. Performance and innovation orientation measurement framework of business services research References Index

    £88.00

  • Corporate Governance and Globalization: Long

    Edward Elgar Publishing Ltd Corporate Governance and Globalization: Long

    Book SynopsisThis major book provides a new understanding of systems of corporate governance, notably in the USA, Japan and the EU. It discusses how governance influences corporate cultures and strategies, particularly in response to the effects of deepening integration in the world economy. These effects present challenges for governments, obliging them to focus increasingly on problems of the management of structural and foreign trade policies. Challenges in international financial markets also have to be confronted by policymakers as industries are funded more and more through cross-border investments, which reflect the responses of systems of corporate governance to globalization.The book links studies of corporate governance with surveys of efficiencies and failures in international financial markets, as well as examining aspects of corporate governance systems that have special significance for the management of economic policies as globalization continues. The contributors advocate increased international cooperation to promote more structural complementarities in the world economy.Trade Review'Researchers and students of globalisation are well advised to acquaint themselves with this book.' -- I. Hagg, International Business Review'. . . this book will advance the debate on corporate governance among academics, corporate decision-makers, consultants, experts in corporate law and finance and officials in financial institutions.' -- From the foreword by J. Colin Dodds, Saint Mary's University, CanadaTable of ContentsContents: Foreword by J. Colin Dodds Preface 1. Systemic Perspectives on Corporate Governance Systems 2. Corporate Governance and Corporate Performance 3. Capital Markets and Control of Enterprises in the Global Economy 4. Capital and Labour Market Congruence and Corporate Governance 5. Macromanagement Patterns and Corporate Governance 6. US Corporations in Globalization 7. Japanese Firms in Deepening Integration 8. Reforming Corporate Governance 9. The Changing Corporate Governance Paradigm 10. The State, Law and Corporate Governance 11. Managing Globalization Index

    £126.00

  • Learning and Knowledge Management in the Firm:

    Edward Elgar Publishing Ltd Learning and Knowledge Management in the Firm:

    Book SynopsisStrategic management literature has, until now, concentrated on the analysis of how large innovative firms maintain, rebuild, or renew strategic capabilities. This important book illustrates the complex transition process involved as firms accumulate knowledge and develop new types of knowledge management to build the primary strategic capabilities. The book addresses all areas of the process including how technological capability is initially achieved through to how the firm approaches the international technological frontier. Based on a detailed case-study of a multinational Mexican firm, this insightful book argues that there is no simple progression from the accumulation of technological capability to the management of knowledge as a strategic asset.The wealth of evidence, analysis and discussion will ensure this work will be of immense value and interest to scholars, researchers, business managers and development economists alike.Trade Review'. . . this is a substantive contribution to the literature on capability development, one which breaks new ground on a hitherto little understood aspect of the knowledge management literature: knowledge management issues related with transition stage. . . Few researchers have addressed the full complexity of the transition process of capability development, drawing on such an impressive set of data and over such an extended period of time. By doing so, the book provides a range of new insights into knowledge management issues related with the process of capability development, namely, those related to the organizational knowledge creation within a latecomer firm. It should be read and discussed.' -- Muriela Padua, Journal of Evolutionary EconomicsTable of ContentsContents: 1. Introduction Part I: Theoretical and Contextual Background 2. Building Technological Capabilities in Different Theoretical Traditions 3. The Role of Knowledge Management in Re-building Strategic Capabilities 4. Methodology 5. Overview of the Technology, the Industry and the Firm Part II: The Process of Building Up Technological Capabilities from the Earliest Days On 6. The Process of Building up the Minimum Essential Knowledge Base: 1909–70 7. Starting a Transition Process Towards Building up Strategic Capabilities, 1970–90 8. The Fragility of the Transition Process in the 1990s Part III: Knowledge Management Problems Underlying the Truncated Transition Process 9. Features of Knowledge Management Contributing to the Truncated Transition Process 10. Factors Influencing the Knowledge Management Features 11. Conclusions Bibliography Index

    £121.00

  • Economic Behavior and Distributional Choice:

    Edward Elgar Publishing Ltd Economic Behavior and Distributional Choice:

    Book SynopsisEconomic Behavior and Distributional Choice brings together, for the first time, Harold M. Hochman's key papers on income redistribution and policy in one accessible volume.The introduction describes the genesis and development of a new direction in thinking, and the papers that follow cover the evolutions of an idea: the alliance between distribution policy and distributional preference as developed through public choice theory.This fine collection illustrates Harold M. Hochman's major contributions to the discussion of the relationship between distributional preference, income transfer policy and economic justice, including the concept of Pareto Optimal Distribution. These contributions have significantly advanced our understanding of the ways in which economic analysis can inform income distribution policy. This pathbreaking selection of writings, including a set of innovative papers on fiscal design, urban policy and addictive behavior, will be of great interest to academics, students and researchers concerned with macroeconomics and economic behavior.Table of ContentsContents: Preface Introduction Part I: Pareto Optimal Redistribution A. The Central Argument B. Conceptual Articles C. Empirical Articles D. Economic Justice Part II: Public Policy A. Tax Policy B. Urban Economics and Urban Policy C. Addictive Behavior Index

    £111.00

  • Industrial Diversification and Innovation: An

    Edward Elgar Publishing Ltd Industrial Diversification and Innovation: An

    Book SynopsisThis innovative and clearly written book examines the process of diversification as a strategy to promote innovation and growth within firms and to foster structural change in industry. Through a comparative case study of the aerospace industry, using cases of diversification at Dassault (France), Saab (Sweden) and Daewoo (South Korea), the author examines interactions between the firm and the state, and critically evaluates the role of national and sectoral institutions during the diversification process. He then uses these findings to propose a new, original model for diversification.Key features include: an exploration of the ways in which the systems of innovation approach can be used to analyse strategies in firms new insights into the concept of 'institutions' an examination of the relationship between the behaviour of diversifying firms and institutionspath-breaking research on the South Korean aerospace industry. The combination of an up-to-date and thorough analysis of the general literature on diversification and its shortcomings, as well as three detailed case studies, will render this work invaluable to those interested in management studies and systems of innovation, and anyone working in the aircraft industry.Trade Review'The study provides exciting histories of three product innovation programs. What is more, covering three countries, three market segments, and three time periods, Texier has succeeded in telling a bigger story.' -- Koen Frenken, Journal of Evolutionary EconomicsTable of ContentsContents: 1. Introduction Part I: Theoretical Framework and Methods 2. Diversification in Systems of Innovation 3. A Case-Study Approach to Analyse Diversification in Firms Part II: Empirical Research 4. From Military Aircraft to Business Jets in France: The Case of the Dassault Mystère-Falcon 20 5. From Military to Regional Aircraft in Sweden: The Case of the Saab 340 6. The First Indigenous Korean Aircraft: The Case of the Daewoo KTX-1 ‘Woong-Bee’ Part III: Analysis and Conclusions 7. Why Did the Firms Diversify? 8. How Did the Firms Diversify? 9. Conclusions References Index

    £109.00

  • Business Strategy and National Culture: US and

    Edward Elgar Publishing Ltd Business Strategy and National Culture: US and

    Book SynopsisThis timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.Trade Review'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the age of the firm. Her case study of the European microcomputer industry encompasses major multinationals from the US, Japan, Taiwan and Korea, and includes both long-established firms and recent start-ups. It contains a wealth of fascinating detail which she elegantly synthesises to support her thesis.' -- Mark Casson, University of Reading, UK'This book is a major contribution to our understanding of international business strategy. It adopts a unique culturist view that has been long neglected by mainstream strategy theorists.' -- Geoffrey G. Jones, Harvard Business School, USTable of ContentsContents: Preface 1. The Strategy of Microcomputing 2. US and Asia Pacific Multinationals and European Microcomputers 3. Microcomputer Strategic Paradigm 4. Strategy and Values 5. Nations and Values 6. A Theory of Cultural Selectivity 7. US and Asia Pacific Multinationals Backward Linkage Strategy 8. Creativity in Software 9. Continuous Improvement and Manufacturing Process 10. People and Culture 11. Conclusion References Appendix Index

    £102.00

  • Strategy, Organization and the Changing Nature of

    Edward Elgar Publishing Ltd Strategy, Organization and the Changing Nature of

    Book SynopsisNew technologies, global markets and increased competitive pressures mean that companies are having to reinvent themselves, reappraise their competitive strategies and rethink the ways in which they organize business activities. This timely book illustrates how changes in strategy can translate into organizational changes within the firm itself and can influence the relationship between the firm and their employees and collaborators. The authors provide a broad theoretical and empirical assessment of these complex changes, their effect on the nature of employment, and the consequences for both employers and employees. They develop a framework that encompasses the interaction between the strategic reactions of businesses to a changing environment and the restrictions imposed by social institutions. A key theme of the book is that we are now living in an age of transition where concepts such as job security, which have played a crucial role in society, are no longer valid. Indeed, the importance of the research presented in the book is underlined by the social and political implications such changes will undoubtedly bring. Significantly, the authors view the subject matter from an interdisciplinary perspective applying tools from the fields of organizational behavior, sociology and psychology.Social economists, employment analysts, business managers, and scholars of strategic management and organizational studies will value this integrated assessment of the challenges and changes facing modern firms.Trade Review'. . . many of the contributions provide important insights into key questions surrounding the possible convergence of practices and the implications for this within and between firms. . . this volume is likely to be of considerable interest not only to students of HRM, but all concerned with the consequences of a global trend towards diminished security of tenure.' -- Geoffrey Wood, Industrial Relations'The book offers a full and wide-ranging analysis of the nature and extent of the organisational changes, and of the role played by employability in the new production contexts. Its strengths lie basically in its multidisciplinary approach, which enables the phenomenon of organisational change to be observed from different angles, and in its commitment to a balance between the pursuit of theory and its empirical underpinnings . . . In summary, this is a well-grounded and argued work, both theoretically and empirically, and will be of interest to anyone wishing to understand the complex nature of organisational change, and especially to those who, even though organisational change may not be their central object of study or concern, nonetheless seek to understand the rich and complex debate concerning processes of organisational transformation as a necessary starting point for the analysis of the broader process of transformation of a model of society.' -- Amparo Serrano Pascual, Transfer'I do not mean to propose any prescriptions for the problem of employment in our time. I leave that to the many fine specialists in the field who have contributed to this book. . . . I find this an excellent and thought-provoking volume that I hope will shed light on a theme of vital significance for people everywhere. For it is in work that people find happiness and fulfilment and meaning.' -- From the preface by Carlos Cavalle, University of Navarra, Barcelona, SpainTable of ContentsContents: Preface by Carlos Cavallé 1. Introduction: Strategy, Organization and the Changing Nature of Work 2. Employment Contracts, New Organizational Forms and Competitive Advantage for Continuous Innovation 3. Strategic Human Resource Management and the New Employment Relationships: A Research Review and Agenda 4. Employment Security, Employability and Sustainable Competitive Advantage 5. The New Deal with Employees and its Implications for Business Strategy 6. Business Strategy and Employment Systems in Spain: An Empirical Analysis 7. The Adoption of Innovative Forms of Organizing in Europe and Japan in the 1990s 8. Impacts on Employment of New Forms of Organizing: An Evaluation from a Knowledge Requirement Perspective 9. The New Employment Relationships: The Dilemmas of a Post-Downsized, Socially Excluded, and Low Trust Future Index

    £100.00

  • The Strategic Management of Innovation: A

    Edward Elgar Publishing Ltd The Strategic Management of Innovation: A

    Book SynopsisThis book deals with the complex social process of managing an innovative organization. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes. The fundamental concept of this theory is understanding innovation processes in the context of strategy. The author regards strategy as both an interpretation of environmental developments and an instrument for managing the innovation process. The book takes an evolutionary perspective and combines an 'out-in' approach (the market situation determines innovations) with an 'in-out' approach (internal organizational processes and entrepreneurship determine innovations). In both cases the implementation of strategy is closely studied and its role as a social process within the firm is emphasised. Significantly, the author combines economic and sociological factors and presents a series of models of the innovation process which are based on empirical studies. The book concludes with a model of macro-innovation factors.Presenting an original theory of innovation within a strategic paradigm, this book will be required reading for all students and academics of economics and business, as well as management consultants and those interested in industrial organization.Table of ContentsContents: Preface 1. Introduction Part I: Conceptual and Analytical Framework 2. The Basis of the Theory 3. Strategic Innovation as a Theory of Development 4. Economics-based Innovation Theories and the Strategic Innovation Theory Part II: The Elements 6. Market Orientation 7. External Driving Forces 8. The Decision to Innovate: Strategy as a Modifying Factor 9. The Scope for Innovation 10. The Organizational Structure: The Dual Organization Part III: The Innovation Process 11. General Model of the Innovation Process 12. The Initialization Phase 13. The Development Phase 14. The Implementation Phase 15. Innovation and Organization Learning Part IV: The Macro Level 16. Economic Development in Society: The Interaction Economy 17. A Model of the Innovation System Bibliography Index

    £95.00

  • Environmental Policy and Technological

    Edward Elgar Publishing Ltd Environmental Policy and Technological

    Book SynopsisFor over 30 years environmental policy has developed under the assumption that self-interest explains firms' environmental behaviour and that the problem of pollution can be rectified by technological fixes. This policy paradigm has been proved wrong: entrenched antagonism between firms and regulators, and greater environmental harm, have proved to be the dominant outcomes. This book re-focuses environmental policy analysis by demonstrating how behavioural models can be applied within the field to better understand the propensity of the firm to engage in pro-environmental, innovative activities.The book develops an essential tool for environmental policy analysis in the context of technical change. A rigorous theoretical and methodological framework is applied to identify sources of firms' willingness (or resistance) to engage in cleaner production and to evaluate under which conditions the firm's pro-environmental, innovative behaviour may be fostered. The author undertakes extensive research through a case study of the In-Bond industry in Mexico and assesses the significance and relationship of individual factors relating to a firm's innovative behaviour towards 'greener' production. The model developed helps to understand the planned behaviour of the firm in specific contexts, to shape and guide empirical inquiry, and to produce useful corporate and public policy recommendations.Environmental Policy and Technological Innovation comprehensively explores the factors which can influence a firm's behavioural approach towards developing clean technologies. Unlike many other studies on environmental policy, it addresses the origin of the problems and not just the symptoms. It will become an indispensable companion for local, national and international environmental regulators, environmental policymakers and analysts, and those interested in technological innovation and technology policy.Trade Review'. . . this book can be recommended for those who want to explore fresh ground concerning the theoretical and empirical analysis of environmental innovations. Not only does it illustrate the frutility of a behavioral foundation for economic analysis, but it also shows the possibilities of empirically examining these determinants of behavior.' -- Frank Beckenbach, Journal of Evolutionary Economics'Inducing firms to adopt radical solutions for cleaner production is a key challenge for environmental and innovation policy. Adopting a behavioural approach, this book demonstrates rigorously that environmental standards are not enough; it is absolutely essential to communicate environmental risk to managers and reinforce capabilities within firms. Dealing with the 'In-Bond' industry in the US-Mexico border zone, the conclusions here are relevant in any part of the world. I recommend this book to anyone with an interest in environmental policy for industry.' -- Jim Skea, Policy Studies Institute, London, UKTable of ContentsContents: Preface 1. Introduction: Resistance to Change 2. Background: Strategy Follows Structure 3. Structure: A Behavioural Model for Environmental and Technology Policy Analysis 4. Content: A Theoretical Exploration of the Behavioural Domains in the Search for Salient Beliefs 5. Research Method 6. Mapping the Drivers of the Firms’ Willingness to Innovate in Clean Technologies 7. Strategy Follows Structure: Environmental and Technology Policy Pathways 8. Conclusions Appendices: Validation of Theory Structure and its Contents References Index

    £114.00

  • Writing on the Wall: The Campaign for Commonsense

    John Wiley and Sons Ltd Writing on the Wall: The Campaign for Commonsense

    Book SynopsisThis is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.Trade Review"...this book pulls no punches. Thought provoking, insightful and downright funny in parts, its a must read for business people at any stage of their career..." (Gloucestershire Echo, 16 June 2002) ...waspish, funny, and often downright vicious, expose of everything from marketing to process re-engineering..." (Manager, July/August 2002) "…it just takes a clever book like this to present them so clearly…" (City To Cities, October/November 2002) "…Takes us on an insightful journey through a scary business world…" (Business Executive, 1 October 2003)Table of ContentsIntroduction 1 1 Arming the Peasants – A Very Risky Business Indeed 3 2 The Process 21 3 Customer Care … That Offer’s Finished! 47 4 The Global Market 95 5 Everyone Can Sell – Everyone Should Sell 117 6 The Power of Persuasion 147 7 Next 173 Index 197

    £15.29

  • An Intelligent Organization: Integrating

    John Wiley and Sons Ltd An Intelligent Organization: Integrating

    Book SynopsisWhen everyone in an organization is focused on results it is easy to lose sight of the bigger picture. This book uses the experience of Nokia to develop a frame-work for the organization of the future - one which is efficient, learning and healthy.Table of ContentsAbout the author Preface Acknowledgements ORGANIZATIONAL LEARNING Learning as a factor of competition and a mean of survival What is learning Levels of learning Learning skills of organization Learning and feedback Learning and change How to support learning by doing PERFORMANCE MANAGEMENT Continuous improvement of performance as an objective The viewpoint of organization, individual and environment Planning and development discussions Daily leadership and planning meetings Connections to other human resource management processes Summary and critical success factors COMPETENCE MANAGEMENT Continuous improvement of competence as an objective Strategic management Core competence as a framework Competence management in practice Individual competence Summary and key learnings KNOWLEDGE MANAGEMENT Continuous application of new knowledge as an objective What is knowledge management? Knowledge management in practise Intellectual capital and its measurement Summary and conclusions INTELLIGENT ORGANIZATION Can organization be intelligent? The features of intelligent organization Integrating performance, competence and knowledge management Human resources management in an intelligent organization Management in an intelligent organization On the way towards intelligent organization The ideal organization of the future Appendices Bibliography

    £17.00

  • Smart Things to Know About Growth

    John Wiley and Sons Ltd Smart Things to Know About Growth

    Book SynopsisSmart Things to Know about Growth is a sharp look at the latest thinking on making the most of the opportunities and avoiding the pitfalls associated with rapid growth. Grundy provides a comprehensive grounding in the principles that underlie sustainable growth, including setting growth objectives, learning how to adapt to changing circumstances, recognizing when growth is not a good idea and keeping your people with you.Table of ContentsWhat is Smart? Introduction. Managing Growth Drivers and Competitive Pressure. Diagnosis of Growth Issues. Cunning Options for Growth. Managing Organic Growth - With Success. Managing Acquisitive Growth - With Success. Implementing Growth Strategies. Valuing Growth Strategies. Growth Checklists. Conclusion. Index.

    £13.49

  • Blur: The speed of change in the connected

    John Wiley and Sons Ltd Blur: The speed of change in the connected

    Book SynopsisGet ready for a whole new world - a world of Blur in whichtraditional boundaries between product and service, capital andpeople, buyer and seller, and real and virtual no longer exist. Stan Davis and Christopher Meyer have a front row seat to thesechanges and in one of the most influential business books of recenttimes, they not only define the phenomenon but show businesseslarge and small how to thrive.

    £9.49

  • Architects of the Business Revolution: The

    John Wiley and Sons Ltd Architects of the Business Revolution: The

    Book SynopsisArchitects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identify the entrepreneurs, radicals and thinkers who have made the greatest contribution to this new world. From wunderkinds like Marc Andreessen and Sabheer Bhatia and rocket scientists like Tim Berners-Lee and Vinton Cerf to visionaries like Don Tapscott and Esther Dyson and business engineers like Scott McNealy and Jim Clark, these are the guys and girls you have to know about. Beyond the individuals themselves, Dearlove and Coomber take ideas into action and offer practical guidance drawn from these pioneers.Trade Review"...the style is generally witty, readable and up-to-date..." (Sunday Business Post, 4th February 2001) "The authors put ideas into action and offer practical guidance drawn from these pioneers." (Computer Weekly, 22nd March 2001) "An interesting read...." (Freelance Informer, 20th April 20 "The book is written in a refreshingly non-technical style, which is a welcome change from the many publications in this area ....." (Professional Manager, July 2001) "..very impressed with the actual format of this book....manages to be both interesting and informative....it succeeds in being a very neat and well presented book.." (M2 Communications, 22 February 2001)Table of ContentsHistory's perspective Wealth creation The first wave Clicks and bricks The future of e-commerce Architects of the business revolution Marc Andreessen - Netscape Loudcloud Tim Berners-Lee Jeff Bezos - Amazon.com Sabheer Bhatia - Hotmail & Arzoo Scott Blum - Buy.com Sergey Brin & Larry Page - Google.com Steve Case - America Online Vint Cerf John Chambers - Cisco Christos Cotsakos - E*trade Jim Clark Michael Dell - Dell Corp Matt Drudge - The Drudge Report Esther Dyson Richard Egan - EMC Larry Ellison - Oracle Shawn Fanning - Napster David Filo & Jerry Yang - Yahoo! Bill Gates -Microsoft George Gilder Rob Glaser - RealNetworks Seth Godin - Permission Marketing James Gosling - Sun Microsystems & Java Bill Gross - Idealab! Andy Grove - Intel Jeff Hawkins - Palm Computing & Handspring Steve Jobs - Apple Computer Guy Kawasaki - Garage.com Harry Knowles - Ain't It Cool News Martha Lane Fox & Brent Hoberman - Lastminute.com Scott McNealy - Sun Microsystems Nicholas Negroponte - MIT Media Lab Jorma Ollila - Nokia Pierre Omidyar - eBay Kevin O'Connor - DoubleClick Tony Perkins Chris Alden - Red Herring Tom Perkins - Kleiner Perkins Caulfield & Bryers Jon Postel Michael Robertson - MP3.com Arthur Rock Louis Rossetto - Wired Magazine John Seely Brown - Xerox PARC William Shockley - Farchild Semiconductors Masayoshi Son - Softbank Don Tapscott Linus Torvalds - Linux Jay Walker - Priceline.com Alan Webber - Fast Company David Wetherell - CMGI Bob Young - Red Hat

    £13.50

  • Irresistible Forces: The Business Legacy of

    John Wiley and Sons Ltd Irresistible Forces: The Business Legacy of

    Book SynopsisThis book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business. Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster. The rapid spread in Napster's popularity has made many businesses sit up and notice. And it wasn't just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e-business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer-to-peer technology will be profound in the years ahead.Trade Review"...the story is gripping reading, but Merriden's grasp of the wider implications is even more impressive..." (Cre@te Online, November 2001) "..a good job of telling an interesting tale while analysing the implications apparent today..." (Electronics Times, 12 November 2001) "..a gripping read and a fascinating account.." (M2 Communications, 6 December 2001) "...captivating account...a fine browse." (globebooks.com, 22 October 2001) "...detailed and enjoyable...Irresistible Forces is a soundtrack for the new world of the internet." (The Manager, January 2002)Table of ContentsPreface and Acknowledgements 1 The Birth of the Napster Phenomenon 2 The Growth of the Underground Internet 3 Big Boys Get Angry 4 The Battle Commences 5 The Voice of the People: The Fury of the Underground Internet 6 Bertelsmann (and The End of Napster As We Know It) 7 Children of Napster - Music and Video 8 Will Online Subscription Prosper 9 Napster, File Sharing, Peer to Peer - and the Impact on the Wider Business World 10 Newcomers and Old Stagers 11 Irresistible Forces and Immovable Objects 12 Conclusions

    £13.50

  • The Ultimate Strategy Library: The 50 Most

    John Wiley and Sons Ltd The Ultimate Strategy Library: The 50 Most

    Book Synopsis* A genuine time and money-saver-no need to invest in big textbooks * The Ultimateformula is highly successful * The author is regarded as a visionary business thinker-he's the founder of the Bristol Management Research Centre and editor of Future Filter,a business digest for the new economyTable of ContentsAcknowledgements. Introduction. A Brief History of Strategy. The Ultimate Strategy Library 50. 1 Igor Ansoff, Corporate Strategy (1965). 2 Robert Baldock, The Last Days of the Giants? (2000). 3 Shona Brown & Kathleen Eisenhardt, Competing on the Edge (1998). 4 Frances Cairncross, The Death of Distance (1997). 5 Manuel Castells, The Information Age: Economy, Society and Culture (1996, 1997, 1998). 6 Alfred Chandler, Strategy and Structure (1962). 7 James Collins & Jerry Porras, Built to Last (1994). 8 Stan Davis & Christopher Meyer, Blur (1998). 9 Larry Downes & Chunka Mui, Unleashing the Killer App (1998). 10 Peter Drucker, The Age of Discontinuity (1969). 11 Philip Evans & Thomas S Wurster, Blown to Bits (2000). 12 Charles Ferguson, High Stakes, No Prisoners (1999). 13 Sumantra Ghoshal & Christopher Bartlett, The Individualized Corporation (1998). 14 Arie de Geus, The Living Company (1997). 15 Michael Goold, Andrew Campbell & Marcus Alexander, Corporate-Level Strategy (1994). 16 Andrew Grove, Only the Paranoid Survive (1996). 17 Gary Hamel & C K Prahalad, Competing for the Future (1994). 18 Michael Hammer & James Champy, Reengineering the Corporation (1993). 19 Charles Handy, The Age of Unreason (1989). 20 Paul Hawken, Amory B Lovins & L Hunter Lovins, Natural Capitalism (1999). 21 Robert Kaplan & David Norton, The Balanced Scorecard (1996). 22 John Kay, Foundations of Corporate Success (1993). 23 Kevin Kelly, New Rules for the New Economy (1998). 24 Nicoló Machiavelli, The Prince (1513). 25 Regis McKenna, Real Time (1997). 26 Henry Mintzberg, The Rise and Fall of Strategic Planning (1994). 27 Mary Modahl, Now or Never (2000). 28 Geoffrey Moore, Crossing the Chasm (1991). 29 Kenichi Ohmae, The Mind of the Strategist (1982). 30 Richard Pascale & Anthony Athos, The Art of Japanese Management (1981). 31 Richard Pascale, Managing on the Edge (1990). 32 Tom Peters & Robert Waterman, In Search of Excellence (1982). 33 Tom Petzinger, The New Pioneers (1999). 34 B Joseph Pine II & James H Gilmore, The Experience Economy (1999). 35 Michael Porter, Competitive Strategy (1980). 36 Frederick Reichheld, The Loyalty Effect (1996). 37 Jonas Ridderstråle & Kjell Nordström, Funky Business (2000). 38 Peter Schwartz, The Art of the Long View (1991). 39 Peter Senge, The Fifth Discipline (1990). 40 Carl Shapiro & Hal R Varian, Information Rules (1998). 41 David Siegel, Futurize your Enterprise (1999). 42 Thomas Stewart, Intellectual Capital (1997). 43 Don Tapscott, Digital Capital (2000). 44 Noel Tichy, Managing Strategic Change (1983). 45 Alvin Toffl er, The Third Wave (1980). 46 Sun Tzu, The Art of War (500 BC). 47 Watts Wacker & Jim Taylor, with Howard Means, The 500 Year Delta (1997). 48 Michael J Wolf, The Entertainment Economy (1999). 49 Walt Wriston, The Twilight of Sovereignty (1992). 50 Shoshana Zuboff, In the Age of the Smart Machine (1988). Coda: The Future of Strategy. Annotated Bibliography Glossary of Strategy Terms About the Author Index

    £14.39

  • Global Strategy: Strategy 03.02

    John Wiley and Sons Ltd Global Strategy: Strategy 03.02

    Book SynopsisFast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.Table of ContentsIntroduction to ExpressExec v 03.02.01 Introduction 1 03.02.02 Definition of Terms 13 03.02.03 Evolution 27 03.02.04 The E-Dimension 43 03.02.05 The Global Dimension 55 03.02.06 The State of the Art 67 03.02.07 In Practice: Global Strategy Success Stories 85 03.02.08 Key Concepts and Thinkers 101 03.02.09 Resources 109 03.02.10 Ten Steps to Making Global Strategy Work 117 Frequently Asked Questions (FAQs) 133 Index 137

    £8.54

  • The Vision Thing: Strategy 03.04

    John Wiley and Sons Ltd The Vision Thing: Strategy 03.04

    Book SynopsisFast track route to mastering and managing corporate vision Covers the fundamentals of vision and mission, from developing commitment and energising people to communicating consistently and nurturing corporate responsibility Examples and lessons from some of the world's most inspiring visionaries, including Akio Morita, Walt Disney, Bill Gates and Jeff Bezos, and ideas from the smartest thinkers including Rosabeth Moss Kanter, Peter Senge, James Collins and Jerry Porras Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.Table of ContentsIntroduction to Express Exec Introduction Definition of terms Evolution The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making it all Work Frequently Asked Questions (FAQs) Acknowledgements About the Author Index

    £10.44

  • Leading Change: Leading 08.06

    John Wiley and Sons Ltd Leading Change: Leading 08.06

    Book SynopsisFast track route to leading change in a fast-moving business world Covers the key areas of change leadership, from collaborativeleadership to relationship management and from efficiency andefficacy to getting organizations ready for change Examples and lessons from some of the world's most successfulbusinesses, including Microsoft, Daewoo, Cisco, The Royal/DutchShell, Komatsu, and ideas from the smartest thinkers, includingAlan Hooper and John Kotter, Jeanie Daniel Duck, John Katzenbachand the RCL team, Daryl Conner, John Adair and Tom Peters Includes a glossary of key concepts and a comprehensiveresources guideTable of ContentsIntroduction to Express Exec Introduction to Leading Change Leading Change Today Evolution of Change Leadership The E-Dimension of Managing Change The Global Dimension The State of the Art in Leading Change Leading Change In Practice Key Concepts and Thinkers A Guide to Useful Resources Leading Change Making it Work Frequently Asked Questions (FAQs) Acknowledgements About the Author Index

    £9.50

  • John Wiley and Sons Ltd Stategies for Hypergrowth: Strategy 03.05

    Book SynopsisFast track route to mastering and managing rapid growth Covers the key drivers of hypergrowth, from focussing intensely on customers and constant innovation to ensuring resources are in place and making sure you stay on track Examples and lessons from benchmark companies, including Cisco, Nike, Samsung and Airbus Industrie, and ideas from the smartest thinkers including Patricia Anslinger, Thomas Copeland, David Korten, Michael Porter and Noel M. Tichy Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.Table of ContentsIntroduction to Express Exec Introduction to Hypergrowth Strategies What is Meant By Hypergrowth? The Evolution of Hypergrowth The E-Dimension The Global Dimension of Hypergrowth Hypergrowth Strategies: The State of the Art Hypergrowth Success Stories Key Concepts and Thinkers Resources for Hypergrowth Strategies Ten Steps to Hypergrowth Frequently Asked Questions (FAQs) Index

    £10.44

  • Complexity and Paradox: Strategy 03.06

    John Wiley and Sons Ltd Complexity and Paradox: Strategy 03.06

    Book SynopsisFast track route to mastering highly complex environments Covers the fundamentals of complexity, from encouragingiconoclastic behavior and setting up formal complexity training tousing scenarios and gathering intelligence Examples and lessons from some of the world's most sophisticatedbusinesses, including Microsoft, and ideas from the smartestthinkers including H. Igor Ansoff, Richard A D'Aveni and PeterSchwartz Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.Table of ContentsIntroduction to Express Exec Introduction to Complexity and Paradox Complexity Theory: Key Terms and Definitions The Evolution of Complexity and Chaos Thinking The E-Dimension: Complexity The Global Dimension The State of the Art In Practice: Case Studies Key Concepts and Thinkers Resources Ten Steps to Making Complexity Work Frequently Asked Questions (FAQs) Index

    £8.54

  • Competitive Intelligence: Strategy 03.09

    John Wiley and Sons Ltd Competitive Intelligence: Strategy 03.09

    Book SynopsisFast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.Table of ContentsIntroduction to Express Exec Introduction What is Competitive Intelligence? The Evolution of Intelligence The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index

    £10.44

  • Angel Capital: Enterprise 02.05

    John Wiley and Sons Ltd Angel Capital: Enterprise 02.05

    Book SynopsisFast track route to understanding the business of angel investing Covers the key areas of angel investing from understanding theinefficiencies of the marketplace and the evolution of the industryto developing a successful angel investing practice Examples and lessons from some of the world's most activeprivate equity marketplaces, including the United States, Europe,Asia, the Middle East, and Australia. Includes a glossary of key concepts and a comprehensiveresources guideTable of ContentsIntroduction to Express Exec Introduction Definition of Terms Evolution The E-Dimension of Private Market Finance The Global Dimension The State of the Art Case Studies Glossary Resources Ten Steps to Angel Investing Frequently Asked Questions (FAQs) Index

    £8.54

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