Business strategy Books
BIS Publishers B.V. Designing Tomorrow: Strategic Design Tactics to
Book SynopsisDon't get left behind: learn how to consider long-term and environmental perspectives through strategic design. Get ready to make a difference! This book is your ultimate guide, packed with practical tools and strategies to create positive change. Whether working solo, in a small agency, or a big organisation, you'll learn how to embrace planetary perspectives and think long-term, even in a profit-driven world. Discover how to make mindful decisions, transform your design practices, and influence company strategies to leave a positive impact for future generations. 'Designing Tomorrow' introduces three pillars - networks, interventions and partnerships - and tactics for designers, decision-makers, leaders and anyone looking for ways to create a positive impact through the work they do. - Learn how to align long-term thinking with short-term goals. - Go-to-guide for designers, as well as business leaders, who are seeking ways to lead in this new era. - Valuable learning resource for students studying design and business.Trade Review'Creating good user interaction is not so much a design problem as it is a power struggle. But designers want to create great products and they don't want to play politics around the water cooler. Martin and Steve present a clear vision for finding a middle ground, empowering you to succeed without selling your soul, compromising the planet, or burdening generations to come.' Alan Cooper, author of About Face and The Inmates Are Running the Asylum'Practical tactics for how to identify hidden impacts and use the power of design to develop responsible solutions within organisations.' Babette Porcelijn, author of The Hidden Impact and founder of Think Big Act Now'A call to action on understanding the limits of design and the impact of the decisions we make as designers on the lives of people and the world we live in.' Gregory Petroff, Chief Design Officer, Cisco Secure'This is a visionary book. Martin Tomitsch and Steve Baty are advancing from human-centred design to design for people and the planet. This is an essential transition to safeguard the wellbeing of future generations.' Tony Capon, Professor of Planetary Health and Director, Monash Sustainable Development Institute'I highly recommend this book to leaders who want to make a difference. It will equip you with the necessary tactics to navigate complex challenges today and in the future while prioritising long-term benefits for humanity. By embracing the insights surfaced by Martin Tomitsch and Steve Baty, we can all foster a more ethically grounded design practice that contributes to a sustainable and inclusive future.' Katja Forbes, Head of Client Experience, Standard Chartered Bank'This book serves as a critical call to action for designers-action that you've probably been contemplating but have been too hesitant to take or unclear on how to even get started. Martin and Steve delve into the intertwined narratives of design, economics, and the environment, uncovering untapped opportunities for organisations to adopt a more life-centric approach. They don't stop there. They also offer practical tools that you can use today to start making an impact within your organisation and wider ecosystem.' Nirish Shakya, design educator and host of the Design Feeling Podcast'Design inhabits a liminal space between producer and consumer, where leverage is high; this publication dives into this space and finds ways to apply Indigenous, systems, and futures thinking on multiple levels.' Time's Up'This book challenges designers and decision-makers to ask the difficult questions about the linear design model of "designing more stuff to sell to more people" and provides insightful and practical design-led approaches that are good for business and consumers and have less harmful impacts on our planet.' Dr Brandon Gien, CEO, Good Design Australia and Senator, World Design Organization
£22.10
BIS Publishers B.V. The New Creatives: How AI changes the face of the
Book SynopsisGet a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry. The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines. The book "The New Creatives," which Sharma co-authored with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary. - Discover how artificial intelligence will impact the creative industry, and its craft, with all of its complexities involved. - Aimed at creative makers within the creative industry. - Written in co-collaboration with AI.
£21.25
Springer Verlag, Singapore Leading a Board: Chairs’ Practices Across Europe
Book SynopsisThis book represents the first cross-country study of the work of board chairs in Europe. It focuses on what board leaders actually do, rather than what they should do, and elaborates on a conceptual contingency framework for understanding chairs’ work in Europe. In this second edition, 18 experts from 14 European countries interviewed more than 300 chairs, CEOs, directors and shareholders to detect and compare specific practices and instruments that chairs use to deal with various challenges. Researchers also assessed the impact of the COVID-19 pandemic on the work of chairs and the boards they lead. The book benefits incumbent and future chairs, directors, shareholders, CEOs, executives and regulators in developing a systemic understanding of the work of a chair in the European business context and gaining insights into how the leader of the board deals with specific challenges.Table of Contents1. Work of a Chair in Europe: Context, Content and Evolution 2. The United Kingdom: Indirect Leadership 3. The Netherlands: Nudging Towards a Consensus 4. Switzerland: Diplomacy and Diversity 5. Denmark: Attentive Master of the Boardroom 6. Sweden: Proactive Chairs Engaging Stakeholders 7. Norway: Guardians of Trust 8. Finland: Powerful Downplay 9. Smooth Operator: The Chair as the Drive Belt of the German Governance System 10. Chairs in France: Conducting a Grand Orchestra 11. Italy: Alignment for Effectiveness 12. Spain: From Honoured Authorities to Articulators of Expectations 13. Ukraine: Navigating the Maze 14. Turkey: Between Traditional and Modern Leadership 15. Russia: Powerful Moderation 16. “Top Fives” of Chairing a Board in Europe 17. The Future Role of the Chair in Europe
£34.99
Springer Verlag, Singapore Sustainable Excellence in Small and Medium Sized
Book SynopsisThis book is a collection of the up-to-date experience and knowledge about the implementation of sustainable business excellence in a particular context of SMEs. The book uses empirical and practical approach to tackle this issue, which is underdeveloped in the literature. Hence, it could constitute a relevant reference for SMEs managers seeking to manage their operations sustainably, efficiently and resiliently. The book also integrates the smart component to the sustainable business excellence and proves for those who are still skeptical that SMEs could benefit from smart and digital technology in the favor of sustainability and business excellence. Overall, we build on successful initiatives we experienced in real life to guide SMEs in order to be sustainable smart and resilient in the post COVID context which is highly demanding in terms of business excellence and efficiency.Table of ContentsSustainable excellence and continuous improvement approaches in SMEs.- Sustainable excellence and continuous improvement approaches in SMEs.- Achieving environmental excellence through Lean and green in SMEs.- Lean six sigma and sustainability: from total quality to total sustainability.- Beyond the hype: smart manufacturing and sustainable excellence for SMEs.- Social sustainability in SMEs: the role of lean, lean six sigma and smart Manufacturing.- How to measure progress in sustainable excellence of SMEs?.- Sustainable, lean and resilient SMEs in the age of COVID 19.- Circular economy in SMEs: the role of lean, lean six sigma and smart manufacturing.- Conclusion.
£37.49
Harvard Business Review Press HBRs 10 Must Reads on Strategy Updated and
Book Synopsis
£17.09
Taylor & Francis Ltd (Sales) Good Dividends Responsible Leadership of Business
Book SynopsisThis book seeks to answer the question of âleadership for what?â. We shall outline an answer by focusing on responsible leadership of purpose through an inter-disciplinary perspective. Responsible leadership moves the axis of leadership from leader-followers to leader-stakeholders; away from looking at leadership as person-centric â the qualities, abilities, and effectiveness of the leader, to a focus on the purposes, responsibilities and activities of leadership. Leadership orientation is about realising value for a range of constituencies, not just the shareholders of the business. In this way this book offers up an alternative business model to that of dominant neo-liberal approaches to capitalism and its flow-on effect to the leadership project. This is a model that draws on a most obvious assumption â if leaders maximise the use of all the capitals of their business they will maximise their dividends, and thus deliver their responsibility to the shareholders as well as other relevant stakeholders. This book explores how five dividends (based on five capitals) can be developed through attention to a sixth dividend (and sixth capital) â the dividend from our planet and communities. The planetary dividend is the flourishing of humanity â but it is also a significant dividend to the business. For example, by engaging the business in a purpose-led orientation to enhance the planetary dividend, the dividend from human resourcefulness becomes manifest â employee sense of purpose, commitment, passion and energy. The realisation of such can also connect with dividends from innovation, operations and brands. For example, the business benefits from a purpose-driven brand. In short, responsible leadership of purpose outlines a case for leadership to focus on a connected portfolio of âgoodâ dividends as an answer to the question âleadership for what?â The book is written by academics and organisational leaders. It draws on a range of research with leaders from a variety of contexts to illustrate the challenges but also the benefits of this argument. It is an ambitious book: ambitious, in terms of moving leadership towards realising purpose; ambitious by seeking to align a range of business disciplines around responsible leadership; and ambitious because it challenges the dominant assumptions that shape business leadership. However, it is based on a simple question: why would a business not wish to generate good dividends for all its stakeholders?Table of ContentsPART I1 Leadership of Purpose: In Search of Good DividendsSteve Kempster, Ken Parry and Thomas Maak2 Four Cornerstones that Underpin the Good DividendsSteve Kempster, Thomas Maak and Ken Parry3 Responsible Leadership: Reconciling People, Purpose, and ProfitThomas Maak and Nicola M. Pless4 The Good Dividends: A Systemic Framework of Value CreationSteve Kempster, Thomas Maak and Ken ParryPART 25 In Search of the Financial Dividend of the Workforce: Evidence from FTSE-100 Companies’ Annual Report DisclosuresSteve Young, Sam Rawsthorne and Luke Hildyard6 From Human Resources to Human Resourcefulness: Making the Most of Human Good DividendRobyn Remke and Steve Kempster7 Social Innovation Dividend: Leading Stakeholders in Value Creation for All Our FuturesSteve Kempster and Minna Halme8 Operational Dividend: Realising Stakeholder Value Steve Eldridge and Steve Kempster9 Achieving Good Dividends Through Brand Leadership Malcolm Kirkup and Katalin Illes10 One-Planet Dividend: Responsible Leadership as StewardshipThomas Maak and Nicola M. Pless11 Leadership of Value: Leading the Leading Indicators for Good DividendsAnthony HeskethPart Three12 The Good Dividends and Governance: A Leadership Perspective Randall Zindler13 Applying the Good Dividends to a Business: A CEO’s Reflections Luke Freeman, Steve Kempster and Stewart Barnes14 Final Thoughts: Building the Evidence Base Through A Research and Learning CommunitySteve Kempster and Thomas Maak
£37.99
Springer Nature Switzerland AG Strategic Performance Management: Achieving
Book SynopsisFierce competition in many industries, megatrends, the COVID-19 pandemic, the ongoing globalisation and the permanent liberalisation of markets have changed the face of economies and businesses drastically. Companies must establish suitable and long-term strategies and performance criteria in order to survive in this dynamic and hostile environment. This book provides a holistic and practical approach to strategic performance management. It combines all functions of the value chain and contains best practices in performance. The author demonstrates how new paradigms enable companies to concentrate on value-adding activities and processes to achieve a long-term sustainable and competitive advantage. The book contains a variety of best practices, industry examples and case studies. Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities. Table of ContentsChapter 1: Performance Management as Part of the Corporate Strategy.- Chapter 2: Performance in Procurement and Supply Management.- Chapter 3: Performance Management in Operations Management.- Chapter 4: Strategic Management Tools and Excellence Models.- Chapter 5: Strategic Management Objectives, KPI and OKR.- Chapter 6: Problem-Solving and Performance Management Tools.- Chapter 7: Performance Management in Sales.- Chapter 8: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts.- Chapter 9: Audits and Quality Management Systems (QMS).- Chapter 10: Business Transformation and Project Management.- Chapter 11: Performance in Finance Management.- Chapter 12: Performance through Kaizen.- Chapter 13: Performance Management to focus on Value-Added Activities.- Chapter 14: Performance Management Excellence through Change.- Chapter 15: Innovations as Part of Performance Management.
£37.49
De Gruyter Winning the ’20s: A Leadership Agenda for the
Book SynopsisOver the past decade, businesses have faced relentless change on multiple dimensions, and the list of the world’s largest companies has changed enormously. The keys to success are likely to be just as different for the new decade. Winning the ’20s analyzes the new competitive environment that businesses face and outlines what will it take to win in the 2020s. To stay ahead of the trends that are reshaping business, leaders need to rethink existing assumptions and retool their companies. Both traditional incumbents and younger digital giants will face very different but equally critical challenges in the 2020s—and would do well to learn from each other’s strengths. This book discusses the new dimensions of competition that will affect corporate strategy in the next decade and how leaders can reinvent their organizations to be better suited for the new environment. The companies that succeed in the 2020s will look very different than they do today—they will have evolved their businesses to harness new technologies and reshaped their external relationships, organizations, and approaches accordingly. Winning the ’20s will help business professionals as well as academics and students with an interest in strategy and leadership answer this critical question for the start of this decade: How should you prepare your company to avoid being left behind and emerge as a winner in a rapidly evolving business landscape?
£18.00
Penguin Books Ltd Tap Dancing to Work
Book SynopsisTap Dancing to Work compiles six decades of writing on legendary investor Warren Buffett, from Carol Loomis, the reporter who knows him best.Warren Buffett built Berkshire Hathaway into something remarkable - and Fortune had a front-row seatWhen Fortune writer Carole Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 article, she didn''t dream that Warren Buffett would become the world''s greatest investor. Nor did she imagine that she and Buffett would be close friends.As Buffett''s fortune and reputation grew, Loomis used her unique insight into his thinking to chronicle his work, writing scores of stories that tracked his many accomplishments - and his occasional mistakes.Now Loomis has collected and updated the best Buffett articles from Fortune, including cover stories and pieces by Buffett himself. Readers will gain fresh insights into Buffett''s investment strategies and his thinking on management, philanthropy, public policy, and even parenting.Scores of Buffett books have been written, but none can claim this combination of trust, deep understanding of Buffett''s world, and a long-term perspective.''The clearest picture of life according to the world''s fourth-richest man'' Evening Standard''Stuffed with nuggets and insights - a Christmas fruitcake for the investor'' Financial TimesTrade ReviewThe clearest picture of life according to the world's fourth-richest man. * Evening Standard *Stuffed with nuggets and insights - a Christmas fruitcake for the investor. * Financial Times *
£12.34
Kogan Page Ltd ECommerce Growth Strategy
Book SynopsisKunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.Trade Review"In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams." * Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable" *"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership." * Jen Bailin, Chief Commercial Officer, Nintex *"Kunle's E-Commerce Growth Strategy is like having a savvy mentor by your side, showing you the ropes of building a successful business online. If you wish you could have been a fly on the wall in the rooms where he interviewed business leaders, this is the book for you." * Jason Wong, Founder, Doe Lashes *"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!" * Tim Ash, International keynote, bestselling author and executive advisor, TimAsh.com *"Kunle's E-commerce Growth Strategy is a must-read, packed with innovative ideas and crucial insights for navigating the e-commerce world." * Chase Dimond, Partner, Structured *"If you want to sell online, buy this book NOW. As an industry veteran who has made all possible mistakes (and even invented new ones!), I can attest that E-commerce Growth Strategy is genuinely transformative. I find myself wishing I could turn back time and gift this to my younger self. Kunle has meticulously crafted the most comprehensive and accurate guide for launching and sustaining e-commerce success." * Moshe Saraf, CEO, Pareto.Solutions *"E-commerce Growth Strategy is a must-read for anyone who wants to grow their online business. Kunle Campbell provides clear and concise advice on how to reach your target market, acquire new customers, and retain existing ones. This book is packed with valuable insights and strategies that will help you take your e-commerce business to the next level." * Gary Ingram, Co-Founder and CRO, The Diamond Store *"E-commerce is both a blessing and a curse, the blessing is that anyone can now set up a business and launch a new brand or product direct to consumer, the curse? Is exactly the same. D2C will be the most competitive and essential industry over the coming decades, so arming yourself with a resource to equip you to compete on a level playing field with any other brand or in any product/service category is key, and in the E-commerce Growth Strategy you have just that. Kunle has expressed his passion for this space into an incredible read that dives deep into the key functions and elements any e-comm business needs to survive and thrive." * Thomas Hal Robson-Kanu, Founder, The Turmeric Co. *"E-Commerce Growth Strategy is a masterful guide that navigates the intricate and rapidly evolving landscape of digital commerce. Being in a digital-first era, this book provides businesses with a competitive edge, making it a must-read for anyone serious about e-commerce success." * Josh Snow, Founder, Snow Teeth Whitening *"Just dug into E-commerce Growth Strategy. This thing's a gold mine. Real talk, it takes you from 0 to 100 real quick. Master the e-commerce world and build a rockstar brand. My advice? Dive in and soak it all up." * Jake Karls, Co-Founder, Mid-Day Squares *"Kunle's E-commerce Growth Strategy is THE playbook every DTC professional should read if they want to take their business to the next level. It is an incredibly detailed guide to everything a brand or operator needs to know (and more). I promise, if you read Kunle's book, you will gain ecommerce superpowers!" * Ben Parr, President & Co-Founder, Octane AI *Table of Contents Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core – the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building – why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance – what you should know and an overview for growth; Chapter - 17: Tracking success – team makeup and key metrics; Chapter - 18: Develop your growth roadmap;
£25.64
Kogan Page A Circular Economy Handbook
Book SynopsisCatherine Weetman helps businesses thrive by using fair, regenerative and circular approaches that are better for people, planet and profit. She founded Rethink Global in 2013, to support organizations that want to explore how circular and regenerative approaches create value. She is a Mentor and Group Leader for the Circular Economy Club, a member of the Strategic Foresight Board for the Circular Economy Alliance, and a member of the Circular Economy Steering Group for IEMA. She also hosts the Circular Economy Podcast.
£37.79
Bloomsbury Publishing PLC People Before Tech
Book SynopsisA fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era.Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology. In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion. WiTrade ReviewThrough concepts like psychological safety, people will thrive, value will be created, and the human condition will improve in concert with technology. People Before Tech is your essential guidebook to a human-centric approach. -- Heather McGowan, Keynote Speaker, Author of "The Adaptation AdvantageUnoptimized and disenfranchised teams will be your new norm unless you take action. In People Before Tech, Duena Blomstrom shows you how to create Psychological Safety and change lives. A must read. -- Karen Ferris, change management expert, keynote speaker and authorWhat Duena has done has not only thrust the human back into the heart of HR but also extends this deep into organizational psychology and the nature of productivity, teamwork, and workplace culture. A recommended read for leaders who want to change and transform their business and how they engage their workforce for the better. -- Theo Priestley, futurist and co-author of 'The Future Starts Now'The world faces great uncertainty in respect to increasing automation and the role humans will play in the future of business and the role work will play in our lives. People Before Tech tackles this issue head on as the culture of companies changes to digital-first and humans second. Duena provides us with a plan to keep humans engaged and differentiated during this global transformation. -- Brett King, bestselling author of 'Bank 4.0' and 'The Rise of Technosocialism'Duena and I connected over our passion for psychological safety and making the workspace human again. Or as Duena puts it: “getting rid of our human debt”. This book shows why psychological safety is a need-to-have and not just a nice-to-have if you want a successful company today and in the future. -- Gitte Klitgaard, Agile coach and keynote speaker
£18.00
LID Publishing The Ideas Book: 60 ways to generate ideas
Book SynopsisIdeas are the fuel of business - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.
£8.99
BIS Publishers B.V. Event Design Handbook: Systematically Design
Book SynopsisSome of the most life-changing connections are made at events. But if you can’t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design. This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter. For more information about the #EventCanvas visit: www.eventcanvas.org/eventdesignhandbook
£25.49
BIS Publishers B.V. Know Your Onions - Corporate Identity: Get your
Book SynopsisNot all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference.If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.
£15.29
BIS Publishers B.V. Mindset to Startup
Book SynopsisThis guide navigates the entrepreneurial journey, highlighting the importance of a resilient mindset. It offers practical tools to overcome challenges and create meaningful value in business and the world.
£21.25
Columbia University Press The Power of And
Book SynopsisThe Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts.Trade ReviewSelected by the Notre Dame Deloitte Center for Ethical Leadership as a Favorite Book of 2020. * Notre Dame Deloitte Center for Ethical Leadership *For over forty years Ed Freeman has been the intellectual leader championing stakeholder philosophy for both the academic and the business communities. The Power of And shows us that the old narrative, which tells us the only purpose of business is to maximize short-term profits for investors, is steadily being replaced with a new narrative that is more inclusive and comprehensive. The new business narrative is about finding win-win-win solutions to challenges and problems, which minimizes or eliminates trade-offs and which make our collective world a better place. -- John P. Mackey, cofounder and CEO of Whole Foods Market and coauthor of Conscious CapitalismIn the twenty-first century, the old story that businesses only care for profits and shareholders and pursue these above else is incomplete. The Power of And shows the way forward, illustrating how businesses can embed powerful purpose in their business strategy, intertwining ethics and responsibility with value creation. Freeman, Martin, and Parmar weave a compelling narrative, acknowledging the complexities of organizations and people and their effect on societies. The book is a must-read for practitioners and students. -- Martina Hund-Mejean, former CFO of Mastercard, chair of the Mastercard Impact FundI've long believed that changing the world of business is the straight line between where we are today and a better world. It’s time for real system change and an update to what we consider business as usual. These expert authors put a human lens on the path forward from a shareholder-supremacy model to a stakeholder-oriented model, and offer clear examples of the changes needed and the companies leading the way. Highly recommend! -- Kip Tindell, cofounder of the Container StoreAt a time when the role and even future of corporations in our society is being questioned, The Power Of And offers a timely and compelling argument that companies can and must take a broad and inclusive view of their responsibilities to all of their stakeholders if they are to maintain their social license to operate in the future. -- Wick Moorman, retired chairman and CEO, Norfolk Southern CorporationThis book clearly explains, in a managerial accessible language, that there is a growing recognition that the business of business is responsible action, not simply profit seeking. The authors use extensive compelling examples of leading business practice, demonstrating that being responsible is the new normal, not a fringe business practice. They highlight how responsible business practice is an asset, rather than a cost. Debunking outdated thinking in a practical way, by getting managers to reconsider what they do and why, they identify how by adopting this approach managers and their businesses are part of the solution to complex social and environmental problems. -- Michael Jay Polonsky, Alfred Deakin Professor and Chair, Deakin Business SchoolTable of ContentsAcknowledgments1. The New Story of Business2. What’s Wrong with the Traditional Story of Business3. Purpose and Profits4. Stakeholders and Shareholders5. Society and Markets6. Humanity and Economics7. Business and Ethics8. Realizing the New StoryNotesIndex
£18.00
Kogan Page Ltd A Practitioners Guide to AccountBased Marketing
Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of Account-Based Growth and Executive Engagement Strategies, both published by Kogan Page.Dave Munn, based in Massachusetts, US, is a recognized thought leader in B2B services and solutions marketing. As President and CEO of ITSMA, he has led the way in defining and inspiring excellence within the ITSMA global community. Dave helped pioneer the discipline of Account-Based Marketing (ABM) in the early 2000s and is co-author of the first and second edition of, A Practitioner's Guide to Account-Based Marketing.Trade Review"Bev Burgess and Dave Munn have humbly titled this work A Practitioner's Guide to Account-Based Marketing, but it might be better called The Account-Based Marketing (ABM) Bible, such is their pre-eminence and knowledge of this topic. It is a must-use reference for anyone serious about leading or being part of a successful ABM team, and given client expectations around account-level marketing engagement, it should also be considered critical for every B2B marketer." * John Gallagher, CMO, IBM Services *"At Accenture, the fundamental principles of ABM have been a strategic reality for a long time. We understood the critical need to ensure marketing and account teams align to deliver client value. This book is a brilliant exposition on why, how and when to do it. It truly is essential reading." * Stephanie Winters McConnell, Managing Director – Marketing, Strategic Accounts and Global Sales, Accenture *"ABM puts the customer at the heart of your marketing strategy. This excellent book explains how to build and scale an ABM programme that is right for your business and gives a step-by-step guide to creating integrated plans that deliver great business outcomes for you and your customers." * Tim Yeaton, Executive Vice President and Chief Marketing Officer, Red Hat *"As this valuable book emphasizes, the alignment of key account management and ABM brings exceptional competitive value by ensuring that strong customer relationships are at the heart of strategic philosophy and operational focus. This book is a step-by-step guide to not just getting it right but persuading everyone why this approach is so critical to success." * Geoff Quinn, Director, Key Account Management Center of Excellence, Pfizer Biopharmaceuticals Group *"If you are looking for guidance on how to create an effective B2B marketing strategy to build deeper and mutually valuable relationships with customers, buy this book." * Jon Geldart, Director General, Institute of Directors *"This book shows in clear steps how all B2B businesses can benefit from taking an outside-in approach to engaging with their most important clients. If you want to take a focused and cost-effective approach to accelerate your organic growth, then read this book." * David Sharp, CEO, International Workplace *"ABM has come such a long way in such a short space of time, but Bev Burgess remains its biggest and best advocate and evangelist. She has been pivotal in its development to date, and without a doubt, will be the centre of how it continues to evolve (in an accelerated way) into the future. If you only ever read one book about ABM, make sure it's this one." * Joel Harrison, Editor-in-chief, B2B Marketing *"A must-read for all B2B marketing leaders! Whether you're a CMO driving revenue and growth, needing to stay relevant with the latest marketing strategies at your disposal, or an emerging marketing leader looking to advance your personal career development and potential, this is your must-read practical marketing guide this year." * Emma Roborgh, Founder and CEO, B2B Marketing Leaders Forum APAC *"The first edition of this book was one of the best resources out there, and the second edition is even better: It's chock-full of best practices honed from years of working with the most sophisticated clients in the world, and even has career advice on the skills you need to develop to be a good account-based marketer. If an account-based strategy is part of your go-to-market, you owe it to your company - and yourself - to read this as soon as possible." * Jon Miller, CMO, Demandbase (former CEO, Engagio) *"Once again, Bev Burgess, with David Munn, has produced the definitive guide to delivering measurable impact through ABM. As ABM becomes a mainstream element of every B2B brand's marketing strategy, this is a must-read for any progressive marketer." * Clive Armitage, CEO, Agent3 *"Burgess and Munn have written a must-read primer for anyone considering account-based marketing. Read this book and learn from the best." * Alisha Lyndon, Founder, Momentum the growth consultancy *"This second edition is a must-read for any ABM-er who is taking executive engagement seriously. This was important before; it is critical now." * B Lee Demby, Co-Founder and President, Boardroom Insiders, Inc *"The digital transformation of B2B marketing has added to the complexity of a discipline that requires even more specific and relevant experiences for targeted accounts. Luckily for us all, Burgess and Munn have evolved what is already an indispensable guide to ABM to include essential updates in strategy and best practices that will power B2B marketing success stories for years to come." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Burgess and Munn do a terrific job of demystifying account-based marketing. They provide practitioners with highly relevant examples, insightful nuggets, and pragmatic suggestions for succeeding in a world where the ability to treat large customers as individual markets really matters." * Jonathan Copulsky, Executive Director, Medill Spiegel Research Center; Senior Lecturer, Northwestern University; author: Brand Resilience, co-author: The Technology Fallacy and The Transformation Myth *Table of Contents Section - ONE: Setting up an account-based marketing programme; Section - 01: The essentials of account-based marketing; Section - 02: Building the right foundations for account-based marketing; Section - 03: Investing in the right tools and technologies; Section - 04: Deciding which accounts to focus on; Section - 05: The ABM adoption model; Section - TWO: Account-based marketing step by step; Section - 06: Knowing what is driving the account; Section - 07: Playing to the client’s needs; Section - 08: Mapping and profiling stakeholders; Section - 09: Developing targeted value propositions; Section - 10: Planning integrated sales and marketing campaigns; Section - 11: Executing integrated campaigns; Section - 12: Evaluating results and updating plans; Section - THREE: Developing your career as an account-based marketer; Section - 13: The competencies you need to do account-based marketing; Section - 14: Managing your ABM career; Section - 15: Index
£31.34
Kogan Page Ltd Strategy Sprints
Book SynopsisSimon Severino is the CEO of Strategy Sprints, a leading Growth Advisory consultancy that specializes in agile. He is trusted by Google, Consilience Ventures and many others and works with them on running their companies more effectively which results in sales that soar. The host of the Strategy Sprints podcast, which has featured over 350 expert leaders including Rita McGrath, Nir Eyal, David Allen and Alex Osterwalder, he is also an experienced speaker and delivers keynotes on business strategy and growth. He is based in Vienna, Austria.Trade Review"Strategy Sprints offers methods for not only growing your business, but also enjoying your life more by helping you focus on what matters most." * Nir Eyal, author of Hooked and Indistractable *"Ready to IGNITE your sales? Then the Strategy Sprints method is for you! Following Simon Severino's blueprint will ensure your company becomes ON FIRE." * John Lee Dumas, host of Entrepreneurs On Fire and author of The Common Path to Uncommon Success *"What Simon Severino offers is rare in this world. His curiosity and affection for humanity shine through this book and the Strategy Sprints method he shares in it." * Peter Block, author of Flawless Consulting and The Abundant Community *"Your sales will soar with the Strategy Sprints method. This book has all the marketing, sales and operations blueprints needed to run an agile company." * David Henzel, CEO, UpCoach *"Business is strategy and the Strategy Sprints method gives businesses a systematic way to identify and implement strategies to reach your most important goals. Practical and doable, it is a must-read." * Paul J Zak, Founder, Immersion Neuroscience *"This book is packed with wisdom, insights and practical tools to help take your business to the next level. It will equip you with the game plan to make the impact you want to have with your business." * Simon Alexander Ong, award-winning life coach and author of Energize *"The Strategy Sprints method is what CEOs need today to rise to the moment. Clear, concise and compelling." * John Livesay, global speaker on sales and storytelling *"If you're an entrepreneur or business leader, you need to read Strategy Sprints. It's more than a book - it's a complete roadmap for business acceleration. So study it... and soar!" * Dannny Iny, CEO, Mirasee and author of Teach Your Gift and Effortless *"Being a CEO can be overwhelming. Simon Severino's approach in this book breaks it down so you can feel confident as a leader and create a successful business! No matter what level you're at in your business, Severino points out exactly what chapters to focus on for the biggest impact and immediate results. I've already applied some of the strategies I've learned and am excited to keep strengthening my business using his wisdom!" * Melinda Cohan, CEO, The Coaches Console and author of The Confident Coach *"I love the value and heart-centered quality that Simon Severino brings to his work and to this book. A must-read for anyone how wants to scale fast." * Christine Schlonski, Founder, Heart Sells! Academy *"Strategy Sprints is the book entrepreneurs have been waiting for. It provides practical strategies to master marketing, sales and operations in an agile way." * Sabri Eryigit, Managing Partner, Next Action Partners *"Strategy Sprints makes it easy to see where your business can change to grow fast, and easy to see how to make the needed changes. It's all about becoming the CEO, and Simon Severino points the way." * John Jonas, CEO, onilnejobs.ph *"This is an inspiring must-read for everybody involved in a SaaS or internet-based service business. Simon Severino offers a tour d'horizon through 12 of the most crucial success drivers for these types of endeavours. His key message across all the 12 topics is as wise as it is clear: focus." * Markus Orengo, Owner, Social Systems Engineering *"There are a gazillion business books out there. In a world with too much noise, few of them give you only the essentials. Fewer still inspire you to act on those essentials. Read Simon Severino's Strategy Sprints." * Dan Kings, Co-founder, Fireside Strategic *"The book provides concrete and actionable guidance for people and organizations that want to grow fast." * Lukas Zenk, Professor for innovation and network research, Donau-Universität Krems, Austria *"If you want to grow a business fast, then reading Strategy Sprints will support you to get there. When Simon Severino shows a business owner what to focus on, and what not to focus on, they can double their revenue in 90 days." * Rennie Gabriel, author of Wealth On Any Income *"Simon Severino's book is a literal manifestation of its title, that is, a strategy SPRINT that will get you from here to there in record time... and enjoy doing so! With help from easy-to-follow lists, fun graphics, useful tools and ongoing advice, this book is a kind of entrepreneurial growth manual. By all means, immerse yourself in this book! It will move you ahead with all due deliberate speed... and momentum!" * Ken Lizotte CMC, author of The Expert's Edge *"Strategy Sprints nails all the elements a marketer must master to succeed in today's hugely crowded marketplace in order to profit and thrive." * Jackie Lapin, Founder, Speakertunity®, the Speaker and Leader Resource Company *"Strategy Sprints brings simplicity and efficiency for immediate impact and results on your business development. A practical backbone to get things done with agility and consistency. Warmly recommended." * Cyril Legrand, CEO, Oxford Leadership *"Strategy Sprints is brilliant for the builders and creators - people everywhere striving to build their dream and create meaningful impact through their business. It's the map to streamline your business, speed your growth and avoid some of the painful missteps that are so common in the business building journey. An absolute must-read!" * Heather Pearce Campbell, Attorney and Legal Coach, The Legal Website Warrior® *"If you've been looking for the missing owner's manual for a successful online business, Strategy Sprints is it. Nothing is assumed and nothing is left out. Simon gives you literally everything you need to launch, grow, and scale a business. This book is so good, I wish I had written it. A generous goldmine of smart, actionable advice!" * David Newman, CSP, author of Do It! Marketing and Do It! Speaking *"Simon Severino presents his lessons and learnings in an authentic and entertaining way. By experiencing and sharing what most Entrepreneurs will go through, through his own lens, he manages to weave an entertaining, highly educational and comprehensive learning experience. A must-read for any aspiring or growing entrepreneur!" * James Lam, Founder, Look Ahead Marketing *Table of Contents Section - 00: Introduction; Section - 01: Eliminate the competition; Section - 02: Nail your message and your brand; Section - 03: Your growth plan; Section - 04: Real-time decision making with the Strategy Sprints method; Section - 05: Daily flow; Section - 06: Find traction instead of distraction in your ideal week; Section - 07: Value ladder; Section - 08: Predictable sales and reaching people more; Section - 09: Feedback is the breakfast of champions; Section - 10: The seven elements of marketing; Section - 11: Your assets; Section - 12: Hiring system overview; Section - 13: Hiring simplified; Section - 14: Appendix 1 - A note to you, the reader; Section - 15: Appendix 2 - YOUR GAME PLAN;
£28.49
Kogan Page Ltd Humans at Work
Book SynopsisAnna Tavis is Clinical Professor and Academic Director of the Human Capital Management Department at NYU School of Professional Studies, Senior Fellow with the Conference Board and the Academic in Residence with Executive Networks. She is based in Brooklyn, New York.Stela Lupushor is the founder of Reframe.Work Inc. She is also Program Director for the Strategic Workforce Planning and Talent Management Councils, as well as the Human Capital Analytics Institute Senior Fellow shaping the research agenda of the Conference Board. She is based in Summit, New Jersey.Trade Review"Despite everything we know about humans at work, the undeniable fact is that work is simply not working for many people. This timely book, by two of the leading experts in the field, shows us why there has never been a better time to apply the key lessons from the science of human resources management and organizational psychology, as well as the field of people analytics, to help every human thrive at work. A book that every organization needs to study in detail." * Dr. Tomas Chamorro-Premuzic, Chief Innovation Officer at ManpowerGroup and Professor of Business Psychology, Columbia University and UCL *"At this time of intense change, the voices of deep thinkers like Anna Tavis and Stela Lupushor are crucial. Humans at Work adds significant insight about empathy and technology into the evolving debate about the future of work." * Dr. Lynda Gratton, Professor at London Business School and author of Redesigning Work *"If the 'great reassessment' taught us anything, it is the willingness to listen and to meet people where they are. At Mastercard this is central to our DQ (or Decency Quotient). Anna Tavis and Stela Lupushor show how empathy can be a force multiplier in our organizations that when done in an authentic way can build a winning culture that our people and stakeholders will trust and value." * Michael Fraccaro, Chief People Officer, Mastercard *"Humans at Work is the book, roadmap and manifesto we have been waiting for. After years of handwringing on the 'future of work' and the 'middle skills gap,' Humans at Work takes us back to the necessary fundamentals and shows us that the largest and truest successes-for businesses, workers and in our personal lives-happen when we take a radically honest approach to what we do and why we do it. Thank you for this wonderful work that finally makes sense and brings order to the crashing levels of noise and dissonance on the 'work, workforce, workplace and worth' conversation." * Angie Kamath, Dean, NYU School of Professional Studies *"Humans at Work is a must-read for anyone who is struggling with the effects of the Covid-19 pandemic and the myriad of other forces changing in fundamental ways how people work and how organizations organize and manage to deliver value-added products and services. Anna Tavis and Stela Lupushor have synthesized this complex and ever-changing environment into a cogent guidebook and playbook from which each reader will gain significant insights and benefits." * Mike Dulworth, CEO, Executive Networks *"Humans at Work meets today's moment. Too often, organizations adopt mechanistic approaches to living, dynamic, human organizations. Anna Tavis and Stela Lupushor inject the human element into an intuitive yet clear and systematic framework for any organization seeking alignment with the people that are its business." * Dr. Michael N Bazigos, Global Managing Director (Partner) for People and Organizational Analytics, Accenture *"Many leaders recognize we are lacking the skills needed for the future of our workforce. Anna Tavis and Stela Lupushor have outlined a practical user guide and model through which to consider the relevant aspects of the new world of work, and how to optimize the relationships and outcomes for both companies and the workforce. I look forward to further exploring and engaging in this journey." * Zane Zumbahlen, Chief Human Resources and Talent Officer, Cancer Treatment Centers of America *"In this thought-provoking book, Anna Tavis and Stela Lupushor challenge our thinking about how to design work and the workplace to create value for humanity at large. Well researched and evidence-based yet filled with practical frameworks and advice-a must-read for future-minded business and HR leaders. The authors compel us to choose empathy, trust and impact on others to design workplaces that benefit all stakeholders." * Michaela Schoberova, Worldwide Director of People, Organization and Leadership Development, Colgate-Palmolive *"Anna Tavis and Stela Lupushor continue to be at the forefront of the future of work. The social contract and world of work is shifting at earthquake levels of magnitude and intensity. Their research and new ways of thinking help us accelerate our understanding of these shifts and solutions that can help our organizations survive this phenomenon and become more fit for human beings and performance." * Wendy Branche, Vice President and Global Head of Talent Management, Visa *"Humans at Work explains how to both consider and, crucially, apply technology and analytics in the workplace with the human purpose in mind. In the book, Anna Tavis and Stela Lupushor provide a timely reminder that our tools, frameworks and technologies should have the ultimate purpose of restoring the workplace to its human-centric design. The four parts of Humans at Work explore the origins and the evolution of the 4Ws of 'work'-work, workforce, workplace and worth. The book's extensive appendix helps translate these concepts into practical tools that can be applied in the day-to-day work of human resources teams. Humans at Work is an indispensable guide for any HR leader or professional looking to ensure that their work has a positive impact on their firm and, more importantly, the people who work for it." * David Green, co-author of 'Excellence in People Analytics', Managing Partner of Insight222 and host of the 'Digital HR Leaders' podcast *"Workplaces are now subject to a new 'social contract,' where the needs of 'humans' are transcending the safety of pay and benefits to experiences of purpose for themselves and their communities. A must-read for anyone involved with defining 'work,' this book showcases the expertise of two convincing analysts." * Rajamma Krishnamurthy, Senior Director HR Technology, Microsoft *Table of Contents Chapter - 00: Foreword by Peter Cappelli Chapter - 00: Introduction; Section - PART ONE: Work; Chapter - 01: What Is Work?; Chapter - 02: Jobs vs Work; Chapter - 03: How Work Is Measured - Productivity vs Impact; Section - PART TWO: Workforce; Chapter - 04: Human-Centered Work Design - Humans vs Workforce; Chapter - 05: Designing for Inclusion - Empathy as a Superpower; Chapter - 06: From Customers to Employees - Employees Are the New Customers; Section - PART THREE: Workplace; Chapter - 07: Where Work Happens; Chapter - 08: Work at Scale - Organizations as Platforms; Section - PART FOUR: Worth; Chapter - 09: Why Work? The Rise of Employee Experience; Chapter - 10: Work Reputation as Experience; Chapter - 11: Conclusion;
£28.49
Kogan Page Ltd Cybersecurity for Business
Book SynopsisInternet Security Alliance provides thought leadership in cybersecurity and works with the US government to advocate for public policy that will advance the interests of cybersecurity.Larry Clinton is President of the Internet Security Alliance. He advises industry and government on cyber policy and regularly appears in the media to provide an expert opinion. He has briefed NATO, the Organization of American States (OAS), G-20 and the US Congress. He has twice been named to the NACD 'Directorship 100' list of the most influential individuals in corporate governance.Trade Review"Cybersecurity is national security. The only way to effectively protect ourselves is through a collective defense model. Cybersecurity for Business describes the roles and responsibilities individuals across an organization must take in this new age to work together to protect their enterprise and, in so doing, contribute to our nation's defense." * GEN (Ret) Keith Alexander, Former head of US Cyber Command Co-CEO, IronNet Cybersecurity, Inc. *"Cybersecurity for Business is a bonfire of wisdom for leaders who desire to be part of the executive decision-making team in their organization. Co-authored by an extraordinary group of global leaders and luminaries with topics as diverse as 'managing' your board of directors, developing key inter-organizational relationships and aligning business goals to cybersecurity, among others, this book will find a home on the desk of leaders and managers across the cybersecurity community." * Mark Weatherford, former Deputy Undersecretary for Cybersecurity at the US Department of Homeland Security. Chief Security Officer at AlertEnterprise *"Cybersecurity for Business takes the complicated and ever-changing world of data security and technology and offers a remarkably cogent collection of guidance from industry experts. The result is a practical and wide-ranging text and a powerful tool for keeping businesses safe." * Preet Bharara, former U.S. Attorney, Distinguished Scholar in Residence at NYU School of Law; CNN Senior Legal Analyst; author of NYT bestselling 'Doing Justice' and host of 'Stay Tuned with Preet' *"Cybersecurity for Business is one of the few books that recognizes that cybersecurity is not just a technology issue - it's a strategy issue and a leadership issue. Here you'll find excellent and timely guidance that will help leaders around the company and the world do their part to succeed in an environment of cyber risk." * Daniel Dobrygowski, Head of Governance and Trust, World Economic Forum *"This ISA book on cybersecurity risk management hits the mark on enabling organizations to contextualize cyber risk to financial, operational and business outcomes. These core principles align to the heightened expectations across the regulatory (SEC), investor, risk management and boardroom communities." * Chris Hetner, Former Senior Cybersecurity Advisor to the SEC Chair and Special Advisor for Cyber Risk to the NACD *"Leadership and management of cyber risk continues to evolve. Beyond just C-Suites and IT departments, this book brings the role of the whole organization - HR, PR, finance, legal compliance, marketing, etc. - into sharp focus. Cybersecurity is a team sport that must address leadership, management and the culture of security throughout the entire business enterprise. Cybersecurity for Business sets the principles and de-facto standard for modern cyber risk management." * Harry D. Raduege, Jr. Lieutenant General, USAF (Ret) Chief Executive Officer, National Cybersecurity Center *"Cybersecurity for Business tracks the principles we recommend our college and universities follow to enhance their own cyber risk resilience. As such, it's an excellent book for graduate and undergraduate courses in cyber, and its use will help create a more coherent, secure and sustainable digital environment." * Henry Stoever, President and CEO, Association of Governing Boards of Universities and Colleges (AGB) *"The aspect of Cybersecurity for Business that compelled me to adopt it as my textbook for Columbia's Enterprise Cyber Threats and Defenses course is the holistic approach taken to the defense of complex networks. As demonstrated by the impact of Hurricane Katrina on New Orleans, dis-aligned localized defenses cannot withstand systematic attacks on complex multi-part networks. Even a single point of failure in an otherwise robust entity 'perimeter' renders the entire entity vulnerable. Because there is no security through obscurity, the only sustainable cyber defense is one architected top-down." * Dr. Corey Hirsch, CISO, Teledyne *"Cybersecurity for Business outlines a model any business should consider to align its technical systems with proper management to strengthen its cyber resilience. Besides serving as a guide to better manage cyber attacks, this book provides confirmation of our security program and the approach we've taken. Additionally, it reinforces concepts we routinely share with partners, customers, and other stakeholders across our ecosystems. What I like most is that it offers practical advice with a robust list of references for readers to dive even deeper into the various topics." * Jon Brickey, Senior Vice President Cybersecurity Evangelist, Mastercard *"Despite the deluge of cyber-attack headlines, too often boards of directors remain focused on how they should be preparing for the next inevitable breach, rather than thinking proactively about their cybersecurity oversight responsibilities. Cybersecurity for Business is an invaluable guide for directors and executives at organizations of all sizes to better understand the business, legal and technical dimensions of cybersecurity risk management, and how to optimize corporate governance to meet the challenges posed by multifaceted cyber threats. I consider it required reading for everyone interested in safeguarding their critical systems, supply chains, employees and customers." * Professor Scott J. Shackelford, JD, PhD, Chair, Indiana University Cybersecurity Risk Management Program *"The ISA's Cybersecurity for Business is the first comprehensive, practical, strategic and tactical guide to this rapidly evolving and constantly challenging subject that is both practical and academic. Indeed, it is exactly what I have been looking for as someone who both advises boards and management on strategic cyber risk management and governance and as a cyber-professor teaching a course on 'Cyber Leadership, Risk Oversight and Resilience' at NYU, where it will become my core textbook for future semesters. This is an outstanding contribution because it is written by people with direct experience on the front lines - indeed on the bleeding edge - of this ever-evolving threat and opportunity matrix and incorporates some of the groundbreaking risk governance work that Larry and the Internet Security Alliance have been doing for years with the NACD, the World Economic Forum and a number of leading industry associations around the world. And, finally, it goes beyond other publications by looking at the bigger systemic cyber-picture including the role of culture, economics, governance and how all the strategic and tactical dots interconnect. Kudos to Larry and his team - they really made it happen!" * Andrea Bonime-Blanc, Founder & CEO, GEC Risk Advisory *"Regardless of industry - whether it is agriculture, aviation or health care - organizations are all increasingly susceptible to cyberattacks, and businesses need to adapt accordingly. Cybersecurity for Business provides the tools for business and IT leaders alike to successfully navigate this new reality." * Richard Rocca, CISO, Bunge *"It is rare for a new volume to provide such excellent guidance on cyber for the working manager and practitioner. I hope board members and executives everywhere invest the time to absorb this book's fine contents." * Ed Amoroso, Former CISO, AT&T *"As an early advocate of enterprise risk management, I have seen the significant business value from better quantifying and integrating strategic, operational and financial risks. Cybersecurity cannot be managed effectively as a silo given its critical business and risk interdependencies. This practical book will help any organization break down that silo and address cybersecurity as a strategic, enterprise risk issue." * James C. Lam, President, James Lam & Associates; Chair of the Board, Recology; Chair of the Audit Committee, RiskLens; Author, 'Implementing Enterprise Risk Management' *"All businesses, large and small, will eventually find themselves the target of sophisticated cyber-attacks. Companies need to account for and adapt to this reality, especially as we all rely more on technology and data to drive our businesses. Cybersecurity for Business provides specific guidance for directors down to the front lines of IT, that, if followed, can place a company in a far better position to be armed and prepared for the inevitable cyber-attack." * Kevin Mandia, CEO, Mandiant *"Cybersecurity for Business is one of those rare practical books for businesses that can help large, medium and small companies manage the ongoing and unavoidable cyber risks now facing all industries. The threats facing manufacturers and all firms compound by the day, so learning these lessons now is crucial." * Jay Timmons, President and CEO, National Association of Manufacturers *"Utilities have been hit hard by hackers during the past few years, creating a need to balance risk with the demands of the new economics of the digital world. I cannot recommend Cybersecurity for Business enough. It helps organizations evaluate security for an enterprise-wide perspective consistent with the economics required to maintain effective service." * Ryan Boulais, Chief Information Security Officer, The AES Corporation *Table of Contents Section - ONE: Why we need to take an enterprise-wide approach to cyber risk; Chapter - 01: The growing cyber threat – Not just an "IT" issue; Chapter - 02: View from the top – How boards are addressing cyber risk; Chapter - 03: Structuring the organization for the digital age; Chapter - 04: A modern approach to assessing cyber risk; Section - TWO: How to manage cyber risk from an enterprise-wide perspective; Chapter - 05: The roles and responsibilities of human resource management in cybersecurity; Chapter - 06: The roles and responsibilities of legal and general counsel; Chapter - 07: The roles and responsibilities of audit and compliance; Chapter - 08: Cybersecure supply chain and third-party management; Chapter - 09: The roles and responsibilities of technical operations; Chapter - 10: The roles and responsibilities of external communications and crisis management; Chapter - 11: The roles and responsibilities in mergers and acquisitions; Chapter - 12: The roles and responsivities of cyber operations in developing a culture of security
£31.34
Kogan Page Ltd Marketing Metrics
Book SynopsisChristina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.Trade Review"Christina J Inge dives deep into building a data-driven culture to catalyze business growth. She goes beyond best practices and details techniques that any business can deploy to make better decisions based on data." * Dale Bertrand, Founder, Fire & Spark marketing agency *"This is a book for anyone who is interested in learning about the numbers and data behind successful marketing campaigns. From direct mail to email, social to mobile, whatever channel is being used to market products and services, you'll learn what it takes to set goals with confidence, gather the data and analyze the results.It's a book for anybody who wants to ace the subject of Marketing Analytics." * Bob Cargill, Past President, New England Direct Marketing Association and Past President, American Marketing Association, Boston *"Whether you're justifying your marketing spend or trying to predict future market conditions, measurement skills are key to a successful marketing career. This book insightfully weaves practical measurement tips and techniques into a series of strategic frameworks that will help marketers make the right choices no matter what the challenge may be." * Todd van Hoosear, Senior Lecturer, Mass Communication, Advertising & Public Relations, College of Communication, Boston University *"For years I've turned to my friend and colleague Christina Inge for any and all questions related to marketing metrics. Not only does she know the subject inside and out, she explains it in simple and clear ways for those of us who are novices. Now that I have my copy of Marketing Metrics, I may not need to bug Christina quite so much!" * Ed Powers, Faculty Lead, M.S. in Corporate and Organizational Communication, Northeastern University *Table of Contents Chapter - 01: Data-driven strategy; Chapter - 02: Customer data - The core four; Chapter - 03: Metrics-driven customer journeys and personas; Chapter - 04: Channel metrics; Chapter - 05: Data-driven branding; Chapter - 06: Content marketing metrics frameworks; Chapter - 07: Content marketing: the essential metrics; Chapter - 08: Data-driven product strategy; Chapter - 09: Price and place metrics; Chapter - 10: Marketing performance metrics; Chapter - 11: Data governance and the new privacy laws; Chapter - 12: Building dashboards and data evangelism; Chapter - 13: What are the skills of a metrics-driven marketer?; Chapter - 14: Marketing metrics resources; Chapter - 15: Dictionary of marketing metrics and related terms
£28.49
Kogan Page Ltd Talent Intelligence
Book SynopsisToby Culshaw is the Talent Intelligence Leader at Worldwide Amazon Stores, leading a diverse global team of economists, consultants, business analysts and researchers in talent intelligence. Previously, he was Global Head of Talent Intelligence and Executive Recruitment Research at Royal Philips, the Dutch health technology group. He was named by Recruiter Magazine as one of the 11 Most Influential In-house Recruiters in 2017 and has consistently ranked every year from 2019 until 2023 and is an international speaker on sourcing, executive research and talent intelligence. Based in Brighton, UK he is also the founder of the Talent Intelligence Collective, a Talent Intelligence Mentor at Udder and a co-host of the Talent Intelligence Collective Podcast.Trade Review"Toby Culshaw wrote an insightful book to help you execute your talent strategy. What I like most about Talent Intelligence is how actionable it is. Toby shares years of his learnings and experience, and he explains in detail how you can apply it yourself through practical steps." * Anita Lettink, Keynote speaker and adviser on the future of work, partner at Strategic Management Centre and founder of HRTechRadar *"This is the first comprehensive discussion on Talent Intelligence I have seen. This is a topic much discussed, but little understood. Toby has finally given us a clear definition and a practical way to implement this powerful process." * Kevin Wheeler, Founder, The Future of Talent Institute *"Wow, from the maestro of TI, Toby himself. I was honoured when asked to read the book and comment and it is jam-packed with practical advice and real examples of talent intelligence in all its forms. A must read for business leaders and HR leaders alike who want to drive smarter business decisions. To quote from the book "the shifting mindset of operational to strategic is critical". Loved all of it - I will be buying the book for every member of our team for sure." * Alison Ettridge, Founder, Stratigens *"It's all about the data and the insights we can draw from it. I've felt this for a long time and this book and the work Toby has done confirms to me that this is a game changer! In an ever changing and highly competitive world the notion and discipline of talent intelligence is, for me, an essential part of an integrated talent strategy not only to compete but to win." * Denise Haylor, Former CHRO Royal Philips, Flextronics, Managing Director & Partner Boston Consulting Group *"Toby is a recognized & trusted expert in talent intelligence. Over the years he's proven to be one of the key leaders in this developing field. It's exciting to see how TI is developing and becoming more recognized as a valuable source of meaningful and actionable insights business leaders can leverage. In this text he brings together these experiences and a wide range of sources, it's a thorough essay on TI space and key reading for anyone interested in developing this knowledge." * Giles Harden, SVP People at INFARM *"Toby Culshaw and his insight on the function of Talent Intelligence as described in this text takes on and excels at creating a lexicon and foundational set of practices in the young and ever-growing space of Talent Intelligence. Creating a process is plenty hard, as is scoping a business case for change - both of which are in this text - yet defining a language for others to use in years to come is even harder. I am looking forward to applying many of these principles and labels to the products and services I use for the public and private sector companies we serve. Other leaders in recruiting, workforce planning, and analytics should review this lexicon and render into their own work so we can advance this ecosystem together as colleagues." * Andrew Gadonmski, Managing Director, Aspen Analytics *"The most inclusive and comprehensive work on Talent Intelligence I've seen to date. Toby's book captures the art and science of this continually evolving craft and emerging technology platforms complete with concrete and impactful examples. A must read for all leaders who see their competitive advantage coming from deeply understanding and acting on distilled insights from the internal and external talent landscape." * Cortney Erin, Vice President, Global Talent Acquisition Microsoft *"Timely and comprehensive examination of an often under-explored but critical area of talent strategy. Toby manages to come up with with something for everyone - from early to late adopters - as well as write a bit of a love letter to the subject." * Teresa Wykes, Global Head of Talent Intelligence, SAP *Table of Contents Chapter - 00: Introduction; Chapter - 01: Context; Chapter - 02: Types of Intelligence; Chapter - 03: The great debate; Chapter - 04: Building the case for Talent Intelligence; Chapter - 05: What type of work can TI functions support?; Chapter - 06: Metrics for Success and KPIs; Chapter - 07: Where to sit TI function within organizations; Chapter - 08: Talent Intelligence Maturity Model; Chapter - 09: Tooling and Resources; Chapter - 10: Potential structures of Talent Intelligence teams; Chapter - 11: Roles and skills needed in teams; Chapter - 12: Career pathing; Chapter - 13: In House and partner landscape; Chapter - 14: Examples of use of talent intelligence; Chapter - 15: What does good look like?; Chapter - 16: What is the future of Talent Intelligence?; Chapter - 17: Tales from the trenches; Chapter - 18: Well that’s a wrap
£28.49
Kogan Page Disruptive Technologies
Book SynopsisPaul Armstrong runs his own private emerging technology advisory, TBD Group/FORTH. He created 'TBD Conference' which has been named one of the top 50 global technology conferences and spawned 'Mouthwash', the world's first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.Trade Review"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer." * Lance Ulanoff, Editor, TechRadar *"Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it." * Claire Valoti, former VP EMEA, Snapchat Inc. and Head of Agency Relations, Meta *"Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better." * Daniel H. Pink, author of 'Drive' and 'To Sell is Human' *"A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world." * Nir Eyal, author of 'Hooked: How to Build Habit-Forming Technology' *"Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it." * Marco Rimini, CEO, Worldwide Central Team, Mindshare *"Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read." * Reshma Sohoni, Founding Partner, Seedcamp *"The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies." * Michael Villaseñor, Director of Product Design, Spotify *"Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like." * Mike Murphy, Editor-In-Chief, IBM Research *"The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!" * Gerd Leonhard, futurist, author, and CEO of The Futures Agency *"This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs." * Russ Shaw CBE, Founder of Global Tech Advocates *Table of Contents Chapter - 00: Introduction; Chapter - 01: Emerging technologies; Chapter - 02: Disruptive and emerging technology - The brutal truth; Chapter - 03: The forecasting fallacy; Chapter - 04: The TBD framework: an introduction; Chapter - 05: Complex TBD; Chapter - 06: How to get sign-off; Chapter - 07: Open business and innovation; Chapter - 08: What to look out for; Chapter - 09: Dis-innovation; Chapter - 10: Web 3.0 - The opportunities…and issues; Chapter - 11: The Metaverse - A truly disruptive technology?; Chapter - 12: Disruption and the newer generations; Chapter - 13: The Future of TBD and disruptive technologies
£28.49
Kogan Page Ltd Navigating Sustainability Data
Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;
£33.24
Kogan Page Data Culture
Book SynopsisShorful Islam is CEO of Be Data Solutions, Founder of Subatomic Analytics and Data and Behavioural Science Advisor to OutThink. With over 20 years of experience, Islam has helped some of the world's largest companies with their data strategies and has led data analytics teams at a wide range of organizations. Islam is experienced in building effective data cultures within organizations, allowing data analysts and data scientists to thrive.
£30.39
Kogan Page Advanced Human Resource Management
Book SynopsisDr Sajia Ferdous is a Lecturer in Organizational Behaviour at Queen's Business School, Queen's University Belfast, UK. She is a Human Resource Management expert and teaches at postgraduate research, postgraduate taught, and undergraduate levels. She is a Fellow of Advance HE (formerly the HEA). Previously, she held teaching positions at the University of Manchester and also worked in managerial roles within the financial industry.
£42.74
Kogan Page Strategic Reputation Management
Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.
£28.49
Kogan Page The HR Operating Model
Book SynopsisPerry Timms has more than 20 years' experience in HR and organizational development. He is an international conference speaker, consultant and the Founder and Chief Energy Officer at People & Transformational HR Ltd. He is a Chartered Member of the CIPD, a fellow of the Royal Society of Arts (RSA), an Adjunct Professor at Hult International Business School and a Visiting Fellow at Cranfield School of Management. Based in Northampton, UK, he was named five times by HR Magazine as one of the Most Influential HR Thinkers and has now been inducted into the HR Most Influential Hall of Fame. He is the author of Transformational HR, also published by Kogan Page.
£31.34
University of Toronto Press Automata
£21.59
Stanford University Press Pricing and Revenue Optimization: Second Edition
Book SynopsisThis book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.Trade Review"This book is a must-read for students and practitioners of pricing modeling, offering a clear guide on where and how to apply which pricing model framework. With the updates made to the 2nd edition, its comprehensiveness in covering the pricing modeling topic is second to none!" -- Wei Ke * Managing Partner at Simon-Kucher & Partners *"Benefiting from Bob's rich industry experience and superb writing skills, this book exposes the reader to a host of real-world applications that blend modelling, optimization, and machine learning in a gentle and accessible way. Describing new developments in e-commerce, ride sharing and reinforced learning, this is a must-read book for students and professionals in the field." -- Guillermo Gallego, Crown Worldwide Professor of Engineering * Hong Kong University of Science and Technology *"Bob Phillips is one of the world's experts on quantitative pricing. This unique book translates state-of-the-art academic research into practical managerial lessons. Covering a wide range of industries that go from revenue management classics such as hotels and airlines all the way to modern e-commerce and ride-sharing platforms, this book is a must have for every pricing manager." -- Gabriel Weintraub * Stanford Graduate School of Business *Table of ContentsContents and Abstracts1Background chapter abstractThis chapter describes the historical background of pricing and revenue optimization including the factors that have driven the growth of analytical approaches to pricing, such as the success of revenue management in the airlines, advances in information technology, the rise of e-commerce, and the success of machine learning. Pricing decisions have become exponentially more complex and dynamic to the extent that it is no longer possible to manage prices effectively using spreadsheets. The use of automated techniques to set and update prices dynamically has led to profitability improvements of 10% or more in many different industries. 2Introduction to Pricing and Revenue Optimization chapter abstractThis chapter introduces the basic concepts behind pricing and revenue optimization. It discusses common pricing challenges such as lack of consistent management, discipline, and analysis. I describe three purist approaches to pricing—cost-plus, market-based and value-based and explain the shortcomings of each. I define pricing and revenue optimization as a process for managing and updating pricing decisions across an organization in a way that most effectively meets corporate goals using mathematical analysis. I introduce the pricing and revenue optimization cube as a convenient way to think about pricing decisions across the organization and describe the steps in an effective pricing and revenue optimization process. I describe a closed-loop process for setting, evaluating and updating prices. Finally, I discuss the role of mathematical analysis and optimization in the pricing process and contrast explicit optimization with data-driven approaches. 3Models of Demand chapter abstractThis chapter introduces the price-response function, which describes how demand for a product changes as a function of price. The price-response function is a key component in pricing and revenue optimization. I show how the price-response function can be derived from the distribution of willingness to pay among potential customers and describe the properties that a proper price-response function should possess. I describe the most common measures of price sensitivity such as slope, elasticity, and hazard rate and extend these measures to the case in which a seller is offering multiple products that may compete with each other. I introduce the most common price-response functions including the linear, constant-elasticity, logit, and probit functions and describe their properties, as well as when they can be best used. 4Estimating Price Response chapter abstractI show how a price-response function can be estimated from historical data about prices and demand. Ways in which historical data can be obtained include price tests, A/B tests, natural experiments, and regression discontinuity design. I show how regression can be used to estimate the parameters of different price-response functions including linear, exponential, and constant elasticity. I introduce measures of fit including root-mean-square error, mean absolute percentage error, and weighted mean absolute percentage error. I show how the availability of potential demand data can significantly improve estimation, and I introduce methods for estimating a price-response function when potential demand data are available. The estimation process is discussed, as well as challenges to estimation including collinearity and endogeneity and how they can be addressed. . 5Optimization chapter abstractIn this chapter I show how to calculate an optimal price. The first step is to determine an objective function to be maximized. Typically we assume that contribution is to be maximized, but in some cases, revenue may be an element in the objective function. I discuss how to calculate contribution. Given contribution and a price-response function, the optimal price must satisfy a set of conditions, such as marginal cost equaling marginal revenue and elasticity equaling inverse unit margin. I discuss the implications of these conditions for real-world prices and show how explicit optimization can be used to calculate an optimal price. I discuss how to address the case of multiple objective functions, when a seller might be interested in maximizing both profit and market share. Finally, I introduce a data-driven approach to finding an optimal price that does not require a price-response function. 6Price Differentiation chapter abstractPrice differentiation is the practice of charging different prices to different customers for the same good or slightly different versions of the same good. In this chapter, I describe various techniques for using price differentiation to improve profitability including group pricing, channel pricing, regional pricing, and couponing. Some of the most effective tactics for price differentiation are inferior goods, superior goods, product lines, product versioning, and time-based differentiation. I show how to calculate optimal differentiated prices in the presence of arbitrage and cannibalization and discuss the implications of price differentiation for consumer welfare. One common approach to price differentiation is nonlinear pricing, in which purchasing multiple products together can be cheaper than purchasing them independently. I present models for two of the most common nonlinear pricing approaches: volume discounts and bundling. 7Pricing with Constrained Supply chapter abstractSupply and capacity constraints are commonplace across many industries and can have a strong effect on optimal prices. I start by discussing the nature of supply constraints and the situations in which they occur. I then discuss how a seller can determine the optimal price to charge when faced with a supply constraint, and I introduce the important concept of opportunity cost. I extend the calculation of optimal prices to the case when a supplier has a segmented market and faces supply constraints. This leads to the tactic of variable pricing, which is used when a supplier has multiple units of constrained capacity and can change prices in order to balance supply and demand. I discuss examples of variable pricing from industries including ride-sharing, concerts, and sporting events. 8Revenue Management chapter abstractRevenue management is a profit-maximizing tactic used by sellers with a fixed stock of perishable capacity. This chapter relates the history of revenue management and shows how revenue management is an application of price differentiation. I introduce revenue management tactics—the ways in which companies can manage their capacity to maximize return. The airlines and other travel-related industries were pioneers in revenue management. I show how computerized reservation systems and global distribution systems play major roles in the way that revenue management has been implemented in these industries. I discuss the role of ancillary revenue and incremental costs and how they influence revenue management in different industries. I describe how the effectiveness of a revenue management program can be measured and discuss the current status and future prospects of revenue management in different industries. 9Capacity Allocation chapter abstractCapacity allocation is the problem of determining how many seats (or hotel rooms or rental cars) to allow low-fare customers to book when there is the possibility of future high-fare demand. I first analyze the two-class case in some detail. I then consider the multiclass problem, with an emphasis on the widely used expected marginal seat revenue (EMSR) heuristics. Next I discuss the dynamic multiclass problem. I then relax the independence assumption and discuss how booking limits can be set when demand in a fare class can depend on which other classes are currently open. I introduce a data-driven approach that does not depend on estimating parameters of a demand distribution. Finally, I discuss how the performance of a capacity allocation program can be measured and evaluated. 10Network Management chapter abstractNetwork management is the problem of determining how to manage resource availability in the case when products can require multiple resources. Examples include hub-and-spoke airline networks as well as multiday hotel and rental car products. I introduce the network management problem, describe different types of networks, and discuss the industries in which network management is important. I show why the network management problem is complex and why a simple and intuitive greedy heuristic does not work well. I then present various approaches to the network management problem including linear programming, virtual nesting, and bid pricing. Finally, I discuss the issues involved in implementing network management. 11Overbooking chapter abstractOverbooking occurs whenever a seller with constrained supply sells more units than he has available to hedge against the possibility of no-shows or cancellations. The chapter begins with a short history of overbooking. I then characterize industries in which overbooking is used and introduce four different approaches to overbooking: a deterministic heuristic, risk-based policies, service-level policies, and hybrid policies. I show how booking limits can be determined under each policy in the case of a single price and an uncertain level of no-shows. I then present a data-driven approach to overbooking and discuss dynamic overbooking in the face of cancellations and multiple fare classes. Finally, I present extensions to the basic problem and discuss some alternatives to overbooking for managing cancellations and no-shows. 12Markdown Management chapter abstractThe goal of markdown management is to determine the timing and magnitude of price reductions that maximize revenue from a fixed stock of inventory. In this chapter I start by giving some background and show how, for certain goods and services, markdowns segment the market and provide a simple method by which retailers can profit from intertemporal price differentiation. I outline the markdown management process that retailers follow and some of the business issues that can constrain them. I formulate the markdown problem as a constrained optimization problem and outline the most common approaches to finding the optimal prices including explicit optimization and exhaustive search, or enumeration. I discuss the implications of strategic customers—those who anticipate future prices—on markdown policies. Finally, I discuss the use of markdown management systems and the experiences of companies using markdown optimization. 13Customized Pricing chapter abstractCustomized pricing refers to the situation in which customers approach sellers with their desired product and the seller responds with a bid. In customized pricing, the seller can usually determine an individualized price for each customer and has access to information about failed bids as well as successful ones. I formulate the customized-pricing decision as an optimization problem and show how that problem can be solved to maximize the expected contribution margin from each bid. A key element in the customized-pricing problem is the bid-response function, which specifies the seller's expectation on how each customer will respond to his bid price. I show how bid-response functions can be estimated for different customers seeking to purchase different products. I then show how the customized-pricing model can deal with objectives other than maximizing expected contribution. 14Behavioral Economics and Pricing chapter abstractClassical approaches to pricing optimization assume that consumers are rational in that they choose among available alternatives in a way that maximizes the utility of the product purchased minus the price. However, both common experience and research show that this is not the case—customers are influenced by seemingly irrelevant factors such as how the price is presented and what prices are offered to other customers. In this chapter I describe the implications of customer irrationality for pricing in three categories: violations of the law of demand, price presentation and framing, and fairness. I discuss how these categories should be taken into consideration in pricing. Examples are drawn from Amazon, Coca-Cola, First National Bank of Chicago, and cruise lines, among other industries.
£60.80
Stanford University Press Lead and Disrupt: How to Solve the Innovator's
Book SynopsisFully revised, this second edition offers a proven strategy for using ambidexterity to build discontinuous growth for mature organizations, and the flexibility to adapt in fast-changing environments. Why do successful firms find it so difficult to adapt in the face of change – to innovate? In the past ten years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis, collapsing the structures of industries from airlines and medicine to online retail and commercial real estate. Today, leaders in business have an obligation not only to investors but to their employees and communities. At the core of this challenge is helping their organizations to survive in the face of change. The original edition summarized the lessons that the authors as researchers and consultants had learned over the previous two decades. Since then, they have continued to work with leaders of organizations around the world confronting disruptive change. With updates to every chapter, including new examples and analysis, this fully revised edition incorporates the lessons and insights that the authors have gained in the past five years. Two new chapters critically examine the role of organizational culture in promoting or hindering ambidexterity and its underlying fundamental disciplines. Using examples from firms such as Microsoft, General Motors, and Amazon, O'Reilly and Tushman illustrate how leaders can align their organization's cultures to fit the needed strategy, and how ideation, incubation, and scaling approaches, when used altogether, can successfully develop new growth businesses.Trade Review"In an unprecedented way Lead and Disrupt unveils the secrets of ambidextrous leadership and the power of company culture as competitive advantage. A must-read for every leader aiming to build an enduring enterprise." —Erik Ceuppens, CEO, Marlink Group"This book will do for companies what the Lean Methodology did for startups—give its leaders the essential playbook for how to transform your organization to meet the future." —Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products that Win"Lead and Disrupt is a must-read for any legacy company or startup. Disruption is a constant, and companies must have a passion for growth in a volatile world. This book gives you a framework. The concepts around ideation, incubation and scaling are fresh and well documented. More importantly, I have seen them work in companies large and small." —Jeff Immelt, former Chairman and CEO, General Electric"The concepts and ideas in Lead and Disrupt provided valuable guidance for how we approached the transformation of AGC. It helped us understand how to implement ambidexterity and deal with the disruption our business is facing." —Takuya Shimamura, Former CEO and Chairman, AGC (Asahi Glass Company)"O'Reilly and Tushman address eloquently and practically the universal problem leadersof mature organizations face—of how to maximize an established business while simultaneouslyembracing disruptiveinnovation to buildthe future business. This book will be your wisdom-filled companion as you re-shape your business." —Alex Freudmann, Managing Director, Dan Murphy's, Melbourne, AustraliaTable of ContentsContents and Abstracts1Today's Innovation Puzzle chapter abstractIn the past few years we've seen a number of well-known firms fail or go bankrupt (e.g., Blockbuster, Kodak, Sears) and more failures are on the horizon. This book describes what it takes for leaders to succeed in the face of accelerating change. It describes how some leaders and their organizations have been able to compete successfully in mature technologies and markets and transform their organizations by exploring in new domains (e.g., Amazon, IBM) while others have been trapped by their own success. Although this perspective is based on a substantial body of empirical research, the material described here is highly applied and moves well beyond the typical exhortations offered in most books on leadership and change. 2Explore and Exploit chapter abstractThis chapter offers two simple frameworks (the congruence model and the success syndrome) that illustrate the power of organizational alignment in driving organizational performance. It also describes how the alignment needed for success in a mature business can make it difficult to succeed in the face of change and why successful organizations, faced with disruptive change, sometimes fail. We illustrate this dynamic with a story of organizational success (Amazon) and one of organizational failure (SAP). 3Achieving Balance with Innovation Streams chapter abstractWhy do successful organizations fail? This chapter uses rich descriptions of two old companies (Sears and the Ball Corporation) to show how some leaders are able to help their organizations evolve and adapt to disruptive innovation. We elaborate on the innovation streams framework introduced in Chapter 1 to show how different types of change can require leaders to manage different types of alignments. 4Culture as Competitive (Dis)Advantage chapter abstractOrganizational culture can be a competitive advantage or a disadvantage. The term culture is often identified by senior executives as a critical element in organizational success. But what is it and how can leaders change it? This chapter shows how culture can operate as a social control system in organizations that can be a critical element in helping or hindering strategy execution. We show how the cultures needed for exploitation are different in important ways from those needed for exploration—and how leaders can align their cultures to fit the needed strategy. Using firms such as Microsoft and General Motors as examples, we show how leaders can change their organization's culture and how ambidexterity requires leaders to manage multiple cultures within the same firm. 5Seven Innovation Stories chapter abstractUsing the frameworks developed in the first three chapters, here we provide a set of detailed examples for how ambidexterity can operate. We describe how the leaders of seven different organizations (e.g., a newspaper, a manufacturing company, a high-tech firm, etc.) were able to meet the challenge of disruptive change. On the basis of these insights we identify three essential elements necessary for leaders to design ambidextrous organizations. 6Getting It Right Versus Almost Right chapter abstractHere we expand on the insights from Chapter 5 and describe in detail a process that IBM uses to generate organic growth—the Emerging Business Opportunity (EBO) process—which enabled them to increase revenues by more than $15 billion during the period of 2000–2006. We also show how Cisco attempted and failed at a similar effort. 7The Three Disciplines of Organizational Ambidexterity: Ideation, Incubation, and Scaling chapter abstractFacing the threat of disruption, many large, established firms have embraced innovation as a way to develop new growth businesses. Approaches such as open innovation, design thinking, corporate venture capital, the lean start-up methodology, and the business model canvas have been enthusiastically embraced—with mixed success. This chapter shows that while each approach has its merits, successful innovation requires large firms to be ambidextrous—to compete in mature and new markets simultaneously. Ambidexterity can best be understood as consisting of three distinct disciplines: (1)ideationto generate potential new business ideas, (2)incubationto validate these ideas in the market, and (3)scalingto reallocate the assets and capabilities needed to grow the new business. We show how many popular innovation approaches solve for only one or two of these three disciplines, which can lead to failure to innovate. To be successful at developing new-growth businesses requires all three. 8What It Takes to Become Ambidextrous chapter abstractIn this chapter we identify four major elements associated with more versus less successful efforts at ambidexterity. These are practical guidelines that can be used to help managers think about how to apply these lessons in their own contexts. We focus here on the question of what needs to be done to design an ambidextrous organization. What are the elements that leaders need to consider when implementing ambidexterity? What are the cardinal sins to be avoided? 9Leaders (and Their Teams) as Linchpins chapter abstractWhereas the previous chapter focused on what needs to be done to implement an ambidextrous design, this chapter focuses on how leaders can do this. We provide examples of two leadership failures and three successes and, drawing on previous examples, conclude by suggesting five leadership principles that undergird the successful implementation of ambidexterity. 10Leading Change and Strategic Renewal chapter abstractIn this chapter we first provide some guidelines for managers to consider in determining whether ambidexterity is needed for organizational renewal. We then describe how the leaders of two organizations (IBM and Haier) successfully led organizational change and renewal that transformed their companies. Based on these, we conclude with six suggestions for leaders to consider when leading organizational renewal.
£25.19
Stanford University Press Strategy in the Digital Age: Mastering Digital
Book SynopsisDigital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Covering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.Trade Review"Michael Lenox captures the complexities and opportunities coming from digital transformation. This book offers a practical guide to CEOs with real examples and radical simplicity."—Pablo Ciano, CEO, DHL eCommerce Solutions"A timely reminder of the importance of strategy in the world of digital disruption. This book is chock-full with valuable tools that will help not only in crafting a strategy, but also in thinking through the organizational challenges to implement it."—Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School"This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting. A must-read for anyone in pursuit of actionable insights anchored in academic research."—Gary Dushnitsky, Associate Professor of Strategy and Entrepreneurship, London Business School"Strategy in the Digital Age provides a powerful introduction to digital transformation through a strategic lens. It is a short book that focuses on the important decisions critical for success without getting bogged down in the specific (and always changing) details. Know who you are, decide who you want to become, hire great people, and decisively move forward in a manner consistent with your values. I recommend this book to leaders seeking to better understand either strategy or how technology is impacting all industries (or both)."—Russell McGuire, ClearPurpose"Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization."—Steve Brock, Stevo's Novel Ideas"Lenox's clear, concise text offers a great introduction to the world of digital tools and their management. Recommended."—S. A. Schulman, CHOICETable of Contents1. Rise of the Digital Age 2. Platforms in the Digital Age 3. Competing in the Digital Age 4. Appropriating in the Digital Age 5. Leading in the Digital Age 6. Policy in the Digital Age 7. Transforming in the Digital Age
£19.79
Kogan Page Ltd Transformational Culture: Develop a
Book SynopsisSHORTLISTED: Business Book Awards 2022 - People, Culture & Management category Company culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate. Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems. The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.Trade Review"Provides the guidance to leaders, managers, and HR professionals on the importance of putting purpose, values and people first. David delivers a blueprint for creating an inclusive, sustainable, and high performing culture." * Omar Ali, Financial Services Leader, EY *"Clear, straightforward, no grand claims - just simple tools, clear examples of those that have taken the challenge and succeeded, and acknowledgement that whilst it is hard work, it will bring great value." * Patricia Grealish, Interim Chief People Officer at NHS Blood and Transplant *"The understanding offered by this powerful analysis of organizational culture offers a clear route to transforming work organizations for the future so that those who work in them thrive, the lives of the people they serve are enhanced and the planet they are part of is protected." * Professor Michael West CBE, Senior Visiting Fellow, The King’s Fund, Professor of Organizational Psychology, Lancaster University Emeritus Professor, Aston University *"A step-by-step guide to creating a business case and framework for a people centred organization. By utilizing some very honest and thought-provoking case studies, this toolkit is designed to support those with all levels of experience in change management or cultural transformation." * Juli Oliver-Smith FCIPD, PG Cert Psychology of Organisational Development and Change *"David's deep experience and practical advice is an invaluable tool in helping you to achieve the productive and engaging culture you need in order to achieve your goals and be the organization you want to be." * David MacLeod OBE, Co-Chair of Engage for Success Movement, Co-Author of ‘MacLeod Report’ on Employee Engagement Honorary Professor, Nottingham Business School *"Anyone using this book as a guide should see a genuine transformation and a way to navigate their aspiration to maximize the potential of all their employees. Highly recommended." * Jill Scott, CEO, Inclusion Solutions Ltd *"This comprehensive book uses accessible and understandable tools and case studies to challenge our thinking and provoke us to action. It is as professionally challenging as it is enjoyable. It has captured the current passion and enthusiasm of many leaders and HR professionals to use the past year as a catalyst for real sustainable change." * Dean Royles, President of HPMA and strategic HR consultant *"Written with leaders and HR professionals in mind, this book provides a solid framework and practical playbook for helping organizations to shift their culture, into one that is not only transformational in nature but fair, just, inclusive high performing and sustainable." * Victoria Leach, Head of People & Culture, North-East Lincolnshire Council *"David has set the tone straight away; 'Develop a people centred organization for improved performance'... why .... because people are any organization's most valuable asset! Without them you don't have an organization. A truly educational and inspiring book throughout, which I would recommend to any leader or HR practitioner to read cover to cover!" * Lisa Seagroatt, Assoc CIPD, Founder and Managing Director, HR Fit for Purpose *"Provides a blueprint for leaders and organizations to journey towards something better. Liddle expertly outlines a different, more balanced way of working and offers a pragmatic and well thought-through framework for making progress. An essential read for anyone who believes workplaces can build performance whilst nurturing enhanced fairness, justice and learning." * David D’Souza, Membership Director at CIPD *"This book is nothing short of amazing. I have found it truly relevant for the current time and particularly useful for the work I undertake as an HR professional. David, I salute you for a job well done." * Akua Richardson, Director, People First Initiatives Ltd *"Transformational Culture strikes a great balance between providing theory that underpins its key messages and the practical examples that will help to make changes to how an organization works. For me, the added value of what David says is that it makes for better run and more successful organizations, and he absolutely demonstrates why." * Graham Boyack, Director at Scottish Mediation *"David has produced another gem of a book which should be compulsory reading for all leaders, managers and HR professionals alike. David makes a compelling case of the power of transforming cultures to be kinder, more compassionate and to achieve a win/win approach for everyone. It is a book I will return to time and again." * Pam Williams, HR Director & Leadership Coach *"Transformational Culture is the brainchild of David Liddle whose phenomenal, diverse career leaves you with that comfortable feeling you can trust what you read. All the blood, sweat and tears articulating how a leader can get organizational culture on point has been absorbed by the author and he is handing over all this wisdom on a plate in guise of this shiny book ready to dip into time and time again." * Mandy Wardrop, Senior lecturer and HR programme leader *"The next time I encounter yet another excuse for not addressing racism, injustice or fairness by an employer, I will whip out David Liddle's Transformational Culture. I DARE every leader, manager, lawyer and HR person to read this book. He transforms outdated, rigid and harmful disciplinary processes based on retributive justice towards what this weary world needs: restorative justice: focused on learning and collective organizational safety." * Animah Kosai, Founder Speak Up Collective and Counsel *"In this interesting and highly relevant book, David Liddle has clearly illustrated what good and bad culture looks like, described the different factors that influence culture as well as explained the problems we face in trying to solve modern problems with traditional ways of thinking. More than that though, David has pointed the way and helped us establish a route to a more just, more human and more productive way of doing things." * Jonathan Goodger, Employee Relations Manager, Global pharmaceutical company *Table of Contents Section - PART ONE: The Case for Change; Chapter - 01: The transformational culture and why it matters; Chapter - 02: Shift happens - from retribution to transformation – How to harness the power of restorative justice; Chapter - 03: The Transformational Culture Model – A blueprint for a fair, just, inclusive, sustainable and high-performing organization; Chapter - 04: The 7Cs of a transformational culture; Chapter - 05: The Resolution Framework – A fresh approach for resolving concerns, conduct, complaints and conflicts at work; Chapter - 06: A very uncivil war – The toxic culture (and what to do about it); Chapter - 07: Aligning people, purpose, values and behaviour; Chapter - 08: Putting the human into human resources – The emergence of a modern people and culture function; Chapter - 09: Engage leadership – Leadership, management and the transformational culture; Chapter - 10: Wellbeing, engagement and inclusion – The key to great employee experience and world-class customer experience; Section - PART TWO: The Transformational Culture Playbook; Chapter - 11: Transformational Toolkit 1; Chapter - 12: Transformational Toolkit 2; Chapter - 13: Transformational Toolkit 3; Chapter - 14: Transformational Toolkit 4; Chapter - 15: Transformational Toolkit 5; Chapter - 16: Transformational Toolkit 6; Chapter - 17: Transformational Toolkit 7; Chapter - 18: Transformational Toolkit 8; Chapter - 19: Conclusion and calls to action; Chapter - 20: Overview of the models that underpin a transformational culture;
£31.34
Springer International Publishing AG The Unseen Leader: How History Can Help Us
Book SynopsisThe Unseen Leader delivers one simple but immensely powerful point: we need to radically rethink how we discuss leadership. In this book, American historian Martin Gutmann passionately challenges the received wisdom that history's great leaders were individuals with a proclivity for action and brash words. Drawing on extensive historical scholarship and contemporary leadership theory, Gutmann delves into the journeys of four unknown or misunderstood leaders who achieved remarkable successes in vastly different environments—the Polar North, the deserts of Arabia, the sugar plantations of the Caribbean, and Second World War London. What emerges is an entirely new narrative on leadership. Contrary to the perception of heroic protagonists forging ahead boldly, history's truly great leaders were often precisely those who didn't need to generate excessive noise or activity. Instead, they skillfully minimized dramatic circumstances. Their stories challenge our present-day conception of leadership and can inspire the leaders of tomorrow. Table of ContentsIntroduction: History and Leadership.- Towards a New Leadership Story: The Polar Explorer, the Desert Fox, and the Action Fallacy.- History's Unseen Leaders: Holiday Trips in the Polar Wastelands. Roald Amundsen.- Napoleon's Thorn. Toussaint Louverture.- "If the Women of the English Are Like Her, the Men Must Be Like Lions." Gertude Bell.- The Myth of the Phoenix and the British Bulldog. Winston Churchill.- Rethinking Leadership: The Story We Tell.
£22.49
Harvard Business Review Press The Case for Good Jobs: How Great Companies Bring
Book SynopsisNamed one of the Best Business Books of 2023 by the Financial TimesThinkers50 2023 Winner: Talent AwardFrom MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth.From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success.Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay.It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what's keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees.Practical, prescriptive, and often provocative, The Case for Good Jobs is essential reading for company leaders who want to—who need to—choose excellence.Trade ReviewNamed one of the Top 50 Business Books of 2023 by The Next Big Idea ClubNamed one of the Top Management and Workplace Culture Books of 2023 by Porchlight BooksNamed one of the Best Books of 2023 by the Financial TimesNamed one of 5 best business and technology books of 2023 by the Times of London"In this thoughtful and well researched book, the author presents a convincing argument for improving the lot of employees." — Decision (Ireland's Business Review)"By making the work better and increasing pay, companies can better attract and keep their talent and enforce high standards, which improve execution and service, uplifting revenue. Few have examined this important topic more closely than Zeynep Ton." — Strategy & Leadership JournalNamed one of the "Best summer books of 2023" by the Financial Times"Persuasively argued and bolstered by astute case studies, this will be a boon to business leaders." — Publisher's WeeklyAdvance Praise for The Case for Good Jobs:"The Case for Good Jobs is essential business reading for executives and boards. Zeynep Ton doesn't just convince you that good jobs are the key to drive customer loyalty and company success, she gives you the courage to think and operate differently." — Indra Nooyi, former chairman and CEO, PepsiCo"Zeynep Ton cuts through the ESG noise and uses clear examples and hard data to show why companies that create good jobs can gain a competitive long-term advantage. This book should be required reading for CEOs in labor-intensive industries and their long-term shareholders." — Charlie Penner, activist investor"No matter what you thought you knew about the inevitability of lousy, low-wage jobs, this book will change your mind. Whether you're a CEO, a policy maker, or a cold-hearted economist like me, The Case for Good Jobs will show you how people are underrated, and how their demoralizing, low-productivity jobs are not only avoidable but downright wasteful—for the workers themselves, for their firms, and for their firms' customers." — David H. Autor, Ford Professor of Economics at MIT and Codirector, MIT Shaping the Future of Work Initiative"A magnificent and important book! Zeynep Ton compellingly shows what I experienced at Best Buy: good jobs drive success. I admire how clearly she makes the case for good jobs. Every leader needs to read this." — Hubert Joly, senior lecturer, Harvard Business School; former Chairman and CEO, Best Buy; and bestselling author, The Heart of Business"If you'd like to pay your employees decently, offer them decent schedules, and treat them with dignity and respect, but you worry that you can't afford it, this is the book for you. Drawing on years of research and in-depth work with dozens of companies, Ton shows you how to make the business case, develop the courage necessary to drive the change, and—most importantly—how to manage the implementation so that you reap the benefits." — Rebecca M. Henderson, John and Natty McArthur University Professor, Harvard Business School"Zeynep Ton lays out a strong case for investing in high-quality jobs, focusing not only on the 'why' but the 'how,' and highlights forward-thinking executives who are leading by example, proving that creating good jobs is good business." — Darren Walker, President, Ford Foundation
£21.85
Chelsea Green Publishing Co Flower Farming for Profit
Book SynopsisNamed a Best Book for Budding Farmers byCountry LivingFlower Farming for Profitdoes a deep dive into the least glamorous, but most important part of farminghow to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie's down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.Erin Benzakein, owner, Floret Farm;New York Timesbestselling author ofFloret Farm's A Year in FlowersWith practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about gr
£30.00
Lannoo Publishers The Big Book of Retail Design: Everything You
Book SynopsisThis Big Book helps you make design decisions for shops. With the advent of e-commerce, the role that physical stores played changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high. This book provides the necessary knowledge to design the store for the future. It provides a complete overview of background and research on the necessary tools, to reflections on the challenges of the future.
£31.50
Taylor & Francis The Goal
Book SynopsisAlex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn''t improve the plant''s performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant''s problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based. The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated inTrade Review"The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one." --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)"The Goal changed the lives of generations of professionals--no other book influenced my career more." --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix ProjectA compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix ProjectBrilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel"The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one." - Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)"A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over." - Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project"The Goal has never been more relevantfor organizations that rely on technology. The original is a must-read, and now the graphic novel is another path to understanding the Theory of Constraints. I'll be adding this to my recommendations list!" - Dr. Nicole Forsgen, CEO and Chief Scientist at DevOps Research and Assessment (DORA)"Prior to reading The Goal, I worked for three governors and ran large organizations, budgets, and enterprises across almost every area of government. I tested seemingly endless improvement methodologies with little success. However, once I began applying the principles taught in The Goal, I began to see enormous jumps in my organization's performance - not just once - but time after time." Kris Cox, Executive Director, Utah Governor's Office of Management and Budget"An illustrated and abbreviated version of Dr. Goldratt's revolutionary thought process may seem counterintuitive, but the visual representations bring the basic concepts of Theory of Constraints to life." - Gary Adams, Director, Delta Connection TechOps at Delta Airlines
£24.32
Harvard Business Review Press HBR's 10 Must Reads 2023: The Definitive
Book SynopsisA year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to: Adopt the best practices for creating a truly flexible workplace Refocus your strategy to prioritize the few initiatives with the greatest potential impact Navigate the challenges of role transitions--and learn how those in changing roles can get up to speed faster Implement diversity training that will help employees overcome bias and commit to improvement Overcome roadblocks during the innovation process so rapid experimentation will pay off Lead with a commitment to sustainability This collection of articles includes "The Future of Flexibility at Work," by Ellen Ernst Kossek, Patricia Gettings, and Kaumudi Misra; "Eliminate Strategic Overload," by Felix Oberholzer-Gee; "Drive Innovation with Better Decision-Making," by Linda A. Hill, Emily Tedards, and Taran Swan; "Unconscious Bias Training that Works," by Francesca Gino and Katherine Coffman; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G.S. Hardie; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "How Chinese Retailers are Reinventing the Customer Journey," by Mark J. Greeven, Katherine Xin, and George S. Yip; "The Circular Business Model," by Atalay Atasu, Céline Dumas, and Luk N. Van Wassenhove; "How to Succeed Quickly in a New Role," by Rob Cross, Greg Pryor, and David Sylvester; "Accounting for Climate Change," by Robert S. Kaplan and Karthik Ramanna; and "Persuading the Unpersuadable," by Adam Grant.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
£16.14
Harvard Business Review Press Generative AI: The Insights You Need from Harvard
Book SynopsisThe future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
£16.14
BIS Publishers B.V. Co-Design Canvas: A proven design tool for
Book SynopsisLet everyone's voice be truly heard in the co-design process! Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions. The Co-Design Canvas is a practical and user-friendly tool that supports flexible planning, conducting, and evaluating of co-design processes for multi-stakeholder coalitions and facilitators. It encourages coalitions to discuss and consider eight co-design variables. The accompanying manual helps people find common ground and align their perspectives. - Discover how to facilitate open and transparent dialogue. - A useful tool for initiating, planning, conducting and assessing collaborations. - Learn about inclusivity and effective collaboration in addressing societal challenges.Trade ReviewAn inspiring and practicable guide to help you kickstart lasting transformation - and have fun along the way. * Stephen Quest, Director-General Joint Research Centre (JRC) at the European Commission *A leader's compass for the transformation journey. Packed with structured frameworks and fueled with experience and ideas, this book supports learning, coaching and teamwork on the journey. Great resources for moving forward - now where do you want to go? * Madeline Martyn, Learning Consultant *In today's rapidly evolving world, mastering the art of transforming while performing is essential for success. This book expertly guides you through the process, breaking down the necessary skills into simple, practical steps. Whether you're already navigating the challenges of transformation or just getting started, this book is a lifesaver, providing invaluable insights and support every step of the way for organisations to succeed. * Andre Christian, Vice President Innovation at SES, a global leading satellite operator *Discover how to transform your organisation into a high performing powerhouse using visualisation, inspiration, and co-creation. * Dr Max McKeown, Author of The Strategy Book and other influential books *Transforming while Performing is a must-read for anyone who wants to thrive in the fast-changing and competitive world of business. This book offers practical insights, tools, visual inspiration and strategies to help you balance innovation and execution, adapt to changing customer needs, and create a culture of continuous learning and improvement. Whether you are a business leader, a CxO, an entrepreneur or an innovator, you will find valuable lessons and inspiration in this book. Here's a perfect way to find your true North Star. * Stijn Nauwelaerts, Corporate Vice President Human Resources at Microsoft *Transforming while performing is the most challenging balance act. Now more than ever. With this book, Kristof and Olivier demonstrate why you need this balance and how to obtain it. It's great to see all their knowledge brought down to paper in an easy and accessible way. * Wouter Quartier, Head of Digital, Transformation and Platforms at European Broadcasting Union (EBU) *A big challenge in innovation and change is to align stakeholders and management behind a shared vision and ambitions towards the future. This book helps you do just that. Start by asking the right questions and use the practical tools, insights, and step-by-step guidelines to turn your thoughts into actionable steps towards your North Star. Then, take it a step further and engage people to get the gears in motion. * Esther Gons, venture builder, co-author of The Corporate Startup and The Innovation Accounting book, founder of the GroundControl platform *This book is a roadmap for people who seek to empower their teams and create sustainable success. It sparked and energised our team, to build a future on our solid foundation whilst keeping our human DNA. We want to remain an inspiration for the industry. * Lise Conix, CEO at Torfs, a Belgian shoe retailer recognised as one of Europe’s best workplaces *The transforming while performing experience was a breath of fresh air for us. Their visualisation and co-creation techniques inspired us to unlock our full potential as a team, creating innovative technologies for a sustainable world. * Yves Van Rompaey, PhD, Senior Vice President Corporate Research & Development at Umicore, a leading circular materials technology company *As a seasoned visual practitioner, I was immediately drawn to this book, which offers a valuable contribution to the field of visual strategy. The authors' successful use of visuals in real-life situations is noteworthy. This concise and well-organised handbook is not only a great read but also a valuable reference, providing practical tips and advice. I highly recommend this book as a useful resource and encourage readers to apply the practical advice provided. * Martine Vanremoortele, founder of visualharvesting.com *Since engaging The Visual Senseformers in our transformation, they have walked with us on the journey, bringing their unique brand of insights, thought-provoking questioning and incredible visualisation. This book offers insight into their magic in helping an organisation shift its direction of travel, align around a strong purpose and motivate and engage teams. * Steve Collar, CEO at SES, a leading global satellite operator *GenAI is expanding human capacities and will co-produce most of our experiences by 2030. As distinctions between in-person and fully simulated reality blend, we must be more intentional about creating spaces for human interaction. In "Transforming while Performing," the authors take us on an immersive journey to create spaces in the real and in-person that enhance our connectedness, creativity, and collective intelligence. This book is a thorough, well- researched, practiced, and profoundly thought-out field guide for anyone who has struggled to lead with brain and heart. * Maitri O’Brien, author of New Leaders of Change: How Next Generation of Leaders are Transforming Themselves, Their Business and The World with Purpose and Empathy *
£17.09
Taylor & Francis Inc Why Simple Wins: Escape the Complexity Trap and
Book SynopsisImagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.Trade Review"Why Simple Wins makes a compelling case against the scourge of complexity. Lisa Bodell shows that simplification can be the competitive advantage of our time, helping us to be more innovative, more adaptable, and better positioned to thrive and truly have an impact." - Arianna Huffington, Author of Thrive and The Sleep Revolution"There are two ways to achieve simplicity: ignorance and elegance. Lisa Bodell empowers us to move toward the elegant, delivering practical tools for reducing time wasted on low-value tasks so we can free up energy for innovative thinking." - Adam Grant, Wharton professor and New York Times bestselling author of Originals and Give and Take"Americans work among the longest hours of any advanced economy. We’re time starved, busy, burned out and disengaged at work. But far from throwing up her hands in despair, Lisa Bodell uses compelling real world stories, eye-popping statistics and practical hands-on tools to show how work itself has become too complex, and how simplifying can help reclaim what’s gotten lost: time for work that matters. Why simple Wins is a must-read for 21st century workplaces." -Brigid Schulte, award-winning journalist and author of the New York Times bestselling Overwhelmed: Work, Love & Play When No One Has the Time and director of the Better Life Lab at New America"Complexity is at the center of the world’s most significant challenges. Lisa Bodell shines a bright light on the single most significant leadership priority of this era. We need to simplify everything!" - Bill McDermott, Chief Executive Officer, SAP "Through Why Simple Wins, Lisa Bodell demonstrates that simplification is more than another buzzword. It must become our new way of working." - Frank Brown, Managing Director and COO, General Atlantic, and Former Dean of INSEAD "Lisa Bodell unearths the root of complexity: the fears, need for control, and risk aversion of human beings. She also shows us the path toward simplicity, where removing layers of process and bureaucracy becomes an ethical imperative." -Joel Klein, Chief Policy & Strategy Officer, Oscar Insurance; former Chancellor, New York City Public Schools"For anyone who feels buried in unanswered emails, unproductive meetings, and endless to-do lists, Bodell's book is a must-read. She explains why complexity often gets the best of our companies and lives--and she provides practical methods and tools that can yield much-needed simplicity."-Warren Berger, Bestselling author of A More Beautiful Question"Once again, Bodell hits the bullseye; this time with Why Simple Wins. She presents a compelling case that complexity is killing organizations--backed up with stone-cold data—and then delivers practical and effective tools to enable leaders to make simplification a habit. True to her message, Bodell conveys it all through the use of storytelling.-Camille Mirshokrai, Managing Director Leadership Development and Succession Planning - Accenture"The most successful people I know are not the most busy: they're the ones who can cut through the clutter and focus their energies on what really matters. Knowing why and how to do that is essential for all us. In Why Simple Wins Lisa Bodell shines a bright light on how too often we create and collude in the frustrating, time wasting systems we rail against. In doing so, she makes a compelling - and simple - case for making simplification a habit, and she gives us the practical tools to do just that. If you think you don't have time to read this book, you may need to more than you know." -Sir Ken Robinson, educator and New York Times Best Selling Author, The Element: How Finding Your Passion Changes Everything "Lisa Bodell has created the definitive guide for halting complexity-and owning up to our individual roles in creating it. This book empowers us to stop valuing more, more, more and instead focus our efforts on what matters for success."-Seth Godin, authorTable of ContentsIntroduction. Chapter 1: Creating the Monster. Chapter 2: The “What” and “Why” of Complexity. Chapter 3: Gauging Your Complexity Problem. Chapter 4: Work That Matters. Chapter 5: The Simplicity Mindset. Chapter 6: The Simplicity Toolkit. Chapter 7: Become the Chief Simplification Officer. Chapter 8: Getting Simplification Right.
£27.99
Harvard Business Review Press The HR Scorecard: Linking People, Strategy, and
Book SynopsisThree experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy--what the authors describe as an HR Scorecard--and measuring its activities in terms that line managers and CEOs will find compelling. Analyzing how each element of the HR system can be designed to enhance firm performance and maximize the overall quality of human capital, this important book heralds the emergence of HR as a strategic powerhouse in today's organizations.Trade Review"A compelling way to define and measure HR's effect on the bottom line. The book constitutes a breakthrough in thinking for the HR function." —Paul McKinnon, Senior Vice President of HR, Dell Computer Corporation"At the root of every business challenge or opportunity is a human issue. If you believe that, you must take seriously the challenge of strategically planning for, and measuring the results of, human resource work. The HR Scorecard will both challenge your thinking in this area and provide options that you can use today." —Ralph Christensen, Senior Vice President of Human Resources, Hallmark Cards, Inc."A must-read primer for human resources professionals who view HR as critical to the success of their companies." —Mike Tindall, Vice President of Strategic Measures, Prudential"This fact-filled, thoughtful, well-researched book provides valuable insights on the most pressing issue facing organizations today: how to measure their human resource performance. In an economy increasingly based on knowledge and people, no executive can afford not to read this book." —Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Business School and Author of The Human Equation"The HR Scorecard provides a language for HR professionals and line managers working together to really nail the connection between HR interventions and the firm's success." —Susan Bowick, Vice President and Director of Human Resources, Hewlett-Packard"The HR Scorecard demonstrates how improved measurements play a vital role in linking human resource initiatives to business strategies and to significant increases in shareholder value." —Robert Kaplan, Marvin Bower Professor of Leadership Development, Harvard Business School and Coauthor of The Balanced Scorecard and The Strategy-Focused Organization"This book serves as a tremendous strategic tool for HR functions to showcase their impact on the business. If you want to succeed in the new economy as a high-performing HR strategic partner, I recommend you read this book." —Robyn Ewing, Senior Vice President of HR, Energy Services, Williams"A must-read for all HR executives. Full of useful findings, methods, measures and examples." —Edward E. Lawler III, Author of Rewarding Excellence"The HR Scorecard is the definitive guide for today's human resource professional. It provides perfect insight into a field that has been under much scrutiny and in great need of change." —Milano Reyna, Worldwide Human Interests Director, Saatchi & SaatchiTable of ContentsHR as a strategic partner - the measurement challenge; appendix - research and results; clarifying and measuring HR's strategic influence - introduction of a seven-step process; creating an HR scorecard; cost-benefit analysis for HR interventions; the principles of good measurement; measuring HR alignment; competencies for HR professionals; guidelines for implementing an HR scorecard.
£26.60
Harvard Business School Publishing Your Strategy Needs a Strategy: How to Choose and
Book SynopsisYou think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win--or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important--or more difficult--to choose the right approach to strategy. In this book, The Boston Consulting Group's Martin Reeves, Knut Haanaes, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment--how unpredictable it is, how much power you have to change it, and how harsh it is--a critical component of getting strategy right. They show how existing strategy approaches sort into five categories--Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable--depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you'll be able to answer questions such as: * What replaces planning when the annual cycle is obsolete? * When can we--and when should we--shape the game to our advantage? * How do we simultaneously implement different strategic approaches for different business units? * How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.Trade Review"In terms of business strategy books, one of my favourites this year was Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes and Janmejaya Sinha, HBR Press." -- The Irish Times "Be bigger or faster? Blue Ocean Strategy or aggressive? ... But what strategy do YOU need? ... According to this framework, there are five approaches: be big, fast, first, the conductor or simply be viable. You just have to choose. At Business Digest, we could not miss this book in which three experts from BCG offer you to slow down the pace to choose the strategy that suits you better." -- Business Digest "In depth explanations of each of these approaches will provide critical insights to help leaders match their approach to strategy to their environment, helping to determine when and how to execute each one, and avoid a potentially fatal mismatch." -- Consulting magazine ADVANCE PRAISE for Your Strategy Needs a Strategy: Ian C. Read, Chairman and CEO, Pfizer-- "Reeves, Haanaes, and Sinha's 'strategy palette' deftly illustrates the core approaches that can lead to success within the complex world of global business. Clear and comprehensive, Your Strategy Needs a Strategy is a must-read for business leaders seeking a fresh take on strategy and implementation." Marco Airoldi, CEO, Benetton Group-- "Finally, a business book that does not oversimplify strategy, proposing the next recipe or tool that will solve everything. On the contrary, it rightly acknowledges the variety of different business contexts and provides a rigorous framework to navigate this complexity--and take advantage of it!" Klaus Schwab, founder and Executive Chairman, World Economic Forum-- "The business world will be transformed in an unprecedented manner in the coming years, and this requires completely new strategic thinking. This book provides the conceptual tool for leaders who want to succeed in this new world." Ruimin Zhang, founder, Chairman, and CEO, Haier Group-- "Your Strategy Needs a Strategy provides a compelling and timely guide to strategy and execution. It explains how strategy is contingent on the environment and why, especially in unpredictable environments, some companies will need to delegate decision-making power and resource-allocation power to self-organizing teams and encourage everyone to create value for their users." Deepak Parekh, Chairman, HDFC-- "We finally have a book that can help CEOs and their top teams decide the right strategic approach for their companies in today's volatile business environment. A must-read."
£21.85
Oxford University Press Cultural Strategy
Book SynopsisCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.Trade ReviewReview from previous edition May well be one of the most important books on advertising and branding in the past ten years. * Richard Huntington Adliterate.com 15.10.10 *Table of ContentsPART I: CULTURAL INNOVATION THEORY; PART II: APPLYING THE CULTURAL STRATEGY MODEL; PART III: ORGANIZING FOR CULTURAL INNOVATION
£30.49
Taylor & Francis Business Development for the Biotechnology and
Book SynopsisBusiness Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licences to patented academic research, to product developments as licences, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. Asset sales, mergers and corporate takeovers are also a part of the business development remit. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austin's highl
£34.19
Springer-Verlag New York Inc. The Purchasing Chessboard
Book SynopsisA CEO who thinks like a CPO who thinks like a CEO.- From four basic strategies to 64 methods.- Using the Purchasing Chessboard.- The Purchasing Chessboard.- The way forward.- How to build a winning Purchasing Chessboard team.- Epilogue: Reflections on Sales and Marketing. Table of ContentsA CEO who thinks like a CPO who thinks like a CEO.- From four basic strategies to 64 methods.- Using the Purchasing Chessboard.- The Purchasing Chessboard.- The way forward.- How to build a winning Purchasing Chessboard® team.- Epilogue: Reflections on Sales and Marketing.
£49.49
