Description
Book SynopsisNow in its fifth edition, this bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development.
With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries.
This book is a must-read for Change Management and Organizational Change modules, as well as those focussing on creativity and innovation.
Patrick Dawsonis Emeritus Professor of Management at the University of Aberdeen.
Constantine Andriopoulosis Professor of Innovation and Entrepreneurship and Associate Dean for Entre
