Business, Finance & Law Books
Society for Human Resource Management Actualized Teamwork
Book SynopsisWilliam L. Sparks serves as the Dennis Thompson Chair and Professor of Leadership at the McColl School of Business at Queens University of Charlotte. Concurrently, he serves as the Managing Partner with William L. Sparks & Associates, LLC, and as a Partner with Peter Browning Partners, LLC, providing leadership, team, and board development services to organizations worldwide. He created and validated the Actualized LeaderProfile, the ALP360, and the Actualized Team Profile over the last twenty years, and they have been translated into nine languages. His TEDx Talk, "The Power of Self-Awareness," explores the importance of personal responsibility for self-actualization. He completed his Ph.D. in Organizational Behavior and Development from the School of Business
£24.61
PublicAffairs,U.S. Creating a World Without Poverty: Social Business
Book SynopsisIn the last two decades, free markets have swept the globe. But traditional capitalism has been unable to solve problems like inequality and poverty. In Muhammad Yunus' groundbreaking sequel to Banker to the Poor, he outlines the concept of social business -- business where the creative vision of the entrepreneur is applied to today's most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet. Creating a World Without Poverty reveals the next phase in a hopeful economic and social revolution that is already underway.Trade ReviewA"An inspiring volume, full of practical information for people who are motivated to try out his ideas.A" Business Week
£13.29
PublicAffairs,U.S. The Two Trillion Dollar Meltdown: Easy Money,
Book SynopsisPreviously published as The Trillion Dollar Meltdown Now fully updated with the latest financial developments, this is the bestselling book that briefly and brilliantly explains how we got into the economic mess that is the Credit Crunch. With the housing markets unravelling daily and distress signals flying throughout the rest of the economy, there is little doubt that we are facing a fierce recession. In crisp, gripping prose, Charles R. Morris shows how got into this mess. He explains the arcane financial instruments, the chicanery, the policy misjudgments, the dogmas, and the delusions that created the greatest credit bubble in world history. Paul Volcker slew the inflation dragon in the early 1980s, and set the stage for the high performance economy of the 1980s and 1990s. But Wall Street's prosperity soon tilted into gross excess. The astronomical leverage at major banks and their hedge fund and private equity clients led to massive disruption in global markets. A quarter century of free-market zealotry that extolled asset stripping, abusive lending, and hedge fund secrecy will go down in flames with it. Continued denial and concealment could cause the crisis to stretch out for years, but financial and government leaders are still downplaying the problem. The required restructuring will be at least as painful as the very difficult period of 1979-1983. The Two Trillion-Dollar Meltdown , updated to include the latest financial developments, is indispensable to understanding how the world economy has been put on the brink.Trade Review"New York Times Notable Book of the Year" "[The Trillion Dollar Meltdown] is an absolutely excellent narrative of the horror that we have in the credit markets right now... It's a wonderful explanation of how it happened and why it's so rotten, and why it will take a long time to unwind."-Paul Steiger, former Mng Editor,
£14.24
PublicAffairs,U.S. Building Social Business: The New Kind of
Book SynopsisMuhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business , Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
£13.29
Smithsonian Books Southern Storm: The Tragedy of Flight 242
Book Synopsis
£15.19
Smithsonian Books Last Days of the Concorde: The Crash of Flight
Book SynopsisOn July 25, 2000, a Concorde, the world''s fastest passenger plane, was taking off from Charles de Gaulle Airport in Paris when it suddenly burst into flames. An airliner capable of flying at more than twice the speed of sound, the Concorde had completed 25 years of successful flights, whisking wealthy passengers-from diplomats to rock stars to corporate titans-between continents on brief and glamorous flights. Yet on this fateful day, the chartered Concorde jet, en route to America, crashed and killed all 109 passengers and crew onboard and four people on the ground. Urgent questions immediately arose as investigators scrambled to discover what had gone wrong. What caused the fire? Could it have been prevented? And, most urgently, was the Concorde safe to fly? Last Days of the Concorde addresses these issues and many more, offering a fascinating insider''s look at the dramatic disaster, the hunt for clues, and the systemic overhauls that followed the crash."[Last Days of the Concorde] proves enlightening about the post-accident investigative process, showing "how happenstance and entropy can conspire to wreak havoc." Chittum has a gift for making the complex details easily understandable." - Publishers Weekly"Aviation may well be the most unforgiving of man''s activities. Yet rarely does just one failure or misjudgment cause an airplane to crash; instead it is a chain of events, any link of which might have prevented the disaster. The crash of a supersonic Concorde in France just after takeoff from Charles de Gaulle in Paris on July 25, 2000, is the subject of this excellent book by experienced reporter Samme Chittum, who has a wonderful knack for lucidly explaining tech for the uninitiated. Highly recommended for all aviation professionals and everyone fascinated by man''s reach for the sky." -Stephen Coonts, author of Flight of the Intruder and The Armageddon File
£16.14
ESRI Press The Power of Where
Book SynopsisThe Power of Where presents the visionary concepts of Jack Dangermond, cofounder of Esri®, the world’s leading mapping software company. With a foreword by bestselling author and writer for The Atlantic, James Fallows, it’s filled with the latest web maps, illustrations, and real-life stories from a vibrant global community of geographic information systems (GIS) users. If you’ve never heard of GIS, this is the book for you, and if you think you know what GIS is, you’ll discover much more.From the Ring of Fire to the Fertile Crescent, The Power of Where takes us on a visual and narrative journey into the world of modern GIS and reveals its growing potential to address humanity’s big challenges. The technology is already ubiquitous, from running city governments and performing civic science to conserving open spaces and managing logistics—virtually every human endeavor.Central to the book is the g
£40.84
Other Press LLC The Money Plot: A History of Currency's Power to
Book SynopsisHalf fable, half manifesto, this brilliant new take on the ancient concept of cash lays bare its unparalleled capacity to empower and enthral us.
£20.24
Booklocker Inc.,US Drilling Down: Turning Customer Data into Profits
Book SynopsisHave you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
£75.24
Harvard Business Review Press Negotiation: Your Mentor and Guide to Doing
Book SynopsisNegotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include: Preparing the necessary information before a negotiation Managing multiparty negotiations Assessing the position of the opposing side Determining your sources of power and authority in a negotiation Recognizing the barriers to agreement and how to overcome them Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Michael Watkins Associate Professor Michael Watkins does research on negotiation and leadership. He is the coauthor of Right From the Start: Taking Charge in a New Leadership Role (HBS Press, 1999) and the author of Taking Charge in Your New Leadership Role: A Workbook (HBS Publishing, 2001), both of which examine how new leaders coming into senior management positions should spend their first six months on the job. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
£17.09
Harvard Business Review Press Reinventing Project Management: The Diamond
Book SynopsisProjects are the engines that drive innovation from idea to commercialization. In fact, the number of projects in most organizations today is expanding while operations is shrinking. Yet, since many companies still focus on operational excellence and efficiency, most projects fail--largely because conventional project management concepts cannot adapt to a dynamic business environment. Moreover, top managers neglect their company's project activity, and line managers treat all their projects alike--as part of operations. Based on an unprecedented study of more than 600 projects in a variety of businesses and organizations around the globe, Reinventing Project Management provides a new and highly adaptive model for planning and managing projects to achieve superior business results.
£26.60
Harvard Business Review Press Reinventing the CFO: How Financial Managers Can
Book SynopsisOn the heels of a decade of scandals and the new pressures brought on by the Sarbanes-Oxley Act, corporations expect far more from their CFOs than simply managing the numbers. They expect decision-making support and performance insights that can improve bottom-line results. Unfortunately, the complexity and detail inherent in CFOs' jobs keep them shackled to budgeting and transaction-processing systems that leave little time for value-adding activities. Jeremy Hope says it's time to redefine the role of CFOs in today's organizations, liberating them from ineffective number-crunching responsibilities and enabling them to focus on helping managers improve performance. Grounded in extensive research, Reinventing the CFO outlines seven critical roles--from streamlining redundant processes to regulating risk to identifying a few key measures--that CFOs must take on in order to successfully transform the finance operation. Challenging many of the finance field's accepted practices and systems, this bold book revolutionizes the role of financial managers and frees them to make smart, ethical, strategic decisions that add real value to the firm.
£23.75
IGI Global Electronic Business in Developing Countries:
Book SynopsisMost of the literature covering electronic business focused on the developed world. Electronic Business in Developing Countries: Opportunities and Challenges provides a chance to get to know more electronic business applications, successes, failures, challenges and opportunities in the developing world. These studies are gaining importance for future development of globalization, global trade and cultural dissemination. Electronic Business in Developing Countries: Opportunities and Challenges tackles these issues with a vision to the future on how to bridge these gaps and the barriers between the different corners of the world.Table of ContentsA sample of chapters: Offshore outsourcing: an eCommerce reality - opportunity for developing countries; Adoption and implementation obstacles of eBanking services: an empirical investigation of the Omani banking industry; Open sourcing for eLearning in developing countries; Strategic and Operational Values of Ecommerce Investments in Jordanian SMEs; eCommerce Infrastructure in Developing Countries; An eCommerce Longitudinal Case Study From Ukraine; eBusiness in Indian: Early Evidence from Indian Manufacturing Industry; Challenges and opportunities for information brokers in Brazil: a study of informational needs of Southern-Brazilian enterprises when expanding their businesses
£76.50
IGI Global Internet Strategy: The Road to Web Services
Book SynopsisInternet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past. One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins. As organizations start to carefully invest again, ""Internet Strategy: The Road to Web Services Solutions"" shows that the focus is on delivering value and enabling growth. The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. ""Internet Strategy: The Road to Web Services Solutions"" presents how enabling technologies are as important as ever. It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.Table of ContentsPART I - Strategic Approaches to Internet for Organizations; PART II - Case Studies; PART III - Thriving or Not.
£80.10
IGI Global Handbook of Research on Nature Inspired Computing
Book SynopsisThe Handbook of Research on Nature Inspired Computing for Economics and Management is the original, comprehensive reference work on research and applications of nature inspired computing to economics and management. It is an authoritative source, providing global coverage of this new and exciting field. Gathering the work of over 100 internationally known contributors, this two-volume set explores how complexities found in nature can be modeled to simulate and optimize business situations. It also provides practitioners a global view of the current and future applications of this ground-breaking technology.
£329.65
Teton NewMedia Current Techniques in Small Animal Surgery
Book SynopsisCurrent Techniques in Small Animal Surgery, Fifth Edition provides current information regarding surgical techniques from the perspective of clinicians who are performing specific procedures on a regular basis. It is intended to be concise, well illustrated, and reflective of the writer’s experience, both good and bad. The emphasis with this volume is technique. The pathophysiologic priniciples and applications are covered in the companion volume, Mechanisms of Disease in Small Animal Surgery, Third Edition. These two books are regarded by most practitioners and students as being a two-volume set.Trade Review"The long-awaited fifth edition of 'the' reference in surgery is out! This collective work (I counted more than 70 contributors!) provides the veterinary practitioner with the latest surgical knowledge. The various authors go beyond scalpel techniques: analgesia, bandaging, microsurgery, laser surgery, or diagnostic tests, to name only a few, are detailed and clearly explained in the 1163 pages. They are also backed up by numerous references. Nice drawings and a few black and white photographs illustrate the key points. No doubt your fourth edition surgery bible is well worn, so get the new one. You’ll use it for many years."—Vets Now: Book Review, October 2015"This book has over the past months rapidly become my go to reference when I need to quickly read up on general procedure or the basic options available for a condition… As the authors intended this book is perfect for a student or general practitioner who wants to be able to review and perform common surgical procedures that may be routinely in general practice" – Chris Allen, Veterinary Supplies Magazine"The long-awaited fifth edition of 'the' reference in surgery is out! This collective work (I counted more than 70 contributors!) provides the veterinary practitioner with the latest surgical knowledge. The various authors go beyond scalpel techniques: analgesia, bandaging, microsurgery, laser surgery, or diagnostic tests, to name only a few, are detailed and clearly explained in the 1163 pages. They are also backed up by numerous references. Nice drawings and a few black and white photographs illustrate the key points. No doubt your fourth edition surgery bible is well worn, so get the new one. You’ll use it for many years."—Vets Now: Book Review, October 2015Table of ContentsPart 1: Soft Tissue. Section A. Surgical Principles. Section B. Nervous System and Organs of Special Sense. Section C. Digestive System. Section D. Respiratory System. Section E. Urogenital System. Section F. Endocrine System. Section G. Hernias. Section H. Integument. Section I. Cardiovascular and Lymphatic. Section J. Exotic Species. PART II BONES AND JOINTS. Section K. Axial Skeleton. Section L. Fracture Fixation Techniques and Bone Grafting. Section M. Appendicular Skeleton – Thoracic Limb. Section N. Appendicular Skeleton – Pelvic Limb. Section O. Orthopedic Bandaging and Splinting Techniques.
£999.99
Penguin Putnam Inc Competition Demystified: A Radically Simplified
Book SynopsisOver the last two decades, the conventional approach to business strategy has become frustratingly complex. Here is a new and simplified approach to strategy which cuts through the fog, by one of America's leading economists and business professors.
£17.09
Penguin Putnam Inc The Starfish And The Spider: The Unstoppable
Book SynopsisTraditional organisations are like spiders - if the head is cut off, it dies. But starfish - leaderless - organisations are changing the shape of the business world.
£15.19
Penguin Putnam Inc Ultimate Sales Machine
Book Synopsis
£15.29
Penguin Putnam Inc Why Work Sucks & How To Fix It
Book Synopsis
£13.29
Penguin Putnam Inc Super Mario
Book Synopsis
£10.44
Penguin Putnam Inc The Coffeehouse Investor
Book Synopsis
£9.49
Penguin Putnam Inc Overdressed
Book Synopsis
£15.29
Penguin Putnam Inc Joy, Inc: How We Built a Workplace People Love
Book Synopsis
£11.69
Penguin Books Ltd Mob Rules
Book Synopsis
£14.39
Gotham Books Leadership Presence: Dramatic Techniques to Reach
Book Synopsis
£17.09
John Wiley & Sons Inc The New Market Wizards: Conversations with
Book SynopsisTaps into the minds of today’s trading superstars to reveal the secrets of their astonishing success In these absorbing interviews with star performers in the financial markets, Schwager humanizes the mechanics and psychology behind the trading world in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. You may not know their names, but they are the trading elite—a select group of super-money makers whose trading prowess has become the stuff of legend. They are speculators in everything from stocks and bonds to options and commodity futures who make millions—often in a matter of hours—and leave their peers in the dust. In this enthralling sequel to his international bestseller, Market Wizards, Jack Schwager interviews these stars, asking the questions that everyone with an interest in the financial markets would love know the answers to and receiving the kind of frank, occasionally bewildering answers that make this book as much a page-turner as its predecessor. Interviews with spectacular winners across the full spectrum of financial markets, revealing how they do it and what, personally, separates them from the herd Superstar traders describe the financial strategies behind their phenomenal successes, as well as the painfully instructive lessons learned from their worst losses Reveals that, despite their various quirks and differences, all the biggest winners rank diligent research, self-confidence, a specific plan and the courage to cut losses as the keys to winning big Throughout, Schwager provides valuable insight and analysis to help put interviewees responses into perspective, and he provides a technical basics primer at the end of the book Table of ContentsPreface xiii Acknowledgments xv Prologue: The Jademaster xvii Part I: Trading Perspectives Misadventures in Trading 3 Hussein Makes a Bad Trade 13 Part II: The World’s Biggest Market Bill Lipschutz: The Sultan of Currencies 19 Part III: futures—The Variety-Pack Market Futures: Understanding the Basics 83 Randy McKay: Veteran Trader 87 William Eckhardt: The Mathematician New Market Wizards 121 The Silence of the Turtles 161 Monroe Trout: The Best Return That Low Risk Can Buy 175 Al Weiss: The Human Chart Encyclopedia 207 Part IV: Fund Managers And Timers Stanley Druckenmiller: The Art of Top-Down Investing 217 Richard Driehaus: The Art of Bottom-Up Investing 247 Gil Blake: The Master of Consistency 269 Victor Sperandeo: Markets Grow Old Too 293 Part V: Multiple-Market Players Tom Basso: Mr. Serenity 327 Linda Bradford Raschke: Reading the Music of the Markets 345 Part VI: The Money Machines CRT: The Trading Machine 367 Mark Ritchie: God in the Pits 373 Joe Ritchie: The Intuitive Theoretician 401 Blair Hull: Getting the Edge 425 Jeff Yass: The Mathematics of Strategy 455 Part VII: The Psychology Of Trading Zen and the Art of Trading 481 Charles Faulkner: The Mind of an Achiever 485 Robert Krausz: The Role of the Subconscious 517 Part VIII: Closing Bell Market Wiz(ar)dom 543 A Personal Reflection 565 Appendix 567 Glossary 573 Trading Resource Guide 585
£21.24
Information Age Publishing Positive Psychology in Business Ethics and
Book SynopsisThe goal of this volume is to begin to create those critical linkages between positive psychological attributes and relevant research areas. Undoubtedly, there are many topics in positive psychology that could not be covered in just one volume, and many more topical linkages to business ethics and social responsibility that need to be made. While much research yet needs to be done in this nascent area, we hope that much as other volumes on positive psychology served as an impetus for research in social psychology (see Snyder and Lopez, 2002) and organizational behavior (Cameron, Dutton, and Quinn, 2003), this volume will ignite scientific interest in the role positive psychology plays in key areas such as ethics and social responsibility. As the study of positive psychology continues to emerge more fully, it may well help us to better comprehend the impact of this paradigm on predicting ethical decision making, organizational citizenship, and social responsibility toward the end of creating more positive and productive workplaces in general.Table of ContentsForeword. A Positive Organizational Behavior Approach to Ethical Performance, Carolyn M. Youssef and Fred Luthans. Positive Psychology of Leading Corporate Citizenship, Sandra Waddock. Toward a Theory of Ethical and Spiritual Well-Being, and Corporate Social Responsibility through Spiritual Leadership, Louis W. Fry. Whistle-Blowing and Positive Psychology, Marcia P. Miceli and Janet P. Near. Executive Influence on Ethical Culture: Self Transcendence, Differentiation, and Integration, Jeanne M. Logsdon and John E. Young. Leading through Positive Deviance: A Developmental Action Learning Perspective on Institutional Change, Pacey C. Foster and William R. Torbert. Phoenix Rising: Positive Consequences Arising from Organizational Crisis, Judith A. Clair and Ronald L. Dufresne. Positive Agency, Barry M. Mitnick. ""That at Which All Things Aim"": Happiness, Wellness and the Ethics of Organizational Life, James O. Pawelski and Isaac Prilleltensky. The Role of Emotional Intelligence in Ethical Decision Making at Work, Robert S. Rubin and Ronald E. Riggio. Self-Control and Business Ethics: How Strengthening the Self Benefits the Corporation and the Individual, Matthew T. Gailliot and Roy F. Baumeister. The Ethics of Hope: A Guide for Social Responsibility in Contemporary Business, Hal S. Shorey, Kevin L. Rand and C. R. Snyder. Forgiveness and Positive Psychology in Business Ethics and Corporate Social Responsibility, Everett L. Worthington Jr., Jack W. Berry, Victoria A. Shivy and Evan Browstein.
£999.99
Information Age Publishing Mastering Hidden Costs and Socio-economic
Book SynopsisA volume in Research in Management Consulting Series Editor Anthony F. Buono, Bentley College This volume is a first for the Research in Management Consulting series. As research and theory building in management consulting have grown rapidly during the past several years, the series is dedicated to capturing the latest thinking from applied scholars and scholarly practitioners in this field. Complexity and uncertainty in today's fast-paced business world have prompted a growing number of organizations-profit and not-for-profit alike-to seek guidance in their concomitant change efforts. External and internal consultants and change agents have become increasingly visible in most, if not all, organizational change initiatives. Individual consultants and consulting firms have become increasingly involved in not only providing organizational clients with advice and new ideas but in implementing those ideas and solutions as well.While the series will continue to seek out and explore emerging trends, innovative perspectives, and new insights into the world of management consulting, it is also useful to look back- especially in different countries and cultures-to recapture and revisit past frameworks, intervention models and contributions. This volume is a translation and modest updating of Henri Savall and Veronique Zardet's original work on mastering ""hidden costs,"" initially published in French in 1987.Table of ContentsPreface.; Acknowledgments.; Introduction.; PART I: HIDDEN COSTS REDUCTION AND SOCIO-ECONOMIC PERFORMANCE. The Origin of Hidden Costs. Evaluating Hidden Costs. The Sustainable Reduction of Hidden Costs.; PART II: SETTING UP SOCIO-ECONOMIC MANAGEMENT. The Horivert Procedure. The Socio-Economic Diagnostic. The Socio-Economic Innovation Project. Implementation.; PART III: TWO TOOLSFOR THE CUSTOMIZED MANAGEMENT OF THE ENTERPRISE. Socio-Economic Management, Hidden Costs, and the Periodically Negotiable Activity Contract. The Strategic Piloting Indicator Logbook.; PART IV: CONCLUSION. Evaluation of Results.; POSTSCRIPT. The Research Work of the Socio-Economic Institute of Enterprises and Organizations (ISEOR). Table of Studied Enterprises. Recommended Reading.; About the Authors.
£999.99
HarperCollins Focus Duct Tape Marketing Revised and Updated: The
Book SynopsisIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to: turn your marketing efforts into a lead generation machine create long-term plans for your business’s continual growth implement marketing strategies that make your business thrive Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
£11.39
Gallup Press How Full Is Your Bucket? Expanded Educator's
Book SynopsisHow Full Is Your Bucket? shows how even the smallest interactions we have with others every day profoundly affect our relationships, productivity, health and longevity. Coauthor Donald O. Clifton studied the effects of positive and negative emotions for half a century, and he and his colleagues interviewed millions of people around the world. Their discoveries contributed to the emergence of an entirely new field: Positive Psychology. Written in an engaging, conversational style, their book includes colorful stories and five strategies for increasing positive emotions, and it features an online test that measures readers’ Positive Impact. How Full Is Your Bucket? is a quick, breezy read. It will immediately help readers boost the amount of positive emotions in their lives and in the lives of everyone around them. The book is sure to inspire lasting changes in all who read it, and it has all the makings of a timeless classic.
£21.60
Gallup Press Married to the Brand: Why Consumers Bond with
Book SynopsisCompanies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software.The result? Most marketers still aren’t emotionally connecting with consumers. Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a “first date” with consumers — yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work — through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.Trade Review"Every afternoon, Marty walks four and a half blocks to the Starbucks near his office. Sure, Marty has coffee available at work, yet he leaves the office and walks past two other coffee shops to get to Starbucks, where he gladly pays $1.60 for something he could get for free... Marty gives something to Starbucks, Monday through Friday, but that's only because his favourite Starbucks store gives him something back. Lasting, meaningful relationships are always reciprocal." - From the book."
£17.99
Gallup Press Human Sigma: Managing the Employee-Customer
Book SynopsisSix Sigma changed the face of manufacturing quality. Now, Human Sigma is poised to do the same for sales and services. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. What would your company look like if you could increase the revenue and profitability potential of every customer by more than 20 percent? What if you could double the productivity of every employee? And what if these two phenomena together could drive overall organisational performance exponentially? What would your company look like? And how would you go about creating this kind of change? One thing is certain: Business leaders are never going to inspire higher levels of employee productivity and build more passionate customer relationships by doing the same things they have tried for the past 25 years. Business leaders need something fresh. Something new. The last thing they need is more of the same old conventional wisdom about “satisfying” their employees and their customers. Based on solid research by The Gallup Organisation, Human Sigma will appeal to senior leaders and line managers alike who are looking for a way to dramatically increase productivity, retain a base of high value customers, and improve overall business performance. Human Sigma is: Rigorous: Based on research involving hundreds of companies, and over 10 million employees and 10 million customers around the world. Innovative: Cutting-edge management science supported by data, including brain imaging research into customer’s emotional connections to the companies they love. Practical: The principles in the book were developed from observations of real-life successes, not some fictional freaks-of-nature that exist only in a laboratory. As such, the lessons contained in the book have been tested in the real world, and can be applied in many situations. Interactive: The book contains a code that can be used to estimate the potential value of Human Sigma to readers’ organisations.
£999.99
Gallup Press Wellbeing At Work
Book SynopsisThe mental health pandemic manifests everywhere, not least in your workplace. As organizations around the world face health and social crises, as well as economic uncertainty, acknowledging and improving wellbeing in your workplace is more critical than ever. Increasingly, leaders and managers must support mental health and cultivate resilience in employees — not just increase engagement and performance. Based on more than 100 million Gallup global interviews, Wellbeing at Work shows you how to do just that. Coauthored by Gallup’s CEO and its Chief Workplace Scientist, Wellbeing at Work explores the five key elements of wellbeing — career, social, financial, physical and community — and how organizations can help employees and teams thrive in those elements. The book also gives leaders ideas and action items to help employees use their innate talents and strengths to thrive in each of the wellbeing elements. And Wellbeing at Work introduces a metric to report a person’s best possible life: Gallup Net Thriving, which will become the “other stock price” for organizations. In a world where work and life are more blended than ever, maximizing employee wellbeing takes on greater urgency. Wellbeing at Work shows leaders how to create a thriving and resilient culture. If you and your leaders don’t change the world, who will? Wellbeing at Work includes a unique code to take the CliftonStrengths assessment, which reveals your top five strengths.Table of ContentsIntroduction: The Mood of the World Part 1: What Is Wellbeing? What Is “The Best Possible Life”? Net Thriving: The Other Stock Price The Five Elements of Wellbeing Part 2: Your Workplace’s Wellbeing Opportunities Key Points About the Wellbeing Elements Career Wellbeing: You Like What You Do Every Day Social Wellbeing: You Have Meaningful Friendships in Your Life Financial Wellbeing: You Manage Your Money Well Physical Wellbeing: You Have Energy to Get Things Done Community Wellbeing: You Like Where You Live How to Build a Culture of Net Thriving Part 3: Risks to a Net Thriving Culture The Four Risks Risk #1: Employee Mental Health Risk #2: Lack of Clarity and Purpose Risk #3: Overreliance on Policies, Programs and Perks Risk #4: Poorly Skilled Managers Resilient Cultures in a Crisis Part 4: Net Thriving Starts With Career Engagement The Largest Study of Its Kind Adopting Wellbeing Practices My Expectations My Strengths My Development My Opinions My Mission or Purpose Part 5: The Fastest Road to Net Thriving: Play to Strengths Strengths Make Wellbeing Work Appendixes Appendix 1: Strengths Insights and Action Items for the Five Wellbeing Elements Appendix 2: Manager Resource Guide to the Five Elements of Wellbeing Appendix 3: Technical Report: The Research and Development of Gallup’s Five Elements of Wellbeing Appendix 4: The Relationship Between Engagement at Work and Organizational Outcomes: 2020 Q 12® Meta-Analysis: 10th Edition Appendix 5: References and Notes About Gallup About the Authors Acknowledgements
£19.80
Gallup Press Blind Spot: The Global Rise of Unhappiness and
Book SynopsisThe rising unhappiness that leaders didn’t see That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ wellbeing. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next? Grounded in Gallup’s global research, Blind Spot makes the urgent case that leaders should measure and quantify wellbeing and happiness—how citizens’ lives are going—and shows them how. It also discusses the five key elements of a great life and where the world needs to improve in each of them to better the lives of people everywhere.Table of Contents Introduction Overview Part I: The Leadership Blind Spot: Happiness and Wellbeing Chapter One: What Economic Models Miss Chapter Two: Unhappiness and Elections Part II: Addressing the Blind Spot: Measuring Happiness and Wellbeing Chapter Three: The Happiest People in the World? Chapter Four: How on Earth Do You Measure Happiness? Chapter Five: Do People Know How Happy They Are? Chapter Six: Behavioural Economics and Measuring a Great Life Part III: What Makes A Great Life? Chapter Seven: The Five Elements of a Great Life Chapter Eight: The Global Great Jobs Crisis Chapter Nine: Does Money Buy Happiness? Chapter Ten: The World's Broken Communities Chapter Eleven: The Global Hunger Crisis Chapter Twelve: A Lonely Planet Chapter Thirteen: The Serious Outcomes of Unhappiness Part IV: What Leaders Can Do to Improve How People's Lives Are Going Chapter Eighteen: What Public Sector Leaders Can Do Chapter Nineteen: What Private Sector Leaders Can Do Chapter Twenty: What Public Sector and Private Sector Leaders Can Do Together Conclusion: Five Million Conversations Appendix The Birth of the Gallup World Poll The Questions We Ask the World How Gallup Surveys the World References About Gallup About the Author Acknowledgements
£18.00
Gallup Press Culture Shock: An unstoppable force has changed
Book SynopsisThe COVID-19 pandemic caused an awakening that shocked the world—a structural change in how and where people work and live. One thing we now know for certain: Nothing is going back to normal. How organizations adapt to this culture shock will determine whether they thrive or even survive and whether U.S. and global productivity will go up or down. The immediate danger is that most employees will now operate more like independent contractors or gig workers than employees who are loyal and committed to your organization. The risk grows as your workforce’s mentality continues to shift from my life at work to my life at home. It may become nearly impossible to create a culture of committed team members and powerful relationships at work. Leaders continue to wrestle with the issue of how to bring employees back to the office. But the far greater issue is deteriorating customer relationships, which is already happening. Simply put, your employees and your customers know each other. Many are best friends. How will you maintain your customers’ commitment when you’re struggling to create a culture of dedicated employees who build and strengthen relationships with those customers? It’s clear now that an unstoppable force has changed how we work and live. Culture Shock offers a solution that outlines a better world of work and life—one with far higher productivity, greater customer retention and better wellbeing. It’s Gallup’s solution to the biggest leadership issue of our time.
£18.90
Gallup Press 12: The Elements of Great Managing
Book SynopsisMore than a decade ago, Gallup combed through its database of more than 1 million employee and manager interviews to identify the 12 elements most important for sustaining high performance. These were identified in the 1999 bestseller First, Break All the Rules. The Gallup study now includes 9 million employee and manager interviews spanning 114 countries and conducted in 41 languages. The authors weave together the latest Gallup insights with recent discoveries in the fields of psychology, physiology, game theory, neuroscience, and management. Chapters in the book follow great managers as they harness employee engagement to turn around a failing call center, save a struggling restaurant, improve patient care in a hospital, maintain production through power outages, and face a host of other challenges in settings around the world. Written to be accessible to all managers and employees, 12 explains what every company needs to know about human nature on the job.
£18.89
Taylor & Francis Ltd Evaluating What Good Teachers Do: Eight Research-Based Standards for Assessing Teacher Excellence
Book SynopsisThis book is based on author James H. Stronge's 20-plus years of consulting with school districts and other educational organizations in designing, piloting, and training educators in the use of teacher-performance evaluation systems. Its primary purpose is to help both teachers and their evaluators collect more comprehensive and accurate assessment data for judging teacher effectiveness.The author provides field-tested teacher-evaluation systems based on performance standards which include data collection tools and performance appraisal rubrics.Table of ContentsPart I Performance Standards for Teachers; Chapter 1 How to Assess Teacher Quality; Chapter 2 Professional Knowledge4A standard format and common language are used throughout Chapters 2 to 9 so as to provide comparability and ease-of-use for the eight teacher performance standards presented in the Chapters. Consequently, there is purposeful overlap in Introduction language used in the Chapters. The intent is that this selective use of repetitive language will serve to reinforce the concepts and practices discussed throughout the book.; Chapter 3 Data-Driven Planning; Chapter 4 Instructional Delivery; Chapter 5 Assessment for Learning; Chapter 6 Learning Environment; Chapter 7 Communication and Advocacy; Chapter 8 Professionalism; Chapter 9 Student Progress; Chapter 10 Concluding Thoughts on Evaluating Teacher EffectivenessPart II Tools You Can Use;
£29.60
Heyday Books My Country 'Tis of Thee: Reporting, Sallies, and
Book SynopsisA multifaceted career-spanning collection from famed activist and journalist David Harris David Harris is a reporter, a clear-eyed idealist, an American dissident, and, as these selected pieces reveal, a writer of great character and empathy. Harris gained national recognition as an undergraduate for his opposition to the Vietnam War and was imprisoned for two years when he refused to comply with the draft. His writings trace a bright throughline of care for and attention to outsiders, the downtrodden, and those who demand change, and these eighteen pieces of long-form journalism, essays, and opinion writings remain startlingly relevant to the world we face today. This career-spanning collection of writings by an always-independent journalist follow Harris from his early days as a prominent leader of the resistance to the Vietnam War, through regular contributions to many publications, including Rolling Stone and the New York Times, and on into the twenty-first century.Born in Fresno and elected student body president of Stanford University in 1966, Harris has always had an undeniably Californian point of view—he imagines the future with an open heart and mind and pursues stories out of genuine curiosity, embedding himself among striking farmworkers, marijuana growers, the homeless on LA’s skid row, and occasionally, redwood trees. Inspiring, clarifying, and fearless, his abiding and lucid patriotism insists that our country live up to its own ideals.Trade Review“David Harris writes like Hemingway would have wanted to—hard, no tricks, pungent, but without Papa’s shoehorning his judgments on everyone’s courage and manhood into his characters’ mouths. This collection of fine pieces perfectly embodies his high moral purpose without lecture or cant. Don’t miss a word he writes.”—PETER COYOTE “This wide-ranging and incisive anthology conveys the spirit of the 1960s and ’70s.”—Publishers Weekly “The author is idealistic in that he believes that the more Americans know about themselves, the better we would be as a people. This idealism is tonic to the common ignorance in American life today. This book would be good reading for those seeking the hard life of an activist and involved citizen. Harris is a fine writer.”—San Francisco Book Review “David Harris’s new collection is a rich buffet of American life in the last few decades, with a tasty array of side dishes from other parts of the world. His curiosity is omnivorous, his sense of humor and irony constant, and his sympathies always with the outliers and the dispossessed. He has no illusions and no pretense to objectivity. I wish we had more journalists like him.”—ADAM HOCHSCHILD, author of Rebel Cinderella: From Rags to Riches to Radical, the Epic Journey of Rose Pastor Stokes “David Harris raises a passionate voice and takes a hard look at justice and injustice in the promised land, his America. He is a writer and a crusader in a grand tradition. I am proud that he got his start at Rolling Stone, where he learned his chops and earned his stripes. His stories, and his own journey, are essential stories of our times.”—JANN WENNER “A powerful, deeply moving portrait of a generation, beautifully written and filled with wisdom and love for his country, David Harris’s My Country ’Tis of Thee should be read by every American.”—RON KOVIC, author of Born on the Fourth of July “David Harris is renowned and honored for his courage and his deep conviction for doing the right thing, no matter the consequences. But that is not only what makes this reporter’s memoir so special. Harris is a writer of sheer beauty, often elegiac; someone whose intelligence is matched by the grace of his prose. He is engaged and engaging, intimate and unpretentious. You will be at ease with the book, as he is with himself.”—SEYMOUR HERSH “Can you be charming and hard hitting at the same time? Well, after reading David Harris’s new book, I’d say definitely yes. And I’d add to the list empathy, sensual intelligence, and an apparently fearless habit of telling the truth.”—SUSAN GRIFFIN “There are journalists, there are intellectuals, and there are political activists. David Harris’s collection makes clear that he is all three, as well as brave, smart, occasionally funny, and simultaneously subversive and patriotic.”—VICTOR NAVASKYTable of ContentsTable of Contents Acknowledgements Introduction I Picked Prison Ask a Marine Our War The Bloody End Behind America's Marijuana high Busted in Mexico The Battle of Coachella Valley Bitter Harvest The Vampires of Skid Row A Child of 'The Land' Michael Murphy and the True Home Field Advantage What Makes David Harris run? São Paulo: Megacity Metamorphosis The agony of the Kurds My Redwood Confession About the Author Note on Type
£14.99
Stata Press Data Management Using Stata: A Practical Handbook
Book SynopsisThis second edition of Data Management Using Stata focuses on tasks that bridge the gap between raw data and statistical analysis. It has been updated throughout to reflect new data management features that have been added over the last 10 years. Such features include the ability to read and write a wide variety of file formats, the ability to write highly customized Excel files, the ability to have multiple Stata datasets open at once, and the ability to store and manipulate string variables stored as Unicode. Further, this new edition includes a new chapter illustrating how to write Stata programs for solving data management tasks. As in the original edition, the chapters are organized by data management areas: reading and writing datasets, cleaning data, labeling datasets, creating variables, combining datasets, processing observations across subgroups, changing the shape of datasets, and programming for data management. Within each chapter, each section is a self-contained lesson illustrating a particular data management task (for instance, creating date variables or automating error checking) via examples. This modular design allows you to quickly identify and implement the most common data management tasks without having to read background information first. In addition to the “nuts and bolts” examples, author Michael Mitchell alerts users to common pitfalls (and how to avoid them) and provides strategic data management advice. This book can be used as a quick reference for solving problems as they arise or can be read as a means for learning comprehensive data management skills. New users will appreciate this book as a valuable way to learn data management, while experienced users will find this information to be handy and time saving—there is a good chance that even the experienced user will learn some new tricks.Table of ContentsIntroduction. Reading and importing data files. Saving and exporting data files. Data cleaning. Labeling datasets. Creating variables. Combining datasets. Processing observations across subgroups. Changing the shape of your data. Programming for data management: Part I. Programming for data management: Part II.
£58.89
Stata Press Environmental Econometrics Using Stata
Book SynopsisAspects of environmental change are some of the greatest challenges faced by policymakers today. The key issues addressed by environmental science are often empirical, and in many instances very detailed, sizable datasets are available. Researchers in this field should have a solid understanding of the econometric tools best suited for analysis of these data. While complex and expensive physical models of the environment exist, it is becoming increasingly clear that reduced-form econometric models have an important role to play in modeling environmental phenomena. In short, successful environmental modeling does not necessarily require a structural model, but the econometric methods underlying a reduced-form approach must be competently executed. Environmental Econometrics Using Stata provides an important starting point for this journey by presenting a broad range of applied econometric techniques for environmental econometrics and illustrating how they can be applied in Stata. The emphasis is not only on how to formulate and fit models in Stata but also on the need to use a wide range of diagnostic tests in order to validate the results of estimation and subsequent policy conclusions. This focus on careful, reproducible research should be appreciated by academic and non-academic researchers who are seeking to produce credible, defensible conclusions about key issues in environmental science. Table of Contents1 Introduction 2 Linear regression models 3 Beyond ordinary least squares 4 Introducing dynamics 5 Multivariate time-series models 6 Testing for nonstationarity 7 Modeling nonstationary variables 8 Forecasting 9 Structural time-series models 10 Nonlinear time-series models 11 Modeling time-varying variance 12 Longitudinal data models 13 Spatial models 14 Discrete dependent variables 15 Fractional integration A Using Stata
£999.99
Stata Press Microeconometrics Using Stata Second Edition
Book SynopsisMicroeconometrics Using Stata, Second Edition is an invaluable reference for researchers and students interested in applied microeconometric methods.Like previous editions, this text covers all the classic microeconometric techniques ranging from linear models to instrumental-variables regression to panel-data estimation to nonlinear models such as probit, tobit, Poisson, and choice models. Each of these discussions has been updated to show the most modern implementation in Stata, and many include additional explanation of the underlying methods. In addition, the authors introduce readers to performing simulations in Stata and then use simulations to illustrate methods in other parts of the book. They even teach you how to code your own estimators in Stata.The second edition is greatly expandedâthe new material is so extensive that the text now comprises two volumes. In addition to the classics, the book now teaches recently developed econometric methods and t
£142.50
Stata Press Microeconometrics Using Stata, Second Edition,
Book SynopsisMicroeconometrics Using Stata, Second Edition is an invaluable reference for researchers and students interested in applied microeconometric methods.Like previous editions, this text covers all the classic microeconometric techniques ranging from linear models to instrumental-variables regression to panel-data estimation to nonlinear models such as probit, tobit, Poisson, and choice models. Each of these discussions has been updated to show the most modern implementation in Stata, and many include additional explanation of the underlying methods. In addition, the authors introduce readers to performing simulations in Stata and then use simulations to illustrate methods in other parts of the book. They even teach you how to code your own estimators in Stata.The second edition is greatly expanded—the new material is so extensive that the text now comprises two volumes. In addition to the classics, the book now teaches recently developed econometric methods and the methods newly added to Stata. Specifically, the book includes entirely new chapters on duration models randomized control trials and exogenous treatment effects endogenous treatment effects models for endogeneity and heterogeneity, including finite mixture models, structural equation models, and nonlinear mixed-effects models spatial autoregressive models semiparametric regression lasso for prediction and inference Bayesian analysis Anyone interested in learning classic and modern econometric methods will find this the perfect companion. And those who apply these methods to their own data will return to this reference over and over as they need to implement the various techniques described in this book.Table of ContentsStata basics. Data management and graphics. Linear regression basics. Linear regression extensions. Simulation. Linear regression with correlated errors. Linear instrumental-variables regression. Linear panel-data models: Basics. Linear panel-data models: Extensions. Introduction to nonlinear regression. Tests of hypotheses and model specification. Bootstrap methods. Nonlinear regression methods. Flexible regression: Finite mixtures and nonparametric. Quantile regression. Programming in Stata. Mata. Optimization in Mata
£85.49
Stata Press Microeconometrics Using Stata, Second Edition,
Book SynopsisMicroeconometrics Using Stata, Second Edition is an invaluable reference for researchers and students interested in applied microeconometric methods.Like previous editions, this text covers all the classic microeconometric techniques ranging from linear models to instrumental-variables regression to panel-data estimation to nonlinear models such as probit, tobit, Poisson, and choice models. Each of these discussions has been updated to show the most modern implementation in Stata, and many include additional explanation of the underlying methods. In addition, the authors introduce readers to performing simulations in Stata and then use simulations to illustrate methods in other parts of the book. They even teach you how to code your own estimators in Stata.The second edition is greatly expanded—the new material is so extensive that the text now comprises two volumes. In addition to the classics, the book now teaches recently developed econometric methods and the methods newly added to Stata. Specifically, the book includes entirely new chapters on duration models randomized control trials and exogenous treatment effects endogenous treatment effects models for endogeneity and heterogeneity, including finite mixture models, structural equation models, and nonlinear mixed-effects models spatial autoregressive models semiparametric regression lasso for prediction and inference Bayesian analysis Anyone interested in learning classic and modern econometric methods will find this the perfect companion. And those who apply these methods to their own data will return to this reference over and over as they need to implement the various techniques described in this book.Table of ContentsNonlinear optimization methods. Binary outcome models. Multinomial models. Tobit and selection models. Count-data models. Survival analysis for duration data. Nonlinear panel models. Parametric models for heterogeneity and endogeneity. Randomized control trials and exogenous treatment effects. Endogenous treatment effects. Spatial regression. Semiparametric regression. Machine learning for prediction and inference. Bayesian methods: Basics. Bayesian methods: Markov chain Monte Carlo algorithms
£85.49
Pearlsong Press Taking Up Space
Book Synopsis
£18.52
Island Press Ecological Economics, Second Edition: Principles
Book SynopsisIn its first edition, this book helped to define the emerging field of ecological economics. This new edition surveys the field today. It incorporates all of the latest research findings and grounds economic inquiry in a more robust understanding of human needs and behavior. Humans and ecological systems, it argues, are inextricably bound together in complex and long-misunderstood ways. According to ecological economists, conventional economics does not reflect adequately the value of essential factors like clean air and water, species diversity, and social and generational equity. By excluding biophysical and social systems from their analyses, many conventional economists have overlooked problems of the increasing scale of human impacts and the inequitable distribution of resources. This introductory-level textbook is designed specifically to address this significant flaw in economic thought. The book describes a relatively new 'transdiscipline' that incorporates insights from the biological, physical, and social sciences. It provides students with a foundation in traditional neoclassical economic thought, but places that foundation within an interdisciplinary framework that embraces the linkages among economic growth, environmental degradation, and social inequity. In doing so, it presents a revolutionary way of viewing the world. The second edition of "Ecological Economics" provides a clear, readable, and easy-to-understand overview of a field of study that continues to grow in importance. It remains the only stand-alone textbook that offers a complete explanation of theory and practice in the discipline.
£60.35
Entrepreneur Press No B.S. Grassroots Marketing: Ultimate No Holds
Book SynopsisBe a Small Business with BIG IMPACTCalled the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:You Are in a Fight for Your Life.As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CDFREE – Income Explosion FAST START Tele-Seminar
£999.99
Entrepreneur Press No B.S. Guide to Brand-Building by Direct
Book SynopsisMillionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
£999.99
