Business innovation Books

Book SynopsisJessica Zwaan is a startup and technology executive with a background in Operations, People, and Talent spanning across three continents. She is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.Trade Review"At last, new thinking on operationalizing HR. We needed this. If you're thinking about how to take your people team to the next level, read this! Jessica's fresh thinking is the energy we need in an often predictable domain." * Ben Branson-Gateley, CEO and Co-founder, CharlieHR *"A thoroughly enjoyable read. Built for People delivers a practical guide to unleash the true power of the People Team. Jessica lays a clear path for us to follow, and it leads to People teams delivering measurably more business impact." * Huw Slater, COO, Travelperk *"Built for People is an indispensable tool for you and your team that offers a fresh approach to solving new and old issues in the workplace. It offers a clear and concise framework for rethinking how we approach and design programmes with and for employees." * Lars Schmidt, author, Redefining HR & founder, Amplify Academy *"Jessica not only offers a more humane and durably effective approach to acquiring, growing and managing great talent, but also in the fundamentals of great product management unpacked in highly-relatable terms. People leaders will take away a fresh approach to building teams, and product managers will view their discipline through a novel lens. Rarely are these two disciplines discussed in the same place, but Jessica delivers a masterclass in both." * Andy Tyra, Chief Product and Technical Officer, Whereby *"Jessica Zwaan doesn't just tell us how important People Ops should be: she urges us to make that a reality by leveraging principles used by the world's best product teams, often the same principles that our companies are already using, right down the hall." * Michael Wolfe, Co-founder, Gladly & Advisor, Point Nine Capital *"Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organizations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity. It's fantastic that her innovative ideas are now accessible to a wider audience thanks to this excellent book." * Abbie Pugh, Head of Leadership Development, Kindred Capital *"Jessica's book offers strategies that will encourage current and emerging leaders to question the status quo. Change driven by COVID and economic downturn makes this book essential reading for modern leaders who are required to manage transnational companies." * Dr Jeanne McConachie, Previous Manager, Griffith Honours College *"With brutal efficiency, accessible clarity and smart framing, this book has given People Operations and HR Professionals no excuse to opt out of "productising" the things it creates. That Jessica describes herself as a terrible (but very passionate) crafter is almost poignant because this book creates craft from process, policy and protocols that are the HR hallmark. Smart, snazzy and searching you will change forever how you view the products that are necessary to enable your people to do their best work. The future of work may be human, but the future of People Operations is product management. It's the clarion call we needed." * Perry Timms, Founder, Chief Energy Officer, PTHR *Table of Contents Chapter - 01: Why change how we execute ? The need to think like a product manager; Chapter - 02: What is the product ? The employee experience; Chapter - 03: The reconsidered responsibilities of people operations; Chapter - 04: Embedding agility with two maxims of product management; Chapter - 05: User research and evidence-based decision-making; Chapter - 06: Execute like a product squad; Chapter - 07: Iteration of people practices and processes; Chapter - 08: Standing out in the marketplace of culture; Chapter - 09: Hiring and building at scale; Chapter - 10: Metrics for success; Chapter - 11: Prioritizing people; Chapter - 12: Closing thoughts on the future;

Read more less

Book SynopsisAndy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine.Table of Contents Chapter - 01: Myth 1 – Brands are just a way of charging you more for the same product; Chapter - 02: Myth 2 – Once lost, brand trust can never be rebuilt; Chapter - 03: Myth 3 – A good brand can prop up a bad business; Chapter - 04: Myth 4 – Technology is diminishing the power of brands; Chapter - 05: Myth 5 – Branding is just about identity; Chapter - 06: Myth 6 – Brands don’t have any real economic value; Chapter - 07: Myth 7 – There is no such thing as brand loyalty; Chapter - 08: Myth 8 – The customer is always right; Chapter - 09: Myth 9 – It takes large resources and years of effort to build a global brand; Chapter - 10: Myth 10 – A brand is 'owned' by the marketing department; Chapter - 11: Myth 11 – Brand purpose is about effective corporate social responsibility; Chapter - 12: Myth 12 – Customers are seeking a conversation with your brand; Chapter - 13: Myth 13 – There are no real tools to help you manage your brand; Chapter - 14: Myth 14 – In certain businesses, brands really don’t matter; Chapter - 15: Myth 15 – Branding has nothing to do with the customer experience; Chapter - 16: Myth 16 – Branding is all about the product

Read more less

Book SynopsisAndy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine.Table of Contents Chapter - 01: Myth 1 – Brands are just a way of charging you more for the same product; Chapter - 02: Myth 2 – Once lost, brand trust can never be rebuilt; Chapter - 03: Myth 3 – A good brand can prop up a bad business; Chapter - 04: Myth 4 – Technology is diminishing the power of brands; Chapter - 05: Myth 5 – Branding is just about identity; Chapter - 06: Myth 6 – Brands don’t have any real economic value; Chapter - 07: Myth 7 – There is no such thing as brand loyalty; Chapter - 08: Myth 8 – The customer is always right; Chapter - 09: Myth 9 – It takes large resources and years of effort to build a global brand; Chapter - 10: Myth 10 – A brand is 'owned' by the marketing department; Chapter - 11: Myth 11 – Brand purpose is about effective corporate social responsibility; Chapter - 12: Myth 12 – Customers are seeking a conversation with your brand; Chapter - 13: Myth 13 – There are no real tools to help you manage your brand; Chapter - 14: Myth 14 – In certain businesses, brands really don’t matter; Chapter - 15: Myth 15 – Branding has nothing to do with the customer experience; Chapter - 16: Myth 16 – Branding is all about the product

Read more less

Book SynopsisNick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He has over 25 years' experience working across all industry sectors in B2B market research. He hosts the B2B Insights Podcast where he regularly interviews experts on B2B marketing, customer experience and branding. Paul Hague, based in Manchester, UK, is co-founder of B2B International. He has close to 50 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.Trade Review"In the customer experience space, we more often than not tell stories from the B2C world and give examples of customers who have been 'Wowed' or 'Saved' or 'Delighted'. How do we translate these lessons to an environment where the customer isn't buying a $80 jacket but a multimillion-dollar contract? Can these lessons even be translated, or do we need a whole new paradigm shift on what B2B Customer Experience is? This book answers that question." * James Dodkins, Customer Experience Rockstar & CX Evangelist, Pegasystems *"One thing that all businesses and consumers have in common is that they are on the receiving end of customer experiences on a daily basis. While consumer facing organisations have been consciously aware of this fact for many years, organisations that predominantly provide products and services to other businesses have been much slower to catch on. Defining, delivering and managing the customer experience in a B2B environment is becoming ever more critical in a business world that continues to be challenged and disrupted from many fronts. Nick and Paul not only recognise this, but they have pulled together a piece of work that will help any organisation understand how to turn the words 'customer experience' into a tangible reality - a reality that leads to improved customer perception AND financial performance. The authors brilliantly provide the building blocks that turn the science of customer experience into something you will be able to practically adopt and deploy. B2B Customer Experience is a hugely valuable read for anyone who has an aspiration to achieve sustainable growth." * Ian Golding, Global Customer Experience Specialist *"Nick and Paul Hague do a brilliant job of tackling a topic that many have written off as impossible - how to deliver a great B2B customer experience. If you're in a B2B business and have customers who you want to delight, this book is a must-read. The Hagues masterfully take the reader through each of the foundational elements that are critical to designing and delivering a great customer experience in an easy-to-understand approach that is supported by customer stories and case studies, making this book a practical guide for your successful B2B customer experience transformation." * Annette Franz, Founder and CEO, CX Journey Inc. *"Too many of the books that are written about customer experience are dominated by insights and stories from B2C companies and markets. Therefore, it's refreshing to find a book that has been written with B2B companies and markets in mind. This is a really useful guide that will help B2B executives understand and apply the fundamental elements of what it takes to deliver a great customer experience." * Adrian Swinscoe, Adviser and Bestselling Author of How to Wow *"There are more B2B companies than B2C companies in the world. Every B2B company needs to be an experience-led business. This book will help you become one." * Blake Morgan, Customer Experience Futurist *"While much has been written about customer experience in the consumer space, the business-to-business sector is typically neglected. The focus on B2B is what makes this book a compelling read. Nick and Paul Hague's vast experience has been detailed in five easily digestible sections that hold the readers hand from 'Why bother?' through to developing strategies and implementation of CX. The case studies where clients share their experiences in their own words help bring the authors concepts to life." * Shep Hyken, Customer Service and Experience Expert, Shepard Presentations *"Nick and Paul Hague have done an extraordinary job of capturing every aspect of how to create and maintain world class B2B customer service for any industry or organisation and even to help entrepreneurs figure out how to compete with the big guys. I consider myself an expert on customer service after my 42 years with Hilton Hotels, Marriott International and my final role of running Walt Disney World Operations for 10 years, but I can honestly say I learned some new ways to think about going from average to good to great to greater with customer service. Keep this book on your desk as your go-to resource for creating magic for your customers." * Lee Cockerell, Former Executive Vice President of Operations, Walt Disney World Resort *"This book brings the world of B2B CX to life with case studies and data. It's filled with powerful insights that can help B2B companies improve their customer experience." * Peter Weinberg, Head of Development, B2B Institute/LinkedIn *"A goldmine of insights into how to create winning B2B customer experience and its vital role in building loyalty and driving growth. Unlike many B2B texts, Nick and Paul remind us of the importance of emotions to B2B businesses; that 'emotional factors usually trump rational factors when it comes to supplier choice'. This book is powerful support for those who champion emotional intelligence in B2B." * Peter Field, Marketing Consultant *Table of Contents Section - ONE Part one: Why Bother?; Chapter - 01: What is customer experience and what triggers it?; Chapter - 02: The importance of customer experience; Chapter - 03: The Net Promoter Score and customer experience; Section - TWO Part two: A Plan For Delivering Excellent Customer Experience; Chapter - 04: The six pillars of customer experience; Chapter - 05: Staying on track; Chapter - 06: Staying ahead of the competition; Chapter - 07: Drivers of customer experience; Chapter - 08: Customer experience throughout the customer journey; Section - THREE Part three: Turning The Customer Experience Plan Into Action; Chapter - 09: The long and the short of customer experience; Chapter - 10: Selling your customer experience strategy within your company; Chapter - 11: Building a customer experience culture; Chapter - 12: Horses for courses; Chapter - 13: Getting the right people; Section - FOUR Part four: Linking Customer Experience To The 4Ps; Chapter - 14: How your brand affects customer experience; Chapter - 15: How your products affects customer experience; Chapter - 16: How your prices affects customer experience; Chapter - 17: How distribution and the supply chain affects customer experience; Chapter - 18: How advertising and promotions affects customer experience; Section - FIVE Part five: The Role Of IT In Customer Experience; Chapter - 19: Make or break; Chapter - 20: Customer relationship management; Section - SIX Part Six: Moving Forward; Chapter - 21: Continuous improvement in customer experience;

Read more less

Book SynopsisIgor Pejic is a leading expert on tech-driven shifts in banking and finance. Having held multiple management positions in banking, he is based at one of the largest banking groups in Europe. Pejic is an international keynote speaker and expert panelist, voted by McKinsey and The Financial Times as one of three finalists in the Bracken Bower Prize with his work on blockchain. He is the author of Blockchain Babel also published by Kogan Page, winner of the Independent Press Award 2020 and profiled as a Financial Times book of the month.Trade Review"A deep dive into the fast-changing frontier of money from blockchain and Big Tech to Web3." * Ronit Ghose, Global Head, Future of Finance, Citi *"A must read for anyone who thinks they understand the ongoing transformation of the orthodox geopolitical landscape. A brilliant examination of the fact that it's not who owns tanks but banks that matter. The ownership of data including your identity, who controls marketing and fulfilment for SME ecommerce, who designs the prevailing digital token of exchange and how it facilitates global payments will determine whether central banks and financial services incumbents or fin and big-tech insurgents will control our destinies." * Bob Wigley, Chairman, UK Finance *"This wide ranging book is a must-read for builders and operators looking to tame the disruption happening in the financial industry. From exploring the role of centralized technology companies to understanding the infrastructure of decentralized blockchains, readers will learn about the most important levers of tomorrow's economic landscape." * Lex Sokolin, Chief Economist, ConsenSys & Founder, Fintech Blueprint *"Big Tech in Finance is a must-read for anyone interested in the impact of digital on the finance industry. The book provides a comprehensive overview of how big tech companies and new technologies such as Distributed Ledgers are transforming the landscape, and how these trends are converging. The author's ability to break down complex concepts into clear and concise chapters makes this book accessible to readers with varying levels of expertise. Overall, it offers very valuable insights into the future of digital finance by explaining its history." * Huy Nguyen Trieu, Co-founder, CFTE (Centre for Finance, Technology and Entrepreneurship) *"Many of us working in financial services innovation can clearly see that Big Tech is circling the banking and finance industry. In this book Igor describes why Big Tech is interested and what they will probably do next. What is more interesting is what should be done about it - banning them would deprive us of the innovation and improvement they will bring. Big Tech needs to be monitored and regulated. It is time that regulators and governments worldwide realise that they need to up their game to address a fast changing industry. A must read book that is also fun. Don't miss it." * Alessandro Hatami, Founder, Pacemakers.io & co-author of Reinventing Banking and Finance *"Big Tech in Finance" provides a comprehensive and insightful analysis of the impact that Big Tech has on the finance industry. It is a must-read for anyone interested in understanding the motivations, risks and opportunities associated with Big Tech's foray into finance and how to navigate the ever-changing world of blockchain technology." * Karl Zettl, CEO and Co-Founder, Iknaio Cryptoasset Analytics *"Blockchain technology has the potential to revolutionize society for the better, and those institutions embracing this technology will thrive in a society where data is controlled by the user. Igor succinctly describes how the world is changing, what the impact will be on the financial services industry and how the future of money will change geopolitics. A must-read if you want to understand the future of finance." * Dr Mark van Rijmenam, strategic futurist, author and speaker *"This is a book that should make anyone interested in the future of our economy sit up and take notice. The world of the 2020s will be defined by the clash of the titans of tech and finance, and it will be a new wave of technologies - like blockchain - that will determine the winner. Igor Pejic's sharp and thoughtful book gives an up-to-the-minute view of what will drive the economy of the next ten years, and what is at stake for everyone today!" * Laura Stojcevic *Table of Contents Chapter - 00: Introduction; Chapter - 01: Finance as Big Tech’s El Dorado; Chapter - 02: Railroads for a new age – birth of the blockchain; Chapter - 03: Lure of the wild – redefining the idea of money; Chapter - 04: Two roads ahead – centralization; Chapter - 05: Land rush – crypto-economics; Chapter - 06: DeFi unicorn stampede; Chapter - 07: The decentralization delusion; Chapter - 08: Robber barons feel assured… and overshoot; Chapter - 09: The sheriffs come to town – regulation bends the trajectory; Chapter - 10: Dawn of a new era – central bank digital currencies vs private stablecoins; Chapter - 11: Commercial banks and the frontier experience; Chapter - 12: Setting out for the next frontier – the metaverse and Web3; Chapter - 13: Final remarks; Chapter - 14: Glossary;

Read more less

Book SynopsisRhian Lewis is a consultant software engineer and former digital journalist at The Times who is a regular international conference speaker and panellist on all things blockchain and cryptocurrency. She launched the altcoin portfolio tracker countmycrypto.com, co-founded the London Women in Bitcoin meetup group in 2014 and has acted as an advisor and strategist on various blockchain projects for the last seven years. She blogs on cryptocurrency and is the author of The Cryptocurrency Revolution (Kogan Page). She is based near Plymouth, the UK.Trade Review"Understanding Decentralized Finance is a comprehensive guide to the world of DeFi. In a space that is fast moving and hard to navigate, Rhian takes the reader by the hand and describes the promise, the evolution and the current state of this emerging technology. A great read for newcomers and degens alike." * Jonas Seiferth, RetroPGF Lead, Optimism Foundation *"Rhian Lewis presents a balanced and informative view that expertly intertwines the evolution of money and markets with these novel, and potentially game changing, set of technologies whilst unravelling and demystifying the lexicon of arcane terminology and acronyms that have followed the hype into the public psyche in recent years." * Paul Gordon, Founder, Coinscrum *"If you think about the factors stopping DeFi to fulfil its potential, many cite regulation (or lack of regulation) and lack of understanding/knowledge of this space. As it is difficult to control the regulatory part, we can build a deep understanding of what DeFi represents, its components, and the exciting new opportunities it offers - as well as the considerable challenges that occur when the old system collides head-on with the new. I found it exciting that you can boost your knowledge by learning cool concepts such as DeFi mullet, social trading, finfluencer, crypto meme culture and more." * Mirela Ciobanu, Lead Editor, Banking and Fintech, The Paypers *"Weaving together concepts, definitions and real-world examples, Rhian Lewis covers the basics of decentralized finance, the realities of today, the hopes of tomorrow, and the potential blocks to the realization of truly decentralized finances. A must-read for those interested in moving from online hype posts to broader comprehension of the space." * Lloyd Evans, Product Manager - Ventures, 11:FS *"Understanding Decentralized Finance not only gives you a good input into the world of decentralized Finance, but also enables you to deep-dive into topics around this phenomenon." * Christian Steiner, Head of Regulatory, Bitpanda *"Understanding Decentralized Finance is a comprehensive and thought-provoking look at the future of finance, including the intersection of gaming and finance. It offers insights on the challenges of creating a universal system that captures the economic activity of games. A must-read for anyone in the DeFi industry, as well as gamers and enthusiasts." * Julien Paredes, Head of Partnerships, Tropee *"The world of decentralized finance (DeFi) is one of the most exciting, fast evolving areas of money, operating at the intersection of technology and finance. Many jobs will be created and good opportunities. This book will give you a good way to imagine the future of DeFi. I highly recommend this book." * Tram Anh Nguyen, Co-founder, Centre for Finance, Technology and Entrepreneurship (CFTE) *"This book is a comprehensive guide for beginners or experienced professionals seeking to expand their knowledge and understanding of Decentralized Finance (DeFi). The author, Rhian Lewis, possesses extensive knowledge and expertise and has effectively simplified and communicated complex DeFi concepts clearly and captivatingly." * Enrico Mariotti, CEO, Skytale Finance *Table of Contents Chapter - 01: Introduction; Chapter - 02: The current state of financial markets and how they work; Chapter - 03: Overview of DeFi; Chapter - 04: Decentralized Exchanges; Chapter - 05: Decentralized Lending and other financial instruments; Chapter - 06: Risks and challenges; Chapter - 07: What is a DAO?; Chapter - 08: NFTs and DeFi; Chapter - 09: The regulatory environment; Chapter - 10: What the future holds

Read more less

Book SynopsisAshutosh Garg is the CEO & Founder of Eightfold.ai and the host of the 'The Brand Called You' podcast. He is based in San Francisco, California. Kamal Ahluwalia is an author, AI expert and the President of Eightfold.ai. Kamal is based in San Francisco, California. Alexandra Levit is a workforce consultant and futurist. She is also a columnist for the Wall Street Journal and the author of Humanity Works. She lives in Chicago, Illinois.Trade Review"Deep Talent is the book for now. The journey towards the skills-based organization is accelerating exponentially, driven by significant advances in AI. Ahluwalia, Garg and Levit provide us with the roadmap for getting there." * Ravin Jesuthasan, author, futurist and Global Leader for Transformation Services, Mercer *"Enlightening, inspiring, and practical, Deep Talent is the definite guide for business and people leaders to understand and make sense of the massive shifts happening in the world of talent, learning, diversity and technology, and their impact on the workforce in 2023 and forward. The authors provide a comprehensive framework to learn and operate in today's work world." * Enrique Rubio, HR Thought Leader and Founder of Hacking HR Community *"Deep Talent is an essential read to help managers and leaders to understand the accuracy and fairness of AI in the new world of work." * Laurie Ruettimann, HR thought leader and author *"Organizations need both people and technology to grow and be profitable. Deep Talent is the must-read to bring those two forces together and create positive results. The real-world examples and case studies make it a resource that will never collect dust on your bookshelf." * Sharlyn Lauby, HR thought leader and founder, HR Bartender Community *"Deep Talent is a critical conversation worth reading if you value talent attraction, development, and retention in your organization. This book is for anyone who wishes to chart the most effective path forward in our new and evolving world of work." * Joey Price, President and CEO, Jumpstart:HR and host of While We Were Working *Table of Contents Chapter - 00: Introduction; Chapter - 01: It’s a matter of perspective; Chapter - 02: The role of deep learning in talent; Chapter - 03: Under the hood of talent intelligence; Chapter - 04: Skill acquisition and the rise of customized learning; Chapter - 05: Diversity is everyone’s issue; Chapter - 06: The government’s role in skill development; Chapter - 07: Talent intelligence and industry-specific labor shortages; Chapter - 08: Taking talent intelligence into the future; Chapter - 09: Conclusion;

Read more less

Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

Read more less

Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

Read more less

Book SynopsisDuena Blomstrom is CEO and co-founder of PeopleNotTech, a people software solution focusing on psychological safety and high-performing team dynamics, and is based in London, UK. She is also an international keynote speaker, a prolific writer on Forbes and LinkedIn, and the author of several books. She is a top 100 global influencer in the tech space and has been recognized as a LinkedIn 'Top Voice'.Trade Review"Tech-Led Culture makes the case that your organization needs to organize people to create new operating paradigms around tech advances. The book should be required reading for EXCOs and CEOs trying to transform their culture." -- Brett King, author, futurist and speaker"Tech-Led Culture illuminates how technology both causes the need to reinvent company culture and enables the necessary changes. This is a must-read for leaders wanting to sustain a competitive edge in this modern world." -- Dana Finster, Senior Technical Expert, Walmart"At a time when our way of work is ever evolving, when the need to rethink how, when, where, and why we work is more urgent than ever, this book is a timely read. We are humans, after all." -- Theodora Lau, author, podcaster and Founder, Unconventional Ventures"In Tech-Led Culture, Duena Blomstrom provides a sweeping review of how workplaces and models of leadership have evolved, assesses the current state of work, and provides a framework and approach for a future that is more human-centric and sustainable." -- Allessandria Polizzi, CEO and founder, Verdant Consulting"Captures the essence of our new worldwide need for empathy and psychological safety. Finally, guidance that has near term and long game strategy!" -- Tracy Bannon, software architect and digital transformation advisorTable of Contents Chapter - 00: Introduction: demystifying culture Section - Part 1: The new paradigm of workplace culture Chapter - 01: Workplace culture: accidental or by design? Chapter - 02: Organizational crises Chapter - 03: Crises at the team level Chapter - 04: Redefining engagement and continuous improvement Section - Part 2: Making the new ways of working work Chapter - 05: Remote, hybrid or office-based Chapter - 06: True flexibility - redefining outcomes and performance Chapter - 07: Diversity and demographics Chapter - 08: The new ways to run a team Chapter - 09: The work/life balance Chapter - 10: Burnout, the 4-day week and self-care Chapter - 11: Servant leadership and agility Section - Part 3: How to revolutionize your work culture Chapter - 12: An honest audit Chapter - 13: Start with "why" Chapter - 14: Change behaviour to change cultures Chapter - 15: Overcome resistance and entrenched attitudes Chapter - 16: Wellbeing, mental health and job satisfaction Chapter - 17: Lean on the superheroes Chapter - 18: Conclusion

Read more less

Book SynopsisNeil Mullarkey is a communication expert based in London, UK. He has delivered hundreds of keynotes and workshops to various organizations, including Microsoft, KPMG, WPP, Saatchi & Saatchi, Vodafone, EY, Google, Deloitte and GSK. He is a guest speaker at London Business School, London Business Forum and Bayes Business School. He is also a prominent comedian. He performs weekly at the Comedy Store London and often appears on TV and radio shows such as QI and The Pentaverate.Trade Review"A creative masterclass for every moment." * Mike Myers *"Neil Mullarkey is the master of the moment and this book weaves together his planet-sized brain and funny bones with uber practical ideas to bring magic to the mundane." * Caroline Goyder, author of 'Gravitas' *"Neil Mullarkey has done the unthinkable: he's managed to write a book about improvisation and business that is devoid of cliches. In the Moment provides practical insights to unlock the creativity and innovation of your best self." * Kelly Leonard, VP, Creative Strategy, Innovation and Business Development, The Second City *"Innovative, smart, practical, original, and above all, a fun read." * Nigel Nicholson, Emeritus Professor of Organisational Behaviour, London Business School *"This masterpiece gives you the tools to seamlessly blend structure and creativity, unleashing untapped potential and heralding a new age of unprecedented accomplishment." * Stephen Shapiro, innovation expert and author *"In a world that's more volatile and uncertain than ever, businesses need people who can communicate with confidence. This is what Neil does and he teaches it brilliantly." * Matt Brittin, President, Google EMEA *"Neil Mullarkey has written a masterpiece on how to improve your spontaneity to increase momentum at work." * Mark Bowden, author and communication coach *"This book has everything. It shares a message we all need to hear about leadership in the moment and in virtual times. We should risk winning if we are to build the world we all want to live in." * Dr Jacqui Taylor, Founder & CEO, FlyingBinary *"A concise, powerful read that redefines collaboration and communication, perfect for professionals eager to thrive in today's dynamic landscape." * Michelle Taite, Global Chief Marketing Officer, Intuit Mailchimp *"Technical ability and knowledge is important but not enough. It's about the people, relationships, communication and respect. Neil takes you on a journey of stories and practical tips essential for today's leaders." * Dr Lynne Maher, Adjunct Associate Professor, The University of Tasmania *"Discover the full importance of human ingenuity and relationships at work. Neil's unique approach makes this both a fun and insightful read." * Ben Renshaw, leadership thinker and author *"Neil Mullarkey is a master of his craft. He is educated, erudite and enthusiastic about how business can be better by using the soft skills associated with his comedy career." * Paul Boross MBE, speaker and pitch doctor *"In a world moving at pace and in unpredictable directions, improvisation is an essential leadership capability in its own right. Neil is a master and he has set out the principles for us all in this book." * Dr David Pendleton, Professor in Leadership, Henley Business School *"I strongly recommend this book to anyone who wants to increase their productivity and enjoyment at work." * Luke Johnstone, author and entrepreneur *"This book shows you how the magic of being 'in the moment' can transform your career. Simply brilliant!" * Graham Shaw, coach and award-winning author *"The interpersonal and communicative skills that this book will sharpen are absolutely critical for business leaders to navigate complexities and manage teams." * Doris Claesen, Ads Marketing Lead, APAC at Google *"This book will help every leader make an impact and create momentum." * Lesley Uren, Senior Client Partner and President, EMEA Consulting, Korn Ferry *"An amazingly eclectic, thought-provoking and above all, useful book. There is something for everyone in Neil's great book, one that I'll pick up time and time again." * Andrew Cross, Professor of Practice, Hult EF *"You'll be better at communication, comprehension and life by reading this brilliant book." * Michael Heppell, author, speaker and coach *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Steve McDermott, author and founder, The Confident Club *"Wow, Neil is simply the best of the very best. If confidence, innovation and turning work into an adventure are on your agenda then read this book today!" * David Taylor, author and founder, Naked Leader *"A highly engaging and elegantly written book. Neil discusses the tension between structure and spontaneity and offers some great practical tools and techniques for the reader to improve their own practice, whatever it is they do." * Dr Graham Curtis, Director of Operations, Roffey Park Institute *"Road-tested with top executives from around the world, Neil's techniques will ensure that you succeed whatever your role." * Dave Allen, Founder, Brandpie *"Neil has written a stirring playbook for personal growth and leadership. The ease, clarity and depth with which he discusses these topics will rewire your thinking and vocabulary for good." * Asad Ur Rehman, expert media and communication professional *"A refreshing antidote to all those "be a great leader" courses and books which are inflicted on us. Read this instead!" * Richard Westney, HR Consultant *"There are no three greater skills in life than confidence, communication and creativity, and no better person than Neil Mullarkey to help you master them." * Luke Manning, Head of LSEG Foundation, London Stock Exchange *"Like a Swiss Army Knife for effective business communication." * Veronika Elsener, Chief Marketing Officer, Victorinox *"In the Moment is chock-full of practical tips, road tested with real leaders, and great fun to read." * Donald Sull, Senior Lecturer, MIT Sloan School of Management *"This book is proof of how serendipity and improv and work together in daily life to actively create futures." * Annie Pye, Professor of Organization Studies, Cardiff University *"The warmth, wisdom and wonder of Neil Mullarkey radiate out from every page of this entertaining, inspiring and rigorously researched book. If you want to be your best, buy this book!" * Simon Lancaster, speechwriter and author of Connect *"Gives a 360 degree perspective for everyone to utilize fascinating insights before taking the advantage to craft their own success." * Erwin Parengkuan, CEO & Founder, TalkInc. *"If you want to have a future in work then this is a book that demands to be kept within an arm's reach." * Steve Martin, Faculty Director, Columbia Business School *"Charming and practical advice for those navigating the uncertain and often confusing corporate world." * Mike Southon, co-author, The Beermat Entrepreneur *"No technology can replace the human ability to collaborate, communicate and create at work. Learn how you can sharpen these abilities with Neil's fascinating book." * Sophie Devonshire, CEO, The Marketing Society *"This book is a menu of practical ideas that you can select as you wish to boost your esteem, presentation skills and creative powers." * Brendan Barns, Founder, London Business Forum *"Neil Mullarkey has such incredibly diverse experiences and so many brilliant stories. This book brings his insights to life." * Kate & Helen Richardson-Walsh, Olympic Hockey Gold Medallists *"Whether you're seeking to connect with a co-worker, feel more credible and confident in a presentation, or step up to lead in a new situation, Neil Mullarkey's insightful book will show you how to communicate - and learn - more effectively." * Herminia Ibarra, Charles Handy Professor of Organizational Behaviour, London Business School *"A powerful case for a more collaborative and more creative approach to work." * Stefan Stern, columnist and author *"A fabulous quiver of practical tools for the business executive of any level - a great reminder to listen, experiment and empower." * Tom Gathercole, Head of EMEA & EVP, Aircastle Limited *"It's delicious to imagine a corporate world in which all of Neil Mullarkey's insights and tips are heeded and acted upon; where we all approach the world with a "yes and..." mindset." * Sarah Nelson Smith, Global Head of Corporate & Commercial, Legal at Booking.com *"Outstandingly written, thought provoking and hugely transferable into daily life for business professionals." * Simon Ewins, Managing Director, UK Hotels & Restaurants, Whitbread PLC *"Ever wondered what improv comedy can offer the world of organisations and business? This book has many answers, with a unique blend of stories and research." * Paul Z Jackson, Director, The Solutions Focus *"A truly excellent book. Neil has connected all of the dots between improvisation and business for you." -- Deborah Frances-White, comedian, author and screenwriter"Backed up by fascinating research, stories and case studies, Neil Mullarkey offers some home truths and superb advice." * Caroline Webb, leadership coach and author, How to Have a Good Day *"Easily digestible, this book provides a mix of great hints and tips with case studies." * Joanna Causon, CEO, The Institute of Customer Service *"Neil Mullarkey's insights bring flexibility to corporate strategy and strengthen human connections as our work paradigm shifts." * Jesús Fernández Muñoz, Principal Office in Europe, Office of Outreach and Partnerships, Inter-American Development Bank, Madrid *"How spontaneous are you? Are you willing to drop your plans and be inspired? If so, this brilliant book was written for you." * Robert Holden, author, Shift Happens and Higher Purpose *"A must read for anyone leading or managing, Neil Mullarkey is entertaining and practical in equal measure. Some insights that will make you stop and question, balanced with real examples and tools that you can use yourself." * Malcolm Brown, CEO, Angel Trains Limited *"This book teaches interpersonal skills which ChatGPT can't do; and which are even more necessary now that ever." * Vanessa Lui, CEO and co-founder, Sugarwork *Table of Contents Chapter - 01: Improv and me; Chapter - 02: Human connection; Chapter - 03: Collaboration; Chapter - 04: Creativity; Chapter - 05: Leadership mindset; Chapter - 06: Meetings; Chapter - 07: Humour; Chapter - 08: Serendipity; Chapter - 09: Storytelling; Chapter - 10: Where next?;

Read more less

Book SynopsisSally Percy is an experienced journalist, editor and author specializing in leadership and management. She is a leadership contributor to Forbes and is the former editor of Edge, the official journal of the UK Institute of Leadership. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.Trade Review"A gem of a book, written with the sparkle and insight that characterizes Sally Percy's renowned coverage of leadership and business. A great learning lesson in leadership."" -- Matt Symonds, Director, Fortuna Admissions and Editor-In-Chief, BlueSky Thinking"Whether you are wanting to learn more about today's successful business icons, or pick up tips and ideas to enhance your own practice, Sally Percy's book is an interesting and inspiring read." -- Audrey Tang, Chartered Psychologist and Leadership Development Trainer"Sally Percy writes with insight about established icons and about emerging leaders. I found something new and interesting in every chapter, and found the chapter summaries very powerful. It's a book I'll be referring to time and time again." -- Roger Delves, Professor of Practice for Leadership & Management, Hult International Business School"Such an insightful book and a must-read for anyone in business or thinking of starting one. Motivating and inspiring - and a book to come back to again and again!" -- Martina Doherty, Business Psychologist and Leadership Coach"If you are looking for a dose of inspiration to guide the next steps in your career, look no further. Sally Percy's gift for storytelling shines through her 21 profiles of some of the world's most impactful entrepreneurs." -- John Mullins, Associate Professor, London Business School"This is a must-read for anybody who aspires to a senior leadership role. It certainly won't be one of those business books you buy but never quite get round to reading!" -- Mark Simmonds, creativity expert and mental health champion"If you want to know how today's most influential business bosses got to the top, look no further than this book. Sally's knack of getting quickly to the heart of a story makes it a real page-turner, and it's a fascinating source of insight about the personal journeys of leaders." -- Patrick Woodman, editor of Dialogue magazine and freelance consulting editor"Through inspiring stories and thoughtful analysis, this book teaches us valuable lessons from modern leaders. Whether you want to be a leader yourself or just love reading about business, this book helps us understand the qualities and sacrifices that drive success." -- Rameez Kaleem, Founder and Managing Director, 3R Strategy"Sally Percy provides a unique insight into the philosophies, mindsets, behaviours, and backgrounds of some of the most successful leaders of our time. This book will become the sought-after text for anyone who is trying to make sense of what it means to be a leader during these tough and challenging, yet hugely exciting times." -- David Liddle, Founding President, People and Culture Association and CEO, TCMTable of Contents Chapter - 00: Introduction; Section - Part One: LEADERSHIP ICONS OF TODAY; Chapter - 01: Mary Barra (General Motors); Chapter - 02: Jeff Bezos (Amazon); Chapter - 03: Sara Blakely (Spanx); Chapter - 04: Rosalind Brewer (Walgreens Boots Alliance); Chapter - 05: Brian Chesky, Joe Gebbia and Nathan Blecharczyk (Airbnb); Chapter - 06: Yvon Chouinard (Patagonia); Chapter - 07: Jimmy Donaldson (MrBeast); Chapter - 08: Sir James Dyson (Dyson); Chapter - 09: Kiran Mazumdar-Shaw (Biocon); Chapter - 10: Elon Musk (SpaceX, Tesla and Twitter); Chapter - 11: Satoshi Nakamoto (Bitcoin); Chapter - 12: Melanie Perkins (Canva); Chapter - 13: Zhang Ruimin (Haier Group); Chapter - 14: Ugur S¸ahin and Özlem Türeci (BioNTech); Chapter - 15: Whitney Wolfe Herd (Bumble); Chapter - 16: Mark Zuckerberg (Meta Platforms); Section - Part Two: THE NEXT GENERATION; Chapter - 17: Lucrezia Bisignani (Kukua); Chapter - 18: Mette Lykke (Too Good To Go); Chapter - 19: Nthabiseng Mosia (Easy Solar); Chapter - 20: Akindele Phillips (Farmcrowdy); Chapter - 21: Andrea Thomaz (Diligent Robotics); Chapter - 22: Conclusion;

Read more less

Book SynopsisPaul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.Trade Review"This exceptional handbook is a must-have for entrepreneurs and professionals. It provides detailed insights on each model including when to use it, how to use it, practical examples and key considerations. Having personally experienced the benefits of some of these models, I am thrilled to have this invaluable resource of additional tools at my disposal." * Helen Winter, Founder & Managing Director, Business Bullet and author of The Business Analysis Handbook *"An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking." * Professor Stuart Roper, Associate Dean of Research Innovation and Knowledge Exchange, Huddersfield Business School *"Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. The Business Models Handbook is a practical text that all marketing experts should read." * Jeroen Beukeboom, Financial Analysis Manager, Henkel Global Supply Chain B.V *Table of Contents Chapter - 01: Introduction – An overview of business and marketing models; Chapter - 02: 3C framework – Maximizing a company’s strength relative to the competition; Chapter - 03: The 4Ps – How to design your marketing mix; Chapter - 04: ADL matrix – Strengthening a product portfolio or strategic business units; Chapter - 05: AIDA – A business model for improving marketing communications; Chapter - 06: Ansoff matrix – How to grow your company; Chapter - 07: Balanced scorecard – Measures and targets for achieving a strategy or improving performance; Chapter - 08: Benchmarking – Setting targets for business and marketing KPIs; Chapter - 09: Blue ocean strategy – Kick-starting innovation and new product development; Chapter - 10: Boston Consulting Group (BCG) matrix – Planning a product portfolio or multiple strategic business units; Chapter - 11: Brand audit – Improving the strength of a brand; Chapter - 12: Bullseye for brand positioning – Finding the core values of a brand; Chapter - 13: Business model canvas – Looking at key building blocks to see where improvements can be made; Chapter - 14: Competitive advantage matrix – Working out requirements to obtain a competitive advantage; Chapter - 15: Competitive intelligence – Assessing market strengths and weaknesses; Chapter - 16: Conjoint analysis – Assessing optimum pricing and the value of component parts; Chapter - 17: Customer activity cycle – Determining opportunities to lock in customers and give them more value; Chapter - 18: Customer journey maps – Assessing the current performance of marketing and sales processes; Chapter - 19: Customer lifetime value – Estimating customer spend over their lifetime with the company; Chapter - 20: Customer value proposition – Creating a compelling purchase motive; Chapter - 21: Diffusion of innovation – Launching new products and services; Chapter - 22: Directional policy matrix – How to prioritize segments or new ideas; Chapter - 23: Disruptive innovation model – Identifying unique ways of beating the competition; Chapter - 24: Edward de Bono’s six thinking hats – Brainstorming problems and generating new ideas; Chapter - 25: EFQM excellence model – Improving an organization’s quality and performance; Chapter - 26: Four corners – Analysing competitor strategies; Chapter - 27: Gap analysis – Improving areas of weakness in a company; Chapter - 28: Greiner’s growth model – Recognition and transition through different phases of company growth; Chapter - 29: Importance-performance matrix – Improving the effectiveness of any business initiative; Chapter - 30: Kano model – Identifying purchase motivations; Chapter - 31: Kay’s distinctive capabilities – Adding value by identifying your distinctive capabilities; Chapter - 32: Kotler’s five product levels – Adding value to a product or service; Chapter - 33: Market sizing – Assessing the size and value of a served or potential market; Chapter - 34: Maslow’s hierarchy – Differentiating market positioning; Chapter - 35: McKinsey 7S – A company ‘health check’ audit tool; Chapter - 36: Mintzberg’s 5Ps for strategy – Devising a competitive strategy; Chapter - 37: MOSAIC – Setting objectives for current and potential opportunities and how to reach them; Chapter - 38: Net Promoter Score® – A tool for driving customer excellence; Chapter - 39: New product pricing (Gabor–Granger and van Westendorp) – Pricing new products; Chapter - 40: Personas – Improving the focus of marketing messages; Chapter - 41: PEST – Assessing four major macro factors that shape a company’s future; Chapter - 42: Porter’s five forces – Assessing five economic factors for competitive intensity; Chapter - 43: Porter’s generic strategies – Pinpointing the strongest competitive position; Chapter - 44: Price elasticity – Outlining opportunities for raising or lowering prices; Chapter - 45: Price quality strategy – Guiding a company’s pricing strategy; Chapter - 46: Product life cycle – Determining a long-term product strategy; Chapter - 47: Product service positioning matrix – Positioning products according to quality and service value; Chapter - 48: Segmentation – Using customer groups to gain competitive advantage; Chapter - 49: Service profit chain – Connecting employee satisfaction and performance with company profits; Chapter - 50: SERVQUAL – Aligning customer expectations and company performance; Chapter - 51: SIMALTO – Identifying the customer value placed on product or service improvements; Chapter - 52: Stage gate new product development – Planning the development and launch of new products and services; Chapter - 53: Strategy diamond – Entering new markets; Chapter - 54: SWOT analysis – Analysing growth opportunities at product, team or business level; Chapter - 55: System 1 and System 2 thinking – Identifying the emotional forces that drive decisions; Chapter - 56: Tipping point – How small changes to behaviour can result in big achievements; Chapter - 57: USP – Pinpointing the unique selling point of a product or service; Chapter - 58: Value chain – Identifying product or service value during the manufacturing process; Chapter - 59: Value equivalence line – Managing price and product benefits in a business strategy; Chapter - 60: Value net – How to benefit from competitor collaboration; Chapter - 61: Value-based marketing – Adding value to products and services to improve profitability; Chapter - 62: VMOST – Defining strategies and preparing a business plan; Chapter - 63: Weisbord’s six box model – Assessing the efficient functioning of an organization;

Read more less

Book SynopsisMark Shayler works with businesses and corporations to reduce their environmental impact and his clients include Coca-Cola, Nike, Bacardi, WPP, Samsung Electronics Europe, Welsh Water, Hiut Denim and Novatech. He is a founding partner of the Do Lecture series and is a Visiting Fellow in Sustainable Design at Loughborough University. He lives near Leicester, UK.Trade Review"Mark Shayler is a pioneer of the notion that going green is good for business, and this brilliantly accessible book shows how every workplace can make a difference for the planet, and still be business winners." * Hugh Fearnley-Whittingstall, founder of River Cottage and environmental campaigner *"All small businesses should read this book because it's a revolution waiting to happen. I truly believe that business can change the world and nobody breaks down the steps to making a profit with principles better than Mark does here. If you want to make a (real) difference but aren't sure how, this is a superb place to start." * Holly Tucker MBE, Founder of Notonthehighstreet *"This is the book I was waiting for. With his characteristic verve and straight-talking swagger, Mark Shayler shows you the sustainability bits that matter and ditches the ones that don't. Suddenly everything makes sense! Keep this book in your back pocket for meetings, project pitches and getting lost in the forest. A must-read and a must-act book which illuminates your path every step of the way." * Lucy Siegle, Author and Journalist *"An honest and enlightening manifesto for change. Between the sober truth and some reasons to be cheerful, Mark highlights the brutal reality of our current road to terminal illness, whilst explaining that every business can contribute to our road to recovery by correctly harnessing the power of its people. Energy. Circularity. Mobility. Regeneration. Resilience. Education. Activism. If any of these words are resonant with you, this book is your must-have guide to understanding the impact of doing business on the planet, providing a multitude of options to re-think and re-invent why an accountable, progressive and regenerative business culture is the key to designing a better future." * Raoul Shah, Founder and Joint CEO, The Casbah Group *"Mark Shayler has been around a bit in the world of corporate sustainability - in fact, more than 30 years. And he's worked with a shedload of companies during that time. So he knows what he's talking about, the anecdotes are authentic, and his humour a tonic in what can be very arid territory. Part 'how to' primer, part explainer of all things relevant, and part celebration of the power of creative design. You Can't Make Money from a Dead Planet ticks all the boxes." * Sir Jonathan Porritt, environmentalist and former Director of Friends of the Earth *Table of Contents Chapter - 00: Introduction; Chapter - 01: Where are we and how did we get here?; Chapter - 02: You can’t make money from a dead planet; Chapter - 03: The main environmental challenges; Chapter - 04: Business impacts; Chapter - 05: Is there any good news?; Chapter - 06: How do we do good and still turn a profit?; Chapter - 07: The strategic tools you need to change your business; Chapter - 08: The practical and science-based tools to change your business (and still make a profit); Chapter - 09: Re-framing business; Chapter - 10: The regenerative business; Chapter - 11: ‘The last chapter’; Chapter - 12: Notes;

Read more less

Book SynopsisJoe Wheeler is a bestselling author, speaker and consultant. He is the CEO of CX/Digital, a subsidiary of The Service Profit Chain Institute (SPCI), a Boston-based consulting firm. Before launching The Service Profit Chain Institute, he was the Quality and Productivity Executive for Bank of America. Prior to this, he was Executive Vice President with The Forum Corporation, where he managed the firm's Customer Experience Consulting Practice.He earned his MBA from Edinburgh Business School and lives in Hingham, Massachusetts.Trade Review"Joe Wheeler's latest book hits a lot of my hot buttons: immersive experiences, customization at scale, flywheels of learning and of course digital technology. Get your highlighter out before you open it up and let Joe's principles and case studies lead you in developing your own playbook for thriving in today's Experience Economy." * B. Joseph Pine II, co-author of 'The Experience Economy: Competing for Customer Time, Attention, and Money' *"A timely treasure for those who wonder whether, why and how 'digital' fundamentally changes the customer experience, with an added bonus 'playbook' for designing business models up to the task." * Susan Fournier Allen, Questrom Professor and Dean, Boston University, Questrom School of Business *"A must-read for managers looking to stay current on this rapidly changing topic. The book could not be more timely or useful!" * Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School *"Joe's book reminds us that in a digital-first world, our people have never been more important. That the brands customers love understand how to design experiences that create enduring value for employees, customers and shareholders. I highly recommend it." * Maxine Clark, Founder, Build-A-Bear Workshop; CEO, Clark-Fox Family Foundation *"Creating a best-in-class digital experience requires a design that resonates with your consumers. This book focuses on the role of design and the importance it plays in creating the deepest relationship with your consumer and the impact that is possible for your business." * Chris McCann, Chief Executive Officer, 1-800-FLOWERS.Com *"Joe Wheeler is my 'go-to' for anything related to customer insights and customer experience. There is no one better. This new book shares the wisdom of a true master." * Robert C. Wolcott, Co-Founder & Chair, TWIN Global *"A focused manifesto for companies looking to leverage digital technologies to deliver a highly valued customer experience. Joe's ability to boil this down to seven intuitive strategies with carefully chosen examples to bring these to life with actionable playbooks make this a must-read for multiple departments." * Abhi Ingle, Chief Operating Officer, Revenue Operations Qualtrics *"A hallmark of Joe Wheeler's work has always been his clear-eyed understanding that it's not enough merely to design a great product or service. You also have to be able to deliver it consistently, at reasonable cost and in a sustainable manner. This practical perspective permeates The Digital First Customer Experience. Joe outlines an approach that is both simple and sophisticated, both immediately impactful and enduring. And he does it through a series of engaging and enjoyable stories, making it as accessible as it is essential." * Rob Markey Partner, Bain & Company, and co-author of 'The Ultimate Question 2.0' *"What Joe's book Managing the Customer Experience did for the experience economy, so his latest book will do for the digital economy. If you want to understand how to create leading edge CX, this book is for you." * Shaun Smith, Founder, Smith+Co *"I deeply admire Joe's passion for creating enduring customer experiences. He is relentless in seeking to understand how human centered design can improve the digital experience to create shared value for the customer, employee and enterprise." * Brad Warner, Board Member, Capital One *"I've seen first-hand the perils and promise of digital-first strategies. Wheeler's playbook ensures the former is avoided and latter is achieved. I highly recommend it." * Dana Stalder, Partner, Matrix *"Joe Wheeler's book is a gift to those who work to take up the cause which I love and have made my own life's work: to improve lives. I know you will find his book an outstanding arrow in your quiver of resources to elevate your company to one that is admired and loved." * Jeanne Bliss, Author of Chief Customer Officer 2.0' and 'Would You Do that to Your Mother?' *"Joe Wheeler continues to innovate as the global market leader in customer experience strategy. Through digital-first, Joe has created the digital roadmap that customer-centric leaders can execute to grow their business." * Michael Crosby, Chief Executive Officer, AquOm Incorporated *"I love this book. If you are operating a business in 2023 and beyond, it's critical you understand and master the CX Digital space. The Digital-First Customer Experience by Joe Wheeler tells you how you do it." * Brad Smith, Founder President of Vector Business Navigation, Inc; CXPA Board member alumni *"Joe Wheeler's new book succinctly describes the 'digital tsunami' that is changing the way all companies will deliver customer experiences in the future. His advice? Instead of just adapting to it, put it to your advantage. I couldn't agree more, and this book shows you how." * Diane Hessan, Founder and Chairman, C Spa *"The Digital-First Customer Experience provides actionable strategies to design next-generation experiences, move AI from the back office to the customer and to help you make the right choices in a digital-first world." * Geoffrey Parker, Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; co-author of 'Platform Revolution' *"The Digital-First Customer Experience provides a peek into how successful companies across different industries deliver a personalized path to engage customers throughout their journey. Key AI/ML tech enablers serve as a backdrop while the design principles framework provides structure to innovate an engaging CX-driven solution." * Sherri Dorfman, Chief Executive Officer, Stepping Stone Partners *"Joe Wheeler is a long-time friend and colleague who I respect and admire. I highly recommend reading his new book, The Digital-First Customer Experience. The fusion of digital and its impact on looking at holistic experiences vs. fragmentation is essential for the success of CX and employee experiences in the future. The time has come, if not long past, for CX and EX professionals to be well versed in the essential shift from the Industrial Age perspectives to the Age of Transformative Experience. Value creation has been with us for a while, yet CX perspectives seem siloed and fragmented. A recipe for ineffectiveness." * Lou Carbone, Chief Executive Officer, Experience Engineering, Inc. *Table of Contents Chapter - 00: Introduction; Chapter - 01: PART 1: The new 3 C’S Chapter - 02: PART 2: The 7 design strategies Chapter - 03: DESIGN STRATEGY 1: Achieve emotional peaks across channels, finishing strong Chapter - 04: DESIGN STRATEGY 2: Create a personalization flywheel to grow customer engagement Chapter - 05: DESIGN STRATEGY 3: Strengthen customer commitment by providing choice and control Chapter - 06: DESIGN STRATEGY 4: Foster ownership through customer community and co-creation Chapter - 07: DESIGN STRATEGY 5: Inspire rituals that create shared meaning Chapter - 08: DESIGN STRATEGY 6: Empower customers through immersive experiences Chapter - 09: DESIGN STRATEGY 7: Link digital assets to leverage value over cost Chapter - 10: The 7 design strategies summary Chapter - 11: PART 3: The playbook Chapter - 12: Start by solving the right problems Chapter - 13: Build your business case Chapter - 14: The design process Chapter - 15: Execute to scale Chapter - 16: Epilogue Chapter - 17: APPENDIX: CX/digital maturity assessment Chapter - 18: APPENDIX 1: The CX/digital design accelerator

Read more less

Book SynopsisNell Watson is a researcher, writer, speaker and applied tech ethicist. She is President of the European Responsible AI Office, an AI Expert at Singularity University, and pioneers global standards as an AI Ethics Certification Maestro at IEEE. She advises leading organizations on their machine learning strategies, specializing in AI research and ethical advocacy.

Read more less

Book SynopsisGabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi.

Read more less

Book SynopsisRita Martins is a Financial Services Executive, currently serving on the Advisory Board of KIMA and advising a portfolio of Web3 startups. Previously, Rita was the Head of FinTech Partnerships, for Global Functions, at HSBC. Martins worked at Ernst and Young and Accenture, advising C-suite executives on the applicability of new technologies in finance. Martins is a recognized expert and regular keynote speaker on web3, fintech, DeFi and a judge at fintech innovation awards. She currently mentors at Web3 Techstars and Outlier Ventures. She is based in London, UK

Read more less

Book SynopsisRoger Spitz is a futurist, author, and President of Techistential, a foresight strategy consultancy. He also chairs the Disruptive Futures Institute, a global education hub which empowers organizations and entrepreneurs. His work has been featured in numerous media outlets, such as Fast Company, WIRED, and MIT Technology Review. He is based in San Francisco, USA.

Read more less

Book SynopsisHarry Korine is a professor and consultant who advises business owners, board members and executives on leadership and value generation. He teaches corporate governance, global strategy and family business at the London Business School, the University of St. Gallen and INSEAD. He is based in Zurich, Switzerland.Michael Hilb is founder of DBP Group and a board member of multiple organizations. He is a titular professor at the University of Fribourg and teaches strategy, entrepreneurship, corporate governance and family business at the Universities of St. Gallen and Zurich and Singapore Management University. He is based in Burgdorf, Switzerland.

Read more less

Book SynopsisMohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course at Cambridge University Press and Assessment.

Read more less

Book SynopsisJeremy Dalton is a leading expert on emerging and immersive technologies. He is the Head of Immersive Technologies at PwC and also sits on the Advisory Board of SXSW and Immersive Tech Africa. He works closely with the European Media and Immersion Lab as an independent advisor. As a technology expert, he has featured in global media outlets including the FT, the Economist, and the BBC. He is based in Austin, Texas.

Read more less

Book SynopsisBrian Wagner is a security and technology executive and leader who has extensive experience in successful security and technology transformation and a dual focus on innovation and robust cybersecurity practices honed over a career spanning over twenty years. The Chief Technology Officer at Revenir, Wagner has also held previous c-suite and leadership positions at Bulletproof, Defense.com, Moody's RMS and Amazon. He is based in London, UK.

Read more less

Book SynopsisBen Eubanks is an author, speaker and researcher living in Huntsville, AL. He is the Chief Research Officer at Lighthouse Research & Advisory. His team surveys thousands of workers each year to understand the latest workplace trends and changes. He also founded HR Summer School, a virtual event with more than a million minutes watched every year. In addition, he hosts We're Only Human, a podcast focusing on improving human resources in the workplace.

Read more less

Book SynopsisJoanna Jensen is Founder of the multi-award-winning baby and child personal care brand, Childs Farm. She is on the Angel Investor Committee of the Invest in Women Task Force, as well as the advisory board of Buy Women Built, Lemonade Dolls and Clothes Doctor Ltd and is a NED to Biscuiteers. Joanna Jenson is Chair of the EISA and the Parella Club, Paralympics GB. She writes a monthly column in The Sunday Times and is based in Marlborough, UK.

Read more less

Book SynopsisMartin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page).Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing PlaTrade Review"The vital importance of customer-centricity is an enduring business truth. Newman and McDonald's book creates a contemporary perspective on how businesses can embrace this goal in new ways. Typically, their ideas are hugely practical and straightforward for organizations to implement." * David Wild, CEO, Domino’s *"A pithy, practical, enjoyable and thought-provoking book that brings new insights into consumer behaviour and how to improve the experience you deliver. This book will appeal to anyone who works in a consumer business, irrespective of the sector. A book that you can read from cover to cover and then dip in and out of when you are looking for inspiration to change the way you might be framing a consumer challenge. I really love the practical and relatable examples." * Debbie Hewitt MBE, Chairman, White Stuff *"Written by one of the world's leading multichannel customer experience experts with the support of one of the world's leading marketing academics, this practical guide to improving customer experience is essential reading for anyone who wants to thrive in an increasingly disrupted, hyper-local, mobile world. I have worked with both of them separately, but this author combination provides a powerful fusion." * Andy Rubin, Chairman, Pentland Brands *"100 ways to turn disruption into opportunities. This book should become your best friend in a fast-changing retail environment. Newman's common sense is brilliant!" * Paul Delaoutre, President, Al-Futtaim Retail *"If you are a CEO, buy this book for your team and devote an off-site day (or two) to undertaking an honest appraisal of how you score against Martin Newman's 100 recommendations for transforming your service culture. If you are not a CEO, buy this book and give it to your CEO." * Richard Pennycook, Non-Executive Director and Chairman, retail sector *Table of Contents Chapter - 00: Introduction; Chapter - 01: Put the customer first: if you don’t, someone else will; Chapter - 02: Marketplaces and disruptors are eating your lunch (taking your market share); Chapter - 03: Removing friction from the customer’s journey: getting the basics right in travel, retail, food and beverage, leisure and financial services; Chapter - 04: How to be disruptive in your own business; Chapter - 05: The role of the store and its new footprint; Chapter - 06: We live in a hyper-local world where mobile is key; Chapter - 07: Organizational design to put the customer first; Chapter - 08: Cultural change – must be top down and bottom up; Chapter - 09: Less about corporate, more about social responsibility; Chapter - 10: Retail as a service; Chapter - 11: Winning the hearts and minds of customers in international markets; Chapter - 12: Customer-centric marketing communications; Chapter - 13: A new framework for the marketing mix: the Customer Mix or 6Ws; Chapter - 14: Strategic social media and its importance to the whole organization; Chapter - 15: The impact of AI, augmented virtual reality, machine learning and voice on customer experience; Chapter - 16: The rise of the ‘ations’ in driving differentiation; Chapter - 17: Understanding customer behaviour: turning data into actionable insight and the key drivers for customer relationship management; Chapter - 18: So where do you start to transform your business?; Chapter - 19: 100 practical ways to improve customer experience;

Read more less

Book SynopsisMichael Brito is a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. Michael Brito is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.Trade Review"Employees are the most valuable asset of any company. If you know how to unlock their passion, you can build an army of powerful advocates for your brand. It's not about training your employees to parrot your company's message. It's about building passion around your company's brand and its purpose - and shaping your company's culture such that it empowers your employees to advocate. Brito, a leader in the industry, helps you do just that: beginning with the fundamentals and then sharing practical tips on how to weave employee storytelling into the fabric of your organization." * Maria Poveromo, Vice President, Communications, Adobe *"It's widely known that employees are viewed as trusted and credible sources when others are seeking information about a company or brand. Brito delivers a very structured plan that guides large and small companies on how to truly activate employees to be storytellers and drive brand relevance." * Jascha Kaykas-Wolff, CMO, Mozilla *"If you're wondering how to inspire and mobilize your employees to be brand storytellers, ask Michael Brito. His book is an exceptionally thoughtful and actionable "how to" guide and a journey through the learnings of courageous companies creating true engagement and informed, digitally connected brand advocates." * Jerilan Greene, CMO, Yum! Brands *"The key to successful digital transformation is building a culture of trust and transparency, starting with the employee experience. Brito does a fantastic job of bridging the gap between internal employee engagement and external customer relationships. The result being a powerful community of brand storytellers who are constantly engaged and adding value with customers, prospects and partners." * Elise Steele, Former CEO, Jive Software *"Your business is already filled with promoters and every marketer needs to figure out how to unlock the power of employee advocacy. Brito shows you how to do this and then integrate that trusted employee-driven content into larger brand marketing initiatives." * Lauren Vaccarello, Vice President, Marketing, Box *"Trust and authenticity are critical factors for marketers today. And there's nothing more trustworthy than employee voices. Brito builds a strong case for employee advocacy and shows marketers how to integrate trusted employee-driven content into broader marketing initiatives." * Jackson Jeyanayagam, CMO, Boxed *"Participation Marketing unequivocally puts the transformation back into digital transformation by focusing on the single most underplayed element of successfully reimagining markets - our people. Brito offers a practical blueprint for how to put your employees at the tip of the spear of your transformation goals by first making them your biggest fans and then, your most genuine and loudest advocates." * Sameer Patel, CEO, Kahuna *Table of Contents Chapter - 00: Introduction by Russ Fradin: your people are your brand; Section - ONE: Setting the groundwork; Chapter - 01: Employee advocacy: making a believer out of you; Chapter - 02: The future of work: the new office, inside and out; Section - TWO: The business case for employee advocacy; Chapter - 03: Contextualizing the marketplace for employee activation; Chapter - 04: The psychology of ‘what’s in it for me?’ and how it affects employee advocacy; Chapter - 05: For brands, employee advocacy is a business imperative; Chapter - 06: Employee advocacy as a business model; Section - THREE: Blueprint: launching your employee advocacy programme; Chapter - 07: Employee advocacy: a model for disruption; Chapter - 08: Building your employee activation plan: who is responsible for what?; Chapter - 09: Identifying, segmenting and training the workforce for brand engagement; Chapter - 10: Bringing employee storytelling to life; Chapter - 11: Choosing the right employee advocacy technology;

Read more less

Book SynopsisKen Banks, founder of global non-profit organization kiwanja.net, devotes himself to the application of mobile technology for positive social and environmental change in the developing world. He is a PopTech Fellow, a Tech Awards Laureate, an Ashoka Fellow and a National Geographic Emerging Explorer. He was appointed Entrepreneur in Residence at CARE International in 2015, elected a Fellow of the Royal Society of Arts in 2012, and in 2013 he was nominated for the prestigious TED Prize.Trade Review"Full of hope. A book that will inspire." * Peter Gabriel, Musician *"I believe this collection will inspire more than a few readers to explore their passions and translate them into incremental stories of meaningful change." * Alex Moen, Vice President of Explorer Programs, National Geographic *"This important, timely book gives the reader an invaluable insight into the workings of the world of social entrepreneurship. It is a must-read for students, practitioners, policy-makers and anyone with a passing interest in how to work for the greater good." * Professor Klaus Schwab, Founder of the World Economic Forum and Co-Founder of the Schwab Foundation for Social Entrepreneurship *"The world's most challenging problems are being taken on by people motivated by their personal passions, informed by their deep understanding of local realities and shaped by their frustration with inadequate solutions. Ken Banks and the other remarkable innovators here offer inspiration and insight into building practical solutions while calling into question established wisdom about social innovation." * Ethan Zuckerman, Director of the Centre for Civic Media, MIT *"This book is a refreshing antidote to pessimism about the potential of individuals influencing 'social change.' The author of each chapter has a personal story to tell, but each in such a way that it helps us to better understand the different ways it is possible to make that change happen." * Dr. Elizabeth Harrison, Head of International Development, University of Sussex *Table of Contents Chapter - 00: Introduction [Ken Banks of kiwanja.net]; Chapter - 01: Wonders of the Solar System: Reducing Maternal Mortality in Developing Regions [Laura Stachel of We Care Solar]; Chapter - 02: Closing Latin America's Digital Divide [Rodrigo Baggio of Centre for Digital Inclusion (CDI)]; Chapter - 03: Patent Wars: Fighting Big Pharma to Enable Access to Drugs for All [Priti Radhakrishnan of I-MAK]; Chapter - 04: Data Science, Technology and Design for Social Justice [Jessica Anderson and Joumana al Jabri of Visualizing Impact]; Chapter - 05: Bringing the Silicon Valley Revolution in Technology and Business to Global Healt [Joel Selanikio of Magpi]; Chapter - 06: Food Waste Meets Food Poverty: Closing the Loop [Kelvin Cheung and Michael Norton of Foodcycle]; Chapter - 07: Innovation in Africa's Silicon Savannah [Erik Hersman of Ushahidi]; Chapter - 08: Touch-Based Treatment for Autism [Louisa Silva of Qigong Sensory Training Institute (QSTI)]; Chapter - 09: Reconnecting the Disconnected: A Story of Technology, Refugees and Finding Lost Family [David and Christopher Mikkelsen of Refugees United]; Chapter - 10: Let a Billion Readers Bloom [Brij Kothari of Planet Read]; Chapter - 11: Keep Calm and Dream in Tunisia: Supporting Sustainable Development in Tunisia and North Africa Through Empowering Youth, Women and Farmers [Sarah Toumi of Dream in Tunisia]; Chapter - 12: The Reluctant Geneticist [Sharon Terry of Genetic Alliance]; Chapter - 13: Power to the People: Reengineering Democracy [Tarik Nesh Nash of Govright]

Read more less

Book SynopsisThis book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.Table of ContentsA Note from the Author Introduction Part One: Unlocking a Different Kind of Value 1. The Most Valuable – and Most Misunderstood – Asset on Your Balance Sheet 2. Creating Business Value 3. Barriers to Unlocking Value 4. Introducing the New 4Ps 5. The Six Success Factors behind Brand-Driven CEOs Part Two: The New 4Ps and Six CEO Success Factors in Action 6. People 7. Process 8. Intellectual Property 9. Partnerships Part Three: Brand-Driven CEO Assessment and New 4Ps Playbook Acknowledgments Notes Index

Read more less

Book SynopsisIn The Capacity to Innovate, Sarah Giest provides insight into the collaborative and absorptive capacities needed to provide public support to local innovation through cluster organizations. The book offers a detailed view of the vertical, multi-level, and horizontal dynamics in clusters and cluster policy and addresses how they are managed and supported. Using the biotechnology field as an example, Giest highlights challenges in the collaborative efforts of public bodies, private companies, and research institutes to establish a successful ecosystem of innovation in this sector. The book argues that cluster policy in collaboration with cluster organizations should focus on absorptive and collaborative capacity elements missing in the cluster context in order to improve performance. Currently, governments operate at different levels from the local to the supranational in order to support clusters, and cluster policies are often pursued alongside other programs, leadiTrade Review"In the dense field of cluster research, it is challenging to come up with a new perspective on the topic. Yet Sarah Giest’s recent publication, The Capacity to Innovate, does precisely that. It examines the process of cluster development from the novel lens of cluster management, deploying the concepts of collaborative and absorptive capacity to study the role of cluster managers in building, sustaining and expanding cluster development." -- David A. Wolfe, University of Toronto * Regional Studies *Table of Contents.Contents List of Tables and Figures 1.Introduction Biotechnology Methodology Outline of the Book 2. Capacity Concepts in Cluster and Innovation Research The Geography of Innovation Systems of Innovation Network Sociology Clusters The Institutional Layer The Capacity Framework 3. Cluster Policy and Cluster Organizations The Role of Government Innovation and Cluster Policy Evaluation Challenge Cluster Organizations Propositions 4. Cluster Analysis The Biotechnology Sector Key Cluster Performance Indicators Medicon Valley: The Divided Cluster Chicago: Driver of the Midwest Super Cluster Singapore: The Government-Driven Cluster Vancouver: Finding the Competitive Edge Summary 5. The Innovation Context for Cluster Management Cluster Organization Characteristics The Capacity Mechanism The Outlook for Biotech Clusters 6. Concluding Remarks: Capacity Building in Biotech Clusters Summary of the Findings Advancing Innovation and Cluster Theory Limitations and Future Research Questions Policy Recommendations References Index

Read more less

Book Synopsis1. Space and Tools.- Chapter 2: People and Knowledge.- Chapter 3: Communication.- Chapter 4: Showing Off.- Chapter 5: Conclusion.Table of Contents1. Introduction (5 pages)2. Space and tools (40 page)From the way a space is laid out to how often teams eat with each other as a proxy to family life, this section will link existing research and anonymised interviews to discuss the power and impact of these tools and strategies.a. Stationary & interior designi. Open plan offices ii. Hot desking & Co-Working spacesiii. Canteens & eating ritualsiv. Post-its & Whiteboards1. Power & Opinions3. People & Knowledge (30 pages)From ‘Master Inventor’ to ‘Head of Labs’ the way companies assign power to people and departments in charge of innovation shapes how that work happens but also is perceived. In this chapter we will examine the way we view the innovation coming from within and outsiders, the culture of youth around innovation and the segregation we create to manage the impact the ‘real world’ has on cultures of creativity and innovation. i. Job titlesii. In-house1. Futurists & Evangelists2. Internshipsiii. External1. Consultants2. Gurus, Nomads & Piratesa. Case studies3. Attending conferences4. Brown bag lunches & other internal training 4. Communication (30 pages) The structures we use for people to work together is also part of how companies identify themselves as innovative. Whether its written communication or how collaboration is organised, there are myths and data about the effectiveness of these approaches and patterns but they are rarely considered in a ‘monkey see monkey do’ culture of innovation. This chapter will look at each and present the pitfalls and limitations of each tool and approach. i. Written1. Email2. Slack3. Trelloii. Collaboration1. Buzzwords, in-jokes & office language 2. Meetings a. Formats i. Stand upsii. Walk & Talkiii. Note taking3. Conference calls4. Away days5. Methodologiesa. Brainstorming b. Design Thinkingc. Agiled. Business Model Canvas6. The IT department a. Security strategies & Clean desk policiesb. BYOD5. Sharing Innovation (40 pages)Finally innovation isn’t recognised unless it is shared. Here again the patterns most companies adopt are the same, from client-facing innovation physical spaces with blue LEDs in their offices to PR stunts at CES, the effectiveness of these efforts is rarely measured and this chapter will focus on questioning these approaches with case studies. a. Dedicated innovation spacesi. Their purpose & design 1. Case studies b. Maker spaces c. Incubators, Accelerators & Hubsd. PRi. Videoii. Social mediaiii. Tradeshows & conferences1. CES2. SXSW3. TED6. Conclusion (5 pages)Total page count: 150

Read more less

Book SynopsisUse this comprehensive Agile product and project management guide with real-world case studies and examples for self-learning or as a student textbook. Whether you are a CEO or a student, this book will take you from Agile delivery to team topology and product-market fit.Agile delivery is becoming a mainstream project management framework, increasing demand for an understanding of modern related concepts. Agile Product and Project Management covers IT delivery and project management basics while approaching IT as a customer-centric product delivery ecosystem. The book covers two major topics: building the RIGHT product and building the product RIGHT. Each chapter builds on the materials in the previous chapter. Terminology and exercises are introduced sequentially. The book takes you on a journey from identifying a product using Agile principles to delivering and iterating on this process, step-by-step. The final chapter providesTable of ContentsIntroduction: The Role of Project and Product Management in IT This chapter covers the history of project management as a profession and uses IT industry examples to show the need for incremental and iterative delivery, a collaborative work environment, innovation, and a customer-centric approach to product delivery. It incorporates an interactive review of the primary Agile delivery frameworks. CLASS ACTIVITY: COMPARE TRADITIONAL AND AGILE FRAMEWORKS CASE STUDY: FROM BLOCKBUSTER TO NETFLIX SIMULATION PROJECT: A BUSINESS IDEA QUESTIONS AND ANSWERS. TOPIC: IT DELIVERY VALUES AND PRINCIPLES. HOMEWORK ASSIGNMENT: PROJECT MANAGEMENT IN IT ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): AGILE MANIFESTO, PMBOK INTRODUCTION, AND SOFTWARE GUIDE Part I: Building the RIGHT IT Product Chapter 1. Starting your IT Project with Why This chapter covers the OKR (Objectives and Key Results) framework as a part of the project management. It outlines why every project has to align with organizational objectives and shows how these objectives are used to measure project success. In addition, it explains the difference between a project and a product and introduces the distinction between project and product management in all primary project management frameworks. CLASS ACTIVITY: REVIEW MISSION STATEMENTS AND OKRS FOR APPLE, AIRBNB, DISNEY, FACEBOOK, ALZHEIMER ASSOCIATION CASE STUDY: MEASURE WHAT MATTERS (BONO CASE STUDY) SIMULATION PROJECT: CREATE YOUR OKRS TEMPLATES: OKR TEMPLATE QUESTIONS AND ANSWERS. TOPIC: GOOD AND NOT-SO-GOOD OKRS. OKRS FOR IT HOMEWORK ASSIGNMENT: OKR CRITIQUE ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): MEASURE WHAT MATTERS BY JOHN DOERR Chapter 2. Getting to Know Your Customer This chapter covers Agile, Waterfall, and hybrid product management practices, applying the "working backwards" framework from the customer to IT projects. It builds on the knowledge of business objectives to focus on customer needs. It explains the concept of a persona type and provides tools and templates to identify the customer, empathize with the customer's problem, and define the product as "working backwards" from customer needs. CLASS ACTIVITY: CREATE A CUSTOMER PERSONA TYPE CASE STUDY: KNOW YOUR CUSTOMER SIMULATION PROJECT: EMPATHY MAP TEMPLATES: PERSONA DEFINITION QUESTIONS AND ANSWERS: PERSONA REVIEW AND TARGET MARKET ANALYSIS 1 There may be further changes to content outlined in this document, including but not limited to case studies, examples, or subsections. The structure and the number of chapters will remain as stated. HOMEWORK ASSIGNMENT: DESCRIBE PERSONAS FOR FIVE WELL-KNOWN IT COMPANIES ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): LEAN UX BY JEFF GOTHELF Chapter 3. Validating the Product Hypothesis in IT Projects This chapter covers the Lean Startup framework of product design, based on the "build-measure-learn" feedback loop, and compares it with Waterfall requirements gathering and project scope management. Once the customer is identified, it is essential to validate whether our understanding of the customer's need is accurate. This chapter introduces the concepts of customer hypothesis, validation, minimum viable product (MVP), and the principles of making a decision to pivot or persevere. It describes the non-linear nature of lean startup validation, which is equally relevant for IT projects. CLASS ACTIVITY: DEFINE AN EXPERIMENT BASED ON AN IT PRODUCT CASE STUDY: AMAZON FIRE AND GOOGLE PLUS SIMULATION PROJECT: VALIDATE YOUR SOFTWARE PRODUCT HYPOTHESIS TEMPLATES: VALIDATION CANVAS FOR SOFTWARE DELIVERY QUESTIONS AND ANSWERS: LEAN STARTUP PRINCIPLES AND BUILD-MEASURE-LEARN LOOP HOMEWORK ASSIGNMENT: USE VALIDATION CANVAS TO IDENTIFY MVP ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): LEAN STARTUP BY ERIC RIES Chapter 4. Defining the IT Product This chapter covers Design Thinking and customer research practices. Once the customer is identified, and the customer need is validated, it is possible to define the product, its features, and sequence of delivery. This chapter introduces value proposition analysis, user story mapping, and other product definition techniques based on industry examples. It includes Google Ventures' Design Sprint concept and related case studies. Customer research practices cover the topics of stating the research goal, identifying research methods, recruiting respondents, conducting interviews, and aggregating results of the research. CLASS ACTIVITY: REVIEW A UNIVERSAL STUDIOS APP CANVAS CASE STUDY: IDEO DESIGN THINKING OR GOOGLE VENTURES DESIGN SPRINT SIMULATION PROJECT: CONDUCT FIVE CUSTOMER INTERVIEWS TEMPLATES: PRODUCT CANVAS AND BUSINESS MODEL CANVAS QUESTIONS AND ANSWERS: SOFTWARE PRODUCTS, PRODUCT PROPOSITION, VALUE STATEMENT, DESIGN SPRINT ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): BUSINESS MODEL CANVAS BY ALEX OSTERWALDER AND THE PRODUCT CANVAS BY ROMAN PICHLER Chapter 5. Creating and Maintaining IT Requirements This chapter covers Waterfall scope management and Agile product backlog practices. It addresses high-level software requirements elicitation, process modeling, UML principles and artifacts (use cases, data models, all relevant diagrams), UI wireframing and UX design tools, and covers multiple approaches to managing and defining requirements in IT Once product features have been identified, the next step is to create a prioritized list of features and split them into smaller requirements, referred to as "user stories." This chapter describes the product backlog taxonomy (epic, user story, subtask, bug, etc.), prioritization techniques, ongoing maintenance, and stakeholder communication. Topics such as product backlog health, prioritization techniques, technical vs. functional requirements, and product backlog refinement are covered. CLASS ACTIVITY 1: REVIEW A WATERFALL IT PROGRAM PLAN AND ATLASSIAN'S PRODUCT BACKLOG FOR JIRA, AND IDENTIFY IMPROVEMENT OPPORTUNITIES CLASS ACTIVITY 2: MODEL PROCESSES, DEFINE USE CASES AND USE UML DIAGRAMMING TO CREATE AN AMAZON WEB STORE REQUIREMENTS. CASE STUDY: KINDLE SIMULATION PROJECT: BUILD COMMUNICATIONS MANAGEMENT PLAN TEMPLATES: USER STORY BACKLOG AND AN INVEST CHECKLIST, REQUIREMENTS MANAGEMENT DOCUMENT QUESTIONS AND ANSWERS: IT REQUIREMENTS QUALITY QUEST HOMEWORK ASSIGNMENT: IDENTIFY FIVE TECHNIQUES FOR REQUIREMENTS PRIORITIZATION BASED ON COST AND RISK MANAGEMENT ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): USER STORY MAPPING BY JEFF PATTON Part II: Building the IT Product RIGHT Chapter 6. Waterfall, Agile, and Hybrid Delivery Frameworks This chapter covers major aspects of IT delivery, including Agile teams, roles, frameworks, and success criteria. Once the IT MVP is created, it is essential to identify the delivery framework, whether it is Waterfall, Scrum, Kanban, Extreme Programming, or any other Agile framework. In this chapter, these frameworks will be described, compared, and discussed based on their fit to a company, its culture, products, and business objectives. CLASS ACTIVITY: COMPARE MAJOR IT DELIVERY FRAMEWORKS CASE STUDY: SPOTIFY DELIVERY SIMULATION PROJECT: SELECT A FRAMEWORK TO FOLLOW FOR YOUR PROJECT TEMPLATES: TEAM STRUCTURE, ROLE DEFINITIONS QUESTIONS AND ANSWERS: FRAMEWORKS COMPARISON HOMEWORK ASSIGNMENT: WHICH TEAM ROLE WOULD YOU PREFER AND WHY? ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): PMBOK Chapter 7. Estimation and Planning in IT This chapter covers Waterfall planning and Scrum in detail, including its Sprint structure, artifacts, roles, and ceremonies (meetings). It discusses how the Sprint structure is used to estimate effort and plan delivery and compares the approach to Waterfall. It talks about short-term and long-term planning, story point estimation, and Definition of Ready and Definition of Done. The five levels of planning are discussed based on real examples. In addition, it introduces the concepts of integration and IT project management. CLASS ACTIVITY: "FRUIT SALAD" ESTIMATION EXERCISE CASE STUDY: PMO TRANSFORMATION SIMULATION PROJECT: ESTIMATE THE BACKLOG AND CREATE A ROADMAP TOOLS: TOOLS (OVERVIEW OF M.S. PROJECT, TRELLO, JIRA, AND RALLY) QUESTIONS AND ANSWERS: DEFINITION OF DONE AND DEFINITION OF READY HOMEWORK ASSIGNMENT: CREATE A FREE TRELLO ACCOUNT AND ENTER FIVE USER STORIES IN PROPER FORMAT AND WITH STORY POINT ESTIMATION, THEN COMPARE THIS PLAN WITH THE WORK BREAKDOWN STRUCTURE-BASED GANTT CHART ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): ESTIMATION TECHNIQUES BY MIKE COHN Chapter 8. Incremental Delivery and Continuous Improvement in IT Engineering Culture and Communications Management This chapter covers delivery, reporting, and continuous improvement. First, it provides examples of release plans and delivery reports based on actual projects in a wide range of companies and discusses technical debt and quality management concepts for software products. Next, it discusses team empowerment, feedback loops, and retrospective techniques. In addition, it discusses the idea of a product lifecycle and how it affects incremental delivery. Finally, it introduces the topic of engineering culture based on team empowerment and product delivery. CLASS ACTIVITY: IDENTIFY SUCCESS METRICS VS. VANITY METRICS CASE STUDY: FIDELITY'S DEVOPS CASE STUDY SIMULATION PROJECT: IDENTIFY YOUR REPORTING FORMAT BY TARGET PERSONA TEMPLATES: RELEASE MANAGEMENT TEMPLATE QUESTIONS AND ANSWERS: RELEASE PLANNING, METRICS, AND REPORTING, PRODUCT LIFECYCLE, CONTINUOUS IMPROVEMENT HOMEWORK ASSIGNMENT: IDENTIFY FIVE RETROSPECTIVE TECHNIQUES ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): AGILE GAMES Chapter 9. Agile Implementation Beyond IT Budget management, Risk Management, and Capacity Management in Agile This chapter covers the topic of delivery beyond software products. It demonstrates that project management covers all work areas, including marketing and finance, human capital management, the service industry, and beyond. In addition, it covers cultural aspects of project management and organizational change management, leadership, and influence without authority. Finally, it also addresses traditional management areas, such as budget management ("beyond budgeting" principles), risk management via impediment resolution, and capacity management. CLASS ACTIVITY: COMPARE THE TRADITIONAL ORGANIZATIONAL STRUCTURE AND AGILE STRUCTURE CASE STUDY: SPOTIFY SQUAD MODEL SIMULATION PROJECT: IDENTIFY BUDGET, RISK, AND CAPACITY MANAGEMENT MODEL FOR YOUR PROJECT TEMPLATES: BUDGET AND CAPACITY MANAGEMENT IN AGILE AND WATERFALL QUESTIONS AND ANSWERS: WHAT IS THE DIFFERENCE IN BUDGET MANAGEMENT IN MULTIPLE PROJECT MANAGEMENT FRAMEWORKS? HOMEWORK ASSIGNMENT: CREATE BUDGET MONITOR FOR THE SAME DELIVERABLE IN AGILE AND WATERFALL ENVIRONMENT ADDITIONAL SOURCES (A LIST OF ONLINE RESOURCES AND RELEVANT MATERIALS TO REVIEW): ORGANIZATIONAL STRUCTURE BY HENRIK KNIBERG Chapter 10. Scaling Agile Delivery This chapter covers project management at an organizational level, referred to as Scaled Delivery. It compares project and portfolio management with Scaled Agile approaches, including Scaled Agile Framework (SAFe), Large Scale Scrum (LeSS), and Scrum@Scale. Complexities of large-scale project delivery, including enterprise[1]level prioritization, project and product portfolio management, organizational alignment, and related organizational structures, are discussed and corporate culture and mindset. Finally, it covers the concept of organizational Agile transformation and successful patterns (pilots, change management models, communities of practice) and teamwork and innovation at the enterprise level. CLASS ACTIVITY: BUILD YOUR SCALED ORGANIZATION (GAME) CASE STUDY: TRANSFORMERS SIMULATION PROJECT: SCALE YOUR DELIVERY MODEL TEMPLATES: P.I. (PRODUCT INCREMENT) PLANNING QUESTIONS AND ANSWERS: COMPARISON BETWEEN AGILE SCALING MODELS HOMEWORK ASSIGNMENT: REVIEW ONE OF THE SCALED AGILE SUCCESS STORIES (METLIFE, BOSCH, PEPSICO, OR CISCO) AND SHARE THE FINDINGS ADDITIONAL SOURCES: PMBOK, SCRUM@SCALE BY SCRUM ALLIANCE, SCALED AGILE FRAMEWORK BY SCALED AGILE ACADEMY, LARGE-SCALE SCRUM BY CRAIG LARMAN AND BAS VODDE, (SLIGER/BRODERICK) THE SOFTWARE PROJECT MANAGER'S BRIDGE TO AGILITY Chapter 11 Conclusion: Project and Product Management Interview Techniques, Career Progression, and Continued Learning The Conclusion covers pragmatic aspects of the project and product management profession. It describes what the possible roles are (Project Manager, Program Manager, Scrum Master, Agile Program Lead, Agile Coach, Product Owner, and Product Manager) and outlines standard career progression for each of those. It provides helpful tips on how to pass a job interview for each of these roles. In addition, it contains a comparison of professional certifications (PMP, PMI-ACP, CSM, CSP, KTP, SCP, and many others), exams, and knowledge areas with advice to undergraduate students and graduate students who already have job experience in adjacent fields. Finally, it provides tips on professional associations to join and communities of practice to follow. APPENDICES A: PRODUCT AND PROJECT CAREER PATHS FOR IT PROJECTS B: INTERVIEW TECHNIQUES (STAR TECHNIQUE AND AGILE STORYTELLING CHECKLIST) C: PROFESSIONAL CERTIFICATIONS IN AGILE PROJECT AND PRODUCT MANAGEMENT D: PROFESSIONAL ASSOCIATIONS AND COMMUNITIES OF PRACTICE GLOSSARY Textbook Features Final Project Presentation: Agile Product and Project Management While each chapter of this textbook can be read independently, the book is structured so that each chapter builds on the previous one, similar to moving from product envisioning to the end of the product lifecycle. In each class, every group of students iterates on their product idea. At the end of the course, student teams present their final project. Evaluation criteria and relevant templates are provided. This course structure makes it highly practical since students go through the whole journey of Agile product and project management in one course - from ideation to delivery. Quizzes The book contains Quizzes with answers, containing over 100 questions to be used for testing. Each quiz has ten multiple-choice questions and a question for a short essay. Glossary The book includes a Glossary. There is a lack of accepted definitions around Agile delivery in general, so the Glossary fills this gap by providing precise and non-ambiguous definitions. These definitions cover the Agile terminology used throughout the book. References and Reading Materials The book contains a detailed list of References to a carefully selected set of reputable sources on Agile delivery, both printed and online. In addition, reading materials are grouped by category. Agile Professional Organizations and Certifications The book contains Agile professional organizations, including Agile Alliance, Scrum Alliance, Scaled Agile Academy, and others. In addition, it provides a set of references to Agile certifications described in detail in the Conclusion. Sources for Agile Career Advice The textbook provides practical advice in Agile product- and project management career progression, interviewing techniques, sources for continued learning and contains a list of interview questions for Agile professionals with guidelines for answering them

Read more less

Book SynopsisIn today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.Table of Contents1. Introduction Part 1. Strategic Control in a Single Market Context 2. Understanding Strategic Control Points (“The Stick”) 3. How to Spot Strategic Control Points Part 2: Extending Strategic Control to Multiple Markets 4. Extending the Concepts to Multiple Markets 5. On the Outside Looking In: What Happens When Someone Else Owns a Strategic Control Point? 6. What Can Go Wrong When You Own a Point of Strategic Control? Part 3: The Carrot and the Stick: Strategies for Today’s Interconnected Environment 7.The Concept of Aligning Incentives (“The Carrot”) 8. Why the Carrot and the Stick Matter 9. Game Theory, Signaling, and the Strategic Use of Information 10. Conclusion

Read more less

Book SynopsisThis volume addresses the governance and evolution of Canada's international policies, and the challenges facing Canada's international policy relations on multiple fronts.Table of ContentsList of Figures and Tables Preface 1.Canada at the Crossroads: Canada’s International Policy Relations in an Era of Political and Economic Uncertainty Geoffrey Hale and Greg Anderson Part One: Overarching Issues 2. The Great Unravelling? The Construction and Deconstruction of North America’s Governance Architecture Greg Anderson and David Jones 3. Days of Future Past: Evaluating Canadian Foreign Trade Policies Christopher Kukucha 4. International Regulatory Cooperation and Multilevel Governance: Motives, Methods, and Outcomes Geoffrey Hale 5. Who Is Us? The Shifting Sands of Foreign Direct Investment Policies Greg Anderson Part Two: Market Movements, Human Flows, and Canada’s Multidimensional Borders 6. Cross-Border Movements and Governance: A Multidimensional Shifting Landscape Geoffrey Hale 7. Reforming High-Skilled Temporary Worker Programs in Canada and the United States: Sticks and Carrots Meredith B. Lilly 8. Managing Cross-Cutting Interdependencies: Canada’s Cross-Border Transportation and Infrastructure Regimes in a North American and International Context Geoffrey Hale 9. Dividing and Uniting Transportation Border Markets: The Role of Cabotage Barry E. prentice and John Coleman 10. National Security and Economic Security: Distributed vs. Hierarchical Management of Domestic and Critical Infrastructure Security in Canada and North America 230 Geoffrey Hale 11. Environmental vs. Territorial Borders: Canada-U.S. Cooperation on Environmental Issues and the Resilience of Transboundary Governance Debora Vannijnatten and Carolyn Johns Part Three: Trans-Border and Cross-Border Regions 12. The Pacific North West Economic Region: An Institutional Analysis of Effective Regional Governance Patricia Dewey Lambert 13. Cross-Border Constraints and Dynamics in the Northeast Stephen Tomblin 14. Attributes of Cross-Border Economic Policymaking in the Great Lakes Economic Region: Insights into Complex Bordering Processes at the Subnational Scale Kathryn Bryk Friedman 15. Canada’s Arctic Boundaries and the United States: Binational vs. Bilateral Policymaking in North America Carolyn C. James Part Four: Sectoral and Subsectoral Issues 16. Whither Canada’s Automotive industry? Policy, Trade, and Regional Competitiveness Brendan A. Sweeney 17. Canadian Energy in North America and Beyond: Between an Economic Rock and a Progressive Hard Place Monica Gattinger 18. Is NAFTA’s Northern Border Thickening for Agri-Food Products? William A. Kerr and Jill E. Hobbs 19. International Trade in Arms Regulations and Quebec’s Aerospace Industry Mathilde Bourgeon and Elisabeth Vallet 20. Capacity for Choice? Managing International Policy Relations in a World of Shifting Borders Geoffrey Hale and Greg Anderson Bibliography Contributors Index

Read more less

Book SynopsisCovering issues within the scientific community, In Sight is a deeply personal memoir of a woman's experience transitioning a major scientific treatment from grassroots development to commercial breakthrough.Trade Review"The early part of this book is quite fun. We learn how little Julia Levy, then called Julia Coppens, transformed herself from an untidy girl whose clothes kept bunching up into a dedicated scientist who knew what she wanted." -- Sheldon Goldfarb * The Ormsby Review *Table of ContentsForeword by Molly Shoichet 1. Waiting for the Other Shoe to Drop 2. Does Your Dog Always Sit in the Front Seat? 3. Where I Wanted to Be 4. Life in Bed-Sits 5. Woefully Outclassed 6. Whose Lab Do You Work In? 7. Earning My Stripes 8. Seeing the Light 9. Becoming Part of a Biotech Start-Up 10. Positioning QLT as a Photodynamic Therapy Company 11. Colleagues at American Cyanamid Come to Our Rescue 12. The Nation’s Blood Supply 13. PDT Is Different from Other Cancer Drugs 14. I Was Surprised and Not at All Pleased 15. Splitting Up 16. Failure Was Never an Option 17. Nothing Can Prepare You for the Torture of ODAC 18. Taking Big Steps in Our AMD Clinical Trials 19. An Open and Respectful Relationship 20. Our Work on Age-Related Macular Degeneration Is Her Legacy 21. We at QLT Were on Pins and Needles 22. People Couldn’t Stop Smiling 23. More Than a One-Trick Pony 24. Launching the Product and Hoping for No Unpleasant Surprises 25. Growing the Company 26. Time to Reflect 27. An Enormous Rush of Relief 28. A Biotech Company with a Lot of Money Is in Danger 29. I Thought These Problems Would Be Transient 30. Ongoing Headaches 31. He Felt Thoroughly Betrayed 32. Problems with Activist Shareholders 33. New Opportunity Acknowledgments About the Author Index

Read more less

Book SynopsisThis volume addresses the governance and evolution of Canada's international policies, and the challenges facing Canada's international policy relations on multiple fronts.Table of ContentsList of Figures and Tables Preface 1.Canada at the Crossroads: Canada’s International Policy Relations in an Era of Political and Economic Uncertainty Geoffrey Hale and Greg Anderson Part One: Overarching Issues 2. The Great Unravelling? The Construction and Deconstruction of North America’s Governance Architecture Greg Anderson and David Jones 3. Days of Future Past: Evaluating Canadian Foreign Trade Policies Christopher Kukucha 4. International Regulatory Cooperation and Multilevel Governance: Motives, Methods, and Outcomes Geoffrey Hale 5. Who Is Us? The Shifting Sands of Foreign Direct Investment Policies Greg Anderson Part Two: Market Movements, Human Flows, and Canada’s Multidimensional Borders 6. Cross-Border Movements and Governance: A Multidimensional Shifting Landscape Geoffrey Hale 7. Reforming High-Skilled Temporary Worker Programs in Canada and the United States: Sticks and Carrots Meredith B. Lilly 8. Managing Cross-Cutting Interdependencies: Canada’s Cross-Border Transportation and Infrastructure Regimes in a North American and International Context Geoffrey Hale 9. Dividing and Uniting Transportation Border Markets: The Role of Cabotage Barry E. prentice and John Coleman 10. National Security and Economic Security: Distributed vs. Hierarchical Management of Domestic and Critical Infrastructure Security in Canada and North America 230 Geoffrey Hale 11. Environmental vs. Territorial Borders: Canada-U.S. Cooperation on Environmental Issues and the Resilience of Transboundary Governance Debora Vannijnatten and Carolyn Johns Part Three: Trans-Border and Cross-Border Regions 12. The Pacific North West Economic Region: An Institutional Analysis of Effective Regional Governance Patricia Dewey Lambert 13. Cross-Border Constraints and Dynamics in the Northeast Stephen Tomblin 14. Attributes of Cross-Border Economic Policymaking in the Great Lakes Economic Region: Insights into Complex Bordering Processes at the Subnational Scale Kathryn Bryk Friedman 15. Canada’s Arctic Boundaries and the United States: Binational vs. Bilateral Policymaking in North America Carolyn C. James Part Four: Sectoral and Subsectoral Issues 16. Whither Canada’s Automotive industry? Policy, Trade, and Regional Competitiveness Brendan A. Sweeney 17. Canadian Energy in North America and Beyond: Between an Economic Rock and a Progressive Hard Place Monica Gattinger 18. Is NAFTA’s Northern Border Thickening for Agri-Food Products? William A. Kerr and Jill E. Hobbs 19. International Trade in Arms Regulations and Quebec’s Aerospace Industry Mathilde Bourgeon and Elisabeth Vallet 20. Capacity for Choice? Managing International Policy Relations in a World of Shifting Borders Geoffrey Hale and Greg Anderson Bibliography Contributors Index

Read more less

Book SynopsisThe case for innovation and a clear, targeted strategy for planning and implementation that will help small- and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal. In contrast to large companies, SMMEs are on their own to win or lose in the marketplace. They may lack the relative economies of scale and scope, available to large companies, to understand and invest in innovation. Often they are in a position of sustained disadvantage with no perceived path of renewal. As SMMEs approach maturity, it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce A. Vojak and Walter B. Herbst argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run. The real risk is to not innovate. No-Excuses Innovation makes the case to owners, advisors, executives, and leaders—as well as those in the trenches—of the value of innovation: why it's worthy of investment and what it can do for the health and longevity of a company. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented. With case studies and narrative examples drawn from their time in industry and the academy, the authors present a valuable strategy guide specific to SMMEs and to one of the biggest existential dilemmas they encounter.Trade Review"As a retailer, it was always evident that those who don't constantly innovate with new product, new merchandising, and store design eventually failed. This book shows how change and innovation are crucial for any success in business."—Gordon Segal, Founder, Crate & Barrel"With over 3 decades of buying and building over 50 companies in consumer and commercial markets, I can attest that this book should be mandatory for anyone wanting success in growing their business."—Keith Jaffee, Chairman of Middleton Partners, CEO of Banyan Acquisition Corp (NYSE)"It is a real treat that the authors provide valuable insight not only into their own creative genius, but that of others as well. No-Excuses Innovation illustrates that innovation is the most important factor underlying economic growth and prosperity."—Morton Schapiro, Professor and President, Northwestern University"No-Excuses Innovation shows how consistent innovative development can help business leaders enhance value, set themselves apart in the minds of investors, create better employee engagement, and, as a result, generate higher business valuations. A must-read for business owners considering ownership transition."—Kenneth Serwinski, Chairman, Prairie Capital Advisors, Inc."Both grandmasters in the field, Vojak and Herbst bring a confluence of wisdom in their understanding of the pathways to innovation and the barriers to renewal for small and medium-sized companies. A brilliant business book that will compel fresh dreams and unpack the secrets towards a company's sustainable growth."—Robert T. Schwartz, FIDSA, DMI, Dean, Schools of Arts, Design and Business, Mount Mary University"No-Excuses Innovation simply "revs-up" the reminder of our role in innovation. This is a quick "go-to" guide, helping to steer the vital evolutionary process of our company in today's "disruptive" world. Pick it up and GO!"—Rick Delawder, President, SWD Inc.; past Chair of the Illinois Manufacturing AssociationTable of ContentsIntroduction 1. The Case for Innovation 2. Design Thinking 3. Emotional Design 4. Innnovation Processes and Tools 5. The Innovators and Those Who Manage Them 6. Strategic Innovation Management 7. Midtronics: An Exemplar of SMME Innovation 8. A Call to Action

Read more less

Book SynopsisAvailable open access digitally under CC-BY-NC-ND licence. Why does scholarship on innovation tend to fixate on particular classes of technology while neglecting others? This book shows how common methodological tools and techniques of innovation carry neoliberal market biases that dominate the field.

Read more less

Book SynopsisDespite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players involved—some by design, many not. This science of complex adaptive systems must provide the bedrock on which strategy is built.The Emergent Approach to Strategy is the first book to derive the definition, theory, and practice of strategy from adaptive systems. Aimed at corporate business and functional leaders, but broadly applicable, the approach includes an agile method for strategy framework design that replaces familiar stepwise "chevron" methods and presents new tests of strategy called the Five Disqualifiers. This book offers no promise of easy "transformations." Change and innovation are hard, sometimes ugly, with no guarantees. But with the right principles and discipline, organizations can efficiently raise the probability of success.

Read more less

Book SynopsisAre you a grant maker, manager or evaluator who must assess your work to improve as well as be accountable for the use of resources and results? Does the project, program or organization you fund, manage or evaluate contend with substantial uncertainty about what to do and what will be the results? Do you thus experience constant change and unexpected and unforeseeable actors and factors in your intervention? Do you need to know what you are achieving and how in real time? And therefore, do you seek an alternative to conventional monitoring and evaluation of social change results? If yes, then you are the audience for this book.Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cutting–edge innovation and development projects and programs around the world. Over these years, he led Outcome Harvesting evaluative exercises involving almost 500 non-governmental organizations, networks, government agencies, funding agencies, community-based organizations, research institutes and university programs. In over fifty evaluations, with forty co-evaluators he has harvested thousands of outcomes on six continents.Outcome Harvesting has proven useful in evaluations of a great diversity of initiatives: human rights advocacy, political, economic and environmental advocacy, arts and culture, health systems, information and communication technology, conflict and peace, water and sanitation, taxonomy for development, violence against women, rural development, organic agriculture, participatory democracy, waste management, public sector reform, good governance, eLearning, social accountability, and business competition, amongst others.In this book, the author explains the steps of Outcome Harvesting and how to customize them according to the nine underlying principles. He shares his experience and gives practical advice on how to work with Outcome Harvesting and remain true to its essential features.Table of Contents Foreword Preface The Basics Step 1– Design of an Outcome Harvest Step 2– Review Documentation and Draft Potential Outcome Statements Step 3– Engage with Human Sources to Formulate Outcome Statements Step 4– Substantiate the Outcome Statements Step 5– Analyze and Interpret the Outcome Data Step 6– Post-Harvest Support for Use Five Process Principles Four Content Principles A: History of Outcome Harvesting 2001-2017 B: Developing Terms of Reference to Commission an Outcome Harvest C: GUIDE for Outcome Harvesting Principles Glossary About the Author Index

Read more less

Book SynopsisAre you a grant maker, manager or evaluator who must assess your work to improve as well as be accountable for the use of resources and results? Does the project, program or organization you fund, manage or evaluate contend with substantial uncertainty about what to do and what will be the results? Do you thus experience constant change and unexpected and unforeseeable actors and factors in your intervention? Do you need to know what you are achieving and how in real time? And therefore, do you seek an alternative to conventional monitoring and evaluation of social change results? If yes, then you are the audience for this book.Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cutting–edge innovation and development projects and programs around the world. Over these years, he led Outcome Harvesting evaluative exercises involving almost 500 non-governmental organizations, networks, government agencies, funding agencies, community-based organizations, research institutes and university programs. In over fifty evaluations, with forty co-evaluators he has harvested thousands of outcomes on six continents.Outcome Harvesting has proven useful in evaluations of a great diversity of initiatives: human rights advocacy, political, economic and environmental advocacy, arts and culture, health systems, information and communication technology, conflict and peace, water and sanitation, taxonomy for development, violence against women, rural development, organic agriculture, participatory democracy, waste management, public sector reform, good governance, eLearning, social accountability, and business competition, amongst others.In this book, the author explains the steps of Outcome Harvesting and how to customize them according to the nine underlying principles. He shares his experience and gives practical advice on how to work with Outcome Harvesting and remain true to its essential features.Table of Contents Foreword Preface The Basics Step 1– Design of an Outcome Harvest Step 2– Review Documentation and Draft Potential Outcome Statements Step 3– Engage with Human Sources to Formulate Outcome Statements Step 4– Substantiate the Outcome Statements Step 5– Analyze and Interpret the Outcome Data Step 6– Post-Harvest Support for Use Five Process Principles Four Content Principles A: History of Outcome Harvesting 2001-2017 B: Developing Terms of Reference to Commission an Outcome Harvest C: GUIDE for Outcome Harvesting Principles Glossary About the Author Index

Read more less

Book SynopsisHow a tiny start-up slayed an industry giant before redefining the way workers are managed around the globe. This book recounts a success story rooted in one individual's desire to embrace his entrepreneurial spirit and forge his own company. Mark Ain led Kronos Incorporated from concept to the basements and garages of its early core team to a soot-filled ironworks foundry, and from there to its eventual role as a multi-billion-dollar global leader in an industry it refined, then redefined, and ultimately led. The story of Mark Ain and Kronos holds inspiration and insight for any aspiring entrepreneur. The tale starts not in a boardroom, but with Mark's early upbringing, where his adventurous spirit and fearless nature readied him to be both a risk-taking business pioneer and a leader who recognized the need to take a nontraditional approach to team building, prioritizing fit over resumes and potential over past accomplishments. The result was a company that could and would truly stand the test of time. His guiding philosophy of "If it isn't broke, fix it anyway!" applied in equal measure to the products and solutions Kronos provided to its ever-expanding customer base and to the way the company was structured and operated to consistently reinvest in its employees. Kronos, today known as the Ultimate Kronos Group, is now a multi-billion-dollar global organization of almost 13,000 employees. And Mark, the epitome of a triumphant business creator, has decided the time is right to share his own experiences to inspire a next generation of like-minded visionaries.Table of ContentsForeword by Duncan Moore and Mark Zupan Preface Acknowledgments Introduction Chapter 1: Growing Up Ain Chapter 2: An Educational Odyssey Chapter 3: Working Up to an Idea Chapter 4: Taking the Reins/Saddling Up Chapter 5: The Company You Keep Chapter 6: When the Time Was Right Chapter 7: Teaming Up for the Long Haul Chapter 8: Wind in the Sales Chapter 9: The Giant Paid Them No Heed . . . Chapter 10: Solving a Big Problem Chapter 11: Another Tall Order Chapter 12: Espousing the Virtues Chapter 13: Fired Up Chapter 14: The 'Plastics' of the 1980s Chapter 15: Growth Was in the Cards Chapter 16: Go Ask Alice! Chapter 17: Sweet Melody Chapter 18: The Disruptor Chapter 19: Accentuate the Positive Chapter 20: Back to the Present Chapter 21: What Would You Do? Chapter 22: Words from the Heart Chapter 23: The Foundation Epilogue

Read more less

Book SynopsisAs a follow-up to a 2010 volume on organizational change-related consulting, the book continues to push our thinking about the dynamics involved in consulting with change leaders and intervening in the change process. Consulting for organizational change is a special type of consultation, with its own complex set of conditions and needs for a broad range of skills and competencies, which include distinct needs for the client-consultant relationship, superior consulting/facilitation skills, an expertise in human and organizational systems, and, as emphasized in the volume, the masterful “use of self.” As with our prior edited collection, this volume is a joint publication in the Research in Management Consulting and Contemporary Trends in Organization Development and Change book series. The dual focus is intended to reflect the importance of quality consulting for change across both the management consulting and Organization Development (OD) fields. It follows a long history of interest in how consulting affects organization change, what works, and, perhaps most importantly for generating theory and insight into the change process, why it works. The book contains fourteen chapters that frame the changing nature of the organizational change challenge, explore the use of self in intervening in organizations, and examine different change frameworks and perspectives, sharing various reflections and personal insights into the underlying challenges of consulting to bring about organizational change. Our underlying goal is to advance the theory and practice of effective organizational change consultation, stimulating thinking and discussion among change practitioners and researchers so that this work and profession continue to grow and evolve.Trade Review“Consultation for Organization Change Revisited offers a clear map of the dominant thinking about how consultants intervene to help organizations create an alternative future. It nicely answers the question of ""What is Organization Development."" It also has a memory so that you see the arc of the field over time, which gives an important perspective. Organization change is complicated work, this book makes it clearer.” - Peter Block, Author of Flawless Consulting.Table of Contents Introduction, David W. Jamieson, Robert C. Barnett, and Anthony F. Buono. PART I: THE PROCESS OF ORGANIZATIONAL CHANGE. Improving the Effectiveness of Planned Organizational Change, Robert C. Barnett and Nancy Weidenfeller. A New View of Organization Development and Change Competencies: The Engage and Learn Model, Christopher G. Worley and Susan Albers Mohrman. Adaptive Action: Changing Change Consulting, Glenda H. Eoyang. Reframing the Resistance-Commitment Paradigm, Ron Koller. Supporting Leaders in Transition: A Peripheral View, Steven V. Manderscheid and Jean Ertel Davidson. PART II: THE USE OF SELF. The Critical Role of Use of Self in Organization Development Consulting Practice, Leslie L. McKnight and David W. Jamieson. Mindfulness Based Consulting, William T. Brendel. Consulting on a Tightrope: Meeting Client Requirements as a Balancing Act, Eric Sanders. A Change Agent Compass for System Transformation: Harnessing the Use of Self, Aremin Hacobian. Knowing Yourself as a Change Agent: A Validated Test Based on a Colorful Theory of Change, Léon de Caluwé and Hans Vermaak. PART III: CONSULTING SKILLS AND METHODS FOR ORGANIZATIONAL CHANGE. Consulting In-the-Moment for Change, Robert J. Marshak. Using Causal Loop Diagrams to Deal With Complex Issues: Mastering an Instrument for Systemic and Interactive Change, Hans Vermaak. The Infinite Power of Polarities, Jean Ertel Davidson. Materializing the Organization: The Role of Change Consultants in Processes of Objectification, Irene Skovgaard Smith

Read more less

Book SynopsisAs a follow-up to a 2010 volume on organizational change-related consulting, the book continues to push our thinking about the dynamics involved in consulting with change leaders and intervening in the change process. Consulting for organizational change is a special type of consultation, with its own complex set of conditions and needs for a broad range of skills and competencies, which include distinct needs for the client-consultant relationship, superior consulting/facilitation skills, an expertise in human and organizational systems, and, as emphasized in the volume, the masterful “use of self.” As with our prior edited collection, this volume is a joint publication in the Research in Management Consulting and Contemporary Trends in Organization Development and Change book series. The dual focus is intended to reflect the importance of quality consulting for change across both the management consulting and Organization Development (OD) fields. It follows a long history of interest in how consulting affects organization change, what works, and, perhaps most importantly for generating theory and insight into the change process, why it works. The book contains fourteen chapters that frame the changing nature of the organizational change challenge, explore the use of self in intervening in organizations, and examine different change frameworks and perspectives, sharing various reflections and personal insights into the underlying challenges of consulting to bring about organizational change. Our underlying goal is to advance the theory and practice of effective organizational change consultation, stimulating thinking and discussion among change practitioners and researchers so that this work and profession continue to grow and evolve.Trade Review“Consultation for Organization Change Revisited offers a clear map of the dominant thinking about how consultants intervene to help organizations create an alternative future. It nicely answers the question of ""What is Organization Development."" It also has a memory so that you see the arc of the field over time, which gives an important perspective. Organization change is complicated work, this book makes it clearer.” - Peter Block, Author of Flawless Consulting.Table of Contents Introduction, David W. Jamieson, Robert C. Barnett, and Anthony F. Buono. PART I: THE PROCESS OF ORGANIZATIONAL CHANGE. Improving the Effectiveness of Planned Organizational Change, Robert C. Barnett and Nancy Weidenfeller. A New View of Organization Development and Change Competencies: The Engage and Learn Model, Christopher G. Worley and Susan Albers Mohrman. Adaptive Action: Changing Change Consulting, Glenda H. Eoyang. Reframing the Resistance-Commitment Paradigm, Ron Koller. Supporting Leaders in Transition: A Peripheral View, Steven V. Manderscheid and Jean Ertel Davidson. PART II: THE USE OF SELF. The Critical Role of Use of Self in Organization Development Consulting Practice, Leslie L. McKnight and David W. Jamieson. Mindfulness Based Consulting, William T. Brendel. Consulting on a Tightrope: Meeting Client Requirements as a Balancing Act, Eric Sanders. A Change Agent Compass for System Transformation: Harnessing the Use of Self, Aremin Hacobian. Knowing Yourself as a Change Agent: A Validated Test Based on a Colorful Theory of Change, Léon de Caluwé and Hans Vermaak. PART III: CONSULTING SKILLS AND METHODS FOR ORGANIZATIONAL CHANGE. Consulting In-the-Moment for Change, Robert J. Marshak. Using Causal Loop Diagrams to Deal With Complex Issues: Mastering an Instrument for Systemic and Interactive Change, Hans Vermaak. The Infinite Power of Polarities, Jean Ertel Davidson. Materializing the Organization: The Role of Change Consultants in Processes of Objectification, Irene Skovgaard Smith

Read more less

Book SynopsisThe Intrapreneur’s Journey: Empowering Employees to Drive Growth is a must-read for any entrepreneur, innovator, manager or senior executive who wants to successfully compete in today’s fast-changing world. Based on the observation that the most under-utilised assets in most organisations are the ideas in their employees’ heads, the authors offer first-hand experience and in-depth analysis on how intrapreneurship powers some of the world’s leading innovative businesses and other types of organisations. The proposition is simple: established organisations see continuous delivery of innovative products, services and processes when they enable teams of entrepreneurial employees to think and behave like start-ups. First published in 2018 for the American market, this new edition builds on the success of the first by including up-to-date discussions and references on the theory and practice of intrapreneurship and innovation, making this an ideal book for students, researchers and professionals in the field. It includes informative examples and case studies ranging from large multinational corporations to small and medium-size enterprises in a primarily pan-African, but globally relevant context. Written in an accessible, easy to read style, this book is entertaining and educational. A key feature is a series of assessments and tools to help implement the book’s Intrapreneurship Empowerment Model in any organisation. These six core components describe what an effective and sustainable internal innovation programme looks like and how to roll it out. Written by practitioners and academics in innovation and intrapreneurship, this book will be a leading practical guide in the market on how to establish a culture of innovation by: • tapping into employees’ passion to drive growth • testing the varied effectiveness of innovation programmes using the Intrapreneurship Empowerment Model • using the key resources to build a sustainable and successful innovation programme in any organisation.Table of ContentsIllustrations Preface Acknowledgements Introduction: The Intrapreneurship Empowerment Model Chapter 1: Time and Freedom Chapter 2: A Dedicated Innovation Team Chapter 3: Design Thinking Chapter 4: Open Collaboration Chapter 5: Lean Experimentation Chapter 6: Align for Yes Chapter 7: Integrated Intrapreneurship Conclusion: Sustaining Success Appendices: A. The Intrapreneurship Empowerment Model (for Introduction) B. Time and Freedom Key Resources (for Chapter 1) C. A Dedicated Innovation Team Key Resources (for Chapter 2) D. Design Thinking Key Resources (for Chapter 3) E. Open Collaboration Key Resources (for Chapter 4) F. Lean Experimentation Key Resources (for Chapter 5) G. Align for Yes Key Resources (for Chapter 6) Dramatis Personae Notes References Authors Index

Read more less

Book SynopsisThis volume is the latest edition of an international edited book series based on the formation and growth problems of High Technology Small Firms (HTSFs) begun in 1993. This body of work is unique, and maps the evolution of research in this area through almost two decades of academic research and government policy towards a sector that is the key to future prosperity of developed and developing notational economies throughout the world. In this the latest Volume, there is one major and two subsidiary themes that have emerged from the best papers to be presented at the HTSF Conference held at the University of Twente at Enshede in May 2008. Following a contextual introduction by the editors, seven of the chapter are concerned with the key issue of strategy, which is always a key concern for HTSFs as they seek to find the best way to getting their products to the market. Indeed, a further two papers are concerned with the requirements of international marketing, while a final three papers deal with aspects of education for HTSF founders.Table of ContentsList of Contributors. Chapter 1 Introduction. Chapter 2 Enterprise Education and the Adoption of New Technologies Within Small Firms. Chapter 3 Taking Technological Opportunities to the Market: The Role of University-Based Business Plan Competitions in Supporting High Technology Commercialisation. Chapter 4 Coaching versus Mentoring: Are There Any Differences?. Chapter 5 Clustering and the Internationalisation of High Technology Small Firms in Film and Television. Chapter 6 Strategies for Circumventing Born Global Firms’ Resource Scarcity Dilemma. Chapter 7 Value Creation by Small Firm Internationalization: A Competence-Based Approach. Chapter 8 An Investigation on Environmental Scanning and Growth Strategy in High-Tech Small and Medium-Sized Enterprises. Chapter 9 Transitional Governance in External Technology Sourcing Trajectories: Connecting Pre-Acquisition Collaboration to Post-Acquisition Integration. Chapter 10 The Use of Patents in Dutch Biopharmaceutical SME: A Typology for Assessing Strategic Patent Management Maturity. Chapter 11 An Exploratory Study of the Manufacturing Strategy in Start-up Companies. Chapter 12 Managing Innovation for Growth in High Technology Small Firms. Chapter 13 The Nature of the Entrepreneurial Process: Causation, Effectuation, and Pragmatism. New Technology-based Firms in the New Millennium. New Technology-based Firms in the New Millennium. New Technology-based Firms in the New Millennium. Copyright page.

Read more less

Book SynopsisRowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

Read more less