Sports management and facilities Books
£28.79
The University Press of Kentucky Changing the Game
Book SynopsisA memoir of the extraordinary professional life of the pioneer in college sports marketing.Table of ContentsPreface Growing Roots Chasing Dreams In Search of a New Dream Exploring Life in Politics Running for Office and Running a Business Business in the Bluegrass and Beyond Working in an Ever-Changing Environment The NCAA and Corporate Sponsorships Back to Kentucky and Bundled Rights The Solid South Surviving an Era of Crisis My Last Great Pitch for the NCAA A Time of Transition The KFC Yum! Center Epilogue
£19.00
Taylor & Francis Ltd Sports Marketing
Book SynopsisHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theoryfocusing on industry-specific terminology and practiceswith practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular You Make the Call cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Trade Review“The book provides a great overview of marketing of sports, is easy to read, and has an excellent structure to the book that is easy to follow and understand. I would recommend this book to anyone involved in sports marketing!” Martin Hunter, Lecturer, Sports Marketing, Örebro University“The authors offer a unique perspective with their combination of industry and academic experience. They draw readers into the subject with lively writing and examples that are believable, rich, and convincing. They convey the passion of sports and why sports are so compelling to athletes, fans, and marketers alike. The authors deeply understand the subject matter and care about communicating sports marketing concepts in ways that will captivate students and help them develop their skills in this field.” Lexi Hutto, PhD, Associate Professor of Marketing, Millersville University of PennsylvaniaTable of Contents1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Brand Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers
£182.99
Taylor & Francis The Economics of Sports
Book SynopsisThe sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. Thoroughly updated to reflect the current landscape, The Economics of Sports introduces core economic concepts and theories and applies them to US and international sports. Divided into five parts, the book focuses on three major areas of the economics of sports: industrial organization, public economics, and labor economics. Updates for this seventh edition include: â An entirely new chapter on sports gambling and a fully revised section on intercollegiate sports; â Updated material on social justice in sports and the impact of the COVID-19 pandemic on the industry; â More coverage of international sports, e-sports, and new biographical sketches. This well-presented and accessible text is supported by easy-to-follow pedagogical features, such as end-of-Table of ContentsPart 1. Introduction and Review of Economic Concepts 1.Economics and Sports 2. Review of the Economist’s Arsenal Part 2: The Industrial Organization of Sports 3. Sports Leagues and Franchises 4. Monopoly and Antitrust 5. Competitive Balance 6. Sports Gambling Part 3: Public Finance and Sports 7. Teams, Stadiums, and Municipalities 8. Mega-Events Part 4: The Labor Economics of Sports 9. An Introduction to Labor Markets in Professional Sports 9. An Introduction to Labor Markets in Professional Sports 10. Labor Market Imperfections 11. Diversity, Equity and Inclusion in Sport Part 5: Sports in the Not-for-Profit Sector 12. The Economics of Intercollegiate College Sports
£190.05
Twelve The Q Factor: The Elusive Search for Elite NFL
Book Synopsis
£15.29
Triumph Books Laker Girl
Book SynopsisThe never-before-told story of the Buss family and of one woman's rise to the top in a man's world, Laker Girl is an unprecedented glimpse into the glamorous world of the Los Angeles Lakers. It is also a behind-the-scenes journal of the 2009–10 Lakers season, a year in which the franchise captured its 16th world championship. By the time Jeanie was 19, she was already a high-ranking executive with World Team Tennis. Today, she is the Lakers' executive vice president of business operations and one of the most influential women in professional sports. Along the way, she's rubbed elbows with everyone from Michael Jordan, John McEnroe, and Shaquille O'Neal to Ryan Seacrest, Khloe Kardashian, Hugh Hefner, and Jack Nicholson. And she's done it all in her own unique, inimitable style. In this updated edition, Buss discusses her recent engagement to Phil Jackson and looks back on the Lakers' eventful past three seasons—an era that has included multiple coaching changes, changes in the front office, a new TV deal, and much more.
£14.20
Triumph Books Hard Labor: The Battle That Birthed the
Book SynopsisOscar Robertson is known as one of the best players in NBA history, a triple-double machine who set the stage for the versatility of today's NBA superstars like LeBron James, Russell Westbrook, and Draymond Green. But The Big O's larger legacy may lie in spearheading the fight for his fellow players' financial equity and free agency, joined by fellow stars John Havlicek, Bill Bradley, Wes Unseld, and more. In Hard Labor, Sam Smith, best-selling basketball scribe emeritus and author of The Jordan Rules, unearths this incredible and untold fight for players' rights and examines the massive repercussions for the NBA and sports in the United States in the 40 years since. Diving into how "The 14" paved the way for the record-setting paydays for today's NBA players - stars and role players alike - as well as the harsh consequences faced by those involved in the lawsuit against the NBA, Hard Labor is an essential read for both NBA and sports fans alike.
£20.85
Triumph Books Built to Lose: How the NBA’s Tanking Era Changed
Book Synopsis“From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing.” —Lee Jenkins, former Sports Illustrated NBA writer An insider account of modern NBA team-building, based on hundreds of exclusive interviews A single transcendent talent can change the fortunes of an NBA franchise. One only has to recall the frenzy surrounding recent top pick Zion Williamson to recognize teams’ willingness to lose games now for the sake of winning championships later. It’s a story that weaves its way behind closed doors to reveal intricate machinations normally hidden from public view. Backed by extensive reporting and hundreds of interviews with top players, coaches, and executives, Jake Fischer chronicles secret pre-draft workouts, feuding between player agents and executives, surprising trade negotiations, interpersonal conflicts, organizational power struggles, and infamous public relations fiascos, making for a fascinating look at the NBA. The definitive account of the NBA’s tanking era, when teams raced to the bottom in the hope of eventually winning a championship. Trade Review"From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing." -- Lee Jenkins, former Sports Illustrated NBA writer
£22.46
Triumph Books Built to Lose: How the NBA's Tanking Era Changed
Book Synopsis“From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing.” —Lee Jenkins, former Sports Illustrated NBA writer An insider account of modern NBA team-building, based on hundreds of exclusive interviews. A single transcendent talent can change the fortunes of an NBA franchise. One only has to recall the frenzy surrounding recent top pick Zion Williamson to recognize teams’ willingness to lose games now for the sake of winning championships later. It’s a story that weaves its way behind closed doors to reveal intricate machinations normally hidden from public view. Backed by extensive reporting and hundreds of interviews with top players, coaches, and executives, Jake Fischer chronicles secret pre-draft workouts, feuding between player agents and executives, surprising trade negotiations, interpersonal conflicts, organizational power struggles, and infamous public relations fiascos, making for a fascinating look at the NBA. Updated to include new material, this is the definitive account of the NBA’s tanking era, when teams raced to the bottom in the hope of eventually winning a championship.
£16.10
Triumph Books Pipeline to the Pros
Book Synopsis
£22.46
Gray & Company Publishers The Franchise: Lebron James and the Remaking of
Book Synopsis
£15.15
