Sales and marketing Books

Book SynopsisThis book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.Table of Contents1 OverviewIpek Altinbasak-Farina and Sebnem BurnazPART I Ethics in Marketing2 The Politics of Purchasing: Ethical Consumerism in TurkeyAbdulkadir Ozturk, Sima Nart, and Remzi Altunisik3 Spark Emotions to Intensify Ethical SensitivityH. Eser Borak4 Competitive Deviance from Ethicality: A Focus on Online SettingsGozde Nur Kazazoglu Sahin, A. Bengi Ozcivan, and Sebnem Burnaz5 Ethics in Sustainabilty MarketingCanan MadranPART II Social Responsibility in Marketing6 Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral OutlookHatice Aydin7 Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective Halil Emre Akbas, Serdar Bozkurt, Sadiye Oktay, and Semih Yilmazer8 The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case StudyGresi Sanje and Eser Levi9 Psychological Barriers to Environmentally Responsible ConsumptionInci Dursun10 Corporate Social Responsibility In Packaging: Environmental and Social IssuesMeltem Kiygi Calli11 A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies Supriti Mishra and Gargee BanerjeePART III Sustainability in Marketing12 Non-Profit Foundation and Brand Alliances As A Reputation Management ToolMerve Yanar Gurce and Ibrahim Kircova13 Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle ScaleEzgi Merdin-Uygur14 Sustainability Practices of Higher Education Institutions: An Analysis from a Developing CountrySerap Atakan and Tutku Eker Iscioglu15 Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model Mine Yilmazer and Meltem Onay16 Developing Sustainable Strategies at the Base of the PyramidRanjit Voola and Archana Voola17 Do We Know Organic Food Consumers? Personal and Social Determinants of Organic Food Consumption Sevtap Unal, F.Gorgun Deveci, and Tugba Yılmaz18 Profiling Green Consumers in an Emerging Country ContextIpek Altinbasak- Farina and Gozde Guleryuz-TurkelAbout the AuthorsIndex

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Book SynopsisChapter 1: Digital Transformation in Business and in Education.- Chapter 2: The New Normal of Markets.- Chapter 3: Entrepreneurship.- Chapter 4: Entrepreneurial Marketing.- Chapter 5: Islamic Business Curricula.- Chapter 6: Ethics and Crises.- Chapter 7: Post Covid logistics.- Chapter 8: Business Research Trends in the Islamic World.- Chapter 9: Cross Cultural Research.

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