Web graphics and design Books
O'Reilly Media Articulating Design Decisions
Book SynopsisThis practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you’ll learn how to get support from people who have influence over the project with the goal of creating the best user experience.
£29.99
Pearson Education (US) Dont Make Me Think Revisited
Book SynopsisTable of Contents Chapter 1. Don’t make me think! Chapter 2. How we really use the Web Chapter 3. Billboard Design 101 Chapter 4. Animal, Vegetable, or Mineral? Chapter 5. Omit needless words Chapter 6. Street signs and Breadcrumbs Chapter 7. The Big Bang Theory of Web Design Chapter 8. “The Farmer and the Cowman Should Be Friends” Chapter 9. Usability testing on 10 cents a day Chapter 10. Mobile: It’s not just a city in Alabama anymore Chapter 11. Usability as common courtesy Chapter 12. Accessibility and you Chapter 13. Guide for the perplexed
£30.14
O'Reilly Media Designing Interfaces
Book SynopsisBy capturing UI best practices as design patterns, this best-selling book provides solutions to common design problems. You'll learn patterns for mobile apps, web applications, and desktop software.
£39.74
Quarto Publishing Group USA Inc Making and Breaking the Grid Third Edition
Book SynopsisTake your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium. With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include: A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout Expanded discussion of grid use in interactive, UX/UI scenarios Greater equity in the representation of design work by women and BIPOC designers Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This book shows you how to understand the rules of the grid to use them effectively, and then how to break them, resulting in phenomenal cohesive layouts. Timothy Samara explains the histoTable of ContentsThoughts on Structure An Introduction MAKING THE GRID BREAKING THE GRID Coming to Order A Brief History of the Grid in Visual Communication Understanding Grids __________ The Basics of Structured Organization Building a Grid __________ Making the Structure That Suits Your Needs Using a Grid __________ Considerations and Best Practices EXHIBITS Design Projects Based on Grids On the Other Hand A Historical Survey of Non-Structural Design Tendencies Alternative Architectures __________ Structure Beyond Grid Structure Intuitive, Relational, and Conceptual __________ Liberating Layout Strategies Considering the Practical in the Impractical __________ Reconciling Usability and Weirdness EXHIBITS Design Projects Without Grids Directory of Contributors Index by Subject Recommended Reading About the Author/ Acknowledgments
£22.40
O'Reilly Media This Is Service Design Methods
Book SynopsisIn this book, you’ll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation.
£29.99
O'Reilly Media Laws of UX
Book SynopsisAn understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.
£33.74
Analytics Press Information Dashboard Design: Displaying Data for
Book SynopsisA leader in the field of data visualization, Stephen Few exposes the common problems in dashboard design and describes its best practices in great detail and with a multitude of examples in this updated second edition. According to the author, dashboards have become a popular means to present critical information at a glance, yet few do so effectively. He purports that when designed well, dashboards engage the power of visual perception to communicate a dense collection of information efficiently and with exceptional clarity and that visual design skills that address the unique challenges of dashboards are not intuitive but rather learned. The book not only teaches how to design dashboards but also gives a deep understanding of the concepts—rooted in brain science—that explain the why behind the how. This revised edition offers six new chapters with sections that focus on fundamental considerations while assessing requirements, in-depth instruction in the design of bullet graphs and sparklines, and critical steps to follow during the design process. Examples of graphics and dashboards have been updated throughout, including additional samples of well-designed dashboards.Trade Review"Stephen Few is the master of creating simplicity and meaning through the clear visualization of data." --Garr Reynolds, author, The Naked Presenter and Presentation Zen"Design does not happen by accident. It is the product of careful and deliberate planning. Stephen Few demonstrates this through examples and best practices that are easy to understand and will improve how we display and communicate information. Businesses that value design will leap ahead because they will be able to quickly assimilate information, efficiently focus time and efforts, and create alignment, agility, and effectiveness. This book provides a running head start!" --Eleanor Taylor, strategist, SAS Institute"Written by one of the foremost expert in the field of data visualization, this is one of those rare books that seem to make the publication of other works on the same topic unnecessary. This is a very complete book and was obviously developed with great care. I highly recommend Stephen Few's Information Dashboard Design to any information designers who are focusing on the visual display of data and, more particularly, to dashboard designers." --Pabini Gabriel-Petit, CEO and Principal User Experience Architect, Spirit Softworks"How nice to find a book in which the best practices for dashboard design are all thoughtfully packaged. You are advised to make these mandatory reading for your designers." --Claudia Imhoff, president, Intelligent Solutions, Inc.
£29.71
Pearson Education (US) Designing Connected Content
Book SynopsisMike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them. Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For 20 years, she's been helping organizations and people rethink how they create, manage, and connect content.Table of ContentsLET’S GET CONNECTED 1 Designing From the Bottom Up 2 Why We Need a New Way of Approaching Digital Content 3 Understanding Structured Content STRUCTURING CONTENT 4 Researching the Subject Domain 5 Creating a Domain Model 6 Translating to a Content Model PUBLISHING CONTENT 7 Designing Connected Content 8 Implementing Connected Content 9 Bringing Your Content to Life THE FUTURE 10 The Future Isn’t Waiting
£24.69
O'Reilly Media R Graphics Cookbook
Book SynopsisThis O'Reilly cookbook provides more than 150 recipes to help scientists, engineers, programmers, and data analysts generate high-quality graphs quicklywithout having to comb through all the details of R's graphing systems.
£47.99
O'Reilly Media Org Design for Design Orgs
Book SynopsisThis practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.
£23.99
O'Reilly Media Learning React
Book SynopsisIf you want to learn how to build efficient React applications, this is your book. Ideal for web developers and software engineers who understand how JavaScript, CSS, and HTML work in the browser, this updated edition provides best practices and patterns for writing modern React code.
£39.74
Pearson Education (US) Nicely Said
Book SynopsisNicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice. Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
£20.89
Pearson Education (US) Content Strategy for the Web
Book Synopsis Trade Review“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine “By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team” – Lucie Hyde, Director of Content, eBay Europe Table of ContentsForeword: The Rapid Rise of Content Strategy at Facebook and Beyond Before We Begin REALITY 1 NOW: Hit the ground running. 2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue. DISCOVERY 4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content. 6 ANALYSIS Your content lives in a complicated world. STRATEGY 7 CORE: Core strategy: the center of it all. 8 CONTENT: Substance and structure: the stuff they come for. 9 PEOPLE Worldflow and governance: the path to victory. SUCCESS 10 PERSUASION: Making the case for content strategy. 11 ADVOCACY: Get out there and do something. 12 HERO: Save the content, save the world. Content strategy reading list Acknowledgments About the Authors About Brain Traffic Index
£27.54
Yale University Press Web Style Guide 4th Edition
Book SynopsisA classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing marketTrade Review“An excellent primer for anyone working on the web. Horton and Lynch combine tried-and-true techniques with realistic examples to bring us a thorough, practical guide to today’s complex web projects.”—Sara Wachter-Boettcher, author of Design for Real Life and Content Everywhere -- Sara Wachter-Boettcher“The Web Style Guide is an invaluable overview of the myriad moving parts of a web project and does an excellent job demonstrating how they fit together; it’s a must-read for anyone involved in building for the Web.”—Aaron Gustafson, author of Adaptive Web Design -- Aaron Gustafson“With this new edition, the authors update the book to include important changes in the field of web building. This book will appeal to the professional web builder, the instructor, the scholar, and, of course, the student.”—Greg O’Toole, author of Sustainable Web Ecosystem Design -- Greg O'Toole“This isn’t a book you’re reading. It’s a map. . . . Web Style Guide will provide you with path through your next project, and introduce you to ideas, concepts, and landmarks you’ll want to revisit.”—From the Foreword by Ethan Marcotte -- Ethan Marcotte“A practical handbook on managing complexity and depth in modern web design. With an emphasis on plastic, responsive content, it’s a great foundation to creating adventurous and usable digital experiences.”—Senongo Akpem, Constructive -- Senongo Akpem“Very sound scholarship. Getting all this information in one place is significant.”—Phillip Simon, Quinnipiac University -- Phillip Simon“An outstanding resource for understanding how to design usable and effective websites.”—Michael C. Zalot, DeVry University -- Michael C. Zalot
£26.12
O'Reilly Media SVG Text Layout
Book SynopsisThis book takes a deep dive into the use of text within SVG to explore the creative possibilities as well as the potential pitfalls. You'll start with SVG's text basics, and then learn methods for using SVG to generate complex layouts.
£15.99
Pearson Education (US) Learn Adobe Animate CC for Interactive Media
Book Synopsis
£27.74
John Wiley & Sons Inc Convert
Book SynopsisSolve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You''ll find the fixes easy to implement, and they''re all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site''s conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques foTable of ContentsAcknowledgments. Foreword. Foreword. Introduction. Part I Designing for Traffic. Chapter 1 How to Transform Your Web Site's Success. Does This Sound Like Your Web Site? The "First Best Guess" Method of Web Design. A New Perspective on Web Design. The New Approach. Chapter 2 Search Engine Optimization Fundamentals. Keyword Research. On-Page SEO. Off-Page SEO. Chapter 3 Expanding Your Reach. What Are You Really Selling? Researching Your Markets. Marketing Joe's Miracle Hair-Gro. Chapter 4 Using the Awareness Ladder. Your Key to Reaching Deeper Markets. Why the Old, Narrow Model Fails. The New Concentric Model. Chapter 5 Working Through the Awareness Ladder. Save the Pixel. Bridge Natural Health. Muazo. Imagic2015. Me2Solar. Ville & Company. Bolwell RV. EasySpeedy. Applying the Awareness Ladder to Your Site. Part II Designing for Conversion. Chapter 6 Making Your Site Sell. The New Approach to Design for Conversion. Step One: Modeling Your Site's Funnels. Step Two: Analyzing Your Funnels. Step Three: Optimizing Conversions Through the Funnel. The Three Elements of Conversion. Chapter 7 Get Their Attention. Optimization Discipline. Getting Attention: The Power of Appeal. Make Your Appeals Relevant. Self-Interest. Emotion. Designing for Attention. Chapter 8 Keep Them Engaged. Affirm the Positive Signs. Resolve Concerns and Build Trust. Build Interest. Make It Easy. Chapter 9 Call Them to Action. Classes of Next Steps. Build Momentum. Six Tips for Crafting Compelling Calls to Action. Put It All Together. Chapter 10 Executing Your Web Site Strategy. Target Early Opportunities. Create Core Content. Add More Funnels. Generate Traffic. Consider Step 0. Keep Going! Chapter 11 Optimizing Your Web Pages. Google Website Optimizer. My Optimizer Tips. The Way of Optimization. Index.
£18.39
Watson-Guptill Publications Color Index XL
Book SynopsisTrade Review“In a digital realm where everything can be found online, I still prefer analog methods. Matching colors to a real printed source always ensures that what I see is exactly what I’ll get. Color Index XL will be one of those books in your library littered with post-it notes hanging out of the page edges looking like it's overdue for a good shave. And rightly so, it’s because it’s distinctly useful for the creative process, a tome of colorful insights you’ll return to over and over again for years to come. Good books aren’t meant to remain in mint condition, you’ll use this reference a lot and eventually wear it out and that as Martha says is a good thing.” —Von Glitschka, Creative Director of GlitschkaStudios.com
£23.79
Manning Publications RxJS in Action
Book SynopsisDESCRIPTION A growing flood of data is aimed at JavaScript applications, and they need be ready for it. As more and more data is received, applications must scale to stay operational. There’s also the problem of latency when data has to be fetched from remote locations. RxJS, or Reactive Extensions for JavaScript, is a library for transforming, composing, and consuming streams of data. RxJS combines reactive and functional programming to give an extensible, asynchronous event handling system for JavaScript. RxJS in Action gives readers the development skills they need to create reactive applications with RxJS. This book is full of theory and practical examples that build on each other and help readers begin thinking in a reactive manner. The book begins by teaching the fundamentals of functional programming, and dives in to the basics of RxJS and what it means to be reactive. Next, it teaches how to build real-world applications with RxJS. The last part of the book tackles the advanced topics to take the reader’s reactive programming skills to the next level, as they will learn how to deal with error handling, unit testing, and the role of RxJS when combined with frameworks such as Angular.js or Cycle.js. Examples in the book use RxJS 5, the latest version of RxJS built with an eye on performance and simplicity. KEY FEATURES • Full of practical examples using real-world applications • Creating readable, easy-to-understand event processing pipelines • Introduces the fundamentals of functional and reactive programming • Transforms bulky, untestable code into modular, testable expressions• Uses the latest version of RxJS AUDIENCE This book is for readers who are comfortable writing and building applications in JavaScript. ABOUT THE TECHNOLOGY RxJS combines reactive and functional programming to give programmers an extensible, asynchronous event handling system for JavaScript. RxJS is ideal for applications with features that have continuous data flows that have to fetch and combine multiple pieces of remote data, auto-complete text boxes, drag and drop, process user input, and more.
£35.99
John Wiley & Sons Inc PHP MySQL
Book SynopsisTable of ContentsIntroduction 1 Section A Basic Programming Instructions 17 Chapter 1 Variables, Expressions & Operators 29 Chapter 2 Control Structures 67 Chapter 3 Functions 103 Chapter 4 Objects & Classes 143 Section B Dynamic Web Pages 177 Chapter 5 Built-In Functions 201 Chapter 6 Getting Data From Browsers 231 Chapter 7 Images & Files 285 Chapter 8 Dates & Times 309 Chapter 9 Cookies & Sessions 329 Chapter 10 Error Handling 349 Section C Database Driven Websites 381 Chapter 11 Structured Query Language 397 Chapter 12 Get & Show Data From a Database 433 Chapter 13 Updating Data in a Database 483 Section D Extending the Sample Application 521 Chapter 14 Refactoring & Dependency Injection 533 Chapter 15 Namespaces & Libraries 557 Chapter 16 Membership 603 Chapter 17 Adding Functionality 633 Index 662
£27.99
Lars Muller Publishers Blind Maps and Blue Dots: The Blurring of the
Book SynopsisThe shift towards digital modes of production has fundamentally changed both cartography and graphic design. The omni-present computer, the interactive possibilities of digital media and the direct exchange of visual information through networks have blurred the distinction between designers and users of visual information. Blind Maps and Blue Dots is the first work to explore the disappearing boundaries between producers and users of maps. Using three mapmaking practices as examples – the Blue Dot, the location function in Google Maps; the Strava Global Heatmap, a world map showing the activities of a fitness app; and the “Situation in Syria” maps, a regularly updated map of the Syrian conflict made by an Amsterdam teenager – renowned designer Joost Grootens shows the blurring of the binary distinction between producing and using, ultimately offering a whole new approach to graphic design.
£27.00
O'Reilly Media Designing for Behavior Change
Book SynopsisThis guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.
£33.74
Elsevier Science Letting Go of the Words
Book SynopsisWeb site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones.Trade Review"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." --e.learning age, Nov 2014Table of ContentsChapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test!
£37.99
Pearson Education (US) Adobe Dreamweaver CC Classroom in a Book 2015
Book SynopsisThis Web Edition is available for free with the purchase of the Adobe Dreamweaver CC Classroom in a Book (2015 release) print book or eBook. A Web Edition is an electronic version of the book that can be accessed with any Internet connection from your account on www.peachpit.com. This Web Edition includes over 10 hours of step-by-step video tutorials and interactive review questions. As Adobe releases new features for Creative Cloud customers, the content of the Web Edition will be updated to accommodate the changes. Note: Web Editions cannot be viewed on an eReader. To view this book on an eReader, please purchase an eBook.Creative professionals who seek the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC (2015 release) choose this Classroom in a Book® from the best-selling series of hands-on software training workbooks. This series offers what no other book or training prog
£32.99
Pearson Education (US) Adobe After Effects CC Classroom in a Book 2017
Book SynopsisTable of ContentsGetting Started About Classroom in a Book Prerequisites Installing After Effects and Bridge Optimizing performance Restoring default preferences Online content How to use these lessons Additional resources Adobe Authorized Training Centers 1 Getting to Know the Workflow About the After Effects work area Getting started Creating a project and importing footage Creating a composition and arranging layers About layers Adding effects and modifying layer properties Animating the composition About the Tools panel About timecode and duration About the Timeline panel Previewing your work Optimizing performance in After Effects Rendering and exporting your composition Customizing workspaces Controlling the brightness of the user interface Finding resources for using After Effects Review questions and answers 2 Creating a Basic Animation Using Effects and Presets Getting started Importing footage using Adobe Bridge Creating a new composition Working with imported Illustrator layers Applying effects to a layer Applying and controlling effects Applying an animation preset Previewing the effects Adding transparency Rendering the composition Review questions and answers 3 Animating Text Getting started About text layers Installing a font using Typekit Creating and formatting point text Using a text animation preset Animating with scale keyframes Animating using parenting About parent and child layers Animating imported Photoshop text Animating type tracking Animating text opacity Using a text animator group About text animator groups Animating a layer’s position Timing layer animations Adding motion blur Review questions and answers 4 Working with Shape Layers Getting started Adding a shape layer Creating custom shapes Duplicating shapes Duplicating and modifying a composition Positioning layers with snapping Adding compositions to a 3D project Adding the finishing touches Extra credit Review questions and answers 5 Animating a Multimedia Presentation Getting started Using Creative Cloud Libraries in After Effects Adjusting anchor points Parenting layers Precomposing layers Keyframing a motion path Animating additional elements Applying an effect About solid-color layers Animating precomposed layers Animating the background Adding an audio track Supported audio file formats Editing audio files in Adobe Audition Review questions and answers 6 Animating Layers Getting started Preparing layered Photoshop files About Photoshop layer styles Simulating lighting changes Duplicating an animation using the pick whip About expressions Animating movement in the scenery Adjusting the layers and creating a track matte About track mattes and traveling mattes Animating the shadows Adding a lens flare effect Adding a video animation Rendering the animation Retiming the composition Review questions and answers 7 Working with Masks About masks Getting started Creating a mask with the Pen tool Editing a mask About mask modes Creating a Bezier mask Feathering the edges of a mask Replacing the content of the mask Zooming and panning by touch Adding a reflection Creating a vignette Using the Rectangle and Ellipse tools Adjusting the timing Tips for creating masks Trimming the work area Review questions and answers 8 Distorting Objects with the Puppet Tools Getting started About the Puppet tools Adding Deform pins Defining areas of overlap Stiffening an area Animating pin positions Squash and stretch Recording animation Act it out with Adobe Character Animator Review questions and answers 9 Using the Roto Brush Tool About rotoscoping Getting started Creating a segmentation boundary Using Adobe Premiere Pro with After Effects Fine-tuning the matte Refine Soft Matte and Refine Hard Matte effects Freezing your Roto Brush tool results Changing the background Adding animated text Outputting your project Extra credit Review questions and answers 10 Performing Color Correction Getting started Previewing your project on a video monitor Adjusting color balance with levels Adjusting color balance with Color Finesse 3 Replacing the background Color-correcting using Auto Levels Motion tracking the clouds Replacing the sky in the second clip Color grading Extra Credit Review questions and answers 11 Using 3D Features Getting started Creating 3D text Using 3D views Importing a background Adding 3D lights Adding a camera Extruding text in After Effects Working with Cinema 4D Lite Integrating the C4D layer in After Effects Finishing the project Review questions and answers 12 Working with the 3D Camera Tracker About the 3D Camera Tracker effect Getting started Repairing rolling shutter distortions Tracking the footage Creating a ground plane, a camera, and the initial text Creating realistic shadows Adding ambient light Creating additional text elements Locking a layer to a plane with a null object Animating the text Adjusting the camera’s depth of field Rendering the composition Review questions and answers 13 Advanced Editing Techniques Getting started Using Warp Stabilizer VFX Bicubic scaling Warp Stabilizer VFX settings Using single-point motion tracking Checking for drift Moving and resizing the track points Using multipoint tracking mocha for After Effects Creating a particle simulation Understanding Particle Systems II properties About high dynamic range (HDR) footage Review questions and answers 14 Rendering and Outputting Getting started Creating templates for the Render Queue About compression Exporting using the Render Queue Preparing movies for mobile devices Rendering movies with Adobe Media Encoder Preparing a movie for broadcast output Review questions and answers Appendix: General keyboard shortcuts
£41.42
Pearson Education (US) Learn Adobe Photoshop CC for Visual Communication
Book SynopsisRob Schwartz is an award-winning teacher with more than 20 years experiencein technical education. He is a popular speaker at state, local, and national conferences, and often presents on teaching strategies for Adobe products such as Photoshop and Illustrator. His focus on industry certifications and problem-based learning strategies are the secrets to his success. Rob holds several Adobe Certified Associate certifications and is also an Adobe Certified Instructor. As an Adobe Education Leader Rob won the prestigious Impact Award from Adobe, and in 2010 Rob was the first worldwide winner of the Certiport Adobe Certified Associate Championship and recognized as the #1 Instructor Worldwide by Certiport. Find out more about Rob at his online curriculum website brainbuffet.com.Table of Contents 1 Meet Photoshop CC 2 Fast Photo Fixes 3 Restoring and Colorizing Damaged Photos 4 Event Flyer 5 Myths and Monsters 6 Digital Decorating 7 Publishing Awesome 8 Working with Insiders 9 Leveling Up with Design 10 Working with Outsiders
£35.14
Pearson Education (US) HTML and CSS
Book SynopsisTable of Contents Chapter 1 What Are HTML and CSS? Chapter 2 Creating a Website on Your Computer Chapter 3 HTML Syntax Chapter 4 Basic HTML Elements Chapter 5 Links Chapter 6 Structure and Layout with HTML Chapter 7 Media Chapter 8 Tables and Other Structured Data Elements Chapter 9 Web Forms Chapter 10 Advanced and Experimental Features Chapter 11 Introduction to CSS Chapter 12 Targeting Elements Chapter 13 Styling Text Chapter 14 Color in CSS Chapter 15 Using CSS for Page Layout Chapter 16 Layouts with CSS Grid and Flexbox Chapter 17 Responsive Design and Media Queries Chapter 18 CSS Transformations and Animations Chapter 19 CSS Variables Chapter 20 CSS Preprocessors Chapter 21 Getting Your Website Online Chapter 22 Testing Your Website Chapter 23 Improving Website Performance Chapter 24 Web Accessibility Chapter 25 Going Beyond HTML & CSS
£26.99
St. Martin's Publishing Group Yahoo Style Guide The Ultimate Sourcebook for Writing Editing and Creating Content for the Digital World
£22.49
Taylor & Francis Ltd Applied User Data Collection and Analysis Using
Book SynopsisApplied User Data Collection and Analysis Using JavaScript and PHP is designed to provide the technical skills and competency to gather a wide range of user data from web applications in both active and passive methods. This is done by providing the reader with real-world examples of how a variety of different JavaScript- and PHP-based libraries can be used to gather data using custom feedback forms and embedded data gathering tools. Once data has been gathered, this book explores the process of working with numerical data, text analysis, visualization approaches, statistics, and rolling out developed applications to both data analysts and users alike.Using the collected data, this book aims to provide a deeper understanding of user behavior and interests, allowing application developers to further enhance web-application development. Key Features: Complete real-world examples of gathering data from users and webTable of ContentsChapter 1 Introduction Chapter 2 Active data collection Chapter 3 Passive data collection Chapter 4 Custom dashboards Chapter 5 Working with text Chapter 6 Text visualization Chapter 7 Time-based feedback analysis Chapter 8 Feedback statistics and overviews Chapter 9 Hosting, reporting and distribution
£59.84
Taylor & Francis Ltd Interactive InDesign CC
Book SynopsisWith a growing focus on digital destinations, the publishing landscape is evolving at a dizzying speed and InDesign CC is at the forefront of the digital frontier. Known as the premiere layout application for magazine and print collateral, InDesign is also a powerful creation tool for both static and interactive PDF, Flash SWF, EPUB, and apps that can be published for sale in various app stores.This tutorial-based guide to InDesign CC provides you with a hands-on experience of the EPUB creation process, InDesign animation, Digital Publishing Suite app creation, creation of interactive PDFs, and a host of techniques that serve equally well in both print and digital production. This extensively detailed book is filled with over 700 screenshots, explicit diagrams, and step-by-step real-world exercises to get you up and running with:*InDesign Animation*Buttons, forms, and other interactive elements*Interactive PDFs*EPUB*App building with Table of ContentsAcknowledgements, Introduction, Part 1: Interactive InDesign, Chapter 1: The Lay of the Land, Chapter 2: Designing for Interactivity, Chapter 3: The Interactive Interface, Part 2: Document Layout & Navigation, Chapter 4: Working with Text, Chapter 5: Multi-page Document Layout, Chapter 6: Hyperlinks and Cross - references, Chapter 7: Footnotes, Chapter 8: Creating a TOC, Chapter 9: Shapes and Color, Part 3: Buttons, Chapter 10: About Buttons, Chapter 11: Simple Image - based Buttons, Chapter 12: Multi-object Buttons, Part 4: Flash Animation and Output to SWF, Chapter 13: Introducing: Animation in InDesign!, Chapter 14: Getting Fancy with Animation, Chapter 15: Banner Ads, Chapter 16: SWF Output, Part 5: Interactive PDF, Chapter 17: Bookmarks, Chapter 18: Interactive PDF Forms, Chapter 19: Page Transitions, Chapter 20: Preparing for PDF Export, Part 6: EPUB, Chapter 21: EPUB Anatomy, Chapter 22: Images, Objects & The Flow, Chapter 23: Creating an InDesign Book, Chapter 24: HTML And CSS Fundamentals, Chapter 25: GREP, Chapter 26: EPUB Export & Publishing, Chapter 27: EPUB Resources, Part 7: Digital Publishing Suite, Chapter 28: Intro to DPS, Chapter 29: Designing for DPS, Chapter 30: Scrollable Frame Overlays, Chapter 31: Audio & Video Overlays, Chapter 32: Panoramas and Pan & Zoom, Chapter 33: Web Content Overlays & Hyperlinks, Chapter 34: Slideshow Overlays, Chapter 35: Publishing to DPS, Extras, Index
£44.64
John Wiley & Sons Inc Web Design
Book Synopsis* Complete introduction in the classic academic sense - a foundation text which focuses on principles. * By the authors of Digital Multimedia and Digital Media Tools, textbooks which helped shape Multimedia syllabuses across the world.Table of ContentsWelcome x 1. Web Experiences 1 Web Pages and Sites 2 Using the Web 8 The Web Community 15 Web Design Principles 21 New Developments 25 Key Points 29 Exercises 32 2. Web Technology 35 Web Pages 36 Fetching Pages 46 Data Representations 70 Transmission of Digital Data 79 Key Points 93 Exercises 97 3. Markup 99 XML 101 XHTML 110 Key Points 145 Exercises 148 4. Stylesheets 151 Rules in CSS 153 Typography 162 Layout 176 Positioning 191 Special Cases 199 Advanced Features of CSS 208 Key Points 215 Exercises 220 5. Web Graphics 223 Display and Storage of Images 224 Colour 227 Bitmapped Images 237 Vector Graphics 254 XHTML Markup for Images 269 Key Points 276 Exercises 281 6. Time-Based Media 283 Time-Based Media and Web Pages 287 Animation 296 Video 307 Sound 326 Key Points 331 Exercises 335 7. DOM Scripting 339 Fundamentals 342 The DOM 349 JavaScript 357 Dynamic Pages 370 Applications of DOM Scripting 386 Embedded Applications 412 Key Points 427 Exercises 432 8. Web Applications 435 Server-Side Technologies 436 Ready-Made Applications 446 Databases 450 Dynamically Generated Pages 462 Key Points 496 Exercises 500 9. Web Accessibility 503 Problems with Access 504 Assistive Technology 510 Making Sites More Accessible 513 Accessible Content 519 Accessible Function 533 Key Points 541 Exercises 545 10. Web Page Design 547 Visual Communication 549 Layout 563 Colour and Tone 586 Typography 592 Key Points 604 Exercises 608 11. Web Site Design 611 Logical Structure 613 URL Structure 616 Navigational Structure 619 Creating Web Sites 633 Epilogue 646 Key Points 647 Exercises 650 Appendix A. Software for Web Designers 652 Appendix B. XML Namespaces 666 Index 672
£48.56
John Wiley & Sons Inc Web Application Design and Implementation
Book SynopsisWeb Application Design and Implementation uses a hands-on approach of the major technologies and programming languages to teach readers web development. Providing an understanding of all major aspects of web programming in order to achieve the construction of a database-driven website, the book features state-of-the-art programming languages such as HTML, JavaScript, MySQL, PHP, Apache, Linux/Unix.Trade Review"It explains all concepts at a very elementary level, and allows the novice reader (with basic knowledge of programming) to learn fundamental concepts of Web programming and practical Web design. For an experienced reader, it will provide very good overview of Web programming practices form one particular perspective, that of using open-source software tools." (Computing Reviews, November 25, 2008)Table of ContentsPREFACE. About the Author. Before We Get Started. Who Should Read this book? About The Examples. How to read this book. Acknowledgments. Introduction: Web Application Recipe. Overview. Step 1 - Understanding the problem and finding the solution. Step 2 - Designing the database. Step 3 - Major functionalities. Step 4 - Back side. Step 5 - Improvements on functionality. Step 6 - Improvements on looks. Step 7 - Thorough testing, hacking attempts. Step 8 - Presentation. Step 9 - Publication. Step 10 - Celebration (and maintenance). Chapter 1. Fundamentals. The origins of the Internet. The World Wide Web. The Web Browsers. The Web Servers. TCP/IP BASICS. The Internet Layer. The Transport Layer. The Application Layer. The Toolbox. Browsers. FTP. E-Mail Clients. Programming Tools. Other Useful Tools. Chapter 2. The Different Approaches of Web Programming. Before We Get Started. The Basics - HTML. The Creator - SGML. Other SGML-based languages - XML / XSL. The good old Java. Something different - JavaScript. The Savior - PHP. The rival - ASP.NET. The Myth - CGI. Another Big Option - Perl. The Future? - C#. Client-side versus Server-side - Which side to pick? My Choices - PHP, MySQL, JavaScript. Chapter 3. Introduction To HTML. What do you need to get started? How does HTML work? Syntax basics. File Structure. Tags Parameters. Basic Text Formatting. External References. Links. Images. Organizing Data. Lists. Tables. Frames. Special Characters. Chapter 4. Work Environment. Introduction. Downloading the Software. Installing the Apache Server. Installation Steps. Checking the Installation. Possible Errors. Configuring Apache. Installing PHP5. Testing PHP. Installing MySQL. Adding a MySQL user. How do I know if MySQL is running? Installing phpMyAdmin. Installing a Bulletin Board: phpBB. Installation Steps. Basic Security things to consider! Conclusion. Chapter 5. PHP - A server Side Scripting Language. How does it work? Some “new” words on PHP. Syntax Generalities. Instructions. Operators. Mathematical Functions. Data Types. Constants. Variables. Chapter 6. PHP Arrays and Flow of Control. Arrays. Basic Arrays. Associative Arrays. Multidimensional Arrays. Arrays Functions. PHP Program Structure and Flow of control. Conditions. Loops. Functions. Chapter 7. Using files, folders and Strings in PHP. Using Files. Folder Manipulation. Basic String Manipulation. Changing a string. Finding and Comparing. Formatting Strings. Manipulating HTML files. PHP Information Functions. Closing Remarks. Writing a basic File Explorer. Requirements. HINTS. Case Study: An Indexer/Searcher STEP 1. Overview. The Indexer - Step 1. Chapter 8. PHP5 and Object-Oriented Programming. Overview. Classes and Objects. Classes in PHP. Constructors and Destructors. Visibility. The scope resolution operator. The Static Keyword. Class Constants. Class Abstraction. Object Interfaces. Copying and Cloning objects. Comparing Objects. Type Hinting. Exceptions. Final words. Chapter 9. Creating Some Interactivity. Overview. Forms. Writing a form in HTML. GET vs. POST. Retrieving the form info on a PHP script. Dynamically creating forms. Transferring data between PHP scripts. Cookies. Sessions. One last useful function and design techniques. Assignments. File explorer step 2. Case study: Indexer/Searcher - Step 2. Chapter 10: Making Cleaner Code and Output. Cleaning up your code. What you need. How to use it? - HTML side. How to use it? - PHP side. Cleaning up your output. The CSS file. Useful tools. Assignment. Chapter 11. Using Databases. Overview. Database Basics. The entity-relationship model. More Practical Example. Typical sources of Errors. Simplifying the Diagrams. Using MySQL. MySQL Syntax. Data Types. MySQL numeric data types. Date and Time data types. String Data types. MySQL Operators. MySQL Instructions. Using Functions in MySQL. Chapter 12. Using PhpMyAdmin. Overview. Creating a Database. Creating tables. Accessing an existing table. Exporting/Importing a database structure and content. Assignment - Final Project. Chapter 13. Creating Database-Driven Websites with PHP/MySQL. Overview. Connecting to your MySQL server with PHP. Submitting SQL queries. Processing the results of a query. Example of login procedure. Other useful functions. Grouping our Methods in a class. Indexer/Searcher - Steps 3 and 4. Chapter 14: JavaScript - A client side scripting language. Introduction. JavaScript syntax. Types of Data and Variables. Operations and calculations. Arrays. Decisions. Loops. Using Functions. Using Objects. The String Objects. The Math class. The Array objects. Chapter 15. Programming the Browser. Overview. The Window Object. The Location Object. The History Object. The Navigator Object. The Screen Object. The Document Object. Using Events. Timers. Time to practice! Chapter 16. Windows and Frames. Frames and JavaScript. Windows and JavaScript. Assignments. One Last Funny Example. Chapter 17: String Manipulations Revisited. Overview. New Basic String methods. Regular Expressions in JavaScript. Regular Expressions in PHP. The set of PCRE. Chapter 18. JavaScript and DHTML. Overview. Positioning Elements. Writing dynamic menus in DHTML. You turn!! . Chapter 19. Putting it All Together! Overview. Step 1 - Understanding the problem and finding the solution. Step 2 - Designing the database. Step 3 - Main functionalities. Step 4 - Back side. Step 5 - Improvements on functionality. Step 6 - Improvements on looks. Step 7 - Thorough testing, hacking attempts. Step 8 - Presentation. Step 9 - Publication. Step 10 - Celebration :) (and maintenance). What language to use? Appendix A: Special Characters. Appendix B: Installing on UNIX. Overview. Installing Apache and PHP. Installing MySQL. Appendix C: Advanced phpBB. Appendix D: class.FastTemplate.PHP. Appendix E - File Upload Script. Bibliography. Index.
£86.36
Thames & Hudson Ltd A to Z of The Designers Republic
Book SynopsisThe Designers Republic is the design group that changed design. But there's never been a book that tells its story - until now. Led by founder and born rebel, Ian Anderson, The Designers Republic has shaped graphic communication over the past thirty years through rule-defying music work, provocative self-initiated projects and a fierce commitment to conceptual thinking over style. Now, for the first time in book form, Anderson explores the studio's output, and its influence on a generation of graphic designers. AZTDR spans over three decades of work from the studio's earliest designs for the FON label in the mid-1980s and sleeves for Age of Chance, Chakk and Cabaret Voltaire, right up to its recent projects for The Cinematic Orchestra, Led Bib and the Gulbenkian Foundation. Alongside classic self-initiated TDR projects, the 512-page book features an A to Z of everything from campaigns for Evolution Print, Coca-Cola and Nike, through to the studio's celebrated designs for vide
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Thames & Hudson Ltd 3D Thinking in Design and Architecture
Book SynopsisThe geometric foundations, forms and patterns in today's architecture, design and decorative arts have been deeply influenced by past cultures. From humankind's first path-like doodles on cave walls through to the higher abstractions developed to make accurate measurements and predictions, the three-dimensional forms we design and build are dependent upon available materials, human needs and the limitations of our imaginations. This unique sourcebook presents a history of the intimate relationship between geometry, mathematics and manmade design throughout human history, from the Neolithic period through the Indian, Egyptian, Babylonian, Chinese, Greek, Celtic, Islamic and Renaissance cultures, to the present and the possible future. Presenting key principles that can be applied across all design disciplines, Roger Burrows reveals fresh insights and ideas about how geometry as a visual language has evolved to meet our needs, initiated new technologies and changed the way we think about the world around us. With a wealth of original artworks by the author to explain his ideas, this book will be an essential reference resource for inspiration and information for students and design professionals.Table of ContentsIntroduction • 1. Visual Logic • Visual Logic Through Time • 2. Neolithic Geometries • 3. The River Cultures • 4. The Americas • 5. The Pythagoreans • 6. European Tribal Geometry • 7. Geometries of the Early Islamic Period • 8. The Renaissance • Out of the Past – Into the Future • 9. Modelling with Equations • 10. Fractals • 11. Shape-Changers • 12. Dynamic Circles and Spheres • 13. The Future of 3D Geometry • 14. Additional Thoughts and Ideas
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O'Reilly Media Head First Web Design
Book SynopsisWhether you're building a personal blog or a corporate website, this book lets you master the secrets of designing effective, user-friendly sites, from customer requirements to hand-drawn storyboards all the way to finished HTML and CSS online productions.
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O'Reilly Media Head First WordPress
Book SynopsisWhether you're promoting your business or writing about your travel adventures, this title teaches you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex functionality available on the WordPress platform.
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Kogan Page Ltd Neuro Design
Book SynopsisDarren Bridger is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently Head of Insights at NeuroStrata. Trade Review"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." * Jamie Croggon, Design Director, SharkNinja *"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer." * Roger Dooley, author of Brainfluence *"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by." * Dr David Lewis, Chairman of Mindlab International & Author of The Brain Sell *Table of Contents Section - 01: What is Neuro Design?; Section - 02: Neuroaesthetics; Section - 03: Processing Fluency; Section - 04: How First Impressions Work; Section - 05: Multisensory and Emotional Design; Section - 06: Visual Saliency Maps; Section - 07: Visual Persuasion and Behavioural Economics; Section - 08: Designing for Screens; Section - 09: Viral Designs; Section - 10: Designing Presentation Slides; Section - 11: Conducting Neuro Design Research; Section - 12: Conclusion;
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Conversion Sciences Your Customer Creation Equation Unexpected Website Formulas of The Conversion Scientist TM
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East Winter Books dot an artists guide madetomake dottodots
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SitePoint Pty Ltd Jump Start Sketch
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CRC Press Getting the Most out of Node.js Frameworks
Book SynopsisABOUT THE BOOKGain the knowledge you need to navigate your way confidently through the ever-expanding landscape of modern JavaScript technologies. With more than 100 Node.js frameworks available and the number rising every month, it is becoming increasingly difficult to avoid JavaScript fatigue and keep abreast of the developments that are most useful and relevant to your own projects. In such a saturated environment, the knowledge of exactly which tools will best fit your goals is invaluable. This book will guide you through the quagmire by clearly and comprehensively outlining the most practically useful Node frameworks, libraries, and tools, as well as how they might be employed in your own projects. You will learn about JavaScript frameworks, including such as Polymer, Webix, Aurelia, Svelte, and Meteor.This book will empower you to cut through the noise and learn how to achieve your career goa
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Taylor & Francis Systemic Service Design
Book SynopsisSystemic Service Design provides a comprehensive overview of how systems theories can be integrated into service design to address complex social-economic-technological challenges. Across fourteen chapters split into two sections, the book connects theoretical backgrounds and practical worldwide case studies to explore various approaches to systems thinking.The field of service design has evolved significantly in recent years, from focusing on touchpoints and user interactions, to being seen as a driver for organizational transformation and increasingly, a key component in transdisciplinary spaces involving complex systems. However, while service design has grown over the past few decades, it has also recognized its limitations in addressing complex societal problems. For example, the book highlights how a lack of holistic understanding of the systems in place can lead to service failure, which ultimately results in societal issues relating to unemployment, healthcare,
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O'Reilly Media UX for Business
Book SynopsisWhether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX.
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O'Reilly Media Head First JavaScript Programming
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John Wiley & Sons Inc Building Websites AllinOne For Dummies
Book SynopsisTen minibooks in one! The perfect reference for beginning web builders This hefty, 800+ page book is your start-to-finish roadmap for building a web site for personal or professional use.Table of ContentsIntroduction 1 Book I: Getting Ready 7 Chapter 1: The First Step in Your Web-Building Journey 9 Chapter 2: Assessing Your Resources 21 Chapter 3: Working for The Man 37 Chapter 4: Securing a Domain Name and Web-Hosting Service 51 Book II: Designing the Site 61 Chapter 1: Wireframing and Storyboarding Content 63 Chapter 2: Preparing Content 83 Chapter 3: Defining a Color Scheme 95 Chapter 4: Organizing a Site in Dreamweaver CS6 103 Chapter 5: Building Mobile-Friendly Sites 121 Book III: Building Pages with HTML 127 Chapter 1: HTML: What It Is, Why You Need It, and How to Get It 129 Chapter 2: Building Web Pages with HTML5 155 Chapter 3: Structuring Content with HTML5 173 Chapter 4: Creating HTML5 with Dreamweaver CS6 197 Book IV: Designing Pages with CSS 237 Chapter 1: Styling Text with CSS 239 Chapter 2: Designing Pages 261 Chapter 3: Effects and Transforms with CSS3 279 Chapter 4: CSS in Dreamweaver 301 Book V: Incorporating Web Graphics and Multimedia 319 Chapter 1: Web Media 101 321 Chapter 2: Introducing Fireworks and Photoshop 335 Chapter 3: Creating Buttons and Banners 353 Chapter 4: Creating Audio and Video Content 393 Chapter 5: Creating Content with Flash 417 Book VI: Creating Interactive Pages with JavaScript 447 Chapter 1: JavaScript for Animation and Interactivity 449 Chapter 2: DIY JavaScript 465 Chapter 3: Generating JavaScript 487 Chapter 4: JavaScript with Dreamweaver 515 Book VII: Managing Forms with PHP 539 Chapter 1: Collecting Information with Forms 541 Chapter 2: DIY PHP Solutions 563 Chapter 3: Gathering and Embedding Live Data 583 Chapter 4: Working with Forms and Data in Dreamweaver 605 Book VIII: Social Media and Interactive Add-ons 625 Chapter 1: Adding a WordPress Blog 627 Chapter 2: Integrating Social Media with Your Blog 651 Chapter 3: Adding E-Commerce to Your Site 665 Book IX: Deploying and Managing the Site 689 Chapter 1: Optimizing and Testing the Site 691 Chapter 2: Uploading the Site 705 Chapter 3: Maintaining and Marketing the Site 719 Chapter 4: Redesigning or Expanding the Site 733 Book X: Case Studies 749 Chapter 1: Photographer’s Portfolio 751 Chapter 2: E-Commerce Site 757 Chapter 3: Blog Site 763 Chapter 4: Online Newsletter 773 Index 779
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John Wiley & Sons Inc PHP MySQL
Book SynopsisTable of ContentsIntroduction 1 Section A Basic Programming Instructions 17 Chapter 1 Variables, Expressions & Operators 29 Chapter 2 Control Structures 67 Chapter 3 Functions 103 Chapter 4 Objects & Classes 143 Section B Dynamic Web Pages 177 Chapter 5 Built-In Functions 201 Chapter 6 Getting Data From Browsers 231 Chapter 7 Images & Files 285 Chapter 8 Dates & Times 309 Chapter 9 Cookies & Sessions 329 Chapter 10 Error Handling 349 Section C Database Driven Websites 381 Chapter 11 Structured Query Language 397 Chapter 12 Get & Show Data From a Database 433 Chapter 13 Updating Data in a Database 483 Section D Extending the Sample Application 521 Chapter 14 Refactoring & Dependency Injection 533 Chapter 15 Namespaces & Libraries 557 Chapter 16 Membership 603 Chapter 17 Adding Functionality 633 Index 662 Code download: http://phpandmysql.com
£31.99
John Wiley & Sons Inc From Chaos to Concept
Book SynopsisThis book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences. If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: Creating and documenting goals, strategies, objectives, and tactics Defining or refining personas based on your measurable objectives (OKRs) Creating and iterating on scenarios based your prioritized personas A team approach to defining the product and roadmap to address critical use cases Team based divergent ideation and solution exploration Team based convergent solution definition Wireframing potential solutions for rapid research and iteration Using quantitative and qualitative methods to understand usage and test with users Exploring approaches to taxonomy and information arTable of ContentsIntroduction: The Golden Butter Knife xv CH 1: Make It Useful 1 What are We Trying to Do and How Will We Know If We Did It? 1 CH 2: Make It Usable 31 Who are We Designing This For?—Personas/User Segments 31 What Do They Need?—Scenarios 38 When Will We Design and Build It?: The Product Roadmap 42 CH 3: Make It Beautiful 59 Scannability, Readability, Comprehension 62 Using the Inverted Pyramid Model for Content 63 Alignment and the Grid 65 Visual Hierarchy 67 Composition 69 Scope 74 The Golden Triangle 74 The F, Z, and Other Gaze Patterns 76 Gestalt Patterns 77 Color 86 Thematic Appropriateness 88 Data Visualization 90 Further Reading 94 CH 4: Make It Functional 95 Framework-itis and Code Bloat 98 Testing across Platforms, Browsers, and Devices 99 Accessibility 102 Further Reading 105 CH 5: Make It Measurable 107 FaUX 107 Analytics 110 Conversions and Micro Conversions 111 Be Curious and Analytical 113 Google Analytics 115 Mouseflow 115 Reverse Path Analysis to Understand Failure 117 Being Misled by Your Data 118 Fear of Change 119 Ease the Fear of Change with A/B Testing 120 Some Helpful Tools of the Trade 121 Further Reading 122 CH 6: Make It Better 123 Planning Your Iterations 123 Research 124 Analysis 125 Findings 126 Recommendations 128 Prioritization 130 Effort 132 Further Reading 133 CH 7: Make These Methods Work for You 135 Starting with a Greenfield Project or at a Startup 135 Understanding the Market 136 What Comes Next? 154 Working within an Established Company 168 Conclusion 176 Index 179
£21.59
