Tourism geography Books
Taylor & Francis Gender Companionship and Travel Discourses in PreModern and Modern Travel Literature
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£39.99
Taylor & Francis Affected Labour in a Cafà Culture
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£39.99
Taylor & Francis Ltd Tourism in Asian Cities
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£39.99
Taylor & Francis Ltd Tourism and SocioEconomic Transformation of Rural Areas
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£128.25
Taylor & Francis Ltd Tourism and SocioEconomic Transformation of Rural Areas
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£39.99
Taylor & Francis Ltd Living on the Edge BenefitSharing from Protected Area Tourism
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£128.25
Taylor & Francis Ltd Living on the Edge
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£39.99
Taylor & Francis Ltd City Branding and Promotion
Book SynopsisThis book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of TomaszÃw Mazowiecki in Poland.This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and studentTrade Review'Waldemar Cudny's book provides a much-needed understanding of strategies used by various stakeholders to increase production and consumption, build revenues, and provide new opportunities for transactions in cities. In urban geography, we study commodification of housing, patterns of land use, growth and decline. This book adds the need to expand our content in urban geography and urban studies instruction and research to include the processes and outcomes of the commodification of a place or a region as a whole through branding and marketing. The book provides a theoretical analysis of city branding strategies supplemented by a practical case study.'— Professor Sharmistha Bagchi-Sen, Department of Geography, University at Buffalo, USA. 'City branding and promotion – the strategic approach bridges the gap between theory and practice in the field of urban management and marketing. It presents a useful a state of the art review of current knowledge and challenges reductionists approaches in the field. The case study presented allows readers to engage with a real life example. This book will remain a valuable resource for both academics and practitioners for a long time.' — Dr Roberta Comunian, King's College London, UKTable of Contents1. Introduction 2. Setting the agenda 3. Defining the current situation: developing the analytical part of the strategy 4. Creating the strategic part and strategy implementation 5. City branding and promotion strategy for Tomaszów Mazowiecki (Poland) 6. Summary
£41.99
Taylor & Francis Research Methods in Digital Food Studies
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£128.25
Taylor & Francis Research Methods in Digital Food Studies
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£36.99
Taylor & Francis Globalisation Tourism and Simulacra A Baudrillardian Study of Tourist Space in Thailand Routledge Advances in Sociology
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£128.25
Taylor & Francis Ltd Memory Migration and Travel
Book SynopsisMigration and forcible displacement are growing and impactful dynamics of the current global age. These processes generate mobility flows, travel patterns and touristic behaviour driven by personal and collective memories. The chapters in this book highlight the importance of travel and tourism for enabling such memories and memory-based identity practices to unfold.This book investigates how diasporic communities, transnational migrants, refugees and the internally displaced recreate home in their host place of residence through material culture, performativity and social relations; and how involuntary tangible and intangible stimuli evoke memories of home. It explores an array of diverse geographical contexts, balancing ethnographic vignettes of contemporary migrant societies with archival research providing historical accounts that reach back more than a century.Memory, Migration and Travel makes an original contribution by linking the emergent field of Table of Contents1. Memory, Migration and Travel: Introduction 2. ‘Travelling Memories’: The Homemaking Practices of Skilled Mobile Settlers 3. Material Culture, Memory and Commemoration: Family and Community Celebrations and Connections to ‘Home’ among Asian Indian Immigrants 4. Remembrance, Cultural Performance and Travel: The Greek Migrants of Brasilia and the panigiri Festival 5. Gallipoli Revisited: Transnational and Transgenerational Memory among Turkish and Sikh Communities in Australia 6. ‘To Live in France’: The Confluence of Tourism, Memory, Migration and War 7. Pajouste Forest, 23 August 1941: Memory, Migration and Massacre 8. Old Homes Made New: American Jews Travelling to Eastern Europe from 1920 until the Present 9. The Macanese Encontros: Remembrance and Diaspora ‘Homecomings’ 10. Dinner in the Homeland: Memory, Food and the Armenian Diaspora 11. Memoryscapes of the Homeland by Two Generations of British-Bangladeshis 12. Translocal Narratives of Memory, Place and Belonging: Second-generation Turkish-Germans’ Home-making upon ‘Return’ to Turkey 13. Conclusion
£128.25