Microeconomics Books

Book SynopsisThis authoritative book, bringing together the reports of the Competitiveness Advisory Group, identifies actions to improve European competitiveness politically, economically and socially. The objective is to raise living standards and maintain social cohesion.The Competitiveness Advisory Group has the mission of advising the European Commission and the Heads of State and Government of the European Union. The members of this independent group, which includes leading industrialists, trade unionists, politicians and academics, have adopted a 'bottom-up' approach, seeking to draw lessons from the experience of countries, industries and firms: they rely on 'benchmarking' in order to identify best practice.In the context of increasing interdependence of world trade and consequent globalization of the international economy new policy prescriptions are required for growth and employment, greater efficiency and higher standards of living. In relation to this, the Group discusses the need to close the worldwide technology gap, for Europe to develop deeper relations with the fast growing Asia Pacific region and argues for greater European solidarity in international trade negotiations. Within the European Union itself, it emphasizes the need to achieve the internal market for the free flow of goods, services and people. In addition, it stresses that Europe needs to catch-up, construct and eventually lead the development of the information society in which workers are recognized as a major asset to be invested in. The Group concludes that, although unemployment remains high, European competitiveness now has a brighter future with the movement towards economic and monetary union, and the enlargement of the European Union eastwards.This book will be essential reading for policymakers, government advisers, industrialists and academics concerned with the future of European economies and societies.Trade Review'. . . this is a valuable book.' -- Stephen Young, Journal of International Business StudiesTable of ContentsContents: What Competitiveness for Europe? An Introduction (A. Jacquemin and Lucio Pench) Enhancing European Competitiveness Four Reports (Competitiveness Advisory Group) First Report 1. Competitiveness and the European Economy 2. Completing the Internal Market 3. Strengthening the European Enterprise 4. Reaping Human Resources Second Report 1. Introduction 2. The Role of the State in the Provision and Regulation of Basic Infrastructures 3. Small and medium-sized enterprises (SMEs), Innovation and Research and Development 4. The Company and Environmental Policy 5. The Meaning of the Learning Society Third Report 1. Summary and Conclusions 2. Labour Market, Unemployment and Competitiveness 3. Labour Market Reform 4. The Company and Employment Fourth Report 1. Europe’s Place in a Globalizing World Economy 2. Benchmarks for Europe: The Dynamism of Asia 3. High-Level Standards, High-Level Benchmarks Index

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Book SynopsisThis is the first of two books in honour of Brian Loasby which simultaneously pay tribute to the contributions he has made to economics and extend the realm of Loasby-inspired economics.The book includes new contributions from an internationally acclaimed group of authors including Israel Kirzner, Peter Swann, Giovanni Dosi, Peter Groenewegen, Richard Langlois and Don Lamberton. Together, they draw on and extend Brian Loasby's work in developing and applying theories of organization and knowledge. The book opens with an introduction to Brian Loasby's career, influences and research. This is followed by an examination of issues raised by the analysis of markets and entrepreneurial behaviour, focusing on Marshallian and Austrian approaches. In the middle of the volume the human action theme is maintained but the focus is shifted onto the dynamics of consumer demand. The final group of chapters apply a history of economic thought perspective to problems of information and knowledge, and aspects of scale and internal organization.Economic Organization and Economic Knowledge will be welcomed by those economists working in the areas of microeconomics particularly markets, innovation, the theory of the firm, consumption, information and knowledge and competition.Trade Review'Both of these volumes would be particularly useful to readers who are interested in heterodox approaches to the theory of the firm, consumer behaviour and business strategy, as well as to those interested in Austrian, behavioural and post-Marshallian economics and methodology. A striking feature of both volumes is the level of originality of the contributions. Some of them are at the cutting-edge of their research fields and this is indicative of Loasby's legacy of prompting original and insightful research into simple, yet seldom-asked questions.' -- Kyle Bruce, Review of Political EconomyTable of ContentsContents: Introduction 1. Rationality, Entrepreneurship and Economic ‘Imperialism’ 2. Austrians and Marshallians on Markets: Historical Origins and Compatible Views 3. Making Markets 4. Conventions and Learning: A Perspective on the Market Process 5. Austrian and Evolutionary Perspectives on Consumer Demand and Firm Strategy 6. Marshall’s Consumer as an Innovator 7. Design and Efficiency: New Capabilities Embedded in New Products 8. Cognitive Processes, Social Adaptation and Innovation in Consumption Patterns: From Stylized Facts to Demand Theory 9. Knowledge as a Connecting Principle: John Rae and the Austrian School 10. Knowledge and Information in Classical Economics 11. Information: Pieces, Batches or Flows? 12. Perfect Competition, Equilibrium and Economic Progress: That Wretched Division of Labour and Increasing Returns 13. Scale, Scope, and the Reuse of Knowledge 14. Alfred Marshall and Scientific Management 15. Brian Loasby and Stirling: Speeches and Reflections Index

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Book SynopsisThis book is an authoritative collection of the most important published articles on key issues in securities markets including market design, the sources of the bid ask spread, and the short term movement of prices. The articles trace the development of this relatively new field of market microstructure while at the same time reflecting the latest ideas. At a time when securities markets are undergoing dramatic change, this two volume set provides important guidance to students, users and regulators of securities markets.Table of ContentsContents: Volume I: Introduction Part I: Beginnings Part II: Microstructure Theory Without Asymmetric Information Part III: Microstructure Theory With Asymmetric Information Part IV: Patterns of Short-Run Price Behavior Part V: Evidence on the Bid Ask Spread and its Sources Index • Volume II: Part I: Price Impacts of Trading Part II: Theory of Market Design Part III: Evidence on Market Design and Trading Costs Part IV: Other Markets Part V: Market Microstructure and Asset Pricing Index

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Book SynopsisThis book critically examines the progress made on macroeconomic stabilization and financial sector reform in the transition economies of Central and Eastern Europe. It relates microeconomic experiences to the broader macroeconomic context of reform, and emphasises that macro reform is underpinned by micro and institutional reform, especially in the financial sphere.Key features include: bank and enterprise restructuring and the progress towards the resolution of banking and bad debt problems implications of bank and enterprise restructuring for corporate governance and company performance an evaluation of bank-enterprise relationships exchange rates and capital flows, with an analysis of the capital inflow problem and the performance of fixed exchange rate regimes in the post-stabilization phase of the transition detailed surveys of individual firm and bank behaviour and performance during the reform process. The book will be welcomed by scholars and practitioners interested in monetary and financial economics, the economics of transition and comparative economic systems.Table of ContentsContents: Foreword: Keynote Speech by Vahur Kraft, President, Bank of Estonia Preface 1. Introductory Overview Part I: Bank and Enterprise Restructuring 2. The Polish Bank and Enterprise Restructuring Programme 3. Enterprise Restructuring and Changes in the Business Environment in Estonia 4. Financial Contracts and Relations in the Small and Medium-Sized Enterprise Sector in Poland 5. Financing Small and Medium-Sized Enterprises in Poland, 1989–1994 6. Entry Conditions, Structure and Performance in Banking Sectors in Central and Eastern Europe 7. Financial Reforms in Poland Part II: Exchange Rate Regimes and Capital Flows 8. Fixed Exchange Rate Regime in the Stages of Transition 9. Macroeconomic Policy and Capital Flows 10. The Magnitude and Determinants of Capital Flight in Eastern Europe 11. Sterilization of Capital Inflows in Transition Economies Part III: Macroeconomic Effects of Financial Reforms and Panel Discussion 12. Simulation Experiments of the Macroeconomic Effects of Financial Reforms in Poland and Estonia 13. The Continuing Debate Index

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Book SynopsisThis two volume set is a comprehensive collection of historical and contemporary articles which highlight the theoretical foundations and the methods and models of long wave analysis. After examining the beginnings of long wave theory, the book includes discussions of time series methods and non-linear modelling, with an exploration of economic development in its historical context. It investigates the process of evolution and mutation in industrial capitalism over the last two hundred years. Contemporary reviews and critiques of long wave theory are also included. It makes available for the first time much important material that has hitherto been inaccessible. The book will be of immense value to all students and scholars interested in the history of economic thought, time series analysis and evolutionary or institutionalist analysis.Table of ContentsContents: Volume I: Introduction Part I: The Pioneers Part II: Times Series Methods Part III: Catastrophe, Chaos and Nonlinear Modelling Index • Volume II: Part I: Cycles, Waves, Swings and Phases: Economic Development in its Historical Context Part II: Overviews Index

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Book SynopsisThe 27 articles reprinted in this volume are among Peter Mieszkowski's most important contributions to public, urban and regional economics. Several of these pieces concern income distribution theory and policies for promoting equality in wages, housing and education.The first part of this book includes studies of labour markets, tax incidence and the distributive effects of trade unions and wage subsidies. Two important conclusions presented in these papers concern the local property tax: it is a tax on capital and it results in under-provision of local public goods.The second and third parts of the book address, respectively, the decentralization of cities and and tax reform. Issues discussed include: racial discrimination in housing markets, the design of land use regulation, the negative income tax, consumption taxes, and tax reform in transition countries, particularly Eastern European countries.These outstanding essays bring together, in an accessible form, the work of one of the most important scholars in the field of public finance and urban economics.Table of ContentsContents: Introduction Part I: General Equilibrium Analysis of Tax Incidence and Labor Markets Part II: Urban and Regional Economics Part III: Tax Policy and General Economics Index

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Book SynopsisThe concept of equilibrium is of enormous significance in economics and is central to economic analysis. Volume I provides historical perspectives on the origins, development and criticisms of the idea of economic equilibrium and explains the meaning of modern equilibrium theory and the methods and techniques that are used. Volume II presents the classic literature on perfectly competitive equilibrium and the important models that explore equilibrium in imperfectly competitive markets. Volume III reveals the variety of recent developments and applications of the equilibrium concept, including stationary, temporary, underemployment, growth, rational expectations, Bayesian, and cooperative and non-cooperative game theoretic equilibrium.This important and comprehensive reference collection is essential reading for all microeconomic and macroeconomic theorists and students.Table of ContentsContents: Volume I: Acknowledgements • Introduction Part I: Historical Perspectives 1. Kenneth J. Arrow and F.H. Hahn (1971), ‘Historical Introduction’ 2. M.L. Myers (1976), ‘Adam Smith’s Concept of Equilibrium’ 3. Peter Flaschel and Willi Semmler (1987), ‘Classical and Neoclassical Competitive Adjustment Processes’ 4. D.J. Harris (1991), ‘Equilibrium and Stability in Classical Theory’ 5. Jean Magnan de Bornier (1992), ‘The “Cournot-Bertrand Debate”: A Historical Perspective’ Part II: Criticisms of the Equilibrium Concept 6. Fritz Machlup (1991), ‘Equilibrium and Disequilibrium: Misplaced Concreteness and Disguised Politics’ 7. Nicholas Kaldor (1972), ‘The Irrelevance of Equilibrium Economics’ 8. Joan Robinson (1974), ‘History Versus Equilibrium’ 9. Nicholas Kaldor (1975), ‘What Is Wrong With Economic Theory’ 10. Nicholas Kaldor (1979), ‘Equilibrium Theory and Growth Theory’ 11. Jack Wiseman (1989), ‘General Equilibrium or Market Process: An Evaluation’ 12. Meyer Burstein (1991), ‘History versus Equilibrium: Joan Robinson and Time in Economics’ 13. Krishna Bharadwaj (1991), ‘History versus Equilibrium’ 14. Charles C. Fischer (1993), ‘On The “Stickiness” Of The Economic Equilibrium Paradigm: Causes of Its Durability’ 15. Mark Blaug (1997), ‘Competition as an End-State and Competition as a Process’ Part III: Meaning and Concepts of Modern Economic Equilibrium Theory 16. Gerard Debreu (1962), ‘New Concepts and Techniques for Equilibrium Analysis’ 17. John S. Chipman (1965), ‘The Nature and Meaning of Equilibrium in Economic Theory’ 18. F.H. Hahn (1973), excerpt from On the Notion of Equilibrium in Economics 19. Kenneth J. Arrow (1974), ‘General Economic Equilibrium: Purpose, Analytic Techniques, Collective Choice’ 20. Alan Coddington (1975), ‘The Rationale of General Equilibrium Theory’ 21. Stephen Smale (1976), ‘Dynamics in General Equilibrium Theory’ 22. John F. Henry (1983-84), ‘On Equilibrium’ 23. Frank Hahn (1984), ‘Introduction’ 24. M.H.I. Dore (1984-85), ‘On the Concept of Equilibrium’ 25. Thomas Frank Kompas (1985), ‘Traditional Notions of Equilibrium Reconsidered’ 26. Jacques Henry (1987), ‘Equilibrium as a Process’ 27. Martin J. Beckmann (1990), ‘The Meaning of General Equilibrium’ 28. Giovanni Caravale (1994), ‘Updating an Old Question: Prices and Quantities’ 29. Paul Milgrom and John Roberts (1994), ‘Comparing Equilibria’ 30. Christian Bidard and Guido Erreygers (1998), ‘The Number and Type of Long-term Equilibria’ Name Index Volume II: Part I: Perfectly Competitive Equilibrium in Virtual Models A Existence 1. E. Roy Weintraub (1983), ‘On the Existence of a Competitive Equilibrium: 1930-54’ 2. John H. Boyd III and Lionel W. McKenzie (1993), ‘The Existence of Competitive Equilibrium over an Infinite Horizon with Production and General Consumption Sets’ 3. Paulo Klinger Monteiro (1994), ‘Inada’s Condition Implies Equilibrium Existence Is Rare’ 4. Kam-Chau Wong (1997), ‘Excess Demand Functions, Equilibrium Prices, and Existence of Equilibrium’ 5. Donald A. Walker (1997), ‘New Perspectives on the Existence of Equilibrium’ B Uniqueness 6. Gerard Debreu (1970), ‘Economies With a Finite Set of Equilibria’ 7. Yves Balasko (1975), ‘Some Results on Uniqueness and on Stability of Equilibrium in General Equilibrium Theory’ 8. Timothy J. Kehoe (1985), ‘Multiplicity of Equilibria and Comparative Statics’ 9. Anjan Mukherji (1997), ‘On the Uniqueness of Competitive Equilibrium’ C Stability 10. Kenneth J. Arrow and Leonid Hurwicz (1960), ‘Competitive Stability Under Weak Gross Substitutability: The “Euclidean Distance” Approach’ 11. Kenneth J. Arrow and Leonid Hurwicz (1962), ‘Competitive Stability Under Weak Gross Substitutability: Nonlinear Price Adjustment and Adaptive Expectations’ 12. Takashi Negishi (1962), ‘The Stability of a Competitive Economy: A Survey Article’ 13. M.G. Allingham (1974), ‘Equilibrium and Stability’ 14. Michael J.P. Magill (1979), ‘The Stability of Equilibrium’ 15. H. Jerome Keisler (1996), ‘Getting to a Competitive Equilibrium’ 16. Yves Balasko (1994), ‘The Expectational Stability of Walrasian Equilibria’ 17. Donald A. Walker (1997), ‘New Perspectives on the Stability and Uniqueness of Equilibrium’ Part II: Non-Virtual Purely Competitive Models 18. Frank H. Hahn and Takashi Negishi (1962), ‘A Theorem on Non-Tâtonnement Stability’ 19. Franklin M. Fisher (1976), ‘A Non-Tâtonnement Model with Production and Consumption’ 20. Franklin M. Fisher (1983), ‘The Development of the Stability Literature’ 21. Francesca Busetto (1995), ‘Why the Non-Tâtonnement Line of Research Died Out’ Part III: Models with Various Forms of Market Imperfection 22. Jacques H. Drèze (1991), ‘On Supply-Constrained Equilibria’ 23. Jean-Pascal Bénassy (1993), ‘Nonclearing Markets: Microeconomic Concepts and Macroeconomic Applications’ 24. Russell Cooper (1994), ‘Equilibrium Selection in Imperfectly Competitive Economies with Multiple Equilibria’ 25. Jean Mercenier (1995), ‘Nonuniqueness of Solutions in Applied General Equilibrium Models with Scale Economies and Imperfect Competition’ 26. P. Jean-Jacques Herings (1996), ‘Equilibrium Existence Results for Economies with Price Rigidities’ 27. Claude d’Aspremont, Rodolphe Dos Santos Ferreira and Louis-André Gérard-Varet (1997), ‘General Equilibrium Concepts under Imperfect Competition: A Cournotian Approach’ Supplementary Reading List Name Index Volume III: Part I: Stationary 1. Truman F. Bewley (1981), ‘Stationary Equilibrium’ 2. D. Duffie, J. Geanakoplos, A. Mas-Colell and A. McLennan (1994), ‘Stationary Markov Equilibria’ 3. Piero Gottardi (1996), ‘Stationary Monetary Equilibria in Overlapping Generations Models with Incomplete Markets’ 4. Robert Becker and Itzhak Zilcha (1997), ‘Stationary Ramsey Equilibria under Uncertainty’ Part II: Temporary 5. Jean-Michel Grandmont (1991), ‘Temporary Equilibrium: Money, Expectations and Dynamics’ 6. Lionello F. Punzo (1991), ‘Comment’ Part III: Underemployment 7. Paola Potestio (1986), ‘Equilibrium and Employment in “The General Theory”’ Part IV: Growth 8. V.M. Polterovich (1977), ‘Models of Equilibrium Economic Growth’ Part V: Rational Expectations 9. George W. Evans and Seppo Honkapohja (1994), ‘Learning, Convergence, and Stability with Multiple Rational Expectations Equilibria’ Part VI: Bayesian 10. Jean-Jacques Laffont (1991), ‘Perfect Bayesian Equilibrium’ Part VII: Game Theoretic Equilibrium A Introduction to Equilbrium in Game Theory and to Nash Equilibrium 11. John F. Nash, Jr. (1950), ‘The Bargaining Problem’ 12. Elon Kohlberg (1990), ‘Refinement of Nash Equilibrium: The Main Ideas’ 13. Adam Brandenburger (1992), ‘Knowledge and Equilibrium in Games’ 14. Dave Furth (1993), ‘Game Equilibrium Modelling’ 15. Robert J. Leonard (1994), ‘Reading Cournot, Reading Nash: The Creation and Stabilisation of the Nash Equilibrium’ 16. Hans Jørgen Jacobsen (1996), ‘On the Foundations of Nash Equilibrium’ B The Core 17. Karl Vind (1995), ‘Perfect Competition or the Core’ 18. Lester G. Telser (1996), ‘Competition and the Core’ C Cooperative Games 19. John Nash (1953), ‘Two-Person Cooperative Games’ 20. Debraj Ray and Rajiv Vohra (1997), ‘Equilibrium Binding Agreements’ D Noncooperative Games 21. Donald Wittman (1993), ‘Nash Equilibrium vs Maximin: A Comparative Game Statics Analysis’ 22. Vijay Krishna and Roberto Serrano (1995), ‘Perfect Equilibria of a Model of N-Person Noncooperative Bargaining’ 23. Ferenc Szidarovszky and Koji Okuguchi (1997), ‘On the Existence and Uniqueness of Pure Nash Equilibrium in Rent-Seeking Games’ E Evolutionary Games 24. George J. Mailath (1998), ‘Do People Play Nash Equilibrium? Lessons From Evolutionary Game Theory’ F Other 25. Gerard Debreu (1954), ‘Valuation Equilibrium and Pareto Optimum’ 26. Frank Hahn (1978), ‘On Non-Walrasian Equilibria’ 27. James Bullard (1994), ‘Learning Equilibria’ 28. Yves Balasko, David Cass and Karl Shell (1995), ‘Market Participation and Sunspot Equilibria’ Supplementary Reading List Name Index

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Book SynopsisTransaction cost economics began to take shape around thirty years ago and has since been established as an essential tool used to illuminate a wide range of problems in economics and other social sciences. This paperback reader for students and scholars presents, in a convenient and accessible form, the articles which together form the foundations of research in transaction cost economics.The volume is divided into three parts: the first part presents the background to the field and includes those path-breaking papers from Coase (1937 and 1972), Williamson (1971) and Alchian and Demsetz (1972). The second part addresses the apparatus of transaction cost economics and includes papers on the structure and limits of firms. The third part presents the applications of transaction cost economics to firm behavior, investment decision-making, contract bidding, regulation and legislation. The editors, themselves distinguished scholars in the field, have written a new introduction which sketches the history of research in the field and offers some thoughts about the future of transaction cost economics.Table of ContentsContents: Introduction Part I: Background Part II: Apparatus Part III: Applications Index

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Book SynopsisThis work on microeconomics offers interpretations of both its strengths and its weaknesses. It shows how the general equilibrium ideas of Walras and Marshall were gradually transformed after 1930 into formalized accounts of imaginary economies where trading never occurs.Trade Review’In this book, Dr Costa has made a substantial addition to the literature that establishes the absence of economic foundations for current general equilibrium models. He rightly emphasizes the lack in them of an account of the behavior of decentralized markets like those which predominate in reality, and indicates respects in which the theoretical formulation of such markets can be undertaken. The book will be profitably studied by students and professors of economics alike.’ -- Donald A. Walker, Indiana University of Pennsylvania, US’Manuel Costa’s General Equilibrium Analysis and the Theory of Markets offers a stealth-like rather than a frontal attack on contemporary microtheory. In it, he painstakingly describes how the general equilibrium ideas of Walras and Marshall - both aimed at describing adjustment processes in real – world markets - were gradually transformed after 1930 into formalized accounts of imaginary economies where trading never occurs even though a central ‘coordinator’ is presumed to oversee the meshing of transistor trading plans and the establishment of ‘competitive equilibrium’ trading prices! The beauty of Costa’s ‘stealth’ approach is its evenhandedness: it offers the same deep understanding of the strengths as of the weaknesses of contemporary microeconomics. Costa’s book thus can be read with as much pleasure and profit - and food for productive thought - by devotees as by opponents of received doctrine.’ -- Robert W. Clower, University of South Carolina, US, Brasenose College, Oxford, UK and University of California, Los Angeles, USTable of ContentsContents: 1. Introduction 2. Walras’s Program and the Neowalrasian Diversion 3. How Standard Price Theory Became Predominantly Neowalrasian 4. On Markets 5. An Afterthought: How Elusive is the Construction of a General Model of Decentralized Exchange? Appendix References

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Book SynopsisThis unique book - informed by ten years' research - focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive overview of the history and fundamentals of intellectual property as well as a textbook introduction to the field.The book sheds new light on the economics and management of intellectual property in large corporations in Europe, Japan and the US. Special emphasis is given to strategies for the acquisition and commercialization of new technologies, patent strategies and strategies for secrecy and trademark, technology intelligence and corporate management of intellectual property. It includes an in-depth study of leading large corporations in Japan - including Canon, Hitachi, Toshiba and Sony. In conclusion, it explores the possible evolution of intellectual property management towards a distributed intellectual capital management in the context of a wider transition to intellectual capitalism, fueled by new technologies in general and new infocom technologies in particular.The book will have particular appeal to practitioners such as managers, economists, engineers and lawyers as well as students and scholars of industrial organization, economics of innovation and technical change, and management of technology.Trade Review'It is recommended to managers, economists, engineers and lawyers and for the students and academics researching in the area.' -- The Computer Law and Security Report'. . . Professor Granstrand has achieved a lot in this volume. . . it contains a wealth of very useful material to feed graduate students, particularly those involved in industrial economics MBA courses and other postgraduate economics and management study, as well as offering a detailed look at the realities of IP management for professional managers and policymakers.' -- Christine Greenhalgh, The Economic Journal'As well as all the other fine things in this book, Professor Granstrand has given us a working vocabulary for the debate on these larger issues which is now getting under way, and I have no doubt that it will have wide influence, which it richly deserves.' -- W. Kingston, Journal of Economics/Zeitschrift fur Nationalokonomie'Throughout the book, [Granstrand] instructively compares and contrasts the management of intellectual property in the US, Japan and Europe. The first section, on the philosophy, history and economics of intellectual property, is very detailed and displays an excellent grasp of the many strands of literature on this subject. . . . Granstrand does an excellent job of organizing an immense quantity of material on intellectual property.' -- M. Perelman, Choice'Professor Ove Granstrand furnishes us with useful suggestions for effective intellectual property (IP) management using the detailed analysis of data and facts on the Japanese industries which have successfully developed since World War II. He repeatedly visited Japan and conducted many interviews with corporate IP experts and top management. This book is really informative for not only those interested in IP but also R&D leaders and those in top business management.' -- Akira Mifune, TheraTech Japan Inc., Japan'Ove Granstrand's book takes the reader into uncharted waters: the waters of an Intellectual Capitalism that promises to restructure the organization of economic life in the 21st century. In the course of his examination he shines the spotlight on recent developments in Japanese corporate capitalism that will prove to be highly illuminating to western readers.' -- Nathan Rosenberg, Stanford University, US'This insightful book analyzes developments in Japan, Sweden, and the United States to illuminate the increasing emphasis placed on intellectual property in corporate strategies.' -- F.M. Scherer, Harvard University and Princeton University, USTable of ContentsContents: Preface 1. From Intellectual Property to Intellectual Capitalism 2. Philosophy and History of Intellectual Property 3. Patents and Intellectual Property: A General Framework 4. The Technology-Based Firm: A General Framework 5. Japanese Patenting – An Overview 6. Technology and Commercialization Strategies 7. Intellectual Property Policies and Strategies 8. Intellectual Property Organization and Management 9. Analysis of Patent Information 10. Intellectual Capitalism and Beyond Index

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Book SynopsisThis seminal work offers a carefully edited collection of Ryuzo Sato's pioneering contributions to the analysis of the theories of production, preference, stability and dynamic symmetry in economics.The author examines production functions and preference functions containing both goods and money and studies the stability of general equilibrium systems and economic conservation laws. The book also includes Professor Sato's groundbreaking work on the application of Lie group theory to the estimation of technical progress.This important book will be welcomed by scholars interested in technical change and progress.Table of ContentsContents: Introduction Part I: Production and Preferences Part II: Stability Part III: Dynamic Invariance

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Book SynopsisThis important book presents a new original study of the German and UK financial markets. It addresses the relationship between corporate governance, ownership and financial performance in German and UK firms floated during the 1980s.Marc Goergen uses detailed company micro-data to examine the ownership and performance of each firm from the time of its flotation to six years later. He finds that the evolution of ownership depends on certain corporate characteristics and that differences in financial performance cannot be explained simply by differences in the concentration of ownership. The book sheds new light on the important issue of whether corporate ownership influences or is influenced by financial performance.The main findings of the book have important implications for public policy and the current public debate on corporate governance and the globalisation of financial markets. They are important for established financial markets and the transitional economies of Eastern and Central Europe as well as for international scholars interested in issues of corporate governance and the performance of firms.Trade Review'. . . the overall contribution of the volume is considerable. It deserves to be read by anyone interested in comparative aspects of the corporate governance debate.' -- Steve Thompson, The Economic Journal'Using two sharply contrasting markets, Marc Goergen draws valuable lessons about the dynamics of company ownership and financial performance. This deeply researched book is an important contribution to the growing debate about the role of financial markets as Europe moves towards the single currency.' -- David Lascelles, Centre for the Study of Financial Innovation'An excellent study of both ownership and new issue markets in Germany. A text that will inform both scholars and students interested in how European capital markets work.' -- Julian Franks, London Business School, UKTable of ContentsContents: Preface 1. Introduction 2. Theory and Empirical Research 3. The German and UK Capital Markets 4. The Evolution of Ownership and Control in German IPO’s 5. British and German IPO’s – A Comparison 6. Explaining the Evolution of Ownership 7. Do German Firms have a Better Performance? 8. Conclusion and Policy Implications Bibliography Index

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Book SynopsisIn this book, Nancy and Richard Ruggles demonstrate their unique grasp of the measurement and analysis of macro and micro data and elucidate ways of integrating the two data sets.Their analysis of macrodata is used to examine the economic growth of the United States from the 1920s to the present day. They focus particularly on recession and recovery between 1929 and 1974 and the measurement of short-run economic growth. They also examine the measurement of saving, investment and capital formation in the United States. On a microeconomic level, they analyse economic intelligence in World War II, offer a study of fertility in the United States in the pre-war era and analyse longitudinal establishment data. Finally they integrating the two approaches to provide a method of providing a more complete picture of social and economic performance.Trade Review'Richard Ruggles, often assisted by Nancy Ruggles, has been a major contributor to national income accounting and to the empirical study of microeconomics and macroeconomics using that and other data. He has focused on the quantitative analysis of actual economic systems in a discipline increasingly preoccupied with abstract pure conceptual models. Like the work of Simon Kuznets and others, Ruggles's analyses encompass an unusually wide range of variables.' -- Warren J. Samuels, Michigan State University, US'The essays collected in this volume represent pioneering work by Nancy and Richard Ruggles on both the integration of micro and macro accounting data and the development of microdata . . . [They] have wide-ranging implications for modern theories of savings and investment.' -- From the foreword by Edward N. WolffTable of ContentsContents: Preface Part I: Macroanalysis 1. Recession and Recovery in the United States, 1929–74, and Sectoral Saving and Investment Accounts 2. Economic Growth in the Short Run 3. Theoretical Concepts and Empirical Measurement of Saving and Investment 4. Household and Enterprise Saving and Capital Formation in the United States, 1947–91 5. Accounting for Saving and Capital Formation in the United States, 1947–91 Part II: Microanalysis 6. An Empirical Approach to Economic Intelligence in World War II 7. A Study of Differential Fertility Based on Census Data 8. A Strategy for Merging and Matching Microdata Sets 9. Merging Microdata 10. The Analysis of Longitudinal Establishment Data Part III: The Integration of Macro- and Microdata 11. Methodological Developments 12. Macroaccounts and Microdata Sets 13. The Relation of Methodology to the Technology of Economic Research 14. The Role of Microdata in the National Economic Accounts 15. Social Indicators and a Framework for Social and Economic Accounts 16. The Measurement of Economic and Social Performance 17. The Development of Integrated Data Bases for Social, Economic and Demographic Statistics 18. The Integration of Macro- and Microdata for the Household Sector Bibliography Index

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Book SynopsisNancy and Richard Ruggles's seminal work on prices has a contemporary relevance for modern-day theorists and practitioners. These carefully selected essays provide a core analysis of pricing systems and the behavior and measurement of prices.Initially, the authors examine pricing systems and the role of prices in the theories of value and income distribution. They examine the theory of marginal cost pricing and the welfare basis of the marginal cost pricing principle before focusing on the problems of measuring price changes over time and space. They also examine the reliability of domestic price statistics and price indices and offer an evaluation of the wholesale price index. They expand this analysis to examine the behavior of prices, costs, wage rates and earnings in the United States economy, placing particular emphasis on inflation between 1950 and 1973 and on price stability and economic growth.This book will be invaluable to academics, statisticians and policymakers with an interest in micreoconomics and pricing.Trade Review'Richard Ruggles, often assisted by Nancy Ruggles, has been a major contributor to national income accounting and to the empirical study of microeconomics and macroeconomics using that and other data. He has focused on the quantitative analysis of actual economic systems in a discipline increasingly preoccupied with abstract pure conceptual models. Like the work of Simon Kuznets and others, Ruggles's analyses encompass an unusually wide range of variables.' -- Warren J. Samuels, Michigan State University, US'[Nancy and Richard Ruggles] were able to state and explain theoretical propositions and debates clearly and accurately, and they skilfully and tellingly brought empirical data to bear. These essays were written between 1940 and 1990 but almost all of them are very relevant to issues of great importance in 2000.' -- From the foreword by James Tobin'They are clearly a classic team that has contributed enormously to national income account analysis over the years. The recent concern about measuring prices and productivity and about the correct indexing for Social Security has brought renewed attention to their work. Every serious economics library should have the volumes.' -- Martin Feldstein, National Bureau of Economic Research, USTable of ContentsContents: Preface Part I: Price Theory 1. The Welfare Basis of the Marginal Cost Pricing Principle 2. Recent Developments in the Theory of Marginal Cost Pricing 3. Discriminatory and Competitive Pricing 4. The Value of Value Theory Part II: Price Measurement 5. The Wholesale Price Index 6. Measuring the Cost of Quality 7. Domestic Price Statistics 8. Redundancy in Price Indexes for International Comparisons 9. Price Indexes and International Price Comparisons 10. The Wholesale Price Index Part III: Price Behavior 11. The Relative Movements of Real and Money Wage Rates 12. The Nature of Price Flexibility and the Determinants of Relative Price Changes in the Economy 13. Price Stability and Economic Growth in the United States 14. Chronic Inflation in the United States, 1950–73 15. The Anatomy of Earnings Behavior 16. The Measurement of the Supply and the Use of Labor Bibliography Index

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Book SynopsisThe contributors to this collection of seven essays (plus an editor's introduction and a comparative afterword) have framed debates about the construction of commercial culture in China. They all have agreed that during the early twentieth century China's commercial culture was centered in the private sector of Shanghai's economy and especially in the "concession" areas under Western or Japanese rule, but they have differed over the issue of whether foreign influence was decisive in the creation of Shanghai's commercial culture. Between 1900 and 1937, was Shanghai's commercial culture imported from the West or invented locally? And between 1937 and 1945, was the history of this commercial culture cut short by Japanese military invasions and occupations of the city or was it sustained throughout the war? The contributors have proposed various and even conflicting answers to these questions, and their interpretations bear upon wider debates in historical, cultural, and comparative studies.Trade ReviewAdmirably compact and coherent, Inventing Nanjing Road is an excellent sampler of current research on the development of business, advertisement, entertainment, and urban life-styles in modern Shanghai. The essays in this volume, which introduce the field's intellectual issues, as well as the colorful sources available to address them, will attract new researchers to the field. For use in undergraduate and graduate classes on Chinese urban history. * Journal of Asian Studies *Provides a comprehensive and in-depth analysis of how commercial culture was constructed in Shanghai in the first decades of the twentieth century. * Bulletin of the School of Oriental and African Studies *

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Book SynopsisDo we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind of teaching tool that at once accommodates the modern-day classroom and exposes new century students to the contemporary world of global capitalism in which today’s businesses operate.In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management, and more.This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.

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Book SynopsisContainer shipping is a vital part of the global economy. Goods from all around the world, from vegetables to automobiles, are placed in large metal containers which are transported across the ocean in ships, then loaded onto tractor-trailers and railroad flatbeds. But when and where did this world-changing invention get started? This fascinating study traces the birth of containerization to Port Newark, New Jersey, in 1956 when trucker Malcom McLean thought of a brilliant new way to transport cargo. It tells the story of how Port Newark grew rapidly as McLean’s idea was backed by both New York banks and the US military, who used containerization to ship supplies to troops in Vietnam. Angus Gillespie takes us behind the scenes of today’s active container shipping operations in Port Newark, talking to the pilots who guide the ships into port, the Coast Guard personnel who help manage the massive shipping traffic, the crews who unload the containers, and even the chaplains who counsel and support the mariners. Port Newark shines a spotlight on the unsung men and women who help this complex global shipping operation run smoothly. Since McLean's innovation, Port Newark has expanded with the addition of the nearby Elizabeth Marine Terminal. This New Jersey complex now makes up the busiest seaport on the East Coast of the United States. Some have even called it “America’s Front Door.” The book tells the story of the rapid growth of worldwide containerization, and how Port Newark has adapted to bigger ships with deeper channels and a raised bridge. In the end, there is speculation of the future of this port with ever-increasing automation, artificial intelligence, and automation.Trade Review"A must-read if one is to understand the shipping world of today." — Power Ships Magazine " Angus Gillespie has done it again: written a book that is as informative as it is exciting." — Michael A. Rockland, Professor Emeritus of American Studies, Rutgers University "Port Newark takes a fresh look at the often-overlooked history of containerization, beginning with its inception in 1956. Gillespie’s writing is free of academic jargon, richly illustrated, and readable. Port Newark is essential reading for all maritime aficionados."— Daniel A. Dermer, Central Jersey Council, Navy League of the United States "Angus Gillespie tells a riveting story that includes political intrigue, labor conflict, crime, racial strife, charity work, and the impacts of globalization. The narrative of Port Newark, one of the busiest ports on earth, is about a small point on the map. Yet its story is the story of the consumer world we live in."— Simon J. Bronner, author of Americanness: Inquiries into the Thought and Culture of the United StatesTable of ContentsForeword by Michael Aaron Rockland Preface Introduction 1 Early Historical Background 2 The Post–World War II Era 3 The Invention of Containerization 4 The Rapid Growth of Containerization 5 From the Ocean to the Docks 6 Navigation 7 Pilotage 8 Tugboats 9 The Contemporary Port 10 Moving the Freight 11 The Seamen’s Church Institute 12 The Future Acknowledgments Notes Index

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Book SynopsisMoney occupies a powerful place in our lives – it is a problem, a goal, and motivator, a measure of self-worth and national progress, and even an influence on how we relate to each other and to nature – but what happens when communities start to reinvent money and markets? Over the last twenty-five years, grassroots activists in Medellín, Colombia, have used barter markets and community currencies as one strategy to re-weave a social fabric shredded by violence and to establish an economy founded on respect and reciprocity rather than exploitation. In Social Exchange, Brian J. Burke provides a deep ethnographic investigation of this activism and its effects. This story draws us into the cultural and material effects of capitalism and narco-violence, while also helping us understand what new radical imaginations look like and how people bring them to life. The result is an intimate glimpse of urban life in Latin America, as well as a broader analysis of non-capitalist or post-capitalist possibility.Trade Review"Brian Burke has produced a rich, wonderfully evocative and thickly described portrayal of the real economy through which millions of us make livelihoods and struggle, imperfectly, for something better. Latin America has often been inspirational to those of us in the neoliberalized North, and here you will find inspiration from a close observation of early experiments in developing economies where what matters is living well rather than endless growth." -- Peter North * author of Money and Liberation: The Micropolitics of Alternative Currency Movements *"With theoretical depth and accessible writing, Burke brings lucid ethnographic and historical context to an analysis of the possibilities and constraints on diverse economic experimentation, both as a mode of survival and of transformation in Medellin. Burke joins this ethnographic realism with a stance towards possibility; he details how barter networks interrupt capitalist logics and desires, rework space and place, shift social relations, and most importantly cultivate subjectivities at the level of everyday practice and engagement. This is an important book for anyone interested in understanding and advancing post-capitalist imaginings and practices." -- Boone Shear * co-editor of Learning Under Neoliberalism: Ethnographies of Governance in Higher Education *"Brian Burke has produced a rich, wonderfully evocative and thickly described portrayal of the real economy through which millions of us make livelihoods and struggle, imperfectly, for something better. Latin America has often been inspirational to those of us in the neoliberalized North, and here you will find inspiration from a close observation of early experiments in developing economies where what matters is living well rather than endless growth." -- Peter North * author of Money and Liberation: The Micropolitics of Alternative Currency Movements *"With theoretical depth and accessible writing, Burke brings lucid ethnographic and historical context to an analysis of the possibilities and constraints on diverse economic experimentation, both as a mode of survival and of transformation in Medellin. Burke joins this ethnographic realism with a stance towards possibility; he details how barter networks interrupt capitalist logics and desires, rework space and place, shift social relations, and most importantly cultivate subjectivities at the level of everyday practice and engagement. This is an important book for anyone interested in understanding and advancing post-capitalist imaginings and practices." -- Boone Shear * co-editor of Learning Under Neoliberalism: Ethnographies of Governance in Higher Education *Table of Contents Preface Introduction 1 Diverse Economies in the War System 2 The Birth of Barter 3 A Day at the Market: Barter Livelihoods, Ethics, and Pleasure 4 What Barter Stimulates: Economic and Social Impacts 5 “A Barter That Runs through Our Veins”: Culture, Power, and Subjectivity 6 Strategies for a New Economy: Bridges, Boundaries, Culture, and Economy Conclusion: “Para que Cambiemos” Acknowledgments Notes References Index

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Book SynopsisMoney occupies a powerful place in our lives – it is a problem, a goal, and motivator, a measure of self-worth and national progress, and even an influence on how we relate to each other and to nature – but what happens when communities start to reinvent money and markets? Over the last twenty-five years, grassroots activists in Medellín, Colombia, have used barter markets and community currencies as one strategy to re-weave a social fabric shredded by violence and to establish an economy founded on respect and reciprocity rather than exploitation. In Social Exchange, Brian J. Burke provides a deep ethnographic investigation of this activism and its effects. This story draws us into the cultural and material effects of capitalism and narco-violence, while also helping us understand what new radical imaginations look like and how people bring them to life. The result is an intimate glimpse of urban life in Latin America, as well as a broader analysis of non-capitalist or post-capitalist possibility.Trade Review"Brian Burke has produced a rich, wonderfully evocative and thickly described portrayal of the real economy through which millions of us make livelihoods and struggle, imperfectly, for something better. Latin America has often been inspirational to those of us in the neoliberalized North, and here you will find inspiration from a close observation of early experiments in developing economies where what matters is living well rather than endless growth." -- Peter North * author of Money and Liberation: The Micropolitics of Alternative Currency Movements *"With theoretical depth and accessible writing, Burke brings lucid ethnographic and historical context to an analysis of the possibilities and constraints on diverse economic experimentation, both as a mode of survival and of transformation in Medellin. Burke joins this ethnographic realism with a stance towards possibility; he details how barter networks interrupt capitalist logics and desires, rework space and place, shift social relations, and most importantly cultivate subjectivities at the level of everyday practice and engagement. This is an important book for anyone interested in understanding and advancing post-capitalist imaginings and practices." -- Boone Shear * co-editor of Learning Under Neoliberalism: Ethnographies of Governance in Higher Education *"Brian Burke has produced a rich, wonderfully evocative and thickly described portrayal of the real economy through which millions of us make livelihoods and struggle, imperfectly, for something better. Latin America has often been inspirational to those of us in the neoliberalized North, and here you will find inspiration from a close observation of early experiments in developing economies where what matters is living well rather than endless growth." -- Peter North * author of Money and Liberation: The Micropolitics of Alternative Currency Movements *"With theoretical depth and accessible writing, Burke brings lucid ethnographic and historical context to an analysis of the possibilities and constraints on diverse economic experimentation, both as a mode of survival and of transformation in Medellin. Burke joins this ethnographic realism with a stance towards possibility; he details how barter networks interrupt capitalist logics and desires, rework space and place, shift social relations, and most importantly cultivate subjectivities at the level of everyday practice and engagement. This is an important book for anyone interested in understanding and advancing post-capitalist imaginings and practices." -- Boone Shear * co-editor of Learning Under Neoliberalism: Ethnographies of Governance in Higher Education *Table of Contents Preface Introduction 1 Diverse Economies in the War System 2 The Birth of Barter 3 A Day at the Market: Barter Livelihoods, Ethics, and Pleasure 4 What Barter Stimulates: Economic and Social Impacts 5 “A Barter That Runs through Our Veins”: Culture, Power, and Subjectivity 6 Strategies for a New Economy: Bridges, Boundaries, Culture, and Economy Conclusion: “Para que Cambiemos” Acknowledgments Notes References Index

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Book SynopsisThis open access book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun.Each of the chapters is designed so that it can be used as a stand-alone module in an existing economics, finance, or information science course. Instructor resources such as discussion questions, Powerpoint slides and TraderEx exercises are available online.Table of ContentsChapter 1: Economics and the Equity Market: A Microeconomics Course Application.- Chapter 2: Liquidity, Trading, and Price Determination in Equity Markets: A Finance Course Application.- Chapter 3: Liquidity and the Impact of Information Shocks: A Macroeconomics Course Application.- Chapter 4: Trading and Technology: An Information Systems Course Application.- Chapter 5: Experiencing Market Dynamics with TraderEx: A Trading Decision-Making Simulation.

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Book SynopsisThis textbook provides a comprehensive and unique introduction to modern microeconomics. It adopts an integrative approach, positioning the main findings of economics in a broader context. It critically reflects on theories from a philosophical standpoint and compares them to approaches found in the social sciences, while at the same time highlighting the implications for the design of legal systems and business practices.Intended for undergraduate students, the book presents brief examples and comprehensive case studies to help them grasp the real-world implications of the theories. As such, it is suitable for an applied, yet technically precise approach to teaching microeconomics, as well as for a critical review of the economic mainstream. Starting from the question as to why and how societies organize economic activity, it analyzes the potential and limitations of various types of market with regard to alleviating scarcity and achieving distributive objectives, from an institutional perspective.This second edition systematically expands on decision theory by including chapters on traditional decision theory under risk and uncertainty, and on behavioral economics, as well as a chapter presenting findings from the neurosciences, evolutionary psychology, and narrative psychology. Furthermore, there are theoretical additions, along with updated case studies and examples – from trade wars to pandemics and the climate crisis.A new edition of the companion workbook features a wealth of exercises, ranging from basic multiple-choice questions to challenging mathematical problems and case studies, is also available.Table of ContentsIntroduction: First Principles.- Gains from Trade.- A Primer in Markets and Institutions: Introduction.- Supply and Demand Under Perfect Competition.- Normative Economics.- Externalities and the Limits of Markets.- Foundations of Demand and Supply: Decisions and Consumer Behavior.- Costs.- Firm Behavior and Industrial Organization: A Second Look at Firm Behavior Under Perfect Competition.- Firm Behavior in Monopolistic Markets.- Principles of Game Theory.- Firm Behavior in Oligopolistic Markets.- Appendix: A Case Study.- Mathematical Appendix.

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Book SynopsisThis book takes a comparative approach to economic history to offer ways to increase our understanding of the divergence between South America and Scandinavia. In particular, the book aims to deepen our understanding of why the two groups of countries have set out on radically different pathways with regard to industrialisation, long-term economic growth and income distribution. The book draws together the results of two separate projects focusing on this comparison. The first of these projects focuses on two of the so-called settler societies of South America, namely Uruguay and Argentina, sometimes called the Pampas region. Australia and New Zealand, two other settler societies, are also considered, adding a further contrasting effect. These settler societies are compared with Scandinavia, in its broad terms, including Sweden, Denmark, Norway and Finland. The second of these projects focuses on comparisons between Brazil and Sweden. Together, the two projects have engaged the minds of economic historians from Brazil, Uruguay and Sweden. This book will be of interest to researchers and students in economic history and economic development more broadly.Table of Contents1. Introduction; Jorge Alvarez and Svante Prado.- Part 1. Latin America and Scandinavia.- 2. Latin American and Nordic countries: a renewed tradition of comparative studies; Jorge Álvarez, Luis Bértola and Jan Bohlin.- Part 2: Trade, industrialisation and growth.- 3. Foreign trade and economic growth in Scandinavia, Australasia and the Rio de la Plata region, 1870–1970; Jorge Álvarez, Luis Bértola and Jan Bohlin.- 4. Structural change, industrial growth and economic development in the Nordic and Southern Settler Societies, 1870–1970; Jorge Álvarez, Luis Bértola and Jan Bohlin.- 5. Long-term comparative levels of labour productivity in manufacturing, c. 1890–2010; Cecilia Lara and Svante Prado.- Part 3: Dimensions of inequality.- 6. Wage differentials, 1920–2010; Svante Prado, Thales Pereira and Jakob Molinder.- 7. Land-ownership systems and agrarian income distribution in Denmark, New Zealand and Uruguay during the First Globalisation Era; Jorge Álvarez and María de las Mercedes Menéndez.- 8. Democratisation and the rise of the welfare state; Erik Bengtsson and Marc Morgan.- 9. The role of education in modernisation drives in Brazil and in Sweden; Thomas Kang and Anders Nilsson.

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Book SynopsisThis open access book examines how different economic systems impacted the development of East Germany and Poland. Through comparing these countries while they were centrally planned socialist economies with the periods when they transitioned to capitalism, the inability of socialist economies to modernize effectively and produce sustained economic growth is highlighted. Particular attention is given the role of technological progress in economic growth, peculiar institutions, the creation and transfer of knowledge, and post-socialist transformations. The book presents a detailed analysis of the barriers to modernization and growth implied by Soviet-type state socialism and the differences and similarities between the transition of East Germany and Poland to capitalist market economies. It will be relevant to students and researchers interested in comparative systems and the political economy.Table of Contents1. Introduction.- 2. From East to West: Modernization efforts in the northern and western regions of Poland (1944-1989).- 3. The importance of technical progress for economic growth in the GDR .- 4. Inefficiency and intransparency in East German foreign trade.- 5. Historical Legacies of Regional Innovation Activity.- 6. Catching-up modernization: Synthetic fibre in the GDR and Poland.- 7. The re-allocation of entrepreneurial talent over the course of radical institutional change – an institutional perspective.- 8. When backwardness became an advantage: Stays abroad as birth assist in Polish transformation.- 9. Transfer of knowledge from the outside or self-learning? Key success criteria for setting-up enterprises in East Germany and Poland after 1989.- 10. GDR’s researchers catching up on their inclusion in international scientific communities.- 11. After 1989: Socialist elites and post-socialist transformations.

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Book SynopsisThis book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).Table of ContentsActive Price Management: Fundamentals and Challenges.- Conditions of Price Management.- Goals of Price Management.- Price Management Strategies.- Price Management for Innovations.- Auctions.- Price Management for Business-to-Business Services.- Conclusion.

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Book SynopsisDas Lehrbuch analysiert die Preisbildung auf Märkten mit unvollständiger Konkurrenz: die Marktformen des Monopols, des Monopsons, des bilateralen Monopols, der monopolistischen Konkurrenz und des Oligopols. Ferner behandelt die Autorin den nicht-kooperativen Wettbewerb sowie wettbewerbsbehindernde Strategien durch Kooperationen, Verhinderung von Markteintritten und Verdrängung. Das Lehrbuch verbindet die Bereiche Preistheorie und Industrieökonomik und kann begleitend zu Vorlesungen eingesetzt werden. Es ist ebenso zum Selbststudium geeignet.Table of ContentsEinführung und Grundlagen.- Monopol, Monopson und bilaterales Monopol.- Monopolistische Konkurrenz.- Oligopole 1: Mengen- und Preiswettbewerb.- Oligopole 2: Weitere Strategien im Wettbewerb.- Wettbewerbsbehindernde Strategien.- Ansätze zur Bestimmung der Marktstruktur.- Grundbegriffe der Spieltheorie.

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Book SynopsisLooking at cultural appropriation from around the world, this volume uses the field of cultural studies - heavily influenced by both economics and sociology - as a lens through which to view the paradigm of transcultural consumption. The editors present a variety of consumptive phenomena, including the introduction of Chinese foods to the United States, Ford cars in Germany, and American schoolbooks in the Philippines. Rejecting the idea that these interactions were simply forms of "Americanization," "Travelling Goods, Travelling Moods" fills a gap in consumer studies and enriches the debate about cultural transfer.

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Book SynopsisGibt es Wirtschaftswunderländer? Dazu fallen einem Japan ein oder Westdeutschland. Beide Nationen stiegen nach dem 2. Weltkrieg im wahrsten Sinne des Wortes wie Phönix aus der Asche empor – auch sank des Wissen und die Erfahrungen aus fast hundert Jahren Industriegeschichte. Südkorea hingegen startete aus dem Nichts. Heute zählen südkoreanische Unternehmen in vielen Bereichen zu den Weltmarktführern, siehe zum Beispiel Automobil- oder Hardware-Industrie. Und trotz eines bereits rege florierenden Handelsverkehrs sind Geschichte, Geografie Gesellschaft, Kultur und die wirtschaftliche Potenz Südkoreas vielen Menschen in West- und Mitteleuropa weitgehend unbekannt. Dabei bieten sich gerade in der Wirtschaft zahlreiche attraktive und lukrative Anknüpfungspunkte für deutsche Unternehmen. Kenntnisreich beschreibt der Autor die historische und die wirtschaftliche Entwicklung des Landes, die Kultur, die Werte und die Chancen und Herausforderungen, die sich deutschen Unternehmern in der Kooperation mit südkoreanischen Unternehmen bieten. ​Table of ContentsEinführung und frühere Besuche in Seoul.- Historische Entwicklung Koreas.- Land und Leute.- Staat und Wirtschaft – Determinanten der Entwicklung.- Formidable Konglomerate – die Chaebol.- Herausforderungen an die Unternehmensführung.- Markt und Marketing in Korea.- Schlussbetrachtung – Entwicklungen. ​

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Book SynopsisWie agieren Menschen mit unterschiedlichem kulturellen Werdegang und Hintergrund? Warum verläuft die Zusammenarbeit mit Partnern aus anderen Ländern oft so schleppend? Bei Geschäftssituationen drängen sich häufig Fragen auf, die Ratlosigkeit und Verunsicherung erzeugen. Wer sich den entscheidenden Themen stellt, befindet sich mitten im interkulturellen Lernprozess. Dabei unterstützt dieses Buch auf hervorragende Weise. Zu jedem Thema präsentiert es die grundlegenden Aspekte des interkulturellen Verstehens und bearbeitet anschließend sehr anwendungsbezogen die handlungsrelevanten Konsequenzen.Table of ContentsEinleitung.- Das Eigene, das Fremde und das Interkulturelle.- Gängige Ratschläge und Fehlurteile im Zusammenhang mit interkultureller Kompetenz.- Wege zum interkulturellen Verstehen.- Kulturelle Anpassung oder Selbstbehauptung.- Soziale Wahrnehmung, implizite Persönlichkeitstheorien und Weltbilder.- Persönlichkeitsfaktoren und interkulturelles Verstehen und Handeln.- Personale Eindrucksbildung und interpersonale Attraktion (Impression-Management).- Lernen, soziales Lernen, interkulturelles Lernen, interkulturelle Kompetenzentwicklung.- Perspektivenübernahme und Empathie.- Sprache und Kommunikation im interkulturellen Kontext.- Projektgruppen, Problemlöseprozesse, Teamentwicklung.

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Book SynopsisMarkus Fost trägt aktuelle, relevante Erkenntnisse zum E-Commerce systematisch zusammen und bereitet sie für die Praxis auf. Dabei richtet er sich an Unternehmenslenker und Manager aus diversen Bereichen (z. B. aus dem Vertrieb, Marketing, Business-Development etc.). Im Fokus stehen dabei produzierende Unternehmen, die momentan eine primär stationär geprägte Handelsstruktur aufweisen. Auf der Grundlage von qualitativen Experteninterviews entwickelt Markus Fost ein mehrdimensionales Strategiemodell für den E-Commerce, aus dem Handlungsoptionen für produzierende Unternehmen bzw. Hersteller abgeleitet werden können.Das nächste große Thema dürfte die Professionalisierung und der Ausbau des B2B-E-Commerce werden. Insofern liegt Herr Fost mit dem Thema „E-Commerce-Strategien für produzierende Unternehmen“ voll im Trend und liefert darüber hinaus auch einen hervorragenden Überblick über den aktuellen Stand der Diskussion in Wissenschaft und Praxis.Prof. Dr. Gerrit Heinemann, Hochschule NiederrheinMarkus Fost diskutiert sehr kompetent Online-Strategien für Hersteller und zeigt detailliert auf, wie Hersteller im E-Commerce erfolgreich sein können, ohne die lange bewährten Handelskontakte zu gefährden. Eine sehr lohnenswerte Lektüre für alle, die Strategien für Hersteller entwickeln müssen!Prof. Dr. Dirk Morschett, Universität Fribourg, SchweizImmer mehr produzierende Unternehmen erkennen die Potenziale des E-Commerce. Um von den Entwicklungen profitieren zu können, ist das Überdenken ihrer strategischen Ausrichtung notwendig. Das vorliegende Werk stellt hierfür eine sehr wertvolle Lektüre dar.Dr. Georg Wittmann, ibi research an der Universität Regensburg GmbHTrade Review“… Das Werk E-Commerce-Strategien für produzierende Unternehmen von Fost greift aktuelle und relevante Erkenntniss auf und stellt diese in den Kontext des Buches. Die gelungenen Ausführungen sind dabei anhand von zahlreichen Skizzen und Schaubildern verdeutlicht. Weitere Experteninterviews greifen aktuelle Themen auf und geben anschauliche Praxisbeispiele.” (Steuern-Buecher.de, Juli 2017)Table of ContentsGrundlagen und Wachstumsgründe von E-Commerce.- Handelsstrukturen von produzierenden Unternehmen.- Komponenten einer E-Commerce-Strategie für produzierende Unternehmen.- Entwicklung einer E-Commerce-Strategie für produzierende Unternehmen.- Modellierung der E-Commerce-Strategie für produzierende Unternehmen mit einer stationären Handelsstruktur.- Experteninterviews.- Ausblick.

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Book SynopsisDie Trendzielgruppe der „LOHAS“ (Lifestyles of Health and Sustainability) wird vom Handel als Konsumgruppe stark umworben und steht verstärkt im Visier von CSR-Managern. Doch wie denken diese Konsumenten über die Nachhaltigkeitsinitiativen von SPAR, Billa & Co und wie wollen sie im Rahmen der Unternehmenskommunikation angesprochen werden? Zu strategischem Konsum, Mediennutzung und Kommunikation gibt es kaum wissenschaftlich fundierte Studien. Dabei sind die LOHAS jene Meinungsführer, die als „Early Adopter“ zur wesentlichen Diffusion von wirtschaftsethischem Unternehmensverhalten beitragen. Um hier Licht ins Forschungsdunkel zu bringen, führte Martin Pittner Gruppendiskussionen mit bewussten Konsumenten, Expertenbefragungen, eine Online-Befragung von Konsumenten und eine Medienresonanzanalyse der Bio-Eigenmarken durch. Die Studie analysiert Wünsche, Meinungen und Kritik der Zielgruppe und beleuchtet das Thema Nachhaltigkeit im Lebensmitteleinzelhandel (LEH).Table of ContentsBegriffsabgrenzungen und Definitionen.- Biologische Lebensmittel im Lebensmitteleinzelhandel.- Nachhaltiges Wirtschaften: Green Business.- An grünen Werten orientierte Dialoggruppen: Green Dialogue Groups.- An grünen Werten orientiertes Marketing: Green Marketing.- An grünen Werten orientierte Kommunikation: Green Communication.- Einfluss von Corporate (Social) Responsibility auf die Reputation von Unternehmen und Marken: Green Reputation.- Die österreichischen LEH-Unternehmen und ihre ökologischen Eigenmarken.- Theoretische Modelle und ihre Implikationen für Green Communication.-Systematische Einordnung der wissenschaftlichen Grundlagen (Scientific Mapping).- Grundlagen der empirischen Untersuchung.- Deskriptive Ergebnisse und statistische Hypothesentests.- Zusammenfassung der Ergebnisse und Implikationen.

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Book SynopsisNie wieder langweiliger Wirtschaftsunterricht? Dieses Praxislehrbuch vermittelt volkswirtschaftliche Inhalte mit vielfältigen Methoden und vor allem mit Spaß und Freude am „Problemlösen“! Dafür ist das wirtschaftliche Wissen in Fragestellungen und Experimente eingebettet, die Sie als Leser zu eigenen Entscheidungen und Handlungen anregen sollen. Aus Ihren Ergebnissen leiten Sie anschließend induktiv das allgemeine volkswirtschaftliche Wissen her. Die thematische Auswahl orientiert sich an den typischen Inhalten, die Sie im VWL-Unterricht oder in den Nachrichten hören. Als Leser versetzen Sie sich in die Rolle handelnder Akteure von Unternehmen, der EZB oder des Staates und „lösen“ konkrete und praktische Aufgaben und Fragen. Dabei werden Sachtexte und Aufgaben anschaulich, spannend und teilweise spielerisch gestaltet. Als Einführung in die Grundlagen der Volkswirtschaftslehre richtet sich das Buch an Abiturienten, Erstsemester und volkswirtschaftlich Interessierte. Die Problemstellungen sind mehrjährig mit Schülern erprobt und didaktisch verfeinert worden. Sie orientieren sich sprachlich an dem Verständnis von Abiturienten. Zahlreiche Karikaturen, Abbildungen und Spielideen veranschaulichen die Themen auf lebendige Weise. Viele Ansätze und Ideen lassen sich auch auszugsweise für Berufsschüler nutzen, insbesondere die Gruppenaufgaben und Planspiele.Weitere Informationen zum Buch: www.volkswirte.deTable of ContentsSchnupperkurs VWL.- Produktionsfaktoren, Bedürfnisse und Güter.- Arbeitsteilung.- Planspiel Inselmanager.- Unternehmen.- Markt und Preis.- Staat und Kapitalmarkt.- Geldwert und Inflation.- Die Europäische Zentralbank und der Euro.- Konjunktur und Wachstum.- Rating.- Planspiel Märkte und Wirtschaft.

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Book SynopsisIm vorliegenden Sammelband werden die Einsatzfähigkeit von Verfahren und Methoden der Produktivitätsmessung in produktionsnahen Dienstleistungsbereichen diskutiert sowie Praxisbeispiele zur Messung und Steigerung der Produktivität in der Unternehmenspraxis vorgestellt. Die Vorgehensweise ist interdisziplinär und integriert arbeitssoziologische, betriebswirtschaftliche, arbeitswissenschaftliche und volkswirtschaftliche Ansätze. Controllern und Managern, aber auch interessierten Forschern auf dem Feld der Produktivitätsmessung und Managementlehre, wird die Funktionsweise und Wichtigkeit gelebter Produktivitätskultur im effektiven Umgang mit Produktivitätskennzahlen nahe gebracht.Table of ContentsDie neue Produktivitätskultur.- Tools zur Bewertung von betrieblichen Entscheidungen.- Ergonomie, Lernen und Kompetenzerwerb am wissensintensiven Arbeitsplatz.- Menschmodelle für das Anlernen von Arbeitsprozessen und Methoden für die produktive und effektive Wissensteilung.- Das Messen von Dienstleistungsproduktivität und -effizienz durch nicht-parametrische Verfahren.- Die Diskussion von Produktivitätsproblemen.

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Book SynopsisDieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erläutert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und gleichzeitig die Gewinnmarge erhöhen können. Zudem gibt er einen Überblick über die Handelsmarkenführung in verschiedenen Branchen (u.a. Lebensmittel und Drogerieartikel). Am Ende eines jeden Kapitels werden Wiederholungs- und Vertiefungsfragen gestellt. Table of ContentsGrundlagenProzess des HandelsmarkenmanagementsHandelsmarken in verschiedenen Branchen - Fallstudien

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Book SynopsisPascal C. van Overloop stellt ein Modell zur Erklärung der Internationalisierung professioneller Fußballclubs vor, bei dem er im Gegensatz zu bisherigen Ansätzen eine ganzheitliche, strategische Perspektive wählt und daher auch langfristige Entwicklungen sowie behavioristische Faktoren integriert. Dazu beschreibt, analysiert und systematisiert der Autor bestehende Ansätze aus Theorie und Praxis und überprüft das Erklärungsmodell empirisch. Er verknüpft somit die Grundlagen des Internationalen Managements mit den Besonderheiten des Sportmanagements.Table of ContentsManagement professioneller Fußballclubs.- Forschungsstand zur Internationalisierung.- Erklärungsmodell der Internationalisierung von Fußballclubs.- Fallbeispiele.

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Book SynopsisIn diesem Buch zeigen Mitglieder des Beirat der Wirtschaft e. V. (BdW) auf, wie sie in ihren Unternehmen das Thema Nachhaltigkeit aufgesetzt und umgesetzt haben. Was sind Erfolgsfaktoren der Nachhaltigkeit und wie misst man diese? Nachhaltigkeit als unternehmerisches Ziel. Das ist Sinn und Zweck des Buches.Table of ContentsWirtschaft.- Nachhaltigkeit.- Corporate Social Responsibility.

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Book SynopsisIn diesem Essential lernt der Leser geeignete Führungsmethoden kennen, die den Anforderungen des globalen Projektmanagements (GPM) gerecht werden. Joanne Huang gibt Anregungen, wie Projektmanager adäquate Handlungsmöglichkeiten selbst entwickeln und die eigenen Management-Skills für Auslandsprojekte optimieren können. Die Hauptaufgabe beim Management globaler Projekte besteht darin, eine funktionierende Zusammenarbeit von multinationalen Teams aus verschiedenen Kulturkreisen zu bewirken sowie die Ressourcen des gesamten Projektumfelds optimal zu nutzen. Table of ContentsOptimierung der Abwicklungsprozesse und Erweiterung des GPM-Werkzeugkastens.- Anwendung des Kulturmanagements in der Betriebspraxis.- Risikofaktoren in internationalen Geschäftsbeziehungen.

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Book SynopsisDieses Buch zeigt, wie sich der traditionelle Handel im Zuge der digitalen Transformation quasi neu erfinden und digitales Wissen ins Haus holen kann. Renommierte Autoren aus Wissenschaft und Praxis erläutern, welche Ziele mit der Digitalisierung verfolgt und welche Digitalstrategien schließlich adoptiert werden sollen. „Digital Insider“ gehen davon aus, dass mittel- bis langfristig keine Branche von dem disruptiven, digitalen Wandel verschont bleibt. Jedes attraktive Marktsegment wird von Investoren so lange befeuert, bis sich ein digitaler Player durchsetzt. Wer auch in Zukunft erfolgreich ein Geschäft betreiben will, braucht darauf eine Antwort. Nach dem Vorbild der digitalen Disruption lässt sich ohne Zweifel die größte Wachstumsdynamik mit Online Pure Plays entwickeln: Sie wachsen „ohne Ballast und Altlasten“ in unglaublicher Geschwindigkeit. Allerdings bringen die Pure Plays die dringend erforderliche digitale Transformation im angestammten Geschäft selten voran.Trade Review“... Dieses Werk zeigt die Möglichkeiten der Digitalisierung und stellt dabei Best Practices für digitale Disruption wie u. a. bei Zooplus, Vente-Privee oder Alibaba , für digitale Adoption wie u. a. beim Projekt Mönchengladbach und Ebay oder bei Bonial/kaufDA sowie schließlich Top-Beispiele für erfolgreiche digitale Transformation wie u. a. Thalia/Tolino, Axel Springer, Unito oder Conrad Electronic dar.” (Factbook Einzelhandel, 2017)“... empfiehlt es sich, "eine technische Lösung eher eine Nummer kleiner zu planen und lieber die Umsetzung flächendeckend in viele Stores zu bringen"...” (in: acquisa, Jg. 2, 2017)Table of ContentsDigitalisierung im Handel - Point-of-Sale versus Point-of-Decision.- Digitale Disruption.- Digitale Adoption.- Digitale Transformation.- Spezialaspekte.

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Book SynopsisDieses Fachbuch zeigt auf, welches Potenzial das mobile Internet für den stationären Handel darstellt. Das Shopping der Zukunft zeichnet sich durch ein begleitendes Zusammenspiel von sozialer Vernetzung, Lokalisierung und mobiler Internetnutzung beim Ladenbesuch aus. Dieser Dreiklang bildet die Basis für die „Synergien des SoLoMo“, die neue Möglichkeiten der Vermarktungseffizienz – insbesondere für stationäre Händler – erschließen. Die Autoren greifen die sich daraus ergebenden Chancen auf, indem sie den aktuellen Stand der Forschung und Praxis zu dem Thema darstellen und die Basisfaktoren des SoLoMo umfassend klären. Dabei werden die Location-based Services (LBS), denen eine Schlüsselrolle im Handel der Zukunft zukommt, besonders gewichtet und mit einer empirischen Studie in Hinblick auf Nutzung sowie Potenzial erforscht.Neu in der 3. AuflageDie repräsentative Verbraucherbefragung von kaufDA und den beiden Autoren zum Thema „Mobiles Internet fördert die Wiederentdeckung des stationären Handels“ wurde 2015 im Zeitreihenvergleich gegenüber 2013 und 2014 wiederholt. Sie zeigt den aktuellen Stand der Smartphone-Nutzung 2015. Zahlen, Daten, Fakten und Best Practices wurden aktualisiert.Der Inhalt Always-on und Always-in-Touch – das neue Kaufverhalten Social Commerce als Basisfaktor Nr. 1 des SoLoMo Location-based Services als Basisfaktor Nr. 2 des SoLoMo Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo Empirische Studie von kaufDA – Status und Potenziale von Location-based Services Trade Review“... Neueste Best Practices und sofort umsetzbare Empfehlungen für erfolgreiches Omnichannel-Shopping machen das Fachbuch zu einem wertvollen Nachschlagewerk für Führungskräfte und Marketingverantwortliche der Handels- und Markenwelt ...” (in: Gretlergroup, gretler.com, 28. Juni 2016)“Ein klassisches Fachbuch das anhand einer Studie die Smartphone-Nutzung 2015 und deren Bedeutung für den stationären Handel offenlegt. ... eine separate Studie in Hinblick auf Nutzung und Potenzial der LBS wird dieser Aspekt im Buch besonders gewichtet...” (in: Acquisa, Heft 9, September 2016)“ ... Dieses Buch möchte eine Brücke zwischen Theorie und Praxis bauen und dem Leser auch konkrete praktische Lösungsansätze bieten.” (in: SAZ Sport, Heft 25, Dezember 2015)Table of ContentsAlways-on und Always-in-Touch – das neue Kaufverhalten.- Social Commerce als Basisfaktor Nr. 1 des SoLoMo.- Location-based Services als Basisfaktor Nr. 2 des SoLoMo.- Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo.- Empirische Studie von kaufDA – Status und Potenziale von Location-based Services.

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Book SynopsisDieses Buch veranschaulicht praxisorientiert die Bedeutungen von weit verbreiteten chinesischen Sprichwörtern, Redewendungen und Slang und ihre möglichen Anwendungen in Business und Alltag. „Bei uns in China sagt man…“ – früher oder später fällt dieser Satz im Gespräch mit chinesischen Geschäfts- und Gesprächspartnern. Und die sich anschließenden Wendungen sind für Westler nicht immer leicht zu entschlüsseln. Oft enthalten sie eine versteckte Botschaft an den Gesprächspartner. Die Idiome sind für ein schnelles Nachschlagen nach Kategorien geordnet und werden anhand von zahlreichen Praxisbeispielen erläutert. Die Autoren richten sich an Manager und Expatriates, Studierende und Schüler in Austauschprogrammen, die an einem Einblick in das Zusammenleben und die kulturellen Gepflogenheiten im heutigen modernen China interessiert sind. Table of ContentsVor dem ersten Kontakt: Warum Chinesen so chinesisch sind.- Redewendungen und ihr Gebrauch.- Praxisteil:Redewendungen, Sprichwörter und Slang.- Relevante feste Wendungen.- Deutsch-chinesisches Miteinander – häufig gestellte Fragen.

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Book SynopsisDieses Buch liefert wertvolle Handlungsempfehlungen aus erster Hand für den Aufbau von Geschäftsbeziehungen in China mit einem besonderen Augenmerk auf eine Tätigkeit in einem chinesischen Staatsunternehmen. Chinesische Staatsunternehmen (State Owned Enterprises, SOE) sind mit einem Millionen-Heer an Mitarbeitern von großer Bedeutung für die chinesische Volkswirtschaft. Bisher haben viele westliche Unternehmen die SOE wegen ihrer Komplexität als Kunden, Partner oder Arbeitgeber gemieden. Um weiterhin erfolgreiche Chinastrategien zu realisieren, lohnt es sich für westliche Leser sehr, sich mit diesem Wirtschaftssegment, seinen Strukturen und Funktionsweisen näher zu beschäftigen. Ein Schwerpunkt liegt auf der Automobilindustrie. Die Erkenntnisse aus dieser spannenden Innenansicht sind auf alle Wirtschaftszweige übertragbar.Table of ContentsEntsendung nach China.- Bedeutung von Joint Ventures.- Lebensalltag eines Ausländers in einer chinesischen Industriemetropole.- Berufsalltag eines Ausländers in einem chinesischen Staatsunternehmen.- Möglichkeiten und Grenzen struktureller Veränderungen in einem State Owned Enterprise.

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Book SynopsisWelche Praktiken beim Aufbau und Betrieb von HR Shared Service Centern (SSC) erfolgreich sind, wie Trends sich entwickeln und was professionelle Best Practice auszeichnet, zeigt dieses Buch eindrucksvoll auf. So gilt es zu Beginn die richtigen Entscheidungen für ein internationales HR SSC zu treffen, den Umgang des Produktkataloges zu definieren, Schnittstellen zu anderen HR-Funktionen zu erarbeiten und die Verantwortungen von der abgebenden Konzerneinheit auf das HR SSC zu übertragen. Damit dieser anspruchsvolle Veränderungsprozess gelingt, ist es wichtig, dass alle Beteiligten, auch die Mitarbeiter und die dienstleistungsempfangende Belegschaft, von der Qualität des SSC überzeugt sind. Fundierte Beiträge aus Praxis und Wissenschaft, empirische Untersuchungen und Fallstudien beleuchten wirkungsvoll alle Facetten dieses Themas.Table of ContentsAufbau und Betrieb internationaler HR SSC.- Fundierte Best Practices und Handlungsempfehlungen.- Aktivitäten des HR SSC Managements.- Reifegradphasen eines internationalen HR SSC.

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Book SynopsisDieser Sammelband greift das vielfältige Wirkungsfeld des internationalen Personalmanagements auf und präsentiert aktuelle wissenschaftliche Erkenntnisse sowie Implikationen und Perspektiven für die Praxis. Internationales Personalmanagement zeichnet sich durch erhöhte Komplexität und vielschichtige Herausforderungen aus, da sich die unternehmerische Tätigkeit auf zwei oder mehr Länder erstreckt. Es gilt unterschiedliche rechtliche Regelungen, kulturspezifische Besonderheiten und Erfordernisse verschiedener MitarbeiterInnengruppen zu berücksichtigen. Darüber hinaus verändert ein erweitertes Aufgabenspektrum die Rolle von HR und erfordert neue Kompetenzen. Als strategischer Partner leistet HR somit einen wesentlichen Beitrag zum Unternehmenserfolg. Die AutorInnen der Beiträge werfen einen kritischen Blick auf die Aufgaben, neuen Rollen und alternativen Ansätze im Personalmanagement.Table of ContentsDas Schweigen der Lämmer? Internationales Personalmanagement und die großen gesellschaftlichen Fragen – Plädoyer für eine Neuorientierung.- Chancen und Herausforderungen der Digitalisierung für das internationale Personalmanagement.- Green HRM.- The changing role of external providers of HRM: empirical evidence from consecutive Cranet surveys.- Veränderte Rollen im HRM – neue Kompetenzanforderungen? Entwicklung eines HRM-Kompetenzmodells.- HR as a change agent for agility: A case study at an international non-profit organization.- Traditionelles Change Management – flexibel genug für multinationale Unternehmen?.- Inklusion von Menschen mit besonderen Bedürfnissen in den Arbeitsprozess.- Diversity Management in der Teamarbeit in multikulturellen Organisationen.- Homophilie, Diversity und Feedback: eine soziale Netzwerkanalyse.- Managers’ awareness of their decision making: Discussing cognitive biases.- Das Management von unbewussten Vorurteilen im HRM: Rekrutierung und Bindung einer diversen Belegschaft.- Unity in diversity.- Gender-Diversity-Netzwerk als Instrument zur Entwicklung einer Gender-Diversity-Kultur.- Verantwortungsvolle Führungskräfte in globalen Unternehmen.- Positive Leadership und Positive Psychologie im interkulturellen Kontext.- Führen mit Augenmaß: Vertrauen und Kontrolle.- Teams entwickeln ist schon schwer, virtuelle noch viel mehr?.- Vernetzung und globales Lernen.- Alte Führungskraft, lernende Führungskraft?.- Lernen in einer sich verändernden Umwelt.- Zukünftige Herausforderungen in der Personalentwicklung und die sich daraus ergebenden neuen Rollen.- Interkulturelle Kompetenzerweiterung im weltweiten Servicevertrieb.- Global careers.- Up in the Air – Höhen und Tiefen von VielfliegerInnen.

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Book SynopsisMarc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime „Der Kunde steht im Zentrum“ für ein zukunftsgerichtetes Marketing konkret bedeutet. Er führt überzeugende Argumente für ein neues Marketing an, welches den Kaufprozess des Kunden in den Fokus stellt. Wissenschaftliche Grundlagen des kaufprozessorientierten Marketings werden knapp und verständlich vorgestellt. Komplettiert wird das essential durch die Darstellung von sieben Taktiken, die Kaufprozesse in Gang setzen, sowie durch konkrete Umsetzungshilfen für die Entwicklung einer kaufprozessorientierten Marketing-Konzeption.Table of ContentsStellt das Marketing wirklich den Kunden ins Zentrum?.- Vom Branding zum Kaufprozess.- Eine Marketing-Konzeption, die vom Kunden ausgeht.

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Book SynopsisPersonalisierung gilt im Handel als wichtiger Wettbewerbsvorteil. Dieses Buch zeigt, wie der Handel mittels zeitgemäßer E-Commerce-Technologie kundenindividuelle Angebote erzeugen kann, um Umsätze und den Kundenwert zu steigern. Autoren aus der Forschung, Beratung und Praxis erklären die Möglichkeiten und Wirkungen der Personalisierung und geben einen Ausblick auf zukünftige Entwicklungen. Fallbeispiele von bekannten Onlinehändlern illustrieren den Best Practice. Obwohl über das Thema viel gesprochen wird, gibt es viele offene Fragen von der Konzeption über Realisierungsoptionen bis hin zu rechtlichen Aspekten. Dieses Buch liefert Antworten.Table of ContentsPersonalisierung im Onlinehandel: Bestandsaufnahme und AusblickMarketing Engineering im E-Commerce – den Kunden in den Fokus des Dialogs rückenEin Reifegradmodell für die Personalisierung im E-CommercePersonalisierte Preise im Handel – Chancen und HerausforderungenRechtssicher personalisieren – Möglichkeiten und GrenzenErmittlung und Selektion einer Personalisierungslösung im HandelPersonalisierung im Handel am Beispiel von otto.deHeadline für Gliederungspunkt 8 fehlt == Personalisierung in der PraxisPersonalisierung als Basis – ABOUT YOUPersonalisierung als Wettbewerbsvorteil für Fachhändler – Babymarkt.dePersonalisierung als Kundenerlebnis – GoogleDaten als Treiber für Geschäftsmodelle: Der Aufstieg von Amazon 1998-2018

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Book SynopsisDieser Herausgeberband widmet sich der Transformation Chinas auf dem Wege zu einem nachhaltigen Entwicklungspfad. Der Fokus liegt darauf, eine auf Innovation und Wissen begründete Wachstumsstrategie zu entwickeln. Das stellt neue Anforderungen an Unternehmen, Hochschulen und Institutionen und an ihr Zusammenspiel. Die für innovatives Wachstum notwendige Autonomie der wirtschaftlichen und gesellschaftlichen Akteure steht jedoch im Widerspruch zum Steuerungsanspruch der Regierung. In diesem Konfliktfeld bewegt sich dennoch sehr viel und sehr schnell. Der Herausgeberband zeichnet diese vielfältigen Entwicklungen nach und berichtet über konkrete Erfahrungen von Unternehmen, Hochschulen und Beratern sowie aus originären Forschungen.Table of ContentsInnovationen und Innovationspolitik in China.- Transformationen in der chinesischen Hochschullandschaft.- Konkrete Ansätze und Beispiele für beginnende Innovationsdynamik.- Befunde aus Forschungsprojekten und Studien.- Herausforderungen und Konzepte beim Übergang von der Hochschule in den Betrieb.- Management von Wissen und Innovationen in chinesischen Unternehmen.

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Book SynopsisDieses Handbuch bietet sowohl einen Einstieg als auch einen Überblick zu Leben, Werk und Wirkung bedeutender Ökonomen der Vergangenheit und der Gegenwart - von antiken Vordenkern der Ökonomie bis hin zu Wirtschaftsnobelpreisträgern. Dabei werden auch Ökonomen abseits der „Mainstream-Ökonomie“ beleuchtet. Die Artikel klären erste Fragen zur Person, stellen den wissenschaftlichen Werdegang dar und erläutern die Theorien und Ideen des jeweiligen Ökonomen in verständlicher und strukturierter Art und Weise. Hierbei legt der Autor ein besonderes Augenmerk darauf, die Wirtschaftsdenker bei der Darstellung ihrer Theorien mittels gehaltvoller Leseproben aus ihren Werken selbst zu Wort kommen zu lassen. Auf diese Weise erhält der Leser einen umfassenden und inspirierenden Einblick in die Geschichte des ökonomischen Denkens.Die 2. Auflage wurde aktualisiert, erweitert und durch die Vorstellungen neun weiterer bedeutender Ökonomen ergänzt.Table of ContentsEine kurze Geschichte der Ökonomik.- Bedeutende Ökonomen.- Zeittafel zur Literaturgeschichte der Ökonomie.- Kommentierte Literaturhinweise.

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Book SynopsisDieses Buch bietet einen kompakten und inhaltlich fundierten Überblick über die zentralen Grundlagen der Volkswirtschaftslehre. Es eignet sich besonders als begleitende Lektüre für Veranstaltungen zur Einführung in diesen Themenbereich.Der Staat und seine Bediensteten sind entscheidende Akteure in jeder Volkswirtschaft. Sie beeinflussen die Rahmenbedingungen des Wirtschaftsgeschehens, regulieren Marktversagen und sind selbst Produzent und Konsument. Um der staatlichen Verantwortung für eine zukunftsfähige Gesellschaft auf allen Ebenen zielgerichtet und effizient gerecht werden zu können, ist ein grundlegendes Verständnis ökonomischer Zusammenhänge unabdingbar. Anhand der wichtigsten mikroökonomischen Grundlagen erläutert dieses Buch die ökonomischen Rahmenbedingungen und Möglichkeiten von Märkten. Makroökonomisches Grundwissen hilft den Studierenden dabei, Bezüge zur Wirtschaftspolitik herstellen zu können. Die Autoren arbeiten die besondere Rolle des Staates in der Marktwirtschaft heraus und liefern so gerade angehenden Beamtinnen und Beamten grundlegende Kenntnisse über die ökonomischen Auswirkungen staatlichen Handelns.Ergänzt durch Wiederholungsaufgaben und Lösungsvorschläge, stellt das Buch insbesondere beim Erstkontakt mit volkswirtschaftlichen Fragestellungen eine anwendungsbezogene Orientierungshilfe dar. Für die neue Auflage wurde das Buch komplett überarbeitet und um einen Übungsteil mit acht beispielhaften Übungsklausuren und den dazugehörigen Lösungen erweitert.Table of ContentsGrundlagen der Volkswirtschaftslehre.- Nachfrage, Angebot und Marktgleichgewicht.- Elastizitäten.- Unternehmen und Märkte.- Einkommen, Produktion und Wachstum.- Inflation und Geldpolitik.- Beschäftigung und Arbeitslosigkeit.- Die offene Volkswirtschaft.- Marktversagen.- Eingriffe des Staates in den Markt und die Folgen.- Verteilungstheorie.- Übungen.

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Book SynopsisDas Lehrbuch liefert Studierenden der Sozialen Arbeit, der Sozialwirtschaft und des Sozialmanagements anschaulich und kompakt relevantes Wissen über Ökonomisierungsprozesse in der Sozialen Arbeit. Ursachen und Folgen neoliberaler Vermarktlichungstendenzen sozialer Einrichtungen und Dienste werden verständlich und konzentriert dargelegt. Als Kontrastfolie bietet es außerdem einen grundlegenden Einblick in kapitalismuskritische Theorieansätze und solidarisch-alternative Wirtschaftsformen.Table of ContentsWas ist Sozialökonomie?- Soziale Arbeit als Dienstleistung?- Ökonomisierung Sozialer Arbeit.- Neoliberalismus und dessen Folgen.- Alternativen zum kapitalistischen Wirtschaftssystem.- Sozialökonomische Entwicklungen für Einrichtungen, Dienste und Träger.

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