Media, entertainment, information Books
ISTE Ltd and John Wiley & Sons Inc Communication Networks Economy
Book SynopsisIn an increasingly interconnected world, "Communication Networks Economy" provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.Table of ContentsPreface xiii Chapter 1. The Challenges of Building a Network 1 1.1. Construction of a national network 1 1.2. Security of network operations 5 1.3. State communications network 10 1.4. System for connecting network users 11 1.5. The search for regulations and network growth 11 1.6. Land use planning 23 1.7. So-called "network" laws 26 1.8. Usage metrics for digital technology 27 1.9. Conclusions 28 Chapter 2. Network Structure and Architecture 29 2.1. Analog and digital 29 2.2. Distribution network 34 2.3. Long-distance connections 49 2.4. Next-generation networks 50 2.5. Internet 53 2.6. Digital network terminals 66 2.7. Internet applications 69 2.8. Overview of network connections 80 2.9. Network management staff 81 2.10. Assessments considered by network operators 84 Chapter 3. Communications Services Regulations 87 3.1. The international regulatory framework 87 3.2. The European regulatory framework 97 3.3. Main French authorities involved 100 3.4. 1980s tariff principles 102 3.5. 1990s reform 109 3.6. Tariff principles in force in 2016 110 3.7. Pricing practices 117 Chapter 4. Supply and Demand in Communications 125 4.1. Providers and customers 125 4.2. Obligations of network operators 136 4.3. Remote payments 148 4.4. "P2P" exchanges 156 4.5. Remote computing 162 4.6. Features of the digital economy 164 Chapter 5. The Impact of the Internet on the Economy 169 5.1. Network operators and the new economic order 169 5.2. The Internet’s original provisions 180 5.3. The new economy 196 5.4. Longevity of network services 205 5.5. The Internet and politics 214 5.6. Experts faced with the future of the Internet 220 Chapter 6. The Economy and the Future of the Internet 231 6.1. Building a national network 231 6.2. Internet network structures 232 6.3. Network regulations and pricing systems 233 6.4. The issue of supply and demand 233 6.5. The Internet and the economy 234 6.6. An Internet of optimists 236 Appendices 239 Appendix 1. GNP, GNI and GDP 241 Appendix 2. Potential Harmfulness of Radio Waves 245 Appendix 3. ICT and Telecommunications: Sustainable Development 247 Appendix 4. Variation in "Working Day" Telephone Traffic in 1970 249 Appendix 5. Hourly Variation in National Phone Tariffs (1985) 251 Appendix 6. Measuring the Information Society (11 October 2012) – ITU 253 Appendix 7. The Development of SIM Cards 255 Appendix 8. List of Recommendations from ITU-T Study Group 3 257 Appendix 9. The Cost of Capital 263 Appendix 10. NGN and the Internet in Figures 265 Appendix 11. Standardization of Mobile Financial Services (Extract – ITU-T, February 2016) 271 Appendix 12. The Internet's Flaws (Vint Cerf) 273 Bibliography 275 Glossary 281 Index 287
£125.06
Edward Elgar Publishing Ltd Progress in the Competitive Agenda in the Postal
Book SynopsisRegulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulatory Economics series reflects the latest research on trends and policies affecting the postal sector and progress made in the industry's competitive agenda. It is global in scope and covers a broad range of legal and economic issues from leading scholars, researchers, and policy makers.Topics covered include: service quality and price caps, the impact of price regulation on service quality, financing the USO, cost analysis and pricing of innovative postal products, postal demand studies, the effects of intermedia competition; mail order demand; Internet advertising, trends in direct mail, legal and regulatory issues related to the postal sector, competitive strategies in the parcel market, and environmental impacts of mail. The book also provides concrete analyses of the driving forces underlying restructuring, transformation and privatization strategies of postal operators. Scholars and practitioners in public sector economics and postal regulation will appreciate this in-depth treatment of their industry.Table of ContentsContents: Preface 1. Service Quality, Price Caps and the USO Under Entry Michael A. Crew and Paul R. Kleindorfer 2. Estimating the Impact of Price Regulation on Service Quality in Post Gregory Swinand, Sean Lyons, Michael O’Grady and David Murphy 3. Price and Quality of Service Regulation in Portugal João Castro and Agostinho Franco 4. Competition through Downstream Access in the UK Postal Sector: The First Four Years Paul Dudley, Stephen Agar, Leonardo Mautino and Felipe Flórez Duncan 5. A Dynamic and Endogenous Approach to Financing the USO in a Liberalized Environment François Boldron, Claire Borsenberger, Denis Joram, Sébastien Lécou and Bernard Roy 6. Postal Costing Beyond ABC: Estimating the Economic Cost of Mails Services Richard Robinson and Jane McMurdie 7. Costing Elements of the Universal Service Richard Bradley, Phil Burns and George Houpis 8. Calculating the Cost of the Universal Service Obligation: The Need for a Global Approach Christian Jaag, Martin Koller and Urs Trinkner 9. Cost Analysis and Pricing of Innovative Postal Products Louis F. O’Brien, Leon A. Pintsov and Andrei Obrea 10. Some Welfare and Pricing Implications of Alternative Regimes for Value-Added Taxation of Postal Services Philippe De Donder, Helmuth Cremer, Paul Dudley and Frank Rodriguez 11. Postal Price Elasticities and Intermedia Competition: A Multisided Market Approach Vincenzo Visco Comandini, Michael Lintell, Stefano Gori, Maria Rita Pierleoni and Bradley Tisdahl 12. Network Externalities and the USO: A Two-sided Market Approach François Boldron, Helmuth Cremer, Philippe De Donder, Denis Joram and Bernard Roy 13. Mail Order Businesses Demand: A Conceptual Approach Xavier Ambrosini, Sebastien Breville, Joël Cornee and Olaf Klargaard 14. Internet Advertising and Direct Mail: Trends and Analysis for the UK Soterios Soteri, Frédérique Fève, Jean-Pierre Florens and Frank Rodriguez 15. Using Operating Data to Measure Labor Input Variability and Density Economies in United States Postal Service Mail Processing Operations A. Thomas Bozzo 16. Do Differences in Facility-Specific Mail Processing Unit Costs Have Implications for the Cost of the Universal Service Obligation? Margaret Cigno, Diane Monaco and Matthew Robinson 17. The EU Postal Services and Public Procurement Law: Legal and Regulatory Issues for the Postal Sector Alessandra Fratini and Fabio Filpo 18. How Should Regulation be Adjusted when Universal Service Substitution Grows? Pekka Leskinen, Peter Karlsson, Heikki Nikali and Päivi Rokkanen 19. Market Entry and Competitive Strategies in the German B2B Parcel Market Helmut M. Dietl, Markus Lang, Martin Lutzenberger and Stephan M. Wagner 20. Bank of America, Mail, and the Environment Lawrence G. Buc and Peter A. Soyka 21. Innovation in Postal Products and Pricing: Opportunities and Obstacles in the Reform Era Robert A.F. Reisner, Maynard Benjamin and Derek Osborn 22. The IPO as a Driving Force in the Change Process Peter Koppe, Christian Bosch, Silke Hömstreit and Stefan Pohl Index
£158.00
Edward Elgar Publishing Ltd Regulation and the Evolution of the Global
Book SynopsisAfter decades of liberalization of the telecommunications industry around the world and technological convergence that allows for increasing competition, sector-specific regulation of telecommunications has been on the decline. As a result, the telecommunications industry stands in the middle of a debate that calls for either a total deregulation of access to broadband infrastructures or a separation of infrastructure from service delivery. This book proposes new approaches to dealing with the current and future issues of regulation of telecommunication markets on both a regional and a global scale.This volume represents a valuable compendium of ideas regarding global trends in the telecommunications industry that focus on market and regulatory issues and company strategies. With an international cast of contributors, Regulation and the Evolution of the Global Telecommunications Industry also provides insight into topics including: mobile Internet development, structural function and separation, global experiences with next generation networks, technology convergence and the role of regulation, and the regulatory impact on the balance between static and dynamic efficiencies. The empirical evidence and experiences presented here illustrate the diversity of thoughts and research that characterize this important area of academic and business research. Thus, it will be a critical reference for scholars and students of regulatory economics, policy and finance and researchers and administrators of the telecom industry.Table of ContentsContents: Foreword Stephen Schmidt Preface Erik Bohlin Evolving Technologies, Competition and the New Role of Regulation: Introduction and Synopsis of the Book Anastassios Gentzoglanis and Anders Henten PART I: REGULATION VERSUS INVESTMENT: THE BALANCE BETWEEN STATIC AND DYNAMIC EFFICIENCIES AND THE MAIN ISSUES OF REGULATORY POLICY 1. Investment in Broadband Technologies and the Role of Regulation Anastassios Gentzoglanis and Elias Aravantinos 2. Intermodal Telecommunications Competition: Implications for Regulation of Wholesale Services William E. Taylor 3. Access Regulation versus Infrastructure Investment: Important Lessons from Australia Martyn Taylor 4. Behavioral Economics and Telecommunications Policy Patrick Xavier and Dimitri Ypsilanti PART II: TECHNOLOGY CONVERGENCE AND THE FUTURE ROLE OF COMPETITION AND REGULATION 5. The Measure and Regulation of Competition in Telecommunications Markets Marcel Boyer 6. Preventing Harm in Telecommunications Regulation: A New Matrix of Principles and Rules Within the ex ante versus ex post Debate Kenneth Jull and Stephen Schmidt 7. The Transformation of Telecoms Industry Structure: An Event Study Olaf Rieck PART III: ACCESS REGULATION AND PERFORMANCE IN THE DEPLOYMENT OF NGNs: INTERNATIONAL EXPERIENCES 8. From the Pursuit of Efficiency to the Pursuit of Competition in New Zealand’s Evolving Telecommunications Market Bronwyn Howell 9. International Regulatory Comparisons: The Evolution of IP-based Fiber Scott Marcus and Dieter Elixmann PART IV: STRUCTURAL SEPARATION AND REGULATION OF THE TELECOMMUNICATIONS INDUSTRY 10. Diffusion of Broadband Internet and Structural Separation Arata Kamino and Hidenori Fuke 11. Implementing Functional Separation in Fixed Telecommunications Markets: The UK Experience Peter Curwen and Jason Whalley 12. Efficiency and Sustainability of Network Neutrality Proposals Toshiya Jitsuzumi PART V: INTERDEPENDENT INNOVATIONS AND REGULATORY POLICIES: MOBILE NETWORK DEPLOYMENT AND MOBILE INTERNET DEVELOPMENTS 13. Interdependent Innovation in Telecommunications: Risk, Standardization and Regulation Bruno Basalisco, Andy Reid and Paul Richards 14. Next Generation Mobile Networks Deployment and Regulation in the European Union Claudio Feijóo, Sergio Ramos and José-Luis Gómez-Barroso 15. Mobile Internet Developments in Europe, East Asia and the US Morten Falch, Anders Henten and Karsten Vandrup Index
£121.00
Edward Elgar Publishing Ltd Heightening Competition in the Postal and
Book SynopsisThis compilation of original essays by an international cast of top scholars addresses some of the major issues now facing postal and delivery services throughout the world. The European Commission and member states wrestle with the problem of how to implement the scheduled liberalization of these sectors and maintain the universal service obligation while the United States Postal Service is coming to terms with the Postal Accountability and Enhancement Act. In addition, the book addresses the impact of electronic competition as well as other problems facing the field. The contributors analyze pressing issues such as access to infrastructure and service elements, changes in the national regulations of EU countries, forecasting mail volumes and the evolving market environment, issues surrounding universal service and others.Undergraduate and postgraduate students and researchers in regulation and public sector economics along with industry professionals will find this volume informative and useful.Table of ContentsContents: Foreword: Enduring Questions and Some Lessons from Practice Joëlle Toledano 1. Access and the USO Under Full Market Opening Michael A. Crew and Paul R. Kleindorfer 2. Access to Infrastructure and Service Elements in the Postal Sector Alessandra Fratini, Bernard Roy and Joost Vantomme 3. National Regulation of Postal Services Under the 2008 EU Postal Services Directive Richard Eccles 4. Abuse of Dominance in the Postal Sector: The Contribution of the Guidance Paper on Article 82 EC Damien Geradin and David Henry 5. The Altmark Ruling and Approaches to Measuring Efficiency of Postal Operators Vincenzo Visco Comandini, Adolfo Consiglio, Stefano Gori, Emiliano Piccinin and Maria Rita Pierleoni 6. Price-cap Postal Regulation: The French Experience Bénédicte Bouin, Nicolas Curien and Guillaume Lacroix 7. Some Dynamic Models for Mail Demand: The French Case François Boldron, Catherine Cazals, Jean-Pierre Florens and Sébastien Lécou 8. Forecasting Mail Volumes in an Evolving Market Environment Frédérique Fève, Jean-Pierre Florens, Frank Rodriguez and Soterios Soteri 9. The Effect of Falling Volumes on Traditional Efficiency Analysis Greg Harman, Wim Koevoets, Alejandro Requejo, Erik van der Merwe and Navin Waghe 10. Economies of Scale and Scope and Opening Hours in Post Offices and Agencies Massimo Filippini, Martin Koller and Urs Trinkner 11. Welfare and Profit Implications for Changes in Service Specification within the Universal Service Philippe De Donder, Helmuth Cremer, Paul Dudley and Frank Rodriguez 12. An Operational Measure of the Cost of Universal Service as Cross-subsidy Margaret Cigno, Diane Monaco and Edward S. Pearsall 13. Estimating the Impact of a Uniform Price Rule in a Liberalized Postal Environment: The Case of the United States Postal Service Michael D. Bradley, Jeff L. Colvin, Norma B. Nieto and Daniel J. Tobias 14. Funding the Cost of Universal Service in a Liberalized Postal Sector Claire Borsenberger, Helmuth Cremer, Philippe De Donder, Denis Joram and Bernard Roy 15. Cross-country Comparisons of Optimal Mail Delivery Frequency Claire Borsenberger, Denis Joram, Clément Magre and Bernard Roy 16. The Cost of the USO in the United States Robert Cohen, Charles McBride and John C. Panzar 17. Universal Service Auctions in Liberalized Postal Markets Joan Calzada, Christian Jaag and Urs Trinkner 18. A Team of Rivals: Collaboration between United States Postal Service and UPS Paul C. Smith and Paul E. Vogel 19. Customer Satisfaction Models for Itella’s Business Customers Lenni Kiikkilä 20. Postal Product Innovation Using EPPML Leon A. Pintsov and Andrei Obrea 21. The Environmental Impacts of the US Mail: Initial Life Cycle Inventory Model and Analysis Lawrence G. Buc, Peter A. Soyka and Sander S. Glick 22. Determining the Impact of Shape and Weight of Mail Items on Manual Processing Costs: An Experimental Approach Stéphane Bernard, Caroline Gomez, Lise Martin and Bernard Roy 23. Assessing the Cost of Capital for USPs in Europe: A Practical Approach António Manuel Amaral, Paulo Louro, Carla Mota and João Cristovão 24. Historical Development of a Universal Service Obligation in the United States James I. Campbell Jr. Index
£156.00
Edward Elgar Publishing Ltd Promoting New Telecom Infrastructures: Markets,
Book SynopsisPromoting New Telecom Infrastructures examines how current telecom infrastructures are transforming from dedicated networks supporting either voice, data or broadcasting services to converged networks that support a wide variety of communication services, often denoted as Next Generation Networks (NGN). A current key challenge is therefore to define strategies, which can stimulate demand and investments in NGN in order to ensure development of adequate information infrastructures. With contributions from leading authorities in the field, this innovative book explores the three key themes related to this challenge and to strategies for the stimulation of demand and supply for NGN: strategies for expansion of broadband, pricing in NGN and development and pricing of mobile services. This exciting work will be warmly welcomed by academics and researchers of telecommunications policy, innovation and technology studies, as well as those concerned with regulation and governance.Trade Review‘. . . the book is highly informative on a major contemporary issue in telecommunications: investments in the transition to next generation networks. The contributions provide a wide range of perspectives on the issues including novel approaches. The many empirical contributions provide a bridge between theory and practice.’ -- Wolter Lemstra, Competition and Regulation of Network IndustriesTable of ContentsContents: Preface 1. Introduction Morten Falch and Jan Markendahl PART I: STRATEGIES FOR EXPANSION OF BROADBAND NETWORKS 2. Regulation and Investment Incentives for Next Generation Broadband Access Networks Mario Pietrunti 3. Lessons Learned from the Regulation of LLU for the Future Regulation of NGA Networks Martin Lundborg 4. European Sector Regulation and Investment Incentives for Broadband Communication Networks Harald Gruber 5. Promoting Network-Based Competition in UK Fixed-Line Markets: A Failed Policy Michael H. Ryan 6. A Comparative Analysis of the Role of the State in Broadband Policy for Rural Areas: An Investigation of Telecommunications Policy in the United States and Canada Sheila S. Sager, Michael W.P. Fortuanto, Theodore R. Alter and William C. Shuffstall 7. Strategic Options for Mobile Broadband Services: The Case of a Municipal WiMAX Network in The Netherlands Bert Sadowski, Mathijs Verheijen and Alberto Nucciarelli PART II: PRICING IN NGN NETWORKS 8. Capacity-based Conveyance Pricing in an All-IP Environment Neil Marshall and Leo Borwick 9. Risk Sharing for Next Generation Access Networks – Necessary Adjustments of the Present European Regulatory Framework for Electronic Communication Networks and Services Henning Never 10. Priority and Internet Quality Jörn Kruse 11. Switching Costs in Telecommunications: Conclusions from a Hungarian Survey László Lörincz and Péter Nagy PART III: DEVELOPMENT AND PRICING OF MOBILE SERVICES 12. The Reconfiguration of Mobile Service Provision: Towards Platform Business Models Pieter Ballon, Nils Walravens, Antonietta Spedalieri and Claudio Venezia 13. Understanding Adoption of Mobile Service Bundles Harry Bouwman, Mark de Reuver and Alex Visser 14. Analysing the Stickiness of Mobile Service Usage Hannu Verkasalo 15. Using On-net / Off-net Price Differential to Measure the Size of Call Externalities and its Implications for Setting Efficient Mobile Termination Rates Jonathan Sandbach and Luke van Hooft 16. Mobile Regulation and the ‘Waterbed’ Effect Christos Genakos and Tommaso Valletti Index
£116.00
Edward Elgar Publishing Ltd THE RUSSIAN PRESS FROM BREZHNEV TO YELTSIN:
Book SynopsisIn The Russian Press from Brezhnev to Yeltsin, John Murray charts and examines the main changes in the content and language of the Russian press over the last decade. This is the most up-to-date book covering the evolution of the post-Soviet press and makes an important contribution to scholarship through the inclusion of much original contemporary source material and a series of extensive interviews with leading Russian journalists. Following a general survey of the Russian press since 1917, the book examines in detail the workings of the press before Perestroika, during Gorbachev's period in office, and under Boris Yeltsin's presidency. The author looks in particular at the changing relationship between the press and politicians, the emergence of Western-style newspapers and the economic problems facing the post-Soviet newspaper world. The book also examines separately how the language of the press changed as a result of the political liberalization of the late 1980s and continues to change in the 1990s. Included in the book are twelve interviews with Russian journalists taken between 1987 and 1993 that illustrate the changing self-perception of journalists during that period.An award-winning journalist in his own right, Dr Murray has written a book that will be of interest both to academic researchers and working journalists concerned with analysing the language of political discourse in Soviet and Russian journalism.Trade Review'His book has no rival as a survey of the late years of the Soviet press, and its hesitant, chaotic birth into the freedoms of the market. He knows the press, the journalists, the culture and above all he understands the varied languages.' -- Martin Walker, Sunday Tribune'John Murray has explored a fascinating topic and his book is both thorough and thought-provoking.' -- Judith Devlin, Sunday Independent'This is a well written and easily read book. Murray provides a significant amount of information which gives the reader a clear picture of the function of the press in the ex-Soviet Union. The volume can equally attract the attention and interest not only of those social scientists who are interested in the ex-Soviet Union but of anyone interested in the function of the press.' -- Yannis A. Stivachtis, Europe-Asia Studies'Carefully selected and edited, these interviews are a good illustration to the events discussed in the book and the conclusions it reaches. The book is useful reading for specialists in Russian affairs and in the media in general.' -- Vera Tolz, Slavic Review
£105.00
Edward Elgar Publishing Ltd Globalisation, Convergence and European
Book SynopsisThis book provides a comprehensive and up-to-date account of the complex interrelationship between technological change, globalisation, 'Europeanisation', national institutional structures, and the transfer of ideas in the reform of European telecommunications regulation.Globalisation, Convergence and European Telecommunications Regulation analyses the achievements and limitations of over twenty years of EU efforts to liberalise markets and to harmonise regulation. A key feature is the author's treatment of the EU's regulatory policy response to technological convergence in the information and communications sector, through its new Electronic Communications Regulatory Framework. The book explores in detail the dynamics of the complex relationship between technological and globalisation pressures, economic interests and European and national policy responses. A key finding is persistent Member State diversity in regulatory implementation alongside remarkable policy convergence on a new institutional model for the telecommunications sector. An overarching trend is the emergence of distinct features of a 'regulatory state', at national and EU level, in the telecommunications sector.Contributing to the ongoing debate on the role of the EC and the extent to which EU telecommunications policy can be described as 'supranational', this book will strongly appeal to academics, researchers, students and practitioners involved in the fields of technology, public policy and European studies.Trade Review'For policy analysts, the transformation of European public policies since the nineties has become an exceptionally challenging process in which actors and institutions operate at multiple levels combining old and new loyalties, playing traditional and innovative political games. This is an excellent book that introduces the reader to these complexities taking into account recent academic debates about policy making in Europe, and analyses the configuration of a telecommunications regulatory regime in Europe at different levels. The book reviews the recent policy changes towards the opening of telecommunications markets in Europe, considering different analytical perspectives. Globalization and domestic pressures are both regarded as relevant factors impacting on European arenas, and Europeanization processes are carefully examined in detail within these contexts. In sum, for all those who aim to understand recent developments in European telecommunications policy, this book will make for necessary reading.' -- Jacint Jordana, Universitat Pompeu Fabra, Barcelona, SpainTable of ContentsContents: 1. Introduction: The Analytical Framework 2. Globalisation and the Competition State 3. Liberalisation and Europeanisation of Telecommunications – The Emergence of an EU Policy Framework 4. The Transposition and Implementation of the EU’s 1998 Regulatory Framework 5. A New EU Regulatory Package for Converging Electronic Communications Networks and Services 6. Regulation of Communications Content and the EU’s Electronic Communications Regulatory Framework 7. The Changing Global Governance of Telecommunications and the EU 8. Conclusions – Globalisation, Convergence and European Telecommunications Regulation References Index
£100.00
Edward Elgar Publishing Ltd The Economics of the Mass Media
Book SynopsisThe study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.Trade Review'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. The emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.' -- Media International Australia'This collection of the best work in media economics is the first of its kind that I know of, a great resource for teaching and research in the field.' -- David Waterman, Indiana University, Bloomington, USTable of ContentsContents: Acknowledgements Introduction Gillian Doyle PART I THE NATURE OF MEDIA ECONOMICS 1. James Owers, Rod Carveth and Alison Alexander (2004), ‘An Introduction to Media Economic Theory and Practice’ 2. Christopher Gasson (1996), ‘The Media Sector’ 3. Richard Collins, Nicholas Garnham and Gareth Locksley (1988), ‘The Peacock Committee and the Economic Analysis of Broadcasting’ 4. Richard E. Caves (2003), ‘Contracts Between Art and Commerce’ 5. Douglas Gomery (1989), ‘Media Economics: Terms of Analysis’ 6. Michael O. Wirth and Harry Bloch (1995), ‘Industrial Organization Theory and Media Industry Analysis’ PART II PUBLIC PURPOSES 7. Glenn Withers (2003), ‘Broadcasting’ 8. Andrew Graham (1999), ‘Broadcasting Policy in the Multimedia Age’ 9. Gavyn Davies [Chairman](1999), ‘Market Failures in Broadcasting’ 10. Sir Alan Peacock (1996), ‘The Political Economy of Broadcasting’ 11. Martin Cave, Richard Collins and Peter Crowther (2004), ‘Regulating the BBC’ 12. John O’Hagan and Michael Jennings (2003), ‘Public Service Broadcasting in Europe: Rationale, Licence Fee and Other Issues’ PART III EXPANSION, DIVERSIFICATION AND CONCENTRATION 13. Karl Erik Gustafsson (1995), ‘Origins and Dynamics of Concentration’ 14. Alan B. Albarran and John Dimmick (1996), ‘Concentration and Economies of Multiformity in the Communication Industries’ 15. Alfonso Sánchez-Tabernero and Miguel Carvajal (2002), ‘Strategies’ 16. Gillian Doyle (2002), ‘Corporate Strategies’ 17. Robert G. Picard (1996), ‘The Rise and Fall of Communication Empires’ 18. Castulus Kolo and Patrick Vogt (2003), ‘Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?’ PART IV BUSINESS STRATEGIES 19. Colin Hoskins, Stuart McFadyen and Adam Finn (1997), ‘Business Issues and Strategies’ 20. Jeanette Steemers (2004), ‘Process and Product – The Global Trade in Television Programmes’ 21. Piet Bakker (2002), ‘Free Daily Newspapers – Business Models and Strategies’ 22. Marc Bourreau (2003), ‘Mimicking vs. Counter-programming Strategies for Television Programs’ 23. Simone Murray (2005), ‘Brand Loyalties: Rethinking Content Within Global Corporate Media’ PART V AUDIENCES 24. Philip M. Napoli (2001), ‘The Audience Product and the New Media Environment: Implications for the Economics of Media Industries’ 25. James G. Webster (2005), ‘Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World’ 26. Steven S. Wildman (2003), ‘Modelling the Ad Revenue Potential of Media Audiences: An Underdeveloped Side of Media Economics’ 27. Philip M. Napoli (2002), ‘Audience Valuation and Minority Media: An Analysis of the Determinants of the Value of Radio Audiences’ PART VI NEW TECHNOLOGY 28. Allan Brown (2002), ‘Different Paths: A Comparison of the Introduction of Digital Terrestrial Television in Australia and Finland’ 29. Andrew Graham (2001), ‘The Assessment: Economics of the Internet’ 30. Peter Goodwin (1998), ‘Concentration: Does the Digital Revolution Change the Basic Rules of Media Economics?’ 31. Robert G. Picard (2000), ‘Changing Business Models of Online Content Services: Their Implications for Multimedia and Other Content Producers’ 32. Sylvia M. Chan-Olmstead and Louisa S. Ha (2003), ‘Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet’ 33. Ruth Towse (2004), ‘Copyright and Economics’ Name Index
£285.00
Reaktion Books Cinema India
Book SynopsisThis is the first book to concentrate on the visual culture of Indian cinema, specifically Bombay-based cinema since 1913. Cinema is one of India's most vibrant cultural products, as well as a major industry, producing the largest number of films in the world. Drawing on a wide range of sources, Dwyer and Patel examine Bombay cinema's unique styles, genres and themes, tracing its roots in early photography, theatre and chromolithography and its development as a visual regime that dominates Indian popular culture. The authors consider mise-en-scene, looking at sets, locations and costumes crucial to understanding Indian fashion, lifestyle and consumption. They examine the use of hairstyles and make-up in the context of representations of the body in order to explore changing ideas of beauty and sexuality. Other crucial elements that are discussed include ethnicity and Westernization, thus highlighting issues of class, caste, regional variation and religion. Finally the authors look at publicity materials and examine the development of the imagery employed in film-advertising.Trade Reviewwritten in a clear and accessible style ... It is also exceptionally well-illustrated ... In extending their analysis to extra-filmic discourses, Dwyer and Patel show how movie imagery permeates into the wider culture and society. Film International a most welcome book ... full of information and delightful illustrations of Hindi film stars and sets of major, even path-breaking productions, both in color and in black and white, that elicit nostalgic memories ... a must read for Hindi film fans and for students and scholars in film studies and visual studies Journal of Asian Studies a rich and substantive analysis ... informative and interesting Contemporary South Asia
£24.95
Wits University Press The People’s Paper: A centenary history and
Book SynopsisThis much-awaited volume uncovers the long-lost pages of the major African multi-lingual newspaper, Abantu-Batho. Founded in 1912 by African National Congress convener Pixley Seme, with assistance from the Swazi Queen, it was published until 1931, attracting the cream of African politicians, journalists, and poets S.E.K Mqhayi, Nontsizi Mgqwetho and Robert Grendon. In its pages burning issues of the day were articulated alongside cultural by-ways. Comprising both essays on and texts from the paper, it explores the complex movements and individuals that emerged. The essays contribute rich, new material to provide clearer insights into South African politics and intellectual life. The Anthology unveils a judicious selection of never-before-published columns from the paper spanning every year of its life, drawn from repositories on three continents. Abantu-Batho also had a regional and international focus, and by examining all these dynamics across boundaries and disciplines the book transcends established historiographical frontiers to fill a lacuna that scholars have long lamented.Distinguished historians and literary scholars, together with exciting young scholars, plumb the lives and ideas of editors, writers, readers and allied movements. Sharing the considerable interest in the ANC centenary, this unique book will have a strong appeal and secure audience among all interested in history, politics, culture, literature, gender, biography and journalism studies, from academics and students to a general public interested in knowing about this early ANC newspaper, its people and the stories that once captivated South Africans.Table of ContentsIntroduction: A Centenary History of Abantu-Batho, the People’s Paper Peter Limb Chapter 1 ‘Only the Bolder Spirits’: Politics, Racism, Solidarity and War in Abantu-Batho Peter Limb Chapter 2 ‘They Must Go to the Bantu Batho’: Economics and Education, Religion and Gender, Love and Leisure in the People’s Paper Peter Limb Chapter 3 Pixley Seme and Abantu-Batho Chris Saunders Chapter 4 Queen Labotsibeni and Abantu-Batho Sarah Mkhonza Chapter 5 ‘We of Abantu Batho’: Robert Grendon’s Brief and Controversial Editorship Grant Christison Chapter 6 The Swazi Royalty and the Founding of Abantu-Batho in a Regional Context 174 Chris Lowe Chapter 7 Abantu-Batho and the Xhosa Poets 201 Jeff Opland Chapter 8 African Royalty, Popular History and Abantu-Batho Sifiso Mxolisi Ndlovu and Peter Limb Chapter 9 ‘Johannesburg in Flames’: The 1918 Shilling Campaign, Abantu-Batho and Early African Nationalism in South Africa Paul Landau Chapter 10 Garveyism, Abantu-Batho and the Radicalisation of the African National Congress during the 1920s Robert Trent Vinson Chapter 11 An African Newspaper in Central Johannesburg: The Journalistic and Associational Context of Abantu-Batho Peter Limb Conclusion Assessing the Decline and Legacy of Abantu-Batho Peter Limb
£33.25
Liverpool University Press Creation of Political News: Television and
Book SynopsisThis book examines the relationship between the media and party political conferences.Trade Review"Detailed case studies provide a welcome documentation of ground-level practice and bring out the complexities of current media-political relations in a way that more generalised polemical pieces often fail to do." -- Parliamentary Affairs."An excellent introduction to journalism and political spin in contemporary British politics." -- Media, Culture & Society."Well researched and highly readable, it will be of great interest to media and political communicaton specialists." -- Party Politics."The focus is on the management of television coverage of annual party conferences, until now a theme not covered in British academic media research." -- The Political Quarterly."Stanyer's book provides fascinating insights into the current organization, conduct and mediation of the modern party political conference in the UK." -- European Journal of Communication.Table of ContentsContents: Acknowledgements; Introduction: The News from Blackpool, Bournemouth and Brighton; Creating the Good' Conference; Negotiating Coverage; The Broadcasters by the Seaside; Spinning on the Conference Circuit; Packaging the Leader's Speech; Off Message: the Limits of Agenda Management; Manufacturing Debate; The Formation of Conference News Agendas; Appendix: Research Methods; Notes; Bibliography; Index.
£100.00
Liverpool University Press Creation of Political News: Television and
Book SynopsisThis book examines the relationship between the media and party political conferences.Trade Review"Detailed case studies provide a welcome documentation of ground-level practice and bring out the complexities of current media-political relations in a way that more generalised polemical pieces often fail to do." -- Parliamentary Affairs."An excellent introduction to journalism and political spin in contemporary British politics." -- Media, Culture & Society."Well researched and highly readable, it will be of great interest to media and political communicaton specialists." -- Party Politics."The focus is on the management of television coverage of annual party conferences, until now a theme not covered in British academic media research." -- The Political Quarterly."Stanyer's book provides fascinating insights into the current organization, conduct and mediation of the modern party political conference in the UK." -- European Journal of Communication.Table of ContentsContents: Acknowledgements; Introduction: The News from Blackpool, Bournemouth and Brighton; Creating the Good' Conference; Negotiating Coverage; The Broadcasters by the Seaside; Spinning on the Conference Circuit; Packaging the Leader's Speech; Off Message: the Limits of Agenda Management; Manufacturing Debate; The Formation of Conference News Agendas; Appendix: Research Methods; Notes; Bibliography; Index.
£29.66
Wallflower Press The Star System
Book Synopsis
£16.19
Wallflower Press The Hollywood Story to Know About the American
Book Synopsis
£25.20
Wallflower Press Documentary Display – Re–Viewing Nonfiction Film
Book Synopsis
£25.20
Wallflower Press Documentary Display – Re–viewing Nonfiction Film
Book Synopsis
£70.40
University of Westminster Press Critical Theory of Communication: New Readings of
Book Synopsis
£18.99
RIT Cary Graphic Arts Press Telecommunications History & Policy into the 21st
Book SynopsisTelecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate. This book provides a valuable examination of the evolution and complexity of the telecommunications industry, not only from its technological advances, but through actual business case studies and analysis of the four components of industry change: technology, regulatory and legal policy, market forces and security. Each chapter provides a brief summary of key concepts and a list of study questions to invoke discussion and review. While the events of the past have been significant and important, the best is yet to come! Professor Ron Fulle is a graduate of the State University of New York at Oswego where he received a BS in Mathematics, and he holds a MS in Telecommunications from the University of Colorado at Boulder. He has over twenty-five years of industry experience and is currently teaching at Rochester Institute of Technology in the Telecommunications Engineering Technology program.Trade ReviewThis book addresses an interesting and important topic and is well designed as either a textbook for a telecommunications policy course or a book for a general reader who wants grounding in the last 25 years of the telecommunications industry and policy. The study questions at the end of the chapters are particularly good! - -- Gregg Sayre, Associate General Counsel, Eastern Region, Frontier CommunicationsProfessor Fulle allowed me to use a pre-publication manuscript of this book for a 2009 Telecom Policy class that I taught. Students found the book to be easy to understand and forthright. They liked the book, learned from it and rated it highly. - -- Gidon Lissai, Software Engineer, Lenel Systems International Inc. and Adjunct Professor, Rochester Institute of Technology
£23.75
RIT Cary Graphic Arts Press The Bentons: How An American Father and Son
Book SynopsisThe ease with which we can choose a typeface today is something we take for granted, but it is possible only because of the tremendous amount of labor of the Bentons. The ease with which we can choose a typeface today from a plethora of options to fit a particular need is something we may take for granted, but it is possible only because of the tremendous amount of labor and ingenuity that camebefore. The story of the lives and work of Linn Boyd Benton and Morris Fuller Benton is an important chapter in the history of type, recalling a time in American history when men quietly worked at developing and improvingmechanical technologies that they thought would continue evolving incrementally into the future.
£18.99
Business Expert Press Artist Development Essentials: The Key to Structuring a Sustainable Profile in the Music Industry
Book SynopsisAs a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career.Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.
£21.80
Business Expert Press The Olympic Sports Economy
Book SynopsisEvery two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution.The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.
£21.80
Briscoe Ctr for Amer History Ut-Austin With the Bark Off: A Journalist’s Memories of LBJ
Book Synopsis
£23.39
Rutgers University Press Hollywood Diplomacy: Film Regulation, Foreign
Book SynopsisHollywood Diplomacy contends that, rather than simply reflect the West’s cultural fantasies of an imagined “Orient,” images of Chinese, Japanese, and Korean ethnicities have long been contested sites where the commercial interests of Hollywood studios and the political mandates of U.S. foreign policy collide, compete against one another, and often become compromised in the process. While tracing both Hollywood’s internal foreign relations protocols—from the “Open Door” policy of the silent era to the “National Feelings” provision of the Production Code—and external regulatory interventions by the Chinese government, the U.S. State Department, the Office of War Information, and the Department of Defense, Hye Seung Chung reevaluates such American classics as Shanghai Express and The Great Dictator and applies historical insights to the controversies surrounding contemporary productions including Die Another Day and The Interview. This richly detailed book redefines the concept of “creative freedom” in the context of commerce: shifting focus away from the artistic entitlement to offend foreign audiences toward the opportunity to build new, better relationships with partners around the world through diplomatic representations of race, ethnicity, and nationality.Trade Review"Deeply rooted in sound documentation and rigorous archival study but also imaginative and subtle in the interpretive work it accomplishes, Hollywood Diplomacy offers a fresh and vital account of the censorship and regulation that surrounds Asian and Asian American representation in film." -- Ellen Scott * author of Cinema Civil Rights: Regulation, Repression, and Race in Classical Hollywood *“The first comprehensive study of Hollywood’s regulation of East Asian representation. A rigorously-researched and important illumination of the impact of politics, protest, and profit on Hollywood’s representation of race.” -- Philippa Gates * author of Criminalization/Assimilation: Chinese/Americans and Chinatowns in Classical Hollywood Film *"The book provides a new and fresh understanding of how policies, censorship, and the propaganda machine can influence screenwriters, directors, and production companies. A deft combination of history and textual analysis, Hollywood Diplomacy provides insight into how Hollywood has often wrongly represented East Asian people and then attempted to save face and money by editing out those problematic representations. Essential." * Choice *"Hollywood Diplomacy provides great contribution to scholarship not simply on Asian representation on film, but toward providing a much-needed book-length contribution toward better understanding the tensions between foreign censorship boards as well as the progression of Hollywood’s foreign policy at large." * Historical Journal of Film, Radio, and Television *Table of ContentsIntroductionPart I: Diplomatic Representations in Classical Hollywood 1. Censorship as Cultural Resistance: The Chinese Government's "Uplift" of National Images in 1930s Hollywood 2. Justified Patricide and (Im)Properly Directed Hatred: Regulating the Representations of Chinese and Japanese in Doolittle Raid Films 3. Beyond Propaganda Model: The Pentagon as a Technical Advisor for Brainwashing Films of the Cold War EraPart II: The War on Terror, Contemporary Hollywood, and Its Global Discontents 4. From Die Another Day to "Another Day": The Anti-007 Movement, Pan-Asian Nationalism, and Protests as Censorship 5. The Interview as a Twenty-First-Century Great Dictator? Rethinking Film Regulation and Foreign Relations through the Sony CrisisConclusion: Chinese Censors Return to Hollywood Appendix Acknowledgments Notes Index
£30.60
Rutgers University Press Media Culture in Transnational Asia: Convergences
Book SynopsisMedia Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world’s population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values and how they influence media consumption and production throughout Asia, including Sri Lanka, Bangladesh, South Korea, Singapore, Vietnam, Afghanistan, Iran and many others. The book’s contributors are especially interested in investigating media and their intersections with narrative, medium, technologies, and culture through the lenses that are particularly Asian by turning to Asian sociopolitical and cultural milieus as the meaningful interpretive framework to understand media. This timely and cutting-edge research is essential reading for those interested in transnational and global media studies. Trade Review“Media Culture in Transnational Asia is one of the most informative books on Asian cultural studies, examining the dynamics of the local and global forces in the trans-Asian mediascape from a local or Asian point of view. With its focus on the production and circulation of media products, old and new, both within and across national borders, this edition rewards its readership with a rich, productive dialogue among different nations, regions, and perspectives that sounds the possibilities of a rising new pan-Asian community.” -- Suk Koo Rhee * professor at Yonsei University *"Global and glocal, pan-Asian or trans-Asian, from radio to mukbang, this pithy volume presents a provocative collection of scholarship that interrogates transnational media culture in Asia—a region that is steeped in tradition yet burgeoning in exciting new ways. Media Culture in Transnational Asia is a timely and valuable contribution to media studies and Asian studies." -- Sun Sun Lim * professor at Singapore University of Technology and Design *Latinx Pop Lab podcast interview with HyeSu Park https://www.youtube.com/watch?v=-1y_8qPcvA0feature=youtu.be * Latinx Pop Lab podcast *Table of ContentsContents Introduction Hyesu Park and Maya Dodd Part I: Transnational Approach Chapter 1: Converging on Love and Indifference: Mediated Otherness in South and East Asia Rea Amit Chapter 2: The Child Bride: Unpacking the Popularity of the Indian Television Show Balika Vadhu in Vietnam Shubhda Arora and Juhi Jotwani Chapter 3: Star Construction in the Era of Media Convergence: Pro-Am Online Videos, Co-creative Culture, and Transnational Chinese Icons on YouTube Dorothy Wai Sim Lau Chapter 4: Screen to Screen: Adaptation and Transnational Circulation of Chinese (Web) Novels for Television W. Michelle Wang Chapter 5: Rhetorical Liminality in Southeast Asian Media Representations of Human Trafficking John Gagnon Chapter 6: Addressing Transnational Legacies of Colonialism in East Asia: Cases from Contemporary Japanese Art Hiroki Yamamoto Part II: Single-nation Approach Chapter 7: Media, Narrative, and Culture: Narrativizing and Contextualizing Korean Mukbang Shows Hyesu Park Chapter 8: Construction, Consumption, and Representation of White Supremacy in Sri Lankan Advertisements: Living White While Being Non-White Asantha U. Attanayake Chapter 9: A Liminal Bengali Identity: Film Culture in Bangladesh Sabiha Huq Chapter 10: Screening Southeast Asia: Film, Politics, and the Emergence of the Nation in Post-War Southeast Asia Darlene Machell de Leon Espena Chapter 11: Afghan Media and Culture in Transition Alireza Dehghan Chapter 12: A Semiotic Analysis of Symbolic Actions of Iranian Instagram Users Hamid Abdollahyan and Hoornaz Keshavarzia Acknowledgments Bibliography Notes on Contributors Index
£107.20
Rutgers University Press Transnational Korean Cinema: Cultural Politics,
Book SynopsisIn Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at questions on the interaction of politics and economics, including censorship and public funding, and provides a better view of the big picture by laying bare the relationship between film industries, the global market, and government. Jin also sheds light on the operations and globalization strategies of Korean film industries alongside changing cultural policies in tandem with Hollywood’s continuing influences in order to comprehend the power relations within cultural politics, nationally and globally. This is the first book to offer a full overview of the nascent development of Korean cinema.Trade Review"The most comprehensive book available on South Korean Cinema, covering the complexities of the Korean film industry from 1919 onwards, both as an art form and as a business. It is destined to become required reading for anyone interested in Korean cinema especially in relation to the link between politics, economics and cultural expression." -- Colette Balmain * author of Introduction to Japanese Horror Film *"An ambitious, well-researched book that details how the complex interplay between cultural policy, socioeconomic development, competition with Hollywood and technological change led to the remarkable growth and increasing global reach of Korean cinema." -- Darcy Paquet * author of "New Korean Cinema: Breaking the Waves" *"Recommended." * Choice *"Although Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies is concise, it contains a vast amount of information...a comprehensive review of various historical and social factors influencing [the] evolution [of South Korea films.” * Asiascape: Digitial Asia *Table of ContentsPreface Chapter 1. The Emergence of Contemporary Korean Cinema Chapter 2. State Film Policy and the Politicization of Censorship Chapter 3. Screen Quotas in the Era of the U.S.-Korea FTA Chapter 4. Conglomeration, Screen Oligopolu, and Cultural Diversity Chapter 5. Public Film Funding and Transnational Production Chapter 6. Coproduction and Transnationalization of Korean Cinema Chapter 7. Transnationalization of Film Genres Chapter 8. Transmedia Storytelling of Webtoons in Films in the Digital Era Chapter 9. Conclusion: Korean Cinema's Future in Digital Technologies Notes References Index About the Author
£26.99
Rutgers University Press Transnational Korean Cinema: Cultural Politics,
Book SynopsisIn Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at questions on the interaction of politics and economics, including censorship and public funding, and provides a better view of the big picture by laying bare the relationship between film industries, the global market, and government. Jin also sheds light on the operations and globalization strategies of Korean film industries alongside changing cultural policies in tandem with Hollywood’s continuing influences in order to comprehend the power relations within cultural politics, nationally and globally. This is the first book to offer a full overview of the nascent development of Korean cinema.Trade Review"The most comprehensive book available on South Korean Cinema, covering the complexities of the Korean film industry from 1919 onwards, both as an art form and as a business. It is destined to become required reading for anyone interested in Korean cinema especially in relation to the link between politics, economics and cultural expression." -- Colette Balmain * author of Introduction to Japanese Horror Film *"An ambitious, well-researched book that details how the complex interplay between cultural policy, socioeconomic development, competition with Hollywood and technological change led to the remarkable growth and increasing global reach of Korean cinema." -- Darcy Paquet * author of "New Korean Cinema: Breaking the Waves" *"Recommended." * Choice *"Although Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies is concise, it contains a vast amount of information...a comprehensive review of various historical and social factors influencing [the] evolution [of South Korea films.” * Asiascape: Digitial Asia *Table of ContentsPreface Chapter 1. The Emergence of Contemporary Korean Cinema Chapter 2. State Film Policy and the Politicization of Censorship Chapter 3. Screen Quotas in the Era of the U.S.-Korea FTA Chapter 4. Conglomeration, Screen Oligopolu, and Cultural Diversity Chapter 5. Public Film Funding and Transnational Production Chapter 6. Coproduction and Transnationalization of Korean Cinema Chapter 7. Transnationalization of Film Genres Chapter 8. Transmedia Storytelling of Webtoons in Films in the Digital Era Chapter 9. Conclusion: Korean Cinema's Future in Digital Technologies Notes References Index About the Author
£107.20
Rutgers University Press Staging a Comeback: Broadway, Hollywood, and the
Book SynopsisIn the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation—not live action—was the center of a veritable “renaissance” at Disney, and the animated musicals driving this revival laid the groundwork for the company’s growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company but both reflects and influenced changes in Broadway and Hollywood more broadly.Trade Review"Peter Kunze’s Staging a Comeback brings a fresh perspective to the Disney 'renaissance' of the 1980s and '90s. He examines these films’ historical connection to the theatricality, anthropomorphic performance, and mediated liveness of classic animation. The book is also noteworthy for the author’s innovative research methods, in light of the studio’s reluctance to open up to independent scholarship. Kunze shows that if you can’t enter the castle over the moat, you can storm it by way of the ramparts."— Donald Crafton, author of Shadow of a Mouse: Performance, Belief, and World-Making in Animation "Staging a Comeback tells a fascinating, complex story of corporate ambition, artistic vision, and theatrical collaboration. Kunze brilliantly reveals how the interdependence of theater and animation, New York City and theme parks, Hollywood producers and Broadway musical theater artists enabled Disney’s breathtaking success."— Stacy Wolf, author of Beyond Broadway: The Pleasure and Promise of Musical Theatre across AmericaTable of ContentsIntroduction 1 “Just Waiting for the Prince to Arrive”: Broadway and Hollywood before the Disney Renaissance, 1982 2 “Sort of Like the Sopranos Took Over the Studio”: Regime Change at Disney, 1983–1986 3 “Make the Audience Fall in Love with Her”: Howard Ashman and Alan Menken, The Little Mermaid, and Disney, 1987–1989 4 “A Celebration of Certain Sensibilities”: Howard Ashman and Alan Menken, Beauty and the Beast, and Disney, 1990–1991 5 “Like the Old-Fashioned Musicals Did”: Robert Jess Roth, Beauty and the Beast, and Disney, 1992–1994 6 “I Don’t Do Cute”: Julie Taymor, The Lion King, and Disney, 1994–1998 Conclusion Acknowledgments Notes Index
£25.19
Rutgers University Press Staging a Comeback: Broadway, Hollywood, and the
Book SynopsisIn the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation—not live action—was the center of a veritable “renaissance” at Disney, and the animated musicals driving this revival laid the groundwork for the company’s growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company but both reflects and influenced changes in Broadway and Hollywood more broadly.Trade Review"Peter Kunze’s Staging a Comeback brings a fresh perspective to the Disney 'renaissance' of the 1980s and '90s. He examines these films’ historical connection to the theatricality, anthropomorphic performance, and mediated liveness of classic animation. The book is also noteworthy for the author’s innovative research methods, in light of the studio’s reluctance to open up to independent scholarship. Kunze shows that if you can’t enter the castle over the moat, you can storm it by way of the ramparts."— Donald Crafton, author of Shadow of a Mouse: Performance, Belief, and World-Making in Animation "Staging a Comeback tells a fascinating, complex story of corporate ambition, artistic vision, and theatrical collaboration. Kunze brilliantly reveals how the interdependence of theater and animation, New York City and theme parks, Hollywood producers and Broadway musical theater artists enabled Disney’s breathtaking success."— Stacy Wolf, author of Beyond Broadway: The Pleasure and Promise of Musical Theatre across AmericaTable of ContentsIntroduction 1 “Just Waiting for the Prince to Arrive”: Broadway and Hollywood before the Disney Renaissance, 1982 2 “Sort of Like the Sopranos Took Over the Studio”: Regime Change at Disney, 1983–1986 3 “Make the Audience Fall in Love with Her”: Howard Ashman and Alan Menken, The Little Mermaid, and Disney, 1987–1989 4 “A Celebration of Certain Sensibilities”: Howard Ashman and Alan Menken, Beauty and the Beast, and Disney, 1990–1991 5 “Like the Old-Fashioned Musicals Did”: Robert Jess Roth, Beauty and the Beast, and Disney, 1992–1994 6 “I Don’t Do Cute”: Julie Taymor, The Lion King, and Disney, 1994–1998 Conclusion Acknowledgments Notes Index
£107.20
Springer Nature Switzerland AG 2019 FIFA Women’s World Cup: Media, Fandom, and
Book SynopsisThis book examines the most prolific international women’s football tournament—the FIFA Women’s World Cup—through media, fandom and how mediated women’s soccer can improve on a global scale. Women’s soccer has exploded in terms of media exposure, television audiences and live spectatorship. This book explores those macro-level issues, while also digging into micro-level topics such as Megan Rapinoe’s celebrations and political activism, VAR reviews, LGBTQ imagery, and cultural obstacles for women’s football in Central-Eastern Europe and Nigeria. Using an interdisciplinary approach, scholars look at issues through the lenses of feminist theory, cultural studies, rhetorical criticism, political economy, performative sport fandom, autoethnography, and more. Thus, the book is important reading for students, researchers and media practitioners with interests in women’s soccer, gender in sports media, coverage of women’s sport, and sport fandom.Trade Review Table of ContentsIntroduction and Overview. News coverage of the U.S. Women’s National Team: Reinforcing or negating perpetuated discriminatory standards“Le Moment de Briller?” Examining France’s media coverage of “Les Bleues” and the 2019 FIFA Women’s World Cup France“Utterly ashamed of their behavior”: Examining the media coverage of Cameroon vs. England in the 2019 FIFA Women’s World Cup“Perhaps take back whether everyone likes VAR”: An analysis of broadcaster discourse of 2019 World Cup VAR reviewsImages, commentary and narratives made with memes from the 2019 FIFA Women’s Women’s World CupYou Come at the Queen, You Best Not Miss: Post-Colonial Representations of the U.S. Women’s National Soccer Team During the 2019 World Cup Megan Rapinoe’s “Power Pose”: Informing and influencing fan performancesO’Hara’s kiss: Coming out moment or conventional celebration?Being there, being here: What critical field methods can tell us about the 2019 FIFA Women’s World CupA (somewhat) accidental sports tourist: Watching the FIFA Women’s World Cup tournaments in different countriesNigerian female football, ambivalence and struggle in the shadowsRebel, Rebel! How Megan Rapinoe’s celebrity activism forges new paths for athletes Beyond the World Cup: Women’s football in Central-Eastern EuropeFIFA’s Feminist Foot Soldiers: Case studies on Australia, Aotearoa and who benefits from promoting the Women’s World Cup Concluding Thoughts
£113.99
Springer International Publishing AG Record, Mix and Master: A Beginner’s Guide to
Book SynopsisThis textbook is a practical guide to achieving professional-level audio productions using digital audio workstations. It contains 27 chapters divided into three sections, with specially devised diagrams and audio examples throughout. Aimed at students of all levels of experience and written in an easy-to-understand way, this book simplifies complex jargon, widening its appeal to non-academic creatives and is designed to accelerate the learning of professional audio processes and tools (software and hardware).The reader can work through the book from beginning to end or dip into a relevant section whenever required, enabling it to serve as both a step by step guide and an ongoing reference manual. The book is also a useful aid for lecturers and teachers of audio production, recording, mixing and mastering engineering.Table of ContentsSection One: Record.- 1. An Introduction to How Sound Works.- 2. Speakers.- 3. Digital Audio Workstation (DAW).- 4. Digital.- 5. Hardware.- 6. Gain Staging.- 7. Microphones.- 8. Phase.- 9. Room Acoustics.- 10. Recording Tips.- Section Two: Mix.- 11. Equalisers (Eq).- 12. Dynamics.- 13. Effects.- 14. Subgroups.- 15. Monitoring in Mono.- 16. Mid-Side Processing.- 17. Transients.- 18. Panning.- 19. Plosives.- 20. Zero Crossing and Crossfades.- 21. Mixing Tips.- Section Three: Master.- 22. What is Mastering.- 23. Prepare Your Track for Mastering.- 24. Mastering Tools.- 25. Dither.- 26. Metering.- 27. Mastering Your Song – Things to Consider.
£26.99
Springer International Publishing AG Creativity and Creative Industries in Regional
Book SynopsisThis book explores the relationship between creativity, creative people, and creative industries in regional Australia through examining lived experience. The authors draw on more than 100 qualitative interviews with creative workers, and contextualise this creative work within the broader social and cultural structures of Australia’s Hunter region (located north of Sydney, in New South Wales). An invaluable resource for anyone interested in creative ecosystems as well as creativity and innovation, this book is an ethnographic study using the Hunter region as a case connected to the national and global networks that typify the creative industry. This timely addition to the Palgrave Studies in Creativity and Culture series gives a unique insight into creativity and cultural production.Table of ContentsChapter 1: IntroductionChapter 2: Creativity and the Creative Industries: History and ContextChapter 3: Creative Industries: Global and Local PerspectivesChapter 4: Statistical AnalysisChapter 5: MusicChapter 6: Performing ArtsChapter 7: ArchitectureChapter 8: Visual ArtsChapter 9: FashionChapter 10: Advertising, PR and DesignChapter 11: PublishingChapter 12: RadioChapter 13: Film and TelevisionChapter 14: Electronic Games and Interactive ContentChapter 15: Support Organizations, Education and TrainingChapter 16: Conclusion
£104.49
Palgrave Macmillan Performing Artists and Precarity
Book SynopsisIntroduction.- Precarity in Freelance Work and Self-Employment.- Precarity and Work in The UK Cultural and Creative Sector.- Researching Precarious Work Experiences.- COVID-19 and Its Impact.- The Challenges of Financial and Operational Precarity.- Precarity, Identity and the Meaning of Cultural and Creative Work.- Live Entertainers and Extended Forms of Precarity.- Beyond Precarity? Towards a Fairer Future for Live Performers.
£33.24
Palgrave Macmillan The BBC and the Public
Book Synopsis1.-What are the Challenges Facing the BBC?.-2.-How Much is the BBC Still Used?.-3.-Does the BBC Meet the Public's Tastes and Interests?.- 4.-How Important is the BBC as a News Source?.- 5.-How Does the Public Value the BBC?.-6.-How Should the BBC Be Funded?.-7.-How is the BBC Regarded Around the World?.-8.-Does the BBC's Internal Culture Need to Change?.-9.-What Future for the BBC?.
£104.49
Palgrave Macmillan Reconceptualising Multilingualism on African
Book Synopsis.- CHAPTER 1:Reconceptualising Multilingualism on African Radio: An Introduction.- CHAPTER 2: Accommodating Multilingualism on Religious National Radio: The Case of Radio Islam Malawi.- CHAPTER 3: Analysing Multilingualism on Lagos FM in Nigeria: A Cultural Proximity Perspective.- CHAPTER 4: Unlocking Multilingualism on Radio in Lesotho.- CHAPTER 5: Beyond Officialised Languages in South Africa: A Case of Thobela FM.- CHAPTER 6: Interrogating the Interplay of Multilingualism and Multiculturalism on Lupane State University Campus Radio Station.- CHAPTER 7: Code Switching and Mixing on Star FM Zimbabwe: A Case of The Breakfast Club Show.- CHAPTER 8:Radio and Music Playtime: A Multilingual Approach in Minority Language Songs.- CHAPTER 9:The Development and Use of Economic Terminology and Content on Indigenous Radio in the Context of Multilingualism in South Africa.- CHAPTER :10 Overcoming Ethnic Divisions on Kenyan Radio: A Multilingual Programming Approach.- CHAPTER 11:Transnational Identities and Linguistic Citizenship: A Case Study of the Kalanga on BuKalanga Radio.- CHAPTER 12: Multilingual Minorities and Cultural Identity Reaffirmation: A Case of the Shangani on Avuxeni FM.
£113.99
Springer Fachmedien Wiesbaden Journalismus im Internet: Profession -
Book SynopsisIm Internet verliert der Journalismus sein Monopol als „Gatekeeper“, weil dort jeder ohne großen Aufwand publizieren kann. Vermittlung zwischen Kommunikatoren und Rezipienten bleibt aber weiterhin notwendig. Wer aber kanalisiert die „Informationsflut“ im Internet? Wer sortiert den „Informationsmüll“ aus? Sind es nach wie vor die professionellen Journalisten? Oder übernehmen die Internetnutzer selbst die Aufgabe der Selektion und Prüfung von Informationen? Können diese Prozesse technisiert werden? In dem Forschungsprojekt, das der Band vorstellt, wurde erstmals die Dreiecksbeziehung zwischen Profession, Partizipation und Technik untersucht.Table of ContentsJournalismus in der Netzwerköffentlichkeit.- Digitales Storytelling: Nutzererwartungen, Usability, Produktionsbedingungen und Präsentation.- Social Media und Suchmaschinen als journalistische Suchhilfen.- Automatisierter Journalismus.- Mobiler Journalismus.- Lokaler Journalismus im Internet.- Das Publikum des Journalismus.- User-Generated (Dis)Content.- Nachrichtenorganisation: Umbrüche durch Konvergenz, Crossmedialität, Multikanal- und Innovationsfähigkeit.- Wirtschaftliche Probleme des Journalismus im Internet.
£49.49
Springer Fachmedien Wiesbaden Der Mensch und seine Medien: Mediatisierte
Book SynopsisUnser Alltag wird immer mehr von Medien bestimmt. Dazu gehören nicht nur die Massenmedien, sondern auch Medien der interpersonalen Kommunikation, gewissermaßen vom Brief bis zur Email. Das Buch führt grundlegend in das Thema ein, in dem, ausgehend von den Grundlagen der interpersonalen Kommunikation, der Frage nachgegangen wird, das es bedeutet, wenn Menschen Medien benutzen und wie sich dadurch die zwischenmenschliche Kommunikation verändert. Dabei werden nicht zuletzt einzelne Medien näher betrachtet und in einen Gesamtzusammenhang einer veränderten Medienökologie eingeordnet.Table of ContentsInterpersonale Kommunikation und die Mediatisierung des Alltags.- Was ist interpersonale Kommunikation?.- Was bedeutet es, wenn Menschen Medien benutzen?.- Die Qual der Wahl.– Medienentscheidungen.- Der Telegraf.- Der Brief.- Das Telefon.- Internet und Email.- Internetwelten und Soziale Netzwerke.- Das Mobiltelefon.- Beziehungen zu Medien und Robotern.- Medienwelten und Medienalltage.- Medien und die Veränderung einer Medienökologie.- Wirkungsfragen.
£36.09
Campus Verlag Journalism and Technological Change: Historical
Book SynopsisTechnology, media, and journalism are closely related, both in the present time and from a historical perspective. New technologies, however, only develop their specific potential within the cultural and social contexts in which they are created and applied, and through which they are interconnected. This volume not only considers the implementation-the successes and failures-of new media technologies, but also the influence these technologies have had both on the practical demands and internal processes of media companies and on the professional roles, social positions, and self-perceptions of journalists. A thorough, interdisciplinary synthesis covering more than one hundred and fifty years of media in Europe and the United States, this innovative book reveals a continuum of technological, social, and cultural developments across journalistic history.
£60.80
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Media- und Marketingstrategien in digitalen
Book SynopsisDurch den technischen Fortschritt und eine sich verändernde Mediennutzung haben sich viele neue Kanäle entwickelt. Dies hat das Marktgefüge gravierend verändert. Werbungtreibende Unternehmen, Agenturen, Marktforscher, Medien und auch die Wissenschaft werden vor große strategische Herausforderungen gestellt. Werbekunden überdenken zunehmend ihre Marketingstrategien, Mediaagenturen managen immer mehr Kanäle, und Marktforschungsunternehmen vergrößern angesichts der neuen Konsumenten-Souveränität ihr Methodenspektrum. Die Medienunternehmen hingegen stehen zwischen den Fronten und suchen einerseits nach neuen Wegen, um ihre Zielgruppen zu binden, und müssen andererseits ihre crossmediale Wirkung nachweisen. Die Marketing-Wissenschaft setzt sich ebenfalls intensiv mit den neuen Entwicklungen auseinander. Doch der Transfer in die Praxis gelingt nicht immer. Im vorliegenden Buch analysieren Branchen-Experten in ausführlichen Interviews mit dem Fachmagazin media spectrum die aktuelle Situation und zeigen unterschiedliche Sichtweisen, Herangehensweisen und Lösungsansätze auf. Ausgewählte Best-Practice-Beispiele aus verschiedenen Branchen ergänzen den Marktüberblick.Table of ContentsMedia & Marktforschung.- Marketing & Markenführung.- Ausgewählte Best-Practice-Beispiele
£28.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Internationale Trends in der Markenkommunikation:
Book SynopsisAnabel Ternès und Ian Towers regen an, neue Ansätze des Marketings weiterzuverfolgen und im Unternehmensalltag umzusetzen. Neben einer allgemeinen Darstellung des Status quo zum jeweiligen Thema liegt deshalb ein Akzent des Buches auf der Praxisnähe. Erfolgreiche Beispiele aus der Praxis, Tipps, Hinweise und Checklisten geben einen guten Einblick in das Thema und können gleichzeitig direkt für den Alltag in Unternehmen und Organisationen genutzt werden. In diesem Buch sind Autoren versammelt, die ein fundiertes theoretisches Wissen gepaart mit professioneller Praxiserfahrung, oft auch aus der Beratungspraxis, aufweisen. Table of ContentsSCOAP als Bedürfnistheorie für das Neuromarketing.- Die Erfolgsfaktoren von Pop-up-Stores.- Gamification.- Interkulturelles Marketing durch Dialektik.- Reputationsmarketing.-Markenidentität durch wertorientierte Mitarbeiterkommunikation.-Nonprofit-Marketing.- Sensory Marketing.- The Impact of Emotions in Marketing Strategy.- Using Social Media for Business – Tools, Benefits and Pitfalls.- Word-of-Mouth-Marketing – Die geheime Macht des Wortes.
£26.59
Springer Fachmedien Wiesbaden Die Spätentscheider: Medieneinflüsse auf
Book SynopsisWahlen werden in Deutschland mittlerweile maßgeblich von Personen entschieden, die sich erst kurz vor der Wahl auf eine Partei festlegen. Wer aber sind diese Spätentscheider und wie treffen sie ihre Wahl? Sind ihre Entscheidungen irrational und impulsiv oder im Gegenteil besonders gewissenhaft und daher verzögert? Welche Informationen ziehen sie heran und sind sie besonders anfällig für Medieneinflüsse? Um diese und weitere Fragen zu beantworten, haben die Autoren im Bundestagswahlkampf 2009 eine Mehr-Methoden-Studie durchgeführt. Darin verknüpfen sie eine repräsentative Panel-Befragung mit einer Inhaltsanalyse der Wahlkampfberichterstattung sowie einer Realtime-Response-Studie zum TV-Duell.Table of ContentsSpätentscheider und Medienwirkungen.- Kriterien der Wahlentscheidung und Medienwirkungen in Wahlkämpfen.- Untersuchungsdesign, Methoden und Analysestrategien.- Externe Einflüsse I: Wahlkampf und TV-Duell.- Externe Einflüsse II: Die Wahlkampfberichterstattung der Medien.- Die Wähler zu Beginn der heißen Wahlkampfphase: Eine Entscheidertypologie.- Das Kommunikationsverhalten der Wähler.- Die Urteislbildung über die Kandidaten, Parteien und Sachthemen.- Diekte Einflüsse auf die Wahlentscheidung (Persuasion).- Indirekte Einflüsse auf die Wahlentscheidung (Priming).- Zusammenfassung und Schlussfolgerungen: Wähler unter Medieneinfluss.
£37.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Vom Zeitungsverlag zum Medienhaus:
Book SynopsisRenommierte Autoren aus Wissenschaft und Praxis zeigen die Wandlung vom Zeitungsverlag zum crossmedialen Dienstleister der Region auf. Dieser produziert und bietet als Medienhaus alle relevanten Mediengattungen (digitale Produkte, E-Commerce, Services, Sonderprodukte aus dem Medienbereich) an. Dabei werden die Anforderungen an die einzelnen Verlagsfunktionen (Redaktion, Vertrieb, Marketing, Anzeigen) genauso beschrieben wie die neuen Ansprüche an die Managementkapazitäten und Organisationsstrukturen im integrierten Medienhaus. Der Verknüpfung der unterschiedlichen Geschäftsfelder kommt eine besondere Bedeutung zu, um Synergien besser zu realisieren. Auch die Unterschiede in der Umsetzung von Finanzierungsmodellen durch Vertriebs- und Werbeerlöse bei digitalen Produkten werden beleuchtet.Trade ReviewAus den Rezensionen: “... Das Buch zieht ein Zwischenfazit zur Umbruchsituation im Medienbereich, mit Schwerpunkt auf den Zeitungssektor. ... Interessierte erhalten dabei einen Einblick in ausgewählte Facetten des Veränderungsprozesses und der mittel- und langfristigen Entwicklungslinien. Die Thematik wird aus einer globalen Perspektive beleuchtet ... ein recht informativer und anregender Themenüberblick.” (in: DFJV-Newsletter, Februar 2015)Table of ContentsDie Entwicklung zum Medienhaus aus Sicht der Wissenschaft.- Best Practice: Produkte, Geschäftsmodelle auf dem Prüfstand.
£31.34
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Einführung in die neue Ökonomie der Medienmärkte:
Book SynopsisDas vorliegende Buch stellt erstmals die Theorie der zweiseitigen Märkte und deren Anwendung auf Medienmärkte intuitiv sowie modelltheoretisch dar. Nach einer Diskussion der ökonomischen Grundlagen werden relevante Modelle zweiseitiger Medienplattformen sowie Anwendungen für die Wettbewerbspolitik besprochen. Anschließend werden die wirtschaftspolitischen Implikationen der Theorie dargestellt. Anhand von realen Wettbewerbsfällen auf Internet-, Zeitungs- und Zeitschriftenmärkten wird diskutiert, ob und inwiefern Medienplattformen einer unterschiedlichen wettbewerbspolitischen und -rechtlichen Behandlung bedürfen. Das Buch dient damit sowohl den Studierenden der Wirtschaftswissenschaften und des Wettbewerbsrechts zum Verständnis der modernen Medienökonomik. Es gibt aber ebenso Hinweise für die wettbewerbspolitische Analyse von Medienmärkten in der Fallpraxis. Table of ContentsEinleitung.- Ökonomische Grundlagen.- Theorie der zweiseitigen Märkte und Medienplattformen.- Wirtschaftspolitische Implikationen.- Fazit.
£26.59
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Die Zukunft der Marke: Handlungsempfehlungen für
Book SynopsisGfK und Serviceplan haben die Flops und Tops von über 1.000 Marken analysiert und daraus empirische Handlungsempfehlungen für Wachstumsstrategien der Zukunft entwickelt.„Endlich wieder ein wichtiges, ein notwendiges Buch. Eines, das konkret aufzeigt, wie Marketing geht. Und wie nicht. Mit richtig fundierten Handlungsanweisungen. Ein Buch mit Wow-Effekt!“Dr. Jochen Kalka, Chefredakteur WERBEN & VERKAUFEN„Fundierte Analysen und Handlungsempfehlungen von zwei ‚Marketinglegenden‘. Lesen Sie dieses Buch und beherzigen Sie die Ratschläge! Die Pflichtlektüre für Vorstände, Marken- und Marketingstrategen und Professoren gerade in unserer schnelllebigen Zeit.“ Univ.-Prof. Dr. Anton Meyer, Institut für Marketing, LUDWIG-MAXIMILIANS-UNIVERSITÄT MÜNCHEN„Marketing braucht Zahlen und Daten. Dieses Buch liefert sie. Die ganze Markenwelt – einmal zuverlässig recherchiert und tiefgründig interpretiert. Ein Leitfaden zur besseren Markenführung.“ Cathrin Bialek, Redakteurin Unternehmen und Märkte, HANDELSBLATT„Die Marke ist nach den Mitarbeitern das wichtigste Kapital eines Unternehmens und deshalb muss Markenführung Chefsache sein. Viele Erfolgsrezepte, die in dem Buch aufgeführt werden, können wir aus der Praxis der Markenführung bei HIPP bestätigen.“ Prof. Dr. Claus Hipp, Geschäftsführer HIPP GmbH & Co. Vertrieb KG„Starke Marken werden nur dann dauerhaft erfolgreich sein, wenn sie Verbraucher besser verstehen und effizient und effektiv mit ihnen kommunizieren. Daher ist es besonders wichtig, dass Markenführende wie in diesem Buch hierzu immer wieder Anregungen und neue Erkenntnisse erhalten, die schnell anwendbar und problemlos umsetzbar sind.“ Christian Köhler, Hauptgeschäftsführer MARKENVERBAND e. V.„Ein beeindruckendes Werk. Dieses Buch ist eine echte Bereicherung für die Fachliteratur. Die beiden Autoren legen nicht nur die wichtigsten Herausforderungen für die Marke und die Markenführung detailliert dar, sondern zeigen auch praxisorientierte Handlungsempfehlungen auf.“ Peter Strahlendorf, Chefredakteur MARKENARTIKEL, Verleger New Business VerlagTrade Review“... Das Buch bietet reichlich Zahlen, Daten und Grafiken. Fokus liegt auf den Fast Moving Consumer Goods ... Insgesamt eine sehr lehrreiche Lektüre ...” (in: PR report, Heft 4, 1. April 2015)“... Eine interessante Lektüre für alle, die sich mit Qualität, Nachhaltigkeit und Vertrauen eine eigene regionale Marke aufbauen wollen.” (in: Handwerk Magazin, 2015)“... liefert das Buch neue zukunftsorientierte Grundlagen für die Positionierung von Marken, für Produktinnovationen, für eine individuelle Zielgruppenbestimmung und alle Tools moderner Kommunikation.” (in: Erfurter Hefte zum angewandten Marketing, Heft 44, 2014)“ ... vielen Fallbeispielen auf Basis von Untersuchungen aktueller Produkte und Märkte. Das Erfreuliche ist: Statt der sprichwörtlichen heißen Luft, die wir den Marketingleuten gerne nachsagen, werden hier viele Aspekte des Marketings mit harten Fakten belegt. Das Ergebnis ist ein wirklich praxistaugliches Werk, das viele Anregungen für die Weiterentwicklung der eigenen Marke liefern kann ...“ (in: Das österreichische Grafische Gewerbe, Heft 3-4, 2015)“… Dieses Buch richtet sich an Marketing- und Kommunikationsexperten, die wissen wollen, wie sich erfolgreiche Marken in den sich verändernden Märkten durchsetzen können ...“ (in: Research & Results, Heft 7, 1. Dezember 2014)Table of Contents- Marke: Der sinkende Stern- Der Mythos vom ewigen Mengenwachstum- Andere Lebenswelten. Neues Konsumverhalten- Mitte-Marken verlieren, aber nicht alle- Herstellermarken in der Burnout-Falle- Erfolgsfaktor Vertrauen- Die Milliardenverschwendung klassischer Zielgruppenplanung- Emotionale Markenwerte - das vernachlässigte Potenzialuvm.
£42.74
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Die neue Öffentlichkeitsarbeit: Wie gute
Book SynopsisDer heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanäle zu Ihren Zielgruppen erfolgreich aufbauen, erfahren Sie in diesem Buch. Zahlreiche renommierte Kommunikationsexperten aus Agenturen, Unternehmen, Medien und Verbänden beschreiben moderne und nachhaltige Public Relations anhand von praxisnahen Fallbeispielen für Zeiten, in denen PR mehr als das Verfassen von Pressemitteilungen und Auswerten von Clippings bedeutet. Die Bandbreite reicht von der Kommunikation eines Infrastrukturprojektes über modernes Campaigning bei einer Umweltorganisation und das Issue Management in Risikobranchen bis hin zur erfolgreichen Markenkampagne einer Kommunikationsagentur. Unverzichtbarer Ratgeber für alle, die in der digitalen Welt dynamisch, professionell und glaubwürdig kommunizieren wollen und ein praxisnaher Einblick für Einsteiger und für Profis, die in der Kommunikation aus gewohnten Mustern ausbrechen wollen. Trade Review“... Spannende Geschichten aus ganz unterschiedlichen Blickwinkeln werden beleuchtet. ... Zahlreiche Autoren aus dem Bereich der Öffentlichkeitsarbeit plaudern aus dem Nähkästchen, geben ganz persönliche Einblicke und untermauern ihr PR-Verständnis mit individuellen und teils selbst erlebten Praxisbeispielen.“ (in: PR Stunt – PR.Marketing.Blog, prstrunt.de, 19. Oktober 2015)“... vermittelt einen breiten Überblick über Stand und Entwicklung der Öffentlichkeitsarbeit ... Ein Buch insbesondere zur Auffrischung und Vertiefung vorhandener PR-Kenntnisse.“ (in: DFJV News, Newsletter des Deutschen Fachjournalisten Verbandes DFJV, Oktober 2015)“... das Buch sowohl für Einsteiger als auch für Profis geeignet, die eigene Erfahrungen abgleichen und ergänzen wollen ...“ (Nadia Bungard, in: mondpropaganda.de, 1.September.2015)Table of ContentsPerspektiven und Wandel in der Digitalen Revolution.- König Content kann’s: Hohe Aufmerksamkeit für ein Low Interest-Thema.- Blogger Relations – wie Marken mit der Glaubwürdigkeit umgehen.- Tough Mudder: Online Influencer im Matsch.- Operation gelungen? Kommunikation von und für Kliniken.- #Crowdsourcing – die kollaborative Entwicklung von Ideen.- Dann fragt doch das Volk: Direkte Demokratie als Mittel der strategischen Kommunikation am Beispiel der Hamburger Seilbahn – Wie Bürgerentscheide ein Mittel der Beteiligung werden können und was dabei zu beachten ist.- Vertrauen muss erarbeitet werden – zur Zusammenarbeit zwischen Agentur und Kunde in Zeiten von Social Media.- Wie gute Krisenkommunikation funktioniert.- PR-Arbeit aus Sicht von Journalisten und Redakteuren.- Exkurs: Neue Ansätze in der Öffentlichkeitsarbeit.
£47.49
Springer Fachmedien Wiesbaden Journalismus und Public Relations:
Book SynopsisFür eine Theoriegeschichte des Journalismus und der Public Relations sind wegweisende Überlegungen bei Aristoteles, Nikolaus von Kues, Francis Bacon, Théophraste Renaudot, Christian Thomasius, Kaspar Stieler, August Ludwig Schlözer, Immanuel Kant, Adam Smith, Joachim von Schwarzkopf und den Autoren der Federalist Papers zu finden. Seit dem 19. Jahrhundert werden Journalismus und Public Relations programmatisch organisiert. Entscheidende Analyseschritte leisten Georg Wilhelm Friedrich Hegel, Robert Eduard Prutz, Albert Schäffle, Karl Bücher, Max Weber, Georg Simmel, John Dewey, Robert E. Park, Walter Lippmann, Harold D. Lasswell und Franz Ronneberger. Vor einem weitgespannten sozialwissenschaftlichen Orientierungshorizont zieht Manfred Rühl große Argumentationsbögen für eine Geschichte dieser anwendungstheoretischen Errungenschaften. Den Studierenden werden neue Zugangswege eröffnet, für Analysen, Synthesen und Prognosen ergeben sich neue Forschungsmöglichkeiten. Table of ContentsVorwort.- Miterlebte Anfänge.- Klassische Kommunikations-/Gesellschafts-Verhältnisse.- Kommunizieren und Publizieren.- Zur programmatischen Emergenz von Journalismus und Public Relations.- Zustände und Fortschritte.
£37.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Marken und Medien: Führung von Medienmarken und
Book SynopsisDieser Herausgeberband bietet einen umfassenden Überblick über Besonderheiten der Markenführung von Medienmarken sowie über zentrale Aspekte der Markenführung mit neuen und klassischen Medien. Neben grundlegenden Managementtechniken betrachten renommierte Autoren aus Wissenschaft und Praxis Herausforderungen, Chancen, Trends und Geschäftsmodelle im Markenmanagement von und mit Medien sowie relevante rechtliche Aspekte. Der Praxisbezug der angestellten Überlegungen wird anhand vieler Beispiele und unterschiedlicher Fallstudien verdeutlicht.Table of ContentsGrundlagen zu Marken und zur Markenführung mit und von Medien.- Ausgewählte Aspekte der Markenführung mit Medien.- Ausgewählte Aspekte der Markenführung von Medienmarken.- Besondere Herausforderungen, Chancen und Geschäftsmodelle in und mit neuen Medien.- Juristische Positionen zu und rechtliche Aspekte von Marken und Medien.- Fallstudien.
£49.49
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Kampagnen führen: Potenziale professioneller Kommunikation im digitalen Zeitalter
Book SynopsisDieses Buch zeigt, wie sich in Kommunikationskampagnen medienübergreifend konsistente Botschaften formulieren, vermitteln und darstellen lassen. Dabei werden sowohl analoge als auch digitale Kampagnen berücksichtigt. Dominik Pietzcker durchleuchtet den Arbeitsprozess der Kampagnensteuerung und befähigt den Leser, selbst das Steuerrad der Kommunikation zu übernehmen. Der Leser wird am Beispiel realer Kampagnen durch den kommunikativen Verlaufsprozess geführt und erhält einen schnellen, dabei durchaus vertiefenden Einblick in alle Facetten der Kampagnenführung, sowohl von Seiten der Unternehmen und Organisationen als auch von Seiten der Agenturen. Das Buch richtet sich an Führungskräfte und Mitarbeiter aus den Bereichen Marketing, Werbung und Public Relations in Agenturen und Unternehmen, aber auch an Dozierende und Studierende der Studienrichtungen Marketing, Kommunikation und BWL.Table of ContentsKonzepte und LeitideeKampagnenführung als KommunikationsmanagementKampagnenführung und Social MediaWege in der Praxis
£29.99
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Chefsache Social Media Marketing: Wie
Book SynopsisDieser Band der beliebten "Chefsache"-Reihe zeigt Ihnen, wie Sie die Möglichkeiten der sozialen Netzwerke optimal für Ihr Unternehmen nutzen. Die Gesellschaft wandelt sich, Generationen prallen aufeinander. Es wird Zeit für ein neues Marketing, das die zukünftigen Kunden, die junge Generation, anspricht und Ihrem Unternehmen zu einem positiven Image bei dieser Zielgruppe verhilft. Die Autoren stellen die wichtigsten Social-Media-Plattformen vor, erläutern Strategien für das Marketing 2.0, beschreiben Methoden der Erfolgsmessung und zeigen, wie man Fehler beim Umgang mit den sozialen Medien vermeidet.Table of ContentsDie stärksten sozialen Netzwerke.- Welches soziale Netzwerk passt zu meinem Unternehmen?.- Warum Social Media Marketing für Unternehmen immer wichtiger wird.- Krisenkommunikation - Kritik zu positiver PR wandeln.- Integration von Social Media in die Unternehmenskultur.- Empfehlungsmarketing 2.0 - Wie werden Kunden zu Fans?.- Influencer - der mächtigste Vertrieb im Social Web.- Die häufigsten Gründe, warum Unternehmen auf Social-Media-Plattformen scheitern.
£23.74
