Small businesses and self-employment Books

Book SynopsisThe Economics of Urban Diversity explores ethnic and religious minorities in urban economies.Trade Review"This is a most welcome book exploring, expanding and deepening our understanding of contemporary urban complexities. Significantly, with a focus on two revealing sites, the editors have brought together a set of robust studies examining the confluence of historical trajectories, political economies, ethnicity dynamics, and transnational connections." Steven Vertovec, Director, Max Planck Institute for the Study of Religious and Ethnic Diversity, Germany "We live in the 'urban century'. Cities are becoming hotspots of human activity. They do not develop into a uniform species, but exhibit an enormous variety in appearances, socio-economic constellations, history, population and politics. The Economies of Urban Diversity is a well documented book that maps out and highlights the above megatrends. Taking the Ruhr Area Istanbul nexus as an orientation point, it offers a great illustration of the socio-economic drivers and aspects of urban diversity in modern multi-cultural agglomerations." - Peter Nijkamp, Professor, Vrije Universiteit Amsterdam, The Netherlands "By problematising and historicising the concept of urban diversity, this pathbreaking volume throws incisive light on major economic and social issues affecting migrants in both Istanbul and the Ruhr Area. The transdisciplinary ethos of this book, where the varying perspectives and approaches of the contributors meet editorial excellence and eloquence, makes it stand out in current debates on the situation of ethnic minorities at a time when such impressive analytical intensity is needed." - Tom Slater, Reader in Urban Geography, University of Edinburgh, Scotland, UKTable of Contents1. The Economies of Urban Diversity: An Introduction; Darja Reuschke, Monika Salzbrunn and Korinna Schönhärl PART I: THEORETICAL AND CONCEPTUAL INSIGHTS 2. The Concept of Diversity in Migration and Urban Studies; Monika Salzbrunn 3. Plurality, Cosmopolitanism, and Integration: The Dangers of Comparing the Incomparable; Edhem Eldem PART II: POPULATION FLOWS AFFECTING ISTANBUL AND THE RUHR AREA 4. From Guest Worker Migration to Transmigration: The German-Turkish Migratory Movements and the Special Role of Istanbul and the Ruhr; Yunus Ulusoy 5. A Forgotten Chapter of Regional Social History: The Polish Immigrants to the Ruhr 1870-1939; Michaela Bachem-Rehm PART III: LEGAL AND INSTITUTIONAL FRAMES OF ETHNIC ENTREPRENEURSHIP 6. From a Multi-Ethnic Empire to Two National States: The Economic Activities of the Greek Orthodox Population of Istanbul, ca. 1870-1939; Maria Christina Chatziioannou and Dimitris Kamouzis 7. Greek Orthodox Communities and the Formation of an Urban Landscape in Late Ottoman Istanbul; Ay?e Ozil 8. The Turkish Migrant Economy in Dortmund – An Economy of Urban Diversity; Ivonne Fischer-Krapohl PART IV: RESIDENTIAL SEGREGATION AND GENTRIFICATION PROCESSES 9. Residential Segregation of Turkish Migrants in the Ruhr Area - Reasons, Patterns and Policies; Darja Reuschke and Sabine Weck 10. European Istanbul and its Enemies: Istanbul's Working Class as the Constitutive Outside of the Modern/European Istanbul; Deniz Yonucu 11. Urban Space and Gentrification in Istanbul in the Twentieth Century; Nil Uzun

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Book SynopsisTrade Review"I've underlined something on almost every page! I wish I wrote this book -- it's really that good!" –Jeff Walker, #1 New York Times bestselling author of Launch “Russell is the one person who has helped me beyond measure create incredible success online. I wish I’d had this book earlier. My business has profited hugely in the short amount of time I’ve been working with Russell.” –Liz Benny, entrepreneur and business coach“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

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Book SynopsisTrade Review“In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” —Alison J. Prince, BecauseICan, creator of the 0-100k System “Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.” —Liz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia“Russell Brunson is incredible. I’ve been with other coaches, incredible coaches, and what Russell’s done is take abstract ideas and packages them neatly into little steps and principles. He’s allowed me to see what I was doing, I just couldn’t put words to it. Russell has a gift for putting powerful things into step-by-step formulas. —Setema Gali, author of Winning After the Game“Russell’s advice has helped me keep my business lean. For the past nine years I’ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I’ve sold over 100,000 copies. We’ve started other businesses as well.” —Jacob Hiller, athletic performance coach and creator of The Jump Manual“If it wasn’t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn’t. I’ve been able to help over 350,000 women with my program, and that wouldn’t have been possible without the information I learned from Russell.”—Kaelin Poulin, co-founder of LadyBoss Weight Loss “Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.” —Garrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book“Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” —Dr. Chad Woolner, DC, Align Integrated Medical Clinic“Expert Secrets taught me the importance of putting together and building a solid culture in whatever you’re doing. When you become an expert, it’s vital to also build a culture and community around your movement. I’m able to help so many more people around the world now because of what I’ve learned from Russell.” —Liz Benny, The Queen of Kapow, entrepreneur and business coach"Expert Secrets helps me better teach branding and marketing to my stylist students."—Danielle White, founder of DKW Styling

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Book SynopsisDHL: From Startup to Global Upstart is the story of a startup that became the first worldwide logistics service organization, fighting regulation, trade restrictions, customs, and many other technical issues to develop processes that have stood the test of time to become the accepted norm in delivery throughout the world. It is a story of using soft powers, persuasion, and ingenuity, working with, and around, emerging technologies to eliminate barriers to success. This book provides an extraordinary look into how a little startup with grit and perseverance succeeded in the face of overwhelming odds and revolutionized many of what are now accepted transportation and supply chain practices. Po Chung, DHL International co-founder, and Roger Bowie, former DHL Worldwide Services Director, discuss how DHL paved the way for one day international package delivery and how they have maintained their global leadership position against powerful American titans.Table of ContentsChapter 1: Born Global | 1 The Little Company Which was Seen as Illegal in Every Country | 1 Chapter 2: The 70s | 5 Chapter 3: The Start-up Years | 9 Chapter 4: The Start-up Years: Business Innovation | 13 Door to Door, Desk to Desk | 13 Just Like Taking It There Yourself | 14 Still Expensive, However, for a Start-Up ... | 15 ... and Increasingly Complex | 16 So, Try and Keep It Simple | 17 So Simple, Almost Too Good to Be True | 18 Proof was Needed, and So Proof was Provided | 19 With the Airlines as Friends (Albeit Fair-Weather) | 20 Chapter 5: Innovation and Its Broader Impact on Business Dynamics | 23 The Infectious Nature of Speed | 23 Size Doesn’t Matter, Content Does | 24 Keeping It Dense | 25 But Keeping It Simple | 25 And Everyone Sells | 25 Service Is Not Servitude | 26 Creating a Time-Based Value Proposition | 27 Challenging Traditional Work Habits | 27 And in the Spirit of Partnership | 28 Chapter 6: Cultural Dynamics: What was Going on Here? | 29 Against All Odds | 29 Ahead of its Time | 29 It was also the People | 29 An Emerging Company Culture | 33 The Nature of the Business Helped | 33 But it Wasn’t Just the Business | 34 Chapter 7: Barely Legal—Early Regulatory Battles | 35 First, What Kind Of Business Is This? | 36 Ah, You Mean You Carry Mail? | 37 And What About This “Smuggling” Theory? | 41 Airline Schizophrenia | 43 Okay, Understand The Challenges With Post Offices, Customs And Airlines, But Surely You Were Doing Everything Else By The Book? | 45 Chapter 8: 1970s Vignettes and Bloopers | 47 Strange Bedfellows | 47 Caught Napping | 47 Plenty of Space, and Not So Much | 48 Strange Passengers | 48 Delivery Heroics | 48 It’s Tough Being Ahead of Your Time | 49 Chapter 9: Transition | 53 Taken Off, but Not Yet Landed | 53 A Biological Phenomenon | 54 With Intuitive, Instinctive Leadership | 56 Which Attracted and Inspired | 57 Cowboys with Wing | 58 And an Ounce of Luck | 58 Underpinned by Trust | 59 A Common Language | 59 And the Rule of Common Law | 60 But it was Precarious | 60 Chapter 10: The 80s | 63 Economic and Political Turbulence… | 63 Presaging Fundamental Geopolitical Change | 63 Policed by America | 64 With Asia Awakening | 64 Business Models Must Change | 65 A New Age of Consumerism | 65 And Speed to Market | 66 The End of History? | 67 Perhaps a Hybrid Would be the Answer | 68 Chapter 11: The Walden Years—Structure and process | 69 Nascently Global | 69 But Not Sustainable | 71 Structure to Support a Growth Strategy | 72 With A New Confidence | 73 Coming Out | 74 And Cash is the King | 75 Chapter 12: Business Innovation | 77 Getting it There in No Time at All | 77 Tentative Steps to Expand the Offering | 78 If you can get to the internationally remote places, why not just down the road? | 80 Europe Overnight | 80 And What About a Second Brand? | 82 Early Computerization | 82 What Aided and Abetted Also Threatened | 83 But Also Provided Opportunity | 84 Building a Brand | 85 Ongoing Geographical Expansion | 86 Less than Door-to-door | 87 Early Steps in Logistics | 88 Answer the Phone, Dammit! | 88 Chapter 13: Business Context—What Was Going on Here? | 91 A New Era of Globalization Begins | 91 What was DHL Carrying? | 93 This was an Outbound Phenomena | 93 The Information Age Beckoned, but Expensively | 95 Airports Grew Up | 95 Strategic Disconnect | 97 Chapter 14: Business Context—Competition Explodes | 99 Competition? (What, Really?) | 99 Finally, Strength Through Numbers | 99 But in Context | 100 Those Pesky Airlines Again | 101 The “Empires” Try to Strike Back | 102 But FedEx Strikes First | 102 And Starts to Force the Pace | 103 The Enemy of My Enemy can be my Friend | 103 Chapter 15: Regulatory Battles | 105 Postal Battles Heat Up | 105 Progress with Customs | 110 Tax, Cashflows and Blocked Funds | 112 The Dutch Sandwich | 113 Chapter 16: Cultural Dynamics | 117 Heroism | 117 It Wasn’t Just the Cowboys | 117 Growing Up | 118 Some Contextual Frameworks | 122 And Perhaps a Modern Example of Another, More Natural Law, is in Play Here | 124 Change Agents | 124 Pirates of the Caribbean (Never Waste a Good Crisis) | 126 Expat Versus Local | 127 Persistence at Heathrow, with Help from the US | 128 Chapter 17: Anecdotes, Accidents, and Altruism | 131 Excellence Discovered | 131 Going the Extra Mile | 131 Going Many Extra Miles | 132 Making Calls was a Shoe-In | 132 The Green Bags must go Through | 132 Shenanigans in Bahrain | 133 The Future Sometimes Takes Longer | 133 DHL Never Sleeps | 133 Never Fear, DHL is Here | 133 Be Bold, Be Fearless, Be an Upstart | 134 The Worm Turns | 135 Unblocking the Funds | 135 Thank Goodness for Unintended Consequences | 136 Unintended Consequences Version Two | 136 Bill Walden’s Office | 137 Crazy Texans | 138 Negotiations in China | 138 Pat Lupo’s Story: The Most Employee-Motivational Thing We Did | 138 Chapter 18: Adolescence to Adulthood | 141 Mission Almost Accomplished | 141 A New Man in Charge | 141 Bring in the Suits | 143 A Deal Made in Heaven, But | 144 Finally, A Head Office | 145 Organizational Innovation | 146 An Ongoing Emphasis on Data Networks | 146 And a New Sense of Mission | 148 WORLDWIDE MISSION STATEMENT | 149 FedEx Loses a Battle | 150 With the Best Good Will in the World, it Didn’t Work Out | 151 The Ultimate Compliment | 151 Chapter 19: Powers | 153 Chapter 20: From Start-up to Upstart to the Most International Company in the World | 169 Chapter 21: Epilogue: The 2008–16 Reincarnation | 173 Market Growth | 173 A Much and Long Desired Prize Becomes the Bogeyman | 174 Somebody Press the Reset Button, Quickly | 175 Focus, Connect, Grow: Pressing the button | 176 We Have a Strategic Plan: It’s Called Doing Things | 178 Ubiquity | 180 Motivated People: The CIS story | 180 Discipline, Process and the Power of Routine | 182 Great Leadership | 184 Ubiquity again | 184 Results are the only True Sign of Excellence | 185 Going Global, Staying the Course: The Powers Revisited | 185 Focus, discipline and routine | 188 Synthesis | 188 Renewal | 189 Index | 191

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Book SynopsisTurn your farm into a cash cow! Ron Macher offers a host of simple strategies for increasing your farm earnings, from purchasing durable equipment to growing economically viable crops. A seasoned expert in farm efficiency, Macher shows you how to locate a lucrative niche market for your products, optimize sales, and minimize costs. Whether you’re buying a new farm or jump-starting an old one, Macher’s savvy tips will help you turn your enterprise into a profitable business.

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Book SynopsisMost startups don?t fail because they can?t build a product. Most startups fail because they can?t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn?t the originality of your offering, the brilliance of your team, or how much money you raise. It?s how consistently you can grow and acquire new customers (or, for a free service, users). That?s called traction, and it makes everything else easier?fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you?re on the right path.Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You?ll learn, for example, how to: Find and use offline ads and other channels your competitors probably aren?t usingGet targeted media coverage that will help you reach more customersBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updatesImprove your search engine rankings and advertising through online tools and researchWeinberg and Mares know that there?s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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Book SynopsisProviding expert tips on tending the land, caring for animals, and necessary equipment, Ann Larkin Hansen also covers the intricate process of acquiring organic certification and other business considerations important to a profitable operation. Discover the rewarding satisfaction of running a successful and sustainable organic farm.

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Book SynopsisMake money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved.

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