Writing and editing guides Books
Broadview Press Ltd Academic Writing Now: A Brief Guide for Busy
Book SynopsisAcademic Writing Now: A Brief Guide for Busy Students is a rhetoric designed to cover the basics of a college writing course in a concise, student-friendly format. Anything inessential to the business of college writing has been excluded. Each chapter concentrates on a crucial element of composing an academic essay and is capable of being read in a single sitting. The book is loaded with "timesaver tips," ideas for making the most of the student's time, along with occasional warnings to avoid common errors made by student writers. Each short chapter concludes with questions and suggestions designed to trigger class discussion.The second edition has been updated throughout, with special attention to making the book even better suited to accelerated and co-requisite composition courses.Trade ReviewDavid Starkey delivers clear, ordered advice in a voice so familiar and colloquial that anyone's anxiety about this often rigid, academic subject will start to calm. He moves seamlessly between examples ranging from everyday experience to the highest levels of great writing, and what I like best is that underneath it all he encourages students to keep creativity and poetic insight alive even as they tackle the challenge of writing rigorous, scholarly papers." - Richard Guzman, North Central CollegeTable of Contents Preface for Instructors: Busy, Busy, Busy Introduction for Students: Strategies for Succeeding as a College Writer Part One: Ready, Set ... Chapter 1: Academic Writing: An Overview Chapter 2: Academic Reading Chapter 3: Ideas into Text Chapter 4: Arguments and Organization Chapter 5: Researching Your Topic Part Two: Go Chapter 6: Introduction: Hooking Your Reader Chapter 7: Body Paragraphs: And I Ought to Keep Reading Because? Chapter 8: Conclusion: Wait ... Don't Stop Part Three: Go Again Chapter 9: Taking Another Look Chapter 10: Handing It Over Appendix I: Genres of Academic Writing Appendix II: A Brief Guide to Documentation Index
£24.26
Pan Macmillan The Creative Writing Coursebook: Forty-Four
Book SynopsisA fully updated comprehensive guide for improving and practicing your creative writing, including contributions from Ali Smith and Kit de Waal The Creative Writing Coursebook, edited by Julia Bell and Paul Magrs, takes aspiring writers through three stages of essential practice: Gathering – getting started, learning how to keep notes, making observations and using memory; Shaping – looking at structure, point of view, character and setting; and Finishing – being your own critic, joining workshops and finding publishers.Fully updated and including a foreword by Marina Warner and contributions from forty-four authors such as Kit de Waal and Amy Liptrot, this is the perfect book for people who are just starting to write as well as for those who want some help honing work already completed. Filled with a wealth of exercises and activities, it will inspire budding writers to develop and hone their skills. Whether writing for publication, in a group or just for pleasure this comprehensive guide is for anyone who is ready to put pen to paper.
£17.00
HarperCollins Publishers AQA GCSE 91 English Language Writing Papers 1 2
Book SynopsisExam Board: AQALevel: GCSE Grade 9-1Subject: English LanguageSuitable for the 2024 examsEverything you need to revise for GCSE 9-1 English language writing papers 1 and 2Let's face it, exams can be tricky. Because everyone has different strengths when it comes to test taking, this new Snap Revision guide from Collins helps you focus on areas of your revision that you find tricky or need extra practice in. This is no ordinary GCSE Grade 9-1 English Language revision guide it's focussed revision designed to help you with the writing component of papers 1 and 2 in the AQA GCSE Grade 9-1 exam. Spaced practice opportunities allow you to test, revisit and review understanding throughout your revision. Ideal to use at home for extra practice, revising tricky topics is a snap with this Collins Snap Revision guide for writing. Need to brush up on your reading skills too? Reading for papers 1 and 2 (9780008218089) is another excellent GCSE Grade 9-1 revision guide that will get you ready for yo
£6.06
HarperCollins Publishers Inc Writing Road to Reading 6th Rev Ed. The Spalding
Book SynopsisGuides parents and teachers through The Spalding Method, a research-based, total language arts approach that provides multisensory instruction in spelling, writing, and listening/reading comprehension that helps develop critical thinking skills children need for life.
£26.95
John Murray Press Get Started in Writing an Illustrated Childrens
Book SynopsisDo you have an irresistible idea for a children''s book with pictures? Are you inspired by writers like Julia Donaldson and Lauren Child? Get Started in Writing and Illustrating A Children''s Book is designed for anyone who wants to write in this genre of fiction, whatever the category or age range. Designed to build confidence and help fire up creativity, it is also an essential guide to mastering the practicalities of working with illustrators and illustrated concepts, from creating ideas for toddler board books to writing high concept middle grade projects. It carries the distinctive learning features of the flagship Teach Yourself Creative Writing series, with Snapshots designed to get you writing quickly, Key Idea to help crystallize thought, and a wealth of supplementary material, including insights into the publishing world and the role of the agent.
£13.49
Harvard Business Review Press HBR Guide to Better Business Writing HBR Guide
Book SynopsisTrade Review"Garner is a leading authority on writing and with this book he shows the importance of good business writing to save time, money, and the reader's patience. The text, with suggestions and practical tools, will help readers express ideas more clearly and persuasively." -- WorkStyle Magazine "At last! A book I can recommend to executives and to the human resource managers whose responsibility it is to develop executives: HBR Guide to Better Business Writing, by Bryan A. Garner." Lynn Gaertner-Johnston, Better Business Writing Blog "If you need assistance in any of these and other areas, Garner's book will be of invaluable assistance now as well as in months and years to come." -- First Friday Book Synopsis
£13.29
Farrar, Straus & Giroux Inc Draft No 4 On the Writing Process
Book SynopsisThe long-awaited guide to writing long-form nonfiction by the legendary author and teacher.
£11.99
University of California Press The Copyeditors Handbook and Workbook
Book Synopsis
£42.50
Transworld Publishers Ltd Brysons Dictionary for Writers and Editors
Book SynopsisWhat is the difference between cant and jargon, or assume and presume? What is a fandango? How do you spell supersede? Is it hippy or hippie? These questions really matter to Bill Bryson, as they do to anyone who cares about the English language. Originally published as The Penguin Dictionary for Writers and Editors, Bryson''s Dictionary for Writers and Editors has now been completely revised and updated for the twenty-first century by Bill Bryson himself. Here is a very personal selection of spellings and usages, covering such head-scratchers as capitalization, plurals, abbreviations and foreign names and phrases. Bryson also gives us the difference between British and American usages, and miscellaneous pieces of essential information you never knew you needed, like the names of all the Oxford colleges, or the correct spelling of Brobdingnag. An indispensable companion to all those who write, work with the written word, or who just enjoy getting thingsTrade ReviewSensible advice... Bryson is against pomposity and in favour of clarity and brevity... His pet hates are particularly well judged, by which I mean they are mine too. Time and again, I found myself cheering him on... Evelyn Waugh would find much to surprise and please him here... provides plenty of ammunition for anoraky one-upmanship -- Craig Brown * Mail on Sunday *Now your favourite transplanted American (and mine) has ventured into the field of Linguistic Guidance for Limeys... Language lovers - of every stripe and creed - should raise three cheers.... clear out your linguistic cobwebs, with the help of Bill Bryson -- Erica Wagner * The Times *As a newspaper sub-editor myself (Bryson's original trade), I've read this guide to spelling, grammar and usage from front to back and have to say one thing. It's brilliant. It should be on the shelf of anyone aspiring to make a living using the English language... the best book of its type yet written * Daily Mail *
£10.44
Random House USA Inc The Art of Fiction
Book SynopsisThis classic guide, from the renowned novelist and professor, has helped transform generations of aspiring writers into masterful writers?and will continue to do so for many years to come. John Gardner was almost as famous as a teacher of creative writing as he was for his own works. In this practical, instructive handbook, based on the courses and seminars that he gave, he explains, simply and cogently, the principles and techniques of good writing. Gardner?s lessons, exemplified with detailed excerpts from classic works of literature, sweep across a complete range of topics?from the nature of aesthetics to the shape of a refined sentence. Written with passion, precision, and a deep respect for the art of writing, Gardner?s book serves by turns as a critic, mentor, and friend. Anyone who has ever thought of taking the step from reader to writer should begin here.
£13.60
University of Nebraska Press The Poetry Home Repair Manual
Book SynopsisTrade Review"Ted Kooser could be mistaken for an average guy except for one thing: He writes poetry. That activity sets him apart from most of his neighbors, since they, like most Americans, have very little time for the stuff. A resident of Nebraska and the first U.S. poet laureate from the Great Plains, Mr. Kooser takes a broadly inclusive approach to promoting poetry; even so, he harbors no illusions about its becoming the national pastime anytime soon. Mr. Kooser captures this outsider-status neatly in The Poetry Home Repair Manual, his guide to aspiring poets and aspiring readers of verse. . . . [P]oetry is a tough sell these days. . . . But that only makes a smart and readable poetry guide all the more welcome, and needed."—David Yezzi, The Wall Street Journal"With The Poetry Home Repair Manual, he turns to teaching us what poetry is about, Kooser-style. Much of it appeals. His attitude that 'poetry is communication' is refreshing in an era when so many poets seem to be babbling to themselves, giving us pages ripped out of their narcissistic diaries. . . . As might be expected, Kooser's advice is practical, down-home. . . . Kooser is a fine free-verser, and the biases of his book show it."—Cynthia Haven, San Francisco Chronicle"When Nebraska's Ted Kooser was named poet laureate for the Library of Congress last fall, certain quarters of the literary establishment responded with a resounding, Huh? Poets on both coasts scratched their heads, admitting they had never heard of Kooser. It is to be hoped they now have. With Kooser, the middle of the country and Nebraska have triumphed over the self-concerned coasts. Many of his poems involve closely observed Midwestern scenes, their artistry a way of surviving and even enjoying the world. Though Kooser eschews the egotism of many contemporary poets, he is as distinctive a voice as any now at work, a master of metaphor and the short poem. . . . Kooser's book is quietly witty and iconoclastic, with valuable advice. . . . He presents a whole stance toward writing in the context of living one's life. The Poetry Home Repair Manual is brief, lucid, and often remarkably wise."—David Mason, The Weekly Standard"Comings and goings, what is there and what isn't, and the possibilities drawn from personal exploration shape the landscapes in Kooser's poetry. This is not an extended, complex, or experimental kind of writing, but a poetry that rings true, allowing the human sound of being to exist on the page. Its brevity is a launching pad for a simplicity that contains mortal lessons whose language changes the reader. This sense of transformation could be the theme of The Poetry Home Repair Manual. It is not a how-to book or a grand manifesto about poetic tradition. This lively and trim book is Kooser's gift to readers and writers of poetry. . . . The value of this book lies in the way Kooser encourages writers to be real about their expectations, their work, and the fact that the world is not waiting for their poems. . . . Kooser is a poet whose triumphs and tragedies become our own, not to shed their weight upon us but to allow us to revel in the process by which the imagination and the mysteries of poetry make our humanity everyone's horizon."—Bloomsbury Review"The work of Kooser, America's new poet laureate, will be receiving more attention now, attention that is amply deserved"—Booklist"Get your hands on this book. Ask your librarian for it—or better yet buy it, along with a highlighter. You're going to need the latter because this book is brimming with good counsel."—John Eberhart, Kansas City Star"A beginning poet would be well advised to read and take to heart the plain-spoken wisdom offered in . . . Ted Kooser's poetry writing 'manual.' . . . By poking fun at himself, he encourages the fledgling poet to see past the pose of being a poet to the devotion to craft and love of poetry that this book celebrates."—Judith Sornberger, Great Plains Quarterly"No other poet seems better suited to represent the United States as its Laureate in this era than Ted Kooser, and The Poetry Home Repair Manual should enhance his grip on our slumbering Republic."—Larry Woiwode, Poet Laureate of North Dakota, in North Dakota Quarterly"[Kooser] is a major poetic voice for rural and small-town America and the first Poet Laureate chosen from the Great Plains. His verse reaches beyond his native region to touch on universal themes in accessible ways."—James H. Billington, Librarian of Congress"Ted Kooser demonstrates that you can be both accessible and truly excellent. . . . He's the sort of poet people love to read.”—Dana Gioia, poet and author of Can Poetry Matter?
£12.99
Oxford University Press Oxford IB Diploma Programme Extended Essay Course
Book SynopsisEquip learners to achieve in the Extended Essay. Matched to the new IB Guide, this essential resource provides learners with a step-by-step pathway to maximize achievement. With complete guidance for every aspect of writing and researching, use this resource to strengthen performance.Trade Review"The new Extended Essay text from Oxford University Press is exactly what every IB Coordinator needs. It provides excellent assistance for both students and supervisors throughout the demanding process of this core diploma task, and it does so with almost step-by-step precision and guidance. [...] With over 200 full-IB Diploma students in my building at any given time, having a resource such as this is an absolute blessing! I highly recommend it!" * David Quinn, IB Coordinator, Edmonds-Woodway High School *Table of Contents1: The basics Extended Essay skills and attributes Extended Essay components Extended Essay subject availability Artifacts in language B essays Extended Essay quiz 2: Getting started Subject and topic Designing a research question Limiting factors Comparisons Question vs. title Question starters Feasibility Locating sources Disproving a research question Changing your research question Worksheet: Design your own research question 3: Locating, organizing and evaluating Primary and secondary sources Subject-specific source lists Locating relevant sources Organizing source material How do we go from numerous works to a single essay? Organizing chapters or paragraphs A. Mind maps B. Progression charts C. Branches Evaluation Value and limitations Evaluating methodology 4: Research Research overview Research and the research question Primary research Key issues and concepts in research Methodology Ethical considerations Literature review Conclusions (research findings) 5: Writing essays Introduction Main body Paragraph writing Analysis Analytical structure: How to demonstrate analysis in writing Conclusion Worksheet 1: Meeting the introduction requirements Worksheet 2: Organizing the main body's key points 6: Supervision Criterion E (Engagement): Key to success Exemplar calendar Overview of forms Supervisory support emails The first meeting The second meeting Extended Essay cafe (coming soon) [optional] The third meeting The three mandatory sessions Guidance for mandatory sessions The Extended Essay cafe Extended Essay cafe checklist Exemplar EE cafe presentation 7: Assessment (maximizing marks) The Extended Essay assessment criteria The strands Criterion A: Focus and method (6 marks) The introduction Criterion B: Knowledge and understanding (6 marks) Knowledge and understanding checklist Criterion C: Critical thinking (12 marks) Critical thinking skills Criterion D: Presentation (4 marks) Title page (cover page) Table of contents Page numbers Fonts Spacing Referencing (citations and bibliography) Referencing basics How to add citations and bibliographies using Microsoft Word on a PC How to add citations and bibliographies using Microsoft Word on a Mac Word count Criterion E: Engagement (6 marks) Towards meaningful reflection Getting the most out of reflection Exemplar Reflections on Planning and Progress form 8: Academic honesty What is academic honesty? Plagiarism Plagiarism test
£38.99
McGraw-Hill Education - Europe The Newspaper Designers Handbook
Book SynopsisThroughout the seven editions of this book, Harrower has successfully deconstructed the process of laying out newspaper pages. For journalism students and professionals alike, countless designers have used this book to learn how to design and improve their skills as visual communicators. Harrowerâs unique voice and quirky sense of humor are still very much alive in the seventh edition.Table of ContentsIntroduction PrefaceQuick historyCurrent trendsDigital news designLooking aheadChapter 1: Fundamentals What it’s calledTools of the tradeBasic typographyFour basic elementsHeadlinesTextPhotosCutlinesDrawing a dummyA broadsheet dummyA tabloid dummyExercisesChapter 2: Story Stories without artMug shotsText shapesPhotos on the pageHorizontal photosVertical photosSquare photosDominant photosThe picture comboExercisesChapter 3. Page Design The gridPages without artPages with artModular page designFront page designDesigning Page OneMaking stories fitInside pagesDouble trucksBad juxtapositionsRules of thumbExercisesChapter 4. Photos Photo guidelinesPhoto constructsCompelling photosWeak photosFrom camera to pageProcessing digital imagesSizing photosHalftones & screensScanning imagesCropping photosStand-alone photosThe photo columnPhoto spreadsPhoto spread guidelinesStudio shotsPhoto illustrationsIllustrationsRisky businessExercisesChapter 5. Nuts & Bolts The flagLogos and sigsLiftout quotesDecks and summariesBylinesCredit linesSpacingRules and boxesRefers and promosBreaking up textJumpsChapter 6. Graphics Alternative Story FormsA.S.F. presentationsFast factsBio boxesListsChecklistsQ&A’sQuizzesSurveys and pollsQuote collectionsCharts and graphsTablesRatingsTimelinesStep-by-step guidesDiagramsMapsGraphics packagesPackage planningGraphics guidelinesGraphics galleryChapter 7. Special Effects Bending the rulesThe Stewart variationsWraparounds and skewsPhoto cutoutsMortises and insetsScreens and reversesDisplay headlinesColorAdding color to a pageColor guidelinesPrinting full colorChapter 8. The Redesign Redesigning your paperEvaluating your paperGathering examplesCompiling a shopping listBuilding prototypesTesting and promotionWriting a stylebookLaunching and following upRedesign galleryAppendix Exercise answersGlossaryIndexAcknowledgmentsCredits
£136.62
Open University Press The Complete Guide to Referencing and Avoiding
Book Synopsisâ Why is accurate referencing important? â How do I reference print and digital sources correctly? â What must I do to avoid plagiarism in my written work? â How can I use referencing to assert my own ideas?The Complete Guide to Referencing and Avoiding Plagiarism, Third Edition demystifies the referencing process and provides essential guidance on how to avoid plagiarism when writing for university. It provides clear guidelines on why and when to reference, as well as how to correctly cite from a huge range of sources. The book explains what is considered good referencing practice and ensures you have a watertight understanding of what plagiarism is and isn't, and how to avoid it in your written assignments.Thoroughly updated throughout, this new edition has also been carefully restructured to make it easier to find the precise solutions to all your referencing dilemmas. It offers: â Practical examples of wriTable of ContentsIntroductionAcknowledgementsPART ONE1: The 'Shock' of Referencing2: Why Reference?3: What to Reference4: When to Reference5: Plagiarism6: Referencing and Writing7: Referencing and the Digital WorldPART TWO8: Referencing Styles (Introduction)9: Harvard and other Name-Date Referencing Styles10: Numerical Referencing StylesPART THREE11: Referencing Examples12: Frequently Asked Questions
£20.89
Oxford University Press Inc Writing Without Teachers
Book SynopsisIn Writing Without Teachers, well-known advocate of innovative teaching methods Peter Elbow outlines a practical program for learning how to write. His approach is especially helpful to people who get stuck or blocked in their writing, and is equally useful for writing fiction, poetry, and essays, as well as reports, lectures, and memos. The core of Elbow''s thinking is a challenge against traditional writing methods. Instead of editing and outlining material in the initial steps of the writing process, Elbow celebrates non-stop or free uncensored writing, without editorial checkpoints first, followed much later by the editorial process. This approach turns the focus towards encouraging ways of developing confidence and inspiration through free writing, multiple drafts, diaries, and notes. Elbow guides the reader through his metaphor of writing as cooking: his term for heating up the creative process where the subconscious bubbles up to the surface and the writing gets good.1998 marks Trade ReviewA wise and witty analysis of the process of self-confrontation and growth through writing. * Harvard Educational Review *
£13.29
Yale University Press Writing for Science
Book SynopsisProvides a range of writing skills that an experimental scientist needs to employ. Chapters cover various types of science writing, from routine forms, such as laboratory notes, abstracts, and memoranda, to the more complex writing required in dissertations, journal articles, and grant proposals.
£22.50
Oxford University Press Oxford Modern English Grammar
Book SynopsisOxford's new and definitive guide to grammar is written by a leading expert in the field and covers both British and American English. Its impressive coverage ranges from the very basic to the most complex aspects of grammar, all of which are explained clearly. An authoritative and engaging guide to what grammar is and how it can be used.Table of ContentsPART I: THE BASICS; PART II: FORM AND FUNCTION; PART III: PHRASE AND CLAUSE PATTERNS; PART IV: GRAMMAR AND MEANING; APPENDIX 1: ENGLISH IRREGULAR VERBS; APPENDIX 2: THE STRUCTURE OF THE ICE-GB CORPUS; NOTES AND FURTHER READING; REFERENCES; INDEX
£20.69
HarperCollins Publishers Complete Writing Guide The clear and accessible
Book Synopsis8 books condensed into one, this compendium writing guide is for everyone looking to improve their writing skills, grammar, spelling and punctuation in one easy step.Whether you want to write a novel, draft a report, create a compelling CV, write a letter of protest to the council, or sign off an email, this book is for you and all the family. This latest edition of the Writing Guide is the essential desk companion for anyone requiring a friendly guide to modern communication.Trade Review‘a master class…This is more than a quick reference book. This is a delight for anyone interested in words.’ – Writers’ Forum
£9.49
MIT Press Ltd The Moving Image
Book SynopsisThe Moving Image is an authoritative guide for how to use video in modern communication. It explains what video - television, film, and moving images generally - is and how it has become the most important information medium of the 21st century. It describes how best to produce it, find it, cite it, archive it, and clear the rights to it - and how to make room for its continued ascendance in education, publishing, and knowledge dissemination in the decades to come--
£34.20
Columbia University Press The Novelists Lexicon
Book SynopsisTrade ReviewEnlightening and enjoyable. World Literature TodayTable of ContentsForeword Preface A Adumbrated, by Rick Moody Aletherature, by Helene Cixous Amen, by Zeruya Shalev Anonymity, by Colum Mccann Autofiction, by Philippe Vilain Available, by Lyonel Trouillot Awareness of Banality, by Dimitri Verhulst B Balagan, by Etgar Keret The Banana Republic of Letters, by Chloe Delaume Beauty, by Robert Dessaix Bildungsroman, by Upamanyu Chatterjee Breton, by Christophe Honore Bricoleur, by Monika Fagerholm C Catin, by Jacques Henric Chaff, by Ayerdhal Cinderella, by Eric Reinhardt Creature, by Alissa York Cunnilingus, by Rikki Ducornet D Disappointment, by Nelly Arcan Discipline, by Enrique Vila-Matas Dream, by Dany Laferriere E Echappee, by Marie Desplechin Evolution, by Karen Connelly F Faire, by Christine Angot Fille, by Alain Fleischer Furniture, by Jonathan Lethem H Happiness, by Wei-Wei Harmony and Reconciliation, by Hwang Sok-Yong Hedonism, by Adam Thirlwell Heretic, by Andre Brink Honesty, by Peter Stamm I "I", by Rachid El Daif Identities, by Nuruddin Farah Wise Imagination, by Pascal Mercier India, by Tarun J. Tejpal Insomnia, by Ludmila Ulitskaya Island, by Erri De Luca L To Last, by Giuseppe Culicchia Laughter, by Tariq Ali Lies, by Adriaan Van Dis Loyalty, by Duong Thu Huong M Mariquita, by James Canon The Meaning of A Word..., by Kirsty Gunn The Strolling Mirror, by Rodrigo Fresan N No, by Olivia Rosenthal No Why, by Yannick Haenel Nomad, by Elif Shafak The Novel As Web, by A. S. Byatt Novel/Life, by James Meek What Is The Novel?, by Alaa El Aswany Novice, by Nicolas Fargues P Paralipomena, by Lydie Salvayre Pathos, by Alberto Garlini Phantom, by Ying Chen Physical, by Luc Lang Plague, by David Peace (The) Present, by Jean-Yves Cendrey R "Real", by Philippe Forest The Real, by Nicole Malinconi (Holy) Russia, by Genevieve Brisac S A Successful Sentence, by Gila Lustiger Shadow, by Elisabetta Rasy Signed D.C., by Dennis Cooper Silence, by David Albahari The Depopulated Skies, by Thomas Jonigk Suffering, by Fatos Kongoli T Terroir, by Annie Proulx U Un-, by Jonas Hassen Khemiri Unknowable, by Daniel Mendelsohn The Unreal, by Arthur Japin W Waiting/Attention, by Anne Weber Woman, by Benoite Groult The Word Word, by Leslie Kaplan "Words, Words, Words", by Peter Esterhazy Work, by Rafael Chirbes Y Yusuf, by Suhayl Saadi Z Zorby, by James Flint Contributors Index
£12.59
John Wiley & Sons Inc Writing CopyFor Dummies
Book SynopsisTips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You''ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriterTable of ContentsIntroduction 1 Part I: Understanding Copywriting Basics 7 Chapter 1: Writing Copy: Capturing Hearts, Minds, and Money 9 Chapter 2: Marching Ahead with Copywriting Fundamentals 19 Chapter 3: Looking for Ideas: Finding Inspiration through Investigation 39 Part II: Direct Response Writing That Makes the Sale 53 Chapter 4: Working with the Power of Direct Response 55 Chapter 5: Writing Direct Response Letters That Win Business 69 Chapter 6: Creating Direct Response Brochures That Sizzle and Sell 91 Chapter 7: Completing the Direct Response Package 107 Chapter 8: Going It Alone: Self-Mailers, Postcards, Catalogs, and More 127 Chapter 9: Blasting Away with E-Mail 143 Part III: Building Awareness of Your Business 159 Chapter 10: Basic Branding 101 161 Chapter 11: Writing High-Powered Ads for Your Business 173 Chapter 12: Creating Effective Press Releases and Press Kits 191 Chapter 13: Gaining Credibility with Outstanding Articles 211 Part IV: Managing the Sales Support System 229 Chapter 14: Creating Web Sites That Attract and Hold Customers 231 Chapter 15: Crafting Collateral: Using Supporting Materials 247 Chapter 16: Writing to Sell to a Business, Not a Consumer 263 Part V: Looking at Special Copywriting Situations 275 Chapter 17: Raising Money, Getting Votes, and Promoting Health and Education 277 Chapter 18: Solving Problems When Good Copy Goes Wrong 295 Chapter 19: So You Want to Be a Copywriter 309 Part VI: The Part of Tens 328 Chapter 20: Ten Things You Should Always Do Before Writing 329 Chapter 21: Ten Cures for Common Copywriting Problems 335 Chapter 22: Ten Fast Ways to Find Copywriting Inspiration 341 Index 347
£13.59
Copperhill Media Corporation A Comprehensible Guide to Controller Area Network
£14.25
Adams Media Corporation The Guide to Writing Fantasy and Science Fiction
Book SynopsisScience fiction and fantasy is one of the most challenging—and rewarding—genres to write. But with New York Times bestselling author Philip Athans and fantasy giant R. A. Salvatore at your side, you’ll create worlds that draw your readers in—and keep them reading!Drawing on his years of experience as one of the most acclaimed professionals in publishing, Wizards of the Coast editor Athans explains how to set your novel apart and break into this lucrative field. From devising clever plots and building complex characters to inventing original technologies and crafting alien civilizations, Athans gives you the techniques you need to write strong, saleable narratives. Athans applies all of these critical lessons together in an unprecedented deconstruction of a never-before-published tale by the one and only R. A. Salvatore! There are books on writing science fiction and fantasy, and then there’s this book—the only on
£12.19
F&W Publications Inc The Emotional Craft of Fiction
Book SynopsisEngage Your Readers with Emotion While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: • emotional modes of writing • beyond showing versus telling • your story's emotional world • moral stakes • connecting the inner and outer journeys • plot as emotional o
£15.29
Cornerstone Strictly English
Book SynopsisIn a career of more than 25 years in Fleet Street Simon Heffer has written columns for and held senior positions on the Daily Mail, The Daily Telegraph and The Spectator. It was while associate editor of The Daily Telegraph that his emails to staff lamenting their lapses in English became an internet cult, and led to the writing of this book. He read English at Cambridge and holds a PhD from that university in history. His previous books include: Moral Desperado: A Life of Thomas Carlyle, Like the Roman: The Life of Enoch Powell, Nor Shall My Sword: The Reinvention of England and Vaughan Williams.Trade ReviewAn impassioned case for correct English, full of practical advice * Country Life *Every one of us who gasps at the use of English in the papers each morning or harrumphs on turning on the radio will find much to applaud * The Spectator *I have spent several productive hours reading Strictly English -- Jeffrey Archer * Daily Telegraph *His evidently strong feelings about his subject, fluently expressed, make this book lively and engrossing * Times Literary Supplement *The Holy Grail of grammar ... It is a delight to read and learn from this book * Field *
£13.49
F&W Publications Inc Writing Irresistible Kidlit: The Ultimate Guide
Book Synopsis
£15.29
Little, Brown Book Group How To Write Your First Novel
Book SynopsisLet best-selling novelist Sophie King guide you through the whole process of writing your first novel and getting it published.This revised edition takes aspiring novelists through the steps of writing a novel, from finding that initial idea, to keeping the plot going and crafting the perfect ending. With helpful exercises in each chapter you will learn how to:- Develop a brilliant idea for your first novel - Create characters that will make your novel come alive - Plot your novel so that your readers simply have to turn the page - Unravel the mysteries of viewpoint - Create realistic dialogue and settings so your readers feel they are there - Find your own voice. - Most importantly, the book includes tips and advice on how to get published. This new edition also includes a ten step guide to revision so that you can polish your novel to be the best it can be.Table of Contents 0: Preface 1: Are You Ready to Commit? 2: A Novel Idea? 3: Finding Your Own Voice 4: The Killer First Sentence 5: It's All in the Plot: Part One 6: It's All in the Plot: Part Two 7: Who Are You? How to Create Convincing Characters 8: Viewpoint 9: De-mystifying Dialogue 10: Setting 11: How to Show and Not Tell 12: Sense and Sensibility 13: Humour 14: Different Genres 15: How to Keep a Timeline 16: The Art of Revision 17: Synopsis 18: The Title 19: Revealing All! 20: How to Get Published 21: Writing the Next Novel 22: Don't Skip This! It Might Help ... 0: Index
£10.44
Oxford University Press Inc Writing With Power
Book SynopsisWriting with Power is a guide for the student writing an essay, the professional writer working on a story, or the manager writing a memo for a tight deadline. As Elbow explains, Writing with power doesn''t just mean getting power over readers. It means getting power over yourself and over the writing process: knowing what you are doing as you write; figuring out what you really mean; being in charge, having control; not feeling stuck or helpless or intimidated. I am particularly interested in this second kind of power in writing, and I have found that without it you seldom achieve the first kind. For the second edition, Elbow has written a new introduction in which he discusses in detail the mysterious dimensions of Writing with Power - voice, quality and bad writing, wrongness and felt sense, and sharing written work with others.Trade Review"Students for the first time are excited about being able to transform their thoughts into clear language with a new found confidence."--Alan Dernalowicz, Mount Wachusett Community College Praise for the previous edition: "Page after page, chapter after chapter, Peter Elbow gives direct and down-to-earth advice for beginning writers."--Teachers and Writers "A practical handbook for anyone who needs to write."--The Boston Globe "A valuable aid for those who need to write who are hindered by lack of tools needed to successfully complete such a task on a day-to-day basis."--Gary Douglas, WITC
£14.39
The University of Chicago Press The Subversive Copy Editor Second Edition
Book SynopsisLongtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the rights and wrongs of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller's ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be difficult. Saller's own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today's publishing practices while retaining the
£14.25
The University of Chicago Press Bigger Brighter Louder 150 Years of Chicago
Book SynopsisThe first known Chicago Tribune theater review appeared on March 25, 1853. This book showcases early reviews of actors and shows that would go on to achieve phenomenal success, including a tryout of A Raisin in the Sun with newcomer Sidney Poitier and the first major review of The Producers.Trade Review"From Joseph Jefferson as Rip Van Winkle in 1868, to Claudia Cassidy (the notorious critic of the '40s and '50s), to the Goodman Theatre's The Iceman Cometh with Nathan Lane in 2012, Chris Jones writes a rich and rewarding history of Chicago theater. It's a must for any theatergoer." (Roy Leonard) "An invaluable addition to the history of our city." (Roche Schulfer, executive director of Goodman Theatre)"
£22.80
Peace Hill Press Writing With Skill, Level 1: Student Workbook
Book SynopsisThis groundbreaking new writing series combines time-tested classical techniques—the imitation and analysis of great writers—with original composition exercises in history, science, biography, and literature. Skills Taught: • One- and two-level outlining • Writing chronological narratives, biographical sketches, descriptions, and sequences across the curriculum • Constructing basic literary essays on fiction and poetry • Researching and documenting source material • First volume of four that will prepare students for high-level rhetoric and composition Features of the program: • Writing assignments are modeled on examples from great literature and classic nonfiction • All source material for assignments is provided—no other books are needed • This Student Workbook encourages independence by directing all assignments to the student • Instructor Text (sold separately) provides scripted dialogue to use when the student has difficulty, plus detailed guidance on how to evaluate the student’s work • First volume of four that will prepare students for high-level rhetoric and composition
£22.99
HarperCollins Publishers Inc How to Write a Sentence
Book SynopsisNew York Times Bestseller“Both deeper and more democratic than The Elements of Style” —Adam Haslett, Financial Times“A guided tour through some of the most beautiful, arresting sentences in the English language.” —SlateIn this entertaining and erudite gem, world-class professor and New York Times columnist Stanley Fish offers both sentence craft and sentence pleasure, skills invaluable to any writer (or reader). Like a seasoned sportscaster, Fish marvels at the adeptness of finely crafted sentences and breaks them down into digestible morsels, giving readers an instant play-by-play. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works. It is a book that will stand the test of time.Trade Review"Both deeper and more democratic than The Elements of Style." -- Financial Times "A guided tour through some of the most beautiful, arresting sentences in the English language." -- Slate "[Fish] shares his connoisseurship of the elegant sentence." -- The New Yorker "Stanley Fish just might be America's most famous professor." -- BookPage "How to Write a Sentence is a compendium of syntactic gems-light reading for geeks." -- New York magazine "How to Write a Sentence isn't merely a prescriptive guide to the craft of writing but a rich and layered exploration of language as an evolving cultural organism. It belongs not on the shelf of your home library but in your brain's most deep-seated amphibian sensemaking underbelly." -- Maria Popova, Brain Pickings "[Fish's] approach is genially experiential-a lifelong reader's engagement whose amatory enthusiasm is an attempt to overthrow Strunk & White's infamous insistences on grammar by rote." -- New York Observer "In this small feast of a book Stanley Fish displays his love of the English sentence. His connoisseurship is broad and deep, his examples are often breathtaking, and his analyses of how the masterpieces achieve their effects are acute and compelling." -- New Republic "A sentence is, in John Donne's words, 'a little world made cunningly,' writes Fish. He'll teach you the art." -- People "This splendid little volume describes how the shape of a sentence controls its meaning." -- Boston Globe "Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop." -- Roy Blount Jr. "Language lovers will flock to this homage to great writing." -- Booklist "Fish is a personable and insightful guide with wide-ranging erudition and a lack of pretension." -- National Post "For both aspiring writer and eager reader, Fish's insights into sentence construction and care are instructional, even inspirational." -- The Huffington Post "If you love language you'll find something interesting, if not fascinating, in [How to Write a Sentence]." -- CBSNews.com "[A] slender but potent volume. Fish, a distinguished law professor and literary theorist, is the anti-Strunk & White." -- The Globe and Mail "You'd get your money's worth from the quotations alone...if you give this book the attention it so clearly deserves, you will be well rewarded." -- Washington Times "The fun comes from the examples cited throughout: John Updike, Jane Austen...all are cited throughout." -- Washington Post "How to Write a Sentence is the first step on the journey to the Promised Land of good writing." -- Saudi Gazette "How to Write a Sentence is a must read for aspiring writers and anyone who wants to deepen their appreciation of literature. If extraordinary sentences are like sports plays, Fish is the Vin Scully of great writing." -- Gerald Graff and Cathy Birkenstein, authors of "They Say/I Say" "Coming up with all-or-nothing arguments is simply what Fish does; and, in a sense, one of his most important contributions to the study of literature is that temperament...Whether people like Fish or not, though, they tend to find him fascinating." -- The New Yorker
£9.49
CONNELL PUBLISHING LTD The Connell Guide To How to Write Well
Book Synopsis
£8.24
Hawthorn Press Sing Me the Creation: Creative Writing Sourcebook
Book SynopsisThis is an inspirational workbook of creative writing exercises for poets and teachers, and for all who wish to develop the life of the imagination. Paul Mathews gives us permission to indulge our fantasy, and then, when that life is flowing, provides the tools to craft it into poetry and song.
£27.31
American Meteorological Society Eloquent Science – A Practical Guide to Becoming
Book Synopsis"Eloquent Science" evolved from a workshop aimed at offering atmospheric science students formal guidance in communications, tailored for their eventual scientific careers. Drawing on advice from over twenty books and hundreds of other sources, this volume presents informative and often humorous tips for writing scientific journal articles, while also providing a peek behind the curtain into the operations of editorial boards and publishers of major journals. The volume focuses on writing, reviewing, and speaking and is aimed at the domain of the student or scientist at the start of her career. The volume offers tips on poster presentations, media communication, and advice for non-native speakers of English, as well as appendices on proper punctuation usage and commonly misunderstood meteorological concepts. A further reading section at the end of each chapter suggests additional sources for the interested reader, and sidebars written by experts in the field offer diverse viewpoints on reference topics.
£32.30
Oneworld Publications How to Write Like Tolstoy: A Journey into the
Book SynopsisA Spectator Best Book of the Year ‘This book is a wry, critical friend to both writer and reader. It is filled with cogent examples and provoking statements. You will agree or quarrel with each page, and be a sharper writer and reader by the end.’ Hilary Mantel ‘There are three rules for writing a novel,’ Somerset Maugham once said. ‘Unfortunately, no one knows what they are.’ So how to bring characters to life, find a voice, kill your darlings, avoid plagiarism (or choose not to), or run that most challenging of literary gauntlets—writing a good sex scene? Veteran editor and author Richard Cohen takes us on a fascinating excursion into the lives and minds of our greatest writers—from Balzac and Eliot to Woolf and Nabokov, through to Zadie Smith and Stephen King, with a few mischievous detours to Tolstoy along the way. In a glittering tour d’horizon, he lays bare their tricks, motivations, techniques, obsessions and flaws.Trade Review‘Provides amazing insight into the working methods, techniques, tricks and flaws of some of the greatest writers in literary history…An engrossing read for bibliophiles and lovers of literature as much as aspiring writers.’ * New European *‘This book is a wry, critical friend to both writer and reader. It is filled with cogent examples and provoking statements. You will agree or quarrel with each page, and be a sharper writer and reader by the end.’ -- Hilary Mantel‘A glorious patchwork of quotation and anecdote. It is a true commonplace book, the homage of a passionate reader to the writers who have provided his “main pastime”.’ * Sunday Times *‘Welcome, wise and witty…Aspiring writers will glean excellent advice here.’ * Literary Review *‘I very much enjoyed Richard Cohen’s How to Write Like Tolstoy’ -- Julie Burchill * Spectator, Books of the Year *‘An anecdotal, breezy and comprehensive approach…an entertainingly slick read.' * Herald *‘The highest compliment one can pay How to Write Like Tolstoy is that it provokes an overwhelming urge to read and write.’ * Wall Street Journal *‘A book for the general reader as much as the aspiring novelist.’ * Tablet *‘Interesting, charming, and engaging…Cohen reveals the possibilities that lie in wait when authors practice selection and intention, sparking the literary imagination.’ * Library Journal, starred review *‘An inspiring book! It makes one glad to be a writer.’ -- Fay Weldon‘Elegant... Cohen [tells] amusing, often discursive stories about great literature and authors, mixed with the writers’ own observations, which he hopes will further inspire readers and would-be writers. The advice is pleasant, and sometimes wise.’ * Publishers Weekly *‘Insightful… [Cohen] escorts his readers to Iris Murdoch for sage counsel on launching a novel, to Salman Rushdie for shrewd guidance on developing an unreliable narrator, to Rudyard Kipling for a cagey hint on creating memorable minor characters, and to Leo Tolstoy for a master’s help in transforming personal experience into fictional art. Even readers with no intentions of writing a novel will relish the opportunity to join their favourite authors at the workbench.’ * Booklist *‘Cohen’s myriads of examples are lush and instructive... he is a generous tour guide through his literary world’ * Kirkus Reviews *
£9.49
Silman-James Press,U.S. New Screenwriter Looks At the New Screenwriter
Book Synopsis
£15.29
New Village Press Undoing the Silence
Book Synopsis
£16.14
Hackett Publishing Co, Inc Writing with Sources: A Guide for Students
Book SynopsisThe challenges of integrating and citing sources in academic work have expanded in scope and complexity in the digital age, but the basic principles and guidelines for doing so responsibly remain the same. The third edition of Writing with Sources is updated throughout, providing more examples of the proper use and citation of digital and print sources across disciplines—including current conventions specific to MLA, The Chicago Manual of Style, APA, and CSE citation styles—while preserving its concise and accessible format.Trade ReviewComments on the previous edition: "The best little book for college writers. Harvey understands the writer’s position—and plight—when composing essays that must respond to texts yet make independent assertions. Writing with Sources not only provides clear rules of citation for papers in the humanities, social sciences, and sciences, but it also shows how writers can incorporate and advance ideas learned from other writers, while avoiding the bad habits of composition that can lead to plagiarism. It’s the one book to keep on your desk." —David Gewanter, Georgetown UniversityComments on the previous edition: "An excellent and concise survey for students. Harvey covers all the necessary bases and mixes in a touch of humor besides. Its strength lies in its size: college students will not be put off by the volume, but it does not sugarcoat its message, either. Using examples from the book’s own text is brilliant!" —Daniel Berman, Temple University
£12.34
Pharmaceutical Press The Complete Guide to Medical Writing
Book SynopsisThis book provides an overview to the novice medical writer by explaining how to get published, how to write for a particular audience or in a particular media, what the publishing processes are and what the financial rewards might be.Trade Review'I was especially impressed with the book's focus on audience, which infuses almost every chapter...John Kirkman provided an excellent discussion on writing for an audience, including some of the latest research on how readers read, an aspect of audience analysis often overlooked by authors of technical communication texts...I would not hesitate to recommend it to participants in a workshop for doctors or researchers who are writing for novices'Carolyn Boiarsky, Technical Communication, Volume 56, Number 3, 3 August 2009 -- Carolyn Boiarsky * Technical Communication *'The book is indeed complete and speaks to novice writers or students who may be new to the health professions, as well as knowledgeable clinicians and researchers who need help compiling examination questions, writing press releases, or adding publications to their resumes...besides a thorough back-of-the-book index, the book has useful appendixes...anyone involved in the health professions, whether readers or writers, will appreciate and enjoy this book...is a joy to read by any lover of language and its many applications.'Elizabeth H. Wood. Journal of the Medical Library Association. 2008 January; 96(1): 70 -- Elizabeth H. Wood * Journal of the Medical Library Association *'This book is a tour-de-force of virtually all aspects of medical writing. It is a comprehensive, yet practical guide to the conception, preparation, and presentation of material in written form...this book delivers. It is difficult to imagine an area of medical writing that is not covered by this comprehensive and practical guide, and it is difficult to imagine any medical professional, at any level, not finding something extremely useful in it.'Robert B. Raffa, Temple University School of Pharmacy. July 2007. Doody Enterprises, Inc. -- Robert B. Raffa"Although very comprehensive the chapters are well written and easy to follow, with tables of handy hints and tips which summarise the key messages from each chapter...this book is an essential addition to any hospital or academic pharmacy department...a book like this is a valuable resource to encourage more pharmacists to take up the writing and documentation role"Sinead McCool, Course Co-ordinator, UCC/CACT MSc Clinical Pharmacy. The Irish Pharmacy Journal, 2007, July 2007 -- Sinead McCool * The Irish Pharmacy Journal *'The contents are generally well organized, and the main chapters are clearly sign-posted, and so are easy to navigate...each of the six sections contains come outstanding chapters and many solid contributions.'Karen Shashok, Translator/Editorial Consultant. The Journal of the European Medical Writers Association (The Write Stuff) Volume 16. No. 3, 2007 -- Karen Shashok * The Journal of the European Medical Writers Association *Table of ContentsIntroduction; 1. Style for Medical Writing; 2. Writing for the Public; 3. Writing a Research Report; 4. Medical Case Reports; 5. Reviews; 6. Conference Posters; 7. Referencing; 8. Writing an Editorial; 9. Letters to the Editor of a Journal: Richard Clark; 10. Writing for Magazines/newspapers; 11. Press Releases; 12. Writing for a Medicines Information Centre; 13. Instructions and Procedures; 14. Writing Examination Papers and Assessment Documents; 15. Presentation Material; 16. Writing a Thesis; 17. Applications; 18. Advertisements; 19. Writing for the Internet; 20. Medical Media and the Law; 21. Writing and Editing Books; 22. Getting Published.
£25.65
Macmillan Learning The Handbook of Technical Writing with 2020 APA
Book Synopsis
£38.94
Broadview Press Ltd Digital Writing: A Guide to Writing for Social
Book SynopsisThis guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.Trade Review“In Digital Writing, Dan Lawrence skillfully blends ancient rhetorical concepts and contemporary philosophical thought with the pragmatic theories and best practices of the digital age. In this concise, accessible text, Lawrence speaks not only to students who aspire to writing careers, but also to teachers whose pedagogical development necessitates a nuanced understanding of the theories and machinations that underpin the digital world. Lawrence’s experience as a digital practitioner, his skill as a teacher, and the sophistication of his reflections permeate the book and promise to enrich the field of digital writing.” — Karla Saari Kitalong, Professor Emerita, Michigan Technological University“Dan Lawrence sets out to do some impossible things in Digital Writing: to use ancient techniques against modern technologies, and to apply ancient principles to a society that has lost touch with them. Lawrence uses a tried and true historical framework to provide solutions to problems which have become societal and for which we have precious few such helpful guides. Lawrence urges the reader to do the one thing advertisers, marketers, and tech companies do not want them to do, something it is harder and harder to do with each passing microsecond: to stop and think. Digital Writing will open a lot of eyes to the subtle arts of persuasion employed at every turn of the average person’s daily digital life, and will arm them with the resources to be more intentional in their participation and more sophisticated in their response.” — Andrew McLuhan, author of written matter (Revelore Press, 2021)Table of ContentsChapter 1: Introduction to Digital Writing 1.1 Introduction 1.2 What is Digital Writing? 1.3 Rhetorical Framework for Digital Writing 1.4 Rhetoric, Audience, and Technology 1.5 Rhetoric in Application 1.5.1 Ethos 1.5.2 Pathos 1.5.3 Logos 1.6 Procedural Rhetoric 1.7 Careers in Digital Writing 1.8 How to Use This Text 1.9 Exercises Chapter 2: Writing for Social Media 2.1 The Digital Writing Process 2.2 Rhetoric and Social Media 2.3 Emulation 2.4 Interactivity 2.5 House of Language: The Language Game 2.6 What is Social Media? 2.7 Benefits of Social Media 2.8 Social Media in Business 2.9 Global Social Media Usage 2.10 Major Platforms: Facebook, Instagram, Twitter 2.10.1 Facebook 2.10.2 Twitter 2.10.3 Instagram 2.11 Digital Medi and Marketing 2.12 Marketing Departments 2.13 Marketing vs. Advertising 2.14 Conversions 2.15 Case Studies & Applications 2.16 Writing for Facebook 2.17 Writing for Twitter 2.18 Writing for Instagram 2.19 Exercises Chapter 3: Writing for the Web 3.1 Introduction 3.2 Global Internet Access and Usage 3.3 User Behavior and Time Online: What Are People Doing on the Internet? 3.4 Algorithms and the Black Box of Technology 3.5 Ethics, Data, and Privacy 3.6 Searchability/Findability 3.7 Disinformation 3.8 Writing Content for the Web 3.9 Web Traffic 3.10 Blogging 3.11 Search Engine Optimization 3.12 Content Writing 3.13 Landing Pages 3.14 Using Web Building Tools 3.15 Exercises Chapter 4: Digital-Visual Design 4.1 Introduction 4.2 Visual Rhetoric 4.3 Graphic Design 4.4 The Rise of Digital Video 4.5 Digital-Visual Design 4.6 Don’t Be Afraid of Adobe 4.7 YouTube and Video Advertisements 4.8 Aesthetics and Microgenres 4.9 Emergent Technology and the Reality of the Virtual 4.10 Exercises Chapter 5: Digital Writing Jobs 5.1 Introduction 5.2 Articulating Skills and Digital Skills 5.3 Acquiring and Claiming Skills 5.4 Specializations and What Employers Look For 5.5 Applying to Jobs 5.6 Networking and LinkedIn 5.7 The Digital Writer’s Resume 5.8 The Digital Writer’s Cover Letter 5.9 Conclusion5.10 Exercises Appendix Bibliography & Further Reading Pexels Imagery Credits
£24.26
Abrams The Very Short Story Starter
Book Synopsis Think about your writing from a new perspective and learn to tell a story in the most effective way possible with John Gillard’s The Very Short Story Starter, a flash-fiction workbook. Popular with creative writers around the world, flash fiction is an ultra-short story format (usually 1,000 words or less) that distills a narrative into its most economic and impactful form. In this lay-flat paperback workbook, you’ll find 101 flash-fiction writing prompts, each crafted to inspire an incredible variety of very short stories. Some prompts instruct you to focus on setting or developing a specific character. Other prompts ask you to play with story structure, to begin at the end or jump right into the middle of the action. You are also encouraged to bring the journal to different locations (a coffee shop or a museum) and take story cues from your surroundings. With helpful writing tips and just the right amount of space
£15.54
Bloomsbury Publishing PLC Academic Success
Book SynopsisThis hands-on book introduces students to the demands of university study in a clear and accessible way and helps them to understand what is expected of them. It helps students to develop the core skills they need to succeed at university, and gives guidance on the key forms of academic writing, including essays, reports, reflective assignments and exam papers. It shows students how to recognise opinions, positions and bias in academic texts from a range of genres, develop their own 'voice' and refer to others' ideas in an appropriate way. It also features authentic examples of academic texts and engaging activities throughout to aid understanding. Packed with practical guidance and self-study activities, this book will be an essential resource for all students new to university-level study. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/academic-success. These resources are designed to support teaching and learning when using this textboTrade ReviewThis book delivers exactly what the title promises: everything a student needs to be successful in their studies. * Lee Fallin, University of Hull, UK *An invaluable guide to the nature of successful learning in a university context, which will help students better prepare for and manage the challenges faced in tertiary studies. * Professor Jack Richards, University of Sydney, Australia *Academic Success includes everything a student needs to know about university: from how a university works through to advice on reading, writing and thinking academically, including differences between disciplines. It's a comprehensive, useful guide to transitioning to university and succeeding in your studies. * Helen Cooper, University of Birmingham, UK *Table of ContentsIntroduction PART 1: INTRODUCTION TO UNIVERSITY STUDY 1. What's Different About Academic Communication? 2. Students and Lecturers 3. Independent Learning PART 2: TAKING PART IN UNIVERSITY LEARNING 4. Academic Listening 5. Academic Reading Tutorials and Seminars 7. Doing Group Assignments PART 3: BECOMING CRITICAL 8. Opinions, Positions and Bias 9. Critical Thinking 10. Sources of Academic Knowledge PART 4: EXPRESSING YOUR VOICE AND REFERRING TO THE VOICES OF OTHERS 11. Voices in Academic Texts 12. Expressing Your Own Voice 13. Avoiding Plagiarism 14. Voices in Different Types of Text 15. Creating an Identity in Different Types of Text PART 5: WRITING ACADEMIC TEXTS 16. Writing in the University 17. Making Your Argument Flow 18. Writing Essays 19. Writing Reports 20. Writing Research Reports 21. Writing Reflective Texts 22. Writing Electronic Texts 23. Writing in Exams Further Reading Glossary.
£18.04
Bloomsbury Publishing PLC Creating an Undergraduate Literary Journal
Book SynopsisUniversity literary journals allow students to create their own venue for learning, have a hands-on part of their development in real-world skills, and strive towards professional achievement. But producing an undergraduate literary magazine requires commitment, funding, and knowledge of the industry. This practical guide assists students and faculty in choosing a workable structure for setting up, and then successfully running, their own literary publication. Whether the journal is print or online, in-house or international, Creating an Undergraduate Literary Journal is a step-by-step handbook, walking the reader through the process of literary journal production. Chapters focus on: defining the journal; the financial logistics; editing the journal; distribution; and what could come next for a student writer-editor after graduation. The first book of its kind to offer instruction directly to those running university-based literary magazines, this book includes insights from forTrade ReviewAudrey Colombe’s Creating An Undergraduate Literary Journal provides a wealth of information for faculty advisors, student and faculty editors, and undergraduates and graduate students alike on the business of literary publishing and tips for building, developing, expanding, and marketing a successful literary magazine. * Keya Mitra, Pacific University, USA *Table of ContentsIntroduction: Running a Literary Journal The sorrows, the joys What to expect from this book 1.Defining Your Journal Start Out by Looking Around: What Defines Your School and Your Project? Are you working on an existing journal, or starting from scratch? Considering the Possibilities: In house National/International Online In print 2. Financial and In-kind Support The Budget University: Student Fees, Department, College, Provost Advisory Board Fundraising 101 Faculty Advisor/Graduate Advisor Partner Journals Advertising 3. Editing the Journal Editing tasks: creating a handbook and editorial practices Diversity – Staff and Selections Establishing an Annual Schedule Communication Between yourselves With your writers Production and Design Awards – Or Not 4. Writer-Editor Citizen Reading Series and Other Literary Events Creating Writing Opportunities for Everyone Collaborative Work with Other Student Artists Community Outreach: Getting Writers from the Community Involved University engagement (with Admissions, Alumni Relations, Development) 5. Networking and Professionalization State and Local Writing Groups AWP & FUSE National and International Writing Conferences Internships Graduate School Index Appendix A: List of undergraduate literary magazines, print and online Appendix B: List of helpful literary organizations
£20.89
HarperCollins Publishers The Times Style Guide
Book SynopsisThe official style guide followed by The Times and The Sunday Times.Uncover the rules, conventions and policies on spelling, grammar and usage followed by the journalists, contributors and editors working on the Times and Sunday Times newspapers. Now updated with all the latest policy decisions.Royal Family or royal family? Frontrunner or front-runner? Assure or ensure? Affect or effect? Even the most accomplished writer will run up against these and many similar problems in the quest for clear, elegant and grammatical writing.The Times and Sunday Times editors answer these and hundreds of other usage conundrums with a comprehensive collection of entries covering the quirky minefield of the English language.Although no literary straitjacket, this authoritative guide is the foundation of correct English usage for all Times and Sunday Times journalists and contributors and provides a benchmark style, the essential ingredient of all well-written English.
£11.69
Bloomsbury Publishing PLC Advanced Creative Nonfiction
Book SynopsisAdvanced Creative Nonfiction: A Writers' Guide and Anthology offers expert instruction on writing creative nonfiction in any formincluding memoir, lyric essay, travel writing, and morewhile taking an expansive approach to fit a rapidly evolving literary art form. From a history of creative nonfiction, related ethical concerns, and new approaches to revision and publishing, this book offers innovative strategies and ideas beyond what's traditionally covered. Advanced Creative Nonfiction: A Writers' Guide and Anthology also includes: An anthology of contemporary creative nonfiction by some of today's most inventive and celebrated writers Advanced explorations into the craft of creative nonfiction across forms In-depth discussion of truth, ethics, and memory Practical advice on revision, editing, research, and publishing Writing prompts and exercises throughout the textbook A companion website is also available for the book at http://www.blooTrade ReviewAdvanced Creative Nonfiction: A Writer’s Guide and Anthology sets a new standard for teaching creative nonfiction by covering a wide range of craft topics, explicating old and emergent forms, and including a unique anthology ... Each chapter reads as an engaging lecture, a lesson on how to process, and more importantly, how to be a human who writes. * Technical Communication *I’ve searched long and hard for a creative nonfiction text that not only reflects the traditions of nonfiction but likewise its myriad and protean forms. At last, I have it in this smart and clear-headed look at a genre that prizes uncertainty and seeking. Prentiss and Nelson undo traditional and unhelpful definitions of the forms and argue for a more malleable approach, eschewing the narrow rut of truth versus fiction. The vignettes that introduce each chapter are themselves lovely reflections that marry form and experience by these two talented writers. The choices for the anthology reflect the breadth, diversity, and brilliance of many of the most inventive and exciting writers of creative nonfiction today. And as guides, Nelson and Prentiss prove themselves to be the most trustworthy of pathfinders through a heretofore confusing landscape in a practice that is still trying to define itself. I expect this will be my teaching text of choice for years to come. * Robin Hemley, Author of Borderline Citizen: Dispatches from the Outskirts of Nationhood, Founder of NonfictioNOW and Co-editor and founder, Speculative Nonfiction *Table of ContentsIntroduction Part 1: Foundations 1. The History of Creative Nonfiction 2. Veracity and Genre 3. Forms and Modes of Creative Nonfiction 4. Interplay of Genres, Forms, and Modes 5. Elements of Creative Nonfiction Part 2: Evolutions 6. The Central Question 7. Image and Metaphor 8. Exploding Scene 9. Chronology 10. Dialectical Movement 11. Setting As Character 12. Writer, Narrator, Character 13. Lenses 14. Reflection, Introspection, and Speculation 15. Beginnings and Endings 16. Music of Prose Part 3: Integrities 17. Truth, Fact, and Memory 18. Authority and Credibility Part 4: Renovations 19. Workshops, Peer Reviews, and Writing Groups 20. Revision 21. Publishing Part 5: Anthology 1. Austin Bunn, “Basement Story” 2. Amy Butcher, “Women These Days” 3. Seo-Young Chu, “A Refuge for Jae-in Doe: Fugues in the Key of English Major” 4. Melissa Febos, “Leave Marks” 5. Kathy Fish, “Collective Nouns for Humans in the Wild” 6. Harrison Candelaria Fletcher, “Open Season” 7. Ross Gay, “Loitering” 8. Och Gonzalez, “What I Do on My Terrace is None of Your Business” 9. Peter Grandbois, “Loyalty” 10. Major Jackson, “Mighty Pawns” 11. Sarah Minor, “A Log Cabin Square” 12. Jessica Hendry Nelson, “When You Were a Boy in Maine” 13. Sean Prentiss, “Buying a House” 14. Jonathan Rovner, “The Funambulists” 15. Vijay Seshadri, “Memoir” 16. Vivek Shraya, “Trisha” 17. Margot Singer, “Call it Rape” 18. Ira Sukrungruang, “Invisible Partners” 19. Jill Talbot, “The Professor of Longing” 20. Abigail Thomas, “Nostalgia” 21. Ryan Van Meter, “First” 22. Elissa Washuta, “Incompressible Flow” 23. Christian Wiman, “The Limit” 24. Brooke Juliet Wonders, “Self Erasure” 25. Xu Xi, “Godspeed” 26. Kristen Millares Young, “A Few Thoughts While Shaving” Index
£21.84
John Wiley & Sons Inc APA Style Citations For Dummies
Book SynopsisWrite right in for scholarly success While world-renowned for the precision and clarity it lends to scholarly writing, keeping track of APA style's exacting standards can be demanding (at times even excruciating!) for initiates and seasoned writers alike. Created and governed by the American Psychological Association, it provides a universal style for formatting, citations, and footnotes in psychological research, behavioral and social science journals, and beyond. Getting up to speed is tough stuff, but once you've got it, your work will have that easy-to-follow scholarly authority that will get high marks from your professors and peers alike. Your friendly, frustration-free guide for this adventure in simplifying APA style is Joe Giampalmi, who has taught more than 100 APA-style composition courses to college students. He takes the pain of following APA style away by breaking it down to its essential elements and focusing on the important stuff students encounter most. You'll work through specific, real-life examples of using APA style for psychology, criminology, business, and nursing papers. In addition to demystifying the intricacies of formatting and citation, APA Style & Citations For Dummies has got you covered in all matters of grammar and punctuationas well as guidance on how APA style can help you negotiate issues around the ethics of authorship and the importance of word choice in reducing bias. Develop conciseness and clarityPay attention to flow, structure, and logic in your writingKnow when, why, how, and what to citeKeep your writing ethically conscious and bias-free Writing in APA style is something that almost all students will need to do at some point: APA Style & Citations For Dummies is a must-have desk reference to know how to win the approval of your professorsand earn the marks you need for success!Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 3 Icons Used in This Book 4 Where to Go from Here 4 Part 1: Conforming to Standards: APA and the Academic Environment 5 Chapter 1: Capitalizing on Consistency: APA and the Academic Classroom 7 Understanding APA and Academic Standards 8 Standardizing how you handle topics 10 Respecting the academic environment 10 Comparing APA and MLA 13 Identifying Your Role in Academic Process 15 APA and high school classrooms 16 APA and college courses 17 APA and comp courses 18 APA and content courses 19 APA and online courses 20 Confronting Cultural Differences — APA and Nonnative English Students 21 Seeking a professor who supports language learning 22 Understanding that English isn’t easy 23 Making the transition seamlessly 24 Chapter 2: Updating and Debugging: APA Seventh Edition 27 Transitioning from the Sixth: APA for Today 28 Focusing on the Title Page and Page Organization 29 Running heads 30 Period spacing 30 Levels of headings 30 Font options 30 DOI and URL Formatting 31 Paper length 31 Bold section headings 31 Writing improvement plan 31 Page order 31 Eyeing the Changes with Citations and References 32 Addressing Bias-Free Writing Style and Updated Mechanics 34 Approaching APA Updates: Mindset 35 Student Publishing: Your Goal As a Serious Writer 37 Chapter 3: Understanding Expectations: APA and Discourse Communities 39 Understanding Academic Expectations in College 40 Figuring out what you want to achieve in college 41 Fulfilling your professors’ expectations: Your needs 42 Examining APA Expectations 47 Overcoming Adversity 48 Identifying Discourse Communities You’ll Encounter in College 49 College communities 50 Course communities 52 APA community 53 Graduation community 53 Chapter 4: Protecting Scholarship: Plagiarism 57 Academic Integrity: Get Your Sheepskin 58 Defining academic integrity 58 Looking at the research 59 Plagiarism and Academic Dishonesty: You Know Better 60 Cheating 60 Self-plagiarism 60 Patchwriting 61 Conflicts of interest 61 Unauthorized collaboration 61 Falsification 61 Plagiarism 62 Avoiding Plagiarism: Your Responsibilities 63 Manage your time wisely 63 Advocate academic integrity 64 Identify assignment limitations 64 Detail your research 64 Practice responsible citing 65 Utilize APA feedback resources 65 Steer clear of unreliable strategies 66 Closing Cultural Gaps: APA Strategies for Nonnative English Students 68 Grasping cultural differences in education 68 Utilizing additional APA strategies for non-native English students 69 Part 2: Earning Applause: APA Writing for the Academic Audience 71 Chapter 5: Writing for Success: APA Writing Style 73 Focusing on the Why and How: Audience and Purpose 74 Academic and assignment audience 75 Purpose 76 Zeroing In: Assignment Approach and Focus 77 Approach 78 Focus 79 Smooth Sailing: Transitions and Flow 80 Organizational flow 81 Transition strategies 82 Writing with Attitude: Tone 83 Recalling Sandbox Lessons: Respectful Language 86 Racial and ethnic references 87 Age and disability references 87 Gender and sexual orientation references 88 Socioeconomic references 90 Chapter 6: Creating a Foundation: The Principal Parts of Speech, Structure, and Usage 91 Shining the Spotlight on the Stars of the Show: Action Verbs 92 Using your voice 92 Being in agreement 94 Focusing on tense 95 Avoiding Anonymity: Nouns 96 Designating Replacements: Pronouns 97 Staying in agreement 97 Eyeing APA person preferences 98 Using the singular “they” 99 Building Basics: Structures 99 Sentences and paragraphs 100 Parallelism 101 Reducing Confusion: Problem Pairs 103 Problem pairs 103 Problem pronouns 104 Misplaced description 105 Chapter 7: Navigating Pages: Conventions of Style 107 Marking Cadence: Punctuation 108 End punctuation and spacing 108 Comma 109 Semicolon and colon 109 Dashes and slashes 111 Quotation marks 112 Parentheses, brackets, and ellipses 113 Seeking Attention: Special Conventions 115 Italics 115 Abbreviations 116 Numbers 117 Perfecting Appearance: Spelling 117 Spelling strategies 118 Possessives 119 Foreign forms 120 Hyphenation 120 Standing Tall: Capitalization 122 Proper nouns 123 Titles and headings 124 Chapter 8: Covering All Bases: Three-Level Revising 127 Revising: Why Rewriting Is So Important 129 Seeking feedback when revising 130 Rewriting in action: A real-life example 130 Streamlining: Structural Organization 133 Opening: Working title, first sentence, and introduction 133 Middle 137 Closing 137 Paring: Paragraphs and Sentences 140 Sentence starters 141 Spoken-language wordiness 142 Wordy phrases and clauses 143 Whittling Words 144 Unnecessary and overused words 144 Verb and ly-adverb combinations 147 Superfluous verb endings 148 Chapter 9: Achieving Your Personal Best: Student Improvement Plan 151 Understanding What Makes a College Reader 152 Developing Lifetime Literacy Skills: Reading for Success 154 Reading to learn 154 Improving your reading plan 158 Writing As a Skill for Lifetime Success 162 Developing Lifetime Literacy Skills: Writing for Success 163 Writing to learn 163 Putting together your writing improvement plan 165 Part 3: Practicing Safe Cites: Writing and Citing Sources 169 Chapter 10: Gaining Insight: To Cite or Not to Cite 171 Crediting Sources: General Guidelines 173 Full and partial quotations 174 Block quotations 174 Summarizing and paraphrasing 175 Statistical data within the context of research 176 Terms specific to a field 176 Tables, Internet images, and clip art 176 Facts and figures that aren’t common knowledge 177 Controversial information that contradicts generally accepted truths 177 No citations required 178 Coordinating Citations: Common Elements 178 Citing author-date format 179 Citing repeated narratives 180 Sections of a source 180 Citing an unknown author 181 Citing numerous authors 181 Citing same author, same date 182 Citing authors with the same surname 182 Citing organization authors 182 Addressing Special Approaches: Personal, Authoritative, and Legal 182 Personal communication 183 Academic authorities 183 Legal reference 183 Citing Electronic Sources: Websites, Periodicals, Software, and Visuals 184 Evaluating Sources 185 Determining what makes a reliable source 185 Assessing the quality of the sources cited 186 Chapter 11: Preparing for Conflict: Source Engagement 191 Pre-Gaming: Gathering Sources 192 Rehearsing: Preparing Sources 193 Using signal phrases 195 Summarizing and citing correctly 196 Paraphrasing and citing correctly 197 Quoting and citing correctly 198 Synthesizing: Engaging with Sources 199 Author and source 200 Source and source 201 Source, source, and author 201 Source, source, and source 202 Primary sources as engagement 202 Post-Gaming: Verifying Information 203 Chapter 12: Formatting Last Impressions: Reference List 205 Playing by the Rules: General Guidelines 206 Coordinating Reference Elements: Author, Date, Title, and Source 208 Author 209 Date 210 Title 211 Source 212 Clarifying Elements: Reference Conventions and Abbreviations 213 Punctuating your references 213 Capitalizing references 214 Playing by the Rules: Specifics for Formatting Periodicals 215 Seeing Is Believing: Real-Life Reference Items 216 Books and reference works 217 Edited book Chapters and works in reference books 218 Periodical and journal articles 219 Reports 221 Audiovisual media and works 222 Online media 224 Conferences and presentations 225 Webpages and websites 225 Legal reference 225 Extending References: Annotated Bibliography 226 Part 4: Perfecting Presentation: Beginnings, Endings, and Other Writings 227 Chapter 13: Preparing Appetizers and Desserts: Front and Back Materials 229 Opening Impressions: Formatting Front Matter 230 Previewing your paper: Table of contents 231 Listing figures and tables 232 Focusing on abstracts 234 Including an executive summary 236 Closing Remarks: Formatting Back Matter 238 Wrapping up with appendixes 238 Ending with a glossary 239 Including footnotes and endnotes 241 Chapter 14: Acing a First Impression: Formatting Title Page and Page Layout 243 Naming Writes: Title Page and Titles 244 Recognizing title page elements 245 Strategizing for writing titles 247 Packaging Appearance: Formatting and Organization 249 Page formatting: Consistency is key 249 Page organization: Sequence is essential 251 Chapter 15: Understanding First Year Writing: APA Essays and Reaction Papers 257 Conquering College Comp: Essay Basics 258 Differentiating essays from research writing 258 Identifying the fundamentals of writing an essay 259 Focusing on Essay Structure and Formatting 262 Writing a memorable essay title 263 Starting your essay with a bang 263 Giving the body what it needs: Figurative language 265 Avoiding crash endings 266 Formatting your essay 266 Formatting your essay citations 267 Implementing Essay Variations: Common College Essays 268 Narrative 268 Cause and effect 269 Comparison and contrast 270 Expository 270 Persuasive 271 Descriptive 272 Reading and Responding: Reaction Paper Basics 272 Writing a successful reaction paper 273 Organizing a reaction paper 275 Formatting a reaction paper 276 Chapter 16: Mastering Advanced Writing: APA Review of Literature 279 Reviewing Literature: Searches and Steps 280 Starting the search 281 Focusing on the topic 284 Sequencing the process in four steps 285 Studying Samples: Introduction, Body, and Conclusion 289 Starting with the thesis: The introduction 289 Developing the thesis: The body 289 Ending with significant findings: The conclusion 293 Determining other major sections 295 Laying Out Pages and the Title Page of the APA Literature Review 296 Chapter 17: Perfecting Specialized Writings: APA Reports 299 APA Report Writing: Creating and Organizing 300 Eyeing the purpose and benefits of reports 300 Examining report characteristics 301 Writing Reports in Six Easy-to-Follow Steps 303 Step 1: Plan and focus 304 Step 2: Search for information 305 Step 3: Analyze the information 305 Step 4: Organize major and optional sections 305 Step 5: Write the report 305 Step 6: Revise 307 Adapting APA Formatting to Reports 307 Studying Report Samples: Introduction, Body, and Conclusion 309 Introduction 309 Body 309 Conclusion 311 Organizing Your Report: Other Essential Sections 311 Acknowledgments 311 Glossary 312 Executive summary 312 Transmittal memo 313 Table of contents 313 Methodology 313 Recommendations 314 Appendixes 315 Discussion 315 APA Report Writing: Specializing and Personalizing 316 Business reports 316 Education reports 317 Science reports 317 Periodic reports 317 Sales and marketing reports 317 Proposal reports 317 Feasibility studies 318 Recommendation reports 318 Technical reports 318 Academic reports 318 Project progress reports 319 Field reports 319 Research reports 319 Part 5: The Parts of Ten 321 Chapter 18: Ten Priorities for Proficient Academic Writing 323 Analyze Assignments 323 Focus on Audience and Purpose 324 Begin Assignments with Background Reading 325 Plan Projects 325 Focus on Specific Nouns and Action Verbs 326 Reference Sources Beyond Professors’ Expectations 326 Write Tight and Revise 326 Read and Read Some More 327 Write, Write, and Write 328 Develop a Writer’s Work Ethic 328 Chapter 19: Ten Strategies for Creative Source Engagement 331 Look for Power Language within Sources 332 Think Critically to Analyze Sources 332 Utilize Professors as a Source 333 Extend Conversations 334 Master a Variety of Signal Phrases 334 Use Source Engagement with Every Applicable College Paper 335 Engage Exclusively with Classic Sources 335 Engage with Anecdotes 336 Learn from Sources 337 Turn to Primary Sources 337 Chapter 20: Ten Tips for High-Scoring Research Papers 339 Form a Study Group 339 Peer Up 340 Include a Few Optional Parts 340 Schedule Reviews with Your Writing Center 341 Perfect Your Reference List 342 Select a Local Topic with a Global Application 342 Contact an Expert for an Interview 343 Create Checklists 343 Attend to Details 343 Utilize the Professor’s Office Hours 344 Index 345
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