Advertising Books

Book SynopsisThe author''s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.Table of ContentsPart I Understanding What Drives a Campaign; Chapter 1 Advertising and the Campaign Process; Chapter 2 Research Helps Define the Target and the Message; Chapter 3 The Role of Branding and Positioning in a Campaign; Chapter 4 Bringing the Business of Creative to Life; Chapter 5 Type; Chapter 6 Copywriting and Layout Nuances; Part II Campaigns Speak Through Numerous and Diverse Media; Chapter 7 Public Relations; Chapter 8 Traditional Advertising; Chapter 9 Out-of-Home; Chapter 10 Direct Marketing; Chapter 11 Sales Promotion; Chapter 12 Electronic and Mobile Media; Chapter 13 Guerrilla and Other Forms of Alternative Media;

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Book SynopsisDesigned for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.Table of ContentsPart 1 Understanding Alternative Choices; Chapter 1 Alternative Media Is Changing the Way Businesses Reach Their Target; Chapter 2 Brands and the Economy; Chapter 3 The Strategy Behind Using Alternative Media; Chapter 4 The Choice of Media; Chapter 5 Conceptualizing the Idea and Choice of Media; Part 2 Media Use: How Media Speaks to and Reaches the Target Differently; Chapter 6 Traditional Advertising; Chapter 7 Out-of-Home; Chapter 8 Direct Marketing; Chapter 9 Sales Promotion; Chapter 10 Electronic Media; Chapter 11 Mobile Media; Chapter 12 Guerrilla and Viral Marketing; Chapter 13 What If It Doesn’t Fit Snugly into Any of the Other Categories?;

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Book SynopsisAdvertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets.This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulatiTable of ContentsIntroduction; Part I North America; Chapter 1 Canada, Soontae An; Chapter 2 Mexico, Mercedes Medina; Chapter 3 The United States, Soontae An; Part II South America; Chapter 4 Argentina, Maria-Elena Gronemeyer; Chapter 5 Brazil, Paulo Faustino; Chapter 6 Chile, Maria-Elena Gronemeyer; Chapter 7 Colombia, Mercedes Medina; Chapter 8 Peru, Maria-Elena Gronemeyer; Part III The Nordic Countries; Chapter 9 Denmark, Mary Alice Shaver; Chapter 10 Sweden, Mary Alice Shaver; Part IV Other European Countries; Chapter 11 France, Jean-Pierre Teyssier; Chapter 12 Portugal, Luísa Ribeiro; Chapter 13 Spain, Mercedes Medina; Chapter 14 The United Kingdom, Mary Alice Shaver; Chapter 15 Germany, Dan Shaver; partV The Pacific Rim; Chapter 16 Australia, Gayle Kerr; Chapter 17 The People’s Republic of China, Liu Jing; Chapter 18 Hong Kong, Taiwan, and Macau, Liu Jing; Chapter 19 The Republic of Korea, Soontae An; Chapter 20 Japan, MarikoMorimoto; partVI Global Advertising Regulation; Chapter 21 Conclusion;

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Book SynopsisDesigned to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.Table of ContentsPart I: Introduction to Advertising and Public Relations Research 1. Needs for Research in Advertising and Public Relations 2. Some Research Definitions 3. Planning and Using Research 4. Designing Research Part II: Secondary Research in Advertising and Public Relations 5. Introduction to Secondary Research 6. Syndicated Research 7. Online Resources 8. Other Useful Resources Part III: Primary Research in Advertising and Public Relations: Qualitative Research 9. Uses of Qualitative Research 10. Focus Groups 11. Content Analysis 12. In-depth Interviews 13. Other Qualitative Methods 14. How Qualitative Research Can Enhance Quantitative Research 15. Handling Qualitative Findings Part IV: Primary Research in Advertising and Public Relations: Quantitative Research 16. Empirical Research: Survey Research 17. Sampling 18. Measuring Instruments 19. Question Wording 20. Interviewer Training 21. Obtaining Accurate Responses 22. Data Tabulation 23. Applications of Quantitative Research 24. Experimental Research 25. Experimental Approaches 26. Quasi-Experimental Research 27. Experimental Applications in Advertising and Public Relations Part V: Primary Research in Advertising and Public Relations: Other Research Methods 28. Historical and Legal Research and Critical Analysis Part VI: Advertising and Public Relations Research Data Analysis 29. Handling Data 30. Scaling Techniques 31. Mapping Techniques 32. Statistics 33. Statistical Analytic Tools Part VII: Practical Aspects of Advertising and Public Relations Research 34. Who Should Conduct Research? 35. Applying Research to Advertising and Public Relations Situations 36. The Research Report 37. Ethics in Research

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Book SynopsisAdvertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.Table of ContentsForeword: Mike Foley, Jim Hmurovich & Michael Pertshuck. Introduction. Les Carlson, Nora Rifon, Marla Royne Stafford. Section I: Violence in Media Defined. Chapter 1. Violence in Media Messages. Brad J. Bushman. Section II. Images of Violence in Print and Television Advertising. Chapter 2. Woman Image and Reality: Hidden Violence in Television Advertisements. Pinar Seden Meral. Chapter 3. Exploring the Underlying Dimensions of Violence in Print Advertisements. Hillary A. Leonard and Ashley Christy. Section III. Humor and Violence in Advertising. Chapter 4. It’s a Joke: The Denigration of Males in Humorous Advertising. Charles Gulas, Kim McKeague and Marc Weinberger. Chapter 5. It’s All Fun and Games Until Someone Loses an Eye: How Prevalent is the Combination of Humor and Violence in Television Advertising. Benjamin Blackford, James Gentry, Robert L. Harrison, Les Carlson. Chapter 6. Bowled Over With Violent Humor: An Analysis of the Top-Scoring Super Bowl Ads from 1989 to 2009. Bonnie Drewniany. Section IV. Sex and Violence in Advertising. Chapter 7. Sex in Advertising: A Review. Tom Reichert. Chapter 8. The Impact of Violence Against Women in Advertisements. Michael Capella, Ronald Hill, Justine Rapp, Jeremy Kees. Section V. Effects of Violence in Advertising. Chapter 9. Image Print Advertisements of Violent Video Games: The Effects on Arousal, Pleasure, Game Play and Violent Action Intentions. Jared Hansen, Michael J. McGinty. Chapter 10. The Role of Dominance in the Appeal of Violent Media. Laurence Ashworth, Martin Pyle, Ethan Pancer. Chapter 11. Offensiveness to Advertising with Violent Images and the Perception of Restrictions. David Waller, Sameer Deshpande, B. Zafer Erdogan. Section VI. Special Concerns For Children. Chapter 12. Violence in Teaser Television Commercials During Family and Sports Programming. Marla Royne Stafford. Chapter 13. Television Commercial Violence: Potential Effects on Children. Russell Laczniak, E. Deanne Brocato, Douglas Gentile, Julia Maier, Mindy Ji-Song. Chapter 14. Caution, Animated Violence: Assessing the Efficacy of Violent Video Game Ratings. Karen Becker-Olsen, Patricia Norberg. Section VII. Public Service Campaigns. Chapter 15. Unintended Effects of a Domestic Violence Campaign: A Defensive Avoidance Reaction. Sarah N. Keller, Timothy Wilkinson, A. J. Otjen. Chapter 16. Mechanisms of Child Abuse Public Service Announcements Effectiveness: Roles of Emotional Response and Perceived Effectiveness. Hye-Jin Paek, Thomas Hove, Mikyoung Kim, Hyun Ju Jeong. Chapter 17. Scare Tactics: Using Violent Content as a Fear Appeal in Advertisements Promoting Social Change. Natalina Zlatevska. Section VIII. Regulatory Issues. Chapter 18. Regulatory Issues for Violence in Advertising. Jef I. Richards. Chapter 19. Violence in Advertising: A Multi-Layered Content Analysis and Implications for Public Policy. Tim Jones, Peggy Cunningham, Katherine Gallagher. Chapter 20. Violence in TV Commercials-Application of the NTVS Coding System to Commercial Analysis. Sachi Tajima, Kanae Suzuki, Makiko Sado, Mari Hasegawa, Yukiko Horiuchi, Akira Sakamoto, Daniel Linz, Stacy L. Smith, Edward Donnerstein. Section IX. The Future: Recommendations for Researchers, Policy Makers, and Parents. Les Carlson, Nora Rifon, Marla Royne Stafford.

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Book SynopsisAdvertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.Table of ContentsForeword: Mike Foley, Jim Hmurovich & Michael Pertshuck. Introduction. Les Carlson, Nora Rifon, Marla Royne Stafford. Section I: Violence in Media Defined. Chapter 1. Violence in Media Messages. Brad J. Bushman. Section II. Images of Violence in Print and Television Advertising. Chapter 2. Woman Image and Reality: Hidden Violence in Television Advertisements. Pinar Seden Meral. Chapter 3. Exploring the Underlying Dimensions of Violence in Print Advertisements. Hillary A. Leonard and Ashley Christy. Section III. Humor and Violence in Advertising. Chapter 4. It’s a Joke: The Denigration of Males in Humorous Advertising. Charles Gulas, Kim McKeague and Marc Weinberger. Chapter 5. It’s All Fun and Games Until Someone Loses an Eye: How Prevalent is the Combination of Humor and Violence in Television Advertising. Benjamin Blackford, James Gentry, Robert L. Harrison, Les Carlson. Chapter 6. Bowled Over With Violent Humor: An Analysis of the Top-Scoring Super Bowl Ads from 1989 to 2009. Bonnie Drewniany. Section IV. Sex and Violence in Advertising. Chapter 7. Sex in Advertising: A Review. Tom Reichert. Chapter 8. The Impact of Violence Against Women in Advertisements. Michael Capella, Ronald Hill, Justine Rapp, Jeremy Kees. Section V. Effects of Violence in Advertising. Chapter 9. Image Print Advertisements of Violent Video Games: The Effects on Arousal, Pleasure, Game Play and Violent Action Intentions. Jared Hansen, Michael J. McGinty. Chapter 10. The Role of Dominance in the Appeal of Violent Media. Laurence Ashworth, Martin Pyle, Ethan Pancer. Chapter 11. Offensiveness to Advertising with Violent Images and the Perception of Restrictions. David Waller, Sameer Deshpande, B. Zafer Erdogan. Section VI. Special Concerns For Children. Chapter 12. Violence in Teaser Television Commercials During Family and Sports Programming. Marla Royne Stafford. Chapter 13. Television Commercial Violence: Potential Effects on Children. Russell Laczniak, E. Deanne Brocato, Douglas Gentile, Julia Maier, Mindy Ji-Song. Chapter 14. Caution, Animated Violence: Assessing the Efficacy of Violent Video Game Ratings. Karen Becker-Olsen, Patricia Norberg. Section VII. Public Service Campaigns. Chapter 15. Unintended Effects of a Domestic Violence Campaign: A Defensive Avoidance Reaction. Sarah N. Keller, Timothy Wilkinson, A. J. Otjen. Chapter 16. Mechanisms of Child Abuse Public Service Announcements Effectiveness: Roles of Emotional Response and Perceived Effectiveness. Hye-Jin Paek, Thomas Hove, Mikyoung Kim, Hyun Ju Jeong. Chapter 17. Scare Tactics: Using Violent Content as a Fear Appeal in Advertisements Promoting Social Change. Natalina Zlatevska. Section VIII. Regulatory Issues. Chapter 18. Regulatory Issues for Violence in Advertising. Jef I. Richards. Chapter 19. Violence in Advertising: A Multi-Layered Content Analysis and Implications for Public Policy. Tim Jones, Peggy Cunningham, Katherine Gallagher. Chapter 20. Violence in TV Commercials-Application of the NTVS Coding System to Commercial Analysis. Sachi Tajima, Kanae Suzuki, Makiko Sado, Mari Hasegawa, Yukiko Horiuchi, Akira Sakamoto, Daniel Linz, Stacy L. Smith, Edward Donnerstein. Section IX. The Future: Recommendations for Researchers, Policy Makers, and Parents. Les Carlson, Nora Rifon, Marla Royne Stafford.

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Book SynopsisBecause American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.Trade Review"This book is a must read for anyone in the field of marketing today. Summing Up: Highly recommended. Upper-division undergraduates and above." N. E. Furlow, Marymount University, ChoiceTable of Contents1. Crossing Cultural Borders at Home: Transmigration 2. Who Do You Want to Be Today? Choosing Products, Creating Identities 3. Transcultural Marketing: Developing a Cultural Values Proposition 4. U.S. Hispanics: Cultural Roots Unite a Diverse Group 5. Age Differences Create Unique Consumer Subcultures 6. African Americans: Ethnic Roots, Cultural Diversity 7. Sexual Orientation as Community Boundary: LGBT Americans 8. Asian Americans: Realizing the "Asian-American Dream"

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Book SynopsisBecause American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.Trade Review"This book is a must read for anyone in the field of marketing today. Summing Up: Highly recommended. Upper-division undergraduates and above." N. E. Furlow, Marymount University, ChoiceTable of Contents1. Crossing Cultural Borders at Home: Transmigration 2. Who Do You Want to Be Today? Choosing Products, Creating Identities 3. Transcultural Marketing: Developing a Cultural Values Proposition 4. U.S. Hispanics: Cultural Roots Unite a Diverse Group 5. Age Differences Create Unique Consumer Subcultures 6. African Americans: Ethnic Roots, Cultural Diversity 7. Sexual Orientation as Community Boundary: LGBT Americans 8. Asian Americans: Realizing the "Asian-American Dream"

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Book SynopsisNon-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new âFit toTrade Review"This is a go-to book for anyone working in communications, or studying public relations, with a specific interest in the non-profit sector....I am delighted it has been published; it is much needed.​" - Jon Snow, Newscaster, Channel 4 News 'This book is a valuable resource...' - John Grounds, Independent consultant to charities, Chair of CharityComms and Chair of Forster Communications.'The expansion of the many forms of non-governmental organisations at local, national and international levels has created many challenges for communicators. Garsten and Bruce have brought together expertise from around the world to address key issues in this welcome and well-structured new volume.' - Tom Watson PhD, Emeritus Professor, Faculty of Media & Communication, Bournemouth University, England 'Nicky Garsten and Ian Bruce combine national and international examples with academic research to show how non-profits can communicate their cause in a clear, engaging and effective way, thus attracting support and changing society for the better. This book is an excellent read for the non-profit communications professionals who want to polish their messaging, understand their audiences better and improve how they measure the effectiveness of their communications.' - Lynda Thomas, chief executive, Macmillan Cancer Support, UK'In our ever-congested world only those causes that truly resonant will be ultimately sustainable. Garsten and Bruce skilfully articulate both the justification and the benefits that accrue form the proper application of strategic public relations to the effective promotion of good causes. A ‘must read’ for all social marketer’s, campaigners, fundraisers and anyone concerned to get their message across in a clear and effective manner.' - Dr Stephen Lee, Professor of Voluntary Sector Management, Cass Business School, City University of London"Non-profits operate in challenging environments which call for highly skilled, strategic and adaptable communicators. Communicating Causes is a comprehensive guide grounded in theory, but brought to life with real-world examples. A thought-provoking read emphasising what we can achieve in the sector."- Beth Andlaw, Head of Third Sector at The PHA Group "Communicating Causes is an incredibly useful book for those wishing to gain a deeper understanding of the ‘why’ as well as the ‘how’ of strategic communications in the Non-Profit sector. It balances the theory behind the strategy with practical advice and case studies, addressing the major issues facing communications professionals in the current Non-Profit environment." - Fiona Young, Head of Media & Communications, Social Enterprise UK"Communicating Causes will become the go to bible for anyone wanting the history of campaigns, the ethical considerations of campaigning and a practical inspiration on how to campaign effectively. It is a vital reference point for people at all levels of charity campaigning – from volunteers and front line staff to trustees and the charity boardroom." - Simon Francis, Chair of the PR & Communication Association’s Charity & Not For Profit Group and Founder Member of Campaign Collective"It is s a much-needed and timely book that shows how mature and varied the non-profit sector is, and how important public relations and communication now is to any organisation." Richard Bailey, editor of PR Place"Corporate partnerships, internal communications, measurement, sector and global specific chapters (such as trade union and International NGO campaigning) all come under the microscope in the book, with the result that Communicating Causes is not just a reference book or an academic text for students, but has the potential to become a living resource to help all campaigners - here's to the second edition!" - Simon Francis, Ramblings of a PR"Communicating Causes is a must-read for PR practitioners working or aspiring to work in the sector. It brings together leading practitioners and thinkers to establish NPOs as exemplars of civil society...uses key concepts such as risk and reputation, strategic issues management and communications evaluation to analyse the broad international context...and examines a wide range of third-sector environments, offering tips on corporate governance, digital communications strategies and charity branding as well as case studies from around the world. Ultimately, though, Communicating Causes is about trust – how to win it, how to nurture it and how to keep it through excellent communications.” - Susan Kinnear, Sirector of MA Global Communication, Cardiff University, UKTable of ContentsDedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society? Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of ‘Risk’, Michaela O’Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications, Kevin Read and Caroline Diehl, Chapter 6 Marketing and Brand: Enhancing Trusted Recognition, Ian Bruce, Colin Byrne and Hannah Myers, Chapter 7 Strategic Illustrations of NFP Success? An Exploration into the Evolution, Purposes and Ethics of Case Studies, Nicky Garsten, Kevin Read and Mazia Yassim, Chapter 8 Internal Communication: Planning An Essential Element of Non-profit PR, Liam FitzPatrick, Chapter 9 PR Measurement in the Non-Profit Sector: Making a difference in the world – and proving it, Orla Graham, PART THREE, PR in the Broader Non-profit Sector, Chapter 10 PR for Housing Associations: The Challenges of Accommodating Profit for Purpose, Patrick Law, Chapter 11 Trade Union PR: The Working Voice, Nigel Stanley, Chapter 12 Social Enterprise PR: Doing Business Whilst Doing Good, Tove Nordström, PART FOUR, Around the World: Global and National Non-Profit Communications, Chapter 13 INGO Communications: Global Strategic Planning, Joe Barrell, Chapter 14 Non-Profit PR in India, Prema Sagar, Rama Iyer and Nupur Chaturvedi, Chapter 15 NGO Communications in a One-Party State: The Context and Characteristics of Non-profit Advocacy Communications in China, David Horton Smith, Sean Lang and Nicky Garsten, Chapter 16 Public Relations in the South African NPO sector: Partnerships for Social Change, Rene Benecke and Lida Holzhausen, Chapter 17 The Rise of Volunteering In Brazil: New Perspectives, Partnerships and Paradigms, Tato Carbonaro, Natália Tamura and Paulo Nassar, Index.

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Book SynopsisNon-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new âFit toTrade Review"This is a go-to book for anyone working in communications, or studying public relations, with a specific interest in the non-profit sector....I am delighted it has been published; it is much needed.​" - Jon Snow, Newscaster, Channel 4 News 'This book is a valuable resource...' - John Grounds, Independent consultant to charities, Chair of CharityComms and Chair of Forster Communications.'The expansion of the many forms of non-governmental organisations at local, national and international levels has created many challenges for communicators. Garsten and Bruce have brought together expertise from around the world to address key issues in this welcome and well-structured new volume.' - Tom Watson PhD, Emeritus Professor, Faculty of Media & Communication, Bournemouth University, England 'Nicky Garsten and Ian Bruce combine national and international examples with academic research to show how non-profits can communicate their cause in a clear, engaging and effective way, thus attracting support and changing society for the better. This book is an excellent read for the non-profit communications professionals who want to polish their messaging, understand their audiences better and improve how they measure the effectiveness of their communications.' - Lynda Thomas, chief executive, Macmillan Cancer Support, UK'In our ever-congested world only those causes that truly resonant will be ultimately sustainable. Garsten and Bruce skilfully articulate both the justification and the benefits that accrue form the proper application of strategic public relations to the effective promotion of good causes. A ‘must read’ for all social marketer’s, campaigners, fundraisers and anyone concerned to get their message across in a clear and effective manner.' - Dr Stephen Lee, Professor of Voluntary Sector Management, Cass Business School, City University of London"Non-profits operate in challenging environments which call for highly skilled, strategic and adaptable communicators. Communicating Causes is a comprehensive guide grounded in theory, but brought to life with real-world examples. A thought-provoking read emphasising what we can achieve in the sector."- Beth Andlaw, Head of Third Sector at The PHA Group "Communicating Causes is an incredibly useful book for those wishing to gain a deeper understanding of the ‘why’ as well as the ‘how’ of strategic communications in the Non-Profit sector. It balances the theory behind the strategy with practical advice and case studies, addressing the major issues facing communications professionals in the current Non-Profit environment." - Fiona Young, Head of Media & Communications, Social Enterprise UK"Communicating Causes will become the go to bible for anyone wanting the history of campaigns, the ethical considerations of campaigning and a practical inspiration on how to campaign effectively. It is a vital reference point for people at all levels of charity campaigning – from volunteers and front line staff to trustees and the charity boardroom." - Simon Francis, Chair of the PR & Communication Association’s Charity & Not For Profit Group and Founder Member of Campaign Collective"It is s a much-needed and timely book that shows how mature and varied the non-profit sector is, and how important public relations and communication now is to any organisation." Richard Bailey, editor of PR Place"Corporate partnerships, internal communications, measurement, sector and global specific chapters (such as trade union and International NGO campaigning) all come under the microscope in the book, with the result that Communicating Causes is not just a reference book or an academic text for students, but has the potential to become a living resource to help all campaigners - here's to the second edition!" - Simon Francis, Ramblings of a PR"Communicating Causes is a must-read for PR practitioners working or aspiring to work in the sector. It brings together leading practitioners and thinkers to establish NPOs as exemplars of civil society...uses key concepts such as risk and reputation, strategic issues management and communications evaluation to analyse the broad international context...and examines a wide range of third-sector environments, offering tips on corporate governance, digital communications strategies and charity branding as well as case studies from around the world. Ultimately, though, Communicating Causes is about trust – how to win it, how to nurture it and how to keep it through excellent communications.” - Susan Kinnear, Sirector of MA Global Communication, Cardiff University, UKTable of ContentsDedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society? Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of ‘Risk’, Michaela O’Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications, Kevin Read and Caroline Diehl, Chapter 6 Marketing and Brand: Enhancing Trusted Recognition, Ian Bruce, Colin Byrne and Hannah Myers, Chapter 7 Strategic Illustrations of NFP Success? An Exploration into the Evolution, Purposes and Ethics of Case Studies, Nicky Garsten, Kevin Read and Mazia Yassim, Chapter 8 Internal Communication: Planning An Essential Element of Non-profit PR, Liam FitzPatrick, Chapter 9 PR Measurement in the Non-Profit Sector: Making a difference in the world – and proving it, Orla Graham, PART THREE, PR in the Broader Non-profit Sector, Chapter 10 PR for Housing Associations: The Challenges of Accommodating Profit for Purpose, Patrick Law, Chapter 11 Trade Union PR: The Working Voice, Nigel Stanley, Chapter 12 Social Enterprise PR: Doing Business Whilst Doing Good, Tove Nordström, PART FOUR, Around the World: Global and National Non-Profit Communications, Chapter 13 INGO Communications: Global Strategic Planning, Joe Barrell, Chapter 14 Non-Profit PR in India, Prema Sagar, Rama Iyer and Nupur Chaturvedi, Chapter 15 NGO Communications in a One-Party State: The Context and Characteristics of Non-profit Advocacy Communications in China, David Horton Smith, Sean Lang and Nicky Garsten, Chapter 16 Public Relations in the South African NPO sector: Partnerships for Social Change, Rene Benecke and Lida Holzhausen, Chapter 17 The Rise of Volunteering In Brazil: New Perspectives, Partnerships and Paradigms, Tato Carbonaro, Natália Tamura and Paulo Nassar, Index.

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