Business strategy Books

Book SynopsisChina's rise to become a leading global power challenges both Western policy makers and business leaders. Written from a Chinese perspective, this book addresses the following question: does the Chinese strategic mind have its own idiosyncrasies that differ considerably from the West?The expert author, Hong Liu, systematically explores the processes of the Chinese strategic mind by expounding and unraveling the particular characteristics: what they are, how they have evolved and what strategic implications they have. With detailed case studies to elucidate how the Chinese strategic mind has worked, this book successfully synthesises knowledge from distinct academic fields such as military studies, philosophy, psychology, history, sociology, linguistics and strategic management.Providing a framework for Western practitioners to consider Chinese ways of thinking, this book will be of interest to decision-makers in business and government. It will also be of use to academics in the fields of strategic management, international relations and politics looking for a new perspective in their research.Table of ContentsContents: Foreword: The Chinese Strategic Mind Introduction 1. The Knowledge Lacuna and Implications 2. Existing Knowledge of Strategic Thinking 3. Language and Thinking: The Root of Difference 4. Idiosyncrasies of the Chinese Strategic Mind 5. Chinese Stratagem Culture 6. The Chinese Strategic Mind at Work: The Case of Mao Zedong 7. The Chinese Strategic Mind at Work: Huawei Epilogue Index

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Book SynopsisIn an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain, complex and ambiguous) business environment. A new approach to strategic decision-making is required to motivate and mobilize stakeholders to achieve the business’s overarching goals, such as making a profit and delivering on people- and planet-related objectives. Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. This method uses visual maps to engage colleagues throughout the organization, ensuring that every stakeholder’s voice is considered by avoiding a top-down approach. It also enables business leaders to identify the strategic issues they face without distraction, so that a clear path is formed towards the best strategic plan. By mapping out the most effective strategy, organizations can anticipate and manage roadblocks to strategic change and make winning and well-executed operational choices.Trade ReviewBaaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice. -- Annotation ©2018 * (protoview.com) *Table of ContentsPreface: Why Read this Book?Chapter 1: Overcoming the Challenges of Strategy with the Mapping Method Chapter 2: Engaging Critical Stakeholders to Support the Strategy Process Chapter 3: Spotting the Real Strategic Issues and Developing Superior Insights Chapter 4: Developing Superior Strategic Options and Making Winning Choices Chapter 5: Making Your Strategy Work - Anticipating Execution Issues Chapter 6: Looking Ahead - Developing Strategies for Anticipating Your Future Chapter 7: Getting Started - Using the Mapping Method in Practice

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Book SynopsisIn today's world, decision makers struggle to make good long-term decisions. There is simply too much volatility, too much complexity, too much fake news, and too little time to make sense of all the information that is at our fingertips. We are drowning in data, surrounded by uncertainty and thus live in a world that lacks clarity. Moving away from the static thinking of many strategists, this book updates and upholds the importance of scenario design and thinking in the face of uncertainty. The authors investigate the journey of the art and science of scenario thinking, from its beginnings in the military to becoming a part of the mainstream strategy toolkit in the business world. Delving into the new frontiers of scenario thinking and planning, the book explores topics such as: Human intuition The analysis and reflection process Hybrid decision platforms Social media sensing Artificial Intelligence. Combining classical scenario thinking (the gentle art of perception) with the analytical power of big data and artificial intelligence, Real Time Strategy presents the decision making of the future which enables decision makers to develop dynamic strategies, monitor their validity, and react faster.Table of ContentsAn Initial Reflection Chapter 1. Three Cheers to Uncertainty Chapter 2. The Validity of Scenario Planning Chapter 3. The Traditional Scenario Planning Process Chapter 4. How the Scenario Process is Changing Chapter 5. Superpower for Strategists Chapter 6. Real-time Scenario Modelling Chapter 7. Conclusion

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Book SynopsisAlfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international perspective, the book illustrates how demography affects underlying conditions in nations, presenting the risks and opportunities for businesses as well as a set of concrete obligations they owe to the nations in which they operate.The book analyzes the key challenges that nations face based on whether they have principally old, young, or middle-aged populations, and how businesses can best respond to these challenges. Chapters particularly emphasize the impacts of immigration and technology, democratic governance, crime, corruption, and stability. Providing an in-depth examination of the relationships between youth bulges, youth busts and violence, the book grapples with the question of whether the world is likely to be a more peaceful place in the future, and the implications this could have for the global business environment.Demography and the Global Business Environment will be a valuable resource for scholars and students of international business and strategic management. It will also be highly beneficial for business leaders looking for guidance about how to evaluate the opportunities and risks of investing in various countries.Trade Review‘Marcus and Islam provide business leaders with some of the most important forecasts and market analysis one can find. Few tools are more important in analyzing the future of global markets than mapping demographic changes and their consequences. By showing how the world is divided into demographic “zones” – aging countries, middle countries, and very young countries – and laying out the political and economic dynamics for each type, they provide essential guidance into the future behavior of nations around the world.’ -- Jack A. Goldstone, George Mason University, USTable of ContentsContents: Preface 1. Introduction: the signals global demography sends 2. Addressing Malthus’ challenge: Bayer’s acquisition of Monsanto 3. Demography and management 4. The challenge of productivity in aging countries 5. Belligerence and corruption in middle-age countries 6. The struggle for stability in youthful nations 7. Doing business in violence-prone nations: youth bulges and busts 8. Conclusion: opportunity and fear of failure Index

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Book SynopsisThis impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms.The expert contributors from all over the world and the editors explore the origin and evolution of internationalizing SMEs, the changing history and the future outlook of this sector. They study the effects of different cultures on the origin and growth of entrepreneurship and SMEs. The Handbook also outlines the various types of Born Globals that emerge from different parts of the world.This book will prove essential reading for researchers and students of international business, entrepreneurship and SMEs. Founders of internationalizing SMEs will also learn about novel management practices, while educational institutions and governments will find invaluable insights on how to foster and support SMEs in their internationalization efforts.Contributors: P. Belyó, F. Celikel Esser, N.F. Crespo, K. Efrat, M. Fontes, S. Freeman, M. Gabrielsson, P. Gabrielsson, V.V. Geldres, G. Gripsrud, B. Hagen, A. Hunneman, S.H. Jang, M.V. Jones, S. Julkunen, J.S. Kim, S. Kimiagari, O. Kuivalainen, M. Lazaris, L.C. Leonidou, N. Li, I. Mandl, I. Martins, I. Molnár, B. Montreuil, N.E.M. Ngasri, A.Z. Nowak, J. Ohn, K. Puumalainen, M. Raatikainen, A. Rialp-Criado, S. Saarenketo, S. Samiee, R. Shneor, V.C. Simões, C.A. Solberg, M.C. Stoian, L. Torkkeli, Y. Vaillant, A. ZucchellaTrade Review'This book lets you view and understand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. The new vistas offered by this book are substantial.' --From the foreword by Michael Czinkota, Georgetown University, USTable of ContentsContents: PART I INTERNATIONAL ENTREPRENEURIAL STRATEGY AND BEHAVIOUR 1. Overview V.H.Manek Kirpalani and Pervez N. Ghauri 2. Reactive and Proactive International Entrepreneurial Behavior: Causation and Effectuation Miria Lazaris, Nurul Efifi Mohamad Ngasri and Susan Freeman 3. The Influence of Market Intelligence and Marketing Mix Adaptation Efforts on the Performance of Israeli Born Globals Rotem Shneor and Kalanit Efrat 4. International Entrepreneurial Networking Strategies: Breaking out as a Global Player Saara Julkunen, Mika Gabrielsson and Markus Raatikainen 5. Market Strategy of International New Ventures Originating from a Small and Open Economy Salman Kimiagari, Peter Gabrielsson, Mika Gabrielsson and Benoit Montreuil 6. Where and When? A Longitudinal Study of Export Behavior of New Ventures Geir Gripsrud, Auke Hunneman and Carl Arthur Solberg 7. Simultaneous Effects Between Innovativeness and Export Behavior in Small Firms: Evidence From Spain Izaias Martinsa, Alex Rialp-Criado and Yancy Vaillant 8. Managerial Attitude as Antecedent for Network Development for SME Internationalization M. Cristina Stoian and Pervez N. Ghauri 9. A Process View of New Ventures Internationalization: Exploring the ‘Black Box’ Nuno Fernandes Crespo, Vítor Corado Simões and Margarida Fontes 10. How to Enhance Competitiveness of Polish Economy? SMEs as Innovativeness Stimulator Alojzy Z. Nowak PART II INTERNATIONALIZATION OF SMEs AND SELECTED STATE SUPPORT 11. Internationalisation of European SMEs Irene Mandl and Funda Celikel-Esser 12. Using National Export Promotion Programs to Assist Smaller Firms’ International Entrepreneurial Initiatives Leonidas C. Leonidou, Saeed Samiee and Valeska V. Geldres 13. The Role of Government in Encouraging Entrepreneurship in Emerging Economies: The Case of Korean Ventures Seung Hoon Jang, Jung Seek Kim and Jonathan Ohn 14. International Entrepreneurship Among Finnish SMEs Olli Kuivalainen, Sami Saarenketo, Lasse Torkkeli and Kaisu Puumalainen 15. The Internationalization of SMEs in Italy Antonella Zuchella and Birgit Hagen 16. Internationalisation of SMEs in Scotland Nicolas Li and Marian V. Jones 17. Improving SME Performance Globally: The Hungarian Case István Molnár and Pál Belyó 18. Conclusions and Future Research V.H. Manek Kirpalani and Pervez N. Ghauri Index

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Book SynopsisThis textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards?Taking a critical, multi-level approach to international business, this textbook: Explores the strategic choices available to managers of MNEs and their consequences in an interactive way, providing an original, and engaging approach to the subject for students seeking to understand the issues faced by managers of MNEs Gives state-of-the-art theoretical overviews of topics related to global strategy and management, making this textbook a useful reference for academics as well as students Offers thirteen original, rich, case studies to illustrate each chapter's theory, highlighting the key challenges and dilemmas faced by managers of MNEs Provides clear exposition and critique of current literature to provide students with a firm theoretical understanding of the subject. This textbook provides a fresh and important contribution to the management of MNEs and will be invaluable for both students at masters level and their lecturers. It will also appeal to practitioners facing the daily challenges of managing MNEs.Trade ReviewGlobal Strategy and Management: Theory and Practice is articulate and highly readable, covering all the main topics in the field with a synthesis of current thinking and with numerous illustrative cases. As such it is a comprehensive, focused and immediately useful textbook in the course of International Management and Global Strategy.' --Torben Pedersen, Bocconi University, Italy'This is the second edition of this excellent and well-written book and if anything it has improved. The familiar topics from the first edition are still there, though reorganised into a more logical frame, and new sections and topics not only update the research base but have added a more critical element into the analysis. The new and once again extensive case studies add a valuable element linking the analysis to real-life issues. Both students and teachers will learn much from this book' --Chris Brewster, Henley Business School, UKTable of ContentsContents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index

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Book SynopsisThis textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?How can managers create social capital across the MNE in the face of such differences? How can managers ensure knowledge transfer across the MNE? How can human resources be managed in a world of differing standards?Taking a critical, multi-level approach to international business, this textbook: Explores the strategic choices available to managers of MNEs and their consequences in an interactive way, providing an original, and engaging approach to the subject for students seeking to understand the issues faced by managers of MNEs Gives state-of-the-art theoretical overviews of topics related to global strategy and management, making this textbook a useful reference for academics as well as students Offers thirteen original, rich, case studies to illustrate each chapter's theory, highlighting the key challenges and dilemmas faced by managers of MNEs Provides clear exposition and critique of current literature to provide students with a firm theoretical understanding of the subject. This textbook provides a fresh and important contribution to the management of MNEs and will be invaluable for both students at masters level and their lecturers. It will also appeal to practitioners facing the daily challenges of managing MNEs.Trade ReviewGlobal Strategy and Management: Theory and Practice is articulate and highly readable, covering all the main topics in the field with a synthesis of current thinking and with numerous illustrative cases. As such it is a comprehensive, focused and immediately useful textbook in the course of International Management and Global Strategy.' --Torben Pedersen, Bocconi University, Italy'This is the second edition of this excellent and well-written book and if anything it has improved. The familiar topics from the first edition are still there, though reorganised into a more logical frame, and new sections and topics not only update the research base but have added a more critical element into the analysis. The new and once again extensive case studies add a valuable element linking the analysis to real-life issues. Both students and teachers will learn much from this book' --Chris Brewster, Henley Business School, UKTable of ContentsContents: Introduction 1. Setting the scene: The multinational enterprise 2. Why and how firms internationalize 3. International strategy and competitive advantage 4. Strategic decisions: Operating modes 5. Managing external stakeholders 6. Corporate social responsibility 7. National culture 8. Institutional context 9. Social Capital building and knowledge transfer 10. Cross-national transfer of HRM 11. International career development as global strategy Index

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Book SynopsisStrategic human capital resources are a relatively new construct with a scholarly literature that is still evolving. Work in this area requires the integration of multiple theoretical perspectives and empirical approaches, but that integration rarely occurs. Within these pages, the editors have combined the voices of leading scholars from a wide range of disciplinary backgrounds to provide a comprehensive introduction to the current state of the field. The Handbook of Research on Strategic Human Capital Resources brings together fifty prominent strategy, organizational behavior, human resource management, and organizational theory researchers who share a scholarly interest in human capital resources (HCRs). These authors draw on their diverse expertise and backgrounds to explore two broad domains of questions: how do we conceptualize HCRs and how do we actuate HCRs in organizations? These two domains each comprise four topics, and each topic is examined through 'micro' and 'macro' perspectives. In this way, the authors in each topic area shine a light on commonalities and differences in their scholarly perspectives surrounding HCR theory and practice. The result is a foundational and definitive volume for understanding the current state and future directions of research on HCRs, making it invaluable for scholars interested in learning more about HCRs, doctoral students across a variety of fields, and practitioners. Contributors include: R. Agarwal, B. Amber, J.B. Barney, F.S. Bentley, Y.S. Bermiss, M. Bidwell, F. Bridoux, R.A. Brymer, B. Campbell, A. Camuffo, A.A. Canella Jr., C. Chadwick, G. Chen, R. Coff, S.A. Conroy, A. Crocker, S. Darnell, F. De Stefano, J.E. Delery, R. Eckardt, S.M. Essman, B. Gerhart, J.P. Hausknecht, M.A. Hitt, K. Jiang, R.R. Kehoe, S.W.J. Kozlowski, D. Kryscynski, I. Larkin, D.P. Lepak, D. Lewin, A. Mackey, T.P. Moliterno, S. Morris, A.J. Nyberg, T. Obloj, R.E. Ployhart, C.O.L.H. Porter, G. Reilly, C.I. Rider, D. Roumpi, S. Snell, J.W. Stoelhorst, V.A. Sy, D. Tan, D.J. Teece, E. Wang, I. Weller, M. Wiersema, P.M. Wright, T. ZengerTable of ContentsContents: INTRODUCTION Strategic human capital resources: a brief history, construct definition, and introduction to the Handbook of Research on Strategic Human Capital Resources 2 Thomas P. Moliterno and Anthony J. Nyberg CONCEPTUALIZING HCRS PART I VALUE CREATION AND VALUE CAPTURE: RENTS Starting Point Chapters 1 Setting base pay rates: integrating compensation practice with human capital value creation and value capture 15 Samantha A. Conroy 2 Rents from human capital complementarities: a relational view of value creation and value capture 34 Flore Bridoux and J. W. Stoelhorst Commentary Chapters 3 Commentary on “Setting base pay rates: integrating compensation practice with human capital value creation and value capture” 59 Russell Coff and Clint Chadwick 4 Commentary on “Rents from human capital complementarities: a relational view of value creation and value capture” 68 Clint Chadwick and Russell Coff PART II MULTILEVEL APPROACHES: EMERGENCE Starting Point Chapter 5 Human capital resource emergence: theoretical and methodological clarifications and a path forward 77 Rory Eckardt and Kaifeng Jiang Commentary Chapters 6 Human capital resource emergence: reflections, insights, and recommendations 113 Steve W. J. Kozlowski 7 Human capital resource emergence: a commentary 130 Albert A. Cannella, Jr and Valerie A. Sy PART III ISOLATING MECHANISMS: FIRM-SPECIFICITY Starting Point Chapters 8 Specific human capital: a matching perspective 144 Ingo Weller 9 What are we isolating? Why human capital-based competitive advantage may not be so much about human capital 157 Ben Campbell and David Kryscynski Commentary Chapters 10 Retaining valued human capital: a commentary on the role of firm-specificity as a mobility constraint 169 John E. Delery and Dorothea Roumpi 11 Human resource management strategy and practice: from individual motivation to dynamic capabilities 183 David Lewin and David J. Teece PART IV COMPLEMENTARITIES: HUMAN AND SOCIAL CAPITAL Starting Point Chapters 12 How employees can better solve customer problems: a use value approach to human and social capital 199 Shad Morris and Scott Snell 13 Social capital and human capital co-emergence: a socialized view of emergent human capital resources 215 Alia Crocker Commentary Chapters 14 The missing construct in strategic human capital research: humans 236 Patrick M. Wright and Spenser M. Essman 15 Agonistic relations, social capital, and (dis)complementarity in the emergence of human capital resources 245 Rhett A. Brymer and Michael A. Hitt ACTUATING HCRS PART V BUILDING SHCRS: HIRING AND ACQUIRING Starting Point Chapters 16 Building human capital resources: hiring and acquiring 259 Rebecca R. Kehoe and F. Scott Bentley 17 Getting access to strategic human capital resources: a multiple strategic factor market approach 281 Arnaldo Camuffo and Federica De Stefano Commentary Chapter 18 Towards a human-capital resource-based theory of the firm 307 Alison Mackey and Jay B. Barney PART VI MOBILIZING STRATEGIC HUMAN CAPITAL RESOURCES: TEAMS Starting Point Chapters 19 Team motivation and goal (mis)alignment: the missing link in human capital resources research 315 Christopher O. L. H. Porter, Brittney Amber, and Ernie Wang 20 Mobilizing human capital to manage negative events 338 Y. Sekou Bermiss and Samantha Darnell Commentary Chapters 21 The vital role of teams in the mobilization of strategic human capital resources 354 Robert E. Ployhart and Gilad Chen 22 Organizational crisis: the need for transformative boards and top management teams 370 Margarethe Wiersema PART VII COMPENSATING STRATEGIC HUMAN CAPITAL RESOURCES: INCENTIVES Starting Point Chapters 23 A pay system model for turning human capital resources into action 384 Anthony J. Nyberg and Greg Reilly 24 Strategic compensation: a critique and research agenda 403 Ian Larkin Commentary Chapters 25 Commentary on Larkin and Nyberg and Reilly 425 Barry Gerhart 26 (Unavoidable) dynamics in incentive design 434 Tomasz Obloj and Todd Zenger PART VIII KEEPING STRATEGIC HUMAN CAPITAL RESOURCES: MOBILITY Starting Point Chapters 27 Keeping strategic human capital resources: mobility 447 John P. Hausknecht 28 Retention is not a strategic imperative: on the pros and cons of employee turnover 458 Christopher I. Rider and David Tan Commentary Chapters 29 A commentary on “Keeping strategic human capital resources: mobility” 472 Matthew Bidwell 30 Human enterprise 482 Rajshree Agarwal CONCLUSION 31 Human capital resources: a convergence of questions but divergence of answers 502 Anthony J. Nyberg, Robert E. Ployhart, and Thomas P. Moliterno Index 513

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Book SynopsisDigital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The Handbook contributes to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance ideas and principles intended to set the agenda for future research on digital innovation in ways that inform not only firm-level strategies and practices but policy decisions and science-focused investments as well. The first of its kind, this Handbook provides scope and depth for scholars interested in information systems and digital technologies, innovation and entrepreneurship, strategy, and digital platforms and ecosystems. In addition, it is informative and enlightening to scholars and practitioners interested in the impact of digital technologies on organizations and the broader society. Contributors include: A. Aaltonen, C. Alaimo, E. Autio, N. Berente, C. Bubel, P.N. Courant, J. Cutcher-Gershenfeld, E.L. Echeverri-Carroll, A. Gawer, T.L. Griffith, V. Grover, J. Grudin, O. Henfridsson, S.L. Jarvenpaa, J. Kallinikos, M.J. Kim, J.L. King, R.J. Kulathinal, S. Kumar, K.A. Loparo, K. Lyytinen, A. Majchrzak, A. Malhotra, M.L. Markus, S. Nambisan, W. Nan, J.V. Nickerson, A. Pedraza-Avella, L.W. Rogowski, S. Seidel, L.D.W. Thomas, C. Velu, Y. Yoo, X. ZhangTrade Review'The revolution in digital technologies has fueled unprecedented levels and forms of innovation spanning individuals, firms, industries, and disciplines. Satish Nambisan, Kalle Lyytinen and Youngjin Yoo call for the first transdisciplinary approach to understanding this phenomenon. This collection of cumulative knowledge and the rare opportunity for novel connections stemming from this are vitally important in order to move forward scholarly and practitioner perspectives on digital innovation.' --Mike Fisher, Chief Technology Officer at Etsy, USTable of ContentsContents: Section 1: Introduction Chapter 1: Digital Innovation: Towards a Transdisciplinary Perspective (Nambisan, Lyytinen, Yoo) Section 2: Foundations of Digital Innovation Introduction to Section 2 (Joel Cutcher-Gershenfeld) Chapter 2: The New Wave of Digital Innovation: The Need for a Theory of Sociotechnical Self-Orchestration (Majchrzak & Griffith) Chapter 3: Digital Innovation and Entrepreneurship in and around Institutional Voids: The Case of Fundación Cardiovascular (FCV) in Colombia (Jarvenpaa, Echeverri-Carroll, Pedraza) Chapter 4: Theorizing the Connections between Digital Innovations and Societal Transformation: Learning from the Case of M-Pesa in Kenya (Markus & Nan) Chapter 5: Agile Development as the Root Metaphor for Strategy in Digital Innovation (Berente) Section 3: Digital Platforms, Ecosystems and Entrepreneurship Introduction to Section 3 (Annabelle Gawer) Chapter 6: Value co-creation in ecosystems: Insights and research promise from three disciplinary perspectives (Autio & Thomas) Chapter 7: Remixing Systems: Collective design through modification (Nickerson) Chapter 8: Scaling Digital Enterprises (Henfridsson) Section 4: Digital Innovation, Business Models and Value Creation Introduction to Section 4 (Varun Grover) Chapter 9: Data and Value (Alaimo, Kallinikos, Aaltonen) Chapter 10: Business Model Cohesiveness Scorecard: Implications of Digitization for Business Model Innovation (Velu) Chapter 11: Automate, Informate, and Generate: Affordance Primitives of Smart Devices and the Internet of Things (Seidel & Berente) Section 5: Digital Innovation and Future of Work Introduction to Section 5 (Paul Courant) Chapter 12: Prolegomena on Digital Innovation and Jobs (King & Grudin) Chapter 13: Making the One-Sided Gig Economy Really Two-Sided: Implications for Future of Work (Malhotra) Section 6: Digital Innovation and Application Domains Introduction to Section 6 (Ken Loparo) Chapter 14: The bits and bytes of biology: Digitalization fuels an emerging generative platform for biological innovation (Kulathinal, Yoo, Kumar) Chapter 15: Innovations in Micro-robotics and their Implications in a Digital World (Rogowski, Bubel, Zhang, Kim) Section 7: Conclusion Chapter 16: A Transdisciplinary Research Agenda for Digital Innovation: Key Themes and Directions for Future Research (Lyytinen, Nambisan, Yoo) Index

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Book SynopsisIn business, does it pay to be good? Drawing from two decades of published conceptual and empirical scholarship, this book outlines the mechanisms of the business case for corporate social responsibility and demonstrates the conditions that cause good corporate acts to succeed, or fail, in turning a profit. Central to the explanation is the role of stakeholders, who are portrayed as agents who can turn corporate ''good into gold'' but lack the capacity to do so consistently. This book takes a critical perspective, noting significant limits on the ability of stakeholders to reward good corporate behavior and rein in bad corporate acts. It concludes with several ways that scholars can improve this important and popular research topic. Using arguments built from two decades of highly cited and award-winning published scholarship, Michael L. Barnett uses strong theoretical building blocks and a well-vetted critical perspective to chart the boundaries of the business case for corporate social responsibility. The original introduction organizes and integrates this world-class research into a coherent and convincing story, while the original concluding chapter takes the reader beyond the current literature and provides a path forward that can build a better business case. A multifaceted mix of conceptual and empirical work across levels of analysis (individual, firm, and industry) provides a comprehensive perspective, warts and all.This critical and approachable collection will be a key resource for management scholars, from doctoral students to senior professors, whether they seek to gain a foothold on the core topic of the relationship between business and society or wish to find a way to add to this rich literature. The book would fit as a resource in doctoral seminars and university libraries. Consulting firms and practitioners may also take interest, as they prepare for, and prepare others for, leadership roles in corporations.Table of ContentsContents: 1. The business case is a basket case: An introduction 2. C. J. Fombrun, N. A. Gardberg & M. L. Barnett. 2000. Opportunity platforms and safety nets: Corporate citizenship and reputational risk. Business and Society Review, 105(1): 85-106. 3. M. L. Barnett & R. M. Salomon. 2006. Beyond dichotomy: The curvilinear relationship between social responsibility and financial performance. Strategic Management Journal, 27(11): 1101-1122. 4. M. L. Barnett. 2007. Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32(3): 794-816. 5. M. L. Barnett & R. M. Salomon. 2012. Does it pay to be really good? Addressing the shape of the relationship between social and financial performance. Strategic Management Journal, 33: 1304-1320. 6. A. King, M. Lenox & M L. Barnett. 2002. Strategic responses to the reputation commons problem. In A. Hoffman and M. Ventresca (eds.), Organizations, Policy, and the Natural Environment: Institutional and Strategic Perspectives. Stanford, CA: Stanford University Press, 393-406. 7. M. L. Barnett & A. A. King. 2008. Good fences make good neighbors: A longitudinal analysis of an industry self-regulatory institution. Academy of Management Journal, 51(6): 1150-1170. 8. M. L. Barnett. 2006. Finding a working balance between competitive and communal strategy. Journal of Management Studies, 43(8): 1753-1773. 9. M. L. Barnett. 2013. One voice, but whose voice? Exploring what drives trade association activity. Business & Society, 52(2): 213-244. 10. M. L. Barnett. 2014. Why stakeholders ignore firm misconduct: A cognitive view. Journal of Management, 40(3): 676–702. 11. M. L. Barnett & S. Leih. 2018. Sorry to (not) burst your bubble: The influence of reputation rankings on perceptions of firms. Business & Society, 57(5): 962-978. 12. M. L. Barnett. 2019. The business case for corporate social responsibility: A critique and an indirect path forward. Business & Society. (in press; DOI: 10.1177/0007650316660044) 13. Building a better business case: Where do we go from here? Index

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Book SynopsisCorporate entrepreneurship is about remaking organizations; it affects organizational cultures and systems which, in turn, influence the magnitude, direction and content of corporate entrepreneurship activities. This Handbook hopes to synthesize what we know and clarify what we need to know about key issues such as strategic renewal, innovation and venturing activities within established companies, giving direction to future research.This Handbook combines conceptual and empirical contributions covering a wide gamut of theories and perspectives that include: opportunity discovery vs. creation, the behavioral theory of the firm, learning, human capital, agency, and dynamic capabilities. The chapters uncover who the corporate entrepreneur is, how corporate entrepreneurs vary from their independent counterparts, how corporate entrepreneurship influences organizational performance, and the effect of incremental versus radical strategic renewal undertaken within corporate entrepreneurship on financial performance. They also investigate what an organization learns from corporate entrepreneurship, as well as the types of innovation that companies gain through corporate venturing capital investments. The diversity of authors, perspectives and foci of the chapters highlight the growing depth and breadth of the worldwide research on corporate entrepreneurship and the growing maturity of this research. This book will appeal to scholars and students of entrepreneurship and/or strategic management, as well as managers of established firms.Contributors: S. Basu, H. Burgers, J.J. Chrisman, D. Day, G. Dushnitsky, S. Georgoulas, J. Hayton, C. Heavey, S.A. Hill, M. Hughes, M. Jelinek, T. Keil, S. Kotha, M. Lewis, M. Maula, E. Memili, D.O. Neubaum, G.C. O'Connor, E.L. Scifres, M. Shaver, Z. Simsek, D. Ucbasaran, V. Van De Vrande, A. Wadhwa, S.A. ZahraTrade Review'With this Handbook, corporate entrepreneurship has truly come of age as a significant field in entrepreneurship and management. Zahra, Neubaum and Hayton have gathered together in this volume an excellent set of contributions covering the landscape of the theoretical and empirical dimensions of corporate entrepreneurship. Scholars will find particularly stimulating the many directions for further research elaborated throughout the volume that will ensure the longevity of corporate entrepreneurship as a research program.' --Mike Wright, Imperial College London, UK'Zahra, Neubaum and Hayton have assembled an exciting set of works on corporate entrepreneurship (CE). The Handbook of Research on Corporate Entrepreneurship is a must-read for anyone serious about the topic. It features the world's leading CE thinkers covering an impressive breadth of subjects and perspectives. The literature review that kicks off the volume lays the groundwork for the many novel topics and approaches that follow. I expect this Handbook to become an instant classic in the field.' --Harry J. Sapienza, University of Minnesota, USTable of ContentsContents: Introduction Shaker A. Zahra, Donald O. Neubaum and James C. Hayton PART I CORPORATE ENTREPRENEURSHIP AND INTERNAL VENTURING 1. Internal Corporate Venturing: A Review of (Almost) Five Decades of Literature Susan A. Hill and Stylianos Georgoulas 2. Who is the Corporate Entrepreneur? Insights from Opportunity Discovery and Creation Theory. Henri Burgers and Vareska Van De Vrande 3. A Dynamic Human Capital Perspective on Corporate Opportunity Identification Mathew Hughes, Deniz Ucbasaran and Miranda Lewis PART II CORPORATE ENTREPRENEURSHIP AND ORGANIZATIONAL CAPABILITY 4. Towards a Relational View of Corporate Entrepreneurship Zeki Simsek and Ciaran Heavey 5. Institutionalizing Corporate Entrepreneurship as the Firm’s Innovation Function: Reflections from a Longitudinal Research Program Gina Colarelli O’Connor 6. Strategic Renewal and Firm Performance: Implication of Incremental Versus radical change after environmental upheavals Elton L. Scifres, James J. Chrisman and Esra Memili PART III CORPORATE VENTURE CAPITAL AND EXTERNAL VENTURING 7. Corporate Venture Capital: Important Themes and Future Directions Sandip Basu, Anu Wadhwa and Suresh Kotha 8. InnoVen and the Monsanto Paradox: Strategic Exploration with the First External Corporate Venture Capital Fund Mariann Jelinek and Diana Day 9. Explorative and Exploitative Learning from Corporate Venture Capital: A Model of Program Level Determinants Thomas Keil, Shaker A. Zahra and Markku Maula 10. What Inventions do Corporate Entrepreneurship Programs Access? Corporate Venture Capital Investment in Complementary and Substituting Ventures. Gary Dushnitsky and Miles Shaver Index

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Book SynopsisThis timely book explores the psychological repercussions of Brexit in the workplace. Illustrating the mental and emotional impact of the Brexit process, interdisciplinary chapters demonstrate its effect on the wellbeing of workers and its implications for the welfare of the workforce in the future. Bringing together international contributors from a range of disciplines, this topical book focuses on key areas of workplace functioning, including higher education institutions, corporate social responsibility and the emerging experiences of businesses, migrant workers and politicians. The major psychological, political and economic implications for employers, employees and policy-makers are considered, and the importance after Brexit of actions that preserve and build on progress already achieved in the UK workplace are highlighted. Brexit in the Workplace will appeal to scholars and students of politics, psychology and business, as well as business leaders and policy-makers wishing to gain valuable insights into the range of issues facing the workforce in the current atmosphere of political change and uncertainty around Brexit. Table of ContentsContents: Preface x 1 A psychology of Brexit 1 Ashley Weinberg 2 Brexit bother: a story of uncertainty and (possibly) resilience 17 Richard Plenty and Terri Morrissey 3 ‘Should we exit before Brexit?’ Experiences and future plans of Hungarian workers in post-Referendum Britain 37 Ivett Bernadett Racz 4 The econometrics of Brexit: science or a means of expressing confirmation bias? 58 Imad A. Moosa 5 The impact of Brexit on health and wellbeing in the workplace: what we know so far 80 Christian van Stolk 6 Brexit and Corporate Social Responsibility: a controversial case 96 Alexander-Stamatios Antoniou and Nikos Drosos 7 Brexit ‘at work’ in Parliament 112 Richard Kwiatkowski 8 The impact of Brexit on higher education institutions and EU students 129 Nikos Drosos and Alexander-Stamatios Antoniou 9 A psychology of survival? 142 Ashley Weinberg Index 158

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Book SynopsisThis insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that influence the negotiation process, the challenges associated with negotiating across borders and the strategies used by negotiators. Key features include: An inclusive and systematic framework for international business negotiations, which can be applied in any negotiation context Discussions of conflict resolution and strategies used in negotiating various types of contracts, providing students with a valuable toolset for handling complex and difficult negotiations Contemporary case studies and international real-world examples, which reinforce student understanding of negotiation tactics In-depth illustrations of crucial negotiation theories and methodologies, offering students a strong academic foundation for negotiation practice. Enlightening and comprehensive, this book is an essential text for students of international business negotiations and global strategic management, and is ideal for course leaders in need of an integrated textbook which offers both a theoretical foundation and practical guidance on the landscape of negotiating internationally.Table of ContentsContents: Part One: The importance of business negotiations 1. The Nature of Negotiations 2. Conflict Resolution 3. Theoretical Bases for International Business Negotiations 4. Culture in International Business Negotiations Part Two: Factors influencing international negotiations 5. The Importance of Communication in Negotiations 6. Individuals and Personalities Part three: Negotiation Process 7. Negotiation Context 8. The Process of International Business Negotiations 9. Strategies and Tactics in International Business Negotiations 10. Ethics in International Business Negotiations 11. Negotiating Different Types of Contract Part four: Negotiation Effectively 12. Negotiating Around the World 13. Guidelines for International Business Negotiations References Index

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Book SynopsisThis insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that influence the negotiation process, the challenges associated with negotiating across borders and the strategies used by negotiators. Key features include: An inclusive and systematic framework for international business negotiations, which can be applied in any negotiation context Discussions of conflict resolution and strategies used in negotiating various types of contracts, providing students with a valuable toolset for handling complex and difficult negotiations Contemporary case studies and international real-world examples, which reinforce student understanding of negotiation tactics In-depth illustrations of crucial negotiation theories and methodologies, offering students a strong academic foundation for negotiation practice. Enlightening and comprehensive, this book is an essential text for students of international business negotiations and global strategic management, and is ideal for course leaders in need of an integrated textbook which offers both a theoretical foundation and practical guidance on the landscape of negotiating internationally.Table of ContentsContents: Part One: The importance of business negotiations 1. The Nature of Negotiations 2. Conflict Resolution 3. Theoretical Bases for International Business Negotiations 4. Culture in International Business Negotiations Part Two: Factors influencing international negotiations 5. The Importance of Communication in Negotiations 6. Individuals and Personalities Part three: Negotiation Process 7. Negotiation Context 8. The Process of International Business Negotiations 9. Strategies and Tactics in International Business Negotiations 10. Ethics in International Business Negotiations 11. Negotiating Different Types of Contract Part four: Negotiation Effectively 12. Negotiating Around the World 13. Guidelines for International Business Negotiations References Index

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Book SynopsisWhat is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.Trade Review‘The title Creativities, with its nod to the five of the serving men of Rudyard Kipling, serves its purpose well. It captures what is provided in the book, which is essentially a template for stimulating creativity. Or, more precisely, for stimulating the plurality of creativities found across its various contexts in use. Importantly within this book, there isn’t really a plan of how to do creativity, it is more about using the tools within to develop your own version of creativity.’ -- Tudor Rickards, Action Learning: Research and Practice‘If you want to combine your unique talents and passion to create value in today’s entrepreneurial world, read Creativities to learn an original approach that is both simple and profound.’ -- Dorie Clark, Wall Street Journal best-selling author The Long Game, Thinkers50, and Duke University, US‘Whether you’re an entrepreneur, a business person, an artist, or working in the community, it’s your creativity that helps you and others make positive change. Creativities is revolutionary in -- showing how everybody has a creative spark that can be developed, and it provides the focus and the tools to help you make the most of your distinctive gifts.’– E. LaBrent Chrite, Bentley University, US‘Good leaders provide people space to develop their creative talents. Creativities provides a great way for leaders and teams to surface individualized approaches to creativity.’ -- Frances Frei, Harvard Business School, US, Ted Talker, Thinkers50 Clubhouse Host, best-selling author Unleashed and Uncommon Service‘Creativity is the soul of entrepreneurship, the engine of growth, and one of the greatest joys any of us can experience. And now, finally,Creativities comprehensively and luxuriously pulls back the curtain to enable anyone to change their life by living creatively. One part rigorous analysis, one part entertainment, and one part inspirational journey, this is the one book on creativity you have to read.’ -- Sydney Finkelstein, Dartmouth College, US, best-selling author Superbosses and host of the podcast, The Sydcast‘Creativities provides a fascinating journey through international creativity stories, analyzing the ingredients of their success in an entertaining and structured way. A must read for global executives who struggle to match their need to inspire creativity with the logic of the what, how, where, who and why of the creative process that the authors so usefully outline in this book.’ -- Johann Goettler, President and CEO, Siemens S.A., Greece‘Creativities is a book for the ages. It provides substantial recommendations for how a wide variety of people can develop their creative talent: entrepreneurs, those working in creative industries, those working in creative functions in large and small organizations in fact, any individual who just wants to become more creative. Creativities’ ideas are grounded in a broad base of literatures and brought to life through brilliant examples, making it an important treatise for scholars in creativity, innovation, and entrepreneurship. Moreover, because of their need to be increasingly more innovative to enhance their competitiveness and better satisfy their stakeholder’s needs, it should be read by employees in all organizations.’ -- Michael A. Hitt, Texas A&M University, US and author Strategic Management: State of the Field and Its Future‘Creativity is becoming more and more important in the digital world. By exploring the what, how, where, who, and why of creative process, Creativities shows us all how we can be more innovative, making it an exceptional resource for learning and teaching creativity and innovation.’ -- Hao Jiao, Beijing Normal University, P.R.China‘Creativity is the rootstock of the anatomy of creative endeavors. Bilton, Cummings, and ogilvie brilliantly deconstruct these endeavors, and in doing so have produced a work with the power to‘In order to face the real social, environmental and economic challenges we now face, business and community organizations must encourage people’s creative thinking rather than stifle it. Creativities shows us how we can harness our unique approaches to creative thinking for the greater good.’ -- Bernard J. Milano, President, KPMG Foundation (1992-2019) and President, The PhD Project (1994-2019)‘Finally, with this book, we're seeing creativity democratised, and excellent approaches like jua kali from Kenya and jugaad from India getting recognised. By also focusing on the why of creativity, the authors confirm that necessity should indeed be the mother of invention.’ -- Vincent Ogutu, Strathmore University, Kenya and inventor of The Innovation Algorithm‘Creativities offers an incisive and inspiring examination of an elusive subject. If you’re seeking to understand the what, how, where, who, and why of creativity, this book is an essential read.’ -- Daniel H. Pink, best-selling author The Power of Regret, A Whole New Mind, and Drive>‘If you suspected that there must be more than one type of face, place or case of where creativity comes from then this book is for you. Creativities contains amazing creative approaches from -- around the world and a cool “Creativities Canvas” for thinking through what kind of creator you want to be.’– Jeffrey A. Robinson, Rutgers University, US and author Black Faces in High Places‘Creativities shows there is no “one way” to be creative and that we can all find our own creative approach. It then provides processes, frameworks and ways of thinking to help readers do just that. The 30 inspirational illustrative “recipes” are the highlight, and the whole package an ideal manual for courses in creativity and innovation in business schools and beyond. One suspects that a certain amount of fun was had in the writing of the book. Certainly, there’s a promise of fun and enlightenment in its use!’< -- Ed Snape, Hong Kong Baptist University‘By addressing the “what”, the “how”, the “where”, the “who” and the “why” of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. Creativities is stimulating, enjoyable, and most importantly, creative!’ -- Bjarki Valtysson, University of Copenhagen, Denmark‘Leaders today are tasked with navigating their organizations through many novel and complex challenges. Success in this environment requires getting the most out of our people. Creativities -- provides insightful and practical tools leaders can use to unlock the creative potential of their people, which in turn will support the development of innovative services, products and practices.’– Ian O. Williamson, University of California, Irvine, US‘Creativity drives individual development and is the driving force of society today. In the digital economy era, social production is a creative production and social consumption is an imaginativeTable of ContentsContents: Nigella, Jamie and the process of encouraging creativities PART I THE WHAT – CREATIVE ELEMENTS The ‘What’ framework: the market crate PART II THE HOW – CREATIVE BLENDS The ‘How’ framework: blending creative teams using creative leadership PART III THE WHERE – THE CREATIVE SET-UP The ‘Where’ framework: the creative bench formation PART IV THE WHO – ENGAGING CREATIVE USERS AND COMMUNITIES The ‘Who’ framework: four circles of co-creation PART V THE WHY – CREATIVE PURPOSES The ‘Why’ framework: the creative pathways matrix Index

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Book SynopsisWhat is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’.International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance.With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.Trade Review‘The title Creativities, with its nod to the five of the serving men of Rudyard Kipling, serves its purpose well. It captures what is provided in the book, which is essentially a template for stimulating creativity. Or, more precisely, for stimulating the plurality of creativities found across its various contexts in use. Importantly within this book, there isn’t really a plan of how to do creativity, it is more about using the tools within to develop your own version of creativity.’ -- Tudor Rickards, Action Learning: Research and Practice‘If you want to combine your unique talents and passion to create value in today’s entrepreneurial world, read Creativities to learn an original approach that is both simple and profound.’ -- Dorie Clark, Wall Street Journal best-selling author The Long Game, Thinkers50, and Duke University, US‘Whether you’re an entrepreneur, a business person, an artist, or working in the community, it’s your creativity that helps you and others make positive change. Creativities is revolutionary in -- showing how everybody has a creative spark that can be developed, and it provides the focus and the tools to help you make the most of your distinctive gifts.’– E. LaBrent Chrite, Bentley University, US‘Good leaders provide people space to develop their creative talents. Creativities provides a great way for leaders and teams to surface individualized approaches to creativity.’ -- Frances Frei, Harvard Business School, US, Ted Talker, Thinkers50 Clubhouse Host, best-selling author Unleashed and Uncommon Service‘Creativity is the soul of entrepreneurship, the engine of growth, and one of the greatest joys any of us can experience. And now, finally,Creativities comprehensively and luxuriously pulls back the curtain to enable anyone to change their life by living creatively. One part rigorous analysis, one part entertainment, and one part inspirational journey, this is the one book on creativity you have to read.’ -- Sydney Finkelstein, Dartmouth College, US, best-selling author Superbosses and host of the podcast, The Sydcast‘Creativities provides a fascinating journey through international creativity stories, analyzing the ingredients of their success in an entertaining and structured way. A must read for global executives who struggle to match their need to inspire creativity with the logic of the what, how, where, who and why of the creative process that the authors so usefully outline in this book.’ -- Johann Goettler, President and CEO, Siemens S.A., Greece‘Creativities is a book for the ages. It provides substantial recommendations for how a wide variety of people can develop their creative talent: entrepreneurs, those working in creative industries, those working in creative functions in large and small organizations in fact, any individual who just wants to become more creative. Creativities’ ideas are grounded in a broad base of literatures and brought to life through brilliant examples, making it an important treatise for scholars in creativity, innovation, and entrepreneurship. Moreover, because of their need to be increasingly more innovative to enhance their competitiveness and better satisfy their stakeholder’s needs, it should be read by employees in all organizations.’ -- Michael A. Hitt, Texas A&M University, US and author Strategic Management: State of the Field and Its Future‘Creativity is becoming more and more important in the digital world. By exploring the what, how, where, who, and why of creative process, Creativities shows us all how we can be more innovative, making it an exceptional resource for learning and teaching creativity and innovation.’ -- Hao Jiao, Beijing Normal University, P.R.China‘Creativity is the rootstock of the anatomy of creative endeavors. Bilton, Cummings, and ogilvie brilliantly deconstruct these endeavors, and in doing so have produced a work with the power to‘In order to face the real social, environmental and economic challenges we now face, business and community organizations must encourage people’s creative thinking rather than stifle it. Creativities shows us how we can harness our unique approaches to creative thinking for the greater good.’ -- Bernard J. Milano, President, KPMG Foundation (1992-2019) and President, The PhD Project (1994-2019)‘Finally, with this book, we're seeing creativity democratised, and excellent approaches like jua kali from Kenya and jugaad from India getting recognised. By also focusing on the why of creativity, the authors confirm that necessity should indeed be the mother of invention.’ -- Vincent Ogutu, Strathmore University, Kenya and inventor of The Innovation Algorithm‘Creativities offers an incisive and inspiring examination of an elusive subject. If you’re seeking to understand the what, how, where, who, and why of creativity, this book is an essential read.’ -- Daniel H. Pink, best-selling author The Power of Regret, A Whole New Mind, and Drive>‘If you suspected that there must be more than one type of face, place or case of where creativity comes from then this book is for you. Creativities contains amazing creative approaches from -- around the world and a cool “Creativities Canvas” for thinking through what kind of creator you want to be.’– Jeffrey A. Robinson, Rutgers University, US and author Black Faces in High Places‘Creativities shows there is no “one way” to be creative and that we can all find our own creative approach. It then provides processes, frameworks and ways of thinking to help readers do just that. The 30 inspirational illustrative “recipes” are the highlight, and the whole package an ideal manual for courses in creativity and innovation in business schools and beyond. One suspects that a certain amount of fun was had in the writing of the book. Certainly, there’s a promise of fun and enlightenment in its use!’< -- Ed Snape, Hong Kong Baptist University‘By addressing the “what”, the “how”, the “where”, the “who” and the “why” of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. Creativities is stimulating, enjoyable, and most importantly, creative!’ -- Bjarki Valtysson, University of Copenhagen, Denmark‘Leaders today are tasked with navigating their organizations through many novel and complex challenges. Success in this environment requires getting the most out of our people. Creativities -- provides insightful and practical tools leaders can use to unlock the creative potential of their people, which in turn will support the development of innovative services, products and practices.’– Ian O. Williamson, University of California, Irvine, US‘Creativity drives individual development and is the driving force of society today. In the digital economy era, social production is a creative production and social consumption is an imaginativeTable of ContentsContents: Nigella, Jamie and the process of encouraging creativities PART I THE WHAT – CREATIVE ELEMENTS The ‘What’ framework: the market crate PART II THE HOW – CREATIVE BLENDS The ‘How’ framework: blending creative teams using creative leadership PART III THE WHERE – THE CREATIVE SET-UP The ‘Where’ framework: the creative bench formation PART IV THE WHO – ENGAGING CREATIVE USERS AND COMMUNITIES The ‘Who’ framework: four circles of co-creation PART V THE WHY – CREATIVE PURPOSES The ‘Why’ framework: the creative pathways matrix Index

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Book SynopsisA New Comprehensive Framework for Building Agile Practices into Any Organization Regardless of Its Culture. In the disruptive volatility and complexity of today’s business world, yesterday’s problem-solving is no longer adequate. Organizations must have agility: people and process capabilities that can respond quickly to shifts in the external world. Syngineering, the term the authors have coined for how to meet this challenge, combines the best aspects of human dynamics, organization design, and the applications of technology. It replaces expert problem-solving with ‘design thinking’ and several other agile practices where employees collaborate in questioning, experimenting, and learning what’s needed as they develop meaningful and sustainable solutions. The book provides a framework and processes that can analyze the current environment and deliver the most effective design and change approach to fit the desired strategy and culture. Case studies from three different culture changes bring the methods to life. This practical and hands-on guide is for anyone working to improve organizational agility and performance. Gain agility, align and thrive.

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Book SynopsisCOVID-19 has demonstrated clearly that businesses, nonprofits, individuals, and governments are terrible at dealing effectively with large-scale disasters that take the form of slow-moving train-wrecks. Using cutting-edge research in cognitive neuroscience and behavioral economics on dangerous judgement errors (cognitive biases), this book first explains why we respond so poorly to slow-moving, high-impact, and long-term crises. Next, the book shares research-based strategies for how organizations and individuals can adapt effectively to the new abnormal of the COVID-19 pandemic and similar disasters. Finally, it shows how to develop an effective strategic plan and make the best major decisions in the context of the uncertainty and ambiguity brought about by COVID-19 and other slow-moving large-scale catastrophes. Gleb Tsipursky combines research-based strategies with real-life stories from his business and nonprofit clients as they adapt to the pandemic. The "Resilience Series" is the result of an intensive, collaborative effort of our authors in response to the 2020 coronavirus epidemic. Each volume offers expert advice for developing the practical, emotional and spiritual skills that you can master to become more resilient in a time of crisis.

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Book SynopsisThe health and economic devastation caused by COVID-19 has revealed that most countries’ national health systems are inadequate to cope with pandemics. These are global challenges that call for global responses. At the heart of this book is a bold new proposal to create a global pandemic playbook that can be quickly deployed when the next pandemic strikes. Countries and their experts must collaborate to create early warning systems, preparedness, prevention, responses and containment. But who should pay the cost? Anne Kabagambe, a former Executive Board director for the World Bank Group, explores the options, and argues that to fail to learn from COVID-19 and neglect to create a global playbook now would cost far more when the next pandemic strikes.

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Book SynopsisThis is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research. The authors are commercial innovators, experienced in the creation of partnerships to create and exploit valuable new ideas. They have decades of senior level experience in the research, innovation and product development teams of large multi-nationals, smaller high-tech companies, and start-up businesses. The unique perspectives offered by the authors cover all the key issues that an innovator needs to understand to help them achieve high-impact and mutually beneficial partnerships with academic researchers.

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Book SynopsisFor decades, we have looked to management theorists, organizational psychologists and economists to tell us how we can squeeze the most out of people at work. The result? People are uninspired, feel like cogs in a machine and prefer to leave traditional work structures behind. Numbers and productivity can only get you so far. What Philosophy Can Teach You About Being a Better Leader offers a different route that will allow you to reconnect with the humanist values of work. By turning to philosophy, and what it teaches us about finding fulfilment and living a good life, this book uncovers the ways you can re-engage your workforce by valuing its members as people, rather than just tools within the process. The four authors argue that the rise of the 'omnipotent leader', who focuses on telling rather than leading, risks creating a new generation of feudal CEOs and needs to be resisted. With the help of Aristotle, Socrates, Kant and Nietzsche, as well as a whole host of other brilliant minds, they turn traditional management practices on their head, showing how moving away from traditional, hierarchical, risk focused control structures can lead to improved employee engagement, increased productivity and better outcomes for the entire business.Trade Review"This book restores to business thinking much of the common sense and time-polished wisdom that modern economic thinking has leached away." * Rory Sutherland, Vice Chairman, Ogilvy UK *"As business leaders we have an innate feeling that we have to have our team follow us and through them we achieve extraordinary results together. Unfortunately our business training and education all tend to focus on the tangible - results, KPIs, budgets and measurements, and through time these turn the focus upside down and our people somehow become means to an end rather than ends themselves and we become trapped in inhumane work environments over and over again. This book offers a real path to change for frustrated leaders and is a must-read for those who have the courage to take the first step towards making their work environment humane again - fertile ground for them and their team to flourish and contribute greatly to customers, the organization and themselves." * Savio Kwan, former President and COO, Alibaba *"At a time when trust in leadership - in business, government and civil society - is fast eroding, this book is timely, asking you powerful questions about your own meaning and purpose as a leader. The most profound answers lie in values and philosophy, which have been neglected in the world of leadership education until now. The four authors rightly place these centre stage." * Dame Julie Mellor, Chair, Demos and The Young Foundation; former Chair, Equal Opportunities Commission and Parliamentary and Health Service Ombudsman *"How can I flourish in an organization while helping colleagues and the organization itself to flourish? This great challenge of the modern world demands a personal response. The authors of this inspiring book evoke philosophers ancient and contemporary, bringing their insights to life as guides to wise and humane leadership." * Professor John Y Campbell, Economics Department, Harvard University *"This book challenges the way we think about leadership, the habits and conventions that have become so ingrained that we are no longer aware of them. We are used to changing our processes, structures and systems with mixed results. It is time to take a long look in the mirror and ask ourselves deep questions about what it means to be a leader, a leader who wants to flourish and wants others to flourish. These are questions of philosophy." * Professor Nandu Nandkishore, Indian School of Business; former Global Executive Board Member, Nestlé SA, Switzerland *"A good manager is always recognized for their curiosity and ability to question themself. To develop these skills, philosophy is certainly one of the best fields of exploration that exists." * Franck Mougin, Director of Human Resources, Vinci *"This book is for leaders who may want to refresh their leadership practice. It puts you on the spot, bringing a series of philosophers into your life who will raise questions about you and your purpose that cannot be ducked. Leadership is a lifelong journey, and who better as travel companions than quarrelsome Marx and impish Isiah Berlin? Socrates, Popper, the Buddha and so many others have been wonderfully reinterpreted for our modern, uncertain and turbulent world. This book is a double gift of leadership wisdom and philosophical teachings - it's readable, funny and very very wise!" * Shaks Ghosh CBE, Chief Executive, Clore Social Leadership Foundation *"This book is a unique and powerful blend of the insights of philosophers and the authors' extensive practical experience of change management. Reading it will challenge every leader to look again at what empowerment means, how organizations really function, and why human values of fairness and trust are vital for sustainable success in the modern economy." * Sir Martin Donnelly, President, Boeing Europe; former Permanent Secretary, UK Department of International Trade *"Organizations are obsessed with 'Doing' and 'Knowing' and do not create time and space for 'Being'. This book is provoking us to start a new conversation that will bring more meaning and serve the well-being of all." * Anil Sachdev, Founder and CEO, School of Inspired Leadership, Gurgaon, India *"To be a successful leader of a modern, sustainable, purpose-led organization that recognizes its responsibilities to the communities it serves, needs more than skills and ability - it needs authenticity. Authenticity is based in a deep leadership philosophy that inspires the individuals leaders seek to lead to take personal responsibility to do the right thing in every interaction they have with others. People want to be empowered, respected and fulfilled at a human level in today's workplace and to know that the values of the organization they work for not only match their own values but are embodied and evidenced consistently in the leaders they work with. What Philosophy Can Teach You About Being a Better Leader gives those who have been given the privilege of leadership new thinking and practical learning to successfully fulfil their roles by recognizing the need for those they seek to inspire to be engaged with meaning and purpose." * Sir Ian Powell, Chair, Capita plc *Table of Contents Chapter - 00: Introduction – The dehumanized workplace; Chapter - 01: Who can reconnect us with our dreams?; Chapter - 02: Reason and passion in the humanized workplace; Chapter - 03: Humanizing strategy; Chapter - 04: Creativity and critical thinking; Chapter - 05: A question of example and fairness; Chapter - 06: The gift of authority; Chapter - 07: Meaning and communication; Chapter - 08: From engagement to encounter; Chapter - 09: Values and ethical pluralism; Chapter - 10: The freedom to do what you can; Chapter - 11: Index

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Book SynopsisSupply chains, including logistics, are the functional elements of an organisation's operations. To formulate a strategy for this operation to work seamlessly the organisation needs to align these operations with the corporate and business strategy. Strategic Supply Chain Management provides a discussion on effective supply chain strategic leadership for managerial teams who have previously been operating on a tactical or operational level, as well as students who need to learn about applying the theories of strategic supply chain management in practice. Strategic Supply Chain Management introduces concepts and tools which will enable successful buyer-supplier relationships and effective organizational leadership and talent management. Samir Dani provides a concise but important outlook on the connection between business strategy and supply chain strategy. The book delves into topical issues of risk, resilience, and sustainability and how these influence both business and supply chain strategy. The book also considers strategies for procurement, buyer supplier relationships, and sales & operations planning. An important aspect of this book is to consider the leadership and talent aspects of the humans in the supply chain and how this influences strategy and creates competitive advantage.Trade Review"The book provides a practical and strategic perspective on managing today's global supply chains. The content is comprehensive, systematic and easy to comprehend. Highly recommended for practitioners and researchers engaged in tactical as well as strategic aspects of supply chain management." * Dr Abhijeet Ghadge, Senior Lecturer in Logistics and Supply Chain Management, Cranfield University, UK *"Turbulence in the international economic and business environment has highlighted the critical strategic role of contemporary supply chain management in firms across all sectors. Professor Dani's book provides an indispensable guide to all key elements of the supply chain strategy process for supply chain managers, academics and students." * Professor Edward Sweeney, Professor of Logistics and Systems, Director of Aston Logistics & Systems Institute, Aston University *"This textbook provides a good grounding in Strategic Supply Chain Management. It clearly addresses the main building blocks and key issues and topics arising. It is a very useful text for students and practitioners who wish to consider the strategic context of supply chain management, in particular the implications of strategic decisions on supply chain design, capability and performance." * Dr Seamus O’Reilly, Senior Lecturer, Academic Director for Supply Chain Management Programmes, UCC, Ireland *"Professor Dani has written a concise, insightful and highly valuable guide to the development of Supply Chain strategy. In underling the need for this strategy to follow business strategy and cover the full end to end, or in my world farm to fork, he captures the most critical aspects. In today's VUCA volatile, uncertain, complex and ambiguous world the chapters on resilience, agility and sustainability are particularly valuable. Finally, I am delighted by the inclusion of a thoughtfully considered chapter on people or talent. It is, after all said and done, ultimately down to how engaged and inspired our people are that determines a business's success or otherwise." * David Hix, Director of Supply Chain Nestlé UK & I *"In this book, Samir Dani presents a comprehensive coverage of the strategic aspects of supply chain management. It covers many important topics that will have a substantial impact on global supply chains in the future including circular economy, risk management and resilience and talent management. The book is easy to read and practitioners will find it highly valuable in developing their supply chain management strategies." * Professor Amrik Sohal, Professor of Management, Monash University *"A guide through the often complex and confusing world of supply chain strategic management which includes the challenges of managing talent as well as risk. Every time I opened the book something caught my eye that was explained in simple, direct terms that I could understand and translate to the business environment." * Dr Richard Gibson, Head of European Logistics, Accord Healthcare *"This is a fantastic, insightful and stimulating book covering topical areas in strategic supply chain management that will embrace your interest. The book will generate a deep appreciation of understanding the link between the operational environment and strategy, an area within the supply chain which is vital for firm's survival. Coverage on topics such as circular economy, risk and resilience and talent management is icing on the cake. I will thoroughly recommend this book to academics, students and practitioners alike." * Professor Vikas Kumar, Director of Research and Professor of Operations and Supply Chain Management, University of the West of England, UK *"We live in an era of rapid change, where business success is inextricably linked to supply chain capability and performance. Samir's book examines the many considerations required to ensure that business and supply chain strategies are fully aligned - vital in an unpredictable world where so many economic, political and social factors can impact on a company's future." * John Perry, Managing Director, SCALA Consulting Ltd *Table of Contents Chapter - 01: Elements of strategy; Chapter - 02: Sales and operations planning; Chapter - 03: Sourcing and purchasing; Chapter - 04: Supplier relationships and collaboration; Chapter - 05: Risk and resilience; Chapter - 06: The circular economy and supply chain strategy; Chapter - 07: Talent management; Chapter - 08: Other factors important for supply chain strategy; Chapter - 09: Appendix - Factors influencing the supply chain strategy;

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Book SynopsisWINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print Category The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define and embed an effective knowledge management framework within an organization. This second edition now includes clear guidance on the best practice requirements from the first ever internationally recognised standard for knowledge management, ISO 30401:2018, as well as content on the impact of AI and data analytics. Nick Milton and Patrick Lambe work through each stage of creating and implementing a knowledge management framework for an organization's specific needs, based around the four essential aspects of knowledge management: people, processes, technologies and governance. With updated international case studies from organizations of all sizes and sectors, along with user-friendly templates and checklists to help implement effective knowledge management procedures, The Knowledge Manager's Handbook is the end-to-end guide to making a sustainable change in the knowledge management culture.Table of Contents Chapter - 00: Introduction; Section - ONE: Orientation to knowledge management implementation; Chapter - 01: What is knowledge management?; Chapter - 02: The stages of KM implementation; Chapter - 03: Barriers and pitfalls; Section - TWO: Preparation and resources; Chapter - 04: Knowledge management strategy; Chapter - 05: The role, skills and characteristics of the knowledge management leader; Chapter - 06: The KM team members; Chapter - 07: The role of senior management; Chapter - 08: Budget and timescale; Chapter - 09: Aims and objectives for the KM implementation programme; Chapter - 10: Finding partners to help you; Section - THREE: Assessment and planning; Chapter - 11: Conducting the knowledge resources audit; Chapter - 12: The knowledge management framework; Chapter - 13: The knowledge discussion elements of the KM framework; Chapter - 14: The knowledge capture and documentation elements of the KM framework; Chapter - 15: The knowledge synthesis elements of the KM framework; Chapter - 16: The knowledge-finding and re-use elements of the KM framework; Chapter - 17: Knowledge organization; Chapter - 18: Influencing the stakeholders; Chapter - 19: Culture, communications and change; Chapter - 20: Preparing the KM implementation plan; Section - FOUR: The implementation activity; Chapter - 21: Building the KM champion network; Chapter - 22: Trials and pilots; Chapter - 23: Roll-out, embedding and governance; Chapter - 24: Setting up the KM metrics and reporting system; Chapter - 25: Dealing with bumps in the road; Chapter - 26: Transition to the operational team; Section - FIVE: Deepening and extending your KM programme; Chapter - 27: Working with external frameworks and standards; Chapter - 28: Working externally; Chapter - 29: Knowledge management and digital transformation; Section - SIX: Case histories; Chapter - 30: Implementing KM at Mars; Chapter - 31: NASA – emergence, evolution and resilience of a KM programme; Chapter - 32: Using the ISO KM standard 30401:2018 to sense-check KM at Petroleum Development Oman; Chapter - 33: KM implementation in a global oil and gas company; Chapter - 34: KM implementation at Huawei; Chapter - 35: KM implementation at the Singapore Youth Olympics; Chapter - 36: Implementing and sustaining KM in the Public Works Department Malaysia; Chapter - 37: Summary; Chapter - 38: Glossary; Chapter - 39: Index

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Book SynopsisThe aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.Trade Review"Air Transport Management is full of important information and insights related to the global and regional aviation industries. It's a brilliant piece of work that I highly recommend." * Alexander Herring, Managing Director, ADB Safegate South Africa *"This is a significant book for academics and practitioners who are interested in the characteristics, dynamics and challengesof the airline industry. It covers important areas in the field, including alliances, business models and coalitions." * Leonardo Corbo, Assistant Professor of Management, University of Bologna *Table of Contents Chapter - 01: The scope of the airline industry; Chapter - 02: Growth and change in the airline industry – Air transport liberalization; Chapter - 03: The airline alliances; Chapter - 04: Airline industry analysis – A structure-conduct-performance perspective; Chapter - 05: Airline competing business models; Chapter - 06: Airline competition dynamics; Chapter - 07: Measuring airline performance; Chapter - 08: Strategic groups in the airline industry; Chapter - 09: The future outlook of air transport; Chapter - 10: Conclusion; Chapter - 11: Index

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Book SynopsisIn today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.Trade Review"An incredibly clear-minded book. The very word brand has become increasing devalued through misuse; this book is part of a vital counter movement." * Rory Sutherland, Vice Chairman, Ogilvy, and author of Alchemy: The Surprising power of ideas that don’t make sense *"A master work. Lucid, covers all the bases, well organized and accessible to the reader. Indispensable for every communications student, practitioner and thought leader." * Nancy R Tag, Founding Director, Branding + Integrated Communications MPS at The City College of New York and author, Ad Critique: How to deconstruct ads in order to build better advertising *"Minsky and Geva have brought together a smart combination of theory and relevant insights from leading brands and experts that will be a valuable guide in both strategy and execution." * Paul Bennett, Global Brand Director, AXA *"Skilfully demystifies brand and branding with vivid examples in an international setting." * Salma Ghanem, Interim Provost, DePaul University, and Former Dean of its School of Communications *"Whether you are a brand manager, designer or educator, this is a comprehensive resource for developing, building and managing an international brand." * Robin Landa, Distinguished Professor, Michael Graves College at Kean University, author of Graphic Design Solutions, Designing Brand Experiences and Advertising by Design *"Brand management has never been more important, yet can often be a confusing and impenetrable subject, requiring an up-to-date understanding of many topics. This book provides a much needed, clear, detailed and intelligent overview of the subject." * Darren Bridger, Consultant at NeuroStrata, author of Decoding the Irrational Consumer and Neuro Design *"Whether you are a branding professional using this as a personal reference, or a professor employing it as a text, you, too, will likely come to believe, as the authors state in the opening, that 'brand managers from any country can learn from the best practices of others to improve their outcomes'." * Chuck Kent, Contributing Editor, Brandingmag *"Appreciates the global nature of brand development today while reminding us of the importance of creating brand experiences that are personal, memorable and enriching - ones that make you feel right at home." * Jim Misener, Principal, President, 50,000 feet *"A truly insightful book and a must read for those who want to advance their careers." * Radu Florescu, CEO, Centrade-Cehil South-East Europe *"This book has been written for marketing professionals and students, but it should be for everyone. Deconstructing the principles about how brands are constructed, take on meaning, and persevere is the core of this book and should be the exercise of anyone who wants to make a place for themselves in the expanding universe of branding." * Patrick Hanlon, founder Thinktopia, primalbranding.co, author, entrepreneur, investor *"Offers the facts and reality of how brands are nowadays, how a brand is not just a brand anymore." * Joaquin E Bonilla, Executive Creative Director, Golin Romania *"Minsky and Geva have written more than a book. It's a complete do-it-yourself MBA in branding." * Karen Mallia, Professor, Advertising + Brand Communications, University of South Carolina, and author of Leadership in the Creative Industries: Principles and practice *"Offers just the kind of comprehensive, yet heartfelt and personal, approach to brand management that today's business students need to truly understand this concept." * David Aron, Professor of Marketing, Brennan School of Business, Dominican University *"Detailed case studies, practical tools and tips, clear and direct writing without the industry speak, original and insightful essays by world-class branding experts combine to make this the most authoritative book on global brand management ever written." * Bryan Mattimore, author, 21 Days to a Big Idea, and Chief Idea Guy at Growth Engine Innovation Agency *"This game-changing book clearly explains why new brand management approaches are needed, and convincingly shows how and why these approaches work. Extremely useful and insightful." * Jonathan Schroeder, William A Kern Professor of Communication, Rochester Institute of Technology, New York, co-author of From Chinese Brand Culture to Global Brands *"If you are in need of a one-stop-shop of all concurrent brand management issues in a digital and fast changing world, don't look further." * Joeri Van Den Bergh, Co-founder and Managing Partner, InSites Consulting, author and speaker: How Cool Brands Stay Hot *"This book covers a vast range of topics, from basic theoretical concepts of brand strategy and planning to the practicalities of brand management. Most importantly, though, it challenges the reader to think about brands from many angles and encourages a deeper curiosity about their psychological and sociological underpinnings." * Nick Liddell, Director of Consulting, The Clearing *"A really good and comprehensive read about all aspects of this gift that culture has given to commerce. A good balance of theory and real-life examples that will interest every reader." * Jacob Benbunan, Co-founder and CEO, Saffron Consultants *Table of Contents Section - ONE: Theoretical and strategic foundations; Chapter - 01: A definition of brands and branding; Chapter - 02: The strategic role branding plays; Chapter - 03: Internal branding vs. external branding; Chapter - 04: MarTech, Programmatic, and more technological innovations; Section - TWO: Practical and tactical applications; Chapter - 05: Brand foundational development; Chapter - 06: Brand actualization; Chapter - 07: Branding and the marketing communication ecosystem; Chapter - 08: Brand management; Section - THREE: Branding issues and opportunities; Chapter - 09: Branding in a global economy; Chapter - 10: Brand architecture; Chapter - 11: Speciality application areas; Chapter - 12: Digital asset management (of branding elements)

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Book SynopsisA supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage. In Strategic Value Chain Management the authors bring together a variety of disciplines, showing how to move from traditional supply chain management to value chain management. Research from the (ISM) International School of Management, Germany, originating from a network of companies in a range of sectors, is integrated with case studies to demonstrate particular concepts. Strategic Value Chain Management brings together theory and practice and presents tangible ways of creating competitiveness in a changing world through the use of effective models and frameworks. Challenging the traditional Porters Five Forces Model, the authors introduce the important academic disciplines of cybernetics and systems sciences as essential drivers of strategy within the supply chain, supported by case studies illustrating their implementation.Trade Review"Finally, the long-awaited synthesis of strategy and the systems approach! The benefit of reading Kamran's innovative, insightful book is a deeper systemic understanding: it enables superior strategies for complex value networks." * Prof. em. Dr. Markus Schwaninger, University of St. Gallen, Switzerland *"With his innovative, holistic and interdisciplinary approach, Prof. Kamran delivers significant added value for research and practice. The combination of theory and practice by explaining different concepts and models and the corresponding illustration through case studies completes this worthwhile book." * Prof. Dr. Ingo Böckenholt, Managing Director/President, ISM International School of Management *"As a philosopher, not an economist, I am deeply impressed by Professor Kamran's book and his endeavour to host a dialogue between business strategy on the one hand and cybernetics, system thinking, and complexity sciences on the other. His language is lucid, his argumentation persuasive even for the layperson, and his interdisciplinary focus exemplary." * Prof. Dr. Dr. Holger Zaborowski, Professor of Philosophy, University of Erfurt, Germany *Table of Contents Chapter - 00: Introduction; Chapter - 01: Michael Porter – the founder of competitive strategy; Chapter - 02: A treatise of cybernetics, system sciences and complexity sciences; Chapter - 03: Introducing the six forces model; Chapter - 04: Global value chain management strategies and models for competitive advantage; Chapter - 05: Economic dimension of the six forces model and practical implications; Chapter - 06: Conclusion; Chapter - 07: Appendix – Economic layer, supply chain and collaboration; Chapter - 08: Index

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Book SynopsisSHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.Trade Review"Provides the guidance to leaders, managers, and HR professionals on the importance of putting purpose, values and people first. David delivers a blueprint for creating an inclusive, sustainable, and high performing culture." * Omar Ali, Financial Services Leader, EY *"Clear, straightforward, no grand claims - just simple tools, clear examples of those that have taken the challenge and succeeded, and acknowledgement that whilst it is hard work, it will bring great value." * Patricia Grealish, Interim Chief People Officer at NHS Blood and Transplant *"The understanding offered by this powerful analysis of organizational culture offers a clear route to transforming work organizations for the future so that those who work in them thrive, the lives of the people they serve are enhanced and the planet they are part of is protected." * Professor Michael West CBE, Senior Visiting Fellow, The King’s Fund, Professor of Organizational Psychology, Lancaster University Emeritus Professor, Aston University *"A step-by-step guide to creating a business case and framework for a people centred organization. By utilizing some very honest and thought-provoking case studies, this toolkit is designed to support those with all levels of experience in change management or cultural transformation." * Juli Oliver-Smith FCIPD, PG Cert Psychology of Organisational Development and Change *"David's deep experience and practical advice is an invaluable tool in helping you to achieve the productive and engaging culture you need in order to achieve your goals and be the organization you want to be." * David MacLeod OBE, Co-Chair of Engage for Success Movement, Co-Author of ‘MacLeod Report’ on Employee Engagement Honorary Professor, Nottingham Business School *"Anyone using this book as a guide should see a genuine transformation and a way to navigate their aspiration to maximize the potential of all their employees. Highly recommended." * Jill Scott, CEO, Inclusion Solutions Ltd *"This comprehensive book uses accessible and understandable tools and case studies to challenge our thinking and provoke us to action. It is as professionally challenging as it is enjoyable. It has captured the current passion and enthusiasm of many leaders and HR professionals to use the past year as a catalyst for real sustainable change." * Dean Royles, President of HPMA and strategic HR consultant *"Written with leaders and HR professionals in mind, this book provides a solid framework and practical playbook for helping organizations to shift their culture, into one that is not only transformational in nature but fair, just, inclusive high performing and sustainable." * Victoria Leach, Head of People & Culture, North-East Lincolnshire Council *"David has set the tone straight away; 'Develop a people centred organization for improved performance'... why .... because people are any organization's most valuable asset! Without them you don't have an organization. A truly educational and inspiring book throughout, which I would recommend to any leader or HR practitioner to read cover to cover!" * Lisa Seagroatt, Assoc CIPD, Founder and Managing Director, HR Fit for Purpose *"Provides a blueprint for leaders and organizations to journey towards something better. Liddle expertly outlines a different, more balanced way of working and offers a pragmatic and well thought-through framework for making progress. An essential read for anyone who believes workplaces can build performance whilst nurturing enhanced fairness, justice and learning." * David D’Souza, Membership Director at CIPD *"This book is nothing short of amazing. I have found it truly relevant for the current time and particularly useful for the work I undertake as an HR professional. David, I salute you for a job well done." * Akua Richardson, Director, People First Initiatives Ltd *"Transformational Culture strikes a great balance between providing theory that underpins its key messages and the practical examples that will help to make changes to how an organization works. For me, the added value of what David says is that it makes for better run and more successful organizations, and he absolutely demonstrates why." * Graham Boyack, Director at Scottish Mediation *"David has produced another gem of a book which should be compulsory reading for all leaders, managers and HR professionals alike. David makes a compelling case of the power of transforming cultures to be kinder, more compassionate and to achieve a win/win approach for everyone. It is a book I will return to time and again." * Pam Williams, HR Director & Leadership Coach *"Transformational Culture is the brainchild of David Liddle whose phenomenal, diverse career leaves you with that comfortable feeling you can trust what you read. All the blood, sweat and tears articulating how a leader can get organizational culture on point has been absorbed by the author and he is handing over all this wisdom on a plate in guise of this shiny book ready to dip into time and time again." * Mandy Wardrop, Senior lecturer and HR programme leader *"The next time I encounter yet another excuse for not addressing racism, injustice or fairness by an employer, I will whip out David Liddle's Transformational Culture. I DARE every leader, manager, lawyer and HR person to read this book. He transforms outdated, rigid and harmful disciplinary processes based on retributive justice towards what this weary world needs: restorative justice: focused on learning and collective organizational safety." * Animah Kosai, Founder Speak Up Collective and Counsel *"In this interesting and highly relevant book, David Liddle has clearly illustrated what good and bad culture looks like, described the different factors that influence culture as well as explained the problems we face in trying to solve modern problems with traditional ways of thinking. More than that though, David has pointed the way and helped us establish a route to a more just, more human and more productive way of doing things." * Jonathan Goodger, Employee Relations Manager, Global pharmaceutical company *Table of Contents Section - PART ONE: The Case for Change; Chapter - 01: The transformational culture and why it matters; Chapter - 02: Shift happens - from retribution to transformation – How to harness the power of restorative justice; Chapter - 03: The Transformational Culture Model – A blueprint for a fair, just, inclusive, sustainable and high-performing organization; Chapter - 04: The 7Cs of a transformational culture; Chapter - 05: The Resolution Framework – A fresh approach for resolving concerns, conduct, complaints and conflicts at work; Chapter - 06: A very uncivil war – The toxic culture (and what to do about it); Chapter - 07: Aligning people, purpose, values and behaviour; Chapter - 08: Putting the human into human resources – The emergence of a modern people and culture function; Chapter - 09: Engage leadership – Leadership, management and the transformational culture; Chapter - 10: Wellbeing, engagement and inclusion – The key to great employee experience and world-class customer experience; Section - PART TWO: The Transformational Culture Playbook; Chapter - 11: Transformational Toolkit 1; Chapter - 12: Transformational Toolkit 2; Chapter - 13: Transformational Toolkit 3; Chapter - 14: Transformational Toolkit 4; Chapter - 15: Transformational Toolkit 5; Chapter - 16: Transformational Toolkit 6; Chapter - 17: Transformational Toolkit 7; Chapter - 18: Transformational Toolkit 8; Chapter - 19: Conclusion and calls to action; Chapter - 20: Overview of the models that underpin a transformational culture;

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Book SynopsisAs organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse. Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.Trade Review"The New Strategist not only provides the concepts and tools required for effective strategy making but also details the contexts, actors and competencies that animate the process. In this uniquely authoritative book, Müller-Stewens translates over 40 years of experience into an indispensable resource for anyone who aspires to become a true strategy professional." * Steven Floyd, Isenberg Professor of Innovation and Entrepreneurship, Isenberg School of Management, University of Massachusetts, USA *"An insightful and pragmatic guide to all strategic decision makers - a must-read for any entrepreneurial and hands-on strategist." * Dr Max Kownatzki, Senior Vice President Network & Partnership Management Hub Airlines, Deutsche Lufthansa AG, Germany *"This book is a rousing call to professionalism in strategy work. Müller-Stewens shows how a combination of analytical craftsmanship and moral sensibility will be crucial to strategy professionals as they lead their organizations into this challenging future." * Richard Wittington, Professor of Strategic Management, Saïd Business School, UK *"Businesses now operate in a distinctively new competitive landscape that is rapidly changing and unpredictable due partly to disruptive technologies and chaotic political forces. Because of this unique context, the role of strategists has dramatically changed, making this highly insightful book both timely and critically important. It is a must read for all strategic leaders and strategic management scholars alike." * Michael Hitt, University Distinguished Professor Emeritus, Texas A&M University *"Müller-Stewens sees the strategist as leading more than the core strategy development and execution processes. Instead, the strategist should be a member of a company's leadership team which starts from deriving the purpose. This is the fundamental rule upon which the work of strategists needs to be built and animated by the strategic leader." * Dr. Andreas Gocke, Managing Director and Senior Partner, The Boston Consulting Group *Table of Contents Chapter - 01: Professionalizing strategists; Chapter - 02: The executive as strategist; Chapter - 03: Chief strategy officer; Chapter - 04: Strategists at headquarters; Chapter - 05: Strategists’ competencies; Chapter - 06: A strategist’s tools; Chapter - 07: Looking ahead; Chapter - 08: Appendices; Chapter - 09: References; Chapter - 10: Index

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Book SynopsisAs organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse. Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon. This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.Trade Review"The New Strategist not only provides the concepts and tools required for effective strategy making but also details the contexts, actors and competencies that animate the process. In this uniquely authoritative book, Müller-Stewens translates over 40 years of experience into an indispensable resource for anyone who aspires to become a true strategy professional." * Steven Floyd, Isenberg Professor of Innovation and Entrepreneurship, Isenberg School of Management, University of Massachusetts, USA *"An insightful and pragmatic guide to all strategic decision makers - a must-read for any entrepreneurial and hands-on strategist." * Dr Max Kownatzki, Senior Vice President Network & Partnership Management Hub Airlines, Deutsche Lufthansa AG, Germany *"This book is a rousing call to professionalism in strategy work. Müller-Stewens shows how a combination of analytical craftsmanship and moral sensibility will be crucial to strategy professionals as they lead their organizations into this challenging future." * Richard Wittington, Professor of Strategic Management, Saïd Business School, UK *"Businesses now operate in a distinctively new competitive landscape that is rapidly changing and unpredictable due partly to disruptive technologies and chaotic political forces. Because of this unique context, the role of strategists has dramatically changed, making this highly insightful book both timely and critically important. It is a must read for all strategic leaders and strategic management scholars alike." * Michael Hitt, University Distinguished Professor Emeritus, Texas A&M University *"Müller-Stewens sees the strategist as leading more than the core strategy development and execution processes. Instead, the strategist should be a member of a company's leadership team which starts from deriving the purpose. This is the fundamental rule upon which the work of strategists needs to be built and animated by the strategic leader." * Dr. Andreas Gocke, Managing Director and Senior Partner, The Boston Consulting Group *Table of Contents Chapter - 01: Professionalizing strategists; Chapter - 02: The executive as strategist; Chapter - 03: Chief strategy officer; Chapter - 04: Strategists at headquarters; Chapter - 05: Strategists’ competencies; Chapter - 06: A strategist’s tools; Chapter - 07: Looking ahead; Chapter - 08: Appendices; Chapter - 09: References; Chapter - 10: Index

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Book SynopsisFor businesses to grow and be successful their approach to resilience must be defined by a holistic and risk-focused outlook, rather than one which is narrow and dominated by event-oriented continuity practices. The Organizational Resilience Handbook shows that success is as much to do with innovation and the speed with which new products are brought to market as it is with organizations having to deal with unexpected crisis situations. It comprehensively covers the full breadth and depth of the field and introduces related topics such as security, safety, e-commerce, emerging technologies and customer experience. Through adopting a strategic and progressive approach, practitioners can apply the book's methodology to develop an in-depth understanding of resilience within their own organization and use it to effectively engage with the board and senior management in developing strategies for achieving greater resilience capability. A range of high-profile case studies, such as Mercedes, the UK's National Health Service, Alibaba and BP, help to illustrate the concept of resilience by detailing characteristics and behaviours which confirm its meaning. The Organizational Resilience Handbook is a practical guide to self-assessment, benchmarking performance and implementing resilience frameworks in any organization.Trade Review"Graham Bell provides an interesting and comprehensive exploration of resilience and lays out the wide-ranging arguments on resilience which have happened over the years. It is important to be able to argue from several angles, and this handbook uses case studies to demonstrate the many and varied approaches that have been adopted in the pursuit of resilience." * Derek Mowbray, Organization Health Psychologist *"The book offers a detailed and thought provoking look at organizational resilience with a broad range of case studies and global insights. It places a focus on strategy and delivering commitments to stakeholders, the role of leadership in organizational resilience, the importance of continual learning and everything in between." * Janette Kirk-Willis, Positive Psychology and Resilience Coach, Founder of Positively Flourishing *"Provides a practical approach to using the information we gather to move from risk to resilience management. Organizations of any kind will benefit from the focus on transforming risk reviews and assessments into strategic hints. In these days of great change and external pressures, organizations will need a form of intelligent design applied to allow businesses to not only survive but excel. This book provides that." * Cosimo Pacciani, former COO of Algebris and former CRO of the European Stability Mechanism *"Managing the COVID-19 pandemic has taught us and is continuing to teach us many lessons about resilience. Not the least of these is that the responses have been widely varied in terms of the levels of preparedness displayed by different countries and the corporates and entities within them. It is also apparent that a much greater priority needs to be given to organizational resilience in the future, particularly as we face the challenges of climate change and other aspects of global instability that will continue to throw up shocks - predictable and unpredictable. 'The Organizational Resilience Handbook' therefore provides an invaluable and timely framework for assessing the resilience of an organization and to help its leaders enhance their preparedness in a way which is not threat-specific. Above all, it makes the point that any resilience strategy must be holistic and recognise the inter-dependencies that the organization faces." * Lord Toby Harris *"I commend this book to all resilience practitioners and professionals who interact with the C-Suite. Graham does a great job of outlining the many dimensions of resilience, over and above the ones we might traditionally (but erroneously) think of such as crisis management and business continuity. I found the case studies brought out many of the books arguments and finally believe that the resilience model is a great way to begin to measure something which historically has been viewed as somewhat intangible or at the very least one dimensional. This book certainly broadened my concepts and views of organisational resilience."" * Stuart Seymour, Director Global Cyber Security, Cyber Incident Response, Physical Security and Resilience at Centrica *Table of Contents Chapter - 00: Introduction; Chapter - 01: Contextual setting; Chapter - 02: Definitions and references; Chapter - 03: Reasoning and benefits; Chapter - 04: Case studies; Chapter - 05: The Organizational Resilience Capability Model® (ORCM); Chapter - 06: Assessment and reporting; Chapter - 07: Other key issues and ideas; Chapter - 08: Application and implementation

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Book SynopsisWin the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.Trade Review"Bev Burgess has the rare talent of being able to unravel complex topics and spell out a practical way forward. This book is about how to build relationships with the most senior prospects. She writes brilliantly and with great clarity, and has filled a major gap in our knowledge." * Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"A comprehensive overview of how to approach a game-changing services marketing activity." * Ian Hunter, Vice President, North West Europe Marketing, Fujitsu *"Will help anyone looking for new ideas, great examples, and a structured process for developing successful business relationships with target executives in today's hyper-competitive market." * Barbara Robidoux, Senior Vice President, Marketing, Dell Technologies *"A successful business relationship demands a strategic, disciplined, structured and intelligent approach. Bev Burgess' latest 'how to' is accessible, compulsive and bang on the money." * Allan Evans, Global Head of Business Development and Marketing, BDO International Limited *"Bev Burgess has a talent for breaking down the complex and sharing pragmatic advice that anyone can follow. If you're serious about building great relationships with your customers, this book is a great place to start." * Stella Low, Chief Communications Officer, Cisco Systems *"Burgess provides a wealth of ideas, practical insight, industry research, and real-world examples on the critical aspects of orchestrated executive engagement. Whether you are looking to up your company's game around executive engagement or your own personal success, this book is a must-read." * Keith Pranghofer, Director of Account Based Marketing & Engagement, Microsoft *"This is a vital and urgently needed book. If you only read one book at marketing or business this year, make it this one." * Joel Harrison, Editor-in-Chief, B2B Marketing *"Packed with clear insights into the increasingly complex world of business-to-business marketing." * Fiona Czerniawska, Joint Managing Director, Source Global Research *"This clear and easy to follow book is essential reading for managers seeking to create and sustain business relationships and successfully engage with key business stakeholders. An important book for top management, senior marketers and students." * Adrian Payne, Professor of Marketing, University of New South Wales, Australia and visiting Professor in Marketing Cranfield University, UK *"Bev Burgess demonstrates that selling successfully to businesses need not be a matter of chance. Rather, by understanding how to engage with senior executives, it can be the result of a carefully considered and controllable marketing strategy." * David Sharp, CEO, International Workplace *"The book reinforces the client-focussed messages for every element of executive engagement, demonstrating that the client journey and experience can be strategically managed to influence success in building relationships and directly supporting the sale." * Nigel Pyke, Head of EMEA Marketing & Communications, Cushman & Wakefield *"Compelling writing, terrific case studies, and action-oriented advice. A great companion piece to her book on account-based marketing!" * Jonathan Copulsky, former CMO, Deloitte Consulting and Lecturer of Marketing, Northwestern University *"A fantastic source of thoughtful guidance and practical approaches. Bev Burgess has set out a complex subject with great clarity and purpose." * Steve Andre, CEO and founder of Spirit AI *Table of Contents Chapter - 01: Business buyers don’t behave like consumers; Chapter - 02: What is executive engagement?; Chapter - 03: Understanding executives; Chapter - 04: Who should engage?; Chapter - 05: Having something to say; Chapter - 06: Knowing when to engage; Chapter - 07: Engaging with peer networks; Chapter - 08: Engaging small groups; Chapter - 09: Engaging individuals; Chapter - 10: Measuring success;

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Book SynopsisWin the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.Trade Review"Bev Burgess has the rare talent of being able to unravel complex topics and spell out a practical way forward. This book is about how to build relationships with the most senior prospects. She writes brilliantly and with great clarity, and has filled a major gap in our knowledge." * Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"A comprehensive overview of how to approach a game-changing services marketing activity." * Ian Hunter, Vice President, North West Europe Marketing, Fujitsu *"Will help anyone looking for new ideas, great examples, and a structured process for developing successful business relationships with target executives in today's hyper-competitive market." * Barbara Robidoux, Senior Vice President, Marketing, Dell Technologies *"A successful business relationship demands a strategic, disciplined, structured and intelligent approach. Bev Burgess' latest 'how to' is accessible, compulsive and bang on the money." * Allan Evans, Global Head of Business Development and Marketing, BDO International Limited *"Bev Burgess has a talent for breaking down the complex and sharing pragmatic advice that anyone can follow. If you're serious about building great relationships with your customers, this book is a great place to start." * Stella Low, Chief Communications Officer, Cisco Systems *"Burgess provides a wealth of ideas, practical insight, industry research, and real-world examples on the critical aspects of orchestrated executive engagement. Whether you are looking to up your company's game around executive engagement or your own personal success, this book is a must-read." * Keith Pranghofer, Director of Account Based Marketing & Engagement, Microsoft *"This is a vital and urgently needed book. If you only read one book at marketing or business this year, make it this one." * Joel Harrison, Editor-in-Chief, B2B Marketing *"Packed with clear insights into the increasingly complex world of business-to-business marketing." * Fiona Czerniawska, Joint Managing Director, Source Global Research *"This clear and easy to follow book is essential reading for managers seeking to create and sustain business relationships and successfully engage with key business stakeholders. An important book for top management, senior marketers and students." * Adrian Payne, Professor of Marketing, University of New South Wales, Australia and visiting Professor in Marketing Cranfield University, UK *"Bev Burgess demonstrates that selling successfully to businesses need not be a matter of chance. Rather, by understanding how to engage with senior executives, it can be the result of a carefully considered and controllable marketing strategy." * David Sharp, CEO, International Workplace *"The book reinforces the client-focussed messages for every element of executive engagement, demonstrating that the client journey and experience can be strategically managed to influence success in building relationships and directly supporting the sale." * Nigel Pyke, Head of EMEA Marketing & Communications, Cushman & Wakefield *"Compelling writing, terrific case studies, and action-oriented advice. A great companion piece to her book on account-based marketing!" * Jonathan Copulsky, former CMO, Deloitte Consulting and Lecturer of Marketing, Northwestern University *"A fantastic source of thoughtful guidance and practical approaches. Bev Burgess has set out a complex subject with great clarity and purpose." * Steve Andre, CEO and founder of Spirit AI *Table of Contents Chapter - 01: Business buyers don’t behave like consumers; Chapter - 02: What is executive engagement?; Chapter - 03: Understanding executives; Chapter - 04: Who should engage?; Chapter - 05: Having something to say; Chapter - 06: Knowing when to engage; Chapter - 07: Engaging with peer networks; Chapter - 08: Engaging small groups; Chapter - 09: Engaging individuals; Chapter - 10: Measuring success;

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Book SynopsisHow can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition. Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.Trade Review"A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in." * Mark Spelman, Member of the Executive Committee, World Economic Forum *"This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!" * Gisbert Rühl, CEO, Klöckner & Co SE *"The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode." * Martin Brudermüller, CEO, BASF *"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way." * Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School *"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth." * Bill McDermott, CEO ServiceNow *"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing." * Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd *"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change." * Richard Straub, President Global Peter Drucker Forum *"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." * Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator *"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution." * Dr Ulrich Faisst, Digital Transformation Officer, TRUMPF *"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy." * Felix Staeritz, CEO, FoundersLane and Founder, FightBackMovement *Table of Contents Chapter - 00: About the authors; Section - ONE: Why business models need to radically shift; Chapter - 01: How business model transformation became mainstream; Chapter - 02: Working with the Business Transformation Board; Section - TWO: Navigating the business model transformation journey; Chapter - 03: Drivers of business model transformation; Chapter - 04: How to assess your current and target business model; Chapter - 05: How to lead a radical shift of your business model; Section - THREE: Learning from successful transformational organizations; Chapter - 06: Case studies of companies radically shifting the level of inclusiveness; Chapter - 07: Case studies of companies radically shifting the level of customization; Chapter - 08: Case studies of companies that sequence multiple radical shifts; Section - FOUR: How to move forward; Chapter - 09: Mastering the transformational leadership challenge; Chapter - 10: Designing your business model transformation path; Chapter - 11: Index

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Book SynopsisHow can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition. Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.Trade Review"A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in." * Mark Spelman, Member of the Executive Committee, World Economic Forum *"This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for traditional companies, this step-by-step guide shows how to proactively shift your business model in order to shape future success. A must-read!" * Gisbert Rühl, CEO, Klöckner & Co SE *"The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode." * Martin Brudermüller, CEO, BASF *"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way." * Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School *"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth." * Bill McDermott, CEO ServiceNow *"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing." * Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd *"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change." * Richard Straub, President Global Peter Drucker Forum *"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader." * Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator *"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution." * Dr Ulrich Faisst, Digital Transformation Officer, TRUMPF *"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy." * Felix Staeritz, CEO, FoundersLane and Founder, FightBackMovement *Table of Contents Chapter - 00: About the authors; Section - ONE: Why business models need to radically shift; Chapter - 01: How business model transformation became mainstream; Chapter - 02: Working with the Business Transformation Board; Section - TWO: Navigating the business model transformation journey; Chapter - 03: Drivers of business model transformation; Chapter - 04: How to assess your current and target business model; Chapter - 05: How to lead a radical shift of your business model; Section - THREE: Learning from successful transformational organizations; Chapter - 06: Case studies of companies radically shifting the level of inclusiveness; Chapter - 07: Case studies of companies radically shifting the level of customization; Chapter - 08: Case studies of companies that sequence multiple radical shifts; Section - FOUR: How to move forward; Chapter - 09: Mastering the transformational leadership challenge; Chapter - 10: Designing your business model transformation path; Chapter - 11: Index

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Book SynopsisIn a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.Trade Review"Offers expert views and practical advice on how to understand the buyer so well that you can go from selling to helping today's hyper-connected and empowered customers buy." * Malin Liden, Vice President, Head of EMEA Marketing Transformation Office, SAP, Germany *"This is not only a great reminder of the need for insight, but an incredibly useful resource to remind us how to generate the right insights across key touch points." * Maria Koutsoudakis, Brand Director UK, Vodafone *"Marketing is about creating relationships that are great for the customers who experience them, great for the people who make them happen, great for the people who "sell" them, great for all stakeholders and great for the planet. If you are interested in learning how to do this, buy and use this book." * Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"Delighting customers is a powerful path to profitability and this book skilfully provides the playbook on both strategy and execution-the why and the how. It's a must-read for business leaders who need to translate insight into action to accelerate business growth!" * Vanessa DiMauro, Head of Community, Georgian Partners and Forbes Top 40 Digital Marketer, USA *"The internet, social media, legislation, technology and COVID-19 have all changed marketing and all of us have to change with it. Bailey takes us through each area we need to change and uses expert opinion, case studies and her own experience to lay out either a healthy update or an introduction into this interesting subject." * Tim Hughes, Author and Co-Founder and CEO, Digital Leadership Associates, UK *"The best marketing today is all about generating world-class insight and turning it into action. This is at once the most practical and the most rigorous guide to that insight-into-action process that I know of." * Hugh Wilson, Professor of Marketing, University of Warwick, WBS, UK *"The ultimate guide on how to harness and truly leverage customer insights. Christine Bailey shows the importance of being authentic, understanding the customer on a more personal level than simply as data points, and humanizing the brand by adding value through using customer insights." * Ted Rubin, CMO, Photofy, Author of Return on Relationship, Speaker, Provocateur, USA *"Christine takes us on a fascinating tour of almost every contemporary marketing technique and discipline and demonstrates the common thread of data and insight that should be at the heart of whatever we do as marketers." * Ian Truscott, Founding Editor, Rockstar CMO, UK *"The book illustrates the importance of customer insights in our modern digital world and encouraged me to leave my comfort zone and try new things." * Sandrine Wagner, Prize-winning final year marketing student, Kingston University, UK *Table of Contents Chapter - 01: An introduction to customer insights; Chapter - 02: Why customer insights matter and how you generate them; Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter - 04: Using insights to support a brand strategy; Chapter - 05: Using insights to create and apply customer segments and personas; Chapter - 06: Using insights for thought leadership and content marketing; Chapter - 07: Using insights for customer acquisition; Chapter - 08: Using insights to develop and retain customers; Chapter - 09: More insightful social media; Chapter - 10: Technology to help; Chapter - 11: Implications for practitioners

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Book SynopsisEffective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage. Drawing upon case studies from organizations who have applied such approaches such as The Gap, Hilton Worldwide University and Seagate Technology, Learning Analytics will enable those involved in learning and development to make the business case for their activities and deliver an evidence-based service to their organizations. Alongside updated chapters on learning technology tools and moving beyond learning analytics to talent management analytics, this second edition also features new content on measuring informal learning, increasing data literacy, and framing L&D's contributions through a portfolio evaluation approach.Trade Review"Learning Analytics reaffirms that evaluation principles when standardized and enabled by technology can provide insights about which programs are helping achieve business goals and which need improvement. This edition also brings a new methodology to the table that helps L&D organizations align and deeply connect with the business strategy." -- Kimo Kippen * Founder Aloha Learning Advisors and former Chief Learning Officer at Hilton Worldwide *"This book is a fantastic roadmap, guidebook and treasure trove of research, enabling L&D leaders and practitioners alike to solve that most obvious yet difficult of challenges, clearly linking L&D programs to all areas of talent management in a cohesive, strategic way to positively impact performance and productivity." -- Jeff Higgins * Founder and CEO, HCMI *"If you need to evaluate your investments in talent, or use HR analytics to inform your business decisions, then this book is a godsend." -- Doug Gray, Ph.D. * CEO and Founder of Action Learning Associates and former President of ATD Nashville *Table of Contents Chapter - 01: What is learning analytics?; Chapter - 02: Technology’s role in learning measurement; Chapter - 03: Linking learning to business impact; Chapter - 04: Scrap learning: the new leading indicator of success; Chapter - 05: Aligning L&D to business goals through needs assessment; Chapter - 06: Benchmarks; Chapter - 07: Optimizing investments in learning; Chapter - 08: Beyond learning analytics to talent management analytics

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Book SynopsisEffective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning Analytics outlines how analytical approaches can respond to these challenges, the types and benefits of technological solutions and how to ask the right questions of organizational data in order to build a learning organization that boosts performance and competitive advantage. Drawing upon case studies from organizations who have applied such approaches such as The Gap, Hilton Worldwide University and Seagate Technology, Learning Analytics will enable those involved in learning and development to make the business case for their activities and deliver an evidence-based service to their organizations. Alongside updated chapters on learning technology tools and moving beyond learning analytics to talent management analytics, this second edition also features new content on measuring informal learning, increasing data literacy, and framing L&D's contributions through a portfolio evaluation approach.Trade Review"Learning Analytics reaffirms that evaluation principles when standardized and enabled by technology can provide insights about which programs are helping achieve business goals and which need improvement. This edition also brings a new methodology to the table that helps L&D organizations align and deeply connect with the business strategy." -- Kimo Kippen * Founder Aloha Learning Advisors and former Chief Learning Officer at Hilton Worldwide *"This book is a fantastic roadmap, guidebook and treasure trove of research, enabling L&D leaders and practitioners alike to solve that most obvious yet difficult of challenges, clearly linking L&D programs to all areas of talent management in a cohesive, strategic way to positively impact performance and productivity." -- Jeff Higgins * Founder and CEO, HCMI *"If you need to evaluate your investments in talent, or use HR analytics to inform your business decisions, then this book is a godsend." -- Doug Gray, Ph.D. * CEO and Founder of Action Learning Associates and former President of ATD Nashville *Table of Contents Chapter - 01: What is learning analytics?; Chapter - 02: Technology’s role in learning measurement; Chapter - 03: Linking learning to business impact; Chapter - 04: Scrap learning: the new leading indicator of success; Chapter - 05: Aligning L&D to business goals through needs assessment; Chapter - 06: Benchmarks; Chapter - 07: Optimizing investments in learning; Chapter - 08: Beyond learning analytics to talent management analytics

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Book SynopsisArtificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business.Trade Review"The Intelligence Revolution is a complete guide for business leaders who want to truly transform their organization with AI. It provides a comprehensive framework to identify and implement a company-wide strategy to put AI into action." * David Carmona, General Manager, Artificial Intelligence at Microsoft *"Amid the dizzying array of AI uses and developments, having a straightforward guide to what this technology is and how businesses can use it is invaluable. The Intelligence Revolution is an important read for any executive who wants to thrive in the AI future." * Gary Shapiro, President and CEO, Consumer Technology Association *"Bernard Marr has written an exceptional must-read manual on the opportunities and challenges of the AI revolution... the most significant technological opportunity for any and all businesses. Learn from one of the best, gain his insights and utilize his blueprint to prepare for the greatest revolution of our time." * Leslie Stevens, President, Ortho-Tain, Inc. *"Bernard Marr has done it again! This time with a book on AI, the most transformative business and technology trend of our times. The Intelligence Revolution is easy to understand and packed full of real-world examples and practical templates. A must read for ANY business and technology leader." * Bruno Aziza, Group Vice President, AI & Data Analytics Cloud, Oracle *"Bernard Marr has put business leaders in the driver's seat of the intelligence revolution with this excellent AI strategy guidebook, which dives into the broad spectrum of AI capabilities and technologies. The book avoids AI hype and instead offers an intelligent alternative: a wealth of forward-looking practical advice, while consistently demonstrating how AI will drive business success when it blends with time-tested business principles, focused on people, culture, leadership, goals, priorities, strategy, and governance. No business will be left untouched by the intelligence revolution, which is transforming and disrupting people, products, and processes everywhere. Get this book and get your business moving fast-forward with AI." * Dr. Kirk Borne, Principal Data Scientist and Data Science Fellow at Booz Allen Hamilton *"The Intelligence Revolution urges every business from tuna fishing to toothbrushes to embrace AI or risk being irrelevant. Bernard Marr provides a comprehensive strategic template for how to embrace and integrate AI to get the best out of your data and your people in the Fourth Industrial Revolution." * Andy Rubin, Chair, Pentland Brands *"Explaining a complex concept with simplicity is the most difficult challenge for a writer. In this book, Bernard Marr succeeded in enabling any business manager to easily understand AI and how it can bring benefits to businesses. The book is very pleasant to read, and action-oriented, illustrated with practical examples from across all industries. A must-read for the industry leaders of the future." * Pascal Bornet, Head of AI, and Digital Innovation, McKinsey & Company *"If you have ever been wondering about what AI means, or been confused and worried about the impact of AI, Bernard Marr will clarify it all in this book for you. Not only will you understand what AI is, you will understand how to embrace it and prepare to benefit from it, regardless of which industry you are in." * Conny Björling, Head of Enterprise Architecture, Skanska Group *"Bernard Marr is an expert storyteller. In his latest book The Intelligence Revolution, he hooks readers in from the start by revealing how the tuna fishing industry has advanced and transformed over the years; along with a few predictions of how the industry might look in the next 20 years. Every industry is on a similar transformation journey; companies of all sizes and types are adopting new technologies. This book provides the reader with examples, tools, and knowledge of AI that is needed to increase business success, improve performance, address barriers associated with adopting AI technologies, and build a company that is equipped for the future. I highly recommend this book to anyone that wants to understand the impact of AI and wants to strategically prepare for the intelligence revolution and use AI to boost business success." * Kate Strachnyi, Founder, Story by Data *"Bernard Marr has written an insightful book on the value of Artificial Intelligence with tools and techniques for all companies across all industries. His simple to understand concepts de-mystify AI. If you needed a kick starter to get yourself moving on your digital innovation ideas this is the book to do it!" * Tina Rosario, Chief Data Officer, SAP *Table of Contents Section - ONE: Introduction and setting the scene; Chapter - 01: The transformative impact of the intelligence revolution; Chapter - 02: How we got to the intelligence revolution; Section - TWO: Artificial Intelligence in business; Chapter - 03: Artificial Intelligence in business; Chapter - 04: Using AI to make more intelligent products; Chapter - 05: Using AI to provide more intelligent services; Chapter - 06: Using AI to improve your business operations and processes; Section - THREE: Getting ready for the intelligence revolution; Chapter - 07: Finding the AI opportunities in your business; Chapter - 08: Addressing people and culture needs; Chapter - 09: The need for ethics, trust and transparency; Chapter - 10: AI needs data (lots of data); Chapter - 11: The need for a technology overhaul; Chapter - 12: Leadership challenges in the intelligence revolution; Chapter - 13: A look ahead;

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Book SynopsisConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.Trade Review"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" * John Donnellan, Director, E-Commerce EMEA, Canon Europe *"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" * Dr Dave Chaffey, co-Founder, SmartInsights.com *"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" * Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day *"'Highly recommended for anyone who's looking to optimize their online store.'" * Paras Chopra, Founder & Chairman, VWO *"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" * Bratt Wittwer, former CEO, Qualaroo *Table of Contents Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website

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Book SynopsisConversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.Trade Review"'A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs.'" * John Donnellan, Director, E-Commerce EMEA, Canon Europe *"'At last, a practical guide dedicated to Conversion Rate Optimization (CRO) for online retail.'" * Dr Dave Chaffey, co-Founder, SmartInsights.com *"'This book explores how to understand people, their behaviour, their feedback, their testing choices and win bigger revenues.'" * Avinash Kaushik, Digital Marketing Evangelist, Google and author of Web Analytics 2.0 and Web Analytics: An Hour a Day *"'Highly recommended for anyone who's looking to optimize their online store.'" * Paras Chopra, Founder & Chairman, VWO *"'Dan and Johann draw from their own in-the-trenches experience to craft an essential read for the developing CRO practitioner. From their strategic approach down to targeted tactics, they provide the playbook on how to uncover insights for e-commerce growth.'" * Bratt Wittwer, former CEO, Qualaroo *Table of Contents Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website

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Book SynopsisApproach the future as a conversation, not a declaration. How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? The world of business is experiencing a state of hyperchange influenced by global movements, disruptive technologies, political uprisings and new consumer expectations. If your world is turned upside down, will you know how to pivot and thrive, or will you be roadkill in the 'adapt or die' business race? Futuring is the art of anticipating and testing the trade-offs of different futures by making sense of key trends, signals and emerging patterns. How to Future is the only book that will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for better futures for you and your business. How to Future is a guidebook to futuring and arms you with tools, strategies and practices that illuminate new strategic pathways. Renowned futurists Scott Smith and Madeline Ashby teach you how to manage the daily flood of information and signals, and discern emergent patterns that have a direct impact on the direction of your business. How to Future isn't about the "one future" you expect. Instead, this book equips you with valuable tools and concepts, builds a future-focused mindset and enables you to envision, stress-test and prototype adaptable, informed and agile strategic visioning. These tools will empower you, your team and your organization to anticipate whatever futures emerge.Trade Review"Just like great science fiction, 'futuring' isn't about trying to predict the future; it's about stimulating creative thinking about a range of possible futures. In How to Future, two of the best strategic foresight professionals in the business share all of their secrets, explaining how you can use the same tools they use to help their clients systematically think about and prepare for what's coming next--whatever it might be. It's a toolbox for taking control of your own future." * Kevin Bankston, AI Policy Director at Facebook and Fellow at Arizona State University's Center for Science and the Imagination *"The Future is no longer uncertain once you have read How to Future. The book does a brilliant job of providing the reader with the confidence and know-how to embrace uncertainty and work purposefully towards the future with ease. Using models of possibility and clear framework tools, anyone can learn to understand, predict, and shape the future, which is particularly refreshing considering the fact that futuring can often feel like an intimidating task." * Julie Doleman, Managing Director, Global Expansion at Experian Consumer Services *"The future is rarely singular, and even more rarely stable. And there are few voices I would rather have in my head, to keep me company into all those futures than Scott Smith and Madeline Ashby. Drawing on more than two decades of expertise and experience, this book is an exemplary way-finding tool, full of helpful instructions and sign-posts that will be unfailing useful no matter where you find yourself. And the book is also an incantation: summon the future, they write, but do it with intentionality, a sense of purpose, and a strong moral compass!" * Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University and Senior Fellow, Intel Corporation *"Smith and Ashby have done our increasingly uncertain world a service with How to Future by sharing the crown jewels of the futurists' trade. This book is filled with plain-spoken but extremely sophisticated guidance on how to understand-and prepare for-what's over the horizon." * August Cole, co-author of Burn In: A Novel of the Real Robotic Revolution and Ghost Fleet: A Novel of the Next World War *"Reading How to Future in mid-2020, reinforced in my mind how important it is to broaden the scope of who gets to 'future.' There has never been a better time to learn how to imagine new possibilities and incorporate more diversity of experiences and points of view into the process. If you want to engage communities and make new, different, and more resilient futures happen, Smith and Ashby's book provides both a manual and a call for doing so." * Matt Jones, Principal Designer, Google AI *"In a world that needs proper, grown-up futures thinking more than ever, How To Future is simply brilliant - it's the tonic (and the gin!) we've been waiting for. A true manual to futuring, it is both accessible and wise, written by two of the leading thinkers in the field with their characteristic wry pragmatism. With hope and without hype, the book shows us how to better think about, prepare for, and deal with the many strange things the future yet has to offer." * Professor Alf Rehn, Author "Innovation for the Fatigued" *"When the going gets weird, the weird turn pro. The old pros at Changeist have written the definitive guide to thinking around corners, out of quarantine, and through the uncertainty ahead. How to Future contains all the accrued foresight you need to begin practicing futures as a team or organization, and persuasively argues that your "return on vision" will trump straight-line projections every time." * Greg Lindsay, Director of Applied Research, NewCities Foundation *Table of Contents Chapter - 00: Introduction; Chapter - 01: Different futuring for different needs; Chapter - 02: Getting started – scoping; Chapter - 03: Sensing and scanning – finding signals of the future now; Chapter - 04: Sense-making and mapping – turning data and insights into patterns and themes; Chapter - 05: Scenario development – combining patterns and themes to tell strategic stories; Chapter - 06: Storytelling and prototyping – creating ways for others to engage with your future stories; Chapter - 07: Assessing effectiveness – tools for monitoring and measuring fitness of approach; Chapter - 08: What to do next? Building a futuring culture; Chapter - 09: Conclusion

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Book SynopsisLeading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business. It provides executives with the essential tools and concepts to establish a data and AI portfolio strategy as well as the organizational setup and agile processes that are required to deliver machine learning products at scale. Key consideration is given to advancing the data architecture and governance, balancing stakeholder needs and breaking organizational silos through new ways of working. Each chapter includes templates, common pitfalls and global case studies covering industries such as insurance, fashion, consumer goods, finance, manufacturing and automotive. Covering a holistic perspective on strategy, technology, product and company culture, Driving Digital Transformation through Data and AI guides the organizational transformation required to get ahead in the age of AI.Trade Review"After years of progress in AI, might the hype be growing faster than the reality? Are we about to enter an 'AI autumn'? Not if Borek and Prill have anything to say about it! Digital transformation is tough - this book improves your odds." * Thomas C Redman, "the Data Doc", Harvard Business Review Blogger and Author *"Clear and to the point in a language that works for executives. A must-read for any leader." * Holger Kömm, Senior Director Advanced Analytics, Adidas *"A great in-depth introduction to how to add value to companies using digitalization, data and AI." * Patrick Glauner, Professor of Artificial Intelligence, Deggendorf Institute of Technology *"Provides great guidance on how to think of data products instead of projects - which is a key factor in mastering the challenges of digitalization." * Carsten Bange, Founder and CEO, BARC (Business Application Research Centre) *"A must-read for everyone involved into turning digitization and AI into real value for your company. Whether you're in the middle of the process looking for some orientation or just about getting started, this book will provide you with the advice you need!" * Alexander Thamm, CEO and Founder of Alexander Thamm GmbH *Table of Contents Chapter - 01: Introduction to delivering data and AI products; Chapter - 02: Developing the data and AI product strategy and goals; Chapter - 03: Setting up the data and AI product delivery organization; Chapter - 04: Identifying and defining data and AI products; Chapter - 05: Delivering high quality data and AI products; Chapter - 06: Designing the data and AI platform and architecture; Chapter - 07: Driving transformative change with data and AI products; Chapter - 08: The future of data and AI products in your organization

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Book SynopsisLeading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business. It provides executives with the essential tools and concepts to establish a data and AI portfolio strategy as well as the organizational setup and agile processes that are required to deliver machine learning products at scale. Key consideration is given to advancing the data architecture and governance, balancing stakeholder needs and breaking organizational silos through new ways of working. Each chapter includes templates, common pitfalls and global case studies covering industries such as insurance, fashion, consumer goods, finance, manufacturing and automotive. Covering a holistic perspective on strategy, technology, product and company culture, Driving Digital Transformation through Data and AI guides the organizational transformation required to get ahead in the age of AI.Trade Review"After years of progress in AI, might the hype be growing faster than the reality? Are we about to enter an 'AI autumn'? Not if Borek and Prill have anything to say about it! Digital transformation is tough - this book improves your odds." * Thomas C Redman, "the Data Doc", Harvard Business Review Blogger and Author *"Clear and to the point in a language that works for executives. A must-read for any leader." * Holger Kömm, Senior Director Advanced Analytics, Adidas *"A great in-depth introduction to how to add value to companies using digitalization, data and AI." * Patrick Glauner, Professor of Artificial Intelligence, Deggendorf Institute of Technology *"Provides great guidance on how to think of data products instead of projects - which is a key factor in mastering the challenges of digitalization." * Carsten Bange, Founder and CEO, BARC (Business Application Research Centre) *"A must-read for everyone involved into turning digitization and AI into real value for your company. Whether you're in the middle of the process looking for some orientation or just about getting started, this book will provide you with the advice you need!" * Alexander Thamm, CEO and Founder of Alexander Thamm GmbH *Table of Contents Chapter - 01: Introduction to delivering data and AI products; Chapter - 02: Developing the data and AI product strategy and goals; Chapter - 03: Setting up the data and AI product delivery organization; Chapter - 04: Identifying and defining data and AI products; Chapter - 05: Delivering high quality data and AI products; Chapter - 06: Designing the data and AI platform and architecture; Chapter - 07: Driving transformative change with data and AI products; Chapter - 08: The future of data and AI products in your organization

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Book SynopsisThe Future Home in the 5G Era looks at new hyper-connected home environments in which devices and apps will work together seamlessly to respond to and anticipate customers' needs, all with maximum security and privacy. Enabled by 5G, AI, and other new technologies such as eSim and edge computing, the Future Home's powerful service ecosystems will be a quantum leap from today's fragmented smart home technology, effectively extending the boundaries of the home even beyond the traditional bounds of the physical, to ultimately make consumers feel 'at home' anywhere. This will create tremendous opportunities for businesses including communication service providers (CSPs), device manufacturers and app developers, as well as those providing services in diverse sectors such as entertainment, health and social care, education, retail, and more. The Future Home in the 5G Era combines original research from Accenture with practical insights and examples, showing how intelligently orchestrated Future Homes can yield economic success for businesses. Written by leaders of strategy and technology consultancy at Accenture, the authors have vast industry experience leading major units of Fortune 500 companies and start-ups. This book looks at how businesses, especially CSPs, can overcome the challenges and capture the multi-billion-dollar Future Home market by putting strategic emphasis on excellent customer experiences, developing new business models, and turning their organizations into competitively agile platform-based innovators. For business leaders in any sector relevant to the Future Home, this book is an indispensable and value-creating guide.Trade Review"This book takes an in-depth look at one of the most fascinating challenges of today. It sheds light on the emergence of a radical new experience of home, driven by new technologies including 5G, AI, eSIM and edge computing. By using a powerful mix of real-life examples, strategic frameworks and thought-leading themes, it brings some great new insights for business leaders in the ecosystem connected to the Future Home. A must-read." * Vinod Kumar, CEO, Vodafone Business *"As new technologies such as 5G and others disrupt our daily life, including in our homes, this book shines new light on how communications service providers can thrive and grow in a landscape full of opportunities - but also full of competitors pushing from all sides. It is an inspiring roadmap for leaders to take the right strategic steps into the promising era of the Future Home." * Mari-Noëlle Jégo-Laveissière, Deputy CEO/Chief Technology and Innovation Officer, Orange Group *"An inspiring book that helps telco leaders to finally capture the opportunity of the fast- growing Future Home market. The authors provide great insights about the impediments and challenges of the Future Home market and a practical guide on how to resolve them." * Dr Dirk Wössner, Member of the Board of Management, Deutsche Telekom and Managing Director, Telekom Germany *"'This is an inspiring book on how we can understand the emergence of a new experience of home and on how companies can seize the enormous business opportunities connected to this new experience. New perspectives, fresh concepts, unexpected ideas abound. The Future Home in the 5G Era is a groundbreaking book.'" * Ben Verwaayen, former CEO, BT Group and Alcatel-Lucent *"'Unfulfilled promise or future revolution - the connected home remained an enigma until the appearance of this analysis. The authors make a compelling case that cloud and 5G connectivity will ultimately deliver the seamless platform play the world is waiting for. In delivering this message they sparkle with ideas and innovative concepts - small wonder, given their collective entrepreneurial, corporate, tech and multi-industry experience.'" * Jens Schulte-Bockum, COO, MTN Group *"'The Future Home in the 5G Era gives executives a language and a framework to determine how they will evolve their products, services and strategies to flourish and innovate in a large, fast-growing market.'" * Clive Selley, CEO, Openreach *"'The Future Home in the 5G Era comes at an opportune moment, as science and new digital technologies unleash disruptive change across all fronts, transforming the (digital) lives of almost every individual: as private person, customer, manager, citizen or in other roles and function. An inspiring book with fascinating stories, well researched and clearly explained.'" * Professor Dr-Ing Boris Otto, Managing Director, Fraunhofer ISST (Institute for Software and Systems Engineering) *"'The nature and experience of home is fundamentally changing with 5G. Well researched and with concrete suggestions on 5G implementation, this valuable guide will help firms and leaders seize the opportunities of an emerging multi-billion-dollar market: the market of the Future Home in the 5G era.'" * Igor Leprince, Chair, WM5G Board, UK *Table of Contents Section - ONE: Introduction: The Future Home in the 5G Era and Beyond; Chapter - 01: A day in the life of a future home; Chapter - 02: Consumer needs in a hyper-connected world; Chapter - 03: From use cases to business cases; Chapter - 04: Turning homes into 5G Future Homes; Chapter - 05: Privacy and security - two separate challenges of the 5G Future Home; Chapter - 06: The rise of the connected living ecosystem builder; Chapter - 07: Emerging business models for the future home; Chapter - 08: Creating incentives for the Future Home ecosystem; Chapter - 09: The road to the Future Home

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Book SynopsisAs business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganize talent swiftly and plan for future needs to enable the business to succeed. It covers how to forecast organizational demand for people, resources and skills, analyze the gap between supply and demand and most importantly, how to fill this gap. This book explains how to use agile workforce planning to achieve this. Agile Workforce Planning is a practical guide for HR and organization development practitioners needing to align their staff, skills and resources with evolving company goals. This book also covers how to identify the skills needed in the workforce, where these skills are already available and when they're missing, how to decide whether to buy, borrow or build them. Agile Workforce Planning explains how to collect data to calculate and predict staff churn as well as how to use qualitative and quantitative demand modelling to forecast for future needs and provides strategies to address these including lateral internal recruitment. There is also expert guidance on horizon scanning, scenario planning and how to secure stakeholder buy in and engagement for an agile workforce plan. Supported by case studies from companies including Apple, Coca-Cola, Procter & Gamble, NATO and the UK National Health Service, this is essential reading for HR and OD professionals needing to continuously align the talent and capabilities in their workforce with the overall business strategyTrade Review"Adam has filled a major gap in the literature with this book. Thoughtful, nuanced, rigorous and practical, it will be a great end-to-end guide and reference for leaders and professionals at all levels on the ROI, theory and practice of effective workforce planning." * Rupert McNeil, Government Chief People Officer, UK Civil Service *"In this constantly changing world we respond with adaptability and speed, with a consistent learning mindset, seeking development and innovation. This book immerses the reader in this agile world through a welcoming narration of personal and business stories, explaining how to practically implement theories and conquer the related statistics. Adam Gibson, offers the recipe to succeed on having the right people capability that will lead an organization become truly agile. This book is written with the people in mind not just the business, preparing us for the future workplace. Its captivating narration offers an enjoyable way of fast knowledge assimilation for all those seeking to extend their knowledge on workforce planning and gain new perspectives, as well as those that want to start their learning on this topic." * Anna Mamalaki, Organizational Development & HR Consulting Director, Business: The Human Aspect LLC *"Adam Gibson provides us with a guide to agile workforce planning for professionals at all levels. This is a go-to handbook on how to plan for the future that I will be using many more times for its wealth of case studies and examples." * Erik van Vulpen, Founder, Academy to Innovate HR *"In Agile Workforce Planning, Adam Gibson has delivered the definitive book on workforce planning. As businesses navigate uncertainty and complexity, this book shows how workforce planning will need to be agile and built upon solid principles of business, economics, and risk. It is a must-read for practitioners in this space." * Nicholas Garbis, former leader of SWP at General Electric and Allianz SE *"At last a comprehensive and practical guide to workforce planning! Whilst organizations are realising the value of strategic workforce planning, as a relatively new discipline within the HR profession and wider business, there hasn't been the corresponding capability to capitalise on their interest. Staying true to Adam's 7Bs of workforce planning, if there is no internal supply and a scarcity of skill in the market then organizations need build this capability. Adam's book takes significant steps in providing the resource for organizations to build a workforce planning capability for themselves. It enables people to become SWP (Strategic Workforce Planning) professionals, providing them with the knowledge, tools and approach to form a solid foundation as a SWP practitioner." * Kath Soole, Strategic Workforce Planning Lead, Ministry of Defence *"Adam has woven together his considerable experience, detailed academic research, organizational case studies and fascinating military anecdotes to convey the 'what' the 'how' and critically the 'why' behind Agile Workforce Planning. I believe all HR professionals, not just those devoted to workforce planning, will find the framework and insights provided of real practical value in shaping, building and delivering the workforces their organizations require." * Steven Scott, Global Head & Managing Director, Workforce Management & Analytics, Standard Chartered Bank *"Workforce planning has always been among the top priorities for HR and Business leaders alike - after all, if we don't anticipate the workforce we need in our organizations well, we may suffer massive direct or opportunity cost. However, in today's VUCA world, workforce planning has proved to be an almost impossible task - how shall we anticipate the workforce requirements when we cannot even predict what might happen a few months ahead? This is why I was so happy to receive a copy of Adam's book, who based on his many year's practical experience shows us that with solid, Agile principles we can create the workforce we need that enables organizations to be successful in the market. The book is based on solid research and academic insights - and also demonstrates many practical, real-life applications showing the readers that workforce planning is a manageable process if we apply an agile mindset- after all, we cannot change the past, but we can always alter our current situation and act now to build the organization of the future." * Mihaly Nagy, Founder & CEO, The HR Congress *"A business strategy without understanding the future workforce shape, capability and skill needs, and cultures and operating model is like having a stool missing a leg. In these times with all the drivers of change in the future of work, organizations need to build the capability for agile workforce planning. This book provides great insights on what this means, why it is important, and the ways in which to approach it. It will help us all in being able to adapt for the future in an uncertain world." * Peter Cheese, Chief Executive, CIPD *Table of Contents Section - ONE: Introduction to workforce planning; Chapter - 01: What is workforce planning?; Chapter - 02: Evolution of workforce planning; Chapter - 03: The value and limitations of workforce planning; Chapter - 04: The agile approach; Section - TWO: Baseline; Chapter - 05: Analysing the strategic context; Chapter - 06: Understanding the workforce; Chapter - 07: Gaining buy-in; Section - THREE: Supply; Chapter - 08: Understanding workforce evolution; Section - FOUR: Demand; Chapter - 09: The nature of demand; Chapter - 10: Forecasting demand; Section - FIVE: Gap analysis; Chapter - 11: Establishing the gap; Section - SIX: Action plan; Chapter - 12: The planning approach; Chapter - 13: Demand optimization; Chapter - 14: Talent management; Chapter - 15: Creating the plan; Section - SEVEN: Deliver; Chapter - 16: Implementing the plan; Section - EIGHT: Conclusion; Chapter - 17: Becoming a workforce planning professional

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Book SynopsisExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.Trade Review"A step-by-step guide for adding prestige to products to draw attention, attract customers and drive sales." * Nir Eyal, author of Hooked: How to Build Habit-Forming Products *"Consumers, even in a rocky retail environment, are always looking for that special experience that transcends the day-to-day minutiae of their world, and makes it magical. Even small luxury product and experiences matter, and are something consumers will spend more for. This should be mandatory reading for businesses looking to grow their market share by elevating their offering." * Amy Hanson, executive vice president for credit, real estate and financial services, Macy's (retired) *"Drew Boyd makes a compelling case for adding prestige to your products: for the benefit of your customers and your employees. He gives the reader a thorough introduction to the leading research and a step-by-step guide to implementing it through the always-useful Systematic Inventive Thinking." * Doug Sackin, vice president, principal innovation design technologist, Fifth Third Bank *"Inspires the reader to tackle the ingredients of innovation and turn any product or a service into something unique. I suggest this reading not only to innovative thinkers interested in luxury, but also to all the managers and entrepreneurs looking for disruptive insights into customer experience innovation." * Lucio Lamberti, full professor of omnichannel marketing - Politecnico di Milano, School of Management *"Drew Boyd gives product innovators a new, powerful method to strengthen the creation of customer value propositions. Success is built upon a strong, unique value proposition, and Drew has pushed us to stretch our thinking while developing new products and services." * Mark Atkins, Board Vice Chair, Product Development and Management Association, Founder and President of Smart Hammer Innovation *"We've always known that creativity templates have many applications. But the next step is to tailor it to specific fields. Creativity is a general topic that can be used in many fields, but a specific connection between creativity and the selected field has to be investigated, defined and tested. Drew's latest book is the first successful attempt: it takes this idea further by mashing up creativity templates with luxury templates. I have no doubt this will pave the way for other "mergers" and open up completely new avenues. But, most importantly, anyone who wants to innovate inside the luxury or prestige goal can find useful techniques and many examples how it can be done." * Jacob Goldenberg, PhD, professor of marketing at the Arison School of Business at the IDC Herzliya and visiting professor at the Columbia Business School *"Every marketing leader now has a comprehensive playbook to attract and retain elite customers. Adding Prestige to Your Portfolio describes in detail a completely new process (the Creative Luxury Process) that companies can use to make themselves more competitive. Let Drew be your creative concierge for luxury market success!" * Lisa Nirell, Founder, EnergizeGrowth® LLC, author, and Marshall Goldsmith 100 Coaches member *"Drew outdid us all with his incredibly insightful Inside the Box book and now he takes his always innovative perspective to a new focus: prestige and luxury. Having watched Drew work his creative magic in front of groups many times, it's not at all surprising that he brings a unique and insightful process to use the concept of luxury. This book isn't about luxury as we typically think about it. Rather, it is about how to grow your company by transforming part of your portfolio in a new and innovative way. Design thinking meets Inside the Box: the result is an entirely new innovative process for growing your company. A must read." * William Putsis, PhD, author of The Carrot and the Stick; professor of marketing at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill; CEO of Chestnut Hill Associates *Table of Contents Chapter - 01: The Luxury Opportunity – Upscale and Grow; Chapter - 02: Switching on Luxury – The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

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Book SynopsisExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.Trade Review"A step-by-step guide for adding prestige to products to draw attention, attract customers and drive sales." * Nir Eyal, author of Hooked: How to Build Habit-Forming Products *"Consumers, even in a rocky retail environment, are always looking for that special experience that transcends the day-to-day minutiae of their world, and makes it magical. Even small luxury product and experiences matter, and are something consumers will spend more for. This should be mandatory reading for businesses looking to grow their market share by elevating their offering." * Amy Hanson, executive vice president for credit, real estate and financial services, Macy's (retired) *"Drew Boyd makes a compelling case for adding prestige to your products: for the benefit of your customers and your employees. He gives the reader a thorough introduction to the leading research and a step-by-step guide to implementing it through the always-useful Systematic Inventive Thinking." * Doug Sackin, vice president, principal innovation design technologist, Fifth Third Bank *"Inspires the reader to tackle the ingredients of innovation and turn any product or a service into something unique. I suggest this reading not only to innovative thinkers interested in luxury, but also to all the managers and entrepreneurs looking for disruptive insights into customer experience innovation." * Lucio Lamberti, full professor of omnichannel marketing - Politecnico di Milano, School of Management *"Drew Boyd gives product innovators a new, powerful method to strengthen the creation of customer value propositions. Success is built upon a strong, unique value proposition, and Drew has pushed us to stretch our thinking while developing new products and services." * Mark Atkins, Board Vice Chair, Product Development and Management Association, Founder and President of Smart Hammer Innovation *"We've always known that creativity templates have many applications. But the next step is to tailor it to specific fields. Creativity is a general topic that can be used in many fields, but a specific connection between creativity and the selected field has to be investigated, defined and tested. Drew's latest book is the first successful attempt: it takes this idea further by mashing up creativity templates with luxury templates. I have no doubt this will pave the way for other "mergers" and open up completely new avenues. But, most importantly, anyone who wants to innovate inside the luxury or prestige goal can find useful techniques and many examples how it can be done." * Jacob Goldenberg, PhD, professor of marketing at the Arison School of Business at the IDC Herzliya and visiting professor at the Columbia Business School *"Every marketing leader now has a comprehensive playbook to attract and retain elite customers. Adding Prestige to Your Portfolio describes in detail a completely new process (the Creative Luxury Process) that companies can use to make themselves more competitive. Let Drew be your creative concierge for luxury market success!" * Lisa Nirell, Founder, EnergizeGrowth® LLC, author, and Marshall Goldsmith 100 Coaches member *"Drew outdid us all with his incredibly insightful Inside the Box book and now he takes his always innovative perspective to a new focus: prestige and luxury. Having watched Drew work his creative magic in front of groups many times, it's not at all surprising that he brings a unique and insightful process to use the concept of luxury. This book isn't about luxury as we typically think about it. Rather, it is about how to grow your company by transforming part of your portfolio in a new and innovative way. Design thinking meets Inside the Box: the result is an entirely new innovative process for growing your company. A must read." * William Putsis, PhD, author of The Carrot and the Stick; professor of marketing at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill; CEO of Chestnut Hill Associates *Table of Contents Chapter - 01: The Luxury Opportunity – Upscale and Grow; Chapter - 02: Switching on Luxury – The Tools of Creative Luxury; Chapter - 03: Transforming a Product or Service to Luxury; Chapter - 04: Transforming the Shopping and Buying Experience; Chapter - 05: Transforming the Usage Experience; Chapter - 06: Transforming the Post-Purchase Experience; Chapter - 07: Driving Prestige into Your Culture; Chapter - 08: Conclusion;

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Book SynopsisIn theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.Trade Review"A must-read for every marketing and business leader growing their company across borders." * Nataly Kelly, VP of Localization, HubSpot and Author of Found in Translation *"If you are a marketing practitioner, it will become your bedside reading... if you are a top executive, discover how you can build brand equity, intentionally, and if you are a business student, this may well be your passport to a successful international career!" * Donovan Hawker, Founder, Hawkers & Partner and Lecturer, Sorbonne University (CELSA) *"Sean has captured both the "how" and, more importantly, the "why" in building successful multinational marketing efforts." * Peter Gerritsen, President, TAAN Worldwide *"If you are looking for the definitive hand guide on how to successfully market your brand across borders, this is it." * Elliot Polak, Chief Consultant, Social Dividend Global *"Value is as perceived in the eyes of the buyer, as the L'Oreals, Nestles, Unilevers and P&Gs of the world have discovered and learned to exploit. Sean Duffy shows you the way to do it too! He has condensed his 30 years of handling strategic marketing and brand development exercises over 6 continents in a slim, practical but comprehensive book." * Sanjay Kumar, Strategy and Operations and Professor, Delhi School of Business *"This book is very practical with useful methodologies and concrete case studies. Marketers can take this book as a "marketing bible" for international market entry and operations." * Edward Zhang, Founder of ZEN.EST Public Relations *"Sean Duffy removes all the fuzziness from marketing and brand management with his new book. He clearly demonstrates how to grow brands and how to grow as marketers. Recommended reading for anyone serious about building brands and business." * Veronika Tarnovskaya, International Marketing and Researcher and lecturer, docent, Lund University School of Economics and Management *"The hyper-practical (and uber-inspiring!) guide to taking your brand global. (Hint: It's way more than running your website copy through Google Translate!)" * Ann Handley, Chief Content Officer, Marketing Professors and Author of Everybody Writes *"Sean writes from the perspective of someone who has pondered the vagaries of product naming while standing in a shop in rural Ethiopia, reimagined adapting automotive ad copy sitting in a sleek conference room in Sweden, and walked the streets of Beijing to meet with engineers to find insights on a client's QA testing. He's a practitioner who knows what works and why, and any marketer who wants to sell internationally or adapt a global brand locally would do well to follow his lead." * Jonathan Salem Baskin, President, Arcadia Communications Lab and Author of Branding Only Works on Cattle *"You're just about to enter a new market with your brand. Excited? Consider this: the odds are high that you will fail... So, if you don't want to become another sad statistic, then this book is a must-read!" * Dr. Ana Iorga, CEO and Chief Neuroscientist, Buyer Brain and Co-editor & Author of Ethics in Neuromarketing *Table of Contents Section - ONE: Preparation; Chapter - 01: Why brands fail abroad; Chapter - 02: The business case for entering a foreign market; Chapter - 03: Choosing the right market; Chapter - 04: The difference between domestic and international brand building; Chapter - 05: Defining an approach to international markets; Chapter - 06: Preparing the brand for travel; Section - TWO:: The new market; Chapter - 07: Understanding the mechanics of building brand equity abroad; Chapter - 08: Setting realistic expectations; Chapter - 09: Dealing with language; Chapter - 10: Assembling the right team; Chapter - 11: Segmenting the market and targeting; Chapter - 12: Understanding local buyers in foreign markets; Chapter - 13: Understanding local competitors from the buyer’s POV; Chapter - 14: Seeing your product from the local buyer’s POV; Chapter - 15: Seeing your product’s price from the local buyer’s POV; Chapter - 16: Seeing your brand’s value from the local buyer’s POV; Chapter - 17: Creating an international web presence; Chapter - 18: Responding to the market; Section - THREE:: Get moving; Chapter - 19: Engaging company leadership; Chapter - 20: A different type of management; Chapter - 21: The renewed importance of vision and mission; Chapter - 22: Distinguish between marketing and sales; Chapter - 23: Defining success; Chapter - 24: Evaluating risk; Section - FOUR:: Conclusion

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