Business and the environment Books

Book SynopsisTable of ContentsPraise for Foundations of Sustainable Business i About the Authors vi Preface viii Acknowledgments xi List of Figures xxi List of Tables xxiii List of Features xxv Part I Introduction 1 Introduction to Sustainable Business 3 2 Perspectives 39 3 Leadership, Change Management, and Corporate Governance 73 Part II Accountability 4 Legal Frameworks for Sustainability 113 5 Finance and Accounting 149 6 Risk Management 181 Part III Implementation 7 Marketing 219 8 Supply Chain Management 253 9 Operations Management 293

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Book SynopsisJonathan O'Brien is the CEO of Positive Purchasing Ltd, the international procurement and negotiation consultancy and training provider, and is based in Plymouth, UK. With over 30 years of experience, he has helped global organizations increase their purchasing capability through training, education and working directly with practitioners and executive teams. He is also the author of Category Management in Purchasing, Negotiation for Procurement and Supply Chain Professionals, Supplier Relationship Management and The Buyer's Toolkit, all published by Kogan Page.Trade Review"This is the most insightful - and perhaps more importantly - the most useful book on sustainable procurement. Jonathan O´Brien shows us how to weave category management and SRM together and use it as leverage to enable sustainable supply chains. Sustainable Procurement is undoubtedly one of the most important sources of knowledge for our own transformation to sustainable sourcing." * Andreas Takacs, Chief Procurement Officer, Green Cargo AB *"This will undoubtedly become a core and classic book for practitioners and students - and indeed for anyone interested in the contribution procurement can make to sustainability issues. The practical advice, tools and templates are particularly impressive and extensive and will prove invaluable for many. There is certainly no excuse now for anyone to say "I don't know how to implement sustainable procurement"." * Peter Smith, MD, Procurement Excellence Ltd and business author *"An essential and highly practical handbook for driving responsible purchasing practices - helps make sense of the complex topic of transforming buying through the lens of sustainability." * Anke Ehlers, Managing Director CRI, ALDI SÜD KG *"Jonathan addresses Procurement's need to work with the supply networks on how they think about Environmental Sustainability. Our need to build our supply networks to be robust to support the environmental challenges is critical." * Chris Shanahan, VP Global Sustainability – Supply Chain Operations, Thermo Fisher Scientific *"Rethinking business practices with corporate social responsibility in mind has become an imperative for all organizations. This provides a huge opportunity for procurement teams to demonstrate new sources of value by managing the business' consumption habits and rebuilding supply chains in line with business CSR strategy. But how? Jonathan O'Brien's Sustainable Procurement provides comprehensive insights into the tools, tactics, and strategies procurement teams can put into practice to drive CSR best practices and measure their results." * Philip Ideson, Founder and Managing Director, Art of Procurement *"As concerns about anthropogenic climate change, biodiversity loss, pollution and social impacts have become more common, global organisations both in the public and private sectors have shifted to embrace sustainable practices and policies. However, many organisations have none or under-developed sustainable procurement programmes and thus are ill-equipped to achieve these ambitions. Jonathan O'Brien has provided the much-needed insights and practical tools to help organisations and procurement professionals define and implement sustainable procurement programmes that yield desired outcomes for all stakeholders, whilst simultaneously uplifting the mission of procurement as an enabler of strategic intents." * Vusi Fele, Group Chief Procurement Officer, Absa Group *"Talk of sustainability is not new, but operational progress continues to lag behind aspiration and vision. In this passionately written book, Jonathan O'Brien makes the case for the sustainability imperative, demonstrates why progress cannot be made without coordinated efforts from procurement and supply chain professionals, and turns previously abstract guidance into an actionable, achievable mission." * Kelly Barner, Head of Content and Operations, Art of Procurement *"Sustainability is an era defining opportunity for procurement. It is the strategic imperative that will turn failed SRM initiatives into successful programmes and will cement action and transformation for the betterment of the function and for the future of our planet. This book acts as a practical roadmap that translates greenwashing and greenwishing into evidence based action. A must read for all procurement and sustainability professionals today." * Mark Perera, CEO & Founder, Vizibl *"Sustainable procurement is a topic on every procurement leader's agenda, but the path forward is often unclear. Jonathan provides the information needed to understand the options and create a compelling path forward." * Erik Stavrand, Partner, SEAK LLC *Table of Contents Chapter - 00: Introduction; Section - ONE: Our current situation; Chapter - 01: Situation planet Earth 1 - the planet; Chapter - 02: Situation planet Earth 2 - people; Chapter - 03: Homosapiens - extinct in a hundred years?; Section - TWO: The sustainability imperative; Chapter - 04: Introducing sustainable procurement; Chapter - 05: The business case for sustainable procurement; Chapter - 06: Setting the direction for sustainability; Section - THREE: Sustainable Procurement; Chapter - 07: Assessing the supply base; Chapter - 08: Prioritizing risks, impacts and opportunities; Chapter - 09: Evaluating potential sustainable procurement projects; Chapter - 10: Making what we buy sustainable; Chapter - 11: Driving sustainability in our suppliers; Chapter - 12: Audit and assessment of suppliers; Chapter - 13: Driving sustainability in the supply chain; Chapter - 14: Making it happen, measuring outcomes and driving success; Chapter - 15: Appendices

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Book SynopsisJonathan O'Brien is the CEO of Positive Purchasing Ltd, the international procurement and negotiation consultancy and training provider, and is based in Plymouth, UK. With over 30 years of experience, he has helped global organizations increase their purchasing capability through training, education and working directly with practitioners and executive teams. He is also the author of Category Management in Purchasing, Negotiation for Procurement and Supply Chain Professionals, Supplier Relationship Management and The Buyer's Toolkit, all published by Kogan Page.Trade Review"This is the most insightful - and perhaps more importantly - the most useful book on sustainable procurement. Jonathan O´Brien shows us how to weave Category management and SRM together and use it as leverage to enable sustainable supply chains. Sustainable Procurement is undoubtedly one of the most important sources of knowledge for our own transformation to sustainable sourcing." * Andreas Takacs, Chief Procurement Officer, Green Cargo AB *"This will undoubtedly become a core and classic book for practitioners and students - and indeed for anyone interested in the contribution procurement can make to sustainability issues. The practical advice, tools and templates are particularly impressive and extensive and will prove invaluable for many. There is certainly no excuse now for anyone to say "I don't know how to implement sustainable procurement"." * Peter Smith, MD, Procurement Excellence Ltd and business author *"An essential and highly practical handbook for driving responsible purchasing practices - helps make sense of the complex topic of transforming buying through the lens of sustainability." * Anke Ehlers, Managing Director CRI, ALDI SÜD KG *"Jonathan addresses Procurement's need to work with the supply networks on how they think about Environmental Sustainability. Our need to build our supply networks to be robust to support the environmental challenges is critical." * Chris Shanahan, VP Global Sustainability – Supply Chain Operations, Thermo Fisher Scientific *"Rethinking business practices with corporate social responsibility in mind has become an imperative for all organizations. This provides a huge opportunity for procurement teams to demonstrate new sources of value by managing the business' consumption habits and rebuilding supply chains in line with business CSR strategy. But how? Jonathan O'Brien's Sustainable Procurement provides comprehensive insights into the tools, tactics, and strategies procurement teams can put into practice to drive CSR best practices and measure their results." * Philip Ideson, Founder and Managing Director, Art of Procurement *"As concerns about anthropogenic climate change, biodiversity loss, pollution and social impacts have become more common, global organisations both in the public and private sectors have shifted to embrace sustainable practices and policies. However, many organisations have none or under-developed sustainable procurement programmes and thus are ill-equipped to achieve these ambitions. Jonathan O'Brien has provided the much-needed insights and practical tools to help organisations and procurement professionals define and implement sustainable procurement programmes that yield desired outcomes for all stakeholders, whilst simultaneously uplifting the mission of procurement as an enabler of strategic intents." * Vusi Fele, Group Chief Procurement Officer, Absa Group *"Talk of sustainability is not new, but operational progress continues to lag behind aspiration and vision. In this passionately written book, Jonathan O'Brien makes the case for the sustainability imperative, demonstrates why progress cannot be made without coordinated efforts from procurement and supply chain professionals, and turns previously abstract guidance into an actionable, achievable mission." * Kelly Barner, Head of Content and Operations, Art of Procurement *"Sustainability is an era defining opportunity for procurement. It is the strategic imperative that will turn failed SRM initiatives into successful programmes and will cement action and transformation for the betterment of the function and for the future of our planet. This book acts as a practical roadmap that translates greenwashing and greenwishing into evidence based action. A must read for all procurement and sustainability professionals today." * Mark Perera, CEO & Founder, Vizibl *"Sustainable procurement is a topic on every procurement leader's agenda, but the path forward is often unclear. Jonathan provides the information needed to understand the options and create a compelling path forward." * Erik Stavrand, Partner, SEAK LLC *Table of Contents Chapter - 00: Introduction; Section - ONE: Our current situation; Chapter - 01: Situation planet Earth 1 - the planet; Chapter - 02: Situation planet Earth 2 - people; Chapter - 03: Homosapiens - extinct in a hundred years?; Section - TWO: The sustainability imperative; Chapter - 04: Introducing sustainable procurement; Chapter - 05: The business case for sustainable procurement; Chapter - 06: Setting the direction for sustainability; Section - THREE: Sustainable Procurement; Chapter - 07: Assessing the supply base; Chapter - 08: Prioritizing risks, impacts and opportunities; Chapter - 09: Evaluating potential sustainable procurement projects; Chapter - 10: Making what we buy sustainable; Chapter - 11: Driving sustainability in our suppliers; Chapter - 12: Audit and assessment of suppliers; Chapter - 13: Driving sustainability in the supply chain; Chapter - 14: Making it happen, measuring outcomes and driving success; Chapter - 15: Appendices

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Book SynopsisPatrick Barr is the owner and Managing Partner of Barr Performance Coaching, based in Greater Dublin, Ireland. He has over 30 years' international experience in supply chain operations, strategic sourcing and strategy management, and previously held senior supply chain roles at Microsoft, Diageo and British Airways. His current clients range from micro SMEs to major multinationals. He is a Faculty member at the Irish Management Institute and is also the author of The Successful Career Toolkit, published by Kogan Page.Trade Review"The writing style makes it very easy to read and digest. I particularly liked the practical advice to support procurement professionals at all levels cover the breadth of topics that is now required when developing a strategy or new supplier relationship. This practical approach also suits people looking to develop themselves further in procurement." * Piers Grumett, Operations Director, Megger *"It was an easy read and I like the Tips and Tricks section at the end of each section, they are easy steps to follow and can help you get started quickly. Overall a great read." * Eamonn O’Casarlaigh Director/Global Supply Chain Lead, Microsoft *"It is extremely comprehensive, every time I thought of something I would add I found it was covered later. Also I was really pleased to see the sustainability & circular economies covered. I would find this an invaluable tool, enabling me to create checklists and give me confidence in my approach. Additionally it would help understand why my leaders were requesting certain pieces of information or better pre-empt what they need to see." * Karl Clarke, VP Business Development, Georlyn *"What a great book, so well put together! I really enjoyed the flow and how the pattern was the same within each chapter, which made it very easy to follow. I found the tips and tricks and summary at the end of each section to be really helpful. It's almost like a cheat sheet for buyers to help them really start thinking strategically. I would recommend this to any procurement leaders who want to really understand why each of these areas are important and to help educate their teams on strategic sourcing. I also like the fact that it held all meaningful information in one place, so very handy!" * Fiona Lowbridge, VP Client Success, Alom *"Thoroughly enjoyable read from start to finish. Really enjoyed the blend of latest research and cutting edge thinking on soft skills on leadership and culture along with the practical tips to advance core processes such as Supplier Performance Management and Sales & Operational Planning. Post pandemic we have found having totally rethink our entire structure and relationship with global strategic partners and the innovative thinking on how to make the most of supplier collaboration was extremely useful to help develop new frameworks and strategies in this space. Overall a book full of new strategic insights and one that wont just sit on the shelf now as it be a good reference point for numerous strategic initiatives we are working on over the next number of years." * David Aherne, Senior Director Head of Business Strategy, Alexion Operations *"Effective Strategic Sourcing by Patrick Barr is the Bible for those working in Supply chain and a must-read for those that want to take advantage of Patrick's work experience and knowledge in this area. The complex concepts such as cost modelling, decision making processes, risk management and many others are explained in a very practical manner and leaves the reader enriched with solutions and ideas." * Sean Conway, Managing Director, Dutec *"It's a book that covers a broad number of topics on Supply Chain and Strategic sourcing and a key read for anyone stepping into this field." * Suzanne O’ Toole, COO Vodaphone Procurement *Table of Contents Chapter - 01: Establishing strategic sourcing success criteria; Chapter - 02: Supply market research; Chapter - 03: Supplier research; Chapter - 04: Make versus buy decisions; Chapter - 05: Outsource versus insource; Chapter - 06: Supply risk analysis; Chapter - 07: Category management; Chapter - 08: Thinking local acting global; Chapter - 09: Zero carbon footprint sourcing; Chapter - 10: RFI versus RFP; Chapter - 11: Strategic sourcing tools and techniques; Chapter - 12: Ecosystem mapping and value chain dynamics; Chapter - 13: Cost modelling and pricing models; Chapter - 14: Sustaining competitive pricing over time; Chapter - 15: Advanced negotiation skills; Chapter - 16: Supplier performance management

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Book SynopsisPatrick Barr is the owner and Managing Partner of Barr Performance Coaching, based in Greater Dublin, Ireland. He has over 30 years' international experience in supply chain operations, strategic sourcing and strategy management, and previously held senior supply chain roles at Microsoft, Diageo and British Airways. His current clients range from micro SMEs to major multinationals. He is a Faculty member at the Irish Management Institute and is also the author of The Successful Career Toolkit, published by Kogan Page.Trade Review"The writing style makes it very easy to read and digest. I particularly liked the practical advice to support procurement professionals at all levels cover the breadth of topics that is now required when developing a strategy or new supplier relationship. This practical approach also suits people looking to develop themselves further in procurement." * Piers Grumett, Operations Director, Megger *"It was an easy read and I like the Tips and Tricks section at the end of each section, they are easy steps to follow and can help you get started quickly. Overall a great read." * Eamonn O’Casarlaigh Director/Global Supply Chain Lead, Microsoft *"It is extremely comprehensive, every time I thought of something I would add I found it was covered later. Also I was really pleased to see the sustainability & circular economies covered. I would find this an invaluable tool, enabling me to create checklists and give me confidence in my approach. Additionally it would help understand why my leaders were requesting certain pieces of information or better pre-empt what they need to see." * Karl Clarke, VP Business Development, Georlyn *"What a great book, so well put together! I really enjoyed the flow and how the pattern was the same within each chapter, which made it very easy to follow. I found the tips and tricks and summary at the end of each section to be really helpful. It's almost like a cheat sheet for buyers to help them really start thinking strategically. I would recommend this to any procurement leaders who want to really understand why each of these areas are important and to help educate their teams on strategic sourcing. I also like the fact that it held all meaningful information in one place, so very handy!" * Fiona Lowbridge, VP Client Success, Alom *"Thoroughly enjoyable read from start to finish. Really enjoyed the blend of latest research and cutting edge thinking on soft skills on leadership and culture along with the practical tips to advance core processes such as Supplier Performance Management and Sales & Operational Planning. Post pandemic we have found having totally rethink our entire structure and relationship with global strategic partners and the innovative thinking on how to make the most of supplier collaboration was extremely useful to help develop new frameworks and strategies in this space. Overall a book full of new strategic insights and one that wont just sit on the shelf now as it be a good reference point for numerous strategic initiatives we are working on over the next number of years." * David Aherne, Senior Director Head of Business Strategy, Alexion Operations *"Effective Strategic Sourcing by Patrick Barr is the Bible for those working in Supply chain and a must-read for those that want to take advantage of Patrick's work experience and knowledge in this area. The complex concepts such as cost modelling, decision making processes, risk management and many others are explained in a very practical manner and leaves the reader enriched with solutions and ideas." * Sean Conway, Managing Director, Dutec *"It's a book that covers a broad number of topics on Supply Chain and Strategic sourcing and a key read for anyone stepping into this field." * Suzanne O’ Toole, COO Vodaphone Procurement *Table of Contents Chapter - 01: Establishing strategic sourcing success criteria; Chapter - 02: Supply market research; Chapter - 03: Supplier research; Chapter - 04: Make versus buy decisions; Chapter - 05: Outsource versus insource; Chapter - 06: Supply risk analysis; Chapter - 07: Category management; Chapter - 08: Thinking local acting global; Chapter - 09: Zero carbon footprint sourcing; Chapter - 10: RFI versus RFP; Chapter - 11: Strategic sourcing tools and techniques; Chapter - 12: Ecosystem mapping and value chain dynamics; Chapter - 13: Cost modelling and pricing models; Chapter - 14: Sustaining competitive pricing over time; Chapter - 15: Advanced negotiation skills; Chapter - 16: Supplier performance management

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Book SynopsisPia Heidenmark Cook is a senior ESG leader and executive with over 25 years of global industry experience. Under her former tenure as IKEA's Chief Sustainability Officer, IKEA became one of the top three sustainability brands ranked by Globescan. Heidenmark Cook has been recognized by multiple outlets as a top sustainability leader and influencer. She is based near Höganäs, Sweden. Lisen Wirén is a sustainable business leader with over 15 years of industry experience. Her leadership led IKEA to win the most sustainable retailer award and a nomination for Wirén for the prestigious Sustainability Manager of the Year award in the Netherlands. She is based in Helsingborg, Sweden

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Book SynopsisAn exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world in which more than 10 million people are Marketers social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 10Trade ReviewUrgent, relevant and actionable, this is a book that anyone who does marketing needs to read and take action on. -- Seth Godin * Founding Editor, The Carbon Almanac *As Marketers we need to question whether we are part of the problem and if we’re part of the problem, then we should be changing our objectives to become part of the solution. Our objective should be to help consumers engage in more sensible consumption. For those serious about driving a more sustainable future, this book offers Marketers a wealth of practical guidance. -- Philip Kotler * S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University *It strikes me that this is a book which serves multiple audiences equally well: both a compelling “Why To” guide for those who need to be inspired and nudged towards taking sustainability action, and an effective “How To” guide for those who have already figured out their “Why”. For Marketers who are already convinced of the importance of sustainability and who want help and advice on how to play their part in the transformation of their businesses and achievement of SDGs, this book acts as a highly actionable how-to guide – clarity on both strategic and tactical opportunities for making real and rapid progress for their business and for wider society. For these enlightened Marketers, this is a perfect desktop companion, and will become as well-thumbed as my Thesaurus was back in my early copywriting days! It’s the kind of book that should come with a pack of those post-it page markers, because people will want to mark up their copies for easily finding key chapters again and again. For marketers who are less enlightened, reading this book cover to cover will help them understand the challenge and the opportunity sustainability brings them and their businesses, and enable them to find their “Why”. And once they’ve found their why, the book then provides them with a compendium of strategies and actions to help them discover their how. -- Caroline Taylor OBE * Former CMO, IBM Global Markets *An inspiring and practical tour de force, lighting the path to the future of the marketing profession. Essential reading for all Marketers. -- James Perry * Co-Chairman of COOK, Co-Founder of B Corp movement in the UK *Each one of these 101 ways Marketing Can Save The Planet is spot on. This book is a must-read for Marketers and everyone who knows that sustainability is a communications challenge. -- Solitaire Townsend * Chief Solutionist & Co-Founder of Futerra *Can Marketing Save the Planet? stands as a testament to the lucidity and clarity of Gemma and Michelle’s writing. Rather than attempting to entirely reinvent the wheel of marketing, they’ve skilfully re-envisioned it through a sustainable lens. Their insights are universally applicable, catering to Marketers in companies of all sizes across various sectors. Moreover, with its comprehensive nature – leaving no stone unturned – and packed with over 300 actionable insights, this book is undeniably the most practical and indispensable guide for anyone venturing into sustainable marketing. Hats off to Gemma and Michelle for delivering such a groundbreaking resource! -- Wim Vermeulen * Director of Strategy and Sustainability at Bubka (BCorp), author, and documentary maker *An engaging and inspiring guide for experienced marketing practitioners, those just starting out, or small businesses wanting to align their marketing and sustainability ambitions, this book helps you navigate the maze of information and plan a practical, purpose-driven pathway. It covers a wide range of topics: from carbon footprints to the circular economy, from carrot or stick to collaboration, from customer insights to changing behaviours. Building on their experience and passion for sustainability and marketing, Michelle and Gemma share insights from a wide range of leading thinkers, all underpinned with accessible research and reports. The result is an easily digestible compendium of bite-size chapters, each with actionable takeaways and useful resources – highly recommended! -- Catherine Weetman FRSA FIEMA * host of the Circular Economy podcast and author of A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business *In a world where environmental concerns are paramount, this book is a beacon of hope, showing how marketing, when wielded responsibly, can be a powerful driver of a more sustainable and eco-friendly future. Can Marketing Save the Planet? is not just a book; it is a roadmap towards a greener and more sustainable world. A must-read for anyone who believes in the power of communication and branding to drive positive change. -- Jaideep Prabhu * Professor of Marketing, Cambridge Judge Business School *Marketing can, and must, save the planet. For any Marketer wondering where on earth to start, this book is a deeply practical, meticulously researched gloves-off guide on how to do it. With core terms and concepts explained, inspiring case studies, and practical actions to take at the end of each chapter, you’ll finish the book feeling fully equipped to play your role in helping solve humanity’s most pressing problem. -- Tessa Clarke * Co-founder & CEO, Olio, the local sharing app *A powerful and inspirational read from two leaders of sustainability knowledge specifically aimed at a global marketing profession. From the introduction and reading the Sustainable Marketer Manifesto you will be hooked and inspired to read on and learn how as a Marketer, you play a pivotal role in helping to tackle the climate crises. It’s full of easy to understand knowledge and practical action plans to implement in your organization. Can Marketing Save the Planet? It’s a resounding YES after reading this book. -- Asif Choudry, FCIM * Chartered Marketer, Sales and Marketing Director, Resource *This brilliant book doesn’t shy away from the daunting task at hand, but it left me inspired that change is possible. Planet positive can be profit positive, and marketing leaders ought to be the driving force behind this movement. -- Gavin Sheppard * Chief Executive, Pinwheel *A book packed with useful resources and references. It’s authoritative with practical actions to take! -- Adam Bastock * Small99 *The authors of Can Marketing Save the Planet? have covered everything that anyone working in marketing, could possibly want to know about ethical and sustainable marketing – from net zero, to employee engagement, education, and learning, ESGs, CSR, greenwashing, working with activists, innovation, green websites, to use of language…and so much more! It’s a hugely comprehensive book, with a core message to help marketers drive sustainability and change – inside and out. The book is packed with the latest learnings, case examples and trends. If you are in marketing or in business, this book will become your best read and your best friend. -- Sangeeta Waldron * Founder, Serendipity PR & Media, and author *If you are looking for an illuminating guide on navigating the landscape of sustainable marketing, this is the gem you need. Packed with helpful tips and tools, it enables marketers to take actionable steps to turn challenges into opportunities. Relevant case studies will inspire Marketers to learn from successful models and foster the collaborative mindset which is so crucial to the success of achieving a sustainable future. -- Jackie Marshall * Head of Brand and Public Engagement, Fair Trade UK *Michelle and Gemma have turned around their lives and careers in response to what they have learned about the climate emergency. And now they are making their hard won lessons easily available to all of us who might follow. Their action-packed new book offers us a practical pathway to lean into our most pressing challenges, future-proof our businesses and thrive by doing something more meaningful with our marketing. I cannot recommend it highly enough. -- Paul Skinner * author of The Purpose Upgrade and Founder of MarketingKind *From the passionate change agents to those just dipping their toes in the water of marketing for climate good, this book gives practical advice and tips for everyone on how to challenge and reform a marketing system to save the planet. Essential reading for anyone who believes in a values-based approach to communications and is keen on leaving a world behind for the next generation. -- Sophie Howe * the first Future Generations Commissioner for Wales *Uber comprehensive, thoroughly thought-provoking, unbelievably relevant and ultimately actionable. I highly recommend this game-changer in modern marketing strategy... and yes, armed with this insight, “Marketing CAN save the planet”! -- Sarah Walker-Smith * CEO Ampa & Shakespeare Martineau *In my opinion, the #1 problem in climate change is storytelling. We need to be telling the right stories to the right people. We’re getting better at it, but there’s still a lot of work to be done. If you don’t think marketing is a climate job, pick up this book and think again! -- Zach Stein * Co-Founder, Carbon Collective *Wherever you are in your organization’s sustainability journey, Can Marketing Save the Planet? is an essential repository of information, knowledge and resources for actionable climate impact. For internal communicators looking to add strategic value, it has everything you need to engage and inspire internal stakeholders, for a more agile transition to Net Zero business. -- Cat Barnard * Director, Working the Future *Michelle and Gemma have distilled a wealth of experience and information into a perfect balance of provocations and practical resources. An Action-orientated guide to help marketers reimagine the role of marketing as the world transitions to a more regenerative and net zero future. It’s a book you can refer to again and again. -- Laura Wade * Global Head of Sustainability Strategy, essencemediacom *Reimagining marketing’s role, this book champions it as a dynamic force for good. With concise and insightful standalone sections, it offers actionable insights guiding Marketers to practices for a thriving world. -- Dr. Mark Bloomfield * Founder of Transformation Tour, Founder of Turbulence, Fellow at Cambridge Judge Business School *This book is a useful, in-depth, yet practical guide – for using marketing and Marketers’ influence as a force for good – good for the organization(s), communities, societies and economies that marketers work with, live in and depend on. -- Slavina Dimitrova * Founder of Slavina Marketing *A call to arms that is bringing empowerment, hope and optimism encouraging its readers to mobilize and become part of the solution. I strongly believe the Climate Emergency has a communication issue – marketing has the ability to help connect us to solutions and speak to people where it really matters, to their hearts. -- Hannah Cox * The Better Business Network *Much has been written on sustainability in the last decade, but very little of relevance for marketing professionals. This new book covers huge amounts of ground for marketing teams, often on the backfoot when it comes to ESG conversations. From Circular Economy to Carbon Footprint, from Greenwashing to Degrowth, every topic is covered in a succinct and digestible fashion. The final section on Measurements and KPIs is of extraordinary value. Carbon budgets are suddenly much easier to understand. If you work in marketing and you want to know precisely what is happening in sustainability right now, then this is the quickest route to knowledge. -- Paul Foulkes-Arellano * Founder, Circuthon Consulting *A great walk along the pathway of change to a sustainable future. Highlighting how credible marketing can provide an essential lever for change and signposting vital resources. -- Illana Adamson, BCS (Hons), IEMA * CEO Be Better (board advisor, thought leader, C-Suite sustainability coach) *

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Book SynopsisHow to identify, launch, develop and scale an idea so that it has the most effective and meaningful social impact, and benefits as many people as possible. Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen. Your idea can come from anywhere: from reading an article, talking to colleagues, stumbling across a good idea which can be developed. It is often tempting to say someone should do something about that. But why shouldn't that someone' be you? This book shows how anyone can take an idea and turn it into something that can have a meaningful and lasting impact on people's li

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Book SynopsisFor the past few decades, the U.S. anti-sweatshop movement was bolstered by actions from American college students. United Students Against Sweatshops (USAS) effectively advanced the cause of workers' rights in sweatshops around the world. Strategizing against Sweatshops chronicles the evolution of student activism and presents an innovative model of how college campuses are a critical site for the advancement of global social justice.Matthew Williams shows how USAS targeted apparel companies outsourcing production to sweatshop factories with weak or non-existent unions. USAS did so by developing a campaign that would support workers organizing by leveraging their college's partnerships with global apparel firms like Nike and Adidas to abide by pro-labor codes of conduct.Strategizing against Sweatshops exemplifies how organizations and actors cooperate across a movement to formulate a coherent strategy responsive to the conditions in their social environment. Williams also provides a m

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Book Synopsis For the past few decades, the U.S. anti-sweatshop movement was bolstered by actions from American college students. United Students Against Sweatshops (USAS) effectively advanced the cause of workers’ rights in sweatshops around the world. Strategizing against Sweatshops chronicles the evolution of student activism and presents an innovative model of how college campuses are a critical site for the advancement of global social justice. Matthew Williams shows how USAS targeted apparel companies outsourcing production to sweatshop factories with weak or non-existent unions. USAS did so by developing a campaign that would support workers organizing by leveraging their college’s partnerships with global apparel firms like Nike and Adidas to abide by pro-labor codes of conduct. Strategizing against Sweatshops exemplifies how organizations and actors cooperate across a movement to formulate a coherent strategy responsive to the conditions in theiTrade Review"Williams’s study of the anti- sweatshop movement from the mid-1990s to the late 2000s traces how haphazard student efforts to empower sweated laborers evolved into a coordinated project with international reach. His interviews with anti-sweatshop activists and his history of the movement also raise the sobering question of how to build solidarity in a world of 'neoliberal globalization.'... Williams does a solid job of incorporating his interviews into a broader historical and analytical narrative of the U.S. anti-sweatshop movement."—Contemporary Sociology"A well-documented and welcome addition to the literature on transnational labor activism and organizational processes and, as an engaging case study of U.S. student organizing, would fit well into an undergraduate course on social movements…. The book provides important insights into an understudied dimension of the global antisweatshop movement and will be of interest not only to scholars in the field but to student activists as well."—American Journal of Sociology"Strategizing against Sweatshops impressively details the connections between college campus activists in the United States and apparel workers around the world in a sustained movement of transnational solidarity. Scholars of student activism and social movements will benefit from Williams’s analysis of the precise mechanisms used to exert power globally in an era of neoliberal policies and race-to-the-bottom corporate labor practices. While their successes have been limited, the USAS [United Students Against Sweatshops] provides a helpful case study to explore transnational strategies for rebuilding workers’ rights."—Teachers College Record"[A] detailed study of how university students rose up against the exploitation of workers in the global garment industry…. Williams delivers valuable understanding into the decision-making process of social movements committed to labor issues.”—Labor History"Williams’ interviews bring the messy, dynamic process of movement strategizing to life.... [T]hey offer insightful insider analysis into their campaigns, what did and did not work, and how they responded to new challenges. This is the core of the book, and its greatest strength.... [A]n expertly done, in-depth study of a movement that managed to thrive and survive in an exceptionally challenging period for progressive social movements."—Social Forces"[A]n insightful analysis of a U.S. college student organization.... Strategizing Against Sweatshops represents a sophisticated yet highly readable account of student activism—a book that should interest seasoned scholars and student activists alike. Indeed, by taking students seriously as agents of social change, the book has the potential to inspire future students who are looking for insights on how to bring about important changes on their campuses and in the wider society."—Work and Occupations

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Book SynopsisUnlock greater profits. Empower happier and more engaged staff. Foster loyalty and connection with customers. Save your business... and the world. How? It all starts with a Purpose Upgrade.History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade will support readers in leading enterprises that thrive by solving our most important problems.It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by ''repurposing'' and revitalising the activities they engage in.Meet the social entrepreneur who repurposed the previously ''boring'' trade in office supplies to fund micro-finance initiatives that reach millions of the people most exposed to poverty, so that ''even a bad day at the office saves lives''.Learn how the leaders of a coal-mining business repurposed their enterprise first as an industriTrade ReviewThe Purpose Upgrade is thoughtful, practical and inspiring. The private sector can and must play a key role in overcoming the significant challenges the world is facing. After all, as a business you cannot be successful - nor call yourself successful - in a society that fails. Impact and leadership come with responsibility, and this book offers must-have insights for leaders from across all industries. -- Feike Sijbesma, CEO of Royal DSM (2007–2020), Co-Chair Global Climate Adaptation Centers, Fortune World’s 50 Greatest Leaders (2018) and UN Humanitarian of the Year 2010In today's world every business needs to put purpose above profit. Paul's book is a necessary and enlightening call to action for businesses to re-think why they exist and the implications for everything they say, think and do. -- Mike Berners-Lee, author of There Is No Planet BThe Purpose Upgrade is an important book that feeds the imagination. Most importantly it is a book about emotional intelligence and the energy unlocked by doing the right thing. Never underestimate the power of feeling good about yourself and the people around you. Read this book and become something greater than you previously thought possible. -- Sir Tim Smit KBE, Co-Founder of the Eden projectThis brilliantly original work weaves a fascinating range of cutting-edge ideas into a cogent argument for fundamentally rethinking how organisations understand and pursue their core purpose. As the world faces up to its radically uncertain future, Paul Skinner's highly engaging text challenges us all to create a "Wealth of Change". It is a book full of humanity and hope. -- Gareth Owen OBE, Humanitarian Director of Save the ChildrenPaul Skinner is one of the best and here he tackles the purpose agenda with erudition and originality. His book will be standard reading for everyone who seeks a Purpose Upgrade personally or professionally. -- Sue Unerman, Chief Transformation Officer of MediaCom and co-author of BelongingPaul Skinner has written a most engaging and readable book, both visionary and practical. It builds on his earlier thesis of Collaborative Advantage by challenging organisational leaders to coalesce stakeholders' energies towards higher societal or even global goals. I have personally seen how his ideas have been remarkably effective in the efforts of International Civil Society organisations. The scale of our crises now means we need businesses capable of addressing our greatest challenges and I urge leaders everywhere to answer this timely call to action and follow this greater path to success. -- Sir Brendan Gormley KCMG, former Chief Executive of the Disasters and Emergencies CommitteeIn some ways the tragedy of recent capitalism is that, while it has ostensibly created a breadth of wealth and opportunity, it has narrowed the minds of everyone who participates in it. The shareholder value movement was a great example of this. This book is a necessary and timely contribution to a more organic, more nuanced and more complete appreciation of what a business can achieve. -- Rory Sutherland, Vice-Chair of Ogilvy and The Spectator’s ‘Wikiman’Paul Skinner's latest book, The Purpose Upgrade, has to be an essential read for everyone in business, whether an entrepreneur, CEO or marketing chief - or in fact anyone who cares about the future of humankind. Paul has not only led the way in conscious marketing in the UK as well as globally, but is one of the most intelligent people I know and his perspective on how to combine purpose, business, the future of society and indeed the world is absolutely crucial understanding for us all. -- Lynne Franks OBE, social entrepreneur, author and Founder of the SEED Women’s Leadership PlatformAs we face into what some might argue is the greatest reset of the modern era, The Purpose Upgrade challenges us to think deeply about what purpose really means, while providing us with a framework for bringing true meaning and purpose to organisational culture, aligning corporate aspiration with stakeholder ambition. A must-read for anyone who cares about the role they, and their organisation, play in creating a whole that is much more meaningful than its constituent parts. -- Célia Pronto, Managing Director of Love Home Swap and Non-Executive Director of South East Water, Moto Hospitality and Samworth Brothers

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Book SynopsisA Good Disruption describes how disruptive technology can be used to combat the economic challenges of our age and sets out an inspirational vision of a more effective and sustainable growth model.Disruptive technology is one of the defining economic trends of our age, transforming one major industry after another. But what is the true impact of such disruption on the world''s economies, and does it really have the potential to solve global problems such as low growth, inequality and environmental degradation? The provocative answer is that such disruption could indeed solve many of these issues, but that it won''t... at least, not on its current trajectory.A Good Disruption highlights some of the huge costs that are at stake, and argues that managing such disruption will be the defining business challenge of the next decade. In order for us to meet that challenge, the book sets out a bold and inspirational vision for a more robust and sustainable economic model. RTrade ReviewA Good Disruption convincingly argues that, to reconcile growth, planetary boundaries and human wellbeing, we have to step into the engine room of our industrial system and make it net positive by design. The good news is that this is no longer a dream – but a choice. A choice we must make. -- Paul Polman * CEO, Unilever *An essential eye-opening book for the urgently-needed paradigm shift away from the depleting economic models of today, and towards a more positive dynamic for the economy, natural resources and people. -- Antoine Frérot * Chairman and CEO, Veolia *A must-read for all who want to change this world for the better. -- Dr. Jürgen Hambrecht * Chairman of the Supervisory Board, BASF *Inspired and inspirational … in its portrayal of what we can do and create if we anticipate, think, design and organize. It is beautifully written by those who know how to deliver as well as how to analyse. It is a tremendous achievement. -- Nicholas Stern * IG Patel Professor of Economics and Government, London School of Economics and President of the British Academy *A Good Disruption makes a compelling case for redefining economic prosperity, unlocking creativity and kickstarting regenerative cycles in the digital age. -- Ellen MacArthur * Founder, the Ellen MacArthur Foundation *This well-written book should be read by anyone who wants a prosperous and environmentally sustainable world. -- Adair TurnerA Good Disruption is the best reading for helping us to fix a broken compass. -- Janez Potocnik * Co-chair UNEP International Resource Panel *This book is both thought-provoking and challenging, and should be read by every business leader and politician. -- John Allan * Chair of London First, Tesco and Barratt Developments *The authors provide guidance on how we could harness current changes to create more sustainable growth and a more inclusive society. An inspiring read. -- Dr. Nikolaus von Bomhard * CEO of Munich Re *Makes a compelling case for the new models of production and consumption we must surely develop. -- Matthew Taylor * Chief Executive, RSA *What is actually often seen as a threat, the authors turn into something positive: Modern, disruptive technologies as a viable solution to the major challenges of the future and a much more sustainable economy. This engaging perspective on future growth is quite surprising, very knowledgeable, and above all well told with a lot of case studies and insightful examples from around the world. My clear recommendation for this inspiring view – you will read this book with great profit! -- Prof. Dr.-Ing. Wolfgang Reitzle * Chairman of the Supervisory Board of Linde AG and of Continental AG *This book will most likely transform each and every reader. -- Anders Wijkman * Co-president of the Club of Rome *

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Book Synopsis1. Secret #1: Highly Effective Social Impact Communicators Care More About the Mission Than the Words.- 2. Secret #2: Highly Effective Social Impact Communicators Are Astute Translators Inside and Outside of Their Organizations.- 3. Secret #3: Highly Effective Social Impact Communicators Leverage the Strengths of Their Personal Values to Tell Compelling Stories.- 4. Secret #4: Highly Effective Social Impact Communicators Embrace the Renewable Fuel of Teamwork.- 5. Secret #5: Highly Effective Social Impact Communicators Reframe Every Setback as the Crest of a Hill.- 6. Secret #6: Highly Effective Social Impact Communicators Cede Perfection to the Messy Reality of Change-making.- 7. Secret #7: Highly Effective Social Impact CommunicatorsBuild Personal and Professional Legacies That Will Outlive Them and Their Careers.- 8. Some Helpful Resources for Social Impact Communicators. Table of Contents

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Book SynopsisIn this new book, Frederick Chavalit Tsao and Chris Laszlo argue that current approaches to leadership fail to produce positive outcomes for either businesses or the communities they serve. Employee disengagement and customer fickleness remain high, resulting in a lack of creativity and collaboration at all levels of entrepreneurial activity. Investor demand for Environmental, Social, and Governance (ESG) continues to be poorly integrated into profit strategies. Drawing on extensive research, this book shows how changing a person's consciousness is the most powerful lever for unlocking his or her leadership potential to create wealth and serve humankind. A wide range of practices of connectedness provide the keys. The journey to higher consciousness changes people at a deep intuitive level, combining embodied experience with analytic-cognitive skill development. Tsao and Laszlo show how leaders who pursue this journey are more likely to flourish with significant benefits to both business and society. These include greater creativity and collaboration along with an increased capability to inspire people and produce lasting change. Readers will come away with a deep understanding of quantum leadership and the day-to-day practices that can help them achieve greater effectiveness and wellbeing at work.Trade Review"Tsao and Laszlo provide a much-needed, refreshing, centered look at the incredible demands on contemporary leaders and the key 'muscle' that needs to be developed in order for them to help their teams and organizations to thrive and survive. We've heard a lot from others about the importance of things like mindfulness, clarity, and resilience, but until now not much on how to unlock, develop, and apply these important attributes. In Quantum Leadership, we now have an incredibly helpful roadmap."—Len Jessup, President, Claremont Graduate University"This book is a must-read for any senior executive intent on leading their organization toward flourishing. A mindset shift is precisely what has fueled Clarke's journey toward becoming a flourishing public health organization. We never could have accomplished so much without understanding the deep connectedness our business has with people and the planet. Experiencing such transformational change has become our driving purpose and unleashed unprecedented collaboration, innovation, and talent."—Lyell Clarke, President and CEO, The Clarke Group of Companies"Quantum Leadership is THE paradigm shift I have been thinking about and trying to practice without clearly knowing how to put it into words. If you self-identify as a leader, are in a position of leadership, or are getting ready to lead, this book is the true story of leadership in the 21st century. It is for those who are at least beginning to understand and open their minds to the nature of our times and are committed to stepping up to today's challenges."—Elliot Hoffman, Founder and CEO, REV, a sustainability consulting firm and winner of GEELA, California's highest environmental honor"In the Thrive Movement we are seeing that knowledge of the dynamics of the quantum field allows for beneficial application in harmonious energy access, holistic healing, environmental restoration, and much more. The principles behind effective quantum devices are a perfect match with the principles of tuning and evolving individual consciousness. Tsao and Laszlo take this all one step further to unveil how to apply the principles of oneness, wholeness, discovery, and evolution to awaken extraordinary leadership for corporations, nations, and species. This knowledge is accurate, timely, and critical. Integrate it and pass it on!"—Foster Gamble, Producer, Thrive"We have long known – but have seldom openly discussed – that the world's most successful business and civic leaders have tapped into a 'non-material toolkit' that places intuition and gut-feel on par with other essential management tools. Accessing information and inspiration from our deeper levels of consciousness not only can improve our organization's outcomes, but can catalyze new approaches, products, and services that serve the greater good—leading to a triple win for the organization, its stakeholders, and society as a whole. The time is now for this important work by Tsao and Laszlo!"—Claire Lachance, CEO, Institute of Noetic Sciences (IONS)"If we are to survive and flourish on this planet, we will need to transform ourselves at our most basic spiritual levels, becoming partners with each other in creating a world that works for everyone with no one left out. And simultaneously, we will need to work together to transform our broken global systems for producing, distributing, and consuming – systems that are currently destroying the capacity of our planet to support our own and other species. Tsao and Laszlo's Quantum Leadership offers us a powerful vehicle for seeing and acting on the possibilities for our transformation as spiritual beings – becoming leaders at all levels of our lives and in our organizations and societies. In doing so, it also opens the door to the actions we can start taking now to heal our broken world, as we heal our own damaged spirits."—Jim Stoner, Chairholder: James A.F. Stoner Chair for Global Sustainability, Fordham University"At a moment of awakening, we rediscover a universal truth. It gives us a deep sense of purpose and a grounding in reality. Sometimes these moments are decades apart, and sometimes they are millennia distant. Tsao and Laszlo have created one of these moments for you. This book will not only enlighten you, it will bend your mind in space and time. When we are in sync within ourselves (our bodies, mind, and spirit), when we are in tune with others around us and our natural environment, we are one. As an individual and in our human groups, when we are in sync we function at our peak in innovation, creativity, and compassion, and expand our possibilities. Fasten your seatbelt, secure loose objects, and prepare for the ride of your life!"—Richard Boyatzis, Distinguished University Professor, Case Western Reserve University and co-author of Primal Leadership: Unleashing the Power of Emotional Intelligence"We now live in an age in which the latest science is describing a world that seems unfamiliar to our everyday classical experience: As we are, so the world appears. Business leaders who harness the science of connectedness presented in this book will be poised to function at a higher level of creativity, productivity, and profitability while transforming the world around them in a way that typical corporate social responsibility initiatives cannot mimic. Kudos to the authors for presenting a complete how-to framework for business that places the heart of transformation right where it should be: within you."—Dr. Anoop Kumar, MD, author of Michelangelo's Medicine: How Redefining the Human Body Will Transform Health and Healthcare"Leadership is poised for a major shift in the practical and abstract way organizations are viewed. In this concise but intense presentation, the authors have captured the key elements that can direct leadership and the valuable role it plays in the future of organizations. This intellectual fusion of Eastern and Western social thought is a genuine complement to the literature of leadership and deserves attention and critical review. Highly recommended."—J. B. Kashner, CHOICETable of Contents1. A New Consciousness in Business 2. A Personal Experience: The Frederick Chavalit Tsao Story 3. An Organization's Journey: The IMC Story 5. The Quantum Leadership Model 6. The Science of Connectedness 7. How the Practices Elevate Our Consciousness 8. Selecting the Practices That Are Right for You

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Book SynopsisThe market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.Trade Review"The Green Bundle offers penetrating insight into green products, showing how businesses can fully realize this latent market. Synthesizing behavioral economics, human psychology, and basic business principals, the authors set forth a brilliant but practical guide on how to ignite consumer interest in sustainably produced goods."—Steve McCormick, former CEO of The Nature Conservancy and former President of the Gordon and Betty Moore Foundation"From the cities and buildings in which we live, work, and play, to the food that we eat, sustainability has become vital in the business world. Delmas and Colgan offer clear, psychology-inspired methods to reach even reluctant consumers, appealing to the ways sustainable products and services will benefit them personally all while protecting the health of our planet."—Andy Cohen, Co-CEO, Gensler"Effectively communicating sustainability to today's consumer goes well beyond slapping an eco-label on a product. The Green Bundle unlocks 'what, when, and how' to leverage environmental benefits and human nature to drive marketplace advantage for your brand. Required reading for today's managers."—Dave Stangis, Vice President of Corporate Responsibility and Chief Sustainability Officer, Campbell Soup Company"Magali Delmas and David Colgan have captured the essence of the current consumer mindset and created a roadmap for companies that want to thrive in the twenty-first century. A must-read for any consumer facing CEO."—Tony Pritzker, Founder and Chair, Pritzker Genius Award"Most companies today try to be green.This readable and practical book will help, with its wealth of insights from one of the leading researchers on environmental communication. Without resorting to greenwash, readers will learn how to bundle quality, health, and status attributes to help green products find the market share they deserve."—Thomas P. Lyon, Professor, University of Michigan, and President, Alliance for Research in Corporate Sustainability (ARCS)"The text is a practical guide, elegant in its simplicity, for communicating to consumers green benefits that benefit both the marketers of these products and their users. The Green Bundle represents an important next step in conceptualizing how to successfully communicate and market green products and services. Its insights make it required reading for practitioners, educators, and lay readers alike.Highly recommended."—S. A. Schulman, CHOICE"For anyone researching how, when, and why new products, markets, and sectors can address environmental isues through market mechanisms, this book provides a useful understanding of potential strategies...With a clear, pragmatic view, Delmas and Colgan offer organizations a road map for avoiding greenwash and linking green products to potential customers."––Jeffrey G. York, Administrative Science QuarterlyTable of ContentsIntroduction 1. What Sustainability Has Come to Mean 2. The Green Bundle 3. No Substitute for Quality 4. A Status Update 5. A Healthy Perspective 6. Put Money in Context 7. An Emotional Connection 8. The Pitfalls of Greenwashing 9. Sending a Clear Signal Conclusion: Reaching the Convenient Environmentalist

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Book SynopsisThe market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.Trade Review"The Green Bundle offers penetrating insight into green products, showing how businesses can fully realize this latent market. Synthesizing behavioral economics, human psychology, and basic business principals, the authors set forth a brilliant but practical guide on how to ignite consumer interest in sustainably produced goods."—Steve McCormick, former CEO of The Nature Conservancy and former President of the Gordon and Betty Moore Foundation"From the cities and buildings in which we live, work, and play, to the food that we eat, sustainability has become vital in the business world. Delmas and Colgan offer clear, psychology-inspired methods to reach even reluctant consumers, appealing to the ways sustainable products and services will benefit them personally all while protecting the health of our planet."—Andy Cohen, Co-CEO, Gensler"Effectively communicating sustainability to today's consumer goes well beyond slapping an eco-label on a product. The Green Bundle unlocks 'what, when, and how' to leverage environmental benefits and human nature to drive marketplace advantage for your brand. Required reading for today's managers."—Dave Stangis, Vice President of Corporate Responsibility and Chief Sustainability Officer, Campbell Soup Company"Magali Delmas and David Colgan have captured the essence of the current consumer mindset and created a roadmap for companies that want to thrive in the twenty-first century. A must-read for any consumer facing CEO."—Tony Pritzker, Founder and Chair, Pritzker Genius Award"Most companies today try to be green.This readable and practical book will help, with its wealth of insights from one of the leading researchers on environmental communication. Without resorting to greenwash, readers will learn how to bundle quality, health, and status attributes to help green products find the market share they deserve."—Thomas P. Lyon, Professor, University of Michigan, and President, Alliance for Research in Corporate Sustainability (ARCS)"The text is a practical guide, elegant in its simplicity, for communicating to consumers green benefits that benefit both the marketers of these products and their users. The Green Bundle represents an important next step in conceptualizing how to successfully communicate and market green products and services. Its insights make it required reading for practitioners, educators, and lay readers alike.Highly recommended."—S. A. Schulman, CHOICE"For anyone researching how, when, and why new products, markets, and sectors can address environmental isues through market mechanisms, this book provides a useful understanding of potential strategies...With a clear, pragmatic view, Delmas and Colgan offer organizations a road map for avoiding greenwash and linking green products to potential customers."––Jeffrey G. York, Administrative Science QuarterlyTable of ContentsIntroduction 1. What Sustainability Has Come to Mean 2. The Green Bundle 3. No Substitute for Quality 4. A Status Update 5. A Healthy Perspective 6. Put Money in Context 7. An Emotional Connection 8. The Pitfalls of Greenwashing 9. Sending a Clear Signal Conclusion: Reaching the Convenient Environmentalist

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Book SynopsisCompanies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.Trade Review"If you want to understand the keys to truly great corporations today, read Sarah Kaplan's The 360° Corporation. Based on more than a decade of research and work with the world's most innovative creative companies, Kaplan shows how the key to sustainable and enduring success lies in effectively engaging all stakeholders and managing complex tradeoffs. A must-read for CEOs, directors, executives, and future business leaders."—Richard Florida, author of The Rise of the Creative Class"There is a burning need for companies to engage with a variety of stakeholders, but doing so is costly and creates thorny tradeoffs. So how do we do it? This profoundly important book provides a fresh perspective on that question. It's a brilliant, indispensable guide for business leaders—and anyone else hoping to shape the role of corporations in society."—András Tilcsik, Canada Research Chair in Strategy, Organizations, and Society, University of Toronto"Bestselling author and award-winning researcher Sarah Kaplan offers a wise guide for business leaders facing apparently impossible demands and tough choices in their environments today. Rather than simply looking to manage trade-offs or seeking fast win-wins, she reveals how companies can take a more difficult but ultimately transformational path: embracing the tensions to co-create new models with their key stakeholders."—Tanya Menon, co-author of Stop Spending, Start Managing: Strategies to Transform Wasteful Habits"As business leaders, we evaluate and make trade-offs every day. Kaplan has prepared a cogent guidebook to help turn these events into strategic opportunities to capture value. The 360° Corporation outlines the critical criteria and a process of inquiry needed to make better business decisions, especially in today's ever-changing stakeholder environment."—Dave Stangis, Chief Sustainability Officer and Vice President of Corporate Responsibility, Campbell Soup Company, Entrepreneur-in-Residence and Senior Fellow in Social Innovation at Babson College"Using organizational realities, this book puts leveraging tradeoffs instead of romanticizing shared values at the center stage of managerial decision-making. The 360° Corporation offers rare insights on how to combine humility, inspiration, and aspiration in business. A must-read for anyone interested in the potential of companies to do more than generate profits."—Johanna Mair, Professor at the Hertie School of Governance, Co-Director of the Global Innovation for Impact Lab, Stanford Center on Philanthropy and Civil Society"Today, sustainability is on the agenda in every boardroom. Most executives have come around to the idea that corporations need to do more than just maximize profit—but they don't know how. Sarah Kaplan's book provides a clear roadmap to this goal. As she says, there are no simple solutions here; however, she sets out the tensions and trade-offs with clarity and with many fascinating examples. This book is essential for executives and advisors who are looking to take corporate purpose and sustainability seriously."—Julian Birkinshaw, Professor and Deputy Dean, London Business School"The 360° Corporation does not dodge the question of cost. Rethinking business models and experimenting withinnovation can be hugely expensive—there is no easy way to become a '360°' corporation....But for those keen to try, with Kaplan's detailed guidelines and compelling examples of how companies such as Nike have benefited themselves and stakeholders with this approach, what is left, as she says, is 'a leap of faith.'"—Antonia Cindy, Financial Times"[This] book achieves the goals it sets out elegantly. For those interested in an overarching, approachable, and engaging overview of corporate social responsibility, and particularly a stakeholder approach, this is a great read. I would highly recommend it to managers and students who are struggling with how to approach managing for stakeholders while keeping an eye on the bottom line."—Jeffrey G. York, Administrative Science QuarterlyTable of Contents1. Creative Destruction Redux—How Stakeholder Needs Create Performance Trade-Offs 2. You've Got to Walk Before You Can Run—Knowing Your Trade-Offs (Mode 1) 3. Is There a Win-Win? The Search for Shared Value 4. Getting Stuck in the Business Case, or How the Business Case for Diversity Blocks Progress 5. CSR Is Not an Add-On—Innovating in the Supply Chain 6. Stakeholders as a Source of Innovation—Transforming Operations 7. Dealing with Paradoxes—Selling Sustainably 8. Experimentation—Going Green, not Greenwashing 9. The 360° CEO Epilogue: A New Perspective for Stakeholders

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Book SynopsisTime is of the essence. Climate change looms as a malignant force that will reshape our economy and society for generations to come. If we are going to avoid the worst effects of climate change, we are going to need to effectively "decarbonize" the global economy by 2050. This doesn't mean a modest, or even a drastic, improvement in fuel efficiency standards for automobiles. It means 100 percent of the cars on the road being battery-powered or powered by some other non-carbon-emitting powertrain. It means 100 percent of our global electricity needs being met by renewables and other non-carbon-emitting sources such as nuclear power. It means electrifying the global industrials sector and replacing carbon-intensive chemical processes with green alternatives, eliminating scope-one emissions—emissions in production—across all industries, particularly steel, cement, petrochemicals, which are the backbone of the global economy. It means sustainable farming while still feeding a growing global population. Responding to the existential threat of climate change, Michael Lenox and Rebecca Duff propose a radical reconfiguration of the industries contributing the most, and most harmfully, to this planetary crisis. Disruptive innovation and a particular calibration of industry dynamics will be key to this change. The authors analyze precisely what this might look like for specific sectors of the world economy—ranging from agriculture to industrials and building, energy, and transportation—and examine the possible challenges and obstacles to introducing a paradigm shift in each one. With regards to existent business practices and products, how much and what kind of transformation can be achieved? The authors assert that markets are critical to achieving the needed change, and that they operate within a larger scale of institutional rules and norms. Lenox and Duff conclude with an analysis of policy interventions and strategies that could move us toward clean tech and decarbonization by 2050.Trade Review"Lenox and Duff lay out pathways to the required deep decarbonization by 2050 with detailed analyses and thoughtful suggestions about the innovation agenda, technologies, and policies that would help pave the way. Carefully researched and profoundly insightful, this important book is a must-read for anyone interested in what needs to be done to take climate change action to scale and at speed." —Dan Esty, Hillhouse Professor of Environmental Law and Policy at Yale University and editor of A Better Planet: 40 Big Ideas for a Sustainable Future"Lenox and Duff have produced a compelling vision for how critical sectors of the economy can rapidly advance toward decarbonization. With thought-provoking guidance on policies, tools and technologies that offer hope in a time of massive disruption, this book is essential reading for executives, policymakers and civil society leaders navigating this transition." —Katherine Neebe, Chief Sustainability Officer at Duke Energy and President, Duke Energy Foundation"Lenox and Duff show how we can fully decarbonize by mid-century affordably and equitably, and that what's most needed is institutional innovation and policy change to speed the transition now underway. Learn here what you can do, personally, professionally, and politically, to help build a healthier, safer, more prosperous world for all." —John Sterman, Jay W. Forrester Professor of Management at MIT and Director of the MIT Sloan Sustainability Initiative"The climate crisis is often spoken in the stratospheric terms of whether or why we must act. The real challenge is how we must act. As Michael Lenox and Rebecca Duff so clearly explain, this is about all of us – citizens, consumers, producers, and governing institutions. We can do this. This book shows how." —Bill Antholis, CEO and Director of UVA's Miller Center of Public Affairs and author of Fast Forward: Ethics and Politics in the Age of Global Warming"The Decarbonization Imperativeis a vital guide for the most important transition in human history. It should sit on every desk as a resource for scholars, policy makers, and citizens alike to both inspire and help realize dreams for a healthier planet."—Auden Schendler, Stanford Social Innovation Review"Timely, pertinent, essential reading in the face of the growing impact climate change is even now having on our infrastructure, or agriculture, our economy, and our politics, both locally, nationally, and globally, The Decarbonization Imperative: Transforming the Global Economy by 2050 is an essential, critically important, and unreservedly recommended addition to personal, professional, community, college, and university library Environmental Studies collections."—Midwest Book Review Reviewer's Choice"Everyone interested in becoming part of the solution to the climate emergency should read The Decarbonization Imperative. ...For scholars of organization and management, the implications of this excellent book are clear: if we are to contribute relevant insights to the resolution of the climate crisis, we must double down on our ambitions on every front considered in this book."—Anita M. McGahan, Administrative Science QuarterlyTable of Contents1. The Path to 2050 2. The Energy Sector 3. The Transportation Sector 4. The Industrials Sector 5. The Buildings Sector 6. The Agricultural Sector 7. The Path Forward

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Book SynopsisBusinesses working under green finance models consider the potential environmental impact in investment and financing decisions and merge the potential return, risk, and cost correlated with environmental conditions into day-to-day financial business. Under this model, the ecological environment and sustainable development of society is observed and promoted.Green Finance for Sustainable Global Growth is an essential reference source that discusses emerging financial models that focus on sustainable development and environmental protection including developing trends in green finance, internet finance, and sustainable finance. Featuring research on topics such as competitive financing, supply chain management, and financial law, this book is ideally designed for accountants, financial managers, professionals, academicians, researchers, and students seeking coverage on the sustainable development of the finance industry.

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Book SynopsisGetting business on board is essential if we want to achieve the United Nations’ goal of building a better future for people and planet by 2030. But much of the sustainable business agenda falls woefully short of what is needed, with some practices even accelerating the problems they’re trying to solve. In Urgent Business Ian Thomson and Dominic Bates, a business school professor and a former journalist, combine their expert insight to challenge five common myths that trap businesses in an unsustainable black-hole and offer a manifesto for change. Combining cutting-edge research – from AI and systems theory to climate science and behavioural economics – with fascinating real-world examples, the authors highlight the practical and holistic steps all businesses can take to play their part in addressing the UN Sustainable Development Goals. .Table of ContentsForeword by Paul Polman Joining the Dots Myth 1: A Successful Business Is a Growing and Profitable One Myth 2: Only Manage What You Can Measure Myth 3: Laser-Like Focus Gets Results Myth 4: The Consumer Is Always Right Myth 5: Irresponsible Decisions Are Made by Irresponsible Leaders Do Something Appendix 1: Get to Know Your Global Goals Appendix 2: Connecting Purpose with the Global Goals and Systems that Underpin Them Appendix 3: The Resilience Assessment Workbook Appendix 4: Carbon Scoping

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Book SynopsisAvailable Open Access digitally under CC-BY-NC-ND licence. With Agenda 2030, the UN adopted wide-ranging Sustainable Development Goals (SDGs) that integrate development and environmental agendas. This book focuses on the political tensions between the environmental objectives and socio-economic aspects of sustainable development. The collection provides an introduction to interlinkages, synergies and trade-offs between the ‘green’ and other goals, such as gender equality and economic growth. It also considers related goals on cities and partnerships as crucial for implementing environmentally sound sustainability. Identifying governance failures and responsibilities, it advocates for a shift towards cooperative economics and politics for the common good.Table of Contents1. Introduction: The Integration of Development and Environmental Agendas - Lena Partzsch Part 1: The Green Goals 2. Governing the Climate Crisis: Three Challenges for SDG 13 - Jens Marquardt and Miranda Schreurs 3. Key Logics of International Forest Governance and SDG 15 - Daniela Kleinschmit, Mareike Blum, Maria Brockhaus, Mawa Karambiri, Markus Kröger, Sabaheta Ramcilovik-Suominen and Sabine Reinecke 4. Protecting Life Below Water: Competing Normative, Economic, and Epistemic Orders [SDG 14] - Alice B.M. Vadrot 5. Sustainable Development and Water: Cross-Sectoral, Transboundary and Multi-Level Governance Arrangements in Bolivia, Ecuador, and Switzerland - Manuel Fischer, Paul Cisneros, Julie Duval, Javier Gonzales-Iwanciw and Sofia Cordero Part 2: The Goals with Environmental Trade-Offs and Synergies 6. Water for Life and Food: Synergies Between Sdgs 2 and 6 and Human Rights - Lyla Mehta, Claudia Ringler and Shiney Varghese 7. SDG 2 and the Dominance of Food Security in the Global Agri-Food Norm Cluster - Sandra Schwindenhammer and Lena Partzsch 8. Clean Energy Services: Universal Access as Enabler for Development? - Nopenyo Dabla and Andreas Goldthau 9. From Economic Growth to Socio-Ecological Transformation: Rethinking Visions of Economy and Work Under SDG 8 - Ekaterina Chertkovskaya 10. ‘We Do Not Want to be Mainstreamed into a Polluted Stream’: An Ecofeminist Critique of SDG 5 - Sherilyn Macgregor and Aino Ursula Mäki 11. Realising Sustainable Consumption and Production - Sylvia Lorek, Maurie Cohen and Eva Alfredsson Part 3: The Goals Relevant for an Environmentally Sound Implementation 12. Cities and the Sdgs: A Spotlight on Urban Settlements - Anna Kosovac and Daniel Pejic 13. Partnerships for Sdgs: Facilitating a Biodiversity-Climate Nexus? - Montserrat Koloffon Rosas and Philipp Pattberg 14. Synthesis: The Environment In Global Sustainability Governance - Lena Partzsch

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Book SynopsisOil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation. A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations. In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race—not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This transition would cost $5 trillion less than business-as-usual—without counting fossil fuels’ huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress. Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprises to create the new energy era. Drawing praise from President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists. The paperback will carry a new preface detailing the response from China and beyond.Trade ReviewBook News- Author Lovins, a government consultant on energy, is co-founder and chief scientist of Rocky Mountain Institute, an independent think-tank on the use of natural resources. In this color illustrated book for business leaders and others, Lovins predicts that if businesses start now to adopt currently available alternative energy technologies at normal rates of return, the US can realistically stop using oil and coal by 2050, for a savings of $5 trillion. The author argues that because the necessary legislation and public policy are already in place for the transition to clean power, the transition can come about through market-based innovation across many different industries. After explaining the true costs of oil and coal, the book focuses on transportation, building design, improvements in industry energy efficiency, and carbon-free electricity generation. The book's reader-friendly layout includes color photos, charts, and case and example boxes on every page, combined with an accessible writing style. While the contributors are all affiliated with Rocky Mountain Institute, the book's content has been reviewed by outside experts as well. A web site offers supporting methodological and technical material.Choice- Energy forms the basis of modern living and is tied to every country's economic, political, social, health, and environmental policies. This well-documented work by energy expert Lovins (cofounder, Rocky Mountain Institute) and RMI staff begins by discussing the growing economic and environmental impact of fossil fuel dependence. Next, separate chapters address four different energy-intensive sectors in the US: transportation, buildings, industry, and electricity. Each chapter includes data on current energy consumption along with ways to change existing patterns (e.g., new designs, renewable sources, more-efficient practices). The concluding chapter ‘Many Choices, One Future,’ looks at the US in 2050: shortened workdays, decreased road traffic, a cleaner atmosphere, and a huge amount of capital formerly wasted on fossil fuels available to address various social challenges. This assumes that the path charted in ‘Reinventing Fire’ is at work. The authors argue that their proposal is economically feasible and would create jobs, positively impact the environment, and enhance the global competitiveness of the US. Among the barriers listed, the resistance of political incumbents and an absence of visionary political leaders committed to these fundamental changes stand out. A must read for anyone who deals with energy, especially decision makers. Summing up: Highly recommended. Upper-division undergraduates through professionals; general readers.ForeWord Reviews- Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy—especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the ‘efficient and restorative use of resources.’ The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the ‘new energy era.’ The ‘winners’ in this new era will be those companies, organizations—and even nations—nimble and innovative enough to anticipate and realize the opportunities. Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is ‘business as usual’ and one that ‘reinvents fire.’ The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits—to the economy and the environment, as well as to our health and national security. The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation."Amory and his 'reinventing fire' energy path should be part of the induction packs for all political, financial and business leaders."--John Elkington, The GuardianReinventing Fire shows us that we neither need to freeze in the dark, nor go back to the Stone Age, to ensure a healthy, habitable planet for ourselves and our descendants.--Andy Kerr, Home Power "In crisp and vivid language, Amory Lovins sets out a blueprint for a much-improved future in the generation and use of energy. We can all learn from reading this clear statement from a real expert."--George P. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel"My friend Amory Lovins knows that the most important question of the twenty-first century is the 'how' question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution."--President Bill Clinton"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land. This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms."--Paul Hawken, author of Blessed Unrest; co-author, Natural Capitalism"Amory Lovins and his team of extraordinary professionals provide an analytically sound, detailed, compelling plan for transforming our national use of energy-and for saving $5 trillion in the process! Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office."--Robert C. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Council"America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables. Now, in Reinventing Fire, that profit-led path is here, clear, and compelling."--Gerald D. Hines, founder and chairman, Hines"Reinventing Fire crackles with fresh perspectives and compelling insights about our energy past, present, and future. Drawing on the logic of economics, physics, geology, national security, and just plain common sense, Lovins and his colleagues blaze a trail toward an energy future that is cleaner, cheaper, and safer. A 'must read' book for business leaders, policymakers, environmentalists, academics, and anyone else who cares about our planet's future and our nation's prosperity."--Dan Esty, Director, Center for Business and the Environment at Yale University, and author of Green to Gold"A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life."--Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe"A must-read 'new baseline' analysis for innovators and policy makers."--Bill Joy, partner, Kleiner Perkins Caufield & Byers; co-founder, Sun Microsystems"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

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Book SynopsisFrom tulsi to turmeric, echinacea to elderberry, medicinal herbs are big business — but do they deliver on their healing promise — to those who consume them, those who provide them and the natural world? ‘So deeply honest, sincere, heartful, questioning, and brilliant. . . . [The Business of Botanicals] is an amazing book, that plunges in, and takes a deepening look at those places where people don’t often venture.’ Rosemary Gladstar, author of Rosemary Gladstar’s Medicinal Herbs ‘For those who loved Braiding Sweetgrass, this book is a perfect opportunity to go deeper into understanding the complex and co-evolutionary journey of plants and people.’ Angela McElwee, president and CEO of Gaia Herbs Using herbal medicines to heal the body is an ancient practice, but in the twenty-first century, it is also a worldwide industry. Yet most consumers know very little about where those herbs come from and how they are processed into the many products that fill store shelves. In The Business of Botanicals, author Ann Armbrecht follows their journey from seed to shelf, revealing the inner workings of a complicated industry and raises questions about the ethical and ecological issues of mass production of medicines derived from these healing plants, many of which are imperiled in the wild. This is the first book to explore the interconnected web of the global herb industry and its many stakeholders and is an invaluable resource for conscious consumers who want to better understand the social and environmental impacts of the products they buy.Trade Review“In The Business of Botanicals, Ann Armbrecht brings readers along on a wholly engaging exploration of her questions and hard learnings about whether the healing power of plants can truly make it into the factory-sealed supplement bottles on our grocery shelves. Weaving her personal experiences with careful research about the history of medicinal herbs, Armbrecht explores the booming herbal supplements trade with courage and vulnerability; the journey from wild plant to industrial herb proves to be fraught and perilous. It’s a valuable read and a good read, a rare find in this age of information. Armbrecht is clearly a person and writer who thinks and cares deeply, and she invites her readers to do the same, which is truly a gift.”—Kate Williams, CEO of 1% for the Planet“In The Business of Botanicals, Ann Armbrecht establishes herself as gifted storyteller, weaving the practical aspects of the global botanical industry with the lesser explored and more nuanced threads that make up the tapestry of sourcing, producing, and selling herbal products. From Ann’s far-flung travels, the reader gains a rare vantage point of the inner workings of the global herb trade, as she explores the people and places that make the products lining our medicine cabinets possible. The result is a riveting journey, one that tackles hard questions not explored by most: How do we reconcile the roots of colonialism present in the modern herb trade with the benefits we seek to impart through our products? What must businesses do to protect the health of the people and planet supporting our supply chains, placing their needs equal to shareholder return? For those who loved Braiding Sweetgrass, this book is a perfect opportunity to go deeper into understanding the complex and co-evolutionary journey of plants and people in creating the herbal products we love.”—Angela McElwee, president and CEO of Gaia Herbs“The Business of Botanicals is a unique and valuable resource on the exceptional challenges to creating ethical, ecological, and fair herbal products, written from the perspective of a thoughtful expert.”—Ryan Zinn, Regenerative Projects Manager, Dr. Bronner’s“The Business of Botanicals is a chronicle of the modern-day global herb trade, peppered with historical context, anecdotes, and wisdom from modern pioneers of the herb industry whose companies and products remain some of the best on the current market. The quality of the technical information is lovingly translated with practical examples into interesting and relevant guidance for small growers and herb users. And beyond the technical narrative, the author poses philosophical questions about the ethics, authenticity, and sustainability of the modern herb market.”—Cindy Angerhofer, executive fellow of Botanical Research, Aveda Corporation“I read this brilliant book from cover to cover like a story I couldn’t tear myself away from. Ann Armbrecht’s writing flows almost poetically, even as she describes the business of herbs. Like herbs themselves, The Business of Botanicals is rich in colors, scents, and flavors and is rooted in the earth—exquisite and messy, beautiful and dirty all at the same time. Armbrecht takes us on a journey to many corners of the world to visit plant growers and collectors, as well as teachers and conservationists. In the true spirit of inquiry, her journey comes back to the heart, the organ of true perception. If the herbalism we practice is holistic because it considers the whole picture of a patient before formulating a prescription, and the whole plant we use is clearly more than the sum of its constituent parts, so too this book offers a truly holistic perspective. As Armbrecht says, her journey became the medicine these plants offer. . . . That is their promise.”—Anne McIntyre, MAPA, MCPP, fellow of the National Institute of Medical Herbalists, author of Dispensing with Tradition and The Ayurveda Bible“The high-quality organic herbs in your teacup, tincture, or supplement did not materialize out of thin air. More than fifty years ago, the seeds of an industry were planted by a few unique and talented individuals—farmers, herbalists, and entrepreneurs who have dedicated their lives to improving planetary, human, and animal well-being. This well-researched and fascinating book tells their stories and lays out a clear path for a healthier sustainable future.”—David Winston, RH (AHG), dean of David Winston’s Center for Herbal Studies; founder of Herbal Therapeutics Research Library“This timely book explores the manifold issues facing the supply chain that feeds the US and European herb markets. A profound social reassessment is underway. Ann Armbrecht acknowledges the racist, imperialist roots of the international trade in botanicals and examines the impressive progress being made to transform this legacy of economic oppression. Based on care for the plants and the planet, the evolving supply chain acknowledges the ecology of issues beyond profit. Armbrecht introduces these holistic, ecological perspectives as a sign of great hope for the future and celebrates the rich diversity of people and backgrounds that make the planet’s herbal abundance accessible to the West.”—David Hoffmann, RH (AHG), fellow of the National Institute of Medical Herbalists, chief formulator for Traditional Medicinals“Ann Armbrecht brings us the fruits of a passion that drove her to explore the widest reaches of the world’s herbal supply chains. She has looked under the bonnet and found that the engine of herbal healing is in need of repair. Even well-intentioned conflicts of interest in this industry too often get in the way of quality and sustainability. Along with key people she meets, Ann concludes that the answer here, as ever, is about nurturing relationships and supporting the interests of everyone in the herbal web. Everyone who loves herbs needs to read this book!”—Simon Mills, herbal clinician and elder, author of Out of the Earth, coauthor of Principles and Practice of Phytotherapy“The Business of Botanicals is a thoroughly engaging, must-read book for all herbalists, herbal medicine makers, herb growers, and anyone who turns to herbs for their health. I was immediately drawn into the story of botanical medicines and the complexities within each bottle of herbal tincture on store shelves.”—Rosalee de la Forêt, herbalist and author of Alchemy of Herbs, coauthor of Wild Remedies“The Business of Botanicals is a must read for all herbalists who care about the quality and ethical issues that are part and parcel of what has become the enormous global herb industry.”—Dr. Jill Stansbury, ND, author of Herbal Formularies for Health Professionals“Those of us in the botanical industry were once seen as an odd band of naturalist dropouts, growing or picking plants with unpronounceable names for slightly mysterious purposes. Today, herbal medicines are a global phenomenon, but through that surge in popularity, we are loving herbs to death. The Business of Botanicals focuses on the urgent task at hand to be benevolent stewards in how we source, manufacture, and sustain an ever more stressed herb ecosystem. If you love botanicals, please read this book.”—Loren Israelsen, president of the United Natural Products Alliance“Ann Armbrecht writes with deep respect for the essence of plants and their capacity to heal, seeking to reconcile the spirit of botanicals with the realm of brands and tradeshows. Armbrecht’s reverence for nature and emotional honesty animates these pages and elevates this book above a by-the-numbers industry analysis.”—Judith D. Schwartz, author of The Reindeer Chronicles and Water in Plain Sight“Ann Armbrecht is a bright light in the complex business of botanical medicines. She is a pragmatic insider, not an armchair critic, but she also brings a strong sense of ethical wisdom to her book and her work as an advocate who does not dodge the hard questions.”—Gary Paul Nabhan, author of Mesquite and Jesus for Farmers and Fishers“Ann Armbrecht’s engaging book provides perceptive and important insights into what is too often an invisible trade despite its immense importance to the livelihoods, traditions, and interests of a great many people around the world.”—Steven Broad, executive director of TRAFFIC and member of the Board of the FairWild Foundation“A vastly important and enlightening dive into the complexities of the botanical industry that is a must read for conscious consumers and industry professionals alike. Ann Armbrecht tackles the issues of sustainability, quality, livelihoods, and traditional knowledge with so much heart and honesty that you feel as if you’ve taken the journey with her.”—Erin Smith, director of Herbal Science & Research, Banyan Botanicals; co-chair of the Sustainability Committee at the American Herbal Products Association“This well-written and well-researched book provides fascinating and important insights into how herbal remedies make it into our homes. Ann Armbrecht’s passion for the subject shines through as she takes readers on an illuminating journey through the highs and lows, the joys and challenges, the magic and hard commerce present in the herbal medicine trade. Reading almost like a travelogue, The Business of Botanicals chronicles her visits to farms, wild-collection sites, and factories around several continents, introducing some of the key characters and companies in the industry along the way.”—Susan Curtis, director of Natural Health, Neal’s Yard RemediesForeword Reviews— "Thoughtful and compelling. . . The Business of Botanicals is an insightful, impassioned study of the herbal supplements industry and the challenges of producing its goods in a socially responsible way. . . . Representing hundreds of interviews with people at all levels of the supply chain. . .the book is a commanding plea that people engage in ‘conscious capitalism. ‘"

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Book Synopsis

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Book SynopsisStreet Smart Sustainability is designed to be a road map to the sustainable low-hanging fruit at a time when the public is hungry for businesses that demonstrate genuine respect for the environment. Individual chapters are designed to act as standalone sets of action steps on particular topics. For example, one chapter will discuss the physical facilities while another challenges the traditional concept of the supply chain. The book includes a chapter on management techniques and one that provides a system of metrics to measure the organizationâs progress toward sustainability. If you read only the chapter on physical facilities, youâll be equipped to put into effect those recommendations, while preparing for another initiative in another chapter. Most small and medium-sized businesses spend their time operating without the luxury of management depth and outside advisors. They need to operate their businesses while making progressive changes over a period of time. Read the chapter on purchasing, and you may implement those recommendations while managing your enterprise in a day-to-day manner. Do everything in all the chapters, and your organization will become much more sustainable. The book will also include tools that will measure progress and savings.

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Book SynopsisCreate a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market shareTable of ContentsPART I: THE WAY OF THE GOLDEN RULE Chapter 1: Because People Matter Chapter 2: Basic Concepts Chapter 3: Advantages of Doing the Right Thing PART II: THE NEW GREEN, SOCIALLY CONSCIOUS MARKETING MINDSET Chapter 4: The New Marketing Matrix Chapter 5: Abundance versus Scarcity Chapter 6: Build Powerful Alliances With Competitors, Too Chapter 7: Why the Abundance Paradigm Eliminates the Need to Worry about Market Share Chapter 8: Exceptions: Are There Zero-Sum, Win-Lose Situations? PART III: GREEN BUSINESS, GREEN MARKETING Chapter 9: Becoming a Green Company Chapter 10: Marketing Green Chapter 11: Making Green Sexy Across All Demographics and Industries Chapter 12: Language, Greenwashing, and Truth Chapter 13: Three Kinds Of Customers: Are You Reaching Them All? PART IV: GETTING NOTICED IN THE NOISE AND CLUTTER: HANDS-ON WITH COOPERATIVE, PEOPLE-CENTERED MARKETING Chapter 14: Advanced Copywriting Chapter 15: Give the People What They Want Chapter 16: Running a Global Company PART V: USING YOUR BUSINESS TO CREATE A BETTER WORLD Chapter 17: Marketing As Social Change, and Social Change As Marketing Chapter 18: Community-Focused and Charity/Social Change Marketing Chapter 19: Taking the Concept Beyond Marketing: Abundance and Sustainability in Businesses and in Society Chapter 20: Exponential Thinking from Three Practical Visionaries Chapter 21: Profit by Helping the World Chapter 22: Impossible is a Dare: Business For a Better World

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Book SynopsisSolving today's environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards sustainability. Leadership for Sustainability gives readers perspective and skills for promoting creative and collaborative solutions. Blending systems thinking approaches with leadership techniques, it offers dozens of strategies and specific practices that build on the foundation of three main skills: connecting, collaborating, and adapting. Inspiring case studies show how the book's strategies and principles can be applied to diverse situations: Coordinating the activities of widely dispersed individuals and groups who may not even know they are connected, illustrated by the work of urban planners, local businesses, citizens, and other stakeholders advancing ambitious climate action goals via a Community Energy Plan in Arlington County, Virginia Collaborating with diverse stakeholders to span boundaries despite their differences of opinion, expertise, and culture, as illustrated by the bold actions of a social entrepreneur who transformed the global food service industry with the "plant-forward" movement Adapting to continuous change and confounding uncertainty, as a small nonprofit organization mobilizes partners to tackle poverty, water scarcity, sanitation, and climate change in rural India Readers will come away with a holistic understanding of how to lead from where they are by applying leadership principles and practices to a wide range of wicked situations. While the challenges we face are daunting, the authors argue that these situations present opportunities for creating a more just, healthy, and prosperous world.Table of ContentsPreface Section 1: Roadmap (The Anthropocene) Chapter 1: Introduction Chapter 2: Challenges of the Anthropocene Chapter 3: Opportunities of the Anthropocene Section 2: Toolbox (Wicked Leadership) Chapter 4: Wicked Leadership Basics Chapter 5: Connecting across Space and Time Chapter 6: Collaborating across Differences Chapter 7: Adapting to Change, Uncertainty, Failure Section 3: Storybook (People Practicing Wicked Leadership) Chapter 8: Introducing Leadership Stories Chapter 9: Changing Tastes: Influencing Identity and Choices for Sustainable Seafood Chapter 10: Leadership is a Key Ingredient in Water, Getting Direction, Alignment, and Commitment in India Chapter 11: Collective Impact for Climate Mitigation Chapter 12: Innovating Carbon Farming Chapter 13: Sustainable Accounting Chapter 14: Fire Learning Network Chapter 15: Partnering for Clean Water and Community Benefit Chapter 16: Conclusion Appendix: Wickedness Unpacked

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