Typography and lettering Books

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Book SynopsisBook Design Made Simple gives DIY authors, small presses, and graphic designers—novices and professionals alike—the power to design their own books . It's the only book of its kind, explaining every step from installing Adobe® InDesign® right through to sending the files to press. Book Design Made Simple explains WHAT book design is, and HOW to do it. It guides the novice designer through the process of leasing and installing Adobe® InDesign® and then shows how to place the author's text into real book pages right away. From there, the look of the text is refined, one element at a time, until it develops into a coherent design that complements the text. Every imaginable kind of text is shown, and meticulous instructions are given. Examples include chapter openings, part openings, headings, lists, poetry, tables, math, extracts, table of contents, and index. Multiple choices are offered for each design element so that the reader can decide on a look and learnTrade Review"Regardless of design background, anyone who wants to design and produce a professional-looking book should find everything they need in Book Design Made Simple . Self-publishing spawned a whole cadre of authors anxious to turn manuscripts into completed books. While online sources often offer templates to create books with adequate design elements, there is nothing that duplicates the quality of designing a book that is free of system-imposed constraints. That is the approach taken by Raven and Collett, two experienced and accomplished book designers. In this book, they walk inexperienced book designerswhom they recognize are likely to be self-published authorsthrough every step of book design, from a blank page to a print-ready book." Barry Silverstein, Clarion Reviews

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Book SynopsisAre you a curious hand lettering beginner or long-time enthusiast looking to take your craft to the next level? Or are you a DIY guru or event planner wishing to breathe new life into a boring gift, event signage, or party décor? Extraordinary Hand Lettering opens your eyes to the endless possibilities in the world of creative lettering, showing you how to work with types of surfaces, such as wood, glass and acrylic, chalk, and even mirrors. First, learn the simple tools and tricks of hand lettering essentials—cursive and basic typefaces, creating balance and composition, and how to draw letters, as well as secret tips on what words you should choose to spotlight or shadow. Then, discover the lettering potentials of everyday items by transforming household objects or discarded items, such as old vintage mirrors, jewelry, and furniture, into a customized gift, unique decoration, quirky art piece, or stunning signage—all with the right lettering and choice of pen, pencil, or marker. For all DIY art-and-crafters, homemakers, and small business entrepreneurs, lettering is a versatile and necessary skill that can repurpose the old into something that is new, beautiful, and functional. Finally, draw inspirations from twelve whimsical projects suited for the girlie girl, the sophisticated man, or the modern minimalist. Combine the art of lettering and upcycling crafts to bring beauty into your everyday lifestyle.Trade Review"For anyone who covets the curvy lines of stunning hand lettering, you no longer need to have handwriting FOMO! Doris is here with her open heart and brilliant mind, spilling all the tricks of the trade out on the beautiful pages of this book. From uncovering the tools to stunning ideas that you can apply immediately to your home or any occasion in life, this book is brimming with all the DIY inspirations one will need to personalize their world and write sweet nothings on just about anything. As a designer and maker, this book makes my heart happy and uncovers the magical art of hand lettering in such an accessible and sweet way! I love it!" —Tiffany Pratt, designer and author of This Can Be Beautiful"For anyone who covets the curvy lines of stunning hand lettering, you no longer need to have handwriting FOMO! Doris is here with her open heart and brilliant mind, spilling all the tricks of the trade out on the beautiful pages of this book. From uncovering the tools to stunning ideas that you can apply immediately to your home or any occasion in life, this book is brimming with all the DIY inspirations one will need to personalize their world and write sweet nothings on just about anything. As a designer and maker, this book makes my heart happy and uncovers the magical art of hand lettering in such an accessible and sweet way! I love it!" —Tiffany Pratt, designer and author of This Can Be Beautiful

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Book SynopsisThe most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertisingAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don''t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Book SynopsisThis comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial designAlso included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.Trade Review“We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world.” —Reuben S. Hendell, CEO, MRM Worldwide, New York "If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource."—AdPulp“We fight for consumer engagement with our messages. Design is critical to making ads visible, and this book provides the insight and the tools for making better ads in a digital world.” —Reuben S. Hendell, CEO, MRM Worldwide, New York "If you're looking for a good overview of the advertising craft, Advertising Design and Typography is quite a valuable resource."—AdPulp

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Book SynopsisDesign is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and related art and culture. Looking at design as practice, language, culture, and power, each of the forty-plus essays is a self-contained story. Heller pours out his ideas—criticisms and celebrations—on such topics as:A history of our modern Hindu-Arabic numerals, and a look at the letter KBrand design utilized by Hillary Clinton and Donald Trump early in the 2016 Presidential raceThe tumultuous relationship between design and sexThe Charlie Hebdo massacre and the principles of free expressionIcons revisited, including Paul Rand (not to be confused with the politician Rand Paul), Ralph Ginzburg, Frank Zachary, George Lois, and Print magazineFood packaging, the design of milk, and USPS stampsThe obsessive use of cuteness, and the sad and happy history of the ubiquitous happy faceFrom commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Book SynopsisA Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.Trade Review“Maybe I’m wrong, but the hardest thing to design is the perfectly succinct, indelible logo. Every now and then we get a glimpse of how logo design comes to life. Time will tell if the essence of logo design can be unlocked, but Alex offers us the closest thing to a key. Sequester yourself and practice practice practice.” —Rick Valicenti is the recipient of the Smithsonian Cooper Hewitt National Design Award and the AIGA Medal, the highest honor of the graphic design profession. “A logo is the most visible representation of a brand. Capturing the brand’s promise in a single enduring and memorable mark is no easy feat. I love how Alex frames this book to use existing creative constraints as opportunities to create the most distinctive, strategic, and powerful designs.” —Connie Birdsall is senior partner and global creative director at Lippincott, a global creative consultancy that helps the world’s leading companies succeed on the edge of change. “This book covers all aspects of the creation of a brand’s visual identity. In an era where most web sites are viewed on a tiny screen, it is essential that a mark be simple, well-designed and memorable. This book addresses those issues for both students and professionals.” —Gerard Huerta is a designer of letterforms. He began his career at CBS Records and has designed many iconic logos. His work is in the permanent collection of The Museum of Modern Art. “There are books full of logo examples. This book stands out because it discusses graphic design principles and then shows how they apply to logo design. It has fresh insights and different thinking on the process of designing logos. I am delighted to welcome Alex’s thoughtful book to my library.” —Jerry Kuyper has more than thirty years of experience directing and designing corporate and brand identity programs and has worked for Siegel & Gale, Lippincott, Landor, and Saul Bass & Associates.“Maybe I’m wrong, but the hardest thing to design is the perfectly succinct, indelible logo. Every now and then we get a glimpse of how logo design comes to life. Time will tell if the essence of logo design can be unlocked, but Alex offers us the closest thing to a key. Sequester yourself and practice practice practice.” —Rick Valicenti is the recipient of the Smithsonian Cooper Hewitt National Design Award and the AIGA Medal, the highest honor of the graphic design profession. “A logo is the most visible representation of a brand. Capturing the brand’s promise in a single enduring and memorable mark is no easy feat. I love how Alex frames this book to use existing creative constraints as opportunities to create the most distinctive, strategic, and powerful designs.” —Connie Birdsall is senior partner and global creative director at Lippincott, a global creative consultancy that helps the world’s leading companies succeed on the edge of change. “This book covers all aspects of the creation of a brand’s visual identity. In an era where most web sites are viewed on a tiny screen, it is essential that a mark be simple, well-designed and memorable. This book addresses those issues for both students and professionals.” —Gerard Huerta is a designer of letterforms. He began his career at CBS Records and has designed many iconic logos. His work is in the permanent collection of The Museum of Modern Art. “There are books full of logo examples. This book stands out because it discusses graphic design principles and then shows how they apply to logo design. It has fresh insights and different thinking on the process of designing logos. I am delighted to welcome Alex’s thoughtful book to my library.” —Jerry Kuyper has more than thirty years of experience directing and designing corporate and brand identity programs and has worked for Siegel & Gale, Lippincott, Landor, and Saul Bass & Associates.

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Book SynopsisA Revival and Celebration of the Golden Age of Typography Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise Fili have collected over the years. As type gourmets, Heller and Fili savor type in many forms—especially the aesthetically idiosyncratic and the printed artifacts of which historical or retro typefaces are samples. A period of rapid innovation and growth in printing and type technology, the late 1800s and early 1900s saw type foundries in Europe and America burst into wellsprings for bold compositions and arresting typefaces However, this is not a history book; rather, it is a sampler of tasty typographic confections or so-called eye candy. The curated selection here reflects this era’s printing material, including stock pictorial cuts, filigree borders, and cartouches galore. These aesthetic gems are the fruit of Heller’s and Fili’s labors after spending decades scouring the antiquarian book and flea markets of Paris, Berlin, Rome, Florence, Barcelona, eastern Europe, and elsewhere online and in auction catalogs to find examples of graphic design worth preserving and reviving. These beautiful—yet often absurd—rarities represent historic typeface catalogs and specimen sheets from an age when craftsmanship was at its zenith and attention to manufacture was rigorous. Paired best with the authors’ 2011 book, Vintage Type & Graphics, this full color volume is not just about delectation for its own sake, but to prove beyond a drop-shadow of a doubt that just because a typeface or decorative device is “old” does not mean it is “old-fashioned.”

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Book SynopsisPractice Makes Perfect! Created by Abbey Sy, lettering expert and author of Hand Lettering A to Z, this must-have companion volume is a super-sized collection of drills, exemplars, and practice sheets for a variety of modern lettering styles, flourishes and other decorative elements, and motivational and inspirational quotes. --Find essential how-tos for lettering with graphite and colored pencils, brush pens, fineline markers, and more --Use the guided worksheets to try your hand at several modern styles, from simple to elaborate --Progress to lettering beautiful and inspiring quotes (in English, French, Spanish, Italian, and other languages) that feature a mix of styles and tools --Worksheet pages are perforated so they’re easy to remove and work on Get a worksheet workout and learn, improve, or expand your lettering skills with Hand Lettering A to Z Workbook!

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Book SynopsisWinners of the international Graphis Logo/Letterhead AwardsLogos and Letterheads are the visual captivity of every brand. There is so much more than just choosing beautiful fonts: it's a vital component of user interface design. Good Logo/Letterhead will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product's overall tone.This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience's attention.

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Book SynopsisTypography is the art and technique of designing and arranging type, to make texts readable and appealing and therefore a fundamental area of graphic design. "Typography" gathers a selection of the most creative design projects from all over the world ranging from branding, poster and packaging design to space design.

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Book SynopsisFor some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity. As an update of the original release in 2017, the ‘Handstyle Lettering’ 2021 edition rereleased in conjunction with Victionary’s 20th anniversary is a delightful showcase of artwork from around the world that are anything but unvaried. With an additional selection of new projects, the book also features insightful interviews from the best calligraphers as well as an expanded, beginner-friendly guide/practice area.

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