Description

Book Synopsis
Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)-the growth engine in most economies-are ignored. This authoritative, no-nonsense book will guide your business in its innovation journey from Point 'A' where it currently is, to Point 'B', the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities 'C' that drive growth. The book includes: * Clear phases and checklists for management actions, * Key tools with detailed guidance for practical use, * Managing stakeholder mindsets throughout the journey, and * 24 international case studies.

Innovative Growth: The Journey from A to B While

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    RRP £35.00 – you save £3.50 (10%)

    Order before 4pm tomorrow for delivery by Mon 22 Jun 2026.

    A Paperback / softback by Keith Goffin, Ian Kierans

    2 in stock

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      Publisher: Rheologica Publishing
      Publication Date: 31/01/2023
      ISBN13: 9789187791321, 978-9187791321
      ISBN10: 9187791323
      Also in:
      Business, Finance & Law Business innovation

      Description

      Book Synopsis
      Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)-the growth engine in most economies-are ignored. This authoritative, no-nonsense book will guide your business in its innovation journey from Point 'A' where it currently is, to Point 'B', the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities 'C' that drive growth. The book includes: * Clear phases and checklists for management actions, * Key tools with detailed guidance for practical use, * Managing stakeholder mindsets throughout the journey, and * 24 international case studies.

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