Sales and marketing management Books

790 products


  • Sharing Best Practices in Sport Marketing: The

    Fitness Information Technology, Inc, U.S. Sharing Best Practices in Sport Marketing: The

    2 in stock

    Book Synopsis

    2 in stock

    £17.99

  • The Authority Guide to Writing & Implementing a

    Right Book Press The Authority Guide to Writing & Implementing a

    Book SynopsisHave a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create a plan using proven, affordable marketing tactics for both digital and traditional strategies. You''ll have a year long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business.

    £9.49

  • Marketing Management: Concepts, Cases, Challenges

    PHI Learning Marketing Management: Concepts, Cases, Challenges

    1 in stock

    Book SynopsisThis book teaches marketing strategies for corporate success, covering fundamentals, business strategy, case studies, contemporary issues, and self-testing material. Aimed at postgraduate and undergraduate Business Administration students.

    1 in stock

    £17.99

  • Excel Books Marketing Management: Text and Cases Indian

    1 in stock

    Book Synopsis

    1 in stock

    £25.88

  • 1 in stock

    £29.99

  • Jaico Publishing House Sales Team Leadership

    1 in stock

    Book SynopsisGraham Little's book series offers practical leadership principles for any organization, covering profit responsibility, sales growth, team management, key accounts, coaching, motivation, territory organization, and operations coordination.

    1 in stock

    £5.48

  • Marketing Models

    Samfundslitteratur Marketing Models

    1 in stock

    Book SynopsisIn this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weaknesses.

    1 in stock

    £31.28

  • Marketing Management

    Excel Books Marketing Management

    1 in stock

    Book Synopsis

    1 in stock

    £17.99

  • Penguin Publishing Group Unlimited Selling Power

    15 in stock

    Book SynopsisProvides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer''s trust and make sales.

    15 in stock

    £21.47

  • Oxford University Press, USA Achieving a Strategic Sales Focus

    15 in stock

    Book SynopsisThe main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.Table of ContentsSECTION 1: EXPLORING THE POSITIONING OF THE SALES FUNCTION; SECTION 2: SALES RELATIONSHIP WITH THE CUSTOMER; SECTION 3: SALES MANAGEMENT; SECTION 4: NEW FORMS OF SELLING

    15 in stock

    £37.52

  • iUniverse Effective Selling and Sales Management How to Sell Successfully and Create a Top Sales Organization

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £12.64

  • Quest Transformative Services The Attractive Practice Model for Chiropractors

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £24.30

  • Dean Publishing MindSell

    a huge range and FREE tracked UK delivery on ALL orders.

    £14.44

  • 2logical Swagger Traits Techniques and True Stories from the Movement Thats Changing Sales

    a huge range and FREE tracked UK delivery on ALL orders.

    £20.20

  • 15 in stock

    £13.29

  • Amacom The Complete Guide to Accelerating Sales Force Performance

    15 in stock

    Book SynopsisThe Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.

    15 in stock

    £41.25

  • Amazon Digital Services LLC - Kdp WISE Selling

    a huge range and FREE tracked UK delivery on ALL orders.

    £14.62

  • 15 in stock

    £13.99

  • 15 in stock

    £13.99

  • Amazon Digital Services LLC - Kdp Is Good Enough Good Enough

    a huge range and FREE tracked UK delivery on ALL orders.

    £11.51

  • £26.91

  • Creative Media Partners, LLC Points on Buying a Horse

    £22.75

  • Creative Media Partners, LLC Points on Buying a Horse

    £14.09

  • ReadHowYouWant The Negativity Fast

    £28.08

  • PublishDrive The Real Deal

    £11.52

  • Deliberately Different The 52 Steps

    £24.99

  • Sarah T. Rowan AI Marketing Advantage

    £14.24

  • Amazon Digital Services LLC - Kdp Not Dead Yet

    £9.99

  • Amazon Digital Services LLC - Kdp From Salesperson to Commercial Force

    £14.99

  • Spire Selling SPIRE Sales Culture

    £36.89

  • Spire Selling Cheating Death

    £13.29

  • Indy Pub Beacons of Leadership

    15 in stock

    15 in stock

    £18.04

  • M4 Advisory, LLC Selling the Cloud

    15 in stock

    15 in stock

    £14.24

  • £22.74

  • £37.99

  • Lulu.com Handbook of SOP

    £20.96

  • Kogan Page The HighPerforming Key Account Manager

    Book SynopsisJavier Marcos is Professor of Strategic Sales Management and Negotiation at Cranfield School of Management, UK. He is co-author of Implementing Key Account Management, published by Kogan Page.Rodrigo Guesalaga is Professor of Marketing at Universidad Alberto Hurtado, Chile. He is co-author of Implementing Key Account Management, published by Kogan Page.Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.

    £61.50

  • Kogan Page Marketing Technology

    Book SynopsisDr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.

    £110.25

  • Dotcom Secrets

    Hay House Dotcom Secrets

    4 in stock

    Book SynopsisTrade Review"I've underlined something on almost every page! I wish I wrote this book -- it's really that good!" –Jeff Walker, #1 New York Times bestselling author of Launch “Russell is the one person who has helped me beyond measure create incredible success online. I wish I’d had this book earlier. My business has profited hugely in the short amount of time I’ve been working with Russell.” –Liz Benny, entrepreneur and business coach“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

    4 in stock

    £17.79

  • Bloomsbury Publishing PLC Sounds Like Branding

    15 in stock

    Book SynopsisEveryone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world''s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it''s used correctly, it can turn a one-off purchaser into a loyal fan.Sounds Like Branding is, in its author''s words, an ear-opening'' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson''s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi''s and Coca-Cola.What marketers need to know today is not what music to run in the background to an ad, but how a brand sounds''. This book is essential reading for any brand manager looking for a competitive edge in an increasingly clut

    15 in stock

    £18.57

  • 15 in stock

    £19.58

  • Createspace Independent Publishing Platform Car Sharks and Closers A Master Closers Secrets to Closing Car Deals

    £15.08

  • Createspace Independent Publishing Platform One Call Closing The Ultimate Guide To Closing Any Sale In Just One Sales Call

    15 in stock

    15 in stock

    £14.48

  • Createspace Independent Publishing Platform Sales Power the SilvaMind Method for Sales Professionals

    15 in stock

    15 in stock

    £12.02

  • Kaplan Publishing Selling to Big Companies

    15 in stock

    15 in stock

    £12.99

  • IGI Global Myth in Modern Media Management and Marketing

    15 in stock

    Book SynopsisThe development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence.Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

    15 in stock

    £191.70

  • £11.44

  • £11.44

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