Business, Finance & Law Books

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Book SynopsisLeaders are best positioned for strategically powerful decisions when they approach challenges with a firm grasp of the most pertinent tools of finance. Rich with examples, both real and fictional, this book makes the practical application of abstract concepts comprehensible. This edition has been updated to reflect the December 2017 federal tax bill. Gapenski’s Understanding Healthcare Financial Management offers a practical introduction to the useful concepts that every healthcare decision-maker needs to know, giving leaders a real advantage as they face some of the most consequential choices of their careers.

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Book SynopsisIn an era of increasing complexity in healthcare, consultants can help organizations address inefficiencies, improve patient experiences, and set overall strategy. The most successful consultants do so through a lens of authenticity, recognizing that earning their clients’ trust is key to achieving their full potential in this critical role.The Healthcare Consultant’s Handbook: Career Opportunities and Best Practices offers insight into the essential role of the healthcare consultant. Author Scott A. Mason draws on more than 40 years of experience to reveal the realities of management consulting for healthcare organizations and the traits and strengths necessary for success. He looks at the common challenges healthcare consultants face and how best to overcome them.The book explores the role of the independent consultant, offers practical guidance on what to expect when working for a consulting firm and reveals what it takes to be an exceptional consultant. Various types of consulting are identified, along with types of consulting firms—profiling several prominent companies—and strategies for determining what type of firm is the best fit.Mason also provides a detailed look at: Myths surrounding healthcare consulting The client–consultant relationship from all perspectives Unique elements of the healthcare sector that consultants often focus on Differences between healthcare consulting and general management consulting Key lessons learned from challenging client engagements With this book, new and prospective healthcare consultants will gain a greater understanding of the craft and practical insight into what truly makes a consultant exceptional. 

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Book SynopsisStrategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from this book that can be taught alongside two other Health Administration Press titles, Strategic Healthcare Management, Planning and Execution, Second Edition, and Healthcare Strategic Planning, Fourth Edition. Leaders must be able to assess and strategically manage change in healthcare, as well as envision the future from a predictive, competitive, and visionary perspective. This book is designed to provide current and future leaders alike with the knowledge and guidance to do so.

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Book SynopsisYou can’t prepare for every situation, but you can be prepared to lead. When the next challenge arises, the right approach will help you rise to the occasion and guide your team to success. How do you achieve that? This book will spark your leadership potential and show you the way to high performance.Lead the Way in Five Minutes a Day skips the complex theories and jargon and gets right to practical solutions. You will learn how to develop skills that can be applied immediately to meet any challenge. Although this book can be read from cover to cover, its handy organization by topic allows for a quick read of battle-tested tips. Think of it as a fully stocked leadership toolbox, ready as needed.Eleven chapters cover every-day, real-life topics like communication, diversity, and workplace culture. Each chapter begins with a self-assessment guide so you can identify relevant strengths to develop and address opportunities for growth.Throughout the book, you will find: Coaching tips to get the most from your team Reflection questions to help you explore fresh approaches to current situations Ideas for sharing strategies with colleagues to help them grow as leaders with you What you will not find in this book is the one way to lead. Most likely, that skill is already in you. All you need is a way to spark your thinking and push you to discover how you truly want to lead—and now you can do that in just five minutes a day.

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Book SynopsisEconomics for Healthcare Managers provides the practical guide that healthcare managers need to simplify and strengthen the decision-making process for everyday issues. Written for those with little or no background in economics, the book is designed to engage readers in today’s policy and management challenges. The author references classic studies while also drawing on current research and emphasizing contemporary analyses. This extensively revised edition presents the latest information on topics such as: Overviews of the US healthcare system and healthcare financing systemRisk evaluation and managementCosts and PricingPopulation healthForecastingSupply and demand analysisEconomic analysis of clinical and managerial interventionsProfits, market structure, and market powerGovernment intervention in healthcare marketsBehavioral economics The book’s 37 case studies offer real-world examples of the concepts and strategies provided throughout the book.

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Book SynopsisA new dynamic is taking shape in the healthcare workforce. In the aftermath of the COVID-19 pandemic, fatigued employees are yearning for empowerment and meaning. All healthcare leaders—whether they are new, in transition, or experienced—need to adapt to the changing needs of their teams. Cracking the Healthcare Leadership Code will help leaders find their footing in this new healthcare landscape. The book describes how to attract and retain talent by reducing hierarchical communication, reinvigorating workers’ sense of purpose, and empowering them to do their best work. From there, the metrics related to achievement of organizational goals will naturally start improving. Author Kevin Joseph is a physician leader who is well versed in the interactions between doctors, administrators, and clinical staff. His broad perspective has molded his leadership philosophy, which is grounded in the power of discovering and sustaining purpose. Throughout the book, Dr. Joseph shares one of his guiding principles as a healthcare executive: break down the power gradient and put people first, which can shift the culture and result in improved patient outcomes and metrics.

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Book Synopsis Respected researcher Katherine Meese has teamed up with Quint Studer, a well-known author and practitioner with more than 40 years of experience in helping healthcare organizations improve performance and become better workplaces. The result is a science-backed leadership book that integrates the latest workplace research with tactics to create high-performance environments where people can flourish. The Human Margin: Building the Foundations of Trust interprets new research on what today’s healthcare workforce really wants and finds that trust in leadership is at the heart of everything. Meese and Studer unfold the 10 building blocks most closely linked to building and sustaining trust. They explore each one, explaining the science behind the conditions leaders need to create and sharing tactics that help them get there. Topics include rewiring vital leadership skills and providing the autonomy employees crave when the solutions other industries offer (like remote work) aren’t an option. The Human Margin is a must-read for leaders at every level. It will inspire you to start building the culture today’s workforce craves and—even better—give you the practical tools to get there.

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Book SynopsisA deeply inspiring clarion call for Christian women's empowerment in the face of pressure to choose between seemingly mutually exclusive options.You can be lovely and fierce, broken but also whole, satisfied but also ambitious. Leadership-lifestyle blogger and inspirational TV personality, Caitlyn Scaggs draws from her eclectic background and Christian principles to offer practical insight and encouragement to women striving to lead a fulfilling and complete life. She champions a new approach—how to find balance between seemingly opposing forces and live out what you were created to do.With inspirational stories from her life and career alongside those of others' she’s met along the way, Scaggs provides fellow women insight on how to thrive no matter where your individual path takes you. With her unique and powerful guiding voice, she shows women can boldly embrace all their dichotomies, even when facing obstacles or inner conflict. She encourages readers to contemplate the choices they feel torn between and live in the space between. She then urges a different approach to navigating personal and professional lives, with the goal of finding balance, purpose, and satisfaction. Each chapter includes motivational call outs, practical takeaways and actionable steps that invite readers to apply the insight shared to their own lives. Scaggs writes with the modern Christian woman in mind, but her engaging style and thoughtful insight will also appeal to women of all faiths and backgrounds.Trade Review“In this confident debut, Scaggs empowers women to love themselves through God. Believers will find inspiration in this appealing entry.”—Publishers Weekly“Caitlyn Scaggs reminds us that our struggle, pain, and mess live in the same place as our joy, victory, and abundance. She helps us sit in the tension and accept our wholeness, because we are worth it and wonderful. Her unique ability to feel deep and big and use that to inspire others is her superpower.”—Joy Reyes, Founder and Executive Manager of New Hope Girls“Caitlyn shares her amazing story, not to hear the bang of her own drum but to help you hear the beat of your own! Through these reflections she will take you on a journey to help you remember how you got here, what a miracle the story is, and the hope of where it can lead us as worthy children of God.”—Becca Stevens, President and Founder of Thistle Farms, author of Practically Divine“This book will bless you! We live in a culture where women are being lied to about who they are and who they belong to. Worth It and Wonderful is Caitlyn Scaggs’s way of saying ‘Enough is enough! It’s time to live boldly for Jesus and take back what the enemy has stolen!’”—Melissa Gaona, Anchor and Multimedia Journalist

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Book SynopsisIn an era of constant connection, it can be challenging to prioritize time for reflection. Taking time to think can feel like a luxury or even a waste time. People facilitating complex leadership processes may feel the least able to pause and reflect. However, it is through intentional reflection that we make meaning of experiences, connect ideas, question assumptions, and generate innovative possibilities. By taking time to reflect, individually and with others, learners can see the full picture of an experience, understand their thought processes, and enhance their capacity for leadership. Beyond individual reflection, by engaging in reflection on social issues with others, leaders can be empowered and enabled to create positive changes. This book is a clarion call for educators and learners to make reflection a central priority.Reflection, the process of making meaning of experience, and leadership, a relational process for affecting change, are enhanced by one another. Together, they strengthen the potential for leadership learning through experience. This book addresses challenges for reflection in leadership learning while also connecting it to timely topics. It begins with connections between reflection and leadership and then introduces a framework for reflection in leadership learning. Reflection is a powerful strategy curricular and co -curricular learning; for instruction and assessment, reflection in leadership learning can benefit from both intentional framing and feedback. As socially constructed concepts, both reflection and leadership have historically lacked clarity; to add to the confusion, critical reflection is often interchanged with reflection. This book introduces a continuum of critical reflection in leadership learning. In order to facilitate reflection in leadership learning, educators must engage in the inner work of becoming reflective educators. Finally, in the face of complex social challenges, reflection, leadership, mindfulness, and resilience are juxtaposed in order to highlight how these concepts are reliant upon one another.Reflection in leadership learning is essential for anyone who wants to develop their capacity for leadership. When faced with complex social issues and challenges at a global scale, the only way to make progress is through collective action that results from critical reflection. To develop more resilient and mindful learners who can adapt to changing circumstances, educators must center reflection in leadership learning as a philosophy, pedagogy, outcome, and strategy. This book provides a balance of theory and practice to empower and enable educators to engage in reflective leadership learning.

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Book SynopsisThrough courses, internships, community engagement, social organizations, and daily interactions with others, every day we accumulate experiences; however, learning does not happen through experience but from reflection on experiences. This manual provides guidance for facilitating reflection in leadership learning and features over 50 activities from 52 reflective leadership educators. Guided by a framework for reflection in leadership learning, we focus on six methods for reflection: contemplative, creative, digital, discussion, narrative, and written. Through prioritizing time, holding space, and asking questions that challenge assumptions, educators facilitate reflection in leadership learning. This intentional focus on making meaning of leadership processes enhances the capacity of learners to work collaboratively for change.

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Book SynopsisThe Economic Report of the President provides valuable information about the present state of the U.S. economy and its future course. The Economic Report is issued by the Executive Office of the President and the Council of Economic Advisers and transmitted to Congress no later than 10 days after the submission of the Budget of the United States Government. It includes: ·Current and foreseeable trends and annual numerical goals concerning topics such as employment, production, real income and federal budget outlays. ·Employment objectives for significant groups of the labor force. ·Annual numeric goals. ·A program for carrying out program objectives. For more than 70 years, the Economic Report has provided a nearly contemporaneous record of how administrations have interpreted economic developments, the motivation for policy actions, and the results of those interventions. Included in the Economic Report of the President is the Annual Report of the Council of Economic Advisers. Each year, the Council of Economic Advisers submits this report on its activities during the previous calendar year in accordance with the requirements of the Congress as set forth in section 10(d) of the Employment Act of 1946 as amended by the Full Employment and Balanced Growth Act of 1978.

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Book SynopsisYou are looking at the ultimate briefing on how to get hired and trading-up for a higher-paid position. This concentrated game plan is drawn from Harvey Mackay''s road-tested tips assembled over decades of intense interviews, extensive hiring experience, and life-changing presentations. It''s a tough time for job seekers, and you will need every advantage you can get. With a rapidly changing marketplace shaped by increased automation and technology levels along with the devastating 2020, finding a job has become exponentially more challenging. When unemployment rates are high, you''ll need an iron-clad strategy to stand-out. As an essential resource, this book offers resources and tips to move you to the top!The resources included are 16 pre-interview questions, 44 interview prep items, and a powerful, 22 item, post-interview checklist.

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Book SynopsisFollowing a remarkable epoch of greater dispersion of wealth and opportunity, we are inexorably returning towards a more feudal era marked by greater concentration of wealth and property, reduced upward mobility, demographic stagnation, and increased dogmatism. If the last seventy years saw a massive expansion of the middle class, not only in America but in much of the developed world, today that class is declining and a new, more hierarchical society is emerging. The new class structure resembles that of Medieval times. At the apex of the new order are two classes—a reborn clerical elite, the clerisy, which dominates the upper part of the professional ranks, universities, media and culture, and a new aristocracy led by tech oligarchs with unprecedented wealth and growing control of information. These two classes correspond to the old French First and Second Estates. Below these two classes lies what was once called the Third Estate. This includes the yeomanry, which is made up largely of small businesspeople, minor property owners, skilled workers and private-sector oriented professionals. Ascendant for much of modern history, this class is in decline while those below them, the new Serfs, grow in numbers—a vast, expanding property-less population. The trends are mounting, but we can still reverse them—if people understand what is actually occurring and have the capability to oppose them.Trade Review“Kotkin has written an essential and critical study of emerging class structures at the intersection of technological determinism and post-industrial capitalism. He suggests that technological oligarchs are already controlling our economic future while creating a high-tech neo-feudal society that undermines democracy and economic mobility for the middle and working classes.” --John Russo, Visiting Scholar, Kalmanovitz Initiative for Labor and Working Poor at Georgetown University, Co-editor, Working-Class Perspectives “Our society and economy is no longer progressing but regressing into a kind of “neo-feudalism.” As Joel Kotkin describes it, our once-great middle class is being eviscerated and America is dividing into a small group of uber-wealthy oligarchs who have colonized luxury cities like San Francisco and New York. A gripping cautionary tale by one of the most provocative and original thinkers of our time, this book is a must read for all those concerned about the future of our cities and our society.” --Richard Florida, author of The Rise of the Creative Class and The New Urban Crisis.

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Book SynopsisWestern civilization fashioned a capitalism that created a worldwide economic cornucopia and higher standards of living than any other system, yet its legitimacy is often questioned by its beneficiaries. Boston University Emeritus Professor Angelo M. Codevilla, proclaims Donald Devine’s The Enduring Tension between Capitalism and the Moral Order, “the best answer to this question since Adam Smith’s. Like Smith, Devine shows the mutually sustaining nature of morality and economic freedom, and provides a much-needed clearing away of the confusion with which recent authors have befogged this essential relationship.” Devine begins with Karl Marx setting capitalism’s roots in feudalism and the implications of that traditionalist inheritance, finally transformed by Rousseau’s “Christian heresy,” which turned the vision of heavenly perfection into an impossibly perfect ideal for earthly society. To unravel this capitalist enigma, Devine identifies the roots of the confusion, critiques the rationalized responses, and identifies the remedy—the revival of an historical Lockean pluralism able to fuse a moral scaffolding sufficient to hold the walls and preserve the best of capitalist civilization.Trade Review"Why does history record prosperity for the mass of ordinary people only within Western civilization and in the context of free markets? Donald Devine’s exploration of the enduring tension between capitalism and the moral order is the best answer to this question since Adam Smith’s. Like Smith, Devine shows the mutually sustaining nature of morality and economic freedom, and provides a much needed clearing away of the confusion with which recent authors have befogged this essential relationship."—Angelo M. Codevilla, Professor Emeritus, Pardee School of Global Studies, Boston UniversityIn this profound and sweeping study, Donald Devine illuminates the foundations of our liberal order, takes its serious critics seriously, and answers them in their own terms—which he demonstrates are ultimately moral terms, in the deepest sense. This is an essential book for understanding the prospects of our politics.—Yuval Levin, American Enterprise InstituteToo many defenses of the market economy focus on narrow economic considerations alone. To make a deep and compelling case requires an understanding not only of economics, but of broader issues in ethics, political science, history, and philosophy. Few are qualified to do this, but Donald Devine certainly is, as The Enduring Tension demonstrates. —Edward Feser, Professor of Philosophy, Pasadena City College Donald Devine provides an invaluable guide to the sometimes solid, sometimes dreamy ideas about economic and social life we will have to contend with if we want to build and sustain a humane world. Drawing from history, political philosophy, theology, and a practitioner’s wisdom, he concludes that there can be no vibrant capitalism without a robust moral tradition. We must take his insights to heart and work to fortify that tradition.—Joshua Mitchell, Professor of Political Theory, Georgetown UniversityIn an era of new challenges, Donald Devine reveals the historical roots and the moral necessity of pluralism and capitalism. The Enduring Tension is an essential book for a dark time.—Samuel Goldman, Associate Professor of Political Science, George Washington University The Enduring Tension isn’t just a book that makes the moral case for capitalism—it’s a whole library in one volume. Donald Devine channels a lifetime of experience and scholarship into this indispensable work, where his erudition is matched only by his passion and eloquence.—Daniel McCarthy, Editor, Modern AgeWhen capitalism’s legitimacy faces an onslaught of naysaying, Donald Devine does the necessary work of reconciling human freedom, capitalism, and morality. Edmund Burke counseled us to stand on the shoulders of giants, and Devine is one of those sagacious giants.—Rachel Bovard, Policy Director, Conservative Partnership Institute

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Book SynopsisThe conventional wisdom on how technology will change the future is wrong. Mark Mills lays out a radically different and optimistic vision for what’s really coming.The mainstream forecasts fall into three camps. One considers today as the “new normal,” where ordering a ride or food on a smartphone or trading in bitcoins is as good as it’s going to get. Another foresees a dystopian era of widespread, digitally driven job- and business-destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the “Roaring 2020s.” It will come not from any single big invention, but from the confluence of radical advances in three primary technology domains: microprocessors, materials, and machines. Microprocessors are increasingly embedded in everything. Materials, from which everything is built, are emerging with novel, almost magical capabilities. And machines, which make and move all manner of stuff, are undergoing a complementary transformation. Accelerating and enabling all of this is the Cloud, history’s biggest infrastructure, which is itself based on the building blocks of next-generation microprocessors and artificial intelligence.We’ve seen this pattern before. The technological revolution that drove the great economic expansion of the twentieth century can be traced to a similar confluence, one that was first visible in the 1920s: a new information infrastructure (telephony), new machines (cars and power plants), and new materials (plastics and pharmaceuticals). Single inventions don’t drive great, long-cycle booms. It always takes convergent revolutions in technology’s three core spheres—information, materials, and machines. Over history, that’s only happened a few times. We have wrung much magic from the technologies that fueled the last long boom. But the great convergence now underway will ignite the 2020s. And this time, unlike any previous historical epoch, we have the Cloud amplifying everything. The next long boom starts now.Trade Review“Entertaining and educating while linking history, technology and unusual savvy, Mark Mills’s The Cloud Revolution shows an unprecedented upcoming convergence of technological forces from whose acquaintance you can’t help but be a much better investor.” —Ken Fisher, founder and executive chairman of Fisher Investments, multi-national columnist, and bestselling author “Makes the exciting—and convincing—case that we’re on the cusp of a fantastic new era of technological breakthroughs that will vastly enrich our lives. What a timely—and much needed—antidote to the debilitating pessimism that now reigns.” —Steve Forbes, chairman and editor-in-chief of Forbes Media “A compelling case for optimism: An economic boom in the immediate future driven by the convergence of three evolving technologies aided by the Cloud. Tons of verifiable data support the case… An antidote to the doomsday scenarios that seem to tint everything today.” —Julio M. Ottino, dean of the Robert R. McCormick School of Engineering and Applied Sciences, Northwestern University “This is a book about how the future will work. The ‘20s’ will roar because of the new economy made possible by the Cloud. ‘Data is the new oil’ not because it replaces oil but because of the wide range of new industries and innovation it will spawn. This is a book that one will learn much from—and be amazed by.” —Daniel Yergin, vice chairman of IHS Markit, and Pulitzer Prize-winning author of The Prize and The New Map: Energy, Climate, and the Clash of Nations“The Cloud Revolution is the 2020s indispensable book for investors, boards, entrepreneurs and executives. Mark Mills explains why digital acceleration is occurring but better yet, how the cloud juggernaut will alter the value of the physical economy, from materials to manufacturing to medicine. Trillions of new wealth will be created at the intersection of digital and physical.” — Rich Karlgaard, Publisher, Forbes “In The Cloud Revolution, Mark Mills argues that not only is Moore’s law alive and well but a number of technologies are now maturing into powerhouses of their own. And the confluence of information and these new technologies will lead to another roaring era, akin to the 1920s, when radio, automobiles, airplanes, and electrification remade the world… Mills, who is a physicist and energy expert, broadens our too-often information-centric technological horizon with a host of new innovations in materials and machines.”—Bret Swanson, Nonresident Senior Fellow, American Enterprise Institute"Bringing a helpful historical perspective to the story of technological evolution, Mills compares present-day inventions with the miracles of yesteryear."—Grant’s Interest Rate Observer "One of the most important economic books of 2021 . . . . This is a great book for anyone trying to understand how the stock market can rocket thousands of points to all-time highs while the world is suffering and struggling through a global pandemic."—The Northside Sun "Mills convincingly argues with verve, vitality, and – most importantly – evidence, that humanity is about to take a great step forward in the coming decade. "—RealClearScience"The Cloud Revolution is nothing short of spectacular. And so is our future. As Mills opines near the end of an extraordinarily engrossing book, we’re at the beginning of 'the most exciting and promising time in history.' Yes we are. Mark Mills artfully shows us why we are."—RealClearMarkets"By leveraging an encyclopedic approach to the history of technology, Mills presents a boldly optimistic vision of a future that ushers in a new golden age for all humanity, one that will be made possible by the world's first, civilization-wide intelligent information infrastructure: the cloud."—James P. Woods Jr., Enterpreise.nxt

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Book SynopsisWritten by a successful venture capitalist (and university dropout), this book is part memoir, part guide for the next generation of innovators who seek an alternative to the traditional path in higher education.“Part adventure tale, part manifesto, Paper Belt on Fire is a battle cry for anyone who ever dreamed of wresting power back from corrupt institutions—or of nailing the truth to the cathedral door.” —Peter Thiel, author of Zero to OnePaper Belt on Fire is the unlikely account of how two outsiders with no experience in finance—a charter school principal and defrocked philosopher—start a venture capital fund to short the higher education bubble. Against the contempt of the education establishment, they discover, mentor, and back the leading lights in the next generation of dropout innovators and in the end make their investors millions.Can such a madcap strategy help renew American creativity? Who would do such a thing?This story is the behind-the-scenes romp of one team that threw educational authorities into a panic. It fuses real-life personal drama with history, science, and philosophy to show how higher education and other institutions must evolve to meet the dire challenges of tomorrow.Trade Review“Part adventure tale, part manifesto, Paper Belt on Fire is a battle cry for anyone who ever dreamed of wresting power back from corrupt institutions—or of nailing the truth to the cathedral door.”—Peter Thiel, author of Zero to One“Michael Gibson has spearheaded a recent revolution in education, and how to turn it into true learning and achievement. Paper Belt on Fire gives an inside look at how this was accomplished, the people behind the story, and how and why America can do better.”—Tyler Cowen, author of The Great Stagnation and professor of economics, George Mason University“Paper Belt on Fire is both an indictment of failing institutions and a behind-the-scenes adventure about the mischief-makers fighting to renew America’s dynamism.”—Marc Andreessen, co-founder of Netscape and Andreessen Horowitz

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Book SynopsisBe Your Own BossWhether you''re looking to earn extra money or are ready to grow a side hustle into a real business, this fully updated 2021 Edition of Start Your Own Business is your first step toward entrepreneurship.Now in its 8th edition, this timely business bible presents covers how to plan, market, and maximize profits during your first three years. more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, with guidance and inspiration from successful business owners, business and financial experts, marketers, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before launching your startup, securing financing and venture capital, positioning and marketing your new idea, and growing your business from startup to household name. Learn how to: Avoid analysis paralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Propose and win funding from venture capitalists, government programs, and banks Evaluate locations and whether a co-working space is the right move Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media Cover your bases when you hire and manage employees

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Book SynopsisThe ultimate Dan Kennedy collection.Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you''re not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy''s best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself.Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you''re in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy. 

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Book SynopsisImagine a world where you can tackle the greatest, most challenging problems with a proven approach that leads to unmatched success. That is what the 3rd Paradigm offers. The 3rd Paradigm: A Radical Shift to Greater Success provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success. Learn how to have the Right Focus, the Right Process, the Right Communication, and the Right Execution so you can implement Co-Creation and start innovating new solutions today.  Learn from the example of Richard, an anonymized business executive and entrepreneur, who tried, failed, and kept trying to solve his business’s greatest scaling problem and only found success when he adopted the 3rd Paradigm. Discover rigorous research findings that pinpoint the top seven advantages of the 3rd Paradigm as well as the top seven drawbacks, so you know what they are—and how to proactively manage through any obstacles.  Expand your leadership capacity by learning how to gain buy-in and consensus and move projects forward despite any challenges that may arise.   Recognize the crucial importance of diversity and real, meaningful inclusion of all stakeholders, so everyone’s voice is not only heard but also valued and respected. Hear directly from the authors about their experiences with Co-Creation and the exciting future they see that rests with the emergence of 3rd Paradigm. The 3rd Paradigm is the radical shift you’ve been waiting for if you’re eager to achieve truly inclusive work cultures, increased profitability, and explosive revenue growth. 

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Book SynopsisUpgrade your office to anywhere in the world! Remote work offers more flexibility, autonomy, and freedom in the modern workspace while you continue to climb the corporate ladder.With top companies like Apple, Amazon, UnitedHealth Group and more adapting to the hybrid-remote model, you have the power to make your career goals fit your lifestyle. Curate your ideal home-office or take your life on the road- limitless options, limitless potential.Learn what it takes to become a successful remote worker, with all the tips of the trade detailed in The Remote Worker’s Handbook. Jason R. Rich and the experts at Entrepreneur help you build the necessary skill set to make transitioning to remote work a walk in the park, so you can take that actual walk in the park. Using this comprehensive guide, you’ll discover: Time-management and collaboration applications to keep yourself organized The key to adapting your home-office or shared workspace Tools to navigate the cloud, virtual calendars, and the wide variety of free services available  Software and technology exclusive to the remote worker Experience the freedom and flexibility of remote work and take your career to the next level with The Remote Worker’s Handbook. 

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Book SynopsisSecure Funding to Start, Run, and Grow Your Business!Starting a business is a journey. From the moment you come up with an idea for the next great product or service to the ribbon cutting and grand opening, you will travel a long, sometimes winding, road toward success. And like any other trip you take in life, this one costs money. While many startups begin with cash already in the bank (lucky them!), most aspiring entrepreneurs have to somehow come up with the cash to build their dreams, whether they choose to borrow, bootstrap, crowdfund, or go with venture capital. Discover:  Bootstrapping tips and strategies to help you self-fund your business like a boss Traditional lending options and costly traps to watch out for The basics of borrowing from friends and family, the right way How corporate incubators and accelerators can give your business a jump-start The in and outs of launching a successful cr

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Book SynopsisJoin Dan Kennedy and David Melrose for a no-nonsense dive into building businesses that SELL BIG.In this brand new addition to the No B.S. series, you''ll learn how to build a business that you can sell for maximum wealth. Every business owner dreams ofpursuing a successful, top-dollar exit that''ll get them a 7- to 8- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. DON''T BE ONE OF THEM!Luckily, business experts and sellers themselves, Dan Kennedy and David Melrose have the antidote. You''ll discover: Who the potential buyers are for your business and how to tap into a whole new market primed to buy How to set up a business that is BUILT TO SELL, with your future exit strategy always in mind How to sell "Blue Sky" and ditch the traditional valuation formula to achieve the biggest payday possible Ways to negotiate with potential buyers and survive the "Deal-Killers" How to live life and set yourself up for success after the sale Plus, real interviews with company owners who successfully sold their companies to achieve top-dollar exits If you own or are even thinking about starting a business and want to achieve real wealth, then you can''t afford not to read this book!

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Book SynopsisThe Step-by-Step Guide to Starting a Successful Business and Becoming Your Own Boss!Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Creating, Planning, and Funding Your New Business is a comprehensive guide that will assist you in thinking, planning, funding, and preparing for the launch of your business.This guide offers invaluable insights and solutions to questions such as: How can I determine if my business idea is truly exceptional? Should I start my own business or acquire an existing one? How do I effectively set up and plan my business? Where can I secure funding for my business? How do I assemble a capable team and prepare for a successful launch? Prepare yourself to take the plunge and embark on your entrepreneurial journey! Thi

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Book SynopsisAre you ready to launch your business and maximize your profits?Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits. This guide offers invaluable insights and solutions to questions such as: How do I build my web presence?  What type of equipment and software will I need? How can I use advertising and marketing to build my brand? How can superior customer service create lifetime customer loyalty? How to pay yourself, employees, and manage your taxes? This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money to

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Book SynopsisDiscover the attainable world of franchise ownership, gain expert insights, and confidently step into the driver''s seat of your own business.Becoming a Franchise Owner is your key to understanding the attainability of franchise ownership. Authored by industry veteran Tim, this step-by-step guide shatters common misconceptions, providing you with the roadmap to becoming a successful franchise owner.Control and Freedom: Franchise ownership provides individuals with unparalleled control over lifestyle, time, freedom, flexibility, and priorities.Insider Insights: Authored by industry expert Tim, drawing on decades of experience to address anticipated and unforeseen questions potential franchisees may have.Escape Corporate Burnout: Tailored advice for those feeling burned out in the corporate world, providing practical insights for a successful career change.Comprehensive Coverage: Answers common questions about franchise ownership, tackling concerns, pain points, and misconceptions associated with taking the entrepreneurial plunge.Appealing Business Model: Explores the benefits of franchising, offering the perks of being your own boss without the challenges of starting a business from scratch.

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Book SynopsisMillionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.

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Book SynopsisDiscover how AI is changing healthcare.According to estimates, the healthcare AI market will grow to over $45 billion by 2026. Now is the time for everyone involved, including medical consumers and entrepreneurs, to understand and embrace the AI in healthcare revolution.AI continues to advance at breakneck speeds. Nowhere else is AI moving faster than in the health care sector, where it’s being used to improve millions of lives at every point in the healthcare system. In this book, you will take a deep dive into the remarkable strides that AI is making, with chapters covering:The current and future implementation of AI in healthcare and medicine.The impact of AI in drug discovery with examplesincluding how AI helped bring the COVID-19 vaccines to market.Answers to ethical and privacy concerns about healthcare AI.Best practice guides for practitioners and administrators.A roadmap for startups and investors in healthcare AI.…And so much more!

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Book SynopsisUnlock the Power of Partnerships to Achieve Exponential GrowthIn Partnering Success: The Force Multiplier to Achieve Exponential Growth, Theresa Caragol and the AchieveUnite team present a groundbreaking approach to building strategic alliances that drive innovation and success. This book guides readers through the transformative impact of trust, collaboration, and genuine partnerships in the modern business landscape.Through personal anecdotes, client experiences, and real-world case studies, Caragol demonstrates how to: Optimize your Partner LifeTime Value Implement the Partnering System for Success Tailor your approach to each unique partnership Foster a culture of collaboration, growth, and shared success Caragol''s narrative weaves together life lessons, professional breakthroughs, and the collective wisdom of mentors and colleagues. The result is a comprehensive guide to elevating your business by harnessing the enduring value of relationships.Perfect for leaders and entrepreneurs, Partnering Success offers a blueprint for building adaptable, trust-based partnerships that resonate across your entire business ecosystem. Embark on a journey that promises not only growth but also a shared success that drives engagement and lasting impact. Discover the power of partner ecosystems for your business growth with Partnering Success: The Force Multiplier to Achieve Exponential Growth.

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Book SynopsisPack your bags for the transformational quest of leading a fast-growth organization in The Journey to CEO Success. Distilling more than 20 years of experience coaching visionary leaders, executive mentor Patrick Thean identifies seven essential practices that have enabled Michael Praeger to transform AvidXchange from a startup into the billion-dollar public company it is today. This book blends compelling real-world stories with battle-tested tactics to equip entrepreneurs and CEOs to thrive.Gain front-row access to the crucible moments that tempered Praeger into an inspirational servant leaderfrom negotiating existential business situations to achieving spectacular year-over-year growth. Journey alongside Thean, Praeger, and other executives as they achieve alignment across their organizations and turn their cultures into competitive weapons to attract top talent.Applying humility and insatiable curiosity, learn to spot emerging problems early on and course-correct quickly. Discover the keys to constructing a world-class leadership team hyper-focused on serving core customers. Whether you're an aspiring founder driving early traction, a seasoned entrepreneur tackling your next endeavor, or an experienced executive steering a maturing organization, Thean and Praeger deliver the roadmap to build an enduring, successful business.Overflowing with hard-won wisdom and thoughtful exercises to apply these leadership principles immediately, The Journey to CEO Success is your guide to accelerate growth, inspire your team, and equip your company to reach extraordinary new heights. If you only read one leadership book this year, make it this one!

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Book SynopsisMarketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to: Navigate a nebulous digital marketing environment Maximize time and investments with sales marketing strategies Build and model consistent brand standards Become an expert in brand marketing and take your company to the next level If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

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Book SynopsisAn Ernest Hemingway Biography Like No Other“...illuminates his life and works in ways not seen before.” —Sigrid Nunez, National Book Award winner and author of The Friend and What Are You Going Through#1 New Release in Historical Latin America BiographiesDiscover Hemingway’s biography through the eyes of a fellow author and journalist. New York Times bestselling author of Salt, Mark Kurlansky turns his historical eye to the life of Ernest Hemingway. Sometimes funny, sometimes sad, The Importance of Not Being Ernest shows the huge shadow Hemingway casts. The perfect gift for writers. By a series of coincidences, Mark Kurlansky’s life has always been intertwined with Ernest Hemingway's legend, starting with being in Idaho the day of Hemingway’s death. The Importance of Not Being Ernest explores the intersections between Hemingway’s and Kurlansky’s lives, resulting in creative accounts of two inspiring writing careers. Travel the world with Mark Kurlansky and Ernest Hemingway in this personal memoir, where Kurlansky details his ten years in Paris and his time as a journalist in Spain—both cities important to Hemingway’s adventurous life and prolific writing. Paris, Basque Country, Havana and Idaho. Get to know the extraordinary people he met there—those who had also fallen under the Hemingway spell, including a Vietnam veteran suffering from the same syndrome the author did, two winners of the Key West Hemingway look-alike contest, and the man in Idaho who took Hemingway hunting and fishing.In this unique gift for writers, find: A memoir full of entertaining and illuminative stories Little-known historical facts about Hemingway’s life Anecdotes about those who suffer from what the Kurlansky calls “hemitis” Readers of Haruki Murakami’s What I Talk About When I Talk About Running, John Steinbeck’s Travels with Charley in Search of America, or The Boys will love The Importance of Not Being Ernest.Trade Review“Kurlansky (Salt: A World History) focuses on all of the coincidental intersections between his life and Ernest Hemingway’s in this multi-genre work. Part travel memoir, part history, it trapeses through France, Spain, Cuba, Idaho, and finally New York, connecting literary and moments and personal experiences in Kurlansky’s and Hemingway’s lives. Reports from Kurlansky’s and Hemingway’s careers as foreign correspondents, then expats, in Spain and Paris blend seamlessly with Kurlansky’s descriptions of regional conflicts and cultures, and each chapter is connected by watercolor stills from Kurlansky’s travel diaries, which add an authentic touch to the storytelling. Beyond his astute humor, Kurlansky handles the contradictions between ‘Hemingway, the man’ and ‘Hemingway, the myth’ with genuine reverence and a critical eye. He gives us another lens through which to view Hemingway’s work: geography; he argues that Hemingway himself impacted the places he traveled as much as did his writing. VERDICT: An absolute delight! Full of personality, Kurlansky’s book will enchant history, literature, and Hemingway fans alike."—Library Journal, Starred Review“The ghost of Hemingway has haunted and inspired at least three generations of American writers. Mark Kurlansky is no exception, and his detailed, self-deprecating account of the presence of that ghost is as brilliantly revealing of Hemingway as it is of Kurlansky himself. He knows his Hemingway, the life and the works, and he knows his Kurlansky, and he’s bitingly honest about both writers. Kurlansky, however, comes off as a hell of a lot more likable.”—Russell Banks, author of Continental Drift, Cloudsplitter, and Lost Memory of Skin“For all that’s already been written about Hemingway,The Importance of Not Being Ernest illuminates his life and works in ways not seen before. Our Not-Ernest is a superbly knowledgeable and entertaining guide, and the book artfully braids the Hemingway narrative with Kurlansky’s own rich experiences as a world-traveling journalist and bestselling author. Kurlansky’s idea for a memoir was inspired; the result is a brilliant and original achievement, a feast for readers, whether fans of Papa or not.”—Sigrid Nunez, author of the National Book Award-winning novel, The Friend, and What Are You Going ThroughTable of ContentsPROLOGUE: A Dream Intrudes CHAPTER ONE: Entrances and Exits CHAPTER TWO: A Writer Must Escape CHAPTER THREE: The Grass in Paris CHAPTER FOUR: The Patent-leather Soul of Spain CHAPTER FIVE: Cuba and the Unspeakable Feast CHAPTER SIX: Idaho and the Last Escape EPILOGUE: Unnatural New York BIBLIOGRAPHY

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Book SynopsisEssential DIY Guide to Home Décor and Home Staging“…a must-read when selling your home. This book is a beautiful tutorial that will help you sell your home faster.” ―Cassandra Aarssen, professional organizer and author of The Clutter Connection#1 Best Seller in House Plans Are you overwhelmed by the idea of home staging? Don’t know what to do or where to start? In Secrets of Home Staging, award-winning home stager, Karen Prince, guides you through the home staging process with easy home décor ideas, design tips, and advice on how to stage your home to sell.Home staging made simple. Secrets of Home Staging isn’t just an indispensable guide for the everyday homeowner, it’s also geared to realtors and those committed to real estate investing and flipping houses. With potential home buyers pre-shopping homes online and dismissing many of them in as little as three seconds, it is essential your home is staged to look its best. Secrets of Home Staging helps you navigate the home staging process with an easy-to-follow guide.For fans of Joanna Gaines and the real estate world. No matter what your house plan, Secrets of Home Staging offers home interior design advice and tools you need to make your home look great online and in-person. Featuring over 150 color photos, and many practical house interior design tips, Karen gives home sellers everything they need to receive more offers, faster sales, and higher selling prices.Inside you’ll find before-and-after photos and information on easy DIY home improvements that buyers love, project management tips, and: The 6 steps to successful home staging Decluttering and decorating ideas that sell How to determine your “key” rooms If you enjoy real estate books, interior design books, or home decor books─like Elements of Style, Home Body, Life Changing Magic of Tidying Up, Habitat, Inspire Your Home, or The Book on Flipping Houses─you’ll love Secrets of Home Staging.

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Book SynopsisBlack Business Woman, Claim Your Power!“Learn from one of the most powerful women in the USA, who has been blazing trails and creating sustainable million-dollar wealth from Washington DC to the sands of Abu Dhabi.” ―Natascha Faye Saunders, associate director at Harvard UniversityWinner NAACP Image Award for Outstanding Instructional Literary WorkIf you’re a Black business woman and feeling stuck or trapped by other people’s expectations of what you can achieve, it’s time to stop playing small and start redefining what success means for you. It’s time to get that upgrade.Channel your black girl magic. Karen Arrington―author of Your Next Level Life, founder of the Miss Black USA Pageant, creator of the Next Level Women’s Summit, and mentor to thousands of confident, successful young black women―is your guide to getting to your next level life.Build a legacy of black excellence. How big do you want to live? With the seven simple rules in Your Next Level Life, you’ll learn how to bring your career, income, and lifestyle to that next level. Don’t settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.Give the gift of confidence. Looking for inspirational black gifts for aspiring black women in business? Your Next Level Life is unlike other self-help books for women. It’s a guide to opportunity that recognizes and celebrates the true magic of ambitious black women.Adopt the 7 rules of power, confidence, and opportunity and you can find success: Create all the money you need Position yourself like a star Connect with other powerful women Give a gift of confidence. If you have read books such as Pussy Prayers, Be Unapologetically You, Lead from the Outside, or The Little Black Book of Success, you’ll love Your Next Level Life.Trade Review"This book is a must read for every woman out there, regardless of age. The ins and outs of self care, handling your money, and living your best life is what Karen covers and this book is so inspiring." - Ask Away

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Book SynopsisÉvitez les biais cognitifs et améliorez vos performances au travailLe biais cognitif est un mécanisme de pensée affectant tout individu. Cela se traduit par une altération du jugement, affectant ainsi nos prises de décision. Au niveau professionnel, celles-ci peuvent entraîner de graves conséquences, aussi bien sur le plan humain que stratégique.Prenez les bonnes décisions. Avec plus de 30 techniques et outils vous permettant d’identifier les biais cognitifs et d’éviter les distorsions, vous apprendrez à prendre des décisions stratégiques justes et non basées sur le jugement et l’intuition.Devenez un manager performant. Ce guide changera votre façon de manager et vous livrera de précieux conseils en ressources humaines pour recruter les bonnes personnes, inspirer vos collaborateurs, et développer vos compétences managériales. Grâce aux conseils d’experts, faciles à mettre en place, devenez un leader inspirant!Dans ce livre, apprenez à: Identifier les biais cognitifs et comprendre la neuroscience Cultiver votre curiosité et votre empathie Développer le potentiel de vos collaborateurs Augmenter la performance de vos équipes et obtenir des résultats concrets Si vous êtes à la recherche d’un livre sur le management et la stratégie d’entreprise tels que Vous allez commettre une terrible erreur! ou Dream Team et que vous vous intéressez à la neuroscience, alors vous devez lire Le Guide du dirigeant : Nos biais inconscients.

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Book Synopsis30 challenges faciles à mettre en place pour développer vos compétences managériales et devenir un leader performantVos compétences managériales sont sur le point d’évoluer. Être un manager performant n’est pas toujours évident et Scott Jeffrey Miller en a fait les frais. Du chaos au succès, il nous partage ses clés pour devenir un leader inspirant et efficace.Vous pouvez devenir un grand Team leader. Ce guide changera définitivement votre façon de manager et vous permettra d’instaurer un management opérationnel et stratégique. Devenez le manager que vous auriez aimé avoir, inspirez vos collaborateurs, instaurez le bien-être au travail et développez une vraie culture d’entreprise grâce à ce guide au ton décontracté et à ses 30 challenges applicables au quotidien!Ces 30 défis vous permettront: De devenir un vrai leader inspirant D’améliorer la performance au travail De créer une vision d’équipe De développer la culture d’entreprise Et d’obtenir des résultats concrets Si vous êtes à la recherche d’un livre sur le management ou le leadership tels que Dream Team ou Manager+ et si vous avez été séduit par l’ouvrage incontournable de Stephen Covey, Les 7 habitudes, alors laissez-vous inspirer par Management Mess!Trade Review« Pourquoi devrait-on vous suivre ? C’est la question au cœur du nouveau livre de Scott Miller, percutant de vérité. Il y expose 30 principes puissants qui vous aideront à répondre à cette question afin d’incarner le leader que vous êtes destiné à devenir. Il s’y livre avec une authenticité et une vulnérabilité qui forceront votre respect. »—Daniel H. Pink, auteur de When To Sell Is Human et Drive « Avec l’esprit et l’honnêteté qui le caractérisent, Scott Miller assume ses propres errements en matière de leadership et illustre combien il est facile de se laisser prendre au piège d’un management centré sur soi. Non seulement ce livre est bourré d’humour à chaque page, mais il regorge de conseils concrets – exercés par tous ceux qui réussissent en management dans le monde entier – et qui vous aideront à abandonner vos anciennes pratiques pour devenir un leader que tout le monde a envie de suivre. » —Liz Wiseman, auteure de Multipliers: How the Best Leaders Make Everyone Smarter « Honnête, sincère et généreux, voici le nouvel incontournable pour un leadership authentique. » —Seth Godin, auteur de This Is Marketing

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Book SynopsisBe the Captain of Your Change JourneyWhile every change is unique, there is a predictable pattern to change. By understanding that pattern you can build the skills to pilot your team through the waters of disruptive change.Change is inevitable. When unexpected or unwanted change disrupts well-established routines, personally and professionally, it’s natural to wonder, “Who rocked the boat?” Unfortunately, that is exactly the wrong question to ask! Discover from the change experts at FranklinCovey how successful leaders engage people in change and turn change into opportunity.FranklinCovey is the world leader in helping organizations achieve results that require collective behavior change. They have built a Change Model that demystifies the uncertainty of change and creates the opportunity to realize greater results, personal growth, and even innovation.A simple but profound business parable. Change: How to Turn Uncertainty Into Opportunity begins with a business parable that invites leaders to reflect on their own change journey and discover how their “crew” falls into a set of predicable patterns and reactions. Whatever the size or scope of the change you’re facing, by following the story’s Change Model you can confidently lead and chart a way forward knowing what will come next.Learn from “been there done that” change experts. In their book, authors Curtis Bateman, Marché Pleshette, Andy Cindrich, and Christi Phillips guide you and your organization through change, sharing their decades of experience with concrete examples.Inside find: Step-by-step instructions on how to engage teams throughout the change process How the Change Model makes change actionable and predictable How to minimize the disruption of change Where most change initiatives fail and how to adapt If you have read change management books like Who Moved My Cheese, Switch, Our Iceberg is Melting, or Managing Transitions, you will love this book.

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