Sales and marketing management Books
Taylor & Francis Ltd CYBERMARKETING HOW TO USE THE INTERNET TO MARKET YOUR GOODS AND SERVICE
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£999.99
Taylor & Francis Internal Marketing Tools and Concepts for Customer Focused Management Chartered Institute of Marketing Paperback
Book SynopsisA clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.Trade ReviewThis book has a practical focus and is well structured. If you need to know more about internal marketing, or want to know how to make it more effective, then this is the book for you.John Ling - Marketing Business, June 2002Table of ContentsSection I: Internal marketing theory - What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications - Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC).
£45.59
Taylor & Francis Ltd Successful Marketing Communications A Practical Guide to Planning and Implementation CIM Advanced Certificate Workbook S
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£43.99
Taylor & Francis Ltd Marketing Communications Management
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£65.54
Taylor & Francis AdValue
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£39.99
Taylor & Francis Ltd Customer Relationship Management
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£56.04
Taylor & Francis Retail Strategy The View from the Bridge
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£52.24
Taylor & Francis Ltd International Retail Marketing A Case Study Approach
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£47.49
Taylor & Francis Marketing Finance Turning Marketing Strategies into Shareholder Value
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£37.99
Taylor & Francis Strategic Marketing Management
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£58.89
Taylor & Francis Product Marketing for Technology Companies
Book SynopsisThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.Table of ContentsProduct Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices
£47.49
Taylor & Francis Ltd Management of Marketing
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£37.99
Taylor & Francis Ltd Marketing Briefs A Revision and Study Guide
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£37.99
Taylor & Francis Ltd Content is King Routledge 2005
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£999.99
Taylor & Francis Ltd Strategic Performance Management 340
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£61.74
Taylor & Francis Ltd Handbook of CRM
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£999.99
Taylor & Francis Ltd Search Marketing Strategies A Marketers Guide to Objective Driven Success from Search Engines Emarketing Essentials
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£999.99
Taylor & Francis Ltd Connected Marketing The Viral Buzz and Word of Mouth Revolution
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£45.59
Taylor & Francis Ltd mobilemarketing
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£43.99
Taylor & Francis Ltd Fashion Marketing Second Edition Contemporary Issues
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£171.00
Taylor & Francis Ltd Getting Attention
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£999.99
Taylor & Francis Ltd Offensive Marketing
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£47.49
Taylor & Francis The Culturally Customized Web Site Customizing Web Sites for the Global Marketplace
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£43.99
Taylor & Francis Ltd MarketDriven Thinking
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£61.74
Taylor & Francis Ltd Team Sports Marketing
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£56.04
Taylor & Francis CIM Coursebook 0607 Marketing Fundamentals
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£25.38
Taylor & Francis Museum Marketing Competing in the Global Marketplace
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£52.24
Taylor & Francis Critical Marketing
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£45.59
Taylor & Francis Strategic Marketing
Book SynopsisThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning A highly exam focused approach which has been class tested and refined A new chapter offering a problem-based learning'Table of ContentsPreface; Chapter 1: The Strategic Perspective; Part 1 - Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 - Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan; Chapter 14: Business Ethics and Strategy; Part 3 - Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 - Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index
£171.00
Taylor & Francis Gabays Copywriters Compendium
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£39.99
Taylor & Francis Marketing Through Search Optimization
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£32.99
Taylor & Francis Ltd Key Account Plans The Practitioners Guide to Profitable Planning
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£47.49
Taylor & Francis Ltd Influencer Marketing Who Really Influences Your Customers 1
Book SynopsisInfluencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This bTrade ReviewBrown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Kaderli, Vice President EMEA Marketing, Performance Management & Alliances at Cognos Ltd & CMO Council Europe Advisory Board Member."Today's market is truly 'always on'. This is having a dramatic impact on the way that we market and sell to our existing customers and prospects.Influencer Marketing provides an excellent reference on how you can drive and achieve significant change in your traditional mindset to ensure that you can address the new and dynamic challenges that now appear every day'.Ask yourself, 'Do I change or do more of the same? There is only one correct answer" . Jim Cassidy VP Marketing EMEA, BEA SystemsA thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." Dr Anthony Marsella, Chief Marketing Officer Samsung Electronics and co-author "Marketing Revolution"."Cutting Edge Marketing at its best. This is a must read for any Technology Marketer" James Hart, Marketing Director, EMEA, Research In Motion(Blackberry)"If you think you know about marketing in the 21st century, press & analyst relations, the value of conferences, the buying cycle - think again.Influencer Marketing will make you question even your basic understanding of marketing, and who really wields power in the market place." Joe Barrett, Director, Strategic Marketing, Qualcomm Europe"This book explains why today's marketing model is a very different playing field. ROI is high on the agenda. The power of the network enables emphasis on 1:1 conversations and choice, dialogues and communities, which in turn leads to honesty and transparency in messaging." Jon Tutcher Head of Marketing, Sun Microsystems UK & Ireland"Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." Ruth Mortimer, Editor, Brand Strategy Magazine“It is rare to find a marketing book which is useful from page one. Most provide useful maxims to include in presentations, but few back this up with practical approaches to use in anger in the workplace. Influencer Marketing has been invaluable in focusing my organisation on the invisible influencer". Robert Posner, European Marketing Director, Harte-HanksTable of ContentsForeword From ‘The Dip’ by Seth GodinPreface Nick HayesIntroduction xi Duncan Brown and Nick Hayes 1 Marketing is broken 2 What’s wrong with traditional marketing today? 4 Decision-maker ecosystems 5 How influence works 6 Who are your influencers? 7 Identifying and ranking influencers 8 Who should evaluate the influencers in your market? 9 Marketing to influencers 10 Good, bad and ugly influencers11 Marketing through influencers 12 Marketing with influencers 13 Evaluating influencer marketing 14 Influencer marketing and word of mouth 15 Social media – the new influence enablers 16 Influencing through social media 17 Influencing consumers 18 Influencers in consumer markets 19 How to structure influencer marketing in your organisation 20 Making influencer marketing work for your company 21 The future of influencer marketing Index
£43.99
Taylor & Francis The Multichannel Challenge Integrating Customer Experiences for Profit
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£45.59
Taylor & Francis Marketing Research for Nonprofit Community and Creative Organizations How to Improve Your Product Find Customers and Effectively Promote Your Message
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£42.74
Taylor & Francis Ltd CIM Coursebook 0809 Marketing Communications
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£37.99
Taylor & Francis The Official CIM Coursebook
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£43.99
Taylor & Francis Ltd Human Rights and Corporations The International
Book SynopsisThe erstwhile unlikely coupling of human rights and corporations is now a typical feature of corporate/community relations. High-profile corporate infringements of human rights, the rise and rise of corporate social responsibility (CSR) and on-going efforts to regulate corporate behaviour through legal regimes, at both domestic and international levels, have spawned a mountain of academic literature and commentary. This volume assembles the leading essays from this body of work. Together they frame the relationship between human rights and corporations by charting its history and salient features; tackle the conceptual perspectives of the relationship and detail the practice, problems and potential of the relationship.Trade Review'...provides a very useful service to the field, by compiling some of the best recent work on the human rights obligations of corporations.' Law and Politics Book ReviewTable of ContentsContents: Introduction; Part I Framing the Relationship: Human rights and multinationals: is there a problem?, Peter Muchlinski; The amorality of profit: transnational corporations and human rights, Beth Stephens; Human rights codes for transnational corporations: what can the Sullivan and MacBride principles tell us?, Christopher McCrudden; Business and human rights, David Weissbrodt; Multinational corporations and the ethics of global responsibility: problems and possibilities, Mahmood Monshipouri, Claude E. Welch Jr and Evan T. Kennedy; Human rights: the emerging norm of corporate social responsibility, Claire Moore Dickerson. Part II Conceptual Perspectives: Protecting human rights in a globalized world, Dinah Shelton; Corporations and human rights: a theory of legal responsibility, Steven R. Ratner; Meta-regulation: legal accountability for corporate social responsibility, Christine Parker. Part III Practice, Problems and Potential: The sangam of foreign investment, multinational corporations and human rights: an Indian perspective for a developing Asia, Surya Deva; The UN human rights norms for corporations: the private implications of public international law, David Kinley and Rachel Chambers; Engage, embed, and embellish: theory versus practice in the corporate social responsibility movement, John M. Conley and Cynthia A. Williams; Separating myth from reality about corporate responsibility litigation, Harold Hongju Koh; The interface between globalisation, corporate responsibility and the legal profession, Halina Ward; Index.
£285.00
Taylor & Francis Ltd Sustainability The Library of Corporate
Book SynopsisSustainability is one of the key concepts underlying our thinking about corporate responsibilities, particularly with respect to the environment and inter-generational justice, but also in relation to corporate governance and the long-term economic viability. The advantages of the discourse of Sustainability are that it brings together contemporary economic and moral imperatives in the context of scientific knowledge. Its disadvantages relate to its open-ended content, its systematic ambiguity, and the internal tensions between economic growth, human survival and global justice. The essays in this volume reflect these strengths and weaknesses from a variety of viewpoints - economic, scientific, social and philosophical. They illustrate and illuminate the varied and contested content and utility of this currently popular concept and point to its multiple implications for the development of corporate responsibilities.Table of ContentsContents: Introduction: the sustainability phenomenon, Tom Campbell and David Mollica. Part I Sustainabilities: Environmentally benign growth: sustainable development, John S. Dryzek; Sustainability: an interdisciplinary guide, John Pezzey; The very idea of sustainability, Charles V. Blatz; 2 concepts of sustainability, Steve Vanderheiden; The '4 spheres' framework for sustainability, Martin O'Connor; Sustainability: a dissent, Julianne Lutz Newton and Eric T. Freyfogle; Sustainable development: modern elixir or sack dress?, J.G. Frazier; The shaky ground of sustainable development, Don Worster. Part II Science-Based Sustainabilities: Ecologically sustainable development: origins, implementation and challenges, R. Harding; The sustainable biosphere initiative: an ecological research agenda, Jane Lubchenco et al.; The concept of environmental sustainability, Robert Goodland; Ecological sustainability as a conservation concept, J. Baird Callicott and Karen Mumford; Principles of ecosystem sustainability, F. Stuart Chapin III, Margaret S. Thon and Masaki Tateno; Scientific consensus on sustainability: the case of the natural step, Paul Upham; Allocation, distribution, and scale: towards an economics that is efficient, just, and sustainable, Herman E. Daly; Georgescu-Roegen versus Solow/Stiglitz, Herman E. Daly; Toward some operational principles of sustainable development, Herman E. Daly. Part III Economics-Based Sustainabilities: Sustainability: an economist's perspective, Robert M. Solow; The conditions for achieving environmentally sustainable development, Edward B. Barbier and Anil Markandaya; The evolution of preferences: why 'sovereign' preferences may not lead to sustainable policies and what to do about it, Bryan Norton, Robert Costanza and Richard C. Bishop; Sustainable development: a critical review, Sharachchandra M. Lélé; Are we consuming too much?, Kenneth Arrow, et al.; Sustainable development: is it achievable within the existing international political economy context?, Georgia O. Carvalho; Capital theory and the measurement of sustainable development: an indicator of 'weak' sustainability, David W. Pearce and Giles D. Atkinson. Part IV Equities: Intergenerational equity and sustainability, Emilio Padilla; Human development and economic sustainability, Sudhir Anand and Amartya Sen; John Stuart Mill's utilitarianism and the social ethics of sustainable development, Martin O'Connor; Discounting the future, John Broome. Part V Politics and Policy: Sustainable development and global governance, Clive George; New ethics for old? Or, how (not) to think about future generations, Terence Ball; Environmental science, sustainability and politics, Tom O'Riordan; Sustainability and beyond, Dale Jamieson; Name Index.
£332.50
Taylor & Francis Ltd Perspectives on Corporate Social Responsibility Corporate Social Responsibility Series
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£999.99
Taylor & Francis Ltd Corporate Social Responsibility Reporting in Developing Countries The Case of Bangladesh Corporate Social Responsibility
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£128.25
Taylor & Francis The Ashgate Research Companion to Corporate Social Responsibility
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£128.25
Taylor & Francis Marketing in the International Aerospace Industry
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£142.50
Taylor & Francis Ltd Ethics Psyche and Social Responsibility Corporate
Book SynopsisThe last few decades have seen significant changes in the structure of business organizations, including downsizing, outsourcing and flattened management structures. The effects on employees have been considerable. In this context the importance of the psychological contract between employer and employee has been overlooked, and there is uncertainty about what can be done to bring about changes to this contract and ultimately the future of organizations. This important book considers the psychological aspects of organizational life, particularly in the context of firms'' ethical behaviour and its implications for corporate social responsibility. The authors consider the effects of corporate activity and change on individuals, not just in their working lives, but also in their family and social lives. They address a diverse number of topics from a variety of theoretical standpoints in an ongoing attempt to redress this neglected field of research.Table of ContentsContents: Introduction, Ana Maria Davila Gomez and David Crowther; Psychological violence at work: where does human dignity lie?, Ana Maria Davila Gomez and David Crowther; Organizational change, human condition and the moral contract, Emmanuelle Avon; Preventing alcohol consumption during pregnancy: do time orientation perspective and skepticism matter?, Yaromir Munoz Molina; Reflection about the structuration of organizations: the capacity of responsibility of human agents and conditions of absence, Jacques-Bernard Gauthier; Suffering as a quest for adaptation, Pierre-Paul Morin; Psychoanalysis and the myths of corporate communication, David Crowther and Ana Maria Davila Gomez; Caring principle and practices in corporate social responsibility, Jelena Debeljak, Mirna Korican, Kristijan Krkac and Andrijana Musura; Critical pedagogy as a strategy for management development: introducing intersubjectivity as a practical application tool, Ana Maria Davila Gomez and Jair Nascimento Santos; Index.
£128.25
Taylor & Francis Ltd Whats in a Name Advertising and the Concept of Brands
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£45.59
Taylor & Francis Accountable Marketing
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£142.50
Taylor & Francis Accountable Marketing
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£58.89
Taylor & Francis Market Segmentation Success
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£156.75