Business innovation Books

Book SynopsisEntrepreneurship and Innovation in Evolving Economies examines the role of law in supporting innovation and entrepreneurship in communities whose economies are in transition.Table of ContentsContents: Foreword Franklin G. Snyder 1. Introduction Megan M. Carpenter 2. State Legislative Efforts to Improve Access to Venture Capital Brian Krumm 3. Of Small Businesses and Entrepreneurs: Toward a Public Policy that Supports New Venture Formation Eric J. Gouvin 4. Transforming Professional Services to Build Regional Innovation Ecosystems Sean M. O’Connor 5. The Strategic Lawyer Shubha Ghosh 6. A Social Justice Perspective on Intellectual Property, Innovation, and Entrepreneurship Steven D. Jamar and Lateef Mtima 7. Contrasts in Innovation: Pittsburgh Then and Now Michael J. Madison 8. IP and Entrepreneurship in an Evolving Economy: A Case Study Michael Risch 9. The Role and Impact of Clinical Programs on Entrepreneurship and Economic Growth Patricia H. Lee 10. The Rule of Law, Privatization, and the Promise of Transborder Licensing Andrea L. Johnson 11. The Making of the Durationator®: An Unexpected Journey into Entrepreneurship Elizabeth Townsend Gard Index

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Book SynopsisPractitioners and policy-makers will also greatly benefit from reading this volume, following up on the author's widely acclaimed book published in 1999 The Economics and Management of Intellectual Property: Towards Intellectual Capitalism.Trade Review'Ove Granstrand's excellent monograph titled Evolving Properties of Intellectual Capitalism: Patents and Innovation for Growth and Welfare explores how the innovation system works in advanced economics. At its core is the concept of the ''innovation spiral'' that depicts the interdependence amongst R&D/knowledge, patents/IP, innovation and economic growth and welfare. Its focus on the neglected topic of intangible assets and intellectual capital is timely. The author's focus is primarily European but the relevance of his work is global. The book is a must read for policymakers, a handy reference for managers, and a useful guide for students wishing to understand the many element of innovation policy.' --David Teece, Berkeley Research Group, US'Ove Granstrand's new book is both a broad and deep treatment of his subject. A general reader may value this original and important work for its international comparisons and its treatment of policy as well as more familiar economic issues. A reader with interest in the details of intellectual property may value the work for the penetrating questions asked in the author's research and the wealth of detail and evidence presented. The book is important in its advocacy of seeing patents as a dynamic factor influencing innovation rather than as simply having a static and protective role. Granstrand's treatment will be valuable to executive and political audiences as well as lawyers and economists.' --James M. Utterback, Massachusetts Institute of Technology, US'This is Ove Granstrand's best and most profound work to date. He casts intellectual capitalism as a global system, interfacing a variety of national policy regimes. He shows why the pro-patent era is also pro-licensing, as increasing spatial and organizational interdependencies necessitate shifts in governance structures.' --John Cantwell, Rutgers University, USTable of ContentsContents: Preface 1. Innovation, IP and Intellectual Capitalism 2. Analytical framework 3. Patents and innovations for growth and welfare – a literature review 4. Methodology 5. Patents, innovations and growth – empirical analysis 6. What explains fluctuations in patenting frequency and propensity? 7. Discussion and general innovation and IP policy recommendations 8. Special recommendations for increasing patent knowledge and patenting 9. Patent and Innovation System Developments in Europe, Asia and the US 10. Transnational policy recommendations and policy issues 11. Global innovation and intellectual capitalism 12. Summary and Conclusions References Index

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Book SynopsisThis unique and informative book highlights the relationship between crisis, innovation, and sustainable development, and discusses the necessary conditions required to seize the ecological opportunity.Trade ReviewThis book talks about a genuine greening of the economy: from the most theoretical aspects, e.g. the genealogy of ecological economics, to the most practical. The two most prominent conclusions are, for me: this greening cannot be achieved by companies alone, but can only be the result of different kinds of innovation: technological, organizational, institutional and lifestyle changes. The changes must be implemented at all levels, from the firm to international governance. - Dominique Bourg, University of Lausanne, Switzerland Crisis, Innovation and Sustainable Development is a fascinating exploration at the frontiers of economics and ecology. It combines topical surveys of current work with deep reflection on the repressed role of nature in the history of economics. A work of great range and value, especially for all concerned with the strategy of economic policy going forward. --- James K. Galbraith, The University of Texas at Austin, USTable of ContentsContents: Introduction: The Ecological Opportunity in a Global System in Crisis Blandine Laperche, Nadine Levratto and Dimitri Uzunidis PART I: STRENGTHS OF CHANGE FOR A GREEN ECONOMY 1. The Clean-tech Revolution in California and in France: Opportunities and Challenges Anne Sengès 2. The Emergence of Ecological Opportunities and Firms’ Behaviour Blandine Laperche and Nadine Levratto 3. Sustainable Consumption in an Evolutionary Framework: How to Foster Behavioural Change? Nathalie Lazaric and Vanessa Oltra 4. Technology and Sustainable Development: Myth or Reality? Arnaud Diemer PART II: THEORETICAL ORIGINS AND POLITICAL ASPECTS OF THE ECOLOGICAL OPPORTUNITY 5. Re-greening the Earth While Making Our Economies More Peaceful and Fair Willem Hoogendyk 6. Economic Theories, Environmental Issues and History of Thought Sophie Boutillier and Patrick Matagne 7. Sustainable Development: The Teachings of the Physiocrats and the Classics Pierre Le Masne 8. Political Economy of Innovation and Sustainable Development Jerry Courvisanos 9. Capital Accumulation, Crisis and Return to Nature? Dimitrios Patelis PART III: ECOLOGICAL OPPORTUNITY IN A CHANGING WORLD 10. Towards a Social and Environmental Economy Pierre Guguenheim 11. Formation and Deformation of the Environmental Kuznets Curve for CO2 Emissions Thomas Jobert and Fatih Karanfil 12. Clean Technologies and Perspectives of the Green Economy in Emergent and Developing Countries: Foundations, Opportunities and Constraints Marc-Hubert Depret and Abdelillah Hamdouch 13. Global Governance, Resources and Sustainable Economic Development. A Critical Approach to the International Economy Lamia Yacoub and Dimitri Uzunidis 14. Global Economic Governance for More Stable and Sustainable Development: Some Proposals from the Stiglitz Report André Gabus and Alexander Hawthorne Index

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Book SynopsisThis book presents new evidence concerning the influential role of context and institutions on the relations between knowledge, innovation, clusters and learning.From a truly international perspective, the expert contributors capture the most interesting and relevant aspects of knowledge economy.Trade ReviewThis book's chapters provide a versatile collection of case studies that raise important and interesting questions. . . The book introduces novel perspectives and indicates new approaches to understanding the modern economy and the role of knowledge in the ever-changing market process. It is thought provoking and even enlightening, and provides an interesting basis for further research to support entrepreneurship and public policy. --Journal of Entrepreneurship and Public PolicyTable of ContentsContents: 1. Developments in the Analysis of the Knowledge Economy: Introductory Comments Knut Ingar Westeren PART I: THEORETICAL CONSIDERATIONS 2. The Changing Role of Knowledge in the Knowledge Economy: Concepts of Knowledge and Knowledge Management Hans Siggaard Jensen 3. Growth of the Knowledge-based Economy in a Two-person Non-cooperative Game Hanas A. Cader and John C. Leatherman PART II: INNOVATION 4. Innovation: From Schumpeter to the Knowledge Economy Knut Ingar Westeren 5. Star Scientists and Regional Knowledge Transfer Michaela Trippl and Gunther Maier 6. Firm Productivity in Innovative Urban Milieus Frank G. van Oort and Otto Raspe 7. Not Being There: Why Local Innovation is Not (Always) Related to Local Factors Richard Shearmur 8. Innovation and Creative Leadership in Local Government Jan Ole Vanebo and Alex Murdock PART III: LEARNING AND SKILLS 9. How to Improve the Region’s Ability to Learn: A Micro-level Model on Regional Actor's Knowledge and (Informal) Learning Processes Manfred Walser and Roland Scherer 10. Managing the New Knowledge Workers Kjell-Åge Gotvassli 11. What Drives Skill-biased Regional Employment Growth in West Germany? Alexander Cordes PART IV: CLUSTERS AND PRODUCTIVITY 12. Clusters and Cluster Development in the Knowledge Economy Andreas P. Cornett 13. International Virtual Industry Clusters and SMEs: Early Process Policy Recommendations Meir Russ and Jeannette K. Jones 14. The Knowledge, Learning and Innovation Process: A Poultry Cluster in the Western Region of the State of Parana, Brazil Jefferson Andronio Ramundo Staduto, Knut Ingar Westeren and Clarissa Pereira Junqueira Index

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Book SynopsisThis groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.Trade Review'The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of innovation and creativity, and the integration of the concepts, that will stimulate academics and professionals engaged in marketing research.' --John Dawson, Universities of Edinburgh and Stirling, UK'This book contains a contemporary and important collection of the most recent research from a multinational team of innovation and creativity scholars. The focus of the articles, mixing creativity and innovation with relevance to marketing management, puts this new book in a unique position.' --Per Kristensson, Karlstad University, SwedenTable of ContentsContents: Introduction Eric Shiu 1. What is innovation? Søren Harnow Klausen 2. Product design innovation – Trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective Eric Shiu 3. Innovation performance in service industries – unlocking the intricate effects of strategic orientations and the business model Colin Cheng 4. Organizing for creativity Farida Rasulzada 5. Four Decades of Engaging Customers in Product Innovation Mai Khanh Tran 6. Developing a Conceptual Model of the Impacts of Electronic Word-of-mouth on Innovation Adoption Yingying Qian 7. Cultural influences on innovation resistance: A conceptual framework Nasir Salari 8. The influence of personality on creativity Eva Hoff and Ingegerd Carlsson 9. Chan/Zen of Creativity Management Ai-Girl Tan 10. Creativity in Advertisement: How Advertisements Strike People - A Critical Discussion of the Role of Original Ideas and Background Music Alessandro Antonietti and Barbara Colombo Concluding remarks Eric Shiu Index

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Book SynopsisIt grounds its analysis in innovation theory and a examination of patent law and prosecution, incorporating the uncertainty of patent law’s impact on welfare at a detailed level, dynamic changes, the skewed nature of patent value and the difficulty of textually capturing patent concepts.Trade Review’In this book, Alex Stack raises and explores critically important questions with respect to this body of experience: When is international patent law cooperation and harmonization welfare-enhancing? What is the role of international institutions - WIPO and the WTO - in furthering such harmonization? Stack explores these questions from a global welfarist, rationalist perspective. Using tools from new institutional economics, he explores design implications for international institutions, focusing on WIPO and the WTO, analyzing grounds for international cooperation as collective action problems and applying historical, political and transaction cost analysis. . . This book provides a subtle, insightful, and original analysis of the evolution of institutional arrangements for the international harmonization of patent laws that will be of immense value to scholars and practitioners involved in international harmonization efforts in intellectual property and cognate areas of commercial law. It will surely quickly become accepted as the seminal reference work in these fields.’ -- - From the foreword by Michael Trebilcock, University of Toronto, CanadaFor the newcomer to intellectual property, this book is a wonderful introduction to global innovation policy debates and the difficulties in identifying optimal patent strategies. For those in the field, the volume provides an engaging examination of the complex interactions among heterogeneous national priorities, demands for an efficient environment for global trade in knowledge-intensive assets, and the capabilities of various international institutions - particularly WIPO and the WTO - to foster the development of, and administer, sound international patent policy.’ -- Rochelle Dreyfuss, New York University, School of LawTable of ContentsContents: Foreword Introduction Part I: Welfare-Enhancing Harmonization 1. Domestic Patent Law: Autarkic Analysis 2. The Value of Diversity: Relaxed Autarky 3. Bases for Harmonization Part II: International Patent Law Institutions 4. History 5. International Patent Cooperation as Collective Action 6. Institutional Analysis: WIPO and the WTO Conclusions and Implications References Index

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Book SynopsisThis book provides a basic yet rigorous understanding of the current issues and problems of economic integration and innovation in Europe, and argues that national or regional economic development depends mainly on technical change, social and human capital, and knowledge creation and diffusion.Table of ContentsContents: Preface PART I: INNOVATION AND THE KNOWLEDGE-BASED ECONOMY 1. The Innovation Ecosystem Elias G. Carayannis 2. Patterns of Innovation and the Determinants of the Diffusion Process in Selected EU Member States George M. Korres 3. Building the Innovation Union: Lessons from the 2008 Financial Crisis Alice O. Nakamura, Leonard I. Nakamura and Masao Nakamura PART II: NATIONAL AND REGIONAL SYSTEMS OF INNOVATION 4. The European National and Regional Systems of Innovation George M. Korres 5. European Innovation Policies from RIS to Smart Specialization: A Policy Assemblage Perspective Arnoud Lagendijk and Krisztina Varró PART III: THE FUTURE OF INNOVATION AND PROSPECTS FOR SOCIO-ECONOMIC INTEGRATION 6. Innovation Diplomacy as Driver of Democracy, Innovation and Development: The Case of Greece Elias G. Carayannis 7. Spatial Knowledge Spillovers within and between European Regions: A Meta-Analysis Urban Gråsjö, Charlie Karlsson and Peter Warda 8. Innovation, Efficiency and Economic Integration Aikaterini Kokkinou Index

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Book SynopsisTrade Review‘This book provides a thorough, scientific discussion of innovation and entrepreneurship, and then applies it in new and important ways to the healthcare industry. It will help both healthcare scholars and professionals to understand the ways in which the industry can and should be managed, to optimally deal with 21st century challenges.’ -- Killian J. McCarthy, University of Groningen, the Netherlands‘For anyone interested in engaging in change, leadership and creating value in health care, this book is a must read. Claudine Kearney provides a thoughtful, interesting focused innovative approach to a most relevant topic today how to implement innovative leadership and an organizational approach to better healthcare all over the world.’ -- Robert D. Hisrich, Kent State University, US‘This book distills today and tomorrow’s complex challenges into a practical decision-making framework that informs thinking about innovation and entrepreneurship in healthcare. I am particularly impressed by the range of insights spanning strategy, leadership, team management, challenges facing women, and human capital. The coverage is pragmatic and comprehensive, helping the reader to recognize and avoid their own common biases, and takes them by the hand to make better decisions. I highly recommend this book for all health care professionals!’ -- Donald Bergh, University of Denver, US‘Caring for the health and wellbeing of all is fundamental to human society – from the new-born to the person dying. Responding with compassion, courage and creativity to this challenge is becoming more pressing as we face global pandemics, aging populations, patterns of multiple morbidities and huge shortages worldwide in health and social care staff. This book is crammed with wisdom and insight about how we create the conditions to unleash the creativity, innovation and compassion of all those who work in health and social care.’ -- Michael West, CBE, Lancaster University, UK‘Look no further than this book if you are interested in learning more about leading change and creating new value within the field of healthcare. Dr. Claudine Kearney provides thoughtful, expert guidance into a vital and timely topic – the criticality of innovative leadership and an entrepreneurial orientation to improve healthcare outcomes around the world.’ -- William Wales, University at Albany, SUNY, USTable of ContentsContents: Preface PART I MEANING AND NATURE OF INNOVATION AND ENTREPRENEURSHIP IN HEALTHCARE 1. Understanding creativity, innovation and entrepreneurship in healthcare PART II DEVELOPING INNOVATION AND ENTREPRENEURSHIP IN HEALTHCARE: A STRATEGIC PERSPECTIVE 2. Developing innovation in healthcare 3. Strategic perspective: integration of innovation and entrepreneurship in healthcare 4. Corporate entrepreneurship, well-being, resilience and positive psychology in healthcare PART III LEADING INNOVATION, ENTREPRENEURSHIP AND DESIGN THINKING IN HEALTHCARE 5. Leadership and its impact on innovation and entrepreneurship in healthcare 6. Innovation and entrepreneurship among individuals and teams in healthcare 7. Understanding and leading design thinking in healthcare PART IV MAKING IT ALL HAPPEN: A FUTURE-ORIENTED MINDSET 8. Women in leadership, innovation and entrepreneurship in healthcare 9 Human capital and the future impact of innovation and entrepreneurship on key stakeholders 10. The future of innovation and entrepreneurship in healthcare References Index

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Book SynopsisTrade Review‘This fascinating book by Christian Le Bas unveils a radical change in the direction of product innovation: frugal innovation. New frugal products, “more durable, simple, effective, essential" compete with more sophisticated but more expensive goods. This is critical for developing economies but is becoming crucial for a large share of the demand of developed ones. The author has opened a new Pandora's box in the economics of innovation.’ -- Cristiano Antonelli, University of Torino and Collegio Carlo Alberto, Italy‘This is a fresh and important addition to the literature on frugal innovation. Christian Le Bas has done an excellent job in bringing key elements of the economics of frugal innovation together. This book will be a reference on any economics of innovation bookshelf.’ -- Alexander Brem, University of Stuttgart, GermanyTable of ContentsContents: Preface Introduction: frugal innovation as a Schumpeterian innovation of transformative change 1. What frugal innovation is: defining frugal innovation and delineating its forms through cases studies with Sana Khan 2. Frugal innovation as a new technological paradigm: an interpretation 3. The economics of the frugal direction of technological change: resource constraints scheme, induced direction models, and demand-side approaches 4. Frugal innovation as environmental innovation: analytical frame and diffusion factors 5. Frugal innovation and sustainability, exploring the empirical relevance of a new taxonomy: fully versus weakly sustainable frugal innovation with Sana Khan 6. What type of innovator is a frugal innovator? An econometric exercise with Mounir Amdaoud 7. Frugal innovation and the process of disruption with Souhaila Kammoun 8. Frugal innovation and economic dynamics in developing economies Conclusion to The Economics of Frugal Innovation References Index

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Book SynopsisThis important and timely Research Handbook explores recent scholarship on industry innovation and demonstrates that the key to a sustainable future is a successful transition to a circular bioeconomy.

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Book SynopsisTrade ReviewAcclaim for the first edition:‘In the entrepreneurial world, it seems everyone talks about “thinking like an entrepreneur” and rarely, if ever, tries to define it. It might sound weird to say that we need to think more about thinking (entrepreneurially) but we do. This book offers a gentle nudge to thinking about entrepreneurial thinking in multiple directions. As someone who is hip deep in defining and measuring the entrepreneurial mindset and in applying that to assessing mindset change, it's fun to see a different spin!’ -- Norris Krueger, Entrepreneurship Northwest, US'The world of academic research in entrepreneurship is mostly unknown and inaccessible by those who actually practice entrepreneurship. In this essential reader, Dave Valliere bridges this researcher-doer gap and has made these valuable research ideas accessible to a lay audience and highlights what they mean. Essential reading for both entrepreneurs and students of entrepreneurship.' -- Steve Blank, Adjunct Professor, Stanford University and Senior Fellow, Columbia University, US, Author of The Four Steps to the Epiphany and The Startup Owner’s ManualTable of Contents1 Introduction to Entrepreneurial Thinking 2 Entrepreneurship in society 3 Why there are entrepreneurs 4 Who becomes an entrepreneur 5 Managing the risks 6 Making good decisions 7 Finding great opportunities 8 Spotting potential resources 9 Getting access to resources 10 Persuading others 11 Thinking differently Index

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Book SynopsisTrade ReviewAcclaim for the first edition:‘In the entrepreneurial world, it seems everyone talks about “thinking like an entrepreneur” and rarely, if ever, tries to define it. It might sound weird to say that we need to think more about thinking (entrepreneurially) but we do. This book offers a gentle nudge to thinking about entrepreneurial thinking in multiple directions. As someone who is hip deep in defining and measuring the entrepreneurial mindset and in applying that to assessing mindset change, it's fun to see a different spin!’ -- Norris Krueger, Entrepreneurship Northwest, US'The world of academic research in entrepreneurship is mostly unknown and inaccessible by those who actually practice entrepreneurship. In this essential reader, Dave Valliere bridges this researcher-doer gap and has made these valuable research ideas accessible to a lay audience and highlights what they mean. Essential reading for both entrepreneurs and students of entrepreneurship.' -- Steve Blank, Adjunct Professor, Stanford University and Senior Fellow, Columbia University, US, Author of The Four Steps to the Epiphany and The Startup Owner’s ManualTable of Contents1 Introduction to Entrepreneurial Thinking 2 Entrepreneurship in society 3 Why there are entrepreneurs 4 Who becomes an entrepreneur 5 Managing the risks 6 Making good decisions 7 Finding great opportunities 8 Spotting potential resources 9 Getting access to resources 10 Persuading others 11 Thinking differently Index

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Book SynopsisTrade Review‘As this volume trenchantly documents, our world faces the ravages of a perfect storm, shedding a glaring light on the disparate impact in our local communities of long-standing systemic racism, continually widening wealth gaps, and a raging global pandemic. Under this spotlight, the urgency and timeliness of strategic, cross-sector sustainable partnerships among organizations anchored in place, undergirded by enlightened philanthropy, and committed to moving the needle on the public good, could not be clearer. By documenting the efforts of ten such partnerships-in-place, spanning localities across the US and the globe, David Maurrasse brings home forceful shared lessons for progress.’ -- Nancy Cantor, Rutgers University-Newark, USTable of ContentsContents: 1. Introduction PART I PHILANTHROPY, NONGOVERNMENTAL ORGANIZATIONS, AND COMMUNITY PARTNERSHIP 2. Evolving thinking on community partnerships 3. The nongovernmental sector and philanthropy PART II COMMUNITY PARTNERSHIPS IN THE UNITED STATES 4. Introduction to Part II 5. The Newark Anchor Collaborative 6. Memphis Medical District Collaborative 7. Southeast Los Angeles Collaborative 8. Central Corridor Anchor Partnership 9. Quality Jobs Fund PART III INTERNATIONAL COMMUNITY PARTNERSHIPS 10. Introduction to Part III 11. Colombia: Rebuilding El Salado 12. Malawi: Chipatala Cha Pa Foni 13. England: young Black men’s employment program in London – the Moving On Up initiative 14. India: Parivartan – health in Bihar 15. Australia: Metropolitan partnerships – Victoria PART IV LESSONS AND THE FUTURE 16. Introduction to Part IV 17. Successes and challenges 18. Future opportunities, considerations, and directions References Index

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Book SynopsisTrade Review‘Governments world-wide are seeking to encourage the growth of new ventures. Making this task harder is the fact that entrepreneurship is undoubtedly an “increasing returns” activity: the presence of nearby high-growth ventures increases the innovation and success of a new business. This volume presents a fascinating series of country-specific “case studies” that show the potential and challenges associated with growing entrepreneurial clusters.’ -- Josh Lerner, Harvard Business School, US‘Professor Jerome Engel has updated, expanded, and extended his Clusters of Innovation framework in this new book. There are fresh ideas about culture and behavior in these clusters. There are new regions included. And there is an extension to a non-geographic cluster built around a business model instead of a location. Anyone wishing to gain new insights into what makes the Silicon Valley cluster of innovation work will find this new volume an essential resource.’ -- Henry Chesbrough, University of California, Berkeley, US and Luiss University, Rome, Italy‘How do entrepreneurs, risk capital and corporate Innovation strategy come together to form an innovation cluster? Clusters of Innovation in the Age of Disruption provides a framework for understanding how this happens. This essential text updates the innovation cluster framework and provides a series of case studies on urban clusters and national strategies. Insightful, intuitive and intelligent – Clusters of Innovation in the Age of Disruption is a guide to creating value out of chaos.’ -- Steve Blank, Stanford University, USTable of ContentsContents: Foreword xv David J. Teece Preface: Silicon Valley – a state of mind xx Jerome S. Engel 1 Introduction: Clusters of Innovation in the Age of Disruption 1 Jerome S. Engel PART I CLUSTERS OF INNOVATION: REFINING AND EXTENDING THE FRAMEWORK 2 Global Cluster of Innovation theory and practice in the 21st century: COI Components 13 Jerome S. Engel and Aline Figlioli 3 Global Cluster of Innovation theory and practice in the 21st century: COI Behaviors 35 Jerome S. Engel and Aline Figlioli 4 Major Corporations and Open Innovation: capturing value from disruptive innovation 81 Jerome S. Engel, Dickson Louie and David Charron 5 Business-model-led Clusters of Innovation: the case of Product Led Growth 115 Itxaso del Palacio PART II GLOBAL CASE STUDIES: REGIONAL AND URBAN CLUSTERS 6 The Munich high-tech region: development towards a leading European startup cluster 129 Helmut Schönenberger 7 The Oslo case: agile and adaptive responses to Covid-19 challenges by actors in local and globally extended health technology clusters 152 Per Ingvar Olsen and Morten H. Abrahamsen 8 Changing pathways: urban dynamics and governance at 22@Barcelona 181 Montserrat Pareja-Eastaway and Josep Miquel Piqué PART III GLOBAL CASE STUDIES: NATIONAL STRATEGIES 9 The development of Singapore’s innovation and entrepreneurship ecosystem 206 Poh Kam Wong 10 State- and private-led Clusters of Innovation in China 245 Virginia Trigo and Chen Peng 11 Strategy for economic recovery from the COVID-19 disaster: Japan aims to become a startup nation again 269 Shigeo Kagami 12 Supporting innovation in India through a special Service Organization 292 Manav Subodh 13 Australian Sports Technologies Network: adding value through creating synergies 312 James Demetriou, Martin Schlegel and Danny Samson 14 Conditions for the implementation of a biotechnology Cluster of Innovation in Colombia: a benchmark of best practices with German clusters 341 Christian Bruszies and Carlos Scheel 15 The Brazilian innovation ecosystem takes off 425 Flavio Feferman PART IV CONCLUSION 16 Clusters of Innovation: lessons learned and final thoughts 420 Jerome S. Engel Index

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Book SynopsisThis cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.Trade Review'This outstanding Handbook brings together leading scholars who show us, across different levels of analysis and methodological approaches, how creativity and innovation relate to topics as diverse as leadership, social networks, and loneliness. The intersection of different research trajectories is woven throughout. The book is structured to provide foundations for understanding existing research, social contexts in which creativity and innovation occur, and directions for future work. This volume captures the current universe of leading ideas concerning a vital research area.' -- Martin Kilduff, University College London, UKTable of ContentsContents: Introduction: shared foundations and diverse inquiries for advancing creativity and innovation research 1 Jing Zhou and Elizabeth D. Rouse PART I FOUNDATIONS OF CREATIVITY AND INNOVATION RESEARCH 1 Conducting rigorous research on individual creativity 12 Christina E. Shalley and Amy P. Breidenthal 2 The dual pathway to creativity model: implications for workplace creativity 28 Bernard A. Nijstad, Eric F. Rietzschel, Matthijs Baas, and Carsten K.W. De Dreu 3 Team creativity and innovation 49 Daan van Knippenberg and Inga J. Hoever 4 Creativity and standardization: tension, complementarity, and paradox 67 Robert C. Litchfield, Yuna S.H. Lee, and Lucy L. Gilson PART II THE ROLE OF SOCIAL INFLUENCES, INTERACTIONS, AND PROCESSES IN CREATIVITY AND INNOVATION 5 Social network and creativity 82 Ronald S. Burt 6 Creative leadership across contexts 105 Charalampos Mainemelis, Olga Epitropaki, and Ronit Kark 7 Leading groups and teams towards successful innovation 129 Eric F. Rietzschel, Diana Rus, and Barbara Wisse 8 Teams as synthesizers: the role of constraints in the process of creative synthesis 156 Sarah Harvey and Poornika Ananth 9 Family and its influences on work creativity 181 Nora Madjar 10 Creativity connects: how the creative process fosters social connection and combats loneliness at work 204 Jack A. Goncalo, Joshua H. Katz, Lynne C. Vincent, Verena Krause, and Shiyu Yang PART III STRETCHING HOW WE MAKE SENSE OF AND STUDY CREATIVITY AND INNOVATION 11 Creative spirals: when ideas beget ideas 225 Andrew Hargadon 12 Creativity over the career 245 Pier Vittorio Mannucci 13 Unraveling the bias against novelty: guiding the study of our tendency to desire but reject the new 267 Jennifer Mueller and Yidan Yin 14 Who is the creator? How uncertainty, threat and implicit models create paradoxical evaluations of creativity 290 Kerrie L. Unsworth and Aleksandra Luksyte 15 Using qualitative methods to generate divergence in creativity theory 309 Elizabeth D. Rouse and Michael G. Pratt Index 330

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Book SynopsisThis insightful Handbook scrutinizes alternative concepts and approaches to the dominant economic or industrial theories of innovation. Providing an assessment of these alternatives, it questions the absence of these neglected types of innovation and suggests diverse theories.This title contains one or more Open Access chapters.Trade Review‘This Handbook truly deserves its designation as such. It provides a comprehensive and multi-faceted overview of different conceptual meanings, theories, usages and interpretations of “innovation”. Far beyond the most familiar association with technology and industry, the reader is introduced to “social“, “responsible“, “sustainable“, “disruptive“ and other variations of innovation, their respective rationales, theoretical underpinnings, philosophical and policy implications. This collection of contributions by well-respected authors is a fascinating and unique attempt to capture the many paths covered by “innovation“ as a traveling concept.’ -- Peter Weingart, Bielefeld University, GermanyTable of ContentsContents: Introduction to the Handbook on Alternative Theories of Innovation 1 Benoît Godin, Gérald Gaglio and Dominique Vinck PART I VISIONS OF INNOVATION 1 Innovation theology 11 Benoît Godin 2 Imaginaries of innovation 23 Harro van Lente PART II THEORIZING INNOVATION IN THE TWENTIETH CENTURY: THE FOUNDATIONS 3 Theories of innovation 38 Benoît Godin 4 Economic approaches to industrial technological innovation 59 Irwin Feller PART III ALTERNATIVE APPROACHES TO INNOVATION 5 Mapping innovation diversity 79 Mónica Edwards-Schachter 6 Social innovation: contested understandings of social change 106 Cornelius Schubert 7 Sustainable innovation: analysing literature lineages 122 Frank Boons and Riza Batista-Navarro 8 Responsible innovation: challenging an alternative 135 Lucien von Schomberg PART IV ALTERNATIVE TYPES OF INNOVATION 9 User-centred innovation: from innovative users to user centred programmes 148 Bastien Tavner 10 Open innovation: the open society and its entrepreneurial bias 162 Tiago Brandão 11 Disruptive innovation: an organizational strategy and a technological concept 182 Darryl Cressman 12 Common innovation: the oldest species of innovation? 197 G.M. Peter Swann 13 Grassroots innovation: mainstreaming the discourse of informal sector 212 Fayaz Ahmad Sheikh and Hemant Kumar 14 Frugal innovation: reaching an ‘empowered’ developing-countries end-user 233 Céline Cholez and Pascale Trompette PART V SUPPORTING INNOVATION: REFRAMING THE INSTRUMENTS 15 X-innovation and international organizations narratives 252 Carolina Bagattolli 16 Transformative innovation policy: a novel approach? 276 Markus Grillitsch, Teis Hansen and Stine Madsen 17 Business innovation measurement: history and evolution 292 Giulio Perani PART VI IMMUNE DISCIPLINES AND FORGOTTEN THEORIZATIONS 18 Religion and innovation: charting the territory 310 Boris Rähme 19 Anthropology of and for innovation 334 Ulrich Ufer and Alexandra Hausstein 20 Philosophical reflections on the concept of innovation 354 Vincent Blok PART VII THEORIZING THE THEORIES 21 Ideology, engine or regime. Styles of critique and theories of innovation 369 Brice Laurent 22 Collateral innovation: renewing theory from case-studies 387 Gérald Gaglio and Dominique Vinck Conclusion to the Handbook on Alternative Theories of Innovation 404 Gérald Gaglio, Dominique Vinck and Benoît Godin Index

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Book SynopsisThe transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.Table of ContentsContents: Preface xi PART I INTRODUCTION TO INNOVATION FOR A CIRCULAR ECONOMY 1 Introduction to the Research Handbook of Innovation for a Circular Economy 2 Siri Jakobsen, Thomas Lauvås, Francesco Quatraro, Einar Rasmussen and Marianne Steinmo 2 Research propels the circular industrial economy from the material to the immaterial ‘world’ 12 Walter R. Stahel PART II FIRM-LEVEL ENABLERS FOR CIRCULAR ECONOMY INNOVATION 3 Sustainability innovations in the manufacturing industry: a comparison of circular and climate innovation initiatives 25 Fanny Hermundsdottir, Ann Elida Eide and Arild Aspelund 4 Value retention in the Norwegian and Swedish outdoor industry 36 Are Severin Ingulfsvann 5 Toward a sustainable paradigm: circular economy solutions in the fashion industry 47 Won-Yong Oh, Young Kyun Chang, Jung Hwan Park and Sanghee Han 6 From vision to commercialization of a circular economy innovation: a longitudinal study of overcoming challenges throughout the full innovation process 59 Jenni Kaipainen and Leena Aarikka-Stenroos 7 Organizing for a circular economy: internal activism and organizational boundaries in SMEs 72 Chia-Hao Ho, David Monciardini and Edvard Glücksman PART III COLLABORATIVE INNOVATION FOR THE CIRCULAR ECONOMY 8 Open innovation and the adoption of environmental process innovations: information source and proximity to partner types 85 Robert A. W. Kok, Ward Ooms and Paul E. M. Ligthart 9 A reverse logistics framework for circular supply chains 98 Stine Sonen Tveit, Ottar Bakås and Maria 10 Exploring shared value creation in circular food systems: the case of a Norwegian food bank 110 Heidi C. Dreyer, Luitzen De Boer, Marte Lønvik Bjørnsund and Anna Pauline Heggli 11 How waste becomes value: the new ecology of surplus heat exchange in Norwegian industry 122 Jens Petter Johansen and Jens Røyrvik 12 The circular water economy and the ‘seven C’s’ 133 Greg O’Shea, Seppo Luoto, Sanne Bor, Henri Hakala and Iben Bolund Nielsen 13 Drivers and barriers for industrial symbiosis: the case of Mo Industrial Park 144 Siri Jakobsen and Marianne Steinmo PART IV TYPES OF CIRCULAR ECONOMY INNOVATIONS 14 Simultaneous adoption of circular innovations: a challenge for rapid growth of the circular economy 160 Arild Aspelund, Martin Fredrik Olsen and Ottar Michelsen 15 Business model innovation for a circular economy: adapting to create value 174 Maria Figueroa-Armijos 16 Exploring the entrepreneurial landscape and systemic barriers of circular business models 183 Even Bjørnstad and Jorunn Grande 17 How innovations catalyse the circular economy: building a map of circular economy innovation types from a multiple-case study 195 Anil Engez, Valtteri Ranta and Leena Aarikka-Stenroos 18 Salmon farming firms moving towards resource circularity: a typology of resource loop innovations 210 Karin Wigger, Thomas Lauvås, Siri Jakobsen and Marianne Steinmo PART V TECHNOLOGY AND DIGITALIZATION FOR A CIRCULAR ECONOMY 19 Experimenting with new business model strategies for the circular economy 222 Nancy Bocken, Christiaan Kraaijenhagen, Jan Konietzko, Brian Baldassarre, Phil Brown and Cheyenne Schuit 20 How digital technologies boost value potential creation and value realization in CE: insights from a multiple case study across industries 236 Sami Rusthollkarhu, Valtteri Ranta and Leena Aarikka-Stenroos 21 The circular economy impacts of digital academic spin-offs 251 Phuc Hong Huynh and Einar Rasmussen 22 Towards measuring innovation for circular economy using patent data 265 Dolores Modic, Alan Johnson and Miha Vučkovič 23 The geography of circular economy technologies in Europe: evolutionary patterns and technological convergence 277 Fabrizio Fusillo, Francesco Quatraro and Cristina Santhià PART VI INFRASTRUCTURE ENABLING A CIRCULAR ECONOMY 24 Fund model innovations for circular economy investing 295 Puck Hegeman 25 The circular economy, openness, and dispersed access to research results 307 Haakon Thue Lie, Knut Jørgen Egelie, Christoph Grimpe and Roger Sørheim 26 Opportunity domains for new entrants in the circular economy: a keyword-in-context analysis of Norwegian R&D tax incentive projects 316 Roberto Rivas Hermann, Are Jensen and Peter Gianiodis 27 Circular public procurement: innovation tool for municipalities? 328 Elena Dybtsyna, Dolores Modic, Kristina Nikolajeva and Raymond Sørgård Hansen Index

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Book SynopsisTrade Review‘This book highlights the diversity and dynamism of digital entrepreneurship. Through case studies drawn from multiple industries and different countries, including the Global South, readers are introduced to the challenges and opportunities associated with digital technologies. These are varied, as are the tools that the book provides to help readers understand how the cases developed. Through combining the cases and tools, what emerges is a rich set of insights into digital entrepreneurship, enabling readers to develop their analytical skills and further their understanding of this area.’ -- Jason Whalley, University of Northumbria, UK‘Digital entrepreneurship has such a broad scope that it is sometimes difficult to discern what is being talked about when we hear this term. The present collection brings together a series of concrete case studies that delve into the details of what digital entrepreneurship means in practice and in specific contexts. This collection provides a valuable resource to entrepreneurship educators that want to provide their students with tangible and well-researched accounts from the real-world trenches of digital entrepreneurship.’ -- Mohammad Keyhani, University of Calgary, CanadaTable of ContentsContents: Introduction to Cases on Digital Entrepreneurship: digital entrepreneurship as digital transformation xvii Luca Iandoli and Carmine Gibaldi 1 What do my customers really want? Pivoting digital technology and business models in emergency response management 1 Cesar Bandera and Katia Passerini 2 The dark side of a student online startup 11 Michael Dominik 3 E-Bro APS: opportunities and challenges for digital social entrepreneurs 24 Ada Scupola 4 The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources 35 John DiMarco 5 Agroads case: technological solutions for the agricultural sector 45 Rubén A. Ascúa, Andrea Minetti and José A. Borello 6 Leveraging collaboration between academic research and SMEs to support digital transformation in the agri-food Italian industry: the case of Santomiele 58 Roberto Parente, Rosangela Feola and Ricky Celenta 7 Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification 75 Anna Sörensson and Maria Bogren 8 Escaping the “tortoise shell paradox”: digitalization and servitization in the green building construction industry – the case of Marlegno 90 Davide Gamba, Tommaso Minola and Matteo Kalchschmidt 9 The case of Dodo Pizza: how a Russian pizza making startup transformed itself into a thriving digital company 102 Dmitry Katalevsky 10 Digital entrepreneurship for influencer marketing: the case of Buzzoole 116 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo 11 Between agility and growth: (re-)designing the IT landscape of a digital gazelle in the online marketing industry 130 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews 12 Lenali, the first audio social media: the Malian app empowering small-business owners 145 Katia Richomme-Huet and Odile De Saint Julien Chapter 1: teaching notes 160 Cesar Bandera and Katia Passerini Chapter 2: teaching notes 165 Michael Dominik Chapter 3: teaching notes 173 Ada Scupola Chapter 4: teaching notes 180 John DiMarco Chapter 5: teaching notes 184 Rubén A. Ascúa, Andrea Minetti and José A. Borello Chapter 6: teaching notes 190 Roberto Parente, Rosangela Feola and Ricky Celenta Chapter 7: teaching notes 201 Anna Sörensson and Maria Bogren Chapter 8: teaching notes 205 Anna Sörensson and Maria Bogren Chapter 9: teaching notes 214 Dmitry Katalevsky Chapter 10: teaching notes 225 Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo Chapter 11: teaching notes 230 Nils J. Tschoppe, Jan K. Tänzler and Paul Drews Chapter 12: teaching notes 238 Katia Richomme-Huet and Odile De Saint Julien index

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Book SynopsisThis intriguing book explores the concept of boundary spanning design in different organisational fields, advocating for the awareness of human experience and the social aspects of design within an increasingly technology-oriented business landscape.

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Book Synopsis? The Transformation of Professional Services is an engaging look at how professional services have changed dramatically over the past few years. ? Once respected accountants, lawyers, planners and physicians are competing with do-it-yourself kits and an almost infinite amount of information online.Table of ContentsIntroduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation xi Getting Started xiii What’s in This Book xvii Chapter 1: Finding Your Way in a More Informal, Instant World 1 Create Opportunity by Becoming a Visible Enthusiastic Expert 5 Increase Your Visibility and Realize Your Potential 6 Enthusiasm Is the Hallmark of the Modern Hustler 11 Expertise Is Easier to Convey Than Ever Before 14 Chapter 2: Innovators Adapt, and You Should Too 17 Set Goals for Social Media 19 Begin Cultivating Offline Relationships Online 21 Embrace Transparency Because Everybody Knows Everything Anyway 24 Grass Roots Medicine 26 Chapter 3: Recognize the Resiliency Revolution and Join It to Grow Your Practice 33 Seize Opportunity Whenever Possible 35 Flexible Fees Make Cost Conversations More Cheerful 36 Alignment Is the Answer to Better Client Relationships 39 Technology Offers Better Communication All Around 43 Chapter 4: Students Have Everything to Gain from the White Collar Hustle 47 Busting Myths About Networking 50 Be Disciplined and Accountable 51 Share Your Successes and Your Failures 54 Be Prolific and Fast 55 Be a Resource, Focus on Others 56 Follow Up 58 Chapter 5: Know Your Clients and Patients Because They Expect You To 61 Accountants and Technology Are a Good Match 63 Leverage a Variety of Tools to Promote Your Practice 65 Answer the Question the Client Should Have Asked 66 Merge Talents Wherever Possible 70 Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away 73 Even Small Elements of Inefficiency Can Have a Large Impact on the Bottom Line 75 Define Your Value Proposition to Focus Your Future 78 Finding True Worth Is Wiser Than You Realize 80 Become a Chameleon to Kick Start Your Initiatives 81 Chapter 7: It’s a Small Street, So Befriend Your Neighbors 89 Know Yourself to Better Understand Others 91 From SWOT to Sales Is a Path to Prosperity 93 Change But Don’t Change Who You Are 95 Tie Profits to Success to Build Trust and Motivate 97 Trust and Respect Now Matter More Than Ever 99 Chapter 8: Networking Is Dead; Long Live Networking 101 Go Where Your Audience Goes 102 Use Tools that Your Audience Uses 103 Find a Geek to Help You Get LinkedIn 104 Integrate Your Efforts to Save Time and Sanity 105 Explore Facebook for Fun and Professional Potential 107 How to Decide Whether You Should Blog 107 Spend Time with Your Audience and the Members Will Spend Time with You 110 Chapter 9: Proactive Professionals Pay Attention to Progress 111 Sales and Marketing Have Evolved So You Should Too 116 Medical Records Are Right on the Money 119 Chapter 10: When You’re Allergic to Wool, Wear Cotton or Suffer for Your Entire Career 125 Passion, Time, and Luck—Plus Relationships 127 The “Yes” Business 129 Make Every Client a Secret Shopper 131 Global Roots in Virtual Spaces 132 Set Expectations 133 The Art of the Referral 135 Chapter 11: Meet Your Clients and Patients Directly 141 An Accelerant of Change 145 Displacement Anxiety 149 Chapter 12: Mailing Lists, the Media, and Making Mistakes 153 Become an Umbrella Salesman 154 Benefits, Business Development, and Beyond 158 Meeting the Media 159 Make Mini Muffins with the Media 160 Being the Media 164 You, Too, Can YouTube 165 Chapter 13: Forget Technology, Remember Others to Build True Relationships 169 Use Technology to Say Thanks and More 174 Pay Attention to the Pitfalls of Participation 176 Confidentiality Is Critical, So Know When to Keep Quiet 177 Be Careful Creating Professional Relationships Online 179 Advantages of the Cautious Approach 180 Chapter 14: The Foundation for Follow-Up Is Easy to Establish 183 Timing Your Tidings to Connect with Colleagues 185 Hosting Events Is for Everyone 188 Thoughtful Follow-Up Is Favorable 189 Writing and Its Spinoffs as Marketing Are Remarkably Effective 190 Conclusion: Cultivating Community 195 Resources 199 Acknowledgments 205 About the Author 207 Index 209

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Book SynopsisHow-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of smart products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered consumer tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New TecTable of ContentsPreface ix Acknowledgments xxi Part I The Convergence of Technology Production and Consumption Chapter 1 The New Monday Morning Quarterback 3 Case Study: UPS—That’s Technology “Amore” 15 Chapter 2 The “Industrialization” of Technology 25 Case Study: HP—The Quest for a “10 Out of 10” Supply Chain 32 Chapter 3 From Amazon to Zipcar: No Industry Untouched 39 Case Study: Roosevelt—Innovation Island 49 Chapter 4 Australia to Zanzibar: No Country for Old Products 57 Case Study: Estonia’s “Tiigrihüpe”—Tiger Leap 66 Chapter 5 Convergence, Crossover, and Beyond 71 Guest Columns: Crossover Executive Perspectives 84 Perspective 1: Tony Scott (CIO, Microsoft) 84 Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86 Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss Chapter 6 Elegant: In a World of Flashing 12s 93 Case Study: Virgin America—Redefining Elegance in Flying 103 Chapter 7 Exponential: Leveraging Ecosystems 111 Case Study: RIM’s Evolving Ecosystem 119 Chapter 8 Efficient: Amid Massive Technology Waste 123 Case Study: Facebook’s Hyperefficient Data Center 133 Chapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen 139 Case Study: The Boeing 787 and HCL Technologies 149 Chapter 10 Maverick: No Rules. Just Right. 155 Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses” 163 Chapter 11 Malleable: Business Model Innovation 173 Case Study: Valence Health 186 Chapter 12 Physical: Why Test Driving is Still Important Even in a Digital World 193 Case Study: Taubman Shopping Centers 205 Chapter 13 Paranoid: But Not Paralyzed 211 Case Study: Wireless Aerial Surveillance Platform 220 Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225 Guest Column: Legal Considerations in Technology Product Launches—Benjamin Kern 233 Chapter 15 Speedy: In a New Era of Perishability 241 Case Study: Corning—The Gorilla® Glass Rocket Ride 248 Chapter 16 Social: Amid Chatty Humans and Things 255 Case Study: Lexmark Genesis—A Printer for Our Social Times 265 Chapter 17 Sustainable: Mining the Green Gold 271 Case Study: Google’s Green Initiatives 282 Part III Outside Influences on the Technology Elite Chapter 18 Making Regulators More Tech-Elite 291 Case Study: 3M’s “Periodic Table” 299 Chapter 19 Society’s Changing View of Technology 305 Guest Column: Smart Products Consumers Can Trust—Professor Mary Cronin 313 Chapter 20 Market Analysts Morphing 317 Case Study: Amazon 2010 Shareholder Letter 323 Endgame: “Welcome to the NFL” 327 Notes 333 About the Author 367 Index 369

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Book SynopsisThis unique Handbook provides an in-depth overview of the themes and direction of science, technology, innovation, and public policy in an increasingly globalized world. Leading authorities discuss current debates, research issues, and prospects, and present a foundation for the development of global policy.Table of ContentsNotes on Contributors viii Editors’ Introduction: Science, Technology, and Innovation Go Global 1 Daniele Archibugi and Andrea Filippetti Part I Global Trends 13 1 The Convergence Paradox: The Global Evolution of National Innovation Systems 15 Fulvio Castellacci and Jose Miguel Natera 2 World Top University Rankings: From Distribution to Implications on National Knowledge Creation and Competitiveness 46 Thanh Quang Le and Kam Ki Tang 3 The International Race of Top Supercomputers and Its Implications 69 Kam Ki Tang and Thanh Quang Le 4 Soft Innovation and Changes in Product Aesthetics: An Omitted Dimension in Economic Analyses of Innovation Activities 88 Paul Stoneman 5 Is the World of Science Moving to the East? What Bibliometrics Says 109 Ping Zhou and Jiang li Part II The Globalization of Technology and Innovation 125 6 Innovation, Internationalization, and the Transnational Corporation 127 Grazia Ietto‐Gillies 7 International R&D Alliances by Firms: Origins and Development 144 Rajneesh Narula and Andrea Martínez‐Noya 8 The Globalization of Knowledge‐Intensive Services 171 Ian Miles and Marcela Miozzo 9 Capital and Technology Flows: Changing Technology Acquisition Strategies in Developing Countries 191 Suma Athreye and Sandeep Kapur 10 Clusters and Global Innovation: The Role of Connectedness and Connectivity 212 Mark Lorenzen and Ram Mudambi 11 New Product Development in Emerging Economies: Innovation in Reverse from China 228 Simone Corsi, Alberto Di Minin, and Andrea Piccaluga 12 Crowdfunding: Toward the Democratization of Innovation Financing 245 Alessandro Cordova, Johanna Dolci, and Gianfranco Gianfrate Part III Spaces and Flows of Knowledge 267 13 Harnessing the Geography of Innovation: Toward Evidence‐Based Economic Development Policy 269 Maryann P. Feldman and Jongmin Choi 14 Multinational Enterprises Innovation Networks and the Role of Cities 290 Simona Iammarino and Philip McCann 15 The Rise of the Global Creative Class 313 Richard Florida and Charlotta Mellander 16 Global Science Collaboration 343 Stefan Hennemann and Ingo Liefner 17 International Mobility of Scientists 364 Kieron Flanagan 18 The Role of Global Connectedness in the Development of Indigenous Science in Middle‐Income Countries 382 Helena Barnard, Robin Cowan, Marta Fernandez de Arroyabe Arranz, and Moritz Müller 19 Global Trends in Brain Drain and Likely Scenario in the Coming Years 407 Alessio Terzi Part IV Global Institutions and Intellectual Property Rights 419 20 The Globalization of Intellectual Property Rights 421 Andrea Filippetti and Daniele Archibugi 21 Patents, Monopoly Power, and the Pricing of Pharmaceuticals in Low‐Income Nations 443 F.M. Scherer 22 Global Governance and Intangible Cultural Heritage in the Information Society: At the Crossroads of IPRs and Innovation 458 Paolo Davide Farah and Riccardo Tremolada Part V The Global Governance of Science and Technology 477 23 Knowledge as Global Public Good 479 Daniele Archibugi and Andrea Filippetti 24 From Governmental Open Data Toward Governmental Open Innovation (GOI): A Global Perspective 504 Sabine Brunswicker and Jeremiah Johnson 25 Serendipity and Chance in Scientific Discovery: Policy Implications for Global Society 525 Donald Gillies 26 Global Climate Change and the Direction of Technological Change 540 Andrew Tylecote 27 Global Risks: Cause and Consequence of the New Interactions Between Science, Technology, and Society 558 Jean‐Yves Heurtebise 28 Globalization, Regionalization, and Technological Change 575 Frederick Guy Index 597

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Book SynopsisIf Owen Chase can''t find a way to turn his company around in the next nine days, he''ll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen''s struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can''t seem to generate the traction they were expecting. Entrepreneurs who achieve success in theTable of ContentsForeword ix by Steve Blank A Letter from Thom Ruhe, VP of Entrepreneurship at the Kauffman Foundation xi Introduction xiii Chapter 1: First Appearances Can Be Deceiving 1 Chapter 2: You’re Not Fooling Anyone 7 Chapter 3: You Can’t Sell Anything by Doing All of the Talking 13 Chapter 4: It’s How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing 19 Chapter 5: The Real Pros Don’t Play Every Hand 25 Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business 29 Chapter 7: You Won’t Find a Mentor if You Don’t Ask 35 Chapter 8: Put Your Customers and Their Needs before Your Vision for a Solution 39 Chapter 9: Don’t Gamble—Use Small Bets to Find Opportunities 47 Chapter 10: Even Experts Need to Prepare for New Terrain 51 Chapter 11: People Don’t Buy Visionary Products; They Buy Solutions to Their Problems 55 Chapter 12: Only Customers Can Tell You if You’ve Found a Problem Worth Solving 63 Chapter 13: Hoping and Praying for Luck Is Not a Strategy 75 Chapter 14: It’s Never Too Late to Test Your Assumptions 81 Chapter 15: The Secret to Customer Interviews Is Nonleading, Open-Ended Questions 87 Chapter 16: The Only Way to Get Good at Customer Interviews Is to Practice 95 Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right 99 Chapter 18: Don’t Pivot to a New Idea without Testing Your New Assumptions 109 Chapter 19: Save Your Chips for When You’ll Need the Least Amount of Luck to Win 117 Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day 123 Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea 133 Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the Equation 143 Chapter 23: Every Successful Entrepreneur Has More Failures than Successes 149 Chapter 24: The Harder You Work, the Luckier You’ll Get 153 Chapter 25: Opportunities to Find Prospective Customers Are Everywhere— You Just Have to Look 157 Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews 161 Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses 169 Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving 173 Chapter 29: People Can’t Help Themselves from Sharing When You Bring Up a Migraine Problem 181 Chapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News 187 Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product 191 Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go 195 Chapter 33: Luck Is Not a Good Strategy for Poker or Business—It’s the Outcome of a Good Strategy 201 Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action 209 Chapter 35: Prepare for Bad Luck by Building Up Reserves 219 Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea 225 Chapter 37: Understand Your Tendencies On Tilt So That You Can Compensate for Them 229 Chapter 38: There Is No Mistaking It When You Uncover Migraine Problems Worth Solving 235 Chapter 39: Get Comfortable with Being Wrong 241 Chapter 40: Don’t Go All-In without Confirming Your Assumptions through Smaller Bets 249 Chapter 41: Second Chances Are Rare—Make Sure You Get It Right the First Time Around 253 Chapter 42: Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment 255 Chapter 43: Don’t Commit All-In until You Prove That Customers Want Your Product and There’s a Business Model to Support It 265 Chapter 44: The Strength of Your Initial Idea, or Starting Hand, Is Always Relative 269 Sam’s Journal 271 Acknowledgments 279 About the Author 283

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Book SynopsisThe essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy.Trade Review"Instead of being threatened by this new world, I found their practical and helpful advice quite optimistic." (Financial Advisor, March 2017)Table of ContentsPreface ix Chapter 1 When Machines Do Everything 1 Like It or Not, This Is Happening 3 Digital That Matters 4 Playing the New Game 6 But Will I Be Automated Away? 8 Getting AHEAD in the Age of the New Machine 9 Chapter 2 From Stall to Boom: We’ve Been Here Before 13 When Machines Do Everything, What Happens to Us? 14 But Haven’t Our Computers Made Us More Productive? 15 Carlota’s Way 16 Riding the Waves 17 Three Big Reasons Why a Boom Is About to Occur 21 From Stall to Boom, a Time of Optimism 31 Chapter 3 There Will Be Blood 33 Predictions of Massive Job Losses via AI 33 Manual vs. Knowledge Labor: As Goes the Factory, So Goes the Office? 36 Don’t Confuse Jobs with Tasks 38 Don’t Overlook the Job-Growth Story 40 The Pace of This Transition 42 Getting AHEAD in a Time of Churn 43 Chapter 4 The New Machine: Systems of Intelligence 45 Defining the New Machine 46 Meet the Machine: Anatomy of a System of Intelligence 50 Systems of Intelligence in Action 56 What Does “Good” Look Like? Attributes of a Successful System of Intelligence 59 From Vapor to Value 63 Chapter 5 Your New Raw Materials: Data Is Better than Oil 65 Turning Data from a Liability into an Asset 66 Managing the Data Supply Chain 68 Business Analytics: Turning Data into Meaning 70 If It Costs More than $5, and You Can’t Eat It, Instrument It! 71 The Home-Field Advantage of Big Companies 73 Data Is Job One 76 Chapter 6 Digital Business Models: Your Five Ways to Beat Silicon Valley 77 Hybrid Is the New Black 81 Avoiding the Four Traps 82 Five Ways to Mine Gold from the New Machines 90 The Management Opportunity of a Generation 92 Chapter 7 Automate: The Robots Aren’t Coming; They’re Here 95 Automation Is Not Optional 96 Software Should Be Eating Your Core Operations 102 What to Do on Monday? Flick Your Automation-On Switch 107 Automation Is a Means, Not an End 113 Chapter 8 Halo: Instrument Everything, Change the Game 115 Every “Thing” Is Now a Code Generator 116 Become a “Know-It-All” 120 What to Do on Monday? Capitalize on Code 124 Digits over Widgets: The Next Age of Business and Technology 132 Chapter 9 Enhance: Amplify Human Performance with the New Machine 133 Stone Age, Bronze Age, Iron Age Digital Age 135 Enhanced Jobs Will Be Protected Jobs 136 Smart Robots Make Smarter Hands 141 What to Do on Monday? Partner with Systems of Intelligence 145 You + New Tools = Enhancement 151 Chapter 10 Abundance: Finding Your 10X Opportunities with the New Machine 153 What to Do on Monday? Find Abundance in Your Organization 157 Increasing Prosperity by Lowering Prices 165 Chapter 11 Discovery: Manage Innovation for the Digital Economy 167 R&D Without AI Is No R&D at All 171 Discovery Is Hard, but Not as Hard as Being Irrelevant 176 What to Do on Monday? Don’t Short Human Imagination 176 Create Your Own Budding Effect 185 Chapter 12 Competing on Code: A Call to Action from the Future 187 AI for Pragmatists 188 The Digital Build-Out Is Here 189 Align the Three M’s 190 Move AHEAD 191 Courage and Faith in the Future 192 Acknowledgments 195 Photo Credits 197 Disclaimers 199 Notes 205 Index 223

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Book SynopsisFace the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of business. The future is no longer some far-off destination; it is here, right now, and already changing the way we work. Historically, the sea-changes have advanced humanity and inspired us to reach even further; from the Dark Ages to the Age of Enlightenment, from agrarian to industrial societiesand today is no different. But only those who are ready for the changes will come out thriving. This book highlights the changes already taking place around us: the transition from skills to knowledge, the neuroscience approach to leadership and motivation, galloping technical advances, and more. Whether you''re a CEO, a leader or manager, or just trying to survive the chaos, this invaluable guide is your wake-up callthe future is now. The new forces emerging must be understood now if your organization is to succeed. This boTable of ContentsForeword Marshall Goldsmith xv Chapter 1 Surviving and Thriving in Turbulence 1 Today, Not Tomorrow 2 Waves of Change 2 Digitization and Change 4 Changing Demographics 5 Globalization Is Now 6 Shock and Awe 7 Six Factors of Change 8 Looking Ahead 17 The Future Happened Yesterday 18 Chapter 2 Leadership: Leading the Future 21 An Old Brand of Leadership 22 Self-Focused Leadership 23 Greed 24 The Consequences 26 Twenty-First-Century Leadership 27 The Privilege of Leadership 28 Personal Values Create Company Values 28 Defining Values 31 Leaders with Heart 32 A Decision to Lead 37 Future-Proof Your Company 39 Future-Proof Your Career 40 Chapter 3 Culture: The Key for Innovation and Speed 41 What’s the Difference? 41 Culture and the Customer 43 The Evolution of Culture 45 Understanding Culture 46 Fast-Forward Culture 47 The Values and Culture Connection 48 Bringing Culture to Light 49 How Do You Create a Culture That Hums? 55 Hard Choices 56 Leading a Future-Proof Culture 57 Future-Proof Your Company 59 Future-Proof Your Career 60 Chapter 4 Purpose: Navigating Turbulent Waters 61 Mission and Vision 62 What Are We Building? 64 Purpose 67 Purpose Is Inspiring 68 The Power of Purpose 69 Purpose and People 71 Banking on Purpose 72 Future-Proof Your Company 75 Future-Proof Your Career 76 Chapter 5 Relationships: Our Connected Future 77 A Tale of Two Parts: Morag’s Story 79 Relationship with Work 81 Work in the Future-Past 83 Career Lattice 85 Relationship with Employer 88 Relationship with Colleagues 90 Relationship with Cultures 92 Relationship with the Community 93 Relationship with Our Network 94 Balancing Is No Act 96 Future-Proof Your Company 98 Future-Proof Your Career 99 Chapter 6 Diversity and Inclusion: Future Inclusion 101 Sea Change 102 The Facts about Women 103 Stereotyping Is Personal 105 When Bias Seems Pragmatic 107 Brain Science, Bias, and Diversity 109 Stereotyping and Personal Beliefs 111 Vicious Cycles 112 Bias in the Mirror 112 Rewiring Inclusion 114 Taking Action 115 Future-Proof Your Company 116 Future-Proof Your Career 117 Chapter 7 Technology: Resistance Is Futile 119 Technology the Disrupter and Enabler 121 Data Is Big 122 Genuine Intelligence 125 Uploading into Society 127 What’s Your Response Time? 129 Future Workforce 131 Changing Identities 132 Everything Is Connected and Transparent 135 Personal Impact 136 Your Reality 137 Catching the Wave 139 Future-Proof Your Company 141 Future-Proof Your Career 142 Chapter 8 Learning: Curious Learners 143 The Hare and the Tortoise 144 Welcome to the Nano-Degree 146 Curiosity in the Driver’s Seat 147 Introducing the “T” Learner 150 Soft Skills Finally Take Center Stage 152 Collecting Credentials Instead of Certificates 153 Are You Learning Agile? 155 Modernizing Talent Management 155 The Old Days of Too Young 156 We Can’t Afford a Training Budget 157 Learning Is a Contact Sport 158 Build a Learning Culture 158 A Global Learning Mind-Set 161 Content Curation and Knowledge Management 162 Throw Out the HR Rule Book 163 Performance Management Becomes the Performance Moment 165 Rewrite the Training Policies 166 We All Want to Learn 167 Future-Proof Your Company 168 Future-Proof Your Career 169 Chapter 9 Workspace: The Future-Proof Workspace 171 Time to Take Back the Key to the Executive Washroom 172 Down with the Cubicle Farm 172 It Takes More than a Ping-Pong Table 174 From Water Coolers to Watering Holes 175 Anytime, Anywhere 176 From Corporate Campus to Community Campus 178 Designing for Wellness 179 Social and Environmental Responsibility 180 What Can You Transform Today? 180 Future-Proof Your Company 182 Future-Proof Your Career 183 Chapter 10 Future-Proof Workplace: Waves of Change 185 The Human Wave 187 Leading the Future 188 Culture Determines Innovation and Speed 190 Navigating with Purpose 191 Our Relational Future 192 Future Inclusion 192 Resistance Is Futile—Technology 193 Curious Learners 194 The Future-Proof Workspace 194 Work Matters 195 Tidal Waves 196 Overwhelmed? 198 The Future 198 Follow Our Three Es 199 Notes 201 Acknowledgments 205 Welcome to the Future of Work 207 About the Authors 209 Also by the Authors 211 Index 217

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Book SynopsisCMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST''Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.''ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company ''It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.''ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas ''With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.''STUART CRAINER, founder, Thinkers50 ''Peter Fisk's excellent new book, Business Recoded, wiTable of ContentsIntroduction: Recode xvii Business needs a new code for success xvii Why do we need to recode? xviii The future isn’t like it used to be xx The new DNA of business xxii The new DNA of business xxiv The new DNA of leadership xxvii Have the courage to lead the future xxx Inspirations to change your world xxxi Inspiration 1 Eliud Kipchoge xxxi Inspiration 2 DeepMind xxxvi Inspiration 3 Tan Le xl Inspiration 4 Satya Nadella xliii Inspiration 5 Mary Barra xlvii Inspiration 6 Jack Ma l Inspiration 7 JK Rowling liv SHIFT 1 AURORA: Recode your future 1 How will you reinvent your business for a better future? 1 Code 1 What’s your future potential? 3 Look forwards not back 5 What’s your future potential? 9 Leaders need to be farsighted 14 Code 2 Have a future mindset 19 Open your mind to newness 20 Grow yourself, and your business 24 Create the future in your own vision 26 Code 3 Imagine a better business 28 The deep flaws of capitalism 28 Business as a platform for change 31 The $12 trillion opportunity of the SDGs 35 Code 4 Find your inspiring purpose 38 Finding your purpose 39 Purpose-driven companies do better 41 Turning inspiring purpose into practical action 44 Code 5 Create your future story 47 What’s your future story? 48 Pixar and the hero’s journey 51 The future story of your business 52 Code 6 Deliver more positive impact 54 Profitability and value creation 55 From shareholders to stakeholders 57 Smarter choices, positive impact 60 Code 7 Be the radical optimist 62 Believe in better 63 Be curious and optimistic 66 Be the change 68 Summary: How will you recode your future? 70 SHIFT 2 KOMOREBI: Recode your growth 73 Where are the best opportunities to grow further and faster? 73 Code 8 Ride with the megatrends 75 Code 9 Find new sources of growth 86 Finding the future first 88 Seeing things differently 91 The 12 sources of growth 93 Code 10 Embrace the Asian century 96 Incredible Asia 98 The new Silk Roads 100 Learning from growth markets 102 Code 11 Embrace technology and humanity 107 The 4th Industrial Revolution 108 AI is rocket fuel for growth 113 Humanising technology 117 Code 12 Start from the future back 120 Jump to the future 121 Explore future scenarios 122 Map the growth horizons 125 Code 13 Accelerate through networks 128 The exponential value of networks 129 Linear business vs. network business 131 15 types of network effects 133 Code 14 Build a growth portfolio 136 Infinite and invincible 138 Exploit the present and explore the future 139 Leading for relentless growth 141 Summary: How will you recode your growth? 142 SHIFT 3 TRANSCENDENT: Recode your market 145 How will you reshape your market to your advantage? 145 Code 15 Explore the market matrix 147 Blurred boundaries 147 Multi-dimensional markets 150 What business are you really in? 153 Code 16 Disrupt the disruptors 155 Every market is disrupted 155 How corporates can disrupt the disruptors 158 Change the game to your advantage 159 Code 17 Capture the customer agenda 162 The new customer agenda 163 The new customer value equation 165 Code 18 Create new market spaces 168 Creating new markets 169 Power to the people 171 Every business is a “consumer” business 173 Code 19 Build trust with authenticity 176 Trust is a defining issue 177 Being real, authentic and transparent 179 People trust people 181 Code 20 Develop brands with purpose 183 Brands are about people not products 184 Build a manifesto brand 186 Deliver better value propositions 189 Code 21 Enable people to achieve more 191 Enabling more 192 Building a brand community 194 Communities built on passions 196 Summary: How will you recode your market? 197 SHIFT 4 INGENUITY: Recode your innovation 201 What does it take to drive more radical innovation? 201 Code 22 Be ingenious 203 Imagination, creativity and innovation 204 Imagining better 207 Amore inspired approach to innovation 210 Code 23 Search for better ideas 213 Where do good ideas come from? 214 Troublemakers and rulebreakers 217 Start by asking better questions 218 Code 24 Embrace a designer mindset 221 Design as creative problem-solving 222 Human-centred thinking 223 Design is function and form 226 Code 25 Create unusual connections 228 Creative fusions 229 Inspired by nature 231 Inspired by parallel markets 233 Code 26 Develop new business models 235 Innovating the whole business 237 Defining the business model 238 Innovating the business model 240 Code 27 Experiment with speed and agility 243 Fast experiments 244 Scale and multiply 246 “It’s always Day 1” 250 Code 28 Dream crazy 252 The moonshot factory 252 10x better, not just 10% 254 Creating the future at X 255 Summary: How will you recode your innovation? 257 SHIFT 5 UBUNTU: Recode your organisation 261 How can the best teams achieve more together? 261 Code 29 Do human, inspiring work 263 Rise of the superhumans 264 The future of work 267 More human, more creative, more female 270 Code 30 Work as a living organisation 272 The quantum mechanics of business 273 Organisations as living organisms 276 The end of hierarchy 279 Code 31 Collaborate in fast projects 281 Teams beat individuals 283 From functions to projects 284 Fast and collaborative projects 285 Code 32 Align individuals and organisations 287 Individuals and Organisations 288 Inclusion drives cognitive diversity 290 Code 33 Create energy and rhythm 291 Learning as your advantage 293 Energising people 296 The rhythm of progress 298 Code 34 Be an extreme team 300 Create your “Kapa o Pango” 300 The team always wins 302 Fearless and fearsome 304 Code 35 Build a butterfly business 306 Ecosystems beat egosystems 307 Platforms transform markets 310 The “butterfly” business 313 Summary: How will you recode your organisation? 315 SHIFT 6 SYZYGY: Recode your transformation 319 What does it take to transform your business effectively? 319 Code 36 Transform your business 321 Business transformation 323 Pivot to a new space 325 Evolve to revolve 327 Code 37 Exploit the core, explore the edge 329 Transform for today and tomorrow 330 Dual Transformation 331 Shifting the core 333 Code 38 Start outside in, and inside out 334 Outside in 336 Inside Out 337 Transforming with purpose 339 Code 39 Engage people in change 340 Boiling frogs and burning platforms 341 Change as an emotional rollercoaster 343 Leading the change 346 Code 40 Build rocket ships to the future 347 Innovation Labs 349 Incubators and accelerators 350 Build your own rocket ship 351 Code 41 Create a circular ecosystem 353 Doughnut economics 354 Circular design 356 Net positive impact 359 Code 42 Have the strategic agility to never stop 361 The never-ending journey 362 Strategic agility 366 Emotional agility 368 Summary: How will you recode your transformation? 369 SHIFT 7 AWESTRUCK: Recode your leadership 373 Do you have the courage to create a better future? 373 Code 43 Step up to lead the future 375 What is leadership? 376 Leaders shape the future 377 Leaders with purpose 381 Code 44 Have the courage to do more 382 Dare to be more 383 Vulnerability and confidence 386 Code 45 Develop your own leadership style 390 How great leaders grow 392 What’s your best leadership style? 396 Evaluating leaders 399 Code 46 Achieve your peak performance 404 Finding your future flow 404 Playing to your strengths 407 The leader’s plastic brain 409 Code 47 Build endurance and resilience 411 The endurance of leaders 412 The resilience of leaders 415 The gratitude of leaders 418 Code 48 Create a better legacy 420 What will you give to the future? 421 How will you create a better world? 424 Letter to the future 429 Code 49 Be extraordinary 431 The people we admire most 433 How will you find your “extra” ordinary? 435 A good time to be extraordinary 437 Summary: How will you recode your leadership? 439 Doing more 443 Online resources 445 Acknowledgements 447 About the author 451 Index 453

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Book SynopsisTrond Arne Undheim is a futurist, venture partner at Antler and Hitachi Ventures, ecosystem evangelist at Tulip, non-resident Fellow at the Atlantic Council, co-founder of Yegii, and former Director of MIT Startup Exchange, based in Wellesley, Massachusetts. He holds a PhD on the future of work and artificial intelligence and cognition. He is the former Program Director of MIT Startup Exchange, Director of Standards Strategy & Policy at Oracle and National Expert for e-Government at the European Commission.Trade Review"Undheim weaves together at grand scale themes of tech-fueled disruption and innovation ecosystems, providing a roadmap for navigating the technologies of tomorrow." * Gary A. Bolles, Chair for the Future of Work, Singularity University *"Trond brings a wealth of experience across business and academia, start-up and enterprise to the challenge of scanning the horizon. Most importantly, he listens, drawing on the perspectives of a huge range of thinkers and digesting them on our behalf. This book will undoubtedly be an invaluable guide to those leading small business or large enterprises, seeking to understand how tech trends will make or break their future." * Tom Cheesewright, author of Future-proof Your Business and UK Futurist *"Future Tech is an insightful guide to our emerging future. What will the impact of new disruptive technologies be both on the individual and society, and how should we respond? Trond not only tests our assumptions, but suggests the actions we can take and tools we can use to benefit from, and adjust to, the coming reality." * Lord Clement-Jones, CBE, Member of the House of Lords, Co-Chair All Party Parliamentary Group on Artificial Intelligence & former Chair of the House of Lords Artificial Intelligence Select Committee *"Technology is disrupting multiple facets of business and society. A key challenge for us is how we shape the impact of technology for the good of all. Trond Arne Undheim's vision for how technology should be applied is inspiring because it puts humans back in the driver's seat for shaping the future. I strongly recommend this book to all those who are interested in better understanding the forces of change impacting our work and lives." * Soumitra Dutta, Professor of Management, Former Founding Dean SC Johnson College of Business, Cornell University and Founding Editor, Global Innovation Index *"A thought leader's guide to the forces behind emerging tech innovations and their implications for business and society." * William H. Dutton, Emeritus Professor, University of Southern California & Oxford Martin Fellow, University of Oxford *Table of Contents Chapter - 00: Introduction - What Drives Change; Chapter - 01: The Four Forces of Disruption - Technology, policy, business models and social dynamics; Chapter - 02: Science and Technology Enable Innovation; Chapter - 03: Policy and Regulation Moderate Market Conditions; Chapter - 04: Business Models Upend Markets; Chapter - 05: Social Dynamics Drive Adoption; Chapter - 06: The Five Technologies that Matter and Why; Chapter - 07: How to Respond - Become an expert in one domain and well-versed in dozens; Chapter - 08: How to Respond - Personalize your insight ecosystem; Chapter - 09: How to Respond - Merge with technology to achieve a cognitive leap; Chapter - 10: Conclusion - Turn change into opportunity

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Book SynopsisGareth Jude is Co-Founder and Asia Pacific Leader of ThinkUncommon based in Sydney, Australia. He was formerly group wide merchandise/marketing and store planning manager for the DSE division of Woolworth's where he led the launch of Australia's first full range, fully trading website by a traditional retailer. He has had several senior leadership or CEO roles in retail and is a highly respected influencer in Australian retail. He is passionate about educating the next generation of retailers and has done so at Sydney, Macquarie, University of Technology Sydney and Shanghai Jiao Tong Universities.Andrew Smith is Co-Founder and Manging Partner for the Americas of ThinkUncommon, based in New York, New York. He has formerly held roles including the Head of Customer Experience Strategy and the Head of Retail Operations for Telstra in Australia as part of a retail career focused on experience and technology innovation. He brings a decade of successful execution of innovation aTrade Review"Essential reading for anyone who is frustrated by innovation not moving as fast or delivering as much success as needed. A helpful guide to find what is slowing things down and how to fix them." * Guy Russo, Company Chairman. Former CEO of Kmart, Target and McDonald’s Australia and President, McDonalds Greater China *"Many industries have been disrupted in recent years and none more so than retail. In this ground-breaking book, the authors present a practical roadmap to guide retailers as they seek to make the transition from the business models of the past. This is a plan of action that every retailer could benefit from following." * Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield University, UK *"As someone who has led retail teams at all levels for nearly three decades, I am often sceptical of books that proclaim to have all of the answers about how to run a great brick and mortar business, until today. Andrew Smith and Gareth Jude have put all of their expertise and bold but necessary ideas into this exceptionally well written and actionable guide to success that will lead us forward into the future of great retail." * Ron Thurston, Vice President of Stores, INTERMIX *"Gareth and Andrew guide us on a journey through the art and science of retail reinvention - delivering both insight and application in a thoroughly readable way. If you are a transformation leader - read it." * Richard Umbers, former CEO, Myer *"This expertly written framework for retail reinvention could not have been timelier. In an industry experiencing change and disruption at an ever increasing pace, Gareth and Andrew's actionable guide to immediately effectual innovation is a must read for retailers looking to stay on the cutting edge." * Deborah Weinswig, CEO, Coresight Research *"This is a book for all retailers, most especially, for these times. This is a step by step operating guide to introducing innovation as a process that can be enabled by all your company's leaders." * Peter Knock, Retail Company Director *"Gareth Jude and Andrew Smith are an extraordinary combination of retail practitioners and have crafted a must read for retailers in this fast-shifting retail landscape." * Paul Greenberg, Deputy Chair, Federation of International Retail Associations *"If your business needs to change but so far has been unable to do so or if you serve a retail business that is having difficulty with the process of innovation, I commend this book to you." * Paul Zahra, CEO, Australian Retailers Association *"Retail will change more in the next 10 years than it has in the last 1000. Retail Innovation Reframed will enable retailers to not only navigate that change but thrive in uncertain times. The author's extensive knowledge of retail, technology and innovation are brought together in a simple to follow model with comprehensive case studies and examples. An absolute must read for retailers of all sizes." * Kelly Slessor, Founder & CEO, Shop You *"A roadmap to retail innovation success. Read the book, build on your retail business and be prepared for disruption. Of course, you don't have to... survival is not mandatory." * Mark Finocchiaro, Managing Partner and Director, MyChemist *Table of Contents Section - 00: Introduction; Section - ONE: Why the retail industry needs to reframe; Section - 01: Why retail needs to be reframed; Section - 02: Why innovation is hard for retailers; Section - 03: Retail innovation as a process; Section - TWO: Your Innovation quest; Section - 04: Stage 1 – Resetting the foundations and building an innovation Launchpad; Section - 05: Stage 2 – Filter the right ideas using the golden rule; Section - 06: Stage 3 – Get innovation-ready; Section - 07: Stage 4 – Analyse and design the solution; Section - 08: Stage 5 – Make the design and scale it; Section - 09: Stage 6 – Embedding and making it the new normal; Section - THREE: The different paths of innovation; Section - 10: Urgent innovation; Section - 11: Innovation in small retail businesses; Section - 12: Weaving innovation into the operating fabric of your business; Section - 13: Conclusion; Section - 14: Index

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Book SynopsisTim Knight is a partner in KPMG's UK customer consulting practice, focused on helping clients create customer-centric cultures, digitally transform and grow their businesses. Since 2010 he has been researching global best practice in customer excellence.David Conway is a former board director of The Co-operative Bank, Liverpool Victoria and N&P Building Society. During his time at KPMG, he co-founded The Customer Experience Excellence Centre, researching best practice around the world.Trade Review"There may be no silver bullets to unlocking world class customer experience, but this book is certainly full of golden nuggets to guide you on the journey. The collective wisdom of Tim and David coupled to millions of data points gives you the confidence to believe the practical 90 day plan will actually work." * Margaret Jobling, Chief Marketing Officer, NatWest Group *"I loved this book - it is incredibly impressive, incredibly insightful, rich with stories and practical advice." * Catherine Brien, Chief Data Officer, Guardian News and Media *"Customer Experience Excellence is a practical toolkit for CMOs, CEOs and transformational leaders who want to turn the bold promise of CX into grown-up business results. It's essential reading for anyone who wants to connect their focus on the customer to every part of their business, with clear examples from the world's best brands." * Leslie Stretch, CEO, Medallia *"Customer Experience Excellence brings to life the authors' unrivalled sense of customer centricity and a practical guide on how to achieve it leveraging the Six Pillars. This is a must-read for all leaders in companies working to deliver excellence in customer experience." * Mine Dogan, Customer Director, Philip Morris *Table of Contents Chapter - 01: Introduction; Section - ONE: The changing world of customer and employee; Chapter - 02: The new customer; Chapter - 03: The new employee; Chapter - 04: The new enterprise; Section - TWO: The six pillars of experience - A framework for excellence; Chapter - 05: The six pillars of experience - An introduction; Chapter - 06: Preparing the six pillars; Chapter - 07: Applying the six pillars; Section - THREE: The 90 day plan; Chapter - 08: Achieving a quantum leap - The 90-day growth plan; Chapter - 09: The first 30 days; Chapter - 10: The second 30 days; Chapter - 11: The final 30 days

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Book SynopsisSonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PWC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.Trade Review"Frank, solidly researched and packed with fascinating insights about the reality of building a career around your personal brand - this is the sort of book I wish had been around when I started my career. Sonya Barlow is an exciting voice shaking up the world of entrepreneurship and telling it like it is." * Andrea Thompson, Editor-in-Chief, Marie Claire *"An informative guide for anyone looking to become an entrepreneur. Setting off on your entrepreneurial journey can be daunting, but Sonya Barlow breaks everything down clearly to help you on your way to success." * Anna Jones and Debbie Wosskow OBE, Co-Founders, AllBright *"The book every entrepreneur needs. Reading through this toolkit, it had everything included that would make you feel inspired, prepared and ready to tackle the business world. Unprepared to Entrepreneur truly is a must-read with so many real stories from real people. Sonya Barlow has really hit the nail on the head here." * Anna Flockett, CEO, Startups Magazine *"Unprepared to Entrepreneur is a book for any entrepreneur that has a side hustle or passion project and wants to take it to the next level. Not only does it give advice and simple exercises to build their business, but it also provides a truthful glimpse into what being an entrepreneur is." * Charlotte Williams, Founder, SevenSix Agency *"An honest and real approach to entrepreneurship. I am an entrepreneur myself and have loved reading her journey and can resonate with her experiences. As a South Asian woman I was glad to read the story about a great South Asian entrepreneur that hasn't let setbacks make her quit. A fantastic read for anyone looking to join the entrepreneurial journey." * Ebba Qureshi, Founder and CEO, FemGames *"This is a very personal journey and Sonya Barlow's route to success is full of useful advice. Her voice is clear and her understanding of the modern business environment is insightful. She may not have learnt how to complete a tax return at her business school but she has learnt to research, to write and to reflect. This is a fascinating book and invaluable to anyone thinking of starting their own business today." * Ian Daniel, Business and Management Lecturer, Bayes Business School *"Unprepared to Entrepreneur is the real deal, filled with hard-earned lessons, practical advice and relatable stories from Sonya Barlow's professional journey. It's inspirational, but also brings entrepreneurship down to earth: this book reminds us that it isn't reserved for a rare few, but a path any of us can follow." * Katie Carroll, Head of News, North America and UK, LinkedIn *"What an inspirational and useful toolkit. I work with small business owners daily who would really benefit from reading this book. I will be recommending it to all my contacts!" * Lauren Malone, Head of Female Entrepreneurship, Enterprise Nation *"Sonya Barlow provides us with a great combination of her own experience and practical guidance for aspiring entrepreneurs who would like to follow her lead. She has a wonderful insight into the sorts of hurdles that entrepreneurs encounter and the best ways to surmount them." * Martin Rich, Senior Lecturer, Bayes Business School *"As a slightly unmanageable, self-made entrepreneur - with fingers in many pies - I found this book very reassuring, with its relatable anecdotes and optimistic approach. Sonya Barlow's accessibility, inclusivity and refreshing innovation makes me certain that any starting entrepreneur should own a copy." * Mika Simmons, Actress, Filmmaker and Host of The Happy Vagina Podcast *Table of Contents Chapter - 01: Are you prepared to be an entrepreneur?; Chapter - 02: Entrepreneurship - Nature or nurture?; Chapter - 03: Does your customer understand who you are?; Chapter - 04: Social media for your business; Chapter - 05: Converting your network into your net worth; Chapter - 06: Does teamwork make the dream work?; Chapter - 07: The three Ps of leadership - People, power and purpose; Chapter - 08: Mind over matter; Chapter - 09: Shifting your money mindset; Chapter - 10: How to influence people and win clients; Chapter - 11: Eleven methods to the madness of starting your own business

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Book SynopsisGary A. Bolles is based in San Francisco, California and is the Chair for the Future of Work with Singularity University and a partner in strategy consulting firm Charette, LLC. A globally recognized expert on the future of work, he consults with C-suite leaders of global companies, labor and education leaders from Brazil to Canada, and global non-profits. He is the co-founder of eParachute.com, inspired by his father's bestselling book What Color Is Your Parachute?, and visiting lecturer to a variety of school systems, including Isha Vidhya in India, and a regular guest lecturer for Gartner.Trade Review"I can't think of a better time to start rethinking work, or a better book to help you do it. Gary A. Bolles has produced a provocative and practical guide for reimagining how you design jobs, build teams, solve problems and shape cultures." * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *"Let me make this abundantly clear: The Next Rules of Work is your roadmap to build an exponential future of work for your organization - today." * Peter H. Diamandis, MD, Founder, XPRIZE, Singularity, New York Times bestselling author of Abundance & BOLD *"As I've predicted for years, exponential technologies will profoundly transform our lives and our organizations. In The Next Rules of Work, Gary A. Bolles has shown how those same technologies can actually help to create a more human-centric future of work." * Ray Kurzweil, inventor, futurist and author of The Singularity Is Near *"If you're confused about what the future of work holds, The Next Rules of Work is the perfect companion to take on your journey, filled with practical advice and inspiring examples that will guide you through these tumultuous times." * Charlene Li, New York Times bestselling author of The Disruption Mindset, Founder & Senior Fellow at Altimeter, a Prophet company *"The future of work is in our hands but, as with any design project, we have to understand the needs and constraints. The Next Rules of Work brilliantly describes the canvas on which we can create meaningful work and impactful organizations, fit for the 21st century." * Tim Brown, Chair of IDEO and author of Change By Design *"Rules change. Work changes. We adapt; or do we? Can we? This all came together for me about page 229. Read it." * Vint Cerf, Internet Pioneer *"The Next Rules of Work shows how moonshot thinking can help leaders create an inclusive future of work, starting right now." * Esther Wojcicki, author, Moonshots in Education & How to Raise Successful People *"The global society is facing unprecedented shifts in the way of work amplified by the Covid-19 pandemic and an increased need for automation and digitalization. But as Bolles points out, the most pressing question is not a potential lack of work in the future, but the need for individuals to acquire new skills and capabilities to constantly adapt in an ever-changing environment. But we can overcome any obstacles if employers, governments and individuals work together to make the future work for everyone." * Alain Dehaze, CEO, Adecco Group *"The Next Rules of Work offers a fresh and insightful view on how the world of work will look like in a post-pandemic world. Gary does a fantastic job articulating these insights to help catalyze positive change in our organizations." * Adilson Borges, Ph.D., Chief Learning Officer, Carrefour *"The Next Rules of Work is a must-read for anyone seeking to understand how the world is not just rapidly changing but being dramatically reshaped. Gary provides a playbook for leadership that prioritizes organizational purpose and deep human values as the means for what inspires people to do their best work and institutions to operate with the needs of society at the center which, in and of itself, ensures institutions are built for the long term and serve the needs of all stakeholders." * Dov Seidman, Founder and Chairman of LRN and The HOW Institute for Society, and author of HOW *"The Next Rules of Work is a roadmap to an inclusive future of work, and Bolles is the clear-eyed guide that we all need on that journey." * Ravin Jesuthasan, Recognized futurist and author of Reinventing Jobs and Lead the Work *"The future of work has many challenges, but this inspiring and insightful book offers actionable steps all organizations can and must take to harness the opportunities ahead for everyone. If we follow the path laid out here, we will make a big shift from challenge to opportunity and create much more human-centric work." * John Hagel, Futurist, strategist and trusted advisor *"The Next Rules of Work shines a bright light for those who have been feeling their way to a most fulfilling future of work. Gary A. Bolles writes with clarity and empathy for readers seeking to build more inclusive, productive and dynamic workplaces." * Chris Shipley, author of The Adaptation Advantage *"Imagine you could wave a magic wand and get a clear picture of just what you need - the mindset, skillset and toolset to ensure success in today's rapidly changing world. Whether you're in business, or in the business of helping the next generation of children, students or employees thrive in the 21st-century, The Next Rules of Work is that magic wand!" * Laura A Jana, MD, Pediatrician, Social Entrepreneur, author of The Toddler Brain: Nurture the Skills Today that Will Shape Your Child’s Tomorrow *"The Next Rules of Work guides leaders towards a future not of automation and substitution, but autonomy and inclusion, providing clear strategies for transforming an organization in an accelerating world." * Vivienne Ming, Founder, Socos *"An immediately practical guidebook for navigating work, career and life in our ever changing world, while helping create a better future of work for us all. As Bolles says, No human left behind." * John O’Duinn, author of Distributed Teams: The Art and Practice of Working Together While Physically Apart *Table of Contents Chapter - 00: Introduction; Section - ONE: Rules; Chapter - 01: The Old Rules of Work; Chapter - 02: The Next Rules of Work; Section - TWO: Mindset; Chapter - 03: Your Organization’s Culture Is Its Mindset; Chapter - 04: The Problem-Solving Mindset of Workers and Teams; Section - THREE: Skillset; Chapter - 05: The Skills of Next Organizations; Chapter - 06: The Skills of Tomorrow for Workers and Teams - PACE; Section - FOUR: Toolset; Chapter - 07: The Next Toolset for Organizations; Chapter - 08: The Next Toolset for Workers and Teams; Chapter - 09: Conclusion - The Future We All Want

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Book SynopsisDr Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. Fast Company crowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland. Prof Timo O. Vuori is a strategy consultant and professor at Aalto University, a Financial Times top 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.Trade Review"Ojanperä and Vuori's Platform Strategy is a unique book. It combines Ojanperä's hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and Vuori's path-breaking work on the impact of affect and emotions on senior team action. As a result, Platform Strategy is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks." * Michael Tushman, Professor, Harvard Business School and author of Lead And Disrupt, Winning Through Innovation And Navigating Change: How CEOs, Top Teams, And Boards Steer Transformation *"Creating a platform business and adopting AI are fundamental challenges for many organizations today. Ojanperä and Vuori build on their senior executive experience and top-tier research to provide a step-by-step guide for transforming your business. You learn how to manage both the hard business challenges and the softer human forces that determine whether you will succeed or fail." * Laura Huang, Professor, Harvard Business School and author of Edge: Turning Adversity Into Advantage *"This book provides a comprehensive and cutting edge set of insights on how to succeed in deploying value-creating platforms, relying on state-of-the-art technologies such as AI and machine learning. It provides many practical step-by-step frameworks for executives to plan their implementation of platform-based offerings. One of the book's more distinctive values is that it combines both hard and soft considerations. The authors provide many useful insights related to hard aspects such as strategies, organizational structures and systems, and software technologies such as application programming interfaces (APIs). And they deftly combine these hard aspects with soft behavioural factors such as emotional energy, human creative thinking and responsible control over AI." * Quy Huy, Professor of Strategy, INSEAD *"Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders." * Henrik Ehrnrooth, CEO, KONE *"This book provides hands-on guidance on how platform strategies, combined with the forces of data and AI, will create a competitive edge for companies regardless of industry. The authors' combination of research and in-depth experience provides leaders with the sense of urgency needed to be a winner in the future. Regardless of sector, companies will need the confidence to cooperate in smart and open eco-systems and thereby create greater outcomes together with partners. I especially appreciated the human-centric view on leadership and organizational impact to simplify governance and speed up the transformation for the benefits of customers, employees and society at large. Read it!" * Lundstedt Martin, CEO, Volvo Group *"AI and platforms are common denominators for winning strategies in the future. Ojanperä and Vuori show how you can transform your business with lessons learned from the best companies in the world." * John Lindfors, Managing Partner, DST Global *"As C-Level executives or non-executive directors of technology companies, we all strive to stay current with the technologies that underpin the power and appeal of platforms and AI. The bigger challenge however is to distill this down to a set of practical priorities that are executable and scalable across distributed workforces. The authors explain in a practical way how to get started with building an intelligent platform to transform your business. But even more importantly, you will learn what you can do as a leader to drive change and help your team, colleagues, and external stakeholders succeed in an ever-increasing competitive world." * Rick Simonson, Managing Partner, Specie Mesa LLC and Former CFO, Sabre Corporation and Nokia *"This book brilliantly ties together the essential components needed for transforming your business using AI, platform thinking, and human creativity." * Mårten Mickos, CEO, Hacker One, Former CEO, MYSQL and Senior Vice President, HR and Sun Microsystem *"To build a successful platform and business takes actions in the right sequence to truly benefit and delight your customers and business partners. The seven steps Ojanperä and Vuori outline provide a travel guide for this journey. Starting with energy, create value with focus, and ultimately multiply the benefits by creating the unexpected." * Christian Von Reventlow, CTO or Myrepublic and Former Chief Product Officer, Telstra and Detsche Telekom *"AI and platforms drive digital transformation touching every industry segment. Opportunities to disrupt or be disrupted abound. In between the two extremes, components for sustainable competitive advantages are available for the fastest movers. Platform Strategy provides a straightforward seven-step program on how executives build and execute a strategy for the AI and platform era. Its unique approach builds on extensive research, numerous case studies, and practical guidance - a must-read book for leaders." * Risto Siilasmaa, Chairman, F-Secure Corporation and Former Chairman, Nokia *Table of Contents Chapter - 00: Introduction - Intelligent platforms are winning; Chapter - 01: Turn fear into energy; Chapter - 02: Remove friction; Chapter - 03: Focus your actions to create fans; Chapter - 04: Create a learning loop; Chapter - 05: Open up with an algorithmic handshake; Chapter - 06: Create the unexpected; Chapter - 07: Organize around AI; Chapter - 08: References

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Book SynopsisMichael Haupt is a Partner in Deloitte Consulting, based in London. He is a senior leader of Deloitte's Finance, Performance Management and Technology practice in Europe and works very closely with many senior finance, business and technology executives of leading global companies. He is a widely recognized thought leader who has contributed to several publications on finance and performance management. He has written The Contemporary CFO to help current and future finance leaders navigate the demands of an increasingly fast-changing, complex and interconnected world.Trade Review"Brilliant! An insightful and highly relevant view into the ongoing evolution of the CFO role and the transformation of the Finance function and companies more generally." * Tony Latham, Chief Financial Officer, Bacardi *"Business are changing, evolving and adapting at a pace never seen before. CFOs are expected to play multi-dimensional roles, drive the transformation, foster capabilities and deliver performance. By framing the role through the lenses of a digital engineer, entrepreneur and economist, Michael has brought to life the impact a strong CFO can create, both for winning today and tomorrow. This book is a treatise on many highly relevant topics with key insights and practical implementation actions. A must read for all professionals." * Srinivas Phatak, Executive Vice President Finance, Unilever *"A must read for CFOs - and an asset for the wider executive team. By dividing the content into three parts, the book explores the central role of the CFO but also addresses her/his relationships to peers on the board, the need for contemporary finance leaders to integrate across functions, as well as the necessary tools for modern corporate governance in changing times." * Dr Christian Langer, Chief Digital Officer HHLA Hamburger Hafen und Logistic AG, and former Chief Digital Officer, Lufthansa AG *"Spot-on! Michael superbly describes how technology is as essential to finance today as double entry accounting has been for centuries. He provides very concrete clues to help a CFO navigate through a digital finance transformation keeping in mind that data is its Alpha and Omega." * Christophe Lambinet, Global Head of Finance, Legal & Compliance Technology, Nestle *"This book is a super interesting read and details how CFOs should be a driver of change rather than be driven by it. Creating an inspiring work environment and developing psychological safety within the team is, I believe, key to successful transformation. Along with choosing the right people for the team with the right mindset and allowing them the space to come up with bold new ideas, work on projects, develop an intrapreneurial spirit and establish a culture that embraces mistakes as learning opportunities." * Sonja Simon, Chief Financial Officer, SAP Latin America *"An excellent, actionable guide for current and future finance leaders seeking to drive sustainable growth and value creation in an increasingly complex and interconnected business environment." * Mark Shadrack, Chief Operating Officer, Hope and Homes for Children, and former Vice President Finance, Unilever *"A powerful insight into the changing landscape and role of CFOs in this dynamic environment - reminding me of many inspiring conversations with Michael and our Finance Leader Round Table." * Anoop Agarwal, Chief Financial Officer, Mars Pet Nutrition, and former Vice President Finance, Digital & Staff Officer, Mars Incorporated *"Talking about the future is always hypothetical and speculative. The Contemporary CFO brings it to the point: Future is happening now. This makes the book unique: a clear blueprint and call for action for finance executives - supported by extensive original research at academic standards, combined with exclusive insights from in-depth interviews with top management and hands-on experiences from delivering transformational change in leading global organisations." * Dr Ulrich Kloubert, board member, TechFunder, and former academic director, GEM Global E-Management, University of Cologne *"The Contemporary CFO is a must-read for leaders keen to understand and apply the principles underpinning successful digital transformation. Packed with timely, yet timeless insights about business performance and growth in a connected world, this is an essential guide for finance, business and technology executives." * Mark Waller, Chief Digital Strategist, TechShifts Media *"Michael has written a must-read for CFOs and their teams who really want to make the Digital Finance leap. This book helps finance leaders to avoid going after all the bells and whistles and instead focus on what really matters to drive transformational change." * Mohamed Bouker, Partner at Deloitte, and author of The CFO in Pole Position *"This book is absolutely inspiring for me. It reflects very well the situation that most of our CFO community is in - between leaving old business models and creating a new world. Transformation is becoming the main goal of every CFO. This book will help readers to be the leader in a digital transformation and shows the new role of the CFO in the 21st century. Thank you for this inspiring insight!" * Thomas Behrens, Chief Financial Officer, SAP EMEA North *Table of Contents Chapter - 00: Introduction; Section - ONE: The engineer perspective (and the art of design thinking); Chapter - 01: Introduction; Chapter - 02: Beyond process automation; Chapter - 03: Data, data, data; Chapter - 04: It’s all about people; Chapter - 05: The engineer perspective - Summary; Section - TWO: The entrepreneur perspective (and the art of systems thinking); Chapter - 06: Introduction; Chapter - 07: The strategic performance dialogue; Chapter - 08: The operational performance dialogue; Chapter - 09: Performance culture; Chapter - 10: The entrepreneur perspective - Summary; Section - THREE: The economist perspective (and the art of network thinking); Chapter - 11: Introduction; Chapter - 12: Digital business platform; Chapter - 13: Digital business ecosystems; Chapter - 14: Multi-stakeholder value; Chapter - 15: The economist perspective - Summary; Chapter - 16: Bibliography

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Book SynopsisAlnoor Bhimani is Professor of Management Accounting at the London School of Economics (LSE) and was previously Head of the Department of Accounting and Founding Director of LSE Entrepreneurship based in London, UK. He regularly delivers business and technology focused talks at conferences and events across the globe, is a professionally certified accountant and has a PhD from LSE and an MBA from Cornell University where he was a Fulbright Scholar.Trade Review"A great resource for founders looking to understand the key financial measures that impact their businesses, with many worked examples and cases directly relevant to the real challenges start-ups face. An essential addition to any founder's toolkit." * Kamran Malik, Partner, Ernst & Young, UK *"An invaluable resource on the essentials of financial management for established and aspiring entrepreneurs alike." * Acting Dean, Paris School of International Affairs *"A smart, jargon-less book that shows how accounting numbers can be used to propel a tech start-up to success." * Sikrant M. Datar, Dean, Harvard Business School *Table of Contents Chapter - 01: Now is the Time; Chapter - 02: Tech Start-ups - It’s a Different World; Chapter - 03: Start-up Contribution Analysis; Chapter - 04: Start-up Financial Analysis; Chapter - 05: Start-up Progress Analysis; Chapter - 06: The Importance of Being Liquid; Chapter - 07: What’s it Worth to you; Chapter - 08: Tracking your Start-up’s Growth; Chapter - 09: Glossary; Chapter - 10: Resources

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Book SynopsisDr Antonio Weiss, based in London, UK, is a Senior Partner at The PSC, an award-winning public service consultancy specialising in user-centred design, digital, strategy and delivery. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHSx as well as numerous other pioneering digital organizations and frequently trains leaders to become digital transformation experts. He is also an Affiliated Researcher at the University of Cambridge's Digital State programme and the co-founder of Thomas Clipper, an e-commerce lifestyle brand for men featured in GQ, The Guardian and The Telegraph.Trade Review"Refreshingly free of waffle and ego, this is an incredibly valuable guide - in fact almost a recipe - for launching and landing meaningful digital and business transformation. Every page shares precision insights and immediately actionable suggestions with a simplicity and clarity that only comes from many years of walking the walk. As useful for someone starting their digital transformation journey as one despairing about their progress to date!" * Pete Herlihy, Lead Product Manager, UK Government Digital Service *"This is a great book that will be of huge help to those involved in digitally enabled transformation. It is intensely practical, with many good case studies, but also very readable. The book is aimed squarely at those responsible for initiating and leading the change rather than technical experts. From me it comes strongly recommended. I wish it had been written a long time ago." * Lord Bob Kerslake, former Head of the UK Civil Service *"Digitalisation will have a major impact on the way services are provided and how business is conducted. Digital Transformation can seem like a daunting challenge to any business leader and it is essential that we all build our understanding and knowledge as these major changes take place. This excellent practical guide, written by Antonio Weiss will help you achieve this and de-risk your transformation programme. The guide gives you the tools and advice that you will need to succeed as well as being a valuable resource for those leading any digital change process." * Sir Ian Carruthers, Chancellor of the University of the West of England and former NHS Chief Executive *"Organizations globally are spending billions on digital transformation right now; for many, it is one of their very largest investment areas. But it is easy to waste money on technology, consulting and internal costs because organisations and leaders don't know what they are really trying to do, or how to achieve their goals. The Practical Guide to Digital Transformation is truly practical, with great examples, case studies and tips that will be of value to anyone tasked with delivery. I particularly liked the "what you might say in your next meeting" list at the end of each chapter, and this book is destined to become a well-used friend to many senior managers, consultants and business students." * Peter Smith, Procurement expert and author of Bad Buying *"Organisations are more aware than ever of the need to transform themselves for the digital age. But many, perhaps most, still struggle. The Practical Guide to Digital Transformation is the ideal companion for any company serious about adaptation. Written by a leading digital transformation expert, it provides the ideas and vocabulary to bring about change, illuminated by incisive case studies. It is written in user-friendly language, guiding the reader through the "whys" and "hows" of making change happen. This outstanding guide is essential reading for decision-makers, digital leaders, and practitioners seeking to ensure that their organisations thrive now and in the future." * Dr Tanya Filer, Digital State Project Lead, Bennett Institute for Public Policy, University of Cambridge and founder of StateUp *"The Practical Guide to Digital Transformation is a really excellent, step by step primer to help your organisation get the very best from digital technology. It is clear but not dumbed-down. It will expand the thinking of new and experienced digital leaders alike, and gives concrete, actionable ways of bringing your organisation with you." * Phil Buckley, Prix Jeunesse and BIMA award-winning Digital Product Manager *"This book provides a unique, pragmatic, real-world guide to digital transformation. Each chapter unlocks different aspects, viewpoints and the considerations needed to embed change in a multitude of environments. The book is pitched to all audiences, providing the tools needed for anyone interested or actively involved in digital transformation. Antonio has managed to pack the learning from his many years as a consultant into this wonderful book." * Gary McAllister, Chief Technology Officer for NHS London and author of An Introduction to Digital Healthcare in the NHS *"For anyone trying to implement transformative change in their organisation - this is a complete must have. It's a remarkably waffle-free book that shows how to put theory into practice in the most practical of ways - with real world examples of where it's worked and where it hasn't. It's genuinely a breath of fresh air and an invaluable read for anyone interested in using digital principles and tools to transform their organisation." * Tom Lillywhite, Director of Digital Transformation, UK Labour Party *Table of Contents Chapter - 00: Introduction; Section - ONE: Getting the strategy and the roadmap right; Chapter - 01: What is a digital strategy?; Chapter - 02: Choosing your strategic delivery vehicle; Chapter - 03: How to do a digital roadmap; Section - TWO: Making change happen; Chapter - 04: Ways of working; Chapter - 05: Senior and organisational buy-in; Chapter - 06: Funding digital; Section - THREE: Doing digital; Chapter - 07: Understanding your users; Chapter - 08: Doing the bare minimum; Chapter - 09: Building new services; Chapter - 10: Buying technology; Chapter - 11: The cloud, APIs and open-source; Chapter - 12: Using data science to inform decision-making; Chapter - 13: Stimulating innovation; Section - FOUR: Future-proofing; Chapter - 14: Protecting and defending your organisation; Chapter - 15: The ethical digital organisation; Chapter - 16: Upskilling and bringing in new talent; Chapter - 17: Defining the next horizon

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Book SynopsisSimon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in Technology and Services Marketing. He is the Managing Director and Founder of NextGen Marketing Solutions, a B2B marketing and business consultancy. Previously UK Chief Marketing Officer for Dell, he has also held senior roles at Acer, Microsoft and Toshiba. He is a Course Director with the Chartered Institute of Marketing (CIM), and lectures at Pearson Business School (University of Kent). He is a B2B council member with the Data and Marketing Association (DMA) and the author of B2B Digital Marketing Strategy, also published by Kogan Page.Trade Review"If you read any B2B marketing publication this year, this should be it! Simon Hall provides us with a refreshing view, relevant content and truly practical advice, touching on many areas pertinent in the B2B marketing world right now and for the future. Absolutely fantastic insight for any marketer" * Catherine Dutton, Global Chief Marketing Officer, Atos *"How do you build best-in-class B2B strategy in today's digital economy? How are great B2B brands built? How do you select the right lead nurturing agency? Innovative B2B Marketingis a rich ­treasure trove of B2B strategic wisdom." * Shenda Loughnane, Global MD, iProspect *"B2B marketers today need to be more dynamic than ever before, but this can be difficult in an environment where the complexity of the tools, technologies, techniques and channels has exploded, leaving many of us floundering. Innovative B2B Marketingprovides the guidance that all B2B marketers need to help them navigate for success. I will be keeping this book very close to hand." * Richard Robinson, Former Chair, B2B Council DMA *"A long-overdue resource for anyone working in the B2B environment or wishing to enter into it. Simon Hall's development of practical and relevant B2B marketing models make this essential reading for marketers and other professionals" * Dawn Southgate, Former Head of Knowledge, The Chartered Institute of Marketing *Table of Contents Chapter - 01: Introduction to business marketing; Section - ONE: Developing your marketing strategy; Chapter - 02: The new marketing mix; Chapter - 03: B2B marketing strategy and planning; Section - TWO: Improve B2B customer-centric marketing; Chapter - 04: Business customers and buying behaviours; Chapter - 05: Acquisition marketing; Chapter - 06: Retention and loyalty marketing; Chapter - 07: Marketing for preventing customer attrition; Chapter - 08: C-suite marketing; Chapter - 09: B2B product and solutions marketing; Section - THREE: ‘Transform’ through content and digital marketing; Chapter - 10: Digital and content marketing; Chapter - 11: Digital marketing strategy and planning; Chapter - 12: B2B digital marketing channels; Chapter - 13: Content marketing; Chapter - 14: B2B social media marketing; Chapter - 15: B2B brand building; Section - FOUR: ‘Collaborate’ with partners; Chapter - 16: Partnership marketing; Chapter - 17: B2B influencer marketing; Chapter - 18: The modern B2B channel landscape; Chapter - 19: Marketing to and through channel partners; Section - FIVE: Optimizing marketing execution; Chapter - 20: Sales and marketing alignment; Chapter - 21: Account-based marketing; Chapter - 22: Lead generation; Chapter - 23: Lead nurturing; Chapter - 24: Modern B2B events marketing; Chapter - 25: Measuring and evaluating B2B marketing

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Book SynopsisPontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.Trade Review"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." * Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark *"This book has been a great source of inspiration for our company's strategy work and was read by our entire management team. It has helped us de-dramatize and concretize the concept of 'strategy' and clearly demonstrates how long-term goals are achieved by prioritizing shorter-term goals, and by continuously driving and developing behaviour linked to such priorities. Pontus' book can be highly recommended." * Lars Bergh, Vice President and CFO, Elgiganten Logistik *"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!" * Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden *"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization." * Peter Hjelmze, Head of Project Management, AFRY *"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization." * Daniel Resh, Business Development Manager, Volvo Cars *"I hope that many will read this book, it makes such an important point! Truly great strategies can be perfectly formulated and yet be a total waste of time since it is not clear how they should be realized by the individuals of the organization. Pontus Wadström has clearly and credibly captured the essentials of psychology and management to present how strategy must be linked to behaviours if we are to improve our organizations. This book is therefore as relevant to the CEO, the board and the management team as it is to the psychologist in occupational healthcare or anyone trying to develop an organization and its members. Pontus' background in both academia and practice shines through as he presents in a simple, understandable and theoretically substantiated way both organizations' strategy realization challenges and pitfalls, and how to manage them in real life. This captured me as a reader." * Carin Dannert, Founding Partner, Heartpace Söderberg & Partners *"In today's turbulent time, finding the 'right' strategy is not enough: excellence in realization has become an utterly critical imperative. By introducing the behavioural dimension of strategy work, this book presents a powerful complement to existing management books. Wadström's own practical experience from leading change processes in major firms, in combination with deep insights into relevant research, makes this text a must read for people interested in strategizing processes in organizations." * Dr. Matti Kaulio, Professor and former Head of the Department of Industrial Economics and Management, KTH Royal Insitiute of Technology *"This truly usable book is a must read for all organizations trying to create competitive edge and value for their customers. Its methods built on science and proven experience will help you thrive in today's changing, challenging and fluctuating markets. Clearly presented and to the point in each chapter, Pontus Wadström forms a system and recipe for company success at all levels. Your clients, staff and colleagues will thank you, and your competitors will gasp and wonder what happened." * Mattias Magnell, Leadership Development Manager, Skanska and Chairman of the board of Swedish Chartered Institute for Standards' (SIS) Human Resource Management committee *"An inspiring and accessible one-stop-shop for change makers in search of understanding and accessing the sweet spot where successful strategy execution moves beyond just plans and metrics into a place of people-centric continuous evolution of learning, changing and adaptation." * Åsa Åberg, Head of Executive and Member Office, Plan International *"Wadstrom strives to create a common leadership language of behavioural psychology that would make an organization continuously eager and self-sufficient, with empowered people moving in the right direction; a behavioural strategy to engage within. This is a book worth reading, to understand and to utilize in any organization today. It is well and clearly written but tough to implement." * Dr. Jan-Erik Nordström Business Development Manager Innovation, Neste *Table of Contents Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour – The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour – The foundation of everything; Chapter - 09: Activators – The igniting spark; Chapter - 10: Consequences – No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage

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Book SynopsisDarrell Alfonso is an award-winning Martech leader with 15 years' experience managing marketing technology at startups and the world's leading enterprises. Based in California, he leads marketing operations at Amazon Web Services and has consulted for Fortune 500 companies such as GE, Abbot Labs and AT&T. He was named a Top Martech Marketer to Follow in 2020 by Martech Alliance and is a two-time Adobe Marketo Champion. He is also a marketing instructor and was previously VP of Communications at the American Marketing Association.Trade Review"In an era of increasingly complex go-to-market strategies, Darrell Alfonso has helped capture some fundamentals that every Marketing Operations and Martech professional needs. What's more, it's an incredible resource for leaders to wrap their minds around the complex (and ever changing) landscape of Marketing Technology." * Mike Rizzo, CEO, MarketingOps.com *"Digital marketing has forever changed how businesses operate. Having personally experienced much of this transformation as it was happening, I can tell you the Martech Stack will continue to expand and evolve as technology, channels and strategies change. This book is masterfully written and a great blend of current practices, and what's next for Marketing teams." * Nick Bonfiglio, CEO and Founder of Syncari *"Darrell's deep knowledge in how Martech really works in an organisation, paired with a thoughtfully researched historical context and visionary foresight into where it's heading makes this essential reading for the seasoned or beginner marketing technologist alike." * Juan Mendoza, Founder and Editor, The Martech Weekly *"To be successful in marketing requires an understanding of how marketing technology is used to create the customer experience and to acquire, engage and retain customers. With this book Darrell Alfonso has made the complex world that is the marketing technology industry accessible and delivers a comprehensive guide to help companies deploy and manage an effective technology strategy. This is a must read for anyone in marketing or the C-Suite." * Anita Brearton, Founder and CEO, CabinetM *"Bible to all marketers. Martech is an integral part and lies at the center of any Marketing organization and all Marketing leaders must have a basic grasp and understanding of Martech. This book is the bible to understanding bringing the right Martech and the right people to orchestrate the strategy and the tools together." * Jessica Kao, Director, F5 Networks *"The explosion of martech in the last decade is a phenomenon that is defining the potential and future of marketing as a profession and a discipline. If you're in any way interested in martech, and what it means for your career in marketing, this book is a must-read." * Joel Harrison, Co-founder & Editor-in-Chief, B2B Marketing & Propolis *"Today, every business is a digital business where consumers are in control of the buying experience. Yet, while marketing technology is foundational to building your brand and growing your business digitally, most senior leaders don't understand "martech." Which is why this book is essential, as it enlightens us on how we leverage the power of marketing technology now and in the future." * Cassidy Shield, Chief Growth Officer, Refine Labs *"The Martech Handbook is a must for every modern marketer. With the acceleration of digital transformation in the world there has never been a more important time for marketers to build their knowledge and capabilities in martech. This book provides a deep dive on the core principles of marketing technology success including stack design, gaining stakeholder martech buy-in to developing robust marketing operations governance." * Carlos Doughty, Founder and CEO, Learning Experience Alliance *"Marketing is now thoroughly a technology-powered discipline. To thrive in today's environment, marketing organizations need to develop strong, mature marketing operations and martech capabilities. You couldn't ask for a better guide to achieving than Darrell Alfonso, a pioneering martech industry leader and marketing ops pro. The Martech Handbook is a treasure map to world-class marketing in an age of digital transformation and beyond." * Scott Brinker, Editor, chiefmartec.com *"This is chalked full of real-world advice to unlock the value of martech. A must read for any marketer thinking about or in the throes of using tech and tools to run Marketing like a business." * Scott Vaughan, Go-to-Market and MarTech Strategist *Table of Contents Chapter - 01: Introduction – The rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement

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Book SynopsisDaniel Strode is a culture evangelist and Global Director of Culture and Strategy at Banco Santander, based in Madrid, Spain. The custodian of a common culture, the Santander Way, which is disseminated across 32 countries and to more than 200,000 colleagues, he strengthens the group's innovation focus and cements its collaboration with new financial tech companies. An Adjunct Professor at the IE School of Human Science and Technology, amongst others, he is an in-demand speaker and industry commentator on Corporate Culture, Innovation, Web 3.0, Crypto and DeFi.Trade Review"Innovation is one of the most elusive things to achieve in a company and, in a vast majority of cases, it is not the result of technology or research: it is a matter of developing the right culture.... This book, with a great mix of analysis, theory and cases, is definitely a nice way to get our minds around it." * Enrique Dans, Professor of Innovation, IE University *"A must have for start-ups, entrepreneurs, business leaders and change agents. Read linearly, use as a toolbox or dip in and out." * Marcus Watson, CEO, Investor at Ground Control *"Weaves together facts, stories, thoughtful reflections and up-to-date information that helps us rethink how we can add value by challenging and improving cultural norms." * Michael G. Jacobides, Professor and Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School *"There are moments in history when everything comes together and evolution takes a giant leap forward. The Culture Advantage will change the way you think about culture and provide you with a ton of insights and ingredients to build an exciting culture that is future proof." * Wim Focquet, Head of People and Culture, Gala Games *"This is a book for doers looking for an advantage in today's messy, ever-changing, exciting world." * Steven MacGregor, author, ‘The Daily Reset’ and Professor of Health & Wellbeing, Glasgow School of Art *"In this book, Daniel makes several important points on how to create a culture through which we can thrive and flourish at work, making our organizations hubs of innovation and creativity." * Marcello Russo, Associate Professor of Organization, University of Bologna and Director of the Global MBA, Bologna Business School *"An excellent read and highly recommended for all entrepreneurs & C-suite management." * Nabil Hadi, Co-Founder, Digital Nomad Labs *"Corporate culture is one of the most important yet confusing topics in business. The Culture Advantage is filled with examples and real-world advice on what culture means and how to harness it for real business value." * Josh Bersin, global industry analyst *Table of Contents Chapter - 00: Introduction; Chapter - 01: The Culture Advantage; Chapter - 02: Rethink Your Business Plan; Chapter - 03: Create Creativity with Constraints; Chapter - 04: Have a Growth Mindset; Chapter - 05: Use the Wisdom of Crowds; Chapter - 06: Embrace Technology; Chapter - 07: Hire Well; Chapter - 08: Put your People First; Chapter - 09: Leaders, Participate in Culture; Chapter - 10: Closing Thoughts

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisRebecca Homkes is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, USA and London, UK.Trade Review"Full of street-smart insight, practical steps and effective techniques - Rebecca's Survive, Reset, Thrive approach delivers for teams that want to perform through real-world disruption and constant change." * Toto Wolff Team Principal & CEO, Mercedes-AMG PETRONAS F1 Team *"As Rebecca Homkes defines for us: uncertainty is a series of future events that may or may not occur, and it is amplified during times of extreme disruption. SRT asked us to embrace uncertainty head-on and find the opportunities it provides rather than protect ourselves from threats. Using SRT gave my organization the power of focus and empowered our leaders to act, not hide in fear. Result we thrived!!" * Garry Ridge, Chairman Emeritus WD-40 Company & The Culture Coach *"Rebecca Homkes has written a highly relevant, readable and practical guide on how to formulate and update strategies to thrive in a fast changing business environment, which should be a go-to guide for all organizational leaders." * Martin Reeves, Chairman, BCG Henderson Institute. *"Survive, Reset, Thrive is an essential compass for entrepreneurial leaders charting a course through today's unpredictable business climate. With a compelling call to embrace uncertainty and harness it for growth, Rebecca offers a pragmatic and actionable strategy for organizations of all sizes. This book is a testament to her expertise, providing a playbook that is both grounded in theory and rich in practical application. It's a must-read for any executive seeking to lead their company to sustainable performance and turn disruptive forces into opportunities. Survive, Reset, Thrive doesn't just offer a path to survival; it's a blueprint for flourishing in an era of relentless change. Leaders who follow this guide will not only future-proof their organizations, but position them to thrive, no matter the market conditions." * Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of 'The Earned Life', 'Triggers' and 'What Got You Here Won’t Get You There' *"Survive, Reset, Thrive was energizing and empowering for leaders in our organization as they learned to adapt intelligently and we were able to succeed in any market environment." * Rich Wolowski, President & Chief Executive Officer, Gordon Food Services *"Most strategy tools do not factor in uncertainty or change. Survive, Reset ,Thrive is therefore a timely guide for leaders as to how we embrace ambiguity and yet still develop and execute strategy in times when the goalposts keep moving. As Rebecca so eloquently puts it " you can't stop the market from punching you, but you can get better than anyone else at taking hits". At its core, this is a book about how to develop the resilience that will enable companies to thrive in an uncertain world." * Steve Brass, President and CEO, WD-40 Company *"Survive, Reset, Thrive is an inherently practical resource for leaders looking to drive strong market returns when facing radical uncertainty. It asks us to reframe what we've learned about linear strategy development when we're leading in dynamic markets and instead guides us through a process of debating, articulating and testing market beliefs, making iterative adjustments to strategy from learning, and placing and executing on growth bets. There are fundamental changes happening to industries we assumed were stable, and Survive, Reset, Thrive helps us face those head on and engage productively on the opportunities that this change presents." * Philip Meyers, Director of Business Development, Associated British Foods *"This book is an essential read for executives and leaders who are grappling with the enormous changes - such as AI- being brought across the economy. AI is already impacting business and operating models of all types of companies and Dr. Homkes helps leaders to develop a strategic framework to reset and thrive in this era. I highly recommend this book for all leaders looking to succeed in constantly changing times." * Karim R. Lakhani, Professor Harvard Business School & Chair of Digital Data Design Institute at Harvard *"Survive, Reset, Thrive is an immensely practical take on strategy. SRT empowers leaders with the 'how' to adapt intelligently, learn fast, and be ready to succeed in any market environment. It helps leaders find opportunities in an uncertain environment rather than protect against threats. At Gorilla, the process engaged my team in the strategy process, simplified a complex world, and provided a simple approach to reset our strategy for growth." * Mark A. Mercurio, President & CEO The Gorilla Glue Company *"These days, uncertainty is everywhere, it seems. Unwelcome tradeoffs are rampant. The result, all too often, is analysis paralysis, leading to blissful inaction. But it doesn't have to be this way. Homkes helps us see that uncertainty can be our friend, not our enemy. By embracing, rather than fearing uncertainty, and by providing us with a pragmatic playbook, she shows us how to survive, reset, and ultimately thrive in even the most daunting situations. If you want your business to grow through thick and thin, this book is for you." * John Mullins, Associate Professor, London Business School Best-selling author, 'Break the Rules!' and 'The Customer-Funded Business' *"It is rare to find a book on strategy that is well written, simple, practical and addresses an aspect of strategy that is often overlooked: uncertainty. I have read many strategy books and written one or two, but I highly recommend Survive, Reset, Thrive as the needed resource for today's leaders to guide their team's with confidence. Rebecca asks us to embrace uncertainty because it creates opportunities. Yes, uncertainty is inconvenient, and can even be a threat. But, as with all change, it disrupts the status quo, and that creates opportunities for those ready to respond. Survive, Reset, Thrive will help you be ready. It provides a playbook that helps business leaders prepare for uncertainty, reset their strategies as events develop and achieve sustainable performance building on the opportunities that emerge. Facing uncertainties such as digital transformation, AI, climate, or changing customer preferences, you will find the playbook powerful. It will help you guide your team with confidence." * Andrew Campbell, Professor, Author of 'Strategy for the Corporate Level' and 'Operating Model Canvas' *"Rebecca Homkes's strategy approach takes away all of the buzz words and provides a set of simple steps that work. This playbook help formulated my understanding of my business, and most importantly how to win. I have used Rebecca's methodology for over six years, and it is consistently helpful and relevant. Using Survive, Reset, Thrive has taken the company from serval years of losses to 10% net profitability. Rebecca's work, style, and content is simple, full of gold nuggets, and importantly it is actionable." * Husam Al-Saleh, CEO of SAC-Motor, Deputy CEO Arabian Hala *"We applied Rebecca Homkes's Survive, Reset, Thrive strategic framework to tripe the size of Primekss. In today's volatile and unpredictable world, SRT is uniquely the best in getting the team to translate the power of crisis into growth momentum, and it does this in an easy to grasp yet smart and comprehensive way. Highly recommend to all who want to grow fast!" * Janis Oslejs, CEO Primekss Group, Chair, YPO Construction Industry Network *Table of Contents Chapter - 00: Introduction; Section - ONE: Strategy under uncertainty - Survive Chapter - 01: Setting strategy under uncertainty Chapter - 02: Survive - Proactive stabilization of the organization Section - TWO: Reset for growth - Strategy choices Chapter - 03: What Is the situation and how will It change? Chapter - 04: How will you win - Competitive advantage and the right to win Chapter - 05: Where will you play - Your who, what, how Chapter - 06: Setting a definition of success - Intent and boundaries Chapter - 07: What will stop you and what should you do? - Setting and executing must-win battles Chapter - 08: There are only three ways to hyper-grow - Setting a high-growth path Section - THREE: Thrive - Building a robust growth organization Chapter - 09: From reset to thrive - Transitioning through the loop and thrive organizations Chapter - 10: Thrive - Building a BLAST organization Chapter - 11: Leadership roles Chapter - 12: Conclusion

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