Sporting events and management Books

Book SynopsisFrom the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy.Trade Review[T]he Handbook covers the various economic aspects of large sporting events and has rightly earned its "handbook" title. Given its multi-author, chapter format, it is easy to dip in and out of without reading everything in one go. It should appeal to economists, researchers, policy makers and potential bidders. --IPKat. . . one can see the importance and interconnectedness of the themes of this interesting handbook. It can be recommended for academics and policymakers alike. --Alexander Dilger, Jahrbücher für Nationalökonomie und StatistikTable of ContentsContents: PART I: INTRODUCTION 1. Introduction: The Economics of Mega Sporting Events Wolfgang Maennig and Andrew Zimbalist 2. What is a Mega Sporting Event? Wolfgang Maennig and Andrew Zimbalist PART II: BIDDING FOR MEGA EVENTS 3. Mega Sporting Event Bidding, Mechanism Design and Rent Extraction Brad R. Humphreys and Henry van Egteren 4. The Winner’s Curse: Why is the Cost of Mega Sporting Events so Often Underestimated? Wladimir Andreff 5. Determinants of Successful Bidding for Mega Events: The Case of the Olympic Winter Games Arne Feddersen and Wolfgang Maennig 6. An Analysis of the Political Economy for Bidding for the Summer Olympic Games: Lessons from the Chicago 2016 Bid Robert A. Baade and Allen R. Sanderson 7. Support For and Resistance Against Large Stadiums: The Role of Lifestyle and Other Socio-economic Factors Gabriel M. Ahlfeldt, Wolfgang Maennig and Michaela Ölschläger PART III: DESIGN OF MEGA EVENTS 8. Can Mega Events Deliver Sustainability? The Case of the 2010 FIFA World Cup in South Africa Anton Cartwright 9. Stakeholder Perceptions of Short-term Marketing Tactics During the Olympics Rick Burton, Norm O’Reilly and Benoit Séguin 10. Mega Events and Local Politics Matthew J. Burbank, Greg Andranovich and Charles H. Heying 11. Estimating Match and World Cup Winning Probabilities Ruud H. Koning and Ian G. McHale 12. Doping and Anti-doping Measures Nicolas Eber 13. Explaining and Forecasting National Team Medals Totals at the Summer Olympic Games David Forrest, Adams Ceballos, Ramón Flores, Ian G. McHale, Ismael Sanz and J.D. Tena PART IV: GENERAL STUDIES OF ECONOMIC IMPACT AND METHODOLOGY 14. The Econometric Analysis of Willingness to Pay for Intangibles with Experience Good Character Bernd Süssmuth 15. Economic Impact of Sports Events Philip K. Porter and Daniel M. Chin 16. The Economic Impact, Costs and Benefits of the FIFA World Cup and the Olympic Games: Who Wins, Who Loses? Stefan Kesenne 17. Outlook, Progress and Challenges of Stadium Evaluation Gabriel M. Ahlfeldt and Georgios Kavetsos 18. The BRICs: National and Urban Legacy Agendas Richard Tomlinson and Orli Bass 19. Mega Events and Sports Institutional Development: The Impact of the World Cup on Football Academies in Africa Jeroen Schokkaert, Johan F.M. Swinnen and Thijs Vandemoortele 20. Economic Impact of Organizing Large Sporting Events Elmer Sterken PART V: CASE STUDIES: ECONOMIC IMPACT OF MEGA EVENTS 21. Tour de France: A Taxpayer Bargain Among Mega Sporting Events? Judith Grant Long 22. Labor Market Effects of the World Cup: A Sectoral Analysis Robert Baumann, Bryan Engelhardt and Victor A. Matheson 23. Not-So-Mega Events Dennis Coates 24. Reflections on Developing the 2010 FIFA World Cup™ Research Agenda Kamilla Swart and Urmilla Bob 25. The Economic Impact of the Golf Majors Stephen Shmanske 26. People’s Perception of the Social Impacts of the Bejing Olympic Games Before and After 2008 Yingzhi Guo, Chun Zhou and Yuansi Hou 27. The 2010 FIFA World Cup High-frequency Data Economics: Effects on International Tourism and Awareness for South Africa Stan du Plessis and Wolfgang Maennig 28. For a Monsoon Wedding: Delhi and the Commonwealth Games Nalin Mehta and Boria Majumdar 29. The Case of Brazil 2014/2016 Luiz Martins de Melo 30. The Employment Effects of London 2012: An Assessment in Mid-2011 Dan Brown and Stefan Szymanski PART VI: CONCLUSION 31. Future Challenges: Maximizing the Benefits and Minimizing the Costs Wolfgang Maennig and Andrew Zimbalist Index

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Book SynopsisThis thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

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Book SynopsisTrade Review‘Events and events research face change and challenge as never before. From climate change and cultural heritage to disability, inclusion and place-making, this stimulating and timely book captures their multifaceted nature, using a rich array of case studies to explore potential and risk, offering directions for research, policy and practice.’ -- Julie Clark, University of the West of Scotland, UK‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of planning and delivering events, and most importantly how to enhance their contribution to society and mitigate associated risks.’ -- Mike Duignan, University of Surrey, UK‘This timely collection includes valuable insights from across the domain of event studies with contributions from a rich diversity of emerging and senior scholars. The need to move beyond economic impacts is refreshing with contemporary themes of disability, access and inclusion, climate change, and the cultural legacies of events all significant and impactful.’ -- Alan Fyall, University of Central Florida, USTable of ContentsContents: Preface xvii 1 An introduction to A Research Agenda for Event Impacts 1 Nicholas Wise PART I ASSESSING EVENT IMPACTS 2 Economic impacts of events 19 Larry Dwyer 3 Environmental impacts of events 41 Kelly Maguire 4 Social impacts of events 63 Nicholas Wise, Susanne Gellweiler, and Enqing Tian PART II RESEARCH THEMES AND CASE EXAMPLES 5 Convention events 85 Jeeyeon Jeannie Hahm 6 Sports tourism and event impacts 97 Marko Perić, Jelena Đurkin Badurina, and Nicholas Wise 7 Religious events and commercialization 107 Flávia Ulian and Angela Fileno da Silva 8 Events and intangible cultural heritage 117 Takamitsu Jimura 9 Transformational atmospheres of international sporting events 129 Jada Lindblom 10 Rural events and social development 141 Lucia Aquilino 11 Local Authority planning, sustainability, and event governance 153 Kelly Maguire 12 The impact of events on place branding 169 Waldemar Cudny 13 Mega-event trends and impacts 181 Tara Fitzgerald and Brij Maharaj 14 Postponement of events 193 Alexander Bond, Daniel Parnell, and Jan Andre Lee Ludvigsen 15 Disability, access, and inclusion 203 Erin Pearson and Laura Misener 16 Events and climate change 215 Judith Mair PART III GOING FORWARD 17 Evaluating cultural legacy: From policy to engaged research 229 Rafaela Neiva Ganga 18 A research synthesis of organizational forms for events legacy delivery 249 Kylie Wasser, Landy Di Lu, and Laura Misener 19 Concluding remarks and event impacts going forward 271 Kelly Maguire Index 279

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Book SynopsisOn New Year's Day in 1954, the underdog Texas Tech Red Raiders trounced Auburn, persistent pride of the SEC, in the Gator Bowl. The score was 35–13, and it would be almost twenty years before Tech would win another bowl game. But the important 1954 game also established a much deeper tradition of excellence, one that has never suffered the ups and downs of collegiate sports. On that January 1, the Red Raiders were led onto the field by Joe Kirk Fulton. Donning a mask and wearing custom chaps, Fulton charged onto the field on horseback, leading the team and thereby establishing the Masked Rider, a mascot and public figure whose role continues to this day.The Masked Rider is a quintessential piece of Texas Tech history. There have been sixty Masked Riders, most of them agricultural studies students, most of them from rural Texas. During their one-year term, each Masked Rider makes around 350 public appearances and travels 15,000 miles. They are one of the most visible figures in the university. The story of the program branches into individual narratives of unlikely college students who were the first in their families to attend a university, bringing with them ranching experience that uniquely qualified them to serve Texas Tech.

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Book SynopsisThis Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. ZintzTrade Review'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.' -- Hans Lundberg, Idrottsforum.org‘Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.’ -- Graham Cuskelly, Griffith University, Australia‘This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport - from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.’ -- Stephen A. Greyser, Harvard Business School, US‘This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.’ -- Yoshiaki Takahashi, Chuo University, Tokyo, JapanTable of ContentsContents: Preface PART I: INTRODUCTION 1. Research on Sport and Business Harald Dolles and Sten Söderman 2. A Call for More Mixed Methods in Sport Management Research Andy Rudd and R. Burke Johnson PART II: GOVERNANCE AND PERFORMANCE 3. Researching Elite Sport Systems Using Process Benchmarking Leigh Robinson and Nikolai Böhlke 4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz 5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible? Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli 6. Sports Governance in Ireland: Insights on Theory and Practice Ann Bourke 7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry Geoff Walters and Sean Hamil 8. The Governance of the Game: A Review of the Research on Football’s Governance Hallgeir Gammelsæter and Benoit Senaux 9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example Eivind Å. Skille PART III: MEDIA AND TECHNOLOGY 10. Social Media and Prosumerism: Implications for Sport Marketing Research James Santomier and Patricia Hogan 11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK Chris Gratton and Harry Arne Solberg 12. The Sale of Media Sports Rights: A Game Theoretic Approach Harry Arne Solberg and Kjetil Kåre Haugen PART IV: PLACE, TIME AND SPECTATORS 13. Triple Impact Assessments of Sport Events Tommy D. Andersson 14. Sacrés Français! Why They Don’t Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016 Boris Hellau and Michel Desbordes 15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent Anne-line Balduck, Marc Maes and Marc Buelens 16. What do they Really Think? Researching Residents’ Perception of Mega-sport Events Alessandro ‘Chito’ Guala and Douglas Michele Turco 17. Lessons from the Field: Spectator Research for Sport Businesses Douglas Michele Turco PART V: CLUB MANAGEMENT AND TEAMS 18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly 19. Proposing a Relationship Marketing Theory for Sport Clubs Hans Jansson and Sten Söderman 20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports Harald Dolles and Sten Söderman 21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick 22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology Christos Anagnostopoulos PART VI: SPORT BRANDING AND SPONSORING 23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness Torsten Schlesinger 24. State of the Art and Science in Sponsorship-linked Marketing T. Bettina Cornwell 25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles 26. Brand Equity Models in the Spotlight of Sport Business Tim Ströbel and Herbert Woratschek PART VII: REFLECTION 27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century Simon Chadwick 28. The Special Features of Sport: A Critical Revisit Aaron C.T. Smith and Bob Stewart 29. Outlook: Sport and Business – A Future Research Agenda Harald Dolles and Sten Söderman Index

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Book SynopsisThis volume provides a comprehensive examination of public policy aspects of the economics of professional sports.The book offers a unique focus on public policy, covering regulation and competition in the sports industry and its labour markets, governance issues including unethical behavior (corruption, doping, etc.), and public spending on stadiums and mega-events. It also offers an original combination of economic analysis and well-known international examples, from Australia, the United States and Europe, which have provided alternative organizational models of professional team sports. Australia is an interesting case study not only because sport holds a particularly important place in the national psyche but also due to the range of popular professional sports played. The book also analyses the globalization of many sports, the role of international governing bodies, and the difficulties in pursuing effective public policies in this context.This book is a significant contribution to research in sports economics aimed at students and academics interested in both the economics of professional sports and public policy.Contents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions IndexTrade Review‘ . . . an accessible read for both the undergraduate and even noneconomist (sport fan) alike. It has potential suitability as a supplementary text, or even as a prescribed text for a (more nontechnical) sports economics course. Public Policy and Professional Sports: International and Australian Experiences makes for a compelling read. A distinctive contribution to the existing literature.’ -- Liam Lenten, Journal of Sports EconomicsTable of ContentsContents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions Index

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Book SynopsisWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: Define key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising IndexTrade Review‘This delightful book provides the strategic and thoughtful guidance to succeed in the increasingly important field of sports marketing. Everyone from beginner to seasoned pro should appreciate the fresh, well-written approach to organizing essential knowledge on sports marketing, especially the global perspective and the vivid cases.’ -- Lynn R. Kahle, University of Oregon, US‘After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.’ -- Paul M. Pedersen, Indiana University, USTable of ContentsContents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans – Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing – Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

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Book SynopsisThis timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.Expert contributors examine how technological advances, scientific approaches, digitalization and tournament design shape, or are shaped by, entrepreneurial ventures in sport management. Chapters also discuss the implications of the coronavirus pandemic for the sports industry, analysing how sport entities and managers have had to be innovative in order to adapt to the new market and unpredictable societal conditions created by the pandemic. The book reflects on the importance of innovation for sport management, highlighting the need for futuristic thinking as sports organisations try to develop better practices.Offering practical examples of entrepreneurship in sport, this book will be a useful resource for scholars and students of sports, sport management and management education. It will also be beneficial for sports practitioners and managers focusing on organisational innovation and how to navigate crises.Trade Review’Innovation and entrepreneurship are two dynamic forces that have revolutionarily impacted the development and advancement of the sport industry, an increasingly globalized business sector. Without a doubt, these forces will continue to robustly drive significant changes in sports and the process of managing sports. Led by an internationally renowned scholar, Dr. Vanessa Ratten, a distinguished group of scholars from six countries have addressed a large number of contemporary issues fundamentally associated with managing and promoting innovation and entrepreneurship in sport business ventures. This is a must-read book for scholars, professionals, teachers, and students. Highly recommended!’ -- - James J. Zhang, University of Georgia, USTable of ContentsContents: 1 Introduction: Innovation and entrepreneurship in sport management 1 Vanessa Ratten 2 Disruptions in sport management from COVID-19: Lessons from entrepreneurship and innovation 9 Vanessa Ratten and Geoff Dickson 3 On the importance of tournament design in sports management: Evidence from the UEFA Euro 2020 qualification 22 Kjetil K. Haugen and Alex Krumer 4 A system innovation related to sports entrepreneurship 36 Ben Hattink and Aard Groen 5 Technology innovations in sports: Typology, nature, courses and impact 57 Ekaterina Glebova and Michel Desbordes 6 Do scientific approaches lead to innovative social entrepreneurial ventures? The relationship between fitness equipment and stages of life 73 Silvio Addolorato, Jorge García-Unanue, Leonor Gallardo and Jerónimo García-Fernández 7 Sport innovation, entrepreneurship and digital ecosystems 122 Esha Thukral and Vanessa Ratten 8 Why should we need innovation in sports management? 137 Kadir Yıldız, Elvan Deniz Yumuk and Jerónimo García-Fernández 9 COVID-19: Entrepreneurial ecosystem approach to bounce back: Implications for the sport industry 148 Esha Thukral and Vanessa Ratten 10 Coronavirus and sport crisis management: A knowledge spillover perspective 159 Vanessa Ratten and Alice Li Index

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Book SynopsisThis volume provides a comprehensive examination of public policy aspects of the economics of professional sports.The book offers a unique focus on public policy, covering regulation and competition in the sports industry and its labour markets, governance issues including unethical behavior (corruption, doping, etc.), and public spending on stadiums and mega-events. It also offers an original combination of economic analysis and well-known international examples, from Australia, the United States and Europe, which have provided alternative organizational models of professional team sports. Australia is an interesting case study not only because sport holds a particularly important place in the national psyche but also due to the range of popular professional sports played. The book also analyses the globalization of many sports, the role of international governing bodies, and the difficulties in pursuing effective public policies in this context.This book is a significant contribution to research in sports economics aimed at students and academics interested in both the economics of professional sports and public policy.Contents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions IndexTrade Review‘ . . . an accessible read for both the undergraduate and even noneconomist (sport fan) alike. It has potential suitability as a supplementary text, or even as a prescribed text for a (more nontechnical) sports economics course. Public Policy and Professional Sports: International and Australian Experiences makes for a compelling read. A distinctive contribution to the existing literature.’ -- Liam Lenten, Journal of Sports EconomicsTable of ContentsContents: 1. Introduction 2. The Industry Structure of Team Sports 3. Labour Markets 4. Stadium Funding 5. Economic Benefits of Mega-events 6. Mega-event Bidding 7. Unethical Behaviour in Sport 8. Governing Bodies 9. Conclusions Index

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Book SynopsisFrom professional team sports to international events such as the Olympics and Tour de France, the modern sports industry continues to attract a large number of spectators and participants. This book, edited by John K. Wilson and Richard Pomfret, analyzes the economic evolution of sports over the last 150 years, from a pastime activity to a big business enterprise. It begins at a time when entrepreneurs and players first started making money from professional sports leagues, through to the impact of radio and TV in the twentieth century, and on to the present day. Using examples from sports across the world, the chapters cover such important issues as player migration, labor market restrictions, stadium arrangements and the rise and fall of workplace provisions. Unlike most sports economic texts, the contributors featured here provide insights into the historical origins of many practices and policies peculiar to the industry. This historical perspective casts light onto the development of practices, such as labor market regulations and public policies, which have become more prevalent in the modern age.The non-technical, user-friendly nature of this book will appeal to many students, particularly those enrolled in sports economics courses - a field of study which is increasingly common. Academics will also find this book to be a timely reference for their research and teaching.Contributors include: L. Borrowman, A. Carter, J. Cranfield, L. Frost, A.K. Halabi, K. Inwood, A. Kawaura, S. La Croix, M. Lightbody, J.-F. Mignot, R. Pomfret, J.A. Ross, W. Vamplew, J.K. WilsonTrade Review'Sports in the modern era have acquired an unprecedented social significance, a conjuncture that can only be understood through the lens of history of economics. This is an important book that offers a number of significant contributions and shows how the combined wisdom of these two disciplines can put modern sports in their proper context.' --Stefan Szymanski, University of MichiganTable of ContentsContents: 1. Sports Economics and the Sports Industry: Perspectives in Economic History John K. Wilson 2. The Evolution of Professional Team Sports Richard Pomfret 3. The Very Short tenure of Foreign Players in Japanese Professional Baseball, 1951-2004 Akihiko Kawaura and Sumner La Croix 4. An Economic History of the Tour de France, 1903-2015 Jean-François Mignot 5. The Relationship between Crowd Attendance and Competitive Balance – evidence from the SANFL 1920-83 John K. Wilson 6. Ground sharing between Cricket and Football in Australia Lionel Frost, Margaret Lightbody, Abdel K. Halabi, Amanda Carter and Luc Borrowman 7. Workers' Playtime: Developing an explanatory typology of work-associated sport in Britain Wray Vamplew 8. Ethnic Inequality in Professional Sport: A question of discrimination in the National Hockey League draft John Cranfield, Kris Inwood and J. Andrew Ross 9. Epilogue Richard Pomfret Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Offering a unique collection of established and emerging perspectives on event management, this Research Agenda investigates contemporary themes and innovative methodologies. 10 chapters cover core topics in the current academic debate, exploring the development of event management from a management-oriented field into a multidisciplinary research area. Organised into three parts, the Research Agenda contains international contributions from academics across tourism, geography, management, psychology and sociology fields. Initially tackling events in society, the book moves on to look specifically at the consumer, and finally examines the event organization. Chapters recommend the integration of events in geographical and political contexts, suggesting research agendas for the future that focus on the spectator, the participant and, ultimately, the consumer. Critical reading for management and tourism scholars, this book offers key insights to developing topics in the field. Event practitioners and policy makers will also greatly benefit from reading this.Trade Review'A Research Agenda for Event Management is a new benchmark for illustrating how the subject area has matured into the mainstream of applied research. Students, practitioners and academics will all benefit from reading the various perspectives through which events are analysed, with Donald Getz's ''five challenges'' a notable highlight in showing us the way forward.' --Simon Shibli, Sheffield Hallam University, UK'What happens when the world's leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the events industry shall continue to grow from strength to strength.' --Joe Goldblatt, Queen Margaret University, ScotlandTable of ContentsContents: 1. Introduction to a Research Agenda for Event Management Erik Lundberg, Tommy D. Andersson and John Armbrecht Part I Events in Society 2. Re-thinking Event Sustainability Judith Mair 3. The Past, Present and Future of Event Safety Research Morten Thanning Vendelø 4. Event Bidding: A Research Agenda for Major and Mega Sport Events David McGillivray, Daniel Turner and John Lauermann 5. Event Evaluation and Impact Assessment: Five Challenges Donald Getz Part II The Event Consumer 6. Re-thinking the Value of Events for event attendees: Emerging Themes from Psychology Eliza Kitchen and Sebastian Filep 7. Event Experience Research Directions Greg Richards 8. Managing Extraordinary Event Experiences: Understanding Consumer Immersion Lena Mossberg 9. Participant Events and the Active Event Consumer Tommy D. Andersson, John Armbrecht and Erik Lundberg Part III The Event Organisation 10. Revisiting and Advancing the Research Agenda for Event Volunteering Karen A. Smith, Leonie Lockstone-Binney and Kirsten Holmes 11. Knowledge Management in Event and Festival Organisations: Challenges and Future Directions Raphaela Stadler Index

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Book SynopsisThe sports sector, apart from being of economic significance in itself, is clearly one that many citizens share a great interest in. It is not mere results, but aspects such as history, statistics, interest in labour markets and finances that often spark people's interest. The characteristics of the sports sector and the data it provides allows economists to cast light on a large number of economic issues facing society. Historical Perspectives on Sports Economics explores a variety of topics, including mega-event analysis, sports governance, anthropometrics, gambling, industrial organisation, infrastructure development and racial issues. The analysis is sufficiently non-technical and will appeal not only to academic economists and students, but to historians and sports enthusiasts as well.Trade Review‘... there is much to recommend the blending of historical and economic method and commentary in this interdisciplinary text.’ -- Ian Henry, The International Journal of the History of SportTable of ContentsContents: Preface 1. Understanding economics through the history of sport John Wilson 2. From Recreational Sports Clubs to Sports Businesses: Bradford and Queen’s Park Football Clubs 1860s-1914 John Dewhirst and Wray Vamplew 3. Home ground advantage: The determinants of sharing versus sole occupied stadium arrangements Richard Pomfret and John K. Wilson 4. Stadium Construction and the Distribution of Winning Percentages in the English and Scottish Football Leagues, 1888-89 to 1938-39 Lionel Frost, Luc Borrowman, Vinod Mishra and Abdel K. Halabi 5. The Rise and Fall (and Rise and Fall) of the Olympic Games as an Economic Driver Victor Matheson 6. The Winter Sports Industry and Winter Olympics in Historical Perspective: From Grenoble 1968 to Albertville 1992 Wladimir Andreff 7. Incomplete Contracting, League Governance, and the Role of the Commissioner in Japanese and North American Professional Baseball Akihiko Kawaura and Sumner La Croix 8. Baseball and Life Expectancy: Evidence from linked historical data Joseph Price, Sebastian Brown, and Jacob Van Leeuwen 9. The Height and Weight of Canadian Major League Hockey Players, 1909–2010 J. Andrew Ross, John Cranfield, and Kris Inwood 10. Beating the Odds: Black Jockeys in the Kentucky Derby, 1870-1911 Michael Leeds and Hugh Rockoff 11. Betting on Sport: History, regulation, measurement Pierre-Charles Pradier 12. Club Survival in the English Premier League: What does it take to survive in the top flight? Jeffrey Chang, Luc Borrowman and Lionel Frost 13. Epilogue - looking forward Index

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Book SynopsisHorses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts. This book: - Uniquely draws together events management and human-animal studies. - Is formed from empirical research conducted by a multinational team of events management and tourism researchers. - Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically. A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.Table of Contents1: Introduction: Managing and Experiencing an Equestrian Event 1: THE MAKING OF AN EVENT 2: Event Communities 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman. 2B: The Event Community: the Icelandic Equestrian Association. By Lárus Ástmar Hannesson. 3: The Star of the Show: the Icelandic Horse. By Guðrún Stefánsdóttir and Víkingur Gunnarsson 2: MANAGING THE EVENT 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008. By Runólfur Smári Steinþórsson and Hjörný Snorradóttir 5: Event Management and Organisation: the Execution of Landsmót, Reykjavík 2018. By Áskell Heiðar Ásgeirsson 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjörg Sigurðardóttir 3: EXPERIENCING THE EVENT 7: The Visitor Experience at a Horse Event. By Ingibjörg Sigurðardóttir and Anna Lilja Pétursdóttir 8: Volunteering at Landsmót: Gaining Knowledge and Experience. By Kari Jæger and Guðrún Helgadóttir 9A: Horse Welfare at Events. By Ingibjörg Sigurðardóttir 9B: Welfare Assessment of Icelandic Competition Horses. By Sigríður Björnsdóttir. 4: THE MEANINGS OF THE EVENT 10: Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media. By Susanna Heldt Cassel 11: Multispecies Encounters in Events. By Katherine Dashper 5: EVENT IMPACTS AND LEGACIES 12: Economic Impact Analysis of Events: Landsmót 2016. By Tobias Heldt 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjörg Sigurðardóttir 14: Event Legacies. By Guðrún Helgadóttir and Katherine Dashper 6: COMPARISONS AND CONCLUSIONS 15: Comparing Landsmót 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By Celine Vial and Eric Barget 16: Landsmót: a Short Documentary. By Ragnhildur Ásvaldsdóttir 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Offering a unique collection of established and emerging perspectives on event management, this Research Agenda investigates contemporary themes and innovative methodologies. 10 chapters cover core topics in the current academic debate, exploring the development of event management from a management-oriented field into a multidisciplinary research area. Organised into three parts, the Research Agenda contains international contributions from academics across tourism, geography, management, psychology and sociology fields. Initially tackling events in society, the book moves on to look specifically at the consumer, and finally examines the event organization. Chapters recommend the integration of events in geographical and political contexts, suggesting research agendas for the future that focus on the spectator, the participant and, ultimately, the consumer. Critical reading for management and tourism scholars, this book offers key insights to developing topics in the field. Event practitioners and policy makers will also greatly benefit from reading this.Trade Review'A Research Agenda for Event Management is a new benchmark for illustrating how the subject area has matured into the mainstream of applied research. Students, practitioners and academics will all benefit from reading the various perspectives through which events are analysed, with Donald Getz's ''five challenges'' a notable highlight in showing us the way forward.' --Simon Shibli, Sheffield Hallam University, UK'What happens when the world's leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the events industry shall continue to grow from strength to strength.' --Joe Goldblatt, Queen Margaret University, ScotlandTable of ContentsContents: 1. Introduction to a Research Agenda for Event Management Erik Lundberg, Tommy D. Andersson and John Armbrecht Part I Events in Society 2. Re-thinking Event Sustainability Judith Mair 3. The Past, Present and Future of Event Safety Research Morten Thanning Vendelø 4. Event Bidding: A Research Agenda for Major and Mega Sport Events David McGillivray, Daniel Turner and John Lauermann 5. Event Evaluation and Impact Assessment: Five Challenges Donald Getz Part II The Event Consumer 6. Re-thinking the Value of Events for event attendees: Emerging Themes from Psychology Eliza Kitchen and Sebastian Filep 7. Event Experience Research Directions Greg Richards 8. Managing Extraordinary Event Experiences: Understanding Consumer Immersion Lena Mossberg 9. Participant Events and the Active Event Consumer Tommy D. Andersson, John Armbrecht and Erik Lundberg Part III The Event Organisation 10. Revisiting and Advancing the Research Agenda for Event Volunteering Karen A. Smith, Leonie Lockstone-Binney and Kirsten Holmes 11. Knowledge Management in Event and Festival Organisations: Challenges and Future Directions Raphaela Stadler Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.Challenging the existing perspectives and models upon which sport management has been founded, this Research Agenda compiles cutting-edge research from expert contributors to offer a new definition of sport management.Examining the evolution of sport management as an academic discipline, this Research Agenda challenges the concepts, theories and standards for what should constitute legitimate future contributions to the field. Focussing on key strategic paradigms in sport governance and leadership, it tracks current management and research trends, and discusses the emergence, application, and relevance of emotion-related research into sport management. Examining sport organisations and professional sport at both international and national level, it identifies sport as both a high-profile social institution and an important leisure pursuit that exists within an increasingly business-like framework.Directing further research into community sport organisations, high performance sport systems and volunteer contributions to sport delivery, this Research Agenda will be an invigorating read for students and scholars of sport management studies. Its insights into governance, leadership and strategy in sport management will prove invaluable to practitioners working in the field.Trade Review'With an appropriate focus in organisational studies, this insightful text skillfully combines both historical underpinnings and future directions for sport management research. The collection masterfully and broadly extends and defines the sport management research agenda, providing creative and innovative insights into how the field can continue to impact how we view, deliver, and study sport in the years to come.' -- Marlene A. Dixon, Texas A&M University, US‘Sport management scholars and practitioners can be proud of the growth and refinement of the field over the past 40 years. Renowned scholar David Shilbury and his contributors have effectively chronicled our exciting journey, and outlined a blueprint for a more brilliant future. I congratulate and applaud them for sharing their expertise and insights in this wonderful text.’ -- W. James (Jim) Weese, Western University, CanadaTable of ContentsContents: Preface xiii PART I OVERVIEW OF THE SPORT CONTEXT 1 In search of sport management 1 David Shilbury 2 The evolution of sport management as an academic discipline and future research and practices 19 Chad Seifried 3 Popular culture, sport, and management 37 Aaron C. T. Smith, James Skinner, and Daniel Read 4 A research agenda for emotions in the management of sport organisations 55 Géraldine Zeimers and David Shilbury PART II STRATEGIC PARADIGMS THROUGH GOVERNANCE, MANAGEMENT AND LEADERSHIP 5 Reflecting, prioritising, and energising for a new generation of sport governance research 75 Joshua McLeod, Lesley Ferkins, and Ian O’Boyle 6 An agenda for future leadership research in sport management: explorations, considerations, and challenges 93 Steve Swanson and Jon Welty Peachey 7 Strategic paradigms in international and national sport federations 111 Danny O’Brien 8 Strategic paradigms in professional sport 127 Anna Gerke PART III ORGANISING FOR PARTICIPATION 9 High-performance sport systems: current developments and future challenges 147 Jan-Willem van der Roest, Veerle De Bosscher, and Simon Shibli 10 Community sport trends and future opportunities 165 Katie Misener, Kristen Morrison, and Haley Baxter 11 Volunteers: systems, capacity, costs, and models 183 Pamela Wicker 12 Postscript 199 David Shilbury Index

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Book SynopsisOur Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.Trade Review‘The book offers a great introduction to the particularities of sports marketing and provides valuable food for thought that you can use to develop your own approach to sports business.’ -- David M. Woisetschläger, TU Braunschweig, Germany‘Cornwell and Jahn’s new text is an excellent addition to sport marketing scholarship. The authors present and bridge concepts in a thoughtful, accessible way, and provide unique perspectives on sport marketing’s different applications, stakeholders, and opportunities. For both academics and practitioners, this book represents a valuable introduction to sport marketing.’ -- Nicholas Burton, Brock University, CanadaTable of ContentsContents: Preface PART I INTRODUCTION. 1 Two types of sport marketing 2. Consumers and fans in multiple roles PART II MARKETING VIA SPORT 3. Partnership goals in sponsoring 4. Leverage and activation 5. Assessing outcomes of sponsoring relationships PART III MARKETING OF SPORT 6. Sport products in a connected world 7. Sport participation 8. Selling the experience PART IV INTEGRATED VALUE 9. Integration and shared value 10. Anticipating the future Index

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Book SynopsisOur Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking.This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.Trade Review‘The book offers a great introduction to the particularities of sports marketing and provides valuable food for thought that you can use to develop your own approach to sports business.’ -- David M. Woisetschläger, TU Braunschweig, Germany‘Cornwell and Jahn’s new text is an excellent addition to sport marketing scholarship. The authors present and bridge concepts in a thoughtful, accessible way, and provide unique perspectives on sport marketing’s different applications, stakeholders, and opportunities. For both academics and practitioners, this book represents a valuable introduction to sport marketing.’ -- Nicholas Burton, Brock University, CanadaTable of ContentsContents: Preface PART I INTRODUCTION. 1 Two types of sport marketing 2. Consumers and fans in multiple roles PART II MARKETING VIA SPORT 3. Partnership goals in sponsoring 4. Leverage and activation 5. Assessing outcomes of sponsoring relationships PART III MARKETING OF SPORT 6. Sport products in a connected world 7. Sport participation 8. Selling the experience PART IV INTEGRATED VALUE 9. Integration and shared value 10. Anticipating the future Index

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Book SynopsisIn this unique book, Sten Söderman explores the prospect of China reaching its goal of hosting the 2050 World Cup. Söderman takes into consideration China’s size, resources, traditions and political system to ask what needs to be done and how.The book assesses football in China today, discussing the main driving forces behind the development of football in China, and offering an analysis of its organizational structure, strengths, regulations, and weaknesses. Taking a comparative approach, Söderman asks if China should simply adopt the European model of football, including values and skills, through imported players and coaches, or if it is better for China to forge its own path by building on its traditions and limiting the possibility of investing in foreign players, coaches and foreign football clubs. Looking to the future, the book outlines new models and tools to analyse the footballization of China. Söderman concludes with the argument that grassroots activity is the most critical factor in the development of football in China.Examining if a strategic management mix will help China win the 2050 World Cup, this book will be a valuable resource for scholars and students of sport management and Asian business studies.Trade Review‘Football in China has always been something of an enigma, especially over the last decade. Often under researched and misunderstood, Söderman's text lifts the veil on recent developments using an appropriately rigorous analytical approach. This is an important book that will appeal to researchers and fans alike.’ -- Simon Chadwick, Skema Business School, FranceTable of ContentsContents: Preface 1. Chinese and other perspectives on football 2. The main actors in football 3. Governance and monetary flows 4. Copy Europe or Go it Alone? 5. Can a strategic management mix help China win the 2050 World Cup? 6. Conclusions and implications Bibliography Index

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Book SynopsisElgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.The Research Agenda first outlines key theories and concepts in the field, addressing the three impacts recognized in triple bottom line considerations of sustainability. Chapters then move to analyse a range of types and scales of event, including: conventions and business events, sports tourism, cultural and religious events, intangible cultural heritage, and events in rural locations. This forward-looking Research Agenda further analyses event hosting in emerging economy nations, disability access and inclusion, climate change and the impact of the Covid-19 pandemic.Covering a broad range of types, scales and settings of events, this will be a crucial read for event studies and event management scholars. The critical insights to practical impacts of events will also be beneficial for policy-makers and event practitioners.Trade Review‘Events and events research face change and challenge as never before. From climate change and cultural heritage to disability, inclusion and place-making, this stimulating and timely book captures their multifaceted nature, using a rich array of case studies to explore potential and risk, offering directions for research, policy and practice.’ -- Julie Clark, University of the West of Scotland, UK‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of planning and delivering events, and most importantly how to enhance their contribution to society and mitigate associated risks.’ -- Mike Duignan, University of Surrey, UK‘This timely collection includes valuable insights from across the domain of event studies with contributions from a rich diversity of emerging and senior scholars. The need to move beyond economic impacts is refreshing with contemporary themes of disability, access and inclusion, climate change, and the cultural legacies of events all significant and impactful.’ -- Alan Fyall, University of Central Florida, USTable of ContentsContents: Preface xvii 1 An introduction to A Research Agenda for Event Impacts 1 Nicholas Wise PART I ASSESSING EVENT IMPACTS 2 Economic impacts of events 19 Larry Dwyer 3 Environmental impacts of events 41 Kelly Maguire 4 Social impacts of events 63 Nicholas Wise, Susanne Gellweiler, and Enqing Tian PART II RESEARCH THEMES AND CASE EXAMPLES 5 Convention events 85 Jeeyeon Jeannie Hahm 6 Sports tourism and event impacts 97 Marko Perić, Jelena Đurkin Badurina, and Nicholas Wise 7 Religious events and commercialization 107 Flávia Ulian and Angela Fileno da Silva 8 Events and intangible cultural heritage 117 Takamitsu Jimura 9 Transformational atmospheres of international sporting events 129 Jada Lindblom 10 Rural events and social development 141 Lucia Aquilino 11 Local Authority planning, sustainability, and event governance 153 Kelly Maguire 12 The impact of events on place branding 169 Waldemar Cudny 13 Mega-event trends and impacts 181 Tara Fitzgerald and Brij Maharaj 14 Postponement of events 193 Alexander Bond, Daniel Parnell, and Jan Andre Lee Ludvigsen 15 Disability, access, and inclusion 203 Erin Pearson and Laura Misener 16 Events and climate change 215 Judith Mair PART III GOING FORWARD 17 Evaluating cultural legacy: From policy to engaged research 229 Rafaela Neiva Ganga 18 A research synthesis of organizational forms for events legacy delivery 249 Kylie Wasser, Landy Di Lu, and Laura Misener 19 Concluding remarks and event impacts going forward 271 Kelly Maguire Index 279

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Book SynopsisWritten in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices.Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: Define key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising IndexTrade Review‘This delightful book provides the strategic and thoughtful guidance to succeed in the increasingly important field of sports marketing. Everyone from beginner to seasoned pro should appreciate the fresh, well-written approach to organizing essential knowledge on sports marketing, especially the global perspective and the vivid cases.’ -- Lynn R. Kahle, University of Oregon, US‘After reading this text by Davis and Hilbert, students will be knowledgeable about and better equipped in implementing marketing concepts and action plans in the international sport industry. With its global orientation, Sports Marketing uses an international approach to help students understand sport marketing fundamentals, benefits, measures, analyses, approaches, tactical activities, and action-oriented strategies. Students will find the detailed chapter case studies from around the world quite useful in applying the material covered in the chapters.’ -- Paul M. Pedersen, Indiana University, USTable of ContentsContents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans – Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing – Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

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Book SynopsisThis Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Böhlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Söderman, H.A. Solberg, B. Stewart, T. Ströbel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. ZintzTrade Review'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.' -- Hans Lundberg, Idrottsforum.org‘Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.’ -- Graham Cuskelly, Griffith University, Australia‘This insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport - from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.’ -- Stephen A. Greyser, Harvard Business School, US‘This Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.’ -- Yoshiaki Takahashi, Chuo University, Tokyo, JapanTable of ContentsContents: Preface PART I: INTRODUCTION 1. Research on Sport and Business Harald Dolles and Sten Söderman 2. A Call for More Mixed Methods in Sport Management Research Andy Rudd and R. Burke Johnson PART II: GOVERNANCE AND PERFORMANCE 3. Researching Elite Sport Systems Using Process Benchmarking Leigh Robinson and Nikolai Böhlke 4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz 5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible? Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli 6. Sports Governance in Ireland: Insights on Theory and Practice Ann Bourke 7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football Industry Geoff Walters and Sean Hamil 8. The Governance of the Game: A Review of the Research on Football’s Governance Hallgeir Gammelsæter and Benoit Senaux 9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example Eivind Å. Skille PART III: MEDIA AND TECHNOLOGY 10. Social Media and Prosumerism: Implications for Sport Marketing Research James Santomier and Patricia Hogan 11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK Chris Gratton and Harry Arne Solberg 12. The Sale of Media Sports Rights: A Game Theoretic Approach Harry Arne Solberg and Kjetil Kåre Haugen PART IV: PLACE, TIME AND SPECTATORS 13. Triple Impact Assessments of Sport Events Tommy D. Andersson 14. Sacrés Français! Why They Don’t Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016 Boris Hellau and Michel Desbordes 15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of Ghent Anne-line Balduck, Marc Maes and Marc Buelens 16. What do they Really Think? Researching Residents’ Perception of Mega-sport Events Alessandro ‘Chito’ Guala and Douglas Michele Turco 17. Lessons from the Field: Spectator Research for Sport Businesses Douglas Michele Turco PART V: CLUB MANAGEMENT AND TEAMS 18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly 19. Proposing a Relationship Marketing Theory for Sport Clubs Hans Jansson and Sten Söderman 20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team Sports Harald Dolles and Sten Söderman 21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick 22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory Methodology Christos Anagnostopoulos PART VI: SPORT BRANDING AND SPONSORING 23. A Review of Fan Identity and its Influence on Sport Sponsorship Effectiveness Torsten Schlesinger 24. State of the Art and Science in Sponsorship-linked Marketing T. Bettina Cornwell 25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles 26. Brand Equity Models in the Spotlight of Sport Business Tim Ströbel and Herbert Woratschek PART VII: REFLECTION 27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century Simon Chadwick 28. The Special Features of Sport: A Critical Revisit Aaron C.T. Smith and Bob Stewart 29. Outlook: Sport and Business – A Future Research Agenda Harald Dolles and Sten Söderman Index

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThe rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry's management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best pracTrade Review"I met Ian many months ago on the eve of a Fulham FC game away to Sunderland, and at that time the role of the Director of Football (DoF) was still relatively uncommon in the clubs hierarchy. Thankfully Ian has dedicated his time to articulate what many other authors have failed to achieve, producing a brilliant insight into how elite clubs operate and a ‘behind the scenes’ look at the balance between football and business operations. I am sure this book will help to enlighten both football fans and academics and advance the role of the DoF in the modern game." - Mike Rigg, former Technical Director at Manchester City Football Club and former Head of Talent Management at the Football Association"Ian’s book presents a clear and analytical review of the football landscape from both a management and business perspective. It provides the reader with a valuable and detailed insight into how professional Football Clubs are organized." - Mark Wotte, former Performance Director at the Scottish Football AssociationTable of ContentsList of figures Preface Glossary of terms 1. The English Professional Football Club Industry 2. The Owner(s) 3. The Chief Executive Officer (CEO) 4. The Chief Financial Officer (CFO) 5. The Chief Operating Officer (COO) 6. The Director of Football (DoF) 7. The 1st Team Manager (aka ‘Head Coach’) 8. The Head of Academy (HoA) 9. Personal, Academic and Career Development 10. Conclusions: Future Industry Business Directions Bibliography Appendix: Job Descriptions

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisExploring the Sustainability Development Goal for Responsible Consumption and Production, this volume provides insights from the performing arts, festivals and events, film industry, and fashion sectors.With a variety of examples and case studies, contributors illuminate the political and social importance of the creative and cultural industries in driving sustainable transitions. The influence of policy, funding, and international standards are also considered, alongside other key themes such as social entrepreneurship, the post-growth economy, and the importance of overcoming barriers to equity, equality and social justice.Alongside a sister publication, Responsible Consumption and Production in the Creative and Cultural Industries, this edited book explores how creative and cultural organisations embrace the challenge of sustainable development, highlighting best practice across geographic and cultural contexts. The result is a comprehensive overview that is valuable reading for research, policy and practice.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisNominated for the 2019 Toronto Heritage Book AwardWe may never see a playoff series like it again.Before Gary Bettman, and the lockouts. Before all the NHL's old barns were torn down to make way for bigger, glitzier rinks. Before expansion and parity across the league, just about anything could happen on the ice. And it often did. It was an era when huge personalities dominated the sport; and willpower was often enough to win games. And in the spring of 1993, some of the biggest talents and biggest personalities were on a collision course.     The Cinderella Maple Leafs had somehow beaten the mighty Red Wings and then, just as improbably, the St. Louis Blues. Wayne Gretzky's Kings had just torn through the Flames and the Canucks. When they faced each other in the conference final, the result would be a series that fans still talk about passionately 25 years later.     Taking us back to that feverish spring, <

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Book SynopsisTrade ReviewA compelling account of one of the world's most enigmatic races, captured by an author fully in thrall * Michael Crawley, author of Out of Thin Air *The engrossing story of his fascination with, and multiple attempts to complete, the world’s most difficult ultramarathon race ... highly recommend * Frozen Ed Furtaw, the first person to finish the Barkley marathon *A wonderful, compelling read * Vassos Alexander *

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Book SynopsisThere's no other motor-racing circuit in Australia that holds the same magic as Bathurst's Mount Panorama. It's been home to the Australian Grand Prix, the Australian Motorcycle Grand Prix and TT, the Australian Hill Climb Championship, the Bathurst 1000 and now a round of the Intercontinental GT Challenge. To win on the Mountain is still the pinnacle of Australian motorsport achievement.As a motor-racing journalist for more than 40 years, John Smailes has had extraordinary access to the Mountain and to the leading motor-racing names who competed there, both past and present. When Jack Brabham celebrated his three world championships, when the Bathurst 1000 was born, when motorcycle greats Mick Doohan, Wayne Gardner, Warren Willing and Gregg Hansford tested themselves, John was there. He has reported on every victory by Peter Brock, Allan Moffat, Larry Perkins and Dick Johnson and he's covered the careers of contemporary stars Craig Lowndes, Jamie Whincup, Mark Skaife and the incredible father-and-son duo Jim and Steven Richards. In Mount Panorama, John Smailes gives us the definitive account of the Mountain, taking us into the pits, the workshops and the boardrooms to reveal the stories behind the circuit's conception and the champions and legendary races that have made it so famous. It's the Mountain brought to life.

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Book SynopsisWimbledon's Greatest Games features 50 of the most exciting and absorbing tennis matches ever played on the All England Club's courts. Journey back in time and relive the unforgettable feats of Rod Laver, Althea Gibson, Boris Becker, John McEnroe, Billie Jean King, Jimmy Connors, Pete Sampras, Andy Murray, Novak Djokovic, Roger Federer, Martina Navratilova and Serena Williams among many others. From the roar of the crowd to the emotion of the players, the drop-shots, the volleys, the epic rallies and the double-faults, each thrilling contest comes alive as the action from the famous venue is brought to you in vivid detail. So, serve yourself a Pimm's, sit back and let Abi Smith transport you to Centre Court as you explore this comprehensive collection from the greatest tournament of all. Capturing gentlemen's, ladies' and doubles matches that have shaped the game, Wimbledon's Greatest Games is an action-packed, ace-filled guide that every SW19 fan will want to devour.

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Book SynopsisPanenka's pearl of a penalty in Belgrade, van Basten's volley of a lifetime in Munich, Gazza's agonising near-miss at Wembley: over its six decades, the UEFA European Championship has thrown up many of the most memorable stories in football lore. Now it gets the history it deserves. Euro Summits is the first full retelling of the tournament, from its tentative beginnings in the late 1950s to its elephantine expansion in the mid-2010s. Taking in the USSR's early success, the grim violence of 1968, France's cavalier feats on home soil in 1984, the sensational triumphs of no-hopers Denmark and Greece, Spain's modern-day dominance, all the way up to Portugal's shock victory in 2016, it's a panoramic portrait of an event that captures a whole continent's imagination every four years. Dramatic, detailed and teeming with compelling personalities like Michel Platini, Gunter Netzer, Hristo Stoichkov, Zinedine Zidane, Wayne Rooney and Cristiano Ronaldo, this is the complete story of a footballing event second only to the World Cup.

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