Business, Finance & Law Books
Practical Inspiration Publishing Crafting Connection: Transform how you
Book SynopsisBeing able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development.And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives.But connecting and communicating isn’t always easy. Perhaps we’re fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation.In this thought-provoking and practical book, you’ll discover how connecting with yourself gives you a foundation for better relationships with others. You’ll find ideas that you can apply to one-to-one conversations, to group interactions such as networking meetings, teamworking and leadership, and in family and social settings.As you progress through three dimensions of connection, you’ll build skills and confidence in relating to yourself and others.‘Crafting Connection is a must-read guide to communication and building better relationships.’Jess Annison, OBE. Jess Annison Coaching‘… an elegant, accessible, and practical guide to creating a more meaningful, authentic life by deepening the connection you have with yourself and with others.’Sarah Grant. Nutritional therapist, Gut ReactionFelicity Dwyer is a facilitator, trainer, coach and speaker. She helps individuals, leaders and teams to connect and communicate, so that people feel heard and understood.Trade ReviewA comprehensive tour through improving individual interactions. I would readily recommend for the methodical and insightful approach. * Amazon *It is from this slower, more reflective mindset that I think the book reveals its true splendour. Crafting Connection is more a life resource that you continually dip into and come back to, as opposed to something you just read once or skim.’ * Edge *Table of ContentsTABLE OF CONTENTS Welcome to Crafting ConnectionSECTION 1: Connecting Within Section Introduction CHAPTER 1 It all starts here: Presence as the gateway to connection CHAPTER 2 Body whispering: Tuning into the subtle signals of body wisdom CHAPTER 3 Does this matter? Values as your trustworthy guide CHAPTER 4 Getting out of your own way: Uncovering clarity by noticing your own thought processes CHAPTER 5 Your inner landscape: Exploring metaphor and story as a way of understanding and changing your experience of the world SECTION 2: Connecting With Section Introduction CHAPTER 6 I hear you: Listening as the master key to connection CHAPTER 7 I would like to be heard: The skills of assertive and respectful communication CHAPTER 8 What do you really think? Using questions to deepen connection and understanding Chapter 9 Just imagine… Story and metaphor to engage and influence others CHAPTER 10It’s more than words: Body and voice in the dance of connectionCHAPTER 11Expanding awareness and deepening relationships through giving and receiving feedback SECTION 3: Connecting BeyondSection Introduction CHAPTER 12Finding community: engaging with deep and shallow networksCHAPTER 13Crafting community: Building valuable connections CHAPTER 14 Beyond the selfThe art and practice of inter-connectionCONCLUSION CHAPTER 15 1Connecting in 3D, PARED downBOOK BONUSESACKNOWLEDGEMENTSREFERENCES
£14.24
Practical Inspiration Publishing Tame Your Tiger: How to stop your product
Book SynopsisDoes your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you’re not alone.Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.Trade ReviewIf you are into product business, specifically a beginner or a small business owner, this book has life changing potential...For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important. * Netgalley *It's vital that you product-based business owners take advice that’s relevant for you, and boy does Catherine know her stuff about the daily challenges of running profitable product-based businesses. * Instagram *Fantastic book. Well written, easy to understand and a powerful tool and insight to how to help your business not only survive but to succeed and grow. * Amazon *Table of ContentsPrefaceWelcomeWho the book is for and how to use it, with an introduction to the fictional case studies that will be used throughout the book.Chapter 1 – The Anatomy of a tigerWhy do product businesses become tigers and how do you manage them?Chapter 2 – The Bite Part 1 – The top teethHow to calculate your in-margin, and how to improve it.Chapter 3 – The Bite Part 2 – The bottom teethWhat is your out-margin? How can it impact your business and what are some of the factors that may be causing you a problem.Chapter 4 – The Tail Part 1 How do you identify the productive stock in your business?Chapter 5 – The Tail Part 2The questions to ask yourself before creating a stock plan.Chapter 6 – The stomachHow much are you feeding your tiger? Working out what your fixed expenses are in your business and how to put together a simple plan to make sure they are the right size.Chapter 7 – What about sales?How to grow sales in a profit-positive way, and why more sales isn’t always the answer.Chapter 8 – Becoming a tiger tamerUnderstanding the key numbers you need to track each month to keep your business healthy. Using the data to learn about what your customer really wants and improve your product strategy.Chapter 9 – Final thoughtsIf you do nothing else after reading the book, these are the things to focus on. AcknowledgementsAppendicesFurther Reading
£14.24
Practical Inspiration Publishing How to Lead with Purpose: Lessons in life and
Book Synopsis'Want to avoid making leadership mistakes and make better decisions? Read this book.' - James TimpsonNo time for wishful thinking when you’re changing the world.If you’re a leader who wants to get things done in a way that makes the world a better place, you need someone in your corner.Liam Black has been supporting social entrepreneurs and purpose-driven leaders for decades, and he understands what it takes to do work that goes beyond the bottom line – and what it can take out of you, too.In this no-bullshit, woo-woo-free book, he reveals how to align purpose and leadership, how to deal with uncertainty, imposter syndrome, anxiety and loneliness along the way, how to exercise authority (even in the face of endemic sexism), and when it’s right to walk away.'Liam’s the mentor you want on your side when things get tough.' - Sue Campbell, FA Director of Women’s Football'This book (like his mentoring) will help you get through tough times with grace – a must read.' - Juliet Scott-Croxford, President North America Brompton BikesLiam Black has founded and led a dozen organizations, invested millions in purpose-driven companies and is a mentor to start-up entrepreneurs and leaders in multinational corporations.Trade ReviewDoes the world really need another book about leadership? Well, it turns out it does.. Liam's book is a paean Dr Craig Dearden Phillips, MBEThis book is a fantastic read...and it might just be what you need if you're trying to make sense of your life, or your career. Bring it on! * Amazon *I’ve benefited from Liam’s gloves off mentoring and can testify it’s both challenging and compassionate. I’m very grateful for it. And now you can get it in book form! It’s short, pithy, and provoking. * LinkedIn *There’s no shortage of leadership books out there, but this is definitely one I would recommend. It is clearly written, honest, brave, entertaining and very, very funny. If you like seeing ego, pomposity and hypocrisy being skewered, you’ll love it. * Amazon *He gets you to see the world as it is before you want to see the world as you want it to be. And that is why the gloves off mentor bit really rings true with me. I highly recommend it. -- David McQueen * LinkedIn *Table of ContentsForeword by James Timpson, OBEIntroductionPART 1: MAKING A DIFFERENCEChapter 1: So, you want to change the world…Chapter 2: Courage and clarity Chapter 3: Purpose and platformChapter 4: Authority and agencyPART 2: STAYING ALIVEChapter 5: Bullshit and bullyingChapter 6: Maniac and minderChapter 7: Dealing with dickheadsConclusion
£14.24
Practical Inspiration Publishing Do Penguins Eat Peaches?: And other unexpected
Book SynopsisWhy are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.Trade ReviewIf you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedInThis is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It’s a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - AmazonKatie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - AmazonAbsolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It’s written in an accessible (and often funny) style, and shows that you don’t need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - AmazonThe book gives great tips on how to do market research – how to interview clients properly, for example – but also, crucially, what to do with the insight they give you. Honestly, I wish I’d had this book years ago. Go and buy it, I reckon you won’t regret it. - LinkedInIt's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - AmazonTable of ContentsList of stretch tasksPrefaceJungle JuiceForewordIntroductionWho is this book for?Democratizing skills for smaller businessesWhat is market research and why do we need it?Good enough researchHow well do you know your customers?Make small your superpowerHow to read this bookWhat you’ll learnWhy me?Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your businessYou are not your customerAssumptions kill dreamsThe sunk cost fallacyKnowing your customer is a practiceSeven ways market research will improve your businessStretch task #1Stretch task #2Chapter 2: Ego, excuses and the fear of failure: what’s holding you back?Market research excusesFear of failureEgoStretch task #3Chapter 3: The explorer’s toolkit: curiosity, empathy and courageCuriosityEmpathyCourageChapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just askWhat is a customer interview?When to use customer interviews?Where to find people?Stretch task #4How to askIncentivesGetting over yourselfCreating a discussion guideDuring the interviewAfter the interviewChapter 5: The mother of all theories and there is such a thing as a stupid questionJobs to be done (JTBD) theoryWhat are your customers trying to get done?Five golden rules for asking quality questionsChapter 6: The art and science of sensemakingWhat is sensemaking?Why do we need it?When to do it?What you needHow to do itOutliersChapter 7: Stop sending shitty surveysWhat is a survey?When should you use a survey?Build surveys people fill inWork backwardsMake something happenSample sizes and response ratesWhich platforms to use?Chapter 8: Learn about customers in your pyjamas and how to win at desk researchWhat is desk research?Where to look?Keeping one eye on the competitionGet startedStretch task #5Chapter 9: Can I pick my friend’s nose? And how to be a digital spyBeing a digital spyWhere should you look?Search listening toolsScared of robots?Chapter 10: Stop asking for five-star feedbackWhat is customer feedback?Feedback formatsHow to ask for itHow to take itHow to use itTestimonials and reviewsHow to give itChapter 11: Small business testingQuick and dirty testingWhat’s your skateboard?Testing priceChapter 12: When not to listen to customersReason 1: The customer is not aligned with your business valuesStretch task #6Reason 2: When the rewards are teeny-weenyReason 3: Someone else is doing it (much) betterReason 4: You just don’t want to do itReason 5: You don’t have the bandwidthChapter 13: Three ways to make it happen and staying on the right side of the lawOption 1: The stoneOption 2: The peachOption 3: The penguinStaying on the right side of the lawWhen to hire the prosConclusionDo penguins eat peaches?Question BankThemes to explore with customersUseful linksContributor biosAcknowledgements
£14.24
Practical Inspiration Publishing The Product Innovator’s Handbook: How to design
Book SynopsisWhy do some physical products succeed and others fail?When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.Trade ReviewHas a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs. * Netgalley *If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you... This is a great reference book regardless of your location...If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey. * Netgalley *"..an excellent resource.. detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it...His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market." * Amazon *This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market. * Netgalley *Table of ContentsIntroduction1. Know Your Why Why do you want to develop a product? What is your personal motivation – to make money; to learn a new hobby; or educate yourself in a different area of expertise? This chapter explores the reasons why you may want to develop a new product and allows you to identify personal characteristics that will be critical to your success. What Problem Are You Solving? This chapter helps you identify an opportunity for a new product? Have you spotted a problem that can be solved through the introduction of a new design? What is the scale of the problem; is it just you that experiences this or is it experienced by many – is this problem worth solving at all; is the scale likely to result in a lucrative product and will it result in you building a scalable business. Who Are You Selling To? Have you identified your target customer? How would you describe them, what is their lifestyle like, what other brand and products do they engage with? This chapter will help you understand the importance of building a niche; understand the value of product features and how this is viewed in the eyes of your customers. Protect Your Product This chapter explains many of the terms related to intellectual property (IP) and demystifies the common misconceptions. Protecting your idea is often the first step in the process that innovators often take, when in fact, it should be one of the last. Understand how IP fits in to your long-term business plans and why it might not be relevant to you at all depending on your aspirations. Fund Your Product Lack of funding is the common reason why new products fail to get to market. This chapter explores the different approaches you could use to fund your project and minimise your personal exposure. Accessing the range of financial mechanisms may require you to engage with groups of people and organisations such as angel investors and government bodies – each have pros and cons that will impact on your business and product development journey differently. What’s Your Business Model? End-customers are increasingly seeking experiences - this chapter explores a range of different business models that enable you to deliver your product into the hands of the user in a frictionless and exciting way. Some concepts explained include razor and blade; subscription selling; renting and leasing; and the hybrid model. Your Manufacturing Strategy The time and complexity involved in preparing your product for manufacture is a critical phase in the process that many underestimate. This chapter outlines some of the challenges and risks that exist and how you can mitigate against them. Events such as Brexit and Covid-19 have dramatically changed the manufacturing landscape. This chapter will help to inform you on how to select a manufacturing partner based on your product requirements and primary market. Your Go to Market Strategy This chapter explains the different ways to get your product in front of the consumer. Selling via high street shops was always the best way to go about this; however, online sales now provide an accessible route to market for many product creators; as well as a number of other possible other routes to market that should be considered depending on the nature of the product. How Your Product is Designed This chapter explains the stages of the product development journey; how the product is created from the point of the idea being conceived; designed; engineered; prototyped and tested. The time and cost associated with this process can vary hugely depending on the technical complexity and scale of your design requirements – understand the likely timescales involved and the phases of the process that can take the longest. How to Choose a Product Designer You are likely to require input from a Product Designer or Design Engineer at some point in your journey. This chapter helps explain ways to identify the skills you need for your project; how to identify a suitable Product Designer, the good points to look out for, as well as the bad points. Your project may require a team of people to deliver it effectively, this is when you should choose to talk with a design consultancy who are able to offer a vast range of skills and help you all the way. Contents ListIntroduction1. Know Your Why2. What Problem Are You Solving?3. Who Are You Selling To?4. Protect Your Product5. Fund Your Product6. What's Your Business Model?7. Your Manufacturing Strategy8. Your Go to Market Strategy9. How Your Product Is Designed10. How to Choose a Product DesignerConclusionThe AuthorAcknowledgements
£17.99
Practical Inspiration Publishing The BRAVE Leader: More courage. Less fear. Better
Book SynopsisYour business needs you to be brave when it comes to inclusion.David McQueen has coached leaders across all sectors to step up to inclusive leadership, transforming their processes, policies and ways of working to support diversity and reap the rewards.Many leaders are terrified of doing the wrong thing, so they do nothing. That is not an option. Discover how to think strategically about problem-solving and decision-making so that you embed inclusivity in your organization, no matter the pace of change you face, and future-proof your talent management, product development, customer experience and more.David McQueen is a leadership coach, international speaker and facilitator. He is the cofounder of professional development company Q Squared Ltd, the host of the David McQueen Podcast podcast and a blogger on all things leadership and culture change.Trade ReviewIt’s lucky for all of us the legend in his own lifetime, David McQueen has written the book on (leadership). I rate David so much I bought multiple copies, one for my daughter’s future bookshelf and more for my team, mentees and a spare for myself. Whether it’s the desperate need to know what to do in response to tragedies on our screens, or urge to be a better citizen in our cities or just to make a bit of a dent on where we work, Dave’s got inspiration and tools for action. And while, I’m lucky to consider him a friend, he doesn’t know I bought have a dozen books or am posting this, I just finished reading it so bought more and wanted to share. - Sam Conniff, author of Be More Pirate, LinkedInServes as a beacon for those navigating the complexities of modern leadership...McQueen's expert blend of theory and practical application makes this book a must-read for anyone committed to making inclusivity a reality in their leadership practice. - LinkedInWhat is brilliant about this is the fact that here we have a book that goes against the norm, is easy to read and is relatable. Lots of great pieces of information that will help me in my own leadership journey! - Amazon 5*A book that will reframe our perception of what makes a true leader and teach us all to lead like he does so effortlessly. - LinkedInA "doing" book for those who are Brave enough to do the work, on themselves, within organisations, within their family. - LinkedInTable of ContentsForewordIntroductionPart 1: WHAT Chapter 1. Defining Leadership & FollowershipChapter 2. What is inclusive leadershipChapter 3. The BRAVE Model™Part 2: WHY Chapter 4. Decision Making & Problem SolvingChapter 5. Strategic Thinking as PracticeChapter 6. Leadership as a systemPart 3: HOW Chapter 7. Mapping InclusionChapter 8. The Coaching Advantage odels and tools to help leaders across the organisationChapter 9. Lead by ExampleChapter 10. Team Building & ResistanceChapter 12. Measuring ImpactConclusionEndmatter (bibliography, appendices, notes/references, about the author, acknowledgements)
£16.14
Practical Inspiration Publishing Leading Edge: Strategies for developing and
Book SynopsisOf course your team is good. It’s made up of good people. But imagine if it was GREAT… imagine if it had the EDGE…In a world of ambiguity and constant change, teams are the critical glue for solving complex problems, delivering in challenging environments and supporting each other to grow, develop and be engaged. Drawing from extensive research working across hundreds of teams, Alison Grieve and Jenni Miller have developed an integrated and full-team approach that allows any team to achieve high performance and sustain it. In this highly practical book, they translate their authoritative research and theory into five key Edge Dynamics, together with clear steps and tools that can be applied immediately. Take your team to the edge of higher performance, deeper engagement and greater wellbeing and beyond. Trade Review'In a nutshell, this book is a game-changer for leaders. If you're aiming to elevate your team's performance, look no further. It's packed with actionable steps and valuable tips that guarantee results. Plus, the free resources accompanying the Edge Dynamic Framework are a lifesaver. I loved every bit of it and will be urging everyone I know to read it. - Amazon reviewThe book has a good focus on building high performance teams and drills down into components that support such a team structure: reason, results, routine, relationships and resilience. - NetGalleyShort enough so as to not be overwhelming, but packed full of detail and things to consider, learn, unlearn and apply, this book provides key insights that will help all levels of team thrive. - NetGalleyIn a nutshell, this book is a game-changer for leaders. If you're aiming to elevate your team's performance, look no further. It's packed with actionable steps and valuable tips that guarantee results. Plus, the free resources accompanying the Edge Dynamic Framework are a lifesaver. I loved every bit of it and will be urging everyone I know to read it. - AmazonTable of ContentsIntroduction: Why High-performing Teams? What is High Performance? The VUCA World The Need for High-performing Teams Organizational Benefits Individual Benefits The Benefits to You The Conditions for Success in a High-performing Team High Performance is By Design How To Use this Book Diamond Charter PART ONE: High-performing Team Dynamics Chapter 1: The Principles and Dynamics of High-performing Teams The Principles of High-performing Teams Overview of The Edge Dynamics Diagnosing Your Team Accessing the Diagnostic Tool How The Edge Dynamics Interact with Each Other The Principles and Dynamics of High-performing Teams - A Summary Chapter 2: Reason What is Reason? Why is Reason Important? The Impact of Reason on Team Performance The 4 Levels of Reason Alignment of the 4 Levels Creating a Team Reason How Reason Changes When the Team Changes The Links to Other Edge Dynamics Reason – A Summary Chapter 3: Results What do we Mean by Results? Clarity: The Biggest Gift You Can Give Your Team Alignment of Results Collaboration Over-Collaboration The Big Whats The Links to Other Edge Dynamics Results – A Summary Chapter 4: Routines Defining Routines Creating a Team Rhythm Meetings Decision Making: Who Makes Decisions In Your Team? Communication Processes Escalations Planning and Adjusting Work Engaging Externally (e.g., Customers, Suppliers, Partners) Accountability The Links to the Other Edge Dynamics Routines – A Summary Chapter 5: Relationships Definition of Relationships The Benefits of Great Relationships The Complexity of Relationships Where Do You Start with Relationships? Foundation Skills Stretch Skills Going the Extra Mile Avoid Forced Fun Relationship Diagnostic The Links to Other Edge Dynamics Relationships – A Summary Chapter 6: Resilience What is Team Resilience? What do High-performing, Resilient Teams Do? The Impact of Resilience on Sustaining High Performance Single Points of Failure Create a Culture of Learning Beginnings and Endings The Lowest Scoring Edge Dynamic Pay Attention to Your Team’s Resilience Role Modelling Resilience The Links to Other Edge Dynamics Resilience – A Summary PART 2: Leadership and Team Development Chapter 7: Leading a High-performing Team The Behaviour of the Leader is Crucial Self-Awareness Reason Results Relationships Routines Resilience Leading High-performing Teams – A Summary Chapter 8: Accelerators and Interferences Think Like a Formula 1 Team Accelerators Interferences Accelerators and Interferences Are Dynamic Are You an Interference or an Accelerator? Accelerators and Interferences – A Summary Chapter 9: Team Composition for High Performance Types of Teams Matrix Teams Project Teams Team Size Virtual and Hybrid Teams Cross-Cultural Teams Diversity and Inclusion in Teams Team Composition for High Performance – A Summary Conclusion Acknowledgements Bibliography
£22.49
Practical Inspiration Publishing How to Write a Self-Help Book: Successful
Book SynopsisWrite a self-help book that makes a differenceIf you’re a coach, therapist, or trainer wanting to write a book that transforms your readers’ lives, you may feel unsure about what’s involved. How do you translate the words that come so effortlessly when you’re with a client into inspirational and convincing advice on the page? What’s the secret?This is the book that guides you on your journey to becoming a successful self-help author. It gives you everything you need to write, publish, and promote a book that does justice to your ideas and expertise.DEFINE YOUR BOOKUnderstand what you want to achieve with your book, the exact topic to write about, who your readers are, and what kind of self-help guide it will be. So many authors miss this vital step.OUTLINE YOUR BOOKDiscover easy and effective ways of structuring your content so that it effortlessly takes your readers from problem to solution.WRITE YOUR BOOKLearn how to win over your readers’ hearts and minds by writing clearly, persuasively, and authentically.PUT YOUR BOOK OUT THEREUncover the mysteries of editing, publishing, and marketing your book so that it reaches a ready-made audience of willing readers.GINNY CARTER is a bestselling ghostwriter of over 25 books, a book coach, and an award-winning author in her own right. Specialising in self-help guides, business books, and memoirs, she’s ghosted books on a wide variety of topics. Ginny is also the author of the award-winning Your Business, Your Book, which takes you through the key steps for planning, writing, and promoting a business book.Learn more at www.marketingtwentyone.co.ukTrade Review...easy to follow and full of insightful yet practical information that I found very interesting and helpful. I've come out of reading this with a better understanding of what's involved in writing a self help book and how to go about planning and writing it. - NetGalley * Netgalley *I learned a lot from How to Write a Self-Help Book by Ginny Carter...It covers the book writing process right from planning the structure of your book before you even put pen to paper, all the way to publishing and marketing. It was a treat that the author gave examples of books to demonstrate each format. This is a very specific book designed for a fledgling self-help author, and if that’s you (like me) you'll find it invaluable. - NetGalley * Netgalley *This is a short book but it really packs in a lot of useful information about writing a self help book. I’ve read a lot of books on writing nonfiction but I was very impressed with how much I learned from this one - everything is presented clearly and succinctly and is full of useful tips and guidance. We learn about planning and outlining the book, choosing a topic, considering the intended reader, writing persuasively, finding your voice, as well as editing and publishing. It is very well-written and not at all dry, and was a very enjoyable read. I highly recommended this book to anyone who wants to write nonfiction, not just self-help. - NetGalleyThis book is a shining exemplar of a great self-help book - incredibly readable, tightly structured and incisive, and wearing its knowledge with an enjoyably light touch. ...This book is bound to become a classic in its field! - AmazonTable of ContentsWhat You'll Get Out of This Book Part One: Define Your Book - Select Your Journey 1. Your Aim 2. Your Topic 3. Your Readers 4. Your Readers' Journey Part Two: Outline Your Book - Plan Your Journey 5. Your Road Map 6. Your Detailed Itinerary Part Three: Write Your Book - Embark on Your Journey 7. Be Clear 8. Be Persuasive 9. Be You Part Four: Put Your Book Out There - Arrive at Your Destination 10. Edit Your Book 11. Publish Your Book 12. Make Your Book Pay The End or The Beginning? The Author Acknowledgements
£999.99
Practical Inspiration Publishing More Sales Please: Promote your small business
Book Synopsis‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationHave you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day.Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.Trade ReviewI gained so much from this book and would highly recommend it to any small business owner looking to understand sales and marketing. it is a truly informative and practical resource to help you with sales. There are so many great tips and examples in this book that it has me actually excited to focus more on sales and building my brand. - NetGalleyI'm about to start my second reading of this brilliant book. It's once to take it all in, and then the second time more slowly and purposefully so that I can implement and test out as I go. I have a feeling that this is really where More Sales Please will pay dividends, and I can't wait to get started on the implementation. -Amazon 5*A great addition to any small business owners practical toolkit. Serves up a refreshing cocktail of practical wisdom, actionable advice, and a sprinkle of humor to transform your business game. If you've ever felt like a fish out of water in the sales ocean, this book is your life jacket. - NetGalleyI honestly can’t rave about this book enough. It has completely transformed the way I viewed ‘selling’, given me the confidence to get out there and achieve my goals and provided a solid foundation for my sales strategy. The author is clearly very credible, and provides actionable step by step advice in a super friendly format, all backed up with real life examples from real small business owners. Loved it. - Amazon 5*An amazingly useful and thought provoking book for ALL small business owners out there! - Amazon 5*Table of Contents Title Page Copyright Page Dedication Contents Introduction Part I: More sales clarity 1: So, this is sales 2: Ditch the myths 3: Diagnose your sales problem 4: The non-negotiables of selling well Part II: More sales confidence 5: The decision maker’s journey 6: Solid sales foundations 7: Your sales strategy step by step Part III: More sales ease 8: Harnessing the power of your personal brand 9: Turning content into sales 10: Self-promotion made simple Summary Glossary A handy list of sales activities for when inspiration has dried up Troubleshooting: Help, where are my sales? Acknowledgements Index
£14.24
Practical Inspiration Publishing Valued at Work: Shining a light on bias to
Book SynopsisYour gender stats are tumbling, women aren’t advancing, their feedback is poor, and too many are leaving. What’s going on?Women navigating a traditionally male-dominated technical sector too frequently feel invisible, frustrated, and undervalued in the workplace. Lauren Neal has been there, and she’s developed tried-and-tested approaches that male-dominated organizations can take to motivate and retain women. Because only a truly empowered, diverse workforce can drive the best business outcomes and innovations.Inspired by real-life stories, Valued at Work gives you the tools to take control and drive real change without alienating any of the workforce!Lauren Neal is an award-winning chartered engineer and chartered project professional in the energy industry. Having worked with men and women offshore, onshore and onsite on multimillion-dollar projects across the globe since 2005, she is a sought-after speaker and writer championing gender equity within STEM.Trade ReviewA must-read book for any gender equality advocate who wants to transform workplace culture and inspire more successful stories Maria Kalli AMIChemE - The Chemical Engineer.comLively and engaging. Neal deftly communicates the insidious nature of many of the factors leading women to exit STEM and sets out achievable ways for organisations to ensure that all of their employees are heard and valued. Penny Horwood - ComputingLauren takes us through with various cases dissecting real life scenarios and how we could react to them - and do the right thing to let our teams flourish and thrive. I recommend this book for all professionals who want to reach a higher level of people management. – AmazonAlthough this book is aimed at the STEM industry, it is applicable across all areas of industry, and a lot of lessons can be learned from it...this book is a real eye-opener for both men and women and a great resource for brining about positive change and moving forward in the best way possible. Very enjoyable and inspiring! – AmazonA must-read for anyone hoping to work in or create the best culture at work and to succeed in business but also to succeed at looking after colleagues. – Amazon(A) great insight or spotlight for the problems and situations women deal with in STEM. However, I think everyone will see a familiar situation they have been in or witnessed at work. The message to managers to get to know all their team members or employees and that making everyone feel seen and appreciated is extremely important. - AmazonTable of ContentsForeword Preface Note to the reader Acknowledgements Introduction Part 1: Recognize your Organization’s Behaviors Chapter 1: Introduction Chapter 2: Acknowledging disrespect in the workplace Chapter 3: Inauthenticity holds people back Chapter 4: Promoting psychological safety Chapter 5: Conclusion Part 2: Include the Necessary Technical Skills and Performance Chapter 1: Introduction Chapter 2: Office housework crowds out the best work Chapter 3: Feedback is a gift Chapter 4: Inclusion of those from a different path Chapter 5: Conclusion Part 3: Empower your Future Leaders Chapter 1: Introduction Chapter 2: Ethical and Moral Leadership Chapter 3: Walking the Talk as Leaders Chapter 4: When No One is Looking… Chapter 5: Conclusion Conclusion Call to Action About the Author Bibliography / Further Reading List Appendices Index
£14.24
Practical Inspiration Publishing Workshop Culture: A guide to building teams that
Book SynopsisWhat if every day at work felt like your team’s most productive ‘away day’?The most successful and innovative teams and organisations are highly collaborative, creative and productive - you will find the principles of great workshops infused throughout their culture.This is a book about how running great workshops, and taking inspiration from them, can lead to a great team environment. Workshop Culture will show you how to create a happy and engaged team through small actions which lead to big results. It features a practical and accessible toolkit to help improve your team’s performance and productivity.Workshop Culture gives you: Inspiring case studies from forward-thinking and innovative teams that have found success from a workshop culture A structured methodology that you can follow to bring more happiness, productivity and engagement to your team Practical exercises to help you build new skills and knowledge, and increase impact at work Alison Coward is a team culture coach, consultant and founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to build high-performing, collaborative team cultures.Trade ReviewThe best book on team culture I’ve read, I can‘t wait to implement with my team - Amazon 5*I have used workshops for years. I've been a facilitator and have run my own workshops. But this wonderful book shows that I've been thinking of it in the wrong way. I can be using workshops as a core methodology for implementing change. I can't wait to start using this guide in the field. Delighted to have found it. - Amazon 5*From the very beginning, this book is all about teams, communication and collaboration. I loved that. I was looking for a book on how to increase productivity at the workplace and instead came across one that reminded me of how to engage people, first as people and on their ideas and also what conflict is and how to be a better facilitator...this is for anyone who wants better for their workplace. – NetGalleyIf you're passionate about fostering collaboration, innovation, and a positive team environment, Workshop Culture is a must-read. Alison's expertise shines through, making this book an invaluable resource for anyone looking to enhance their workshop experiences and drive meaningful results. – LinkedInAn amazing book. It's an inspiring insight into how to build a collaborative culture for teams but, more than that, it's practical and I can see already how it will make a significant difference at my company. – Amazon 5*An illuminating exploration into the impact of well-structured workshops on team performance and organizational success. It illustrates how embracing the principles underlying exceptional workshops can revolutionize team environments, fostering productivity, engagement, and a pervasive sense of fulfillment. – NetGalleyWhat ...sets this book apart is its deep dive into the root causes of workplace challenges, accompanied by real-world examples and success stories. The author's authenticity and wealth of experience shine through, making the content both engaging and practical. - Amazon 5*Table of ContentsForeword by Alex OsterwalderIntroductionPART 1: IDENTIFYING THE PROBLEMChapter 1: The impact of the problemImpact 1: bad meetingsImpact 2: low engagementImpact 3: lack of purposeWhy are you implementing a workshop culture?Chapter 2: Why workshops are the solutionWhy great workshops lead to great team culturesWhat you are designing for in a workshop culturePART 2: INTRODUCING WORKSHOP CULTUREChapter 3: Understanding workshop cultureThe four foundations of a workshop cultureFoundation 1: workshops are more than a one-off eventFoundation 2: maintain a constant balance between creativity and productivityFoundation 3: make tiny tweaks, not sweeping changesFoundation 4: a workshop culture is designedChapter 4: Leading a workshop cultureCollaboration: a collaboration mindsetFacilitation: there’s something about facilitationStrategic thinking: important, but not urgentDesign mindset: designing for culture changeTurning ideas to actionBehaviour changeIf you can run great workshops, you can implement a workshop culturePART 3: THE FRAMEWORKThe five-pillar framework for high-performing teamsChapter 5: Alignment – seeing the bigger pictureDynamic and fluid teamsThe bigger picture – setting your team’s direction: alignment, clarity and purposeStrategy development – ideas into actionCrystallizing team valuesChapter 6: Cohesion – self-awareness and connectionBalancing the team and individualBuilding self-awareness for team performanceIndividual productivity, team productivityBuilding empathy for team cohesionChapter 7: Communication – meetings and workshopsImpactful meetings use design and facilitationThe responsibility of a meeting facilitatorMake your meetings more workshop-likeFacilitation techniques to improve your meetingsA holistic look at our meetingsChapter 8: Design – designing ways of workingTeam culture as a product in developmentDesigning routines and rituals over ‘team building’Optimizing team productivity – what design can addressDesigning connectionChapter 9: Change – continuous improvementA new approach to changeUnderstanding behaviour changeTools and techniques to initiate and sustain changeBuilding a workshop culture – a blended approach to changeConclusionToolkitWorkshop Culture: A Guide to Building Teams That Thrive (summary)NotesAcknowledgementsAbout the AuthorIndex
£14.24
Practical Inspiration Publishing Business Morphology: How to navigate through
Book SynopsisStanding still in today’s business environment is not an option if you are to survive and thrive. But navigating your way through change can be complex, challenging and daunting. Business Morphology is here to help break down this complexity.No matter what sector you’re in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change.This book explores each of those five levers through a Morphology Map – an easy-to-use visual tool to help guide your thinking and prioritisation, and create a plan of action to help ensure you reach your outcomes. As an added bonus, there is also a Morphology Map to help you maximise your own personal impact too.Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not-for-profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.Trade ReviewExcellent and concise guide to how to set solid foundations for delivering a transformation journey. The real life experiences shine through. - AmazonTable of ContentsForeword by Tim Morris, Emeritus Professor of Oxford University Said Business SchoolPrefaceChapter 1. Morphology Maps: Navigating ChangeChapter 2. Modifying Your Operating ModelChapter 3. Product or Service DiversificationChapter 4. Mergers and AcquisitionsChapter 5. PeopleChapter 6. CultureChapter 7. Maximising Your Personal ImpactChapter 8. Bringing it all togetherEpilogueAcknowledgmentsIndex
£17.99
Practical Inspiration Publishing The FIRED Leader: Reinventing the Future of
Book SynopsisTo survive disruption, organizations need disruptive leaders.So they hire them. And then they fire them.It’s the open secret everyone in the leadership industry knows but nobody is addressing: leadership culture is toxic, and leadership systems have failed. Publicly, organizations say they want leaders to be innovative thinkers who challenge the status quo. Privately, conventional leadership culture wants nothing of the sort. Leaders deemed as ‘a bad culture fit’ quickly find themselves marginalized, ostracized, and even exorcised. The qualities that get them hired are the ones that get them fired. Yet, these rebels and nonconformists often embody the very leadership qualities that organizations so desperately need to navigate disruption and adapt to the “new normal” of constant change.Radically refreshing and practical, this book identifies five leadership qualities (F.I.R.E.D. Leadership™) that are key to tomorrow’s leadership success and offers a step-by-step blueprint to show organizations how to integrate these five crucial qualities into their current leadership identification, recruitment, onboarding, and development processes.'Exactly what we need to fix our broken leaders.’- Whitney Johnson‘A necessary read for anyone wanting to lead bravely.’ John SpenceLeadership maverick Paul McCarthy shows organizations how to reframe how they view their troublemakers, agitators, rebels, oddballs and shit-stirrers – to see the hidden leadership qualities driving those behaviors, and why they need them so desperately.Trade ReviewA wake up call to organizations who are stagnant in their way of thinking - LinkedInTable of ContentsAcknowledgementsForewordPart I| Leadership is broken1| IntroductionDon’t shoot the messengerTallying the failure of leadershipDon’t ignore your saviorsF.I.R.E.D. LeadershipWhy I wrote this bookEgo-based leadership landminesSparks from this chapter2| The cost of leadership dysfunctionWhat ‘normal’ looks likeIt’s ‘normal’. That doesn’t make it rightPerpetuating the vicious cycleThe price of toxicityWhat we’re missingSparks from this chapter3| Today’s failure to develop tomorrow’s leadersDrowning out the voices you need to hearA glimpse of the skills your leaders need… and aren’t gettingThings need to change – especially when they don’t workNew organizational structures = new leadership needsSparks from this chapter4| The 13 unlucky steps to leadership identification, recruitment, onboarding, and development Introductions Informal 1:1s Formal interviews New hire processes Onboarding Orientation The honeymoon period Prescribed learning pathway Formalized 1:1 coaching Learning and development checklist Performance metrics Performance coaching and mentoring Annual performance review To promote or not to promote Sparks from this chapterPart II| F.I.R.E.D. leadership5| F is for fresh thinkingFresh thinking in action .Fresh thinking in absentiaRefusing to listen to the prophets of doomSeeing Fresh Thinkers for who they really areIdentifiers of fresh thinking6| I is for inquisitive natureSuppressing inquisitive naturesWhy curiosity is crucialThe hypocrisy of valuing curiosityEncouraging your inquisitivesIdentifiers of being inquisitive7| R is for real and accountableThe masks we wearThe art of authenticityThe art of accountability and responsibilityIdentifiers of being real and accountable8| E is for expressive and challengingSeeing your challengers in a different lightExpressive and challenging in the real worldListening and inviting challenge: The other side of the coinIdentifiers of being expressive and challenging9| D is for direct and transparentThe games we’re forced to playThe high stakes at the tableReview of Test Data Indicates Conservatism for Tile PenetrationIdentifiers of being direct and transparentPart III| Continue the conversationNotesIndex
£17.99
Practical Inspiration Publishing The Way We Talk Around Here
Book SynopsisThe unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language the way we talk around here' contains the patterns of thought and behaviour that make up culture the way we do things around here' and offers a powerful and pragmatic approach to culture analysis. Gill Ereaut describes how to get to grips with organizational and team cultures through paying close attention to their language. Discover: How analysing internal language uncovers the silent assumptions that drive a culture How to identify shared unconscious rules and norms, often rooted in the past, and collectively consider which do and don't still serve you well Practical tools for helping everyone involved to reshape unhelpful habits of thinking and kickstart effective, lasting change. If you're responsible for managing an organization's or a team's culture or trying to thrive within one find out how listening to language can help you map, understand and even transform that culture. Gill Ereaut founded UK consultancy Linguistic Landscapes Ltd. in 2002, pioneering the commercial application of language analysis to organizational challenges.
£17.99
Practical Inspiration Publishing The 10Second Customer Journey
Book SynopsisYou''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experiencea feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today's digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
£999.99
Practical Inspiration Publishing The NoCode Startup
Book SynopsisHave you ever dreamed of developing the next big app like Airbnb or TikTok, but you don't know your webhooks from your APIs? Do you have a software idea that could solve the world's biggest problems but coding seems like a dark art? What was once a heavy barrier to most founders - creating a technical product - has now become simple and accessible thanks to the world of No-Code. The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You'll learn the basics of storing data, building automations and even implementing AI tools like GPT. By the end you will be able to test your product with real customers before continuing your journey as a true tech startup founder.
£17.99
Practical Inspiration Publishing Leading Beyond the Numbers
Book SynopsisEmotions at work: irrational, or invaluable? For centuries we have divided mind and body, valuing reason over emotion. But new research is fundamentally changing our understanding about how our brains and bodies work. What might be possible when we leverage both our reason AND emotion? Explore the vital link between emotions and organizational performance. Knowing more about our body and brain and how we are interconnected and interrelated can positively impact people, performance and profit. Leadership coach and experienced finance director Susan Ní Chríodáin sits at the nexus of business and emotion and reveals how to reintroduce humanity into the workplace, for improved engagement and fulfillment, benefiting both individuals and organizations.
£14.24
Practical Inspiration Publishing The Emotional Overdraft: 10 simple changes for
Book SynopsisIs it possible to run a successful business without sacrificing your mental and physical health?Most business owners and leaders have a habit of overcoming their company’s challenges at the expense of their own wellbeing. They work long hours, try to do too many things, and struggle to reconcile the excitement of the early days with the stress and exhaustion they feel now. Their businesses may be profitable, but those profits have come at a high personal cost. In other words, they’ve run up an emotional overdraft.If this is you, you can be sure that not only is this damaging for your health, it’s also masking some of the issues that need to be resolved in your business. Because reducing your emotional overdraft is as much of a lifesaver for your company as it is for you.While it’s common to feel this way, it’s not inevitable. This book explains why you’ve run up an emotional overdraft and how you can reduce it, so that you can create a healthier relationship with your business, your loved ones, and yourself. In the process, you’ll be helping your company to thrive in ways you could never imagine — and without having to try so hard.Andy Brown is an award-winning adviser and coach for people-based businesses, helping them to grow sustainably and increase their value.Table of Contents Title Page Copyright Page Contents Introduction PART ONE: The Fundamentals 1. What Is an Emotional Overdraft? 2. Do You Have an Emoszqtional Overdraft? PART TWO: Understanding the Emotional Overdraft 3. What Are Emotions, Anyway? 4. Why You Run Up an Emotional Overdraft 5. Monitoring Your Emotional Overdraft PART THREE: How to Reduce Your Emotional Overdraft 6. The 10 Drivers of an Emotional Overdraft 7. Trust 8. Urgency 9. Expectation 10. Duty 11. JFDI 12. Cost 13. At a Loss 14. Load-balancing 15. Empathy 16. Self-worth PART FOUR: Taking it One Step Further 17. Creating and Maintaining New Habits 18. Team Emotional Overdraft Conclusion The Author Acknowledgements Index
£14.24
Practical Inspiration Publishing Coach Yourself Confident
Book SynopsisI devoured every page of this wonderfully written book. Sergio Ezama, Chief Talent Officer, Netflix Want to be more confident at work? You''re not alone. So many of us grapple with self-doubt. Perhaps you're an exhausted achiever? You're delivering results and progressing in your career, but you feel utterly worn out. You're compensating for a lack of confidence with excessive effort and punishingly high standards. Or perhaps you're feeling frustrated and unfulfilled? Self-doubt is making you hold yourself back, you''re avoiding challenges that could demonstrate how good you really are. This book can help. Distilling over a decade of real-life research into clear insights, practical tools and impactful activities, Julie Smith shows you how to Coach Yourself Confident.
£14.24
Practical Inspiration Publishing Driving Retail Transformation
Book SynopsisEssential reading for any retail leader' Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than done. Driving Retail Transformation gives you the strategies and techniques you need to lead your organization through the journey of transformation in an age of uncertainty. Discover the how' of transformation through a flexible framework that can be applied to any type of retail change, and at all stages of the journey. Overcome the common challenges and avoid the critical mistakes that derail so many transformation initiatives. Featuring road-tested practical tools and techniques, Driving Retail Transformation allows retail leaders to accelerate progress, deliver successful business transformation and build a better future for customers, colleagues and the business. Like condensing a whole degree in strategic change management into one book'- Joe Murray, Former CEO, Internet Fusion Group, Worldstores Oliver Banks is an expert consultant working with senior leaders to transform retail businesses and operations. One of the most influential voices in retail, Oliver is a LinkedIn Top Voice, host of the Retail Transformation Show podcast and keynote speaker, and advises on navigating transformation and the ever-evolving world of retail.
£17.99
Practical Inspiration Publishing The Best 90 Days Ever
Book SynopsisLet''s face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. Stop wasting time wondering what to do, what to say and how to say it. This guide will give you a weekly theme, from email marketing and engagement to video content and batch creating, to show you how to grow your audience and increase your visibility. After 3 months you will have completed 90 powerful actions that your business will thank you for.
£14.24
Practical Inspiration Publishing Team Coaching Edge
Book SynopsisThe ultimate guide to coaching a team to high performance. Unlock the full potential of your coaching practice and take your clients'' teams to new heights with this comprehensive guide to team coaching, packed with expert insights and practical strategies for achieving success. As a coach, you know that teams are critical for success in today''s ever-changing organizational landscape. Aligned with the ICF core team coaching competencies, this practical guide by Alison Grieve and Jenni Miller offers a comprehensive approach to team coaching based on their Advantycs methodology. Packed with expert insights and actionable strategies, it will equip coaches with the tools and knowledge they need to help their clients achieve higher levels of performance, engagement, and well-being. Alison Grieve and Jenni Miller work with teams in large multi-national organizations to help transform company culture and create differentiated performance. Based on extensive, original research with over 200 teams, they have developed a blueprint for success that captures how the greatest teams think, act and communicate to overcome mediocrity and drive outstanding organizational performance. They frequently write and run authoritative webinars on teams based on their research and experience and won the 2022 & 2023 Stevie International Business Award and the Women in Business Company of the Year Award 2022.
£26.99
Practical Inspiration Publishing Clearly Agile
Book SynopsisThe future is CLEAR; the future is AGILE. Clearly Agile is more than just a book on business agility. It's an essential guide for anyone aspiring to lead successfully in a fast-changing business world. Step into the future with confidence, equipped with the knowledge and tools to master the art of business agility and lead your organization to sustained success. In Clearly Agile, Giles connects the dots of agility, guiding readers from the importance of leadership and mindset to team and enterprise agility... This book will leave you with actionable strategies to improve how your organization works no matter what the future brings.' Laura M. Powers,Chief Executive Chief Executive Officer, Business Agility Institute. ''Any leader who is hoping to evolve their organization in an agile enterprise will discover actionable and impactful insights in this book.' Scott Ambler, Co-creator of Disciplined Agile Giles is well known as an excellent executive and agile coach. I am very pleased that he has shared his comprehensive knowledge in this excellent book. It covers a wide spectrum of guidance on business agility and is definitely worth a read.' Mark Lines, Co-creator of Disciplined Agile Giles Lindsay, CEO of Agile Delta Consulting, is a seasoned technology and Agile leader and coach with 25+ years of tech industry experience. Known for his strategic acumen in aligning technology with business goals, he has successfully scaled high-performing teams in both startups and leading enterprises, driving innovation and growth through his visionary approach and adept stakeholder management.
£17.99
Practical Inspiration Publishing More Sales Please: Promote your small business
Book Synopsis‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationHave you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day.Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.Trade ReviewI gained so much from this book and would highly recommend it to any small business owner looking to understand sales and marketing. it is a truly informative and practical resource to help you with sales. There are so many great tips and examples in this book that it has me actually excited to focus more on sales and building my brand. - NetGalleyI'm about to start my second reading of this brilliant book. It's once to take it all in, and then the second time more slowly and purposefully so that I can implement and test out as I go. I have a feeling that this is really where More Sales Please will pay dividends, and I can't wait to get started on the implementation. -Amazon 5*A great addition to any small business owners practical toolkit. Serves up a refreshing cocktail of practical wisdom, actionable advice, and a sprinkle of humor to transform your business game. If you've ever felt like a fish out of water in the sales ocean, this book is your life jacket. - NetGalleyI honestly can’t rave about this book enough. It has completely transformed the way I viewed ‘selling’, given me the confidence to get out there and achieve my goals and provided a solid foundation for my sales strategy. The author is clearly very credible, and provides actionable step by step advice in a super friendly format, all backed up with real life examples from real small business owners. Loved it. - Amazon 5*An amazingly useful and thought provoking book for ALL small business owners out there! - Amazon 5*Table of Contents Title Page Copyright Page Dedication Contents Introduction Part I: More sales clarity 1: So, this is sales 2: Ditch the myths 3: Diagnose your sales problem 4: The non-negotiables of selling well Part II: More sales confidence 5: The decision maker’s journey 6: Solid sales foundations 7: Your sales strategy step by step Part III: More sales ease 8: Harnessing the power of your personal brand 9: Turning content into sales 10: Self-promotion made simple Summary Glossary A handy list of sales activities for when inspiration has dried up Troubleshooting: Help, where are my sales? Acknowledgements Index
£22.49
Practical Inspiration Publishing The 10Second Customer Journey
Book SynopsisYou''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experiencea feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today's digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
£24.29
Practical Inspiration Publishing Working Parentstobe
Book Synopsis''This is the book I really needed when I first became a working parent!'' - Kathryn Bishop, CBE Welcome to the world of working parenthood... Wondering how you'll still do your job as well as being a parent? Want to have a conversation about changing your working pattern but not sure how to approach it? Don't really know where to start with creating a return-to-work plan? This how-to guide is designed to help you every step of the way on your journey to becoming a working parent from before you head off on parental leave to while you're away and on your return. Catherine Oliver has not only been there and done that but has supported many thousands who have chosen to take on the dual roles of parent and employee. It will also be invaluable if your partner is taking a longer period of parental leave, or if you're a manager worried about doing or saying the wrong thing. In the past this support has only been available to employees of big corporates: now you're holding it in your hands. Catherine Oliver is a Diversity and Inclusion Advisor who specializes in helping organizations from start-ups to the largest listed companies support working parents and their managers. She became a parent herself during her 20-year corporate career and founded Sky's parenting network. ''An excellent practical guide to working through the many challenges of becoming a working parent.'' Colin Jones, ex-COO, Sky ''As a first-time expectant parent this book was a game-changer.'' Emma McKinley, Mum-to-be & Finance Director, Haleon PLC
£16.14
Practical Inspiration Publishing Working Mother
Book SynopsisWhen a working woman becomes a mother, she faces what can seem like an impossible dilemma: how can she continue to excel at work AND be a good mum? In the light of childcare costs, does it even make sense for many women to continue to work at all? Workplaces need women. And most women want to work not just for financial security but for personal fulfilment and because their work can often be a key part of their identity. Working Mother offers simple, practical tools for each stage of this complex but rewarding life change, allowing you to become the coach you need by your side every step of the way.
£22.49
Practical Inspiration Publishing Financial Confidence for Digital Agencies
Book SynopsisAre you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency? You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them. Paul Barnes has been helping creative agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity
£17.99
Practical Inspiration Publishing Brilliant Doubt
a huge range and FREE tracked UK delivery on ALL orders.
£15.19
Practical Inspiration Publishing Graceful Power
a huge range and FREE tracked UK delivery on ALL orders.
£15.19
Practical Inspiration Publishing Smart Conflict
Book SynopsisA highly practical, immediately implementable guide to getting good at conflict at work. The ability to engage with healthy conflict is a crucial element of high performance, and the foundation of collaborative, inclusive and innovative cultures. Drawing on the latest evidence and thinking from psychology and coaching research, Smart Conflict will equip you with the skills you need to manage conflict with confidence and compassion. As experienced conflict and leadership team coaches, Alice Driscoll and Louise van Haarst know that not enough conflict, of the right kind, is just as damaging to teams and organizations as having too much of the wrong kind. Whether your default conflict style is avoidant, inflexible or aggressive, this book will give you the tools to embrace Smart Conflict and transform your leadership, your team and maybe your life.
£14.24
Practical Inspiration Publishing How to be Happy at Work
Book SynopsisMost people spend on average just 2 days per week doing what they think they're supposed to be doing at work. Which means you're almost certainly spending days each week wasting time: in meetings you shouldn't be in, on some process that doesn't work, battling your inbox. This isn't what you hoped work would be when you started out. Are you condemned to a life of ongoing job misery and frustration? NO! There are so many ways you can rebuild your career mojo. Michael Brown reveals 10 simple road-tested tools and techniques you can use immediately which will transform the way you feel about your job, in just 6 minutes!
£9.49
Practical Inspiration Publishing Mastering People Management
Book SynopsisBeen promoted to manager? Congratulations! Now read this People are full of potential and passion - they want to be engaged in what they're doing, and valued for doing it well. Discover how to tap into this passion and potential to become the leader your team want to follow. Master the skills and strategies essential to success in your new role, with quick wins that can be put into practice immediately and deeper mindset shifts, in just 6 minutes!
£9.49
Practical Inspiration Publishing Do Change Better
Book SynopsisMost managers who've tried to deliver business change have felt frustrated and disempowered by the experience. If you want to stand up and make a difference igniting and inspiring successful change but don't know where to start, this book is for you. Discover why change so often fails, and how to overcome those problems and make change stick. Chartered psychologist and change expert Lucinda Carney will help you change the way you do Change, in just 6 minutes!
£9.49
Practical Inspiration Publishing Present Like a Pro
Book SynopsisYou won't get far in your career if you can't present effectively. And there's one factor above all others that makes the difference between a yawnfest and a clear, compelling, change-making, reputation-building presentation: presence. Presence works at three levels - what you say, how you use your body, and your mindset. Discover the secret to mastering every aspect to become a consistently outstanding communicator, in just 6 minutes!
£9.49
Practical Inspiration Publishing NoNonsense PR
Book SynopsisBecome your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it's your essential toolkit for standing out from the crowd. Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR business succeed. And it just takes 6 minutes!
£9.49
Practical Inspiration Publishing The Chief Event Officers Playbook
Book SynopsisExplore the art and science of how to create and curate transformational events In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world. Events have been elevated around the boardroom table: they're no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer's Playbook sets out a blueprint for designing the new generation of events: envisioning the narrative, articulating the purpose and curating the content. Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone involved in delivering business and professional events.
£14.24
Practical Inspiration Publishing Emotional Capital for the Triple Win
Book SynopsisA groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.
£15.19
Practical Inspiration Publishing Good Bye
Book SynopsisNobody likes to talk about endings. Here''s why we need to. Leaders spend a lot of time planning new initiatives. But what about the endings that go along with them? Most leaders are not taught how to manage themselves, let alone their teams and organization, through the messy, multifaceted discomfort of an ending. Making a team member redundant, merging two teams, cutting funding to a failed project: in all these situations we tend to focus on the new beginning, and rush past the ending that needs our care and attention. Dealing with endings well takes maturity and emotional intelligence. Leaders need to understand and process their own feelings before they can lead others through transition. Why does this matter? Because poorly managed endings leave a scar on everyone involved. Discretionary energy and motivation are not so forthcoming. Change programmes don't get traction, resistance and cynicism take root. Change fails. Leading Executive Coaches Alison Lucas and Lizzie Bentley Bowers provide this missing piece of the change leadership puzzle: a way of leading yourself and others through change in a respectful, emotionally agile way. Because better endings mean better beginnings.
£16.14
Practical Inspiration Publishing Market of One
Book SynopsisThe agency market isn't oversupplied, it's just under-differentiated. A five-part manifesto for lasting change, Market of One describes how to create a future-proofed, high margin agency business. By breaking the unwritten rules of positioning, culture and sales, you can inspire your people, attract your ideal clients and be the envy of your competitors. Consultant, executive coach and speaker, Marketing Week columnist and CEO of Co:definery, Robin Bonn combines his customary wisdom and humour to inspire agency leaders to transform from embattled and exhausted, to empowered and fulfilled. This step-by-step guide is essential reading for the leaders of agencies of all sizes, disciplines and geographies. It's your opportunity to take responsibility for the future of your business, its performance and your people.
£17.99
Practical Inspiration Publishing Building Great Teams
Book SynopsisGreat teams are highly collaborative, creative and productive, but that doesn't happen by magic. Discover the small actions that lead to big results in performance and productivity by creating the right culture, because when team members are happier they are more creative and more engaged. Team culture coach Alison Coward shows you how to take your team from meh to magnificent, in just 6 minutes!
£11.04
Practical Inspiration Publishing The Speed Storytelling Toolkit
Book SynopsisGetting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines? Former BBC journalist Felicity Cowie has the insider secrets you need build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes
£11.04
Practical Inspiration Publishing Reimagine Your Career
Book SynopsisReady for a change? Want to integrate your personal and professional life in a more satisfying way? Whether you're considering going it alone or you just want more fulfilment at work, Ollie Henderson can help. He's reimagined his own career, and he's interviewed hundreds of entrepreneurs, leaders and experts to find out their secrets, too. Discover 10 principles that will help you take control of your future and generate new opportunities, so you can reimagine your career for good.
£11.04
Practical Inspiration Publishing Sales Made Simple
Book SynopsisYou might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help. Discover 10 simple principles that you can apply to your business immediately to attract customers with ease. No ickiness, no gimmicks, and all in just 6 minutes!
£11.04
Practical Inspiration Publishing How to Get to Know your Customer
Book SynopsisIf you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers! Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
£11.04
Practical Inspiration Publishing INNOVATOR
a huge range and FREE tracked UK delivery on ALL orders.
£17.99
Practical Inspiration Publishing People Glue
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Practical Inspiration Publishing Find Your Confidence
Book SynopsisDoes your confidence lag behind your capability? Trying to compensate for self-doubt and overthinking can be exhausting, and you might find yourself holding back from opportunities that could be transformational. But in a complex, uncertain world, you know you can't afford to be over-confident either. Julie Smith has spent decades coaching some of the world's top leaders in the fine art of humble confidence. Now she's bringing her easy-to-use, confidence-building tools to help YOU find YOUR confidence in just 6 minutes!
£9.49