Business innovation Books

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Book SynopsisYOU''VE GOT DATA! Making sound decisions depends on having accurate facts and data. In today''s world, data is regarded as the most valuable asset. Qualified data is finding its place on the balance sheet, driving changes in business models, and creating new opportunities. However, it takes more than just technology to harvest the full benefit of these changing models. While we are currently in the midst of the 4th industrial revolution, the 5th revolution has already surfaced, introducing innovative aspects like data monetisation, selective automation, societal factors, and Environmental, Social, and Governance preparedness.

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Book SynopsisThis book offers a complete guide to how organizations can build a well-working radical innovation muscle. The author differentiates between incremental and radical innovation, focusing on the radical side, which is where most companies fail. Radical innovation is breaking with the development pattern of the present value creation and finding economical potential in a completely new direction. Tverlid has spent several decades working deeply in the subject area from various perspectives in large companies. He has been key in developing and implementing radical innovation in Equinor, where he currently works as innovation specialist. This book sums up the knowledge he has gained from this journey in a story-like format, emphasizing the importance of taking a systematic approach to radical innovation. This is a handbook for the generation of radical innovation. The step-by-step method allows companies to reproduce radical concepts while keeping the budget at a reasonable level. The effort remains modest while the effect, on the contrary, becomes visible throughout the company and beyond. Although the model is built on a company structure, the basic radical innovation principles are also valuable for smaller informal groups and individuals.

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Book SynopsisUser Innovation Management (UIM) is a method for co-operation with users in innovation projects. The UIM method emphasizes the practice of participatory attitude. This book is a handbook which introduces the UIM method. The book presents: A perspective for understanding user-driven innovation; Three themes for organizing and conducting user-driven innovation; A set of techniques to support user-driven innovation processes. The handbook is written for both practitioners, (innovation managers, product designers and professionals working with design and innovative processes) and graduate and post-graduate students.

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Book SynopsisInnovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with visual and practical tools on HOW to start innovation effectively. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, ‘The Innovation Expedition’ is an inspiring visual toolkit to start innovation successfully. It’s written for innovators: managers, consultants, entrepreneurs and organization leaders.

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Book SynopsisWhere can a hospital apply principles from the airline sector? How can a car manufacturer use tools from the video game industry? What can an event organiser learn from the railways? Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain. Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way. The book Not Invented Here provides you with cross-industry innovation strategies and tools to increase your match sensitivity’ (the ability to make more effective connections) and see the opportunities available to you. With the chapters The art of questioning, Someone else has solved your problem, Inspiring industries & smart sectors, Your business challenges and many more this book opens up interesting new perspectives and is a significant source of major innovative steps. This inspirational, illustrated business book presents strategies & tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry. The authors, Ramon Vullings & Marc Heleven, would like to invite you to this quest called cross-industry innovation, learning from other sectors, not just to think outside the box -but even more importantly- to think outside of your industry. Ramon & Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.

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Book SynopsisChange Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.

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Book SynopsisThe fundamental question that the book addresses is: Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow. Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

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Book SynopsisTracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation. Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder. Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.Trade Review"Thanks to Joyce Yee, Emma Jeeries and Kamil Michlewski, business readers now have a smart and practical primer on design thinking. Unsurprisingly for a book on transformation design, it puts you, the reader, at the centre. It s easily navigable and layered so you can mine it quickly for the headline, dig deeper through the case studies or go further in to the tools and methods on-line. The authors academic credibility comes to the fore. They present seven well-evidenced roles that unfold in the book as a check-list for anyone in business concerned with turning complex systems into simple eortless services for customers. Remarkably for a book written by three people it feels like it was written by one. I liked its straightforward business language. This book gets my vote as a great new addition to the pantheon of writings on why and how to design change in your company."- David Kester, Founder, Design Thinkers Academy, London "We have heard a lot about design thinking in recent years; this book helps us think about design doing . Fascinating case studies and interviews with design consultants, industry leaders, and key academics provide the foundation for an intriguing investigation into the various roles that design plays in transforming cultures, products and infrastructures. This book is not about design thinking, nor is it about design methodsit is about the roles that design takes. The authors outline the subtle ways in which the results of design as a discipline and a practice are communicated, and how design therefore influences people, groups and organisations. A fun read, this is a very human text, speaking to the ways in which design ideas are communicated in the complex social arenas where innovations and infrastructures are created and maintained. Whether you want to reflect on how you communicate your design practices and ideas, or if you are looking for a way to think about how to communicate design ideas, or if you simply want to glance into how design is practiced in a number of disparate organisations, this book is for you."- Elizabeth F. Churchill, Director of User Experience, Google, former Executive Vice President of the Association of Computing Machinery s (ACM) Special Interest Group on Human Computer Interaction and current Secretary/Treasurer of the ACM "Design-driven companies have happier customers, greater competitive advantage, and higher financial returns than their peers. This is a useful book for anyone who wants to embed design as a core approach in their organisation. It clearly articulates seven roles and related activities that enable organisational transformation, as well as well-documented case studies that show how design strategies can be successfully activated in dierent types of organisations. This book will be a useful guide for leaders, managers and front-line employees who want to understand and implement design transformation."- Dave Gray, Founder of XPLANE and author of Liminal Thinking"

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Book SynopsisDesign Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it. This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more. By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

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Book SynopsisInspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully. Every spread is a mix of intriguing pictures, graphics and inspiring stories. It’s a wonderfully designed book to inspire yourself or to buy as a gift for other people. The 101 lessons in this book make you dream, think and act like a successful innovator.

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Book SynopsisThis book serves as a manual and toolbox and outlines how leaders can become 'ideaDJs'. A perfect ideaDJ mix consists of beauty, value and impact. By creating beauty, the solutions have more elegance in their implementation. It adds more value to all stakeholders, not just shareholders. And finally, the solutions create more sustainable and scalable impact.Great Leaders Mix and Match is a manifesto for more beautiful combinations in (business) life. The world faces complex challenges and these challenges can only be resolved by mixing and matching ideas. The beauty here lies in the elegance of the solutions which actually make the (business) world a better place and how we are able to solve multiple challenges in one go. Think of a waste incarnation plant which doubles as ski hill. Or think of new solutions for care: an elderly home, combined with children day care and an animal farm, where all parties benefit from the combination. These are real cases where the total (combination) is clearly more than the sum of its parts. This book serves as a manual and toolbox and outlines how leaders can become 'ideaDJs'. A perfect ideaDJ mix consists of beauty, value and impact. By creating beauty, the solutions have more elegance in their implementation. It adds more value to all stakeholders, not just shareholders. And finally, the solutions create more sustainable and scalable impact. Besides many exciting examples, this book contains a clear methodology and tool kits. The main focus is to help (business) leaders to change the mindset and attitude of the people around them.

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Book SynopsisThe Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision.The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke.The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It is a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.

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Book SynopsisIt does not matter whether you are innovating on your proposition, your team culture or something else. The authors Carola Verschoor and Rik de Vette view innovation as the creation, development and implementation of new forms of value. It is a verb, because ultimately for innovation to happen, thoughts and ideas must be set in motion by doing. To help bring about innovation, Verschoor and de Vette created the Infinite Double Diamond Cards. This card deck is based on the Double Diamond of Design (created by the British Design Council in 2004). What makes the deck infinite is that the cards can be shuffled and re-shuffled, giving the innovation teams unlimited possibilities and inspiration. Infinite combinations can be made in the application of design thinking tools through these cards. They are easy to use, versatile in application and deliver useful results time after time. The front of the cards contains the name of a design thinking tool, reference to the phase in the design process and guidelines regarding time, materials and mindset needed. On the back, players will find a simple, to-the-point description of the methodologies and tools. Together, the cards have the structure of a recipe: "1, 2, 3 and you are done when ...". Each card is a point in a network of alternative approaches to the issues at hand. Verschoor and DeVette have curated a selection of the best, most impactful methodologies and tools, drawing from disciplines as diverse as research, service design, experience design, business and growth-hacking. Because if any process could guarantee a successful outcome, life would be quite boring. By experimenting playfully with the Infinite Double Diamond Cards, designers and innovators will find new and exciting ways to address the problems they are trying to solve.

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Book SynopsisAnother two-hour brainstorm with your team, and you are left feeling drained: nothing really useful came out of it. It feels like a waste of time. Why is it that so many meetings are not effective? We need to start working with a type of leadership that empowers from the bottom up instead of top-down: facilitation. In Captains of Leadership you will learn the secrets of facilitative leadership, which will allow you to bring co-creation to another level. No more wasting time during team meetings, learn how to make every shared moment count. Alwin Put outlines a three-part approach in which he explains how to get the best and most out of people by working together. This book is your guide to become a facilitative leader, in other words: a Captain of Leadership. The three parts discuss (1) why it is worth the effort to develop yourself as a facilitator, (2) how to learn to work with the holy trinity of facilitation (guide, conduct and catalyse), and (3) how to keep the right frame of mind and a high energy level to get the most out of your crew. Captains of Leadership combines elements of business, creativity and self-awareness. It is an essential tool for anyone who believes in co-creation. It is both hands-on and inspiring. Become a Captain of Leadership: with facilitation, anyone can step up and be a leader.

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Book SynopsisWhen a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

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Book SynopsisAfter describing 10 common pitfalls, the authors share great tools and techniques that work in practice. They discuss the Achilles' heel of innovating online and present 10 methodologies you can use for hands-on online innovation. The Lightning Decision Jam, the Design Sprint and the FORTH innovation method are highlighted in the book. The authors combine these methodologies into a new hybrid version. At the end of the book, you will find systematic descriptions of 25 tools and 10 methods. These will give a clear overview that will help you to pick the right ones for your online innovation journey. Innovating online is here to stay. There is a huge increase in hybrid innovation projects, combining in-person and online workshops, using all the online advantages while being personally engaged offline. Online Innovation supports all professionals who want to innovate online: consultants, coaches, facilitators, managers, and students in design (thinking) and innovation.

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Book SynopsisCatalyse creative intelligence with a game changing kit to ignite insights and innovations. A practical guide for change-makers wanting to tap imagination and amp-up creativity. Whether you are a rigid analytical thinker or an accomplished creative mind, over the course of these pages, you'll learn to use creativity to create, diverge from, and converge into new inventive pathways, finding innovative approaches to complex problems. By providing a sequential pathway of interdisciplinary creative exercises, Creative Reboot is the all-in-one toolkit that helps facilitate the building of your creative confidence. Creative Reboot comes as a kit, easily carried around in your pocket to give you access to your primary source of creativity whenever your day calls for it. Each of the six chapters is grounded in applied scholarly understanding and complemented by case studies that reveal real-world applications of creativity. These pages are further supported by a range of guided creative cards. Their potential for spontaneous combination allows you to develop creative flexibility, create a network of connections, and realise innovative solutions with your own creative intelligence. By using this book, you'll enter a new age of creative thought leadership, its potential for serendipitous association of the cards allowing you to combine, cross-pollinate, and reorientate the creative cards to push the bounds of creative problem solving even further. While embodying creative theory, Creative Reboot goes further and situates creativity as a catalyst of change within complex challenges, alchemically reframing once impossible tasks into physical paths to action. A practical guide for change-makers, this must-read book is the next step in thought leadership, helping to tap into the powers of imagination and amp-up creativity.

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Book SynopsisThe book introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative. It can be used by any professional and researcher who wants to develop creative inquiry and to promote social change. It integrates the theory of social construction with the tools of design thinking, challenging the concept of dualisms in research such as quantitative/qualitative and subjective/objective. The focus is on the complex relational achievement required to construct a worldview where different relational (research) processes construct different realities (knowledge). In this sense, all truths are contextual truths, co-created in a specific time and useful to a specific context.

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Book SynopsisCreating new and innovative products, services or businesses can be challenging, which is why, sadly, most innovations are not successful. But, the good news is that you can significantly improve the chance for success by being guided - the lean way. That's where the Lean Innovation Guide comes in. This book guides you through the lean journey by clarifying what to focus on next and what to improve. If you or your organisation want or need to drive innovation, then this book is a must-read! Discover the secrets to faster, more focused innovation success: learn the proven approach to innovating your business and get the competitive edge you need to stay ahead. The book is aimed mainly at corporate innovators and provides them with the missing link to successfully using Lean Startup as an innovation method: namely the Lean Progress Model. With the Lean Progress Model, author David Griesbach developed a tool that quickly and purposefully guides you through the Lean Innovation process. You will know at all times where your project stands, which questions are still open-ended and what needs to be done next. In addition, the illustrations throughout the book support the text and turn this book into a practical guide that takes you through the startup and innovation process. In this book, you will find a proven approach to guide you and your colleagues to innovation success, helping you to move faster, be more focused, and innovate the business. The book provides an easy-to-follow approach to driving change in any business or startup and is a must-have for anyone looking to succeed in innovation. Any new business idea, product or service will be developed more efficiently, faster, and more focused using this model.

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Book SynopsisThis book is for innovators, design strategists and entrepreneurs and everyone who feels the pain of the struggle at some point while managing the distractions and noise that can block us from reaching our full creative potential. Creative Struggle is Real is an interactive journey with creative guidance and making tools to bring you closer to your unique creative capacities so you will never shy away from your creative genius again. While the creative struggle may be inevitable, it doesn't have to feel impossible. The book is organised into three parts: Defining Your Creative Context, Designing Your Creative Practice, and Maintaining Your Creative Momentum. You will discover your imaginator type, become a superhero(ine) and define what creativity means to you. The book walks you through practical and inspiring methods to make space and time for making so you will never again have an excuse to procrastinate. In addition, every creative will design a unique creative practice that exercises creative muscle so you can keep your momentum going for the long term. * A practical, interactive guide to help you define creativity, put you in action and design a creative practice that supports your creativity for the long term. * For creative professionals and "non-creatives" working with creative teams who want to make a positive impact and gain the connections and recognition they seek from team members and co-creators. * Learn how to reach your full creative potentialTrade Review'Best book on creativity -- by far. I have taught entrepreneurship and advised entrepreneurs for 25 years. At the core of what entrepreneurs do and what motivates them is creativity. Everyone says that, and frankly, no one defines it clearly, makes it specific, and helps entrepreneurs become creative. Until now. This book defines the process of creativity, makes the implementation of it practical and gives specific guidance for anyone looking to find and amplify their creativity and put it to work. Blondin understands that creativity is at the core of who we are and, in a very supportive manner, takes her readers from a state of frustration to a state of creativity. The book explains the various aspects of creativity but then, with comprehensive and specific guidance, takes them through their own processes of becoming creative. The Creative Struggle is Real includes simple, relevant, and compelling tools that take the reader through this process to find and harness their creativity.' * Edward Rogoff, Professor of Entrepreneurship, former Dean of the LIU Brooklyn School of Business, and Author of Bankable Business Plans and Bankable Business Plans for Non-Profits *

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Book Synopsis"Help me transform while performing!" Transforming While Performing is a book for decision-makers, entrepreneurs, innovators and change drivers that realise the old methods of building plans and strategies for the future no longer suffice.This book is a practical guide with real-life cases and stories that inspire, visuals that speak volumes and tools and best practices that allow readers to co-create their future.The book consists of three parts. Part one reveals how you can find your true North and build your vision, strategy and culture. Part two explain how you can co-create your strategy and engage your wider organisation. And in part three, you'll learn how to transform yourself and your organisation, offering you inspiration on the personal, the business and cultural aspects of transformation. In short the book will help you:* Find your North Star, develop your strategic plan and get everyone to act in days, not months.* Sense the world around you and transform while performing both as a person and a business.* Turn transformation into a strategic capability.* Unleash the power of 3: inspiration, visualisation and co-creation to spark imagination, maximise group genius and accelerate the process.* Get inspired by real life cases and the visual tools.The authors of the book worked for over twenty years at the headquarters of global technology giants and industry pioneers Hewlett-Packard and Microsoft. They have first-hand experience with the challenges of working in organisations that are constantly transforming. As independent entrepreneurs, they currently provide advice to start-ups and organizations in all major industries around the world.

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Book SynopsisDon't get left behind: learn how to consider long-term and environmental perspectives through strategic design. Get ready to make a difference! This book is your ultimate guide, packed with practical tools and strategies to create positive change. Whether working solo, in a small agency, or a big organisation, you'll learn how to embrace planetary perspectives and think long-term, even in a profit-driven world. Discover how to make mindful decisions, transform your design practices, and influence company strategies to leave a positive impact for future generations. 'Designing Tomorrow' introduces three pillars - networks, interventions and partnerships - and tactics for designers, decision-makers, leaders and anyone looking for ways to create a positive impact through the work they do. - Learn how to align long-term thinking with short-term goals. - Go-to-guide for designers, as well as business leaders, who are seeking ways to lead in this new era. - Valuable learning resource for students studying design and business.Trade Review'Creating good user interaction is not so much a design problem as it is a power struggle. But designers want to create great products and they don't want to play politics around the water cooler. Martin and Steve present a clear vision for finding a middle ground, empowering you to succeed without selling your soul, compromising the planet, or burdening generations to come.' Alan Cooper, author of About Face and The Inmates Are Running the Asylum'Practical tactics for how to identify hidden impacts and use the power of design to develop responsible solutions within organisations.' Babette Porcelijn, author of The Hidden Impact and founder of Think Big Act Now'A call to action on understanding the limits of design and the impact of the decisions we make as designers on the lives of people and the world we live in.' Gregory Petroff, Chief Design Officer, Cisco Secure'This is a visionary book. Martin Tomitsch and Steve Baty are advancing from human-centred design to design for people and the planet. This is an essential transition to safeguard the wellbeing of future generations.' Tony Capon, Professor of Planetary Health and Director, Monash Sustainable Development Institute'I highly recommend this book to leaders who want to make a difference. It will equip you with the necessary tactics to navigate complex challenges today and in the future while prioritising long-term benefits for humanity. By embracing the insights surfaced by Martin Tomitsch and Steve Baty, we can all foster a more ethically grounded design practice that contributes to a sustainable and inclusive future.' Katja Forbes, Head of Client Experience, Standard Chartered Bank'This book serves as a critical call to action for designers-action that you've probably been contemplating but have been too hesitant to take or unclear on how to even get started. Martin and Steve delve into the intertwined narratives of design, economics, and the environment, uncovering untapped opportunities for organisations to adopt a more life-centric approach. They don't stop there. They also offer practical tools that you can use today to start making an impact within your organisation and wider ecosystem.' Nirish Shakya, design educator and host of the Design Feeling Podcast'Design inhabits a liminal space between producer and consumer, where leverage is high; this publication dives into this space and finds ways to apply Indigenous, systems, and futures thinking on multiple levels.' Time's Up'This book challenges designers and decision-makers to ask the difficult questions about the linear design model of "designing more stuff to sell to more people" and provides insightful and practical design-led approaches that are good for business and consumers and have less harmful impacts on our planet.' Dr Brandon Gien, CEO, Good Design Australia and Senator, World Design Organization

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Book SynopsisThis hands-on guide empowers individuals of all backgrounds to cultivate effective habits for enhancing creativity. Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This book provides a practical approach to developing creative skills, boosting confidence and foster a culture of creativity in your team. It guides readers through the four key creative skillsets, helping them turn each into a habit. The book equips readers with tools to challenge assumptions, generate novel ideas, stay open-minded and persuade others. It also highlights the benefits of creativity, such as driving innovation and better decision-making. Readers will learn to explore new areas, imagine ideas for better decisions, evaluate ideas with a learning mindset and present ideas persuasively. Everyday Innovator offers a hands-on guide for developing your creative skills, boosting your creative confidence and fostering a culture of creativity in your team. - Learn how to prepare for the creative journey and practice essential creative skills. - Discover how to integrate creativity into daily tasks and set expectations. - Kickstart your journey to make creativity a natural part of your daily work and your innovative projects.

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Book SynopsisA hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch. You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in. "Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation. It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.- Get the tools you need to build innovative products and toolkits- Learn how to keep insights and research at the forefront of product development- Your go-to reference, guiding you from ideation to post-launch.

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Book SynopsisThe quintessential handbook on 'how to' co-design. In recent years, co-design has become something of a buzzword. While the term has gained in popularity, its true meaning and practical implementations are not widely understood. Existing resources, such as co-design toolkits, are freely available online but tend to be highly specialised and template-driven, limiting their usefulness for diverse contexts. The team behind "The Art of Co-Design" conducted a thorough review of existing co-design toolkits and created a comprehensive resource that provides a holistic understanding of co-design, its methods, and applications. This book examines the core steps in developing and delivering projects, from creatively designing the co-design itself to understanding how it can work best for different stakeholder groups to analysing results correctly and producing effective prototypes. Consider this book the ultimate guide on 'how to' co-design. - Gain the confidence to effectively engage in co-design. - Learn how to customize and apply co-design to any context. - Allow for more authentic and tailored approaches.

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Book SynopsisGet a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry. The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines. The book "The New Creatives," which Sharma co-authored with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary. - Discover how artificial intelligence will impact the creative industry, and its craft, with all of its complexities involved. - Aimed at creative makers within the creative industry. - Written in co-collaboration with AI.

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Book SynopsisBusiness-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)-the growth engine in most economies-are ignored. This authoritative, no-nonsense book will guide your business in its innovation journey from Point 'A' where it currently is, to Point 'B', the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities 'C' that drive growth. The book includes: * Clear phases and checklists for management actions, * Key tools with detailed guidance for practical use, * Managing stakeholder mindsets throughout the journey, and * 24 international case studies.

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Book SynopsisThis book provides a practical roadmap to businesses as they prepare for the new ecosystem being created, in turn helping to articulate the fifth industrial revolution with greater success.

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