Writing and editing guides Books

Book SynopsisPixar Storytelling is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at. Learn what Pixar’s core story ideas all have in common, how they create compelling, moving conflict and what makes their films’ resolutions so emotionally satisfying. The book also examines Pixar’s character development, unique, intricate story structure and use of theme, all of which are key to the studio’s storytelling achievements. This book is great for writers interested in writing for animation or mainstream feature films, animators or aspiring directors who want to know how some of the best animated films work, and even Pixar fans or film buffs who are interested in learning more about the awesome world of storytelling.

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Book SynopsisThe Advanced Rhyming Dictionary represents the culmination of more than seven years of work. It is the first of its kind and is a compendium of two and three syllable multisyllabic rhyme schemes aimed at rappers, poets, educators and academics. Adam 'Shuffle T' Woollard has been a battle rapper for seven years, and is a UK Battle rap doubles champion, with his friend and long-time collaborator, Theo 'Marlo' Marlow. He has performed in the US, Canada, Australia and all over Europe. Jamie 'Bleez' Blackmore has been performing and creating rap for well over a decade and is a hidden gem of the UK hip-hop world, considered to be one of the best rhymers there is. He and Adam met in 2014 in Brighton and they have been working on this project ever since.

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Book SynopsisThis is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.Trade Review‘At a time when journalists are becoming fewer in number, are being asked to do more and are under huge pressure to produce it faster, it is more important than ever for PR specialists to be able to write media material that journalists can work with. Long-time PR executive and doyen of the UK’s PR industry Adrian Wheeler leads by example, producing a well-written and highly engaging book that lays out the case for better writing in media material, and then in a clear, informative, entertaining and often witty way, sets about teaching the reader how best to achieve it.’ -- Nicholas Watson, former FT correspondent in Central & Eastern Europe and founder of 'Business New Europe'‘This is a witty, simple-to-follow must-read for everyone with an interest in our industry - whether they are keen to grasp the basics or veteran communicators. The book provides valuable insights into the formulation of media copy and the techniques of good media writing. The author both inspires readers and challenges them to think and communicate differently.’ -- Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA - London‘There’s no shortage of “how to write” advice out there, and Amazon is awash with “how to do PR” books. Most are prolix statements of the obvious, or self-deluding and unsupported opinions about the client’s importance and the journalist’s hunger for content. Which is why it’s a real pleasure to be able to recommend this genuinely useful, genuinely valuable and thankfully succinct collection of sound pointers and practical rules, hard-won over the years and honed in the real world.’ -- Dennis Jarrett, Writer and Editor, Dubai‘For an editor, it's hard work when PR people send in copy that needs re-writing. On the other hand, material composed according to certain “rules of journalism” puts a smile on my face. If you want to make people like me smile, this book will tell you all you need to know and nothing you don't.’ -- Sarah Edworthy, Vanity Fair/TatlerTable of ContentsForeword by Francis Ingham Introduction Good media writing - the business case The ROI – media messages The media writing challenge: editorial choice B2B and B2C – what’s the difference? How journalists write The journalist’s PR challenge Journalists’ rules Researching a story Interview tips Composition: Headlines and leads Format, structure Short-form and long-form The human factor and illustrations Media language Enemies of clarity Style Quotations Self-editing What the media want and don’t want What the media say they want and don’t want Story ingredients: the Trevor Morris system Writing for screens: advice from Steve Dunne Pitching a story to the media Making a soft story stronger Distribution: the PESO model Appendix Advice from journalists and editors Good media relations – five top tips Books about the media and media writing Improving your media writing A selection of journalism terms Media story platforms Putting it into practice (exercises) Media quotes about the media

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Book SynopsisThis timely book details the Neuro Linguistic Programming (NLP) strategies that can transform a tentative, novice writer into a passionate, productive dynamo, adapting the resourceful states, beliefs, cognitive strategies and behaviours of highly accomplished writers. If you are new to the game of writing, if you feel intimidated by a blank page, if you have ever started a writing project but run out of steam, then this book is for you. Your guide is Dr. Judith E. Pearson, an NLP Trainer and author of three books on NLP and over 200 published articles and reviews. Through the magic of NLP you'll discover the thinking patterns and cognitive strategies of accomplished writers. You'll learn the writing process from beginning to end - from romancing your idea to ruthless editing and revision - and you'll learn strategies for overcoming writer's block. The secret to great writing lies in learning how to alternate between three mindsets: Dreamer, Realist and Critic. The author will tell you exactly how to get into each mindset and how to apply it. This book will teach you the NLP models for creativity, tenacity and meticulous attention to detail. Read this book and you'll know how to write persuasively, hypnotically and prolifically.Table of ContentsTable of Contents: Foreword by Richard Bolstad Introduction: What Does NLP have to do with Writing? One Writer's Path: My Story NLP Enriches the Writing Process What is NLP? NLP is about Mental Strategies - Mindsets Anchoring: Change Your Behavior by Changing Your Mindset NLP Principles for Writing The NLP Success Formula - for Writing Chapter 1: How Does it Feel To Be a Writer? Environment: Where You Write Behavior: What You Do Capability: Your Know-how Beliefs that Support Success Identity: Step into the Writer's Role Spirituality: Share Your Message What do You Believe? How Will You Know? Chapter 2: Get Organized with the POWER Process Model Previewing Organizing Writing Evaluating Revising Chapter 3: Get the Right Mindset With The Disney Creativity Model The Dreamer The Realist The Critic Combining and Comparing the Three Approaches The Creativity Cycle Chapter 4: For The Dreamer: Romance Your Idea Accessing the Dreamer State Creativity Emerges from Living with an Idea Develop Your Idea: The Mindmap and Storyboard It's Preview Time Chapter 5: For The Realist: Blast Past Writer's Block Check Your Ecology at the Door: Reframing Writer's Block Limiting Beliefs: Taming the Dragons of Fear Accessing the Realist State Four Tips to Get Beyond Writer's Block Move Away from Writer's Block Chapter 6: For The Realist: Get On Task and Stay There Get Hooked on Writing with the New Behavior Generator Make Writing Irresistible with the NLP Godiva Chocolate Pattern Get into Action with the Mind-to-Muscle Pattern Walk Your Future Time Line to Develop Positive Expectations Flow: Write with Your Brain in Alpha Frequency Meet Your Future Self - A Published Author! Chapter 7: For The Realist: Write For Your Reader Describe Your Target Reader Take Your Readers' Perspective with the NLP Perceptual Shift Openings: Grab Their Attention Choose Words that Match Sensory Modalities Lead Readers Where You Want Them to Go Tell a Story Closings: Leave Readers with Something to Remember Chapter 8: For The Critic: Evaluate and Revise Expertly Bring on the Critic! Perform Top-Down Analysis Clarify Meaning with the NLP Meta Model Take a Skeptical Reader's Position Chapter 9: Get Feedback and Cope With Criticism Feedback: How to Get it Responding Resourcefully to Criticism Recover Quickly from a Mistake A Second Opinion Won't Hurt Chapter 10: Write Hypnotically Transderivational Search: Hypnotic Language and the Mind The Psychology of Hypnotic Language: What Makes it Different? What Marketers Know Sound Bites of Hypnotic Language Take Your Writing into the Hypnotic Dimension Chapter 11: Write Prolifically Make Your Writing Environment Efficient Plan Your Work Manage Your Time Keep the Ideas Flowing! Write to Fulfill a Larger Purpose

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