Business, Finance & Law Books

Book SynopsisInterface Design explores the impact of everyday device interfaces on user behavior, while delving into recent trends and innovations to shape the interfaces of the future.

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Book SynopsisJavier Marcos has designed and delivered programmes globally for clients such as Barclays, Cap Gemini, GKN Aerospace, Rolls-Royce and Unilever. Mark Davies acts as Visiting Fellow for Cranfield School of Management and facilitates the Cranfield KAM Best Practice Research Club.Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School.Sue Holt is Director of the Cranfield School of Management's flagship Open Programme on KAM.Trade Review"The authors have a proven record of developing and delivering leadership in key account management theory and practice. This book will be really useful to any business leader looking for practical insight into how to grow business relationships and commercial outcomes with their largest, most complex accounts." * Paul Wilson, Commercial Account Director, Pfizer – KAM Centre of Excellence *"Incredibly well thought-through, well researched and provides a unique playbook both for newcomers to key account management and for those with decades of experience. Very thought-provoking and a must-read for those serious about building deeper client relationships." * John MacDonald-Gaunt, Vice President, IBM Global Business Services *"Professional, practical and pragmatic - an ideal source of information to make key account management work effectively in your organization." * Richard Daniel, Director of Key Account Coordination and Customer Solutions, Zoetis *"I like the highly structured approach of this book, combining practical relevance and scientific foundation." * Hajo Rapp, SVP Global Strategic Account Management and Sales Excellence, TUEV SUED AG *"Full of practical advice for managers, this book is the product of many years of research and teaching on key account management and sales by the experienced Cranfield team." * Lynette Ryals, Pro Vice Chancellor and Professor of Strategic Sales and Account Management, Cranfield University *Table of Contents Chapter - 01: Introduction to implementing key account management; Section - PART ONE: Re-engaging strategic customers; Chapter - 02: Adopting key account management; Chapter - 03: Building customer understanding and value planning; Chapter - 04: Developing customer relationships; Section - PART TWO: Developing winning offerings; Chapter - 05: Creating compelling customer value propositions; Chapter - 06: Co-creating value with key customers; Section - PART THREE: Designing customer-centric approaches and processes; Chapter - 07: The role of the key account manager and the KAM team; Chapter - 08: Measuring KAM performance; Chapter - 09: Motivating, incentivizing and rewarding for KAM; Chapter - 10: KAM and procurement: the buyer’s perspective and value-based negotiation; Chapter - 11: International key account management; Section - PART FOUR: Assessing your KAM programme: a framework; Chapter - 12: The KAM Framework; Chapter - 13: Epilogue: Final word on implementing KAM from a global practitioner at Unilever Food Solutions;

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Book SynopsisDiscover the key to effective communication with 'Lie Like an Artist.' This essential guide uses the knowledge of artists to master the art of clear expression, ensuring your ideas resonate and captivate.

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Book SynopsisAn urgent and galvanizing argument for an Economic Bill of Rightsand its potential to confer true freedom on all Americans. Since the Founding, Americans have debated the true meaning of freedom. For some, freedom meant the provision of life's necessities, those basic conditions for the pursuit of happiness. For others, freedom meant the civil and political rights enumerated in the Bill of Rights and unfettered access to the marketplacenothing more. As Mark Paul explains, the latter interpretationthanks in large part to a particularly influential cadre of economistshas all but won out among policymakers, with dire repercussions for American society: rampant inequality, endemic poverty, and an economy built to benefit the few at the expense of the many. In this book, Paul shows how economic rightsrights to necessities like housing, employment, and health carehave been a part of the American conversation since the Revolutionary War and were a cornerstone of both the New Deal and thTrade Review"Paul’s book is a welcome contribution to thinking about policies that might help build a more just, freer society." * Jacobin *"Without a new foundation of economic rights for all, grounded in ecological safety and racial justice, democracy will not survive. Paul is one of the economists reimagining his field to meet this moment of compounding crises, and his new book brilliantly traces the history and irresistible logic behind the demand for an economic bill of rights. It’s a gift to the social movements who are fighting to put those rights back on the political agenda, and to anyone contemplating the deeper meaning of freedom." -- Naomi Klein"This is a fascinating book about a forgotten US intellectual tradition. Paul forcefully shows that there can be no real freedom without substantial and well-guaranteed economic rights for all: the right to education, the right to a job, and the right to housing. A must-read!" -- Thomas Piketty, L'ecole de hautes etudes en sciences sociales and Paris School of Economics"Paul tells the full story of the nation’s yet-to-be-fulfilled promise of a guarantee of a minimum standard of economic possibility and security for all Americans. As he shows, the principles of an Economic Bill of Rights date, at least, to the founding of the Republic. Not only does Paul give us the most comprehensive treatment of the history of the idea of a social floor for opportunity, but he provides a detailed plan appropriate for the twenty-first century. This is the book that throws down a forceful gauntlet on how, at last, to create an equitable America." -- William A. Darity Jr., Samuel DuBois Cook Distinguished Professor of Public Policy, Duke University"In highlighting how the notion of economic freedom was hijacked by the right, Paul has put his finger on the missing link in any progressive agenda that purports to work for all Americans. The book connects the various seemingly separate strands of political crisis into one coherent idea: we need to revive a robust vision for economic freedom that centers on racial justice. Building on the core impetus of Roosevelt's Economic Bill of Rights, Paul revives it for the twenty-first century with an expert's understanding of economic trends and gaps in recent policy. This important and thorough account of history and economics will be an excellent resource for policymakers, students, activists, and citizens interested in achieving the promise of democracy." -- Mehrsa Baradaran, University of California, Irvine School of Law "Amidst the wreckage of the failed neoliberal project to shrink the idea of freedom down to limited government, Paul advances an expanded notion of 'freedom to' rather than just 'freedom from.' His program of economic rights may just be the best hope for securing a society built on positive freedoms in a sustainable democratic order." -- Samuel Bowles, Santa Fe Institute and author, The Moral Economy."Paul is sharp and deeply knowledgeable about his field, and his comprehensive approach is admirable. . . . A reminder of the country’s lost ideal of economic freedom and the many actions that might turn that ideal into reality." * Kirkus *“Paul argues that leaders need to prioritize providing equitable economic rights for all Americans. The book defines economic rights as the freedom to have basic necessities such as housing, employment, and health care. . . . To actualize these programs, the book calls for changes within the Medicare system and the creation of federal job-guarantees. This book will be of interest to scholars and general readers alike.” * Library Journal *"Mark Paul has done a useful public service in etching out the goals of progressive economic policy." * Counterpunch *Table of ContentsIntroduction Part I: American Freedom 1. States of America 2. Capitalism and Freedom 3. America’s Other Freedom Part II: Economic Rights 4. The Right to Work 5. The Right to Housing 6. The Right to an Education 7. The Right to Health Care 8. The Right to a Basic Income and Banking 9. The Right to a Healthy Environment Part III: A Budget for the People 10. How Do We Pay for It? Conclusion Acknowledgments Notes Index

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Book SynopsisGillian Watson has worked as university educator and academic leader for three decades. She has co-authored and edited several CIPD textbooks, developed many postgraduate-level business programmes and has led a variety of academic teams.Stefanie Reissner is a Professor of Work and Organization Studies at Essex Business School, UK, researching topics such as identity, reflexivity and learning. She is a senior fellow of the Higher Education Academy and an associate academic member of the CIPD.Trade Review"No matter where you are on your journey, this book is the perfect tool for you to take your skills set and success to the next level, with information and strategies that will help you achieve your goals. Developing Skills for Business Leadership is an ideal reference for practising professionals and managers as it covers developing your organisation to complete complex business tasks. It is also a source of knowledge for those pursuing postgraduate studies in business management with coverage in managing people and organisations. If you are exploring the idea of applying business leadership skills in your organisation, this book has no peer in its clarity and practical applicability. Gillian Watson and Stefanie Reissner have done a superb job in providing insights on perspectives on leadership in organisations and the building block on personal effectiveness and business acumen. This book's special strengths lie in discussing pertinent skills and capabilities that are required to lead and manage people and organisations with an authoritative yet practical perspective on the knowledge and skills areas that will help you most in your career. Perfect study material for a postgraduate management or leadership qualification." * Dr Stanley Yap, Executive Director, Audience Analytics Limited, Visiting Professor at UPSI, Malaysia *"The third edition of Developing Skills for Business Leadership is a very comprehensive narrative on this topic. It presents useful insights into the always complex and constantly evolving challenge of business leadership. All the chapters successfully bridge the gap between understanding business leadership as an academic exercise and informing those needing to apply the principles of leadership within their work environment. As such I would strongly recommend this book to students, scholars and practitioners." * Michael Brookes, Professor of Human Resource Management, University of Southern Denmark *"Developing Skills for Business Leadership provides a comprehensive account of the skills and behaviours that managers need to develop to be effective in their roles. It is practically focused but grounded in the latest theory and evidence. The updated third edition addresses the key issues managers are facing now, including the growth of hybrid working and the emergence of new AI-based tools and practices." * Andy Charlwood, Chair in Human Resources Management, University of Leeds, UK *"Whilst drawing on seminal theory and established professional practice, this comprehensive text extends essential knowledge and skills for leadership in today's dynamic world of work. It offers a fresh, meaningful perspective to develop reflexive leadership competence that will positively impact professional careers and facilitate constructive organisational dynamics. A read not to be missed by professionals and practitioners dedicated to and passionate about leadership as pivotal to an agile work context." * Antoni Barnard, Professor, of Industrial Psychology, University of South Africa (UNISA) *"This is an impressive book, targeted at professionals who have or aspire to have responsibility for managing others. Uniquely, the authors highlight what a changing wider landscape means for the career-minded professional. They provide timely and research-informed guidance in areas such as self-management, career development, communicating with others and many other topics. A particular strength of the book is the way in which it actively engages the reader and shows compassion and concern for the challenges they face. The writing is clear and well-informed, and the case studies and 'Development Zones' encourage reflection, further learning and engagement with others. This book will especially appeal to people aspiring towards or occupying early leadership positions but in truth offers insight and wisdom to support individuals regardless of their role in the career hierarchy." * Helen Shipton, Professor of International Human Resource Management, Nottingham Trent University, UK *"We live in a world where growing complexity and uncertainty means that personal skills and qualities are increasingly important, not only in HRM professionals but in all leaders. This third edition of Developing Skills for Business Leadership not only maintains the thorough analysis of these qualities that we have seen from previous editions, but has firmly updated these discussions for today's digital, hybrid, global and ever-changing context. This book is not only informative but is full of exercises and points of reflection to make sure that reading it is an enjoyable and developmental experience." * Emma Parry, Professor of Human Resource Management, Cranfield University, UK *"Gillian Watson's and Stefanie Reissner's Developing Skills for Business Leadership is a valuable book that should be widely adopted in leadership, general management and business courses. It effectively communicates how the skills needed to effectively lead business organizations are transforming as employees and workplaces are rapidly changing to be more diverse, virtual and self-regulatory. The content in the book is engaging, timely and accessible for your students." * Ellen Ernst Kossek, Basil S Turner Distinguished Professor of Management, Mitchell E Daniels Jr School of Business, Purdue University, USA *"This new edition is an essential text for any Master's student studying modules on leading and managing people. The authors translate the latest research findings into a highly accessible and topical guide to all the skills required both to manage yourself and your career, and lead others effectively in an organisational setting. The many case studies, examples and exercises throughout the book bring the theories and evidence to life, leaving the reader with a deep knowledge and practical understanding of how to be an effective leader, equipped to face today's challenges. A must-have book!" * Katie Bailey, Professor of Work and Employment, King’s College, UK *"Many employers and managers say that graduates or other people who they wish to appoint or promote should become better leaders and improve their so-called 'soft skills'. For valuable and practical insights and astute advice on how to improve such skills, go to Gillian Watson and Stefanie Reissner's third edition of Developing Skills for Business Leadership. This book has an additional key benefit in so far as it also supports the core knowledge and behaviour requirements of 'Personal effectiveness, ethics and business acumen' in Level 7 qualifications for the Chartered Institute of Personnel and Development, UK. It is highly recommended!" * Greg J. Bamber, Professor, Monash University, Australia; co-editor, International & Comparative Employment Relations: Global Crises & Institutional Responses (SAGE) *Table of Contents Chapter - 01: Introduction; Chapter - 02: Managing you; Chapter - 03: You as a professional; Chapter - 04: Working together; Chapter - 05: Working inclusively; Chapter - 06: Leadership; Chapter - 07: Managing information; Chapter - 08: Communication skills; Chapter - 09: Making decisions; Chapter - 10: Resolving conflict; Chapter - 11: Managing change; Chapter - 12: Developing the organisation; Chapter - 13: Managing projects; Chapter - 14: Career management; Chapter - 15: Next steps

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Book SynopsisFuel success and grow your team at every level of leadership. True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership-where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.The 5 Levels of Leadership are: 1. Position - People follow because they have to.2. Permission - People follow because they want to.3. Production - People follow because of what you have done for the organization.4. People Development - People follow because of what you have done for them personally.5. Pinnacle - People follow because of who you are and what you represent.Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

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Book SynopsisOver the years, Donald Trump, America''s most popular entrepreneur and currently a Republican presidential candidate, has written many bestselling books, but he has also written shorter essays that encompass his philosophy about how to live life to the fullest, both personally and professionally. In these pieces, which have been personally selected by Trump for this book, he gives his special perspective in what amounts to an informal education" about success in business and in life. With a foreword by Rich Dad, Poor Dad, author Robert Kiyosaki, Trump''s business acumen is on full display in such essays as: *Keep the Big Picture in Mind, *Essays, Assets, and Stephen King, *Imagination: A Key to Financial Savvy *Financial Literacy *Think Like a Genius *How to Get Rich

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Book SynopsisPaul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.Trade Review"This exceptional handbook is a must-have for entrepreneurs and professionals. It provides detailed insights on each model including when to use it, how to use it, practical examples and key considerations. Having personally experienced the benefits of some of these models, I am thrilled to have this invaluable resource of additional tools at my disposal." * Helen Winter, Founder & Managing Director, Business Bullet and author of The Business Analysis Handbook *"An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking." * Professor Stuart Roper, Associate Dean of Research Innovation and Knowledge Exchange, Huddersfield Business School *"Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. The Business Models Handbook is a practical text that all marketing experts should read." * Jeroen Beukeboom, Financial Analysis Manager, Henkel Global Supply Chain B.V *Table of Contents Chapter - 01: Introduction – An overview of business and marketing models; Chapter - 02: 3C framework – Maximizing a company’s strength relative to the competition; Chapter - 03: The 4Ps – How to design your marketing mix; Chapter - 04: ADL matrix – Strengthening a product portfolio or strategic business units; Chapter - 05: AIDA – A business model for improving marketing communications; Chapter - 06: Ansoff matrix – How to grow your company; Chapter - 07: Balanced scorecard – Measures and targets for achieving a strategy or improving performance; Chapter - 08: Benchmarking – Setting targets for business and marketing KPIs; Chapter - 09: Blue ocean strategy – Kick-starting innovation and new product development; Chapter - 10: Boston Consulting Group (BCG) matrix – Planning a product portfolio or multiple strategic business units; Chapter - 11: Brand audit – Improving the strength of a brand; Chapter - 12: Bullseye for brand positioning – Finding the core values of a brand; Chapter - 13: Business model canvas – Looking at key building blocks to see where improvements can be made; Chapter - 14: Competitive advantage matrix – Working out requirements to obtain a competitive advantage; Chapter - 15: Competitive intelligence – Assessing market strengths and weaknesses; Chapter - 16: Conjoint analysis – Assessing optimum pricing and the value of component parts; Chapter - 17: Customer activity cycle – Determining opportunities to lock in customers and give them more value; Chapter - 18: Customer journey maps – Assessing the current performance of marketing and sales processes; Chapter - 19: Customer lifetime value – Estimating customer spend over their lifetime with the company; Chapter - 20: Customer value proposition – Creating a compelling purchase motive; Chapter - 21: Diffusion of innovation – Launching new products and services; Chapter - 22: Directional policy matrix – How to prioritize segments or new ideas; Chapter - 23: Disruptive innovation model – Identifying unique ways of beating the competition; Chapter - 24: Edward de Bono’s six thinking hats – Brainstorming problems and generating new ideas; Chapter - 25: EFQM excellence model – Improving an organization’s quality and performance; Chapter - 26: Four corners – Analysing competitor strategies; Chapter - 27: Gap analysis – Improving areas of weakness in a company; Chapter - 28: Greiner’s growth model – Recognition and transition through different phases of company growth; Chapter - 29: Importance-performance matrix – Improving the effectiveness of any business initiative; Chapter - 30: Kano model – Identifying purchase motivations; Chapter - 31: Kay’s distinctive capabilities – Adding value by identifying your distinctive capabilities; Chapter - 32: Kotler’s five product levels – Adding value to a product or service; Chapter - 33: Market sizing – Assessing the size and value of a served or potential market; Chapter - 34: Maslow’s hierarchy – Differentiating market positioning; Chapter - 35: McKinsey 7S – A company ‘health check’ audit tool; Chapter - 36: Mintzberg’s 5Ps for strategy – Devising a competitive strategy; Chapter - 37: MOSAIC – Setting objectives for current and potential opportunities and how to reach them; Chapter - 38: Net Promoter Score® – A tool for driving customer excellence; Chapter - 39: New product pricing (Gabor–Granger and van Westendorp) – Pricing new products; Chapter - 40: Personas – Improving the focus of marketing messages; Chapter - 41: PEST – Assessing four major macro factors that shape a company’s future; Chapter - 42: Porter’s five forces – Assessing five economic factors for competitive intensity; Chapter - 43: Porter’s generic strategies – Pinpointing the strongest competitive position; Chapter - 44: Price elasticity – Outlining opportunities for raising or lowering prices; Chapter - 45: Price quality strategy – Guiding a company’s pricing strategy; Chapter - 46: Product life cycle – Determining a long-term product strategy; Chapter - 47: Product service positioning matrix – Positioning products according to quality and service value; Chapter - 48: Segmentation – Using customer groups to gain competitive advantage; Chapter - 49: Service profit chain – Connecting employee satisfaction and performance with company profits; Chapter - 50: SERVQUAL – Aligning customer expectations and company performance; Chapter - 51: SIMALTO – Identifying the customer value placed on product or service improvements; Chapter - 52: Stage gate new product development – Planning the development and launch of new products and services; Chapter - 53: Strategy diamond – Entering new markets; Chapter - 54: SWOT analysis – Analysing growth opportunities at product, team or business level; Chapter - 55: System 1 and System 2 thinking – Identifying the emotional forces that drive decisions; Chapter - 56: Tipping point – How small changes to behaviour can result in big achievements; Chapter - 57: USP – Pinpointing the unique selling point of a product or service; Chapter - 58: Value chain – Identifying product or service value during the manufacturing process; Chapter - 59: Value equivalence line – Managing price and product benefits in a business strategy; Chapter - 60: Value net – How to benefit from competitor collaboration; Chapter - 61: Value-based marketing – Adding value to products and services to improve profitability; Chapter - 62: VMOST – Defining strategies and preparing a business plan; Chapter - 63: Weisbord’s six box model – Assessing the efficient functioning of an organization;

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Book SynopsisMicrosoft PowerPivot is a free add-on to Excel from Microsoft that allows users to produce new kinds of reports and analyses that were simply impossible before, and this book is the first to tackle DAX formulas, the core capability of PowerPivot, from the perspective of the Excel audience. Written by the world's foremost PowerPivot blogger and practitioner, the book's concepts and approach are introduced in a step-by-step manner tailored to the learning style of Excel users everywhere. The techniques presented allow users to produce, in hours or even minutes, results that formerly would have taken entire teams weeks or months to produce. The "pattern-like" techniques and best practices contained in this book have been developed and refined over two years of onsite training with Excel users around the world, and the key lessons from those seminars costing thousands of dollars per day are now available within the pages of this easy-to-follow guide. This updated edition covers new features introduced with Office 2015.

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Book SynopsisBusiness Analysis for Practitioners: A Practice Guide provides practical resources to tackle the project-related issues associated with requirements and business analysis—and addresses a critical need in the industry for more guidance in this area. The practice guide begins by describing the work of business analysis. It identifies the tasks that are performed, in addition to the essential knowledge and skills needed to effectively perform business analysis on programs and projects.

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Book SynopsisCiarán McFadden is a Senior Lecturer in Organizational Behaviour and Human Resource Management at the University of Stirling, UK. His interdisciplinary research explores the workplace and career experiences of LGBTQ+ and neurodiverse employees, labour market discrimination and identity in organizations and has been published in numerous peer-reviewed journals and several books.

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Book SynopsisZontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.

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Book SynopsisProfessor Kathy Daniels runs her own consultancy advising, speaking and writing about employment law. She is an Associate of the Chartered Institute of Personnel and Development (CIPD), running employment law courses for HR professionals and line managers. She is a lay member of the Employment Tribunals, sitting in Birmingham. Prior to these appointments she was a senior HR manager in the manufacturing sector.

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Book SynopsisRose Jia is an award-winning marketing and product leader based in the United States. She leads growth marketing at Amazon after previously working in marketing and product development at Twitch and American Express, as well as having worked as an investment banker at the start of her career at Citi. She has founded community-based platforms like RenaissanceMarketer.com, The Techseries Company, and Whiskey Me Up, been a keynote and guest speaker at major conferences like AdWeek and Marketing Offensive and appeared on podcasts including The CMO Whisperer, The CPG Guys, and Looking Outside.

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Book SynopsisRachel Miller is an internationally recognized authority on Internal Communication (IC). A former journalist, she has 20 years' experience in IC and advises many of the world's best-known companies through her consulting business, All Things IC. She is a Chartered PR Practitioner and Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a keynote speaker and Candid Comms podcast host. One of the Inspiring Workplaces' top 101 global employee engagement influencers, Rachel was awarded the Chartered Institute of Public Relations' President's Medal in 2020 for distinguished service to PR.

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Book SynopsisMatt Bamber is an Associate Professor of Accounting at Schulich School of Business, York University. He has taught a range of undergraduate, MBA and other postgraduate courses. He is a Fellow of the Institute of Chartered Accountants in England and Wales. Simon Parry has taught professional accounting courses for ACCA, CIMA, ICAEW, and CIPD, together with academic courses for Business, Accounting and MBA students. He is a Chartered Accountant (ICAEW, FCA) with over 35 years' professional experience. He was a Senior Lecturer in Accounting and Finance at Newcastle University, UK.

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Book SynopsisMichael Armstrong is the UK's bestselling author of Human Resource Management books including Armstrong's Handbook of Human Resource Management Practice, Armstrong's Handbook of Reward Management Practice and Armstrong's Handbook of Performance Management and several other titles published by Kogan Page. His books have sold over a million copies and have been translated into over twenty languages. He is based in London, UK.

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Book SynopsisPaolo Taticchi is Professor in Strategy and Sustainability and the Co-Director of the Centre for Sustainable Business at University College London, School of Management. He is a prominent sustainability expert, speaker and consultant working with corporates and governments around the world. He is based in London, UK.Melina Corvaglia-Charrey is a Researcher at University College London, School of Management. She has over 15 years of experience as a senior marketing leader in the media industry, and also works as a consultant supporting small-to-medium size businesses with their sustainability reporting efforts. She is based in Toronto, Canada.

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Book SynopsisAn essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve.ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implement

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Book SynopsisCovering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition ofManaging and Organizationshas been updated to include:A new chapter onManaging Diversityand Inclusionwritten by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School.A new chapter onManaging Motivationwhat drives individuals and teams to excel.New and revamped case studies and examples from well-known organizations such as Nike, Tiffany, Nokia, Walmart and OpenAI.An increased focus on sustainability and ethics, demonstrating how organizations can thrive whilst protecting people and planet.This textbook is essential reading for anyone studying organizational behaviour at undergraduate or postgraduate level.Stewart Cleggis Professor at the University of Sydney, Australia and Emeritus

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Book SynopsisNick Smallman is Founder and CEO of Working Voices, a consultancy and training provider. For the last 25 years he has been advising global blue-chip clients on engagement, productivity, and retention. He is based in London, UK. Dan Parry is the Head of Content at Working Voices. He began his career as a broadcast journalist and has more than 30 years' experience in the media. He is based in London, UK.

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Book SynopsisNow in its fifth edition, this bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development.With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries. This book is a must-read for Change Management and Organizational Change modules, as well as those focussing on creativity and innovation.Patrick Dawsonis Emeritus Professor of Management at the University of Aberdeen.Constantine Andriopoulosis Professor of Innovation and Entrepreneurship and Associate Dean for Entre

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Book SynopsisJessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is an advisor for Vitur Summit, The Shortyz and the Skift Short Term Rental Summit, and has written for Hospitality Technology and International Hospitality Media. Jessica Gillingham is based in Bath, UK.

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Book SynopsisGwynne Richards has over 35 years' experience in warehouse management and logistics. As well as running his own successful logistics consultancy, he provides a number of courses on warehouse and transport management for practitioners. He is also a visiting lecturer at the University of Warwick and the University of Hull. He is the co-author of The Logistics and Supply Chain Toolkit and The Logistics Outsourcing Handbook, both also published by Kogan Page. He is based in Norfolk, UK.

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Book SynopsisA Nobel Peace Prize-winner outlines his radical economic vision for a better future. Muhammad Yunus is the economist who invented microcredit, founded Grameen Bank, and earned a Nobel Peace Prize for his work towards alleviating poverty. Here, he proposes his vision for a new kind of capitalism, where altruism and generosity are valued as much as profit making, and where individuals not only have the capacity to lift themselves out of poverty, but also to affect real change for the planet and its people. A World of Three Zeroes offers a challenge to young people, business and political leaders, and ordinary citizens everywhere to improve the world for everyone before it’s too late.Trade Review‘A book to make Wall Street quake — if Wall Street paid attention to the developing world … The author's humane proposal for economic reform, far from impractical, makes for provocative reading for development specialists.’ * Kirkus Reviews *‘The book has a lotto like and Yunus's faith in the entrepreneurial spirit is uplifting. His focus is on communities in developing countries but with lessons for everyone, and a wealth of ideas.’ * In The Black *

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Book SynopsisLucy Widdowson MSc PCC ACTC is an accredited executive and team coach, Director of Performance Edge, and a lead tutor on team coaching at Henley Business School, UK. During her 30 year corporate career she has worked as a HR Director and is a UK board member for team coaching for the ICF.Paul J Barbour MSc PCC ACTC is an accredited executive and team coach, with 20 years prior experience leading businesses and teams in Kerry Group plc. A writer and speaker with strong interests in human collaboration and conflict resolution, he is also a lead tutor on team coaching at Henley Business School, UK.

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Book SynopsisMatt Alder is a strategic consultant based in Edinburgh, UK. He focuses on innovation and technology in HR and Talent Acquisition. He is the host of Recruiting Future, one of the world's most popular talent acquisition podcasts and over the last 20 years has built a reputation as a global thought leader, working with employers to optimize their digital strategies.Mervyn Dinnen is a researcher, writer, analyst and influencer on HR, Talent and WorkTech trends based in London, UK. He was recognized as a Top 100 Global Influencer in HR Technology in 2019, 2020 and 2021, and has also been identified as one of the Top 100 Most Influential Talent & HR Professionals in the UK for 2022.Trade Review"In a year that combined a continuation of the COVID-19 pandemic and a reset of the employee experience dubbed 'The Great Resignation' this book is an in-depth analysis of how the world of talent acquisition has to adapt at pace to attract, engage and retain digital talent. Meticulously researched with real life case studies, this book is a must-read for every HR leader tasked with transforming their organization's talent offering." * Charu Malhotra, Head of Global Talent Marketing, PA Consulting *"Few in the staffing industry have the experience, access and authority to be able to write a book like this. Digital Talent covers topical urgencies like diversity & inclusion, digital leadership, shift to remote, evolution of HR technology and the changing relationship we have with work. We are fortunate that Mervyn Dinnen and Matt Alder - two veterans of the industry who each independently have forged unique paths as analysts and commentators - can collaborate so successfully in pulling together the trends which are shaping the world of work today. An essential read." * Hung Lee, Curator, Recruiting Brainfood *"This book is a gem - summarizing a wide range of data into a highly readable and useful book. Matt & Mervyn have provided the HR and talent acquisition profession with an outstanding overview of the challenges and opportunities that define this century as well as insight into how to adapt. Highly recommended." * Kevin Wheeler, Founder, The Future of Talent Institute *"Digital Talent covers an incredible range of areas in a consistently accessible and rich way. Any organization or practitioner interested in navigating through the fog of hype around the implications of an ever-increasing digital focus will find this book invaluable, both as a gateway and a guide. Whether it is busting myths about millennials or looking at the changing nature of the functions driving progress, there is a wealth smartly positioned thinking and provocation in its pages." * David D’Souza, Membership Director, CIPD *"I am absolutely delighted that our Institute's research has helped with the research for Digital Talent. There has never been a more important time for modern leaders to embrace digital transformation and people centric technology in connecting their people to purpose, to accomplishment and to one another." * Robert Ordever, Managing Director, OC Tanner Europe *"Digital Talent makes a well-researched and eloquent case for businesses to radically change their thinking around talent acquisition, performance enablement and leadership. It covers all aspects of the talent journey and creates a compelling vision for the transformation of the future workplace. This book is an urgent wake-up call for HR and business leaders everywhere." * Lucinda Carney, CEO & Founder, Actus Software *"Yet another barnstorming book from Mervyn and Matt this time about digital talent. The book is a blend of insight, good ideas and practical solutions to a challenge most organizations are struggling with: how do we attract, hire and retain the digital capability we need to be successful? This really is a must-read for all those dealing with this business critical issue." * Kevin Green, Chief People Officer, First Bus PLC and best-selling author of Competitive People Strategy *Table of Contents Chapter - 00: Introduction; Chapter - 01: Digital skills for a digital transformation; Chapter - 02: Talent acquisition; Chapter - 03: The digital talent experience; Chapter - 04: New thinking around talent management; Chapter - 05: Leadership in the digital age; Chapter - 06: Diversity and inclusion; Chapter - 07: Work Tech; Chapter - 08: The new future of work; Chapter - 09: Conclusion;

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Book SynopsisMatthew Quinn plots a landmark reimagination of governance and public administration, underpinned by sustainable development and civic republicanism.Table of ContentsIntroduction 1. Framing the Thinking 2. Governance and Sustainable Development as Governmentality 3. Bureaucratic Practice and Governmentality 4. Lessons from Governing for Sustainable Development 5. Towards a New Civic Bureaucracy Closing Words

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Book SynopsisEnergy is a key resource for transformational development globally. Oil and gas continue to play a key role in this sector irrespective of the gradual transition towards renewables and will continue to do so in most developing and emerging economies in the near future. The industry is complex and highly capital intensive not only with significant risk, but also with significant benefits. Such a complex but important sector is generally not well understood both in academic and policy circles. This book fills this void by serving as a comprehensive reference to the oil and gas sector, with a focus on emerging markets and developing economies (EMDEs). It offers in-depth coverage of the critical and contemporary issues in the economics of the oil and gas industry by carefully integrating the relevant theoretical underpinnings and practical policy issues across the value chain of the industry in relation to the development, fiscal arrangements, and the economic and financing aspects of the industry. These insights will significantly deepen the understanding of the industry and extend knowledge of the sector in ways that existing books do not. The book includes relevant cases and, thus, will serve as a valuable resource for students taking courses in market analysis of the oil and gas industry, energy economics, development economics and finance, environmental and resource economics, the political economy of the extractive industry, and development studies. Researchers and practitioners working in these areas will also find the book to be a useful reference guide.Table of ContentsPart I: Overview of the Oil and Gas Industry 1. Introduction to the Economics of the Global Oil and Gas Industry in Emerging and Developing EconomiesPart II: Oil and Gas Development and Fiscal Arrangement 2. The Oil and Gas Industry in Emerging and Developing Economies 3. Oil and Gas Exploration, Development and Production in Emerging Markets and Developing Economies 4. Legal, Regulatory and Fiscal Arrangement in the Oil and Gas Industry in Emerging and Developing Countries 5. Oil and Gas Energy Security PartIII: Oil and Gas Economics and Finance 6. The Economics of Oil and Gas Resources 7. Economics of Downstream Oil & Gas Project, Risk & Decision Analysis 8. The Market for Crude Oil 9. Financing of Oil and Gas Companies in Emerging and Developing Economies 10. Project Finance for the Oil and Gas Industry in Emerging and Developing Economies 11. Investment Appraisals for Oil and Gas Projects 12. Financial Analysis and Performance of Oil and Gas Firms 13. Financial Planning and Forecasting in the Oil and Gas Industry 14. Oil and Gas Valuation 15. Mergers and Acquisitions in the Oil and Gas Sector 16. Enterprise Risk Management in the Oil and Gas Industry: Evidence from a Developing Market 17. Derivative Markets for Oil and Gas Transactions 18. Petroleum Wealth Management in Emerging and Developing Countries 19. Oil Revenues, Finance and Economic Development 20. The Political Economy of the Oil and Gas Sector in Emerging and Developing Countries

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Book SynopsisSea freight remains overwhelmingly the most common form of transport for goods globally. Grasp the core theories and understand the latest research in maritime logistics, along with how this field operates and contributes to global supply chains, with this key textbook. Maritime Logistics provides a complete overview of the core concepts within this discipline from a range of international expert contributors. This textbook examines the recent developments in the ports and shipping industries including supply chain strategies and emerging, innovative practices. Designed for maritime students and professionals, the structure offers a complete approach with an emphasis on developing a well-rounded knowledge and understanding of the field. The third edition is fully updated with new content on maintenance optimization, supply chain integration, economies of scale within liner shipping and port performance and management. In addition, this edition examines new technologies, considers new and existing risks to the maritime supply chain as well as generally how maritime logistics will continue to evolve. For those seeking to become maritime logistics specialists, this is the authoritative companion.Trade Review"Maritime Logistics, now in its third edition, provides its readers with a comprehensive coverage of the maritime logistics industry. Well respected contributors from around the world provide detailed insights into key aspects of the industry and how it is evolving to meeting rapidly changing global conditions. I am sure this won't be the last edition as it remains to be seen how maritime logistics, and indeed the supply chains that rely on it, will transform themselves to achieve carbon neutrality by 2050. Indeed, the pace of change is now so rapid that readers are advised to digest this book before it is superseded by the fourth edition." * Professor Michael Bell, Chair of Ports and Maritime Logistics Institute of Transport and Logistics Studies, University of Sydney Business School *"This book represents an outstanding contribution by two of the world's leading experts to the literature on maritime studies and logistics. It is essential reading for all postgraduate students, researchers and practitioners and should be on all course reading lists." * Michael Roe, Professor Emeritus of Maritime and Logistics Policy, University of Plymouth *"Maritime logistics management remains the backbone of international business. Managers who don't understand maritime strategies, operations, and tactics are often incapable of responding to the unique disruptions experienced in ocean transportation. This 3rd edition of Maritime Logistics provides the most comprehensive and up-to-date information available on the topic. Considering the supply chain complications, bottlenecks, regulations, and disruptions we continue to experience in the 2020s, this book should really be on every innovative business professional's shelf." * Glenn Richey, Harbert Eminent Scholar and Professor of Supply Chain Management. Auburn University *"This is an excellent publication that brings together in one volume everything that all those interested in ports and shipping need to know about maritime logistics. Covering the ground and the specifics of shipping and port logistics in thorough and comprehensive ways, this 3rd edition of Maritime Logistics allows the reader to fully understand the rapid evolution and latest developments of global maritime supply chains. An essential knowledge basis for students and professionals in the field." * Thanos Pallis, Professor of Management of Ports and Shipping, National and Kapodistrian University of Athens *"Maritime Logistics is an enabler to complete international trade transactions. The two world-class academics in the field use their expert knowledge to produce this book by compiling international freight transport, shipping logistics, port management and strategies, and supply chain issues of the field. Readers will surely find it rewarding as to update their knowledge of maritime logistics with this book." * Mike Lai, Chair Professor of Shipping and Logistics, Hong Kong Polytechnic University *"The Covid-19 pandemic is above all a maritime logistics challenge, confronting global supply chains with historically high freight rates, delays, and congestion. Edited and written by some of the most renowned maritime economists, the latest edition of Maritime Logistics will help all of us to understand the underlying trends and concepts, and then to collaborate to find solutions to the crisis." * Jan Hoffmann, Head, Trade Logistics Branch, UNCTAD *"In a time when the disruptions of maritime supply chains have never been so impactful for industries and consumers, this book is a perfect guide for professionals and students looking for a better understanding of maritime logistics." * Pierre Cariou, Professor of Shipping and Port Management, KEDGE Business School *"A real tour de force in its comprehensive coverage of the shipping and port industries." * Kevin Cullinane, Professor of International Logistics and Transport Economics, University of Gothenburg *Table of Contents Section - ONE: Introduction; Chapter - 01: Introduction to maritime logistics; Chapter - 02: Maritime transport and logistics as a trade facilitator; Chapter - 03: International maritime trade and logistics; Chapter - 04: Defining maritime logistics and its value; Chapter - 05: Hinterland logistics and global supply chains; Chapter - 06: Human elements in maritime logistics; Section - TWO: Shipping logistics; Chapter - 07: Intermodal freight transport and logistics; Chapter - 08: Global maritime networks in container shipping; Chapter - 09: Supply chain integration of shipping companies; Chapter - 10: Logistics strategy in container shipping; Chapter - 11: Tanker shipping logistics; Chapter - 12: Dry bulk shipping logistics; Section - THREE: Port logistics; Chapter - 13: Dry ports in concept and practice; Chapter - 14: Port-centric logistics in concept and practice; Chapter - 15: Container hub ports in concept and practice; Chapter - 16: Multinationalizing container ports - Business models and strategies; Chapter - 17: Public-private partnerships and port logistics performance; Chapter - 18: Port and logistics chains - Changes in organizational effectiveness; Chapter - 19: Logistics performance of supply chain-oriented ports; Section - FOUR: Conclusion; Chapter - 20: Looking ahead

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Book SynopsisAlison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.

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Book SynopsisTom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

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Book SynopsisWant to start your own business, but not sure where to begin? 'Mind Your Business' is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customised roadmap for your business. This book is for aspiring entrepreneurs who are driven, ambitious, creative and determined to build a business and life they love.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book Synopsis

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Book Synopsis

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Book Synopsis1. A brief history of power.- 2. Why it's getting worse.- 3. The springboard.- 4. The box.- 5. The lens.- 6. The prism.- 7. Why people want power & why it matters.- 8. Power and the insecure leader.- 9. The impact of leaders' power on others.- 10. What leaders need to do.- 11. What organisations need to do.- 12. Power and the politician: Advice for electors.

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Book SynopsisAndy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.Trade Review"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." * Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York *"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." * Joe Fattorini, journalist and presenter of The Wine Show *"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." * Marc Lewis, Dean, School of Communication Arts *"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." * Drayton Bird, the godfather of direct marketing *Table of Contents Section - ONE: Copywriting in context; Chapter - 01: Creativity – A genuinely marketable skill?; Chapter - 02: The right and wrong way to judge copy; Chapter - 03: The impact of new channels – From mobile to social; Chapter - 04: Blood brothers or ugly sisters – How do copy and content fit together?; Section - TWO: Motivation versus reason – Tapping into your customer's deepest drives; Chapter - 05: Harnessing the power of emotional copywriting to persuade your prospects; Chapter - 06: Three big ideas you should use for copy before highlighting the "benefits"; Chapter - 07: A powerful process for developing customer empathy through copy; Chapter - 08: Copywriting hacks – Flattery will get you everywhere; Chapter - 09: The ancient Greek secret of emotionally engaging copy; Chapter - 10: Copywriting and connecting on social media; Chapter - 11: Creating calls to action – Top tips to bring home the bacon; Section - THREE: The pleasure principle – Making your writing more enjoyable and compelling; Chapter - 12: Balancing pleasure and profit – Five techniques to write fantastic copy; Chapter - 13: How to engage your imagination and free your creativity; Chapter - 14: Tone and technique in copy – Finding your voice (and that of others); Chapter - 15: The definitive guide to when grammar matters in copywriting; Chapter - 16: Injecting life into your sales pitch – An age-old method

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Book SynopsisAlan Sangster?is Professor of Accounting History at the University of Aberdeen and was previously a Professor of Accounting at universities in the UK, Brazil, and Australia. Lewis Gordon?is Senior Lecturer in Accounting at the University of Liverpool and has extensive experience teaching Financial Accounting at undergraduate and professional levels. Frank Wood?was the original author of this text and remains one of the world's best-selling authors of accounting textbooks.

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Book SynopsisDisruptions in supply chains and consumption patterns triggered by the pandemic together with stimulus packages and the energy crisis have catapulted inflation rates to levels last seen in the 1970s. For inflation markets, it’s hard to understate this sudden and enormous change in fortunes. Understanding the future evolution of consumer prices has become crucial for investors across all asset classes as central banks tailor their policy responses with a view to anchoring inflation expectations. Inflation-Linked Bonds and Derivatives condenses more than 15 years of dedicated coverage of inflation markets. It provides investors, issuers and policy makers with all the relevant tools to navigate inflation markets, starting with the nuts and bolts of consumer price indices, forwards, carry and trading strategies, to advanced topics like seasonality adjustments and the use of inflation options. With its many illustrative graphs and tabulated data, this exceptional book will benefit traders, corporate treasury departments, fixed income investors, insurance companies and pension funds executives.

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Book SynopsisFinancial Accounting for Decision Makers, 11th edition will help you understand key principles and techniques and develop skills to make informed business decisions. Now with more exercises for self-study, the book is clear and easy to read and is updated with real world examples from business practice.

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Book SynopsisMichael Becket is an experienced financial journalist. He was previously the City news editor and small business editor of The Daily Telegraph and has written for numerous publications including The Spectator, Accountancy Age and Money. He has lectured at the University of Manchester, Cranfield University and City, University of London. He is the author of multiple books.

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Book SynopsisSamir Dani is Professor of Operations Management and Deputy Director of Keele Business School at Keele University, UK. He engages widely with industry and has research interests in supply chain risks, sustainability in supply chains, and the use of technology and business models. He works with the food sector on projects related to food supply risks, food sustainability, and food ecosystems. He has published widely and has presented his research to both academic and practitioner audiences.

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Book SynopsisDavid Lowe was an experienced consultant and freelance writer, involved in the road haulage industry for many years. He wrote books on transport including The Professional LGV Driver's Handbook and The Pocket Guide to LGV Drivers' Hours and Tachograph Law. Ashley Rimmer is an experienced transport and operations manager with over 45 years of experience. He is currently a Transport & Compliance Manager at Transam Trucking Ltd and is a Fellow of the Chartered Institute of Logistics and Transport (CILT). He is based in Norwich, UK.

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