Media, entertainment, information Books
Taylor & Francis News and Civil Society The Contested Space of Civil Society in UK Media
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£39.99
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£171.00
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£47.49
Taylor & Francis Ltd Copyright Creativity Big Media and Cultural Value
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£39.99
Taylor & Francis Ltd A European Television Fiction Renaissance
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£38.99
Taylor & Francis Transnational Convergence of East Asian Pop Culture Routledge Research in Digital Media and Culture in Asia
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£135.00
Taylor & Francis Work in the Digital Media and Entertainment Industries
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£128.25
Taylor & Francis Risk in the Film Business
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£39.99
Taylor & Francis Ltd Higher Education and Policy for Creative Economies in Africa
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£21.91
Taylor & Francis Ltd The Gig Economy Workers and Media in the Age of Convergence
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£135.00
Taylor & Francis Ltd The Rise of the New Network Industries Regulating Digital Platforms
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£135.00
Taylor & Francis Ltd The Essential Guide to the Business Law of Esports Professional Video Gaming
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£123.50
Taylor & Francis Kedi
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£19.99
Taylor & Francis Ltd Advertising in MENA Goes Digital
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£39.99
Taylor & Francis Ltd Industrial Relations in the British Printing Industry
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£35.76
Taylor & Francis Ltd Industrial Relations in the British Printing Industry The Quest for Security Routledge Revivals
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£120.00
Taylor & Francis Ltd Strategic Integrated Marketing Communications
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£147.25
Taylor & Francis Strategic Integrated Marketing Communications
Book SynopsisThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with âdesktopâ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includTable of ContentsPart 1: Introduction to IMC1. Overview of IMC2. Brands and IMC3. Companies and IMCPart 2: Components of IMC4. Advertising5. Promotion6. Media7. Additional delivery optionsPart 3: IMC messages8. Message processing9. Message development10. Creative executionPart 4: The IMC plan11. Planning considerations12. The IMC planning process13. Finalizing and implementing the IMC plan
£43.99
Taylor & Francis The Art of Plain Speaking
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£28.99
Taylor & Francis PalestineIsrael in the Print News Media
Book SynopsisIsrael-Palestine in the Print News Media: Contending Discourses is concerned with conceptions of language, knowledge, and thought about political conflict in the Middle East in two national news media communities: the United States and the United Kingdom. Arguing for the existence of national perspectives which are constructed, distributed, and reinforced in the print news media, this study provides a detailed linguistic analysis of print news media coverage of four recent events in the Palestinian-Israeli conflict in order to examine ideological patterns present in print news media coverage. The two news communities are compared for lexical choices in news stories about the conflict, attribution of agency in the discussion of conflict events, the inclusion or exclusion of historical context in explanations of the conflict, and reliance upon essentialist elements during and within print representations of Palestine-Israel. The book also devotes space to first-hand testimony from journalists with extensive experience covering the conflict from within both news media institutions. Unifying various avenues of academic enquiry reflecting upon the acquisition of information and the development of knowledge, this book will be of interest to those seeking a new approach to the Palestinian-Israeli conflict. Table of ContentsIntroduction: Language and the Printed News 2 Discourse and Theory 3 Nations, Publics, and the Print News Media 4 Covering Palestine-Israel 5 Evacuating Gaza from Two Sides of the Atlantic 6 The Palestinian Legislative Council Elections, 2006 7 Covering the Gaza War 8 The Flotilla Attack 9 The Journalistic Perspective: Covering Palestine-Israel in their own Words 10 Conclusion: Contending Discourses
£41.99
Taylor & Francis Journalistic Role Performance
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£38.99
Taylor & Francis Digital Technology and the Future of Broadcasting
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£39.99
Taylor & Francis Setting Agendas in Cultural Markets
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£39.99
Taylor & Francis Community Filmmaking
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£38.99
Taylor & Francis Pursuing an Ethic of Empathy in Journalism
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£38.99
Taylor & Francis News of Baltimore
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£38.99
Taylor & Francis Metro Newspaper Journalists in China
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£22.78
Taylor & Francis Empires of Print
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£39.99
Taylor & Francis Dickens Reynolds and Mayhew on Wellington Street
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£39.99
Taylor & Francis Ltd Tennyson and Victorian Periodicals
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£33.17
Taylor & Francis Journalism Online Comments and the Future of Public Discourse
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£25.38
Taylor & Francis Ltd The London Journal 184583 Periodicals Production and Gender Nineteenth Century
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£39.99
Taylor & Francis Ltd Seeing and Believing
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£36.99
Taylor & Francis Ltd Pluralism Politics and the Marketplace
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£135.00
Taylor & Francis Ltd Tabloid Television
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£135.00
Taylor & Francis Ltd Tabloid Television
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£36.99
Taylor & Francis Ltd Social Scientists Meet the Media
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£135.00
Taylor & Francis Ltd The Global Jukebox
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£135.00
Taylor & Francis Ltd The Global Jukebox
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£36.99
Taylor & Francis Ltd Politics and the Mass Media in Britain
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£36.99
Taylor & Francis Ltd International Radio Journalism
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£36.99
Taylor & Francis Ltd Politics and the Rise of the Press
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£36.99
Taylor & Francis Sacred Sites Sacred Places
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£59.36
Taylor & Francis Ltd Companion Encyclopedia of Middle Eastern and North African Film
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£260.00
Taylor & Francis Ltd Media Power Professionals and Policies
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£108.00
Taylor & Francis Ltd Media Power Professionals and Policies
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£29.59
Taylor & Francis Ltd Telecommunications Regulation Culture Chaos and Interdependence Inside the Regulatory Process Routledge Advances in Management and Business Studies
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£150.00
Taylor & Francis Ltd Inside the BBC and CNN Managing Media Organisations
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£135.00