Business strategy Books

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Book SynopsisHave you ever sat at your desk stressed and wondering what to do next in your business? Do you feel your dreams are on hold due to the constant firefighting? Take a deep breath and open the book because help is at hand. This is a milestone book to enable business owners, entrepreneurs, founders, you, to dare to dream big and achieve those dreams.

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Book SynopsisTHE GREAT REASSESSMENT IS HERE: DO YOU KNOW WHO YOU WANT TO BE?Passion To Lead is an incisive look at the journey of an outsider to becoming a global CEO. It's packed with personal lessons and advice for ambitious leaders in a post-Covid world who dare to dream and forge their own path.This book will help you: Gain an inside understanding of a CEO's journey Get clarity about what you want to achieve, plan for it and sustain the drive to get there Ensure that your company reflects society in all its diversity Inspire and motivate others with your passion and vision Unlock your full potential by embracing change

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Book SynopsisAn introductory guide to managing cybersecurity for businesses. How to prevent, protect and respond to threats.Providing an insight to the extent and scale a potential damage could cause when there is a breech in cyber security. It includes case studies and advice from leading industry professionals, giving you the necessary strategies and resources to prevent, protect and respond to any threat: Introduction to cyber security Security framework Support services for UK public and private sectors Cyber security developments Routing a map for resilience Protecting financial data Countermeasures to advance threats Managing incidents and breaches Preparing for further threats Updating contingency plans

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Book Synopsis Aimed at small to medium businesses. The guide offers in-depth insight to regulations and practices affecting businesses in today''s climate. Essential reading for any entrepreneur, small to medium business. Offering valuable advice and covering every topic that you will need to know from: Grants and Incentives Making the most of your IP in your business Company formation Business Taxation Mergers and Acquisitions Business Incubators Competition Law Employment Law Pensions

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Book SynopsisCompanies planning to expand their export business base or to enter international markets for the first time need to focus their strengths and match them with market opportunities.The process of interaction, integration between people, companies, governments and nations is driven by international trade and investment, which in turn is aided by technology and innovation. A company's success is likely to be founded or reinforced by innovation which will need to be protected and supported by expert advice or partnerships. Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets.The book is spilt into three parts: Part One: ENCOURAGING INNOVATORS Part Two: PREPARING TO EXPORT Part Three: ADDRESSING TARGET MARKETS. The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts such as Coventry University, Basck, BExA, Patentgate, TAIO, and Chartered Institute of Procurement and Supply to name a few, this is an indispensable guide for business to expand their goods, services, process and IP's into the global market.

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Book SynopsisBook 1 of the Smart Skills series: practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.Become a master negotiator with just 7 key stepsNegotiating is a part of everyday life, but in business it's absolutely critical to your success. In the current challenging work and business environment, never has the skill of negotiation been more important, both with new clients and existing ones. Whether you are negotiating a one-off deal or managing a long-term project, securing the appropriate and best deal is paramount in any workplace... business success or failure can depend on it.This book will provide you with all you need to know, including insight into processes such as: Preparing a strategy with multiple options How to deal with pressure, tricks and tensions Maximise return on investment (ROI) You will also be given an in-depth look at the vital after-negotiation period where skilled negotiation is required to resolve emerging problems as a deal is executed or a service provided.ContentsForewordIntroduction: Getting the best dealChapter 1. Negotiation: Getting to grips with the core approachesChapter 2. Preparation: The route to achieving successChapter 3. Trading: Achieving successful balanceChapter 4. Making It Work: Good tactics, bad tactics and downright ploysChapter 5. The Interpersonal Dimension: The behavioural interactionsChapter 6. The Fine Print: The contractual elements of a dealChapter 7. Focusing on the Key Issues: Attention to detail

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Book SynopsisInnovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.

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Book Synopsis''The perfect concise guide to creating your own company from scratch: brilliant'' Graham RichardsThe Seven Stages to Launch You to SuccessThere is much to consider when starting a business. Knowing what to do first, whether you have a concept that works for you, what resources to access and how to get started can be overwhelming and seemingly-complicated.Start-Up Wise is a comprehensive, all-in-one-place guide providing everything you need to know for your journey, outlining seven key steps on how to start, manage and develop your business:Generating, developing and confirming your business ideasCorrect legal structure and brand identityRealistic business planFinancial and tax obligationsFunding optionsCost and time-effective business systemsBuilding and growing your business for the futureIt is important to understand why you are starting a business and then to focus on ideas and steps that will build your ideal growing and successful business. Start-Up Wise has compiled all of the key information in one guide to help you achieve this.Jonathan Reuvid is a former economist for French oil company Total and later Director of European Operations of the manufacturing subsidiaries of a Fortune 500 multinational before engaging in joint ventures and start-ups in China. He is an experienced business writer having authored and edited over 80 business books.

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Book SynopsisRunning a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.Trade ReviewRunning a Creative Company in the Digital Age will definitely help you understand how to go about this. It's essential reading for any writers and filmmakers who want to work for themselves or set up their own company -- Michelle Goode * Sofluid *This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it -- Nicola Lees * WFTV *Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country -- Rajesh Thind * founder of Pindu Productions *Extensively researched... All that you need to know is addressed here. Put this book with your dictionary -- Elinor Perry Smith * Lock and Load *an essential purchase...the book is a fascinating read which will place business matters into an understandable context -- Leo White * Kamera *

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Book SynopsisThis is the must-have book for leaders in business, organizations and government who are scrambling to get a grip on sustainability while improving performance in the era of climate change. Renowned business and sustainability consultant Alan AtKisson distils decades of wisdom and experience into this highly readable and motivational work. Covering theory and practice, obstacles and opportunities, case studies and poignant personal anecdotes, The ISIS Agreement draws the reader ever deeper into a global 'conspiracy of hope.' The core of the book is AtKisson's potent Accelerator, adopted for use in dozens of countries by business, governments, and organizations such as UNEP. A comprehensive toolkit that helps integrate sustainability into organizations, initiatives and plans, it can be used by any group, organization, business, community or region, in virtually any context. Central to the Accelerator is the potent ISIS (Indicators, Systems, Innovation, Strategy) method that teaches leaders how to create a whole-systems view of their organization, to identify and understand blockages and opportunities, and to leverage the potential for innovative change that adds value and accelerates progress towards sustainability.Trade Review'Clearly another winner!' Sustainability Indicators 'AtKisson's Accelerator tools and ISIS Method are powerful - I've seen them in action. This book is the essential guide, while also being an inspiring and informative read for just about anybody.' Hunter Lovins, President and founder of the Natural Capitalism Solutions 'AtKisson at his best.' Herman Mulder, independent adviser, former Senior Executive Vice President of ABN AMRO 'A must-read book.' Manuel Baigorri, Director, Social and Environmental Sustainability, Levi Strauss Europe, Middle East and Africa 'A powerful tonic for hope.' Darcy Hitchcock, co-author of The Business Guide to Sustainability 'The ISIS Agreement is awesome ... and gives those of us who've stepped up to the plate and been doing this work for years some reference points and the feeling that we are actually doing something.' Nancy Lee Bentley, Wholistic Health Expert & Author of Truly Cultured www.TrulyCultured.com 'The ideal entry point for leaders and innovators in all organizations for understanding and instituting change towards sustainability ... essential, transformative reading for leaders in business, organizations, and government, and professionals of all description in all sectors who are working on whole systems change in pursuit of strategies for innovation, sustainability, and profitability, as well as students in business and management.' Sustainable VillageTable of ContentsPrologue: The Myth of Isis and Osiris * Preface: A Letter to H * The Hope Graph * The Meeting at Hotel Petrol * The Golden Coffin * Murder in The Big Easy * Solving a Very Big Problem * Make Money, Do Good . . . and Save the World * A Compass for the 21st Century * How to Build a Pyramid * Journey into the Amoeba * Playing with Power * An Army for Sustainability * Coda * Index

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Book SynopsisStrategy-to-performance gaps foster a culture of under-performance Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively. Common failings include: Companies rarely track their performance against long-term plans - less than 15% of companies make it a regular practice to go back and compare the business' results with the performance forecast for each business unit in its prior years' strategic results Results rarely meet projections - when companies do track performance, it rarely matches the prior years' projection. The consequence is year-after-year of under-performance relative to the original plan A lot of value is lost in translation - a combination of poor communications, misapplied resources, limited accountability and lack of information creates an in-built strategy-to-performance gapTrade ReviewDrawing on original research and work carried out by business schools and consultants, and using the experiences of firms such as Reuters, Diageo, Pfizer, Deutsche Bank and IBM, Michel Syrett highlights common failings, such as poor resource planning and performance management and demonstrates how they can be overcome. * Manager Magazine *This is a very readable - and relevant - introduction to a key issue for strategy. * Professional Manager Magazine *

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Book SynopsisA business plan is essential for any business, new or established. But where do you start? What do you need to include? Whether you need to raise finance, get senior management to support your plans, or simply want a roadmap for growth you need a successful business plan. We explain what to put in, what to leave out and how to structure it to be most effective. This book takes you step-by-step through how and why to write a business plan. It uses practical techniques and everyday examples to ensure your business plan gets the results you want; whether it’s start-up funding, strategic insight or a recovery plan. It’s written by expert authors, Michael Anderson & Jane Khedair, of Business Plan Services, in association with London Business School.This books will help you:- Persuade investors to back your business - Convince senior management to support your plans - Avoid common business plan mistakes - Adapt your business plan for different audiences

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Book SynopsisEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.Trade ReviewFor both long-standing and newly-minted entrepreneurs, there is no greater defeat than having a customer go elsewhere because they didn’t understand your value. Breakthrough Branding clearly and skillfully leads its readers through the need and the creative process of branding a ‘position’ in the marketplace. By first creating a ‘clear benefit or promise of worth’ which is different from that of competitors, and then by allowing social media to be a ‘big microphone,’ each entrepreneur can learn to reinvent and redistribute their personal and business branding. I highly recommend this book as a must-have marketing tool in today’s highly-competitive, global marketplace. -- Patricia Sigmon, President, David Advisory Group, and Author, Six Steps to Creating ProfitHaving a great idea isn’t enough. You’ve got to develop and build your brand if you want to be a successful entrepreneur, and Catherine Kaputa is just the expert you need to provide you with great ideas in a simple, direct way. Want branding to be easy? Read this book. -- Anita Bruzzese, USA Today Workplace Columnist, and Author, 45 Things You Do That Drive Your Boss CrazyAn accomplished marketer and world-class businesswoman, Catherine has created the ultimate field manual for any aspiring entrepreneur. A must-have and must-read for anyone who wants their business to succeed! -- Kevin Allen, Author, The Hidden AgendaYour brand is a mental picture that consumers carry around in their heads. But the act of branding is something you can control—by using the tools of marketing communications to influence those perceptions. Here is a cheerful crash course on how to get going. -- Steve Rivkin, Marketing Consultant, and Co-Author, IdeaWise and The Making of a NameCatherine’s Breakthrough Branding is a book you give to the ones you love who are building their own business. She takes us step by step through a process born of security of the perfect job to the jungle of entrepreneurship. She has been thrown into it and mastered it. Her lessons are invaluable. This is a must read for anyone aspiring or working to build a business. -- Jim Camp, Founder Camp Negotiation Institute, and Author, Start With NoFrom one of marketing’s premier thought-leaders, Breakthrough Branding is a treasure chest filled with practical and immediately applicable advice on branding and marketing strategy. It is sure to become THE handbook of entrepreneurial branding and marketing strategy. -- Robert Barnwell, Author, Lead, Follow or Get the Hell Out of the WayWhether you’re dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and professional study, and in this book she shares secrets worth many times the cost of admission. Now go forth and brand! -- Daniel H. Pink, Author, DRIVE and A WHOLE NEW MINDBreakthrough Branding is engaging, vital and packed with branding power. With examples from around the world, it’s a must read for entrepreneurs and intrapreneurs who have a business ide but need the tools to grow it into a big brand. -- William H. Roedy, Former Chairman & Chief Executive of MTV Networks International, and Author, What Makes Business RockAnything that Catherine writes is worth reading. She was one of my best students on the subject of ‘Positioning’ and building brands. She won’t steer you wrong. -- Jack Trout, World Famous Marketing StrategistIf you aim to be an entrepreneur and already have a big idea, but you never studied marketing and branding, this book will give you a running start. Catherine is a superb coach and her book delivers a wonderful collection of marketing steps and real world entrepreneur success stories. -- Philip Kotler, Marketing Professor, Kellogg School of Business, Northwestern UniversityIf there’s one thing you’ve just got to know about—but is tough to learn about—it’s branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. -- Jay Conrad Levinson Author, Million-Selling Guerrilla Marketing SeriesIf brand building were courting and marrying, Kaputa’s strategies would be the best dating advice around! She shows you how to romance the marketplace with your package, your name, and your image without sacrificing the heart of your brand. -- Dr. Wendy Walsh, America’s Relationship Expert, Co-Host, THE DOCTORS and CNN’s Human Behavior Expert[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand, and ad-speak. -- Barbara Jacobs, Booklist

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Book SynopsisThis book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.

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Book SynopsisAustralia has written one of the most remarkable economic growth stories of the century and is now poised to shape its future not out of crisis but out of opportunity. The past two decades have brought unprecedented change and major shifts in demographics, the economy, and businesses. The population has grown rapidly, adding five million people to the increasingly diverse ranks of those who call the country home. GDP and per-capita income have skyrocketed, and businesses are thriving as more profitable ventures than ever before. This book sheds light on the road the nation has travelled and the efforts of the inspired business leaders who shaped that journey. Drawing on examples from forward-thinking players, Australia 2034 charts the way for businesses to navigate the next 20 years. While the focus of this book is Australia and Australian business, the capabilities discussed are highly relevant for players in other markets - especially those that have been less fortunate, but are looking for ways to create their own "luck" in a world that seems to offer few second winds.Table of ContentsPART I: INTRODUCTION CHAPTER 1: LOOKING BACK, LOOKING AHEAD PART II: NURTURE AN EXPANSIVE MINDSET CHAPTER 2: PROACTIVELY ENGAGE WITH ASIA CHAPTER 3: UNLOCK SHARED VALUE PART III: INJECT AGILE DNA CHAPTER 4: THINK AGILE CHAPTER 5: BE AGILE PART IV: LEAD THROUGH VALUE INNOVATION CHAPTER 6: CREATE VALUE AT PIVOTAL CUSTOMER EVENTS CHAPTER 7: EMBRACE PRODUCTIVITY AS A STRATEGIC CAPABILITY CHAPTER 8: GAIN ADVANTAGE THROUGH ANALYTICS PART V: PREPARING FOR TOMORROW'S CHALLENGES

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Book SynopsisThe remarkable inside story of Archangels, the oldest and one of the biggest business angel syndicates in the world. In 1992, angel investment was unheard of in the business community in Scotland… yet just a quarter of a century later, Archangels has led investment of over £220m into more than 80 early-stage companies, helping many of them grow into flourishing enterprises. This book uncovers the unique business relationship between Archangels’ founders Barry Sealey and Mike Rutterford, and follows their groundbreaking journey to the present day. Providing invaluable advice for would-be investors, The Archangels’ Share tells of successes and failures along the way, explores just how they formed such a successful business angel syndicate, and explains why Scotland has emerged as a global leader in angel investing. And it reveals the energy, passion and skill of two extraordinary men who created an international phenomenon.Trade ReviewPraise for Kenny Kemp: Scottish Business Writer of the Year 2001, 2003, 2010. "One of the business reads of the year." - Sunday Times. "A must-read for business managers." - The Scotsman. Praise for Graham Lironi: "Intelligent, original" - AL Kennedy. "A slick, unfussy writer who keeps things moving." - Sunday Herald.

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Book SynopsisThis book is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will find this both an inspiring and practical approach. Nothing will swoop down to remove your challenges, but the framework explained in this book carves a clear path toward transforming an organization, as opposed to sinking into decline. This framework is grouped around three simple steps: What's the story? Who is on board? Getting things done.

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Book SynopsisThis is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

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Book SynopsisHave you ever wondered where your organisation is headed? Have you ever asked yourself: why is it that some organizations are more successful than others? Management fads can bring some benefit, but they rarely deliver the sustained success their advocates promised. Equally, while the calibre of an organization's leadership is important, along with the strategies they pursue, they in themselves are not the answer the question. This book argues there is something more fundamental at play; something that ultimately determines the destiny of an organization. All companies are on a trajectory - their "default future"; a place they will end up in if they take no action other than that currently planned. Identifying this default future, knowing whether this future is acceptable or not, and what actions to take for an improved future, is the ultimate key to sustaining future success for any business. This book, by two experienced strategy consultants, provides an important perspective on sustaining business success.

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Book SynopsisThinkers50 Management Thinker of 2015 Whitney Johnson has a goal: to help us identify and achieve our dreams. Her belief is that we can each achieve greater happiness when focusing both on our dreams and on other people in our lives. In this inspiring book, Johnson directs her attention to teaching women, in particular, a three-step model for personal advancement and happiness. She first encourages us to Dare to boldly step out, to consider disrupting life as we know it. Then she teaches us how to Dream, to give life to the many possibilities available, whether to start a business, run a marathon, or travel the world. She shows us how to "date" our dreams (no need to commit!) and how to make space for dreams. Finally, Whitney's model brings out the businesswoman in her; she teaches us to Do, to execute our dreams. She showcases the importance of sharing dreams with others to give them life, creating your own "dream team." Rich with real stories of women who have dared to dream, Dare, Dream, Do offers a practical framework for making remarkable things happen.

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Book Synopsis¿TIENES EL CONTROL DE TU NEGOCIO O TU NEGOCIO TE CONTROLA A TI? La mayoría de emprendedores y líderes de negocios enfrentan frustraciones similares - conflictos entre el personal, problemas con las ganancias, y crecimiento inadecuado. Pareciera que nunca se toman decisiones, o, al tomarse, no se implementan correctamente. Pero hay una solución. No es complicado ni teórico. El Sistema Operativo Empresarial o Entrepreneurial Operating System® (EOS), es un método práctico para obtener el éxito empresarial que siempre has deseado. Más de 80,000 empresas han descubierto lo que EOS puede hacer. En TRACCIÓN, aprenderás los secretos para fortalecer los seis componentes clave de tu negocio. Descubrirás una forma sencilla pero poderosa para dirigir tu empresa que dará a ti y a tu equipo administrativo mayor enfoque, mayor crecimiento, y mayor disfrute. Empresas exitosas están aplicando TRACCIÓN cada día para dirigir negocios rentables y sin frustraciones- y puedes hacer lo mismo.Trade ReviewLA PASIÓN DE GINO WICKMAN consiste en ayudar a que las personas obtengan lo que quieren de sus negocios. Para llenar esa pasión, Wickman creó el Sistema Operativo Empresarial o Entrepreneurial Operating System® (EOS), un sistema holístico que, al ser implementado en una organización, ayuda a los líderes a dirigir mejores negocios, obtener mayor control, tener un mejor balance de vida, y ganar mayor tracción – con la organización entera avanzando juntos como un equipo sano, funcional y cohesivo. Wickman pasa la mayor parte de su tiempo como un Implementador EOS, trabajando junto con los equipos que lideran negocios emprendedores para ayudarles a implementar EOS completamente en sus organizaciones. Es fundador de EOS Worldwide, una organización en crecimiento de emprendedores exitosos de distintos trasfondos de negocio colaborando como Implementadores EOS certificados para ayudar a las personas a nivel mundial a experimentar todos los beneficios organizacionales y personales de implementar EOS. También da talleres y conferencias.

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Book SynopsisThis book provides an up-to-date overview and critical discussion of technologies that shape and influence the digital economy, and especially covers artificial intelligence, Internet of Things, virtual and augmented reality, digital twins, blockchain technology, 3D printing, and biochip technology. After two introductory chapters about the digital economy and digital technologies in general, dedicated chapters explain the basics and foundations of each of the selected technologies as well as their potential for industry and services. To this end, these chapters first introduce the specific digital technology, followed by one interview with an academic expert for further describing and explaining the technology plus a second one with a business expert for illustrating a successful business case. Each chapter ends with a recap of the takeaways, supplemented by links to further readings for those who are eager to delve more into the relative topic as well as a self-test to challenge th

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Book SynopsisEine Führungsbiografie kartieren: Aufbau und Ansatz.- Die Entstehung eines Anführers: Cäsars frühes Leben und Bildung.- Über sich hinauswachsen: Vom High Potential zur Führungskraft.- Bewährungsprobe: Die Eroberung Galliens.- Kein Zurück: Wie Gefolgsleute einen Anführer zum Überschreiten des Rubikons drängen können.- Allein an der Spitze: Chairman und CEO.- Führung leben: Cäsars Führungskompetenz im Wandel.- Führung leben: Cäsars Führungscharakter.

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Book SynopsisBaker takes on eight dysfunctional people management practices originating from the scientific management and offers practical solutions for changing these practices and increasing organizational agility.Agile is the new black. Every business now has to be adaptive, nimble and ready to pivot – managers have to be comfortable with ambiguity and constantly ready for change. And yet…While agility is regarded as essential for competitive advantage, most organizations are still unthinkingly applying people management practices, rooted in Frederick Taylor’s scientific management philosophy of the early 20th century, designed to ensure consistency and efficiency on production lines but which actively prevent the sort of creativity and flexibility needed in the modern workplace. 100 years of scientific management has led to the creation of eight performance myths. Myths that impede the agility necessary to compete in the age of the knowledge worker but which are so instinctively embedded in management psyche that they go unchallenged despite the fact that the changing world of work has rendered them dysfunctional and counterproductive.Through case studies and examples Baker demonstrates how the right workplace culture for promoting and applying agile decision-making consists of eight values shared by employer and employee – values that are polar opposite of the values and assumptions of traditional management styles. A new psychological contract that enables the collaborative working relationship necessary for agility to flourish. Table of ContentsPart I: The Agile Enterprise.- 1. Profit measures the past – Agility predicts the future.- 2. The characteristics of agility.- 3. Seven dimensions of agile performance.- Part II: Myths Blocking Agile Performance.- 4. Management Myth # 1—Job specification improves performance.- 5. Management Myth # 2—Quality systems and processes guarantee good outcomes.- 6. Management Myth # 3—The job description helps the employee understand their organizational role.- 7. Management Myth # 4—A business is best organized around functions.- 8. Management Myth # 5—A satisfied employee is a productive employee.- 9. Management Myth # 6—A loyal employee is an asset to the business.- 10. Management Myth # 7— A technically superior workforce is a pathway to a high performing business.- 11. Management Myth # 8—Employees can’t be trusted with sensitive information.- Part III: The Right Culture for Agile Performance.- 12. A new psychological contract for managing agile performance

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Book SynopsisThis volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Table of ContentsSession 1A: Charity & Social Marketing.- Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery.- Session 1C: Impact of Consumer Behavior Factors on Retail Decisions.- Session 1D: Digital Influence: Power, Conflict, and Sentiment.- Session 1E: Appeals and Diversity.- Session 1F: New Product Development & Product Strategy in Dynamic Market Environments.- Session 1G: Digital Tools and Marketing Pedagogy.- Session 1H: Service Quality: Online Experiences and Feedback.- Session 1I: Doctoral Colloquium: Advertising.- Session 1J: Special Session: Opportunities and Challenges of Wearable Technology.- Session 2B: Citizenship behavior and services marketing.- Session 2C: Glimpsing into and deciding about the future.- Session 2D: Luck, Intuition, and Salesperson Characteristics.- Session 2E: Digital Marketing and Branding.- Session 2F: Branding and celebrity endorsements.- Session 2G: Special Session - Applied Neuroeconomics.- Session 2H: Doctoral Colloquium: Consumer Behavior.- Session 2I: Special Session: Managing Retail in an Omnichannel Environment.- Session 2J: Special Session: Retailing and Pricing Cues.- Session 3A: Digital Advertising.- Session 3B: Brand Attachment and Brand Equity.- Session 3C: Impact of In-store Retail Cues.- Session 3D: Cyborgs, Wearables, and Avatars, Oh My!.- Session 3E: Co-creation, collaboration, and connectivity in services marketing.- Session 3F: Digital Marketing.- Session 3G: International Consumer Behavior.- Session 3H: Relationship Marketing: Bright and Dark Sides.- Session 3I: Movies and Creativity.- Session 3J: Finding Nemo: Understanding Elusive Customers in Sales.- Session 4A: Foods and Logos.- Session 4B: Animosity and Hate in Branding.- Session 4C: Factors Impacting Price Evaluations.- Session 4D: Brands: Placebos, Warranties and Freemium.- Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity.- Session 4F: Internal and External Influences on Organizational Success.- Session 4G: Special Session - The Role of In-Store and Online Retailing Factors.- Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job.- Session 4I: Female Consumers and Social Factors.- Session 4J: Special Session: Is the Marketing Function Influential or Not?.- Session 5A: Consumer Engagement on Social Media.- Session 5B: Emotions and Symbolism in Branding.- Session 5C: The Impact of Price on Promotion Evaluations.- Session 5E: Powerful others: How Consumers Influence each Other.- Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication.- Session 5H: Doctoral Colloquium: Branding and Market Orientation.- Session 5I: WoM, Reviews, and Shopping Preferences.- Session 6A: Sensory Marketing and Healthful Consumption.- Session 6B: Brand Worlds, Merchandise and Counterfeits.- Session 6C: Factors Impacting Retailer Perception.- Session 6D: Relationship Marketing: Financial Implications.- Session 6F: Consumer Behavior: Going beyond Self-Benefits.- Session 6G: Global Marketing Strategies: Overview and Reviews.- Session 6H: Doctoral Colloquium: Services Marketing.- Session 6I: International and Cross-Cultural Factors.- Session 6J: The Incredibles: Creating Value in Sales.- Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices.- Session 7B: Social and economic communication.- Session 7C: Retail and Review Cues.- Session 7D: To keep or not to keep that is the question: Reactions to products growing old.- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters.- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters.- Session 7F: Cause Marketing & Green Marketing.- Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing.- Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis.- Session 7I: Firms, Retailers, and Customers.- Session 8B: Getting Consumer Insights from Sport Fans and Volunteers.- Session 8C: Roles of Channels on Preferences and Choices.- Session 8D: Cross Cultural Aspects of Brands.- Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program.- Session 8F: Mindfulness: A New Look at Marketing Ethics.- Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers.- Session 8I: Innovations & New Technologies: Implications for Strategic Marketing.- Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression.- Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions.- Session 9B: Emotions and the Self.- Session 9C: It's all about the Design.- Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload.- Session 9E: Experiential Learning and Course Design.- Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars.- Session 11A: Symbols, language, and imagery.- Session 11B: Brand Image, Brand Authenticity and Brand Heritage.- Session 11C: Marketing Metrics and Analytics I.- Session 11D: Brands and Identity: An International Marketing Perspective.- Session 11E: Managing the consumer experience.- Session 11F: Strategic Orientation & Commitment.- Session 12A: Consumer-Brand Relationships and New Media.- Session 12B: Digital Marketing and Social Media.- Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing.- Session 12D: “Fantasia”: Marketing Insights for Media Entertainment.- Session 12E: Marketing Metrics and Analytics II.- Session 12F: Social and cultural influences in services.- Session 12G: Cultural Aspects of International Marketing.

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Book SynopsisDrawing upon the timeless wisdom of the Bhagavad Gītā, a philosophical-spiritual world classic, this professional book highlights the spiritual and moral dimensions of management using an inside-out leadership development approach. It interprets the Bhagavad Gītā’s teachings on the personality types and psychological makeup of managers and employees; self-knowledge and self-mastery; and the leadership concepts of vision, motivation, and empowerment. This book covers topics such as training of the mind, ethical leadership, communication, stress management, and corporate social responsibility (CSR). Collectively, the enclosed contributions provide managers with an enhanced outlook on management functions such as leading, planning, organizing, and controlling in today’s organizations, particularly those run by knowledge workers. Management research in the 20th century has mainly focused on the industrial paradigm characterized by a hierarchical structure of authority and responsibility with an individualistic focus on the personality of the manager. However, this traditional paradigm cannot solve many of the problems that confront leaders and mangers today. Recent studies have shown that values traditionally associated with spirituality—such as integrity, honesty, trust, kindness, caring, fairness, and humility—have a demonstrable effect on managerial effectiveness and success. Although traditionally interpreted as a religious-spiritual text, the Bhagavad Gītā teaches these values which can be extrapolated and applied to practical management lessons in today’s corporate boardrooms. Applying the text of the Bhagavad Gītā to the context of management, this book views the manager as an “enlightened sage” who operates from higher stance, guided by self-knowledge and self-mastery. It demonstrates how character is the key ingredient for effective management and leadership. This book is therefore applicable to all managers, from first-line to CEOs, in their management and leadership roles in organizations. Table of ContentsPreface. Prounciation Key.- Chapter 1: The Text, Context and the Message of the Gītā.- Chapter 2: Training the Mind for the Knowledge and Creative Work.- Chapter 3: Do the Right Thing: The Ethical Philosophy of the Gītā.- Chapter 4: Ten Key Management Messages from the Bhagavad Gītā.- Chapter 5: Leadership and Communication of the Bhagavad Gītā: Unity, Duty and Equanimity.- Chapter 6: Application for Gītā 2:47 for Superior Business Performance During Industry 4.0.- Chapter 7: Bhagavad Gītā Approach to Stress Mitigation and Holistic Well-Being.- Chapter 8 Ethics of Enlightenment Leaders.- Chapter 9: Śrīmad Bhagavad Gītā and Knowledge Management with special focus on Jñāna Yoga.- Chapter 10: The Bhagavad Gītā as an Antidote To Duality.- Chapter 11: Bhagavad Gītā and Management: A New Perspective.- Chapter 12: Values Based Management: Guided by the Bhagavad Gītā.- Chapter 13: Distinguishing Revelation Politics from Salvation Theology in the Bhagavad Gītā's Message for Leaders and Managers.- Chapter 14: Lokasamgraha: An Indigenous Construct of Leadership and its Measure.- Chapter 15: Epilogue: Timeless Teachings of the Gītā.

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Book SynopsisDie ersten zehn Jahre des neuen Jahrtausends sind fast vorbei. Es zeigt sich, dass viele Volkswirtschaften, aber auch global agierende Unternehmen mit mannigfaltigen Problemen konfrontiert sind. Die Beiträge dieses Sammelbands fragen in grundsätzlicher Weise, welche neuartigen Lösungswege zur Bewältigung typischer Probleme in den verschiedenen Funktionsbereichen des Managements beschritten werden können. Die Beiträge stammen von europäischen und US-amerikanischen Management-Spezialisten der Graduate School of Business Administration in Zürich.Table of ContentsEconomic World 2010.- World Trends 2010.- Management Development.- Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education.- Corporate Strategies.- Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite.- Efficient and Effective Strategy Implementation: The Next Source of Competitive Advantage.- Succeeding in a Multi-polar World: Managing the CUBRINTA™ Cube of Intangibles.- Hybride Medienkonzepte für das interne Marketing.- Re-Industrialisierung in Europa durch KMU.- Wettbewerberanalyse eines internationalen Automobilzulieferers – Eine Fallanalyse.- Mikro- und Makroökonomische Nachfrageanalysen als Grundlage für die Erarbeitung neuer Geschäftsmodelle im Personenluftverkehr.- Marketing Strategies.- Erfolgsfaktoren ausgewählter Marketing-Konzepte der Praxis.- Is Your Brand Only Going Half the Distance?.- Verhandlungsmanagement als betriebswirtschaftlicher Erfolgsfaktor.- Operations Management Strategies.- Future Trends in Supply Chain Management – The “Green Factor”.- Management Information Systems/IT.- Information or Informing: Does it Matter?.- Extending Corporate Boundaries: Managing Electronic Networks of Practice.- Human Resources Management.- Global Realities for MNEs: Implication for International Human Resource Management.- View from the Top: The Increasing Prevalence of Co-Heads as an HR Strategy within Professional Services Firms.- Wie kollektive Werte dem Unternehmen zu einer nachhaltigen Performance Culture verhelfen können.- Die besonderen Herausforderungen eines effektiven Talent Management.

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Book SynopsisCompanies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.Table of ContentsBasic Principles.- Market or Firm?.- Resources.- Transfer Pricing.- Think Strategically.- Think Financially.- The Four Seasons Of Business.- Establish the Basics and Choose a Position.- Develop and Build.- Grow.- Earn.- The Four Seasons of Business — An Afterword.- The Art of Balance — A Closing Remark.- The Tug of War.- Management Between Strategy and Finance.

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Book SynopsisMit dem Buch „Digital Business kompakt“ kann sich der Leser zielorientiert mit den zentralen Aspekten des Digital Business aus den Bereichen Digital Procurement, Digital Shop, Digital Marketplace, Digital Community und Digital Company und damit der gesamten Digitalen Wirtschaft befassen. Tobias Kollmann bietet damit über ausgewählte Themen einen schnellen und kompakten Zugang zu seinem Gesamtband „Digital Business“, welches als Standardwerk in Forschung, Lehre und Transfer eine breite Verwendung findet. Dieses beschreibt umfassend die theoretischen Grundlagen und praxisbezogenen Implikationen für das Einkaufs-, Verkaufs-, Handels-, Kontakt- und Kooperationsmanagement auf Basis digitaler Netzwerke. Als Besonderheit bietet „Digital Business kompakt“ zusätzlich zur Erklärung der theoretischen Inhalte mit über 70 Fallbeispielen eine umfangreiche anwendungsorientierte Umsetzung an. Neben zahlreichen herausgehobenen Merksätzen findet der Leser auch viele Medienhinweise zu begleitenden Video- und Audio-Angeboten, welche die Ausführungen aus dem Buch nochmals vertiefen. Studenten, aber insbesondere eben auch Fach- und Führungskräfte, haben so die Möglichkeit, sich schnell und einfach mit den Grundlagen digitaler Geschäftsprozesse auseinanderzusetzen und diese auch anzuwenden. Neu in der 2. AuflageIn der 2. Auflage wurden alle Kapitel überarbeitet und die Terminologie von „E-Business“ auf „Digital Business“ umgestellt. Aktuelle Themen wie z.B. Metaversum, Live Shopping, Marktortprinzip u.v.m. wurden einbezogen bzw. an neuere Entwicklungen angepasst. Ebenso wurden alle Fallbeispiele und Medienhinweise auf einen neuen Stand gebracht.Die ZielgruppenDie Zielgruppe sind Dozierende und Studierende der Studienrichtungen Betriebswirtschaftslehre und Wirtschaftsinformatik sowie Praktiker, Gründer, Berater und Investoren, die sich mit Geschäftsmodellen bzw. -prozessen in der Digitalen Wirtschaft oder als Fach- und Führungskräfte mit der Digitalen Transformation in den Unternehmen beschäftigen wollen bzw. müssen. Table of Contents

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Book SynopsisErstmalig stellen Swetlana und Rolf Franken in ihrem Lehrbuch ein ganzheitliches Konzept der Wissens- und Innovationsarbeit in Unternehmen dar und nehmen dabei eine fundierte Integration der Fächer „Wissensmanagement“, „Innovationsmanagement“ und „Lernende Organisation“ vor. Die Autoren erläutern die theoretischen Grundlagen von Wissensmanagement, Lerntheorien und Innovationsmanagement und stellen das Modell des integrierten Wissens- und Innovationsmanagement (IWI) dar. Zahlreiche Fallstudien und Beispiele aus der Unternehmenspraxis illustrieren die einzelne Prozesse bei der Umsetzung des Modells.Table of ContentsWissens- und Innovationsmanagement in einer dynamischen Umwelt.- Technologien als Chancen und Anforderungen an das Management der Zukunft.- Basismodell: Wissen und Handeln.- Wissensmanagementsysteme.- Wissensorientierte Gestaltung des Unternehmens (Digitalisierung).- Theoretische Grundlagen des Lernens.- Organisationales.- Theoretische Grundlagen der Innovation.- Innovationsstrategie.- Ideenfindung und Ideenumsetzung.- Steigerung der Innovationsfähigkeit von Unternehmen.

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Book SynopsisVorwort.- Kapitel 1: Challenge accepted (Einführung).- Kapitel 2: Psychologische Sicherheit.- Kapitel 3: Team und Zusammenarbeit.- Kapitel 4: Beteiligung.- Kapitel 5: Führung Kapitel 6: Steuerungssysteme.- Kapitel 7: Fazit und Organisationsdiskussion.- Abbildungsverzeichnis.- Literaturverzeichnis.- Autoren.

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Book Synopsis

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Book SynopsisKI und Textgenerierung.- Bedeutung der KI Datenverarbeitung in der neuen, digitalen Welt.- KI Datenwirtschaft.- Verständnis der Datendemokratisierung.- Die Macht der Generativen KI.- Data Monetization im Kumar-de-Brabandt KI Datenwirtschaftsmodell.- Geschäftsmodelle.- Ethical AI im Kumar-de-Brabandt KI Datenwirtschaftsmodell.- Das Kumar-de-Brabandt KI Datenwirtschaftsmodells.- Umsetzung der Datenmonetarisierung.

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Book SynopsisGrundlagen der Ausschüttungspolitik.- Aspekte des Familienunternehmens.- Aspekte der Familiengesellschafter.- Das Vermögen der Unternehmerfamilie.- Regeln für die Entscheidungsfindung zur Ausschüttung.

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Book SynopsisEinleitung.- Teil I: Grundlagen der Nachfolge im Handwerk.- Teil II: Bewertung, Due Diligence und Finanzierung.- Teil III: Die Betriebsnachfolge als Change-Prozess für eine nachhaltig erfolgreiche Zukunft.

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